https://simplecast.com Frequency: The Official AdsWizz Podcast The podcast for everything digital audio advertising. en Tue, 26 Nov 2024 20:13:02 +0000 Thu, 9 Jan 2025 20:32:51 +0000 https://adswizz.simplecast.com Frequency: The Official AdsWizz Podcast https://image.simplecastcdn.com/images/f6283665-8326-4d3e-badd-a5b5e16adc01/b4ec2b7e-e524-4bc3-9ce6-434068075a39/3000x3000/frequency-20show-20artwork-20-203000x3000.jpg?aid=rss_feed https://adswizz.simplecast.com episodic The podcast for everything digital audio advertising. AdsWizz false https://feeds.simplecast.com/4wx9gSYK AdsWizz 81aaec8a-6ccd-4916-b323-64417618523f Innovating In-Game Audio with Christian Facey of Audiomob
  • In-game audio advertising is revolutionizing the gaming industry, offering non-intrusive ads that outperform traditional formats in engagement.
  • Gamers represent a uniquely engaged audience, providing advertisers with prime opportunities to connect.
  • Audiomob, a leader in the space, has rapidly grown its user base and expanded into key markets such as the U.S. and MENA.
  • Collaborations with major brands, like PepsiCo’s Mountain Dew campaign, showcase the effectiveness of contextual targeting in driving engagement and brand recall.
  • By leveraging cutting-edge technology and adhering to ethical guidelines, Audiomob is shaping industry standards and the future of in-game audio advertising.
    • ]]>     Tue, 26 Nov 2024 20:13:02 +0000 Christian Facey https://adswizz.simplecast.com/episodes/innovating-in-game-audio-with-christian-facey-of-audiomob-PsS_k0vJ
  • In-game audio advertising is revolutionizing the gaming industry, offering non-intrusive ads that outperform traditional formats in engagement.
  • Gamers represent a uniquely engaged audience, providing advertisers with prime opportunities to connect.
  • Audiomob, a leader in the space, has rapidly grown its user base and expanded into key markets such as the U.S. and MENA.
  • Collaborations with major brands, like PepsiCo’s Mountain Dew campaign, showcase the effectiveness of contextual targeting in driving engagement and brand recall.
  • By leveraging cutting-edge technology and adhering to ethical guidelines, Audiomob is shaping industry standards and the future of in-game audio advertising.
    • ]]>     Innovating In-Game Audio with Christian Facey of Audiomob Christian Facey 00:30:50 In this episode, we talk with Christian Facey of Audiomob. Christian discusses Audiomob's innovative in-game audio advertising, a non-intrusive ad format that fits seamlessly into mobile games. He shares insights on Audiomob’s user growth, the gaming industry's evolution, and how markets like the U.S. and MENA drive growth. He highlights the opportunity for advertisers to reach gamers with personalized, engaging ads that outperform traditional media. Christian also shares a successful Mountain Dew collaboration and offers a glimpse into Audiomob's future plans. In this episode, we talk with Christian Facey of Audiomob. Christian discusses Audiomob's innovative in-game audio advertising, a non-intrusive ad format that fits seamlessly into mobile games. He shares insights on Audiomob’s user growth, the gaming industry's evolution, and how markets like the U.S. and MENA drive growth. He highlights the opportunity for advertisers to reach gamers with personalized, engaging ads that outperform traditional media. Christian also shares a successful Mountain Dew collaboration and offers a glimpse into Audiomob's future plans. false full 21 2     a9a4acef-f77c-4b8a-a828-1a28c51ce4de Connecting Gaming and Audio Advertising with Odeeo's Amit Monheit and Rohan Premnath
  • Gaming and Audio: Amit and Rohan explain how Odeeo is bridging two previously separate worlds—mobile gaming and audio advertising—by offering non-intrusive, engaging ads within the gaming experience.
  • Rise of Casual Gamers: The interview touches on how the definition of “gamer” has evolved. Amit notes that everyone from moms to commuters has embraced casual gaming, making it a massive opportunity for advertisers.
  • Challenges and Opportunities:
    • Opportunities: They highlight the potential for brands to leverage in-game audio for scalable, targeted, and personal advertising. In particular, sonic branding and short, clickable ad formats are discussed as effective tools.
    • Challenges: Education is identified as the main barrier to adoption, as agencies and brands still have misconceptions about gaming audiences.
  • Global Reach and Market Expansion: Rohan explains the global nature of mobile gaming, noting how markets like Brazil, Mexico, and the US are key growth areas. Odeeo’s recent expansion into the US market is discussed as a significant step forward.
  • Tech and Measurement: They cover brand safety, measurement, and the importance of in-game advertising’s ability to offer both visual and audio components for better performance metrics, distinguishing it from traditional audio ads.
  • Looking Ahead: Amit and Rohan discuss the future of in-game audio, predicting that shorter, more personalized ads will continue to grow. They envision a world where sonic branding becomes an integral part of gaming experiences.
  • Closing Remarks: Odeeo’s plans for the future include further expansion and innovation in the gaming and audio advertising space.
    • ]]>     Tue, 26 Nov 2024 20:00:58 +0000 Amit Monheit, Rohan Premnath https://adswizz.simplecast.com/episodes/connecting-gaming-and-advertising-with-odeeos-amit-monheit-and-rohan-premnath-wBXXBiSr
  • Gaming and Audio: Amit and Rohan explain how Odeeo is bridging two previously separate worlds—mobile gaming and audio advertising—by offering non-intrusive, engaging ads within the gaming experience.
  • Rise of Casual Gamers: The interview touches on how the definition of “gamer” has evolved. Amit notes that everyone from moms to commuters has embraced casual gaming, making it a massive opportunity for advertisers.
  • Challenges and Opportunities:
    • Opportunities: They highlight the potential for brands to leverage in-game audio for scalable, targeted, and personal advertising. In particular, sonic branding and short, clickable ad formats are discussed as effective tools.
    • Challenges: Education is identified as the main barrier to adoption, as agencies and brands still have misconceptions about gaming audiences.
  • Global Reach and Market Expansion: Rohan explains the global nature of mobile gaming, noting how markets like Brazil, Mexico, and the US are key growth areas. Odeeo’s recent expansion into the US market is discussed as a significant step forward.
  • Tech and Measurement: They cover brand safety, measurement, and the importance of in-game advertising’s ability to offer both visual and audio components for better performance metrics, distinguishing it from traditional audio ads.
  • Looking Ahead: Amit and Rohan discuss the future of in-game audio, predicting that shorter, more personalized ads will continue to grow. They envision a world where sonic branding becomes an integral part of gaming experiences.
  • Closing Remarks: Odeeo’s plans for the future include further expansion and innovation in the gaming and audio advertising space.
    • ]]>     Connecting Gaming and Audio Advertising with Odeeo's Amit Monheit and Rohan Premnath Amit Monheit, Rohan Premnath 00:34:29 In this episode, we talk with Amit Monheit, Co-Founder & CEO, and Rohan Premnath, Commercial Lead at Odeeo. Together, they delve into the evolving world of in-game audio advertising. Amit and Rohan share their insights on the intersection of gaming and audio, discuss the rise of casual gaming, and highlight how in-game audio offers brands new ways to engage with players. The conversation touches on challenges in the gaming space, including educating brands on the potential of this new advertising medium, and they explore what the future holds for in-game audio advertising. In this episode, we talk with Amit Monheit, Co-Founder & CEO, and Rohan Premnath, Commercial Lead at Odeeo. Together, they delve into the evolving world of in-game audio advertising. Amit and Rohan share their insights on the intersection of gaming and audio, discuss the rise of casual gaming, and highlight how in-game audio offers brands new ways to engage with players. The conversation touches on challenges in the gaming space, including educating brands on the potential of this new advertising medium, and they explore what the future holds for in-game audio advertising. false full 22 2     eb4533ca-762d-4c59-ac84-e87ed2b0d754 The Impact of New Technologies and Global Reach with Lagardère's Laurent Dauron
  • Emerging trends in digital audio, including advancements in podcasting, streaming services, and the rapid growth of audio advertising.
  • The impact of digital audio on traditional media and the need for continuous adaptation to stay competitive.
  • Strategies for measuring the effectiveness of audio ads and overcoming associated challenges.
  • The role of global platforms in reaching international audiences and delivering localized content.
  • Audio's potential as a powerful tool for brands to create authentic connections with listeners.
  • The future of advertising lies in leveraging cutting-edge technology to personalize and optimize content delivery.
    • ]]>     Tue, 26 Nov 2024 19:52:03 +0000 Laurent Dauron https://adswizz.simplecast.com/episodes/exploring-the-intersection-of-digital-audio-and-advertising-gZDkzgnv
  • Emerging trends in digital audio, including advancements in podcasting, streaming services, and the rapid growth of audio advertising.
  • The impact of digital audio on traditional media and the need for continuous adaptation to stay competitive.
  • Strategies for measuring the effectiveness of audio ads and overcoming associated challenges.
  • The role of global platforms in reaching international audiences and delivering localized content.
  • Audio's potential as a powerful tool for brands to create authentic connections with listeners.
  • The future of advertising lies in leveraging cutting-edge technology to personalize and optimize content delivery.
    • ]]>     The Impact of New Technologies and Global Reach with Lagardère's Laurent Dauron Laurent Dauron 00:20:33 THIS IS A SPECIAL EPISODE SPOKEN IN FRENCH. In this episode, we catch up with industry expert Laurent Dauron, Director of Digital Operations & Yield Management from Lagardère Publicité News. We dive into the evolving world of digital audio, discussing how new technologies are reshaping podcasting and advertising. Laurent shares insights on the global trends impacting audio publishing, the challenges of measuring advertising effectiveness, and the unique role that digital platforms play in connecting with audiences worldwide. Tune in to explore how audio is revolutionizing media and why brands need to prioritize digital strategies. THIS IS A SPECIAL EPISODE SPOKEN IN FRENCH. In this episode, we catch up with industry expert Laurent Dauron, Director of Digital Operations & Yield Management from Lagardère Publicité News. We dive into the evolving world of digital audio, discussing how new technologies are reshaping podcasting and advertising. Laurent shares insights on the global trends impacting audio publishing, the challenges of measuring advertising effectiveness, and the unique role that digital platforms play in connecting with audiences worldwide. Tune in to explore how audio is revolutionizing media and why brands need to prioritize digital strategies. false full 26 2     ac41c810-b542-4f78-88d4-147105b74e38 Behind the Scenes of Global Audio Monetization with AdsWizz's Thema Archer
  • Overview of the digital audio marketplace and its diverse publishers (web radio, podcasts, game publishers).
  • Thema’s role in supporting European sales partners and ensuring smooth inventory management.
  • Collaboration with SoundCloud and SiriusXM for UK podcast representation.
  • Reflections on the Podcast Show in London and the future of podcasting.
  • Insights on the growth of ad formats like host reads and sponsorships.
  • The low barrier of entry for podcast creators and its impact on underrepresented communities.
  • Predictions for the future of digital audio, focusing on the deeper integration of creators and their audiences with brands, especially on platforms like SoundCloud.
    • ]]>     Tue, 26 Nov 2024 17:02:21 +0000 Thema Archer https://adswizz.simplecast.com/episodes/behind-the-scenes-of-global-audio-monetization-with-thema-archer-1ScvveEz
  • Overview of the digital audio marketplace and its diverse publishers (web radio, podcasts, game publishers).
  • Thema’s role in supporting European sales partners and ensuring smooth inventory management.
  • Collaboration with SoundCloud and SiriusXM for UK podcast representation.
  • Reflections on the Podcast Show in London and the future of podcasting.
  • Insights on the growth of ad formats like host reads and sponsorships.
  • The low barrier of entry for podcast creators and its impact on underrepresented communities.
  • Predictions for the future of digital audio, focusing on the deeper integration of creators and their audiences with brands, especially on platforms like SoundCloud.
    • ]]>     Behind the Scenes of Global Audio Monetization with AdsWizz's Thema Archer Thema Archer 00:24:19 In this episode, we sit down with AdsWizz's very own Thema Archer, Senior Account Executive, to uncover the intricacies of digital audio marketplace management. Thema shares her expertise on how a marketplace of 150 publishers, including web radio, podcasts, and text-to-speech, comes together to provide buyers with seamless ad opportunities across Europe. She discusses how her team manages relationships with sales partners, ensuring inventory diversity and market readiness. Plus, discover how SoundCloud and SiriusXM's collaboration is breaking new ground in the UK podcast space. Listen in as Thema reveals how audio advertising is evolving to meet the demands of a growing, dynamic, and global audience. In this episode, we sit down with AdsWizz's very own Thema Archer, Senior Account Executive, to uncover the intricacies of digital audio marketplace management. Thema shares her expertise on how a marketplace of 150 publishers, including web radio, podcasts, and text-to-speech, comes together to provide buyers with seamless ad opportunities across Europe. She discusses how her team manages relationships with sales partners, ensuring inventory diversity and market readiness. Plus, discover how SoundCloud and SiriusXM's collaboration is breaking new ground in the UK podcast space. Listen in as Thema reveals how audio advertising is evolving to meet the demands of a growing, dynamic, and global audience. false full 23 2     169c6449-8000-445b-930c-9c0c13839271 Insights on Innovation and Identity in Audio Advertising with AdsWizz's Brian Gilbert
  • UID2 Integration: A significant portion of the episode covers the implications of Pandora's integration with Unified ID 2.0, making it the first audio platform to adopt this identity solution. Brian explains the benefits for publishers and the potential long-term impacts on the industry.
  • Regulatory Challenges: The conversation shifts to regulatory issues and how AdsWizz navigates the complexities of compliance across different global markets.
  • Key Takeaways for Publishers: Brian emphasizes the importance of being proactive in understanding new technologies and trends, and advocating for open discussions within the industry to foster growth.
  • Final Thoughts: Closes with Brian's predictions on the future of audio identity solutions and advice for publishers looking to adapt to the rapidly changing landscape.
    • ]]>     Tue, 26 Nov 2024 16:53:54 +0000 Brian Gilbert https://adswizz.simplecast.com/episodes/solutions-and-regulatory-changes-with-adswizzs-brian-gilbert-JWZeqbyS
  • UID2 Integration: A significant portion of the episode covers the implications of Pandora's integration with Unified ID 2.0, making it the first audio platform to adopt this identity solution. Brian explains the benefits for publishers and the potential long-term impacts on the industry.
  • Regulatory Challenges: The conversation shifts to regulatory issues and how AdsWizz navigates the complexities of compliance across different global markets.
  • Key Takeaways for Publishers: Brian emphasizes the importance of being proactive in understanding new technologies and trends, and advocating for open discussions within the industry to foster growth.
  • Final Thoughts: Closes with Brian's predictions on the future of audio identity solutions and advice for publishers looking to adapt to the rapidly changing landscape.
    • ]]>     Insights on Innovation and Identity in Audio Advertising with AdsWizz's Brian Gilbert Brian Gilbert 00:28:35 In this episode, we sit down with Brian Gilbert, Vice President of Programmatic Operations at AdsWizz and an expert in audio advertising and strategic partnerships. Brian dives into the world of digital audio, exploring the evolving regulatory landscape, the importance of identity solutions like Unified ID 2.0 (UID2), and the shifting dynamics of global ad demand. He shares insights into how AdsWizz and Pandora are driving innovation in audio, navigating the impact of privacy regulations, and offering strategies to bridge the gap between audio consumption and ad spend. This conversation is packed with valuable insights on the future of digital audio for publishers, advertisers, and tech enthusiasts alike. In this episode, we sit down with Brian Gilbert, Vice President of Programmatic Operations at AdsWizz and an expert in audio advertising and strategic partnerships. Brian dives into the world of digital audio, exploring the evolving regulatory landscape, the importance of identity solutions like Unified ID 2.0 (UID2), and the shifting dynamics of global ad demand. He shares insights into how AdsWizz and Pandora are driving innovation in audio, navigating the impact of privacy regulations, and offering strategies to bridge the gap between audio consumption and ad spend. This conversation is packed with valuable insights on the future of digital audio for publishers, advertisers, and tech enthusiasts alike. false full 25 2     f37cd723-d3b9-46c5-8964-b08fa5478182 Growing Podcast Ads with Audience Trust with AdsWizz's Rowan Hamill
  • Introduction to Podcast Advertising: Rowan shares her role in consulting media brands and agencies, explaining the diverse tools available to help advertisers connect with listeners through podcasting.
  • Evolution of Programmatic Ads: Discussion on how programmatic advertising has matured, transitioning from a misunderstood concept to a valuable, integrity-maintaining tool in the podcasting space.
  • Audience Trust and Customer-Centricity: A look at the importance of trusting audience engagement and adopting a listener-first mentality when building ad strategies.
  • Podcast Growth and Industry Optimism: Rowan reflects on the sophistication of recent podcast industry events and how listener demand and creator diversity are fueling growth.
  • The Role of Measurement in Advertising Success: Rowan emphasizes the industry's need for improved measurement tools, which are crucial to gaining advertisers' trust and competing with other digital media channels.
  • A Win-Win for Indie Creators and Advertisers: Exploring the new Simplecast-Adswizz integration that empowers independent podcasters by offering them visibility on a larger network.
  • Future Predictions: Rowan anticipates a continued surge in podcast content diversity and lower entry barriers, fostering inclusivity and variety in storytelling.
    • ]]>     Fri, 15 Nov 2024 17:13:51 +0000 Rowan Hamill https://adswizz.simplecast.com/episodes/growing-podcast-ads-with-audience-trust-with-adswizzs-rowan-hamill-_NrB6JVS
  • Introduction to Podcast Advertising: Rowan shares her role in consulting media brands and agencies, explaining the diverse tools available to help advertisers connect with listeners through podcasting.
  • Evolution of Programmatic Ads: Discussion on how programmatic advertising has matured, transitioning from a misunderstood concept to a valuable, integrity-maintaining tool in the podcasting space.
  • Audience Trust and Customer-Centricity: A look at the importance of trusting audience engagement and adopting a listener-first mentality when building ad strategies.
  • Podcast Growth and Industry Optimism: Rowan reflects on the sophistication of recent podcast industry events and how listener demand and creator diversity are fueling growth.
  • The Role of Measurement in Advertising Success: Rowan emphasizes the industry's need for improved measurement tools, which are crucial to gaining advertisers' trust and competing with other digital media channels.
  • A Win-Win for Indie Creators and Advertisers: Exploring the new Simplecast-Adswizz integration that empowers independent podcasters by offering them visibility on a larger network.
  • Future Predictions: Rowan anticipates a continued surge in podcast content diversity and lower entry barriers, fostering inclusivity and variety in storytelling.
    • ]]>     Growing Podcast Ads with Audience Trust with AdsWizz's Rowan Hamill Rowan Hamill 00:25:04 In this episode, Rowan Hamill, Business Development Director at AdsWizz in London, delves into the evolving world of podcast advertising. She highlights the growth of digital audio, advancements in targeting tools, and the critical role of programmatic ad buying in preserving show integrity. Drawing from her experience with agencies and brands, Rowan underscores the importance of a customer-focused approach and the need for measurement tools tailored to advertisers’ goals. She also explores the unique trust between podcast creators, listeners, and advertisers, sharing her optimism for the podcasting industry’s continued expansion. In this episode, Rowan Hamill, Business Development Director at AdsWizz in London, delves into the evolving world of podcast advertising. She highlights the growth of digital audio, advancements in targeting tools, and the critical role of programmatic ad buying in preserving show integrity. Drawing from her experience with agencies and brands, Rowan underscores the importance of a customer-focused approach and the need for measurement tools tailored to advertisers’ goals. She also explores the unique trust between podcast creators, listeners, and advertisers, sharing her optimism for the podcasting industry’s continued expansion. false full 27 2     dd5ed0a8-47c8-49c3-9db8-12b64f9263d4 Insights from AdsWizz's Aimi Knowling on Podcasting's Evolution
  • Aimi reflects on her second time at the podcast event, highlighting the growth in attendance and new connections, as podcasting continues to move from a niche medium to a mainstream platform for global engagement.
  • Unexpected benefits from their booth placement contribute to increased brand awareness, reinforcing the need to adapt marketing strategies to different regions for maximum impact.
  • Aimi emphasizes the importance of targeting qualified leads as Ads Whiz focuses on the monetization phase of podcasting, with exciting advancements driving innovation in the digital audio space.
  • She discusses podcasting’s global rise, transcending traditional media boundaries, with technology playing a key role in fostering meaningful connections worldwide.
  • Aimi expresses excitement about upcoming events like Podcast Movement, where further innovation and growth in podcasting are expected.
  • She predicts the continued global expansion and professionalization of podcasting, positioning it as a major force in the media landscape.
    • ]]>     Wed, 13 Nov 2024 21:39:48 +0000 Aimi Knowling https://adswizz.simplecast.com/episodes/insights-from-adswizzs-aimi-knowling-on-podcastings-evolution-B5JwW8o2
  • Aimi reflects on her second time at the podcast event, highlighting the growth in attendance and new connections, as podcasting continues to move from a niche medium to a mainstream platform for global engagement.
  • Unexpected benefits from their booth placement contribute to increased brand awareness, reinforcing the need to adapt marketing strategies to different regions for maximum impact.
  • Aimi emphasizes the importance of targeting qualified leads as Ads Whiz focuses on the monetization phase of podcasting, with exciting advancements driving innovation in the digital audio space.
  • She discusses podcasting’s global rise, transcending traditional media boundaries, with technology playing a key role in fostering meaningful connections worldwide.
  • Aimi expresses excitement about upcoming events like Podcast Movement, where further innovation and growth in podcasting are expected.
  • She predicts the continued global expansion and professionalization of podcasting, positioning it as a major force in the media landscape.
    • ]]>     Insights from AdsWizz's Aimi Knowling on Podcasting's Evolution Aimi Knowling 00:13:14 In this episode, we sit down with Aimi Knowling, Senior Marketing Manager of Sales Enablement at AdsWizz. Aimi reflects on her experiences, sharing insights into the growth and future of the podcasting industry. From navigating the bustling podcast ecosystem to the innovative strategies behind building brand awareness, Aimi dives into her team’s mission to capture qualified leads and elevate the role of digital audio worldwide. We also explore the increasing globalization of podcasting, the impact of recent advancements in podcast monetization, and predictions for the industry’s future. In this episode, we sit down with Aimi Knowling, Senior Marketing Manager of Sales Enablement at AdsWizz. Aimi reflects on her experiences, sharing insights into the growth and future of the podcasting industry. From navigating the bustling podcast ecosystem to the innovative strategies behind building brand awareness, Aimi dives into her team’s mission to capture qualified leads and elevate the role of digital audio worldwide. We also explore the increasing globalization of podcasting, the impact of recent advancements in podcast monetization, and predictions for the industry’s future. false full 24 2     79536d89-5740-46b8-9940-35a3fb93c91b Redefining Data Privacy in Digital Audio with Emma Raz from NumberEight
  • Introduction: Emma Raz and highlights her background and expertise in data privacy and commercial operations.
  • The Contextual Shift: Emma explains NumberEight's innovative, privacy-first approach to data, moving away from personal identifiers towards contextual targeting, enabling live and adaptive marketing.
  • Life Moments in Advertising: A breakdown of “life moments” as a means to personalize ads, catering to real-time activities of users to create effective, non-intrusive advertising.
  • The Privacy Paradox: Insights into balancing effective data collection with privacy, discussing user trust and transparency as central to future developments.
  • Podcasting and Digital Audio Trends:  Emma discusses the growth of podcast ad spending and the unique opportunities for data-driven insights in the podcasting space.
  • The Future of Targeting: Predictions and insights on where the industry is heading in a post-cookie world, including NumberEight’s roadmap for embracing cross-channel, real-time insights.
    • ]]>     Wed, 6 Nov 2024 16:48:14 +0000 Emma Raz https://adswizz.simplecast.com/episodes/redefining-data-privacy-in-digital-audio-with-emma-rap-from-numbereight-wZjG_BJ9
  • Introduction: Emma Raz and highlights her background and expertise in data privacy and commercial operations.
  • The Contextual Shift: Emma explains NumberEight's innovative, privacy-first approach to data, moving away from personal identifiers towards contextual targeting, enabling live and adaptive marketing.
  • Life Moments in Advertising: A breakdown of “life moments” as a means to personalize ads, catering to real-time activities of users to create effective, non-intrusive advertising.
  • The Privacy Paradox: Insights into balancing effective data collection with privacy, discussing user trust and transparency as central to future developments.
  • Podcasting and Digital Audio Trends:  Emma discusses the growth of podcast ad spending and the unique opportunities for data-driven insights in the podcasting space.
  • The Future of Targeting: Predictions and insights on where the industry is heading in a post-cookie world, including NumberEight’s roadmap for embracing cross-channel, real-time insights.
    • ]]>     Redefining Data Privacy in Digital Audio with Emma Raz from NumberEight Emma Raz 00:37:40 In this episode, Emma Raz, Commercial Director at NumberEight, explores the challenges and opportunities of balancing stringent privacy regulations with effective listener engagement in the evolving digital audio landscape. Discover how a "privacy by design" approach is transforming audience engagement, as Emma explains the shift from traditional identifiers to more anonymous, cohort-level targeting. The discussion also highlights the potential of privacy-centric advertising and provides insights into the future of digital media, emphasizing storytelling and cross-channel data utilization to build deeper connections without compromising privacy. In this episode, Emma Raz, Commercial Director at NumberEight, explores the challenges and opportunities of balancing stringent privacy regulations with effective listener engagement in the evolving digital audio landscape. Discover how a "privacy by design" approach is transforming audience engagement, as Emma explains the shift from traditional identifiers to more anonymous, cohort-level targeting. The discussion also highlights the potential of privacy-centric advertising and provides insights into the future of digital media, emphasizing storytelling and cross-channel data utilization to build deeper connections without compromising privacy. false full 28 2     bd27823b-3d3e-4019-b0c8-66ae3b6fbfc6 From Incubation to Monetization with Tariq Basraoui of Big Pond Podcasts
  • About Big Pond Podcasts: Tariq explains what Big Pond does as a podcast incubator and how they help podcasters monetize and grow, treating it like a tech startup with a strong focus on segmented growth and lifecycle management.
  • Podcast Movement Vibes: Tariq shares his enthusiasm for Podcast Movement 2024, likening it to a "summer camp" for the podcast community.
  • The Untapped Potential of Podcast Advertising: They discuss the importance of targeted advertising that meets the audience where they are, emphasizing host-read and programmatic ads.
  • YouTube and Podcasting: Tariq offers his take on YouTube’s role in the podcasting ecosystem, highlighting its dual functionality as both a video and audio platform.
  • Challenges in Podcast Advertising: The conversation covers the challenges of standardizing measurement in podcast advertising and how greater transparency could unlock more opportunities for podcasters.
  • Host-Read vs. Dynamic Ads: A deep dive into the power of host-read ads and how dynamic ad insertion can provide a more effective advertising strategy.
  • Growth and Monetization Insights: Tariq talks about the importance of providing support to creators of all sizes, ensuring that even small podcasts can access monetization opportunities
    • ]]>     Tue, 1 Oct 2024 19:58:55 +0000 Tariq Basraoui, Aimi Knowling https://adswizz.simplecast.com/episodes/from-incubation-to-monetization-with-tariq-basraoui-of-big-pond-podcasts-nBFRUo3g
  • About Big Pond Podcasts: Tariq explains what Big Pond does as a podcast incubator and how they help podcasters monetize and grow, treating it like a tech startup with a strong focus on segmented growth and lifecycle management.
  • Podcast Movement Vibes: Tariq shares his enthusiasm for Podcast Movement 2024, likening it to a "summer camp" for the podcast community.
  • The Untapped Potential of Podcast Advertising: They discuss the importance of targeted advertising that meets the audience where they are, emphasizing host-read and programmatic ads.
  • YouTube and Podcasting: Tariq offers his take on YouTube’s role in the podcasting ecosystem, highlighting its dual functionality as both a video and audio platform.
  • Challenges in Podcast Advertising: The conversation covers the challenges of standardizing measurement in podcast advertising and how greater transparency could unlock more opportunities for podcasters.
  • Host-Read vs. Dynamic Ads: A deep dive into the power of host-read ads and how dynamic ad insertion can provide a more effective advertising strategy.
  • Growth and Monetization Insights: Tariq talks about the importance of providing support to creators of all sizes, ensuring that even small podcasts can access monetization opportunities
    • ]]>     From Incubation to Monetization with Tariq Basraoui of Big Pond Podcasts Tariq Basraoui, Aimi Knowling 00:28:28 In this episode, we interviewed Tariq Basraoui, CEO and Co-Founder of Big Pond Podcasts. Tariq talked about the maturing podcasting landscape, offered insights on YouTube's growing influence in podcasting, the potential of host-read ads, and challenges around standardizing measurement, and gave an overview of podcast advertising, focusing on brand safety, transparency, and dynamic ad insertion. Tariq emphasized Big Pond's commitment to helping creators of all sizes grow sustainably and effectively. In this episode, we interviewed Tariq Basraoui, CEO and Co-Founder of Big Pond Podcasts. Tariq talked about the maturing podcasting landscape, offered insights on YouTube's growing influence in podcasting, the potential of host-read ads, and challenges around standardizing measurement, and gave an overview of podcast advertising, focusing on brand safety, transparency, and dynamic ad insertion. Tariq emphasized Big Pond's commitment to helping creators of all sizes grow sustainably and effectively. false full 20 2     f37a736c-bd5d-4582-bcd3-22d64d6fc6ee Podcast Strategies, Challenges, and Future Trends with Steve Maunder of Strategic Media
  • Podcast Advertising Challenges: Issues with standardizing metrics across platforms; differentiating between downloads and actual listeners.
  • Ad Measurement: Podcast ads can’t yet be compared to other digital media due to inconsistent metrics. Strategic Media uses a mix of data (attribution, analytics, and surveys) to measure effectiveness.
  • Host-Read vs. Pre-Produced Ads: Both ad types are essential for a well-rounded campaign—host-read for personalization and pre-produced for cost efficiency.
  • Programmatic Advertising: Useful for testing campaigns and improving efficiency; a crucial part of a comprehensive ad strategy.
  • Future Trends: Expect more advanced analytics, AI-driven content translation, growth in programmatic ads, and a significant impact from YouTube on podcast discovery.
  • Closing Thoughts: Collaboration is key in the podcasting industry, and brands can benefit greatly from the unique influencer power of podcast hosts.
    • ]]>     Tue, 1 Oct 2024 19:57:49 +0000 Steve Mondor https://adswizz.simplecast.com/episodes/podcast-strategies-challenges-and-future-trends-with-steve-maunder-of-strategic-media-4Dv_BUjC
  • Podcast Advertising Challenges: Issues with standardizing metrics across platforms; differentiating between downloads and actual listeners.
  • Ad Measurement: Podcast ads can’t yet be compared to other digital media due to inconsistent metrics. Strategic Media uses a mix of data (attribution, analytics, and surveys) to measure effectiveness.
  • Host-Read vs. Pre-Produced Ads: Both ad types are essential for a well-rounded campaign—host-read for personalization and pre-produced for cost efficiency.
  • Programmatic Advertising: Useful for testing campaigns and improving efficiency; a crucial part of a comprehensive ad strategy.
  • Future Trends: Expect more advanced analytics, AI-driven content translation, growth in programmatic ads, and a significant impact from YouTube on podcast discovery.
  • Closing Thoughts: Collaboration is key in the podcasting industry, and brands can benefit greatly from the unique influencer power of podcast hosts.
    • ]]>     Podcast Strategies, Challenges, and Future Trends with Steve Maunder of Strategic Media Steve Mondor 00:16:22 We sat down with Steve Mondor, who ran Podcast Campaign Operations at Strategic Media, a full-service audio agency based in Portland, Maine. Steve shared his journey from radio to podcasts, shedding light on the evolution of podcast advertising and the ongoing challenges of ad measurement standardization. The discussion highlighted the significance of a data-driven strategy, the need for consistent metrics, and the value of both host-read and pre-produced ads in successful campaigns. Steve also offered insights into programmatic advertising, the potential influence of AI on podcasting, and creative ways to link brands with audiences in the ever-changing audio landscape. We sat down with Steve Mondor, who ran Podcast Campaign Operations at Strategic Media, a full-service audio agency based in Portland, Maine. Steve shared his journey from radio to podcasts, shedding light on the evolution of podcast advertising and the ongoing challenges of ad measurement standardization. The discussion highlighted the significance of a data-driven strategy, the need for consistent metrics, and the value of both host-read and pre-produced ads in successful campaigns. Steve also offered insights into programmatic advertising, the potential influence of AI on podcasting, and creative ways to link brands with audiences in the ever-changing audio landscape. false full 18 2     3819670a-0b41-43d7-b4f4-b0ccd329e652 Challenges, AI, and International Growth with Steven Abraham of Oxford Road Role of Artificial Intelligence:

    • AI can enhance efficiency in production and testing.
    • Steven prefers using AI to support, not replace, human creativity.

    Creative Process at Oxford Road:

    • Focus on aligning brand objectives with the right podcast hosts.
    • The balance between creative storytelling and performance results.

    Performance vs. Brand Marketing:

    • Mainly works with performance marketers, but also supports brand growth.
    • Integrates audio campaigns within broader media strategies.

    The Podcast Industry Today:

    • Growth in niche podcasts alongside larger ones.
    • Podcasts are highly effective due to their intimate nature.

    Ad Load Concerns:

    • Keep ad loads low to avoid listener fatigue and maintain engagement.

    International Growth:

    • Growing potential for podcast ads in international markets.
    • U.S. brands exploring cost-effective advertising overseas.

    Closing the Ad Spend Gap:

    • Audio consumption is high, but ad spend is still catching up.
    • Steven believes improved measurement will help close this gap.

    Key Takeaways for Advertisers:

    • Leverage the intimate connection between podcasts and listeners.
    • International markets offer cost-effective opportunities.
    • Keep ad loads balanced to maintain listener loyalty and engagement.
    ]]>     Tue, 1 Oct 2024 19:56:53 +0000 Steven Abraham https://adswizz.simplecast.com/episodes/challenges-ai-and-international-growth-with-steven-abraham-of-oxford-road-_sFuNaEz Role of Artificial Intelligence:

    • AI can enhance efficiency in production and testing.
    • Steven prefers using AI to support, not replace, human creativity.

    Creative Process at Oxford Road:

    • Focus on aligning brand objectives with the right podcast hosts.
    • The balance between creative storytelling and performance results.

    Performance vs. Brand Marketing:

    • Mainly works with performance marketers, but also supports brand growth.
    • Integrates audio campaigns within broader media strategies.

    The Podcast Industry Today:

    • Growth in niche podcasts alongside larger ones.
    • Podcasts are highly effective due to their intimate nature.

    Ad Load Concerns:

    • Keep ad loads low to avoid listener fatigue and maintain engagement.

    International Growth:

    • Growing potential for podcast ads in international markets.
    • U.S. brands exploring cost-effective advertising overseas.

    Closing the Ad Spend Gap:

    • Audio consumption is high, but ad spend is still catching up.
    • Steven believes improved measurement will help close this gap.

    Key Takeaways for Advertisers:

    • Leverage the intimate connection between podcasts and listeners.
    • International markets offer cost-effective opportunities.
    • Keep ad loads balanced to maintain listener loyalty and engagement.
    ]]>     Challenges, AI, and International Growth with Steven Abraham of Oxford Road Steven Abraham 00:24:45 In this episode, our guest, Steven Abraham, President of Oxford Road, joined us to discuss the challenges in podcast advertising, including issues with measurement and convincing performance marketers to invest despite ROI concerns. He explained Oxford Road's approach to balancing creative storytelling with brand objectives by selecting the right hosts and integrating audio campaigns into broader media strategies. In this episode, our guest, Steven Abraham, President of Oxford Road, joined us to discuss the challenges in podcast advertising, including issues with measurement and convincing performance marketers to invest despite ROI concerns. He explained Oxford Road's approach to balancing creative storytelling with brand objectives by selecting the right hosts and integrating audio campaigns into broader media strategies. false full 19 2     b950b928-a68f-4f69-ac41-49993e097552 Balancing Tradition and Technology with Veritone One's Patrick Kolling and Maggie Beyer Current Landscape of Podcast Advertising:

    • Host-read ads and programmatic ads as complementary strategies.
    • The growing need for blending host endorsements with scalable audience buying.

    Audience vs. Host-Based Buying:

    • Insights on how Maggie’s team coined the term "targeted podcasts" to describe buying audiences across the ecosystem rather than focusing on specific hosts.
    • The importance of leveraging third-party data to reach precise audience groups, such as pet owners, without relying on host characteristics alone.

    Measurement & Metrics in Podcast Advertising:

    • Challenges in aligning podcast advertising with traditional media measurement standards.
    • Using advanced analytics, like Comscore and MRI reports, to validate campaign performance.
    • The role of attribution and understanding frequency to avoid overwhelming consumers.

    Navigating Industry Challenges:

    • Balancing show-based and targeted buys to maximize unique reach without bombarding the same audience.
    • Practical examples of avoiding repetitive exposure and maintaining brand safety.

    Technological Evolution in Advertising:

    • The shift towards a more tech-first approach in podcast advertising.
    • Exploring how emerging technologies are shaping the ability to control reach and frequency across podcast campaigns.
    • Predictions about the future of podcast measurement, frequency capping, and holistic campaign management.
    ]]>     Tue, 1 Oct 2024 19:54:26 +0000 Patrick Kolling, Maggie Beyer https://adswizz.simplecast.com/episodes/balancing-tradition-and-technology-with-veritone-ones-maggie-beyer-and-patrick-kolling-WYhgfeNZ Current Landscape of Podcast Advertising:

    • Host-read ads and programmatic ads as complementary strategies.
    • The growing need for blending host endorsements with scalable audience buying.

    Audience vs. Host-Based Buying:

    • Insights on how Maggie’s team coined the term "targeted podcasts" to describe buying audiences across the ecosystem rather than focusing on specific hosts.
    • The importance of leveraging third-party data to reach precise audience groups, such as pet owners, without relying on host characteristics alone.

    Measurement & Metrics in Podcast Advertising:

    • Challenges in aligning podcast advertising with traditional media measurement standards.
    • Using advanced analytics, like Comscore and MRI reports, to validate campaign performance.
    • The role of attribution and understanding frequency to avoid overwhelming consumers.

    Navigating Industry Challenges:

    • Balancing show-based and targeted buys to maximize unique reach without bombarding the same audience.
    • Practical examples of avoiding repetitive exposure and maintaining brand safety.

    Technological Evolution in Advertising:

    • The shift towards a more tech-first approach in podcast advertising.
    • Exploring how emerging technologies are shaping the ability to control reach and frequency across podcast campaigns.
    • Predictions about the future of podcast measurement, frequency capping, and holistic campaign management.
    ]]>     Balancing Tradition and Technology with Veritone One's Patrick Kolling and Maggie Beyer Patrick Kolling, Maggie Beyer 00:20:10 In this episode, we sat down with Patrick Kolling, Senior Media Buyer, and Maggie Beyer, Associate Director of Digital Media at Veritone One, to discuss the evolving landscape of podcast advertising. They explored the shift from traditional host-read ads to audience-based buying and emphasized blending these strategies for maximum impact. Topics included managing campaign frequency, leveraging data for precise targeting, and using emerging technologies to enhance ad performance. Maggie and Patrick also highlighted the role of data in crafting effective ads without overwhelming listeners. Looking ahead, they shared their vision for improved attribution methods and integrating diverse buying approaches to boost campaign success. In this episode, we sat down with Patrick Kolling, Senior Media Buyer, and Maggie Beyer, Associate Director of Digital Media at Veritone One, to discuss the evolving landscape of podcast advertising. They explored the shift from traditional host-read ads to audience-based buying and emphasized blending these strategies for maximum impact. Topics included managing campaign frequency, leveraging data for precise targeting, and using emerging technologies to enhance ad performance. Maggie and Patrick also highlighted the role of data in crafting effective ads without overwhelming listeners. Looking ahead, they shared their vision for improved attribution methods and integrating diverse buying approaches to boost campaign success. false full 17 2     1f7df8f0-6880-4fc3-bb6e-d04e79cf416a Breaking Barriers in Hispanic Podcasting with Pitaya's Jordi Olivares
  • Meet Jordi Olivares - Co-founder of Pitaya Entertainment, a leading Latino podcast network focused on the U.S. Hispanic market and expanding throughout Latin America.
  • The Hispanic Market - Jordi discusses the growth of the U.S. Hispanic podcast audience, its significant purchasing power, and overcoming misconceptions about it being a niche market.
  • Successful Ad Campaigns - Insights into effective cultural relevance in advertising, featuring the successful Toyota Prius campaign which leveraged both audio and video formats.
  • YouTube's Role - The importance of YouTube as a key platform for reaching Hispanic audiences and the growing need for effective advertising there.
  • Industry Challenges - The gap between increasing Hispanic podcast listenership and adspend, and how the industry can close this gap.
  • Looking Back and Forward - Lessons learned by Pitaya Entertainment and Jordi’s focus on expanding culturally relevant content across various platforms.
    • ]]>     Tue, 1 Oct 2024 19:52:52 +0000 AdsWizz https://adswizz.simplecast.com/episodes/breaking-barriers-in-hispanic-podcasting-with-pitayas-jordi-olivares-MpyNxLGF
  • Meet Jordi Olivares - Co-founder of Pitaya Entertainment, a leading Latino podcast network focused on the U.S. Hispanic market and expanding throughout Latin America.
  • The Hispanic Market - Jordi discusses the growth of the U.S. Hispanic podcast audience, its significant purchasing power, and overcoming misconceptions about it being a niche market.
  • Successful Ad Campaigns - Insights into effective cultural relevance in advertising, featuring the successful Toyota Prius campaign which leveraged both audio and video formats.
  • YouTube's Role - The importance of YouTube as a key platform for reaching Hispanic audiences and the growing need for effective advertising there.
  • Industry Challenges - The gap between increasing Hispanic podcast listenership and adspend, and how the industry can close this gap.
  • Looking Back and Forward - Lessons learned by Pitaya Entertainment and Jordi’s focus on expanding culturally relevant content across various platforms.
    • ]]>     Breaking Barriers in Hispanic Podcasting with Pitaya's Jordi Olivares AdsWizz 00:14:33 Jordi Olivares, Co-founder and General Manager of Pitaya Entertainment, joined the show to talk about the growth of the U.S. Hispanic podcasting market and ways the industry could better serve this influential audience. He shared insights into the challenges of achieving cultural relevance in podcast advertising, highlighted successful campaigns like those with Toyota, and emphasized the crucial role YouTube played in reaching Hispanic audiences. Jordi also spoke about the importance of being active across multiple media platforms to effectively engage listeners and explored the broader impact of digital audio while addressing misconceptions about the Hispanic market. Jordi Olivares, Co-founder and General Manager of Pitaya Entertainment, joined the show to talk about the growth of the U.S. Hispanic podcasting market and ways the industry could better serve this influential audience. He shared insights into the challenges of achieving cultural relevance in podcast advertising, highlighted successful campaigns like those with Toyota, and emphasized the crucial role YouTube played in reaching Hispanic audiences. Jordi also spoke about the importance of being active across multiple media platforms to effectively engage listeners and explored the broader impact of digital audio while addressing misconceptions about the Hispanic market. false full 15 2     9960efc2-5101-4e53-a281-0577e06e9d59 Insights into the Hispanic Audience and the Future of Podcast Monetization with Uforia's Hernán Garcia
  • Hispanic Audience Insights: The U.S. Hispanic community holds significant economic influence, making it essential for advertisers to use culturally relevant and customized messaging to connect with this audience effectively.
  • Content Strategy: Uforia curates content carefully to maintain brand trust and authenticity, partnering with creators who align with their values.
  • Programmatic Advertising: Highlighted as a key method to quickly monetize unexpected growth opportunities.
  • Advice for Podcasters: Start with audio, and build a solid foundation before expanding into video. Focus on authentic storytelling.
  • Future Plans: Expand the creator network and continue producing quality content. New projects include a Spanish version of The Happiness Lab and spin-offs from other popular broadcast shows.
    • ]]>     Tue, 1 Oct 2024 14:52:46 +0000 Hernan Garcia https://adswizz.simplecast.com/episodes/insights-into-the-hispanic-audience-and-the-future-of-podcast-monetization-with-hernan-garcia-FpoWNaFr
  • Hispanic Audience Insights: The U.S. Hispanic community holds significant economic influence, making it essential for advertisers to use culturally relevant and customized messaging to connect with this audience effectively.
  • Content Strategy: Uforia curates content carefully to maintain brand trust and authenticity, partnering with creators who align with their values.
  • Programmatic Advertising: Highlighted as a key method to quickly monetize unexpected growth opportunities.
  • Advice for Podcasters: Start with audio, and build a solid foundation before expanding into video. Focus on authentic storytelling.
  • Future Plans: Expand the creator network and continue producing quality content. New projects include a Spanish version of The Happiness Lab and spin-offs from other popular broadcast shows.
    • ]]>     Insights into the Hispanic Audience and the Future of Podcast Monetization with Uforia's Hernán Garcia Hernan Garcia 00:23:34 Hernán Garcia, Director for Podcast Development at Uforia, the audio division of TelevisaUnivision, joined the show to discuss the evolving landscape of podcasting and digital audio. The conversation explored the relationship between TelevisaUnivision and AdsWizz, their pioneering role in podcast advertising, and Hernán's thoughts on industry trends such as video integration, hyper-targeting, and monetization strategies. Garcia also shared insights into catering to the Hispanic audience and the importance of cultural relevance, emphasizing how advertisers could better connect with this rapidly growing and economically influential demographic. Additionally, Hernán provided advice for creators on prioritizing audio storytelling over video and reflected on the importance of programmatic advertising for monetization. Hernán Garcia, Director for Podcast Development at Uforia, the audio division of TelevisaUnivision, joined the show to discuss the evolving landscape of podcasting and digital audio. The conversation explored the relationship between TelevisaUnivision and AdsWizz, their pioneering role in podcast advertising, and Hernán's thoughts on industry trends such as video integration, hyper-targeting, and monetization strategies. Garcia also shared insights into catering to the Hispanic audience and the importance of cultural relevance, emphasizing how advertisers could better connect with this rapidly growing and economically influential demographic. Additionally, Hernán provided advice for creators on prioritizing audio storytelling over video and reflected on the importance of programmatic advertising for monetization. false full 14 2     d9bbaada-4830-465a-b143-a931cb7f8da5 The Future of Podcast Advertising with Ad Result Media's Gretchen Smith
  • Audio Strategy Insights: Gretchen talks about why audio should be treated as a distinct strategy within a broader marketing plan rather than just a checkmark in a "360-degree strategy."
  • Podcast Advertising Landscape: The rapid growth of podcast advertising and how the way people consume podcasts has diversified. Gretchen highlights the importance of defining what a podcast means to different audiences.
  • Key Challenges: Discusses the challenges of media attribution in podcast advertising, stressing the importance of balancing art and science to evaluate campaign success.
  • Consumer Trends: Gretchen notes how consumers are increasingly discovering podcasts through social media clips and reels, as opposed to traditional podcast platforms.
  • Creative vs. Data-Driven Content: Gretchen emphasizes the importance of building creative content with the consumer’s perspective in mind, instead of focusing solely on the metrics.
  • AI and Emerging Technologies: The potential impact of AI in both enhancing consumer lives and in ad creation. Future trends may include more immersive podcast consumption experiences.
  • Video Integration: The discussion shifts to the importance of embracing video, especially for multicultural audiences, and the challenges of using YouTube for targeted advertising within an integrated campaign.
  • The Future of Podcast Ads: Gretchen predicts an increase in ad spending in audio, more audio-first approaches by marketers, and a continued push to improve podcast attribution.
  • Advice for the Industry: Gretchen encourages brands to focus on consumer research before planning their audio strategy and to make informed, consumer-first decisions when approaching media buying.
    • ]]>     Tue, 1 Oct 2024 13:53:35 +0000 Gretchen Smith https://adswizz.simplecast.com/episodes/the-future-of-podcast-advertising-with-gretchen-smith-g__zpzvZ
  • Audio Strategy Insights: Gretchen talks about why audio should be treated as a distinct strategy within a broader marketing plan rather than just a checkmark in a "360-degree strategy."
  • Podcast Advertising Landscape: The rapid growth of podcast advertising and how the way people consume podcasts has diversified. Gretchen highlights the importance of defining what a podcast means to different audiences.
  • Key Challenges: Discusses the challenges of media attribution in podcast advertising, stressing the importance of balancing art and science to evaluate campaign success.
  • Consumer Trends: Gretchen notes how consumers are increasingly discovering podcasts through social media clips and reels, as opposed to traditional podcast platforms.
  • Creative vs. Data-Driven Content: Gretchen emphasizes the importance of building creative content with the consumer’s perspective in mind, instead of focusing solely on the metrics.
  • AI and Emerging Technologies: The potential impact of AI in both enhancing consumer lives and in ad creation. Future trends may include more immersive podcast consumption experiences.
  • Video Integration: The discussion shifts to the importance of embracing video, especially for multicultural audiences, and the challenges of using YouTube for targeted advertising within an integrated campaign.
  • The Future of Podcast Ads: Gretchen predicts an increase in ad spending in audio, more audio-first approaches by marketers, and a continued push to improve podcast attribution.
  • Advice for the Industry: Gretchen encourages brands to focus on consumer research before planning their audio strategy and to make informed, consumer-first decisions when approaching media buying.
    • ]]>     The Future of Podcast Advertising with Ad Result Media's Gretchen Smith Gretchen Smith 00:20:45 Gretchen Smith, VP of Media at Ad Results Media, shared her insights into the ever-evolving landscape of podcast advertising, emphasizing the importance of strategic, well-integrated audio campaigns. The discussion covered various topics, including the challenges of podcast attribution, balancing creativity with data-driven strategies, and emerging trends in consumer engagement, such as the rise of AI and the increasing role of video in podcasting. Gretchen provided practical advice for media buyers, such as focusing on consumer behaviors, leveraging different audio touchpoints effectively, and the value of truly understanding the audience before planning campaigns. Gretchen Smith, VP of Media at Ad Results Media, shared her insights into the ever-evolving landscape of podcast advertising, emphasizing the importance of strategic, well-integrated audio campaigns. The discussion covered various topics, including the challenges of podcast attribution, balancing creativity with data-driven strategies, and emerging trends in consumer engagement, such as the rise of AI and the increasing role of video in podcasting. Gretchen provided practical advice for media buyers, such as focusing on consumer behaviors, leveraging different audio touchpoints effectively, and the value of truly understanding the audience before planning campaigns. false full 13 2     a481911c-5f4b-4a43-ad00-a8e484408bd1 Empowering Latino Voices in Podcasting with Genuina Media's David Gonzalez
  • Podcast Movement Experience: David discusses his experience at Podcast Movement and the importance of networking and industry collaboration.
  • Partnership with Sounds Profitable: Focus on translating podcast insights into Spanish and sharing knowledge with the Latin American podcast community.
  • Monetization Challenges: Many Latin American podcasts are still struggling to monetize through audio, largely depending on YouTube for revenue. David discusses how Genuina Media is changing this dynamic.
  • Brand Collaborations: Highlighted successful campaigns with brands like Mazda, focusing on tailored advertisements for specific demographics, and the importance of dynamic and targeted ads.
  • Technology in Podcasting: David's insights on using attribution tools like Podscribe for campaign transparency, optimization, and real-time performance analysis.
  • Future of Podcasting: The importance of culturally resonant ads and the role of Genuina Media in helping brands navigate the Latino market.
  • Audience Expansion: By 2027, Latin America is expected to have more podcast listeners than any other region, presenting significant opportunities for growth.
    • ]]>     Tue, 1 Oct 2024 13:48:44 +0000 Aimi Knowling, David Gonzalez https://adswizz.simplecast.com/episodes/david-gonzalez-co-founder-and-ceo-genuine-media-DQi9PV2t
  • Podcast Movement Experience: David discusses his experience at Podcast Movement and the importance of networking and industry collaboration.
  • Partnership with Sounds Profitable: Focus on translating podcast insights into Spanish and sharing knowledge with the Latin American podcast community.
  • Monetization Challenges: Many Latin American podcasts are still struggling to monetize through audio, largely depending on YouTube for revenue. David discusses how Genuina Media is changing this dynamic.
  • Brand Collaborations: Highlighted successful campaigns with brands like Mazda, focusing on tailored advertisements for specific demographics, and the importance of dynamic and targeted ads.
  • Technology in Podcasting: David's insights on using attribution tools like Podscribe for campaign transparency, optimization, and real-time performance analysis.
  • Future of Podcasting: The importance of culturally resonant ads and the role of Genuina Media in helping brands navigate the Latino market.
  • Audience Expansion: By 2027, Latin America is expected to have more podcast listeners than any other region, presenting significant opportunities for growth.
    • ]]>     Empowering Latino Voices in Podcasting with Genuina Media's David Gonzalez Aimi Knowling, David Gonzalez 00:16:25 We sat down with David Gonzalez, Co-Founder and CEO of Genuina Media, where he discussed the challenges and opportunities for podcasting in Latin America. Topics included the gap in monetization for Latino podcasters, brand collaborations with companies like Mazda, and the integration of tools like Simplecast to help podcasts monetize and grow. The conversation also touched on the importance of culturally resonant advertising for the growing Latino audience and David’s vision for bridging the gap between brands, podcasters, and audiences. We sat down with David Gonzalez, Co-Founder and CEO of Genuina Media, where he discussed the challenges and opportunities for podcasting in Latin America. Topics included the gap in monetization for Latino podcasters, brand collaborations with companies like Mazda, and the integration of tools like Simplecast to help podcasts monetize and grow. The conversation also touched on the importance of culturally resonant advertising for the growing Latino audience and David’s vision for bridging the gap between brands, podcasters, and audiences. false full 12 2     d9d91b9d-7a8f-4bd2-aeae-c54966d6ebcc Amplifying Africa with Atunwa Digital's Mac Maison
  • Partnership with AdsWizz: Mac talks about his long-standing partnership with AdsWizz and how it supports audio monetization across Africa.
  • Podcast Movement Conference: Mac shares his experience at this year's conference and the value of in-person networking.
  • The African Market: The continent has a very young audience, with most under 21. Digital adoption is increasing due to falling data costs and more engaging content.
  • Technology in Africa: Mobile adoption has made digital streaming more accessible, despite challenges with data costs.
  • Advertising Opportunities: The growing online audience is attractive to advertisers, and programmatic advertising is on the rise.
  • Focus on Transparency: Atunwa Digital prioritizes transparency, sharing data openly with partners and educating publishers.
  • Advice for African Podcasters: Stay authentic and focus on local content to better connect with audiences.
  • Future Plans: Atunwa Digital aims to lower barriers for content creators and expand partnerships across the African digital space. Mac encourages African creators and those in the diaspora to connect with Atunwa Digital for collaboration.
    • ]]>     Tue, 1 Oct 2024 13:22:46 +0000 Mac Maison https://adswizz.simplecast.com/episodes/amplifying-africa-with-atunwa-digitals-mac-maison-QwwqiRcG
  • Partnership with AdsWizz: Mac talks about his long-standing partnership with AdsWizz and how it supports audio monetization across Africa.
  • Podcast Movement Conference: Mac shares his experience at this year's conference and the value of in-person networking.
  • The African Market: The continent has a very young audience, with most under 21. Digital adoption is increasing due to falling data costs and more engaging content.
  • Technology in Africa: Mobile adoption has made digital streaming more accessible, despite challenges with data costs.
  • Advertising Opportunities: The growing online audience is attractive to advertisers, and programmatic advertising is on the rise.
  • Focus on Transparency: Atunwa Digital prioritizes transparency, sharing data openly with partners and educating publishers.
  • Advice for African Podcasters: Stay authentic and focus on local content to better connect with audiences.
  • Future Plans: Atunwa Digital aims to lower barriers for content creators and expand partnerships across the African digital space. Mac encourages African creators and those in the diaspora to connect with Atunwa Digital for collaboration.
    • ]]>     Amplifying Africa with Atunwa Digital's Mac Maison Mac Maison 00:23:38 We sat with Mac Maison, Co-Founder of Atunwa Digital, who gave us some insight into the evolving landscape of digital audio and podcasting across Africa. Mac provided insights into the growth of streaming, the challenges posed by data costs, and the opportunities emerging from the continent's young and rapidly expanding market. He also discussed the development of digital infrastructure, the critical role of authentic local content, and how partnerships with platforms like AdsWizz were helping to drive monetization. Additionally, he broke down the importance of programmatic advertising and transparency as essential drivers of growth in the digital audio space. We sat with Mac Maison, Co-Founder of Atunwa Digital, who gave us some insight into the evolving landscape of digital audio and podcasting across Africa. Mac provided insights into the growth of streaming, the challenges posed by data costs, and the opportunities emerging from the continent's young and rapidly expanding market. He also discussed the development of digital infrastructure, the critical role of authentic local content, and how partnerships with platforms like AdsWizz were helping to drive monetization. Additionally, he broke down the importance of programmatic advertising and transparency as essential drivers of growth in the digital audio space. false full 16 2     1e08121f-4e65-44a4-a379-077f542b3bd2 Interview with Molly Ponzo, VP of Ad Product at SXM Media and AdsWizz, at Podcast Movement 2023 Interview with Molly Ponzo, VP of Ad Product at SXM Media and AdsWizz, at Podcast Movement 2023

    ]]>     Tue, 3 Oct 2023 23:40:14 +0000 AdsWizz https://adswizz.simplecast.com/episodes/interview-with-molly-ponzo-vp-of-ad-product-at-sxm-media-and-adswizz-at-podcast-movement-2023-2F6ifWRn Interview with Molly Ponzo, VP of Ad Product at SXM Media and AdsWizz, at Podcast Movement 2023

    ]]>     Interview with Molly Ponzo, VP of Ad Product at SXM Media and AdsWizz, at Podcast Movement 2023 AdsWizz 00:20:46 Interview with Molly Ponzo, VP of Ad Product at SXM Media and AdsWizz, at Podcast Movement 2023 Interview with Molly Ponzo, VP of Ad Product at SXM Media and AdsWizz, at Podcast Movement 2023 adtech, audio, simplecast, audiogo, adswizz, streaming, podcasting, music, podcast, advertising, technology false full 4 1     2e4c95c8-611a-4118-a4f2-229c85121add Interview with Matt Mise, Head of Pacific Content, and Podcasts at Rogers Sports & Media, at Podcast Movement 2023 Interview with Matt Mise, Head of Pacific Content, and Podcasts at Rogers Sports & Media, at Podcast Movement 2023.

    ]]>     Tue, 3 Oct 2023 23:39:17 +0000 AdsWizz https://adswizz.simplecast.com/episodes/interview-with-matt-mise-head-of-pacific-content-at-rogers-sports-media-at-podcast-movement-2023-AUzbUYcE Interview with Matt Mise, Head of Pacific Content, and Podcasts at Rogers Sports & Media, at Podcast Movement 2023.

    ]]>     Interview with Matt Mise, Head of Pacific Content, and Podcasts at Rogers Sports & Media, at Podcast Movement 2023 AdsWizz 00:26:38 Interview with Matt Mise, Head of Pacific Content, and Podcasts at Rogers Sports & Media, at Podcast Movement 2023. Matt Mise is Head of Pacific Content, and Podcasts at Rogers Sports & Media. He has been with Rogers since 2018, previously holding the title of Director, Commercial Integration, News & Entertainment. Prior to that, he held digital, sales and promotions roles with Indie88 (CIND-FM) Toronto and Larche Communications. Interview with Matt Mise, Head of Pacific Content, and Podcasts at Rogers Sports & Media, at Podcast Movement 2023. Matt Mise is Head of Pacific Content, and Podcasts at Rogers Sports & Media. He has been with Rogers since 2018, previously holding the title of Director, Commercial Integration, News & Entertainment. Prior to that, he held digital, sales and promotions roles with Indie88 (CIND-FM) Toronto and Larche Communications. audio, simplecast, rogers, adswizz, podcasting, podcast, advertising, rogers sports and media, technology, programmatic false full 11 1     0fd9c257-2957-422f-84f2-7d05fdd4083d Interview with Anne Frisbie, Senior Vice President of Global Business Development, at Podcast Movement 2023 Interview with Anne Frisbie, Senior Vice President of Global Business Development, at Podcast Movement 2023.

    ]]>     Tue, 3 Oct 2023 23:39:09 +0000 AdsWizz https://adswizz.simplecast.com/episodes/interview-with-anne-frisbie-senior-vice-president-of-global-business-development-at-podcast-movement-2023-bPzKZAzI Interview with Anne Frisbie, Senior Vice President of Global Business Development, at Podcast Movement 2023.

    ]]>     Interview with Anne Frisbie, Senior Vice President of Global Business Development, at Podcast Movement 2023 AdsWizz 00:19:23 Interview with Anne Frisbie, Senior Vice President of Global Business Development, at Podcast Movement 2023. Anne brings more than 20 years of experience building and leading teams at some of the world’s leading digital media and technology companies, such as Yahoo!, AltaVista, Overture, and at Elon Musk’s first start-up, Zip2. Anne most recently served as SVP and GM for InMobi Exchange and North America sales. Anne launched InMobi Exchange, which is the largest, independent in-app global mobile exchange built for brands, in 2014. She also was a driving force for improving industry standards for in-app mobile video, in order to provide third-party measurement along with a buffer-free consumer experience. Interview with Anne Frisbie, Senior Vice President of Global Business Development, at Podcast Movement 2023. Anne brings more than 20 years of experience building and leading teams at some of the world’s leading digital media and technology companies, such as Yahoo!, AltaVista, Overture, and at Elon Musk’s first start-up, Zip2. Anne most recently served as SVP and GM for InMobi Exchange and North America sales. Anne launched InMobi Exchange, which is the largest, independent in-app global mobile exchange built for brands, in 2014. She also was a driving force for improving industry standards for in-app mobile video, in order to provide third-party measurement along with a buffer-free consumer experience. adtech, digital audio advertising, audio, simplecast, audiogo, adswizz, podcasting, podcast, host read, advertising, technology false full 10 1     955fd349-14bb-4898-be96-3b0b2f65af22 Latina Podcasters Network Profile with Rita Bautista, Chief Executive Officer, at Podcast Movement 2023 Latina Podcasters Network Profile with Rita Bautista, Chief Executive Officer, at Podcast Movement 2023.

    ]]>     Tue, 3 Oct 2023 23:39:00 +0000 AdsWizz https://adswizz.simplecast.com/episodes/latina-podcasters-network-profile-with-rita-bautista-chief-executive-officer-at-podcast-movement-2023-OJtvoGTv Latina Podcasters Network Profile with Rita Bautista, Chief Executive Officer, at Podcast Movement 2023.

    ]]>     Latina Podcasters Network Profile with Rita Bautista, Chief Executive Officer, at Podcast Movement 2023 AdsWizz 00:15:06 Latina Podcasters Network Profile with Rita Bautista, Chief Executive Officer, at Podcast Movement 2023. As founder and ceo of the Latina Podcasters Network, Bautista connects aspiring and established Mujeres Latinas and the Latinx community. She has been called a bold innovative thinker and cultural connector by her peers. She’s responsible for hosting the first Latina Podcasters meetup at any podcast convention. Her passion and love for the podcasting industry came in 2019 when she launched her first podcast, Empowerment & All That. This podcast was dedicated soley to empowering women by delivering motivational interviews and episodes. Her desire to keep growing in the podcast community and find cultural relevancy was the driving force to develop Latina Podcasters Network. Latina Podcasters is the first and only global podcast network commited soley to amplifying the voices of Latinas and Latinx mujeres. Bautista is a graduate of the University of New Orleans and has over a decade of experience serving on civic and non-profit boards representing Latinx voices in education, governement, business and sports. Latina Podcasters Network Profile with Rita Bautista, Chief Executive Officer, at Podcast Movement 2023. As founder and ceo of the Latina Podcasters Network, Bautista connects aspiring and established Mujeres Latinas and the Latinx community. She has been called a bold innovative thinker and cultural connector by her peers. She’s responsible for hosting the first Latina Podcasters meetup at any podcast convention. Her passion and love for the podcasting industry came in 2019 when she launched her first podcast, Empowerment & All That. This podcast was dedicated soley to empowering women by delivering motivational interviews and episodes. Her desire to keep growing in the podcast community and find cultural relevancy was the driving force to develop Latina Podcasters Network. Latina Podcasters is the first and only global podcast network commited soley to amplifying the voices of Latinas and Latinx mujeres. Bautista is a graduate of the University of New Orleans and has over a decade of experience serving on civic and non-profit boards representing Latinx voices in education, governement, business and sports. adtech, audio, simplecast, latina podcasters network, adswizz, podcasting, latinx, digital audio, podcast, latina podcasters, advertising, bipoc, technology, latina false full 9 1     81c3ab55-7787-435c-9e49-05bbeef9474f Interview with Robyn O'Connor, Senior Director of Digital and Social at Veritone One, at Podcast Movement 2023 Interview with Robyn O'Connor, Senior Director of Digital and Social at Veritone One, at Podcast Movement 2023.

    ]]>     Tue, 3 Oct 2023 23:38:51 +0000 AdsWizz https://adswizz.simplecast.com/episodes/interview-with-robyn-oconnor-senior-director-of-digital-and-social-at-veritone-one-at-podcast-movement-2023-A_vidxH4 Interview with Robyn O'Connor, Senior Director of Digital and Social at Veritone One, at Podcast Movement 2023.

    ]]>     Interview with Robyn O'Connor, Senior Director of Digital and Social at Veritone One, at Podcast Movement 2023 AdsWizz 00:16:34 Interview with Robyn O'Connor, Senior Director of Digital and Social at Veritone One, at Podcast Movement 2023. With over a decade of agency experience, Robyn has been at the forefront of the rapidly evolving digital ecosystem. Her innovative approach has helped brands across a multitude of verticals break into the streaming and social space. As an extremely goal-oriented individual, she enjoys using data to test, learn, and exceed her client's DR goals. Interview with Robyn O'Connor, Senior Director of Digital and Social at Veritone One, at Podcast Movement 2023. With over a decade of agency experience, Robyn has been at the forefront of the rapidly evolving digital ecosystem. Her innovative approach has helped brands across a multitude of verticals break into the streaming and social space. As an extremely goal-oriented individual, she enjoys using data to test, learn, and exceed her client's DR goals. audio, veritone, podcast monetization, podcasting, podcast, ad tech, advertising, technology, podcast movement false full 7 1     ee2f6de9-2650-4e9a-ab33-18197d7c9b16 Interview with Gretchen Smith, VP of Media at Ad Results Media, at Podcast Movement 2023 Interview with Gretchen Smith, VP of Media at Ad Results Media, at Podcast Movement 2023

    ]]>     Tue, 3 Oct 2023 23:38:41 +0000 AdsWizz https://adswizz.simplecast.com/episodes/interview-with-gretchen-smith-of-ad-results-media-at-podcast-movement-2023-UraueHGl Interview with Gretchen Smith, VP of Media at Ad Results Media, at Podcast Movement 2023

    ]]>     Interview with Gretchen Smith, VP of Media at Ad Results Media, at Podcast Movement 2023 AdsWizz 00:19:30 Interview with Gretchen Smith, VP of Media at Ad Results Media, at Podcast Movement 2023. Gretchen is a multi-platform team & agency leader with demonstrated successful history across multiple Fortune 500 brands, connecting paid investments to measured success across brand life cycles. Vertical experience includes travel, non-profit, wellness, liquor, beer, beauty, fragrance, retail, and military recruiting. Gretchen prides herself in prioritizing keeping media consumer-first and the role audio storytelling has within brand marketing and relationships. Her passion projects lie within the ever-changing Martech & adtech space, and simplifying what it means for companies, brands, and consumers. Gretchen graduated from the University of Texas at Austin with a B.S. of Advertising with a concentration in paid media, and a B.A. in Economics. Interview with Gretchen Smith, VP of Media at Ad Results Media, at Podcast Movement 2023. Gretchen is a multi-platform team & agency leader with demonstrated successful history across multiple Fortune 500 brands, connecting paid investments to measured success across brand life cycles. Vertical experience includes travel, non-profit, wellness, liquor, beer, beauty, fragrance, retail, and military recruiting. Gretchen prides herself in prioritizing keeping media consumer-first and the role audio storytelling has within brand marketing and relationships. Her passion projects lie within the ever-changing Martech & adtech space, and simplifying what it means for companies, brands, and consumers. Gretchen graduated from the University of Texas at Austin with a B.S. of Advertising with a concentration in paid media, and a B.A. in Economics. audio, marketing, podcasting, ad tech, monetization, advertising technology false full 6 1     5d758d68-6cfe-45f4-8fc9-c4422037a797 Interview with Tom Webster and Bryan Barletta of Sounds Profitable at Podcast Movement 2023 Interview with Tom Webster and Bryan Barletta of Sounds Profitable at Podcast Movement 2023

    ]]>     Tue, 3 Oct 2023 23:38:30 +0000 AdsWizz https://adswizz.simplecast.com/episodes/interview-with-tom-webster-and-bryan-barletta-of-sounds-profitable-at-podcast-movement-2023-inw_QNqb Interview with Tom Webster and Bryan Barletta of Sounds Profitable at Podcast Movement 2023

    ]]>     Interview with Tom Webster and Bryan Barletta of Sounds Profitable at Podcast Movement 2023 AdsWizz 00:24:47 In this episode, we sit down with Bryan Barletta and Tom Webster of Sounds Profitable, a collection of media properties – a newsletter, a podcast, and much more – that covers both strategic and tactical changes to the business of podcasting. sounds Profitable is committed to setting the course for the future of the audio business. Sounds Profitable was created by Bryan Barletta, a seasoned professional with over 13 years in the ad technology space, including tenure at podcast companies Megaphone and Claritas. Bryan was part of the team that created the world’s first shakeable ad in 2009. Bryan would be more than glad to be a guest on your podcast or to speak or moderate a panel at your next event. Tom Webster is a Partner at Sounds Profitable, dedicated to setting the course for the future of the audio business. He is a 25-year veteran audio researcher and trusted advisor to the biggest companies in podcasting, and has dedicated his career to the advancement of podcasting for networks and individuals alike. He has been the co-author and driver behind some of audio’s most influential studies, from the Infinite Dial® series to Share of Ear® and the Podcast Consumer Tracker. Webster has led hundreds of audience research projects on six continents, for some of the most listened-to podcasts and syndicated radio shows in the world. He’s done a card trick for Paula Abdul, shared a martini with Tom Jones, and sold vinyl to Christopher Walken. In this episode, we sit down with Bryan Barletta and Tom Webster of Sounds Profitable, a collection of media properties – a newsletter, a podcast, and much more – that covers both strategic and tactical changes to the business of podcasting. sounds Profitable is committed to setting the course for the future of the audio business. Sounds Profitable was created by Bryan Barletta, a seasoned professional with over 13 years in the ad technology space, including tenure at podcast companies Megaphone and Claritas. Bryan was part of the team that created the world’s first shakeable ad in 2009. Bryan would be more than glad to be a guest on your podcast or to speak or moderate a panel at your next event. Tom Webster is a Partner at Sounds Profitable, dedicated to setting the course for the future of the audio business. He is a 25-year veteran audio researcher and trusted advisor to the biggest companies in podcasting, and has dedicated his career to the advancement of podcasting for networks and individuals alike. He has been the co-author and driver behind some of audio’s most influential studies, from the Infinite Dial® series to Share of Ear® and the Podcast Consumer Tracker. Webster has led hundreds of audience research projects on six continents, for some of the most listened-to podcasts and syndicated radio shows in the world. He’s done a card trick for Paula Abdul, shared a martini with Tom Jones, and sold vinyl to Christopher Walken. audio, simplecast, adswizz, marketing, ad tech, sounds profitable, advertising, monetization, advertising technology false full 5 1     aae8b31d-ee3d-4b90-8211-a8e4fe780faf Interview with Hernan Garcia, Director of Podcast Development, Uforia, at Podcast Movement 2023 Interview with Hernan Garcia, Director of Podcast Development, Uforia, at Podcast Movement 2023

    ]]>     Tue, 26 Sep 2023 20:45:43 +0000 AdsWizz https://adswizz.simplecast.com/episodes/interview-with-hernan-garcia-director-of-podcast-development-uforia-at-podcast-movement-2023-Q7aHyovx Interview with Hernan Garcia, Director of Podcast Development, Uforia, at Podcast Movement 2023

    ]]>     Interview with Hernan Garcia, Director of Podcast Development, Uforia, at Podcast Movement 2023 AdsWizz 00:26:04 Interview with Hernan Garcia, Director of Podcast Development, Uforia, at Podcast Movement 2023 Hernán García is the Director of Podcast Development at TelevisaUnivision’s audio brand, Uforia – that means all their radio streams and events, live music and events, and of course, podcasts. His move to audio came after a long career in executive production and creative development for Spanish-language media at places such as National Geographic with Disney and Fox, Discovery, and LiveNation. At Uforia, he’s produced podcasts like En boca cerrada, the highest-ranking Spanish-language podcast in the U.S., and Crímenes Paranormales. Interview with Hernan Garcia, Director of Podcast Development, Uforia, at Podcast Movement 2023 Hernán García is the Director of Podcast Development at TelevisaUnivision’s audio brand, Uforia – that means all their radio streams and events, live music and events, and of course, podcasts. His move to audio came after a long career in executive production and creative development for Spanish-language media at places such as National Geographic with Disney and Fox, Discovery, and LiveNation. At Uforia, he’s produced podcasts like En boca cerrada, the highest-ranking Spanish-language podcast in the U.S., and Crímenes Paranormales. adtech, simplecast, adswizz, money, podcast, uforia, advertising, monetization, univision false full 3 1     591227a2-692b-4ba5-9178-8b9c8be5b9bd Uforia Case Study with Hernan Garcia, Director of Podcast Development, at Podcast Movement 2023 Uforia Case Study with Hernan Garcia, Director of Podcast Development, at Podcast Movement 2023

    ]]>     Tue, 26 Sep 2023 20:41:55 +0000 AdsWizz https://adswizz.simplecast.com/episodes/uforia-case-study-with-hernan-garcia-director-of-podcast-development-at-podcast-movement-2023-IGPEP985 Uforia Case Study with Hernan Garcia, Director of Podcast Development, at Podcast Movement 2023

    ]]>     Uforia Case Study with Hernan Garcia, Director of Podcast Development, at Podcast Movement 2023 AdsWizz 00:19:14 Uforia Case Study with Hernan Garcia, Director of Podcast Development, at Podcast Movement 2023 Hernán García is the Director of Podcast Development at TelevisaUnivision’s audio brand, Uforia – that means all their radio streams and events, live music and events, and of course, podcasts. His move to audio came after a long career in executive production and creative development for Spanish-language media at places such as National Geographic with Disney and Fox, Discovery, and LiveNation. At Uforia, he’s produced podcasts like En boca cerrada, the highest-ranking Spanish-language podcast in the U.S., and Crímenes Paranormales. Uforia Case Study with Hernan Garcia, Director of Podcast Development, at Podcast Movement 2023 Hernán García is the Director of Podcast Development at TelevisaUnivision’s audio brand, Uforia – that means all their radio streams and events, live music and events, and of course, podcasts. His move to audio came after a long career in executive production and creative development for Spanish-language media at places such as National Geographic with Disney and Fox, Discovery, and LiveNation. At Uforia, he’s produced podcasts like En boca cerrada, the highest-ranking Spanish-language podcast in the U.S., and Crímenes Paranormales. audio, simplecast, adswizz, podcasting, ad tech, uforia, technology, monetization, podcast movement, univision false full 8 1     7dcb2fe2-d9f4-4952-896e-44cbd34d167e Interview with Gavin Gaddis of Sounds Profitable at Podcast Movement 2023 Fri, 15 Sep 2023 07:00:00 +0000 AdsWizz https://adswizz.simplecast.com/episodes/interview-with-gavin-gaddis-of-sounds-profitable-at-podcast-movement-2023-vHxwF_ml Interview with Gavin Gaddis of Sounds Profitable at Podcast Movement 2023 AdsWizz 00:32:26 On Wednesday afternoon, Sounds Profitable's Head of Content Gavin Gaddis sat down in the Simplecast and AdsWizz booth studio with our Podcast Sales Marketing senior manager Aimi Knowling to talk about the industry and monetization. Gavin (who also writes criticism and knowledge articles for the Simplecast blog) has been in media journalism since 2011, and producing and writing about podcasts since 2017. They attended Podcast Movement 2023 with Sounds Profitable, and dropped by our booth so we could record their insights and leverage their long experience into accessible understanding of the industry and opportunities for podcasters. On Wednesday afternoon, Sounds Profitable's Head of Content Gavin Gaddis sat down in the Simplecast and AdsWizz booth studio with our Podcast Sales Marketing senior manager Aimi Knowling to talk about the industry and monetization. Gavin (who also writes criticism and knowledge articles for the Simplecast blog) has been in media journalism since 2011, and producing and writing about podcasts since 2017. They attended Podcast Movement 2023 with Sounds Profitable, and dropped by our booth so we could record their insights and leverage their long experience into accessible understanding of the industry and opportunities for podcasters. false full 1 1 344eb1b2-518b-4ebd-b347-bd7ca8cf35dc Interview with BIPOC Podcast Creators at Podcast Movement 2023 Fri, 15 Sep 2023 07:00:00 +0000 AdsWizz https://adswizz.simplecast.com/episodes/interview-with-bipoc-podcast-creators-at-podcast-movement-2023-cq7Kp706 Interview with BIPOC Podcast Creators at Podcast Movement 2023 AdsWizz 00:32:17 We sat down with BIPOC Podcast Creators at Podcast Movement 2023 for an enlightening conversation! BIPOC Podcast Creators is a Black and Latina-owned organization with the mission of connecting people with opportunities that will help amplify both the presence and stories of Black, Indigenous, and creators of color in podcasting. “We want to own our own narratives, so we can continue to build a legacy beyond the podcasting industry.” Co-founders Tangia Al-awaji Estrada and Quezada Smith are both experienced podcast creators and community organizers, who have long done the messy work of fighting for equity and change. We sat down with BIPOC Podcast Creators at Podcast Movement 2023 for an enlightening conversation! BIPOC Podcast Creators is a Black and Latina-owned organization with the mission of connecting people with opportunities that will help amplify both the presence and stories of Black, Indigenous, and creators of color in podcasting. “We want to own our own narratives, so we can continue to build a legacy beyond the podcasting industry.” Co-founders Tangia Al-awaji Estrada and Quezada Smith are both experienced podcast creators and community organizers, who have long done the messy work of fighting for equity and change. false full 2 1