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    <title>Book Launch Show</title>
    <description>Follow along as book launch expert Tim Grahl teaches you the fundamentals of launching a bestselling book. Based on his work with hundreds of authors and launching dozens of top New York Times, Wall Street Journal, and other bestselling books, he will share the insights and step-by-step tactics you can use to launch your own successful book.</description>
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    <itunes:summary>Follow along as book launch expert Tim Grahl teaches you the fundamentals of launching a bestselling book. Based on his work with hundreds of authors and launching dozens of top New York Times, Wall Street Journal, and other bestselling books, he will share the insights and step-by-step tactics you can use to launch your own successful book.</itunes:summary>
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      <itunes:title>Working With A Marketing Coach</itunes:title>
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      <title>Author as Entrepreneur</title>
      <description>How can writers use the storytelling skills we already have, to market our books and grow our businesses? This week, Valerie interviews Jarie Bolander, a fellow Certified Story Grid Editor who helps business owners tell better stories about who they are and what they do.</description>
      <pubDate>Tue, 2 Jul 2019 10:30:33 +0000</pubDate>
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      <title>Bonus Episode - Amazon and Facebook Ads</title>
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      <pubDate>Tue, 25 Jun 2019 10:30:06 +0000</pubDate>
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      <title>Valerie's 10K Strategy</title>
      <description>How do you get 10,000 pairs of eyeballs on your book? This week, Valerie came up with a strategy. Does Tim like it? Or, are there improvements to be made? </description>
      <pubDate>Wed, 19 Jun 2019 09:30:06 +0000</pubDate>
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      <pubDate>Tue, 28 May 2019 10:30:01 +0000</pubDate>
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      <itunes:summary>As Valerie continues to wrap her head around sales, Tim advises her to find the nerds first and craft a pitch that will grab their attention. What's the best way to do this? Start at the end and work from there. Tune in to find out how.</itunes:summary>
      <itunes:subtitle>As Valerie continues to wrap her head around sales, Tim advises her to find the nerds first and craft a pitch that will grab their attention. What's the best way to do this? Start at the end and work from there. Tune in to find out how.</itunes:subtitle>
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      <title>The Single Most Important Thing To Do</title>
      <description>This week Tim and Valerie talk about the elephant in the book marketing room; asking people to buy your book. If earning a living from your writing is your goal, you have to do it eventually. So, when it comes time to sell your book what is the single most important thing you have to do? Tune in to find out.</description>
      <pubDate>Tue, 21 May 2019 10:30:25 +0000</pubDate>
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      <itunes:summary>This week Tim and Valerie talk about the elephant in the book marketing room; asking people to buy your book. If earning a living from your writing is your goal, you have to do it eventually. So, when it comes time to sell your book what is the single most important thing you have to do? Tune in to find out.</itunes:summary>
      <itunes:subtitle>This week Tim and Valerie talk about the elephant in the book marketing room; asking people to buy your book. If earning a living from your writing is your goal, you have to do it eventually. So, when it comes time to sell your book what is the single most important thing you have to do? Tune in to find out.</itunes:subtitle>
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      <title>How To Build A Tribe</title>
      <description>How do you create a following of diehard fans so that you don't have to rely on an algorithm to find new readers? It doesn't happen overnight, but there are things you can do (that don't take a lot of time or cost a lot of money). In this week's podcast, Tim explains what they are and how you can use them. </description>
      <pubDate>Tue, 14 May 2019 10:30:06 +0000</pubDate>
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      <itunes:title>How To Build A Tribe</itunes:title>
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      <itunes:summary>How do you create a following of diehard fans so that you don't have to rely on an algorithm to find new readers? It doesn't happen overnight, but there are things you can do (that don't take a lot of time or cost a lot of money). In this week's podcast, Tim explains what they are and how you can use them. </itunes:summary>
      <itunes:subtitle>How do you create a following of diehard fans so that you don't have to rely on an algorithm to find new readers? It doesn't happen overnight, but there are things you can do (that don't take a lot of time or cost a lot of money). In this week's podcast, Tim explains what they are and how you can use them. </itunes:subtitle>
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      <title>The Magic Number</title>
      <description>Tim called his book Your First 1,000 Copies, but why a thousand? Does that number have to come from sales or can they be free downloads? Do authors need to move 1,000 copies within any particular timeframe? For answers to these questions and more, tune into this week's Book Launch Show podcast. </description>
      <pubDate>Tue, 7 May 2019 10:30:11 +0000</pubDate>
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      <itunes:title>The Magic Number</itunes:title>
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      <itunes:summary>Tim called his book Your First 1,000 Copies, but why a thousand? Does that number have to come from sales or can they be free downloads? Do authors need to move 1,000 copies within any particular timeframe? For answers to these questions and more, tune into this week's Book Launch Show podcast. </itunes:summary>
      <itunes:subtitle>Tim called his book Your First 1,000 Copies, but why a thousand? Does that number have to come from sales or can they be free downloads? Do authors need to move 1,000 copies within any particular timeframe? For answers to these questions and more, tune into this week's Book Launch Show podcast. </itunes:subtitle>
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      <description>This week, Tim tells Valerie to not market a book that she's written. Why would he say this and how could this advice help her find readers and grow her business?</description>
      <pubDate>Tue, 30 Apr 2019 10:30:15 +0000</pubDate>
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      <itunes:title>What business are you trying to build?</itunes:title>
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      <itunes:summary>This week, Tim tells Valerie to not market a book that she's written. Why would he say this and how could this advice help her find readers and grow her business?</itunes:summary>
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      <title>Asking for Blurbs</title>
      <description>Have you ever bought a book because the front or back cover contained an endorsement quote from a notable author or journal? Ever wonder how to get those blurbs for your book? If you have, this episode is for you.</description>
      <pubDate>Wed, 24 Apr 2019 12:00:09 +0000</pubDate>
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      <description>This week, Valerie and Tim take another look at the Connection System. Now that permission and content are in place, it's time to drill down on outreach. How do you figure out where your readers are and how do you know which outreach activities work best?</description>
      <pubDate>Tue, 16 Apr 2019 10:06:49 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl, Valerie Francis)</author>
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      <itunes:title>Outreach, Outreach, Outreach</itunes:title>
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      <itunes:summary>This week, Valerie and Tim take another look at the Connection System. Now that permission and content are in place, it's time to drill down on outreach. How do you figure out where your readers are and how do you know which outreach activities work best?</itunes:summary>
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      <title>Innovative Marketing Ideas</title>
      <description>This week, Valerie thinks outside the box and proposes a very different way to present author updates to her audience. Has she innovated an idea, or is she completely off the mark. Tune in to find out. </description>
      <pubDate>Tue, 9 Apr 2019 08:30:07 +0000</pubDate>
      <author>me@timgrahl.com (Valerie Francis, Tim Grahl)</author>
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      <itunes:title>Innovative Marketing Ideas</itunes:title>
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      <itunes:subtitle>This week, Valerie thinks outside the box and proposes a very different way to present author updates to her audience. Has she innovated an idea, or is she completely off the mark. Tune in to find out. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>40</itunes:episode>
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      <title>Turn One Marketing Idea Into Many</title>
      <description>Valerie has started a book club for her mailing list subscribers. How can she turn that one marketing idea into many so that, without a lot of extra effort, she has can exponentially grow her audience and author platform? </description>
      <pubDate>Tue, 2 Apr 2019 10:30:09 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl, Valerie Francis)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/turn-one-marketing-idea-into-many-6atKn7Ux</link>
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      <itunes:title>Turn One Marketing Idea Into Many</itunes:title>
      <itunes:author>Tim Grahl, Valerie Francis</itunes:author>
      <itunes:duration>00:31:55</itunes:duration>
      <itunes:summary>Valerie has started a book club for her mailing list subscribers. How can she turn that one marketing idea into many so that, without a lot of extra effort, she has can exponentially grow her audience and author platform? </itunes:summary>
      <itunes:subtitle>Valerie has started a book club for her mailing list subscribers. How can she turn that one marketing idea into many so that, without a lot of extra effort, she has can exponentially grow her audience and author platform? </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>39</itunes:episode>
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      <title>Building Your Platform at Live Events</title>
      <description>In this special episode, recorded Live in Nashville, Tim explains how authors can leverage in-person events to develop their platform and grow their audience. </description>
      <pubDate>Tue, 26 Mar 2019 14:27:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/building-your-platform-at-live-events-8fc4ff7d</link>
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      <itunes:title>Building Your Platform at Live Events</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/1395bbe6-9045-4329-9f87-4a457aeb1242/3000x3000/1553610776artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:32:13</itunes:duration>
      <itunes:summary>In this special episode, recorded Live in Nashville, Tim explains how authors can leverage in-person events to develop their platform and grow their audience. </itunes:summary>
      <itunes:subtitle>In this special episode, recorded Live in Nashville, Tim explains how authors can leverage in-person events to develop their platform and grow their audience. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>38</itunes:episode>
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      <title>Booking Podcasts, Starting Book Clubs</title>
      <description>Valerie's outreach to podcasts has been a success! Find out what she did to get bookings and hear her plan for starting a Book Club to attract readers and develop a long term relationship with them.</description>
      <pubDate>Tue, 19 Mar 2019 11:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/booking-podcasts-starting-book-clubs-d0f363fd</link>
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      <itunes:title>Booking Podcasts, Starting Book Clubs</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/dfb44b85-b00b-4fb7-a030-18fed13a2b8d/3000x3000/1552946485artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:35:47</itunes:duration>
      <itunes:summary>Valerie's outreach to podcasts has been a success! Find out what she did to get bookings and hear her plan for starting a Book Club to attract readers and develop a long term relationship with them.</itunes:summary>
      <itunes:subtitle>Valerie's outreach to podcasts has been a success! Find out what she did to get bookings and hear her plan for starting a Book Club to attract readers and develop a long term relationship with them.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>37</itunes:episode>
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      <title>Becoming a Podcast Guest</title>
      <description>It's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to contact them? What should she say when she reaches out to them? Tune in to find out.</description>
      <pubDate>Tue, 12 Mar 2019 11:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/becoming-a-podcast-guest-c88f94db</link>
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      <itunes:title>Becoming a Podcast Guest</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/dccf2941-f5d3-4bca-aae5-98dbd502e02d/3000x3000/1552340717artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:34:12</itunes:duration>
      <itunes:summary>It's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to contact them? What should she say when she reaches out to them? Tune in to find out.</itunes:summary>
      <itunes:subtitle>It's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to contact them? What should she say when she reaches out to them? Tune in to find out.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>36</itunes:episode>
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      <title>Is your website doing what it needs to do?</title>
      <description>Valerie has done a lot of work to improve her website, but she's still missing some key strategies to get readers on her mailing list. Are you doing everything you can to convert your subscription rates? Tune in to find out!</description>
      <pubDate>Tue, 5 Mar 2019 12:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/is-your-website-doing-what-it-needs-to-6eadde72</link>
      <enclosure length="33636661" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/39221e76-1cfd-4fa2-9269-79eeb02da027/6eadde72_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Is your website doing what it needs to do?</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/39221e76-1cfd-4fa2-9269-79eeb02da027/3000x3000/1550926903artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:34:57</itunes:duration>
      <itunes:summary>Valerie has done a lot of work to improve her website, but she's still missing some key strategies to get readers on her mailing list. Are you doing everything you can to convert your subscription rates? Tune in to find out!</itunes:summary>
      <itunes:subtitle>Valerie has done a lot of work to improve her website, but she's still missing some key strategies to get readers on her mailing list. Are you doing everything you can to convert your subscription rates? Tune in to find out!</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>35</itunes:episode>
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      <title>Creating Detailed Personas</title>
      <description>The more specific you are about your ideal readers, the more likely you are to find them. This week, Valerie gets super specific about who she's trying to reach and she's come up with a great tool to help you. She's also redesigned her website. Is her new site doing the two things every author website needs to do? Is yours? </description>
      <pubDate>Tue, 26 Feb 2019 12:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/creating-detailed-personas-bd4d09b0</link>
      <enclosure length="39351726" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/54fbab69-a201-4b52-bb61-671bc7ea4966/bd4d09b0_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Creating Detailed Personas</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/54fbab69-a201-4b52-bb61-671bc7ea4966/3000x3000/1550926465artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:40:55</itunes:duration>
      <itunes:summary>The more specific you are about your ideal readers, the more likely you are to find them. This week, Valerie gets super specific about who she's trying to reach and she's come up with a great tool to help you. She's also redesigned her website. Is her new site doing the two things every author website needs to do? Is yours? </itunes:summary>
      <itunes:subtitle>The more specific you are about your ideal readers, the more likely you are to find them. This week, Valerie gets super specific about who she's trying to reach and she's come up with a great tool to help you. She's also redesigned her website. Is her new site doing the two things every author website needs to do? Is yours? </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>34</itunes:episode>
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      <description>Blogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim talks about what blogs do best and how Valerie can make the most of them.</description>
      <pubDate>Tue, 19 Feb 2019 12:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/should-authors-have-a-blog-bfcb6050</link>
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      <itunes:title>Should authors have a blog?</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/baf4ea7f-6f27-4750-afa7-a91394995e78/3000x3000/1550591628artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:32:24</itunes:duration>
      <itunes:summary>Blogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim talks about what blogs do best and how Valerie can make the most of them.</itunes:summary>
      <itunes:subtitle>Blogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim talks about what blogs do best and how Valerie can make the most of them.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>33</itunes:episode>
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      <title>Essential Elements of an Author Website</title>
      <description>As Valerie continues to revamp her website, Tim advises what should be on her homepage and how she can optimize the site to build her mailing list.</description>
      <pubDate>Tue, 12 Feb 2019 12:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/essential-elements-of-an-author-website-a100f68d</link>
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      <itunes:title>Essential Elements of an Author Website</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/b763e6aa-59c4-4a73-b533-039820722a7d/3000x3000/1549929132artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:35:27</itunes:duration>
      <itunes:summary>As Valerie continues to revamp her website, Tim advises what should be on her homepage and how she can optimize the site to build her mailing list.</itunes:summary>
      <itunes:subtitle>As Valerie continues to revamp her website, Tim advises what should be on her homepage and how she can optimize the site to build her mailing list.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>32</itunes:episode>
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      <title>Personas</title>
      <description>Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.  </description>
      <pubDate>Tue, 5 Feb 2019 12:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/personas-8ce03b48</link>
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      <itunes:title>Personas</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/80b26e93-ac8e-495b-9028-27744461362d/3000x3000/1549320260artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:29:45</itunes:duration>
      <itunes:summary>Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.  </itunes:summary>
      <itunes:subtitle>Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.  </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>31</itunes:episode>
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      <title>Merchandising Options with Kobo</title>
      <description>Merchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.</description>
      <pubDate>Tue, 29 Jan 2019 12:30:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/merchandising-options-with-kobo-6c2720f6</link>
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      <itunes:title>Merchandising Options with Kobo</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/50fb4b83-89bc-4a57-bb84-06daba495354/3000x3000/1548763578artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:22:14</itunes:duration>
      <itunes:summary>Merchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.</itunes:summary>
      <itunes:subtitle>Merchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>30</itunes:episode>
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      <title>The Kobo Difference</title>
      <description>This week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving money on the table.</description>
      <pubDate>Tue, 22 Jan 2019 12:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/the-kobo-difference-adb3894c</link>
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      <itunes:title>The Kobo Difference</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/a9b162aa-6d65-49d5-9164-490e56eac311/3000x3000/1548079024artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:24:32</itunes:duration>
      <itunes:summary>This week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving money on the table.</itunes:summary>
      <itunes:subtitle>This week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving money on the table.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>29</itunes:episode>
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      <title>Identifying Your Ideal Reader</title>
      <description>Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.</description>
      <pubDate>Tue, 25 Dec 2018 12:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/identifying-your-ideal-reader-818a8807</link>
      <enclosure length="37759835" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/964d64e3-c7d7-49f4-95fa-c0cc5b1ba695/818a8807_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Identifying Your Ideal Reader</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/964d64e3-c7d7-49f4-95fa-c0cc5b1ba695/3000x3000/1545430447artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:39:16</itunes:duration>
      <itunes:summary>Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.</itunes:summary>
      <itunes:subtitle>Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>28</itunes:episode>
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      <title>Beginning Outreach Activities</title>
      <description>What kinds of outreach activities should Valerie do to market her fiction, and why?</description>
      <pubDate>Tue, 18 Dec 2018 12:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/beginning-outreach-activities-2bebad1a</link>
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      <itunes:title>Beginning Outreach Activities</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/34128bee-106d-4972-9dac-575c2911b758/3000x3000/1544706185artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:35:26</itunes:duration>
      <itunes:summary>What kinds of outreach activities should Valerie do to market her fiction, and why?</itunes:summary>
      <itunes:subtitle>What kinds of outreach activities should Valerie do to market her fiction, and why?</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <description>Random marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doing and why?</description>
      <pubDate>Tue, 11 Dec 2018 12:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/a-common-book-marketing-mistake-cf3aee61</link>
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      <itunes:title>A Common Book Marketing Mistake</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/d3378ac0-56d3-4b6c-9e4f-165834846a69/3000x3000/1544521953artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:34:44</itunes:duration>
      <itunes:summary>Random marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doing and why?</itunes:summary>
      <itunes:subtitle>Random marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doing and why?</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <description>What's the best way to market your books when you write across genre? What do you do when you write under more than one name?</description>
      <pubDate>Tue, 4 Dec 2018 11:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/dealing-with-multiple-genres-and-pen-c5a02f5a</link>
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      <itunes:title>Dealing with Multiple Genres and Pen Names</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
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      <itunes:duration>00:36:36</itunes:duration>
      <itunes:summary>What's the best way to market your books when you write across genre? What do you do when you write under more than one name?</itunes:summary>
      <itunes:subtitle>What's the best way to market your books when you write across genre? What do you do when you write under more than one name?</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>25</itunes:episode>
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      <title>Connection System 101</title>
      <description>
        <![CDATA[<p>What are the 3 things every author needs to build a successful marketing platform? Tim walks Valerie through each of these and how to identify the different areas.</p>
]]>
      </description>
      <pubDate>Tue, 27 Nov 2018 10:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/connection-system-101-2c75b10a</link>
      <content:encoded>
        <![CDATA[<p>What are the 3 things every author needs to build a successful marketing platform? Tim walks Valerie through each of these and how to identify the different areas.</p>
]]>
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      <itunes:title>Connection System 101</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/b17f4ffb-ea72-464b-a1d5-95de7fda425c/3000x3000/1543276088artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:41:41</itunes:duration>
      <itunes:summary>What are the 3 things every author needs to build a successful marketing platform? Tim walks Valerie through each of these and how to identify the different areas.</itunes:summary>
      <itunes:subtitle>What are the 3 things every author needs to build a successful marketing platform? Tim walks Valerie through each of these and how to identify the different areas.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>24</itunes:episode>
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        <![CDATA[<p>Pretend you're an author stuck on their marketing and now sure what to do next. That's the new format for the Book Launch Show.</p>
]]>
      </description>
      <pubDate>Tue, 20 Nov 2018 10:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/where-do-we-start-7fb9b4df</link>
      <content:encoded>
        <![CDATA[<p>Pretend you're an author stuck on their marketing and now sure what to do next. That's the new format for the Book Launch Show.</p>
]]>
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      <itunes:title>Where do we start?</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/56927678-1b6c-41f9-8412-80402420649f/3000x3000/1542749897artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:37:08</itunes:duration>
      <itunes:summary>Pretend you're an author stuck on their marketing and now sure what to do next. That's the new format for the Book Launch Show.</itunes:summary>
      <itunes:subtitle>Pretend you're an author stuck on their marketing and now sure what to do next. That's the new format for the Book Launch Show.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>23</itunes:episode>
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        <![CDATA[<p>My new book, Running Down a Dream, is now out! In this episode I share an extended excerpt from the audiobook.</p>
]]>
      </description>
      <pubDate>Thu, 12 Jul 2018 15:36:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/the-book-is-out-aa555cae</link>
      <content:encoded>
        <![CDATA[<p>My new book, Running Down a Dream, is now out! In this episode I share an extended excerpt from the audiobook.</p>
]]>
      </content:encoded>
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      <itunes:title>The book is out!</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/ca50b25d-3a07-42cc-93b4-f89c673948f9/3000x3000/1531410096artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:37:12</itunes:duration>
      <itunes:summary>My new book, Running Down a Dream, is now out! In this episode I share an extended excerpt from the audiobook. runningdownadream.com</itunes:summary>
      <itunes:subtitle>My new book, Running Down a Dream, is now out! In this episode I share an extended excerpt from the audiobook. runningdownadream.com</itunes:subtitle>
      <itunes:keywords>authors, book launch, writing, book marketing, author platform</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>22</itunes:episode>
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      <description>
        <![CDATA[<p>We're getting close to the pub date for RUNNING DOWN A DREAM and I've made a lot of progress on the launch. In this episode I discuss how to get blurbs, recording an audiobook, choosing indie vs trade publishing, creating a media kit, and a lot more.</p>
]]>
      </description>
      <pubDate>Mon, 25 Jun 2018 21:38:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/getting-blurbs-audiobooks-trade-vs-indie-37f0c227</link>
      <content:encoded>
        <![CDATA[<p>We're getting close to the pub date for RUNNING DOWN A DREAM and I've made a lot of progress on the launch. In this episode I discuss how to get blurbs, recording an audiobook, choosing indie vs trade publishing, creating a media kit, and a lot more.</p>
]]>
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      <itunes:title>Getting Blurbs, Audiobooks, Trade vs Indie Publishing, and more</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/54bb8a22-8f36-43e3-ac1e-560ab8ba607c/3000x3000/1529962781artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:36:27</itunes:duration>
      <itunes:summary>We're getting close to the pub date for RUNNING DOWN A DREAM and I've made a lot of progress on the launch. In this episode I discuss how to get blurbs, recording an audiobook, choosing indie vs trade publishing, creating a media kit, and a lot more.</itunes:summary>
      <itunes:subtitle>We're getting close to the pub date for RUNNING DOWN A DREAM and I've made a lot of progress on the launch. In this episode I discuss how to get blurbs, recording an audiobook, choosing indie vs trade publishing, creating a media kit, and a lot more.</itunes:subtitle>
      <itunes:keywords>book launch, book marketing, publishing, author marketing, book publishing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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        <![CDATA[<p>The manuscript is done and off to the copy editor, so now it's time to start getting blurbs and starting outreach.</p>
]]>
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      <pubDate>Tue, 15 May 2018 20:47:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/blurbs-and-beginning-outreach-f7faa92e</link>
      <content:encoded>
        <![CDATA[<p>The manuscript is done and off to the copy editor, so now it's time to start getting blurbs and starting outreach.</p>
]]>
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      <itunes:title>Blurbs and Beginning Outreach</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/214d9eef-734c-43cd-9982-e4eefb2a8256/3000x3000/1526476397artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:16:45</itunes:duration>
      <itunes:summary>The manuscript is done and off to the copy editor, so now it's time to start getting blurbs and starting outreach. </itunes:summary>
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      <itunes:explicit>no</itunes:explicit>
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        <![CDATA[<p>With my next book, Running Down a Dream, being published on July 11th, I'm now in book launch mode! This week I talk about the origins of the book, my overall plan to launch this book, and my emotions around launching such a personal book.</p>
<p>Links mentioned in the show:</p>
<ul>
<li><em><a href="https://shop.blackirishbooks.com/products/the-war-of-art">The War of Art</a></em> by Steve Pressfield</li>
<li>The episode of the Story Grid Podcast where I found the theme for my book. <a href="https://storygrid.simplecast.fm/91567e7f">Part 1</a>. <a href="https://storygrid.simplecast.fm/e76a1e0c">Part 2</a>.</li>
<li><a href="https://booklaunch.com/cert">Book Launch Coach Certification</a></li>
<li><a href="http://booklaunch.com/outreach">Book Launch Outreach Training</a></li>
</ul>
]]>
      </description>
      <pubDate>Thu, 12 Apr 2018 09:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/planning-my-book-launch-e7d92f52</link>
      <content:encoded>
        <![CDATA[<p>With my next book, Running Down a Dream, being published on July 11th, I'm now in book launch mode! This week I talk about the origins of the book, my overall plan to launch this book, and my emotions around launching such a personal book.</p>
<p>Links mentioned in the show:</p>
<ul>
<li><em><a href="https://shop.blackirishbooks.com/products/the-war-of-art">The War of Art</a></em> by Steve Pressfield</li>
<li>The episode of the Story Grid Podcast where I found the theme for my book. <a href="https://storygrid.simplecast.fm/91567e7f">Part 1</a>. <a href="https://storygrid.simplecast.fm/e76a1e0c">Part 2</a>.</li>
<li><a href="https://booklaunch.com/cert">Book Launch Coach Certification</a></li>
<li><a href="http://booklaunch.com/outreach">Book Launch Outreach Training</a></li>
</ul>
]]>
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      <itunes:title>Planning My Book Launch</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/2aa4f1a0-94c6-4af2-b098-3d1cb114d292/3000x3000/1523395401artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:27:23</itunes:duration>
      <itunes:summary>With my next book, Running Down a Dream, being published on July 11th, I'm now in book launch mode! This week I talk about the origins of the book, my overall plan to launch this book, and my emotions around launching such a personal book.</itunes:summary>
      <itunes:subtitle>With my next book, Running Down a Dream, being published on July 11th, I'm now in book launch mode! This week I talk about the origins of the book, my overall plan to launch this book, and my emotions around launching such a personal book.</itunes:subtitle>
      <itunes:keywords>book launch, author marketing, author platform, book marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>19</itunes:episode>
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      <title>Outreach 101, Plus My Next Book Launch</title>
      <description>
        <![CDATA[<p>My next book, Running Down a Dream, will be published on July 11th. Follow along for the next three months as I plan and execute the launch. In this episode, we start talking about the importance and basics of Outreach.</p>
<p>Join me for a live training at https://booklaunch.com/outreach</p>
]]>
      </description>
      <pubDate>Thu, 5 Apr 2018 09:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/outreach-101-plus-my-next-book-launch-0b4850a2</link>
      <content:encoded>
        <![CDATA[<p>My next book, Running Down a Dream, will be published on July 11th. Follow along for the next three months as I plan and execute the launch. In this episode, we start talking about the importance and basics of Outreach.</p>
<p>Join me for a live training at https://booklaunch.com/outreach</p>
]]>
      </content:encoded>
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      <itunes:title>Outreach 101, Plus My Next Book Launch</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/b8906522-3fca-4f0d-8276-f74ef5521a34/3000x3000/1522877539artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:17:50</itunes:duration>
      <itunes:summary>My next book, Running Down a Dream, will be published on July 11th. Follow along for the next three months as I plan and execute the launch. In this episode, we start talking about the importance and basics of Outreach.</itunes:summary>
      <itunes:subtitle>My next book, Running Down a Dream, will be published on July 11th. Follow along for the next three months as I plan and execute the launch. In this episode, we start talking about the importance and basics of Outreach.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>18</itunes:episode>
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      <title>Self-publish the Right Way with Michael Bungay Stanier - Part 3</title>
      <description>
        <![CDATA[<p>In Part 3 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch.</p>
<p><a href="https://boxofcrayons.com/the-coaching-habit-book/">Check out <em>The Coaching Habit</em> by Michael Bungay Stanier</a></p>
]]>
      </description>
      <pubDate>Sun, 1 Apr 2018 09:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/self-publish-the-right-way-with-michael-ea50f07f</link>
      <content:encoded>
        <![CDATA[<p>In Part 3 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch.</p>
<p><a href="https://boxofcrayons.com/the-coaching-habit-book/">Check out <em>The Coaching Habit</em> by Michael Bungay Stanier</a></p>
]]>
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      <itunes:title>Self-publish the Right Way with Michael Bungay Stanier - Part 3</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/be210ed7-4ee1-484c-bd47-4ae4ecfd31a9/3000x3000/1522441159artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:15:26</itunes:duration>
      <itunes:summary>In Part 3 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch. See more at booklaunch.com/podcast</itunes:summary>
      <itunes:subtitle>In Part 3 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch. See more at booklaunch.com/podcast</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>17</itunes:episode>
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      <title>Self-publish the Right Way with Michael Bungay Stanier - Part 2</title>
      <description>
        <![CDATA[<p>In Part 2 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch.</p>
<p><a href="https://boxofcrayons.com/the-coaching-habit-book/">Check out <em>The Coaching Habit</em> by Michael Bungay Stanier</a></p>
]]>
      </description>
      <pubDate>Sat, 31 Mar 2018 10:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/self-publish-the-right-way-with-michael-part-2-c11df22b</link>
      <content:encoded>
        <![CDATA[<p>In Part 2 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch.</p>
<p><a href="https://boxofcrayons.com/the-coaching-habit-book/">Check out <em>The Coaching Habit</em> by Michael Bungay Stanier</a></p>
]]>
      </content:encoded>
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      <itunes:title>Self-publish the Right Way with Michael Bungay Stanier - Part 2</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/296f722f-fb2e-4f61-93dd-86ed3f75cf35/3000x3000/1522441075artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:20:44</itunes:duration>
      <itunes:summary>In Part 2 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch. See more at booklaunch.com/podcast</itunes:summary>
      <itunes:subtitle>In Part 2 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch. See more at booklaunch.com/podcast</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>16</itunes:episode>
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      <title>Self-publish the Right Way with Michael Bungay Stanier - Part 1</title>
      <description>
        <![CDATA[<p>Michael Bungay Stanier has done both traditional and self-publishing, and with his latest book he's had the most success. Follow along as he shares the do's and don't's of a self-publishing book launch.</p>
<p><a href="https://boxofcrayons.com/the-coaching-habit-book/">Check out <em>The Coaching Habit</em> by Michael Bungay Stanier</a></p>
]]>
      </description>
      <pubDate>Fri, 30 Mar 2018 20:12:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/self-publish-the-right-way-with-michael-part-1-48c02c9e</link>
      <content:encoded>
        <![CDATA[<p>Michael Bungay Stanier has done both traditional and self-publishing, and with his latest book he's had the most success. Follow along as he shares the do's and don't's of a self-publishing book launch.</p>
<p><a href="https://boxofcrayons.com/the-coaching-habit-book/">Check out <em>The Coaching Habit</em> by Michael Bungay Stanier</a></p>
]]>
      </content:encoded>
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      <itunes:title>Self-publish the Right Way with Michael Bungay Stanier - Part 1</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/fa103e03-9f64-4457-b8aa-654aeeb1f3e2/3000x3000/1522440966artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:21:02</itunes:duration>
      <itunes:summary>Michael Bungay Stanier has done both traditional and self-publishing, and with his latest book he's had the most success. Follow along as he shares the do's and don't's of a self-publishing book launch. See more at booklaunch.com/podcast</itunes:summary>
      <itunes:subtitle>Michael Bungay Stanier has done both traditional and self-publishing, and with his latest book he's had the most success. Follow along as he shares the do's and don't's of a self-publishing book launch. See more at booklaunch.com/podcast</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>15</itunes:episode>
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      <title>Book Launching on Kickstarter - Part 3</title>
      <description>
        <![CDATA[<p>Charlie and I continue our discussion on how to successfully launch books on the Kickstarter platform. We talk through how to count the cost of your campaign, how to pick the right funding levels, and how to ensure that your project gets funded.</p>
]]>
      </description>
      <pubDate>Mon, 22 May 2017 19:37:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/book-launching-on-kickstarter-part-3-321e89c0</link>
      <content:encoded>
        <![CDATA[<p>Charlie and I continue our discussion on how to successfully launch books on the Kickstarter platform. We talk through how to count the cost of your campaign, how to pick the right funding levels, and how to ensure that your project gets funded.</p>
]]>
      </content:encoded>
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      <itunes:title>Book Launching on Kickstarter - Part 3</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/d234b139-518b-49a3-91af-e5a6995092d4/3000x3000/1495482179artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:22:26</itunes:duration>
      <itunes:summary>Charlie and I continue our discussion on how to successfully launch books on the Kickstarter platform. We talk through how to count the cost of your campaign, how to pick the right funding levels, and how to ensure that your project gets funded.</itunes:summary>
      <itunes:subtitle>Charlie and I continue our discussion on how to successfully launch books on the Kickstarter platform. We talk through how to count the cost of your campaign, how to pick the right funding levels, and how to ensure that your project gets funded.</itunes:subtitle>
      <itunes:keywords>author marketing, book marketing, kickstarter, book launch</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>14</itunes:episode>
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      <description>
        <![CDATA[<p>Marketing and launching a book on Kickstarter. This is a conversation with Charlie Hoehn on the ins and outs of what it takes to launch successfully.</p>
]]>
      </description>
      <pubDate>Mon, 1 May 2017 20:44:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/book-launching-on-kickstarter-part-2-4d10876a</link>
      <content:encoded>
        <![CDATA[<p>Marketing and launching a book on Kickstarter. This is a conversation with Charlie Hoehn on the ins and outs of what it takes to launch successfully.</p>
]]>
      </content:encoded>
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      <itunes:title>Book Launching on Kickstarter - Part 2</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/df40ef6b-df74-4214-803b-c5db4ad82f5f/3000x3000/1493671574artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:21:57</itunes:duration>
      <itunes:summary>Marketing and launching a book on Kickstarter. This is a conversation with Charlie Hoehn on the ins and outs of what it takes to launch successfully.</itunes:summary>
      <itunes:subtitle>Marketing and launching a book on Kickstarter. This is a conversation with Charlie Hoehn on the ins and outs of what it takes to launch successfully.</itunes:subtitle>
      <itunes:keywords>author launch, kickstarter launch, book marketing, book launch</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>13</itunes:episode>
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      <title>Book Launching on Kickstarter - Part 1</title>
      <description>
        <![CDATA[<p>Have you ever thought about launching a book on Kickstarter? Or even running your own crowd funded book project? Book marketing expert and friend Charlie Hoehn joins me to discuss his latest project and how he's leveraging Kickstarter for the launch.</p>
<p><a href="https://www.kickstarter.com/projects/charliehoehn/1771683283?token=499104ac">Click here to support Charlie's Kickstarter campaign</a>.</p>
]]>
      </description>
      <pubDate>Tue, 11 Apr 2017 09:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/book-launching-on-kickstarter-part-1-3ca8db4f</link>
      <content:encoded>
        <![CDATA[<p>Have you ever thought about launching a book on Kickstarter? Or even running your own crowd funded book project? Book marketing expert and friend Charlie Hoehn joins me to discuss his latest project and how he's leveraging Kickstarter for the launch.</p>
<p><a href="https://www.kickstarter.com/projects/charliehoehn/1771683283?token=499104ac">Click here to support Charlie's Kickstarter campaign</a>.</p>
]]>
      </content:encoded>
      <enclosure length="23502169" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/712f078e-aa4e-4cbd-8603-a9c01d1c7e09/3ca8db4f_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Book Launching on Kickstarter - Part 1</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/712f078e-aa4e-4cbd-8603-a9c01d1c7e09/3000x3000/1491863017artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:24:02</itunes:duration>
      <itunes:summary>Have you ever thought about launching a book on Kickstarter? Or even running your own crowd funded book project? Book marketing expert and friend Charlie Hoehn joins me to discuss his latest project and how he's leveraging Kickstarter for the launch. </itunes:summary>
      <itunes:subtitle>Have you ever thought about launching a book on Kickstarter? Or even running your own crowd funded book project? Book marketing expert and friend Charlie Hoehn joins me to discuss his latest project and how he's leveraging Kickstarter for the launch. </itunes:subtitle>
      <itunes:keywords>book marketing, author marketing, book launch, kickstarter, author launch</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
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      <title>Email Marketing and Book Launches</title>
      <description>
        <![CDATA[<p>Email marketing is your #1 tool in selling more books. In this episode I discuss how to get your email list up and running and get your first 100 subscribers.</p>
<p>Two links to start with:</p>
<ul>
<li><a href="https://booklaunch.com/email-marketing-101-for-authors/">Email Marketing 101 for Authors</a></li>
<li><a href="https://booklaunch.com/automate-book-marketing/">How to Automate Your Book Marketing</a></li>
</ul>
]]>
      </description>
      <pubDate>Fri, 24 Feb 2017 10:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/email-marketing-and-book-launches-b6172e2e</link>
      <content:encoded>
        <![CDATA[<p>Email marketing is your #1 tool in selling more books. In this episode I discuss how to get your email list up and running and get your first 100 subscribers.</p>
<p>Two links to start with:</p>
<ul>
<li><a href="https://booklaunch.com/email-marketing-101-for-authors/">Email Marketing 101 for Authors</a></li>
<li><a href="https://booklaunch.com/automate-book-marketing/">How to Automate Your Book Marketing</a></li>
</ul>
]]>
      </content:encoded>
      <enclosure length="18373202" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/e8289b90-20d6-4d7f-8f45-b811b9c17bf2/b6172e2e_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Email Marketing and Book Launches</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/e8289b90-20d6-4d7f-8f45-b811b9c17bf2/3000x3000/1487276269artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:19:05</itunes:duration>
      <itunes:summary>Email marketing is your #1 tool in selling more books. In this episode I discuss how to get your email list up and running and get your first 100 subscribers. See more at booklaunchshow.com.</itunes:summary>
      <itunes:subtitle>Email marketing is your #1 tool in selling more books. In this episode I discuss how to get your email list up and running and get your first 100 subscribers. See more at booklaunchshow.com.</itunes:subtitle>
      <itunes:keywords>author platform, author marketing, amwriting, book launch, book marketing, writing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
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      <title>Social Media and Book Launches</title>
      <description>
        <![CDATA[<p>How does social media play into your overall author platform and book launch goals? In this episode I break down the truths and myths around social media.</p>
]]>
      </description>
      <pubDate>Fri, 17 Feb 2017 10:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/social-media-and-book-launches-367b419e</link>
      <content:encoded>
        <![CDATA[<p>How does social media play into your overall author platform and book launch goals? In this episode I break down the truths and myths around social media.</p>
]]>
      </content:encoded>
      <enclosure length="16912466" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/407196a7-f126-4d43-ac8f-e1d3f10d32bd/367b419e_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Social Media and Book Launches</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/407196a7-f126-4d43-ac8f-e1d3f10d32bd/3000x3000/1487275845artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:17:33</itunes:duration>
      <itunes:summary>How does social media play into your overall author platform and book launch goals? In this episode I break down the truths and myths around social media. See more at booklaunch.com.</itunes:summary>
      <itunes:subtitle>How does social media play into your overall author platform and book launch goals? In this episode I break down the truths and myths around social media. See more at booklaunch.com.</itunes:subtitle>
      <itunes:keywords>writing, book marketing, book launch, amwriting</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
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      <title>What is an author platform?</title>
      <description>
        <![CDATA[<p>Every author has to solve three problems in order to build a platform that reliably sells books.</p>
]]>
      </description>
      <pubDate>Fri, 10 Feb 2017 10:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/what-is-an-author-platform-1d6beba5</link>
      <content:encoded>
        <![CDATA[<p>Every author has to solve three problems in order to build a platform that reliably sells books.</p>
]]>
      </content:encoded>
      <enclosure length="15744461" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/fa23c03a-a687-475a-b565-20c93cec8488/1d6beba5_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>What is an author platform?</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/fa23c03a-a687-475a-b565-20c93cec8488/3000x3000/1486736971artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:15:57</itunes:duration>
      <itunes:summary>Every author has to solve three problems in order to build a platform that reliably sells books. </itunes:summary>
      <itunes:subtitle>Every author has to solve three problems in order to build a platform that reliably sells books. </itunes:subtitle>
      <itunes:keywords>marketing, amwriting, author, author platform, writing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
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      <title>Your Questions, My Answers - Part 2</title>
      <description>
        <![CDATA[<p>What is the best time of year to launch your book? How do you prove that people bought your book? How fast can I expect to grow? These questions and more are answered in this episode.</p>
<p><a href="https://outthink.leadpages.co/leadbox/145368473f72a2:13df66b56b46dc/5635064066998272/">Click here to watch the videos about how to setup your giveaway system</a>.</p>
]]>
      </description>
      <pubDate>Thu, 29 Dec 2016 10:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/your-questions-my-answers-part-2-a3d33a97</link>
      <content:encoded>
        <![CDATA[<p>What is the best time of year to launch your book? How do you prove that people bought your book? How fast can I expect to grow? These questions and more are answered in this episode.</p>
<p><a href="https://outthink.leadpages.co/leadbox/145368473f72a2:13df66b56b46dc/5635064066998272/">Click here to watch the videos about how to setup your giveaway system</a>.</p>
]]>
      </content:encoded>
      <enclosure length="19008264" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/3c3fa282-9872-4b3a-b6e5-4ace0902ebed/a3d33a97_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Your Questions, My Answers - Part 2</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/3c3fa282-9872-4b3a-b6e5-4ace0902ebed/3000x3000/1482874624artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:19:21</itunes:duration>
      <itunes:summary>What is the best time of year to launch your book? How do you prove that people bought your book? How fast can I expect to grow? These questions and more are answered in this episode.</itunes:summary>
      <itunes:subtitle>What is the best time of year to launch your book? How do you prove that people bought your book? How fast can I expect to grow? These questions and more are answered in this episode.</itunes:subtitle>
      <itunes:keywords>author marketing, book marketing, book launch</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
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      <title>Your Questions, My Answers - Part 1</title>
      <description>
        <![CDATA[<p>How much time should I spend on marketing? How do I move to the Long Game launch? Should self-pub authors focus on pre-orders? These questions and more get answered.</p>
<p><a href="https://tgrahl.wufoo.com/forms/rt2bcqa147y7n4/">Submit your own questions here</a>.</p>
]]>
      </description>
      <pubDate>Tue, 27 Dec 2016 21:12:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/your-questions-my-answers-part-1-528e5855</link>
      <content:encoded>
        <![CDATA[<p>How much time should I spend on marketing? How do I move to the Long Game launch? Should self-pub authors focus on pre-orders? These questions and more get answered.</p>
<p><a href="https://tgrahl.wufoo.com/forms/rt2bcqa147y7n4/">Submit your own questions here</a>.</p>
]]>
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      <itunes:title>Your Questions, My Answers - Part 1</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
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      <itunes:duration>00:19:19</itunes:duration>
      <itunes:summary>How much time should I spend on marketing? How do I move to the Long Game launch? Should self-pub authors focus on pre-orders? These questions and more get answered.</itunes:summary>
      <itunes:subtitle>How much time should I spend on marketing? How do I move to the Long Game launch? Should self-pub authors focus on pre-orders? These questions and more get answered.</itunes:subtitle>
      <itunes:keywords>author marketing, author platform, book marketing, book launch</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>7</itunes:episode>
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      <title>Getting Fans and Influencers to Help</title>
      <description>
        <![CDATA[<p>There are two groups of people you want spreading the word about your book... fans and influencers. One is pretty easy and straight forward, the other... is not! Tim walks you through each of these and how to best approach it.</p>
<p><a href="http://www.sharelinkgenerator.com/">Share Link Generator</a></p>
]]>
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      <pubDate>Thu, 22 Dec 2016 10:00:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
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        <![CDATA[<p>There are two groups of people you want spreading the word about your book... fans and influencers. One is pretty easy and straight forward, the other... is not! Tim walks you through each of these and how to best approach it.</p>
<p><a href="http://www.sharelinkgenerator.com/">Share Link Generator</a></p>
]]>
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      <itunes:title>Getting Fans and Influencers to Help</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/81195610-86ce-4d77-9bf6-e3573fe82c30/3000x3000/1482242350artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:27:09</itunes:duration>
      <itunes:summary>There are two groups of people you want spreading the word about your book... fans and influencers. One is pretty easy and straight forward, the other... is not! Tim walks you through each of these and how to best approach it.</itunes:summary>
      <itunes:subtitle>There are two groups of people you want spreading the word about your book... fans and influencers. One is pretty easy and straight forward, the other... is not! Tim walks you through each of these and how to best approach it.</itunes:subtitle>
      <itunes:keywords>author marketing, book launch, book marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
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      <title>How to Get Fans to Buy Your Book</title>
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        <![CDATA[<p>Why should anyone buy your book right now? It's going to be available forever. It's too easy to put the book on their wish list and then never get around to buying it. How do you trigger people to buy now instead of waiting until later?</p>
]]>
      </description>
      <pubDate>Tue, 20 Dec 2016 13:51:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/how-to-get-fans-to-buy-your-book-eb241862</link>
      <content:encoded>
        <![CDATA[<p>Why should anyone buy your book right now? It's going to be available forever. It's too easy to put the book on their wish list and then never get around to buying it. How do you trigger people to buy now instead of waiting until later?</p>
]]>
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      <itunes:title>How to Get Fans to Buy Your Book</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/0d2eb8a3-0416-4aa8-a8bf-fad8afa38dcc/3000x3000/1482241982artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:18:42</itunes:duration>
      <itunes:summary>Why should anyone buy your book right now? It's going to be available forever. It's too easy to put the book on their wish list and then never get around to buying it. How do you trigger people to buy now instead of waiting until later?</itunes:summary>
      <itunes:subtitle>Why should anyone buy your book right now? It's going to be available forever. It's too easy to put the book on their wish list and then never get around to buying it. How do you trigger people to buy now instead of waiting until later?</itunes:subtitle>
      <itunes:keywords>book marketing, author marketing, book launch</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>The 4 Types of Book Launches</title>
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        <![CDATA[<p>There are 4 types of book launches and you need to know which type you are running before you start making any plans.</p>
<p><a href="https://booklaunch.com/3-myths-and-2-truths-about-social-media-marketing-for-authors/">3 Myths and 2 Truths About Social Media for Authors</a></p>
]]>
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      <pubDate>Thu, 15 Dec 2016 16:48:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/the-4-types-of-book-launches-658e80ed</link>
      <content:encoded>
        <![CDATA[<p>There are 4 types of book launches and you need to know which type you are running before you start making any plans.</p>
<p><a href="https://booklaunch.com/3-myths-and-2-truths-about-social-media-marketing-for-authors/">3 Myths and 2 Truths About Social Media for Authors</a></p>
]]>
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      <itunes:title>The 4 Types of Book Launches</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/6b68f1/6b68f13d-8b53-4fd2-9d25-5c82cbe6acf0/d6e36776-97b0-4040-834a-49d26e80a372/3000x3000/1481821015artwork.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:21:05</itunes:duration>
      <itunes:summary>There are 4 types of book launches and you need to know which type you are running before you start making any plans.</itunes:summary>
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      <itunes:keywords>book marketing, book launch, author marketing, writing</itunes:keywords>
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        <![CDATA[<p>What is the #1 most important thing for a successful launch? The answer may surprise you...</p>
]]>
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      <pubDate>Mon, 12 Dec 2016 20:09:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/1-thing-for-a-successful-launch-a2f6a330</link>
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        <![CDATA[<p>What is the #1 most important thing for a successful launch? The answer may surprise you...</p>
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      <itunes:title>#1 Thing for a Successful Launch</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
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      <itunes:duration>00:18:15</itunes:duration>
      <itunes:summary>What is the #1 most important thing for a successful launch? The answer may surprise you...</itunes:summary>
      <itunes:subtitle>What is the #1 most important thing for a successful launch? The answer may surprise you...</itunes:subtitle>
      <itunes:keywords>author marketing, book launch, book marketing</itunes:keywords>
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        <![CDATA[<p>What is the difference between Strategy and Tactics and Fans and Influencers? And how does this apply to your book launch?</p>
<p><a href="https://booklaunch.com/email-marketing-101-for-authors/">Email Marketing 101 for Authors</a></p>
]]>
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      <pubDate>Mon, 12 Dec 2016 20:09:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/strategy-tactics-fans-and-influencers-679ea726</link>
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        <![CDATA[<p>What is the difference between Strategy and Tactics and Fans and Influencers? And how does this apply to your book launch?</p>
<p><a href="https://booklaunch.com/email-marketing-101-for-authors/">Email Marketing 101 for Authors</a></p>
]]>
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      <itunes:title>Strategy, Tactics, Fans, and Influencers</itunes:title>
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      <itunes:keywords>book marketing, author marketing, book launch</itunes:keywords>
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        <![CDATA[<p>Join Tim Grahl, book marketing expert, as he shares the strategy and tactics he's learned from launching dozens of top bestselling books.</p>
]]>
      </description>
      <pubDate>Mon, 12 Dec 2016 20:07:00 +0000</pubDate>
      <author>me@timgrahl.com (Tim Grahl)</author>
      <link>https://booklaunchshow.simplecast.com/episodes/lets-get-started-ad5fd6e8</link>
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        <![CDATA[<p>Join Tim Grahl, book marketing expert, as he shares the strategy and tactics he's learned from launching dozens of top bestselling books.</p>
]]>
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      <itunes:title>Let's Get Started</itunes:title>
      <itunes:author>Tim Grahl</itunes:author>
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      <itunes:duration>00:11:12</itunes:duration>
      <itunes:summary>Join Tim Grahl, book marketing expert, as he shares the strategy and tactics he's learned from launching dozens of top bestselling books.</itunes:summary>
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