https://simplecast.com Back of Napkin: CMO hot topics discussed in less time than lunch. Some of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot topics in marketing and communications. Meet inspiring and influential marketers from leading companies. Join CEOs and experts as we spitball challenges keeping them up at night. Learn from innovators who are transforming industries and sketching solutions that capture our imagination. Opinions of guests and host are their own. © FleishmanHillard Back Of Napkin 2018 en-us Tue, 27 Aug 2019 12:00:07 +0000 Tue, 27 Aug 2019 12:00:07 +0000 http://fleishmanhillard.com/ Back of Napkin: CMO hot topics discussed in less time than lunch. https://cdn.simplecast.com/images/d0448294-0ee1-45ff-a300-c28c0ec89e48/65215560-9033-41c8-8e9b-7daee5e12df8/3000x3000/1528404019artwork.jpg?aid=rss_feed http://fleishmanhillard.com/ episodic Some of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot topics in marketing and communications. Meet inspiring and influential marketers from leading companies. Join CEOs and experts as we spitball challenges keeping them up at night. Learn from innovators who are transforming industries and sketching solutions that capture our imagination. Opinions of guests and host are their own. FleishmanHillard Brand & Consumer Marketing no https://feeds.simplecast.com/4lVlCpmx brand, marketing, consumer, PR, CMO, CEO, marketers, FH, FleishmanHillard, Fleishman Hillard, Candy Peterson, Candace Peterson, communications, innovation, imagination, ideas, trends, business, advertising, public relations, creativity, creative FleishmanHillard Brand & Consumer Marketing candace.peterson@fleishman.com 550a5c41-41a5-42bf-b7a4-0ad83e9670a4 Back of Napkin: Is your brand invisible? Tue, 27 Aug 2019 12:00:07 +0000 candace.peterson@fleishman.com (FleishmanHillard Brand & Consumer Marketing) https://back-of-napkin-cmo-hot-topics-discussed-in-less-time-than-lunch.simplecast.com/episodes/back-of-napkin-is-your-brand-invisible-E3pE7rzw Back of Napkin: Is your brand invisible? FleishmanHillard Brand & Consumer Marketing 00:28:46 no full 10 69be4e44-d64c-4b48-aeaa-b9b0bd4be6c3 Back of Napkin: PR Lions Jury Soundbites Michelle Hutton, Yvonne van Bokhoven, Cornelia Kunze, Howard Pulchin, Marta Karlqvist, Vania Ciorlia, Jenna Young and Shouvik Mukherjee share key themes and takeaways from their experiences as members of the 2019 Cannes PR Lions Jury.

Episode mentions:

Michelle Hutton
Edelman
Yvonne van Bokhoven
Lewis Communications
Cornelia Kunze
i-sekai
Howard Pulchin
APCO
Marta Karlqvist
BCW Group Nordic
Vania Ciorlia
Ketchum
Jenna Young
Weber Shandwick
Shouvik Prasanna Mukherjee
Golin
The Tampon Book
Koshogo
The People's Seat
The Hidden Flag
Land of Free Press
Second Chances
Harmless Guns
MacCoin

]]> Wed, 3 Jul 2019 16:00:00 +0000 candace.peterson@fleishman.com (FleishmanHillard Brand & Consumer Marketing) https://back-of-napkin-cmo-hot-topics-discussed-in-less-time-than-lunch.simplecast.com/episodes/c43e354f-c43e354f Michelle Hutton, Yvonne van Bokhoven, Cornelia Kunze, Howard Pulchin, Marta Karlqvist, Vania Ciorlia, Jenna Young and Shouvik Mukherjee share key themes and takeaways from their experiences as members of the 2019 Cannes PR Lions Jury.

Episode mentions:

Michelle Hutton
Edelman
Yvonne van Bokhoven
Lewis Communications
Cornelia Kunze
i-sekai
Howard Pulchin
APCO
Marta Karlqvist
BCW Group Nordic
Vania Ciorlia
Ketchum
Jenna Young
Weber Shandwick
Shouvik Prasanna Mukherjee
Golin
The Tampon Book
Koshogo
The People's Seat
The Hidden Flag
Land of Free Press
Second Chances
Harmless Guns
MacCoin

]]> Back of Napkin: PR Lions Jury Soundbites FleishmanHillard Brand & Consumer Marketing 00:11:36 Fresh from Cannes, hear key themes from members of the 2019 PR Lions Jury. Fresh from Cannes, hear key themes from members of the 2019 PR Lions Jury. cannes, brand marketing, cannes lions, pr lions jury 2019, pr, marketing, candy peterson no full 8 4fdd5db9-3c5f-4f55-9b41-a6dcbb209a0d Back of Napkin: It's Your Brand, Get Personal As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value.

Episode Mentions:

Geico
Hallmark (FleishmanHillard Client)
Nike (FleishmanHillard Client)
KFC
Ted Rubin
Neiman Marcus
Nordstrom
Twitter
L. Michelle Smith

]]> Thu, 30 May 2019 12:15:00 +0000 candace.peterson@fleishman.com (FleishmanHillard Brand & Consumer Marketing) https://back-of-napkin-cmo-hot-topics-discussed-in-less-time-than-lunch.simplecast.com/episodes/3525b83d-3525b83d As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value.

Episode Mentions:

Geico
Hallmark (FleishmanHillard Client)
Nike (FleishmanHillard Client)
KFC
Ted Rubin
Neiman Marcus
Nordstrom
Twitter
L. Michelle Smith

]]> Back of Napkin: It's Your Brand, Get Personal FleishmanHillard Brand & Consumer Marketing 00:27:23 Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value. Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value. brand marketing, personal brand, marketer, l michelle smith, brand, marketing, candy peterson no full 7 da3b5963-af4b-4667-9d6a-86b78400984c Back of Napkin: Dissecting Pester Power Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. Who is it? We’ll chat with FleishmanHillard’s Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert -- to get answers.

Episode Mentions:

Nike *FleishmanHillard client
Amazon
GoldieBlox
Teleflora
Target
YouTube
YouTube Kids
Ryan's ToyReview

]]> Fri, 29 Mar 2019 12:30:00 +0000 candace.peterson@fleishman.com (FleishmanHillard Brand & Consumer Marketing) https://back-of-napkin-cmo-hot-topics-discussed-in-less-time-than-lunch.simplecast.com/episodes/3c1a66bb-3c1a66bb Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. Who is it? We’ll chat with FleishmanHillard’s Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert -- to get answers.

Episode Mentions:

Nike *FleishmanHillard client
Amazon
GoldieBlox
Teleflora
Target
YouTube
YouTube Kids
Ryan's ToyReview

]]> Back of Napkin: Dissecting Pester Power FleishmanHillard Brand & Consumer Marketing 00:38:12 Host Candace Peterson chats with FleishmanHillard's Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert, to discuss the evolution of who controls household spending. Host Candace Peterson chats with FleishmanHillard's Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert, to discuss the evolution of who controls household spending. gen z, brand marketing, amazon, household spending, youtube, fleishmanhillard, youtube kids, marketing, candy peterson, nike no full 6 379f713f-acfe-494e-8094-93a1ac6c9b28 Back of Napkin: New plays for the D&I playbook Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in.

Episode mentions:

Lincoln Stephens
Eddie Murphy in Boomerang
Marcus Graham Project
WeWork FlatIron School
Beige is Not Nude
Nivea White is Purity
Kendall Jenner Pepsi Ad
Bernice King Tweet
How to Be Black and Get a Job in the Advertising Business Anyway
Bill Sharp

]]> Tue, 26 Feb 2019 19:06:00 +0000 candace.peterson@fleishman.com (FleishmanHillard Brand & Consumer Marketing) https://back-of-napkin-cmo-hot-topics-discussed-in-less-time-than-lunch.simplecast.com/episodes/268e7919-268e7919 Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in.

Episode mentions:

Lincoln Stephens
Eddie Murphy in Boomerang
Marcus Graham Project
WeWork FlatIron School
Beige is Not Nude
Nivea White is Purity
Kendall Jenner Pepsi Ad
Bernice King Tweet
How to Be Black and Get a Job in the Advertising Business Anyway
Bill Sharp

]]> Back of Napkin: New plays for the D&I playbook FleishmanHillard Brand & Consumer Marketing 00:42:02 Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in. Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in. marcus graham project, lincoln stephens, brand marketing, diversity, wework, flatiron school, inclusion, marketing, candy peterson no full 5 6239a97e-5dc9-4aa6-8854-8ea262021837 Back of Napkin: The 2019 Crystal Ball Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year.

Episode Mentions:

Ginger Conlon
The Drum
Ikea
Coke
This Coke is a Fanta
Fauxvertising
Jeetendr Sedhev
The Kim Kardashian Principle
McDonald's

]]> Tue, 15 Jan 2019 13:30:00 +0000 candace.peterson@fleishman.com (FleishmanHillard Brand & Consumer Marketing) https://back-of-napkin-cmo-hot-topics-discussed-in-less-time-than-lunch.simplecast.com/episodes/ac0541d6-ac0541d6 Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year.

Episode Mentions:

Ginger Conlon
The Drum
Ikea
Coke
This Coke is a Fanta
Fauxvertising
Jeetendr Sedhev
The Kim Kardashian Principle
McDonald's

]]> Back of Napkin: The 2019 Crystal Ball FleishmanHillard Brand & Consumer Marketing 00:25:00 Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year. Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year. no full 4 6899932a-61c5-4862-8804-8c5ca2e5e47e Back of Napkin: The wild west of podcasts and how brands can stake a claim. As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president and general manager of Marketplace – creators of some of the most listened-to audio programming in the country – to get answers.

Episode mentions:

Edison Research
Marketplace
Deborah Clark
Steve Jobs
Apple
MasterCard
Casper Mattresses
Dirty John
Serial
Adam Grant
WorkLife
Warby Parker
Ben Shapiro
Adam Corolla
Gimlet
PRX
Slate
Panoply
Jonathan Van Ness
Getting Curious
Slow Burn
MailChimp
Homecoming
Netflix
David Ridgen
Canadian Broadcasting Company
New York Times
The Daily
Facebook
Black Mirror

]]> Fri, 14 Dec 2018 00:00:00 +0000 candace.peterson@fleishman.com (FleishmanHillard Brand & Consumer Marketing) https://back-of-napkin-cmo-hot-topics-discussed-in-less-time-than-lunch.simplecast.com/episodes/a5e74011-a5e74011 As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president and general manager of Marketplace – creators of some of the most listened-to audio programming in the country – to get answers.

Episode mentions:

Edison Research
Marketplace
Deborah Clark
Steve Jobs
Apple
MasterCard
Casper Mattresses
Dirty John
Serial
Adam Grant
WorkLife
Warby Parker
Ben Shapiro
Adam Corolla
Gimlet
PRX
Slate
Panoply
Jonathan Van Ness
Getting Curious
Slow Burn
MailChimp
Homecoming
Netflix
David Ridgen
Canadian Broadcasting Company
New York Times
The Daily
Facebook
Black Mirror

]]> Back of Napkin: The wild west of podcasts and how brands can stake a claim. FleishmanHillard Brand & Consumer Marketing 00:30:58 As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president and general manager of Marketplace – creators of some of the most listened-to audio programming in the country – to get answers. As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president and general manager of Marketplace – creators of some of the most listened-to audio programming in the country – to get answers. no full 3 60cc9ae3-7f9d-4371-a643-7427887c8da5 Back of Napkin: Luxury is dead. Long live luxury. What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order.

A London Fashion Week wrap-up discussion with Nneoma Ulu (@nneoma), Head of Culture and Entertainment at Diageo Reserve Europe; Hans Tranberg (@hansnt), micro influencer working on a host of luxury brands; Andre Bogues, FHF Youth + Culture Expert; and Sherawaye Hagger, Consumer Brand and Marketing Director and Luxe Head at FHF London.

]]> Tue, 25 Sep 2018 16:45:00 +0000 candace.peterson@fleishman.com (FleishmanHillard Brand & Consumer Marketing) https://back-of-napkin-cmo-hot-topics-discussed-in-less-time-than-lunch.simplecast.com/episodes/a42a5aa0-a42a5aa0 What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order.

A London Fashion Week wrap-up discussion with Nneoma Ulu (@nneoma), Head of Culture and Entertainment at Diageo Reserve Europe; Hans Tranberg (@hansnt), micro influencer working on a host of luxury brands; Andre Bogues, FHF Youth + Culture Expert; and Sherawaye Hagger, Consumer Brand and Marketing Director and Luxe Head at FHF London.

]]> Back of Napkin: Luxury is dead. Long live luxury. FleishmanHillard Brand & Consumer Marketing 00:41:08 What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order. What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order. diageo, london, luxury, brand marketing, luxe, nneoma ulu, hans tranberg, london fashion week, culture, marketing, candy peterson no full 2 dae0cbc4-987a-418c-a39d-d68f88e05def Back of Napkin: Culture Mash-Ups with LDH Are culture mash-ups the new formula for creating global brand love?

A discussion with Afrojack and VERBAL live from Cannes International Festival of Creativity

]]> Fri, 29 Jun 2018 03:06:00 +0000 candace.peterson@fleishman.com (FleishmanHillard Brand & Consumer Marketing) https://back-of-napkin-cmo-hot-topics-discussed-in-less-time-than-lunch.simplecast.com/episodes/c6dc84ea-c6dc84ea Are culture mash-ups the new formula for creating global brand love?

A discussion with Afrojack and VERBAL live from Cannes International Festival of Creativity

]]> Back of Napkin: Culture Mash-Ups with LDH FleishmanHillard Brand & Consumer Marketing 00:33:35 Are culture mash-ups the new formula for creating global brand love? A discussion with Afrojack and VERBAL live from Cannes International Festival of Creativity Are culture mash-ups the new formula for creating global brand love? A discussion with Afrojack and VERBAL live from Cannes International Festival of Creativity cannes, collaborations, brand marketing, mashups, verbal, afrojack, marketing, candy peterson no full 1