David shares his career journey from agency-side research to leading global measurement and analytics teams. He explains how his team supports advertisers by helping them understand what’s actually driving performance, using tools like incrementality testing, post-campaign analysis, and first-party data.

The conversation explores the growing importance of measurement in modern advertising, the evolution of platforms' analytics capabilities, and the challenges of helping clients move beyond surface-level metrics. David also reflects on how insights teams can better partner with marketing and business stakeholders to drive smarter decisions.

Guest:

David Iudica  –  Head of Global Measurement and Insights Analytics at Uber Ads, with extensive experience leading insights, marketing, and strategy teams across companies like Meta, Yahoo, MTV Networks, Turner, and Major League Baseball. He specializes in connecting data and strategy to drive measurable business impact and is known for building strong partnerships across organizations.

Useful links:

David Iudica on LinkedIn: https://www.linkedin.com/in/davidiudica/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Eric shares stories from his career working at the intersection of consumer behavior, technology, and product development. He discusses what it takes to turn complex innovation into something people actually adopt, and why many companies struggle to bridge that gap.

The conversation explores how insights teams can better align with product and business strategy, the importance of understanding real human behavior beyond the data, and the challenges of operating in fast-moving, high-expectation environments. Eric also reflects on lessons learned from both successes and setbacks, offering a grounded perspective on how research can drive meaningful growth.

Guest:

Eric Rasmussen  – Eric builds consumer intelligence systems that translate complex technology into scalable growth. With over 20 years of experience, he has led insights and UX research across companies like 23andMe, Groupon, eBay, and Yahoo. Today, through The Dansian Group, he advises AI and health-tech companies on aligning product innovation with real human adoption and market readiness.

Useful links:

Eric Rasmussen on LinkedIn: https://www.linkedin.com/in/ericrasmussen/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Janani shares her journey across agency, supplier, and client-side roles, and explains how her team supports go-to-market functions including sales, marketing, and customer experience. The conversation explores why researchers need to spend more time listening to stakeholders, and how AI is beginning to reshape research workflows.

Guest:

Janani Venkataraman – Director of Research & Insights at BILL. Janani leads research and insights supporting go-to-market teams including sales, marketing, and customer experience. With more than 15 years of experience across agency, supplier, and client-side roles, she has worked across industries including media, entertainment, SaaS, and fintech.

Useful links:

Janani Venkataraman on LinkedIn: https://www.linkedin.com/in/jananivenkataraman/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Kajoli Tankha – Head of Consumer Insights at Microsoft. She oversees research across AI, subscriptions, gaming, search, devices, and OS. Her team produces groundbreaking insights that inform product development and marketing strategies across Microsoft’s diverse portfolio.

With both client-side and agency experience, Kajoli has worked with top brands like Revlon, Lipton Teas, Pepsodent, General Motors, Gillette, Coca-Cola, and Bush’s Baked Beans, helping to shape strategies through actionable consumer insights.

Useful links:

Kajoli Tankha on LinkedIn: https://www.linkedin.com/in/kajoli-tankha/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Brianna Sylver – Nationally recognized innovation strategist and the founder and president of Sylver Consulting, a global research and strategy firm that blends Market Research, UX, and Business Strategy to drive growth and transformation. She works with Fortune 500 companies and city governments to unlock alignment and lead through complexity. Brianna is also the author of Leading Through Free Fall, a practical guide for leaders navigating uncertainty and change. Her insights have been featured in Forbes, Business Week, Fast Company, PDMA, QRCA, and HSM Management.

Useful links:

Download your ebook preview here: https://marketing.questionpro.com/free-preview-leading-through-free-fall

Brianna Sylver on LinkedIn: http://linkedin.com/in/briannasylver/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Nick King – Insight Director at AutoTrader and a consumer psychologist with deep experience in digital media and marketing. He has led insight and business intelligence teams at AutoTrader since 2007 and is known for championing the use of data to inform product and business decisions. Nick is also a visiting lecturer in consumer psychology at Anglia Ruskin University and a frequent conference speaker.

Useful links:

Nick King on LinkedIn: https://www.linkedin.com/in/nick-king-2125391/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Marilisa Beatty – Vice President of Qualitative Research at KJT with over 15 years of experience in global healthcare research. She has led qualitative research for pharmaceutical and biotech companies and is known for delivering rigorous, patient-centered insights through thoughtful study design and strong rapport with respondents.

Useful links:

Marilisa Beatty on LinkedIn: https://www.linkedin.com/in/marilisabeatty/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Laurie Michaels – Associate Director, Market Research at Innovation Partners. Laurie brings deep experience in applied market research, helping organizations turn insights into practical decisions. Her work focuses on stakeholder collaboration, clear communication, and ensuring research delivers real impact.

Useful links:

Laurie Michaels on LinkedIn: https://www.linkedin.com/in/laurieannmichaels/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Gary Rudman – Founder and president of GTR Consulting and has spent over 20 years researching young consumers across industries like retail, fashion, CPG, tech, gaming, media, and more. He has led hundreds of focus groups and is frequently quoted on youth culture in outlets such as the New York Times, the Washington Post, and BrandWeek. Previously, he worked as a planner at Foote, Cone & Belding and J. Walter Thompson, and as director of qualitative research at Teenage Research Unlimited.

Useful links:

Gary Rudman on LinkedIn: https://www.linkedin.com/in/garyrudman/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Susan Rose – Vice President of Strategic Marketing and Advisory Services at GovExec. With over 30 years of experience, Susan specializes in helping B2G and B2B organizations craft compelling stories and develop strategies that drive action. She leads research, moderates focus groups, and works closely with executives to shape messaging and thought leadership that resonates with decision-makers. An award-winning copywriter with expertise in both public and private sectors, Susan is passionate about marketing that delivers results and enhances the customer experience.

Useful links:

Susan Rose on LinkedIn: https://www.linkedin.com/in/susanrose001/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Giovanni Riggioni – Customer & Market Insights Manager at HP. He's a results-driven researcher offering over 18 years of experience providing actionable insights to a varied cross-section of clients and disciplines. He has a unique combination of methodological knowledge, research savvy, and business acumen, enabling him to effectively use research as a tool to address complex business questions.

Useful links:

Giovanni Riggioni on LinkedIn: https://www.linkedin.com/in/giovanniriggioni/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Jamie Ross-Skinner – Insights & Growth Director at ROAST (part of TIPi Group). Jamie leads the central insights function across ROAST’s agencies, translating data into consumer-centric strategies that guide client decisions. Having started client-side, he moved into agency life at WCRS before joining ROAST in 2018. Since then, he’s delivered competitor and consumer research and trend analysis to brands like HCA Healthcare UK, Rightmove, Trainline, and Best at Travel. He’s also a frequent speaker and industry commentator—recently headlining “Insights Chats” on transforming insights into action.

Useful links:

Jamie Ross-Skinner on LinkedIn: https://www.linkedin.com/in/jamie-ross-skinner/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Cecilia Rodriguez –  Research and Insights Leader at Discover Puerto Rico, where she uses data to understand traveler behaviors and trends, shaping marketing strategies that enhance the island's global tourism brand. With a background in consumer insights and destination marketing, Cecilia plays a key role in turning research into actionable insights that drive Puerto Rico’s tourism growth.

Useful links:

Cecilia Rodriguez on LinkedIn: https://www.linkedin.com/in/cecilia-m-rodriguez-mba-86624a16/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Brooke Reavey – Associate Professor of Marketing at Dominican University, where she teaches courses in market research, digital marketing, and strategy. Recipient of the John and Jeanne Rowe Distinguished Professorship in the Brennan School of Business, a two-time Fulbright Scholar, and founder and president of the Marketing Research Competition, a national program that bridges the gap between academia and practice, equipping students with the tools they need to succeed in the insights field.

Useful links:

Brooke Reavey on LinkedIn: https://www.linkedin.com/in/brooke-reavey/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Mary Hayes, Product Insights Manager at L&E Research, to explore the critical balance between AI efficiency and human connection in market research. Mary shares her unique career journey, the role of recruitment in data quality, and why empathy and communication remain irreplaceable in research. If you’ve ever wondered how to maintain quality insights in an AI-driven era, this conversation is packed with practical wisdom and real-world examples.

Guest:

Mary Hayes –  Product Insights Manager at L&E Research, where she leads a team dedicated to bridging the gap between recruitment and research. With a career spanning facility management, recruiting, programming, marketing, project management, and partnerships, Mary brings a 360-degree perspective to research operations. Her journey began in video editing and evolved through 13 years in hospitality and event management before she transitioned into market research, where she honed her organizational and planning expertise.

Useful links:

Mary Hayes on LinkedIn: https://www.linkedin.com/in/maryhayes082016/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:
Doug Keith – Founder of Future Research Consulting. Doug has extensive experience in both qualitative and quantitative research, specializing in blending strategic insight with practical solutions. He is passionate about driving innovation and helping businesses think beyond traditional approaches to stay ahead of market shifts.

Topics and timestamps:

[00:00] Intro 

[00:28] Doug Keith’s background and his journey to starting Future Research Consulting 

[03:00] The biggest changes in market research in recent years 

[04:33] The balancing act: Good, fast, and cheap in today’s research landscape 

[05:41] How AI is changing research workflows and removing strategic thinking 

[08:29] Strategic thinking vs. rushing through tasks in research projects 

[11:09] The importance of slowing down to improve outcomes 

[14:10] The dangers of outsourcing too much: Losing touch with the research process 

[16:53] How to avoid the trap of "safe" research and innovate in your approach 

[21:20] Take your time and bring something different to the table 

[23:27] The importance of helping the customer vs. just hitting internal KPIs 

[25:43] Doug’s advice for market researchers looking to stay ahead of industry trends 

[30:09] Outro

Useful links:

Doug Keith on LinkedIn: https://www.linkedin.com/in/doug-keith-futureresearch/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Josh LaMar – CEO and Co-Founder of Amplinate. With over 20 years of experience in UX and research, Josh has worked with industry giants like Microsoft and has a deep passion for transforming how businesses connect with their customers. Through Amplinate, Josh focuses on blending behavioral insights into research to help brands grow.

Topics and timestamps:

[00:00] Intro 

[00:34] Josh LaMar’s background and journey to founding Amplinate 

[01:38] The Preeminence Unbound framework 

[03:48] The importance of understanding customers to grow your business

[06:14] The role of research in connecting business strategy with customer needs 

[08:07] The relationship between AI and research

[09:58] Cross-cultural UX research and why it’s essential for global business strategies 

[13:39] How small tweaks to your product can drive significant business results

[15:08] Josh LaMar and Jay Abraham's upcoming book 

[17:37] Practical advice for entrepreneurs to innovate and grow their business 

[20:53] The power of customer conversations over surveys 

[23:55] Building better relationships in order to get better results

[26:58] Tips to create a customer-led, research-driven business 

[28:48] Book recommendations and influential people in the UX and business world

[31:10] Connect with Josh LaMar 

[31:36] Outro

Useful links:

Josh LaMar on LinkedIn: https://www.linkedin.com/in/joshlamar/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

This episode also explores the role of AI, the growing importance of behavioral data, and how brands can better understand consumers by observing their actions rather than relying solely on self-reported answers. 

Guest:

Andrew Moffatt –  CEO and Co-Founder of Qrious Insight. Andrew has over 25 years of global experience in the insights industry, having successfully built and led sales and operations teams across 20+ markets worldwide. He is dedicated to changing how market research integrates passive behavioral data to provide more accurate, actionable insights.

Topics and timestamps:

[00:00] Intro 

[00:41] Andrew Moffatt’s background and the journey to founding Qrious Insight 

[03:06] The transition from traditional survey methods to behavioral data 

[04:01] Why behavioral data solves today’s research problems 

[05:40] The advantages of passive data collection and its implications for research 

[06:22] How Qrious Insight tracks and collects behavioral data 

[08:03] How behavioral data complements traditional surveys 

[13:38] AI’s role in improving data collection and research workflows 

[15:50] The future of synthetic data and digital twins in behavioral research 

[18:06] Scaling behavioral research: Challenges and solutions 

[19:05] What type of projects can benefit from behavioral research 

[21:09] Advice for improving consumer panel management 

[23:05] Andrew’s recommended resources for research insights 

[25:11] Outro

Useful links:

Andrew Moffatt on LinkedIn: https://www.linkedin.com/in/andrew-moffatt-mrx/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

They explore the rise of synthetic fraud, how AI both threatens and strengthens research workflows, and what Tyler's learned from building a platform focused on quality from the ground up. Plus, Tyler offers candid advice on mentorship, trust-building, and the books that shaped his journey.

Guest:

Tyler Lewtan – CEO of Zintro and ThinkEasy. A former sales leader turned research innovator, Tyler is passionate about fighting fraud in sampling and improving quality in B2B qual and quant. He’s known for challenging the status quo with sharp insights and tinfoil-hat-worthy metaphors.

Topics and timestamps:

[00:00] Intro 

[00:45] Tyler Lewtan’s background and path to CEO 

[01:16] The data quality crisis: “Fake respondents have great margins” 

[02:18] Root causes: Inverted reputational risk and lack of accountability 

[02:41] How to rebuild accountability in sample sourcing 

[03:56] Client-side fraud prevention tips and sniff tests 

[06:01] Industry innovation vs. legacy methods 

[07:01] AI, synthetic respondents, and the role of inclusivity in research 

[08:17] How AI is reshaping research workflows—benefits and risks 

[09:16] Will AI take research jobs? Or just reduce demand for projects? 

[10:41] Big changes coming to the research industry 

[11:45] GenAI as both disruptor and fraud fighter 

[13:34] IP rights, ownership, and AI model governance 

[14:06] Counterintuitive research insights from a failed quant-to-qual pipeline 

[15:38] What researchers often get wrong: blind spots in automation 

[16:52] Mentorship, relationships, and in-person connection 

[17:58] How self-funded research helped shape Tyler’s thinking 

[18:31] Book rec: Never Split the Difference by Chris Voss 

[19:24] Where to connect with Tyler and final remarks

Useful links:

Tim Sanders on LinkedIn: https://www.linkedin.com/in/tyler-lewtan-7bb94546/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Tim Sanders – VP of Research & Insights at G2 and executive fellow at Harvard’s Digital Data Design Institute. Tim is a bestselling author and former Yahoo executive, known for his human-centric take on technology, strategy, and growth. At G2, he leads AI research and buyer trend analysis for the world’s largest software marketplace.

Topics and timestamps:

[00:00] Intro 

[00:38] Tim Sanders’ background and role at G2 

[02:35] Using AI for survey design, question logic, and visualizations 

[06:14] AI’s obsession with bias detection 

[07:37] Why “AI Always Included” became the 2025 headline 

[08:51] How to spot real vs. superficial AI in software tools 

[10:41] AI’s core value: optimization, personalization, automation 

[11:30] Understanding the AI agent gradient: From copilots to systems 

[14:16] Why enterprise buyers now prioritize adoption over ROI 

[17:41] The rise of central IT as the main AI funder 

[20:12] Why marketers must learn to speak to tech leaders 

[21:35] Which GTM strategies companies are overlooking most 

[23:05] 4 out of 5 buyers say AI has changed how they research 

[23:48] 29% of software buyers now start with a chatbot 

[24:06] How Google is losing ground to AI search in enterprise 

[25:35] The new buyer path: LLMs → review sites → vendor site 

[27:31] Why natural language platforms like G2 outperform static sites 

[29:55] Final advice: get rid of your traditional subscription model 

[33:02] Outro

Useful links:

Tim Sanders on LinkedIn: https://www.linkedin.com/in/timsanders

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

Guests:

Nik Blach – Former UX Data Research Lead at Epic Games, Nik worked on Fortnite, Fall Guys, and Rocket League. His work on MaxDiff surveys directly influenced cosmetic offerings in Fortnite, blending player preference data with real-time product strategy.

Rob Aseron – As former Director of UX Research at Zynga, Rob led benchmarking and competitive analysis during the company’s rapid growth. Now a consultant, he helps teams turn research into product strategy.

Vivek Bhaskaran – Founder and CEO of QuestionPro, Vivek has 20 years of experience building tools for scalable research. His work spans gaming, healthcare, HR, and CX, empowering teams to act fast on insights.
 

Topics and timestamps:

[00:00] Intro 

[02:08] What UX research looks like inside gaming companies 

[05:31] Scaling insights for massive player bases 

[08:21] How feedback changes games 

[12:33] The risks of simplifying games for mobile 

[15:06] Measuring “fun” in gaming: Is it even the right metric? 

[27:38] Qualitative vs. quantitative research workflows 

[30:24] Building feedback loops into the development process 

[32:58] Using surveys to answer PM questions 

[36:32] Feedback loops before release 

[38:35] AI in research: Use cases, challenges & wins 

[44:51] Future of survey design: AI-powered storytelling previews 

[49:22] Final thoughts 

[50:07] Outro

Useful links:

Follow Nik Blach on LinkedIn: https://www.linkedin.com/in/nikblach/

Follow Rob Aseron on LinkedIn: https://www.linkedin.com/in/robaseron/

Follow Vivek Bhaskaran on LinkedIn: https://www.linkedin.com/in/vivekbhaskaran/

Follow Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood/

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Aarti Bhaskaran – With 19 years of experience in market research, Aarti Bhaskaran is the Global Head of Research and Insights at Snap, leading research on audience behavior, media consumption, and emerging technologies like augmented reality.

Topics and timestamps:

[00:00] Intro

[00:26] Aarti’s background

[02:05] Exploring Gen Z’s social media consumption and expectations from brands

[4:44] How Gen Z’s approach to content differs from Millennials

[6:08] The evolution from filters to AR lenses

[7:44] AR’s role in word-of-mouth marketing

[11:08] How AR is used for product try-ons

[11:43] Snap’s mixed methodology approach

[13:20] Gen Z’s higher processing power

[16:25] The challenge of proving market research's value

[17:48] How researchers can better align their work with business goals

[19:39] What market researchers get wrong

[22:24] How AI is influencing market research

[23:04] Resources that have shaped Aarti's career

[25:18] How to connect with Aarti

[26:00] Outro

Useful links:

Follow Aarti Bhaskaran on LinkedIn: https://www.linkedin.com/in/aarti-bhaskaran-b1658414/ 

Follow Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood/

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Bob Fawson – With 19 years of experience in market research, Bob Fawson is the founder and CEO of Data Quality Co-Op, the industry's pioneering independent clearinghouse for first-party data quality.

Topics and Timestamps:

[00:00] Intro

[00:30] Bob’s journey

[01:37] What is Data Quality Co-op?

[04:56] The role of technology in data quality

[07:15] Data quality challenges

[09:50] AI & data quality

[11:26] Improving market research

[14:45] Advice for new researchers

[16:27] Storytelling in market research

[19:13] Closing remarks

Useful links:

Follow Bob Fawson on LinkedIn: https://www.linkedin.com/in/bob-fawson-2590168/

Follow Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood/

Learn more about QuestionPro: https://www.questionpro.com

Guest:

Jamin Brazil – Former Host of Happy Market Research Podcast, Co-founder of Decipher, former CEO of FocusVision (now Forsta), CRO at Voxpopme, and now COO at Parsec Education, an EdTech company.

Topics and Timestamps:

[00:00] Guest introduction

[01:30] Jamin’s Career Transition: From Market Research to EdTech

[02:10] The Broken Education System & Opportunities for Technology

[03:24] Why Jamin Started the Happy Market Research Podcast

[05:30] Early Challenges and Aspirations for the Podcast

[07:43] Behind-the-Scenes Stories from Hosting Hundreds of Episodes

[09:55] Memorable Guests and Historical Archive of the Industry

[11:14] Advice for Current Market Researchers

[12:40] Personal Stories: How Family Values Shaped Jamin’s Work Ethic

[14:38] Life Motto "You Get What You Earn"

Useful Links:

Follow Jamin Brazil on LinkedIn: https://www.linkedin.com/in/jaminbrazil/

Follow Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood/

Learn more about QuestionPro: https://www.questionpro.com

Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class service and software.

Prior to joining Schlesinger, Reed served as a General Manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar.

Find Reed Online:

LinkedIn: https://www.linkedin.com/in/reed-cundiff-3b0a181/

Schlesinger Group: https://www.schlesingergroup.com/en/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. We have a special guest today, Reed Cundiff. He is the chief executive officer as the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of qualitative and quantitative research solutions and has built and bought leading technology solutions which now provide companies best-in-class, both in terms of service and software. Prior to joining Schlesinger, Reed has served as a general manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar. Reed, thanks so much for making time for us and being on the Happy Market Research Podcast today.

[00:00:44]

Reed Cundiff: Thanks for having me, Jamin. It's a pleasure to be here.

[00:00:50]

Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. I'd like to start out with this context question. Tell us a little bit about your parents, what they did and how that informs what you do today.

[00:01:15]

Reed Cundiff: I love this question, and probably my mom in particular loves this question. Both my parents worked outside the home. My dad was a mechanical engineer at DuPont for over 30 years. And I have to say, he believed in a structured approach to pretty much everything in life as engineers sometimes do, and also had a real strong belief in efficient execution, whether that was at work, whether that was mowing the lawn or whatever the case may be. And so I think that kind of structured approach and focus on efficiency certainly has showed up in my work life and home life. The interesting blend was my mom was a change management and a talent consultant with Towers Perrin and Watson Wyatt and a few other organizations. And so she honestly built a career around the belief and the power of people and teams to be able to tackle pretty much anything in the world and just the importance of human capital within a business context. So together I feel like honestly, it's pretty logical that I ended up here. I couldn't have told you that at 22, but bent towards a structured understanding of the world and a focus on the people side of business has I think really driven me to where I am now.

[00:02:44]

Jamin Brazil: It is a special skill set that you possess and that has thankfully been installed by your family, that both probably in terms of DNA and also obviously observational. So that's super interesting.

Jessica has served as a teacher and journalist. She studied Physics at MIT, and holds a degree in physics from Harvard and an MFA in Poetry from the University of Wisconsin-Madison, 

Find Jessica Online:

LinkedIn: https://www.linkedin.com/in/jessica-nordell-48319748/ 

The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias: https://www.amazon.com/End-Bias-Overcoming-Transforming-Companies/dp/1250186188 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everyone. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil your host. Our guest today is Jessica Nordell, Author and Speaker. In 2001, she published The End of Bias: A Beginning. That will be the topic for today’s episode. Jessica has served as a teacher and journalist. She studied physics at MIT and holds a degree in physics from Harvard and an MFA in poetry from the University of Wisconsin, Madison. Jessica, welcome to the Happy Market Research Podcast.

[00:00:32]

Jessica Nordell: Thank you so much for having me.

[00:00:36]

Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys. For a limited time user seats are free. If you'd like to learn more or create your own account visit hubux.com. It is an honor to have you. I'm really excited about jumping into the topic of your book but before we do, I like to provide a little bit of context. Please tell us about your parents, specifically what they did and how that informs what you do today?

[00:01:07]

Jessica Nordell: That's such an interesting question. I think it was more- I'll tell you what my parents did. I think it was actually more kind of their approach to life that really influenced what I did with my own career. My dad is a retired physician. My mom was a counselor before my sister and I were born. Then after we were born, she stepped back from that role and shifted her attention to researching the stock market. She became kind of an auto didact with investments and kind of understanding companies and how to make sense of companies stock performances. That became her kind of main activity as we were growing up. I think it was really my parents kind of spirit of curiosity that really influenced my choices in my career. There was always this kind of attitude in my house that if you didn't know something, you should go find out the answer. We have a world book encyclopedia and whenever my sister and I had a question about something in the world, my parents would say, why don't you go look it up. I think that really fostered my spirit of curiosity and of just like trying to seek out answers all the time. Which then became my career really as a journalist. That's what we do. We try to uncover what's really going on and try to understand a particular issue from all angles.

[00:02:40]

Jamin Brazil: What year did your mom make the career shift to stock analysis?

[00:02:45]

Jessica Nordell: I think it would have been sort of the early 80's.

[00:02:49]

Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands. 

Find Emmanuel Online:

LinkedIn: https://www.linkedin.com/in/emmanuelprobst/ 

Website: https://www.ipsos.com/en-us 

Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning/dp/1576879828 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus 

Full-time online 

Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Hi, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Dr. Emmanuel Probst, the global leader of brand Thought Leadership and Senior Vice President of Brand Health Tracking at Ipsos. He's also an author and professor at UCLA. Founded in 1975 and headquartered in Paris, France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5000 brands. Emmanuel, thank you so much for joining me on the Happy Market Research podcast today.

[00:00:34]

Emmanuel Probst: Jamin, thank you so much for having me on the show, and it's so great to be connecting with you and reconnecting with your audience, your community. It's always a pleasure coming on the podcast.

[00:00:47]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications, Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSNUs program at B-R-O-A-D. msu. edu/marketing. Again, B-R-O-A-D-.-M-S-U. edu/marketing. WX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited, time user seats are free if you'd like to learn more or create your own account visit HubUX.com. So on September 7th, 2021, you released Brand Hacks, how to build brands by fulfilling the customer quest for meaning. It had outstanding content, like I went through that book, I literally read that book three times on a trip to Europe there and back. And it was transformational for me,

Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting.

She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. 

Find Susan Online:

LinkedIn: https://www.linkedin.com/in/fadersusan/ 

FaderFocus: https://www.faderfocus.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus 

Full-time online 

Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Susan Fader, keynote speaker and founder of Fader Focus. Susan has run Fader Focus as a business strategist and transformationalist catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get unstuck, reframing their energies, their conformational biases, and the traditional ways of segmenting their customers. Susan, welcome back to the Happy Market Research Podcast.

[00:00:36]

Susan Fader: I'm very happy to be here and talk with you again.

[00:00:42]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number 1 ranked insights and analytics degree in three formats, full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full-degree program, simply begin with one of their three-course certifications, Insights Design, or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad. msu. edu slash marketing, again broad. msu. edu/marketing. Hub UX is a research operations platform for private panel management, qualitative automation, including video edition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Before we get into the core content, I wanted to talk briefly about your speaking. You have been a speaker since I've known you anyway, various industry events, but more recently you've been brought in for corporations to talk to them and their off-sites. I'm just curious, is this a trend for your career, and what are they bringing you in for?

[00:02:13]

Susan Fader: They're bringing me in for really my original thinking of reframing how you think about business challenges, because a lot of businesses are like these cars that are stuck in the mud and the tire keeps spinning and you're doing the same thing.

Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands. 

Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts.  

Find Anne Online:

LinkedIn: https://www.linkedin.com/in/annebeall/ 

Website: https://beallrt.com/ 

Strategic Market Research: A Guide to Conducting Research that Drives Businesses: https://www.amazon.com/Strategic-Market-Research-Conducting-Businesses/dp/B0BMSNY2C2/ref=sr_1_1?crid=35L8235YT857C&keywords=strategic+market+research&qid=1669655461&sprefix=%2Caps%2C114&sr=8-1

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022

The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,

And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jam Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Anne Beall, founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today's top brands. Anne holds a PhD from Yale and has worked at Boston Consulting Group and National Analysts. Anne, thank you very much for joining me on the Happy Market Research podcast today.

[00:00:27]

Anne Beall: Well thank you for having me. I feel so happy just being here.

[00:00:35]

Jam Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022, if you can't commit to their full degree program simply begin with one of their three core certifications. Insights design or insights analysis. In addition to the certification all the courses you complete will build towards your graduation. If you're looking to achieve your full potential check out MSNU's program at B-R-O-A-D.msu.edu/marketing. Again, B-R-O-A-D.msu.edu/marketing. HubUX is a research operations platform for private panel manage...

Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation. 

Prior to starting Alpha-Diver, Hunter served as a Consultant for WPP in Global Insights, Strategy, and Innovation. Additionally, he served as an Innovation Strategy Mentor at The Brandery.

Find Hunter Online:

LinkedIn: https://www.linkedin.com/in/hunterthurman/

Alpha-Diver: https://www.alpha-diver.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022

The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,

And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Hi everyone. You're listening to the Happy Market Research podcast. Our guest today is Hunter Thurman, President of Alpha-Diver. Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identify the best moments for activation. Prior to starting Alpha-Diver, Hunter served as a consultant at WPP and Global Insights of Strategy and Innovation. Additionally he served over a decade as an innovation strategy mentor at the Brandery. Hunter, welcome to the Happy Market Research podcast.

[00:00:36]

Hunter Thurman: Great, thank you. Great to be here.

[00:00:41]

Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022. If you can't commit to their full degree program, simply begin with one of their three core certifications. Insights design or insights analysis. In addition to the certification all the courses you complete will build towards your graduation. If you're looking to achieve your full potential check out MSNU's program at B-R-O-A-D. M-S-U. edu/marketing. Again, B-R-O-A-D. M-S-U. edu/marketing. WX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys.

Prior to starting his own consulting firm, Marbue has served as the Head of Customer Experience at Chase, Global Lead of Customer Experince at Amazon, and Senior Director of Customer Experience Measurement at Microsoft. 

Find Marbue Online:

LinkedIn: https://www.linkedin.com/in/marbue-brown-43a8a52/  

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Our guest today is Marbue Brown, founder of the Customer Obsession Advantage and author of the "Blueprint for Customer Obsession." Prior to starting his own consulting firm, Marbue has served as the head of customer experience at Chase, global lead of customer experience at Amazon, and senior director of customer experience management at Microsoft. Marbue, thank you very much for joining us on the show.

[00:00:36]

Marbue Brown: Jamin, it's a pleasure to be with you and looking forward to having a very stimulating discussion.

[00:00:45]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's programs at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition question and surveys. For a limited time, user seats are free.

You are listening to the happy market research podcast. 

Be warned, today's episode is a bit self serving. 

In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation.

Why?

Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that adapts to changing trends. Brands don't even have time to create ads that can benefit from trends. By the time these trends hit their radar they are already on the down in favor of something else.

Keeping track of today's consumers is like watching humming birds on crack. 

Its a bit fun, but impossible to do for very long.

At the same time, recruiting quality particpants for either qual or quant is getting harder and more time consuming. 

HubUX was setup to solve this. How? By recruiting on social meida platforms like TikTok and screening particpants via a robust survey tool that includes video auditions. 

Today, about 60% of the projects done on hubux are surveys. These surveys include several video openends. The rest of the projects are automating IDIs and Focus Group workflow.

With the activity on our platform being video data collection our clients have been asking for a way to quickly analyze their video data. 

This lead us to a decision: Build a video analytics tool (this is really really hard by the way) or partner with the leader in video analytics, Voxpopme. 

I reached out to their leadership. 

After a few conversations we quickly came to the conclusion that combining forces would increase the probability that we own the video feedback space. 

On October 26th, 2023 we announced the merger of hubux and voxpop. 

From my view, the combination of automated research operations and video analytics represent the biggest change in our industry since the invention of surveys in the 1920s, focus groups in 1937, and online surveys in the 1990s.  

You all know me and my histroy. I may have done the first online survey for commerical purposes in the 90s while at Macro Consulting. Dispite the fact that my dislexia makes reading a bit challenging, my brain helps me to see patterns in the market. And it is abundantly clear that video will play a major part in every modern brands' insights department. 

The following is the recording of the live announcement that was streamed on 20+ platforms with Jenn Voguel, CRO, and Voxpop cofounder and CPO, Andy Barraclough. 

Enjoy!

Find Voxpopme Online:

Website: https://site.voxpopme.com/LinkedIn: https://www.linkedin.com/company/voxpopme/?originalSubdomain=uk Press Release: https://site.voxpopme.com/news/industry-leading-qualitative-tech-platform-voxpopme-acquires-research-ops-platform-hubux/ 

Find HubUX Online:

Website: https://hubux.com/ LinkedIn: https://www.linkedin.com/company/hubuxr/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: “Clap Along” by Auditionauti: https://audionautix.com

Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in the United States. 

Prior to joining MSMUR’s program as Executive in Residence, Michael served 27 years at MaritzCX, 11 of which were as the President and CEO. Meritz is a Customer Experience company rebranded as InMonent. Michael stated his career on the client side at General Motors. 

Find Michael Online:

LinkedIn: https://www.linkedin.com/in/michael-brereton-a35a7620/ Website: https://broad.msu.edu/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey, everybody. I'm Jamin, host of the Happy Market Research Podcast, which you're listening to. Our guest today is Michael Brereton, executive in residence at the Department of Marketing at Michigan State University. Before joining the MSMUR's program as the executive in residence, Michael served for 27 years at MaritzCX, 11 of which were as the president and CEO. Maritz is a customer experience company rebranded as InMoment. Michael started his career on the client side at General Motors. Michael, thanks so much for joining me on the podcast.

[00:00:37]

Michael Brereton: Hi. It's great to be here Jamin, as always.

[00:00:45]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research program delivers the number-one ranked in science and analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three-course certifications: Insights Design or Insights Analysis. In addition to the certification, all the courses you at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. So this is part of our series of introduction into market research. This will be one of the chapters in an upcoming book that I'm co-collaborating on with people like yourself, "The Market Research Field Guide". Today we're going to be talking about customer satisfaction, specifically as a discipline inside of market research. What do you see in a modern context as the primary business questions that customer satisfaction is addressing?

[00:02:17]

Michael Brereton: I think where we are evolving to ...

Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands. 

Find Emmanuel Online:

LinkedIn: https://www.linkedin.com/in/emmanuelprobst/ Website: https://www.ipsos.com/en-us 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey, everybody. I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Emmanuel Probst, the Global Leader of Brand Thought-Leadership and Senior Vice President of brand health tracking at Ipsos. He's also an author and professor at UCLA. Founded in 1975 and headquartered in Paris, France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and services more than 5,000 brands. Emmanuel, thank you very much for joining me on the Happy Market Research Podcast.

[00:00:36]

Emmanuel Probst: Jamin, thank you for having me on your show. Really appreciate it. Always great connecting with you and your listeners.

[00:00:45]

Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number-one ranked insights and analytics degree in three formats. Full-time on campus, full-time online, and part-time online. New for 2022. If you can't commit to their full degree program, simply begin with one of their three core certifications, insights, design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSN news program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. This interview is part of a series on market research basics, and our conversation is going to be focused really on your wheelhouse, which is tracking research. You've done this for decades. It's amazing.

[00:02:08]

Emmanuel Probst: For a number of years, indeed.

[00:02:11]

Jamin Brazil: Number of years. And for some of the world's - actually, the world's largest brands across sectors, which is really interesting. So my first question, and let's provide some context for the listeners. What business questions does tracking research address?

[00:02:26]

The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Today Abercrombie & Fitch has over 44,000 employees serving 854 locations. 

Prior to joining Abercrombie & Fitch, Kate served in the research function at Disney Parks, Doner, The Martec Group, and Rocket Companies.

Find Kate Online:

LinkedIn: https://www.linkedin.com/in/katherineecaldwell/ Abercrombie & Fitch: https://corporate.abercrombie.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hi, everyone. You're listening to the Happy Market Research Podcast. I am Jamin Brazil, your host. Our guest today is Kate Ioas, senior customer insights at Abercrombie and Fitch. The original Abercrombie and Fitch was founded in 1892 in New York city by David T. Abercrombie. He was an outfitter for the elite outdoorsman. Today Abercrombie and Fitch has over 44,000 employees serving 854 locations. Prior to joining Abercrombie and Fitch, Kate served in the research function at Disney parks, the MarTech group, and rocket companies. Kate, welcome to the podcast.

[00:00:39]

Kate Ioas: Thank you so much. Really happy to be here.

[00:00:43]

Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full-time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSU's program at broad. msu. edu/marketing, again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. It's a huge honor to have you here. And as always, I like to provide a little bit of context for our listeners. Let's start with the first question. What did your parents do, and how did that inform what you do today?

[00:01:53]

Kate Ioas: For sure. So kind of interesting. So I'm obviously big in the corporate world and neither of my parents really were. My dad was actually a teacher growing up and he volunteered a lot in our school, as did my mom. Taught us art lessons, were involved in all the school carnivals and after prom and all that.

Insights Marketing Day 2022: 

Location: Chicago, ILDate: October 6, 2022Tickets: https://events.bizzabo.com/imd-chicago-2022 Website: https://www.insights-marketing.org/ 

Find Ashley Online:

LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/ Little Bird Marketing: https://littlebirdmarketing.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, you are listening to the Happy Market Research Podcast. This is a special episode. I am partnering with Little Bird Marketing. I have my good friend, Ashley Le Blanc, who is joining us today. We are going to be talking about Insights Marketing Day. This is an annual event that is hosted in Chicago, and I hope you can make it. So Ashley, welcome to the show.

[00:00:27]

Ashley Le Blanc: Thanks for having me. I'm excited to talk about Insights Marketing Day. It's one of my favorite events.

[00:00:33]

Jamin Brazil: You know, mine, too. I've been to it for the last couple of years. I always get a ton out of it. You have a great speaker lineup. So why don't we start there? Talk to us a little bit about some of your highlighted speakers.

[00:00:44]

Ashley Le Blanc: What I love about our speaker lineup- of course, this is an event that is geared towards people with a marketing mindset, but we really try to pull our speakers from lots of different industries. So we have Andy Crestodina, he is a fan favorite. He's been at several of our Insights Marketing Day. He's Chicago based, he's from Orbit Media, but he's kind of like our web and SEO guru. So for anyone who has questions about how do I rank for certain keywords, how do I get my website optimizing the correct way, he is the go-to person. He's personally one of my favorite speakers. We'll have other insights professionals like Sequoia Glen, Bob Farrow from Trusted Talent. He's going to be talking a little bit about employee retention, which is always a fun topic. David Paul from Dialsmith and Lillian Labs. So lots of people from in the industry and then several people that are from more of a marketing background or even a growth strategies background too.

[00:01:48]

Jamin Brazil: And of course we have Priscilla McKinney who will be opening the day, as well as I believe speaking. She's got a couple topics, one centered around five LinkedIn tips for conference follow up. By the way conference follow up, conferences are the biggest marketing expenditure in most of our budgets. And we leave so much money on the table because we are not really farming the land after we've sewn the seed, using the metaphor. And so that's going to be super valuable.

She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. 

Find Susan Online:

LinkedIn: https://www.linkedin.com/in/fadersusan/ FaderFocus: https://www.faderfocus.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. This is a segment that we've been starting, gosh, this is our second installment called Fader's Corner. I just made that up. Susan Fader, founder of FaderFocus. What do you think about the name, Susan?

[00:00:19]

Susan Fader: We'll come up with a better one.

[00:00:26]

Jamin Brazil: Anyway, many of you already know Susan. Susan has run Fader Focus as a business strategist and transformalist catalyst specializing in qualitative methods and strategic consulting, and she's done that for a little while. She helps clients achieve focus and get unstuck reframing their energies, their conformational biases, and the traditional ways of segmenting customers. Susan, thank you for joining me on the Happy Market Research Podcast.

[00:00:58]

Susan Fader: It's wonderful to be here.

[00:01:00]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research program delivers the number one ranked in science and analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operation's platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. So part of every researcher toolbox is customer segmentation. Everybody that listens to this podcast has had some level of exposure and probably is a practitioner of customer segmentation but just to level set, this is the process by which you derive your customer segments. You move the broad audience into individual groupings and those groupings are based on common characteristics, most commonly things like income,

Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. 

Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. This data is used by top brands including Nike, HBO, YouTube, McDonald’s, LEGO, and Disney.

Prior to starting The Family Room, George was a Senior Vice President at Saatchi and Saatchi Advertising. 

Find George Online:

LinkedIn: https://www.linkedin.com/in/george-carey-250676/ The Family Room: https://familyroomllc.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hi everybody, welcome to the podcast. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Our guest today is George Carey, founder and CEO of The Family Room. Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracker with a proprietary framework called Passion Points. This data is used by top brands including Nike, HBO, YouTube, McDonald's, Lego and Disney. Prior to starting The Family Room, George was a Senior Vice President at Saatchi and Saatchi Advertising. George, welcome to the show.

[00:00:45]

George Carey: Thanks, Jamin. I'm happy to be here.

[00:00:46]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications; Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSN news program at b-r-o-a-d dot m-s-u dot e-d-u/marketing. Again, b-r-o-a-d dot m-s-u dot e-d-u/marketing.

WX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit have u-x dot com. It's a huge honor to have you here. I got a fair amount of exposure to Passion Points. I'm excited about talking about that topic but I wanted to provide a little bit of context for our audience. Everybody knows that emotion is really important. In fact, it has never been more important for brands to connect to consumers at ...

Founded in 2020, Apollo provides access to 2M healthcare stakeholders worldwide — including physicians, patients, caregivers, and allied healthcare professionals — serving the life science insights industry on its mission to accelerate health innovation to improve life. 

They support 80 of the top global-100 life science firms, as well as global market research agencies and consultancies, across 14 different countries in the Americas, Europe, and Asia.

Prior to joining Apollo, Dan has been part of the bedrock of the market research industry serving as CEO of InCrowd, Managing Partner of Reimagine, Chief Client and Marketing Officer of Lightspeed, and GM of Global Market Insite.

Find Daniel Online:

LinkedIn: https://www.linkedin.com/in/daniel-s-fitzgerald-024a2926/ Apollo Intelligence: https://apollointelligence.net/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, you're listening to the Happy Market Research Podcast. This is take two. I'm with Dan Fitzgerald, CEO, and president of Apollo Intelligence. Founded in 2020, Apollo provides access to 2,000,000 healthcare stakeholders worldwide, including physicians, patients, caregivers, and allied healthcare professionals, serving the life science insights industry on its mission to accelerate health innovation to improve all of our lives. They support 80 of the top global 100 life science firms as well as global market research agencies and consultancies across 14 different countries in the Americas, Europe, and Asia. Prior to joining Apollo, Dan has been part of the bedrock of the market research industry, serving as CEO of InCrowd, managing partner at Reimagine, chief client and marketing officer at LIGHTSPEED, and general manager of GMI, Global Market Insight. One of my biggest customers at Decipher. Dan, it is an absolute privilege to have you on the show. Thank you for joining me.

[00:01:10]

Dan Fitzgerald: Hey, Jamin. And it's great to be with you as well.

[00:01:15]

Jamin Brazil: The Michigan State University's Master of Science in marketing and research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part-time online. New for 2022 if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSM U's program at B-R-O-A-D dot MSU dot edu slash marketing. Again,

She helps clients achieve focus and get “un-stuck,” reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. 

Find Susan Online:

LinkedIn: https://www.linkedin.com/in/fadersusan/ FaderFocus: https://www.faderfocus.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Welcome you're listening to the happy market research Podcast. I'm Jamie Brazil your host. Today we have a special guest, Susan Fader. Founder of Fader Focus. For the last 34 years Susan has run Fader Focus as a business strategist and transformationalist catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get in quotation marks unstuck. Reframing their energies, your energies. Also helping them with really addressing the conformational bias that all of us have when we're approaching specific problems or market challenges. One of the things that I found really standoutish about Susan is she applies a no holds barred or no sacred cows view or approach to the problems that her clients are facing or even the market is facing more broadly. And so, with that kind of a framework it really allows someone to come in with a fresh perspective and reframe for us as researchers or as executives, the market what they want and what we can deliver to them. And so with that, Susan, I wanted to welcome you to the Happy Market Research podcast. 

[00:01:18]

Susan Fader: Thank you. Very excited to be here.

[00:01:22]

Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications. Insights design or insights analysis. In addition to the certification all the courses you complete will build towards your graduation. If you're looking to achieve your full potential check out MSNU's program at B-R-O-A-D.M-S-U.E-D-U/marketing. Again, B-R-O-A-D.M-S-U.E-D-U/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time user seats are free. If you'd like to learn more or create your own account visit hubux.com. In April,

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

This is the second and final post in our series on how generations are viewing the job market and what you can do to ensure you are well prepared for whatever comes. 

Background

In our first episode in this series, we talked about the impact of the US economy on the job market. We also looked at how concerned people actually are about being laid off in the next 12-months. But, with every cloud is a silver lining. In this case, that silver lining is for employers who expressed that there will be some major benefits with a more balanced job market. 

If didn’t tune into that episode, you can find the link in the show notes:

https://happymr.com/ep-562-intergenerational-views-on-the-job-market/

Today, we will be addressing:

How are generation preparing for changes to the job market? What advice would members of different generations give to the unfortunate souls that are laid off?

Why Do Companies Do Layoffs? 

Bad news is bad news. But, understanding the why can help many of us mentally cope with aftermath. 

So, you may find it helpful to understand the business rational for layoffs. And, by understanding a bit more about why companies do layoffs you are more likely to recognize when they are coming and be proactive to avoid or even profit from them. 

Overall, the 300 people we interviewed were positive about the job market despite the difficulties many companies are and will face because of the recession. There will be a lot of job transition as some companies thrive while others suffer and even go out of business. Here is what a few people said,

https://youtu.be/0Zvdma8OOPM

https://youtube.com/shorts/TaukU8q-puw?feature=share

I can speak to the topic of layoffs with some authority. Having built a company from 0-200 full time employees and having been the CEO of a 400-person firm, layoffs are a normal part of any company’s lifecycle. There are a few reasons for this:

Reason 1: Obsolete Function

Healthy companies are in a perpetual state of improving both profitability and growth. Put simply, they invest in systems, people, and technology that allows them to make more money with less resources.  

Here is an example from the warehousing industry: Hiring challenges, workers’ comp, and the promise of more efficient and profitable operations are forcing companies to invest in warehouse automation. Definitionally, automation is designed to replace people. By replacing people companies realize a significant amount of savings over time along with productive improvements. 

Reason 2: Improved Profits

Lower wages in other countries are driving companies to move jobs from the US. For many US companies that have 50+ employees doi...

Schlesinger Group is a technology-led data company that delivers a broad range of qualitative and quantitative research solutions to connect human answers to business questions as a single point of access to your worldwide audiences. 

Prior to starting joining Schlesinger, Joe founded Quotus, a research operations company. He also served as Senior Vice President of Operations at Ipsos and Sr. Manager - Competitive Intelligence at Procter & Gamble. 

Additionally, he is a Mentor and Entrepreneur in Residence at Cedarville University. 

Find Joe Online:

LinkedIn: https://www.linkedin.com/in/joe-mulvaney-61583b8/ Schlesinger Group: https://www.schlesingergroup.com/en/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Hey everybody. This is Jamin. Today, we are joined by Joe Mulvaney. Senior vice president of North America for qualitative at Schlesinger Group. Schlesinger Group, as all of you know, is a technology led data company that delivers a broad range of qualitative and quantitative research solutions to connect human answers to business questions. Prior to joining Schlesinger, Joe founded Quotus, which is a research operations company. He's also served as senior vice president of operations and Ipsos, and senior manager of competitive intelligence at Proctor & Gamble. Additionally, and this one is near and dear to my heart, he is a mentor and entrepreneur residence at Cedarville University. Joe, welcome to the podcast.

[00:00:49]

Joe Mulvaney: Thank you, Jamin. Happy to be here.

[00:00:53]

Jamin Brazil: The Michigan State University's Master of Science in marketing research program, delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022. If you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design, or insights analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSU program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video addition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. It is an honor to have you. I saw your note on LinkedIn or your update on LinkedIn regarding your transition to Schlesinger I want to say about a month ago. I thought that was so interesting.

Founded in 2008, The Palmerston Group is a qualitative market research agency. 

Prior to joining The Palmerston Group, Daniel served in senior roles at Young & Rubicam, Research International, and Synovate. He is also a professor at Humber College in Toronto Canada. 

Daniel has two active TikTok channel. danielberkal and thepalmerstongroup. 

Find Daniel Online:

Email: daniel.berkal@thepalmerstongroup.com TikTok: https://www.tiktok.com/@danielberkal TikTok: https://www.tiktok.com/@thepalmerstongroup LinkedIn: https://www.linkedin.com/in/danielberkal/ The Palmerston Group: https://www.thepalmerstongroup.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:03]

Jamin Brazil: Hey, everybody. Today we are joined by Daniel Berkal. He is the SVP of Research at the Palmerston Group. Founded in 2008, the Palmerston group is a qualitative market research agency. Prior to joining the Palmerston group, Daniel served in senior roles at Young and Rubicon, Research International, and Synovate. He also is a professor at Humber College in Toronto, Canada. Daniel is a huge TikToker, in fact, I believe that he has the number one channel in TikTok for market research purposes. You can find him personally under his first and last name altogether, Daniel Berkal, and you can also find him with the handle The Palmerston Group, and I'll include links to both of those in the show notes. Daniel, welcome to the show.

[00:00:54]

Daniel Berkal: Thank you very much. Thanks for having me. It's a pleasure to talk to you.

[00:01:00]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at BROAD.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. So you had jumped in with both feet into TikTok, both from an educational perspective and also as an entertainer. The content that you generate is just fantastic. You post, I think you post daily. It certainly feels like that, from my feed.

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

This is one of a two-part series on how generations are viewing the job market and what you can do to ensure you are well prepared for whatever comes. 

Background

The US job market has enjoyed one the of the longest periods of prosperity despite many economic challenges. However, anxiety about job security is on the rise according to research done by Joblist.com: 

“The job market remained relatively stable in Q2 despite growing concerns about the broader health of the economy. Job growth continues to be strong, and the unemployment rate is holding steady at 3.6% – its lowest rate since January 2020. Yet, as consumers and businesses grapple with inflation, rising interest rates, continued supply chain and COVID-19 disruptions, many worry that a recession is around the corner. Although the job market has proven largely resilient up until this point, the future outlook appears increasingly uncertain.”

This was published on July 11th, 2022. 

Fastforward 2 weeks. And, on July 28th, 2022 the US Bureau of Economic Analysis reported that the economy contracted for the send straight quarter hitting a widely accepted rule of thumb for a recession.

Given these uncertain times, we did our own research to understand how generations are viewing the job market and how we can survive it. We’ll cover three main points: 

How concerned are generations about being laid off in the next 12-months? What game plans do generations have if they are laid off?What advice would members of different generations give to survive a layoff?

This podcast will focus on point 1. We’ll address points 2 and 3 in next week’s episode. 

Job Market Outlook

Our survey was conducted using HubUX and included Video Questions instead of text-based open ends. These video open ends along with using Research Defender’s screening API, ensured we were talking to real humans. 

Gen Z and Millennials are significantly more concerned that they’ll be laid off in the next 12-months than Gen X and Boomers (those of us over 41 years old).

We asked 300 people, “How concerned are you about being laid off in the next 12-months?”. Gen Z and Millennials stated they are two times more concerned than older generations. 

Q7. How concerned are you that you may be laid off in the next 12-months?  by Q1. What is your age?

Gen ZMillennialGen XBoomerI am not concerned at all43% 33% 55% 81% I am somewhat concerned30% 40% 32% 8% I am very concerned26% 27% 14% 11% 

Key Takeaways: 

We then asked our participants a few video questions about their view on the economy and here is what they said. Please note that I choose the videos that had the broadest representation of what was said.

Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcription, multimedia localization, and interpretation services.

Prior to founding Multilingual Connections, Jill Culture was a Diversity & Language Consultant to Chipotle and started her career as an English and Spanish teacher to elementary school students. 

Find Jill Online:

LinkedIn: https://www.linkedin.com/in/jillkbishop/  Website: https://multilingualconnections.com/  

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, welcome. You are listening to the Happy Market Research Podcast. I'm Jamin Brazil and I'm going to try to get through this intro in this take. Today we are joined by Jill Kushner Bishop, the founder and CEO of Multilingual Connections. Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcripts, multi-media localization, and interpretation services. Prior to founding Multilingual Connections, Jill, she was the cultural and diversity and language consultant to Chipotle and started her career as English and Spanish teacher to elementary school students. Jill, welcome to the podcast.

[00:00:43]

Jill Kushner Bishop: Thank you so much. I'm happy to be here.

[00:00:45]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats, full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all the course you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. Language is really important and I am very thankful for how you started your career and the service you had towards our young people.

[00:02:04]

Jill Kushner Bishop: Thank you. Language has always been such an essential part of who I am and what I do and I was excited to bring language and culture and the understanding of the connection between the two, to all different ages.

[00:02:17]

Find Aryn Online:

LinkedIn: https://www.linkedin.com/in/arynodonnell/ Website: https://www.fieldwork.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey, everybody. Thanks for tuning in. You're listening to The Happy Market Research Podcast. We are joined today by Aryn O'Donnell, Vice President of Corporate Services at Fieldwork. Many of you know Fieldwork as one of the big three field organizations here in the U. S. I've used them for many years. Aryn, it is an honor to have you on the show. Thank you so much for joining me.

[00:00:26]

Aryn O’Donnell: Well, thank you so much for having me. I love all the guests that you have on here, so it's really an honor to be a name among so many of the wonderful guests that you get to chat with on the show.

[00:00:39]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats, full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, Insights Design, or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at broad.MSU.edu/marketing. Again, broad.MSU.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Yeah. Well, I mean, ironically, I think most of us, if not all, have probably been in a Fieldwork facility. So I'm really curious, you've been there 11 years and I want to talk a lot about that journey. But, before we do, how did you first hear about market research?

[00:02:01]

Aryn O’Donnell: Well, I have to admit, when I took my first job with Fieldwork, I had no idea what market research was. After college, I really had no idea what I wanted to be when I grew up. And just by different connections, I was able to work as a client service specialist in my hometown of Denver with the Fieldwork team. And growing up, there was always an element of market research that I was interested in, but I never knew the vocabulary around it. I really enjoyed learning about people and their motivations and decision-making processes. And once I started working as a client service specialist, I really began to better understand why so many companies use research and in...

Today I’m joined by Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs.

MRMW Virtual Summit 2022

Website: https://www.mrmwsummit.com/ 

Find Sebastian Online:

LinkedIn: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/ Website: https://www.kaiser-x.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, welcome to the Happy Market Research podcast. I am joined today by Sebastian Syperek. I'm probably mispronouncing your last name and I do apologize for that. This interview is being done in conjunction with MRMWs virtual summit that is being held on July 6th and 7th. The MRMW virtual event has 25 top level speakers, case studies from over 20 different industries, and over 1,000 attendees. It is heavily focused on APAC and Europe, and you will absolutely want to join this conference. The interviews as - the panel conversations and the talks will be available post-conversation or post-event if you'd like to consume it there. Sebastian currently is the head of CX and UX Kaiser X Labs. Sebastian is a psychologist with a focus on quant research with almost two decades of experience in both market and UX research. He has worked for agencies, including Ipsos as well as a number of corporate companies including eBay. Currently active as principal CX and UX research within the Elion Group, Kaiser X Labs, he is also a crypto and Blockchain expert. Sebastian, thank you for joining me on the Happy Market Research podcast.

[00:01:22]

Sebastian Syperek: Thanks a lot, Jamin. I'm really happy to be here. Thanks for the slot and telling a little bit about my tour next week and some other questions from the research scene.

[00:01:37]

Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked in science and analytics degree in three formats, full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Yes, I'm very excited about having you on the show. It is absolute honor.

Erin Sowell, founder of Thoughtful Research. Thoughtful Research helps businesses understand and meet the sustainability, inclusion, and wellness needs of their customers and employees. 

Find Erin Online:

LinkedIn: https://www.linkedin.com/in/erinsowell/ Email: erin.sowell@thoughtfulresearch.com Website: https://www.thoughtfulresearch.com/ 

Find Chris Online:

LinkedIn: https://www.linkedin.com/in/hauckeye/ Email: chris@hauckeye.com Website: https://www.hauckeye.com/  

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Today is July 4th, 2022, happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their whole degree program, simply begin with one of their three course certifications, Insights Design, or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at BROAD.MSU.edu/marketing. Again, BROAD.MSU.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account visit HubUX.com. If you are in the US, Happy Independence Day. I'm going to provide a bit of a history lesson along with some editorial privilege that I'll be taking. Given current events, some of you may find this offensive, so I'm apologizing ahead of time. My intent is to help ensure that we as research professionals can continue to have productive conversations and keep open minds during these highly emotional times. Two hundred and forty-six years ago on July 4, 1776, the Continental Congress formally adopted a declaration of independence. From then on, the Fourth of July became the day that we as Americans celebrate as a birth of American independence. But independence from what exactly? Well, in short taxes without representation, but put more simply taxes without direct benefit. According to Wikipedia, American colonists objected to being taxed by the British Parliament,

Founded in 2010, Alter Agents is based in Los Angeles California and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision-making.

Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagnostic Research. 

Find Rebecca Online:

LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ Website: https://alteragents.com/ “Influencing Shopper Decisions” by Rebecca Brooks: https://alteragents.com/book-influencing-shopper-decisions 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody. I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Rebecca Brooks, founder and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles, California and is a full service strategic market research consultancy re-imagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall and Partners, Dialogue, and Diagnostic Research. Rebecca, welcome to the show.

[00:00:35]

Rebecca Brooks: Thanks, Jamin. Happy to be here.

[00:00:40]

Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubUX.com. I guess, I should say welcome back to the show. You were on pre-COVID.

[00:01:51]

Rebecca Brooks: Was it pre-COVID? No, it was early COVID because-

[00:01:56]

Jamin Brazil: Oh early COVID. That's right.

[00:01:57]

Rebecca Brooks: Yeah. It was like towards the end of- or maybe, the fall of 2020. It was a dark time because we had- I think Trump haven't conceded the election. There were just a lot of things going on. So I think we talked about-

[00:02:13]

Jamin Brazil: You're right. I can't wait- you know what?

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com www.bensound.com"Thong Song" by Sisqo: https://www.youtube.com/watch?v=Oai1V7kaFBk   

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. 

Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. 

This is episode 556.  And, 20 years ago today, according to Alexa, Thong Song by Sisqo was the number one song in the US. 

Enjoy!

Alright, let’s make this a kick ass day!   

Management Tips for Gen Z (Part Two)

This is the second installment of a 2-part series on the topic of “Tips For Managing Your Gen Z Employees”.

In May 2022, Chris Hauck, founder of HauckEye and Erin Sowell, founder of Thoughtful Research gave a talk at QRCA’s annual event in San Diego titled: “Connecting Generations”. Their work analyzed how each generation views both itself and other generations. 

You can find links to both of their profiles at the end of this blog post. I know both of them would love the opportunity to engage with you about their research on generational differences.  

How Gen Z Views Themselves 

According to Chris and Erin’s report, Gen Z views themselves as: 

Tech savvyOpen mindedCreativeFast learnersDetail oriented

How Other Generations View Gen Z

All generations see Gen Z as Tech Savvy. However, there are some negative views held by older generations when describing Gen Zers including… 

EntitledLazy NeedyMoves too fastNarcissistic

While all of us have struggled with scrutiny from older generations, things are different today. We are in the tightest labor market in the last 30 years. This tight labor market means companies are having to cator more and more to employees wants, needs, and even desired. Simply put, if your first job was in the 80s, 90s or early 2000s, you probably had to do a lot of adapting to your work environment. 

For me, Gen X had to conform to the value system of Boomers. The outcomes where on work life balance. In fact, Gen X had to get approval for doctor appointments during the workday. 

My first job was in the mid 90s. We were required to get approval for even a 30-minute dentist appointment. And, if you were out of the office for any length of time, the minimum PTO cost was half a day. 

Not only were corporate policies prioritizing time at work, Boomers and Gen Xers saw working long hours as a badge of honor. In fact, employees would expect social shaming by peers and managers alike if you had several doctor visits in a month. 

The advice I was given by my dad was, “If you want to be the best employee, be the first in and last out every day.”

Compare that to this TikTok of a Gen Zer explaining ...

Ignite 360 is a consumer data-driven insights and strategy company based in San Francisco. 

Their work has three primary goals: 

Elevate your thinking. Expand empathy. Explore through intuition. 

They work with the world's leading brands including Pepsi, Wells Fargo, Microsoft, and Whole Foods.

Find Rob Online:  

LinkedIn: https://www.linkedin.com/in/rmvolpe/ Company: https://www.ignite-360.com/ Book: https://www.ignite-360.com/book#tellmemoreaboutthat

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

References:

Sell me this pen - Wolf Of Wallstreet: https://www.youtube.com/watch?v=9UspZGJ-TrI

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey, everybody. This is Jamin. I am joined today by Rob Volpe, author, speaker, CEO, Chief Catalyst, and empathy activist at Ignite 360. Ignite 360 is a consumer data-driven insights and strategy company based out of San Francisco. Their work has three primary goals: elevate your thinking, expand empathy, and explore through intuition. They work with the world's leading brands including Pepsi, Wells Fargo, Microsoft, and Whole Foods. Rob, welcome to the show.

[00:00:34]

Rob Volpe: Jamin, thank you so much. It's so great to be here.

[00:00:39]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications, insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's new program at B-R-O-A-D.msu.edu/marketing. Again, B-R-O-A-D.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. It's such an honor to have you. Let's start with some context. Tell us a little bit about your parents and what they did to inform what you do today.

[00:01:55]

Rob Volpe: So my parents, Mike and Margaret. When I was growing up, my dad was in sales all of my life, and my mom was a homemaker until I was in junior high/high school. She went back to school, got her MBA, and then she started working in the military for the Navy, ultimately building or working on the design and build-out of a new class of submarine to which she obviously had...

Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media. 

Warner Brothers Discovery was founded nearly 100 years ago. Annual revenues are estimated at $36B with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Boomerang, Cartoon Network, CNN, HBO, and Hanna-Barbera to name just a few. 

Prior to joining Warner Media, Vera served as a senior insights leader at Mattel, Del Monte, and Microsoft. 

MRMW North America 2022: 

Website: https://na.mrmw.net/Date: June 15-16, 2022Location: Atlanta, Crowne Plaza Atlanta MidtownTickets: https://na.mrmw.net/#tile_timer 

Find Vera Online:  

LinkedIn: https://www.linkedin.com/in/vera-chien-a30b0811/ Company: https://www.warnerbros.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]Jamin Brazil: Hey everybody, this is Jamin, you're listening to the Happy Market Research Podcast. I am joined today by Vera Chien, executive director of global research insights and analytics at Warner Media. Actually, name change, Warner Bros. Discovery. Warner Bros. Discovery was founded nearly a 100 years ago, annual revenues are estimated at 36 billion dollars with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Bloomberg, Cartoon Network, CNN, HBO and my favorite, Hanna-Barbera, just to name a few. Prior to joining Warner Bros. Discovery, it's going to take me a while to get right, Vera served as a senior insights lead at Mattel, Del Monte and Microsoft. This podcast is being done in conjunction with MRMW's North American event in Atlanta on June 15th and 16th. Now every year, MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations that are driving our industry forward, that is consumer insights. The theme for this year is inspiration, innovation and insights. As in past years, I will be chairing the entire event and I really hope to see you there. Vera, welcome to the podcast.[00:01:13]Vera Chien: Thanks so much for having me.[00:01:17]Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats, full-time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all of the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSMU's program at broad. msu.

Today I’m joined by Vidyotham Reddi, Director of Growth Analytics & Market Intelligence at Mars. 

Mars is an American family-owned multinational manufacturer of some of the world's most iconic products including M&M’S®, SNICKERS®, ORBIT®, EXTRA®, and Skittles. 

Prior to joining Mars, Vidyotham served as an insights leader at AT&T, Nielsen, and General Mills.

MRMW North America 2022: 

Website: https://na.mrmw.net/Date: June 15-16, 2022Location: Atlanta, Crowne Plaza Atlanta MidtownTickets: https://na.mrmw.net/#tile_timer 

Find Vidyotham Online:  

LinkedIn: https://www.linkedin.com/in/vidyotham-reddi-ph-d-he-him-61458a/  Email: vidyotham.reddi@effem.comCompany: https://www.mars.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, I'm Jamin, host of the Happy Market Research Podcast, today we are joined Vidyotham Reddi, director of global analytics and market intelligence at Mars. Mars is an American family owned multinational manufacturer of the some world's most iconic products, also some of my favorites, including M&Ms, Snickers, Orbits, Extra and Skittles. Prior to joining Mars, Vidyotham served as an insights lead at AT&T, Nielsen and General Mills. This podcast is being done in conjunction with MRMW's North American event in Atlanta, which is being held on June 15th and 16th. Every year, MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations that are driving our industry forward. The theme of this year's event is inspiration, innovation, and insights. As in past years, I'll be chairing the entire event and I hope to see you there. It would be great to get some face time and maybe even some cocktails. Vidyotham, welcome to the Happy Market Research Podcast.[00:01:02]Vidyotham Reddi: Hey, thanks, thanks Jamin, really appreciate it, glad to be here.[00:01:06]Jamin Brazil: The Michigan State University's Master of Science and Marketing Research Program delivers the number one ranked insights and analytics degree in three formats, full-time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSMU's program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questi...

Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. Their proprietary InsightStore analyzes the responses so decision-makers can discover the market and cultural trends. 

There are a few things that are very interesting about Civic Science that you may not know. 

First, they have a “whos who” set of investors including Jeff Wilkie of Amazon, Thomas Tall, founder of Legendary Entertainment, NPD Group, and Marc Cuban. 

Second, you will find them referenced daily in nearly every credible news source from the Wall Street Journal to daily blogs. 

Find John Online: 

LinkedIn: https://www.linkedin.com/in/johndick/  Company: https://civicscience.com/  

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “As It Was” by Harry Styles: https://www.youtube.com/watch?v=H5v3kku4y6Q

References:

Millennials at work by PWC: https://www.shrm.org/hr-today/news/hr-magazine/documents/millennials-at-work.pdfThe Science Behind Social Media's Hold on Our Mental Health BY BRITTNEY MCNAMARA: https://www.teenvogue.com/story/the-science-behind-social-medias-hold-on-our-mental-health

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Today is May 9th, 2022. Happy Monday! 

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. 

Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. 

This is episode 552.  And, today, according to Spotify, Harry Styles’ “As It Was” is the number one song in the US. 

I love how the music review site, pitchfork.com put it, “If Styles’ last record was about having sex and feeling sad, “As It Was” seems to be about having sex, feeling sad, then getting over it.”

Alright, let’s make this a kick ass day!   

Today I’m going to cover the topic of managing employees, specifically Gen Z. This is the first of a two part series on the topic. 

To start, let me be honest with you…I’m not perfect and am still figuring this out. So, feedback is welcome and appreciated!

Let’s start with a sclesious statement. If you are a Gen Xer, that is 42 to 57 years old, then you recall the disruption to the hiring, training and engaging of Millennials as they entered the workforce. 

A whitepaper published in Novermber 2011 by PWC said, “The millennial generation, now entering employment, will reshape the world of work.”

And they did. 

The risk management group Thomas McGee said, “As young professionals, they look for processes, documentation, and recruitment language as evidence of a commitment to workplace safety.”

One great example is how UPS adopted VR for driver safety...

Find Sean Online:

Sean Mulkerron, Vice President of Client Development at Engine LinkedIn: https://www.linkedin.com/in/seanmulkerron/ Company: https://www.enginegroup.com/us/ Email: sean.mulkerron@enginegroup.comPhone: 617-851-8479

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Jess Online:

Jess Gaedeke, CRO at GutCheckLinkedIn: https://www.linkedin.com/in/jgaedeke/Company: https://www.gutcheckit.com/ Email: jessica.gaedeke@gutcheckit.com 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Harrigan Online:

Harrigan Davenport, Marketing Manager at Conjoint.lyLinkedIn: https://www.linkedin.com/in/harrigan-davenport/ Company: https://conjointly.com/ Email: harrigan.davenport@conjointly.com 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Belinda Online:

Belinda Brown, Director Of Marketing And Business Development at Gazelle GlobalLinkedIn: https://www.linkedin.com/in/belinda-s-brown/ Company: https://www.gazelleglobal.com/ Email: bbrown@gazelleglobal.com 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Julie Online:

Julie Kurd, Vice President of Sales & Revenue at Chadwick Martin Bailey (CMB)LinkedIn: https://www.linkedin.com/in/juliekurd/   Company: https://www.cmbinfo.com/ Email: jkurd@cmbinfo.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Brandon Online:

Brandon Beeken, Managing Director, U.S. Market at Stravito LinkedIn: https://www.linkedin.com/in/brandonbeeken/ Company: https://www.stravito.com/ Email: brandon@stravito.com 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Simon Online:

Simon Wyld, SVP at Sentient Decision ScienceLinkedIn: https://www.linkedin.com/in/simon-wyld-a550552/ Company: https://www.sentientdecisionscience.com/ Email: swlyd@sentientdecisionscience.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Lindsay Online:

Lindsay Porter, Director of Research Services and Business Development at RecollectiveLinkedIn: https://www.linkedin.com/in/porterlindsay/ Company: https://recollective.com/ Email: lporter@recollective.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Cara Online:

Cara Balcom, Global Events Manager at GreenbookLinkedIn: https://www.linkedin.com/in/cara-balcom-b80739139/ Company: https://www.greenbook.org/

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Vignesh Online:

Vignesh Krishnan, Founder and CEO at Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Company: https://researchdefender.com/ Email: vkrishnan@researchdefender.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Ryan Online:

Ryan Manougian, Senior Vice President of Sales at Bloomfire LinkedIn: https://www.linkedin.com/in/ryanmanougian/  Company: https://bloomfire.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Ray Online:

Ray Fischer, CEO & Founding Partner at Aha! Insights Technology LinkedIn: https://www.linkedin.com/in/raymondjfischer3/ Company: https://ahaonlineresearch.com/ Email: rayf@aharesearch.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Paul Online:

Paul Gaudette, CEO & Co-Founder at Dig InsightsLinkedIn: https://www.linkedin.com/in/paulgaudette-dig/ Company: https://diginsights.com/ Email: paul@diginsights.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Kristen Online:

Kristen Mattheessen, Customer Success Manager at Suzy LinkedIn: https://www.linkedin.com/in/kristen-mattheessen/ Company: https://suzy.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Todd Online:

Todd Trautz, Chief Innovation & Solutions Officer at Maru LinkedIn: https://www.linkedin.com/in/todd-trautz-31720529/ Company: https://www.marugroup.net/ Email: todd.trautz@marumatchbox.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Anders Online:

Anders Bengtsson, Founder and Chairman at ProtobrandLinkedIn: https://www.linkedin.com/in/andersbengtsson/ Company: https://protobrand.com/

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Rick Online:

Rick Kelly, Chief Product Officer at Fuel CycleLinkedIn: https://www.linkedin.com/in/rhkelly/ Company: https://www.fuelcycle.com/ Email: rkelly@fuelcycle.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find TIm Online:

Tim Lawton, Co-founder at SightXLinkedIn: https://www.linkedin.com/in/timothylawton/ Company: https://sightx.io/  Email: tim@sightx.io

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Curtis Online:

Curtis Damour, Account Director at DynataLinkedIn: https://www.linkedin.com/in/curtis-damour-81756731/ Company: https://www.dynata.com/  

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

Find Jennifer Online:

Jennifer Reid, President and Chief Methodologist at Rival TechnologiesLinkedIn: https://www.linkedin.com/in/jennifer-reid-8022333/ Company: https://www.rivaltech.com/ Email: jennifer@rivaltech.com 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america 

Guest Episodes Released Thursday, May 5: 

Belinda Brown, Director Of Marketing And Business Development at Gazelle GlobalLinkedIn: https://www.linkedin.com/in/belinda-s-brown/ Company: https://www.gazelleglobal.com/ Email: bbrown@gazelleglobal.com Happy MR Episode: https://happymr.com/2022-iiex-belinda-brownHarrigan Davenport, Marketing Manager at Conjoint.lyLinkedIn: https://www.linkedin.com/in/harrigan-davenport/ Company: https://conjointly.com/ Email: harrigan.davenport@conjointly.com Happy MR Episode: https://happymr.com/2022-iiex-harrigan-davenport Jess Gaedeke, CRO at GutCheckLinkedIn: https://www.linkedin.com/in/jgaedeke/Company: https://www.gutcheckit.com/ Email: jessica.gaedeke@gutcheckit.com Happy MR Episode: https://happymr.com/2022-iiex-jessica-gaedeke Sean Mulkerron, Vice President of Client Development at Engine LinkedIn: https://www.linkedin.com/in/seanmulkerron/ Company: https://www.enginegroup.com/us/ Email: sean.mulkerron@enginegroup.comPhone: 617-851-8479Happy MR Episode: https://happymr.com/2022-iiex-sean-mulkerron

Guest Episodes Released Wednesday, May 4: 

Ryan Manougian, Senior Vice President of Sales at Bloomfire LinkedIn: https://www.linkedin.com/in/ryanmanougian/  Company: https://bloomfire.com/ Happy MR Episode: https://happymr.com/2022-iiex-ryan-manougian  Vignesh Krishnan, Founder and CEO at Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Company: https://researchdefender.com/ Email: vkrishnan@researchdefender.comHappy MR Episode:  https://happymr.com/2022-iiex-vignesh-krishnan  Cara Balcom, Global Events Manager at GreenbookLinkedIn: https://www.linkedin.com/in/cara-balcom-b80739139/ Company: https://www.greenbook.org/ Happy MR Episode:  https://happymr.com/2022-iiex-cara-balcom  Lindsay Porter, Director of Research Services and Business Development at RecollectiveLinkedIn: https://www.linkedin.com/in/porterlindsay/ Company: https://recollective.com/ Email: lporter@recollective.comHappy MR Episode:  https://happymr.com/2022-iiex-lindsay-porterSimon Wyld, SVP at Sentient Decision ScienceLinkedIn: https://www.linkedin.com/in/simon-wyld-a550552/ Company: https://www.sentientdecisionscience.com/ Email: swlyd@sentientdecisionscience.comHappy MR Episode: https://happymr.com/2022-iiex-simon-wyld Brandon Beeken, Managing Director, U.S. Market at Stravito LinkedIn: https://www.linkedin.com/in/brandonbeeken/ Company: https://www.stravito.com/ Email: brandon@stravito.com Happy MR Episode: https://happymr.com/2022-iiex-brandon-beeken

Guest Episodes Released Tuesday, May 3: 

Kristen Mattheessen, Customer Success Manager at Suzy LinkedIn: https://www.linkedin.com/in/kristen-mattheessen/ Company: https://suzy.com/ Happy MR Episode: https://happymr.com/2022-iiex-kristen-mattheessen   Paul Gaudette, CEO & Co-Founder at Dig InsightsLinkedIn: https://www.linkedin.com/in/paulgaudette-dig/ Company: https://diginsights.com/ Email: paul@diginsights.comHappy MR Episode: https://happymr.com/2022-iiex-paul-gaudett  Ray Fischer, CEO & Founding Partner at Aha! Insights Technology LinkedIn: https://www.linkedin.com/in/raymondjfischer3/ Company: https://ahaonlineresearch.com/ Email: rayf@aharesearch.comHappy MR Episode: https://happymr.com/2022-iiex-ray-fischer  

Guest Episodes Released Monday, May 2: 

Jennifer Reid, President and Chief Methodologist at Rival TechnologiesLinkedIn: https://www.linkedin.com/in/jennifer-reid-8022333/ Company: https://www.rivaltech.com/ Email: jennifer@rivaltech.com Happy MR Episode: https://happymr.com/2022-iiex-jennifer-reid Curtis Damour, Account Director at DynataLinkedIn: https://www.linkedin.com/in/curtis-damour-81756731/ Company: https://www.dynata.com/  Happy MR Episode: https://happymr.com/2022-iiex-curtis-damour Tim Lawton,

Greenbook

Greenbook: https://www.greenbook.org/ GreenBook Podcast: https://www.greenbook.org/mr/podcasts/

Guests:

Lenny Murphy, Executive Editor & Producer at GreenBookLinkedIn: https://www.linkedin.com/in/leonardfmurphy Website: https://www.greenbook.org/mr/podcasts/ Benjamin Humphrey, Founder and CEO of DovetailLinkedIn: https://www.linkedin.com/in/humphreybc/ Website: https://dovetailapp.com/ 

Additional Links:

Dovetail Raise: https://techcrunch.com/2022/01/19/dovetail-raises-63m-to-grow-its-researcher-focused-software-business/

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com Maria Maria Santana featuring The Product G&B

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

LinkedIn: https://www.linkedin.com/in/vidyotham-reddi-ph-d-he-him-61458a/ Email: vidyotham.reddi@effem.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, welcome to the Happy Market Research Podcast. We are live on the conference call floor, at Insights Associations, and I have a very special guest. Mars, Inc. is the name of the company. Vidyotham Reddi is his name, and he was a guest speaker here today.

[00:00:20]

Vidyotham Reddi: Yeah, I was, and thank you for having me. And, I didn't ask you how I say your name, Jamin, Jammin?

[00:00:26]

Jamin Brazil: Jamin, you nailed it.

[00:00:27]

Vidyotham Reddi: Jamin, all right.

[00:00:27]

Jamin Brazil: I wish it was Jammin, everybody's always disappointed when they meet me in person, because they always expect me to be like a six-foot Rastafarian. Jamin Brazil. But it just never pans out that way. Anyway. So tell us about your talk.

[00:00:39]

Vidyotham Reddi: So I came to the Insights Association to present my work at Mars, Inc., where we basically are leveraging an A/B testing ecosystem that we developed. So it's a digital A/B testing ecosystem that we built working with the Mars Wrigley China business and partners in China, like Tencent and Alibaba Group. And what we do is we evaluate copy content effectiveness. And we can do it in a way that it's on-demand, it's scalable, it's repeatable, and that covers 80% of our impressions.

[00:01:14]

Jamin Brazil: Wow, that's huge. So is, you said A/B testing, is that like in-market testing then?

[00:01:20]

Vidyotham Reddi: Yeah, so what we do is we leverage Alibaba's platform to deploy content, versions of content if you may, based on our consumer work. And then, depending on how the heat is, in terms of which version of the content is really converting to more purchases, we can make a determination of which direction to go. So it's very much in-market, but it's not market at scale, so it's not like deployed national TV, if you may, or it's not stocked on shelf, it's not in-market in that sense of the term.

[00:01:48]

Jamin Brazil: Got it, it's digital.

[00:01:49]

Vidyotham Reddi: But it's very live, real consumer tested work.

[00:01:52]

Jamin Brazil: That's so interesting. And that's a material investment both in terms of time and treasure by Mars, Inc.

[00:01:58]

Vidyotham Reddi: Yeah, it is actually, and I think the investment, if you may, is I think I reap the benefits of Mars's work that preceded me, right? So when you think about Mars, great company,

LinkedIn: https://www.linkedin.com/in/thorolof/ Email: thor@stravito.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody. We are live at the Insights Association. You're listening to the Happy Market Research podcast. I am joined by Thor Philogene. He is with Stravito. Did I say it correctly?

[00:00:16]

Thor Olof Philogene: Stravito.

[00:00:17]

Jamin Brazil: Stravito? Apologies.

[00:00:17]

Thor Olof Philogene: Yes.

[00:00:18]

Jamin Brazil: I should have asked that at the beginning. So Thor, coolest name ever. You don't have a hammer.

[00:00:24]

Thor Olof Philogene: No, not with me.

[00:00:26]

Jamin Brazil: Tell me a little bit about the business?

[00:00:28]

Thor Olof Philogene: Sure. So Stravito was founded in Sweden in 2017. And we're very entrepreneurs really that have backgrounds both in technology and market research. Two of my co-founders started Norm which is a shopper research agency currently owned by Ipsos. And now we have presence in Europe and North America, and we're approaching 70 employees. We have 25 nationalities on the team.

[00:00:51]

Jamin Brazil: A lot of diversity.

[00:00:52]

Thor Olof Philogene: A lot of diversity. And what we've built is a product that is an AI powered enterprise insights platform that allows employees at global organizations, fortune 500 fortune five, 2000 to search and discover consumer insights in seconds.

[00:01:08]

Jamin Brazil: So it's fast?

[00:01:10]

Thor Olof Philogene: It's really fast.

[00:01:12]

Jamin Brazil: That makes a lot of sense. So you are focused primarily in user experience is that correct?

[00:01:18]

Thor Olof Philogene: We believe that at the end of the day the product needs to adapt to the human being that's using it. So the user experience is really our way of understanding that in order for the software to be successful, it truly needs to fit the way how people think, and user experience is part of it. Yes.

[00:01:36]

Jamin Brazil: So are most of your, who is your ideal customer in that framework?

[00:01:39]

Thor Olof Philogene: I think our ideal customers are generally global organizations that will be say in the Forbes global 2000. To mention a few customers of ours, we work with Comcast, we work with Electrolux, Carlsberg and McDonald's.

[00:01:55]

Jamin Brazil: Inside of those organizations though, who's the buyer?

[00:02:00]

Thor Olof Philogene: So that's a really good question. So typically the buyer will be the persons or the people heading up th...

LinkedIn: https://www.linkedin.com/in/pamelabracken/ Email: pam.bracken@georgiacenter.uga.du

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: I am joined by Pam Bracken, University of Georgia. Pam, if you've ever been to any industry event, you have seen and met Pam. She has shaken your hand and greeted you with the warmest smile you have ever seen. It's an honor to have you on the show, Pam.

[00:00:18]

Pam Bracken: Thanks for having me, this is fun.

[00:00:19]

Jamin Brazil: Some people might not know about the University of Georgia and their degree in market research. Maybe you could tell us a little bit about it.

[00:00:25]

Pam Bracken: The University of Georgia was one of the first, I think the first to offer a MMR degree, a Masters of Market Research program, and it actually got started I think maybe 30, 35 years ago, and it was because I think corporations recognized a need for that kind of graduate level education, and they were based out of Atlanta, and thought hey, let's work with the University of Georgia. But then in the mid 1990s, research practitioners recognized hey, we hire a lot of great folks, but they may never had a market research or Insights course. How can we develop non-credit professional continuing education for folks that don't want to invest in a graduate degree and so we have another market research program out of the center for continuing education in hotel. So I fall under public service in our reach where the MMR program is under the College of Business.

[00:01:20]

Jamin Brazil: That makes a lot of sense. Who attends?

[00:01:20]

Pam Bracken: Who attends our courses really researchers from all over the world. Typically they might have six to eight years’ experience and now they're ready to maybe move up, move around, and they need to have some resources available to understand other parts of research they might touch. But it could be new folks that are using it as an onboarding tool. I even have folks with a PhD in statistics take the course. They know the stats part, but maybe haven't been exposed to other parts of research, so it's a foundations course helping them to be more knowledgeable about the different parts of research, and they converse with their clients and colleagues about different parts of research.

[00:02:00]

Jamin Brazil: Super interesting. Trends. We're talking about trends, so market research have been through a lot of transition in the last three years. I'm presenting on trends tomorrow. What do you see as a trend in the space?

[00:02:12]

LinkedIn: https://www.linkedin.com/in/johnferr/ Email: jferreira@finchbrands.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey, everybody. We're live at Insights Association in Philadelphia. There we go. I've only said that 100 times, but every time it's like the first time. I am joined by John Ferreira. He is with Finch Brands. Tell us about Finch.

[00:00:21]

John Ferreira: Finch Brands is a brand consultancy, and it's been around for about twenty years working with brands. Everything from startups to Fortune 50 and everything in between. We do work in the areas of Insights brand strategy and design as separate services or fully interconnected, and we can apply those in standalone project consulting in special projects, big projects at big moments, or we bring those same skills sets and combination of services into year-round relationships with clients in the form of Insights communities as well.

[00:00:50]

Jamin Brazil: You have your own technology stack for the Insights team or -

[00:00:54]

John Ferreira: Actually we took a team first approach. So five years ago we grew into the Insights community business by virtue of having repeat clients that just wanted to work with us again and again and again, because our team really understands brands and business and brand of business strategy at a very deep level, and they love the conversations they would have with us. And the more studies that we conducted with them, the deeper we understood their category, and it was like the snowball rolling down the hill. We could add more value, suggest studies, help to push the thinking further. So then the community methodology was one to just have the conversation never end week to week, year-round value-added conversations and as their needs evolve, we're ready to help evolve with them, with the Insights communities to then go and chase the answers with creative research methodology. So that's kind of our approach and our sweet spot. I used to be on the client side myself. I was at Campbell Soup for 11 years and others at Finch were as well. A lot of us have that as a common trait in our background, and we just a better way to build a better mousetrap here. So we actually start with the team, and we get the best third-party technology in the marketplace, combine that to kind of feature proof it and the analogy I like to make is we take race drivers, and we put them in race cars. So many firms are focused on the tech side of things, which makes all the sense in the world and a lot of great innovations happening there.

LinkedIn: https://www.linkedin.com/in/annie-mcdannald-07837816/ Email: annie.mcdannald@civi.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey, Happy Market Research Podcast. We are live at Insights Association, day two in-. Where are we? Philadelphia. There we go. Philly. I am joined by Annie McDannald. She's with Civicom. Which many of you have heard of. Mainstay in the organization. How are you doing?

[00:00:22]

Annie McDannald: Doing great. I'm excited to be back with people. It's very refreshing.

[00:00:28]

Jamin Brazil: I know. It's great right. It's great. Tell us about Civicom?

[00:00:33]

Annie McDannald: Civicom is a global provider of online IDIs and focus groups. That's our bread and butter and what we do the most of. We don't do full service research just the platforms technology support. We also have online communities, mobile research, ethnographies and a new offering called CCam for in person streaming and all of that. That's a variety of tools mostly for call research support.

[00:00:56]

Jamin Brazil: You also are working now with Tom?

[00:00:59]

Annie McDannald: Yes. Tom Myers.

[00:01:02]

Jamin Brazil: How long has he been with you? Tom Myers.

[00:01:04]

Annie McDannald: He joined us at the end of last year. One of our fresher faces.

[00:01:05]

Jamin Brazil: If you're in the consumer inside space especially on the qual side and have ever sat in a focus group. You have interacted with Tom at some point in your career?

[00:01:17]

Annie McDannald: Yes. Tom's fantastic. He's been a great addition to the team. Fresh thoughts and insights. It's been fantastic. Yes.

[00:01:24]

Jamin Brazil: Congratulations on a fantastic hire. I talk about trends tomorrow at about nine thirty. Are you going to be around?

[00:01:32]

Annie McDannald: Yes. Most definitely.

[00:01:33]

Jamin Brazil: I hope you'll pop into the presentation.

[00:01:34]

Annie McDannald: Sure. I'd love to.

[00:01:36]

Jamin Brazil: What do you see as a trend in the consumer insight space?

[00:01:39]

Annie McDannald: From where I'm sitting as a technology provider, we have a lot of competition that's surfaced. Throughout the pandemic lots of platforms came out there. We see a lot of trending platforms that are automating processes and allowing researchers to do a lot of things. Hands free, on their own. Kind of independently. We see a lot of that. I don't know if that's a great direction for everything to go in. At Civicom we're very hands on in terms of people and suppor...

LinkedIn: https://www.linkedin.com/in/adamjolley/ Email: adam.jolley@paradigmsample.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Live from Insights Association North American Annual Conference. I am joined by the handsome and very comfortable Adam Jolley. Paradigm sample.

[00:00:14]

Adam Jolley: Feels great.

[00:00:15]

Jamin Brazil: Friend. Long time podcaster.

[00:00:20]

Adam Jolley: Yes.

[00:00:22]

Jamin Brazil: Let's talk about the evolution of podcasts.

[00:00:23]

Adam Jolley: I'm in. I'm in.

[00:00:24]

Jamin Brazil: You ready? I'll go ahead and go first. Happy Market Research started about four years ago. The initial format was pretty structured I would say. I was pretty married to my discussion guide. Hard to veer out then it kind of evolved through COVID to be more I'd say inspirational. More human story, tell me about your parents. That kind of thing. This year we've changed it up. We're doing a drop every Monday. Usually the drops are pretty highly curated so I've got like a 1600-word script that I'll write and then it has a point of view. Then I play a 15 to 20 minute long form interview with somebody.

[00:01:11]

Adam Jolley: Right.

[00:01:13]

Jamin Brazil: That's the format for this year. Tell me about your story? How's the evolution going for the podcast?

[00:01:18]

Adam Jolley: I think the biggest evolution is that I think about it- we just walked out. You were on stage. Dina was on stage and you were talking about your brand. How you can change. How you can find different things to be an extension of who you're brand is online. Podcast is a great outlet for that. We change all the time. COVID changed everybody.

[00:01:38]

Jamin Brazil: We have to change.

[00:01:38]

Adam Jolley: Right. Like that I think the podcast always have to change as well. You can feel some personality. I know like with your podcast when I listen to it, yes it's you talking and telling a story, you have the interview. Then there's parts of your personality that's kind of Easter egg out with the music that comes out. Just like the human concept of it. Asking the stories. Asking about somebody's parents. What kind of got them into the industry. To me that is as much as I think if the first time you listen to it, it might seem like you're extending someone else's brand, it's your brand. I think that's the biggest evolution that we're getting now.

[00:02:13]

Jamin Brazil: Interesting.

[00:02:15]

Adam Jolley: There are moments where I'm like,

LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: vkrishnan@researchdefender.com 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, Happy Market Research podcast. I’m Jamin your host. I am live today with Vignesh Krishnan.

[00:00:10]

Vignesh Krishnan: Yes, you got it.

[00:00:10]

Jamin Brazil: Good. Thank you. Founder and CEO of Research Defender. Love Research Defender. Huge fan and also a customer. Tell us about the business.

[00:00:22]

Vignesh Krishnan: Thanks for having me Jamin as always. It’s been what, number two, number three with you now?

[00:00:26]

Jamin Brazil: A little bit.

[00:00:26]

Vignesh Krishnan: Yeah, everything’s well. I got in this morning to Philadelphia. Work is good. Fortunately or unfortunately there’s a lot of fraud in the ecosystem.

[00:00:37]

Jamin Brazil: Job security for you, right?

[00:00:37]

Vignesh Krishnan: And we try to fight it.

[00:00:39]

Jamin Brazil: Tell us about the business.

[00:00:40]

Vignesh Krishnan: So I founded it in 2018, late 2018 and my background was in working in programmatic sample at a company called Lucid, which is now of course a part of Cint.

[00:00:50]

Jamin Brazil: Yep, $1.1 billion acquisition.

[00:00:53]

Vignesh Krishnan: Yes that number.

[00:00:55]

Jamin Brazil: We all know the story.

[00:00:55]

Vignesh Krishnan: We all know the number. So I was fortunate to get that experience working there. And then as the technology evolved and of course the rest of the ecosystem evolved clearly there was a lot of fraud and our goal, my goal anyway was to help fight it. And then personally I was also in a good spot where I felt that I could go ahead and start a company. So those two things came together and I think behind every company I think there’s a personal and a professional side. And they happened to merge at the right time and that was again late 2018.

[00:01:25]

Jamin Brazil: Congratulations on all your success.

[00:01:27]

Vignesh Krishnan: Thank you.

[00:01:27]

Jamin Brazil: Research Defender is somewhat unique in the space, right?

[00:01:31]

Vignesh Krishnan: Yes.

[00:01:32]

Jamin Brazil: We use it at HubUX.

[00:01:33]

Vignesh Krishnan: Yep.

[00:01:34]

Jamin Brazil: And it’s been material in its impact of improving quality by prescreening potential participants or bad actors at the point of entry of the survey. So you're immediately screening out bad actors. And then also through leveraging NLP with an open-ended questio...

LinkedIn: https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ Email: jenn.vogel@voxpopme.com  

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hello, everybody. Happy Market Research Podcast. I'm Jamin, your host. We are live at the Insights Association's national event in Philly. I am joined by the lovely, Jenn Voxpopme.

[00:00:23]

Jennifer Vogel: Yes, married into the job.

[00:00:26]

Jamin Brazil: The inside joke there. Anyway, sorry, I shouldn't have gone down that road. It's too much explaining. But anyway, we're having a great time in person. How are you doing?

[00:00:34]

Jennifer Vogel: I'm doing great. I am adjusting to being back in the world and easing in. A little wobbly on the bike but figuring out how to ride.

[00:00:44]

Jamin Brazil: You got the natural personality for it, so it's no problem.

[00:00:47]

Jennifer Vogel: Appreciate that.

[00:00:50]

Jamin Brazil: Voxpopme. What's going on? Tell us about Voxpopme.

[00:00:53]

Jennifer Vogel: Voxpopme, we are enabling customer conversations at scale, through unmoderated video surveys. And what that means is, in addition to or alongside a quantitative piece of work, you probably are gonna want some qual, and you're probably gonna want it fast and less expensive than traditional methods would allow. We're enabling our customers to bring that qual more iteratively into their innovation process that are marketing and creative process to really get the customer being part of that decision making from end to end.

[00:01:28]

Jamin Brazil: For the last three years, I've been saying a survey is nothing more than a conversation at scale. And the- really I mean, you think about it- and this is part of my talk on Wednesday, a survey exists only because we have too many customers. If you and I were owned a mom and pop shop, and we had our customers coming in, we knew our employees, we never need to do a survey. But when we open up two or three new locations, now all of a sudden, we can't talk to everybody. So, we've got to do a survey. And so we create this instrument, which is one directional, where we ask questions, and then we get that feedback and we make actions against it. But it's just a shitty way of doing it because nobody talks in survey speak. The way that we frame our questions, it's a model, it's a one-way direction. It's not a conversation.

[00:02:11]

Jennifer Vogel: Sure.

[00:02:12]

Jamin Brazil: And that's the power of video, is we're able to actually ingest the real consumers voice.

LinkedIn: https://www.linkedin.com/in/ronidasgupta/ Email: roni.dasgupta@atlasprimary.io   

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody. Happy Market Research podcast. We are live on the exhibit floor at insights Association's North America event. I have a special guest for you right now. Roni DasGupta, CEO of Atlas Primary.

[00:00:19]

Roni DasGupta: Yes.

[00:00:19]

Jamin Brazil: Did I say it right? Atlas Primary?

[00:00:19]

Roni DasGupta: Yes, you did. Atlas Primary.

[00:00:19]

Jamin Brazil: Tell me about the business.

[00:00:22]

Roni DasGupta: Yeah. So it's healthcare data collection company. And I've been doing healthcare data collection for probably over 17 years and market research for 25 years.

[00:00:40]

Jamin Brazil: You and I are old.

[00:00:41]

Roni DasGupta: We are old in market research.

[00:00:43]

Jamin Brazil: The difference is, you don't look it, I do.

[00:00:44]

Roni DasGupta: I started when I was 17. I was a telephone girl.

[00:00:48]

Jamin Brazil: OK, so I am a lot older than you. I started later.

[00:00:51]

Roni DasGupta: Yeah. So yeah, we do data collection with patients with all types of health care professionals and physicians, especially in the US, and all over the world.

[00:01:04]

Jamin Brazil: Got it. Who's your ideal customer?

[00:01:06]

Roni DasGupta: Ideal customers. We work with 95%, like market research consulting companies got it. We also work with directly with Big Pharma and indirectly with Big Pharma and manufacturers, as well. But it's mainly market research consultancies, or just regular consulting companies.

[00:01:22]

Jamin Brazil: Totally understood. Are you-? So you started you started the business?

[00:01:26]

Roni DasGupta: I started the business. Yeah, I had experience at two big companies before this, and, you know, spearheading their health care divisions at quite a young age. And, you know, after nine years at my previous company, I decided it was time for me to, to do this on my own.

[00:01:45]

Jamin Brazil: Let's talk about trends. Yeah, I mean, healthcare has gotten more and more complex, yes, right, data handling requirements, etc., etc. Sort of, like framework of just overall data handling and privacy. But like, if you pull back at a macro level, for consumer insights, what do you see as a trend?

[00:02:06]

Roni DasGupta: For as far as data privacy?

[00:02:08]

Jamin Brazil: Well, it doesn't have to be data privacy, I'm just saying like,

LinkedIn: https://www.linkedin.com/in/erinottawa/ Email: erin.kelly@advancedsymbolics.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody. I am live at the Insights Association's national event. We're on the exhibit floor. I'm sitting right now with Erin Kelly. She's the CEO of Advanced Symbolics. Erin, how are you?

[00:00:15]

Erin Kelly: I'm great. Thank you.

[00:00:16]

Jamin Brazil: Pretty excited to be back in person for me. But I understand you're an old hat at being in person.

[00:00:20]

Erin Kelly: I'm an old hat. I was ready to be back in person a while back. So I actually, January 2nd at the height of Omicron, I went to Vegas, the CES show 10,000 people. We had a booth there. I went to the Cirque du Soleil. I went to restaurants and then five days later I went to New York, rode the subway. So yeah and came back unscathed from both events. And so I'm looking at, this is like three is a charm. But I am very happy that we are having an in-person event. I'm definitely Zoomed out. I can't stand the idea of doing another virtual conference.

[00:00:52]

Jamin Brazil: 100 percent no more virtual please. Over virtual. Tell me about Advanced Symbolics?

[00:00:57]

Erin Kelly: Sure. So our big innovation if you will is we have found a way to create randomized controlled samples, the gold standard in market research, the randomized controlled sample on social media. So this took ten years to develop. It gives you a full randomized controlled sample of any platform. So Twitter, Facebook, Reddit what have you. We're platform agnostic. Randomized controlled sample the population. Huge sample sizes like 300,000 people perfectly balanced to match the stationary distribution of the population you're trying to measure. And it gives you full audience insight. So if we're looking at the trucker protests in Ottawa, we can tell you what the truckers thought, what moms with young kids thought, what people who lived downtown thought, what people who lived in the suburbs thought. What the police thought, what the politicians thought. So that's the big innovation. And because we have these huge sample sizes, we can also do really good predictive analytics. So for example in the last Canadian election in 2019, we're a Canadian company. We got the seat count down to two seats. So the, we said the liberals would win 155 seats and they won 157 when no other pollster could call it. And in fact a documentary film crew followed us during that election. And Polly is the name of our AI,

Erin Kelly, President and CEO of Advanced Symbolics Inc (ASI)LinkedIn: https://www.linkedin.com/in/erinottawa/ Email: erin.kelly@advancedsymbolics.comHappy MR Episode: https://happymr.com/ia-conference-erin-kelly  Roni DasGupta, CEO of Atlas Primary  LinkedIn: https://www.linkedin.com/in/ronidasgupta/ Email: roni.dasgupta@atlasprimary.io   Happy MR Episode: https://happymr.com/ia-conference-roni-dasgupta Jennifer Vogel, Senior Vice President of Marketing at Voxpopme LinkedIn: https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ Email: jenn.vogel@voxpopme.com  Happy MR Episode: https://happymr.com/ia-conference-jennifer-vogel Vignesh Krishnan, Founder and CEO of Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: vkrishnan@researchdefender.com Happy MR Episode: https://happymr.com/ia-conference-vignesh-krishnan Adam Jolley, EVP + General Manager Americas at Paradigm SampleLinkedIn: https://www.linkedin.com/in/adamjolley/ Email: adam.jolley@paradigmsample.comHappy MR Episode: https://happymr.com/ia-conference-adam-jolley Annie McDannald, Global Vice President, Marketing Research Services at Civicom Marketing Research ServicesLinkedIn: https://www.linkedin.com/in/annie-mcdannald-07837816/ Email: annie.mcdannald@civi.comHappy MR Episode: https://happymr.com/ia-conference-annie-mcdannald John Ferreira, Chief Insights Officer at Finch BrandsLinkedIn: https://www.linkedin.com/in/johnferr/ Email: jferreira@finchbrands.comHappy MR Episode: https://happymr.com/ia-conference-john-ferreira Pam Bracken, Department Head of Special Projects and Curriculum Development at University of GeorgiaLinkedIn: https://www.linkedin.com/in/pamelabracken/ Email: pam.bracken@georgiacenter.uga.duHappy MR Episode: https://happymr.com/ia-conference-pam-bracken Thor Olof Philogène, Founder & CEO at StravitoLinkedIn: https://www.linkedin.com/in/thorolof/ Email: thor@stravito.comHappy MR Episode: https://happymr.com/ia-conference-thor-olof-philogene Vidyotham Reddi, Director of Growth Analytics at MarsLinkedIn: https://www.linkedin.com/in/vidyotham-reddi-ph-d-he-him-61458a/ Email: vidyotham.reddi@effem.comHappy MR Episode: https://happymr.com/ia-conference-vidyotham-reddi

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE  

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Find Mark Online:

LinkedIn: https://www.linkedin.com/in/markslobbe1/ Email: mark@lighthouseconsulting.io Company: https://www.lighthouseconsulting.io/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com “As It Was” by Harry Styles 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Chueyee Yang: Today is April 11th, 2022. Happy Monday. This is Chueyee Yang, the show's producer, and you're listening to the Happy Market Research podcast. We have a very special guest today, but before we get to that, here is a word from our sponsors.

[00:00:19]

Jamin Brazil: Support for the Happy Market Research Podcast and the following message, comes from Michigan State's marketing research program and HubUX. The Michigan State University's Master of Science in marketing research program, delivers the number one ranked insights and analytics degree in three formats. Full-Time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all of the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubUX.com.

[00:01:35]

Chueyee Yang: This is episode 518, and according to Spotify, As It Was by Harry Styles is currently the number one track with more than 78 million streams. This song was released earlier this month. And according to Spotify, As It Was was the most streamed song in the US in one single day with 8.3 million streams. Take a listen.

[00:01:58]

[SONG PLAYS]

[00:02:38]

Jamin Brazil: Hey everybody, you're listening to the Happy Market Research Podcast. My guest is Mark Slobbe, partner and co-founder of Lighthouse Consulting. Mark and I have been in the industry for quite a while, but we recently had a conversation, it centered around data quality and I'm like, I have got to get your point of view on the podcast. So that really became the impetus. Mark, welcome to the show.

[00:03:00]

Mark Slobbe: Thank you very much for having me.

[00:03:01]

Jamin Brazil: Let's start with some context. Tell us about your parents and how they inform what you do today.

[00:03:06]

Mark Slobbe: Sure. So I'm from the Netherlands and my dad worked for Honda in the Netherlands,

Growth Mechanics was formerly a global operator of accelerator programs at Google.

Today, Growth Mechanics is an international startup studio working in women's health, software, social impact and more.

Emil is a career entrepreneur, advisor, and researcher. 

Find Emil Online:

LinkedIn: https://www.linkedin.com/in/emillamprecht/ Company: https://growth-mechanics.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Chueyee Yang: Today is April 4th, 2022. Happy Monday. This is Chueyee Yang, the show's producer and you're listening to the Happy Market Research Podcast. We have a very special guest today, but before we get to that, here is a word from our sponsors.

[00:00:20]

Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards with your graduation. If you're looking to achieve your full potential, check out MSMU's program at broad.msu.edu/marketing, again broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys. For a limited time, user seats are free, if you'd like to learn more or create your own account, visit hubux.com.

[00:01:32]

Chueyee Yang: This is episode 517, and yesterday was the 64th annual Grammy awards ceremony, which was broadcasted live from Las Vegas at MGM Grand Garden Arena. The award ceremony featured guest performances from John Legend to Lady Gaga, with Jon Batiste taking home the most awards with five, one of which was for album of the year for We Are. Here is Freedom by Jon Batiste from the hit album, which this song was also nominated for Record of the Year.

[00:02:09]

[SONG PLAYS]

[00:02:58]

Jamin Brazil: Our guest today is Emil Lamprecht, researcher, founder, CEO of Growth Mechanics. Growth Mechanics was formerly a global operator of accelerator programs for Google. Today Growth Mechanics is an international start up studio working in women's health, software, social impact and more. Emil is a career entrepreneur, advisor and researcher. Sir, welcome to the program.

[00:03:21]

LinkedIn: https://www.linkedin.com/in/brian-palmer-a5989326/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Today is March 28th, 2022. Happy Monday. You’re listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State’s marketing research program and HubUX. Support for the Happy Market Research Podcast and the following message comes from Michigan State’s marketing research program and HubUX. The Michigan State University’s master of science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full-time on-campus, full-time online, and part-time online. New for 2022, if you can’t commit to their full degree program, simply begin with one of their three course certifications. Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you’re looking to achieve your full potential, check out [INAUDIBLE sounds like: MSU’s] program at B-R-O-A-D- dot- M-S-U- dot- E-D-U- slash- marketing. Again, B-R-O-A-D- dot- M-S-U- dot- E-D-U- slash- marketing. HubUX is a research operations platform for private panel management, qualitative automation- including video audition questions and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit HubUX.com. Be warned, this episode has a few curse words. Actually, there’s two. I will- you’ll know when you hear them. You will find a cleaned version on our Web site, at HappyMR.com. This is Episode 516, and if you were born on March 28th, 1982, then according to Birthday Tunes, I Love Rock ‘n Roll by Joan Jett and the Blackhearts was the number one song on your birthday. Now, I was 10 years old when this song came out, and I can tell you, as a 10-year-old boy, Joan Jett symbolized sexuality and attitude. She sang about kicking ass, not putting up with anybody’s bullshit, and not giving a- and here’s a second curse word- fuck about what anyone thought about her sexual proclivities, and whether or not she was a switch hitter. Right from the start, this song, I Love Rock ‘n Roll, it drips with attitude. It has heavy drums that lead into kick-ass power chords that are in stereo with a “get off your ass and onto the dancefloor” hand clap. As the rhythm settles in, you get some badass riffs from the guitar, that introduce Joan Jett on the mic. Enjoy.

[SONG PLAYS]

[00:03:23]

Jamin Brazil: So to you, birthday person, happy 30th birthday. To everybody else, let’s make today a kickass day. Now, let’s switch gears.

InnovateMR is an independent sampling and ResTech company that delivers Faster Answers™ from business and consumer audiences utilizing technologies to support agile research.

Lisa is a veteran of the marketing research industry and has served as an executive at uSamp.

Find Lisa Online:

LinkedIn: https://www.linkedin.com/in/lisawildingbrown/ Company: https://www.innovatemr.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:01]

Chueyee Yang: Today is March 21, 2022. Happy Monday. This is Chueyee Yang, the show's producer, and you're listening to the Happy Market Research Podcast. We have a very special guest today, but before we get to that, here's a word from our sponsors.

[00:00:20]

Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's programs at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com.

[00:01:36]

Chueyee Yang: This is episode 515, and in less than a month, the South Korean K-pop group BTS will be starting their four-day concert at the Allegiant Stadium in Las Vegas. Their most recent release was back in October when they hit the Billboard Hot 100 and number one with the song "My Universe," which is also a collaboration with Coldplay.

[00:01:58]

[SONG PLAYS]

[00:02:32]

Jamin Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Lisa Wilding-Brown, chief executive officer at InnovateMR. InnovateMR is an independent sampling and ResTech company that delivers faster answers from business and consumer audiences, utilizing technology to support agile research. Lisa is a veteran of the industry. She started her career at Harris Interactive and was an executive at uSamp. Lisa, thank you for joining me on the Happy Market Research Podcast today.

Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings delivering Market Insights, Data Science, Evaluation, and their proprietary ideation solution called Upsiide. 

Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University.

Find Paul Online:

LinkedIn: https://www.linkedin.com/in/paulgaudette-dig/?originalSubdomain=ca Company: https://www.diginsights.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]Jamin Brazil: Hey, everyone. I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Paul Gaudette, founder and CEO of Dig Insights. Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings, delivering market insights, data science, evaluations, and a proprietary ideation solution that's called Upsiide. That's with two Is. Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University. Paul, welcome to the Happy Market Research Podcast.[00:00:39]Paul Gaudette: Thanks very much for having me.[00:00:44]Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research program and HubUX. The Michigan State University's Master of Science in Marketing Research program delivers the number one-ranked Insights and Analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Let's start with some context. Tell us a little bit about your parents and how they inform what you do today.[00:02:03]Paul Gaudette: Oh, going right into the parent question, eh?[00:02:05]Jamin Brazil: Mm-hmm.[00:02:05]Paul Gaudette: Wow. Some deep wounds you're uncovering already.[00:02:12]Jamin Brazil: We have had people answer that question. It's actually kind of interesting you bring up the deep wounds. Most of the time, it's relatively surface level. I'm excited to hear how you're going to answer it.

Our guest today is Nick Graham, the Global Head of Insights & Analytics at Mondelēz. 

Mondelez traces its roots to the National Dairy Corporation, which was founded in 1923. 

One year later, the Kraft Cheese Company was founded and listed on the New York Stock Exchange. 

In 1930, National Dairy was acquired by Kraft. 

Fast forward to September 7, 2009, Kraft made a hostile takeover bid for the British company, Cadbury, makers of Dairy Milk and Bournville chocolate. This bid was eventually successful. 

In August of 2011, Kraft Foods announced plans to split into two publicly traded companies, an international snack-food company and a North American grocery company.

The snack-food company, called Mondelez, would be the legal successor of the old Kraft Foods, while the grocery company would be a new entity known as the Kraft Foods Group. The split was completed in October 2012. It was structured so that Kraft Foods changed its name to Mondelez and spun off Kraft Foods Group as a new publicly traded company.

Today, Mondelēz, is an American multinational candy, food, beverage, and snack food company based in Chicago, Illinois. Mondelez has an annual revenue of about $26 billion and operates in approximately 160 countries.

QUAL360 North America:

Website: https://na.qual360.com/

Find Nick Online:

LinkedIn: https://www.linkedin.com/in/npgraham/ Company: https://www.mondelezinternational.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Today is March 14, 2022. Happy Monday. This is the Happy Market Research Podcast. I’m Jamin Brazil, your host. We have a very special guest today but before we get to that here’s a word from our sponsors. Support for the happy market research podcast and the following message comes from Michigan States marketing research program and HubUX. I’ve done hundreds of interviews with today’s top minds in market research.

Founded in 2015, CloudResearch is headquartered in NY and is a participant-sourcing platform for online research and surveys. 

Prior to joining CloudResearch, Leib served as the Associate Professor of Psychology at Lander College. 

Find Leib Online:

LinkedIn: https://www.linkedin.com/in/leib-litman-373b7a130/ Website: https://www.cloudresearch.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

References: 

Sponsor MSMU: https://broad.msu.edu/marketing

Sponsor HubUX: https://hubux.com

Doja Cat - Get Into It (Yuh) (Official Video)

https://www.youtube.com/watch?v=9Ko-nEYJ1GE

[00:00:00]

Jamin Brazil: Today is March 7th, 2022, happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. I've done 100s of interviews with today's top minds in market research, many of them trace their roots to Michigan State's marketing research program, are you looking for a higher paying job to expand your professional network and to achieve your full potential in the world of market research? Today the program has tracks for both full time students and working professionals. They also provide career support assisting students to win today's most sought after jobs, in fact, over 80% of Michigan State's marketing research student have accepted job offers six months prior to graduating. If you are looking to achieve your full potential, check out MSMU's program at broad. msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free, if you'd like to learn more or create your own account, visit hubux.com. This is episode 512 of the Happy Market Research Podcast, and according to iTunes,

Curiosity Tank is a consulting and education firm specializing in human-centered research, design development, and hands-on learning programs. We conduct and teach design and user research to people and corporations around the world.

Ask Like a Pro is an 8-week online mentorship for professionals who want step-by-step guidance on how to conduct meaningful, relevant, and impactful UX research. Registrants get hands-on, proven methods and tools to help them genuinely understand their customers, challenges, and opportunities in less time while reducing errors and risk.​ 

It's perfect for those who ​want to break into the field of user research, have specific ​research ​questions and don’t know where to start​​​, or need to boost their skills and fill in gaps to be more competitive​.

There are three ways to participate in Ask Like A Pro. The series includes up to 40 hours of content and 45+ tools and templates. ​

Not sure which participation level is right for you? Where to start? Or have other questions? Set up time with Michele here and she'd be happy to answer any questions you may have. ​

Michele’s Calendly: https://calendly.com/curiositytank/ask   ​Ask Like A Pro UX Research Workshop: https://www.curiositytank.com/workshops Customized Corporate UX Research Workshops and Team Training: https://www.curiositytank.com/uxr-training-for-teams 

Get ​​a 10% discount to use towards Ask Like A Pro On-Demand and Observer seat registrations with the code "HAPPYMARKETRESEARCH10%" 

Find Michele Online:

LinkedIn: https://www.linkedin.com/in/michele-ronsen-0a55233/ Website: https://www.curiositytank.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Hey everybody. I’m talking with Michele Ronsen, founder of Curiosity Tank. And also social media influencer on LinkedIn around consumer insights. I mean it’s the title I always wanted and never gotten. I’m super-jealous. How are you?

[00:00:22]

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com www.bensound.com

This Episode is Sponsored by:

This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU’s programs at:

broad.msu.edu/marketing 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Today is February 28, 2022. Happy Monday!

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. 

Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. 

I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program.

Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support, assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

This is episode 510 and, according to iTunes, Cold Heart by Elton John & Dua Lipa is the number one song across the globe. 

Today is the last day of February. We are 2 months into 2022 and already, things are crazier than we expected them to be just 60 days ago. There are two major issues facing the world, the invasion of Ukraine by Russia and the threat of an economic downturn. 

But! This isn’t a show on current events. It is a show about the world of consumer insights. 

What I’d like to draw your attention to is that the world of consumer insights tends to operate at a micro level. What I mean by this is businesses have questions like…

is my software easy to use, do consumers like the way my product tastes, what other products should we develop,are my customers happy, and so on. 

The answers to these research questions rarely are placed in the context of our broader world. 

Our guest today is Marcos Moldes, Qualitative UX Research Lead at Pinterest. 

We are thrilled to have you on the show. 

QUAL360 North America:

Website: https://na.qual360.com/

Buy tickets: https://na.qual360.com/#tile_timer 

Date: March 8-9, 2022

Location: Washington D.C. — Gallup World Headquarter

Find Marcos Online:

LinkedIn: https://www.linkedin.com/in/mmoldes/ 

Website: https://www.pinterestcareers.com/ 

Website: pinterest.com 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Today is February 21st, 2022. Happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research Program. Are you looking for a higher-paying job, to expand your professional network, and to achieve your full potential in the world of market research? Today the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's marketing research students have accepted job offers six months prior to graduating. If you are looking to achieve your full potential, check out MSMU's program at broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. This is episode 509, and according to Billboard's music charts, "Blinding Lights" by Canadian pop star The Weeknd has become the number-one song of all time. For today's episode,

Our guest is Travis Lowdermilk, Principal UX Researcher at Microsoft and author of The Customer-Driven Playbook and User-Centered Design.

We are thrilled to have you on the show. 

QUAL360 North America:

Website: https://na.qual360.com/

Buy tickets: https://na.qual360.com/#tile_timer 

Date: March 8-9, 2022

Location: Washington D.C. — Gallup World Headquarter

Find Travis Online:

LinkedIn: https://www.linkedin.com/in/travislowdermilk/ 

Website: https://www.microsoft.com/en-us/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Our guess today is Travis Lowdermilk, principle UX researcher at Microsoft and author of the Customer-Driven Playbook and User-Centered Design. Welcome to the Happy Market Research Podcast.

[00:00:16]

Travis Lowdermilk: Thank you for having me. It’s my pleasure.

[00:00:18]

Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State’s marketing research program and HubUX. I’ve done hundreds of interviews with today’s top minds in market research. Many of them trace their roots to Michigan State’s marketing research program. Are you looking for a higher paying job, to expand your professional network, and to achieve your full potential in the world of market research? Today the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80 percent of Michigan State’s marketing research students have accepted job offers six months prior to graduating. If you are looking to achieve your full potential check out MSU’s program at BROAD. MSU. EDU/Marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time user seats are free.

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com www.bensound.com

This Episode is Sponsored by:

This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU’s programs at:

broad.msu.edu/marketing 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Today is February 14, 2022. Happy Monday & Happy Valentine's Day! 

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. 

Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. 

I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program.

Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support, assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

This is episode 507 and, according to Spotify, We Don't Talk About Bruno is number one in the US. 

Today is a day to celebrate love. 

According to wikipedia, Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest interpersonal affection, to the simplest pleasure. An example of this range of meanings is that the love of a mother differs from the love of a spouse, which differs from the love for food. Most commonly, love refers to a feeling of a strong attraction and emotional attachment.

But brands haven't always loved their customers. 

When I started my career in consumer insights back in the early 2000s, brands talked about “Share of Wallet”. 

As the term suggests, marketers viewed each potential consumer as a wallet containing a finite amount of cash.

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com www.bensound.com

This Episode is Sponsored by:

This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU’s programs at:

broad.msu.edu/marketing 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Today is February 7th, 2022. Happy Monday! 

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. In today’s episode, we’ll cover: 

In a crazy world, how your local grocery store is keeping us connected and improving our mental health Top TunesAnd, a name change for this podcast

This is episode 506 and according to Spotify, GAYLE - abcdefu is the number one song across the globe.  

OK! Let’s jump in with both feet! 

HubUX (AKA me) did some research to help marketers understand consumer grocery shopping habits.  

On January 3rd, 2022, HubUX launched a quantitative and qualitative study among our panel with the main focus on uncovering how grocery shopping preferences have changed pre and post covid. 

Why do we care about this topic? Because late last year the BBC released a story titled, “How the corona virus is changing grocery shopping.” They sighted several statistics like “food delivery,” search frequency pointing to a future where consumers are not going to shop in-person. 

To this, I call bullshit.   

The participants were recruited through our panel and vetted via a video audition question. The panel was originally sourced through social platforms including Facebook, Instagram, and TikTok. 

All research was handled internally by HubUX.

Headline 1: Today, People Still Use In-Person Grocery Stores more often than digital options. 

Based on our research, all consumers more frequently visit their local grocery store versus online alternatives. 

The average person shops for groceries 6 times per month. 

When I first saw this, I was a little surprised because this stated frequency is the same as what was reported pre covid according to Satistica. You can find a link to that report in the show notes. 

But after talking to a few participants, the usual shopper plans a weekly trip and then supplements based on running out of supplies like spices, dry goods, and proteins. 

Headline 2: Younger Shoppers Are Looking For Deals

In fact, nearly half of all shoppers go out of their way to check the clearance area wherever they grocery shop.

Our guest is Yogesh Chavda, Head of Insights at WS Audiology. 

WS Audiology is a privately-owned manufacturer of hearing aids with headquarters in Denmark and Singapore with roots going back to 1878. The current company employs more than 11,000 people globally. 

Prior to joining WS Audiology, Yogesh has served as an Associate Director at P&G, Global Director of Consumer & Market Insights at Amway, Global Director of Marketing Research & Analytics at Kimberly-Clark, Global Head of Always On Marketing at Spotify, Head of Insights at Pinterest, and Founder of Y2S Consulting.

QUAL360 North America:

Website: https://na.qual360.com/

Buy tickets: https://na.qual360.com/#tile_timer 

Date: March 8-9, 2022

Location: Washington D.C. — Gallup World Headquarter

Find Yogesh Online:

LinkedIn: https://www.linkedin.com/in/yogeshchavda1/ 

Website: https://www.wsa.com/en/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Our guest today is Yogesh Chavda, Head of Insights at WS Audiology. WS Audiology is a privately-owned manufacturer of hearing aids with headquarters in Denmark and Singapore with roots going back to 1878. The current company employs more than 11,000 people globally. Prior to joining WS Audiology, Yogesh has served as an Associate Director at Procter and Gamble, Global Director of Consumer and Market Insights at Amway, Global Director of Marketing Research and Analytics at Kimberly Clark, Global Head of Always On, Marketing at Spotify, Head of insights at Pinterest and founder of Y2S Consulting. Welcome.

[00:00:45]

Yogesh Chavda: Thank you for having me.

[00:00:49]

Jamin Brazil: Support for the Happy Market Research podcast and the following message comes from Michigan State's marketing research program and Hub UX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's marketing research pr...

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com www.bensound.com

This Episode is Sponsored by:

This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU’s programs at:

broad.msu.edu/marketing 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Today is January 24th, 2022. Happy Monday! 

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. In today’s episode, we’ll cover: 

AnalogFolks launch a new division based on behavioral economics Meet a 12 year oldAn introduction to the Metaverse Some tips on scaling your business 

Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. 

I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program.

Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support, assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

This is a shameless plug. 

Kristin Luck and myself are launching a new cohort for The Consortium. The Consortium is a 12-month long forum that connects and supports entrepreneurs and revenue focused sales leaders who are gunning for their next big breakthrough. 

Kristin Luck and myself carefully curate and moderate your group of peers designed to help you navigate through business challenges and break through your revenue ceilings by leveraging the collective intelligence of others, with direct support from serial entrepreneurs who have been in the trenches and successfully exited!.

For more information, check the link in the show notes or DM me on LinkedIn. 

This is episode 504 and according to Spotify,

LinkedIn: https://www.linkedin.com/in/abagchi/ Website: https://www.oneplus.com/

Find Aaron Online:

LinkedIn: https://www.linkedin.com/in/aaronward/ Website: https://www.asknicely.com/

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com www.bensound.com

This Episode is Sponsored by:

This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU’s programs at:

broad.msu.edu/marketing 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Today is January 17, 2022. Happy Monday! 

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. 

Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. 

I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program.

Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support, assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

This is episode 503 and, according to Spotify, Stay by The Kid LAROI and Justin Bieber is still the number one song across the globe.  

OK! Let’s get to this week’s news!

On January 12th, customer experience software provider AskNicely has raised $32m in a Series B round of funding. That is a hell of a lot of dough. 

What are they going to do with all that cash? Well, whatever is left over after toasting with 1959 Dom Perigno, AskNicely says they will use the funds to expand their Frontline Success Platform. 

Of course they are going to invest in their technology. 

But, the press release also offered a very specific Objective & Key Result for the use of funds. Specifically,

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

www.bensound.com

This Episode is Sponsored by:

This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU’s programs at:

broad.msu.edu/marketing 

This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Today is January 10, 2022. Happy Monday! 

You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. 

Before intros, sponsors, and content I’d like you to join me in honoring Naomi Henderson by reading her obituary published by The Washington Post on Jan. 7, 2022.

Naomi Henderson CEO of RIVA Market Research and co-founder of RIVA Training Institute, Naomi R Henderson, 77, passed away on December 21, 2021, from complications related to Covid. 

She was vaccinated. 

Naomi was born in Alexandria, Louisiana, on January 2, 1944, the second of four daughters to Joseph and Anna Hairston. As the daughter of an Army officer, she grew accustomed to traveling and starting fresh in new places. She traveled across the US six times by car, and across the Pacific Ocean twice to live in Asia. 

Naturally creative, Naomi wrote and performed plays in elementary school for the neighborhood families on her front porch, using bedsheets as curtains to ensure her entrances were dramatic. 

She attended Roosevelt High school in Washington, DC, and received undergraduate degrees in psychology and education from D.C. Teachers College and a master's in education from American University. 

She was a guest lecturer at George Washington University, Georgetown University, University of Georgia, and Hood College. 

She was excited to continue her education and, before becoming ill, had recently announced that she would be pursuing her doctorate in 2022. 

She served as a Master Trainer, teaching researchers the art and science of rigorous qualitative research techniques, writing curriculum for public and custom courses, and fulfilling her dream of leaving the industry better than when she entered. 

Naomi led more than 6,000 focus groups and interviewed more than 60,000 respondents in groups or individually, receiving national recognition as a Master Moderator. She's been featured by Forbes Magazine and The New York Times, with T.V. appearances including The CBS Evening News, PBS Health Week, and NBC Dateline, along with several podcasts. 

With over $33 billion in annual revenue, it is ranked as the sixth largest privately held company in the United States by Forbes. 

Prior to joining Mars, Joanna served as a senior brand manager at General Mills, senior brand manager of Innovation at Devondale Murray Goulburn, and the healthcare product manager at SCA. 

Find Joanna Online:

LinkedIn: https://www.linkedin.com/in/joannalepore/ 

Website: https://www.mars.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.

To learn more, visit momentive.ai 

They specialize in helping organizations gather deep insights and apply those insights in a timely manner to reach their goals. 

Prior to joining Conifer Research, Sasha was a graphic designer at the Philadelphia Museum of Art.

Find Sasha Online:

LinkedIn: https://www.linkedin.com/in/sashamccune/ 

Website: https://coniferresearch.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai

Escalent is a human behavior and analytics advisory firm specializing in industries facing disruption and business transformation. Their customers include Land Rover, Volvo, Johnson and Johnson, and Comcast. 

Prior to joining Escalent, Dyna served as the Head of Audience Sales at SurveyMonkey and served as a key executive at Lucid and Upwave. She also gives back to the market research industry by serving on the board of directors of WIRe (Women in Research) and the Insights Association. 

Find Dyna Online:

LinkedIn: https://www.linkedin.com/in/dynaboen 

Website: https://escalent.co/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.

To learn more, visit momentive.ai 

[00:00:00]

Jamin Brazil: Hi everyone. I'm Jamin. You are listening to the Happy Market Research Podcast. My guest today is Dyna Boen, managing director at Escalent. Escalent is a human behavior and analytics advisory firm specializing in industries facing disruption and business transformation, which is just about everybody. Their customers include Land Rover, Volvo, Johnson & Johnson, Comcast, etc., etc. Prior to joining Escalent, Dyna served as the head of audience sales at SurveyMonkey and served as a key executive at Lucid and Upway. She also gives back to the market research industry by serving on the board of directors of WIRe, that's Women in Research, and the Insights Association. Dyna,

Most recently, Hana released her new book, “Gen Z 360,” a guide to understanding the next generation of culture, creators, employees, and consumers. 

Find Hana Online:

LinkedIn: https://www.linkedin.com/in/hanabenshabat/ 

Website: https://genzplanet.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai

Founded in 2015, Gtmhub is a SaaS company that helps businesses manage employees through business results. Specifically, they leverage an Objective & Key Result framework. Today, Gtmhub serves over 500,000 users across 1,000 organizations globally. 

Prior to joining Gtmhub, Dr. Zelmanow has held senior insight roles at Panasonic, Twitter and Altria. 

Find Ari Online:

LinkedIn: https://www.linkedin.com/in/zelmanow/ 

Website: https://gtmhub.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.

To learn more, visit momentive.ai 

[00:00:00]

Jamin Brazil: Hey everyone. I'm Jamin, you're listening to the Happy Market Research podcast. My guest today is Ari Zelmanow, the Sherlock Holmes of consumer behavior. He's also the senior director of research analytics and insights at Gtmhub. Founded in 2015, Gtmhub is a SaaS company that helps businesses manage employees through business results. Specifically, they leverage an objective and key results or OKR framework today. Gtmhub serves over 500,000 users across 1,000 organizations globally. Prior to joining Gtmhub, Dr. Zelmanow has had senior insight roles at Panasonic, Twitter and Altria. Ari, thanks for joining me on the Happy Market Research podcast.

[00:00:46]

Ari Zelmanow: Thanks Jamin. Thanks for having me.

[00:00:51]

Immersion is a technology platform that measures people’s unconscious neurological connection to an experience or piece of content in real-time using their existing smartwatch. 

Prior to joining Immersion, Laura was the Manager of Research & Development of the Neuro & Behavioral Science Centre at Ipsos.

Find Laura Online:

LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/ 

Website: https://www.getimmersion.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research?

Today, the program has tracks for both full-time students and working professionals.

They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating.

The program has three formats:

The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022

All programs include real-world experience and full-time job placement support.

If you are looking to achieve your full potential, check out MSMU's programs at:

broad.msu.edu/marketing 

It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. 

This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. 

Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai

[00:00:00]

Jamin Brazil: Hi everybody, I'm Jamin. You are listening to the Happy Market Research podcast. My guest today is Laura Beavin Yates, SVP of customer success at Immersion. Immersion is a technology platform that measures people's unconscious neurological connection to an experience, or piece of content in real-time using their existing smartwatch. Prior to joining Immersion, Laura was the manager of research and development of the neuro and behavioral science center at Ipsos. Laura, welcome to the Happy Market Research podcast.

[00:00:36]

Laura Beavin-Yates: Thank you so much. Thank you for having me. I'm excited to be here with you today.

[00:00:40]

Jamin Brazil: As you know I've done hundreds of interviews with today's top minds in marketing research. Many of them trace their roots to Michigan State’s marketing research program.