https://simplecast.com Punchy: Marketing News Punchy by Rival is a weekly podcast bringing you expert analysis on the top stories from the challenger marketing world you need to know. We take the gloves off and share the real, hard-hitting facts and opinions to keep you on top of your marketing game. 2022 We Are Rival en Mon, 31 Jul 2023 15:00:00 +0000 Mon, 31 Jul 2023 15:00:12 +0000 https://punchy.simplecast.com Punchy: Marketing News https://image.simplecastcdn.com/images/fd710833-ae46-4459-a913-5c70ce7134ac/003e475e-1094-449b-97f7-ae1145ed29f3/3000x3000/punchy-podcast-punchy-square.jpg?aid=rss_feed https://punchy.simplecast.com episodic Punchy by Rival is a weekly podcast bringing you expert analysis on the top stories from the challenger marketing world you need to know. We take the gloves off and share the real, hard-hitting facts and opinions to keep you on top of your marketing game. Rival no https://feeds.simplecast.com/5KhRh_P1 challenger marketing, innovator marketing, marketing, marketing analysis, marketing news, marketing podcast, rival, question and answer, q&a Rival leanne@wearerival.com 6f624449-0399-4e15-b029-d7367d9f09dd Marketing Q&A: Defining Strategists, AI Copyrights, & Startup Marketing Priorities Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Elijah May,  co-founder & CMO of Team CMO, joins the panel as they answer marketing questions submitted by our audience.

From the crucial decision of the first marketing hire in a startup, to the common friction between Creative teams and Strategists in ad agencies, the panel explores real-world challenges faced by marketers. They also delve into the potential opportunities and advantages of incorporating generative AI content into marketing strategies, and how marketers can leverage the assurance of full indemnification for copyright-related claims. Tune in to stay ahead in this ever-changing landscape, as the panel brings you an engaging discussion filled with valuable insights.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here - https://www.wearerival.com/amp-group ]

If you have a marketing question you want answered, submit it here.

Watch the video version of this Podcast on YouTube.

Chapters:

(02:00 ) Q1: Im a startup founder/ CEO and have no idea about marketing - who should I hire first:  2 mid level growth marketers or a CMO? And what KPIs should I be judging them on during the interview process?  

(8:50)  Q2: I recently  joined an ad agency as a strategist. Why does the Creative team hate the Strategists - Or is it just me? And how can I reduce the friction between the two?

(16:30) Q3:  How can marketers leverage the assurance of full indemnification for copyright-related claims to incorporate generative AI content into their marketing strategies? 

(24:20) Rants @ Raves.

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Elijah on LinkedIn.

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 31 Jul 2023 15:00:00 +0000 leanne@wearerival.com (Elijah May, DuBose Cole, Eric Fulwiler, Jenna Cummings) https://punchy.simplecast.com/episodes/marketing-qa-defining-strategists-ai-copyrights-startup-marketing-priorities-aM3fr7KZ Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Elijah May,  co-founder & CMO of Team CMO, joins the panel as they answer marketing questions submitted by our audience.

From the crucial decision of the first marketing hire in a startup, to the common friction between Creative teams and Strategists in ad agencies, the panel explores real-world challenges faced by marketers. They also delve into the potential opportunities and advantages of incorporating generative AI content into marketing strategies, and how marketers can leverage the assurance of full indemnification for copyright-related claims. Tune in to stay ahead in this ever-changing landscape, as the panel brings you an engaging discussion filled with valuable insights.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here - https://www.wearerival.com/amp-group ]

If you have a marketing question you want answered, submit it here.

Watch the video version of this Podcast on YouTube.

Chapters:

(02:00 ) Q1: Im a startup founder/ CEO and have no idea about marketing - who should I hire first:  2 mid level growth marketers or a CMO? And what KPIs should I be judging them on during the interview process?  

(8:50)  Q2: I recently  joined an ad agency as a strategist. Why does the Creative team hate the Strategists - Or is it just me? And how can I reduce the friction between the two?

(16:30) Q3:  How can marketers leverage the assurance of full indemnification for copyright-related claims to incorporate generative AI content into their marketing strategies? 

(24:20) Rants @ Raves.

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Elijah on LinkedIn.

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Marketing Q&A: Defining Strategists, AI Copyrights, & Startup Marketing Priorities Elijah May, DuBose Cole, Eric Fulwiler, Jenna Cummings 00:31:02 Join the hosts of Punchy with special guest Elijah May, co-founder & CMO of Team CMO, as they tackle the latest trends and challenges in marketing. From hiring decisions for startups to bridging the gap between creative teams and strategists in ad agencies, the panel explores real-world challenges faced by marketers. They also discuss the potential of generative AI content and leveraging indemnification for copyright-related claims. Stay ahead in this ever-changing marketing landscape with their engaging and insightful discussion. Join the hosts of Punchy with special guest Elijah May, co-founder & CMO of Team CMO, as they tackle the latest trends and challenges in marketing. From hiring decisions for startups to bridging the gap between creative teams and strategists in ad agencies, the panel explores real-world challenges faced by marketers. They also discuss the potential of generative AI content and leveraging indemnification for copyright-related claims. Stay ahead in this ever-changing marketing landscape with their engaging and insightful discussion. challenger, marketing consultancy, interview, challenges, marketing hire, eric fulwiler, marketing, branding, marketing podcast, consultant, generative ai, marketing trends, rival, reputation, wearerival, creative strategist, personal brand, startup marketing, marketing news, scratch podcast, strategists brand strategist, marketing news roundtable no full 38 4dbc6243-94a8-47b0-9428-15de74fa9db6 Marketing Q&A: Content ROI, Ad Transparency, & Fintech Challenges for 2023 Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Colton Pond, VP & Head of Marketing at Truv, who shares his insights and expertise on questions submitted by our audience.

From co-owning key marketing metrics and showcasing value-add in uncertain times, to enhancing transparency and accountability in programmatic advertising, the panel addresses real-world challenges faced by marketers. They also delve into the biggest marketing challenges for early-stage fintech organizations in 2023 and the implications for marketers.

Mentioned in the show: 

If you have a marketing question you want answered, submit it here.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here - https://www.wearerival.com/amp-group ]

Chapters:

  • (02:19) - Q1: With the uncertainties of the future economy and the need to demonstrate content ROI, how can marketers effectively co-own key marketing metrics with other functions and showcase their value-add to management? 
  • (09:10) - Q2:  The recent report by Newsguard suggests that programmatic advertising dollars could be more effectively utilized if they were not allocated to unreliable AI-generated sites. How can marketers enhance transparency and accountability in programmatic advertising to prevent funds from being wasted on platforms that lack human oversight and produce erroneous content?
  • (18:35) - Q3:  What are the biggest marketing challenges that you believe face early stage fintech organizations in 2023, and why?
  • (26:00) - Rants & Raves

Watch the video version of this podcast on Youtube.

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Colton on LinkedIn

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 17 Jul 2023 15:33:00 +0000 leanne@wearerival.com (Colton Pond, Eric Fulwiler, DuBose Cole, Jenna Cummings) https://punchy.simplecast.com/episodes/marketing-qa-content-roi-ad-transparency-fintech-challenges-for-2023-XaSsjacw Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Colton Pond, VP & Head of Marketing at Truv, who shares his insights and expertise on questions submitted by our audience.

From co-owning key marketing metrics and showcasing value-add in uncertain times, to enhancing transparency and accountability in programmatic advertising, the panel addresses real-world challenges faced by marketers. They also delve into the biggest marketing challenges for early-stage fintech organizations in 2023 and the implications for marketers.

Mentioned in the show: 

If you have a marketing question you want answered, submit it here.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here - https://www.wearerival.com/amp-group ]

Chapters:

  • (02:19) - Q1: With the uncertainties of the future economy and the need to demonstrate content ROI, how can marketers effectively co-own key marketing metrics with other functions and showcase their value-add to management? 
  • (09:10) - Q2:  The recent report by Newsguard suggests that programmatic advertising dollars could be more effectively utilized if they were not allocated to unreliable AI-generated sites. How can marketers enhance transparency and accountability in programmatic advertising to prevent funds from being wasted on platforms that lack human oversight and produce erroneous content?
  • (18:35) - Q3:  What are the biggest marketing challenges that you believe face early stage fintech organizations in 2023, and why?
  • (26:00) - Rants & Raves

Watch the video version of this podcast on Youtube.

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Colton on LinkedIn

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Marketing Q&A: Content ROI, Ad Transparency, & Fintech Challenges for 2023 Colton Pond, Eric Fulwiler, DuBose Cole, Jenna Cummings 00:31:29 Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Colton Pond, VP & Head of Marketing at Truv, shares his expert insights while addressing questions submitted by our audience. From co-owning key marketing metrics to showcasing value-add, and enhancing transparency in programmatic advertising, they explore real-world challenges faced by marketers. They also discuss the biggest marketing challenges for early-stage fintech organizations in 2023. Tune in to stay ahead in this ever-changing landscape of marketing. Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Colton Pond, VP & Head of Marketing at Truv, shares his expert insights while addressing questions submitted by our audience. From co-owning key marketing metrics to showcasing value-add, and enhancing transparency in programmatic advertising, they explore real-world challenges faced by marketers. They also discuss the biggest marketing challenges for early-stage fintech organizations in 2023. Tune in to stay ahead in this ever-changing landscape of marketing. challenger, interview, challenges, eric fulwiler, marketing, branding, marketing podcast, thought leadership, marketing trends, rival, reputation, wearerival, personal brand, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 37 571611b7-6cb0-42fa-a8bc-dda9275b2525 Marketing Q&A: Building Personal Brand, Chasing Trends, & the Google Scandal Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Amanda Natividad, VP of Marketing @ SparkToro, who shares her insights and expertise on questions submitted by our audience. We kick off with most important question of them all - Is a hotdog really a sandwich?

From personal branding to carbon emissions in marketing, the panel addresses real-world challenges faced by marketers. They also delve into the Google scandal and successful festival sponsorships. With a focus on the importance of staying informed and avoiding trend-chasing, this episode provides valuable insights to help marketers stay ahead in a rapidly changing landscape.

Mentioned in the show: 

If you have a marketing question you want answered, submit it here.

Watch the video version of this Podcast on YouTube.

Chapters:

(01:41) Intro - Amanda Natividad

(04:20) Q1- What challenges and opportunities do marketers face in measuring and reporting the environmental impact of media campaigns, and how can a standardized framework for measuring carbon emissions help drive industry-wide progress?

(12:00) Q2- We’re entering an era where B2B brands are building their own creator networks/media businesses by “buying” Creators (see Hubspot ) Working with content creators requires a balance between brand guidelines and allowing flexibility for co-creation. How can brands establish clear playbooks and guidelines while still giving creators the freedom to produce authentic content that resonates with their audience?

(19:15) - Q3 - As a mid-senior level marketer, should I be trying to build my personal brand right now? I'm worried that if I don’t start a newsletter or share “thought leadership” on Linkedin, I won’t be able to compete in 10 years. Thoughts? 

(24:20) Rants & Raves

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

]]> Mon, 3 Jul 2023 15:00:00 +0000 leanne@wearerival.com (Jenna Cummings, DuBose Cole, Eric Fulwiler) https://punchy.simplecast.com/episodes/marketing-qa-building-personal-brand-chasing-trends-the-google-scandal-TwfQx_7m Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Amanda Natividad, VP of Marketing @ SparkToro, who shares her insights and expertise on questions submitted by our audience. We kick off with most important question of them all - Is a hotdog really a sandwich?

From personal branding to carbon emissions in marketing, the panel addresses real-world challenges faced by marketers. They also delve into the Google scandal and successful festival sponsorships. With a focus on the importance of staying informed and avoiding trend-chasing, this episode provides valuable insights to help marketers stay ahead in a rapidly changing landscape.

Mentioned in the show: 

If you have a marketing question you want answered, submit it here.

Watch the video version of this Podcast on YouTube.

Chapters:

(01:41) Intro - Amanda Natividad

(04:20) Q1- What challenges and opportunities do marketers face in measuring and reporting the environmental impact of media campaigns, and how can a standardized framework for measuring carbon emissions help drive industry-wide progress?

(12:00) Q2- We’re entering an era where B2B brands are building their own creator networks/media businesses by “buying” Creators (see Hubspot ) Working with content creators requires a balance between brand guidelines and allowing flexibility for co-creation. How can brands establish clear playbooks and guidelines while still giving creators the freedom to produce authentic content that resonates with their audience?

(19:15) - Q3 - As a mid-senior level marketer, should I be trying to build my personal brand right now? I'm worried that if I don’t start a newsletter or share “thought leadership” on Linkedin, I won’t be able to compete in 10 years. Thoughts? 

(24:20) Rants & Raves

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

]]> Marketing Q&A: Building Personal Brand, Chasing Trends, & the Google Scandal Jenna Cummings, DuBose Cole, Eric Fulwiler 00:31:18 Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Amanda Natividad, VP of Marketing @Sparktoro, shares her valuable insights while addressing questions submitted by our audience. From personal branding to carbon emissions in advertising, they explore real-world challenges and discuss Google's alleged violations, successful festival sponsorships, and the limitations of trend-chasing. Don't miss out on these valuable insights to stay ahead in this ever-changing marketing landscape. Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Amanda Natividad, VP of Marketing @Sparktoro, shares her valuable insights while addressing questions submitted by our audience. From personal branding to carbon emissions in advertising, they explore real-world challenges and discuss Google's alleged violations, successful festival sponsorships, and the limitations of trend-chasing. Don't miss out on these valuable insights to stay ahead in this ever-changing marketing landscape. challenger, interview, government regulation, youtube trueview inventory, challenges, brand collaborations, innovation, eric fulwiler, marketing, sponsorship value, market forces, branding, sponsorship, marketing podcast, audience resonance, festival activations, thought leadership, industry trends, content creators, marketing trends, rival, reputation, capitalism, authentic content, socialism, wearerival, activation, personal brand, market competition, google scandal, marketing insights, youtube video, content guidelines, startup marketing, marketing news, scratch podcast, regulatory action, podcast platform, marketing news roundtable no full 36 ee0d1dfa-98f3-45a8-90aa-3c8a7e9f5e54 Marketing Q&A: Dealing with Slashed Budgets, Visiting Cannes & Apple’s Vision Pro oin the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Barney Worfolk-Smith, MD at Daivid, who shares his insights and expertise on questions submitted by our audience.

From practical tips on maximizing your first trip to Cannes and identifying impactful events to navigating slashed budgets as a Series A startup marketing director, the panel addresses real-world challenges faced by marketers. They also delve into the implications of Apple's Vision Pro headset on marketing strategies and the potential of AR/VR preparations. With a focus on the retail media gold rush and Amazon's ad business, this episode provides valuable insights to help marketers stay ahead in a rapidly changing landscape. 

Mentioned in the show: 

If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

Watch the video version of this Podcast on YouTube.

Chapters:

(00:00) Intro

(01:50) Q1: How to make the most of my first time at Cannes and which impactful events should I attend?

(10:28) Q2: As a startup marketing director with reduced budgets, how should I prioritize my spending to achieve growth without additional funding?

(18:45) Q3: How is Apple's Vision Pro going to impact Marketers?

(23:56) Q4: Is Amazon's booming ad business indicative of the future of the retail media gold rush, or has retail media already reached its peak?

(31:05) Rants & Raves

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Find Barney on Linkedin.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 19 Jun 2023 15:00:00 +0000 leanne@wearerival.com (Barney Workfolk-Smith, Jenna Cummings, Eric Fulwiler, DuBose Cole) https://punchy.simplecast.com/episodes/marketing-qa-dealing-with-slashed-budgets-visiting-cannes-apples-vision-pro-qmg1NZF3 oin the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Barney Worfolk-Smith, MD at Daivid, who shares his insights and expertise on questions submitted by our audience.

From practical tips on maximizing your first trip to Cannes and identifying impactful events to navigating slashed budgets as a Series A startup marketing director, the panel addresses real-world challenges faced by marketers. They also delve into the implications of Apple's Vision Pro headset on marketing strategies and the potential of AR/VR preparations. With a focus on the retail media gold rush and Amazon's ad business, this episode provides valuable insights to help marketers stay ahead in a rapidly changing landscape. 

Mentioned in the show: 

If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

Watch the video version of this Podcast on YouTube.

Chapters:

(00:00) Intro

(01:50) Q1: How to make the most of my first time at Cannes and which impactful events should I attend?

(10:28) Q2: As a startup marketing director with reduced budgets, how should I prioritize my spending to achieve growth without additional funding?

(18:45) Q3: How is Apple's Vision Pro going to impact Marketers?

(23:56) Q4: Is Amazon's booming ad business indicative of the future of the retail media gold rush, or has retail media already reached its peak?

(31:05) Rants & Raves

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Find Barney on Linkedin.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Marketing Q&A: Dealing with Slashed Budgets, Visiting Cannes & Apple’s Vision Pro Barney Workfolk-Smith, Jenna Cummings, Eric Fulwiler, DuBose Cole 00:43:40 Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Barney Worfolk-Smith, MD at Daivid, shares his expert insights while addressing questions submitted by our audience. From maximizing Cannes trips to surviving budget cuts as a startup marketing director, they explore real-world challenges. They also discuss the impact of Apple’s Vision Pro, AR/VR strategies, and the retail media gold rush. Don't miss out on valuable insights to stay ahead in this ever-changing marketing landscape. Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Barney Worfolk-Smith, MD at Daivid, shares his expert insights while addressing questions submitted by our audience. From maximizing Cannes trips to surviving budget cuts as a startup marketing director, they explore real-world challenges. They also discuss the impact of Apple’s Vision Pro, AR/VR strategies, and the retail media gold rush. Don't miss out on valuable insights to stay ahead in this ever-changing marketing landscape. challenger, interview, apple, media, eric fulwiler, cannes, marketing, branding, marketing podcast, marketing trends, marketing challenges, rival, ar, vision pro, wearerival, vr, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 35 97c46393-94f0-40dc-ae4a-efa0acdc509b Marketing Q&A: AI Agencies, the Power of Brand Purpose, and the Post-Cookie Era Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Connor Altier, Global Brand Strategy Lead at Reebok, who shares his insights and expertise on questions submitted by our audience.

The panel initiates the conversation by exploring time-tested principles for harnessing brand purpose within day-to-day campaigns. Additionally, the discussion delves into the exciting realm of 'AI-focused' agencies, shedding light on their distinctive value proposition beyond technology and the strategies they can employ to effectively communicate this to their clients.  They also discuss the shifting landscape of digital advertising as the third-party cookie era comes to an end, with Apple poised as the winner and Meta facing challenges. The conversation ends with a discussion on ‘Dark Social’, and how marketers could effectively communicate its benefits despite its tracking difficulties.

Watch the video version of this Podcast on YouTube 📺.

If you have a marketing question you want to be answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

Chapters: 

(00:00) Intro:

(02:50) Q1: Are there tried and true principles for leveraging brand purpose effectively in campaigns?

(08:00) Q2: How do agencies differentiate themselves from AI-focused agencies and communicate their unique value to clients?

(17:30) Q3: Why do agencies expect Apple to be the winner in a post-cookie era, and what challenges might Meta face?

(21:00) Q4: How do marketers communicate the benefits of Dark Social to the wider leadership team?

(30:57) Rants & Raves

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Find Connor on Linkedin.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Thu, 15 Jun 2023 11:05:43 +0000 leanne@wearerival.com (Connor Altier, DuBose Cole, Eric Fulwiler, Jenna Cummings) https://punchy.simplecast.com/episodes/marketing-qa-ai-agencies-the-power-of-brand-purpose-and-the-post-cookie-era-ntqAXBqZ Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Connor Altier, Global Brand Strategy Lead at Reebok, who shares his insights and expertise on questions submitted by our audience.

The panel initiates the conversation by exploring time-tested principles for harnessing brand purpose within day-to-day campaigns. Additionally, the discussion delves into the exciting realm of 'AI-focused' agencies, shedding light on their distinctive value proposition beyond technology and the strategies they can employ to effectively communicate this to their clients.  They also discuss the shifting landscape of digital advertising as the third-party cookie era comes to an end, with Apple poised as the winner and Meta facing challenges. The conversation ends with a discussion on ‘Dark Social’, and how marketers could effectively communicate its benefits despite its tracking difficulties.

Watch the video version of this Podcast on YouTube 📺.

If you have a marketing question you want to be answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

Chapters: 

(00:00) Intro:

(02:50) Q1: Are there tried and true principles for leveraging brand purpose effectively in campaigns?

(08:00) Q2: How do agencies differentiate themselves from AI-focused agencies and communicate their unique value to clients?

(17:30) Q3: Why do agencies expect Apple to be the winner in a post-cookie era, and what challenges might Meta face?

(21:00) Q4: How do marketers communicate the benefits of Dark Social to the wider leadership team?

(30:57) Rants & Raves

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Find Connor on Linkedin.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Marketing Q&A: AI Agencies, the Power of Brand Purpose, and the Post-Cookie Era Connor Altier, DuBose Cole, Eric Fulwiler, Jenna Cummings 00:37:58 Special guest Connor Altier, Global Brand Strategy Lead at Reebok, joins the hosts of Punchy to discuss leveraging brand purpose, the differentiation of agencies in the AI space, Apple's potential as a post-cookie winner, and how marketers communicate the benefits of Dark Social. Tune in to this engaging discussion on the latest trends and challenges in the marketing industry. https://link.chtbl.com/Punchy Special guest Connor Altier, Global Brand Strategy Lead at Reebok, joins the hosts of Punchy to discuss leveraging brand purpose, the differentiation of agencies in the AI space, Apple's potential as a post-cookie winner, and how marketers communicate the benefits of Dark Social. Tune in to this engaging discussion on the latest trends and challenges in the marketing industry. https://link.chtbl.com/Punchy challenger, interview, ai ageny, eric fulwiler, marketing, branding, marketing podcast, ai, rival, ai focus, brand purpose, wearerival, dark social, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 34 bc6e0c96-76e7-45a8-9ef2-b960ed9cf6b6 Marketing Q&A: Are TV Ads the Next Big Thing? Addressing Skill Gaps and Building Brand as a Start-up Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Joe Glover, co-founder of the Marketing Meetup, who shares his insights and expertise. 

This episode delves into various aspects of marketing, shedding light on important industry topics. The panel answers multiple marketing questions submitted by the community. They emphasize the confidence gap rather than a specific skill gap in marketing professionals and highlight the need for marketers to believe in their work. The discussion also showcases the effectiveness of TV advertising for CPG brands, challenging the notion that it is an outdated strategy.  Furthermore, the team  provide valuable insights on balancing short-term growth and long-term brand building in startups, highlighting  the symbiotic relationship between the two. The episode concludes with a reflection on marketing's ethical responsibility and the power of intention in marketing endeavours.

If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

(01:08) Intro 

(02:07) What’s the biggest skill gap in marketing currently, will AI be able to bridge any of these? 

(10:11)  Is using TV ads for CPG Brands an outdated strategy in 2023?

(15:40) In the early stages of a startup, how do you balance the need for short-term growth and customer acquisition with long-term brand building and customer retention? What strategies do you employ to achieve both objectives simultaneously? 

(22:00) Rants & Raves

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler.

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 15 May 2023 15:08:41 +0000 leanne@wearerival.com (Joe Glover, DuBose Cole, Eric Fulwiler, Jenna Cummings) https://punchy.simplecast.com/episodes/marketing-qa-are-tv-ads-the-next-big-thing-addressing-skill-gaps-and-building-brand-as-a-start-up-9mtWxXIw Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Joe Glover, co-founder of the Marketing Meetup, who shares his insights and expertise. 

This episode delves into various aspects of marketing, shedding light on important industry topics. The panel answers multiple marketing questions submitted by the community. They emphasize the confidence gap rather than a specific skill gap in marketing professionals and highlight the need for marketers to believe in their work. The discussion also showcases the effectiveness of TV advertising for CPG brands, challenging the notion that it is an outdated strategy.  Furthermore, the team  provide valuable insights on balancing short-term growth and long-term brand building in startups, highlighting  the symbiotic relationship between the two. The episode concludes with a reflection on marketing's ethical responsibility and the power of intention in marketing endeavours.

If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

(01:08) Intro 

(02:07) What’s the biggest skill gap in marketing currently, will AI be able to bridge any of these? 

(10:11)  Is using TV ads for CPG Brands an outdated strategy in 2023?

(15:40) In the early stages of a startup, how do you balance the need for short-term growth and customer acquisition with long-term brand building and customer retention? What strategies do you employ to achieve both objectives simultaneously? 

(22:00) Rants & Raves

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler.

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Marketing Q&A: Are TV Ads the Next Big Thing? Addressing Skill Gaps and Building Brand as a Start-up Joe Glover, DuBose Cole, Eric Fulwiler, Jenna Cummings 00:28:42 In this episode of Punchy, the Rival team is joined by Joe Glover, co-founder of the Marketing Meetup. They answer questions asked by the community, including the skill gap in marketing and the role of AI, the effectiveness of TV ads in the marketing mix for CPG brands, and the balance between short-term growth and long-term brand building for startups. In this episode of Punchy, the Rival team is joined by Joe Glover, co-founder of the Marketing Meetup. They answer questions asked by the community, including the skill gap in marketing and the role of AI, the effectiveness of TV ads in the marketing mix for CPG brands, and the balance between short-term growth and long-term brand building for startups. podcast, challenges, youtube, eric fulwiler, linkedin, outdated strategy, skill gap, twitter, customer acquisition, strategies, power of intention, customer retention, expertise, long-term brand building, video version, marketing professionals, ai, marketing industry, jenna cummings, businesses grow faster, dubose cole, marketing innovation consultancy, special guest, tv advertising, aspects of marketing, rival, short-term growth, cpg brands, trends, confidence gap, community, ethical responsibility, industry topics, rival co-founders, work belief, startups, punchy, marketing questions, strategies and capabilities, insights, symbiotic relationship no full 33 93225a9e-d2a2-49a0-9128-4d3c67295b30 Marketing Q&A: Navigating AI, Inclusivity, and the Bud Light Campaign Controversy In this exciting new Q&A episode, Rival co-founders Eric, Jenna, and DuBose address six critical marketing questions that were submitted by our listeners. They kick off the discussion with the Bud Light transgender influencer campaign and the subsequent backlash, exploring its implications on brand image and consumer perception. The panel then delves into the role of AI in marketing jobs, discussing its potential impact on content creators and copywriters.

As the episode progresses, they examine how to  prioritize partnerships to leverage available tools effectively and share their own experience of working with other marketing agencies. The conversation then turns to the challenge of marketing to diverse and multicultural audiences, with the panel sharing their insights on ensuring inclusive and culturally sensitive messaging.

Finally, they discuss the best tools for measuring attribution (Scroll down for more info) and provide practical tips for setting them up amidst the overwhelming online information. 

If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

Chapters:

(00:00) Intro

(02:15) Q1- What do we think about Bud Light Transgender Influencer campaign and subsequent backlash?

(10:12) Q2 - Will AI actually displace marketing jobs? If I'm into content & copywriting, do I need to be worried?

(13:50) Q3- Modern marketing is changing much faster than most marketers can fathom. It is becoming almost impossible to keep up. Most firms will need to partner to utilize tools available. How should they prioritize their roadmap for these partnerships?

(20:50) Q4- How do you approach the challenge of marketing to a diverse and multicultural audience, and what steps do you take to ensure that your messaging is inclusive and culturally sensitive? (FIFA 2022 in Qatar)

(25:00) Q5- What's the best tool to measure attribution, how do I set it up? I know all the theoretical stuff but everything online is very overwhelming

(28:18) Q6- Can you share your experience with working with external marketing agencies and vendors?

(37:15) Rants & Raves

Best Attribution Tools for 2023:

  1. Google Analytics: Widely-used tool with various attribution models for website traffic and conversions.
  2. Adobe Analytics: Robust tool for measuring customer journeys and optimizing marketing efforts.
  3. Kochava: Mobile attribution platform for tracking app installs and user engagement.

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Wed, 3 May 2023 15:00:00 +0000 leanne@wearerival.com (DuBose Cole, Eric Fulwiler, Jenna Cummings) https://punchy.simplecast.com/episodes/marketing-qa-navigating-ai-inclusivity-and-the-bud-light-campaign-controversy-pcv53wbt In this exciting new Q&A episode, Rival co-founders Eric, Jenna, and DuBose address six critical marketing questions that were submitted by our listeners. They kick off the discussion with the Bud Light transgender influencer campaign and the subsequent backlash, exploring its implications on brand image and consumer perception. The panel then delves into the role of AI in marketing jobs, discussing its potential impact on content creators and copywriters.

As the episode progresses, they examine how to  prioritize partnerships to leverage available tools effectively and share their own experience of working with other marketing agencies. The conversation then turns to the challenge of marketing to diverse and multicultural audiences, with the panel sharing their insights on ensuring inclusive and culturally sensitive messaging.

Finally, they discuss the best tools for measuring attribution (Scroll down for more info) and provide practical tips for setting them up amidst the overwhelming online information. 

If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

Chapters:

(00:00) Intro

(02:15) Q1- What do we think about Bud Light Transgender Influencer campaign and subsequent backlash?

(10:12) Q2 - Will AI actually displace marketing jobs? If I'm into content & copywriting, do I need to be worried?

(13:50) Q3- Modern marketing is changing much faster than most marketers can fathom. It is becoming almost impossible to keep up. Most firms will need to partner to utilize tools available. How should they prioritize their roadmap for these partnerships?

(20:50) Q4- How do you approach the challenge of marketing to a diverse and multicultural audience, and what steps do you take to ensure that your messaging is inclusive and culturally sensitive? (FIFA 2022 in Qatar)

(25:00) Q5- What's the best tool to measure attribution, how do I set it up? I know all the theoretical stuff but everything online is very overwhelming

(28:18) Q6- Can you share your experience with working with external marketing agencies and vendors?

(37:15) Rants & Raves

Best Attribution Tools for 2023:

  1. Google Analytics: Widely-used tool with various attribution models for website traffic and conversions.
  2. Adobe Analytics: Robust tool for measuring customer journeys and optimizing marketing efforts.
  3. Kochava: Mobile attribution platform for tracking app installs and user engagement.

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Marketing Q&A: Navigating AI, Inclusivity, and the Bud Light Campaign Controversy DuBose Cole, Eric Fulwiler, Jenna Cummings 00:40:21 In this engaging Q&A episode, Rival co-founders Eric, Jenna, and DuBose tackle six essential marketing questions from our listeners. They discuss the Bud Light transgender influencer campaign, AI's impact on marketing jobs, prioritizing partnerships, and working with external marketing agencies. The panel also shares insights on marketing to diverse audiences and measuring attribution. Don't miss this insightful conversation packed with valuable tips and strategies for modern marketers. In this engaging Q&A episode, Rival co-founders Eric, Jenna, and DuBose tackle six essential marketing questions from our listeners. They discuss the Bud Light transgender influencer campaign, AI's impact on marketing jobs, prioritizing partnerships, and working with external marketing agencies. The panel also shares insights on marketing to diverse audiences and measuring attribution. Don't miss this insightful conversation packed with valuable tips and strategies for modern marketers. collaboration with marketing vendors, multicultural audiences, marketing to diverse and multicultural audiences, content and copywriting jobs, attribution, artificial intelligence in marketing, ensuring culturally sensitive messaging, working with external marketing agencies, ai, bud light, content creators, vendors bud light transgender influencer campaign backlash, best tools for measuring attribution, modern marketing, marketing jobs, setting up attribution tools, influencer campaign, prioritizing roadmap for marketing partnerships, inclusive messaging, partnerships, external agencies, copywriting no full 32 d23f7558-3bae-412c-94f1-60d3380ffa64 WPP's "Goat" Grab, Coke's AI Art, and Community vs. Audience in Marketing In this episode, the panel is joined by Eric Gray (Guest)  - Senior Director of Content & Innovation at Universal Parks & Resorts. Tune in as they delve into the latest marketing news and trends, providing valuable insights and analysis for marketers aiming to stay ahead of the curve. The panel discusses WPP's expansion of influencer marketing through the acquisition of Goat and Obviously, examining the implications for marketers and the industry as a whole.

They also explore Coca-Cola's innovative AI art initiative "Create Real Magic," which leverages OpenAI's GPT-4 and DALL-E to enable users to generate unique, Coke-inspired art. The panel considers the potential impact of the democratization of Coca-Cola's advertising assets.

Furthermore, the panel delves into the distinctions between audience and community in marketing, highlighting the importance of investing in both for a well-rounded marketing strategy. They discuss leveraging platforms that encourage two-way conversations, creating unique experiences, and allowing communities autonomy to foster trust and authenticity.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here]

(00:00) - Teaser

(00:49) - Intro

(03:00) - Stories Introduction

(03:24) - AMP Community

(03:55) - Story #1 - WPP' Goat & Obviously Acquisitions

(04:35) - Sub Story (WPP)

(13:25) - Story #2 - Coke’s AI Art

(23:04) - Story #3 - Audience v/s Community

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. In this week’s episode, the panel is joined by guest Eric Gray, Senior Director of Content & Innovation at Universal Parks & Resorts. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 3 Apr 2023 15:00:00 +0000 leanne@wearerival.com (Eric Gray, DuBose Cole, Eric Fulwiler, Jenna Cummings) https://punchy.simplecast.com/episodes/wpps-goat-grab-cokes-ai-art-and-community-vs-audience-in-marketing-79xGETvo In this episode, the panel is joined by Eric Gray (Guest)  - Senior Director of Content & Innovation at Universal Parks & Resorts. Tune in as they delve into the latest marketing news and trends, providing valuable insights and analysis for marketers aiming to stay ahead of the curve. The panel discusses WPP's expansion of influencer marketing through the acquisition of Goat and Obviously, examining the implications for marketers and the industry as a whole.

They also explore Coca-Cola's innovative AI art initiative "Create Real Magic," which leverages OpenAI's GPT-4 and DALL-E to enable users to generate unique, Coke-inspired art. The panel considers the potential impact of the democratization of Coca-Cola's advertising assets.

Furthermore, the panel delves into the distinctions between audience and community in marketing, highlighting the importance of investing in both for a well-rounded marketing strategy. They discuss leveraging platforms that encourage two-way conversations, creating unique experiences, and allowing communities autonomy to foster trust and authenticity.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here]

(00:00) - Teaser

(00:49) - Intro

(03:00) - Stories Introduction

(03:24) - AMP Community

(03:55) - Story #1 - WPP' Goat & Obviously Acquisitions

(04:35) - Sub Story (WPP)

(13:25) - Story #2 - Coke’s AI Art

(23:04) - Story #3 - Audience v/s Community

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. In this week’s episode, the panel is joined by guest Eric Gray, Senior Director of Content & Innovation at Universal Parks & Resorts. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> WPP's "Goat" Grab, Coke's AI Art, and Community vs. Audience in Marketing Eric Gray, DuBose Cole, Eric Fulwiler, Jenna Cummings 00:42:46 In this episode, hosts Eric, Jenna, and DuBose are joined by Eric Gray (Senior Director of Content & Innovation at Universal Parks & Resorts) to discuss the most interesting marketing news of the week, focusing on WPP's influencer marketing expansion, Coca-Cola's AI art initiative, and the differences between audience and community in marketing. In this episode, hosts Eric, Jenna, and DuBose are joined by Eric Gray (Senior Director of Content & Innovation at Universal Parks & Resorts) to discuss the most interesting marketing news of the week, focusing on WPP's influencer marketing expansion, Coca-Cola's AI art initiative, and the differences between audience and community in marketing. challenger, interview, coca-cola campaign, eric fulwiler, brand ambassadors, marketing, goat agency, branding, marketing podcast, audience engagement, customer relationships, marketing opportunities, marketing landscape, marketing trends, rival, content innovation, influencer marketing, ai in marketing, community building, marketing insights, data-driven solutions, industry challenges, punchy, startup marketing, marketing news, marketing news roundtable, senior marketing strategy, wpp acquisitions no full 31 03e8b27e-f9a6-4344-a239-548906665999 TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff? In this episode, Eric, Jenna & Dubose delve into the latest marketing news and trends, offering valuable insights and analysis for marketers looking to stay ahead of the curve. The panel discusses the potential TikTok ban in the US and the impact it could have on the industry, with marketers preparing contingency plans and exploring alternative platforms. They also examine the implications of Silicon Valley Bank's collapse on marketing, including the potential impact on early-stage martech and ad-tech startups.

In addition, the panel discusses the launch of a new app that allows users to exchange personal data for money, highlighting the business model of ‘zero-party’ data collection and the challenges and opportunities it presents for marketers. Explore the ever-changing world of marketing with the Rival team as they discuss the latest news and trends, offering insights and analysis that highlight both opportunities and fears for marketers.

(00:00) Intro

(01:00) Story 1 - Tiktok Ban in USA cause uncertainty for Marketers

(05:33) BBC to continue using Tiktok for marketing

(07:37) Story 2 - Silicon Valley Bank’s Collapse - How does it affect Marketing?

(09:09) How do we manage our spend?

(12:09) Will Martech startups suffer?

(15:00) Story 3 - New app allows users to exchange data for money

(18:05) Being in control of your data

(20:40) Rants & Raves

Stories mentioned:

1- U.S. marketers prepare contingency plans amid potential TikTok ban

2- How Silicon Valley Bank’s collapse could compound a marketing slowdown

3- New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's  joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 27 Mar 2023 15:00:00 +0000 leanne@wearerival.com (DuBose Cole, Eric Fulwiler, Jenna Cummings) https://punchy.simplecast.com/episodes/tiktoks-ticking-clock-svbs-impact-on-marketing-and-cadens-zero-party-data-monetization-game-changer-or-fluff-_wTh_IOf In this episode, Eric, Jenna & Dubose delve into the latest marketing news and trends, offering valuable insights and analysis for marketers looking to stay ahead of the curve. The panel discusses the potential TikTok ban in the US and the impact it could have on the industry, with marketers preparing contingency plans and exploring alternative platforms. They also examine the implications of Silicon Valley Bank's collapse on marketing, including the potential impact on early-stage martech and ad-tech startups.

In addition, the panel discusses the launch of a new app that allows users to exchange personal data for money, highlighting the business model of ‘zero-party’ data collection and the challenges and opportunities it presents for marketers. Explore the ever-changing world of marketing with the Rival team as they discuss the latest news and trends, offering insights and analysis that highlight both opportunities and fears for marketers.

(00:00) Intro

(01:00) Story 1 - Tiktok Ban in USA cause uncertainty for Marketers

(05:33) BBC to continue using Tiktok for marketing

(07:37) Story 2 - Silicon Valley Bank’s Collapse - How does it affect Marketing?

(09:09) How do we manage our spend?

(12:09) Will Martech startups suffer?

(15:00) Story 3 - New app allows users to exchange data for money

(18:05) Being in control of your data

(20:40) Rants & Raves

Stories mentioned:

1- U.S. marketers prepare contingency plans amid potential TikTok ban

2- How Silicon Valley Bank’s collapse could compound a marketing slowdown

3- New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's  joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff? DuBose Cole, Eric Fulwiler, Jenna Cummings 00:25:11 In this episode, the panel discusses the potential TikTok ban in the US, the impact of Silicon Valley Bank's collapse on marketing, and the launch of a new app that allows users to exchange personal data for money. They offer their opinions and insights on these stories, highlighting both fears and opportunities for marketers. In this episode, the panel discusses the potential TikTok ban in the US, the impact of Silicon Valley Bank's collapse on marketing, and the launch of a new app that allows users to exchange personal data for money. They offer their opinions and insights on these stories, highlighting both fears and opportunities for marketers. b2c marketing, marketing consultancy, marketing budget, target audience, data-driven marketing, digital marketing, experiential marketing, marketing best practices, marketing psychology, marketing innovation, customer experience, social media marketing, marketing tactics, consumer behavior, marketing campaigns, branding, b2b marketing, service marketing, marketing research, video marketing, marketing opportunities, market analysis, marketing regulation, search engine marketing (sem), marketing strategies, customer loyalty, affiliate marketing, event marketing, marketing trends, marketing challenges, mobile marketing, pay-per-click (ppc) advertising, influencer marketing, omnichannel customer experience, product marketing, marketing insights, omnichannel marketing, marketing analysis, customer engagement, marketing news, marketing roi, martech, marketing automation, marketing growth, content marketing, marketing ethics, search engine optimization (seo), marketing metrics, personalized marketing, ad tech, email marketing, marketing technology no full 30 06fc2033-59f5-43d4-9c1c-f524664c16fb Punchy Mailbox Q&A: What does AI mean for marketers and what is the value of long term loyalty to a brand? Get ready for some marketing insights in the latest episode of Punchy! This week, the Rival team tackles a range of fan-submitted questions, covering everything from the future of AI in SEO to the ideal budget for your branding strategy. They also share tips on what to consider when hiring a marketing agency as a startup and even tackle a popular hypothetical scenario (Balenciaga’s Bondage Bears). This episode is packed with valuable advice, insights,  and plenty of laughs – don't miss out! 

(00:00)  Teaser

(00:24)  Intro

(01:22)  Q1- What does conversational AI mean for marketers/Is Google & SEO dead?

(04:32)  Q2- Will AI displace marketing jobs?

(06:19)  Q3 - How much of your marketing budget should you allocate to branding?

(11:24)  Q4 - What is the value of long-term loyalty to a brand?

(13:38)  Q5 - What should a marketer look for in an agency if it's a startup with budget constraints?

(16:01)  Q6 - If you were the CMO of Balenciaga, how would you navigate yourself out of the recent “bondage-bears” scandal?

📩Got a marketing question you'd love to have answered on the next episode? Email it to us at media@wearerival.com

Smart link: https://link.chtbl.com/Punchy

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 13 Mar 2023 16:00:00 +0000 leanne@wearerival.com (Eric Fulwiler, Jenna Cummings, DuBose Cole) https://punchy.simplecast.com/episodes/punchy-mailbox-qa-what-does-ai-mean-for-marketers-and-what-is-the-value-of-long-term-loyalty-to-a-brand-bfcnMCxV Get ready for some marketing insights in the latest episode of Punchy! This week, the Rival team tackles a range of fan-submitted questions, covering everything from the future of AI in SEO to the ideal budget for your branding strategy. They also share tips on what to consider when hiring a marketing agency as a startup and even tackle a popular hypothetical scenario (Balenciaga’s Bondage Bears). This episode is packed with valuable advice, insights,  and plenty of laughs – don't miss out! 

(00:00)  Teaser

(00:24)  Intro

(01:22)  Q1- What does conversational AI mean for marketers/Is Google & SEO dead?

(04:32)  Q2- Will AI displace marketing jobs?

(06:19)  Q3 - How much of your marketing budget should you allocate to branding?

(11:24)  Q4 - What is the value of long-term loyalty to a brand?

(13:38)  Q5 - What should a marketer look for in an agency if it's a startup with budget constraints?

(16:01)  Q6 - If you were the CMO of Balenciaga, how would you navigate yourself out of the recent “bondage-bears” scandal?

📩Got a marketing question you'd love to have answered on the next episode? Email it to us at media@wearerival.com

Smart link: https://link.chtbl.com/Punchy

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Punchy Mailbox Q&A: What does AI mean for marketers and what is the value of long term loyalty to a brand? Eric Fulwiler, Jenna Cummings, DuBose Cole 00:20:37 Get ready for some marketing insights in the latest episode of Punchy! This week, the Rival team tackles a range of fan-submitted questions, covering everything from the future of AI in SEO to the ideal budget for your branding strategy. They also share tips on what to consider when hiring an agency as a startup and even tackle a popular hypothetical scenario (Balenciaga’s Bondage Bears). This episode is packed with valuable marketing advice and plenty of laughs – don't miss out! Get ready for some marketing insights in the latest episode of Punchy! This week, the Rival team tackles a range of fan-submitted questions, covering everything from the future of AI in SEO to the ideal budget for your branding strategy. They also share tips on what to consider when hiring an agency as a startup and even tackle a popular hypothetical scenario (Balenciaga’s Bondage Bears). This episode is packed with valuable marketing advice and plenty of laughs – don't miss out! b2c marketing, challenger, interview, marketing best practices, digital marketing b2b marketing, marketing, branding, marketing podcast, ai, marketing trends, rival, marketing with chatgpt, wearerival, marketing tips, brand, marketing insights, chatgpt, startup marketing, marketing news, marketing news roundtable no full 29 adbb16b7-1249-41f9-bfc4-4fc304e5ddb0 Meta strikes back, P&G improve marketing productivity & Cannabis ads are on Twitter Grab a seat and get ready to tune in to the latest episode of Punchy 🎙️, where Eric and the Rival team dive deep into the world of advertising and the impact of AI. In this episode, the team discusses Meta's AI-driven marketing system, P&G's strategy to tackle rising costs through increased marketing “productivity”, and Twitter's game-changing decision to allow cannabis brands to advertise on the platform. Join the Rival team as they dive deep into the fascinating world of marketing and discover the latest news and trends shaping the industry. 

Stories Discussed: 

1- Meta’s AI Driven Marketing System Splits Marketers  

2- P&G to tackle rising costs through increased Marketing ‘Productivity’ 

3- 420 comes early for Cannabis brands 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. 

Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Watch the video version of this Podcast on YouTube. Find Eric on LinkedIn and tweet him @efulwiler. Find Jenna on LinkedIn. Find DuBose on LinkedIn. Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 6 Mar 2023 16:00:00 +0000 leanne@wearerival.com (Jenna Cummings, DuBose Cole, Eric Fulwiler) https://punchy.simplecast.com/episodes/meta-strikes-back-pg-improve-marketing-productivity-cannabis-ads-are-on-twitter-MSNpZyQv Grab a seat and get ready to tune in to the latest episode of Punchy 🎙️, where Eric and the Rival team dive deep into the world of advertising and the impact of AI. In this episode, the team discusses Meta's AI-driven marketing system, P&G's strategy to tackle rising costs through increased marketing “productivity”, and Twitter's game-changing decision to allow cannabis brands to advertise on the platform. Join the Rival team as they dive deep into the fascinating world of marketing and discover the latest news and trends shaping the industry. 

Stories Discussed: 

1- Meta’s AI Driven Marketing System Splits Marketers  

2- P&G to tackle rising costs through increased Marketing ‘Productivity’ 

3- 420 comes early for Cannabis brands 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. 

Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Watch the video version of this Podcast on YouTube. Find Eric on LinkedIn and tweet him @efulwiler. Find Jenna on LinkedIn. Find DuBose on LinkedIn. Say hi at media@wearerival.com, we’d love to hear from you.

]]> Meta strikes back, P&G improve marketing productivity & Cannabis ads are on Twitter Jenna Cummings, DuBose Cole, Eric Fulwiler 00:25:01 On this episode of Punchy, the Rival team discusses the impact of AI in the advertising industry, including Meta's AI-driven marketing system, P&G's strategy to tackle rising costs through increased marketing “productivity” and Twitter's game-changing decision to allow cannabis brands to advertise on the platform. Join the conversation as they share their thoughts on the future of advertising. Tune in, we had a lot of fun recording this one! On this episode of Punchy, the Rival team discusses the impact of AI in the advertising industry, including Meta's AI-driven marketing system, P&G's strategy to tackle rising costs through increased marketing “productivity” and Twitter's game-changing decision to allow cannabis brands to advertise on the platform. Join the conversation as they share their thoughts on the future of advertising. Tune in, we had a lot of fun recording this one! challenger, interview, the marketing podcast, eric fulwiler, marketing, branding, marketing podcast, best marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 28 97ef2a9f-e397-4afc-bb2d-34ed035b22f9 Super Bowl Special - The Bold, The Boring & The Down Right Effective Now the Super Bowl is over, it’s time to discuss the main event for us marketers: The Ads. This week, Whitney Holtzman, NFL agent and superstar sports marketer  joined us to discuss everything we loved, liked and loathed about the Super Bowl Ads this year. We actually got into the weeds of Super Bowl ads and sports marketing in general and discussed if the ads are worth it, how viewers actually respond and how to market at the superbowl if you don’t want to spend $7m. Oh, and we also “kicked off” our latest Rival Spark which is a 2-part research piece on SuperBowl ads  effectiveness, starting with the survey data from the day after the Big Game & complimented by a second piece of research 30 days from now, which will look at any long term impact on #SuperBowl brands.

 

🚨👉Check out the Rival Spark report HERE👈🚨

 

👀Ads Discussed

Remy Martin

Amazon

M&M’s

Tubi 

Uber One 

T Mobile  

Workday

Pepsi 

Hellmans  

Sam Adam

GM Netflix 

Pop corners

Fenty wins the superbowl

⚡️Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

👉Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

📺Watch the video version of this Podcast on YouTube.

👋Find Whitney Holtzman on Linkedin

👋Find Eric on LinkedIn and tweet him @efulwiler. 

👋Find Jenna on LinkedIn

👋Find DuBose on LinkedIn

📩Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 20 Feb 2023 15:03:50 +0000 leanne@wearerival.com (Whitney Holtzman, Eric Fulwiler, DuBose Cole, Jenna Cummings) https://punchy.simplecast.com/episodes/super-bowl-special-the-bold-the-boring-the-down-right-effective-qTabbdSb Now the Super Bowl is over, it’s time to discuss the main event for us marketers: The Ads. This week, Whitney Holtzman, NFL agent and superstar sports marketer  joined us to discuss everything we loved, liked and loathed about the Super Bowl Ads this year. We actually got into the weeds of Super Bowl ads and sports marketing in general and discussed if the ads are worth it, how viewers actually respond and how to market at the superbowl if you don’t want to spend $7m. Oh, and we also “kicked off” our latest Rival Spark which is a 2-part research piece on SuperBowl ads  effectiveness, starting with the survey data from the day after the Big Game & complimented by a second piece of research 30 days from now, which will look at any long term impact on #SuperBowl brands.

 

🚨👉Check out the Rival Spark report HERE👈🚨

 

👀Ads Discussed

Remy Martin

Amazon

M&M’s

Tubi 

Uber One 

T Mobile  

Workday

Pepsi 

Hellmans  

Sam Adam

GM Netflix 

Pop corners

Fenty wins the superbowl

⚡️Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

👉Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

📺Watch the video version of this Podcast on YouTube.

👋Find Whitney Holtzman on Linkedin

👋Find Eric on LinkedIn and tweet him @efulwiler. 

👋Find Jenna on LinkedIn

👋Find DuBose on LinkedIn

📩Say hi at media@wearerival.com, we’d love to hear from you.

]]> Super Bowl Special - The Bold, The Boring & The Down Right Effective Whitney Holtzman, Eric Fulwiler, DuBose Cole, Jenna Cummings 00:38:47 Superbowl you say? We actually got into the weeds of superbowl ads and sports marketing in general this week and discussed if the ads are worth it, how viewers actually respond and how to market at the superbowl if you don’t want to spend $7m. Tune in for a deep dive on the superbowl ads we loved and hated this year. Smart link: https://link.chtbl.com/Punchy Superbowl you say? We actually got into the weeds of superbowl ads and sports marketing in general this week and discussed if the ads are worth it, how viewers actually respond and how to market at the superbowl if you don’t want to spend $7m. Tune in for a deep dive on the superbowl ads we loved and hated this year. Smart link: https://link.chtbl.com/Punchy super bowl, challenger, interview, superbowl lvii, superbowl ads, eric fulwiler, marketing, branding, marketing podcast, nfl, rival, sports marketing, wearerival, effectiveness, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 27 6a2ee12e-85aa-41cc-aa86-0610f36d0375 Stunt Marketing: Can Equinox Capitalise on it's New Year's Marketing Stunt? Can “Stunt marketing” be a long term viable strategy to drive customer growth and retention? On today’s episode of Punchy, hear from team Rival and Emma Windsor from Elixirr about what it takes to create, optimise and scale a stunt based marketing strategy. They discuss Equinox’s recent new year stunt, refusing new joiners on January 1st (typically the day with the most number of new joiners in gyms), along with breaking down if this is a long term sustainable strategy for most brands. 

Disclaimer: Eric made a mistake and says the brand name Elixirr instead of Equinox at 7:07 when discussing the story.

👇Stories discussed:

Why Equinox’s move to ban customers from joining on New Year’s Day makes sense for its brand

This gym plants a tree everytime you join a class

Gen V wants to pay Rishi Sunak £1million to go vegan

Planet fitness does speak January

👀Other Links Mentioned:

Find Emma’s Podcast 

Planet Fitness campaign 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 13 Feb 2023 15:57:28 +0000 leanne@wearerival.com (Emma Windsor, Jenna Cummings, DuBose Cole, Eric Fulwiler) https://punchy.simplecast.com/episodes/stunt-marketing-can-equinox-capitalise-on-its-new-years-marketing-stunt-ouObXCgl Can “Stunt marketing” be a long term viable strategy to drive customer growth and retention? On today’s episode of Punchy, hear from team Rival and Emma Windsor from Elixirr about what it takes to create, optimise and scale a stunt based marketing strategy. They discuss Equinox’s recent new year stunt, refusing new joiners on January 1st (typically the day with the most number of new joiners in gyms), along with breaking down if this is a long term sustainable strategy for most brands. 

Disclaimer: Eric made a mistake and says the brand name Elixirr instead of Equinox at 7:07 when discussing the story.

👇Stories discussed:

Why Equinox’s move to ban customers from joining on New Year’s Day makes sense for its brand

This gym plants a tree everytime you join a class

Gen V wants to pay Rishi Sunak £1million to go vegan

Planet fitness does speak January

👀Other Links Mentioned:

Find Emma’s Podcast 

Planet Fitness campaign 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Stunt Marketing: Can Equinox Capitalise on it's New Year's Marketing Stunt? Emma Windsor, Jenna Cummings, DuBose Cole, Eric Fulwiler 00:26:05 Can “Stunt marketing” be a long term viable strategy to drive customer growth and retention? Hear from team Rival and Emma Windsor from Elixirr about what it takes to create, optimise and scale a stunt based marketing strategy in this week's edition of Punchy. Smart link: https://link.chtbl.com/Punchy Can “Stunt marketing” be a long term viable strategy to drive customer growth and retention? Hear from team Rival and Emma Windsor from Elixirr about what it takes to create, optimise and scale a stunt based marketing strategy in this week's edition of Punchy. Smart link: https://link.chtbl.com/Punchy no full 26 3461b9f7-3bfb-4ac0-a5e4-aec255b94557 What The DOJ’s Antitrust Lawsuit Against Google Means for Marketers There was a time when America was definitely the world leader in “trustbusting”.  But then big tech happened. That being said, this week The Department of Justice has launched a lawsuit against Google, trying to get them to sell off their ads business in an attempt to make the media buying segment more competitive. What does this mean for marketers? Find out in this week’s Punchy! Oh, and DuBose coins “Acquivation” (acquisition + innovation) 

👇Stories discussed:

US targets Google’s Online ad Business 

DOJ’s Anti Trust Case is Ambitious but Risky

DOJ’s Suit to Break Up Google Was Years in The Making

Burberry’s new Logo 

AI vs Machine Learning

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn

 and tweet him @efulwiler

]]> Fri, 10 Feb 2023 14:52:04 +0000 leanne@wearerival.com (Eric Fulwiler, Jenna Cummings, DuBose Cole) https://punchy.simplecast.com/episodes/what-the-dojs-antitrust-lawsuit-against-google-means-for-marketers-0CNj0DLi There was a time when America was definitely the world leader in “trustbusting”.  But then big tech happened. That being said, this week The Department of Justice has launched a lawsuit against Google, trying to get them to sell off their ads business in an attempt to make the media buying segment more competitive. What does this mean for marketers? Find out in this week’s Punchy! Oh, and DuBose coins “Acquivation” (acquisition + innovation) 

👇Stories discussed:

US targets Google’s Online ad Business 

DOJ’s Anti Trust Case is Ambitious but Risky

DOJ’s Suit to Break Up Google Was Years in The Making

Burberry’s new Logo 

AI vs Machine Learning

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn

 and tweet him @efulwiler

]]> What The DOJ’s Antitrust Lawsuit Against Google Means for Marketers Eric Fulwiler, Jenna Cummings, DuBose Cole 00:27:45 This week The Department of Justice has launched a lawsuit against Google, trying to get them to sell off their ads business in an attempt to make the media buying segment more competitive. What does this mean for marketers? Find out in this week’s Punchy! Smart link: https://link.chtbl.com/Punchy This week The Department of Justice has launched a lawsuit against Google, trying to get them to sell off their ads business in an attempt to make the media buying segment more competitive. What does this mean for marketers? Find out in this week’s Punchy! Smart link: https://link.chtbl.com/Punchy media buying, challenger, interview, eric fulwiler, google, marketing, branding, marketing podcast, doj, rival, wearerival, punchy, startup marketing, marketing news, scratch podcast, trsutbusting, marketing news roundtable, antitrust no full 25 7c00a814-17f4-4891-b51f-f5be8a9bf586 Removing Sexy M&M's... How Dare You!? This week in marketing news, M&M’s have replaced their newly designed spokes-candies with actor/comedian Maya Rudolph. 

In the wake of Tucker Carlson being outraged by his favourite sexy M&M being replaced by Maya Rudolph, the gang discusses what it means to create design in a woke/non-woke culture. 

Many challengers and incumbents depend on new, fresh visual identities to separate themselves from the market, but what are the real implications of this when you’re a behemoth like Mars? 

And how do brands actually create something that visually resonates when critics are waiting to tear you down?  Hear the full breakdown of the M&M’s story and what you need to know as a marketer. 

Stories discussed:

M&Ms pulls spokescandies in the wake of right wing outrage.

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 30 Jan 2023 15:00:00 +0000 leanne@wearerival.com (DuBose Cole, Jenna Cummings, Eric Fulwiler) https://punchy.simplecast.com/episodes/removing-sexy-mms-how-dare-you-VK_LsPGF This week in marketing news, M&M’s have replaced their newly designed spokes-candies with actor/comedian Maya Rudolph. 

In the wake of Tucker Carlson being outraged by his favourite sexy M&M being replaced by Maya Rudolph, the gang discusses what it means to create design in a woke/non-woke culture. 

Many challengers and incumbents depend on new, fresh visual identities to separate themselves from the market, but what are the real implications of this when you’re a behemoth like Mars? 

And how do brands actually create something that visually resonates when critics are waiting to tear you down?  Hear the full breakdown of the M&M’s story and what you need to know as a marketer. 

Stories discussed:

M&Ms pulls spokescandies in the wake of right wing outrage.

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Removing Sexy M&M's... How Dare You!? DuBose Cole, Jenna Cummings, Eric Fulwiler 00:28:14 In the wake of Tucker Carlson being outraged by his favourite sexy M&M being replaced by Maya Rudolph, the gang discusses what it means to create design in a woke/non-woke culture. How do brands actually create something that visually resonates when critics are waiting to tear you down? Smart link: https://link.chtbl.com/Punchy In the wake of Tucker Carlson being outraged by his favourite sexy M&M being replaced by Maya Rudolph, the gang discusses what it means to create design in a woke/non-woke culture. How do brands actually create something that visually resonates when critics are waiting to tear you down? Smart link: https://link.chtbl.com/Punchy challenger, interview, eric fulwiler, tucker carlson, woke, marketing, branding, marketing podcast, designthinking, rival, m&ms, design, wearerival, superbowl, outrage marketing, mars, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 24 2b670c5e-a877-4418-9929-edcafe592b45 ChatGPT is Taking Over...Or Is It? In today’s episode of Punchy, we kick off the new year discussing all things ChatGPT. Though we’re running a new format focussed on one major headline, you still get the same hot takes and incredible marketing insights you’re used to from the Rival team. Today’s discussion centres around what the arrival of ChatGPT means for marketing professionals at all levels, how we can make best use of it, and if it’s going to displace Google as a search engine. Tune in to hear everything you need to know about ChatGPT and its implications for marketing. 

Stories discussed:

The New Chatbots Could Change the World. Can You Trust Them?

Is ChatGPT the next big threat to Google’s dominance in the AI market?

Chat GPT, Generative AI and the future of creative work | The Week UK

How can I use ChatGPT for marketing? | Smart Insights

Mint Mobile’s ChatGPT ad 

Scratch with Mint Mobile’s CMO

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 16 Jan 2023 15:00:00 +0000 leanne@wearerival.com (DuBose Cole, Eric Fulwiler, Jenna Cummings) https://punchy.simplecast.com/episodes/chatgpt-is-taking-overor-is-it-NiluHvcq In today’s episode of Punchy, we kick off the new year discussing all things ChatGPT. Though we’re running a new format focussed on one major headline, you still get the same hot takes and incredible marketing insights you’re used to from the Rival team. Today’s discussion centres around what the arrival of ChatGPT means for marketing professionals at all levels, how we can make best use of it, and if it’s going to displace Google as a search engine. Tune in to hear everything you need to know about ChatGPT and its implications for marketing. 

Stories discussed:

The New Chatbots Could Change the World. Can You Trust Them?

Is ChatGPT the next big threat to Google’s dominance in the AI market?

Chat GPT, Generative AI and the future of creative work | The Week UK

How can I use ChatGPT for marketing? | Smart Insights

Mint Mobile’s ChatGPT ad 

Scratch with Mint Mobile’s CMO

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> ChatGPT is Taking Over...Or Is It? DuBose Cole, Eric Fulwiler, Jenna Cummings 00:28:22 We are kicking off the first episode of 2023 with our new format for Punchy and discussing all things ChatGPT and of course, marketing! Check out this episode to get all the perspectives on what ChatGPT means for marketing professionals and what the implications will be for creative teams across the industry. Smart link: https://link.chtbl.com/Punchy We are kicking off the first episode of 2023 with our new format for Punchy and discussing all things ChatGPT and of course, marketing! Check out this episode to get all the perspectives on what ChatGPT means for marketing professionals and what the implications will be for creative teams across the industry. Smart link: https://link.chtbl.com/Punchy challenger, automation, interview, eric fulwiler, marketing, branding, marketing podcast, ai, ml, rival, wearerival, openai, chatgpt, machinelearning, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 23 480808fa-6181-44d8-b4c6-a1798a6c2259 Is Your Ad Agency "Spongeworthy"? Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Stories discussed:

OpenAI Quietly Releases GPT-3.5 

Meta’s Business Model Declared Illegal in EU - Can no Longer Run Personalised Ads Without Consent 

CMOs Aren't Convinced Their Agency KPIs Stack Up

Other links mentioned: 

Scratch With Rory Sutherland 

AgeUK's Campaign: Fred's Story 

Smart link: https://link.chtbl.com/Punchy

]]> Mon, 12 Dec 2022 16:00:00 +0000 leanne@wearerival.com (Jenna Cummings, DuBose Cole, Eric Fulwiler) https://punchy.simplecast.com/episodes/is-your-ad-agency-spongeworthy-aOSH_014 Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Stories discussed:

OpenAI Quietly Releases GPT-3.5 

Meta’s Business Model Declared Illegal in EU - Can no Longer Run Personalised Ads Without Consent 

CMOs Aren't Convinced Their Agency KPIs Stack Up

Other links mentioned: 

Scratch With Rory Sutherland 

AgeUK's Campaign: Fred's Story 

Smart link: https://link.chtbl.com/Punchy

]]> Is Your Ad Agency "Spongeworthy"? Jenna Cummings, DuBose Cole, Eric Fulwiler 00:40:57 In this week's episode, we are doing a special in-house episode! Hear about our first Rival event in London, what AI means for the future of advertising, Meta using loopholes to combat GDPR, and how to figure out if your ad agency is “spongeworthy”. Tune in, we had a lot of fun recording this one!! Smart link: https://link.chtbl.com/Punchy In this week's episode, we are doing a special in-house episode! Hear about our first Rival event in London, what AI means for the future of advertising, Meta using loopholes to combat GDPR, and how to figure out if your ad agency is “spongeworthy”. Tune in, we had a lot of fun recording this one!! Smart link: https://link.chtbl.com/Punchy challenger, interview, ageuk, eric fulwiler, marketing, branding, marketing podcast, rival, meta, wearerival, gpt3.5, openai, startup marketing, marketing news, scratch podcast, marketing news roundtable, seinfeld no full 22 199d209c-375a-4958-9a68-ad00cf54dde7 Balenciaga's Bondage Bears Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 5 Dec 2022 15:00:00 +0000 leanne@wearerival.com (Chad West, Eric Fulwiler, Jenna Cummings, DuBose Cole) https://punchy.simplecast.com/episodes/balenciagas-bondage-bears-meGk4_cw Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Balenciaga's Bondage Bears Chad West, Eric Fulwiler, Jenna Cummings, DuBose Cole 00:33:34 In this week's episode, we are joined by Chad West! Chad is the VP of Marketing for Argent! He's been part of some of the largest rocketships in the fintech and startup space. Having spent time at Rocket Internet and then more recently as the Director of Global Marketing at Revolut, he has a wealth of knowledge and experience in building the best Fintech brands out there. Hear about what he thinks about Balenciaga's recent controversy and why he really dislikes BrewDog's marketing tactics. Tune in, we had a lot of fun recording this one! Smart link: https://link.chtbl.com/Punchy In this week's episode, we are joined by Chad West! Chad is the VP of Marketing for Argent! He's been part of some of the largest rocketships in the fintech and startup space. Having spent time at Rocket Internet and then more recently as the Director of Global Marketing at Revolut, he has a wealth of knowledge and experience in building the best Fintech brands out there. Hear about what he thinks about Balenciaga's recent controversy and why he really dislikes BrewDog's marketing tactics. Tune in, we had a lot of fun recording this one! Smart link: https://link.chtbl.com/Punchy challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 21 c448e26e-8222-4eac-aef3-adfc19ceb941 FTX Crashes Crypto’s Credibility with Jason Mikula Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 21 Nov 2022 16:33:09 +0000 leanne@wearerival.com (Jason Mikula, DuBose Cole, Jenna Cummings, Eric Fulwiler) https://punchy.simplecast.com/episodes/ftx-crashes-cryptos-credibility-with-jason-mikula-Z19TkZHP Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> FTX Crashes Crypto’s Credibility with Jason Mikula Jason Mikula, DuBose Cole, Jenna Cummings, Eric Fulwiler 00:33:46 In this week's episode, we are joined by the formidable Jason Mikula! Jason is the founder and managing director of Fintech Business Weekly and 312 Global Strategies! He's been around the startup world for over a decade and has a wealth of knowledge and experience in building the best Fintech brands out there. Hear about what he thinks about FTX and the long term impact that will have on Crypto and Fintech marketing moving forward. Tune in, we had a lot of fun recording this one! In this week's episode, we are joined by the formidable Jason Mikula! Jason is the founder and managing director of Fintech Business Weekly and 312 Global Strategies! He's been around the startup world for over a decade and has a wealth of knowledge and experience in building the best Fintech brands out there. Hear about what he thinks about FTX and the long term impact that will have on Crypto and Fintech marketing moving forward. Tune in, we had a lot of fun recording this one! challenger, interview, eric fulwiler, marketing, branding, marketing podcast, drones, rival, marketingweekly, ftx, wearerival, crypto, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 20 56f12122-c26d-4240-ae64-fce66e9ef74e Roblox eating meta's lunch! with Chris Denson! Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 7 Nov 2022 14:00:00 +0000 leanne@wearerival.com (Chris Denson, Eric Fulwiler, Jenna Cummings, DuBose Cole) https://punchy.simplecast.com/episodes/roblox-eating-metas-lunch-with-chris-denson-PKyjcaJ5 Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Roblox eating meta's lunch! with Chris Denson! Chris Denson, Eric Fulwiler, Jenna Cummings, DuBose Cole 00:34:24 In this week's episode, we are joined by the incredible Chris Denson! Chris is an award-winning innovation advocate, marketer, host, content creator, and recovering comedian. We discuss how Roblox is planning to grow up with its users, whether or not we are living under "technofeudalism" and how Elon Musk just keeps on delivering (or not, we'll see!). Tune in, we had a lot of fun recording this one! In this week's episode, we are joined by the incredible Chris Denson! Chris is an award-winning innovation advocate, marketer, host, content creator, and recovering comedian. We discuss how Roblox is planning to grow up with its users, whether or not we are living under "technofeudalism" and how Elon Musk just keeps on delivering (or not, we'll see!). Tune in, we had a lot of fun recording this one! challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, marketing news roundtable yes full 19 8344ea31-e20b-4f26-b2c2-f1e5459e9864 Do you want to win a free middle seat in a spaceship? with Carlos Doughty Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 31 Oct 2022 16:00:00 +0000 leanne@wearerival.com (Carlos Doughty, DuBose Cole, Jenna Cummings) https://punchy.simplecast.com/episodes/do-you-want-to-win-a-free-middle-seat-in-a-spaceship-gmRSzSAi Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Do you want to win a free middle seat in a spaceship? with Carlos Doughty Carlos Doughty, DuBose Cole, Jenna Cummings 00:35:55 In this week's episode, at least one of us has had A WEEK! Jenna is in the hosting seat after a long week, and by her side as always is DuBose! We are joined by Carlos Doughty, CEO & Founder of LXA where he also acts as a course instructor. We dive into why all martech tools do basically the same thing (even though they don't), how we can stop greenwashing and basically slam all airlines and all the crazy people who voluntarily sit in the middle seat on a plane. Enjoy! In this week's episode, at least one of us has had A WEEK! Jenna is in the hosting seat after a long week, and by her side as always is DuBose! We are joined by Carlos Doughty, CEO & Founder of LXA where he also acts as a course instructor. We dive into why all martech tools do basically the same thing (even though they don't), how we can stop greenwashing and basically slam all airlines and all the crazy people who voluntarily sit in the middle seat on a plane. Enjoy! challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 18 707ba24d-ad70-4f69-b33e-7340e82901df Offending everyone and maybe talking some marketing with James Kirkham, ICONIC Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 24 Oct 2022 14:00:00 +0000 leanne@wearerival.com (James Kirkham, Jenna Cummings, DuBose Cole, Eric Fulwiler) https://punchy.simplecast.com/episodes/offending-everyone-and-maybe-talking-some-marketing-with-james-kirkham-iconic-zc_UZg8F Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Offending everyone and maybe talking some marketing with James Kirkham, ICONIC James Kirkham, Jenna Cummings, DuBose Cole, Eric Fulwiler 00:31:44 Ok, hold on to your hair for this episode! We are joined by the incredible James Kirkham, Founder of ICONIC to talk about some marketing news... or at least that was the idea! The team covers what is considered British and what is not, why the UK celebrates Guy Fawkes and how much we all hate Christmas. Tune in to hear how we made our Producer shake her head in disbelief the entire recording. Ok, hold on to your hair for this episode! We are joined by the incredible James Kirkham, Founder of ICONIC to talk about some marketing news... or at least that was the idea! The team covers what is considered British and what is not, why the UK celebrates Guy Fawkes and how much we all hate Christmas. Tune in to hear how we made our Producer shake her head in disbelief the entire recording. no full 17 bcc8a397-9d1b-4fc7-874b-37e9c1ea002b Pregnancy, privacy and programmatic advertisement Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 17 Oct 2022 14:00:00 +0000 leanne@wearerival.com (Valentina Kristensen, DuBose Cole, Jenna Cummings) https://punchy.simplecast.com/episodes/pregnancy-privacy-and-programmatic-advertisement-d_ftuz2s Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Pregnancy, privacy and programmatic advertisement Valentina Kristensen, DuBose Cole, Jenna Cummings 00:35:27 We are back this week with Valentina Kristensen, Director, Growth & Communications at OakNorth to talk about the latest news! We lost Eric somewhere along the way but DuBose jumps in as host to talk about the psychology of choosing the right colours for your brand, whether or not AI will replace us humans and of course, it just wouldn't be Punchy unless we talked about programmatic advertising would it. Tune in! We are back this week with Valentina Kristensen, Director, Growth & Communications at OakNorth to talk about the latest news! We lost Eric somewhere along the way but DuBose jumps in as host to talk about the psychology of choosing the right colours for your brand, whether or not AI will replace us humans and of course, it just wouldn't be Punchy unless we talked about programmatic advertising would it. Tune in! challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 16 da40f2dc-a049-4efd-adc1-1cfd4f18d1d7 Facebook’s slow death whimper Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> Mon, 10 Oct 2022 14:00:00 +0000 leanne@wearerival.com (DuBose Cole, Jenna Cummings, Eric Fulwiler) https://punchy.simplecast.com/episodes/facebooks-slow-death-whimper-PqjxCnnO Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> Facebook’s slow death whimper DuBose Cole, Jenna Cummings, Eric Fulwiler 00:36:15 Coming in hot from Kalkan, Turkey! In this week's episode, despite enjoying the sun and swimming in the pool, we have a lot of news to discuss. Why can't Facebook get their core proposition right, what we can do about quiet-quitting and who in the gang considers themselves a crossfitter... Tune in for strong opinions, many laughs and a small impromptu Turkish lesson. Coming in hot from Kalkan, Turkey! In this week's episode, despite enjoying the sun and swimming in the pool, we have a lot of news to discuss. Why can't Facebook get their core proposition right, what we can do about quiet-quitting and who in the gang considers themselves a crossfitter... Tune in for strong opinions, many laughs and a small impromptu Turkish lesson. challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 15 7251c0a6-b52c-4a72-8323-d1c6a426cee5 Direct mail is so hot right now with Sandra Höfler of Ticketmaster Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Tue, 4 Oct 2022 13:30:00 +0000 leanne@wearerival.com (Sandra Höfler, Jenna Cummings, DuBose Cole) https://punchy.simplecast.com/episodes/direct-mail-is-so-hot-right-now-with-sandra-hofler-of-ticketmaster-oTvbntYb Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Direct mail is so hot right now with Sandra Höfler of Ticketmaster Sandra Höfler, Jenna Cummings, DuBose Cole 00:32:36 In this week's episode, we are joined by Sandra Höfler, Senior Director of Performance Marketing at Ticketmaster! We debate why kebab shops should or should not highlight the Queen's death, why direct mail is so hot right now and whether or not there is a mailbox somewhere in Brooklyn with Jenna's name on it slowly overflowing with unpaid bills... In this week's episode, we are joined by Sandra Höfler, Senior Director of Performance Marketing at Ticketmaster! We debate why kebab shops should or should not highlight the Queen's death, why direct mail is so hot right now and whether or not there is a mailbox somewhere in Brooklyn with Jenna's name on it slowly overflowing with unpaid bills... challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, scratch podcast no full 14 675596c8-6ade-4436-85f8-94306f949416 Brand fails in Decentralalaland with James Whatley of Diva Agency Check out the articles used in this week's episode:

Grey Goose enters the Metaverse with virtual US Open lounge in Decentraland

Why Wonder Media Network won’t sell its podcast ad inventory programmatically

Adnormal behaviour: how adland’s perception of media consumption changed

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Find more about Diva Agency

Say hi at media@wearerival.com, we’d love to hear from you.

 

 

]]> Wed, 28 Sep 2022 13:00:00 +0000 leanne@wearerival.com (James Whatley, Eric Fulwiler, DuBose Cole, Jenna Cummings) https://punchy.simplecast.com/episodes/brand-fails-in-decentralalaland-with-james-whatley-of-diva-agency-0wOAAaZv Check out the articles used in this week's episode:

Grey Goose enters the Metaverse with virtual US Open lounge in Decentraland

Why Wonder Media Network won’t sell its podcast ad inventory programmatically

Adnormal behaviour: how adland’s perception of media consumption changed

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Find more about Diva Agency

Say hi at media@wearerival.com, we’d love to hear from you.

 

 

]]> Brand fails in Decentralalaland with James Whatley of Diva Agency James Whatley, Eric Fulwiler, DuBose Cole, Jenna Cummings 00:29:33 On this week's episode, we are joined by James Whatley, Chief Strategy Officer at Diva Agency, or the Batman of marketing! As usual, some strong opinions are flying around, such as Decentraland being a desolate wasteland, why no one cares about the media planners and whether or not this show is in fact rigged.... Join us for a great episode and let us know who we should have on next! Check out the articles discussed this week: On this week's episode, we are joined by James Whatley, Chief Strategy Officer at Diva Agency, or the Batman of marketing! As usual, some strong opinions are flying around, such as Decentraland being a desolate wasteland, why no one cares about the media planners and whether or not this show is in fact rigged.... Join us for a great episode and let us know who we should have on next! Check out the articles discussed this week: challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 13 652e99f2-5acf-473b-bab9-16d8c3c6f6aa Zuckerberg’s stupid metaverse selfie with Dr. Robin Kiera Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Tue, 20 Sep 2022 10:00:00 +0000 leanne@wearerival.com (Dr. Robin Kiera, DuBose Cole, Jenna Cummings, Eric Fulwiler) https://punchy.simplecast.com/episodes/zuckerbergs-stupid-metaverse-selfie-with-dr-robin-kiera-faNO3CDV Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Zuckerberg’s stupid metaverse selfie with Dr. Robin Kiera Dr. Robin Kiera, DuBose Cole, Jenna Cummings, Eric Fulwiler 00:25:38 This week Eric and Jenna are joined by Dr Robin Kiera, CEO of Digitalscouting to discuss why Mark Zuckerberg spent $10B on what only seems to have resulted in a silly selfie, why one should pay to watch ads on Netflix and seemingly the one good thing to come out of Facebook. This week Eric and Jenna are joined by Dr Robin Kiera, CEO of Digitalscouting to discuss why Mark Zuckerberg spent $10B on what only seems to have resulted in a silly selfie, why one should pay to watch ads on Netflix and seemingly the one good thing to come out of Facebook. challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable yes full 12 56b90014-55b0-481d-abf9-504ae819a371 What is the role of advertising in a recession? Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Thu, 18 Aug 2022 15:00:00 +0000 leanne@wearerival.com (Lance Koenig, Eric Fulwiler, DuBose Cole, Jenna Cummings) https://punchy.simplecast.com/episodes/what-is-the-role-of-advertising-in-a-recession-aabcjkaD Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> What is the role of advertising in a recession? Lance Koenig, Eric Fulwiler, DuBose Cole, Jenna Cummings 00:36:24 This week the team is joined by the absolute legend, Lance Koenig, to discuss what economic realities mean for ad spending, ask if the Metaverse really is bullshit, and the merits of Detroit-style pizza. This week the team is joined by the absolute legend, Lance Koenig, to discuss what economic realities mean for ad spending, ask if the Metaverse really is bullshit, and the merits of Detroit-style pizza. challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable yes full 11 fd6caa27-6188-4124-9633-f54522e9824f The Netflix House of Brands is Falling Down The team also deepdive into how Italy’s data watchdog is the latest to warn about the overuse of Google Analytics and how GroupM launched a framework for cutting carbon emissions from ads.

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Sun, 31 Jul 2022 23:00:00 +0000 leanne@wearerival.com (DuBose Cole, Jenna Cummings, Eric Fulwiler) https://punchy.simplecast.com/episodes/the-netflix-house-of-brands-is-falling-down-H9D3fMZK The team also deepdive into how Italy’s data watchdog is the latest to warn about the overuse of Google Analytics and how GroupM launched a framework for cutting carbon emissions from ads.

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> The Netflix House of Brands is Falling Down DuBose Cole, Jenna Cummings, Eric Fulwiler 00:38:26 This week the team discusses Dunkaroos, Google Analytics and Microsoft's brilliant and terrible idea of owning Netflix. This week the team discusses Dunkaroos, Google Analytics and Microsoft's brilliant and terrible idea of owning Netflix. challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable yes full 10 b0ae70d7-2bc6-4aa6-9522-18fdb8f64b3f Just Stop with the Personalization Please Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Mon, 25 Jul 2022 16:00:27 +0000 leanne@wearerival.com (Jim Marous, DuBose Cole, Jenna Cummings, Eric Fulwiler) https://punchy.simplecast.com/episodes/just-stop-with-the-personalization-please-RFGY6tif Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

]]> Just Stop with the Personalization Please Jim Marous, DuBose Cole, Jenna Cummings, Eric Fulwiler 00:39:19 This week the team was joined by Jim Marous, Co-Publisher of the Financial Brand to talk about how WeBank outperforms every digital bank, what the new Data Protection Act means for American data, and how AI is changing marketing for consumer brands. This week the team was joined by Jim Marous, Co-Publisher of the Financial Brand to talk about how WeBank outperforms every digital bank, what the new Data Protection Act means for American data, and how AI is changing marketing for consumer brands. challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable yes full 9 683e8549-075a-42e6-a61d-a2c355e621c3 Nielsen is the Drunk Uncle of the Marketing World Check out Robert's podcast, This Old Marketing, here: https://www.thisoldmarketing.site/ 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> Mon, 18 Jul 2022 23:00:00 +0000 leanne@wearerival.com (Rival) https://punchy.simplecast.com/episodes/nielsen-is-the-drunk-uncle-of-the-marketing-world-_ZEK3RF9 Check out Robert's podcast, This Old Marketing, here: https://www.thisoldmarketing.site/ 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> Nielsen is the Drunk Uncle of the Marketing World Rival 00:34:34 This week the team is joined by the legendary Robert Rose of the Content Advisory and host of the very excellent This Old Marketing podcast to discuss everything from Spotify's investment in podcasters, Taco Bells' obsession with Cheez-Its and, preditably, Peloton. This week the team is joined by the legendary Robert Rose of the Content Advisory and host of the very excellent This Old Marketing podcast to discuss everything from Spotify's investment in podcasters, Taco Bells' obsession with Cheez-Its and, preditably, Peloton. challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable yes full 8 df5c525f-c334-46f7-9a94-55aa64020a93 How the Slim Jim Discord is Saving Democracy Check out Slim Jim's discord and Radio Shack's tweets for yourself: https://www.slimjim.com/, https://twitter.com/RadioShack

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.

]]> Sun, 10 Jul 2022 23:00:00 +0000 leanne@wearerival.com (Chad O'Connor, DuBose Cole, Eric Fulwiler, Jenna Cummings) https://punchy.simplecast.com/episodes/how-the-slim-jim-discord-is-saving-democracy-Xgu1dsb0 Check out Slim Jim's discord and Radio Shack's tweets for yourself: https://www.slimjim.com/, https://twitter.com/RadioShack

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.

]]> How the Slim Jim Discord is Saving Democracy Chad O'Connor, DuBose Cole, Eric Fulwiler, Jenna Cummings 00:36:55 This week the team is joined by marketing Professor, Chad O’Connor, to discuss meat sticks of all things and why companies are so obsessed with the idea of community. This week the team is joined by marketing Professor, Chad O’Connor, to discuss meat sticks of all things and why companies are so obsessed with the idea of community. challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 7 816532ca-9a92-4022-8606-e5d68459e04b Marketing in a Recession with Queso the Cavapoo Check out the articles discussed this week: 

Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages 

Ritson’s recession playbook: 9 steps marketers should take to survive the dark times ahead

Google’s Cloud Customers Will Learn Their Gmail Carbon Footprint

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

 

 

]]> Mon, 4 Jul 2022 11:05:43 +0000 leanne@wearerival.com (Mariette Ferreira, Jenna Cummings, DuBose Cole, Eric Fulwiler) https://punchy.simplecast.com/episodes/marketing-in-a-recession-with-queso-the-cavapoo-TDK1huUw Check out the articles discussed this week: 

Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages 

Ritson’s recession playbook: 9 steps marketers should take to survive the dark times ahead

Google’s Cloud Customers Will Learn Their Gmail Carbon Footprint

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

 

 

]]> Marketing in a Recession with Queso the Cavapoo Mariette Ferreira, Jenna Cummings, DuBose Cole, Eric Fulwiler 00:36:55 This week, the team is joined by the CMO of 11:FS, Mariette Ferreira, to discuss Liquid Death, what a possible recession means for marketing, and your Gmail's carbon footprint. This week, the team is joined by the CMO of 11:FS, Mariette Ferreira, to discuss Liquid Death, what a possible recession means for marketing, and your Gmail's carbon footprint. rivalmedia, marketing, roundtable, marketing podcast, news, ericfulwiler, marketinginnovation, wearerival, startups, marketing news yes full 6 4d0c1508-0314-4b7e-93c1-2031f68aa9ae Cannes Special: Why Is Effectiveness Not EVERYTHING in Advertising? Behind their fancy new sunglasses, they dig into their qualms with the advertising industry, performative insights, Clippy the Clip Art mascot, and, as ever, Gen Z.

Watch this episode here. 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> Sun, 26 Jun 2022 23:00:00 +0000 leanne@wearerival.com (DuBose Cole, Eric Fulwiler, Jenna Cummings) https://punchy.simplecast.com/episodes/cannes-special-why-is-effectiveness-not-everything-in-advertising-XV2PQTrZ Behind their fancy new sunglasses, they dig into their qualms with the advertising industry, performative insights, Clippy the Clip Art mascot, and, as ever, Gen Z.

Watch this episode here. 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> Cannes Special: Why Is Effectiveness Not EVERYTHING in Advertising? DuBose Cole, Eric Fulwiler, Jenna Cummings 00:32:45 This week the team comes to you from the Cannes Creative Festival, a “four day acid trip” of advertisers on the French Riviera. This week the team comes to you from the Cannes Creative Festival, a “four day acid trip” of advertisers on the French Riviera. challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 5 741257b5-1e84-4c3f-bf5d-47a199812033 DuBose Tees Off on Brand Purpose (and Smells Nice Doing It) Kim Garcia, CMO of Tagger and pretty amazing all-round human, joins Eric, Jenna and DuBose to discuss influencer pay, when brands start talking about social issues (and when they shoudn't), tattoos on airline employees, and the real importance (and all the context) of brand purpose. 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> Sun, 19 Jun 2022 23:00:00 +0000 leanne@wearerival.com (Kim Garcia, Eric Fulwiler, DuBose Cole, Jenna Cummings) https://punchy.simplecast.com/episodes/dubose-tees-off-on-brand-purpose-and-smells-nice-doing-it-GdALiUET Kim Garcia, CMO of Tagger and pretty amazing all-round human, joins Eric, Jenna and DuBose to discuss influencer pay, when brands start talking about social issues (and when they shoudn't), tattoos on airline employees, and the real importance (and all the context) of brand purpose. 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> DuBose Tees Off on Brand Purpose (and Smells Nice Doing It) Kim Garcia, Eric Fulwiler, DuBose Cole, Jenna Cummings 00:36:17 The team is joined this week by the legendary Kim Garcia to discuss it all from respecting hardworking influencers to when businesses should just shut the f%ck up. The team is joined this week by the legendary Kim Garcia to discuss it all from respecting hardworking influencers to when businesses should just shut the f%ck up. challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, influencer marketing, brand purpose, wearerival, purpose, startup marketing, marketing news, marketing news roundtable, punchy podcast yes full 4 8f59c15e-43b8-467c-b42e-c40946a744f3 Hershey’s Misses a Slam Dunk Click here to peep the LinkedIn drama for yourself.

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is recorded live and hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> Thu, 16 Jun 2022 23:00:00 +0000 leanne@wearerival.com (Marcus Krzastek, Eric, Eric Fulwiler, Jenna Cummings, DuBose Cole) https://punchy.simplecast.com/episodes/hersheys-misses-a-slam-dunk-1ttovYgs Click here to peep the LinkedIn drama for yourself.

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is recorded live and hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> Hershey’s Misses a Slam Dunk Marcus Krzastek, Eric, Eric Fulwiler, Jenna Cummings, DuBose Cole 00:36:55 Together with VaynerX's Marcus Krzastek, the team discusses ad fraud, Kim Kardashain’s new role as Chief Taste Consultant, and pickleball!! Together with VaynerX's Marcus Krzastek, the team discusses ad fraud, Kim Kardashain’s new role as Chief Taste Consultant, and pickleball!! challenger, interview, pickleball, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, vaynerx, kim kardashian, ad fraud, startup marketing, marketing news, marketing news roundtable, punchy podcast yes full 3 35a4f76a-a7d9-4c74-88ab-9c4dd37757d1 Influencers and the World’s Smallest Violin Learn more about AutoBooks at www.autobooks.co

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on  LinkedIn and tweet him @efulwiler. 

Find Jenna on  LinkedIn.

Find DuBose on LinkedIn

.

]]> Tue, 7 Jun 2022 11:00:00 +0000 leanne@wearerival.com (Eric Fulwiler, Derik Sutton, Jenna Cummings, DuBose Cole, branding, challenger) https://punchy.simplecast.com/episodes/influencers-and-the-worlds-smallest-violin-NOOe6tJS Learn more about AutoBooks at www.autobooks.co

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on  LinkedIn and tweet him @efulwiler. 

Find Jenna on  LinkedIn.

Find DuBose on LinkedIn

.

]]> Influencers and the World’s Smallest Violin Eric Fulwiler, Derik Sutton, Jenna Cummings, DuBose Cole, branding, challenger 00:32:07 This week, our cast of characters is joined by Derik Sutton, VP Marketing at Autobooks and talk about mustard-flavored ice cream, Top Gun, and if influencers should stop whining already. This week, our cast of characters is joined by Derik Sutton, VP Marketing at Autobooks and talk about mustard-flavored ice cream, Top Gun, and if influencers should stop whining already. challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 2 d6810ba8-ebad-4e87-9a1d-62895cf86e1a The TikTok Hate Bandwagon Our very first LIVE episode of Punchy with the punchiest in the business: Rival’s co-founders - Eric Fulwiler, Jenna Cummings and DuBose Cole - discuss TikTok, NFTs and Mayonnaise.

Jenna’s rave this week is about Algorand. Check it out here - https://www.algorand.com/

 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> Tue, 31 May 2022 11:00:00 +0000 leanne@wearerival.com (Jenna Cummings, DuBose Cole, Eric Fulwiler) https://punchy.simplecast.com/episodes/the-tiktok-hate-bandwagon-lsCO2EZd Our very first LIVE episode of Punchy with the punchiest in the business: Rival’s co-founders - Eric Fulwiler, Jenna Cummings and DuBose Cole - discuss TikTok, NFTs and Mayonnaise.

Jenna’s rave this week is about Algorand. Check it out here - https://www.algorand.com/

 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you. 

]]> The TikTok Hate Bandwagon Jenna Cummings, DuBose Cole, Eric Fulwiler 00:33:35 Our very first LIVE episode of Punchy with the punchiest in the business: Rival’s co-founders - Eric Fulwiler, Jenna Cummings and DuBose Cole - discuss TikTok, NFTs and Mayonnaise. Our very first LIVE episode of Punchy with the punchiest in the business: Rival’s co-founders - Eric Fulwiler, Jenna Cummings and DuBose Cole - discuss TikTok, NFTs and Mayonnaise. challenger, interview, eric fulwiler, marketing, branding, marketing podcast, rival, wearerival, startup marketing, marketing news, scratch podcast, marketing news roundtable no full 1 e97ff6d3-029a-49ac-898a-593f5d218d49 Punchy Teaser Thu, 5 May 2022 23:00:00 +0000 leanne@wearerival.com (Rival) https://punchy.simplecast.com/episodes/punchy-teaser-M1W_e1_l Punchy Teaser Rival 00:01:04 Punchy by Rival is a weekly podcast bringing you expert analysis on the top stories from the challenger marketing world you need to know. We take the gloves off and share the real, hard-hitting facts and opinions to keep you on top of your marketing game. Punchy by Rival is a weekly podcast bringing you expert analysis on the top stories from the challenger marketing world you need to know. We take the gloves off and share the real, hard-hitting facts and opinions to keep you on top of your marketing game. eric fulwiler, marketing, jenna cummings, dubose cole, rival, challenger marketing, roundtable podcast no trailer