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    <title>UI Breakfast: UI/UX Design and Product Strategy</title>
    <description>Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.</description>
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      <title>BDTP. Marketing Channels vs Programs with Asia Orangio</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/marketing-channels-programs-with-asia-orangio/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://demandmaven.io/">DemandMaven</a></li><li><a href="https://demandmaven.io/saas-black-hole/">In Demand Episode 26: What is the SaaS Black Hole?</a></li><li><a href="https://userlist.com/podcast/managing-saas-growth-with-asia-orangio/">Managing SaaS Growth with Asia Orangio</a></li><li><a href="https://userlist.com/blog/email-examples/">Userlist’s email examples posts</a></li><li><a href="https://www.signwell.com/">SignWell</a> – example of a good SEO program</li><li><a href="https://amplitude.com/">Amplitude</a>, <a href="https://analytics.google.com/">Google Analytics 4</a>, <a href="https://segmetrics.io/">SegMetrics</a> – marketing attribution tools</li><li><a href="https://www.metabase.com/">Metabase</a> – business intelligence tool</li><li><a href="https://dovetail.com/">Dovetail</a>, <a href="https://www.cognism.com/">Cognism</a>, <a href="https://balsamiq.com/">Balsamiq</a>, <a href="https://www.drift.com/">Drift</a> – good marketing program examples</li><li><a href="https://www.magiclibrary.co/">MagicLibrary</a> – ideas for ads</li><li><a href="https://x.com/patticus/status/1362393435609698305">ProfitWell’s hot sauce campaign</a></li><li>Follow Asia on <a href="https://bsky.app/profile/asiaorangio.bsky.social">Bluesky</a> and <a href="https://www.linkedin.com/in/asiaorangio/">LinkedIn</a></li><li><a href="https://demandmaven.substack.com/">The Work by DemandMaven on Substack</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 25 Apr 2025 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Asia Orangio)</author>
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      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/marketing-channels-programs-with-asia-orangio/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://demandmaven.io/">DemandMaven</a></li><li><a href="https://demandmaven.io/saas-black-hole/">In Demand Episode 26: What is the SaaS Black Hole?</a></li><li><a href="https://userlist.com/podcast/managing-saas-growth-with-asia-orangio/">Managing SaaS Growth with Asia Orangio</a></li><li><a href="https://userlist.com/blog/email-examples/">Userlist’s email examples posts</a></li><li><a href="https://www.signwell.com/">SignWell</a> – example of a good SEO program</li><li><a href="https://amplitude.com/">Amplitude</a>, <a href="https://analytics.google.com/">Google Analytics 4</a>, <a href="https://segmetrics.io/">SegMetrics</a> – marketing attribution tools</li><li><a href="https://www.metabase.com/">Metabase</a> – business intelligence tool</li><li><a href="https://dovetail.com/">Dovetail</a>, <a href="https://www.cognism.com/">Cognism</a>, <a href="https://balsamiq.com/">Balsamiq</a>, <a href="https://www.drift.com/">Drift</a> – good marketing program examples</li><li><a href="https://www.magiclibrary.co/">MagicLibrary</a> – ideas for ads</li><li><a href="https://x.com/patticus/status/1362393435609698305">ProfitWell’s hot sauce campaign</a></li><li>Follow Asia on <a href="https://bsky.app/profile/asiaorangio.bsky.social">Bluesky</a> and <a href="https://www.linkedin.com/in/asiaorangio/">LinkedIn</a></li><li><a href="https://demandmaven.substack.com/">The Work by DemandMaven on Substack</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
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      <title>Episode 292: Using Tokens in Design Systems with Jan Six</title>
      <description><![CDATA[<p>How can tokens help your design and development teams become more efficient? Our guest today is Jan Six, staff product designer at GitHub and co-creator of Tokens Studio. You’ll learn how design components and tokens correlate on a technical level, why adoption is the biggest challenge in design systems, how you can get started with creating your own systems, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://tokens.studio/">Tokens Studio</a></li><li><a href="https://medium.com/eightshapes-llc/naming-tokens-in-design-systems-9e86c7444676">Naming Tokens in Design Systems</a> – an article by Nathan Curtis</li><li><a href="https://bradfrost.com/blog/post/the-many-faces-of-themeable-design-systems/">The Many Faces of Themeable Design Systems</a> – an article by Brad Frost</li><li><a href="https://github.com/primer">Primer</a> – GitHub’s design system</li><li><a href="https://jansix.at/">Visit Jan’s website</a></li><li><a href="https://bsky.app/profile/jansix.at">Follow Jan on Bluesky</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 28 Mar 2025 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jan Six, Jane Portman)</author>
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      <content:encoded><![CDATA[<p>How can tokens help your design and development teams become more efficient? Our guest today is Jan Six, staff product designer at GitHub and co-creator of Tokens Studio. You’ll learn how design components and tokens correlate on a technical level, why adoption is the biggest challenge in design systems, how you can get started with creating your own systems, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://tokens.studio/">Tokens Studio</a></li><li><a href="https://medium.com/eightshapes-llc/naming-tokens-in-design-systems-9e86c7444676">Naming Tokens in Design Systems</a> – an article by Nathan Curtis</li><li><a href="https://bradfrost.com/blog/post/the-many-faces-of-themeable-design-systems/">The Many Faces of Themeable Design Systems</a> – an article by Brad Frost</li><li><a href="https://github.com/primer">Primer</a> – GitHub’s design system</li><li><a href="https://jansix.at/">Visit Jan’s website</a></li><li><a href="https://bsky.app/profile/jansix.at">Follow Jan on Bluesky</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>BDTP. The Impact Mindset with Connor Joyce</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/impact-mindset-with-connor-joyce/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.peachpit.com/store/bridging-intention-to-impact-transforming-digital-product-9780138360467">Bridging Intention to Impact</a></li><li><a href="https://www.desiredoutcomelabs.org/">Desired Outcome Labs</a></li><li><a href="https://www.linkedin.com/in/connectconnor/">Follow Connor on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 28 Feb 2025 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Connor Joyce, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/impact-mindset-with-connor-joyce/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.peachpit.com/store/bridging-intention-to-impact-transforming-digital-product-9780138360467">Bridging Intention to Impact</a></li><li><a href="https://www.desiredoutcomelabs.org/">Desired Outcome Labs</a></li><li><a href="https://www.linkedin.com/in/connectconnor/">Follow Connor on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 291: Shippable User Research with Alice Lee</title>
      <description><![CDATA[<p>Is research still a great investment? Our guest today is Alice Lee, Strategy Director at Work & Co. You’ll learn about their shippable user research process, how to ask the right questions about things you don’t know, how they helped GoFundMe with their charity action page, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://work.co/">Work & Co</a></li><li><a href="https://www.mulebooks.com/just-enough-research">Just Enough Research</a> – a book by Erika Hall</li><li><a href="https://uxdesign.cc/">UX Collective</a> – a great blog on design</li><li><a href="https://www.alicelee.xyz/">Check out Alice’s website</a></li><li><a href="https://www.linkedin.com/in/aelee663/">Follow Alice on LinkedIn</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 7 Feb 2025 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Alice Lee, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Is research still a great investment? Our guest today is Alice Lee, Strategy Director at Work & Co. You’ll learn about their shippable user research process, how to ask the right questions about things you don’t know, how they helped GoFundMe with their charity action page, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://work.co/">Work & Co</a></li><li><a href="https://www.mulebooks.com/just-enough-research">Just Enough Research</a> – a book by Erika Hall</li><li><a href="https://uxdesign.cc/">UX Collective</a> – a great blog on design</li><li><a href="https://www.alicelee.xyz/">Check out Alice’s website</a></li><li><a href="https://www.linkedin.com/in/aelee663/">Follow Alice on LinkedIn</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 291: Shippable User Research with Alice Lee</itunes:title>
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      <itunes:subtitle>Is research still a great investment? Our guest today is Alice Lee, Strategy Director at Work &amp; Co. You’ll learn about their shippable user research process, how to ask the right questions about things you don’t know, how they helped GoFundMe with their charity action page, and more.</itunes:subtitle>
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      <title>BDTP. Bullseye Customer Research with Michael Margolis</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/bullseye-customer-research-with-michael-margolis/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.learnmorefaster.com/">Learn More Faster</a> – Michael’s book</li><li><a href="https://www.linkedin.com/in/mmargolis/">Follow Michael on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 24 Jan 2025 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Michael Margolis, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/bullseye-customer-research-with-michael-margolis/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.learnmorefaster.com/">Learn More Faster</a> – Michael’s book</li><li><a href="https://www.linkedin.com/in/mmargolis/">Follow Michael on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 290: Creativity in Digital Product Design with John Roescher</title>
      <description><![CDATA[<p>Can creativity become your competitive advantage? Our guest today is John Roescher, founder of Raw Materials. You’ll learn about their framework for client projects, how they helped Volta scale and get acquired, why differentiating yourself is a difficult journey, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.therawmaterials.com/">Raw Materials</a></li><li><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447">Start With Why</a> – a book by Simon Sinek</li><li><a href="https://www.linkedin.com/in/johnroescher/">Follow John on LinkedIn</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 10 Jan 2025 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (John Roescher, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Can creativity become your competitive advantage? Our guest today is John Roescher, founder of Raw Materials. You’ll learn about their framework for client projects, how they helped Volta scale and get acquired, why differentiating yourself is a difficult journey, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.therawmaterials.com/">Raw Materials</a></li><li><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447">Start With Why</a> – a book by Simon Sinek</li><li><a href="https://www.linkedin.com/in/johnroescher/">Follow John on LinkedIn</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 290: Creativity in Digital Product Design with John Roescher</itunes:title>
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      <title>BDTP. Product SEO with David Pasztor</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/product-seo-with-david-pasztor/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.uxstudioteam.com/">UX studio</a> – David’s company</li><li><a href="https://uxfol.io/">UXfolio</a>, <a href="https://copyfol.io/">Copyfolio</a>, <a href="https://archifol.io/">Archifolio</a>, <a href="https://www.rankingraccoon.com/">Ranking Raccoon</a> – their products</li><li><a href="https://userlist.com/blog/gifs-saas-emails/">Ranking Raccoon email example</a></li><li><a href="https://userlist.com/podcast/building-two-sided-marketplaces-with-john-doherty/">Building Two-sided Marketplaces with John Doherty</a></li><li><a href="https://www.rankingraccoon.com/">Check out Ranking Raccoon</a></li><li><a href="https://www.linkedin.com/in/davidpasztor/">Follow David on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 20 Dec 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (David Pasztor, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/product-seo-with-david-pasztor/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.uxstudioteam.com/">UX studio</a> – David’s company</li><li><a href="https://uxfol.io/">UXfolio</a>, <a href="https://copyfol.io/">Copyfolio</a>, <a href="https://archifol.io/">Archifolio</a>, <a href="https://www.rankingraccoon.com/">Ranking Raccoon</a> – their products</li><li><a href="https://userlist.com/blog/gifs-saas-emails/">Ranking Raccoon email example</a></li><li><a href="https://userlist.com/podcast/building-two-sided-marketplaces-with-john-doherty/">Building Two-sided Marketplaces with John Doherty</a></li><li><a href="https://www.rankingraccoon.com/">Check out Ranking Raccoon</a></li><li><a href="https://www.linkedin.com/in/davidpasztor/">Follow David on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Product SEO with David Pasztor</itunes:title>
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      <itunes:summary>When should you start investing in product SEO? In this episode, we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You&apos;ll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more.</itunes:summary>
      <itunes:subtitle>When should you start investing in product SEO? In this episode, we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You&apos;ll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more.</itunes:subtitle>
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      <title>Episode 289: OKRs in Product Development with Jeff Gothelf</title>
      <description><![CDATA[<p>How do you make your OKRs truly customer-centric? Our guest today is Jeff Gothelf, a coach, trainer, speaker, and author of five books. You’ll learn how to identify and drive results, why cross-functional collaboration is important in determining OKRs, how to get started with OKRs, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://okr-book.com/">Who Does What By How Much</a> – Jeff’s latest book</li><li><a href="https://uibreakfast.com/137-lean-agile-design-thinking-with-jeff-gothelf/">Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf</a></li><li><a href="https://uibreakfast.com/273-publishing-options-with-louis-rosenfeld/">Episode 273: Publishing Options for Design Books with Louis Rosenfeld</a></li><li><a href="https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221">Measure What Matters</a> – a book by John Doerr</li><li><a href="https://my.clevelandclinic.org/-/scassets/files/org/about/leadership/ceo-okr-2022-scorecard.pdf">2022 Cleveland Clinic OKRs</a></li><li><a href="https://www.amazon.com/Who-Does-What-Much-Customer-Centric-ebook/dp/B0CYDH8R71">Get a copy of Jeff’s latest book</a></li><li><a href="https://www.linkedin.com/in/gothelf/">Follow Jeff of LinkedIn</a></li><li><a href="https://jeffgothelf.com/">Visit Jeff’s website</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 6 Dec 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jeff Gothelf, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you make your OKRs truly customer-centric? Our guest today is Jeff Gothelf, a coach, trainer, speaker, and author of five books. You’ll learn how to identify and drive results, why cross-functional collaboration is important in determining OKRs, how to get started with OKRs, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://okr-book.com/">Who Does What By How Much</a> – Jeff’s latest book</li><li><a href="https://uibreakfast.com/137-lean-agile-design-thinking-with-jeff-gothelf/">Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf</a></li><li><a href="https://uibreakfast.com/273-publishing-options-with-louis-rosenfeld/">Episode 273: Publishing Options for Design Books with Louis Rosenfeld</a></li><li><a href="https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221">Measure What Matters</a> – a book by John Doerr</li><li><a href="https://my.clevelandclinic.org/-/scassets/files/org/about/leadership/ceo-okr-2022-scorecard.pdf">2022 Cleveland Clinic OKRs</a></li><li><a href="https://www.amazon.com/Who-Does-What-Much-Customer-Centric-ebook/dp/B0CYDH8R71">Get a copy of Jeff’s latest book</a></li><li><a href="https://www.linkedin.com/in/gothelf/">Follow Jeff of LinkedIn</a></li><li><a href="https://jeffgothelf.com/">Visit Jeff’s website</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 289: OKRs in Product Development with Jeff Gothelf</itunes:title>
      <itunes:author>Jeff Gothelf, Jane Portman</itunes:author>
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      <itunes:summary>How do you make your OKRs truly customer-centric? Our guest today is Jeff Gothelf, a coach, trainer, speaker, and author of five books. You’ll learn how to identify and drive results, why cross-functional collaboration is important in determining OKRs, how to get started with OKRs, and more.</itunes:summary>
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      <title>BDTP. Storytelling in SaaS with Stephen Steers</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/storytelling-in-saas-with-stephen-steers/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.amazon.com/Superpower-Storytelling-Tactical-Telling-Stories/dp/B0CH26LR56">Superpower Storytelling</a> – Stephen’s book</li><li><a href="https://userlist.com/podcast/pr-strategies-for-founders-with-sneha-saigal/">PR Strategies for Founders with Sneha Saigal</a></li><li><a href="http://stephensteers.com/podcast">Get Stephen’s resources for podcast listeners</a></li><li><a href="https://www.linkedin.com/in/stephen-steers/">Follow Stephen on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 22 Nov 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Stephen Steers, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/storytelling-in-saas-with-stephen-steers/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.amazon.com/Superpower-Storytelling-Tactical-Telling-Stories/dp/B0CH26LR56">Superpower Storytelling</a> – Stephen’s book</li><li><a href="https://userlist.com/podcast/pr-strategies-for-founders-with-sneha-saigal/">PR Strategies for Founders with Sneha Saigal</a></li><li><a href="http://stephensteers.com/podcast">Get Stephen’s resources for podcast listeners</a></li><li><a href="https://www.linkedin.com/in/stephen-steers/">Follow Stephen on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Storytelling in SaaS with Stephen Steers</itunes:title>
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      <title>Episode 288: User-centered Decision-making with Jason Giles</title>
      <description><![CDATA[<p>How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more. </p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.usertesting.com/">UserTesting</a></li><li><a href="https://www.linkedin.com/in/jaygiles/">Connect with Jason on LinkedIn</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 8 Nov 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jason Giles, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more. </p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.usertesting.com/">UserTesting</a></li><li><a href="https://www.linkedin.com/in/jaygiles/">Connect with Jason on LinkedIn</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 288: User-centered Decision-making with Jason Giles</itunes:title>
      <itunes:author>Jason Giles, Jane Portman</itunes:author>
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      <title>BDTP. Managing Priorities with Harry Max</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/managing-priorities-with-harry-max/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/managing-priorities/">Managing Priorities</a> – Harry’s book</li><li><a href="https://asana.com/resources/eisenhower-matrix">The Eisenhower Matrix</a></li><li><a href="https://www.productplan.com/glossary/rice-scoring-model/">RICE</a>, <a href="https://www.productplan.com/glossary/ice-scoring-model/">ICE</a> – scoring models for prioritization</li><li><a href="https://miro.com/templates/prune-the-product-tree/">Prune the Product Tree Method</a></li><li><a href="https://www.amazon.com/Innovation-Games-Creating-Breakthrough-Collaborative/dp/0321437292">Innovation Games</a> – a book by Luke Hohmann</li><li><a href="https://www.1000minds.com/decision-making/analytic-hierarchy-process-ahp">Analytic Hierarchy Process</a></li><li><a href="https://miro.com/miroverse/the-max-priorities-pyramid-template/">The Max Priorities Pyramid</a></li><li><a href="https://www.amazon.com/Thinking-Bets-Making-Smarter-Decisions/dp/0735216355">Thinking in Bets</a> – a book by Amy Duke</li><li><a href="https://medium.com/swlh/how-i-master-productivity-with-the-mise-en-place-method-8e3a7c036799">How I Master Productivity with the “Mise en Place” Method</a></li><li><a href="https://www.linkedin.com/in/harrymax/">Follow Harry on LinkedIn</a></li><li><a href="https://www.harrymax.com/">Visit Harry’s website</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 18 Oct 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Harry Max, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/managing-priorities-with-harry-max/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/managing-priorities/">Managing Priorities</a> – Harry’s book</li><li><a href="https://asana.com/resources/eisenhower-matrix">The Eisenhower Matrix</a></li><li><a href="https://www.productplan.com/glossary/rice-scoring-model/">RICE</a>, <a href="https://www.productplan.com/glossary/ice-scoring-model/">ICE</a> – scoring models for prioritization</li><li><a href="https://miro.com/templates/prune-the-product-tree/">Prune the Product Tree Method</a></li><li><a href="https://www.amazon.com/Innovation-Games-Creating-Breakthrough-Collaborative/dp/0321437292">Innovation Games</a> – a book by Luke Hohmann</li><li><a href="https://www.1000minds.com/decision-making/analytic-hierarchy-process-ahp">Analytic Hierarchy Process</a></li><li><a href="https://miro.com/miroverse/the-max-priorities-pyramid-template/">The Max Priorities Pyramid</a></li><li><a href="https://www.amazon.com/Thinking-Bets-Making-Smarter-Decisions/dp/0735216355">Thinking in Bets</a> – a book by Amy Duke</li><li><a href="https://medium.com/swlh/how-i-master-productivity-with-the-mise-en-place-method-8e3a7c036799">How I Master Productivity with the “Mise en Place” Method</a></li><li><a href="https://www.linkedin.com/in/harrymax/">Follow Harry on LinkedIn</a></li><li><a href="https://www.harrymax.com/">Visit Harry’s website</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Managing Priorities with Harry Max</itunes:title>
      <itunes:author>Harry Max, Jane Portman</itunes:author>
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      <title>Episode 287: Career Growth for Individual Contributors with Cliff Seal</title>
      <description><![CDATA[<p>What does career growth look like for a designer in an enterprise company? Our guest today is Cliff Seal, UX architect at Salesforce. You’ll learn about the push-and-pull dynamics in decision making, setting the right foundation with your mentor, the complexities of a mature product, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.salesforce.com/">Salesforce</a></li><li><a href="https://uibreakfast.com/260-managing-design-process-with-paul-boag/">Episode 260: Managing the Design Process with Paul Boag</a></li><li><a href="https://fs.blog/chestertons-fence/">Chesterton’s Fence</a></li><li><a href="https://cliffseal.com/talks/deconstructing-design-feedback/">Watch Cliff’s talk on design feedback</a></li><li>Follow Cliff on <a href="https://x.com/cliffseal">Twitter</a> and <a href="https://www.linkedin.com/in/cliffseal/">LinkedIn</a></li><li><a href="https://cliffseal.com/">Visit Cliff’s website</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 4 Oct 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Cliff Seal, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What does career growth look like for a designer in an enterprise company? Our guest today is Cliff Seal, UX architect at Salesforce. You’ll learn about the push-and-pull dynamics in decision making, setting the right foundation with your mentor, the complexities of a mature product, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.salesforce.com/">Salesforce</a></li><li><a href="https://uibreakfast.com/260-managing-design-process-with-paul-boag/">Episode 260: Managing the Design Process with Paul Boag</a></li><li><a href="https://fs.blog/chestertons-fence/">Chesterton’s Fence</a></li><li><a href="https://cliffseal.com/talks/deconstructing-design-feedback/">Watch Cliff’s talk on design feedback</a></li><li>Follow Cliff on <a href="https://x.com/cliffseal">Twitter</a> and <a href="https://www.linkedin.com/in/cliffseal/">LinkedIn</a></li><li><a href="https://cliffseal.com/">Visit Cliff’s website</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
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      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/implementing-self-service-with-franciska-dethlefsen/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://amplitude.com/">Amplitude</a></li><li><a href="https://academy.amplitude.com/">Amplitude Academy</a></li><li><a href="https://community.amplitude.com/">Amplitude Community</a></li><li><a href="https://amplitude.com/plus">Check out their Plus Plan</a></li><li><a href="https://amplitude.com/startups">Read more about their Startup Program</a></li><li><a href="https://www.linkedin.com/in/franciskadethlefsen/">Follow Franciska on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 20 Sep 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Franciska Dethlefsen, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/implementing-self-service-with-franciska-dethlefsen/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://amplitude.com/">Amplitude</a></li><li><a href="https://academy.amplitude.com/">Amplitude Academy</a></li><li><a href="https://community.amplitude.com/">Amplitude Community</a></li><li><a href="https://amplitude.com/plus">Check out their Plus Plan</a></li><li><a href="https://amplitude.com/startups">Read more about their Startup Program</a></li><li><a href="https://www.linkedin.com/in/franciskadethlefsen/">Follow Franciska on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 286: Experience-led Branding with Doug Hughmanick</title>
      <description><![CDATA[<p>How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.anml.com/">ANML</a> — Doug’s company</li><li><a href="https://www.awwwards.com/">Awwwards</a></li><li>Follow ANML on <a href="https://www.instagram.com/anml/">Instagram</a> and <a href="https://www.linkedin.com/company/anml/">LinkedIn</a></li><li><a href="https://www.instagram.com/douglas_hughmanick/">Follow Doug on Instagram</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 6 Sep 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Doug Hughmanick, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.anml.com/">ANML</a> — Doug’s company</li><li><a href="https://www.awwwards.com/">Awwwards</a></li><li>Follow ANML on <a href="https://www.instagram.com/anml/">Instagram</a> and <a href="https://www.linkedin.com/company/anml/">LinkedIn</a></li><li><a href="https://www.instagram.com/douglas_hughmanick/">Follow Doug on Instagram</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>BDTP. Measuring Paid Media for SaaS with Barbara Galiza</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/measuring-paid-media-for-saas-with-barbara-galiza/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.021newsletter.com/p/data-discrepancies-in-marketing-sources">Data Discrepancies in Marketing Sources</a></li><li><a href="https://snowplow.io/">Snowplow</a>, <a href="https://segment.com/">Segment</a> – data platforms</li><li><a href="https://www.datacamp.com/tutorial/decoding-marketing-mix-modeling-a-complete-guide">Decoding Marketing Mix Modeling: A Complete Guide</a></li><li><a href="https://disruptivedigital.agency/what-is-geolift/">GeoLift</a>, <a href="https://www.measured.com/faq/holdout-test/">Holdout</a> – types of tests</li><li><a href="https://userlist.com/podcast/measuring-roi-email-with-claudiu-murariu/">Measuring the ROI of Email with Claudiu Murariu</a></li><li><a href="https://www.021newsletter.com/p/privacy-changes-businesses-consumers-advertising">The consequences of privacy features and regulations for consumers</a></li><li><a href="https://www.021newsletter.com/">021 Newsletter</a></li><li><a href="https://www.linkedin.com/in/barbara-galiza/">Follow Barbara on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 16 Aug 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Barbara Galiza, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/measuring-paid-media-for-saas-with-barbara-galiza/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.021newsletter.com/p/data-discrepancies-in-marketing-sources">Data Discrepancies in Marketing Sources</a></li><li><a href="https://snowplow.io/">Snowplow</a>, <a href="https://segment.com/">Segment</a> – data platforms</li><li><a href="https://www.datacamp.com/tutorial/decoding-marketing-mix-modeling-a-complete-guide">Decoding Marketing Mix Modeling: A Complete Guide</a></li><li><a href="https://disruptivedigital.agency/what-is-geolift/">GeoLift</a>, <a href="https://www.measured.com/faq/holdout-test/">Holdout</a> – types of tests</li><li><a href="https://userlist.com/podcast/measuring-roi-email-with-claudiu-murariu/">Measuring the ROI of Email with Claudiu Murariu</a></li><li><a href="https://www.021newsletter.com/p/privacy-changes-businesses-consumers-advertising">The consequences of privacy features and regulations for consumers</a></li><li><a href="https://www.021newsletter.com/">021 Newsletter</a></li><li><a href="https://www.linkedin.com/in/barbara-galiza/">Follow Barbara on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Measuring Paid Media for SaaS with Barbara Galiza</itunes:title>
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      <itunes:summary>How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You&apos;ll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.</itunes:summary>
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      <title>Episode 285: Designing for Real-world Experiences with Dave Waddell</title>
      <description><![CDATA[<p>How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://blackdogonline.com/products/the-experience-book">The Experience Book</a> – a book by Adam Scott and Dave Waddell</li><li><a href="https://www.amazon.com/Four-Seasons-Story-Business-Philosophy/dp/1591845645">Four Seasons: The Story of a Business Philosophy</a> – a book by Isadore Sharp</li><li><a href="https://simonsinek.com/books/start-with-why/">Start With Why</a> – a book by Simon Sinek</li><li><a href="https://freestatestudio.com/">Visit FreeState's website</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 2 Aug 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Dave Waddell, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://blackdogonline.com/products/the-experience-book">The Experience Book</a> – a book by Adam Scott and Dave Waddell</li><li><a href="https://www.amazon.com/Four-Seasons-Story-Business-Philosophy/dp/1591845645">Four Seasons: The Story of a Business Philosophy</a> – a book by Isadore Sharp</li><li><a href="https://simonsinek.com/books/start-with-why/">Start With Why</a> – a book by Simon Sinek</li><li><a href="https://freestatestudio.com/">Visit FreeState's website</a></li></ul><p>This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:</p><ul><li>Work in sync with your team on one canvas</li><li>Reuse templates, widgets and sections across sites</li><li>Create a client kit for seamless handovers</li><li>And leverage best-in-class SEO defaults across all your Wix sites</li></ul><p>Step into Wix Studio to see more at <a href="http://wix.com/studio">wix.com/studio</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
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      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/pr-strategies-for-founders-with-sneha-saigal/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://geeksandexperts.com/">Geeks & Experts</a></li><li><a href="https://helpab2bwriter.com/">Help a B2B Writer</a>, <a href="https://sourceofsources.com/">Source of Sources (formerly HARO)</a></li><li><a href="https://userlist.com/podcast/survey-based-research-projects-with-becky-lawlor/">Survey-based Research Projects with Becky Lawlor</a></li><li><a href="https://www.linkedin.com/in/snehasaigal/">Follow Sneha on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 19 Jul 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Sneha Saigal, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/pr-strategies-for-founders-with-sneha-saigal/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://geeksandexperts.com/">Geeks & Experts</a></li><li><a href="https://helpab2bwriter.com/">Help a B2B Writer</a>, <a href="https://sourceofsources.com/">Source of Sources (formerly HARO)</a></li><li><a href="https://userlist.com/podcast/survey-based-research-projects-with-becky-lawlor/">Survey-based Research Projects with Becky Lawlor</a></li><li><a href="https://www.linkedin.com/in/snehasaigal/">Follow Sneha on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 284: Designing for Mature Markets with Simon Rohrbach</title>
      <description><![CDATA[<p>How do you design for mature markets like the devtool space? Our guest today is Simon Rohrbach, co-founder and CEO of Plain. You’ll learn about their founder journey, why you shouldn’t strive for hyper-polished websites all the time, why you shouldn’t sacrifice quality when shipping improvements and features, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.plain.com/">Plain</a></li><li><a href="https://mintlify.com/">Mintlify</a></li><li>Follow Plain on <a href="https://x.com/plainsupport">Twitter</a> and <a href="https://www.linkedin.com/company/plainsupport/">LinkedIn</a></li><li>Follow Simon on <a href="https://x.com/simonrohrbach">Twitter</a> and <a href="https://www.linkedin.com/in/simonrohrbach/">LinkedIn</a></li></ul><p>This episode is brought to you by LottieFiles — design teams' complete motion design solution to help create, collaborate and implement an animation. It takes away the complexities and flattens the learning curve, saving your team countless design and development hours. </p><p>Over 9 million designers and developers now use LottieFiles to bring motion to their everyday designs. Check it out and create your free account at <a href="https://lottiefiles.com">lottiefiles.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 5 Jul 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Simon Rohrbach, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you design for mature markets like the devtool space? Our guest today is Simon Rohrbach, co-founder and CEO of Plain. You’ll learn about their founder journey, why you shouldn’t strive for hyper-polished websites all the time, why you shouldn’t sacrifice quality when shipping improvements and features, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.plain.com/">Plain</a></li><li><a href="https://mintlify.com/">Mintlify</a></li><li>Follow Plain on <a href="https://x.com/plainsupport">Twitter</a> and <a href="https://www.linkedin.com/company/plainsupport/">LinkedIn</a></li><li>Follow Simon on <a href="https://x.com/simonrohrbach">Twitter</a> and <a href="https://www.linkedin.com/in/simonrohrbach/">LinkedIn</a></li></ul><p>This episode is brought to you by LottieFiles — design teams' complete motion design solution to help create, collaborate and implement an animation. It takes away the complexities and flattens the learning curve, saving your team countless design and development hours. </p><p>Over 9 million designers and developers now use LottieFiles to bring motion to their everyday designs. Check it out and create your free account at <a href="https://lottiefiles.com">lottiefiles.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>BDTP. Hybrid Messaging Approach with Carolyn Beaudoin</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/hybrid-messaging-approach-with-carolyn-beaudoin/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.boxcar.agency/">Boxcar Agency</a></li><li><a href="https://copyhackers.com/">Copyhackers</a></li><li><a href="https://userlist.com/podcast/proven-ideas-for-ab-testing-with-sahil-patel/">Proven Ideas for A/B Testing with Sahil Patel</a></li><li><a href="https://userlist.com/podcast/jtbd-for-user-onboarding-with-ramli-john/">JTBD for User Onboarding with Ramli John</a></li><li><a href="https://userlist.com/podcast/uncovering-customer-insights-jtbd-with-aggelos-mouzakitis/">Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis</a></li><li><a href="https://medium.com/@mneg1812/the-copywriting-formula-features-advantages-benefits-fab-14e6ce8985e2">The Copywriting Formula: Features — Advantages — Benefits (FAB)</a></li><li><a href="https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987">Demand Side Sales</a> – a book by Bob Moesta</li><li><a href="https://www.boxcar.agency/done">Get Boxcar Agency’s free resources for BDTP listeners</a></li><li><a href="https://www.linkedin.com/in/carolynbeaudoin/">Follow Carolyn on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 21 Jun 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Carolyn Beaudoin, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/hybrid-messaging-approach-with-carolyn-beaudoin/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.boxcar.agency/">Boxcar Agency</a></li><li><a href="https://copyhackers.com/">Copyhackers</a></li><li><a href="https://userlist.com/podcast/proven-ideas-for-ab-testing-with-sahil-patel/">Proven Ideas for A/B Testing with Sahil Patel</a></li><li><a href="https://userlist.com/podcast/jtbd-for-user-onboarding-with-ramli-john/">JTBD for User Onboarding with Ramli John</a></li><li><a href="https://userlist.com/podcast/uncovering-customer-insights-jtbd-with-aggelos-mouzakitis/">Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis</a></li><li><a href="https://medium.com/@mneg1812/the-copywriting-formula-features-advantages-benefits-fab-14e6ce8985e2">The Copywriting Formula: Features — Advantages — Benefits (FAB)</a></li><li><a href="https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987">Demand Side Sales</a> – a book by Bob Moesta</li><li><a href="https://www.boxcar.agency/done">Get Boxcar Agency’s free resources for BDTP listeners</a></li><li><a href="https://www.linkedin.com/in/carolynbeaudoin/">Follow Carolyn on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
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      <title>Episode 283: Implementing Design Systems with Dan Mall</title>
      <description><![CDATA[<p>How do you make your design system an internal rooted practice? Our guest today is Dan Mall, entrepreneur and author of Design That Scales. You’ll learn how small practices can evolve into a design system, why adoption should tie in to your company’s mission statement, how to declare your strategic plan when establishing a design system, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/design-that-scales/">Design That Scales</a> — Dan’s new book</li><li><a href="https://designsystem.university/">Design System University</a></li><li><a href="https://uibreakfast.com/258-data-driven-design-systems-with-berk-cebi/">Episode 258: Data-driven Design Systems with Berk Çebi</a></li><li><a href="http://omlet.dev">Omlet.dev</a></li><li><a href="https://zeroheight.com/">Zeroheight</a>, <a href="https://www.supernova.io/">Supernova</a>, <a href="https://www.knapsack.cloud/">Knapsack</a> — modern tools for design systems</li><li><a href="https://danmall.com/">Check out Dan’s website</a></li><li><a href="https://danmall.com/newsletter/">Sign up for Dan’s newsletter</a></li><li>Follow Design System University on <a href="https://twitter.com/designsystemu">Twitter</a> and <a href="https://www.linkedin.com/company/design-system-university/">LinkedIn</a></li><li>Follow Dan on <a href="https://twitter.com/danmall">Twitter</a> and <a href="https://www.instagram.com/danmallteaches/">Instagram</a></li><li><a href="https://designsystem.university/books/design-that-scales">Get Dan’s book</a></li></ul><p>This episode is brought to you by Penpot — the open-source design tool for design and code collaboration. Penpot 2.0 now includes a Components System that allows for systematic element reuse across projects. So you can design faster and more consistently at scale. Join Penpot for free at <a href="https://penpot.app/">penpot.app.</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 7 Jun 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Dan Mall, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you make your design system an internal rooted practice? Our guest today is Dan Mall, entrepreneur and author of Design That Scales. You’ll learn how small practices can evolve into a design system, why adoption should tie in to your company’s mission statement, how to declare your strategic plan when establishing a design system, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/design-that-scales/">Design That Scales</a> — Dan’s new book</li><li><a href="https://designsystem.university/">Design System University</a></li><li><a href="https://uibreakfast.com/258-data-driven-design-systems-with-berk-cebi/">Episode 258: Data-driven Design Systems with Berk Çebi</a></li><li><a href="http://omlet.dev">Omlet.dev</a></li><li><a href="https://zeroheight.com/">Zeroheight</a>, <a href="https://www.supernova.io/">Supernova</a>, <a href="https://www.knapsack.cloud/">Knapsack</a> — modern tools for design systems</li><li><a href="https://danmall.com/">Check out Dan’s website</a></li><li><a href="https://danmall.com/newsletter/">Sign up for Dan’s newsletter</a></li><li>Follow Design System University on <a href="https://twitter.com/designsystemu">Twitter</a> and <a href="https://www.linkedin.com/company/design-system-university/">LinkedIn</a></li><li>Follow Dan on <a href="https://twitter.com/danmall">Twitter</a> and <a href="https://www.instagram.com/danmallteaches/">Instagram</a></li><li><a href="https://designsystem.university/books/design-that-scales">Get Dan’s book</a></li></ul><p>This episode is brought to you by Penpot — the open-source design tool for design and code collaboration. Penpot 2.0 now includes a Components System that allows for systematic element reuse across projects. So you can design faster and more consistently at scale. Join Penpot for free at <a href="https://penpot.app/">penpot.app.</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>BDTP. SEO Optimization for Existing Content with Kai Davis</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Kai Davis, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/optimizing-existing-content-with-kai-davis/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://userlist.com/podcast/survey-based-research-projects-with-becky-lawlor/">Survey-based Research Projects with Becky Lawlor</a></li><li><a href="https://ahrefs.com/">Ahrefs</a>, <a href="https://www.semrush.com/">Semrush</a> – popular SEO tools</li><li><a href="https://www.screamingfrog.co.uk/seo-spider/">Screaming Frog</a></li><li><a href="https://www.hotjar.com/">Hotjar</a> – a heat mapping tool</li><li><a href="https://twitter.com/kaisdavis">Follow Kai on Twitter</a></li><li><a href="https://kaidavis.com/bdtp">Get Kai's exclusive resources for BDTP listeners</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 17 May 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Kai Davis, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Kai Davis, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/optimizing-existing-content-with-kai-davis/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://userlist.com/podcast/survey-based-research-projects-with-becky-lawlor/">Survey-based Research Projects with Becky Lawlor</a></li><li><a href="https://ahrefs.com/">Ahrefs</a>, <a href="https://www.semrush.com/">Semrush</a> – popular SEO tools</li><li><a href="https://www.screamingfrog.co.uk/seo-spider/">Screaming Frog</a></li><li><a href="https://www.hotjar.com/">Hotjar</a> – a heat mapping tool</li><li><a href="https://twitter.com/kaisdavis">Follow Kai on Twitter</a></li><li><a href="https://kaidavis.com/bdtp">Get Kai's exclusive resources for BDTP listeners</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 282: Human Connection in Products with Evelyn Gosnell</title>
      <description><![CDATA[<p>What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI products are trying to establish trust and connection with their users, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://irrationallabs.com/">Irrational Labs</a> — Evelyn’s company</li><li><a href="https://uibreakfast.com/221-behavioral-economics-with-kristen-berman/">Episode 221: Behavioral Economics with Kristen Berman</a></li><li><a href="https://www.verywellmind.com/negative-bias-4589618">Negativity Bias</a>, <a href="https://thedecisionlab.com/reference-guide/psychology/the-similar-to-me-effect">Similarity Bias</a></li><li><a href="https://www.vice.com/en/article/4avx73/the-liking-gap-is-why-you-always-wonder-if-people-secretly-hate-you">The Liking Gap</a></li><li><a href="https://irrationallabs.com/podcasts/">The Science of Change</a> — Irrational Labs’ podcast show</li><li><a href="https://evelyngosnell.com/">Check out Evelyn’s website</a></li></ul><p>This episode is brought to you by Penpot — an open-source design tool that bridges the gap between designers and developers. Among other new features in Penpot 2.0, their CSS Grid Layout helps you design responsively and efficiently, and take your design and development workflow to the next level. Join Penpot for free at <a href="https://penpot.app/">penpot.app</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 3 May 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Evelyn Gosnell, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI products are trying to establish trust and connection with their users, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://irrationallabs.com/">Irrational Labs</a> — Evelyn’s company</li><li><a href="https://uibreakfast.com/221-behavioral-economics-with-kristen-berman/">Episode 221: Behavioral Economics with Kristen Berman</a></li><li><a href="https://www.verywellmind.com/negative-bias-4589618">Negativity Bias</a>, <a href="https://thedecisionlab.com/reference-guide/psychology/the-similar-to-me-effect">Similarity Bias</a></li><li><a href="https://www.vice.com/en/article/4avx73/the-liking-gap-is-why-you-always-wonder-if-people-secretly-hate-you">The Liking Gap</a></li><li><a href="https://irrationallabs.com/podcasts/">The Science of Change</a> — Irrational Labs’ podcast show</li><li><a href="https://evelyngosnell.com/">Check out Evelyn’s website</a></li></ul><p>This episode is brought to you by Penpot — an open-source design tool that bridges the gap between designers and developers. Among other new features in Penpot 2.0, their CSS Grid Layout helps you design responsively and efficiently, and take your design and development workflow to the next level. Join Penpot for free at <a href="https://penpot.app/">penpot.app</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>BDTP. Data-powered Growth with Arpit Choudhury</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/data-powered-growth-with-arpit-choudhury/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://databeats.community/">Databeats</a></li><li><a href="https://www.make.com/en">Make (formerly Integromat)</a> — Arpit’s previous place of work</li><li><a href="https://databeats.community/p/good-data-to-growth-introduction">Good Data To Growth: The GDG Model</a></li><li><a href="https://userlist.com/podcast/measuring-roi-email-with-claudiu-murariu/">Measuring the ROI of Email with Claudiu Murariu</a></li><li><a href="https://buy.databeats.community/products/good-data-to-growth-book?promo=TAKE30">Get Arpit’s book</a></li><li><a href="https://www.linkedin.com/in/icanautomate/">Follow Arpit on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 19 Apr 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Arpit Choudhury, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/data-powered-growth-with-arpit-choudhury/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://databeats.community/">Databeats</a></li><li><a href="https://www.make.com/en">Make (formerly Integromat)</a> — Arpit’s previous place of work</li><li><a href="https://databeats.community/p/good-data-to-growth-introduction">Good Data To Growth: The GDG Model</a></li><li><a href="https://userlist.com/podcast/measuring-roi-email-with-claudiu-murariu/">Measuring the ROI of Email with Claudiu Murariu</a></li><li><a href="https://buy.databeats.community/products/good-data-to-growth-book?promo=TAKE30">Get Arpit’s book</a></li><li><a href="https://www.linkedin.com/in/icanautomate/">Follow Arpit on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 281: Designing for Maps with Loren Baxter</title>
      <description><![CDATA[<p>What should you consider when using map components in your product? Our guest today is Loren Baxter, lead designer for Felt Maps. You’ll learn how to start thinking in terms of maps, how to approach UX interactions and animations, what types of information can be included, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://felt.com/">Felt</a></li><li><a href="https://www.google.com/mymaps">Google My Maps</a> — simple tool for designing maps</li><li><a href="https://www.arcgis.com/">ArcGIS</a>, <a href="https://www.qgis.org/en/site/">QGIS</a> — popular expert tools</li><li><a href="https://www.remix.com/">Remix</a> — Loren’s previous place of work</li><li><a href="https://www.mapbox.com/">MapBox</a> — a platform for map-based products</li><li><a href="https://www.openstreetmap.org/">OpenStreetMap</a> — an open-source project</li><li><a href="https://github.com/mapbox/tippecanoe">Tippecanoe</a> — tool for tiling</li><li><a href="https://felt.com/">Try out Felt</a></li><li>Follow Loren on <a href="https://twitter.com/lorenbaxter">Twitter</a>, <a href="https://www.linkedin.com/in/lorenbaxter/">LinkedIn</a>, and <a href="https://www.instagram.com/lorenbaxter/">Instagram</a></li></ul><p>This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to <a href="http://discoverux.ucsd.edu">DiscoverUX.ucsd.edu</a> and use code DISCOVERUX to apply the discount.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 5 Apr 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Loren Baxter, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What should you consider when using map components in your product? Our guest today is Loren Baxter, lead designer for Felt Maps. You’ll learn how to start thinking in terms of maps, how to approach UX interactions and animations, what types of information can be included, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://felt.com/">Felt</a></li><li><a href="https://www.google.com/mymaps">Google My Maps</a> — simple tool for designing maps</li><li><a href="https://www.arcgis.com/">ArcGIS</a>, <a href="https://www.qgis.org/en/site/">QGIS</a> — popular expert tools</li><li><a href="https://www.remix.com/">Remix</a> — Loren’s previous place of work</li><li><a href="https://www.mapbox.com/">MapBox</a> — a platform for map-based products</li><li><a href="https://www.openstreetmap.org/">OpenStreetMap</a> — an open-source project</li><li><a href="https://github.com/mapbox/tippecanoe">Tippecanoe</a> — tool for tiling</li><li><a href="https://felt.com/">Try out Felt</a></li><li>Follow Loren on <a href="https://twitter.com/lorenbaxter">Twitter</a>, <a href="https://www.linkedin.com/in/lorenbaxter/">LinkedIn</a>, and <a href="https://www.instagram.com/lorenbaxter/">Instagram</a></li></ul><p>This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to <a href="http://discoverux.ucsd.edu">DiscoverUX.ucsd.edu</a> and use code DISCOVERUX to apply the discount.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 281: Designing for Maps with Loren Baxter</itunes:title>
      <itunes:author>Loren Baxter, Jane Portman</itunes:author>
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      <itunes:summary>What should you consider when using map components in your product? Our guest today is Loren Baxter, lead designer for Felt Maps. You’ll learn how to start thinking in terms of maps, how to approach UX interactions and animations, what types of information can be included, and more.</itunes:summary>
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      <title>BDTP. Pricing and Packaging for SaaS with Dan Balcauski</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/pricing-packaging-saas-with-dan-balcauski/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.producttranquility.com/">Product Tranquility</a></li><li><a href="https://www.linkedin.com/in/balcauski/">Follow Dan on LinkedIn</a></li><li><a href="https://podcasts.apple.com/us/podcast/saas-scaling-secrets/id1682338188">SaaS Scaling Secrets</a> — Dan’s podcast</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 22 Mar 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Dan Balcauski)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/pricing-packaging-saas-with-dan-balcauski/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.producttranquility.com/">Product Tranquility</a></li><li><a href="https://www.linkedin.com/in/balcauski/">Follow Dan on LinkedIn</a></li><li><a href="https://podcasts.apple.com/us/podcast/saas-scaling-secrets/id1682338188">SaaS Scaling Secrets</a> — Dan’s podcast</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Pricing and Packaging for SaaS with Dan Balcauski</itunes:title>
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      <itunes:summary>How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You&apos;ll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.</itunes:summary>
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      <title>Episode 280: User Interviewing Techniques with Steve Portigal</title>
      <description><![CDATA[<p>Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/interviewing-users-second-edition/">Interviewing Users</a> — Steve’s book</li><li><a href="https://portigal.com/">Check out Steve’s website</a></li><li><a href="https://portigal.com/podcast/">Dollars to Donuts</a> — Steve’s podcast</li><li><a href="https://www.linkedin.com/in/steveportigal/">Connect with Steve on LinkedIn</a></li><li>Use the code UIBREAKFAST to get 20% off the book from Rosenfeld Media</li></ul><p>This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to <a href="http://discoverux.ucsd.edu">DiscoverUX.ucsd.edu</a> and use code DISCOVERUX to apply the discount.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 8 Mar 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Steve Portigal, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/interviewing-users-second-edition/">Interviewing Users</a> — Steve’s book</li><li><a href="https://portigal.com/">Check out Steve’s website</a></li><li><a href="https://portigal.com/podcast/">Dollars to Donuts</a> — Steve’s podcast</li><li><a href="https://www.linkedin.com/in/steveportigal/">Connect with Steve on LinkedIn</a></li><li>Use the code UIBREAKFAST to get 20% off the book from Rosenfeld Media</li></ul><p>This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to <a href="http://discoverux.ucsd.edu">DiscoverUX.ucsd.edu</a> and use code DISCOVERUX to apply the discount.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 280: User Interviewing Techniques with Steve Portigal</itunes:title>
      <itunes:author>Steve Portigal, Jane Portman</itunes:author>
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      <itunes:summary>Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more.</itunes:summary>
      <itunes:subtitle>Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more.</itunes:subtitle>
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      <title>BDTP. Running a Portfolio of Products with Tim Schumacher</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/running-portfolio-products-with-tim-schumacher/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://saas.group/">saas.group</a> — Tim’s company</li><li><a href="https://uibreakfast.com/135-multi-product-portfolio-model-for-saas-with-jd-graffam/">UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam</a></li><li><a href="https://prerender.io/">Prerender</a>, <a href="https://pipelinecrm.com/">Pipeline CRM</a>, <a href="https://www.rewardful.com/">Rewardful</a> — some companies acquired by saas.group</li><li><a href="https://tinyseed.com/">TinySeed</a></li><li><a href="mailto:tim@saas.group">Send Tim an email</a></li><li><a href="https://www.linkedin.com/in/timschumacher/">Follow Tim on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/dirksahlmer/">Follow Dirk Sahlmer on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 23 Feb 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Tim Schumacher, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/running-portfolio-products-with-tim-schumacher/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://saas.group/">saas.group</a> — Tim’s company</li><li><a href="https://uibreakfast.com/135-multi-product-portfolio-model-for-saas-with-jd-graffam/">UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam</a></li><li><a href="https://prerender.io/">Prerender</a>, <a href="https://pipelinecrm.com/">Pipeline CRM</a>, <a href="https://www.rewardful.com/">Rewardful</a> — some companies acquired by saas.group</li><li><a href="https://tinyseed.com/">TinySeed</a></li><li><a href="mailto:tim@saas.group">Send Tim an email</a></li><li><a href="https://www.linkedin.com/in/timschumacher/">Follow Tim on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/dirksahlmer/">Follow Dirk Sahlmer on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Running a Portfolio of Products with Tim Schumacher</itunes:title>
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      <itunes:subtitle>How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You&apos;ll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.</itunes:subtitle>
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      <title>Episode 279: Managing Personal Knowledge with Jorge Arango</title>
      <description><![CDATA[<p>What are the three principles of taking and managing notes? Our guest today is Jorge Arango, an information architect, author, and educator. You’ll learn about the evolution of knowledge management tools, how digital note-taking systems have extended our capabilities, why you should choose the right tools for different types of notes, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/duly-noted-extend-your-mind-through-connected-notes/">Duly Noted</a> — Jorge’s new book</li><li><a href="https://www.mindmapping.com/mind-map">What is a Mind Map?</a></li><li><a href="https://www.amazon.com/Figure-Out-Getting-Information-Understanding/dp/1933820969">Figure It Out</a> — a book by Steven Anderson and Karl Fast</li><li><a href="https://obsidian.md/">Obsidian</a>, <a href="https://roamresearch.com/">Roam Research</a> — popular tools for connected note taking</li><li><a href="https://getdrafts.com/">Drafts</a> — a tool for temporary thinking</li><li><a href="https://notebooklm.google/">NotebookLM</a> — a project by Google</li><li><a href="https://jarango.com/">Check out Jorge’s website</a></li><li><a href="https://theinformed.life/">The Informed Life</a> — Jorge’s podcast</li></ul><p>This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to <a href="http://discoverux.ucsd.edu">DiscoverUX.ucsd.edu</a> and use code DISCOVERUX to apply the discount.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 9 Feb 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jorge Arango, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What are the three principles of taking and managing notes? Our guest today is Jorge Arango, an information architect, author, and educator. You’ll learn about the evolution of knowledge management tools, how digital note-taking systems have extended our capabilities, why you should choose the right tools for different types of notes, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/duly-noted-extend-your-mind-through-connected-notes/">Duly Noted</a> — Jorge’s new book</li><li><a href="https://www.mindmapping.com/mind-map">What is a Mind Map?</a></li><li><a href="https://www.amazon.com/Figure-Out-Getting-Information-Understanding/dp/1933820969">Figure It Out</a> — a book by Steven Anderson and Karl Fast</li><li><a href="https://obsidian.md/">Obsidian</a>, <a href="https://roamresearch.com/">Roam Research</a> — popular tools for connected note taking</li><li><a href="https://getdrafts.com/">Drafts</a> — a tool for temporary thinking</li><li><a href="https://notebooklm.google/">NotebookLM</a> — a project by Google</li><li><a href="https://jarango.com/">Check out Jorge’s website</a></li><li><a href="https://theinformed.life/">The Informed Life</a> — Jorge’s podcast</li></ul><p>This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to <a href="http://discoverux.ucsd.edu">DiscoverUX.ucsd.edu</a> and use code DISCOVERUX to apply the discount.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 279: Managing Personal Knowledge with Jorge Arango</itunes:title>
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      <title>BDTP. QA in Email Marketing with Michael Wilding</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.</p><p>Please head over to the <a href="https://userlist.com/podcast/qa-email-marketing-with-michael-wilding/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.deptagency.com/">DEPT</a>® — Michael’s place of work</li><li><a href="https://www.litmus.com/email-testing">Litmus</a>, <a href="https://www.emailonacid.com/email-testing/">Email on Acid</a> — template testing tools</li><li><a href="https://www.postman.com/">Postman</a></li><li><a href="https://www.linkedin.com/in/mikeywilding/">Follow Michael on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 26 Jan 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Michael Wilding, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.</p><p>Please head over to the <a href="https://userlist.com/podcast/qa-email-marketing-with-michael-wilding/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.deptagency.com/">DEPT</a>® — Michael’s place of work</li><li><a href="https://www.litmus.com/email-testing">Litmus</a>, <a href="https://www.emailonacid.com/email-testing/">Email on Acid</a> — template testing tools</li><li><a href="https://www.postman.com/">Postman</a></li><li><a href="https://www.linkedin.com/in/mikeywilding/">Follow Michael on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. QA in Email Marketing with Michael Wilding</itunes:title>
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      <itunes:summary>With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You&apos;ll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.</itunes:summary>
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      <title>Episode 278: Product Management with Benjamin Humphrey</title>
      <description><![CDATA[<p>What does successful product management look like for a bigger team? Our guest today is Benjamin Humphrey, co-founder and CEO of Dovetail. You’ll learn why designers hold more product management power at Dovetail, how product knowledge is shared across their team, why product marketing is important, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://dovetail.com/">Dovetail</a></li><li><a href="https://www.linkedin.com/in/humphreybc/">Follow Benjamin on LinkedIn</a></li></ul><p>This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to <a href="http://discoverux.ucsd.edu">DiscoverUX.ucsd.edu</a> and use code DISCOVERUX to apply the discount.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 12 Jan 2024 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Benjamin Humphrey, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What does successful product management look like for a bigger team? Our guest today is Benjamin Humphrey, co-founder and CEO of Dovetail. You’ll learn why designers hold more product management power at Dovetail, how product knowledge is shared across their team, why product marketing is important, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://dovetail.com/">Dovetail</a></li><li><a href="https://www.linkedin.com/in/humphreybc/">Follow Benjamin on LinkedIn</a></li></ul><p>This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to <a href="http://discoverux.ucsd.edu">DiscoverUX.ucsd.edu</a> and use code DISCOVERUX to apply the discount.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 278: Product Management with Benjamin Humphrey</itunes:title>
      <itunes:author>Benjamin Humphrey, Jane Portman</itunes:author>
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      <title>BDTP. Proven Ideas for A/B Testing with Sahil Patel</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/proven-ideas-for-ab-testing-with-sahil-patel/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.spiralyze.com/">Spiralyze</a></li><li><a href="https://www.linkedin.com/in/sahilanamipatel/">Connect with Sahil on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 22 Dec 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Sahil Patel, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/proven-ideas-for-ab-testing-with-sahil-patel/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.spiralyze.com/">Spiralyze</a></li><li><a href="https://www.linkedin.com/in/sahilanamipatel/">Connect with Sahil on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 277: Designing for Technical Domains with Ridhima Gupta</title>
      <description><![CDATA[<p>How can designers gain domain knowledge while working on a highly technical product? Our guest today is Ridhima Gupta, lead product designer at Databricks. You’ll learn how to work with deeply technical stakeholders, why it’s okay to admit when you don’t understand something, their product development process at Databricks, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.databricks.com/">Databricks</a></li><li><a href="https://medium.com/initialized-capital/what-to-do-if-your-product-isnt-growing-7eb9d158fc">What To Do If Your Product Isn’t Growing</a> — a writeup on critical user journeys by Austin Chang</li><li><a href="mailto: hello@ridhima.me">Send Ridhima an email</a></li><li><a href="https://www.linkedin.com/in/ridhimagupta26/">Connect with Ridhima on LinkedIn</a></li><li><a href="https://ridhima.design/">Check out Ridhima’s website</a></li></ul><p>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p><p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 8 Dec 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Ridhima Gupta, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How can designers gain domain knowledge while working on a highly technical product? Our guest today is Ridhima Gupta, lead product designer at Databricks. You’ll learn how to work with deeply technical stakeholders, why it’s okay to admit when you don’t understand something, their product development process at Databricks, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.databricks.com/">Databricks</a></li><li><a href="https://medium.com/initialized-capital/what-to-do-if-your-product-isnt-growing-7eb9d158fc">What To Do If Your Product Isn’t Growing</a> — a writeup on critical user journeys by Austin Chang</li><li><a href="mailto: hello@ridhima.me">Send Ridhima an email</a></li><li><a href="https://www.linkedin.com/in/ridhimagupta26/">Connect with Ridhima on LinkedIn</a></li><li><a href="https://ridhima.design/">Check out Ridhima’s website</a></li></ul><p>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p><p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 277: Designing for Technical Domains with Ridhima Gupta</itunes:title>
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      <itunes:summary>How can designers gain domain knowledge while working on a highly technical product? Our guest today is Ridhima Gupta, lead product designer at Databricks. You’ll learn how to work with deeply technical stakeholders, why it’s okay to admit when you don’t understand something, their product development process at Databricks, and more.</itunes:summary>
      <itunes:subtitle>How can designers gain domain knowledge while working on a highly technical product? Our guest today is Ridhima Gupta, lead product designer at Databricks. You’ll learn how to work with deeply technical stakeholders, why it’s okay to admit when you don’t understand something, their product development process at Databricks, and more.</itunes:subtitle>
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      <title>BDTP. Community-led Growth with Lloyed Lobo</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/community-led-growth-with-lloyed-lobo">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.lloyedlobo.com/">From Grassroots To Greatness</a> — Lloyed’s new book</li><li><a href="https://simonsinek.com/books/start-with-why/">Start with Why</a> — a book by Simon Sinek</li><li><a href="https://www.linkedin.com/in/nickmehta">Nick Mehta</a>, <a href="https://www.linkedin.com/in/dharmesh">Dharmesh Shah</a>, <a href="https://www.linkedin.com/in/kippbodnar">Kipp Bodnar</a>, <a href="https://www.linkedin.com/in/markroberge">Mark Roberge</a> — brand evangelists</li><li><a href="https://www.forbes.com/profile/larry-ellison/">Larry Ellison</a>, <a href="https://www.linkedin.com/in/jasonmlemkin">Jason Lemkin</a>, <a href="https://garyvaynerchuk.com/">Gary Vaynerchuk</a></li><li><a href="https://www.linkedin.com/in/lloyedlobo/">Follow Lloyed on LinkedIn</a></li><li><a href="http://fromgrassrootstogreatness.com/">From Grassroots To Greatness website</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 17 Nov 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Lloyed Lobo, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/community-led-growth-with-lloyed-lobo">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.lloyedlobo.com/">From Grassroots To Greatness</a> — Lloyed’s new book</li><li><a href="https://simonsinek.com/books/start-with-why/">Start with Why</a> — a book by Simon Sinek</li><li><a href="https://www.linkedin.com/in/nickmehta">Nick Mehta</a>, <a href="https://www.linkedin.com/in/dharmesh">Dharmesh Shah</a>, <a href="https://www.linkedin.com/in/kippbodnar">Kipp Bodnar</a>, <a href="https://www.linkedin.com/in/markroberge">Mark Roberge</a> — brand evangelists</li><li><a href="https://www.forbes.com/profile/larry-ellison/">Larry Ellison</a>, <a href="https://www.linkedin.com/in/jasonmlemkin">Jason Lemkin</a>, <a href="https://garyvaynerchuk.com/">Gary Vaynerchuk</a></li><li><a href="https://www.linkedin.com/in/lloyedlobo/">Follow Lloyed on LinkedIn</a></li><li><a href="http://fromgrassrootstogreatness.com/">From Grassroots To Greatness website</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Community-led Growth with Lloyed Lobo</itunes:title>
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      <itunes:summary>How do you build and grow a community-led business? In this episode, we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You&apos;ll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.</itunes:summary>
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      <title>Episode 276: Customer Satisfaction with Debbie Levitt</title>
      <description><![CDATA[<p>How do you measure customer satisfaction in a complex customer journey? Our guest today is Debbie Levitt, “The Mary Poppins of UX and CX” and author of Customers Know You Suck. You’ll learn how customer satisfaction relates to customer loyalty, why you should measure satisfaction qualitatively and quantitatively, how you can better capture and understand customer frustration, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://deltacx.com/">Delta CX</a> — Debbie’s company</li><li><a href="https://deltacx.media/media/customers-know-you-suck/">Customers Know You Suck</a> — Debbie’s book</li><li><a href="https://www.amazon.com/Disruptive-Research-Discover-Revolutionary-Innovations/dp/1734097701">Disruptive Research</a> — a book by Larry Marine</li><li><a href="https://deltacx.com/links/">Delta CX’s community links</a></li><li><a href="https://www.linkedin.com/in/debbielevitt/">Connect with Debbie on LinkedIn</a></li></ul><p>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p><p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 3 Nov 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Debbie Levitt, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you measure customer satisfaction in a complex customer journey? Our guest today is Debbie Levitt, “The Mary Poppins of UX and CX” and author of Customers Know You Suck. You’ll learn how customer satisfaction relates to customer loyalty, why you should measure satisfaction qualitatively and quantitatively, how you can better capture and understand customer frustration, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://deltacx.com/">Delta CX</a> — Debbie’s company</li><li><a href="https://deltacx.media/media/customers-know-you-suck/">Customers Know You Suck</a> — Debbie’s book</li><li><a href="https://www.amazon.com/Disruptive-Research-Discover-Revolutionary-Innovations/dp/1734097701">Disruptive Research</a> — a book by Larry Marine</li><li><a href="https://deltacx.com/links/">Delta CX’s community links</a></li><li><a href="https://www.linkedin.com/in/debbielevitt/">Connect with Debbie on LinkedIn</a></li></ul><p>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p><p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 276: Customer Satisfaction with Debbie Levitt</itunes:title>
      <itunes:author>Debbie Levitt, Jane Portman</itunes:author>
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      <itunes:summary>How do you measure customer satisfaction in a complex customer journey? Our guest today is Debbie Levitt, “The Mary Poppins of UX and CX” and author of Customers Know You Suck. You’ll learn how customer satisfaction relates to customer loyalty, why you should measure satisfaction qualitatively and quantitatively, how you can better capture and understand customer frustration, and more.</itunes:summary>
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      <title>BDTP. Automated Webinars with Melissa Kwan</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/automated-webinars-with-melissa-kwan">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://ewebinar.com/">eWebinar</a> — Melissa’s product</li><li><a href="https://zoom.us/">Zoom</a>, <a href="https://livestorm.co/">Livestorm</a>, <a href="https://www.demio.com/">Demio</a> — popular tools for live webinars</li><li><a href="https://ewebinar.com/blog/effective-product-demo-video-script">How to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them!</a></li><li><a href="https://www.linkedin.com/in/melissakwan/">Connect with Melissa on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 20 Oct 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Melissa Kwan, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/automated-webinars-with-melissa-kwan">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://ewebinar.com/">eWebinar</a> — Melissa’s product</li><li><a href="https://zoom.us/">Zoom</a>, <a href="https://livestorm.co/">Livestorm</a>, <a href="https://www.demio.com/">Demio</a> — popular tools for live webinars</li><li><a href="https://ewebinar.com/blog/effective-product-demo-video-script">How to Script an Effective On-Demand Product Demo — And Convert Leads Without Talking to Them!</a></li><li><a href="https://www.linkedin.com/in/melissakwan/">Connect with Melissa on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Automated Webinars with Melissa Kwan</itunes:title>
      <itunes:author>Melissa Kwan, Jane Portman</itunes:author>
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      <itunes:summary>How can automated webinars help your product grow? In this episode, we talk to Melissa Kwan, co-founder and CEO of eWebinar. You&apos;ll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more.</itunes:summary>
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      <title>Episode 275: Design for Learning with Jenae Cohn</title>
      <description><![CDATA[<p>What should you consider when designing a learning process? Our guest today is Jenae Cohn, the author of Design for Learning. You’ll learn the motivation behind writing the book, how to choose the right format for your training, what interaction formats work best for different group sizes, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/design-for-learning/">Design for Learning</a> — a book by Jenae Cohn and Michael Greer</li><li><a href="https://www.jenaecohn.net/">Check out Jenae’s website</a></li><li><a href="https://www.linkedin.com/in/jenae-cohn/">Connect with Jenae on LinkedIn</a></li></ul><p>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p><p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 6 Oct 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jenae Cohn, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What should you consider when designing a learning process? Our guest today is Jenae Cohn, the author of Design for Learning. You’ll learn the motivation behind writing the book, how to choose the right format for your training, what interaction formats work best for different group sizes, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/design-for-learning/">Design for Learning</a> — a book by Jenae Cohn and Michael Greer</li><li><a href="https://www.jenaecohn.net/">Check out Jenae’s website</a></li><li><a href="https://www.linkedin.com/in/jenae-cohn/">Connect with Jenae on LinkedIn</a></li></ul><p>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p><p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 275: Design for Learning with Jenae Cohn</itunes:title>
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      <title>BDTP. Marketing for All-in-one Platforms with Geoff Roberts</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/marketing-all-in-one-platforms-with-geoff-roberts">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.outseta.com/">Outseta</a> — Geoff’s product</li><li><a href="https://basecamp.com/">Basecamp</a>, <a href="https://www.hubspot.com/">HubSpot</a> — popular all-in-one products</li><li>Follow Geoff on <a href="https://twitter.com/GeoffTRoberts">Twitter</a> and <a href="https://www.linkedin.com/in/geoffrobertsmarketing/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 22 Sep 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Geoff Roberts, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/marketing-all-in-one-platforms-with-geoff-roberts">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.outseta.com/">Outseta</a> — Geoff’s product</li><li><a href="https://basecamp.com/">Basecamp</a>, <a href="https://www.hubspot.com/">HubSpot</a> — popular all-in-one products</li><li>Follow Geoff on <a href="https://twitter.com/GeoffTRoberts">Twitter</a> and <a href="https://www.linkedin.com/in/geoffrobertsmarketing/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 274: Research Ops with Kate Towsey</title>
      <description><![CDATA[<p>How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You’ll learn when it’s time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/research-at-scale/">Research That Scales</a> — Kate’s book</li><li><a href="https://www.respondent.io/">Respondent</a>, <a href="https://www.userinterviews.com/">User Interviews</a>, <a href="https://www.askable.com/">Askable</a></li><li><a href="http://katetowsey.com/">Check out Kate’s website</a></li><li><a href="https://www.linkedin.com/in/katetowsey/">Connect with Kate on LinkedIn</a></li><li><a href="https://chacha.club/">Cha Cha Club</a> — Kate’s closed community for research professionals</li></ul><p>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p><p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 8 Sep 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Kate Towsey, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You’ll learn when it’s time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/research-at-scale/">Research That Scales</a> — Kate’s book</li><li><a href="https://www.respondent.io/">Respondent</a>, <a href="https://www.userinterviews.com/">User Interviews</a>, <a href="https://www.askable.com/">Askable</a></li><li><a href="http://katetowsey.com/">Check out Kate’s website</a></li><li><a href="https://www.linkedin.com/in/katetowsey/">Connect with Kate on LinkedIn</a></li><li><a href="https://chacha.club/">Cha Cha Club</a> — Kate’s closed community for research professionals</li></ul><p>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p><p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 274: Research Ops with Kate Towsey</itunes:title>
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      <title>BDTP. Lifecycle Marketing with Nout Boctor-Smith</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/lifecycle-marketing-with-nout-boctor-smith/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.ninelivesdigital.com/">Nine Lives Digital</a></li><li><a href="https://www.pendo.io/glossary/product-led-growth/">What is Product-led Growth?</a></li><li><a href="https://blog.hubspot.com/marketing/account-based-marketing-guide">The Ultimate Guide to Account-Based Marketing</a></li><li><a href="https://userlist.com/podcast/b2b-marketing-attribution-with-steffen-hedebrandt/">B2B Marketing Attribution with Steffen Hedebrandt</a></li><li><a href="https://www.linkedin.com/in/noutboctorsmith/">Connect with Nout on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 25 Aug 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Nout Boctor-Smith, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/lifecycle-marketing-with-nout-boctor-smith/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.ninelivesdigital.com/">Nine Lives Digital</a></li><li><a href="https://www.pendo.io/glossary/product-led-growth/">What is Product-led Growth?</a></li><li><a href="https://blog.hubspot.com/marketing/account-based-marketing-guide">The Ultimate Guide to Account-Based Marketing</a></li><li><a href="https://userlist.com/podcast/b2b-marketing-attribution-with-steffen-hedebrandt/">B2B Marketing Attribution with Steffen Hedebrandt</a></li><li><a href="https://www.linkedin.com/in/noutboctorsmith/">Connect with Nout on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:summary>Why should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You&apos;ll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.</itunes:summary>
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      <title>Episode 273: Publishing Options for Design Books with Louis Rosenfeld</title>
      <description><![CDATA[<p>What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/">Rosenfeld Media</a> — Louis’s publishing company</li><li><a href="http://designopssummit.com/">DesignOps Summit</a>, <a href="http://designinproduct.info/">Design in Product</a>, <a href="http://advancingresearchconference.com/">Advancing Research</a> — Rosenfeld Media’s conferences</li><li><a href="https://abookapart.com/">A Book Apart</a>, <a href="https://www.smashingmagazine.com/">Smashing</a> — “middle ground” publishing options</li><li>Follow Louis on <a href="https://www.linkedin.com/in/louisrosenfeld/">LinkedIn</a> and <a href="https://louisrosenfeld.medium.com/">Medium</a></li><li><a href="https://rosenfeldmedia.com/podcasts/">The Rosenfeld Review Podcast</a></li></ul><p>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p><p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 11 Aug 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Louis Rosenfeld, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/">Rosenfeld Media</a> — Louis’s publishing company</li><li><a href="http://designopssummit.com/">DesignOps Summit</a>, <a href="http://designinproduct.info/">Design in Product</a>, <a href="http://advancingresearchconference.com/">Advancing Research</a> — Rosenfeld Media’s conferences</li><li><a href="https://abookapart.com/">A Book Apart</a>, <a href="https://www.smashingmagazine.com/">Smashing</a> — “middle ground” publishing options</li><li>Follow Louis on <a href="https://www.linkedin.com/in/louisrosenfeld/">LinkedIn</a> and <a href="https://louisrosenfeld.medium.com/">Medium</a></li><li><a href="https://rosenfeldmedia.com/podcasts/">The Rosenfeld Review Podcast</a></li></ul><p>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p><p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 273: Publishing Options for Design Books with Louis Rosenfeld</itunes:title>
      <itunes:author>Louis Rosenfeld, Jane Portman</itunes:author>
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      <itunes:summary>What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.</itunes:summary>
      <itunes:subtitle>What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.</itunes:subtitle>
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      <title>BDTP. Marketing for Humans with Sarah McCredie</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/marketing-for-humans-with-sarah-mccredie/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://recurly.com/">Recurly</a> — Sarah’s place of work</li><li><a href="https://www.glossier.com/">Glossier</a> — one of direct-to-consumer pioneers in human marketing</li><li><a href="https://slack.com/">Slack</a> — an example of human branding in SaaS</li><li><a href="https://recurly.com/resources/report/state-of-subscriptions-what-consumers-want-2023/">State of Subscriptions: What consumers want</a></li><li><a href="https://www.linkedin.com/in/sarahmccredie/">Connect with Sarah on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 28 Jul 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Sarah McCredie, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/marketing-for-humans-with-sarah-mccredie/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://recurly.com/">Recurly</a> — Sarah’s place of work</li><li><a href="https://www.glossier.com/">Glossier</a> — one of direct-to-consumer pioneers in human marketing</li><li><a href="https://slack.com/">Slack</a> — an example of human branding in SaaS</li><li><a href="https://recurly.com/resources/report/state-of-subscriptions-what-consumers-want-2023/">State of Subscriptions: What consumers want</a></li><li><a href="https://www.linkedin.com/in/sarahmccredie/">Connect with Sarah on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Marketing for Humans with Sarah McCredie</itunes:title>
      <itunes:author>Sarah McCredie, Jane Portman</itunes:author>
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      <itunes:summary>How can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You&apos;ll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.</itunes:summary>
      <itunes:subtitle>How can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You&apos;ll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.</itunes:subtitle>
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      <title>Episode 272: User Respect with Christina Nguyen White</title>
      <description><![CDATA[<p>In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.loom.com/">Loom</a> — Christina’s place of work</li><li><a href="https://www.figma.com/">Figma</a>, <a href="https://www.grammarly.com/">Grammarly</a>, <a href="https://open.spotify.com/">Spotify</a>, <a href="https://www.airbnb.com/">Airbnb</a>, <a href="https://asana.com/">Asana</a>, <a href="https://www.notion.so/">Notion</a> — inspiring products</li><li>Follow Christina on <a href="https://twitter.com/christinanwhite">Twitter</a> and <a href="https://www.linkedin.com/in/christinanwhite/">LinkedIn</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database">refiner.io/database</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 21 Jul 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Christina Nguyen White, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.loom.com/">Loom</a> — Christina’s place of work</li><li><a href="https://www.figma.com/">Figma</a>, <a href="https://www.grammarly.com/">Grammarly</a>, <a href="https://open.spotify.com/">Spotify</a>, <a href="https://www.airbnb.com/">Airbnb</a>, <a href="https://asana.com/">Asana</a>, <a href="https://www.notion.so/">Notion</a> — inspiring products</li><li>Follow Christina on <a href="https://twitter.com/christinanwhite">Twitter</a> and <a href="https://www.linkedin.com/in/christinanwhite/">LinkedIn</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database">refiner.io/database</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 272: User Respect with Christina Nguyen White</itunes:title>
      <itunes:author>Christina Nguyen White, Jane Portman</itunes:author>
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      <itunes:summary>In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.</itunes:summary>
      <itunes:subtitle>In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.</itunes:subtitle>
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      <title>BDTP. Re-engagement Emails with Tim Hart</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/re-engagement-emails-with-tim-hart/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.responselabs.com/">Response Labs</a></li><li><a href="https://email.geeks.chat/">Email Geeks</a></li><li><a href="https://www.linkedin.com/in/tjthart">Connect with Tim on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 14 Jul 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Tim Hart, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/re-engagement-emails-with-tim-hart/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.responselabs.com/">Response Labs</a></li><li><a href="https://email.geeks.chat/">Email Geeks</a></li><li><a href="https://www.linkedin.com/in/tjthart">Connect with Tim on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Re-engagement Emails with Tim Hart</itunes:title>
      <itunes:author>Tim Hart, Jane Portman</itunes:author>
      <itunes:duration>00:29:29</itunes:duration>
      <itunes:summary>How do you know if a subscriber is due for a re-engagement campaign? In this episode, we talk to Tim Hart, senior email developer at Response Labs. You&apos;ll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.</itunes:summary>
      <itunes:subtitle>How do you know if a subscriber is due for a re-engagement campaign? In this episode, we talk to Tim Hart, senior email developer at Response Labs. You&apos;ll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.</itunes:subtitle>
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      <title>Episode 271: Wireframing for Everyone with Leon Barnard</title>
      <description><![CDATA[<p>Is there “one best way” to use wireframes in your design process? Our guest today is Leon Barnard, education team lead at Balsamiq and co-author of Wireframing for Everyone. You’ll learn about their journey of writing the book, how they think about wireframes as industry insiders, the different phases and types of wireframing, tips on asking and giving feedback, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://balsamiq.com/learn/wireframing-book/">Wireframing for Everyone</a> — a book by Michael Angeles, Leon Barnard, and Billy Carlson</li><li>Follow Leon on <a href="https://twitter.com/leonbarnard">Twitter</a> and <a href="https://www.linkedin.com/in/leonbarnard/">LinkedIn</a></li><li><a href="https://balsamiq.com/learn/">Balsamiq Wireframing Academy</a></li><li><a href="https://abookapart.com/products/wireframing-for-everyone">Get a copy of Wireframing for Everyone</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database">refiner.io/database</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 7 Jul 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Leon Barnard, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Is there “one best way” to use wireframes in your design process? Our guest today is Leon Barnard, education team lead at Balsamiq and co-author of Wireframing for Everyone. You’ll learn about their journey of writing the book, how they think about wireframes as industry insiders, the different phases and types of wireframing, tips on asking and giving feedback, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://balsamiq.com/learn/wireframing-book/">Wireframing for Everyone</a> — a book by Michael Angeles, Leon Barnard, and Billy Carlson</li><li>Follow Leon on <a href="https://twitter.com/leonbarnard">Twitter</a> and <a href="https://www.linkedin.com/in/leonbarnard/">LinkedIn</a></li><li><a href="https://balsamiq.com/learn/">Balsamiq Wireframing Academy</a></li><li><a href="https://abookapart.com/products/wireframing-for-everyone">Get a copy of Wireframing for Everyone</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database">refiner.io/database</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>BDTP. Customer Acquisition Strategies with Farzad Rashidi</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/customer-acquisition-strategies-with-farzad-rashidi">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://respona.com/">Respona</a> — Farzad’s tool</li><li><a href="https://uibreakfast.com/167-designing-effective-presentations-with-payman-taei/">UI Breakfast Episode 167: Designing Effective Presentations with Payman Taei</a></li><li><a href="https://www.semrush.com/">Semrush</a>, <a href="https://ahrefs.com/">Ahrefs</a>, <a href="https://moz.com/">Moz</a> — Farzad’s tool stack</li><li><a href="https://help.respona.com/en/collections/3195481-outreach-strategy-hub">Outreach Strategy Hub</a></li><li><a href="https://www.linkedin.com/in/farzadrashidi/">Connect with Farzad on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 30 Jun 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Farzad Rashidi, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/customer-acquisition-strategies-with-farzad-rashidi">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://respona.com/">Respona</a> — Farzad’s tool</li><li><a href="https://uibreakfast.com/167-designing-effective-presentations-with-payman-taei/">UI Breakfast Episode 167: Designing Effective Presentations with Payman Taei</a></li><li><a href="https://www.semrush.com/">Semrush</a>, <a href="https://ahrefs.com/">Ahrefs</a>, <a href="https://moz.com/">Moz</a> — Farzad’s tool stack</li><li><a href="https://help.respona.com/en/collections/3195481-outreach-strategy-hub">Outreach Strategy Hub</a></li><li><a href="https://www.linkedin.com/in/farzadrashidi/">Connect with Farzad on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Customer Acquisition Strategies with Farzad Rashidi</itunes:title>
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      <title>Episode 270: Prototyping for Mobile with Dan LaCivita</title>
      <description><![CDATA[<p>Can you design a mobile app using a mobile app? Our guest today is Dan LaCivita, co-founder and co-CEO of Play. You’ll learn about their motivation for building Play, how their tool helps designers during high-fidelity phases, how they’re building trust in the industry, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.createwithplay.com/">Play</a> — Dan’s product</li><li><a href="https://www.youtube.com/c/CreatewithPlay">Check out Play’s YouTube channel</a></li><li><a href="https://developer.apple.com/design/human-interface-guidelines">Apple Human Interface Guidelines</a></li><li><a href="https://www.figma.com/resource-library/">Figma Resource Library</a></li><li><a href="https://webflow.com/resources">Webflow Resources</a></li><li><a href="https://apps.apple.com/us/app/id1479709805">Try Play</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database">refiner.io/database</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 23 Jun 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Dan LaCivita, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Can you design a mobile app using a mobile app? Our guest today is Dan LaCivita, co-founder and co-CEO of Play. You’ll learn about their motivation for building Play, how their tool helps designers during high-fidelity phases, how they’re building trust in the industry, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.createwithplay.com/">Play</a> — Dan’s product</li><li><a href="https://www.youtube.com/c/CreatewithPlay">Check out Play’s YouTube channel</a></li><li><a href="https://developer.apple.com/design/human-interface-guidelines">Apple Human Interface Guidelines</a></li><li><a href="https://www.figma.com/resource-library/">Figma Resource Library</a></li><li><a href="https://webflow.com/resources">Webflow Resources</a></li><li><a href="https://apps.apple.com/us/app/id1479709805">Try Play</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database">refiner.io/database</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 270: Prototyping for Mobile with Dan LaCivita</itunes:title>
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      <itunes:summary>Can you design a mobile app using a mobile app? Our guest today is Dan LaCivita, co-founder and co-CEO of Play. You’ll learn about their motivation for building Play, how their tool helps designers during high-fidelity phases, how they’re building trust in the industry, and more.</itunes:summary>
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      <title>BDTP. Prioritizing Engineering Resources with Phil Alves</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/prioritizing-engineering-resources-with-phil-alves">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://devsquad.com/">DevSquad</a> — Phil’s consultancy</li><li><a href="https://www.devstats.com/">DevStats</a> — Phil’s product</li><li><a href="https://basecamp.com/shapeup">Shape Up</a> — a book by Ryan Singer</li><li><a href="https://uibreakfast.com/238-the-allied-team-model-with-anthony-armendariz/">UI Breakfast Podcast Episode 238: The Allied Team Model with Anthony Armendariz</a></li><li><a href="https://cloud.google.com/blog/products/devops-sre/using-the-four-keys-to-measure-your-devops-performance">DORA Metrics</a></li><li><a href="https://blog.codacy.com/space-framework/">SPACE Framework</a></li><li><a href="https://www.saasoriginstories.com/">SaaS Origin Stories</a></li><li><a href="https://philalves.com/">Check out Phil’s website</a></li><li><a href="https://twitter.com/philalves_">Follow Phil on Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 16 Jun 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Phil Alves, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/prioritizing-engineering-resources-with-phil-alves">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://devsquad.com/">DevSquad</a> — Phil’s consultancy</li><li><a href="https://www.devstats.com/">DevStats</a> — Phil’s product</li><li><a href="https://basecamp.com/shapeup">Shape Up</a> — a book by Ryan Singer</li><li><a href="https://uibreakfast.com/238-the-allied-team-model-with-anthony-armendariz/">UI Breakfast Podcast Episode 238: The Allied Team Model with Anthony Armendariz</a></li><li><a href="https://cloud.google.com/blog/products/devops-sre/using-the-four-keys-to-measure-your-devops-performance">DORA Metrics</a></li><li><a href="https://blog.codacy.com/space-framework/">SPACE Framework</a></li><li><a href="https://www.saasoriginstories.com/">SaaS Origin Stories</a></li><li><a href="https://philalves.com/">Check out Phil’s website</a></li><li><a href="https://twitter.com/philalves_">Follow Phil on Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Prioritizing Engineering Resources with Phil Alves</itunes:title>
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      <itunes:summary>How do you get the best ROI from your engineering team while keeping them happy? In this episode, we talk to Phil Alves, founder of DevSquad and DevStats. You&apos;ll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.</itunes:summary>
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      <title>Episode 269: Two Hour Design Sprints with Teresa Cain</title>
      <description><![CDATA[<p>Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.com/Solving-Problems-Hours-Brainstorm-Solutions/dp/B0C12F93ZP">Solving Problems in 2 Hours</a> — Teresa’s book</li><li><a href="https://www.trevipay.com/">TreviPay</a> — Teresa’s place of work</li><li><a href="https://uibreakfast.com/131-design-sprint-with-jonathan-courtney/">Episode 131: Design Sprint with Jonathan Courtney</a></li><li><a href="https://www.figma.com/figjam/">FigJam</a>, <a href="https://miro.com/">Miro</a>, <a href="https://www.mural.co/">Mural</a>, <a href="https://www.invisionapp.com/">InVision</a>, <a href="https://balsamiq.com/">Balsamiq</a> — collaboration tools</li><li><a href="https://www.figma.com/community/file/1199463622528181509/2-Hour-Design-Sprints">Use their template on Figma</a></li><li><a href="https://www.udemy.com/course/2hourdesignsprints/">2 Hour Design Sprints on Udemy</a></li><li><a href="https://www.2hourdesignsprints.com/">Check out Teresa’s website</a></li><li><a href="https://www.linkedin.com/in/cainteresa/">Connect with Teresa on LinkedIn</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database">refiner.io/database</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 9 Jun 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Teresa Cain, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.com/Solving-Problems-Hours-Brainstorm-Solutions/dp/B0C12F93ZP">Solving Problems in 2 Hours</a> — Teresa’s book</li><li><a href="https://www.trevipay.com/">TreviPay</a> — Teresa’s place of work</li><li><a href="https://uibreakfast.com/131-design-sprint-with-jonathan-courtney/">Episode 131: Design Sprint with Jonathan Courtney</a></li><li><a href="https://www.figma.com/figjam/">FigJam</a>, <a href="https://miro.com/">Miro</a>, <a href="https://www.mural.co/">Mural</a>, <a href="https://www.invisionapp.com/">InVision</a>, <a href="https://balsamiq.com/">Balsamiq</a> — collaboration tools</li><li><a href="https://www.figma.com/community/file/1199463622528181509/2-Hour-Design-Sprints">Use their template on Figma</a></li><li><a href="https://www.udemy.com/course/2hourdesignsprints/">2 Hour Design Sprints on Udemy</a></li><li><a href="https://www.2hourdesignsprints.com/">Check out Teresa’s website</a></li><li><a href="https://www.linkedin.com/in/cainteresa/">Connect with Teresa on LinkedIn</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database">refiner.io/database</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 269: Two Hour Design Sprints with Teresa Cain</itunes:title>
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      <itunes:summary>Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more.</itunes:summary>
      <itunes:subtitle>Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more.</itunes:subtitle>
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      <title>BDTP. Virality &amp; Word of Mouth with Gaurav Vohra</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/virality-word-of-mouth-with-gaurav-vohra">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://superhuman.com/">Superhuman</a> — Gaurav’s company</li><li><a href="https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369">Traction</a> — a book by Gabriel Weinberg and Justin Mares</li><li><a href="https://www.warbyparker.com/">Warby Parker</a> — an example of great customer experience</li><li><a href="https://www.linkedin.com/pulse/20121002124206-18876785-how-to-model-viral-growth-the-hybrid-model">How to Model Viral Growth: The Hybrid Model</a></li><li><a href="https://www.growthmentor.com/glossary/k-factor/">What is K-Factor in Viral Marketing?</a></li><li><a href="https://www.snowflake.com/en/">Snowflake</a>, <a href="https://www.hubspot.com/">HubSpot</a>, <a href="https://cloud.google.com/bigquery">BigQuery</a></li><li><a href="https://www.nytimes.com/games/wordle/index.html">Wordle</a>, <a href="https://openai.com/product/dall-e-2">DALL·E</a>, <a href="https://www.midjourney.com/">Midjourney</a>, <a href="https://openai.com/blog/chatgpt">ChatGPT</a>, <a href="https://prisma-ai.com/lensa">Lensa</a> — viral success stories</li><li><a href="https://www.gauravvohra.com/">Check out Gaurav’s website</a></li><li>Follow Gaurav on <a href="https://twitter.com/gauravvohra1">Twitter</a> and <a href="https://www.linkedin.com/in/gvohra">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 5 Jun 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Gaurav Vohra, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/virality-word-of-mouth-with-gaurav-vohra">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://superhuman.com/">Superhuman</a> — Gaurav’s company</li><li><a href="https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369">Traction</a> — a book by Gabriel Weinberg and Justin Mares</li><li><a href="https://www.warbyparker.com/">Warby Parker</a> — an example of great customer experience</li><li><a href="https://www.linkedin.com/pulse/20121002124206-18876785-how-to-model-viral-growth-the-hybrid-model">How to Model Viral Growth: The Hybrid Model</a></li><li><a href="https://www.growthmentor.com/glossary/k-factor/">What is K-Factor in Viral Marketing?</a></li><li><a href="https://www.snowflake.com/en/">Snowflake</a>, <a href="https://www.hubspot.com/">HubSpot</a>, <a href="https://cloud.google.com/bigquery">BigQuery</a></li><li><a href="https://www.nytimes.com/games/wordle/index.html">Wordle</a>, <a href="https://openai.com/product/dall-e-2">DALL·E</a>, <a href="https://www.midjourney.com/">Midjourney</a>, <a href="https://openai.com/blog/chatgpt">ChatGPT</a>, <a href="https://prisma-ai.com/lensa">Lensa</a> — viral success stories</li><li><a href="https://www.gauravvohra.com/">Check out Gaurav’s website</a></li><li>Follow Gaurav on <a href="https://twitter.com/gauravvohra1">Twitter</a> and <a href="https://www.linkedin.com/in/gvohra">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Virality &amp; Word of Mouth with Gaurav Vohra</itunes:title>
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      <itunes:summary>How can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You&apos;ll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.</itunes:summary>
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      <title>Episode 268: UI Typography with Oliver Schöndorfer</title>
      <description><![CDATA[<p>Why do details matter so much in product typography? Our guest today is Oliver Schöndorfer, a UI designer, typography consultant, and YouTuber. You’ll learn how to select a typeface for your software project, whether your logo should use the same font as your product, why you always need to consider the line length, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://pimpmytype.com/">Pimp my Type</a> — Oliver’s website</li><li><a href="https://www.figma.com/">Figma</a>, <a href="https://www.dropbox.com/">Dropbox</a>, <a href="https://miro.com/">Miro</a> — brands with expressive typography</li><li><a href="https://www.type-together.com/">TypeTogether</a>, <a href="https://blazetype.eu/">Blaze Type</a>, <a href="https://fontwerk.com/">FontWerk</a> — Oliver’s favorite foundries</li><li><a href="https://book.webtypography.net/">Web Typography</a> — a book by Richard Rutter</li><li><a href="https://www.youtube.com/c/pimpmytype">Check out Oliver’s YouTube channel</a></li><li><a href="https://pimpmytype.com/articles/">Read more on Oliver’s blog</a></li><li>Follow Oliver on <a href="https://www.instagram.com/pimp_my_type/">Instagram</a> and <a href="https://twitter.com/glyphe">Twitter</a></li><li>Find Oliver’s deal for UI Breakfast listeners at <a href="https://pimpmytype.com/ui-breakfast">pimpmytype.com/ui-breakfast</a></li></ul><p>This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to <a href="https://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a> to get started for free.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 26 May 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Oliver Schöndorfer, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Why do details matter so much in product typography? Our guest today is Oliver Schöndorfer, a UI designer, typography consultant, and YouTuber. You’ll learn how to select a typeface for your software project, whether your logo should use the same font as your product, why you always need to consider the line length, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://pimpmytype.com/">Pimp my Type</a> — Oliver’s website</li><li><a href="https://www.figma.com/">Figma</a>, <a href="https://www.dropbox.com/">Dropbox</a>, <a href="https://miro.com/">Miro</a> — brands with expressive typography</li><li><a href="https://www.type-together.com/">TypeTogether</a>, <a href="https://blazetype.eu/">Blaze Type</a>, <a href="https://fontwerk.com/">FontWerk</a> — Oliver’s favorite foundries</li><li><a href="https://book.webtypography.net/">Web Typography</a> — a book by Richard Rutter</li><li><a href="https://www.youtube.com/c/pimpmytype">Check out Oliver’s YouTube channel</a></li><li><a href="https://pimpmytype.com/articles/">Read more on Oliver’s blog</a></li><li>Follow Oliver on <a href="https://www.instagram.com/pimp_my_type/">Instagram</a> and <a href="https://twitter.com/glyphe">Twitter</a></li><li>Find Oliver’s deal for UI Breakfast listeners at <a href="https://pimpmytype.com/ui-breakfast">pimpmytype.com/ui-breakfast</a></li></ul><p>This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to <a href="https://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a> to get started for free.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 268: UI Typography with Oliver Schöndorfer</itunes:title>
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      <title>BDTP. Using Swag to Grow Your SaaS Brand with Scott Markovits</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/swag-saas-branding-with-scott-markovits">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.invisionapp.com/">InVision</a> — Scott’s previous place of work</li><li><a href="https://threadbird.com/">Threadbird</a></li><li><a href="https://cottonbureau.com/">Cotton Bureau</a></li><li><a href="https://usefathom.com/">Fathom Analytics</a></li><li>Follow Scott on <a href="https://twitter.com/ScottMarkovits">Twitter</a> and <a href="https://www.linkedin.com/in/scottmarkovits">LinkedIn</a></li><li><a href="https://www.scottmarkovits.com/">Check out Scott’s website</a></li><li><a href="https://www.leadingfromafar.com/podcast">Leading From Afar</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 19 May 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Scott Markovits, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/swag-saas-branding-with-scott-markovits">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.invisionapp.com/">InVision</a> — Scott’s previous place of work</li><li><a href="https://threadbird.com/">Threadbird</a></li><li><a href="https://cottonbureau.com/">Cotton Bureau</a></li><li><a href="https://usefathom.com/">Fathom Analytics</a></li><li>Follow Scott on <a href="https://twitter.com/ScottMarkovits">Twitter</a> and <a href="https://www.linkedin.com/in/scottmarkovits">LinkedIn</a></li><li><a href="https://www.scottmarkovits.com/">Check out Scott’s website</a></li><li><a href="https://www.leadingfromafar.com/podcast">Leading From Afar</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 267: Content Testing with Erica Jorgensen</title>
      <description><![CDATA[<p>How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/strategic-content-design/">Strategic Content Design</a> — a book by Erica Jorgensen</li><li><a href="https://www.amazon.com/">Amazon</a>, <a href="https://www.microsoft.com/en-ph">Microsoft</a>, <a href="https://www.chewy.com/">Chewy</a> — Erica’s places of work</li><li><a href="https://judyblume.com/">Judy Blume</a> — one of Erica’s favorite authors</li><li><a href="https://uxcontent.com/11-key-content-design-considerations/">11 Key Content Design Considerations</a></li><li><a href="https://www.usertesting.com/">UserTesting</a>, <a href="https://www.userzoom.com/">UserZoom</a>, <a href="https://www.surveymonkey.com/">SurveyMonkey</a></li><li><a href="https://www.nngroup.com/articles/cloze-test-reading-comprehension/">Cloze Test for Reading Comprehension</a></li><li><a href="https://www.hotjar.com/heatmaps/">The Complete Guide to Heat Maps</a></li><li><a href="https://hbr.org/2017/06/a-refresher-on-ab-testing">A Refresher on A/B Testing</a></li><li><a href="https://www.amazon.com/DESIGN-COGNITIVE-David-Dylan-Thomas/dp/1937557979">Design for Cognitive Bias</a> — a book by David Dylan Thomas</li><li><a href="https://podcasts.apple.com/us/podcast/the-cognitive-bias-podcast/id1197648130">The Cognitive Bias Podcast</a>  — a podcast hosted by David Dylan Thomas</li><li><a href="https://www.ux-lx.com/">User Experience Lisbon Conference</a></li><li><a href="https://www.buttonconf.com/">Button: The Content Design Conference</a></li><li><a href="https://www.linkedin.com/in/ejorgensen">Connect with Erica on LinkedIn</a></li><li><a href="https://ericajorgensen.com/">Check out Erica’s website</a></li><li>Use the code <i>jorgensen-UIB</i> to get a discount for <a href="https://rosenfeldmedia.com/books/strategic-content-design/">Erica’s book </a>(valid until May 31, 2023)</li></ul><p>This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to <a href="https://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a> to get started for free.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 12 May 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Erica Jorgensen, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/strategic-content-design/">Strategic Content Design</a> — a book by Erica Jorgensen</li><li><a href="https://www.amazon.com/">Amazon</a>, <a href="https://www.microsoft.com/en-ph">Microsoft</a>, <a href="https://www.chewy.com/">Chewy</a> — Erica’s places of work</li><li><a href="https://judyblume.com/">Judy Blume</a> — one of Erica’s favorite authors</li><li><a href="https://uxcontent.com/11-key-content-design-considerations/">11 Key Content Design Considerations</a></li><li><a href="https://www.usertesting.com/">UserTesting</a>, <a href="https://www.userzoom.com/">UserZoom</a>, <a href="https://www.surveymonkey.com/">SurveyMonkey</a></li><li><a href="https://www.nngroup.com/articles/cloze-test-reading-comprehension/">Cloze Test for Reading Comprehension</a></li><li><a href="https://www.hotjar.com/heatmaps/">The Complete Guide to Heat Maps</a></li><li><a href="https://hbr.org/2017/06/a-refresher-on-ab-testing">A Refresher on A/B Testing</a></li><li><a href="https://www.amazon.com/DESIGN-COGNITIVE-David-Dylan-Thomas/dp/1937557979">Design for Cognitive Bias</a> — a book by David Dylan Thomas</li><li><a href="https://podcasts.apple.com/us/podcast/the-cognitive-bias-podcast/id1197648130">The Cognitive Bias Podcast</a>  — a podcast hosted by David Dylan Thomas</li><li><a href="https://www.ux-lx.com/">User Experience Lisbon Conference</a></li><li><a href="https://www.buttonconf.com/">Button: The Content Design Conference</a></li><li><a href="https://www.linkedin.com/in/ejorgensen">Connect with Erica on LinkedIn</a></li><li><a href="https://ericajorgensen.com/">Check out Erica’s website</a></li><li>Use the code <i>jorgensen-UIB</i> to get a discount for <a href="https://rosenfeldmedia.com/books/strategic-content-design/">Erica’s book </a>(valid until May 31, 2023)</li></ul><p>This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to <a href="https://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a> to get started for free.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 267: Content Testing with Erica Jorgensen</itunes:title>
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      <title>BDTP. Personal Motivation in B2B SaaS with Sofia Quintero</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/personal-motivation-b2b-saas-with-sofia-quintero">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.collieapp.com/">Collie</a> — Sofia’s new product, a tool for engineering teams</li><li><a href="https://getenjoyhq.com/">EnjoyHQ</a> — Sofia’s previous company</li><li><a href="https://hbr.org/2016/09/know-your-customers-jobs-to-be-done">Know Your Customers’ “Jobs to Be Done”</a></li><li><a href="https://userlist.com/podcast/uncovering-customer-insights-jtbd-with-aggelos-mouzakitis/">Uncovering Customer Insights with Aggelos Mouzakitis</a></li><li><a href="https://www.sofiaquintero.me/">Check out Sofia’s personal website</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 5 May 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Sofia Quintero, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/personal-motivation-b2b-saas-with-sofia-quintero">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.collieapp.com/">Collie</a> — Sofia’s new product, a tool for engineering teams</li><li><a href="https://getenjoyhq.com/">EnjoyHQ</a> — Sofia’s previous company</li><li><a href="https://hbr.org/2016/09/know-your-customers-jobs-to-be-done">Know Your Customers’ “Jobs to Be Done”</a></li><li><a href="https://userlist.com/podcast/uncovering-customer-insights-jtbd-with-aggelos-mouzakitis/">Uncovering Customer Insights with Aggelos Mouzakitis</a></li><li><a href="https://www.sofiaquintero.me/">Check out Sofia’s personal website</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Personal Motivation in B2B SaaS with Sofia Quintero</itunes:title>
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      <itunes:summary>How can you uncover your customers’ personal motivation and leverage it for SaaS growth? In this episode, we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You&apos;ll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.</itunes:summary>
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      <title>Episode 266: Driving Change with Maria Giudice</title>
      <description><![CDATA[<p>How can designers show up as changemakers? Our guest today is Maria Giudice, founder, executive coach, and co-author of Changemakers. You’ll learn about the inspiration behind the book, the different foundations for success when trying to drive change, potential roadblocks, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/changemakers/">Changemakers</a> — a book by Maria Giudice and Christopher Ireland</li><li><a href="https://schoolguide.casel.org/uploads/sites/2/2018/12/SCARF-NeuroleadershipArticle.pdf">SCARF Model</a> — a brain-based model developed by David Rock</li><li><a href="https://uibreakfast.com/260-managing-design-process-with-paul-boag/">Episode 260: Managing the Design Process with Paul Boag</a></li><li><a href="https://uibreakfast.com/239-product-management-for-ux-with-christian-crumlish/">Episode 239: Product Management for UX with Christian Crumlish</a></li><li><a href="https://www.linkedin.com/in/mariagiudice">Connect with Maria on LinkedIn</a></li><li><a href="https://hotstudio.com/">Check out Maria’s coaching practice</a></li></ul><p>This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to <a href="https://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a> to get started for free.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 28 Apr 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Maria Giudice, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How can designers show up as changemakers? Our guest today is Maria Giudice, founder, executive coach, and co-author of Changemakers. You’ll learn about the inspiration behind the book, the different foundations for success when trying to drive change, potential roadblocks, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/changemakers/">Changemakers</a> — a book by Maria Giudice and Christopher Ireland</li><li><a href="https://schoolguide.casel.org/uploads/sites/2/2018/12/SCARF-NeuroleadershipArticle.pdf">SCARF Model</a> — a brain-based model developed by David Rock</li><li><a href="https://uibreakfast.com/260-managing-design-process-with-paul-boag/">Episode 260: Managing the Design Process with Paul Boag</a></li><li><a href="https://uibreakfast.com/239-product-management-for-ux-with-christian-crumlish/">Episode 239: Product Management for UX with Christian Crumlish</a></li><li><a href="https://www.linkedin.com/in/mariagiudice">Connect with Maria on LinkedIn</a></li><li><a href="https://hotstudio.com/">Check out Maria’s coaching practice</a></li></ul><p>This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to <a href="https://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a> to get started for free.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 266: Driving Change with Maria Giudice</itunes:title>
      <itunes:author>Maria Giudice, Jane Portman</itunes:author>
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      <title>BDTP. SaaS Brand Architecture with Karrie Sanderson</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/saas-brand-architecture-with-karrie-sanderson">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.typeform.com/">Typeform</a>, <a href="https://www.smartsheet.com/">Smartsheet</a> — Karrie’s previous employers</li><li><a href="https://userlist.com/podcast/uncovering-customer-insights-jtbd-with-aggelos-mouzakitis/">Uncovering Customer Insights with Aggelos Mouzakitis</a></li><li><a href="https://wynter.com/">Wynter</a> — a research platform</li><li><a href="https://www.warbyparker.com/">Warby Parker</a> — an example of a consistent brand</li><li><a href="https://brandfolder.com/">Brandfolder</a>, <a href="https://www.frontify.com/en/">Frontify</a> — Digital asset management systems</li><li><a href="https://www.linkedin.com/in/karrie-sanderson-b7a7543/">Connect with Karrie on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 21 Apr 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Karrie Sanderson, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/saas-brand-architecture-with-karrie-sanderson">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.typeform.com/">Typeform</a>, <a href="https://www.smartsheet.com/">Smartsheet</a> — Karrie’s previous employers</li><li><a href="https://userlist.com/podcast/uncovering-customer-insights-jtbd-with-aggelos-mouzakitis/">Uncovering Customer Insights with Aggelos Mouzakitis</a></li><li><a href="https://wynter.com/">Wynter</a> — a research platform</li><li><a href="https://www.warbyparker.com/">Warby Parker</a> — an example of a consistent brand</li><li><a href="https://brandfolder.com/">Brandfolder</a>, <a href="https://www.frontify.com/en/">Frontify</a> — Digital asset management systems</li><li><a href="https://www.linkedin.com/in/karrie-sanderson-b7a7543/">Connect with Karrie on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. SaaS Brand Architecture with Karrie Sanderson</itunes:title>
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      <title>Episode 265: Designing for Families with Nathalie Stratton</title>
      <description><![CDATA[<p>When designing for both adults and children, what aspects do you need to consider? Our guest today is Nathalie Stratton, the co-founder and head of product at Hearth Display. You’ll learn the story behind their product, how they researched users in different age groups, how the team approached prototyping and testing, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://hearthdisplay.com/">Hearth Display</a> — Nathalie’s company</li><li><a href="https://www.amazon.com/smart-home-devices/b?ie=UTF8&node=9818047011">Amazon Echo</a></li><li><a href="https://www.duolingo.com/">Duolingo</a>, <a href="https://thebrowser.company/">The Browser Company</a> — great products designed for kids</li><li>Follow Nathalie on <a href="https://www.instagram.com/stratton.nat/">Instagram</a></li><li><a href="http://hearthdisplay.com/uibreakfast">Get exclusive access to Hearth Display</a></li></ul><p>This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to <a href="https://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a> to get started for free.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 14 Apr 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Nathalie Stratton, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>When designing for both adults and children, what aspects do you need to consider? Our guest today is Nathalie Stratton, the co-founder and head of product at Hearth Display. You’ll learn the story behind their product, how they researched users in different age groups, how the team approached prototyping and testing, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://hearthdisplay.com/">Hearth Display</a> — Nathalie’s company</li><li><a href="https://www.amazon.com/smart-home-devices/b?ie=UTF8&node=9818047011">Amazon Echo</a></li><li><a href="https://www.duolingo.com/">Duolingo</a>, <a href="https://thebrowser.company/">The Browser Company</a> — great products designed for kids</li><li>Follow Nathalie on <a href="https://www.instagram.com/stratton.nat/">Instagram</a></li><li><a href="http://hearthdisplay.com/uibreakfast">Get exclusive access to Hearth Display</a></li></ul><p>This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to <a href="https://dovetail.com/uibreakfast">dovetail.com/uibreakfast</a> to get started for free.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 265: Designing for Families with Nathalie Stratton</itunes:title>
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      <title>BDTP. Managing SaaS Growth with Asia Orangio</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick , how to handle pricing experiments, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/managing-saas-growth-with-asia-orangio">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://demandmaven.io/">DemandMaven</a> — Asia’s company</li><li><a href="https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X">Hacking Growth</a> — a book by Sean Ellis and Morgan Brown</li><li><a href="https://www.thesprintbook.com/">Sprint</a> — a book by Jake Knapp, John Zeratsky, and Braden Kowitz</li><li><a href="https://mixpanel.com/blog/north-star-metric/">North Star KPI</a></li><li><a href="https://www.surveymonkey.com/market-research/resources/van-westendorp-price-sensitivity-meter/">Van Westendorp Price Sensitivity Survey</a></li><li><a href="https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit">How Superhuman Built an Engine to Find Product-Market Fit</a></li><li><a href="https://www.priceintelligently.com/blog">Price Intelligently Blog</a></li><li><a href="https://userlist.com/podcast/software-pricing-design-with-chris-mele/">Software Pricing Design with Chris Mele</a></li><li><a href="https://userlist.com/blog/survey-email-examples/">10+ Survey Email Examples for Your SaaS + Free Template</a></li><li>Follow Asia on <a href="https://twitter.com/AsiaOrangio">Twitter</a> and on <a href="https://www.linkedin.com/in/asiamatos">LinkedIn</a></li><li><a href="https://in-demand.castos.com/">In Demand Podcast</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 7 Apr 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Asia Orangio, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick , how to handle pricing experiments, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/managing-saas-growth-with-asia-orangio">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://demandmaven.io/">DemandMaven</a> — Asia’s company</li><li><a href="https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X">Hacking Growth</a> — a book by Sean Ellis and Morgan Brown</li><li><a href="https://www.thesprintbook.com/">Sprint</a> — a book by Jake Knapp, John Zeratsky, and Braden Kowitz</li><li><a href="https://mixpanel.com/blog/north-star-metric/">North Star KPI</a></li><li><a href="https://www.surveymonkey.com/market-research/resources/van-westendorp-price-sensitivity-meter/">Van Westendorp Price Sensitivity Survey</a></li><li><a href="https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit">How Superhuman Built an Engine to Find Product-Market Fit</a></li><li><a href="https://www.priceintelligently.com/blog">Price Intelligently Blog</a></li><li><a href="https://userlist.com/podcast/software-pricing-design-with-chris-mele/">Software Pricing Design with Chris Mele</a></li><li><a href="https://userlist.com/blog/survey-email-examples/">10+ Survey Email Examples for Your SaaS + Free Template</a></li><li>Follow Asia on <a href="https://twitter.com/AsiaOrangio">Twitter</a> and on <a href="https://www.linkedin.com/in/asiamatos">LinkedIn</a></li><li><a href="https://in-demand.castos.com/">In Demand Podcast</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Managing SaaS Growth with Asia Orangio</itunes:title>
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      <itunes:summary>How do you approach and manage your SaaS growth processes? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You&apos;ll learn why selecting your North Star KPI is crucial, how to pick a focus area, how to handle pricing experiments, and more.</itunes:summary>
      <itunes:subtitle>How do you approach and manage your SaaS growth processes? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You&apos;ll learn why selecting your North Star KPI is crucial, how to pick a focus area, how to handle pricing experiments, and more.</itunes:subtitle>
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      <title>Episode 264: Ecommerce Branding with Abbey McGrew</title>
      <description><![CDATA[<p>What goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://wayfarerdesignstudio.com/">Wayfarer Design Studio</a></li><li><a href="https://creativemarket.com/">Creative Market</a>, <a href="https://www.youworkforthem.com/">YouWorkForThem</a> — mockup websites</li><li><a href="https://www.instagram.com/wayfarerdesignstudio/?hl=en">Follow Wayfarer Design Studio on Instagram</a></li><li><a href="https://www.instagram.com/byabbeymcgrew/">Follow Abbey on Instagram</a></li><li><a href="https://wayfarerdesignstudio.com/for-designers">Check out Wayfarer’s resources for designers</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 31 Mar 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Abbey McGrew, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://wayfarerdesignstudio.com/">Wayfarer Design Studio</a></li><li><a href="https://creativemarket.com/">Creative Market</a>, <a href="https://www.youworkforthem.com/">YouWorkForThem</a> — mockup websites</li><li><a href="https://www.instagram.com/wayfarerdesignstudio/?hl=en">Follow Wayfarer Design Studio on Instagram</a></li><li><a href="https://www.instagram.com/byabbeymcgrew/">Follow Abbey on Instagram</a></li><li><a href="https://wayfarerdesignstudio.com/for-designers">Check out Wayfarer’s resources for designers</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 264: Ecommerce Branding with Abbey McGrew</itunes:title>
      <itunes:author>Abbey McGrew, Jane Portman</itunes:author>
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      <itunes:summary>What goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more.</itunes:summary>
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      <title>Episode 263: Sharing Work in Progress with Brian Lovin</title>
      <description><![CDATA[<p>What value can designers get from sharing their work in progress? Does it outweigh the fears? Our guest today is Brian Lovin, the founder of Campsite. You’ll learn about Brian’s motivation for creating the platform, how peer feedback improves the design process, the anxiety that keeps designers from sharing outside their team, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.campsite.design/">Campsite</a> — Brian’s product</li><li><a href="https://uibreakfast.com/228-design-advisory-with-brian-lovin/">Episode 228: Design Advisory with Brian Lovin</a></li><li><a href="https://twitter.com/brian_lovin">Follow Brian on Twitter</a></li><li><a href="https://www.campsite.design/">Try Campsite for free</a></li><li><a href="https://twitter.com/trycampsite">Follow Campsite on Twitter</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 24 Mar 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Brian Lovin)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What value can designers get from sharing their work in progress? Does it outweigh the fears? Our guest today is Brian Lovin, the founder of Campsite. You’ll learn about Brian’s motivation for creating the platform, how peer feedback improves the design process, the anxiety that keeps designers from sharing outside their team, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.campsite.design/">Campsite</a> — Brian’s product</li><li><a href="https://uibreakfast.com/228-design-advisory-with-brian-lovin/">Episode 228: Design Advisory with Brian Lovin</a></li><li><a href="https://twitter.com/brian_lovin">Follow Brian on Twitter</a></li><li><a href="https://www.campsite.design/">Try Campsite for free</a></li><li><a href="https://twitter.com/trycampsite">Follow Campsite on Twitter</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 262: Growth Design with Brent Palmer</title>
      <description><![CDATA[<p>How does product design relate to the company’s growth goals? Our guest today is Brent Palmer, the product design manager at Mixpanel. You’ll learn about their shaping process, how their design team contributed to the development of their new pricing, how to deal with cross-functional teams, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://mixpanel.com/">Mixpanel</a></li><li><a href="https://basecamp.com/shapeup">Shape Up</a> — a book by Ryan Singer</li><li><a href="https://www.figma.com/figjam/">FigJam</a>, <a href="https://www.notion.so/">Notion</a> — shaping tools</li><li><a href="https://www.linkedin.com/in/brentpalmerdesign">Connect with Brent on LinkedIn</a></li><li><a href="https://ic2mgmt.substack.com/">IC2MGMT</a> — Brent’s Substack</li><li><a href="https://www.brentpalmer.co/">Check out Brent’s website</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 17 Mar 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Brent Palmer, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How does product design relate to the company’s growth goals? Our guest today is Brent Palmer, the product design manager at Mixpanel. You’ll learn about their shaping process, how their design team contributed to the development of their new pricing, how to deal with cross-functional teams, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://mixpanel.com/">Mixpanel</a></li><li><a href="https://basecamp.com/shapeup">Shape Up</a> — a book by Ryan Singer</li><li><a href="https://www.figma.com/figjam/">FigJam</a>, <a href="https://www.notion.so/">Notion</a> — shaping tools</li><li><a href="https://www.linkedin.com/in/brentpalmerdesign">Connect with Brent on LinkedIn</a></li><li><a href="https://ic2mgmt.substack.com/">IC2MGMT</a> — Brent’s Substack</li><li><a href="https://www.brentpalmer.co/">Check out Brent’s website</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 262: Growth Design with Brent Palmer</itunes:title>
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      <title>Episode 261: Storytelling in Marketing with Rebecca L. Weber</title>
      <description><![CDATA[<p>How can storytelling help us achieve marketing goals? Our guest today is Rebecca L. Weber, a journalist and writing coach. You’ll learn how to use stories in different situations, why you should keep an idea bank, tips for overcoming the anxiety over writing, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://podcasts.apple.com/us/podcast/the-writing-coach-podcast-with-rebecca-l-weber/id1435527746">The Writing Coach Podcast with Rebecca L. Weber</a></li><li><a href="https://www.amazon.com/Heros-Journey-Joseph-Campbell-Collected/dp/1608681890">The Hero’s Journey</a> — a book by Joseph Campbell</li><li><a href="https://ahrefs.com/blog/">Ahrefs Blog</a></li><li><a href="https://twitter.com/icanautomate">Arpit Choudhury</a> of <a href="https://www.astorik.com/">astorik</a></li><li><a href="https://rebeccalweber.com/on-my-bookshelf-essential-books-for-writers/">On My Bookshelf: Essential books for writers</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 10 Mar 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Rebecca L. Weber, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How can storytelling help us achieve marketing goals? Our guest today is Rebecca L. Weber, a journalist and writing coach. You’ll learn how to use stories in different situations, why you should keep an idea bank, tips for overcoming the anxiety over writing, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://podcasts.apple.com/us/podcast/the-writing-coach-podcast-with-rebecca-l-weber/id1435527746">The Writing Coach Podcast with Rebecca L. Weber</a></li><li><a href="https://www.amazon.com/Heros-Journey-Joseph-Campbell-Collected/dp/1608681890">The Hero’s Journey</a> — a book by Joseph Campbell</li><li><a href="https://ahrefs.com/blog/">Ahrefs Blog</a></li><li><a href="https://twitter.com/icanautomate">Arpit Choudhury</a> of <a href="https://www.astorik.com/">astorik</a></li><li><a href="https://rebeccalweber.com/on-my-bookshelf-essential-books-for-writers/">On My Bookshelf: Essential books for writers</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 261: Storytelling in Marketing with Rebecca L. Weber</itunes:title>
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      <title>BDTP. Software Pricing Design with Chris Mele</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/software-pricing-design-with-chris-mele">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://softwarepricing.com/">Software Pricing Partners</a></li><li><a href="https://softwarepricing.com/blog/the-three-worst-b2b-saas-pricing-errors-and-how-to-avoid-them/">The three worst B2B SaaS pricing errors – and how to avoid them</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 3 Mar 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Chris Mele, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/software-pricing-design-with-chris-mele">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://softwarepricing.com/">Software Pricing Partners</a></li><li><a href="https://softwarepricing.com/blog/the-three-worst-b2b-saas-pricing-errors-and-how-to-avoid-them/">The three worst B2B SaaS pricing errors – and how to avoid them</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 260: Managing the Design Process with Paul Boag</title>
      <description><![CDATA[<p>There’s so much more to the design craft than just designing. How can you work harmoniously with stakeholders in a project? Our guest today is Paul Boag, a CRO expert. You’ll learn how to involve clients in the design process, how to communicate your design to different stakeholders, how to deal with committees, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://boagworld.com/">Boagworld</a> — Paul’s consultancy</li><li><a href="https://uibreakfast.com/257-white-hat-cro-with-paul-boag/">Episode 257: White-hat CRO with Paul Boag</a></li><li><a href="https://boagworld.com/how-to/how-to-test-design/">How to Test Design Direction in 8 Steps</a></li><li><a href="https://www.nngroup.com/articles/confirmation-bias-ux/">Confirmation Bias in UX</a></li><li><a href="https://attentioninsight.com/">Attention Insight</a></li><li><a href="https://boagworld.com/design/user-attention/">How to Get Clients and Colleagues to Consider User Attention</a></li><li><a href="https://boagworld.com/audio/introducing-digital-triage/">How to End the Pain of Shifting Project Priorities</a></li><li><a href="https://frontendmasters.com/courses/design-process/">Frontend Masters: Mastering the Design Process</a></li><li><a href="http://boag.world/uibreakfast">Get a free copy of Paul’s book</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 27 Feb 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Paul Boag)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>There’s so much more to the design craft than just designing. How can you work harmoniously with stakeholders in a project? Our guest today is Paul Boag, a CRO expert. You’ll learn how to involve clients in the design process, how to communicate your design to different stakeholders, how to deal with committees, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://boagworld.com/">Boagworld</a> — Paul’s consultancy</li><li><a href="https://uibreakfast.com/257-white-hat-cro-with-paul-boag/">Episode 257: White-hat CRO with Paul Boag</a></li><li><a href="https://boagworld.com/how-to/how-to-test-design/">How to Test Design Direction in 8 Steps</a></li><li><a href="https://www.nngroup.com/articles/confirmation-bias-ux/">Confirmation Bias in UX</a></li><li><a href="https://attentioninsight.com/">Attention Insight</a></li><li><a href="https://boagworld.com/design/user-attention/">How to Get Clients and Colleagues to Consider User Attention</a></li><li><a href="https://boagworld.com/audio/introducing-digital-triage/">How to End the Pain of Shifting Project Priorities</a></li><li><a href="https://frontendmasters.com/courses/design-process/">Frontend Masters: Mastering the Design Process</a></li><li><a href="http://boag.world/uibreakfast">Get a free copy of Paul’s book</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 260: Managing the Design Process with Paul Boag</itunes:title>
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      <title>BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/uncovering-customer-insights-jtbd-with-aggelos-mouzakitis">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.headofgrowth.io/">headofgrowth.io</a> — Aggelos’ consultancy</li><li><a href="https://whereby.com/">Whereby</a> — the case study we’re talking about</li><li><a href="https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca">What is Jobs to be Done (JTBD)?</a></li><li><a href="https://uibreakfast.com/254-learning-to-build-with-bob-moesta/">UI Breakfast Episode 254: Learning to Build with Bob Moesta</a></li><li><a href="https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/B08M6G5S3N/">Demand-Side Sales 101</a> — a book by Bob Moesta</li><li><a href="https://claytonchristensen.com/">Clayton Christensen</a></li><li><a href="https://www.headofgrowth.io/growth-insights">See Aggelos’ service for B2B SaaS teams</a></li><li><a href="https://www.linkedin.com/in/aggelos-mouzakitis-b2b-saas-plg-pricing/">Connect with Aggelos on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 17 Feb 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Aggelos Mouzakitis, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/uncovering-customer-insights-jtbd-with-aggelos-mouzakitis">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.headofgrowth.io/">headofgrowth.io</a> — Aggelos’ consultancy</li><li><a href="https://whereby.com/">Whereby</a> — the case study we’re talking about</li><li><a href="https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca">What is Jobs to be Done (JTBD)?</a></li><li><a href="https://uibreakfast.com/254-learning-to-build-with-bob-moesta/">UI Breakfast Episode 254: Learning to Build with Bob Moesta</a></li><li><a href="https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/B08M6G5S3N/">Demand-Side Sales 101</a> — a book by Bob Moesta</li><li><a href="https://claytonchristensen.com/">Clayton Christensen</a></li><li><a href="https://www.headofgrowth.io/growth-insights">See Aggelos’ service for B2B SaaS teams</a></li><li><a href="https://www.linkedin.com/in/aggelos-mouzakitis-b2b-saas-plg-pricing/">Connect with Aggelos on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis</itunes:title>
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      <itunes:summary>How can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You&apos;ll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.</itunes:summary>
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      <title>Episode 259: Designing Services vs Products with Justin Zalewski</title>
      <description><![CDATA[<p>How can services improve and expand our product experience? Our guest today is Justin Zalewski, director of product design and strategy at Studio Science. You’ll learn their framework for figuring out customer pains, how to establish the balance between self-serve and done for you, how to test your design service prototype, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://studioscience.com/">Studio Science</a> — Justin’s place of work</li><li><a href="https://uibreakfast.com/254-learning-to-build-with-bob-moesta/">Episode 254: Learning to Build with Bob Moesta</a></li><li><a href="https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987">Demand-side Sales 101</a> — a book by Bob Moesta and Greg Engle</li><li><a href="https://www.figma.com/community/file/1091689942481619051">Studio Science’s Service Blueprint</a></li><li><a href="https://www.service-design-network.org/">The Service Design Network</a></li><li><a href="https://www.amazon.com/Good-Services-Decoding-Mystery-Service/dp/9063695438">Good Services</a> — a book by Lou Downe</li><li><a href="https://justinzalewski.com/">Check out Justin’s website</a></li><li><a href="https://www.linkedin.com/in/justinzalewski/">Connect with Justin on LinkedIn</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 10 Feb 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Justin Zalewski, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How can services improve and expand our product experience? Our guest today is Justin Zalewski, director of product design and strategy at Studio Science. You’ll learn their framework for figuring out customer pains, how to establish the balance between self-serve and done for you, how to test your design service prototype, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://studioscience.com/">Studio Science</a> — Justin’s place of work</li><li><a href="https://uibreakfast.com/254-learning-to-build-with-bob-moesta/">Episode 254: Learning to Build with Bob Moesta</a></li><li><a href="https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987">Demand-side Sales 101</a> — a book by Bob Moesta and Greg Engle</li><li><a href="https://www.figma.com/community/file/1091689942481619051">Studio Science’s Service Blueprint</a></li><li><a href="https://www.service-design-network.org/">The Service Design Network</a></li><li><a href="https://www.amazon.com/Good-Services-Decoding-Mystery-Service/dp/9063695438">Good Services</a> — a book by Lou Downe</li><li><a href="https://justinzalewski.com/">Check out Justin’s website</a></li><li><a href="https://www.linkedin.com/in/justinzalewski/">Connect with Justin on LinkedIn</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 259: Designing Services vs Products with Justin Zalewski</itunes:title>
      <itunes:author>Justin Zalewski, Jane Portman</itunes:author>
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      <itunes:summary>How can services improve and expand our product experience? Our guest today is Justin Zalewski, director of product design and strategy at Studio Science. You’ll learn their framework for figuring out customer pains, how to establish the balance between self-serve and done for you, how to test your design service prototype, and more.</itunes:summary>
      <itunes:subtitle>How can services improve and expand our product experience? Our guest today is Justin Zalewski, director of product design and strategy at Studio Science. You’ll learn their framework for figuring out customer pains, how to establish the balance between self-serve and done for you, how to test your design service prototype, and more.</itunes:subtitle>
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      <title>BDTP. SaaS Metrics from $0 to $100M MRR with Sid Jain</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/saas-metrics-with-sid-jain">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://chartmogul.com/">ChartMogul</a> – Sid’s place of work</li><li><a href="https://about.gitlab.com/company/kpis/">GitLab KPI</a></li><li><a href="https://cloudedjudgement.substack.com/p/clouded-judgement-12023">Jamin Ball</a></li><li><a href="https://chartmogul.com/blog/5-saas-metrics-that-matter-to-investors/">SaaS Metrics that matter to Investors</a></li><li><a href="https://sacks.substack.com/p/the-saas-metrics-that-matter">The SaaS Metrics that Matter</a></li><li><a href="https://www.saastr.com/">SaaStr</a></li><li>Follow Sid on <a href="https://twitter.com/heysidjain">Twitter</a> and <a href="https://www.linkedin.com/in/heysidjain/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 3 Feb 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Sid Jain, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/saas-metrics-with-sid-jain">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://chartmogul.com/">ChartMogul</a> – Sid’s place of work</li><li><a href="https://about.gitlab.com/company/kpis/">GitLab KPI</a></li><li><a href="https://cloudedjudgement.substack.com/p/clouded-judgement-12023">Jamin Ball</a></li><li><a href="https://chartmogul.com/blog/5-saas-metrics-that-matter-to-investors/">SaaS Metrics that matter to Investors</a></li><li><a href="https://sacks.substack.com/p/the-saas-metrics-that-matter">The SaaS Metrics that Matter</a></li><li><a href="https://www.saastr.com/">SaaStr</a></li><li>Follow Sid on <a href="https://twitter.com/heysidjain">Twitter</a> and <a href="https://www.linkedin.com/in/heysidjain/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. SaaS Metrics from $0 to $100M MRR with Sid Jain</itunes:title>
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      <itunes:summary>How do SaaS metrics evolve throughout the company life cycle? In this episode, we talk to Sid Jain, senior research analyst at ChartMogul. You&apos;ll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.</itunes:summary>
      <itunes:subtitle>How do SaaS metrics evolve throughout the company life cycle? In this episode, we talk to Sid Jain, senior research analyst at ChartMogul. You&apos;ll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.</itunes:subtitle>
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      <title>Episode 258: Data-driven Design Systems with Berk Çebi</title>
      <description><![CDATA[<p>How can you measure the success of your design system? Our guest today is Berk Çebi, co-founder and Chief Product Officer at Zeplin. You’ll learn what a design system is, how their customer interviews led to a new product, when you should start investing in design documentation, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://zeplin.io/">Zeplin</a> — Berk’s product</li><li><a href="https://omlet.dev/">Omlet.dev</a> — their new tool for measuring the success of your design system</li><li><a href="https://atlassian.design/">Atlassian Design System</a></li><li><a href="https://build.washingtonpost.com/">Washington Post Design System</a></li><li><a href="https://uibreakfast.com/26-roger-dudler/">Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler</a></li><li><a href="https://www.frontify.com/en/">Frontify</a>, <a href="https://zeroheight.com/">Zeroheight</a> — tools for documenting design systems</li><li><a href="https://slideslive.com/38984443/datainformed-design-systems">Data-informed Design Systems</a> — a talk by Jan Toman of Productboard</li><li><a href="https://segment.com/resources/">Segment’s resources</a></li><li><a href="https://twitter.com/berkcebi">Follow Berk on Twitter</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 27 Jan 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Berk Çebi, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How can you measure the success of your design system? Our guest today is Berk Çebi, co-founder and Chief Product Officer at Zeplin. You’ll learn what a design system is, how their customer interviews led to a new product, when you should start investing in design documentation, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://zeplin.io/">Zeplin</a> — Berk’s product</li><li><a href="https://omlet.dev/">Omlet.dev</a> — their new tool for measuring the success of your design system</li><li><a href="https://atlassian.design/">Atlassian Design System</a></li><li><a href="https://build.washingtonpost.com/">Washington Post Design System</a></li><li><a href="https://uibreakfast.com/26-roger-dudler/">Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler</a></li><li><a href="https://www.frontify.com/en/">Frontify</a>, <a href="https://zeroheight.com/">Zeroheight</a> — tools for documenting design systems</li><li><a href="https://slideslive.com/38984443/datainformed-design-systems">Data-informed Design Systems</a> — a talk by Jan Toman of Productboard</li><li><a href="https://segment.com/resources/">Segment’s resources</a></li><li><a href="https://twitter.com/berkcebi">Follow Berk on Twitter</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 258: Data-driven Design Systems with Berk Çebi</itunes:title>
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      <title>BDTP. Data Activation for SaaS with David Sepulveda</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/data-activation-saas-with-david-sepulveda">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.kumospace.com/">Kumospace</a> – David’s place of work</li><li><a href="https://docs.getdbt.com/docs/introduction">dbt logic</a></li><li><a href="https://www.intercom.com/blog/start-with-a-cupcake/">The cupcake approach by Intercom</a></li><li><a href="https://towardsdatascience.com/">Towards Data Science</a></li><li><a href="https://www.sfpythonmeetup.com/">SF Python</a></li><li>Follow David on <a href="https://www.linkedin.com/in/dsepulvedag/">LinkedIn</a> and <a href="https://twitter.com/DavidBlvd">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 20 Jan 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (David Sepulveda, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/data-activation-saas-with-david-sepulveda">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.kumospace.com/">Kumospace</a> – David’s place of work</li><li><a href="https://docs.getdbt.com/docs/introduction">dbt logic</a></li><li><a href="https://www.intercom.com/blog/start-with-a-cupcake/">The cupcake approach by Intercom</a></li><li><a href="https://towardsdatascience.com/">Towards Data Science</a></li><li><a href="https://www.sfpythonmeetup.com/">SF Python</a></li><li>Follow David on <a href="https://www.linkedin.com/in/dsepulvedag/">LinkedIn</a> and <a href="https://twitter.com/DavidBlvd">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Data Activation for SaaS with David Sepulveda</itunes:title>
      <itunes:author>David Sepulveda, Jane Portman</itunes:author>
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      <itunes:summary>What processes are involved in activating your data? In this episode, we talk to David Sepulveda, Head of Data at Kumospace. You&apos;ll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.</itunes:summary>
      <itunes:subtitle>What processes are involved in activating your data? In this episode, we talk to David Sepulveda, Head of Data at Kumospace. You&apos;ll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.</itunes:subtitle>
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      <title>Episode 257: White-hat CRO with Paul Boag</title>
      <description><![CDATA[<p>Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://boagworld.com/">Boagworld</a> — Paul’s website and podcast archives</li><li><a href="https://www.amazon.com/Click-Encourage-Clicks-Without-Tricks-ebook/dp/B089K8M73Z">Click!</a> – Paul’s book on CRO</li><li><a href="https://attentioninsight.com/">Attention Insight</a>, <a href="https://usabilityhub.com/">Usability Hub</a> – tools for testing designs</li><li><a href="https://www.pollfish.com/">Pollfish</a> – a survey tool</li><li><a href="https://www.hotjar.com/">Hotjar</a>, <a href="https://clarity.microsoft.com/">Microsoft Clarity</a> – heatmap tools</li><li><a href="https://vwo.com/">VWO</a>, <a href="https://optimize.google.com/optimize/home/">Google Optimize</a> – A/B testing tools</li><li><a href="https://userlist.com/podcast/measuring-roi-email-with-claudiu-murariu/">BDTP S6E3: Measuring the ROI of Email with Claudiu Murariu</a></li><li><a href="http://boag.world/uibreakfast">Get a free copy of Click!</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 13 Jan 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Paul Boag, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://boagworld.com/">Boagworld</a> — Paul’s website and podcast archives</li><li><a href="https://www.amazon.com/Click-Encourage-Clicks-Without-Tricks-ebook/dp/B089K8M73Z">Click!</a> – Paul’s book on CRO</li><li><a href="https://attentioninsight.com/">Attention Insight</a>, <a href="https://usabilityhub.com/">Usability Hub</a> – tools for testing designs</li><li><a href="https://www.pollfish.com/">Pollfish</a> – a survey tool</li><li><a href="https://www.hotjar.com/">Hotjar</a>, <a href="https://clarity.microsoft.com/">Microsoft Clarity</a> – heatmap tools</li><li><a href="https://vwo.com/">VWO</a>, <a href="https://optimize.google.com/optimize/home/">Google Optimize</a> – A/B testing tools</li><li><a href="https://userlist.com/podcast/measuring-roi-email-with-claudiu-murariu/">BDTP S6E3: Measuring the ROI of Email with Claudiu Murariu</a></li><li><a href="http://boag.world/uibreakfast">Get a free copy of Click!</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 257: White-hat CRO with Paul Boag</itunes:title>
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      <itunes:summary>Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.</itunes:summary>
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      <title>BDTP. Creative SEO for SaaS with Monica Lent</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/creative-seo-saas-with-monica-lent">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://affilimate.com/">Affilimate</a> – Monica’s SaaS</li><li><a href="https://www.sanity.io/">Sanity</a> – Affilimate’s CMS of choice</li><li><a href="https://userlist.com/podcast/seo-for-b2b-saas-with-pawel-grabowski/">SEO for B2B SaaS with Pawel Grabowski</a></li><li><a href="https://twitter.com/monicalent">Follow Monica on Twitter</a></li><li><a href="https://seofordevs.com/">Check out Monica’s free course, SEO for Devs</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 6 Jan 2023 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Monica Lent, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/creative-seo-saas-with-monica-lent">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://affilimate.com/">Affilimate</a> – Monica’s SaaS</li><li><a href="https://www.sanity.io/">Sanity</a> – Affilimate’s CMS of choice</li><li><a href="https://userlist.com/podcast/seo-for-b2b-saas-with-pawel-grabowski/">SEO for B2B SaaS with Pawel Grabowski</a></li><li><a href="https://twitter.com/monicalent">Follow Monica on Twitter</a></li><li><a href="https://seofordevs.com/">Check out Monica’s free course, SEO for Devs</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 256: The Business of UX Writing with Yael Ben-David</title>
      <description><![CDATA[<p>As UX writers, how can we go above and beyond to increase our business impact? Our guest today is Yael Ben-David, and author of The Business of UX Writing. You’ll learn about the top challenges in UX writing, the “five letter” framework, Yael’s writing philosophy, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://abookapart.com/products/the-business-of-ux-writing">The Business of UX Writing</a> – Yael’s book</li><li><a href="https://abookapart.com/">A Book Apart</a> – the book’s publisher</li><li><a href="https://fundbox.com/">Fundbox</a>, <a href="https://www.myheritage.com/">MyHeritage</a> – Yael’s previous companies</li><li><a href="https://uibreakfast.com/242-introducing-fun-into-your-work-with-rafa-conde/">Episode 242 with Rafa Conde</a></li><li><a href="https://www.productplan.com/glossary/rice-scoring-model/">RICE analysis</a></li><li><a href="https://www.microcopybook.com/">Microcopy: The Complete Guide</a> – a book by Kinneret Yifrah</li><li><a href="https://www.amazon.com/Strategic-Writing-Engagement-Conversion-Retention/dp/1492049395">Strategic Writing for UX</a> – a book by Torrey Podmajersky</li><li><a href="https://www.yaelbendavid.me/">Check out Yael’s website</a></li><li>Follow Yael on <a href="https://twitter.com/YaelBenDavid">Twitter</a> and <a href="https://yaelbendavid.medium.com/">Medium</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 23 Dec 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Yael Ben-David)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>As UX writers, how can we go above and beyond to increase our business impact? Our guest today is Yael Ben-David, and author of The Business of UX Writing. You’ll learn about the top challenges in UX writing, the “five letter” framework, Yael’s writing philosophy, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://abookapart.com/products/the-business-of-ux-writing">The Business of UX Writing</a> – Yael’s book</li><li><a href="https://abookapart.com/">A Book Apart</a> – the book’s publisher</li><li><a href="https://fundbox.com/">Fundbox</a>, <a href="https://www.myheritage.com/">MyHeritage</a> – Yael’s previous companies</li><li><a href="https://uibreakfast.com/242-introducing-fun-into-your-work-with-rafa-conde/">Episode 242 with Rafa Conde</a></li><li><a href="https://www.productplan.com/glossary/rice-scoring-model/">RICE analysis</a></li><li><a href="https://www.microcopybook.com/">Microcopy: The Complete Guide</a> – a book by Kinneret Yifrah</li><li><a href="https://www.amazon.com/Strategic-Writing-Engagement-Conversion-Retention/dp/1492049395">Strategic Writing for UX</a> – a book by Torrey Podmajersky</li><li><a href="https://www.yaelbendavid.me/">Check out Yael’s website</a></li><li>Follow Yael on <a href="https://twitter.com/YaelBenDavid">Twitter</a> and <a href="https://yaelbendavid.medium.com/">Medium</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 256: The Business of UX Writing with Yael Ben-David</itunes:title>
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      <description><![CDATA[<p>How exactly do you run a successful design vision program? Our guest today is Nick Myers, VP of Design and Research at Patreon. You’ll learn what a design vision program is, its components, why it’s applicable to any company size, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.patreon.com/">Patreon</a> – Nick’s current place of work</li><li><a href="https://www.designit.com/">Cooper</a>, <a href="https://www.fitbit.com/">Fitbit</a>, <a href="https://www.trulia.com/">Trulia</a>, <a href="https://about.meta.com/company-info/?utm_source=about.facebook.com&utm_medium=redirect">Facebook</a> – Nick’s previous places of work</li><li><a href="https://twitter.com/jackconte">Jack Conte</a> – CEO and co-founder of Patreon</li><li><a href="https://designsprintkit.withgoogle.com/methodology/overview">Design Sprint</a>, <a href="https://www.interaction-design.org/literature/topics/design-thinking">Design Thinking</a> – popular methods</li><li><a href="https://www.linkedin.com/in/nickmyers/">Connect with Nick on LinkedIn</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 16 Dec 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Nick Myers, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How exactly do you run a successful design vision program? Our guest today is Nick Myers, VP of Design and Research at Patreon. You’ll learn what a design vision program is, its components, why it’s applicable to any company size, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.patreon.com/">Patreon</a> – Nick’s current place of work</li><li><a href="https://www.designit.com/">Cooper</a>, <a href="https://www.fitbit.com/">Fitbit</a>, <a href="https://www.trulia.com/">Trulia</a>, <a href="https://about.meta.com/company-info/?utm_source=about.facebook.com&utm_medium=redirect">Facebook</a> – Nick’s previous places of work</li><li><a href="https://twitter.com/jackconte">Jack Conte</a> – CEO and co-founder of Patreon</li><li><a href="https://designsprintkit.withgoogle.com/methodology/overview">Design Sprint</a>, <a href="https://www.interaction-design.org/literature/topics/design-thinking">Design Thinking</a> – popular methods</li><li><a href="https://www.linkedin.com/in/nickmyers/">Connect with Nick on LinkedIn</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 255: Running a Design Vision Program with Nick Myers</itunes:title>
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      <title>Episode 254: Learning to Build with Bob Moesta</title>
      <description><![CDATA[<p>What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn about the five learnable skills highlighted in his book, his perspective on compromise, why it’s important to understand the progress that people are trying to make, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.com/Learning-Build-Bedrock-Innovators-Entrepreneurs-ebook/dp/B0B958BK6P">Learning to Build</a> – Bob’s latest book</li><li><a href="https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987">Demand-side Sales 101</a></li><li><a href="https://www.bl.uk/people/w-edwards-deming">Dr. W Edwards Deming</a>, <a href="https://www.bl.uk/people/genichi-taguchi">Dr. Genichi Taguchi</a>, <a href="https://physicstoday.scitation.org/doi/10.1063/PT.3.5080">Dr. Willie H. Moore</a>, <a href="https://claytonchristensen.com/">Dr. Clayton Christensen</a> – Bob’s key mentors</li><li><a href="https://userlist.com/">Userlist</a> – Jane’s SaaS</li><li><a href="https://slack.com/">Slack</a>, <a href="https://basecamp.com/">Basecamp</a>, <a href="https://www.intercom.com/">Intercom</a>, <a href="https://quickbooks.intuit.com/ph/">QuickBooks</a> – disruptor products</li><li><a href="https://www.tonyrobbins.com/">Tony Robbins</a>, <a href="https://garyvaynerchuk.com/">Gary Vaynerchuk</a> – popular coaches</li><li><a href="https://www.amazon.com/Choosing-College-Learning-Decisions-Throughout/dp/1119570115">Choosing College</a></li><li><a href="https://www.amazon.com/Jobs-be-Done-Handbook-techniques-application/dp/1499339232">The Jobs-To-Be-Done Handbook</a></li><li>Follow Bob on <a href="https://twitter.com/bmoesta">Twitter</a> and <a href="https://www.linkedin.com/in/bobmoesta/">LinkedIn</a></li><li><a href="https://therewiredgroup.com/">The ReWired Group</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 9 Dec 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Bob Moesta, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What essential skills should innovators and entrepreneurs have? Our guest today is Bob Moesta, one of the co-architects of the Jobs to Be Done framework and author of Learning to Build. You’ll learn about the five learnable skills highlighted in his book, his perspective on compromise, why it’s important to understand the progress that people are trying to make, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.com/Learning-Build-Bedrock-Innovators-Entrepreneurs-ebook/dp/B0B958BK6P">Learning to Build</a> – Bob’s latest book</li><li><a href="https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987">Demand-side Sales 101</a></li><li><a href="https://www.bl.uk/people/w-edwards-deming">Dr. W Edwards Deming</a>, <a href="https://www.bl.uk/people/genichi-taguchi">Dr. Genichi Taguchi</a>, <a href="https://physicstoday.scitation.org/doi/10.1063/PT.3.5080">Dr. Willie H. Moore</a>, <a href="https://claytonchristensen.com/">Dr. Clayton Christensen</a> – Bob’s key mentors</li><li><a href="https://userlist.com/">Userlist</a> – Jane’s SaaS</li><li><a href="https://slack.com/">Slack</a>, <a href="https://basecamp.com/">Basecamp</a>, <a href="https://www.intercom.com/">Intercom</a>, <a href="https://quickbooks.intuit.com/ph/">QuickBooks</a> – disruptor products</li><li><a href="https://www.tonyrobbins.com/">Tony Robbins</a>, <a href="https://garyvaynerchuk.com/">Gary Vaynerchuk</a> – popular coaches</li><li><a href="https://www.amazon.com/Choosing-College-Learning-Decisions-Throughout/dp/1119570115">Choosing College</a></li><li><a href="https://www.amazon.com/Jobs-be-Done-Handbook-techniques-application/dp/1499339232">The Jobs-To-Be-Done Handbook</a></li><li>Follow Bob on <a href="https://twitter.com/bmoesta">Twitter</a> and <a href="https://www.linkedin.com/in/bobmoesta/">LinkedIn</a></li><li><a href="https://therewiredgroup.com/">The ReWired Group</a></li></ul><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 254: Learning to Build with Bob Moesta</itunes:title>
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      <title>Episode 253: Brand Voice &amp; Tone with Reese Fuller</title>
      <description><![CDATA[<p>How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://work.co/">Work & Co</a> – Reese’s place of work</li><li><a href="https://developer.apple.com/design/human-interface-guidelines/guidelines/overview/">Apple’s Human Interface Guidelines</a></li><li><a href="https://styleguide.mailchimp.com/">Mailchimp’s Content Style Guide</a></li><li><a href="https://www.cpgd.xyz/">Consumer Packaged Goods Directory</a></li><li><a href="https://thingtesting.com/">Thingtesting</a></li><li><a href="https://the-brandidentity.com/">The Brand Identity</a></li><li><a href="https://uxcontent.com/">UX Content Collective</a></li><li><a href="https://contentandux.org/">Content + UX</a></li><li><a href="https://www.linkedin.com/in/reese-fuller-8961868b/">Connect with Reese on LinkedIn</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 2 Dec 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Reese Fuller, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://work.co/">Work & Co</a> – Reese’s place of work</li><li><a href="https://developer.apple.com/design/human-interface-guidelines/guidelines/overview/">Apple’s Human Interface Guidelines</a></li><li><a href="https://styleguide.mailchimp.com/">Mailchimp’s Content Style Guide</a></li><li><a href="https://www.cpgd.xyz/">Consumer Packaged Goods Directory</a></li><li><a href="https://thingtesting.com/">Thingtesting</a></li><li><a href="https://the-brandidentity.com/">The Brand Identity</a></li><li><a href="https://uxcontent.com/">UX Content Collective</a></li><li><a href="https://contentandux.org/">Content + UX</a></li><li><a href="https://www.linkedin.com/in/reese-fuller-8961868b/">Connect with Reese on LinkedIn</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 253: Brand Voice &amp; Tone with Reese Fuller</itunes:title>
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      <title>BDTP. Measuring the ROI of Email with Claudiu Murariu</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/measuring-roi-email-with-claudiu-murariu">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.innertrends.com/">InnerTrends</a> – Claudiu’s SaaS</li><li><a href="https://userlist.com/blog/user-onboarding-questions-answered/">The Big User Onboarding Roundtable</a></li><li><a href="https://userlist.com/blog/one-metric-user-onboarding-claudiu-murariu/">The One Metric for User Onboarding</a></li><li><a href="https://tuple.app/">Tuple</a> – a tool by Ben Orenstein</li><li><a href="https://userlist.com/blog/save-money-high-volume-saas-email/">How to Save Money on High Volume Email</a></li><li><a href="https://www.profitwell.com/">ProfitWell</a> – a SaaS analytics tool</li><li><a href="https://www.dreamhost.com/">DreamHost</a> emails</li><li>Follow Claudiu on <a href="https://twitter.com/cllaudiu">Twitter</a> and <a href="https://www.linkedin.com/in/claudiumurariu/">LinkedIn</a></li><li><a href="https://www.innertrends.com/blog">The Data-led Podcast</a></li><li><a href="mailto:claudiu@innertrends.com">Send Claudiu an email</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 25 Nov 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Claudiu Murariu, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/measuring-roi-email-with-claudiu-murariu">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.innertrends.com/">InnerTrends</a> – Claudiu’s SaaS</li><li><a href="https://userlist.com/blog/user-onboarding-questions-answered/">The Big User Onboarding Roundtable</a></li><li><a href="https://userlist.com/blog/one-metric-user-onboarding-claudiu-murariu/">The One Metric for User Onboarding</a></li><li><a href="https://tuple.app/">Tuple</a> – a tool by Ben Orenstein</li><li><a href="https://userlist.com/blog/save-money-high-volume-saas-email/">How to Save Money on High Volume Email</a></li><li><a href="https://www.profitwell.com/">ProfitWell</a> – a SaaS analytics tool</li><li><a href="https://www.dreamhost.com/">DreamHost</a> emails</li><li>Follow Claudiu on <a href="https://twitter.com/cllaudiu">Twitter</a> and <a href="https://www.linkedin.com/in/claudiumurariu/">LinkedIn</a></li><li><a href="https://www.innertrends.com/blog">The Data-led Podcast</a></li><li><a href="mailto:claudiu@innertrends.com">Send Claudiu an email</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 252: Building a Content Strategy Practice with Natalie Marie Dunbar</title>
      <description><![CDATA[<p>How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/from-solo-to-scaled-building-a-sustainable-content-strategy-practice/">From Solo to Scaled</a> – Natalie’s book</li><li><a href="https://womentalkdesign.com/">Women Talk Design</a> – a speaker bureau for women in design</li><li><a href="https://uibreakfast.com/237-ux-writing-vs-content-design-with-yuval-keshtcher/">Episode 237 with Yuval Keshtcher</a></li><li><a href="https://www.lepide.com/blog/what-is-rot-data-and-how-to-manage-it/">Redundant, obsolete, or trivial (ROT)</a></li><li><a href="https://uibreakfast.com/118-customer-top-tasks-with-gerry-mcgovern/">Episode 118 with Gerry McGovern</a></li><li><a href="https://www.canto.com/digital-asset-management/">Digital asset management (DAM) system</a></li><li><a href="https://www.drupal.org/">Drupal</a>, <a href="https://www.oracle.com/content-management/webcenter-sites/">Oracle WCS</a>, <a href="https://business.adobe.com/ph_en/products/experience-manager/adobe-experience-manager.html">Adobe Experience Manager</a> – popular content management systems</li><li>Use the code UIBREAKFASTSTS to get 20% off Natalie’s book when you purchase it on the Rosenfeld website</li><li><a href="https://www.nataliedunbarcontentstrategist.com/">Visit Natalie’s website</a></li><li>Follow Natalie on <a href="https://twitter.com/TheLiterati">Twitter</a> and <a href="https://www.linkedin.com/in/nataliedunbar/">LinkedIn</a></li></ul><p>This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a> to get started.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 18 Nov 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Natalie Marie Dunbar, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You’ll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/from-solo-to-scaled-building-a-sustainable-content-strategy-practice/">From Solo to Scaled</a> – Natalie’s book</li><li><a href="https://womentalkdesign.com/">Women Talk Design</a> – a speaker bureau for women in design</li><li><a href="https://uibreakfast.com/237-ux-writing-vs-content-design-with-yuval-keshtcher/">Episode 237 with Yuval Keshtcher</a></li><li><a href="https://www.lepide.com/blog/what-is-rot-data-and-how-to-manage-it/">Redundant, obsolete, or trivial (ROT)</a></li><li><a href="https://uibreakfast.com/118-customer-top-tasks-with-gerry-mcgovern/">Episode 118 with Gerry McGovern</a></li><li><a href="https://www.canto.com/digital-asset-management/">Digital asset management (DAM) system</a></li><li><a href="https://www.drupal.org/">Drupal</a>, <a href="https://www.oracle.com/content-management/webcenter-sites/">Oracle WCS</a>, <a href="https://business.adobe.com/ph_en/products/experience-manager/adobe-experience-manager.html">Adobe Experience Manager</a> – popular content management systems</li><li>Use the code UIBREAKFASTSTS to get 20% off Natalie’s book when you purchase it on the Rosenfeld website</li><li><a href="https://www.nataliedunbarcontentstrategist.com/">Visit Natalie’s website</a></li><li>Follow Natalie on <a href="https://twitter.com/TheLiterati">Twitter</a> and <a href="https://www.linkedin.com/in/nataliedunbar/">LinkedIn</a></li></ul><p>This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a> to get started.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 252: Building a Content Strategy Practice with Natalie Marie Dunbar</itunes:title>
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      <title>BDTP. Content Curation with Jonathan Gandolf</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/content-curation-with-jonathan-gandolf">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.thejuicehq.com/">The Juice</a> – Jonathan’s content curation platform for B2B professionals</li><li><a href="https://userlist.com/podcast/building-two-sided-marketplaces-with-john-doherty/">BDTP S5E2: Building Two-sided Marketplaces with John Doherty</a></li><li><a href="https://uibreakfast.com/175-product-trends-with-dru-riley/">UI Breakfast Episode 175 with Dru Riley</a></li><li><a href="https://sparktoro.com/">SparkToro</a> – a tool by Rand Fishkin</li><li><a href="https://www.g2.com/">G2</a> – business software and services reviews site</li><li><a href="https://userlist.com/podcast/survey-based-research-projects-with-becky-lawlor/">BDTP S5E4: Survey-based Research Projects with Becky Lawlor</a></li><li><a href="https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/0062969749">The Cold Start Problem</a> – a book by Andrew Chen</li><li>Follow Jonathan on <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a> and <a href="https://twitter.com/jdgandolf">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 11 Nov 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jonathan Gandolf, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/content-curation-with-jonathan-gandolf">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.thejuicehq.com/">The Juice</a> – Jonathan’s content curation platform for B2B professionals</li><li><a href="https://userlist.com/podcast/building-two-sided-marketplaces-with-john-doherty/">BDTP S5E2: Building Two-sided Marketplaces with John Doherty</a></li><li><a href="https://uibreakfast.com/175-product-trends-with-dru-riley/">UI Breakfast Episode 175 with Dru Riley</a></li><li><a href="https://sparktoro.com/">SparkToro</a> – a tool by Rand Fishkin</li><li><a href="https://www.g2.com/">G2</a> – business software and services reviews site</li><li><a href="https://userlist.com/podcast/survey-based-research-projects-with-becky-lawlor/">BDTP S5E4: Survey-based Research Projects with Becky Lawlor</a></li><li><a href="https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/0062969749">The Cold Start Problem</a> – a book by Andrew Chen</li><li>Follow Jonathan on <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a> and <a href="https://twitter.com/jdgandolf">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Content Curation with Jonathan Gandolf</itunes:title>
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      <description><![CDATA[<p>How do you design for a retailer brand that has thousands of products? Our guest today is Todd Maute, partner at CBX. You’ll learn about the structures of the retail branding and retail packaging industries, how a design idea becomes a finished product on the shelf, their advice for designers who want to go into packaging, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://cbx.com/">CBX</a> – Todd’s company, a branding agency</li><li><a href="https://www.kroger.com/">Kroger</a>, <a href="http://www.walmart.com/">Walmart</a>, <a href="https://www.target.com/">Target</a>, <a href="https://www.traderjoes.com/home">Trader Joe’s</a> – popular retailers in the US</li><li><a href="https://thedieline.com/">Dieline</a> – a resource for packaging inspiration</li><li><a href="https://www.mintel.com/global-new-products-database">Mintel’s Global New Products Database</a></li><li><a href="mailto:todd@cbx.com">Reach out to Todd via email</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 4 Nov 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Todd Maute, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you design for a retailer brand that has thousands of products? Our guest today is Todd Maute, partner at CBX. You’ll learn about the structures of the retail branding and retail packaging industries, how a design idea becomes a finished product on the shelf, their advice for designers who want to go into packaging, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://cbx.com/">CBX</a> – Todd’s company, a branding agency</li><li><a href="https://www.kroger.com/">Kroger</a>, <a href="http://www.walmart.com/">Walmart</a>, <a href="https://www.target.com/">Target</a>, <a href="https://www.traderjoes.com/home">Trader Joe’s</a> – popular retailers in the US</li><li><a href="https://thedieline.com/">Dieline</a> – a resource for packaging inspiration</li><li><a href="https://www.mintel.com/global-new-products-database">Mintel’s Global New Products Database</a></li><li><a href="mailto:todd@cbx.com">Reach out to Todd via email</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>BDTP. Email Deliverability with Lauren Meyer</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/email-deliverability-with-lauren-meyer">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.socketlabs.com/">SocketLabs</a> – Lauren’s place of work</li><li><a href="https://twitter.com/patio11/status/1566685606532358145">Patrick McKenzie’s Twitter thread about self-hosting emails</a></li><li><a href="https://www.gmail.com/postmaster/">Google Postmaster Tools</a>, <a href="https://sendersupport.olc.protection.outlook.com/snds/">Microsoft Smart Network Data Services (SNDS)</a> – deliverability guessing tools </li><li><a href="https://www.higherlogic.com/blog/spf-dkim-dmarc-email-authentication/">SPK, DKIM, DMARC</a> – email authentication protocols</li><li><a href="https://www.spamhaus.org/">Spamhaus</a>, <a href="https://www.spamcop.net/">SpamCop</a> – spam blocklist providers</li><li>Follow SocketLabs on <a href="https://twitter.com/socketlabs">Twitter</a></li><li>Follow Lauren on <a href="https://twitter.com/LaurenEmailGeek">Twitter</a> and <a href="https://www.linkedin.com/in/lauren-meyer-3958b84/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 28 Oct 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Lauren Meyer, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/email-deliverability-with-lauren-meyer">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.socketlabs.com/">SocketLabs</a> – Lauren’s place of work</li><li><a href="https://twitter.com/patio11/status/1566685606532358145">Patrick McKenzie’s Twitter thread about self-hosting emails</a></li><li><a href="https://www.gmail.com/postmaster/">Google Postmaster Tools</a>, <a href="https://sendersupport.olc.protection.outlook.com/snds/">Microsoft Smart Network Data Services (SNDS)</a> – deliverability guessing tools </li><li><a href="https://www.higherlogic.com/blog/spf-dkim-dmarc-email-authentication/">SPK, DKIM, DMARC</a> – email authentication protocols</li><li><a href="https://www.spamhaus.org/">Spamhaus</a>, <a href="https://www.spamcop.net/">SpamCop</a> – spam blocklist providers</li><li>Follow SocketLabs on <a href="https://twitter.com/socketlabs">Twitter</a></li><li>Follow Lauren on <a href="https://twitter.com/LaurenEmailGeek">Twitter</a> and <a href="https://www.linkedin.com/in/lauren-meyer-3958b84/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:summary>Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You&apos;ll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.</itunes:summary>
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      <title>Episode 250: The Laws of Creativity with Joey Cofone</title>
      <description><![CDATA[<p>Designers or not, we practice creativity every day. What are some of the laws that govern creativity? Our guest today is Joey Cofone, founder of Baron Fig. You’ll learn about his decade-long journey of writing the book, his advice for storytelling, why you should care about creativity, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://baronfig.com/">Baron Fig</a> – Joey’s company</li><li><a href="https://www.joeycofone.com/laws-of-creativity">The Laws of Creativity</a> – Joey’s book</li><li>Use the code UIBREAKFAST to get 20% off the book & all Baron Fig goods (valid until October 28, 2022)</li><li>Follow Joey on <a href="https://twitter.com/joeycofone">Twitter</a> and <a href="http://instagram.com/joeycofone">Instagram</a></li></ul><p>This episode is brought to you by Zeplin. Publish your finalized designs in Zeplin and it'll automatically notify the team of changes so everyone is on the same page. Zeplin also provides specs for devs and organized commenting for feedback, so you can stay in your design tool, and the team can collaborate with you in an organized workspace that everyone can understand. Get started for free at <a href="https://zeplin.io/">zeplin.io</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 21 Oct 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Joey Cofone, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Designers or not, we practice creativity every day. What are some of the laws that govern creativity? Our guest today is Joey Cofone, founder of Baron Fig. You’ll learn about his decade-long journey of writing the book, his advice for storytelling, why you should care about creativity, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://baronfig.com/">Baron Fig</a> – Joey’s company</li><li><a href="https://www.joeycofone.com/laws-of-creativity">The Laws of Creativity</a> – Joey’s book</li><li>Use the code UIBREAKFAST to get 20% off the book & all Baron Fig goods (valid until October 28, 2022)</li><li>Follow Joey on <a href="https://twitter.com/joeycofone">Twitter</a> and <a href="http://instagram.com/joeycofone">Instagram</a></li></ul><p>This episode is brought to you by Zeplin. Publish your finalized designs in Zeplin and it'll automatically notify the team of changes so everyone is on the same page. Zeplin also provides specs for devs and organized commenting for feedback, so you can stay in your design tool, and the team can collaborate with you in an organized workspace that everyone can understand. Get started for free at <a href="https://zeplin.io/">zeplin.io</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 250: The Laws of Creativity with Joey Cofone</itunes:title>
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      <title>BDTP. Email Strategy with Samar Owais</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/email-strategy-with-samar-owais">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://emailsdoneright.com/">Emails Done Right</a></li><li><a href="https://twitter.com/copyhackers">Joanna Wiebe</a> – founder of Copyhackers</li><li><a href="https://www.valgeisler.com/">Val Geisler</a> – an email strategist and educator</li><li><a href="https://samarowais.com/">Join Samar’s list</a> to get updates about her upcoming SaaS email strategy course</li><li>Follow Samar on<a href="https://twitter.com/samarowais"> Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 17 Oct 2022 06:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Samar Owais, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/email-strategy-with-samar-owais">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://emailsdoneright.com/">Emails Done Right</a></li><li><a href="https://twitter.com/copyhackers">Joanna Wiebe</a> – founder of Copyhackers</li><li><a href="https://www.valgeisler.com/">Val Geisler</a> – an email strategist and educator</li><li><a href="https://samarowais.com/">Join Samar’s list</a> to get updates about her upcoming SaaS email strategy course</li><li>Follow Samar on<a href="https://twitter.com/samarowais"> Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Email Strategy with Samar Owais</itunes:title>
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      <title>Episode 249: Slow Design with Pree Kolari</title>
      <description><![CDATA[<p>What does “slow design” mean for us, practitioners? Our guest today is Pree Kolari, VP of design at Klaviyo. You’ll learn about the three thesis statements of slow design, why design is important in building long-term relationships, how to build a remarkable product, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.klaviyo.com/">Klaviyo</a> — Pree’s place of work</li><li><a href="https://uibreakfast.com/242-introducing-fun-into-your-work-with-rafa-conde/">Episode 242: Introducing Fun Into Your Work with Rafa Conde</a></li><li><a href="https://bootcamp.uxdesign.cc/design-books-for-entrepreneurs-2da6cbae45c5">Design Books for Entrepreneurs</a></li><li><a href="https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555">Thinking, Fast and Slow</a> – a book by Daniel Kahneman</li><li><a href="https://www.amazon.com/Design-Real-World-Ecology-Social/dp/0897331532">Design for the Real World</a> – a book by Victor Papanek</li><li>Follow Pree on <a href="https://www.linkedin.com/in/kolari/">LinkedIn</a> and <a href="https://twitter.com/pree">Twitter</a></li></ul><p>This episode is brought to you by Zeplin. It brings together the entire team, including developers, product managers, copywriters and more, all in one easy-to-use design workspace. Everyone can access up-to-date design resources and add comments for feedback and clarification. You can even integrate with Slack, Trello, and Jira, so everyone is automatically notified of changes. Sign up for free at <a href="https://zeplin.io/">zeplin.io</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 7 Oct 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Pree Kolari, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What does “slow design” mean for us, practitioners? Our guest today is Pree Kolari, VP of design at Klaviyo. You’ll learn about the three thesis statements of slow design, why design is important in building long-term relationships, how to build a remarkable product, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.klaviyo.com/">Klaviyo</a> — Pree’s place of work</li><li><a href="https://uibreakfast.com/242-introducing-fun-into-your-work-with-rafa-conde/">Episode 242: Introducing Fun Into Your Work with Rafa Conde</a></li><li><a href="https://bootcamp.uxdesign.cc/design-books-for-entrepreneurs-2da6cbae45c5">Design Books for Entrepreneurs</a></li><li><a href="https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555">Thinking, Fast and Slow</a> – a book by Daniel Kahneman</li><li><a href="https://www.amazon.com/Design-Real-World-Ecology-Social/dp/0897331532">Design for the Real World</a> – a book by Victor Papanek</li><li>Follow Pree on <a href="https://www.linkedin.com/in/kolari/">LinkedIn</a> and <a href="https://twitter.com/pree">Twitter</a></li></ul><p>This episode is brought to you by Zeplin. It brings together the entire team, including developers, product managers, copywriters and more, all in one easy-to-use design workspace. Everyone can access up-to-date design resources and add comments for feedback and clarification. You can even integrate with Slack, Trello, and Jira, so everyone is automatically notified of changes. Sign up for free at <a href="https://zeplin.io/">zeplin.io</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 249: Slow Design with Pree Kolari</itunes:title>
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      <title>BDTP. Product-led Growth with Todd Olson</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/product-led-growth-with-todd-olson/">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.pendo.io/">Pendo</a> – Todd’s SaaS</li><li><a href="https://www.amazon.com/Measuring-Managing-Performance-Organizations-Robert/dp/0932633366">Measuring and Managing Performance in Organizations</a> – a book by Robert Austin</li><li><a href="https://mailchimp.com/">Mailchimp</a>, <a href="https://www.datadoghq.com/">Datadog</a> – SaaS companies with freemium plans</li><li>Follow Pendo on <a href="https://twitter.com/pendoio">Twitter</a> and <a href="https://www.linkedin.com/company/pendo-io/">LinkedIn</a></li><li>Follow Todd on<a href="https://twitter.com/tolson"> Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 30 Sep 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Todd Olson, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/product-led-growth-with-todd-olson/">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.pendo.io/">Pendo</a> – Todd’s SaaS</li><li><a href="https://www.amazon.com/Measuring-Managing-Performance-Organizations-Robert/dp/0932633366">Measuring and Managing Performance in Organizations</a> – a book by Robert Austin</li><li><a href="https://mailchimp.com/">Mailchimp</a>, <a href="https://www.datadoghq.com/">Datadog</a> – SaaS companies with freemium plans</li><li>Follow Pendo on <a href="https://twitter.com/pendoio">Twitter</a> and <a href="https://www.linkedin.com/company/pendo-io/">LinkedIn</a></li><li>Follow Todd on<a href="https://twitter.com/tolson"> Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 248: Mapping Conversations with Rebecca Evanhoe</title>
      <description><![CDATA[<p>These days, you can talk with the digital things around you, like voice assistants and chatbots. How are these experiences designed? Our guest today is Rebecca Evanhoe, co-author of Conversations with Things. You’ll learn about the four pillars of conversational design, what prototyping looks like for this field, how to develop a personality for your voice application, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/conversations-with-things/">Conversations with Things</a> – Rebecca’s book with <a href="https://twitter.com/dianadoesthis">Diana Deibel</a></li><li><a href="https://uibreakfast.com/68-conversational-ux-jonathan-stark/">Episode 68: Conversational UX with Jonathan Stark</a></li><li><a href="https://uibreakfast.com/173-voice-ux-with-sina-kahen/">Episode 173: Voice UX with Sina Kahen</a></li><li><a href="https://www.apple.com/siri/">Siri</a>, <a href="https://developer.amazon.com/en-US/alexa">Alexa</a> – some of the first voice assistants</li><li><a href="https://www.simpleusability.com/inspiration/2018/08/wizard-of-oz-testing-a-method-of-testing-a-system-that-does-not-yet-exist/">Wizard of Oz testing</a></li><li><a href="https://www.plannedparenthood.org/learn/roo-sexual-health-chatbot">Roo</a> – Planned Parenthood’s chat bot</li><li><a href="https://www.voiceflow.com/">Voiceflow</a>, <a href="https://www.linkedin.com/company/botmock/">Botmock</a>, <a href="https://www.linkedin.com/company/botsociety/">Botsociety</a> – popular mapping tools</li><li>Follow Women in Voice on <a href="https://twitter.com/WomenInVoice">Twitter</a> and <a href="https://www.linkedin.com/company/women-in-voice/">LinkedIn</a></li><li><a href="https://www.linkedin.com/in/lisafalkson/">Lisa Falkson</a>, <a href="https://www.cathypearl.com/">Cathy Pearl</a> – conversational designers</li><li>Follow Rebecca on <a href="https://twitter.com/revanhoe">Twitter</a></li></ul><p>This episode is brought to you by Zeplin. Publish finalized designs with one click, provide developers the specs they really need, and share your design system all in an organized workspace that's easy for the entire team to use. From PMs, QA engineers, to executives, Zeplin gives you a place where everyone can collaborate to ship beautiful products together. Get started for free at <a href="https://zeplin.io/">zeplin.io</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 23 Sep 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Rebecca Evanhoe, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>These days, you can talk with the digital things around you, like voice assistants and chatbots. How are these experiences designed? Our guest today is Rebecca Evanhoe, co-author of Conversations with Things. You’ll learn about the four pillars of conversational design, what prototyping looks like for this field, how to develop a personality for your voice application, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/conversations-with-things/">Conversations with Things</a> – Rebecca’s book with <a href="https://twitter.com/dianadoesthis">Diana Deibel</a></li><li><a href="https://uibreakfast.com/68-conversational-ux-jonathan-stark/">Episode 68: Conversational UX with Jonathan Stark</a></li><li><a href="https://uibreakfast.com/173-voice-ux-with-sina-kahen/">Episode 173: Voice UX with Sina Kahen</a></li><li><a href="https://www.apple.com/siri/">Siri</a>, <a href="https://developer.amazon.com/en-US/alexa">Alexa</a> – some of the first voice assistants</li><li><a href="https://www.simpleusability.com/inspiration/2018/08/wizard-of-oz-testing-a-method-of-testing-a-system-that-does-not-yet-exist/">Wizard of Oz testing</a></li><li><a href="https://www.plannedparenthood.org/learn/roo-sexual-health-chatbot">Roo</a> – Planned Parenthood’s chat bot</li><li><a href="https://www.voiceflow.com/">Voiceflow</a>, <a href="https://www.linkedin.com/company/botmock/">Botmock</a>, <a href="https://www.linkedin.com/company/botsociety/">Botsociety</a> – popular mapping tools</li><li>Follow Women in Voice on <a href="https://twitter.com/WomenInVoice">Twitter</a> and <a href="https://www.linkedin.com/company/women-in-voice/">LinkedIn</a></li><li><a href="https://www.linkedin.com/in/lisafalkson/">Lisa Falkson</a>, <a href="https://www.cathypearl.com/">Cathy Pearl</a> – conversational designers</li><li>Follow Rebecca on <a href="https://twitter.com/revanhoe">Twitter</a></li></ul><p>This episode is brought to you by Zeplin. Publish finalized designs with one click, provide developers the specs they really need, and share your design system all in an organized workspace that's easy for the entire team to use. From PMs, QA engineers, to executives, Zeplin gives you a place where everyone can collaborate to ship beautiful products together. Get started for free at <a href="https://zeplin.io/">zeplin.io</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 248: Mapping Conversations with Rebecca Evanhoe</itunes:title>
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      <title>BDTP. Founder-led Sales with Josh Ho</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/founder-led-sales-with-josh-ho/">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://referralrock.com/">Referral Rock</a> – Josh’s product</li><li><a href="https://www.streak.com/">Streak</a> – a simple CRM tool</li><li><a href="https://www.hubspot.com/">HubSpot</a> – a popular CRM tool</li><li><a href="https://twitter.com/steli?lang=en">Steli Efti</a> – a thought leader in sales, CEO of <a href="https://www.close.com/">Close</a></li><li><a href="https://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072">The Sales Acceleration Formula</a> – a book by Mark Roberge</li><li><a href="https://searchingforsaas.com/">Searching for SaaS Podcast</a></li><li><a href="https://marketingretro.com/">Marketing Retro Podcast</a></li><li>Follow Josh on <a href="https://twitter.com/jlogic">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 16 Sep 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Josh Ho, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/founder-led-sales-with-josh-ho/">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://referralrock.com/">Referral Rock</a> – Josh’s product</li><li><a href="https://www.streak.com/">Streak</a> – a simple CRM tool</li><li><a href="https://www.hubspot.com/">HubSpot</a> – a popular CRM tool</li><li><a href="https://twitter.com/steli?lang=en">Steli Efti</a> – a thought leader in sales, CEO of <a href="https://www.close.com/">Close</a></li><li><a href="https://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072">The Sales Acceleration Formula</a> – a book by Mark Roberge</li><li><a href="https://searchingforsaas.com/">Searching for SaaS Podcast</a></li><li><a href="https://marketingretro.com/">Marketing Retro Podcast</a></li><li>Follow Josh on <a href="https://twitter.com/jlogic">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Founder-led Sales with Josh Ho</itunes:title>
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      <itunes:summary>Why do SaaS founders have a unique advantage at doing sales? In this episode, we talk to Josh Ho, founder and CEO of Referral Rock. You&apos;ll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more. </itunes:summary>
      <itunes:subtitle>Why do SaaS founders have a unique advantage at doing sales? In this episode, we talk to Josh Ho, founder and CEO of Referral Rock. You&apos;ll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more. </itunes:subtitle>
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      <description><![CDATA[<p>How can a self-audit help you move forward in your design career? Our guest today is Rajeev Subramanian, founder of Shift UX. You’ll learn about the three stages of doing a self-audit, why it’s important to lean into a specific niche, how this process can help inform your job search strategies, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.shiftux.co/home52585243">Shift UX</a> – Rajeev’s career advisory program for UX designers and researchers</li><li><a href="https://www.shiftux.co/evaluation">The UX Self-Evaluation Guidebook</a></li><li><a href="https://uibreakfast.com/237-ux-writing-vs-content-design-with-yuval-keshtcher/">Episode 237: UX Writing vs. Content Design with Yuval Keshtcher</a></li><li><a href="https://uibreakfast.com/178-your-personal-design-style-with-meg-lewis/">Episode 178: Your Personal Design Style with Meg Lewis</a></li><li><a href="https://www.amazon.com/BrandingPays-Five-Step-System-Reinvent-Personal/dp/0988437503">Branding Pays</a> – a book by Karen Kang</li><li><a href="https://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135">Reinventing You</a> – a book by Dorie Clark</li><li>Follow Rajeev on <a href="https://www.linkedin.com/in/rajeevsubramanian/">LinkedIn</a> and <a href="https://twitter.com/rajbajbone">Twitter</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 9 Sep 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Rajeev Subramanian, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How can a self-audit help you move forward in your design career? Our guest today is Rajeev Subramanian, founder of Shift UX. You’ll learn about the three stages of doing a self-audit, why it’s important to lean into a specific niche, how this process can help inform your job search strategies, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.shiftux.co/home52585243">Shift UX</a> – Rajeev’s career advisory program for UX designers and researchers</li><li><a href="https://www.shiftux.co/evaluation">The UX Self-Evaluation Guidebook</a></li><li><a href="https://uibreakfast.com/237-ux-writing-vs-content-design-with-yuval-keshtcher/">Episode 237: UX Writing vs. Content Design with Yuval Keshtcher</a></li><li><a href="https://uibreakfast.com/178-your-personal-design-style-with-meg-lewis/">Episode 178: Your Personal Design Style with Meg Lewis</a></li><li><a href="https://www.amazon.com/BrandingPays-Five-Step-System-Reinvent-Personal/dp/0988437503">Branding Pays</a> – a book by Karen Kang</li><li><a href="https://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135">Reinventing You</a> – a book by Dorie Clark</li><li>Follow Rajeev on <a href="https://www.linkedin.com/in/rajeevsubramanian/">LinkedIn</a> and <a href="https://twitter.com/rajbajbone">Twitter</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>BDTP. Product Monetization with John Kotowski</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/product-monetization-with-john-kotowski/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.buyersoninc.com/">Buyerson, Inc.</a> — John’s consultancy</li><li><a href="https://productled.com/blog/saas-monetization-secret-to-growth">SaaS Monetization: The Secret Weapon for Growth</a></li><li><a href="https://userlist.com/blog/pricing-update-emails-saas/">How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies</a></li><li><a href="https://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/">How To Price Your Product: A Guide To The Van Westendorp Pricing Model</a></li><li>Follow John on <a href="https://www.linkedin.com/in/kotowski1/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 2 Sep 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (John Kotowski, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/product-monetization-with-john-kotowski/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.buyersoninc.com/">Buyerson, Inc.</a> — John’s consultancy</li><li><a href="https://productled.com/blog/saas-monetization-secret-to-growth">SaaS Monetization: The Secret Weapon for Growth</a></li><li><a href="https://userlist.com/blog/pricing-update-emails-saas/">How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies</a></li><li><a href="https://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/">How To Price Your Product: A Guide To The Van Westendorp Pricing Model</a></li><li>Follow John on <a href="https://www.linkedin.com/in/kotowski1/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Product Monetization with John Kotowski</itunes:title>
      <itunes:author>John Kotowski, Jane Portman</itunes:author>
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      <itunes:summary>How do you leverage monetization for growth? In this episode, we talk to John Kotowski, founder and CEO of Buyerson, Inc. You&apos;ll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.</itunes:summary>
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      <title>Episode 246: Running a Profitable Email List with Chase Dimond</title>
      <description><![CDATA[<p>How can you monetize your email list? Our guest today is Chase Dimond, email marketer and founder of multiple companies. You’ll learn how to grow your email list, why you should hyperfocus on your niche, how to run a paid newsletter, how to keep your email list clean, and more. </p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.emailup.com/">EmailUp</a> – Chase’s SaaS company</li><li><a href="https://www.boundlesslabs.io/">Boundless Labs</a> – Chase’s ecommerce marketing agency</li><li><a href="https://www.klaviyo.com/">Klaviyo</a> – Chase’s email platform of choice</li><li><a href="https://www.podia.com/">Podia</a>, <a href="https://gumroad.com/">Gumroad</a> – platforms for launching courses</li><li><a href="https://zapier.com/">Zapier</a></li><li><a href="https://substack.com/">Substack</a></li><li><a href="https://www.moonclerk.com/">MoonClerk</a> – a payment processor</li><li><a href="https://podcasts.apple.com/us/podcast/the-ecommerce-opportunity-by-chase-dimond/id1559324793">The Ecommerce Opportunity</a></li><li>Follow Chase on <a href="https://twitter.com/ecomchasedimond">Twitter</a></li></ul><p>This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at <a href="https://zeplin.io/">zeplin.io</a> to get started.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 26 Aug 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Chase Dimond, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How can you monetize your email list? Our guest today is Chase Dimond, email marketer and founder of multiple companies. You’ll learn how to grow your email list, why you should hyperfocus on your niche, how to run a paid newsletter, how to keep your email list clean, and more. </p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.emailup.com/">EmailUp</a> – Chase’s SaaS company</li><li><a href="https://www.boundlesslabs.io/">Boundless Labs</a> – Chase’s ecommerce marketing agency</li><li><a href="https://www.klaviyo.com/">Klaviyo</a> – Chase’s email platform of choice</li><li><a href="https://www.podia.com/">Podia</a>, <a href="https://gumroad.com/">Gumroad</a> – platforms for launching courses</li><li><a href="https://zapier.com/">Zapier</a></li><li><a href="https://substack.com/">Substack</a></li><li><a href="https://www.moonclerk.com/">MoonClerk</a> – a payment processor</li><li><a href="https://podcasts.apple.com/us/podcast/the-ecommerce-opportunity-by-chase-dimond/id1559324793">The Ecommerce Opportunity</a></li><li>Follow Chase on <a href="https://twitter.com/ecomchasedimond">Twitter</a></li></ul><p>This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at <a href="https://zeplin.io/">zeplin.io</a> to get started.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 246: Running a Profitable Email List with Chase Dimond</itunes:title>
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      <itunes:summary>How can you monetize your email list? Our guest today is Chase Dimond, email marketer and founder of multiple companies. You’ll learn how to grow your email list, why you should hyperfocus on your niche, how to run a paid newsletter, how to keep your email list clean, and more.</itunes:summary>
      <itunes:subtitle>How can you monetize your email list? Our guest today is Chase Dimond, email marketer and founder of multiple companies. You’ll learn how to grow your email list, why you should hyperfocus on your niche, how to run a paid newsletter, how to keep your email list clean, and more.</itunes:subtitle>
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      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.</p><p>Please head over to the <a href="https://userlist.com/podcast/now-next-later-roadmapping-with-janna-bastow/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.prodpad.com/">ProdPad</a> – Janna’s product</li><li><a href="https://www.linkedin.com/in/simoncast/">Simon Cast</a> – Janna’s co-founder at ProdPad and <a href="https://www.mindtheproduct.com/">Mind the Product</a></li><li><a href="https://basecamp.com/shapeup">Shape Up</a> – a book by Ryan Singer</li><li><a href="https://www.mindtheproduct.com/video-proper-product-management-in-large-organisations-do-it-with-jazz/">Tom Loosemore’s talk at Mind the Product 2012</a></li><li><a href="https://www.mindtheproduct.com/">Mind the Product</a> – the world’s largest community of product people</li><li><a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience Podcast</a></li><li><a href="https://www.startupsfortherestofus.com/">Startups for the Rest of Us</a></li><li><a href="https://www.mindtheproduct.com/producttank/">ProductTank</a> – an informal meetup that brings together product people</li><li><a href="https://dovetailapp.com/">Dovetail</a>, <a href="https://www.aureliuslab.com/">Aurelius</a> – research management tools </li><li><a href="https://uibreakfast.com/239-product-management-for-ux-with-christian-crumlish/">UI Breakfast Podcast. Episode 239: Product Management for UX with Christian Crumlish</a></li><li><a href="https://www.prodpad.com/resources/guides/ditch-the-timeline-roadmap/">Ditch the Timeline Roadmap</a></li><li>Follow Janna on <a href="https://www.linkedin.com/in/jannabastow/">LinkedIn</a> and <a href="https://twitter.com/simplybastow">Twitter</a></li><li><a href="https://www.prodpad.com/sandbox/">Explore ProdPad in Sandbox mode</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 19 Aug 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Janna Bastow, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.</p><p>Please head over to the <a href="https://userlist.com/podcast/now-next-later-roadmapping-with-janna-bastow/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.prodpad.com/">ProdPad</a> – Janna’s product</li><li><a href="https://www.linkedin.com/in/simoncast/">Simon Cast</a> – Janna’s co-founder at ProdPad and <a href="https://www.mindtheproduct.com/">Mind the Product</a></li><li><a href="https://basecamp.com/shapeup">Shape Up</a> – a book by Ryan Singer</li><li><a href="https://www.mindtheproduct.com/video-proper-product-management-in-large-organisations-do-it-with-jazz/">Tom Loosemore’s talk at Mind the Product 2012</a></li><li><a href="https://www.mindtheproduct.com/">Mind the Product</a> – the world’s largest community of product people</li><li><a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience Podcast</a></li><li><a href="https://www.startupsfortherestofus.com/">Startups for the Rest of Us</a></li><li><a href="https://www.mindtheproduct.com/producttank/">ProductTank</a> – an informal meetup that brings together product people</li><li><a href="https://dovetailapp.com/">Dovetail</a>, <a href="https://www.aureliuslab.com/">Aurelius</a> – research management tools </li><li><a href="https://uibreakfast.com/239-product-management-for-ux-with-christian-crumlish/">UI Breakfast Podcast. Episode 239: Product Management for UX with Christian Crumlish</a></li><li><a href="https://www.prodpad.com/resources/guides/ditch-the-timeline-roadmap/">Ditch the Timeline Roadmap</a></li><li>Follow Janna on <a href="https://www.linkedin.com/in/jannabastow/">LinkedIn</a> and <a href="https://twitter.com/simplybastow">Twitter</a></li><li><a href="https://www.prodpad.com/sandbox/">Explore ProdPad in Sandbox mode</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Now/Next/Later Roadmapping with Janna Bastow</itunes:title>
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      <title>Episode 245: Engaging In-product Experiences with Pulkit Agrawal</title>
      <description><![CDATA[<p>What’s the best way to drive product engagement without getting in the user’s way? Our guest today is Pulkit Agrawal, co-founder and CEO of Chameleon. You’ll learn why less is more in onboarding, practical tips on how to conduct A/B testing of your onboarding process, why it’s important to understand the pain point from the user perspective, and more. </p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.chameleon.io/">Chameleon</a> – Pulkit’s product</li><li><a href="https://www.chameleon.io/inspiration">Chameleon’s inspiration gallery</a></li><li><a href="https://pageflows.com/">Page Flows</a> – a library of elements</li><li><a href="https://www.useronboard.com/">UserOnboard.com</a> – a resource for UX tips and suggestions by <a href="https://twitter.com/samuelhulick">Samuel Hulick</a></li><li><a href="https://www.snowflake.com/">Snowflake</a> – a data warehouse solution</li><li><a href="https://www.intercom.com/">Intercom</a> – a popular all-in-one tool</li><li><a href="https://growth.design/">Growth.Design</a> – a resource for case studies</li><li>Follow Pulkit on <a href="https://www.linkedin.com/in/agrawalpulkit/">LinkedIn</a></li><li><a href="https://www.chameleon.io/uibreakfast">Win an in-product audit from Chameleon</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 29 Jul 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Pulkit Agrawal, Jane Portman)</author>
      <link>https://uibreakfast.com/245-engaging-in-product-experiences-with-pulkit-agrawal</link>
      <content:encoded><![CDATA[<p>What’s the best way to drive product engagement without getting in the user’s way? Our guest today is Pulkit Agrawal, co-founder and CEO of Chameleon. You’ll learn why less is more in onboarding, practical tips on how to conduct A/B testing of your onboarding process, why it’s important to understand the pain point from the user perspective, and more. </p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.chameleon.io/">Chameleon</a> – Pulkit’s product</li><li><a href="https://www.chameleon.io/inspiration">Chameleon’s inspiration gallery</a></li><li><a href="https://pageflows.com/">Page Flows</a> – a library of elements</li><li><a href="https://www.useronboard.com/">UserOnboard.com</a> – a resource for UX tips and suggestions by <a href="https://twitter.com/samuelhulick">Samuel Hulick</a></li><li><a href="https://www.snowflake.com/">Snowflake</a> – a data warehouse solution</li><li><a href="https://www.intercom.com/">Intercom</a> – a popular all-in-one tool</li><li><a href="https://growth.design/">Growth.Design</a> – a resource for case studies</li><li>Follow Pulkit on <a href="https://www.linkedin.com/in/agrawalpulkit/">LinkedIn</a></li><li><a href="https://www.chameleon.io/uibreakfast">Win an in-product audit from Chameleon</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a></p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 245: Engaging In-product Experiences with Pulkit Agrawal</itunes:title>
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      <itunes:summary>What’s the best way to drive product engagement without getting in the user’s way? Our guest today is Pulkit Agrawal, co-founder and CEO of Chameleon. You’ll learn why less is more in onboarding, practical tips on how to conduct A/B testing of your onboarding process, why it’s important to understand the pain point from the user perspective, and more. </itunes:summary>
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      <title>Episode 244: Employee Experience with Jen Briselli</title>
      <description><![CDATA[<p>What is employee experience, and how does it affect the downstream user experience? Our guest today is Jen Briselli, chief design strategy officer at Mad*Pow. You’ll learn about the components of employee experience, why organizations should care to improve it, how to map the ecosystem through a service design lens, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.madpow.com/">Mad*Pow</a> – a strategic design consultancy</li><li><a href="https://www.madpow.com/about/team/eleni-stathoulis">Eleni Stathoulis</a> – director of design at Mad*Pow</li><li><a href="https://userlist.com/">Userlist</a> – Jane’s SaaS product</li><li><a href="https://www.reinventingorganizations.com/purchase.html">Reinventing Organizations</a> – a book by Fredrick Laloux</li><li><a href="https://www.amazon.com/Everyone-Culture-Deliberately-Developmental-Organization/dp/1625278624">An Everyone Culture</a> – a book by Robert Kegan and Lisa Laskow Lahey</li><li>Follow Jen on <a href="https://www.linkedin.com/in/jbriselli/">LinkedIn</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 22 Jul 2022 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jen Briselli, Jane Portman)</author>
      <link>https://uibreakfast.com/244-employee-experience-with-jen-briselli</link>
      <content:encoded><![CDATA[<p>What is employee experience, and how does it affect the downstream user experience? Our guest today is Jen Briselli, chief design strategy officer at Mad*Pow. You’ll learn about the components of employee experience, why organizations should care to improve it, how to map the ecosystem through a service design lens, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.madpow.com/">Mad*Pow</a> – a strategic design consultancy</li><li><a href="https://www.madpow.com/about/team/eleni-stathoulis">Eleni Stathoulis</a> – director of design at Mad*Pow</li><li><a href="https://userlist.com/">Userlist</a> – Jane’s SaaS product</li><li><a href="https://www.reinventingorganizations.com/purchase.html">Reinventing Organizations</a> – a book by Fredrick Laloux</li><li><a href="https://www.amazon.com/Everyone-Culture-Deliberately-Developmental-Organization/dp/1625278624">An Everyone Culture</a> – a book by Robert Kegan and Lisa Laskow Lahey</li><li>Follow Jen on <a href="https://www.linkedin.com/in/jbriselli/">LinkedIn</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Stop spending your time preparing design files for your developers and your PMs. Let Zeplin do it for you! Show user journeys, organize screens, highlight components automatically. See how you can go from design to production faster at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 244: Employee Experience with Jen Briselli</itunes:title>
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      <title>BDTP. Finding Product-market Fit with Andrew Reifman</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/finding-product-market-fit-with-andrew-reifman/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.makeswift.com/">Makeswift</a> – Andrew’s product</li><li><a href="https://twitter.com/appledger">Alan Pledger</a> – co-founder and CEO of Makeswift</li><li><a href="https://www.linkedin.com/in/guillermo-rauch-b834b917b/">Guillermo Rauch</a> – one of Makeswift’s investors, creator of <a href="https://nextjs.org/">Next.js</a> and CEO of <a href="https://vercel.com/">Vercel</a></li><li><a href="https://www.underconsideration.com/brandnew/">Brand New</a> – <a href="https://underconsideration.com/">UnderConsideration</a>’s blog</li><li><a href="https://www.thisiscolossal.com/">Colossal</a></li><li><a href="https://vanschneider.com/bio">Tobias van Schneider</a> – creator of <a href="https://www.semplice.com/">Semplice</a> and <a href="https://mymind.com/">MyMind</a></li><li>Follow Andrew on <a href="https://twitter.com/andrewreifman">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 18 Jul 2022 08:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Andrew Reifman, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/finding-product-market-fit-with-andrew-reifman/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.makeswift.com/">Makeswift</a> – Andrew’s product</li><li><a href="https://twitter.com/appledger">Alan Pledger</a> – co-founder and CEO of Makeswift</li><li><a href="https://www.linkedin.com/in/guillermo-rauch-b834b917b/">Guillermo Rauch</a> – one of Makeswift’s investors, creator of <a href="https://nextjs.org/">Next.js</a> and CEO of <a href="https://vercel.com/">Vercel</a></li><li><a href="https://www.underconsideration.com/brandnew/">Brand New</a> – <a href="https://underconsideration.com/">UnderConsideration</a>’s blog</li><li><a href="https://www.thisiscolossal.com/">Colossal</a></li><li><a href="https://vanschneider.com/bio">Tobias van Schneider</a> – creator of <a href="https://www.semplice.com/">Semplice</a> and <a href="https://mymind.com/">MyMind</a></li><li>Follow Andrew on <a href="https://twitter.com/andrewreifman">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 243: Orchestrating Customer Experience with Gene Lee</title>
      <description><![CDATA[<p>What is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice of the Customer data to prioritize roadmaps, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://mailchimp.com/">Mailchimp</a> – the popular email marketing platform</li><li><a href="https://www.razorfish.com/">Razorfish</a>, <a href="https://www.chase.com/">Chase</a>, <a href="https://www.scholastic.com/home">Scholastic</a>, <a href="https://www.playstation.com/en-us/">PlayStation</a> – Gene’s previous places of work</li><li><a href="https://uibreakfast.com/26-roger-dudler/">Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler</a></li><li><a href="https://styleguide.mailchimp.com/voice-and-tone/">Mailchimp's style guide on Voice & Tone</a></li><li><a href="https://www.figma.com/">Figma</a> – a vector graphics editor and prototyping tool</li><li><a href="https://miro.com/">Miro</a> – a visual collaboration tool</li><li><a href="https://www.qualtrics.com/">Qualtrics</a> – Voice of the Customer tool</li><li><a href="https://userlist.com">Userlist</a> – Jane’s SaaS product</li><li>Follow Gene on <a href="https://www.linkedin.com/in/gene337/">LinkedIn</a></li><li>Become Gene’s mentee at<a href="https://adplist.org/mentors/gene-lee"> ADPList</a></li></ul><p>This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a> to get started.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 8 Jul 2022 08:51:51 +0000</pubDate>
      <author>jane@uibreakfast.com (Gene Lee, Jane Portman)</author>
      <link>https://uibreakfast.com/243-orchestrating-customer-experience-with-gene-lee</link>
      <content:encoded><![CDATA[<p>What is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice of the Customer data to prioritize roadmaps, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://mailchimp.com/">Mailchimp</a> – the popular email marketing platform</li><li><a href="https://www.razorfish.com/">Razorfish</a>, <a href="https://www.chase.com/">Chase</a>, <a href="https://www.scholastic.com/home">Scholastic</a>, <a href="https://www.playstation.com/en-us/">PlayStation</a> – Gene’s previous places of work</li><li><a href="https://uibreakfast.com/26-roger-dudler/">Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler</a></li><li><a href="https://styleguide.mailchimp.com/voice-and-tone/">Mailchimp's style guide on Voice & Tone</a></li><li><a href="https://www.figma.com/">Figma</a> – a vector graphics editor and prototyping tool</li><li><a href="https://miro.com/">Miro</a> – a visual collaboration tool</li><li><a href="https://www.qualtrics.com/">Qualtrics</a> – Voice of the Customer tool</li><li><a href="https://userlist.com">Userlist</a> – Jane’s SaaS product</li><li>Follow Gene on <a href="https://www.linkedin.com/in/gene337/">LinkedIn</a></li><li>Become Gene’s mentee at<a href="https://adplist.org/mentors/gene-lee"> ADPList</a></li></ul><p>This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a> to get started.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 243: Orchestrating Customer Experience with Gene Lee</itunes:title>
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      <title>BDTP. Survey-based Research Projects with Becky Lawlor</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/survey-based-research-projects-with-becky-lawlor/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://sparkifico.com/">Sparkifico</a> – Becky's research and content agency</li><li><a href="https://twitter.com/michelelinn">Michele Linn</a> – co-founder and chief strategy officer at <a href="https://mantisresearch.com/">Mantis Research</a></li><li><a href="https://www.pollfish.com/">Pollfish</a>, <a href="https://www.surveymonkey.com/">SurveyMonkey</a> – panel companies for consumer audiences</li><li><a href="https://www.helpareporter.com/">HARO</a>, <a href="https://helpab2bwriter.com/">Help a B2B Writer</a> – popular PR platforms</li><li><a href="https://www.alchemer.com/">Alchemer</a>, <a href="https://www.qualtrics.com/">Qualtrics</a> – popular survey tools</li><li><a href="http://quaid.cohmetrix.com/">QUAID</a> – an online tool that helps evaluate survey questions</li><li><a href="https://www.amazon.com/Questionnaire-Design-Structure-Material-Effective/dp/0749467797">Questionnaire Design</a> – a book by Ian Brace</li><li>Follow Becky on <a href="https://www.linkedin.com/in/beckylawlor/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 1 Jul 2022 14:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Becky Lawlor, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/survey-based-research-projects-with-becky-lawlor/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://sparkifico.com/">Sparkifico</a> – Becky's research and content agency</li><li><a href="https://twitter.com/michelelinn">Michele Linn</a> – co-founder and chief strategy officer at <a href="https://mantisresearch.com/">Mantis Research</a></li><li><a href="https://www.pollfish.com/">Pollfish</a>, <a href="https://www.surveymonkey.com/">SurveyMonkey</a> – panel companies for consumer audiences</li><li><a href="https://www.helpareporter.com/">HARO</a>, <a href="https://helpab2bwriter.com/">Help a B2B Writer</a> – popular PR platforms</li><li><a href="https://www.alchemer.com/">Alchemer</a>, <a href="https://www.qualtrics.com/">Qualtrics</a> – popular survey tools</li><li><a href="http://quaid.cohmetrix.com/">QUAID</a> – an online tool that helps evaluate survey questions</li><li><a href="https://www.amazon.com/Questionnaire-Design-Structure-Material-Effective/dp/0749467797">Questionnaire Design</a> – a book by Ian Brace</li><li>Follow Becky on <a href="https://www.linkedin.com/in/beckylawlor/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <title>Episode 242: Introducing Fun Into Your Work with Rafa Conde</title>
      <description><![CDATA[<p>How do we bring fun into our work and design? Our guest today is Rafa Conde, founding designer at Along Video. You’ll learn strategies on how to design freely within bounds, elements of design that contribute to delight, tips on how to manage time with the goal of enjoyment, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://along.video/">Along</a> — Rafa’s product</li><li><a href="https://uibreakfast.com/240-designing-for-play-delight-with-richard-ward/">Episode 240: Designing for Play & Delight with Richard Ward</a></li><li><a href="https://twitter.com/soffes">Sam Soffes</a>, <a href="https://twitter.com/superbryntendo">Bryn Jackson</a> — Rafa’s co-founders</li><li><a href="https://www.netlify.com/">Netlify</a>, <a href="https://github.com/">GitHub</a> — good examples of fun design</li><li><a href="https://www.amazon.com/Bringing-Up-B%C3%A9b%C3%A9-Discovers-Parenting/dp/0143122967">​​Bringing Up Bébé</a> — a book by Pamela Druckerman</li><li><a href="https://rafa.design/">rafa.design</a> — Rafa’s personal site</li><li><a href="https://handmirror.app/">Hand Mirror</a> — Rafa’s Mac App</li><li><a href="https://boobytrack.app/">Booby Track</a> — a breastfeeding app</li><li><a href="https://layout.fm/">Layout.fm</a> — Rafa’s podcast</li><li>Follow Rafa on <a href="https://twitter.com/rafahari">Twitter</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a></p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Tue, 28 Jun 2022 14:00:40 +0000</pubDate>
      <author>jane@uibreakfast.com (Rafa Conde, Jane Portman)</author>
      <link>https://uibreakfast.com/242-introducing-fun-into-your-work-with-rafa-conde/</link>
      <content:encoded><![CDATA[<p>How do we bring fun into our work and design? Our guest today is Rafa Conde, founding designer at Along Video. You’ll learn strategies on how to design freely within bounds, elements of design that contribute to delight, tips on how to manage time with the goal of enjoyment, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://along.video/">Along</a> — Rafa’s product</li><li><a href="https://uibreakfast.com/240-designing-for-play-delight-with-richard-ward/">Episode 240: Designing for Play & Delight with Richard Ward</a></li><li><a href="https://twitter.com/soffes">Sam Soffes</a>, <a href="https://twitter.com/superbryntendo">Bryn Jackson</a> — Rafa’s co-founders</li><li><a href="https://www.netlify.com/">Netlify</a>, <a href="https://github.com/">GitHub</a> — good examples of fun design</li><li><a href="https://www.amazon.com/Bringing-Up-B%C3%A9b%C3%A9-Discovers-Parenting/dp/0143122967">​​Bringing Up Bébé</a> — a book by Pamela Druckerman</li><li><a href="https://rafa.design/">rafa.design</a> — Rafa’s personal site</li><li><a href="https://handmirror.app/">Hand Mirror</a> — Rafa’s Mac App</li><li><a href="https://boobytrack.app/">Booby Track</a> — a breastfeeding app</li><li><a href="https://layout.fm/">Layout.fm</a> — Rafa’s podcast</li><li>Follow Rafa on <a href="https://twitter.com/rafahari">Twitter</a></li></ul><p>This episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at <a href="http://zeplin.io/?utm_campaign=partner_uibreakfast_podcast-june-2022">zeplin.io</a></p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 242: Introducing Fun Into Your Work with Rafa Conde</itunes:title>
      <itunes:author>Rafa Conde, Jane Portman</itunes:author>
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      <itunes:summary>How do we bring fun into our work and design? Our guest today is Rafa Conde, founding designer at Along Video. You’ll learn strategies on how to design freely within bounds, elements of design that contribute to delight, tips on how to manage time with the goal of enjoyment, and more.</itunes:summary>
      <itunes:subtitle>How do we bring fun into our work and design? Our guest today is Rafa Conde, founding designer at Along Video. You’ll learn strategies on how to design freely within bounds, elements of design that contribute to delight, tips on how to manage time with the goal of enjoyment, and more.</itunes:subtitle>
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      <title>BDTP. Google Analytics with Julian Juenemann</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/google-analytics-with-julian-juenemann/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://measureschool.com/">MeasureSchool</a> — Julian’s membership company</li><li><a href="https://mixpanel.com/">Mixpanel</a>, <a href="https://www.kissmetrics.io/">Kissmetrics</a>, <a href="https://amplitude.com/">Amplitude</a> — popular analytics tools</li><li><a href="https://developers.google.com/analytics/devguides/collection/ga4">GA4</a> — the new version of Google Analytics</li><li><a href="https://tagmanager.google.com/">Google Tag Manager</a>, <a href="https://datastudio.google.com/">Google Data Studio</a>, <a href="https://search.google.com/search-console/about">Google Search Console</a> — adjacent Google data products</li><li><a href="https://measureschool.com/measure-masters/">Measure Masters</a> — Julian’s MeasureSchool membership program</li><li>Subscribe to the MeasureSchool <a href="https://www.youtube.com/c/MeasureSchool">YouTube Channel</a></li><li>Follow Julian on <a href="https://twitter.com/jjanalytics">Twitter</a></li><li>Follow MeasureSchool on <a href="https://twitter.com/measureschool">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Wed, 22 Jun 2022 05:11:22 +0000</pubDate>
      <author>jane@uibreakfast.com (Julian Juenemann, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/google-analytics-with-julian-juenemann/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://measureschool.com/">MeasureSchool</a> — Julian’s membership company</li><li><a href="https://mixpanel.com/">Mixpanel</a>, <a href="https://www.kissmetrics.io/">Kissmetrics</a>, <a href="https://amplitude.com/">Amplitude</a> — popular analytics tools</li><li><a href="https://developers.google.com/analytics/devguides/collection/ga4">GA4</a> — the new version of Google Analytics</li><li><a href="https://tagmanager.google.com/">Google Tag Manager</a>, <a href="https://datastudio.google.com/">Google Data Studio</a>, <a href="https://search.google.com/search-console/about">Google Search Console</a> — adjacent Google data products</li><li><a href="https://measureschool.com/measure-masters/">Measure Masters</a> — Julian’s MeasureSchool membership program</li><li>Subscribe to the MeasureSchool <a href="https://www.youtube.com/c/MeasureSchool">YouTube Channel</a></li><li>Follow Julian on <a href="https://twitter.com/jjanalytics">Twitter</a></li><li>Follow MeasureSchool on <a href="https://twitter.com/measureschool">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Google Analytics with Julian Juenemann</itunes:title>
      <itunes:author>Julian Juenemann, Jane Portman</itunes:author>
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      <itunes:summary>How do we make the most of our data in Google Analytics? It’s free and extremely powerful, but also intimidating. In this episode, we talk to Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You&apos;ll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google&apos;s entire suite of data tools, and more.</itunes:summary>
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      <title>Episode 241: Life &amp; Death Design with Katie Swindler</title>
      <description><![CDATA[<p>How can we design effectively for stressful situations, like life and death ones? Our guest today is Katie Swindler, design strategist at Allstate. You’ll learn the role of human intuition in high-stress situations, how to use visuals and sounds in life and death design, what situations warrant special design decisions, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/life-and-death-design/">Life and Death Design</a> — Katie’s book</li><li><a href="https://www.allstate.com/">Allstate</a> — Katie’s place of work</li><li><a href="https://rosenfeldmedia.com/">Rosenfeld Media</a> — Katie’s publisher</li><li>“Sound Icons” — a chapter in Katie’s book</li><li><a href="https://www.amazon.com/Sources-Power-People-Make-Decisions/dp/0262611465">Sources of Power: How People Make Decisions</a> — a book by Gary Klein</li><li><a href="https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555">Thinking, Fast and Slow</a> — a book by Daniel Kahneman</li><li><a href="https://www.amazon.com/Humankind-Hopeful-History-Rutger-Bregman/dp/0316418536">Humankind: A Hopeful History</a> — a book by Rutger Bregman</li><li><a href="https://www.amazon.com/Conflict-Soldiers-Make-Impossible-Decisions/dp/0190623446">Conflict: How Soldiers Make Impossible Decisions</a> — a book by Neil D. Shortland</li><li>Follow Katie on <a href="https://twitter.com/KatieSwindlerUX">Twitter</a></li><li>Follow Katie on <a href="https://www.linkedin.com/in/katieswindler/">LinkedIn</a>Today’s Sponsor</li></ul><p>This episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at <a href="http://invisionapp.com/go/uibreakfast">invisionapp.com/go/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Sat, 11 Jun 2022 00:13:43 +0000</pubDate>
      <author>jane@uibreakfast.com (Katie Swindler, Jane Portman)</author>
      <link>https://uibreakfast.com/241-life-death-design-with-katie-swindler</link>
      <content:encoded><![CDATA[<p>How can we design effectively for stressful situations, like life and death ones? Our guest today is Katie Swindler, design strategist at Allstate. You’ll learn the role of human intuition in high-stress situations, how to use visuals and sounds in life and death design, what situations warrant special design decisions, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/life-and-death-design/">Life and Death Design</a> — Katie’s book</li><li><a href="https://www.allstate.com/">Allstate</a> — Katie’s place of work</li><li><a href="https://rosenfeldmedia.com/">Rosenfeld Media</a> — Katie’s publisher</li><li>“Sound Icons” — a chapter in Katie’s book</li><li><a href="https://www.amazon.com/Sources-Power-People-Make-Decisions/dp/0262611465">Sources of Power: How People Make Decisions</a> — a book by Gary Klein</li><li><a href="https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555">Thinking, Fast and Slow</a> — a book by Daniel Kahneman</li><li><a href="https://www.amazon.com/Humankind-Hopeful-History-Rutger-Bregman/dp/0316418536">Humankind: A Hopeful History</a> — a book by Rutger Bregman</li><li><a href="https://www.amazon.com/Conflict-Soldiers-Make-Impossible-Decisions/dp/0190623446">Conflict: How Soldiers Make Impossible Decisions</a> — a book by Neil D. Shortland</li><li>Follow Katie on <a href="https://twitter.com/KatieSwindlerUX">Twitter</a></li><li>Follow Katie on <a href="https://www.linkedin.com/in/katieswindler/">LinkedIn</a>Today’s Sponsor</li></ul><p>This episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at <a href="http://invisionapp.com/go/uibreakfast">invisionapp.com/go/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 241: Life &amp; Death Design with Katie Swindler</itunes:title>
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      <itunes:summary>How can we design effectively for stressful situations, like life and death ones? Our guest today is Katie Swindler, design strategist at Allstate. You’ll learn the role of human intuition in high-stress situations, how to use visuals and sounds in life and death design, what situations warrant special design decisions, and more.</itunes:summary>
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      <title>BDTP. Building Two-sided Marketplaces with John Doherty</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/building-two-sided-marketplaces-with-john-doherty/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.getcredo.com/">Credo</a> — John’s product, a marketplace for agencies</li><li><a href="https://editorninja.com/">EditorNinja</a> — John’s new company</li><li><a href="https://userlist.com/podcast/how-to-edit-content-with-kieran-tie/">How to Edit Content with Kieran Tie</a></li><li><a href="https://userlist.com/consultants/">Userlist Consultants Directory</a></li><li><a href="https://www.coldstart.com/">The Cold Start Problem</a> — book by Andy Chen</li><li><a href="https://userlist.com/podcast/email-automation-data-and-integrations-with-colin-nederkoorn/">Email Automation Data & Integrations with Colin Nederkoorn</a></li><li>Follow John on <a href="https://twitter.com/dohertyjf">Twitter</a></li><li>Email John at <a href="mailto:john@getcredo.com">john@getcredo.com </a> or <a href="mailto:john@editorninja.com">john@editorninja.com</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Sat, 4 Jun 2022 17:25:43 +0000</pubDate>
      <author>jane@uibreakfast.com (John Doherty, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/building-two-sided-marketplaces-with-john-doherty/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.getcredo.com/">Credo</a> — John’s product, a marketplace for agencies</li><li><a href="https://editorninja.com/">EditorNinja</a> — John’s new company</li><li><a href="https://userlist.com/podcast/how-to-edit-content-with-kieran-tie/">How to Edit Content with Kieran Tie</a></li><li><a href="https://userlist.com/consultants/">Userlist Consultants Directory</a></li><li><a href="https://www.coldstart.com/">The Cold Start Problem</a> — book by Andy Chen</li><li><a href="https://userlist.com/podcast/email-automation-data-and-integrations-with-colin-nederkoorn/">Email Automation Data & Integrations with Colin Nederkoorn</a></li><li>Follow John on <a href="https://twitter.com/dohertyjf">Twitter</a></li><li>Email John at <a href="mailto:john@getcredo.com">john@getcredo.com </a> or <a href="mailto:john@editorninja.com">john@editorninja.com</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Building Two-sided Marketplaces with John Doherty</itunes:title>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You&apos;ll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.</itunes:summary>
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      <title>Episode 240: Designing for Play &amp; Delight with Richard Ward</title>
      <description><![CDATA[<p>Can play and delight be an afterthought? Or must they be integral to a product from day one? Our guest today is Richard Ward, chief design officer at Otter.ai. You'll learn how to balance designing for delight and utility, how to bring joy to product users, ways to get design inspiration, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://otter.ai/">Otter.ai</a> — Richard’s place of work</li><li><a href="https://www.frog.co/">Frog Design</a>, <a href="https://www.metalab.com/">MetaLab</a> — famous design agencies</li><li><a href="https://www.donut.com/">Donut</a>, <a href="https://bonus.ly/">Bonusly</a> — examples of playful tools</li><li><a href="https://uibreakfast.com/91-meaningful-motion-ux-adrian-zumbrunnen/">Episode 91: Meaningful Motion in UX with Adrian Zumbrunnen</a></li><li><a href="https://pitch.com/">Pitch</a> — a presentation design tool</li><li><a href="https://dribbble.com/">Dribble</a>, <a href="https://www.producthunt.com/">Product Hunt</a>, <a href="https://designsprintkit.withgoogle.com/">Design Sprint Kit</a> — resources for design inspiration</li><li><a href="https://getoutline.org/">Outline</a> — Google’s tool for VPN</li><li><a href="https://pageflows.com/">Page Flows</a> — a collection of UX flows</li><li><a href="https://retool.com/">Retool</a> — a tool for quickly building internal tools</li><li><a href="https://otter.ai/careers">Careers</a> at Otter.ai</li><li>Otter.ai <a href="https://otter.ai/signup">free trial</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at <a href="http://invisionapp.com/go/uibreakfast">invisionapp.com/go/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Sat, 28 May 2022 00:45:33 +0000</pubDate>
      <author>jane@uibreakfast.com (Richard Ward, Jane Portman)</author>
      <link>https://uibreakfast.com/240-designing-for-play-delight-with-richard-ward</link>
      <content:encoded><![CDATA[<p>Can play and delight be an afterthought? Or must they be integral to a product from day one? Our guest today is Richard Ward, chief design officer at Otter.ai. You'll learn how to balance designing for delight and utility, how to bring joy to product users, ways to get design inspiration, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://otter.ai/">Otter.ai</a> — Richard’s place of work</li><li><a href="https://www.frog.co/">Frog Design</a>, <a href="https://www.metalab.com/">MetaLab</a> — famous design agencies</li><li><a href="https://www.donut.com/">Donut</a>, <a href="https://bonus.ly/">Bonusly</a> — examples of playful tools</li><li><a href="https://uibreakfast.com/91-meaningful-motion-ux-adrian-zumbrunnen/">Episode 91: Meaningful Motion in UX with Adrian Zumbrunnen</a></li><li><a href="https://pitch.com/">Pitch</a> — a presentation design tool</li><li><a href="https://dribbble.com/">Dribble</a>, <a href="https://www.producthunt.com/">Product Hunt</a>, <a href="https://designsprintkit.withgoogle.com/">Design Sprint Kit</a> — resources for design inspiration</li><li><a href="https://getoutline.org/">Outline</a> — Google’s tool for VPN</li><li><a href="https://pageflows.com/">Page Flows</a> — a collection of UX flows</li><li><a href="https://retool.com/">Retool</a> — a tool for quickly building internal tools</li><li><a href="https://otter.ai/careers">Careers</a> at Otter.ai</li><li>Otter.ai <a href="https://otter.ai/signup">free trial</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at <a href="http://invisionapp.com/go/uibreakfast">invisionapp.com/go/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 240: Designing for Play &amp; Delight with Richard Ward</itunes:title>
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      <title>BDTP. B2B Marketing Attribution with Steffen Hedebrandt</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/b2b-marketing-attribution-with-steffen-hedebrandt">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://dreamdata.io/">Dreamdata</a> — Steffen’s product</li><li><a href="https://www.trustpilot.com/">Trustpilot</a> — a popular review platform</li><li><a href="https://dreamdata.io/blog/b2b-go-to-market-benchmarks-2022">B2B go-to-market benchmarks 2022</a> — a study by Dreamdata</li><li><a href="https://www.hubspot.com/">HubSpot</a>, <a href="https://segment.com/">Segment</a> — marketplaces to list your product</li><li><a href="https://about.crunchbase.com/blog/what-is-an-ideal-customer-profile-and-how-do-you-create-one/">ICP</a> — ideal customer profile</li><li><a href="https://www.capterra.com/">Capterra</a>, <a href="https://www.g2.com/">G2</a> — other popular review sites</li><li>Follow Steffen on <a href="https://www.linkedin.com/in/steffenhedebrandt/">LinkedIn</a></li><li><a href="https://dreamdata.io/sign-up-free">Try Dreamdata for free</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Tue, 24 May 2022 10:35:51 +0000</pubDate>
      <author>jane@uibreakfast.com (Steffen Hedebrandt, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/b2b-marketing-attribution-with-steffen-hedebrandt">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://dreamdata.io/">Dreamdata</a> — Steffen’s product</li><li><a href="https://www.trustpilot.com/">Trustpilot</a> — a popular review platform</li><li><a href="https://dreamdata.io/blog/b2b-go-to-market-benchmarks-2022">B2B go-to-market benchmarks 2022</a> — a study by Dreamdata</li><li><a href="https://www.hubspot.com/">HubSpot</a>, <a href="https://segment.com/">Segment</a> — marketplaces to list your product</li><li><a href="https://about.crunchbase.com/blog/what-is-an-ideal-customer-profile-and-how-do-you-create-one/">ICP</a> — ideal customer profile</li><li><a href="https://www.capterra.com/">Capterra</a>, <a href="https://www.g2.com/">G2</a> — other popular review sites</li><li>Follow Steffen on <a href="https://www.linkedin.com/in/steffenhedebrandt/">LinkedIn</a></li><li><a href="https://dreamdata.io/sign-up-free">Try Dreamdata for free</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. B2B Marketing Attribution with Steffen Hedebrandt</itunes:title>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You&apos;ll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.</itunes:summary>
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      <title>Episode 239: Product Management for UX with Christian Crumlish</title>
      <description><![CDATA[<p>Can designers succeed in managing products? Is it a natural path forward? Our guest today is Christian Crumlish, product consultant and the author of Product Management for UX People. You'll learn how product managers benefit from UX knowledge, how and when startups should focus on their PM efforts, tips for learning product management as a designer, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/product-management-for-ux-people/">Product Management for UX People</a> — Christian’s new book</li><li><a href="https://twitter.com/ellenchisa">Ellen Chisa</a> — Christian’s role model</li><li><a href="https://en.wikipedia.org/wiki/Viral_marketing">Virality metric</a></li><li><a href="https://twitter.com/richmironov">Rich Mironov</a> — another of Christian’s mentors</li><li>Follow Christian on <a href="https://twitter.com/mediajunkie">Twitter</a></li><li>Follow Christian on <a href="https://www.linkedin.com/in/mediajunkie/">LinkedIn</a></li><li>Use promocode UIBREAKFAST0222 for a <a href="https://rosenfeldmedia.com/books/product-management-for-ux-people/">discount on Christian’s book</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at <a href="http://invisionapp.com/go/uibreakfast">invisionapp.com/go/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 13 May 2022 20:46:49 +0000</pubDate>
      <author>jane@uibreakfast.com (Christian Crumlish, Jane Portman)</author>
      <link>https://uibreakfast.com/239-product-management-for-ux-with-christian-crumlish</link>
      <content:encoded><![CDATA[<p>Can designers succeed in managing products? Is it a natural path forward? Our guest today is Christian Crumlish, product consultant and the author of Product Management for UX People. You'll learn how product managers benefit from UX knowledge, how and when startups should focus on their PM efforts, tips for learning product management as a designer, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/product-management-for-ux-people/">Product Management for UX People</a> — Christian’s new book</li><li><a href="https://twitter.com/ellenchisa">Ellen Chisa</a> — Christian’s role model</li><li><a href="https://en.wikipedia.org/wiki/Viral_marketing">Virality metric</a></li><li><a href="https://twitter.com/richmironov">Rich Mironov</a> — another of Christian’s mentors</li><li>Follow Christian on <a href="https://twitter.com/mediajunkie">Twitter</a></li><li>Follow Christian on <a href="https://www.linkedin.com/in/mediajunkie/">LinkedIn</a></li><li>Use promocode UIBREAKFAST0222 for a <a href="https://rosenfeldmedia.com/books/product-management-for-ux-people/">discount on Christian’s book</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at <a href="http://invisionapp.com/go/uibreakfast">invisionapp.com/go/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 239: Product Management for UX with Christian Crumlish</itunes:title>
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      <title>BDTP. SEO for B2B SaaS with Pawel Grabowski</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/seo-for-b2b-saas-with-pawel-grabowski/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://smashingcopy.com/">Smashing Copy</a> — Pawel’s SEO-focused Content Agency for SaaS</li><li><a href="https://userlist.com/podcast/link-building-strategy-with-alan-silvestri/">Link Building Strategy with Alan Silvestri</a></li><li>Follow Ruben Gamez on <a href="https://twitter.com/earthlingworks">Twitter</a> for SEO advice</li><li><a href="https://userlist.com/blog/positioning-overhaul/">How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist</a></li><li><a href="https://www.semrush.com/">SEMrush</a>, <a href="https://search.google.com/search-console/about">Google Search Console</a>, <a href="https://www.accuranker.com/">AccuRanker</a> — SEO tools Pawel uses</li><li><a href="https://www.semrush.com/blog/topic-clusters/">Topic clusters</a> — pieces of content arranged around a central theme</li><li>Book a call with Pawel at <a href="https://smashingcopy.com/about/">Smashing Copy</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 6 May 2022 23:40:19 +0000</pubDate>
      <author>jane@uibreakfast.com (Pawel Grabowski, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/seo-for-b2b-saas-with-pawel-grabowski/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://smashingcopy.com/">Smashing Copy</a> — Pawel’s SEO-focused Content Agency for SaaS</li><li><a href="https://userlist.com/podcast/link-building-strategy-with-alan-silvestri/">Link Building Strategy with Alan Silvestri</a></li><li>Follow Ruben Gamez on <a href="https://twitter.com/earthlingworks">Twitter</a> for SEO advice</li><li><a href="https://userlist.com/blog/positioning-overhaul/">How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist</a></li><li><a href="https://www.semrush.com/">SEMrush</a>, <a href="https://search.google.com/search-console/about">Google Search Console</a>, <a href="https://www.accuranker.com/">AccuRanker</a> — SEO tools Pawel uses</li><li><a href="https://www.semrush.com/blog/topic-clusters/">Topic clusters</a> — pieces of content arranged around a central theme</li><li>Book a call with Pawel at <a href="https://smashingcopy.com/about/">Smashing Copy</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. SEO for B2B SaaS with Pawel Grabowski</itunes:title>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You&apos;ll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You&apos;ll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.</itunes:subtitle>
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      <title>Episode 238: The Allied Team Model with Anthony Armendariz</title>
      <description><![CDATA[<p>Today we explore “the allied teams” model, which combines the benefits of a design agency and an in-house team. Our guest is Anthony Armendariz, co-founder and head of design at Funsize. You'll learn how Anthony finds designers in a competitive hiring landscape, why enterprise clients still value agency work, what team structures work best within large companies, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.funsize.co/">Funsize</a> — Anthony’s design agency</li><li><a href="https://www.funsize.co/ventures">Funsize Ventures</a> — Anthony’s design-for-equity partnerships</li><li><a href="https://uibreakfast.com/228-design-advisory-with-brian-lovin/">Episode 228: Design Advisory with Brian Lovin</a></li><li><a href="https://generalassemb.ly/">General Assembly</a>, <a href="https://get.designlab.com/">Designlab</a> — famous design bootcamps</li><li>Listen to <a href="https://www.funsize.co/hustle">The Hustle Podcast</a></li><li>Follow Funsize on <a href="https://www.instagram.com/funsizeco/">Instagram</a></li><li>Follow Anthony on <a href="https://twitter.com/favoriteshape">Twitter</a></li><li>Follow Anthony on <a href="https://www.linkedin.com/in/anthonyarmendariz/">LinkedIn</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at <a href="https://www.invisionapp.com/">invisionapp.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 29 Apr 2022 21:52:47 +0000</pubDate>
      <author>jane@uibreakfast.com (Anthony Armendariz, Jane Portman)</author>
      <link>https://uibreakfast.com/238-the-allied-team-model-with-anthony-armendariz</link>
      <content:encoded><![CDATA[<p>Today we explore “the allied teams” model, which combines the benefits of a design agency and an in-house team. Our guest is Anthony Armendariz, co-founder and head of design at Funsize. You'll learn how Anthony finds designers in a competitive hiring landscape, why enterprise clients still value agency work, what team structures work best within large companies, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.funsize.co/">Funsize</a> — Anthony’s design agency</li><li><a href="https://www.funsize.co/ventures">Funsize Ventures</a> — Anthony’s design-for-equity partnerships</li><li><a href="https://uibreakfast.com/228-design-advisory-with-brian-lovin/">Episode 228: Design Advisory with Brian Lovin</a></li><li><a href="https://generalassemb.ly/">General Assembly</a>, <a href="https://get.designlab.com/">Designlab</a> — famous design bootcamps</li><li>Listen to <a href="https://www.funsize.co/hustle">The Hustle Podcast</a></li><li>Follow Funsize on <a href="https://www.instagram.com/funsizeco/">Instagram</a></li><li>Follow Anthony on <a href="https://twitter.com/favoriteshape">Twitter</a></li><li>Follow Anthony on <a href="https://www.linkedin.com/in/anthonyarmendariz/">LinkedIn</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at <a href="https://www.invisionapp.com/">invisionapp.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 238: The Allied Team Model with Anthony Armendariz</itunes:title>
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      <itunes:summary>Today we explore “the allied teams” model, which combines the benefits of a design agency and an in-house team. Our guest is Anthony Armendariz, co-founder and head of design at Funsize. You&apos;ll learn how Anthony finds designers in a competitive hiring landscape, why enterprise clients still value agency work, what team structures work best within large companies, and more.</itunes:summary>
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      <title>BDTP. Link Building Strategy with Alan Silvestri</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/link-building-strategy-with-alan-silvestri/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://mygrowthgorilla.com/">Growth Gorilla</a> — Alan’s company</li><li><a href="https://ahrefs.com/">Ahrefs</a>, <a href="https://majestic.com/">Majestic SEO</a> — tools for link analysis</li><li><a href="https://www.helpareporter.com/">HARO</a>, <a href="https://helpab2bwriter.com/">Help a B2B Writer</a> — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink)</li><li>Follow Alan on <a href="https://twitter.com/AlanGGorilla">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 22 Apr 2022 23:40:01 +0000</pubDate>
      <author>jane@uibreakfast.com (Alan Silvestri, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/link-building-strategy-with-alan-silvestri/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://mygrowthgorilla.com/">Growth Gorilla</a> — Alan’s company</li><li><a href="https://ahrefs.com/">Ahrefs</a>, <a href="https://majestic.com/">Majestic SEO</a> — tools for link analysis</li><li><a href="https://www.helpareporter.com/">HARO</a>, <a href="https://helpab2bwriter.com/">Help a B2B Writer</a> — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink)</li><li>Follow Alan on <a href="https://twitter.com/AlanGGorilla">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Link Building Strategy with Alan Silvestri</itunes:title>
      <itunes:author>Alan Silvestri, Jane Portman</itunes:author>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You&apos;ll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You&apos;ll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.</itunes:subtitle>
      <itunes:keywords>seo links, link-building, seo strategy, saas seo, saas link-building</itunes:keywords>
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      <title>Episode 237: UX Writing vs. Content Design with Yuval Keshtcher</title>
      <description><![CDATA[<p>Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://uxwritinghub.com/">UX Writing Hub</a> — Yuval’s educational platform</li><li><a href="https://uibreakfast.com/134-ux-writing-with-yuval-keshtcher/">Episode 134: UX Writing with Yuval Keshtcher</a></li><li><a href="https://uibreakfast.com/155-writing-microcopy-with-yael-ben-david/">Episode 155: Writing Microcopy with Yael Ben-David</a></li><li><a href="https://uxwritinghub.com/ux-writing-vs-content-design/">UX Writing vs. Content Design</a></li><li><a href="https://smashingcopy.com/">Smashing Copy</a> — SEO consultancy, also doing “content strategy”</li><li><a href="https://bradfrost.com/blog/post/atomic-web-design/">Atomic Design</a> — a book by Brad Frost</li><li><a href="https://www.sketch.com/">Sketch</a>, <a href="https://www.adobe.com/products/xd.html">Adobe XD</a>, <a href="https://www.figma.com/">Figma</a> — popular design tools</li><li><a href="https://contentdesign.intuit.com/">Intuit’s content design system</a></li><li><a href="https://uxwritinghub.com/content-style-guides/">Top 16 Content Style Guides 2022 (and How to Use Them)</a></li><li><a href="https://styleguide.mailchimp.com/">Mailchimp content style guide</a></li><li><a href="https://monzo.com/tone-of-voice/">Monzo content style guide by Harry Ashbridge</a></li><li><a href="https://torreypodmajersky.com/strategic-writing-for-ux/">Strategic Writing for UX</a> — a book by Torrey Podmajersky</li><li><a href="https://www.amazon.com/Content-design-Sarah-Richards/dp/1527209180">Content Design</a> — a book by Sarah Richards</li><li><a href="https://www.microcopybook.com/">Microcopy: The Complete Guide</a> — a book by Kinneret Yifrah</li><li><a href="http://www.nicelysaid.co/">Nicely Said: Writing for the Web with Style and Purpose</a> — a book by Nicole Fenton and Kate Kiefer Lee</li><li><a href="https://medium.com/user-experience-design-1/about">UX Collective on Medium</a></li><li><a href="https://www.amazon.com/Measure-What-Matters-Google-Foundation-ebook/dp/B078FZ9SYB/ref=sr_1_1?gclid=Cj0KCQjwjN-SBhCkARIsACsrBz4rbRpw7_3xVAj8Uxci95ELEt_NKG-KCBt2Sx2Iz_LXtcshI0tSUa0aArYXEALw_wcB&hvadid=397160563652&hvdev=c&hvlocphy=9007275&hvnetw=g&hvqmt=b&hvrand=16353776502444246251&hvtargid=kwd-600699507527&hydadcr=15255_9600107&keywords=measure+what+matters&qid=1649977803&sr=8-1">Measure What Matters</a> — a book by John Doerr</li><li><a href="https://course.uxwritinghub.com/free_course">UX Writing Hub Free Course</a></li><li><a href="https://podcasts.apple.com/us/podcast/writers-in-tech/id1467160757">Writers in Tech podcast</a></li><li><a href="https://uxwritinghub.com/blog/">UX Writing Hub blog </a></li><li><a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_1?gclid=Cj0KCQjwjN-SBhCkARIsACsrBz52XVo4B0xAGBZxxMsWyuN8aHHmH_xjwisXl7YhILWgl_xJbHtmB2oaArn5EALw_wcB&hvadid=490238626735&hvdev=c&hvlocphy=9007275&hvnetw=g&hvqmt=e&hvrand=14318770685093840667&hvtargid=kwd-5879857053&hydadcr=24656_13446922&keywords=dont%27+make+me+think&qid=1649995303&sr=8-1">Don’t Make Me Think</a> — a book by Steve Krug</li><li><a href="https://www.oreilly.com/library/view/just-enough-research/9781492018032/">Just Enough Research</a> — a book by Erika Hall</li><li><a href="https://danariely.com/books/predictably-irrational/">Predictably Irrational</a> — a book by Dan Ariely</li><li><a href="https://www.amazon.com/Nudge-Final-Richard-H-Thaler-ebook/dp/B0946MV5SV/ref=sr_1_1?gclid=Cj0KCQjwjN-SBhCkARIsACsrBz6KijMaQu0ErDJmwq6qYkrPteJUBaAHz6pkADGsD2Cb2ZBm-KyhQwMaAsTrEALw_wcB&hvadid=241602288612&hvdev=c&hvlocphy=9007275&hvnetw=g&hvqmt=e&hvrand=9445293471868334817&hvtargid=kwd-507978581752&hydadcr=22533_10353821&keywords=the+nudge+book&qid=1649998505&sr=8-1">Nudge</a> — a book by Richard Thaler</li><li><a href="https://www.nirandfar.com/how-to-manufacture-desire/">The Hook</a> — a model by Nir Eyal</li><li><a href="https://www.nngroup.com/">Nielsen Norman Group</a> —  world leaders in research-based user experience</li><li><a href="https://uxwritinghub.com/join-the-ux-writing-academy/">The UX Writing Academy</a></li><li>Follow Yuval on <a href="https://twitter.com/KeshYuval">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Tue, 19 Apr 2022 00:38:32 +0000</pubDate>
      <author>jane@uibreakfast.com (Yuval Keshtcher, Jane Portman)</author>
      <link>https://uibreakfast.com/237-ux-writing-vs-content-design-with-yuval-keshtcher</link>
      <content:encoded><![CDATA[<p>Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://uxwritinghub.com/">UX Writing Hub</a> — Yuval’s educational platform</li><li><a href="https://uibreakfast.com/134-ux-writing-with-yuval-keshtcher/">Episode 134: UX Writing with Yuval Keshtcher</a></li><li><a href="https://uibreakfast.com/155-writing-microcopy-with-yael-ben-david/">Episode 155: Writing Microcopy with Yael Ben-David</a></li><li><a href="https://uxwritinghub.com/ux-writing-vs-content-design/">UX Writing vs. Content Design</a></li><li><a href="https://smashingcopy.com/">Smashing Copy</a> — SEO consultancy, also doing “content strategy”</li><li><a href="https://bradfrost.com/blog/post/atomic-web-design/">Atomic Design</a> — a book by Brad Frost</li><li><a href="https://www.sketch.com/">Sketch</a>, <a href="https://www.adobe.com/products/xd.html">Adobe XD</a>, <a href="https://www.figma.com/">Figma</a> — popular design tools</li><li><a href="https://contentdesign.intuit.com/">Intuit’s content design system</a></li><li><a href="https://uxwritinghub.com/content-style-guides/">Top 16 Content Style Guides 2022 (and How to Use Them)</a></li><li><a href="https://styleguide.mailchimp.com/">Mailchimp content style guide</a></li><li><a href="https://monzo.com/tone-of-voice/">Monzo content style guide by Harry Ashbridge</a></li><li><a href="https://torreypodmajersky.com/strategic-writing-for-ux/">Strategic Writing for UX</a> — a book by Torrey Podmajersky</li><li><a href="https://www.amazon.com/Content-design-Sarah-Richards/dp/1527209180">Content Design</a> — a book by Sarah Richards</li><li><a href="https://www.microcopybook.com/">Microcopy: The Complete Guide</a> — a book by Kinneret Yifrah</li><li><a href="http://www.nicelysaid.co/">Nicely Said: Writing for the Web with Style and Purpose</a> — a book by Nicole Fenton and Kate Kiefer Lee</li><li><a href="https://medium.com/user-experience-design-1/about">UX Collective on Medium</a></li><li><a href="https://www.amazon.com/Measure-What-Matters-Google-Foundation-ebook/dp/B078FZ9SYB/ref=sr_1_1?gclid=Cj0KCQjwjN-SBhCkARIsACsrBz4rbRpw7_3xVAj8Uxci95ELEt_NKG-KCBt2Sx2Iz_LXtcshI0tSUa0aArYXEALw_wcB&hvadid=397160563652&hvdev=c&hvlocphy=9007275&hvnetw=g&hvqmt=b&hvrand=16353776502444246251&hvtargid=kwd-600699507527&hydadcr=15255_9600107&keywords=measure+what+matters&qid=1649977803&sr=8-1">Measure What Matters</a> — a book by John Doerr</li><li><a href="https://course.uxwritinghub.com/free_course">UX Writing Hub Free Course</a></li><li><a href="https://podcasts.apple.com/us/podcast/writers-in-tech/id1467160757">Writers in Tech podcast</a></li><li><a href="https://uxwritinghub.com/blog/">UX Writing Hub blog </a></li><li><a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_1?gclid=Cj0KCQjwjN-SBhCkARIsACsrBz52XVo4B0xAGBZxxMsWyuN8aHHmH_xjwisXl7YhILWgl_xJbHtmB2oaArn5EALw_wcB&hvadid=490238626735&hvdev=c&hvlocphy=9007275&hvnetw=g&hvqmt=e&hvrand=14318770685093840667&hvtargid=kwd-5879857053&hydadcr=24656_13446922&keywords=dont%27+make+me+think&qid=1649995303&sr=8-1">Don’t Make Me Think</a> — a book by Steve Krug</li><li><a href="https://www.oreilly.com/library/view/just-enough-research/9781492018032/">Just Enough Research</a> — a book by Erika Hall</li><li><a href="https://danariely.com/books/predictably-irrational/">Predictably Irrational</a> — a book by Dan Ariely</li><li><a href="https://www.amazon.com/Nudge-Final-Richard-H-Thaler-ebook/dp/B0946MV5SV/ref=sr_1_1?gclid=Cj0KCQjwjN-SBhCkARIsACsrBz6KijMaQu0ErDJmwq6qYkrPteJUBaAHz6pkADGsD2Cb2ZBm-KyhQwMaAsTrEALw_wcB&hvadid=241602288612&hvdev=c&hvlocphy=9007275&hvnetw=g&hvqmt=e&hvrand=9445293471868334817&hvtargid=kwd-507978581752&hydadcr=22533_10353821&keywords=the+nudge+book&qid=1649998505&sr=8-1">Nudge</a> — a book by Richard Thaler</li><li><a href="https://www.nirandfar.com/how-to-manufacture-desire/">The Hook</a> — a model by Nir Eyal</li><li><a href="https://www.nngroup.com/">Nielsen Norman Group</a> —  world leaders in research-based user experience</li><li><a href="https://uxwritinghub.com/join-the-ux-writing-academy/">The UX Writing Academy</a></li><li>Follow Yuval on <a href="https://twitter.com/KeshYuval">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 237: UX Writing vs. Content Design with Yuval Keshtcher</itunes:title>
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      <title>BDTP. Conversion Copywriting with Chris Silvestri</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/conversion-copywriting-with-chris-silvestri/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://christophersilvestri.com/">Conversion Alchemy</a> — Chris’s copywriting and design business</li><li><a href="https://twitter.com/quinnzeda">Quinn Zeda</a> — founder of Conversion Crimes</li><li><a href="https://clickup.com/">ClickUp</a> — an example of a cohesive experience</li><li><a href="https://www.hotjar.com/">Hotjar</a>, <a href="https://www.smartlook.com/">Smartlook</a> — tools for measuring user behavior</li><li><a href="https://clickup.com/">ClickUp</a>, <a href="https://balsamiq.com/">Balsamiq</a> — examples of great blog design</li><li><a href="https://baymard.com/">Baymard Institute</a> — group that has research on usability studies</li><li><a href="https://copyhackers.com/">Copyhackers</a> — a popular resource for conversion copywriters</li><li><a href="https://meclabs.com/">MECLABS Institute </a>— resource for understanding buying behavior</li><li><a href="https://christophersilvestri.com/newsletter/">Conversion Alchemy Journal</a> — Chris’s daily newsletter </li><li>Follow Chris on <a href="https://twitter.com/SilvestriChris">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 8 Apr 2022 23:52:48 +0000</pubDate>
      <author>jane@uibreakfast.com (Chris Silvestri, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/conversion-copywriting-with-chris-silvestri/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://christophersilvestri.com/">Conversion Alchemy</a> — Chris’s copywriting and design business</li><li><a href="https://twitter.com/quinnzeda">Quinn Zeda</a> — founder of Conversion Crimes</li><li><a href="https://clickup.com/">ClickUp</a> — an example of a cohesive experience</li><li><a href="https://www.hotjar.com/">Hotjar</a>, <a href="https://www.smartlook.com/">Smartlook</a> — tools for measuring user behavior</li><li><a href="https://clickup.com/">ClickUp</a>, <a href="https://balsamiq.com/">Balsamiq</a> — examples of great blog design</li><li><a href="https://baymard.com/">Baymard Institute</a> — group that has research on usability studies</li><li><a href="https://copyhackers.com/">Copyhackers</a> — a popular resource for conversion copywriters</li><li><a href="https://meclabs.com/">MECLABS Institute </a>— resource for understanding buying behavior</li><li><a href="https://christophersilvestri.com/newsletter/">Conversion Alchemy Journal</a> — Chris’s daily newsletter </li><li>Follow Chris on <a href="https://twitter.com/SilvestriChris">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Conversion Copywriting with Chris Silvestri</itunes:title>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You&apos;ll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.</itunes:summary>
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      <title>Episode 236: Customer Development with Michele Hansen</title>
      <description><![CDATA[<p>How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://deployempathy.com/">Deploy Empathy</a> — Michele’s book</li><li><a href="https://softwaresocial.dev/">Software Social</a> — Michele’s podcast</li><li><a href="http://momtestbook.com/">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://www.cindyalvarez.com/lean-customer-development/">Lean Customer Development</a> — a book by Cindy Alvarez</li><li><a href="https://portigal.com/Books/interviewing-users/">Interviewing Users</a> — a book by Steve Portigal</li><li>Follow Michele on <a href="https://twitter.com/mjwhansen">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Tue, 5 Apr 2022 01:55:19 +0000</pubDate>
      <author>jane@uibreakfast.com (Michele Hansen, Jane Portman)</author>
      <link>https://uibreakfast.com/236-customer-development-with-michele-hansen/</link>
      <content:encoded><![CDATA[<p>How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://deployempathy.com/">Deploy Empathy</a> — Michele’s book</li><li><a href="https://softwaresocial.dev/">Software Social</a> — Michele’s podcast</li><li><a href="http://momtestbook.com/">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://www.cindyalvarez.com/lean-customer-development/">Lean Customer Development</a> — a book by Cindy Alvarez</li><li><a href="https://portigal.com/Books/interviewing-users/">Interviewing Users</a> — a book by Steve Portigal</li><li>Follow Michele on <a href="https://twitter.com/mjwhansen">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 236: Customer Development with Michele Hansen</itunes:title>
      <itunes:author>Michele Hansen, Jane Portman</itunes:author>
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      <title>Episode 235: UX Hiring with Sarah Doody</title>
      <description><![CDATA[<p>How can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You'll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more.<i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/fec454e4-73ef-4ec2-bf11-ab594c7c6b22/audio/b11a7fa2-a8a4-4c85-97c3-34b69c497fe3/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.uxportfolioformula.com/career-strategy-lab-apply/">Career Strategy Lab</a> — Sarah’s six month UX career accelerator</li><li><a href="https://uibreakfast.com/42-hiring-ux-positions-sarah-doody/">Episode 42: Hiring for UX Positions with Sarah Doody</a></li><li><a href="https://www.shopify.com/">Shopify</a>, <a href="https://gusto.com/">Gusto</a> — examples of companies who build reputations as employers</li><li><a href="https://articles.uie.com/is_there_surgeon/">Help! Is There a Cardiothoracic Surgeon in the Room?</a> — an article by Jared Spool on T-shaped professionals</li><li><a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_1?gclid=CjwKCAjw_tWRBhAwEiwALxFPodIiURN1Tn7hlfCp-vOgRFeDmrqT9REhhX4NABaPQPFny01_C7-dEhoCZJgQAvD_BwE&hvadid=174218217352&hvdev=c&hvlocphy=9007372&hvnetw=g&hvqmt=e&hvrand=7102278706756350375&hvtargid=kwd-131266562&hydadcr=24656_9648981&keywords=don%27t+make+me+think&qid=1647720582&sr=8-1">Don’t Make Me Think</a> — a book by Steve Krug</li><li>Follow Sarah on <a href="https://twitter.com/CasJam">Twitter</a></li><li>Follow Sarah on <a href="https://www.instagram.com/sarahdoodyux/">Instagram</a></li><li>Subscribe to Sarah on <a href="https://www.youtube.com/c/SarahDoody">YouTube</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 21 Mar 2022 09:19:51 +0000</pubDate>
      <author>jane@uibreakfast.com (Sarah Doody, Jane Portman)</author>
      <link>https://uibreakfast.com/235-ux-hiring-with-sarah-doody</link>
      <content:encoded><![CDATA[<p>How can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You'll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more.<i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/fec454e4-73ef-4ec2-bf11-ab594c7c6b22/audio/b11a7fa2-a8a4-4c85-97c3-34b69c497fe3/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.uxportfolioformula.com/career-strategy-lab-apply/">Career Strategy Lab</a> — Sarah’s six month UX career accelerator</li><li><a href="https://uibreakfast.com/42-hiring-ux-positions-sarah-doody/">Episode 42: Hiring for UX Positions with Sarah Doody</a></li><li><a href="https://www.shopify.com/">Shopify</a>, <a href="https://gusto.com/">Gusto</a> — examples of companies who build reputations as employers</li><li><a href="https://articles.uie.com/is_there_surgeon/">Help! Is There a Cardiothoracic Surgeon in the Room?</a> — an article by Jared Spool on T-shaped professionals</li><li><a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_1?gclid=CjwKCAjw_tWRBhAwEiwALxFPodIiURN1Tn7hlfCp-vOgRFeDmrqT9REhhX4NABaPQPFny01_C7-dEhoCZJgQAvD_BwE&hvadid=174218217352&hvdev=c&hvlocphy=9007372&hvnetw=g&hvqmt=e&hvrand=7102278706756350375&hvtargid=kwd-131266562&hydadcr=24656_9648981&keywords=don%27t+make+me+think&qid=1647720582&sr=8-1">Don’t Make Me Think</a> — a book by Steve Krug</li><li>Follow Sarah on <a href="https://twitter.com/CasJam">Twitter</a></li><li>Follow Sarah on <a href="https://www.instagram.com/sarahdoodyux/">Instagram</a></li><li>Subscribe to Sarah on <a href="https://www.youtube.com/c/SarahDoody">YouTube</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 235: UX Hiring with Sarah Doody</itunes:title>
      <itunes:author>Sarah Doody, Jane Portman</itunes:author>
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      <itunes:summary>How can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You&apos;ll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more.</itunes:summary>
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      <title>Episode 234: Asynchronous Communication with Brian Casel</title>
      <description><![CDATA[<p>How can asynchronous conversations help us achieve work goals? Our guest today is Brian Casel, founder of ZipMessage. You'll learn why async is so important for remote workers, how it can improve your hiring process, where realtime calls still work better, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/fd74d442-29ea-417d-8b64-fdc694d869bd/audio/e0ac860c-3f0d-47cf-a3ed-028b3c9bd1a6/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://zipmessage.com/">ZipMessage</a> — Brian’s product, a tool for asynchronous communication</li><li><a href="https://audienceops.com/">Audience Ops</a>, <a href="https://processkit.com/">ProcessKit</a> — Brian’s previous products</li><li><a href="https://uibreakfast.com/85-validating-saas-product-brian-casel/">Episode 85: Validating Your SaaS Product with Brian Casel</a></li><li><a href="https://briancasel.com/2021-recap">2021, a 'shake-up' year</a></li><li><a href="https://capitalg.com/insights/return-to-office-how-stripe-manages-remote-hybrid-work-and-culture/">How Stripe Manages Remote & Hybrid Work and Culture</a></li><li><a href="https://basecamp.com/">Basecamp</a>, <a href="https://tailwindcss.com/">Tailwind CSS</a>, <a href="https://userlist.com/">Userlist</a>, <a href="https://savvycal.com/">SavvyCal</a> — several product inspirations for Brian</li><li><a href="https://uibreakfast.com/154-refactoring-ui-with-adam-wathan-and-steve-schoger/">Episode 154: Refactoring UI with Adam Wathan and Steve Schoger</a></li><li>Send Brian a <a href="https://zipmessage.com/brian">ZipMessage</a></li><li>Follow Brian on <a href="https://twitter.com/CasJam">Twitter</a></li><li><a href="https://bootstrappedweb.com/">Bootstrapped Web</a> — Brian’s podcast with Jordan Gal</li><li><a href="https://briancasel.com/podcasts#">Open Threads</a> — Brian’s personal podcast</li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Wed, 9 Mar 2022 01:09:43 +0000</pubDate>
      <author>jane@uibreakfast.com (Brian Casel, Jane Portman)</author>
      <link>https://uibreakfast.com/234-asynchronous-communication-with-brian-casel</link>
      <content:encoded><![CDATA[<p>How can asynchronous conversations help us achieve work goals? Our guest today is Brian Casel, founder of ZipMessage. You'll learn why async is so important for remote workers, how it can improve your hiring process, where realtime calls still work better, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/fd74d442-29ea-417d-8b64-fdc694d869bd/audio/e0ac860c-3f0d-47cf-a3ed-028b3c9bd1a6/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://zipmessage.com/">ZipMessage</a> — Brian’s product, a tool for asynchronous communication</li><li><a href="https://audienceops.com/">Audience Ops</a>, <a href="https://processkit.com/">ProcessKit</a> — Brian’s previous products</li><li><a href="https://uibreakfast.com/85-validating-saas-product-brian-casel/">Episode 85: Validating Your SaaS Product with Brian Casel</a></li><li><a href="https://briancasel.com/2021-recap">2021, a 'shake-up' year</a></li><li><a href="https://capitalg.com/insights/return-to-office-how-stripe-manages-remote-hybrid-work-and-culture/">How Stripe Manages Remote & Hybrid Work and Culture</a></li><li><a href="https://basecamp.com/">Basecamp</a>, <a href="https://tailwindcss.com/">Tailwind CSS</a>, <a href="https://userlist.com/">Userlist</a>, <a href="https://savvycal.com/">SavvyCal</a> — several product inspirations for Brian</li><li><a href="https://uibreakfast.com/154-refactoring-ui-with-adam-wathan-and-steve-schoger/">Episode 154: Refactoring UI with Adam Wathan and Steve Schoger</a></li><li>Send Brian a <a href="https://zipmessage.com/brian">ZipMessage</a></li><li>Follow Brian on <a href="https://twitter.com/CasJam">Twitter</a></li><li><a href="https://bootstrappedweb.com/">Bootstrapped Web</a> — Brian’s podcast with Jordan Gal</li><li><a href="https://briancasel.com/podcasts#">Open Threads</a> — Brian’s personal podcast</li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 234: Asynchronous Communication with Brian Casel</itunes:title>
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      <title>BDTP. Building in Public with Noah Bragg</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/building-in-public-with-noah-bragg/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://potion.so/">Potion</a> — Noah’s product</li><li><a href="https://www.notion.so/">Notion</a> — a popular knowledge management tool</li><li><a href="https://twitter.com/mijustin">Justin Jackson</a> of <a href="https://twitter.com/transistorfm">Transistor</a> and <a href="https://twitter.com/megamaker">Megamaker</a>, <a href="https://twitter.com/damengchen">Damien Chen</a> of <a href="https://testimonial.to/">Testimonial</a>, <a href="https://twitter.com/KennethCassel">Kenneth Cassel</a> of <a href="https://www.vim.so/">Vim.so</a>, <a href="https://twitter.com/TheBuilderJR">JR</a> of <a href="https://flurly.com/">Flurly</a> — examples of those building in public</li><li><a href="https://www.youtube.com/c/NoahBragg">Noah’s YouTube Channel</a></li><li><a href="http://www.telestream.net/screenflow/overview.htm">ScreenFlow</a> — a video editing tool</li><li><a href="https://twitter.com/NotionHQ">Twitter Notion Community</a></li><li><a href="https://www.facebook.com/NotionHQ">Notion’s Facebook group</a></li><li>Follow Noah on <a href="https://twitter.com/noahwbragg">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 25 Feb 2022 23:36:59 +0000</pubDate>
      <author>jane@uibreakfast.com (Noah Bragg, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/building-in-public-with-noah-bragg/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://potion.so/">Potion</a> — Noah’s product</li><li><a href="https://www.notion.so/">Notion</a> — a popular knowledge management tool</li><li><a href="https://twitter.com/mijustin">Justin Jackson</a> of <a href="https://twitter.com/transistorfm">Transistor</a> and <a href="https://twitter.com/megamaker">Megamaker</a>, <a href="https://twitter.com/damengchen">Damien Chen</a> of <a href="https://testimonial.to/">Testimonial</a>, <a href="https://twitter.com/KennethCassel">Kenneth Cassel</a> of <a href="https://www.vim.so/">Vim.so</a>, <a href="https://twitter.com/TheBuilderJR">JR</a> of <a href="https://flurly.com/">Flurly</a> — examples of those building in public</li><li><a href="https://www.youtube.com/c/NoahBragg">Noah’s YouTube Channel</a></li><li><a href="http://www.telestream.net/screenflow/overview.htm">ScreenFlow</a> — a video editing tool</li><li><a href="https://twitter.com/NotionHQ">Twitter Notion Community</a></li><li><a href="https://www.facebook.com/NotionHQ">Notion’s Facebook group</a></li><li>Follow Noah on <a href="https://twitter.com/noahwbragg">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Building in Public with Noah Bragg</itunes:title>
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      <title>Episode 233: Demystifying Product Funnels with Rachel Obstler</title>
      <description><![CDATA[<p>What do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You'll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/56c79507-c686-45ac-bbd1-10e96b940517/audio/0abe1076-70df-470a-91ec-25e954a63816/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://heap.io/">Heap</a> — Rachel’s place of work, a product analytics tool</li><li><a href="https://uibreakfast.com/bdtp-driving-behavior-change-with-ashutosh-priyadarshy/">Better Done Than Perfect. Driving Behavior Change with Ashutosh Priyadarshy</a></li><li><a href="https://heap.io/platform/journey-maps">Heap’s Alternate Paths Feature</a></li><li>OpenView’s <a href="https://openviewpartners.com/product-led-growth">resources</a> on product-led growth</li><li><a href="https://heap.io/resources/ebooks-whitepapers/digital-experience-insights-report-installment-2">Heap’s Digital Experience Insights Report</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Zeplin. It lets designers spend more time on design, less time on prepping design files for the team. With Zeplin Flows, effortlessly build user journeys with native connectors, flow groups, and text labels, no more maintaining extra layers in your design tool. Zeplin gets the entire team on the same page with exactly what they need to build. It’s so much more than just specs. <a href="https://zeplin.io/features/flows/?utm_campaign=partner_uibreakfast_podcast-february-2022">Get started for free</a> to see why.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 21 Feb 2022 18:01:08 +0000</pubDate>
      <author>jane@uibreakfast.com (Rachel Obstler, Jane Portman)</author>
      <link>https://uibreakfast.com/233-demystifying-product-funnels-with-rachel-obstler</link>
      <content:encoded><![CDATA[<p>What do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You'll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/56c79507-c686-45ac-bbd1-10e96b940517/audio/0abe1076-70df-470a-91ec-25e954a63816/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://heap.io/">Heap</a> — Rachel’s place of work, a product analytics tool</li><li><a href="https://uibreakfast.com/bdtp-driving-behavior-change-with-ashutosh-priyadarshy/">Better Done Than Perfect. Driving Behavior Change with Ashutosh Priyadarshy</a></li><li><a href="https://heap.io/platform/journey-maps">Heap’s Alternate Paths Feature</a></li><li>OpenView’s <a href="https://openviewpartners.com/product-led-growth">resources</a> on product-led growth</li><li><a href="https://heap.io/resources/ebooks-whitepapers/digital-experience-insights-report-installment-2">Heap’s Digital Experience Insights Report</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Zeplin. It lets designers spend more time on design, less time on prepping design files for the team. With Zeplin Flows, effortlessly build user journeys with native connectors, flow groups, and text labels, no more maintaining extra layers in your design tool. Zeplin gets the entire team on the same page with exactly what they need to build. It’s so much more than just specs. <a href="https://zeplin.io/features/flows/?utm_campaign=partner_uibreakfast_podcast-february-2022">Get started for free</a> to see why.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 233: Demystifying Product Funnels with Rachel Obstler</itunes:title>
      <itunes:author>Rachel Obstler, Jane Portman</itunes:author>
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      <itunes:summary>What do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You&apos;ll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more.</itunes:summary>
      <itunes:subtitle>What do traditional product funnels have to offer? Our guest today is Rachel Obstler, VP of product at Heap. You&apos;ll learn about the shortcomings of product funnels, how granular product data can unlock opportunities, common data science challenges, and more.</itunes:subtitle>
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      <title>BDTP. Web Copy for SaaS with Ekaterina Howard</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/web-copy-for-saas-with-ekaterina-howard/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://ekaterinahoward.com/">ekaterinahoward.com</a> — Ekaterina’s consulting website</li><li><a href="https://www.amazon.com/Finding-Right-Message-Customer-Irresistible/dp/0578648725">Finding the Right Message</a> — a book by Jennifer Havice</li><li><a href="http://momtestbook.com/">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://www.youtube.com/user/hannah7861000/featured">Hannah Shamji’s YouTube channel</a> — customer survey teardowns</li><li><a href="https://coda.io/">Coda</a> — a great example of homepage copy</li><li><a href="https://ekaterinahoward.com/case-study-clickguard">How ClickGUARD got a 16% lift in conversions and identified its best-fit offer</a></li><li><a href="https://userlist.com/blog/voice-of-the-customer-ferdinand-goetzen/">12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen</a></li><li>Follow Ekaterina on <a href="https://www.youtube.com/channel/UCXuFI6hMXepbUqcaDoSlCxA/featured">YouTube</a>, <a href="https://twitter.com/katya_howard">Twitter</a>, and <a href="https://www.linkedin.com/in/ekaterinahoward/">LinkedIn</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Sat, 12 Feb 2022 01:26:59 +0000</pubDate>
      <author>jane@uibreakfast.com (Ekaterina Howard, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/web-copy-for-saas-with-ekaterina-howard/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://ekaterinahoward.com/">ekaterinahoward.com</a> — Ekaterina’s consulting website</li><li><a href="https://www.amazon.com/Finding-Right-Message-Customer-Irresistible/dp/0578648725">Finding the Right Message</a> — a book by Jennifer Havice</li><li><a href="http://momtestbook.com/">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://www.youtube.com/user/hannah7861000/featured">Hannah Shamji’s YouTube channel</a> — customer survey teardowns</li><li><a href="https://coda.io/">Coda</a> — a great example of homepage copy</li><li><a href="https://ekaterinahoward.com/case-study-clickguard">How ClickGUARD got a 16% lift in conversions and identified its best-fit offer</a></li><li><a href="https://userlist.com/blog/voice-of-the-customer-ferdinand-goetzen/">12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen</a></li><li>Follow Ekaterina on <a href="https://www.youtube.com/channel/UCXuFI6hMXepbUqcaDoSlCxA/featured">YouTube</a>, <a href="https://twitter.com/katya_howard">Twitter</a>, and <a href="https://www.linkedin.com/in/ekaterinahoward/">LinkedIn</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Web Copy for SaaS with Ekaterina Howard</itunes:title>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You&apos;ll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.</itunes:summary>
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      <title>Episode 232: Designing Conversations with Daniel Stillman</title>
      <description><![CDATA[<p>What frameworks can we use to guide better conversations? Our guest today is Daniel Stillman, conversation designer and executive coach. You'll learn about several conversational modes, why it is important to have conversations with ourselves, how mentorship is different from coaching, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/ad3e84fa-60db-446d-a196-a0c23b627201/audio/3fde9967-7738-464e-95fd-11b87bc3273d/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.danielstillman.com/good-talk">Good Talk</a> — Daniel’s book</li><li><a href="https://uibreakfast.com/224-service-design-with-eleni-stathoulis/">Episode 224: Service Design with Eleni Stathoulis</a></li><li><a href="https://www.amazon.com/High-Output-Management-Andrew-Grove-ebook/dp/B015VACHOK">High Output Management</a> — a book by Andrew Grove</li><li><a href="https://www.amazon.com/Crucial-Conversations-Tools-Talking-Stakes/dp/1260474186?gclid=CjwKCAiAl-6PBhBCEiwAc2GOVM8sMBisACO4ZewXiRFjilrQMieeYblaz8eotWv1n_LXQz6EK6_exhoCxS0QAvD_BwE">Crucial Conversations</a> — a popular book about conversations</li><li><a href="https://daniel-stillman.medium.com/your-next-meeting-should-be-silent-231079d313db">Your next meeting should be silent</a></li><li><a href="https://zencastr.com/">Zencastr</a> — a podcasting recording tool</li><li><a href="https://www.mural.co/">Mural</a> — a popular collaboration tool</li><li><a href="https://www.danielstillman.com/podcast">The Conversation Factory</a> — Daniel’s podcast</li><li><a href="https://theconversationfactory.com/conversation-factory-insider">Insiders Group</a> — Daniel’s extended resources</li><li><a href="https://theconversationfactory.com/workshops-training">Free course to explore the facilitator hats</a></li><li><a href="https://theconversationfactory.com/online-facilitation-masterclass">Facilitation masterclass</a> — for those who have prior facilitation experience</li><li><a href="https://theconversationfactory.com/good-talk">Good Talk, the free chapters </a></li><li>Follow Daniel on <a href="https://twitter.com/dastillman">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at <a href="http://zeplin.io/">zeplin.io</a> to see why.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 4 Feb 2022 19:16:05 +0000</pubDate>
      <author>jane@uibreakfast.com (Daniel Stillman, Jane Portman)</author>
      <link>https://uibreakfast.com/232-designing-conversations-with-daniel-stillman</link>
      <content:encoded><![CDATA[<p>What frameworks can we use to guide better conversations? Our guest today is Daniel Stillman, conversation designer and executive coach. You'll learn about several conversational modes, why it is important to have conversations with ourselves, how mentorship is different from coaching, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/ad3e84fa-60db-446d-a196-a0c23b627201/audio/3fde9967-7738-464e-95fd-11b87bc3273d/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.danielstillman.com/good-talk">Good Talk</a> — Daniel’s book</li><li><a href="https://uibreakfast.com/224-service-design-with-eleni-stathoulis/">Episode 224: Service Design with Eleni Stathoulis</a></li><li><a href="https://www.amazon.com/High-Output-Management-Andrew-Grove-ebook/dp/B015VACHOK">High Output Management</a> — a book by Andrew Grove</li><li><a href="https://www.amazon.com/Crucial-Conversations-Tools-Talking-Stakes/dp/1260474186?gclid=CjwKCAiAl-6PBhBCEiwAc2GOVM8sMBisACO4ZewXiRFjilrQMieeYblaz8eotWv1n_LXQz6EK6_exhoCxS0QAvD_BwE">Crucial Conversations</a> — a popular book about conversations</li><li><a href="https://daniel-stillman.medium.com/your-next-meeting-should-be-silent-231079d313db">Your next meeting should be silent</a></li><li><a href="https://zencastr.com/">Zencastr</a> — a podcasting recording tool</li><li><a href="https://www.mural.co/">Mural</a> — a popular collaboration tool</li><li><a href="https://www.danielstillman.com/podcast">The Conversation Factory</a> — Daniel’s podcast</li><li><a href="https://theconversationfactory.com/conversation-factory-insider">Insiders Group</a> — Daniel’s extended resources</li><li><a href="https://theconversationfactory.com/workshops-training">Free course to explore the facilitator hats</a></li><li><a href="https://theconversationfactory.com/online-facilitation-masterclass">Facilitation masterclass</a> — for those who have prior facilitation experience</li><li><a href="https://theconversationfactory.com/good-talk">Good Talk, the free chapters </a></li><li>Follow Daniel on <a href="https://twitter.com/dastillman">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at <a href="http://zeplin.io/">zeplin.io</a> to see why.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 232: Designing Conversations with Daniel Stillman</itunes:title>
      <itunes:author>Daniel Stillman, Jane Portman</itunes:author>
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      <itunes:subtitle>What frameworks can we use to guide better conversations? Our guest today is Daniel Stillman, conversation designer and executive coach. You&apos;ll learn about several conversational modes, why it is important to have conversations with ourselves, how mentorship is different from coaching, and more.</itunes:subtitle>
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      <title>BDTP. SaaS Content Strategy with Nicole Kow</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/saas-content-strategy-with-nicole-kow/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.nicolekow.com/">nicolekow.com</a> — Nicole’s consultancy</li><li><a href="https://codesubmit.io/">CodeSubmit</a>, <a href="https://www.trekksoft.com/">TrekkSoft</a> — some of Nicole’s clients</li><li><a href="https://www.reddit.com/">Reddit</a>, <a href="https://www.quora.com/">Quora</a> — great locations for research</li><li><a href="https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/ref=sr_1_1?gclid=Cj0KCQiA_8OPBhDtARIsAKQu0gYBWXJpy9Zl-FwIlcE899C5w6XdCnNk_z806TrU8evEC4vbHgs-wS4aAgEdEALw_wcB&hvadid=241649618046&hvdev=c&hvlocphy=9007390&hvnetw=g&hvqmt=e&hvrand=15538622082577786370&hvtargid=kwd-131243582&hydadcr=8454_10382337&keywords=on+writing+well&qid=1643258468&sr=8-1">On Writing Well</a> — a book by William Zinsser</li><li><a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_1?gclid=Cj0KCQiA_8OPBhDtARIsAKQu0gadzas_3KxGV6AC6TCialeFhpBj7B4oBql4T_Ak98m-tdoUS6hPh3YaAuLtEALw_wcB&hvadid=409957552054&hvdev=c&hvlocphy=9007390&hvnetw=g&hvqmt=e&hvrand=16581585100680774726&hvtargid=kwd-131266562&hydadcr=24656_11410729&keywords=don%27t+make+me+think&qid=1643258554&sr=8-1">Don't Make Me Think</a> — a book by Steve Krug</li><li><a href="https://twitter.com/GilbertLiz">Elizabeth Gilbert</a>, <a href="http://www.annpatchett.com/">Ann Patchett</a> — some of Nicole’s favorite writers</li><li><a href="https://www.animalz.co/">Animalz</a> — content marketing agency</li><li><a href="https://asana.com/">Asana</a>, <a href="https://www.intercom.com/">Intercom</a> — companies with examples of strong written content</li><li><a href="https://bettermarketing.pub/grow-your-content-marketing-as-a-team-of-one-1172b605946e">Grow Your Content Marketing as a Team of One</a></li><li><a href="https://codesubmit.io/blog/the-evolution-of-developer-salaries/">The Evolution of Developer Salaries: Looking Back 20 Years</a></li><li><a href="https://codesubmit.io/blog/developer-burnout/">Developer Burnout: Why It Happens and What We Can Do About It</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 31 Jan 2022 14:46:27 +0000</pubDate>
      <author>jane@uibreakfast.com (nicole kow, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/saas-content-strategy-with-nicole-kow/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.nicolekow.com/">nicolekow.com</a> — Nicole’s consultancy</li><li><a href="https://codesubmit.io/">CodeSubmit</a>, <a href="https://www.trekksoft.com/">TrekkSoft</a> — some of Nicole’s clients</li><li><a href="https://www.reddit.com/">Reddit</a>, <a href="https://www.quora.com/">Quora</a> — great locations for research</li><li><a href="https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/ref=sr_1_1?gclid=Cj0KCQiA_8OPBhDtARIsAKQu0gYBWXJpy9Zl-FwIlcE899C5w6XdCnNk_z806TrU8evEC4vbHgs-wS4aAgEdEALw_wcB&hvadid=241649618046&hvdev=c&hvlocphy=9007390&hvnetw=g&hvqmt=e&hvrand=15538622082577786370&hvtargid=kwd-131243582&hydadcr=8454_10382337&keywords=on+writing+well&qid=1643258468&sr=8-1">On Writing Well</a> — a book by William Zinsser</li><li><a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_1?gclid=Cj0KCQiA_8OPBhDtARIsAKQu0gadzas_3KxGV6AC6TCialeFhpBj7B4oBql4T_Ak98m-tdoUS6hPh3YaAuLtEALw_wcB&hvadid=409957552054&hvdev=c&hvlocphy=9007390&hvnetw=g&hvqmt=e&hvrand=16581585100680774726&hvtargid=kwd-131266562&hydadcr=24656_11410729&keywords=don%27t+make+me+think&qid=1643258554&sr=8-1">Don't Make Me Think</a> — a book by Steve Krug</li><li><a href="https://twitter.com/GilbertLiz">Elizabeth Gilbert</a>, <a href="http://www.annpatchett.com/">Ann Patchett</a> — some of Nicole’s favorite writers</li><li><a href="https://www.animalz.co/">Animalz</a> — content marketing agency</li><li><a href="https://asana.com/">Asana</a>, <a href="https://www.intercom.com/">Intercom</a> — companies with examples of strong written content</li><li><a href="https://bettermarketing.pub/grow-your-content-marketing-as-a-team-of-one-1172b605946e">Grow Your Content Marketing as a Team of One</a></li><li><a href="https://codesubmit.io/blog/the-evolution-of-developer-salaries/">The Evolution of Developer Salaries: Looking Back 20 Years</a></li><li><a href="https://codesubmit.io/blog/developer-burnout/">Developer Burnout: Why It Happens and What We Can Do About It</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. SaaS Content Strategy with Nicole Kow</itunes:title>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You&apos;ll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Nicole Kow, a B2B marketing consultant and content strategist. You&apos;ll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.</itunes:subtitle>
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      <title>Episode 231: Organizing Meetups with Jon Setzen</title>
      <description><![CDATA[<p>How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/ec88f282-0d63-419b-9eb0-fe25b33fd1ce/audio/edd10b03-5455-483b-9a86-9b2ac3a5a2cf/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://creativemornings.com/cities/la">CreativeMornings LA</a> — the CreativeMornings chapter Jon led</li><li><a href="https://www.swiss-miss.com/about/hi-i-am-tina">Tina Roth Eisenberg</a> — founder of CreativeMornings</li><li><a href="https://www.kandji.io/">Kandji</a> — Jon’s current place of employment</li><li><a href="https://www.swiss-miss.com/">Swissmiss</a> — a design blog run by Tina Roth Eisenberg</li><li><a href="https://www.instagram.com/drewkelly">Drew Kelly’s Instagram</a> — teaching in North Korea</li><li><a href="https://uibreakfast.com/165-designing-event-experiences-with-paul-campbell/">Episode 165: Designing Event Experiences with Paul Campbell</a></li><li><a href="https://creativemornings.com/pages/start-a-chapter">Apply to start a chapter</a></li><li><a href="https://creativemornings.com/talks/tim-hunter">Tim Hunter, Wet Design</a> — a CreativeMornings LA talk on water features</li><li><a href="https://www.smallhours.co/">Smallhours.co </a>— Jon’s personal website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at <a href="http://zeplin.io/">zeplin.io</a> to see why.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 21 Jan 2022 14:59:14 +0000</pubDate>
      <author>jane@uibreakfast.com (Jon Setzen, Jane Portman)</author>
      <link>https://uibreakfast.com/231-organizing-meetups-with-jon-setzen</link>
      <content:encoded><![CDATA[<p>How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/ec88f282-0d63-419b-9eb0-fe25b33fd1ce/audio/edd10b03-5455-483b-9a86-9b2ac3a5a2cf/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://creativemornings.com/cities/la">CreativeMornings LA</a> — the CreativeMornings chapter Jon led</li><li><a href="https://www.swiss-miss.com/about/hi-i-am-tina">Tina Roth Eisenberg</a> — founder of CreativeMornings</li><li><a href="https://www.kandji.io/">Kandji</a> — Jon’s current place of employment</li><li><a href="https://www.swiss-miss.com/">Swissmiss</a> — a design blog run by Tina Roth Eisenberg</li><li><a href="https://www.instagram.com/drewkelly">Drew Kelly’s Instagram</a> — teaching in North Korea</li><li><a href="https://uibreakfast.com/165-designing-event-experiences-with-paul-campbell/">Episode 165: Designing Event Experiences with Paul Campbell</a></li><li><a href="https://creativemornings.com/pages/start-a-chapter">Apply to start a chapter</a></li><li><a href="https://creativemornings.com/talks/tim-hunter">Tim Hunter, Wet Design</a> — a CreativeMornings LA talk on water features</li><li><a href="https://www.smallhours.co/">Smallhours.co </a>— Jon’s personal website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at <a href="http://zeplin.io/">zeplin.io</a> to see why.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 231: Organizing Meetups with Jon Setzen</itunes:title>
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      <title>BDTP. How to Edit Content with Kieran Tie</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/how-to-edit-content-with-kieran-tie/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://chatty.so/">Chatty.so</a> — Kieran’s editorial service</li><li><a href="https://www.grammarly.com/">Grammarly</a>, <a href="https://writer.com/">Writer.com</a> — proofreading tools</li><li><a href="https://www.google.com/docs/about/">Google Docs</a>, <a href="https://quip.com/">Quip</a> — collaborative word processing tools</li><li>Follow Kieran on <a href="https://twitter.com/kieran_tie">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 17 Jan 2022 18:34:07 +0000</pubDate>
      <author>jane@uibreakfast.com (Kieran Tie, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/how-to-edit-content-with-kieran-tie/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://chatty.so/">Chatty.so</a> — Kieran’s editorial service</li><li><a href="https://www.grammarly.com/">Grammarly</a>, <a href="https://writer.com/">Writer.com</a> — proofreading tools</li><li><a href="https://www.google.com/docs/about/">Google Docs</a>, <a href="https://quip.com/">Quip</a> — collaborative word processing tools</li><li>Follow Kieran on <a href="https://twitter.com/kieran_tie">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. How to Edit Content with Kieran Tie</itunes:title>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You&apos;ll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You&apos;ll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.</itunes:subtitle>
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      <title>Episode 230: Design Systems for SaaS with Pek Pongpaet</title>
      <description><![CDATA[<p>How can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/62571e48-5628-4dc1-86da-f39fa957589a/audio/1de3ef46-5eb7-4496-99df-c847c5690c02/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.impekable.com/">Impekable</a> — Pek’s agency</li><li><a href="https://developer.apple.com/design/">Apple HIC</a>, <a href="https://material.io/design">Google Material Design</a>, <a href="https://tailwindcss.com/">Tailwind</a> — popular design systems</li><li><a href="https://uibreakfast.com/103-ux-personalization-with-samuel-hulick/">Episode 103: UX Personalization with Samuel Hulick</a></li><li><a href="https://design.workday.com/">Workday Canvas Design System</a> — example of another design system</li><li><a href="https://uibreakfast.com/228-design-advisory-with-brian-lovin/">Episode 228: Design Advisory with Brian Lovin</a></li><li><a href="https://www.adobe.com/products/xd/features/ui-kits.html">Free UI Kits for Adobe XD</a> — including kits made by Impekable</li><li><a href="https://whatisux.co/">What is UX?</a> — Pek’s podcast</li><li><a href="https://whatisux.co/podcast/s2e3-designing-for-millions-of-arduino-developers-an-interview-with-isabela-freire-design-team-leader-at-arduino/">S2E3 Designing for Millions of Arduino Developers</a></li><li>Follow Pek on <a href="https://www.linkedin.com/in/pekpongpaet/">LinkedIn</a></li><li>Follow Pek on <a href="https://twitter.com/pekpongpaet">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at <a href="http://zeplin.io/">zeplin.io</a> to see why.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 7 Jan 2022 15:24:10 +0000</pubDate>
      <author>jane@uibreakfast.com (Pek Pongpaet, Jane Portman)</author>
      <link>https://uibreakfast.com/230-design-systems-for-saas-with-pek-pongpaet</link>
      <content:encoded><![CDATA[<p>How can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/62571e48-5628-4dc1-86da-f39fa957589a/audio/1de3ef46-5eb7-4496-99df-c847c5690c02/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.impekable.com/">Impekable</a> — Pek’s agency</li><li><a href="https://developer.apple.com/design/">Apple HIC</a>, <a href="https://material.io/design">Google Material Design</a>, <a href="https://tailwindcss.com/">Tailwind</a> — popular design systems</li><li><a href="https://uibreakfast.com/103-ux-personalization-with-samuel-hulick/">Episode 103: UX Personalization with Samuel Hulick</a></li><li><a href="https://design.workday.com/">Workday Canvas Design System</a> — example of another design system</li><li><a href="https://uibreakfast.com/228-design-advisory-with-brian-lovin/">Episode 228: Design Advisory with Brian Lovin</a></li><li><a href="https://www.adobe.com/products/xd/features/ui-kits.html">Free UI Kits for Adobe XD</a> — including kits made by Impekable</li><li><a href="https://whatisux.co/">What is UX?</a> — Pek’s podcast</li><li><a href="https://whatisux.co/podcast/s2e3-designing-for-millions-of-arduino-developers-an-interview-with-isabela-freire-design-team-leader-at-arduino/">S2E3 Designing for Millions of Arduino Developers</a></li><li>Follow Pek on <a href="https://www.linkedin.com/in/pekpongpaet/">LinkedIn</a></li><li>Follow Pek on <a href="https://twitter.com/pekpongpaet">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at <a href="http://zeplin.io/">zeplin.io</a> to see why.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 230: Design Systems for SaaS with Pek Pongpaet</itunes:title>
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      <title>BDTP. SaaS Positioning with Marc Thomas</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/saas-positioning-with-marc-thomas/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.poweredbysearch.com/">Powered by Search</a> — Marc’s place of work</li><li><a href="https://www.aprildunford.com/obviously-awesome">Obviously Awesome</a> — a book by April Dunford</li><li><a href="https://userlist.com/blog/positioning-overhaul/">How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">The Saas Positioning Canvas</a></li><li><a href="https://www.gladwellbooks.com/titles/malcolm-gladwell/blink/9780316172325/">Blink</a> — book by Malcolm Gladwell</li><li><a href="https://www.poweredbysearch.com/blog/">Powered by Search blog</a></li><li>Follow Marc on <a href="https://twitter.com/iammarcthomas">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 3 Jan 2022 16:58:55 +0000</pubDate>
      <author>jane@uibreakfast.com (Marc Thomas, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/saas-positioning-with-marc-thomas/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.poweredbysearch.com/">Powered by Search</a> — Marc’s place of work</li><li><a href="https://www.aprildunford.com/obviously-awesome">Obviously Awesome</a> — a book by April Dunford</li><li><a href="https://userlist.com/blog/positioning-overhaul/">How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist</a></li><li><a href="https://www.poweredbysearch.com/blog/b2b-saas-positioning-canvas/">The Saas Positioning Canvas</a></li><li><a href="https://www.gladwellbooks.com/titles/malcolm-gladwell/blink/9780316172325/">Blink</a> — book by Malcolm Gladwell</li><li><a href="https://www.poweredbysearch.com/blog/">Powered by Search blog</a></li><li>Follow Marc on <a href="https://twitter.com/iammarcthomas">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. SaaS Positioning with Marc Thomas</itunes:title>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You&apos;ll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.</itunes:summary>
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      <title>Episode 229: Object-Oriented UX with Sophia Prater</title>
      <description><![CDATA[<p>How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/6932936f-acf6-4325-9309-696330747b7d/audio/c6fd06ab-0151-45b4-9fde-2730c57ae0df/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.ooux.com/">OOUX.com</a> — Sophia’s website</li><li><a href="https://www.ooux.com/resources/the-object-oriented-user">The Object-Oriented User</a> — Sophia’s article</li><li><a href="https://userlist.com/">Userlist</a>, <a href="https://www.activecampaign.com/">ActiveCampaign</a> — popular email marketing tools</li><li><a href="https://www.ooux.com/product/the-orca-handbook">The ORCA process</a> — the 15-step design process</li><li><a href="https://uibreakfast.com/audit/">The UI Audit</a> — Jane’s book</li><li><a href="https://www.amazon.com/Designing-Object-Oriented-Interfaces-Addison-Wesley-Technology/dp/080535350X">OO User Interfaces</a> — a book by Dave Collins</li><li><a href="https://atomicdesign.bradfrost.com/">Atomic Design</a> — a book by Brad Frost</li><li><a href="https://www.ooux.com/resources/quickstart">The Object Map</a> — the quick start guide</li><li><a href="https://www.mural.co/">Mural</a>, <a href="https://miro.com/">Miro</a> — popular visualization tools</li><li><a href="https://twitter.com/sophiavux/status/1329439929135411201?s=20">CTA Matrix</a></li><li><a href="https://www.sketch.com/">Sketch</a>, <a href="https://www.figma.com/">Figma</a>, <a href="https://www.adobe.com/products/xd.html">Adobe XD</a> — popular design tools</li><li><a href="https://www.hubspot.com/">HubSpot</a>, <a href="https://athenahealthcare.com/">Athena Healthcare</a>, <a href="https://webflow.com/">Webflow</a> — examples of great OOUX design</li><li><a href="https://www.ooux.com/hi/uibreakfast">OOUX.com/hi/uibreakfast</a> — resources and coupon code for listeners</li><li>Follow Sophia on <a href="https://twitter.com/sophiavux">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit <a href="https://bit.ly/springboard-ui-breakfast">https://bit.ly/springboard-ui-breakfast</a> and get a $1,250 discount using promo code <strong>NYUIBREAKFAST1250</strong>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 24 Dec 2021 14:57:53 +0000</pubDate>
      <author>jane@uibreakfast.com (Sophia Prater, Jane Portman)</author>
      <link>https://uibreakfast.com/229-object-oriented-ux-with-sophia-prater</link>
      <content:encoded><![CDATA[<p>How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/6932936f-acf6-4325-9309-696330747b7d/audio/c6fd06ab-0151-45b4-9fde-2730c57ae0df/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.ooux.com/">OOUX.com</a> — Sophia’s website</li><li><a href="https://www.ooux.com/resources/the-object-oriented-user">The Object-Oriented User</a> — Sophia’s article</li><li><a href="https://userlist.com/">Userlist</a>, <a href="https://www.activecampaign.com/">ActiveCampaign</a> — popular email marketing tools</li><li><a href="https://www.ooux.com/product/the-orca-handbook">The ORCA process</a> — the 15-step design process</li><li><a href="https://uibreakfast.com/audit/">The UI Audit</a> — Jane’s book</li><li><a href="https://www.amazon.com/Designing-Object-Oriented-Interfaces-Addison-Wesley-Technology/dp/080535350X">OO User Interfaces</a> — a book by Dave Collins</li><li><a href="https://atomicdesign.bradfrost.com/">Atomic Design</a> — a book by Brad Frost</li><li><a href="https://www.ooux.com/resources/quickstart">The Object Map</a> — the quick start guide</li><li><a href="https://www.mural.co/">Mural</a>, <a href="https://miro.com/">Miro</a> — popular visualization tools</li><li><a href="https://twitter.com/sophiavux/status/1329439929135411201?s=20">CTA Matrix</a></li><li><a href="https://www.sketch.com/">Sketch</a>, <a href="https://www.figma.com/">Figma</a>, <a href="https://www.adobe.com/products/xd.html">Adobe XD</a> — popular design tools</li><li><a href="https://www.hubspot.com/">HubSpot</a>, <a href="https://athenahealthcare.com/">Athena Healthcare</a>, <a href="https://webflow.com/">Webflow</a> — examples of great OOUX design</li><li><a href="https://www.ooux.com/hi/uibreakfast">OOUX.com/hi/uibreakfast</a> — resources and coupon code for listeners</li><li>Follow Sophia on <a href="https://twitter.com/sophiavux">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit <a href="https://bit.ly/springboard-ui-breakfast">https://bit.ly/springboard-ui-breakfast</a> and get a $1,250 discount using promo code <strong>NYUIBREAKFAST1250</strong>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 229: Object-Oriented UX with Sophia Prater</itunes:title>
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      <title>BDTP. Producing Technical Content with Karl Hughes</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/producing-technical-content-with-karl-hughes/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://draft.dev/">Draft.dev</a> — Karl’s agency</li><li><a href="https://buzzsumo.com/">BuzzSumo</a> — tool for evaluating content reach</li><li><a href="https://ahrefs.com/">Ahrefs</a> — popular suite of SEO tools</li><li><a href="https://resources.fabric.inc/blog/ecommerce-data-model">Building a Scalable E-Commerce Data Model</a></li><li><a href="https://earthly.dev/blog/docker-networking/">Understanding Docker Networking</a></li><li><a href="https://www.karllhughes.com/posts/plumbing">The Bulk of Software Engineering is Just Plumbing</a></li><li><a href="https://draft.dev/learn/golang-blogs">The Best Golang Blogs</a></li><li><a href="https://userlist.com/blog/best-saas-podcasts-for-startup-founders/">50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021</a></li><li><a href="https://www.sarahdoody.com/ux-notebook-newsletter/">Sarah Doody’s Newsletter</a></li><li><a href="https://draft.dev/learn/promotion">The Big Blog Promotion Checklist</a></li><li><a href="https://draft.dev/learn">Draft.dev Blog</a></li><li>Follow Karl on <a href="https://twitter.com/KarlLHughes">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 17 Dec 2021 16:29:09 +0000</pubDate>
      <author>jane@uibreakfast.com (Karl Hughes, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/producing-technical-content-with-karl-hughes/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://draft.dev/">Draft.dev</a> — Karl’s agency</li><li><a href="https://buzzsumo.com/">BuzzSumo</a> — tool for evaluating content reach</li><li><a href="https://ahrefs.com/">Ahrefs</a> — popular suite of SEO tools</li><li><a href="https://resources.fabric.inc/blog/ecommerce-data-model">Building a Scalable E-Commerce Data Model</a></li><li><a href="https://earthly.dev/blog/docker-networking/">Understanding Docker Networking</a></li><li><a href="https://www.karllhughes.com/posts/plumbing">The Bulk of Software Engineering is Just Plumbing</a></li><li><a href="https://draft.dev/learn/golang-blogs">The Best Golang Blogs</a></li><li><a href="https://userlist.com/blog/best-saas-podcasts-for-startup-founders/">50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021</a></li><li><a href="https://www.sarahdoody.com/ux-notebook-newsletter/">Sarah Doody’s Newsletter</a></li><li><a href="https://draft.dev/learn/promotion">The Big Blog Promotion Checklist</a></li><li><a href="https://draft.dev/learn">Draft.dev Blog</a></li><li>Follow Karl on <a href="https://twitter.com/KarlLHughes">Twitter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Producing Technical Content with Karl Hughes</itunes:title>
      <itunes:author>Karl Hughes, Jane Portman</itunes:author>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You&apos;ll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You&apos;ll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.</itunes:subtitle>
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      <title>Episode 228: Design Advisory with Brian Lovin</title>
      <description><![CDATA[<p>Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/c29223c3-1d4d-4168-a6a4-ad503bad806b/audio/d77614c3-82d4-457d-97af-f4aec2f5deb2/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://github.com/">GitHub</a> — Brian’s current company</li><li><a href="https://spectrum.chat/">Spectrum</a>, <a href="https://www.facebook.com/">Facebook</a>, <a href="https://buffer.com/">Buffer</a> — Brian’s previous places of work</li><li><a href="https://staff.design/">Staff Design</a> — Brian’s most recent side project</li><li><a href="https://designdetails.fm/">Design Details</a> — Brian’s design news podcast</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://brianlovin.com/writing/what-ive-learned-so-far-about-design-advising-and-angel-investing">What I've learned so far about design advising and angel investing</a></li><li><a href="https://www.formcapital.com/">Form Capital</a> — early-stage fund with a focus on design</li><li><a href="https://getbootstrap.com/">Bootstrap</a>, <a href="https://tailwindcss.com/">Tailwind CSS</a>, <a href="https://chakra-ui.com/">Chakra.ui</a> — popular design frameworks</li><li><a href="https://www.clerky.com/">Clerky</a>, <a href="https://www.docusign.com/">DocuSign</a>, <a href="https://www.signwell.com/">SignWell</a> — document signing systems</li><li><a href="https://www.huddle.works/">Huddle.works</a> — finding designers that work for equity</li><li><a href="https://www.lessannoyingcrm.com/">Less Annoying CRM</a> — not a flashy design, but it works well</li><li><a href="https://linear.app/">Linear.app</a>, <a href="https://height.app/">Height.app</a> — examples of modern, stylish designs</li><li><a href="https://brianlovin.com/">Brian’s website</a></li><li>Follow Brian on <a href="https://twitter.com/hvost">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit <a href="https://bit.ly/springboard-ui-breakfast">https://bit.ly/springboard-ui-breakfast</a> and get a $1,250 discount using promo code <strong>NYUIBREAKFAST1250</strong>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 10 Dec 2021 17:08:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Brian Lovin, Jane Portman)</author>
      <link>https://uibreakfast.com/228-design-advisory-with-brian-lovin</link>
      <content:encoded><![CDATA[<p>Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/c29223c3-1d4d-4168-a6a4-ad503bad806b/audio/d77614c3-82d4-457d-97af-f4aec2f5deb2/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://github.com/">GitHub</a> — Brian’s current company</li><li><a href="https://spectrum.chat/">Spectrum</a>, <a href="https://www.facebook.com/">Facebook</a>, <a href="https://buffer.com/">Buffer</a> — Brian’s previous places of work</li><li><a href="https://staff.design/">Staff Design</a> — Brian’s most recent side project</li><li><a href="https://designdetails.fm/">Design Details</a> — Brian’s design news podcast</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://brianlovin.com/writing/what-ive-learned-so-far-about-design-advising-and-angel-investing">What I've learned so far about design advising and angel investing</a></li><li><a href="https://www.formcapital.com/">Form Capital</a> — early-stage fund with a focus on design</li><li><a href="https://getbootstrap.com/">Bootstrap</a>, <a href="https://tailwindcss.com/">Tailwind CSS</a>, <a href="https://chakra-ui.com/">Chakra.ui</a> — popular design frameworks</li><li><a href="https://www.clerky.com/">Clerky</a>, <a href="https://www.docusign.com/">DocuSign</a>, <a href="https://www.signwell.com/">SignWell</a> — document signing systems</li><li><a href="https://www.huddle.works/">Huddle.works</a> — finding designers that work for equity</li><li><a href="https://www.lessannoyingcrm.com/">Less Annoying CRM</a> — not a flashy design, but it works well</li><li><a href="https://linear.app/">Linear.app</a>, <a href="https://height.app/">Height.app</a> — examples of modern, stylish designs</li><li><a href="https://brianlovin.com/">Brian’s website</a></li><li>Follow Brian on <a href="https://twitter.com/hvost">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit <a href="https://bit.ly/springboard-ui-breakfast">https://bit.ly/springboard-ui-breakfast</a> and get a $1,250 discount using promo code <strong>NYUIBREAKFAST1250</strong>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 228: Design Advisory with Brian Lovin</itunes:title>
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      <title>BDTP. Live Streaming with Cassidy Williams</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/live-streaming-with-cassidy-williams">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li>Cassidy’s <a href="https://www.twitch.tv/cassidoo">Twitch</a> channel</li><li><a href="https://www.learnwithjason.dev/">Learn with Jason</a> — a live learning site for developers</li><li><a href="https://www.twitch.tv/">Twitch</a>, <a href="https://www.youtube.com/">YouTube</a> — popular streaming platforms</li><li><a href="https://obsproject.com/">OBS</a>, <a href="https://streamlabs.com/">Streamlabs</a>, <a href="https://www.twitch.tv/broadcast/studio">Twitch Studio</a> — streaming desktop apps</li><li><a href="https://github.com/socket-studio/socket-studio">Socket Studio</a> — open source software for enhancing Twitch streams</li><li><a href="https://www.shure.com/en-US/products/microphones/mv7">Shure MV7</a>, <a href="https://www.bluemic.com/en-us/products/yeti/">Blue Yeti</a> — popular microphones</li><li><a href="https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilce6100-b">Sony A6100</a> — Cassidy’s streaming camera</li><li><a href="https://www.elgato.com/en/key-light">Elgato Key Lights</a> — a compact lighting option</li><li>Follow Cassidy on <a href="https://github.com/cassidoo">GitHub</a></li><li>Follow Cassidy on <a href="https://twitter.com/cassidoo">Twitter</a></li><li>Cassidy’s <a href="https://cassidoo.co/">website</a> and <a href="https://cassidoo.co/newsletter/">newsletter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 3 Dec 2021 18:25:35 +0000</pubDate>
      <author>jane@uibreakfast.com (Cassidy Williams, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/live-streaming-with-cassidy-williams">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li>Cassidy’s <a href="https://www.twitch.tv/cassidoo">Twitch</a> channel</li><li><a href="https://www.learnwithjason.dev/">Learn with Jason</a> — a live learning site for developers</li><li><a href="https://www.twitch.tv/">Twitch</a>, <a href="https://www.youtube.com/">YouTube</a> — popular streaming platforms</li><li><a href="https://obsproject.com/">OBS</a>, <a href="https://streamlabs.com/">Streamlabs</a>, <a href="https://www.twitch.tv/broadcast/studio">Twitch Studio</a> — streaming desktop apps</li><li><a href="https://github.com/socket-studio/socket-studio">Socket Studio</a> — open source software for enhancing Twitch streams</li><li><a href="https://www.shure.com/en-US/products/microphones/mv7">Shure MV7</a>, <a href="https://www.bluemic.com/en-us/products/yeti/">Blue Yeti</a> — popular microphones</li><li><a href="https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilce6100-b">Sony A6100</a> — Cassidy’s streaming camera</li><li><a href="https://www.elgato.com/en/key-light">Elgato Key Lights</a> — a compact lighting option</li><li>Follow Cassidy on <a href="https://github.com/cassidoo">GitHub</a></li><li>Follow Cassidy on <a href="https://twitter.com/cassidoo">Twitter</a></li><li>Cassidy’s <a href="https://cassidoo.co/">website</a> and <a href="https://cassidoo.co/newsletter/">newsletter</a></li></ul><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Live Streaming with Cassidy Williams</itunes:title>
      <itunes:author>Cassidy Williams, Jane Portman</itunes:author>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Cassidy &quot;Cassidoo&quot; Williams, developer and content creator. You&apos;ll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.</itunes:summary>
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      <title>Episode 227: Product Design Exercises with Artiom Dashinsky</title>
      <description><![CDATA[<p>How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/e8a9ee2e-d52c-450e-b00c-4b9e615887fd/audio/3c49b1ed-d648-47c5-9c05-637ac607ee8b/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://productdesigninterview.com/">Solving Product Design Exercises</a> — Artiom’s book</li><li><a href="https://swagfair.com/">Swag Fair</a> — Artiom’s current company</li><li><a href="https://www.wework.com/">WeWork</a> — Artiom’s previous place of work</li><li><a href="https://www.amazon.com/dp/0984782850?tag=care02-20&linkCode=osi&th=1&psc=1">Cracking the Coding Interview</a> — book by Gayle Laakmann McDowell</li><li><a href="https://www.amazon.com/dp/0984782818?tag=care02-20&linkCode=osi&th=1&psc=1">Cracking the PM Interview</a> — book by Gayle Laakmann McDowell and Jackie Bavaro</li><li><a href="https://dashinsky.com/">Artiom’s website</a></li><li>Follow Artiom on <a href="https://twitter.com/hvost">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 26 Nov 2021 15:11:30 +0000</pubDate>
      <author>jane@uibreakfast.com (Artiom Dashinsky, Jane Portman)</author>
      <link>https://uibreakfast.com/227-product-design-exercises-with-artiom-dashinsky</link>
      <content:encoded><![CDATA[<p>How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/e8a9ee2e-d52c-450e-b00c-4b9e615887fd/audio/3c49b1ed-d648-47c5-9c05-637ac607ee8b/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://productdesigninterview.com/">Solving Product Design Exercises</a> — Artiom’s book</li><li><a href="https://swagfair.com/">Swag Fair</a> — Artiom’s current company</li><li><a href="https://www.wework.com/">WeWork</a> — Artiom’s previous place of work</li><li><a href="https://www.amazon.com/dp/0984782850?tag=care02-20&linkCode=osi&th=1&psc=1">Cracking the Coding Interview</a> — book by Gayle Laakmann McDowell</li><li><a href="https://www.amazon.com/dp/0984782818?tag=care02-20&linkCode=osi&th=1&psc=1">Cracking the PM Interview</a> — book by Gayle Laakmann McDowell and Jackie Bavaro</li><li><a href="https://dashinsky.com/">Artiom’s website</a></li><li>Follow Artiom on <a href="https://twitter.com/hvost">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 227: Product Design Exercises with Artiom Dashinsky</itunes:title>
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      <itunes:summary>How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more.</itunes:summary>
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      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/education-in-marketing-automation-with-chris-l-davis/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://automationbridge.com/">Automation Bridge</a> — Chris’s company</li><li><a href="https://www.leadpages.com/">Leadpages</a>, <a href="https://www.activecampaign.com/">ActiveCampaign</a> — Chris’s previous places of work</li><li><a href="https://www.6sigma.us/">Six Sigma</a> — a popular business process framework</li><li><a href="https://www.facebook.com/automationbridge">Chris’s Facebook Group</a></li><li><a href="https://automationbridge.com/all-systems-go/">All Systems Go! Podcast </a>— Chris’s podcast</li><li>Follow Chris on <a href="https://twitter.com/lucy_heskins">Twitter</a></li><li><a href="http://automationbridge.com/bdtp">Explore automation resources </a>on their website</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 19 Nov 2021 15:12:44 +0000</pubDate>
      <author>jane@uibreakfast.com (Chris L. Davis, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/education-in-marketing-automation-with-chris-l-davis/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://automationbridge.com/">Automation Bridge</a> — Chris’s company</li><li><a href="https://www.leadpages.com/">Leadpages</a>, <a href="https://www.activecampaign.com/">ActiveCampaign</a> — Chris’s previous places of work</li><li><a href="https://www.6sigma.us/">Six Sigma</a> — a popular business process framework</li><li><a href="https://www.facebook.com/automationbridge">Chris’s Facebook Group</a></li><li><a href="https://automationbridge.com/all-systems-go/">All Systems Go! Podcast </a>— Chris’s podcast</li><li>Follow Chris on <a href="https://twitter.com/lucy_heskins">Twitter</a></li><li><a href="http://automationbridge.com/bdtp">Explore automation resources </a>on their website</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Education in Marketing Automation with Chris L. Davis</itunes:title>
      <itunes:author>Chris L. Davis, Jane Portman</itunes:author>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You&apos;ll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You&apos;ll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.</itunes:subtitle>
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      <title>Episode 226: Building an Agency Brand with Massimo Zefferino</title>
      <description><![CDATA[<p>How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, why “niching down” is important for growth, how having fun and staying true to your brand is crucial, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/8f6c7bd1-a499-43e7-b2ad-163bffa10a4b/audio/d74625e7-37a0-4a76-91de-15521e84f6e9/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.zfactor.com/">zfactor</a> — Massimo’s design agency</li><li><a href="https://uibreakfast.com/178-your-personal-design-style-with-meg-lewis/">Episode 178: Your Personal Design Style with Meg Lewis</a></li><li><a href="https://www.theangrydesigner.com/old-is-a-state-of-mind-how-to-battle-ageism-in-design/">Old is a state of mind — how to battle ageism in design</a></li><li><a href="https://www.linkedin.com/in/shawn-carlisle-14756324/">Shawn Carlisle</a> — Massimo’s co-host</li><li><a href="https://www.everyonehatesmarketers.com/about">Everyone Hates Marketers</a> — a podcast by Louis Grenier</li><li>Follow Massimo on <a href="https://www.instagram.com/theangrydesignerpodcast/">Instagram</a></li><li>Follow Massimo on <a href="https://www.linkedin.com/in/massimozefferino/">LinkedIn</a></li><li><a href="https://www.theangrydesigner.com/">The Angry Designer</a> — Massimo’s podcast</li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 12 Nov 2021 15:14:50 +0000</pubDate>
      <author>jane@uibreakfast.com (Massimo Zefferino, Jane Portman)</author>
      <link>https://uibreakfast.com/226-building-an-agency-brand-with-massimo-zefferino</link>
      <content:encoded><![CDATA[<p>How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, why “niching down” is important for growth, how having fun and staying true to your brand is crucial, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/8f6c7bd1-a499-43e7-b2ad-163bffa10a4b/audio/d74625e7-37a0-4a76-91de-15521e84f6e9/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.zfactor.com/">zfactor</a> — Massimo’s design agency</li><li><a href="https://uibreakfast.com/178-your-personal-design-style-with-meg-lewis/">Episode 178: Your Personal Design Style with Meg Lewis</a></li><li><a href="https://www.theangrydesigner.com/old-is-a-state-of-mind-how-to-battle-ageism-in-design/">Old is a state of mind — how to battle ageism in design</a></li><li><a href="https://www.linkedin.com/in/shawn-carlisle-14756324/">Shawn Carlisle</a> — Massimo’s co-host</li><li><a href="https://www.everyonehatesmarketers.com/about">Everyone Hates Marketers</a> — a podcast by Louis Grenier</li><li>Follow Massimo on <a href="https://www.instagram.com/theangrydesignerpodcast/">Instagram</a></li><li>Follow Massimo on <a href="https://www.linkedin.com/in/massimozefferino/">LinkedIn</a></li><li><a href="https://www.theangrydesigner.com/">The Angry Designer</a> — Massimo’s podcast</li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 226: Building an Agency Brand with Massimo Zefferino</itunes:title>
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      <title>BDTP. Your Go-to-Market Strategy with Lucy Heskins</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/your-go-to-market-strategy-with-lucy-heskins/">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.ohblimey.com/">Oh, blimey</a>. — Lucy’s consulting company</li><li><a href="https://www.careercake.com/">Careercake</a> — Lucy’s previous place of work</li><li><a href="https://progressionapp.com/">Progression</a> — Jonny Burch’s HR software company</li><li><a href="https://userlist.com/podcast/building-hr-software-with-jonny-burch/">Building HR Software with Jonny Burch</a></li><li><a href="https://customercamp.co/">Customer Camp</a> — a customer research framework by Katelyn Bourgoin</li><li><a href="http://momtestbook.com/">The Mom Test </a>— a book by Rob Fitzpatrick</li><li><a href="https://www.amazon.com/gp/product/1591848369/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591848369&linkCode=as2&tag=tracbook-20&linkId=394861f8a2a9a9d2f773b2182f09e4fe">Traction</a> — a book by Gabriel Weinberg</li><li><a href="https://review.firstround.com/drive-growth-by-picking-the-right-lane-a-customer-acquisition-playbook-for-consumer-startups">Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups</a> — an article on growth lanes</li><li><a href="https://www.amazon.com/Product-Led-Growth-Build-Product-Itself-ebook/dp/B07P6288ZF">Product-Led Growth: How to Build a Product That Sells Itself</a> — a book by Wes Bush</li><li><a href="https://www.productledhub.com/slack-community/">Product-Led Growth Slack community</a> — a resource for product-led growth marketers</li><li><a href="https://forgetthefunnel.com/customer-led-growth">Customer-led growth</a> — go-to-market strategy that involves sales</li><li><a href="https://forgetthefunnel.com/">Forget the Funnel</a> — a resource for customer-led-growth marketing</li><li><a href="https://brianbalfour.com/essays/channel-model-fit-for-user-acquisition">Get Out of the ARPU-CAC Danger Zone with Channel Model Fit</a> — an article by Brian Balfour</li><li><a href="https://www.intercom.com/blog/picking-your-pricing-model/">Intercom’s pricing matrix</a> — found in Lucy’s <a href="https://www.ohblimey.com/the-early-stage-startup-marketing-playbook">Early-Stage Startup Marketing Playbook</a></li><li><a href="https://www.ohblimey.com/">Lucy’s blog</a></li><li>Follow Lucy on <a href="https://twitter.com/lucy_heskins">Twitter</a></li><li>Follow Lucy on  <a href="https://www.linkedin.com/in/lucyheskins/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 5 Nov 2021 16:22:14 +0000</pubDate>
      <author>jane@uibreakfast.com (Lucy Heskins, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/your-go-to-market-strategy-with-lucy-heskins/">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.ohblimey.com/">Oh, blimey</a>. — Lucy’s consulting company</li><li><a href="https://www.careercake.com/">Careercake</a> — Lucy’s previous place of work</li><li><a href="https://progressionapp.com/">Progression</a> — Jonny Burch’s HR software company</li><li><a href="https://userlist.com/podcast/building-hr-software-with-jonny-burch/">Building HR Software with Jonny Burch</a></li><li><a href="https://customercamp.co/">Customer Camp</a> — a customer research framework by Katelyn Bourgoin</li><li><a href="http://momtestbook.com/">The Mom Test </a>— a book by Rob Fitzpatrick</li><li><a href="https://www.amazon.com/gp/product/1591848369/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591848369&linkCode=as2&tag=tracbook-20&linkId=394861f8a2a9a9d2f773b2182f09e4fe">Traction</a> — a book by Gabriel Weinberg</li><li><a href="https://review.firstround.com/drive-growth-by-picking-the-right-lane-a-customer-acquisition-playbook-for-consumer-startups">Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups</a> — an article on growth lanes</li><li><a href="https://www.amazon.com/Product-Led-Growth-Build-Product-Itself-ebook/dp/B07P6288ZF">Product-Led Growth: How to Build a Product That Sells Itself</a> — a book by Wes Bush</li><li><a href="https://www.productledhub.com/slack-community/">Product-Led Growth Slack community</a> — a resource for product-led growth marketers</li><li><a href="https://forgetthefunnel.com/customer-led-growth">Customer-led growth</a> — go-to-market strategy that involves sales</li><li><a href="https://forgetthefunnel.com/">Forget the Funnel</a> — a resource for customer-led-growth marketing</li><li><a href="https://brianbalfour.com/essays/channel-model-fit-for-user-acquisition">Get Out of the ARPU-CAC Danger Zone with Channel Model Fit</a> — an article by Brian Balfour</li><li><a href="https://www.intercom.com/blog/picking-your-pricing-model/">Intercom’s pricing matrix</a> — found in Lucy’s <a href="https://www.ohblimey.com/the-early-stage-startup-marketing-playbook">Early-Stage Startup Marketing Playbook</a></li><li><a href="https://www.ohblimey.com/">Lucy’s blog</a></li><li>Follow Lucy on <a href="https://twitter.com/lucy_heskins">Twitter</a></li><li>Follow Lucy on  <a href="https://www.linkedin.com/in/lucyheskins/">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Your Go-to-Market Strategy with Lucy Heskins</itunes:title>
      <itunes:author>Lucy Heskins, Jane Portman</itunes:author>
      <itunes:duration>00:42:10</itunes:duration>
      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You&apos;ll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You&apos;ll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.</itunes:subtitle>
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      <title>Episode 225: Design for Non-Designers with Tracy Osborn</title>
      <description><![CDATA[<p>Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/8ddf9b13-9d1c-4ff9-8777-28e38a421177/audio/86b9372c-60e4-489f-9c45-477b72a38a9b/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://nostarch.com/hello-web-design">Hello Web Design</a> — Tracy’s book</li><li><a href="https://tinyseed.com/">TinySeed</a> — Tracy’s current place of work</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s product (also a TinySeed company)</li><li><a href="https://nostarch.com/">No Starch Press</a> — Tracy’s publisher</li><li><a href="https://uibreakfast.com/154-refactoring-ui-with-adam-wathan-and-steve-schoger/">Episode 154: Refactoring UI with Adam Wathan and Steve Schoger</a></li><li><a href="https://savvycal.com/">SavvyCal</a> — fellow TinySeed company with an eye for design</li><li><a href="https://twitter.com/derrickreimer">Derrick Reimer</a> — founder of SavvyCal</li><li><a href="https://www.designerfund.com/">Designer Fund</a> — a design-focused investment group</li><li><a href="https://tracyosborn.com/">Tracy’s website</a></li><li>Follow Tracy on <a href="https://twitter.com/tracymakes">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 29 Oct 2021 14:34:07 +0000</pubDate>
      <author>jane@uibreakfast.com (Tracy Osborn, Jane Portman)</author>
      <link>https://uibreakfast.com/225-design-for-non-designers-with-tracy-osborn</link>
      <content:encoded><![CDATA[<p>Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/8ddf9b13-9d1c-4ff9-8777-28e38a421177/audio/86b9372c-60e4-489f-9c45-477b72a38a9b/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://nostarch.com/hello-web-design">Hello Web Design</a> — Tracy’s book</li><li><a href="https://tinyseed.com/">TinySeed</a> — Tracy’s current place of work</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s product (also a TinySeed company)</li><li><a href="https://nostarch.com/">No Starch Press</a> — Tracy’s publisher</li><li><a href="https://uibreakfast.com/154-refactoring-ui-with-adam-wathan-and-steve-schoger/">Episode 154: Refactoring UI with Adam Wathan and Steve Schoger</a></li><li><a href="https://savvycal.com/">SavvyCal</a> — fellow TinySeed company with an eye for design</li><li><a href="https://twitter.com/derrickreimer">Derrick Reimer</a> — founder of SavvyCal</li><li><a href="https://www.designerfund.com/">Designer Fund</a> — a design-focused investment group</li><li><a href="https://tracyosborn.com/">Tracy’s website</a></li><li>Follow Tracy on <a href="https://twitter.com/tracymakes">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 225: Design for Non-Designers with Tracy Osborn</itunes:title>
      <itunes:author>Tracy Osborn, Jane Portman</itunes:author>
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      <itunes:summary>Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more.</itunes:summary>
      <itunes:subtitle>Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more.</itunes:subtitle>
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      <title>BDTP. Business Automation with Jimmy Rose</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/business-automation-with-jimmy-rose/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://contentsnare.com/">Content Snare</a> — Jimmy’s SaaS product</li><li><a href="https://zapier.com/">Zapier</a>, <a href="https://www.integromat.com/">Integromat</a>, <a href="https://ifttt.com/">IFTTT</a> — popular automation tools</li><li><a href="https://calendly.com/">Calendly</a>, <a href="https://savvycal.com/">SavvyCal</a> — scheduling tools</li><li><a href="https://superhuman.com/">Superhuman</a> — a Gmail client</li><li><a href="https://front.com/">Front</a>, <a href="https://www.intercom.com/">Intercom</a> — shared inbox tools</li><li><a href="https://www.elgato.com/en/stream-deck">Elgato Stream Deck</a> — a tool for streaming</li><li><a href="https://www.touch-portal.com/">Touch Portal</a> — the Android app for controls</li><li><a href="https://zapier.com/apps/lead-information/integrations">Zapier Lead Score</a> — an integration for scoring leads</li><li><a href="https://parser.zapier.com/">Zapier Email Parser</a> — a built-in email parser</li><li><a href="https://www.youtube.com/watch?v=Vsf8oaYnScY">Zapier vs. Integromat YouTube video</a></li><li><a href="https://typeform.com/">Typeform</a> — a popular form builder</li><li><a href="https://www.dropbox.com/">Dropbox</a>, <a href="https://www.google.com/drive">Google Drive</a> — popular cloud storage options</li><li><a href="https://clickup.com/">ClickUp</a>, <a href="https://monday.com/">Monday.com</a> — project management systems</li><li><a href="https://www.notion.so/">Notion</a>, <a href="https://www.dropbox.com/paper">Dropbox Paper </a>— other collaboration tools</li><li><a href="https://jimmyrose.me/">jimmyrose.me</a> — Jimmy’s website on automation</li><li>Follow Jimmy on <a href="https://twitter.com/_jimmyrose">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 22 Oct 2021 15:04:49 +0000</pubDate>
      <author>jane@uibreakfast.com (Jimmy Rose, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/business-automation-with-jimmy-rose/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://contentsnare.com/">Content Snare</a> — Jimmy’s SaaS product</li><li><a href="https://zapier.com/">Zapier</a>, <a href="https://www.integromat.com/">Integromat</a>, <a href="https://ifttt.com/">IFTTT</a> — popular automation tools</li><li><a href="https://calendly.com/">Calendly</a>, <a href="https://savvycal.com/">SavvyCal</a> — scheduling tools</li><li><a href="https://superhuman.com/">Superhuman</a> — a Gmail client</li><li><a href="https://front.com/">Front</a>, <a href="https://www.intercom.com/">Intercom</a> — shared inbox tools</li><li><a href="https://www.elgato.com/en/stream-deck">Elgato Stream Deck</a> — a tool for streaming</li><li><a href="https://www.touch-portal.com/">Touch Portal</a> — the Android app for controls</li><li><a href="https://zapier.com/apps/lead-information/integrations">Zapier Lead Score</a> — an integration for scoring leads</li><li><a href="https://parser.zapier.com/">Zapier Email Parser</a> — a built-in email parser</li><li><a href="https://www.youtube.com/watch?v=Vsf8oaYnScY">Zapier vs. Integromat YouTube video</a></li><li><a href="https://typeform.com/">Typeform</a> — a popular form builder</li><li><a href="https://www.dropbox.com/">Dropbox</a>, <a href="https://www.google.com/drive">Google Drive</a> — popular cloud storage options</li><li><a href="https://clickup.com/">ClickUp</a>, <a href="https://monday.com/">Monday.com</a> — project management systems</li><li><a href="https://www.notion.so/">Notion</a>, <a href="https://www.dropbox.com/paper">Dropbox Paper </a>— other collaboration tools</li><li><a href="https://jimmyrose.me/">jimmyrose.me</a> — Jimmy’s website on automation</li><li>Follow Jimmy on <a href="https://twitter.com/_jimmyrose">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Business Automation with Jimmy Rose</itunes:title>
      <itunes:author>Jimmy Rose, Jane Portman</itunes:author>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.</itunes:subtitle>
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      <title>Episode 224: Service Design with Eleni Stathoulis</title>
      <description><![CDATA[<p>Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/058acce7-953b-481b-961a-10e11a05a4a0/audio/c971bfe6-e433-4b8a-bb79-d7fbbf56a45e/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.madpow.com/">Mad*Pow</a> — Eleni’s company</li><li><a href="https://servicedesigntools.org/">Servicedesigntools.org</a> — a resource for service designers</li><li><a href="https://www.amazon.com/dp/B0020BUX3G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1">Four Seasons: The Story of a Business Philosophy</a> — a book by Isadore Sharp</li><li>Find Elena’s writing on <a href="https://eleni-stathoulis.medium.com/">Medium</a></li><li>Follow Eleni on <a href="https://twitter.com/elenistathoulis">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 15 Oct 2021 20:13:16 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Eleni Stathoulis)</author>
      <link>https://uibreakfast.com/224-service-design-with-eleni-stathoulis</link>
      <content:encoded><![CDATA[<p>Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/058acce7-953b-481b-961a-10e11a05a4a0/audio/c971bfe6-e433-4b8a-bb79-d7fbbf56a45e/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.madpow.com/">Mad*Pow</a> — Eleni’s company</li><li><a href="https://servicedesigntools.org/">Servicedesigntools.org</a> — a resource for service designers</li><li><a href="https://www.amazon.com/dp/B0020BUX3G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1">Four Seasons: The Story of a Business Philosophy</a> — a book by Isadore Sharp</li><li>Find Elena’s writing on <a href="https://eleni-stathoulis.medium.com/">Medium</a></li><li>Follow Eleni on <a href="https://twitter.com/elenistathoulis">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 224: Service Design with Eleni Stathoulis</itunes:title>
      <itunes:author>Jane Portman, Eleni Stathoulis</itunes:author>
      <itunes:duration>00:32:03</itunes:duration>
      <itunes:summary>Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more.</itunes:summary>
      <itunes:subtitle>Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more.</itunes:subtitle>
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      <title>BDTP. Email Automation &amp; Customer Experience with Jordan Skole</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/email-automation-and-customer-experience-with-jordan-skole/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.autobooks.co/">Autobooks</a> — Jordan’s current place of work</li><li><a href="https://userlist.com/podcast/mastering-email-software-with-brennan-dunn/">Mastering Email Software with Brennan Dunn</a></li><li><a href="https://uibreakfast.com/105-website-personalization-with-brennan-dunn/">UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn</a></li><li><a href="https://en.wikipedia.org/wiki/CI/CD">CI/CD</a> — continuous integration and continuous delivery</li><li><a href="https://en.wikipedia.org/wiki/Customer_experience">Customer Experience</a></li><li><a href="https://www.valgeisler.com/">Val Geisler</a>, <a href="https://hypothesisdepartment.com/">Alli Blum</a>, <a href="https://forgetthefunnel.com/">Claire Suellentrop</a> — helped Jordan scale the conversion copywriting team at AutoBooks</li><li><a href="https://twitter.com/copyhackers">Joanna Wiebe</a> — founder of <a href="https://copyhackers.com/">Copyhackers</a></li><li><a href="https://strategyn.com/jobs-to-be-done/customer-centered-innovation-map/">JTBD Framework</a></li><li><a href="https://miro.com/">Miro</a>, <a href="https://www.mural.co/">Mural</a> — popular visualization tools</li><li><a href="https://www.bobmoesta.com/">Bob Moesta</a> — an authority in the field of JTBD</li><li><a href="https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q">Demand-Side Sales</a> — a book by Bob Moesta</li><li><a href="https://en.wikipedia.org/wiki/Hero%27s_journey">Hero’s Journey Monomyth</a></li><li><a href="https://www.amazon.com/Heros-Journey-Joseph-Campbell-Collected-ebook/dp/B07K5KBWGZ/">The Hero’s Journey</a> — a book by <a href="https://en.wikipedia.org/wiki/Joseph_Campbell">Joseph Campbell</a></li><li>Follow Jordan on <a href="https://twitter.com/JordanSkole">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 11 Oct 2021 14:05:28 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jordan Skole)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/email-automation-and-customer-experience-with-jordan-skole/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.autobooks.co/">Autobooks</a> — Jordan’s current place of work</li><li><a href="https://userlist.com/podcast/mastering-email-software-with-brennan-dunn/">Mastering Email Software with Brennan Dunn</a></li><li><a href="https://uibreakfast.com/105-website-personalization-with-brennan-dunn/">UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn</a></li><li><a href="https://en.wikipedia.org/wiki/CI/CD">CI/CD</a> — continuous integration and continuous delivery</li><li><a href="https://en.wikipedia.org/wiki/Customer_experience">Customer Experience</a></li><li><a href="https://www.valgeisler.com/">Val Geisler</a>, <a href="https://hypothesisdepartment.com/">Alli Blum</a>, <a href="https://forgetthefunnel.com/">Claire Suellentrop</a> — helped Jordan scale the conversion copywriting team at AutoBooks</li><li><a href="https://twitter.com/copyhackers">Joanna Wiebe</a> — founder of <a href="https://copyhackers.com/">Copyhackers</a></li><li><a href="https://strategyn.com/jobs-to-be-done/customer-centered-innovation-map/">JTBD Framework</a></li><li><a href="https://miro.com/">Miro</a>, <a href="https://www.mural.co/">Mural</a> — popular visualization tools</li><li><a href="https://www.bobmoesta.com/">Bob Moesta</a> — an authority in the field of JTBD</li><li><a href="https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q">Demand-Side Sales</a> — a book by Bob Moesta</li><li><a href="https://en.wikipedia.org/wiki/Hero%27s_journey">Hero’s Journey Monomyth</a></li><li><a href="https://www.amazon.com/Heros-Journey-Joseph-Campbell-Collected-ebook/dp/B07K5KBWGZ/">The Hero’s Journey</a> — a book by <a href="https://en.wikipedia.org/wiki/Joseph_Campbell">Joseph Campbell</a></li><li>Follow Jordan on <a href="https://twitter.com/JordanSkole">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Email Automation &amp; Customer Experience with Jordan Skole</itunes:title>
      <itunes:author>Jane Portman, Jordan Skole</itunes:author>
      <itunes:duration>00:42:00</itunes:duration>
      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You&apos;ll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You&apos;ll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.</itunes:subtitle>
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      <title>Episode 223: How to Market Yourself with Shawn “Swyx” Wang</title>
      <description><![CDATA[<p>Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/720a64e5-4619-4017-8a46-47da9243907e/audio/51cec7c0-25be-4b86-8e77-3195e24324fe/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.swyx.io/">Swyx.io</a> — Shawn’s website</li><li><a href="https://www.learninpublic.org/">The Coding Career Handbook</a> — Shawn’s book</li><li><a href="https://www.twosigma.com/">Two Sigma</a>, <a href="https://www.netlify.com/">Netlify</a>, <a href="https://aws.amazon.com/">AWS</a> — Shawn’s previous places of work</li><li><a href="https://temporal.io/">Temporal</a> — Shawn’s current place of work</li><li><a href="https://www.swyx.io/marketing-yourself/">How to Market Yourself without Being a Celebrity</a></li><li><a href="https://twitter.com/">Twitter</a>, <a href="https://www.linkedin.com/">LinkedIn</a>, <a href="https://www.instagram.com/">Instagram</a>, <a href="https://www.polywork.com/">Polywork</a> — popular social networks to start building your audience</li><li><a href="https://www.creatorlab.fm/tim-urban-wait-but-why-podcast/">The Craft of Storytelling + Thinking Like Elon Musk</a> — an interview with Tim Urban</li><li><a href="https://www.swyx.io/cfp-advice/#building-a-cfp-process">Building a CFP Process</a> — Shawn’s blog post on public speaking</li><li><a href="https://twitter.com/dabit3">Nader Dabit</a> — Shawn’s previous coworker, someone who maintains an extensive travel schedule</li><li><a href="https://swyx.transistor.fm/">The Swyx Mixtape</a> — Shawn’s podcast</li><li><a href="https://uibreakfast.com/205-building-your-platform-with-corbett-barr/">Episode 205: Building Your Platform with Corbett Barr</a></li><li><a href="https://www.descript.com/">Descript</a> — an all-in-one audio and video editing tool with transcription</li><li>Follow Shawn on <a href="https://twitter.com/JordanSkole">Twitter</a></li><li>Get 30% off Shawn’s book at <a href="http://learninpublic.org/?c=UIBREAKFAST30">learninpublic.org/?c=UIBREAKFAST30</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Wed, 6 Oct 2021 15:15:16 +0000</pubDate>
      <author>jane@uibreakfast.com (Shawn Wang, Jane Portman)</author>
      <link>https://uibreakfast.com/223-how-to-market-yourself-with-shawn-swyx-wang</link>
      <content:encoded><![CDATA[<p>Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/720a64e5-4619-4017-8a46-47da9243907e/audio/51cec7c0-25be-4b86-8e77-3195e24324fe/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.swyx.io/">Swyx.io</a> — Shawn’s website</li><li><a href="https://www.learninpublic.org/">The Coding Career Handbook</a> — Shawn’s book</li><li><a href="https://www.twosigma.com/">Two Sigma</a>, <a href="https://www.netlify.com/">Netlify</a>, <a href="https://aws.amazon.com/">AWS</a> — Shawn’s previous places of work</li><li><a href="https://temporal.io/">Temporal</a> — Shawn’s current place of work</li><li><a href="https://www.swyx.io/marketing-yourself/">How to Market Yourself without Being a Celebrity</a></li><li><a href="https://twitter.com/">Twitter</a>, <a href="https://www.linkedin.com/">LinkedIn</a>, <a href="https://www.instagram.com/">Instagram</a>, <a href="https://www.polywork.com/">Polywork</a> — popular social networks to start building your audience</li><li><a href="https://www.creatorlab.fm/tim-urban-wait-but-why-podcast/">The Craft of Storytelling + Thinking Like Elon Musk</a> — an interview with Tim Urban</li><li><a href="https://www.swyx.io/cfp-advice/#building-a-cfp-process">Building a CFP Process</a> — Shawn’s blog post on public speaking</li><li><a href="https://twitter.com/dabit3">Nader Dabit</a> — Shawn’s previous coworker, someone who maintains an extensive travel schedule</li><li><a href="https://swyx.transistor.fm/">The Swyx Mixtape</a> — Shawn’s podcast</li><li><a href="https://uibreakfast.com/205-building-your-platform-with-corbett-barr/">Episode 205: Building Your Platform with Corbett Barr</a></li><li><a href="https://www.descript.com/">Descript</a> — an all-in-one audio and video editing tool with transcription</li><li>Follow Shawn on <a href="https://twitter.com/JordanSkole">Twitter</a></li><li>Get 30% off Shawn’s book at <a href="http://learninpublic.org/?c=UIBREAKFAST30">learninpublic.org/?c=UIBREAKFAST30</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 223: How to Market Yourself with Shawn “Swyx” Wang</itunes:title>
      <itunes:author>Shawn Wang, Jane Portman</itunes:author>
      <itunes:duration>00:47:04</itunes:duration>
      <itunes:summary>Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.</itunes:summary>
      <itunes:subtitle>Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.</itunes:subtitle>
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      <title>BDTP. Email Automation Data &amp; Integrations with Colin Nederkoorn</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/email-automation-data-and-integrations-with-colin-nederkoorn/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://customer.io/">Customer.io</a> — Colin’s company, a customer engagement platform</li><li><a href="https://mixpanel.com/">Mixpanel</a>, <a href="https://www.kissmetrics.io/">Kissmetrics</a> — popular product analytics tools</li><li><a href="https://www.klaviyo.com/">Klaviyo</a> — an email automation platform for Shopify</li><li><a href="https://segment.com/">Segment</a> — a customer data platform</li><li><a href="https://rudderstack.com/">RudderStack</a> — a data integration tool competing with Segment</li><li><a href="https://segment.com/docs/protocols/tracking-plan/best-practices/">Segment’s Data Collection Best Practices</a> — a resource for developing your data tracking plan</li><li>Follow Colin on <a href="https://twitter.com/alphacolin">Twitter</a></li><li>Colin’s <a href="https://alphacolin.com/">personal website</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 24 Sep 2021 18:06:31 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Colin Nederkoorn)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/email-automation-data-and-integrations-with-colin-nederkoorn/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://customer.io/">Customer.io</a> — Colin’s company, a customer engagement platform</li><li><a href="https://mixpanel.com/">Mixpanel</a>, <a href="https://www.kissmetrics.io/">Kissmetrics</a> — popular product analytics tools</li><li><a href="https://www.klaviyo.com/">Klaviyo</a> — an email automation platform for Shopify</li><li><a href="https://segment.com/">Segment</a> — a customer data platform</li><li><a href="https://rudderstack.com/">RudderStack</a> — a data integration tool competing with Segment</li><li><a href="https://segment.com/docs/protocols/tracking-plan/best-practices/">Segment’s Data Collection Best Practices</a> — a resource for developing your data tracking plan</li><li>Follow Colin on <a href="https://twitter.com/alphacolin">Twitter</a></li><li>Colin’s <a href="https://alphacolin.com/">personal website</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Email Automation Data &amp; Integrations with Colin Nederkoorn</itunes:title>
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      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You&apos;ll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.</itunes:subtitle>
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      <title>Episode 222: The &quot;Franchise&quot; Philosophy with Jordan Skole</title>
      <description><![CDATA[<p>Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/6d7a23df-ca66-48c2-b799-584c80b41052/audio/7266e08e-8468-4176-83ef-7072a0bdcb1f/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.autobooks.co/">AutoBooks</a> — Jordan’s current place of work</li><li><a href="https://www.getambassador.com/">Ambassador</a>, <a href="https://www.activecampaign.com/">ActiveCampaign</a> — some of Jordan’s previous employers</li><li><a href="https://apps.shopify.com/upc-code-manager-1">UPC Code Manager</a> — Jordan’s product</li><li><a href="https://ventures-adventures.com/articles/compound-growth-stop-launching-marketing-campaigns-and-start-building-franchises">Compound Growth</a> — Jordan’s article on the franchise philosophy</li><li><a href="https://twitter.com/nbashaw">Nathan Baschez</a> — works in podcast media, UI design</li><li><a href="https://userlist.com/podcast/">Better Done Than Perfect</a> — Jane’s show at Userlist</li><li><a href="https://www.biggerpockets.com/forums">BiggerPockets</a> forum — real estate investing resource</li><li><a href="https://en.wikipedia.org/wiki/Total_addressable_market">TAM</a> — total addressable market</li><li><a href="https://twitter.com/copyhackers">Joanna Wiebe</a> — founder of <a href="https://copyhackers.com/">Copyhackers</a></li><li><a href="https://www.valgeisler.com/">Val Geisler</a>, <a href="https://hypothesisdepartment.com/">Alli Blum</a>, <a href="https://forgetthefunnel.com/">Claire Suellentrop</a> — helped Jordan scale the conversion copywriting team at AutoBooks</li><li><a href="https://fs.blog/">Farnam Street</a> — a resource for mental models</li><li>Follow Jordan on <a href="https://twitter.com/JordanSkole">Twitter</a></li><li><a href="https://ventures-adventures.com/">Ventures & Adventures</a> — Jordan’s site</li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 20 Sep 2021 14:36:01 +0000</pubDate>
      <author>jane@uibreakfast.com (Jordan Skole, Jane Portman)</author>
      <link>https://uibreakfast.com/222-the-franchise-philosophy-with-jordan-skole</link>
      <content:encoded><![CDATA[<p>Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/6d7a23df-ca66-48c2-b799-584c80b41052/audio/7266e08e-8468-4176-83ef-7072a0bdcb1f/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.autobooks.co/">AutoBooks</a> — Jordan’s current place of work</li><li><a href="https://www.getambassador.com/">Ambassador</a>, <a href="https://www.activecampaign.com/">ActiveCampaign</a> — some of Jordan’s previous employers</li><li><a href="https://apps.shopify.com/upc-code-manager-1">UPC Code Manager</a> — Jordan’s product</li><li><a href="https://ventures-adventures.com/articles/compound-growth-stop-launching-marketing-campaigns-and-start-building-franchises">Compound Growth</a> — Jordan’s article on the franchise philosophy</li><li><a href="https://twitter.com/nbashaw">Nathan Baschez</a> — works in podcast media, UI design</li><li><a href="https://userlist.com/podcast/">Better Done Than Perfect</a> — Jane’s show at Userlist</li><li><a href="https://www.biggerpockets.com/forums">BiggerPockets</a> forum — real estate investing resource</li><li><a href="https://en.wikipedia.org/wiki/Total_addressable_market">TAM</a> — total addressable market</li><li><a href="https://twitter.com/copyhackers">Joanna Wiebe</a> — founder of <a href="https://copyhackers.com/">Copyhackers</a></li><li><a href="https://www.valgeisler.com/">Val Geisler</a>, <a href="https://hypothesisdepartment.com/">Alli Blum</a>, <a href="https://forgetthefunnel.com/">Claire Suellentrop</a> — helped Jordan scale the conversion copywriting team at AutoBooks</li><li><a href="https://fs.blog/">Farnam Street</a> — a resource for mental models</li><li>Follow Jordan on <a href="https://twitter.com/JordanSkole">Twitter</a></li><li><a href="https://ventures-adventures.com/">Ventures & Adventures</a> — Jordan’s site</li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>BDTP. Segments &amp; Lead Scoring with Jason Resnick</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Jason Resnick of ​​NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/segments-lead-scoring-with-jason-resnick/"><strong>episode page</strong></a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://nurturekit.co/">NurtureKit</a> — Jason’s consulting business</li><li><a href="https://www.drip.com/">Drip</a>, <a href="https://convertkit.com/">ConvertKit</a>, <a href="https://www.activecampaign.com/">ActiveCampaign</a> — popular email marketing tools</li><li><a href="https://livestorm.co/">Livestorm</a> — webinar software </li><li>Follow Jason on <a href="https://twitter.com/rezzz">Twitter</a></li><li>Subscribe to Jason’s NurtureKit channel on <a href="https://www.youtube.com/c/NurtureKit">YouTube</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 10 Sep 2021 16:38:13 +0000</pubDate>
      <author>jane@uibreakfast.com (Jason Resnick, Jane Portman)</author>
      <link>https://uibreakfast.com/bdtp-segments-lead-scoring-with-jason-resnick</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Jason Resnick of ​​NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/segments-lead-scoring-with-jason-resnick/"><strong>episode page</strong></a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://nurturekit.co/">NurtureKit</a> — Jason’s consulting business</li><li><a href="https://www.drip.com/">Drip</a>, <a href="https://convertkit.com/">ConvertKit</a>, <a href="https://www.activecampaign.com/">ActiveCampaign</a> — popular email marketing tools</li><li><a href="https://livestorm.co/">Livestorm</a> — webinar software </li><li>Follow Jason on <a href="https://twitter.com/rezzz">Twitter</a></li><li>Subscribe to Jason’s NurtureKit channel on <a href="https://www.youtube.com/c/NurtureKit">YouTube</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <title>Episode 221: Behavioral Economics with Kristen Berman</title>
      <description><![CDATA[<p>What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/cb171731-4138-43c5-97aa-cfd4d08a484f/audio/829c45c3-4318-4da9-9a29-e8d1c8065eba/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://irrationallabs.com/">Irrational Labs</a> — Kristen’s company</li><li><a href="https://www.quicken.com/">Quicken</a> by Intuit— one of Kristen’s previous projects</li><li><a href="https://danariely.com/">Dan Ariely</a> — Kristen’s co-founder</li><li><a href="https://en.wikipedia.org/wiki/List_of_cognitive_biases">Wikipedia’s List of Cognitive Biases</a></li><li><a href="https://irrationallabs.com/content/uploads/2020/09/3B-Framework.pdf">The 3B Framework</a> — designing for behavioral change</li><li><a href="https://www.amazon.com/Why-We-What-Understanding-Self-Motivation/dp/0140255265">Why we Do What We Do</a> — a book by Edward Deci on motivation</li><li><a href="https://burningman.org/">Burning Man</a> — a famous festival</li><li><a href="https://www.steadyapp.com/">Steady</a> — a fintech app</li><li><a href="https://en.wikipedia.org/wiki/Optimism_bias">Optimism Bias</a> — one of the cognitive biases</li><li><a href="https://userlist.com/podcast/">Userlist</a> — Jane’s tool, email marketing automation for SaaS</li><li><a href="https://www.juul.com/">Juul</a> — an example of replacing a behavior instead of stopping it entirely</li><li><a href="https://behavioraleconomicsbootcamp.com/online/">Behavioral Economics Bootcamp</a> — 20% off using promocode UIBREAKFAST</li><li><a href="https://irrationallabs.com/newsletter/">Irrational Labs Newsletter</a> — great resource on behavioral economics</li><li><a href="https://danariely.com/books/predictably-irrational/">Predictably Irrational</a> — a book by Dan Ariely</li><li><a href="https://www.amazon.com/gp/product/0062937650/ref=ppx_yo_dt_b_asin_title_o00_s00?ie=UTF8&psc=1">Influence</a> — a book by Robert Cialdini</li><li>Follow Kristen on <a href="https://twitter.com/bermster">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 3 Sep 2021 14:38:11 +0000</pubDate>
      <author>jane@uibreakfast.com (Kristen Berman, Jane Portman)</author>
      <link>https://uibreakfast.com/221-behavioral-economics-with-kristen-berman</link>
      <content:encoded><![CDATA[<p>What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/cb171731-4138-43c5-97aa-cfd4d08a484f/audio/829c45c3-4318-4da9-9a29-e8d1c8065eba/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://irrationallabs.com/">Irrational Labs</a> — Kristen’s company</li><li><a href="https://www.quicken.com/">Quicken</a> by Intuit— one of Kristen’s previous projects</li><li><a href="https://danariely.com/">Dan Ariely</a> — Kristen’s co-founder</li><li><a href="https://en.wikipedia.org/wiki/List_of_cognitive_biases">Wikipedia’s List of Cognitive Biases</a></li><li><a href="https://irrationallabs.com/content/uploads/2020/09/3B-Framework.pdf">The 3B Framework</a> — designing for behavioral change</li><li><a href="https://www.amazon.com/Why-We-What-Understanding-Self-Motivation/dp/0140255265">Why we Do What We Do</a> — a book by Edward Deci on motivation</li><li><a href="https://burningman.org/">Burning Man</a> — a famous festival</li><li><a href="https://www.steadyapp.com/">Steady</a> — a fintech app</li><li><a href="https://en.wikipedia.org/wiki/Optimism_bias">Optimism Bias</a> — one of the cognitive biases</li><li><a href="https://userlist.com/podcast/">Userlist</a> — Jane’s tool, email marketing automation for SaaS</li><li><a href="https://www.juul.com/">Juul</a> — an example of replacing a behavior instead of stopping it entirely</li><li><a href="https://behavioraleconomicsbootcamp.com/online/">Behavioral Economics Bootcamp</a> — 20% off using promocode UIBREAKFAST</li><li><a href="https://irrationallabs.com/newsletter/">Irrational Labs Newsletter</a> — great resource on behavioral economics</li><li><a href="https://danariely.com/books/predictably-irrational/">Predictably Irrational</a> — a book by Dan Ariely</li><li><a href="https://www.amazon.com/gp/product/0062937650/ref=ppx_yo_dt_b_asin_title_o00_s00?ie=UTF8&psc=1">Influence</a> — a book by Robert Cialdini</li><li>Follow Kristen on <a href="https://twitter.com/bermster">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 221: Behavioral Economics with Kristen Berman</itunes:title>
      <itunes:author>Kristen Berman, Jane Portman</itunes:author>
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      <itunes:summary>What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.</itunes:summary>
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      <title>Episode 220: Best Practices in Design with Karl Gilis</title>
      <description><![CDATA[<p>Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/f3979256-5a2d-48c2-be99-681dab81bbb0/audio/38ace70d-da0a-4189-8486-d83382ff3897/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.agconsult.com/en/">AGConsult</a> — Karl’s consultancy</li><li><a href="https://uibreakfast.com/111-effective-website-navigation-with-els-aerts/">Episode 111: Effective Website Navigation with Els Aerts</a></li><li><a href="https://uibreakfast.com/118-customer-top-tasks-with-gerry-mcgovern/">Episode 118: Customer Top Tasks with Gerry McGovern</a></li><li><a href="https://sensible.com/dont-make-me-think/">Don’t Make Me Think</a> — a book by Steve Krug</li><li><a href="https://www.nngroup.com/">Nielsen Norman Group</a> — usability experts who publish the most trusted guidelines in the industry</li><li><a href="https://baymard.com/">Baymard Institute</a> — another organization to go for trusted guidelines</li><li><a href="https://www.uie.com/">User Interface Engineering</a> — Jared Spool’s consultancy</li><li><a href="https://uibreakfast.com/148-saas-websites-with-josh-garofalo/">Episode 148: SaaS Websites with Josh Garofalo</a></li><li><a href="https://simonsinek.com/product/start-with-why/">Start With Why</a> — a book by Simon Sinek</li><li><a href="https://zalando.com/">Zalando</a> — one ecommerce example</li><li>Follow AGConsult founders, <a href="https://twitter.com/AGConsult">Karl</a> & <a href="https://twitter.com/els_aerts">Els</a>, on Twitter</li><li>Follow Karl on <a href="https://www.linkedin.com/in/webusability/">LinkedIn</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Wireframe<i> — </i>a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe<i> </i>in your podcast app, or <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">follow this link</a>. Our thanks to Wireframe for their support.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 23 Aug 2021 15:27:21 +0000</pubDate>
      <author>jane@uibreakfast.com (Karl Gilis, Jane Portman)</author>
      <link>https://uibreakfast.com/220-best-practices-in-design-with-karl-gilis</link>
      <content:encoded><![CDATA[<p>Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/f3979256-5a2d-48c2-be99-681dab81bbb0/audio/38ace70d-da0a-4189-8486-d83382ff3897/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.agconsult.com/en/">AGConsult</a> — Karl’s consultancy</li><li><a href="https://uibreakfast.com/111-effective-website-navigation-with-els-aerts/">Episode 111: Effective Website Navigation with Els Aerts</a></li><li><a href="https://uibreakfast.com/118-customer-top-tasks-with-gerry-mcgovern/">Episode 118: Customer Top Tasks with Gerry McGovern</a></li><li><a href="https://sensible.com/dont-make-me-think/">Don’t Make Me Think</a> — a book by Steve Krug</li><li><a href="https://www.nngroup.com/">Nielsen Norman Group</a> — usability experts who publish the most trusted guidelines in the industry</li><li><a href="https://baymard.com/">Baymard Institute</a> — another organization to go for trusted guidelines</li><li><a href="https://www.uie.com/">User Interface Engineering</a> — Jared Spool’s consultancy</li><li><a href="https://uibreakfast.com/148-saas-websites-with-josh-garofalo/">Episode 148: SaaS Websites with Josh Garofalo</a></li><li><a href="https://simonsinek.com/product/start-with-why/">Start With Why</a> — a book by Simon Sinek</li><li><a href="https://zalando.com/">Zalando</a> — one ecommerce example</li><li>Follow AGConsult founders, <a href="https://twitter.com/AGConsult">Karl</a> & <a href="https://twitter.com/els_aerts">Els</a>, on Twitter</li><li>Follow Karl on <a href="https://www.linkedin.com/in/webusability/">LinkedIn</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Wireframe<i> — </i>a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe<i> </i>in your podcast app, or <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">follow this link</a>. Our thanks to Wireframe for their support.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 220: Best Practices in Design with Karl Gilis</itunes:title>
      <itunes:author>Karl Gilis, Jane Portman</itunes:author>
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      <itunes:summary>Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more.</itunes:summary>
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      <title>BDTP. Mastering Email Software with Brennan Dunn</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.</p><p>Please head over to the <a href="https://userlist.com/podcast/mastering-email-software-with-brennan-dunn/">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://rightmessage.com">RightMessage</a> — Brennan's email automation and lead generation software</li><li><a href="https://createandsell.co">CreateAndSell.co</a> — Brennan’s project where he teaches intermediate and advanced email marketing strategies</li><li><a href="https://doubleyourfreelancing.com">Double Your Freelancing</a> — Brennan's previous solo venture</li><li><a href="https://www.drip.com">Drip</a>, <a href="https://convertkit.com">ConvertKit</a>, <a href="https://userlist.com">Userlist</a>, <a href="https://customer.io">Customer.io</a>, <a href="https://mailchimp.com">Mailchimp</a>, <a href="https://www.activecampaign.com">ActiveCampaign</a>, <a href="https://www.klaviyo.com">Klaviyo</a> — email marketing providers</li><li><a href="https://shopify.github.io/liquid">Liquid</a> — a templating language built by Shopify</li><li><a href="https://www.bidsketch.com">Bidsketch</a>, <a href="https://www.signwell.com">SignWell</a> (formerly Docsketch) — products by <a href="https://twitter.com/earthlingworks">Ruben Gamez</a></li><li><a href="https://www.helpscout.com">Help Scout</a>, <a href="https://www.hubspot.com">HubSpot</a>, <a href="https://rightmessage.com">RightMessage</a> — companies that do good email marketing</li><li>Follow Brennan on <a href="https://twitter.com/brennandunn">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 13 Aug 2021 16:05:56 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Brennan Dunn)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.</p><p>Please head over to the <a href="https://userlist.com/podcast/mastering-email-software-with-brennan-dunn/">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://rightmessage.com">RightMessage</a> — Brennan's email automation and lead generation software</li><li><a href="https://createandsell.co">CreateAndSell.co</a> — Brennan’s project where he teaches intermediate and advanced email marketing strategies</li><li><a href="https://doubleyourfreelancing.com">Double Your Freelancing</a> — Brennan's previous solo venture</li><li><a href="https://www.drip.com">Drip</a>, <a href="https://convertkit.com">ConvertKit</a>, <a href="https://userlist.com">Userlist</a>, <a href="https://customer.io">Customer.io</a>, <a href="https://mailchimp.com">Mailchimp</a>, <a href="https://www.activecampaign.com">ActiveCampaign</a>, <a href="https://www.klaviyo.com">Klaviyo</a> — email marketing providers</li><li><a href="https://shopify.github.io/liquid">Liquid</a> — a templating language built by Shopify</li><li><a href="https://www.bidsketch.com">Bidsketch</a>, <a href="https://www.signwell.com">SignWell</a> (formerly Docsketch) — products by <a href="https://twitter.com/earthlingworks">Ruben Gamez</a></li><li><a href="https://www.helpscout.com">Help Scout</a>, <a href="https://www.hubspot.com">HubSpot</a>, <a href="https://rightmessage.com">RightMessage</a> — companies that do good email marketing</li><li>Follow Brennan on <a href="https://twitter.com/brennandunn">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Mastering Email Software with Brennan Dunn</itunes:title>
      <itunes:author>Jane Portman, Brennan Dunn</itunes:author>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.</itunes:summary>
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      <title>Episode 219: Crowdfunding a Book with Jeremy Slagle</title>
      <description><![CDATA[<p>What should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children's book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/52a4cbb2-1766-409f-9183-6603455bdf2d/audio/71b37cfa-53d3-4d5f-a3ab-1e7999f77907/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.happycargobooks.com/">Happy Cargo Books</a> — Jeremy’s book project with Beth Stafford</li><li><a href="https://www.slagledesign.com/">Slagle Design</a> — Jeremy’s design studio</li><li><a href="https://uibreakfast.com/149-tech-education-for-kids-with-miriam-tocino/">Episode 149: Tech Education for Kids with Miriam Tocino</a></li><li><a href="https://www.dropbox.com/paper">Dropbox Paper</a> — a collaboration tool</li><li><a href="https://www.kickstarter.com/">Kickstarter</a>, <a href="https://www.gofundme.com/">GoFundMe</a> — popular crowdfunding options</li><li><a href="https://www.squarespace.com/">Squarespace</a> — a popular CMS</li><li><a href="https://www.studioneat.com/products/markone">Studio Neat pens</a> — a great product example</li><li><a href="https://www.studioneat.com/products/exhilarating">It Will Be Exhilarating</a> — a book by Studio Neat</li><li>Find Jeremy at <a href="https://www.slagledesign.com/">Slagle Design</a></li><li>Follow Jeremy on <a href="https://twitter.com/jeremyslagle">Twitter</a> and <a href="https://www.instagram.com/slagledesign/">Instagram</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Wireframe<i> — </i>a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe<i> </i>in your podcast app, or <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">follow this link</a>. Our thanks to Wireframe for their support.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 6 Aug 2021 14:01:21 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jeremy Slagle)</author>
      <link>https://uibreakfast.com/219-crowdfunding-a-book-with-jeremy-slagle</link>
      <content:encoded><![CDATA[<p>What should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children's book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/52a4cbb2-1766-409f-9183-6603455bdf2d/audio/71b37cfa-53d3-4d5f-a3ab-1e7999f77907/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.happycargobooks.com/">Happy Cargo Books</a> — Jeremy’s book project with Beth Stafford</li><li><a href="https://www.slagledesign.com/">Slagle Design</a> — Jeremy’s design studio</li><li><a href="https://uibreakfast.com/149-tech-education-for-kids-with-miriam-tocino/">Episode 149: Tech Education for Kids with Miriam Tocino</a></li><li><a href="https://www.dropbox.com/paper">Dropbox Paper</a> — a collaboration tool</li><li><a href="https://www.kickstarter.com/">Kickstarter</a>, <a href="https://www.gofundme.com/">GoFundMe</a> — popular crowdfunding options</li><li><a href="https://www.squarespace.com/">Squarespace</a> — a popular CMS</li><li><a href="https://www.studioneat.com/products/markone">Studio Neat pens</a> — a great product example</li><li><a href="https://www.studioneat.com/products/exhilarating">It Will Be Exhilarating</a> — a book by Studio Neat</li><li>Find Jeremy at <a href="https://www.slagledesign.com/">Slagle Design</a></li><li>Follow Jeremy on <a href="https://twitter.com/jeremyslagle">Twitter</a> and <a href="https://www.instagram.com/slagledesign/">Instagram</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Wireframe<i> — </i>a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe<i> </i>in your podcast app, or <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">follow this link</a>. Our thanks to Wireframe for their support.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 219: Crowdfunding a Book with Jeremy Slagle</itunes:title>
      <itunes:author>Jane Portman, Jeremy Slagle</itunes:author>
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      <itunes:summary>What should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children&apos;s book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more.</itunes:summary>
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      <title>Episode 218: Building a Calm Company with Hanne Vervaeck</title>
      <description><![CDATA[<p>Can you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/a707c9cf-d92b-4471-9975-61bd855204f9/audio/64c7a945-ffde-4139-9c0e-4dd96fbfca56/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://basecamp.com/books/calm">It Doesn’t Have to Be Crazy at Work</a> — book by Jason Fried at Basecamp</li><li><a href="https://tractioninc.com">Traction System</a> — a goal setting framework</li><li><a href="https://en.wikipedia.org/wiki/Peter_Thiel">Peter Thiel</a> Principle — the best individual contributors may not make the best leaders of that role</li><li><a href="https://thrivethemes.com/themebuilder">Theme Builder</a> — one of the big projects at <a href="https://thrivethemes.com">Thrive Themes</a></li><li>Follow Hanne on <a href="https://www.linkedin.com/in/hvervaeck">LinkedIn</a></li><li>Follow Thrive Themes on <a href="https://twitter.com/Thrivethemes">Twitter</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Copilot. Looking for a better way to track your spending? Tired of juggling multiple bank apps? Copilot is a beautifully designed personal finance app created by Google engineers that gives you insights you won't get from your banks. Let Copilot automatically find your subscriptions, categorize your spending, and track your investments and net worth. Download Copilot today at <a href="https://copilot.money/">copilot.money</a> and use promocode UIBREAKFAST to double your free trial.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 23 Jul 2021 15:37:32 +0000</pubDate>
      <author>jane@uibreakfast.com (Hanne Vervaeck, Jane Portman)</author>
      <link>https://uibreakfast.com/218-building-a-calm-company-with-hanne-vervaeck</link>
      <content:encoded><![CDATA[<p>Can you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/a707c9cf-d92b-4471-9975-61bd855204f9/audio/64c7a945-ffde-4139-9c0e-4dd96fbfca56/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://basecamp.com/books/calm">It Doesn’t Have to Be Crazy at Work</a> — book by Jason Fried at Basecamp</li><li><a href="https://tractioninc.com">Traction System</a> — a goal setting framework</li><li><a href="https://en.wikipedia.org/wiki/Peter_Thiel">Peter Thiel</a> Principle — the best individual contributors may not make the best leaders of that role</li><li><a href="https://thrivethemes.com/themebuilder">Theme Builder</a> — one of the big projects at <a href="https://thrivethemes.com">Thrive Themes</a></li><li>Follow Hanne on <a href="https://www.linkedin.com/in/hvervaeck">LinkedIn</a></li><li>Follow Thrive Themes on <a href="https://twitter.com/Thrivethemes">Twitter</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Copilot. Looking for a better way to track your spending? Tired of juggling multiple bank apps? Copilot is a beautifully designed personal finance app created by Google engineers that gives you insights you won't get from your banks. Let Copilot automatically find your subscriptions, categorize your spending, and track your investments and net worth. Download Copilot today at <a href="https://copilot.money/">copilot.money</a> and use promocode UIBREAKFAST to double your free trial.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 218: Building a Calm Company with Hanne Vervaeck</itunes:title>
      <itunes:author>Hanne Vervaeck, Jane Portman</itunes:author>
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      <itunes:summary>Can you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more.</itunes:summary>
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      <title>BDTP. Building HR Software with Jonny Burch</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.</p><p>Please head over to the <a href="https://userlist.com/podcast/building-hr-software-with-jonny-burch">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://progressionapp.com/">Progression</a> — Jonny's career growth product</li><li><a href="https://www.progression.fyi/">Progression.fyi</a> — the original free resource</li><li><a href="https://deliveroo.co.uk/">Deliveroo</a> — a popular UK-based delivery company, similar to Uber Eats</li><li><a href="https://dovetailapp.com/">Dovetail</a> — a tool for capturing product insights</li><li><a href="https://www.figma.com/">Figma</a> — web-based design tool, a community of design advocates</li><li><a href="https://www.gainsight.com/">Gainsight</a> — customer success and product experience software</li><li><a href="https://segment.com/">Segment</a> — a popular customer data platform (CDP)</li><li><a href="https://mixpanel.com/">Mixpanel</a> — a tool for event-based analytics</li><li><a href="https://www.chargebee.com/">Chargebee</a> — a subscription billing & revops platform</li><li><a href="https://chartmogul.com/">ChartMogul</a> — a tool for revenue analytics</li><li><a href="https://www.smartlook.com/">Smartlook</a> — a tool for user behavior tracking, similar to <a href="https://www.fullstory.com/">FullStory</a></li><li>Follow Jonny on <a href="https://twitter.com/jonnyburch">Twitter</a></li><li>Follow Progression on <a href="https://twitter.com/progressionapp">Twitter</a></li><li>Email jonny@progressionapp.com and mention UIBREAKFAST to claim your product discount</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 19 Jul 2021 17:15:25 +0000</pubDate>
      <author>jane@uibreakfast.com (Jonny Burch, Jane Portman)</author>
      <link>https://uibreakfast.com/bdtp-building-hr-software-wtih-jonny-burch</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.</p><p>Please head over to the <a href="https://userlist.com/podcast/building-hr-software-with-jonny-burch">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://progressionapp.com/">Progression</a> — Jonny's career growth product</li><li><a href="https://www.progression.fyi/">Progression.fyi</a> — the original free resource</li><li><a href="https://deliveroo.co.uk/">Deliveroo</a> — a popular UK-based delivery company, similar to Uber Eats</li><li><a href="https://dovetailapp.com/">Dovetail</a> — a tool for capturing product insights</li><li><a href="https://www.figma.com/">Figma</a> — web-based design tool, a community of design advocates</li><li><a href="https://www.gainsight.com/">Gainsight</a> — customer success and product experience software</li><li><a href="https://segment.com/">Segment</a> — a popular customer data platform (CDP)</li><li><a href="https://mixpanel.com/">Mixpanel</a> — a tool for event-based analytics</li><li><a href="https://www.chargebee.com/">Chargebee</a> — a subscription billing & revops platform</li><li><a href="https://chartmogul.com/">ChartMogul</a> — a tool for revenue analytics</li><li><a href="https://www.smartlook.com/">Smartlook</a> — a tool for user behavior tracking, similar to <a href="https://www.fullstory.com/">FullStory</a></li><li>Follow Jonny on <a href="https://twitter.com/jonnyburch">Twitter</a></li><li>Follow Progression on <a href="https://twitter.com/progressionapp">Twitter</a></li><li>Email jonny@progressionapp.com and mention UIBREAKFAST to claim your product discount</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.</itunes:subtitle>
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      <title>Episode 217: Intuitive Product Design with Fabricio Rosa Marques</title>
      <description><![CDATA[<p>What are the principles of intuitive product design? How do we apply them to general-use software, such as a presentation tool? Our guest today is Fabricio Rosa Marques, Head of Product Design at Pitch. You’ll learn the story behind their product, how they arrive at design consensus, how they delight users, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/571d1b2b-aa98-4ac9-89e0-9e495b0c2e7f/audio/7849ecb5-05b9-455a-a661-ac7f51bc39fa/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://pitch.com">Pitch</a> — Fab’s place of work, a tool for building presentations</li><li><a href="https://www.git-tower.com">Tower</a> — Fab’s previous place of work</li><li><a href="https://twitter.com/christianreber">Christian Reber</a> — co-founder of Pitch</li><li><a href="https://en.wikipedia.org/wiki/Dieter_Rams">Dieter Rams</a> — legendary designer known for being opinionated</li><li><a href="https://www.figma.com">Figma</a> — a popular design tool</li><li><a href="https://slack.com">Slack</a>, <a href="https://discord.com">Discord</a>, <a href="https://www.canva.com">Canva</a>, <a href="https://zoom.us">Zoom</a>, <a href="https://www.around.co">Around</a>, <a href="https://www.yac.com">Yac</a>, <a href="https://webflow.com">Webflow</a> — popular online tools</li><li>Follow Fab on <a href="https://twitter.com/fabric_8">Twitter</a></li><li>Follow <a href="https://twitter.com/pitch">Pitch </a>on Twitter</li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at <a href="http://around.co/uibreakfast">around.co/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 9 Jul 2021 15:36:23 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Fabricio Rosa Marques)</author>
      <link>https://uibreakfast.com/217-intuitive-product-design-with-fabricio-rosa-marques</link>
      <content:encoded><![CDATA[<p>What are the principles of intuitive product design? How do we apply them to general-use software, such as a presentation tool? Our guest today is Fabricio Rosa Marques, Head of Product Design at Pitch. You’ll learn the story behind their product, how they arrive at design consensus, how they delight users, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/571d1b2b-aa98-4ac9-89e0-9e495b0c2e7f/audio/7849ecb5-05b9-455a-a661-ac7f51bc39fa/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://pitch.com">Pitch</a> — Fab’s place of work, a tool for building presentations</li><li><a href="https://www.git-tower.com">Tower</a> — Fab’s previous place of work</li><li><a href="https://twitter.com/christianreber">Christian Reber</a> — co-founder of Pitch</li><li><a href="https://en.wikipedia.org/wiki/Dieter_Rams">Dieter Rams</a> — legendary designer known for being opinionated</li><li><a href="https://www.figma.com">Figma</a> — a popular design tool</li><li><a href="https://slack.com">Slack</a>, <a href="https://discord.com">Discord</a>, <a href="https://www.canva.com">Canva</a>, <a href="https://zoom.us">Zoom</a>, <a href="https://www.around.co">Around</a>, <a href="https://www.yac.com">Yac</a>, <a href="https://webflow.com">Webflow</a> — popular online tools</li><li>Follow Fab on <a href="https://twitter.com/fabric_8">Twitter</a></li><li>Follow <a href="https://twitter.com/pitch">Pitch </a>on Twitter</li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at <a href="http://around.co/uibreakfast">around.co/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 217: Intuitive Product Design with Fabricio Rosa Marques</itunes:title>
      <itunes:author>Jane Portman, Fabricio Rosa Marques</itunes:author>
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      <itunes:summary>What are the principles of intuitive product design? How do we apply them to general-use software, such as a presentation tool? Our guest today is Fabricio Rosa Marques, Head of Product Design at Pitch. You’ll learn the story behind their product, how they arrive at design consensus, how they delight users, and more.</itunes:summary>
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      <title>Episode 216: Meeting Facilitation with Douglas Ferguson</title>
      <description><![CDATA[<p>Can you run effective meetings and still protect maker time? Yes, and you can even transform meetings into delightful, collaborative parts of the day. Our guest today is Douglas Ferguson, President of Voltage Control and author of Magical Meetings. You’ll learn what meetings aren’t necessary, how to run meetings that are, tips on how to make those meetings magical, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/6dd52db1-2ea6-45ff-a336-532d9746aae8/audio/04710228-ef3d-4c34-b049-93941fbf7428/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://voltagecontrol.com/">Voltage Control</a> — Douglas’s consulting company</li><li><a href="https://voltagecontrol.com/books">Magical Meetings</a> — Douglas’s book on getting the most out of meetings</li><li><a href="https://en.wikipedia.org/wiki/Extreme_programming">Extreme Programming</a>, <a href="https://en.wikipedia.org/wiki/Agile_software_development">Agile</a>, <a href="https://en.wikipedia.org/wiki/Scrum_(software_development)">Scrum</a>, <a href="https://en.wikipedia.org/wiki/Lean_product_development">Lean</a>, <a href="https://en.wikipedia.org/wiki/Design_thinking">Design Thinking</a> — popular methodologies</li><li><a href="https://voltagecontrol.com/facilitation-lab">Facilitation Lab</a> — weekly community meetings at Voltage Control, Thursdays</li><li><a href="https://www.google.com/docs/about">Google Docs</a>, <a href="https://start.mural.co">MURAL</a>, <a href="https://miro.com">Miro</a>, <a href="https://www.figma.com">Figma</a> — popular tools for live collaboration</li><li><a href="https://en.wikipedia.org/wiki/Responsibility_assignment_matrix">RACI chart</a> — responsible, accountable, consulted or informed</li><li><a href="https://voltagecontrol.com/magical-meetings">Magical Meetings resources</a></li><li><a href="https://voltagecontrol.com/blog">Voltage Control’s blog</a></li><li><a href="https://voltagecontrol.com/training">Voltage Control’s courses & workshops</a></li><li>Follow Douglas on  <a href="https://twitter.com/douglas_voltage">Twitter</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at <a href="https://around.co/uibreakfast">around.co/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 25 Jun 2021 14:33:31 +0000</pubDate>
      <author>jane@uibreakfast.com (Douglas Ferguson, Jane Portman)</author>
      <link>https://uibreakfast.com/216-meeting-facilitation-with-douglas-ferguson</link>
      <content:encoded><![CDATA[<p>Can you run effective meetings and still protect maker time? Yes, and you can even transform meetings into delightful, collaborative parts of the day. Our guest today is Douglas Ferguson, President of Voltage Control and author of Magical Meetings. You’ll learn what meetings aren’t necessary, how to run meetings that are, tips on how to make those meetings magical, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/6dd52db1-2ea6-45ff-a336-532d9746aae8/audio/04710228-ef3d-4c34-b049-93941fbf7428/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://voltagecontrol.com/">Voltage Control</a> — Douglas’s consulting company</li><li><a href="https://voltagecontrol.com/books">Magical Meetings</a> — Douglas’s book on getting the most out of meetings</li><li><a href="https://en.wikipedia.org/wiki/Extreme_programming">Extreme Programming</a>, <a href="https://en.wikipedia.org/wiki/Agile_software_development">Agile</a>, <a href="https://en.wikipedia.org/wiki/Scrum_(software_development)">Scrum</a>, <a href="https://en.wikipedia.org/wiki/Lean_product_development">Lean</a>, <a href="https://en.wikipedia.org/wiki/Design_thinking">Design Thinking</a> — popular methodologies</li><li><a href="https://voltagecontrol.com/facilitation-lab">Facilitation Lab</a> — weekly community meetings at Voltage Control, Thursdays</li><li><a href="https://www.google.com/docs/about">Google Docs</a>, <a href="https://start.mural.co">MURAL</a>, <a href="https://miro.com">Miro</a>, <a href="https://www.figma.com">Figma</a> — popular tools for live collaboration</li><li><a href="https://en.wikipedia.org/wiki/Responsibility_assignment_matrix">RACI chart</a> — responsible, accountable, consulted or informed</li><li><a href="https://voltagecontrol.com/magical-meetings">Magical Meetings resources</a></li><li><a href="https://voltagecontrol.com/blog">Voltage Control’s blog</a></li><li><a href="https://voltagecontrol.com/training">Voltage Control’s courses & workshops</a></li><li>Follow Douglas on  <a href="https://twitter.com/douglas_voltage">Twitter</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at <a href="https://around.co/uibreakfast">around.co/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 216: Meeting Facilitation with Douglas Ferguson</itunes:title>
      <itunes:author>Douglas Ferguson, Jane Portman</itunes:author>
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      <itunes:summary>Can you run effective meetings and still protect maker time? Yes, and you can even transform meetings into delightful, collaborative parts of the day. Our guest today is Douglas Ferguson, President of Voltage Control and author of Magical Meetings. You’ll learn what meetings aren’t necessary, how to run meetings that are, tips on how to make those meetings magical, and more.</itunes:summary>
      <itunes:subtitle>Can you run effective meetings and still protect maker time? Yes, and you can even transform meetings into delightful, collaborative parts of the day. Our guest today is Douglas Ferguson, President of Voltage Control and author of Magical Meetings. You’ll learn what meetings aren’t necessary, how to run meetings that are, tips on how to make those meetings magical, and more.</itunes:subtitle>
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      <title>BDTP. Driving Behavior Change with Ashutosh Priyadarshy</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Ashutosh Priyadarshy, founder of Sunsama. You'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/driving-behavior-change-with-ashutosh-priyadarshy/">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.intercom.com/">Intercom</a> — a popular live chat tool</li><li><a href="https://www.typeform.com/">Typeform</a> — a popular survey tool</li><li><a href="https://superhuman.com/">Superhuman</a> — a popular email client with high-touch onboarding</li><li><a href="https://amplitude.com/">Amplitude</a>, <a href="https://www.fullstory.com/">FullStory</a> — product analytics and insights tools</li><li>Connect with Ashutosh at ashutosh@sunsama.com</li><li>Email Ashutosh or support@sunsama.com to get three free months of Sunsama</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 18 Jun 2021 19:19:23 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Ashutosh Priyadarshy)</author>
      <link>https://uibreakfast.com/bdtp-driving-behavior-change-with-ashutosh-priyadarshy</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Ashutosh Priyadarshy, founder of Sunsama. You'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/driving-behavior-change-with-ashutosh-priyadarshy/">episode page </a>for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.intercom.com/">Intercom</a> — a popular live chat tool</li><li><a href="https://www.typeform.com/">Typeform</a> — a popular survey tool</li><li><a href="https://superhuman.com/">Superhuman</a> — a popular email client with high-touch onboarding</li><li><a href="https://amplitude.com/">Amplitude</a>, <a href="https://www.fullstory.com/">FullStory</a> — product analytics and insights tools</li><li>Connect with Ashutosh at ashutosh@sunsama.com</li><li>Email Ashutosh or support@sunsama.com to get three free months of Sunsama</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode? </i><a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Driving Behavior Change with Ashutosh Priyadarshy</itunes:title>
      <itunes:author>Jane Portman, Ashutosh Priyadarshy</itunes:author>
      <itunes:duration>00:43:01</itunes:duration>
      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ashutosh Priyadarshy, founder of Sunsama. You&apos;ll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ashutosh Priyadarshy, founder of Sunsama. You&apos;ll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.</itunes:subtitle>
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      <title>Episode 215: Co-Founder Relationships with Shai Schechter</title>
      <description><![CDATA[<p>A healthy co-founder relationship is the foundation of a good business. How can we prevent conflicts and alleviate friction? Our guest today is Shai Schechter, co-founder of RightMessage. You’ll learn the story behind RightMessage, how to navigate co-founder relationships, how to leverage different skills and personality types, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/ca3f8435-8775-4516-ae36-b04bbc63f542/audio/2c512c75-97f6-4093-8db7-dd6f7ac04cfd/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rightmessage.com">RightMessage</a> — Shai’s product with Brennan Dunn</li><li><a href="https://doubleyourfreelancing.com">Double Your Freelancing</a> — Brennan’s Previous Business</li><li><a href="https://userlist.com/updates/the-story-of-userlist-inc/">The story of Userlist, Inc.</a> — Jane’s co-founder story</li><li><a href="https://www.geekwire.com/2011/wrong-answer-5050-calculating-cofounder-equity-split/">The only wrong answer is 50/50: Calculating the co-founder equity split</a> — an article by Dan Shapiro</li><li><a href="https://www.linkedin.com/in/caseygraham1">Casey Graham</a> — the growth coach who helped Shai and Brennan</li><li><a href="https://predictablesuccess.com/vops-quiz">The Synergist Quiz</a> — the test to figure out your personality type (Visionary, Operator, Processor, Synergist)</li><li><a href="https://en.wikipedia.org/wiki/Rubber_duck_debugging">Rubber Duck Programming</a> — arriving at solution after problem explanation</li><li>Follow Shai on <a href="https://twitter.com/shaisc">Twitter</a></li><li>Sign up for Shai’s <a href="https://shai.io/newsletter/">newsletter</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at <a href="http://around.co/uibreakfast">around.co/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 11 Jun 2021 15:38:54 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Shai Schechter)</author>
      <link>https://uibreakfast.com/215-co-founder-relationships-with-shai-schechter</link>
      <content:encoded><![CDATA[<p>A healthy co-founder relationship is the foundation of a good business. How can we prevent conflicts and alleviate friction? Our guest today is Shai Schechter, co-founder of RightMessage. You’ll learn the story behind RightMessage, how to navigate co-founder relationships, how to leverage different skills and personality types, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/ca3f8435-8775-4516-ae36-b04bbc63f542/audio/2c512c75-97f6-4093-8db7-dd6f7ac04cfd/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rightmessage.com">RightMessage</a> — Shai’s product with Brennan Dunn</li><li><a href="https://doubleyourfreelancing.com">Double Your Freelancing</a> — Brennan’s Previous Business</li><li><a href="https://userlist.com/updates/the-story-of-userlist-inc/">The story of Userlist, Inc.</a> — Jane’s co-founder story</li><li><a href="https://www.geekwire.com/2011/wrong-answer-5050-calculating-cofounder-equity-split/">The only wrong answer is 50/50: Calculating the co-founder equity split</a> — an article by Dan Shapiro</li><li><a href="https://www.linkedin.com/in/caseygraham1">Casey Graham</a> — the growth coach who helped Shai and Brennan</li><li><a href="https://predictablesuccess.com/vops-quiz">The Synergist Quiz</a> — the test to figure out your personality type (Visionary, Operator, Processor, Synergist)</li><li><a href="https://en.wikipedia.org/wiki/Rubber_duck_debugging">Rubber Duck Programming</a> — arriving at solution after problem explanation</li><li>Follow Shai on <a href="https://twitter.com/shaisc">Twitter</a></li><li>Sign up for Shai’s <a href="https://shai.io/newsletter/">newsletter</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at <a href="http://around.co/uibreakfast">around.co/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 215: Co-Founder Relationships with Shai Schechter</itunes:title>
      <itunes:author>Jane Portman, Shai Schechter</itunes:author>
      <itunes:duration>00:38:54</itunes:duration>
      <itunes:summary>A healthy co-founder relationship is the foundation of a good business. How can we prevent conflicts and alleviate friction? Our guest today is Shai Schechter, co-founder of RightMessage. You’ll learn the story behind RightMessage, how to navigate co-founder relationships, how to leverage different skills and personality types, and more.</itunes:summary>
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      <title>Episode 214: Growing Your Design Career with Scott Belsky</title>
      <description><![CDATA[<p>How can we grow as designers within teams and companies? What can we do to stay happy and do our best work? Our guest today is Scott Belsky, founder of Behance and Chief Product Officer at Adobe. You’ll learn how to think about your design career, learn from great designers, work with teammates and leaders, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/c06e10af-4d6b-48af-9f62-a12a8915d310/audio/be9576b0-4e40-419f-b760-74ad16dcfe3a/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.behance.net/">Behance</a> — Scott's previous product</li><li><a href="https://www.adobe.com/ru/">Adobe</a> — Scott’s current place of work</li><li><a href="https://uibreakfast.com/86-future-ux-khoi-vinh/">Episode 86: The Future of UX with Khoi Vinh</a></li><li><a href="https://www.themessymiddle.com/">The Messy Middle</a>, <a href="https://99u.adobe.com/book/making-ideas-happen-2">Making Things Happen</a> — Scott's Books</li><li><a href="https://actionmethod.com/">Action Method</a> — Scott’s physical product line (now run by <a href="https://ghostly.com/">Ghostly</a>)</li><li><a href="https://99u.adobe.com/">99U</a> — a conference and resource site</li><li><a href="https://uibreakfast.com/195-minimalist-design-with-brian-gardner/">Episode 195: Minimalist Design with Brian Gardner</a></li><li><a href="https://uibreakfast.com/79-typography-ui-design-rafal-tomal/">Episode 79: Typography in UI Design with Rafal Tomal</a></li><li><a href="https://uibreakfast.com/62-teaching-design-theory-jarrod-drysdale/">Episode 62: Teaching Design Theory with Jarrod Drysdale</a></li><li><a href="https://uibreakfast.com/getting-started-ui-ux/">Getting Started in UI/UX: How to Pursue Your Career</a></li><li><a href="https://www.sagmeister.com/">Stefan Sagmeister's website</a></li><li>Follow Scott on <a href="https://twitter.com/scottbelsky">Twitter</a></li><li><a href="http://www.scottbelsky.com/">Scott's Website</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at <a href="http://www.hotjar.com/uibreakfast">hotjar.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 28 May 2021 16:14:18 +0000</pubDate>
      <author>jane@uibreakfast.com (Scott Belsky, Jane Portman)</author>
      <link>https://uibreakfast.com/214-growing-your-design-career-with-scott-belsky</link>
      <content:encoded><![CDATA[<p>How can we grow as designers within teams and companies? What can we do to stay happy and do our best work? Our guest today is Scott Belsky, founder of Behance and Chief Product Officer at Adobe. You’ll learn how to think about your design career, learn from great designers, work with teammates and leaders, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/c06e10af-4d6b-48af-9f62-a12a8915d310/audio/be9576b0-4e40-419f-b760-74ad16dcfe3a/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.behance.net/">Behance</a> — Scott's previous product</li><li><a href="https://www.adobe.com/ru/">Adobe</a> — Scott’s current place of work</li><li><a href="https://uibreakfast.com/86-future-ux-khoi-vinh/">Episode 86: The Future of UX with Khoi Vinh</a></li><li><a href="https://www.themessymiddle.com/">The Messy Middle</a>, <a href="https://99u.adobe.com/book/making-ideas-happen-2">Making Things Happen</a> — Scott's Books</li><li><a href="https://actionmethod.com/">Action Method</a> — Scott’s physical product line (now run by <a href="https://ghostly.com/">Ghostly</a>)</li><li><a href="https://99u.adobe.com/">99U</a> — a conference and resource site</li><li><a href="https://uibreakfast.com/195-minimalist-design-with-brian-gardner/">Episode 195: Minimalist Design with Brian Gardner</a></li><li><a href="https://uibreakfast.com/79-typography-ui-design-rafal-tomal/">Episode 79: Typography in UI Design with Rafal Tomal</a></li><li><a href="https://uibreakfast.com/62-teaching-design-theory-jarrod-drysdale/">Episode 62: Teaching Design Theory with Jarrod Drysdale</a></li><li><a href="https://uibreakfast.com/getting-started-ui-ux/">Getting Started in UI/UX: How to Pursue Your Career</a></li><li><a href="https://www.sagmeister.com/">Stefan Sagmeister's website</a></li><li>Follow Scott on <a href="https://twitter.com/scottbelsky">Twitter</a></li><li><a href="http://www.scottbelsky.com/">Scott's Website</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at <a href="http://www.hotjar.com/uibreakfast">hotjar.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 214: Growing Your Design Career with Scott Belsky</itunes:title>
      <itunes:author>Scott Belsky, Jane Portman</itunes:author>
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      <itunes:summary>How can we grow as designers within teams and companies? What can we do to stay happy and do our best work? Our guest today is Scott Belsky, founder of Behance and Chief Product Officer at Adobe. You’ll learn how to think about your design career, learn from great designers, work with teammates and leaders, and more.</itunes:summary>
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      <title>BDTP. Building Relationships Using Email Automation with Liz Painter</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Liz Painter, an email strategist and conversion copywriter at Comma Comma. Liz reveals several ways in which we can improve our copywriting and make meaningful connections with our users through email. The underlying theme? Talk to your users!</p><p>Please head over to the <a href="https://userlist.com/podcast/building-relationships-using-email-automation-with-liz-painter/">episode page </a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://commacomma.co.uk/">Comma Comma</a> — Liz's copywriting consultancy</li><li><a href="https://copyhackers.com/">Copyhackers</a> — copywriting instruction site</li><li><a href="https://otter.ai/">Otter.ai</a> — AI transcription service</li><li><a href="https://www.rev.com/">Rev.com</a> — human-assisted transcription service</li><li><a href="https://www.thinkific.com/">Thinkific</a> — online course creation site</li><li><a href="https://clickup.com/">ClickUp</a> — project management tool, sends emails from a personal address</li><li><a href="https://www.pluralsight.com/product/flow">GitPrime (now Pluralsight Flow)</a> — analytics for developers</li><li>Follow Liz on <a href="https://www.linkedin.com/in/lizpainter/?originalSubdomain=uk">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 21 May 2021 18:29:21 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Liz Painter)</author>
      <link>https://uibreakfast.com/bdtp-building-relationships-using-email-automation-with-liz-painter</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Liz Painter, an email strategist and conversion copywriter at Comma Comma. Liz reveals several ways in which we can improve our copywriting and make meaningful connections with our users through email. The underlying theme? Talk to your users!</p><p>Please head over to the <a href="https://userlist.com/podcast/building-relationships-using-email-automation-with-liz-painter/">episode page </a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://commacomma.co.uk/">Comma Comma</a> — Liz's copywriting consultancy</li><li><a href="https://copyhackers.com/">Copyhackers</a> — copywriting instruction site</li><li><a href="https://otter.ai/">Otter.ai</a> — AI transcription service</li><li><a href="https://www.rev.com/">Rev.com</a> — human-assisted transcription service</li><li><a href="https://www.thinkific.com/">Thinkific</a> — online course creation site</li><li><a href="https://clickup.com/">ClickUp</a> — project management tool, sends emails from a personal address</li><li><a href="https://www.pluralsight.com/product/flow">GitPrime (now Pluralsight Flow)</a> — analytics for developers</li><li>Follow Liz on <a href="https://www.linkedin.com/in/lizpainter/?originalSubdomain=uk">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at<a href="https://userlist.com/worksheets"> userlist.com/worksheets</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Building Relationships Using Email Automation with Liz Painter</itunes:title>
      <itunes:author>Jane Portman, Liz Painter</itunes:author>
      <itunes:duration>00:41:25</itunes:duration>
      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Liz Painter, an email strategist and conversion copywriter at Comma Comma. Liz reveals several ways in which we can improve our copywriting and make meaningful connections with our users through email. The underlying theme? Talk to your users!</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Liz Painter, an email strategist and conversion copywriter at Comma Comma. Liz reveals several ways in which we can improve our copywriting and make meaningful connections with our users through email. The underlying theme? Talk to your users!</itunes:subtitle>
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      <title>Episode 213: Managing Paid Ads with Pamela Wagner</title>
      <description><![CDATA[<p>What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You'll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://ajaladigital.com/">Ajala Digital</a> — Pamela's ad agency</li><li><a href="https://developers.google.com/speed/pagespeed/insights/">Google PageSpeed Insights</a> — used to evaluate webpage performance</li><li><a href="https://home.kartra.com/">Kartra </a>— a marketing automation tool</li><li><a href="https://segmetrics.io/">SegMetrics</a> — tool for tracking marketing funnel data</li><li><a href="https://skillshop.withgoogle.com/">Google Skillshop</a> — free training for Google tools</li><li><a href="https://support.google.com/google-ads/">Google Ads Help</a> — Google Ads support resources</li><li><a href="https://grow.google/">Grow with Google</a> — free certificate courses and resources</li><li><a href="https://www.google.com/alerts">Google Alerts</a> — service that deliveries email summaries for certain topics</li><li><a href="https://www.thinkwithgoogle.com/">Think with Google</a> — marketing insights from Google</li><li>Follow Ajala Digital on <a href="https://www.facebook.com/ajaladigital">Facebook </a>and <a href="https://www.linkedin.com/company/ajala-digital/">LinkedIn</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at <a href="https://around.co/uibreakfast">around.co/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 14 May 2021 15:25:59 +0000</pubDate>
      <author>jane@uibreakfast.com (Pamela Wagner, Jane Portman)</author>
      <link>https://uibreakfast.com/213-managing-paid-ads-with-pamela-wagner</link>
      <content:encoded><![CDATA[<p>What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You'll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://ajaladigital.com/">Ajala Digital</a> — Pamela's ad agency</li><li><a href="https://developers.google.com/speed/pagespeed/insights/">Google PageSpeed Insights</a> — used to evaluate webpage performance</li><li><a href="https://home.kartra.com/">Kartra </a>— a marketing automation tool</li><li><a href="https://segmetrics.io/">SegMetrics</a> — tool for tracking marketing funnel data</li><li><a href="https://skillshop.withgoogle.com/">Google Skillshop</a> — free training for Google tools</li><li><a href="https://support.google.com/google-ads/">Google Ads Help</a> — Google Ads support resources</li><li><a href="https://grow.google/">Grow with Google</a> — free certificate courses and resources</li><li><a href="https://www.google.com/alerts">Google Alerts</a> — service that deliveries email summaries for certain topics</li><li><a href="https://www.thinkwithgoogle.com/">Think with Google</a> — marketing insights from Google</li><li>Follow Ajala Digital on <a href="https://www.facebook.com/ajaladigital">Facebook </a>and <a href="https://www.linkedin.com/company/ajala-digital/">LinkedIn</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at <a href="https://around.co/uibreakfast">around.co/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 213: Managing Paid Ads with Pamela Wagner</itunes:title>
      <itunes:author>Pamela Wagner, Jane Portman</itunes:author>
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      <itunes:summary>What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You&apos;ll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more.</itunes:summary>
      <itunes:subtitle>What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You&apos;ll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more.</itunes:subtitle>
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      <title>Episode 212: Data-Driven Design Decisions with Zack Naylor</title>
      <description><![CDATA[<p>How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say "no" to product roadmap suggestions, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/4ba51b7b-b462-4d8a-b057-0f15f482e750/audio/324929b0-8c50-43c6-8a38-baf20c08ac4a/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.aureliuslab.com">Aurelius</a> — Zack's product, a UX research and insights tool</li><li><a href="https://blog.aureliuslab.com/tag/podcast/">The Aurelius Podcast</a> — Zack’s show, interviews with UX professionals</li><li><a href="https://blog.aureliuslab.com/tag/podcast/page/2/">Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman</a></li><li><a href="https://uibreakfast.com/201-data-driven-insights-with-helena-ronis/">Episode 201: Data-Driven Insights with Helena Ronis</a></li><li><a href="https://uibreakfast.com/75-organizing-ux-research-panel-ashley-warren/">Episode 75: Organizing a UX Research Panel with Ashley Warren</a></li><li><a href="https://uibreakfast.com/209-jtbd-interviews-with-alli-blum/">Episode 209: JTBD Interviews with Alli Blum</a></li><li><a href="https://userlist.com">Userlist</a> — Jane’s SaaS product</li><li><a href="https://basecamp.com/shapeup">Shape Up</a> — a book by Ryan Singer at Basecamp</li><li><a href="https://uibreakfast.com/170-the-power-of-workshops-with-jonathan-courtney/">Episode 170: The Power of Workshops with Jonathan Courtney</a></li><li><a href="https://rework.fm/">REWORK</a> — a podcast by the makers of <a href="https://basecamp.com/">Basecamp</a> about a better way to work and run your business</li><li>Follow Zack on <a href="https://twitter.com/zacknaylor">Twitter</a></li><li>Chat with Zack at <a href="https://www.aureliuslab.com/">Aurelius</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to<a href="http://bit.ly/uibrekfast20"> </a><a href="https://bit.ly/uibrekfast20">yellowimages.com</a> and snag a 20% discount using our limited-time promocode UIBREAKFAST20.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 30 Apr 2021 14:23:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Zack Naylor)</author>
      <link>https://uibreakfast.com/212-data-driven-design-decisions-with-zack-naylor/</link>
      <content:encoded><![CDATA[<p>How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say "no" to product roadmap suggestions, and more.</p><p><i>Download the MP3 audio file:</i> right-click <a href="https://cdn.simplecast.com/audio/6cd16543-f849-4954-85c0-9d1cc1460e2d/episodes/4ba51b7b-b462-4d8a-b057-0f15f482e750/audio/324929b0-8c50-43c6-8a38-baf20c08ac4a/default_tc.mp3">here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.aureliuslab.com">Aurelius</a> — Zack's product, a UX research and insights tool</li><li><a href="https://blog.aureliuslab.com/tag/podcast/">The Aurelius Podcast</a> — Zack’s show, interviews with UX professionals</li><li><a href="https://blog.aureliuslab.com/tag/podcast/page/2/">Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman</a></li><li><a href="https://uibreakfast.com/201-data-driven-insights-with-helena-ronis/">Episode 201: Data-Driven Insights with Helena Ronis</a></li><li><a href="https://uibreakfast.com/75-organizing-ux-research-panel-ashley-warren/">Episode 75: Organizing a UX Research Panel with Ashley Warren</a></li><li><a href="https://uibreakfast.com/209-jtbd-interviews-with-alli-blum/">Episode 209: JTBD Interviews with Alli Blum</a></li><li><a href="https://userlist.com">Userlist</a> — Jane’s SaaS product</li><li><a href="https://basecamp.com/shapeup">Shape Up</a> — a book by Ryan Singer at Basecamp</li><li><a href="https://uibreakfast.com/170-the-power-of-workshops-with-jonathan-courtney/">Episode 170: The Power of Workshops with Jonathan Courtney</a></li><li><a href="https://rework.fm/">REWORK</a> — a podcast by the makers of <a href="https://basecamp.com/">Basecamp</a> about a better way to work and run your business</li><li>Follow Zack on <a href="https://twitter.com/zacknaylor">Twitter</a></li><li>Chat with Zack at <a href="https://www.aureliuslab.com/">Aurelius</a></li></ul><h2>Today’s Sponsor </h2><p>This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to<a href="http://bit.ly/uibrekfast20"> </a><a href="https://bit.ly/uibrekfast20">yellowimages.com</a> and snag a 20% discount using our limited-time promocode UIBREAKFAST20.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 212: Data-Driven Design Decisions with Zack Naylor</itunes:title>
      <itunes:author>Jane Portman, Zack Naylor</itunes:author>
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      <itunes:summary>How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say &quot;no&quot; to product roadmap suggestions, and more.</itunes:summary>
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      <title>BDTP. Using Surveys for Customer Success with Moritz Dausinger</title>
      <description><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Moritz Dausinger, founder of Refiner. Moritz shares the story behind his survey tool, when and how to survey your users, and many other tips for making the most of the survey data.</p><p>Please head over to the <a href="https://userlist.com/podcast/using-surveys-for-customer-success-with-moritz-dausinger/">episode page </a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://refiner.io/">Refiner</a> — Moritz’s product, a survey tool for SaaS companies</li><li><a href="https://mailparser.io/">Mailparser</a>, <a href="https://docparser.com/">Docparser</a> — Moritz’s past projects prior to Refiner</li><li><a href="https://segment.com/">Segment</a> — customer data platform (CDP)</li><li><a href="https://amplitude.com/">Amplitude</a> — product analytics tool</li><li><a href="https://en.wikipedia.org/wiki/John_Gall_(author)#Gall.27s_law">Gall’s Law</a> — the law about complex systems being built from simple systems</li><li><a href="https://www.capterra.com/">Capterra</a> — software search and comparison tool</li><li><a href="https://www.facebook.com/groups/SaaSgrowthhacking/">Saas Growth Hacks</a> — a popular Facebook group for SaaS founders</li><li><a href="https://www.quora.com/">Quora</a> — knowledge sharing platform</li><li><a href="https://productled.com/product-led-growth-definition/">Product-Led Growth</a> — product-based go-to-market strategy</li><li>Follow Moritz on <a href="https://twitter.com/mdausinger">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 23 Apr 2021 17:30:39 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Moritz Dausinger)</author>
      <link>https://uibreakfast.com/bdtp-using-surveys-for-customer-success-with-moritz-dausinger</link>
      <content:encoded><![CDATA[<p>Today we have another episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>. Listen in as we talk with Moritz Dausinger, founder of Refiner. Moritz shares the story behind his survey tool, when and how to survey your users, and many other tips for making the most of the survey data.</p><p>Please head over to the <a href="https://userlist.com/podcast/using-surveys-for-customer-success-with-moritz-dausinger/">episode page </a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://refiner.io/">Refiner</a> — Moritz’s product, a survey tool for SaaS companies</li><li><a href="https://mailparser.io/">Mailparser</a>, <a href="https://docparser.com/">Docparser</a> — Moritz’s past projects prior to Refiner</li><li><a href="https://segment.com/">Segment</a> — customer data platform (CDP)</li><li><a href="https://amplitude.com/">Amplitude</a> — product analytics tool</li><li><a href="https://en.wikipedia.org/wiki/John_Gall_(author)#Gall.27s_law">Gall’s Law</a> — the law about complex systems being built from simple systems</li><li><a href="https://www.capterra.com/">Capterra</a> — software search and comparison tool</li><li><a href="https://www.facebook.com/groups/SaaSgrowthhacking/">Saas Growth Hacks</a> — a popular Facebook group for SaaS founders</li><li><a href="https://www.quora.com/">Quora</a> — knowledge sharing platform</li><li><a href="https://productled.com/product-led-growth-definition/">Product-Led Growth</a> — product-based go-to-market strategy</li><li>Follow Moritz on <a href="https://twitter.com/mdausinger">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Using Surveys for Customer Success with Moritz Dausinger</itunes:title>
      <itunes:author>Jane Portman, Moritz Dausinger</itunes:author>
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      <itunes:summary>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Moritz Dausinger, founder of Refiner. Moritz shares the story behind his survey tool, when and how to survey your users, and many other tips for making the most of the survey data.</itunes:summary>
      <itunes:subtitle>Today we have another episode of Better Done Than Perfect. Listen in as we talk with Moritz Dausinger, founder of Refiner. Moritz shares the story behind his survey tool, when and how to survey your users, and many other tips for making the most of the survey data.</itunes:subtitle>
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      <title>Episode 211: Starting a New SaaS Product with Adii Pienaar</title>
      <description><![CDATA[<p>What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://woocommerce.com/product-category/themes">WooCommerce</a> — Adii’s prior company acquired by <a href="https://automattic.com">Automattic</a></li><li><a href="https://cm-commerce.com/">Conversio (now CM Commerce)</a> — another one of Adii’s products, acquired by <a href="https://www.campaignmonitor.com">Campaign Monitor</a></li><li><a href="https://adii.me/book">Life Profitability</a> — Adii’s recent book</li><li><a href="https://cogsy.com">Cogsy</a> — Adii’s new product, an ecommerce inventory purchasing tool</li><li><a href="https://uibreakfast.com/157-serving-your-customers-customers-with-adii-pienaar/">Episode 157: Serving Your Customer’s Customers with Adii Pienaar</a></li><li><a href="https://userlist.com/podcast/carrots-sticks-measuring-success-with-adii-pienaar/">Carrots, Sticks & Measuring Success with Adii Pienaar</a></li><li><a href="https://en.wikipedia.org/wiki/Stock_keeping_unit">SKUs</a> — stock keeping units, part of product catalog, used for inventory tracking</li><li><a href="https://www.chargebee.com/blog/ask-us-metered-billing-chargebee/">Metered billing</a> — pricing based on usage level</li><li><a href="https://www.profitwell.com/recur/all/how-much-expansion-revenue-to-be-successful">Expansion revenue</a> — additional revenue generated by existing customers</li><li><a href="https://userlist.com/blog/how-we-bought-userlist-com-and-rebranded">Behind the Scenes: How We Bought userlist.com & Rebranded as Userlist</a></li><li><a href="http://rosiemanning.com">Rosie Manning </a>— brand and product designer</li><li><a href="https://userlist.com">Userlist</a> — Jane’s SaaS product</li><li><a href="https://uibreakfast.com/172-naming-your-product-with-brad-flowers">Episode 172: Naming Your Product with Brad Flowers</a></li><li><a href="https://whonothow.com">Who Not How</a> — book Adii credits with transformative thinking, “Who do I need to accomplish X?” as opposed to “How do I accomplish X?”</li><li><a href="https://tinyseed.com/">TinySeed</a> — SaaS accelerator for bootstrappers</li><li><a href="https://adii.me">Adii’s website</a></li><li>Follow Adii on <a href="https://twitter.com/adii">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at <a href="http://www.hotjar.com/uibreakfast">hotjar.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 16 Apr 2021 16:57:03 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Adii Pienaar)</author>
      <link>https://uibreakfast.com/211-starting-a-new-saas-product-with-adii-pienaar</link>
      <content:encoded><![CDATA[<p>What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://woocommerce.com/product-category/themes">WooCommerce</a> — Adii’s prior company acquired by <a href="https://automattic.com">Automattic</a></li><li><a href="https://cm-commerce.com/">Conversio (now CM Commerce)</a> — another one of Adii’s products, acquired by <a href="https://www.campaignmonitor.com">Campaign Monitor</a></li><li><a href="https://adii.me/book">Life Profitability</a> — Adii’s recent book</li><li><a href="https://cogsy.com">Cogsy</a> — Adii’s new product, an ecommerce inventory purchasing tool</li><li><a href="https://uibreakfast.com/157-serving-your-customers-customers-with-adii-pienaar/">Episode 157: Serving Your Customer’s Customers with Adii Pienaar</a></li><li><a href="https://userlist.com/podcast/carrots-sticks-measuring-success-with-adii-pienaar/">Carrots, Sticks & Measuring Success with Adii Pienaar</a></li><li><a href="https://en.wikipedia.org/wiki/Stock_keeping_unit">SKUs</a> — stock keeping units, part of product catalog, used for inventory tracking</li><li><a href="https://www.chargebee.com/blog/ask-us-metered-billing-chargebee/">Metered billing</a> — pricing based on usage level</li><li><a href="https://www.profitwell.com/recur/all/how-much-expansion-revenue-to-be-successful">Expansion revenue</a> — additional revenue generated by existing customers</li><li><a href="https://userlist.com/blog/how-we-bought-userlist-com-and-rebranded">Behind the Scenes: How We Bought userlist.com & Rebranded as Userlist</a></li><li><a href="http://rosiemanning.com">Rosie Manning </a>— brand and product designer</li><li><a href="https://userlist.com">Userlist</a> — Jane’s SaaS product</li><li><a href="https://uibreakfast.com/172-naming-your-product-with-brad-flowers">Episode 172: Naming Your Product with Brad Flowers</a></li><li><a href="https://whonothow.com">Who Not How</a> — book Adii credits with transformative thinking, “Who do I need to accomplish X?” as opposed to “How do I accomplish X?”</li><li><a href="https://tinyseed.com/">TinySeed</a> — SaaS accelerator for bootstrappers</li><li><a href="https://adii.me">Adii’s website</a></li><li>Follow Adii on <a href="https://twitter.com/adii">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at <a href="http://www.hotjar.com/uibreakfast">hotjar.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode? </i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 211: Starting a New SaaS Product with Adii Pienaar</itunes:title>
      <itunes:author>Jane Portman, Adii Pienaar</itunes:author>
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      <itunes:summary>What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.</itunes:summary>
      <itunes:subtitle>What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.</itunes:subtitle>
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      <title>Episode 210: Running a UX Patterns Library with Ramy Khuffash</title>
      <description><![CDATA[<p>What does it take to successfully run a content library for designers? What are the challenges? Our guest today is Ramy Khuffash, indie hacker and founder of Page Flows and Screenjar. You’ll learn about Ramy’s founder journey, how he works on multiple products simultaneously, how content products compare to traditional SaaS products, his pricing strategy, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://pageflows.com/">Page Flows</a> — Ramy’s project, a library of UX patterns</li><li><a href="https://screenjar.com/">Screenjar</a> — Ramy’s video messaging tool</li><li>UI Movement — Newsletter Ramy created to share design animation (now <a href="https://screenlane.com/">Screenlane</a>)</li><li><a href="http://momtestbook.com/">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://monosnap.com/">Monosnap</a> — desktop screen recorder</li><li><a href="https://www.producthunt.com/">Product Hunt</a>, <a href="https://www.indiehackers.com/">Indie Hackers</a>, <a href="https://news.ycombinator.com/">Hackers News</a> — sources for Ramy’s content inspiration</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://www.canva.com/">Canva</a> — a popular design tool with good templates</li><li><a href="https://www.joinclubhouse.com/">Clubhouse</a> — a popular audio chat application</li><li><a href="https://join.trends.vc/">Trends.vc</a> — Dru Riley’s product</li><li><a href="https://nomadlist.com/">Nomad List</a> — a popular resource for digital nomads </li><li><a href="https://www.keyvalues.com/">Key Values</a> — tool for value-based hiring</li><li><a href="https://uibreakfast.com/163-building-communities-with-courtland-allen/">Episode 163: Building Communities with Courtland Allen</a></li><li><a href="https://userlist.com/podcast/customer-success-for-infoproducts-with-alex-hillman/">Customer Success for Infoproducts with Alex Hillman</a></li><li><a href="https://rocketgems.com/">Rocket Gems</a> — Ramy’s blog </li><li>Follow Ramy on <a href="https://twitter.com/ramykhuffash">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at <a href="https://bit.ly/uibrekfast20">yellowimages.com</a>.</p><p><i>Interested in sponsoring an episode? </i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 5 Apr 2021 13:02:51 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Ramy Khuffash)</author>
      <link>https://uibreakfast.com/210-running-a-ux-patterns-library-with-ramy-khuffash</link>
      <content:encoded><![CDATA[<p>What does it take to successfully run a content library for designers? What are the challenges? Our guest today is Ramy Khuffash, indie hacker and founder of Page Flows and Screenjar. You’ll learn about Ramy’s founder journey, how he works on multiple products simultaneously, how content products compare to traditional SaaS products, his pricing strategy, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://pageflows.com/">Page Flows</a> — Ramy’s project, a library of UX patterns</li><li><a href="https://screenjar.com/">Screenjar</a> — Ramy’s video messaging tool</li><li>UI Movement — Newsletter Ramy created to share design animation (now <a href="https://screenlane.com/">Screenlane</a>)</li><li><a href="http://momtestbook.com/">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://monosnap.com/">Monosnap</a> — desktop screen recorder</li><li><a href="https://www.producthunt.com/">Product Hunt</a>, <a href="https://www.indiehackers.com/">Indie Hackers</a>, <a href="https://news.ycombinator.com/">Hackers News</a> — sources for Ramy’s content inspiration</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://www.canva.com/">Canva</a> — a popular design tool with good templates</li><li><a href="https://www.joinclubhouse.com/">Clubhouse</a> — a popular audio chat application</li><li><a href="https://join.trends.vc/">Trends.vc</a> — Dru Riley’s product</li><li><a href="https://nomadlist.com/">Nomad List</a> — a popular resource for digital nomads </li><li><a href="https://www.keyvalues.com/">Key Values</a> — tool for value-based hiring</li><li><a href="https://uibreakfast.com/163-building-communities-with-courtland-allen/">Episode 163: Building Communities with Courtland Allen</a></li><li><a href="https://userlist.com/podcast/customer-success-for-infoproducts-with-alex-hillman/">Customer Success for Infoproducts with Alex Hillman</a></li><li><a href="https://rocketgems.com/">Rocket Gems</a> — Ramy’s blog </li><li>Follow Ramy on <a href="https://twitter.com/ramykhuffash">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at <a href="https://bit.ly/uibrekfast20">yellowimages.com</a>.</p><p><i>Interested in sponsoring an episode? </i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 210: Running a UX Patterns Library with Ramy Khuffash</itunes:title>
      <itunes:author>Jane Portman, Ramy Khuffash</itunes:author>
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      <itunes:summary>What does it take to successfully run a content library for designers? What are the challenges? Our guest today is Ramy Khuffash, indie hacker and founder of Page Flows and Screenjar. You’ll learn about Ramy’s founder journey, how he works on multiple products simultaneously, how content products compare to traditional SaaS products, his pricing strategy, and more.</itunes:summary>
      <itunes:subtitle>What does it take to successfully run a content library for designers? What are the challenges? Our guest today is Ramy Khuffash, indie hacker and founder of Page Flows and Screenjar. You’ll learn about Ramy’s founder journey, how he works on multiple products simultaneously, how content products compare to traditional SaaS products, his pricing strategy, and more.</itunes:subtitle>
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      <title>Episode 209: JTBD Interviews with Alli Blum</title>
      <description><![CDATA[<p>How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://uibreakfast.com/112-optimizing-saas-trials-with-alli-blum/">Episode 112: Optimizing SaaS Trials with Alli Blum</a></li><li><a href="https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/">Better Done Than Perfect. Switch Interviews & Strategic Context with Alli Blum</a></li><li><a href="https://uibreakfast.com/181-jobs-to-be-done-with-jim-kalbach/">Episode 181: Jobs to Be Done with Jim Kalbach</a></li><li><a href="https://rosenfeldmedia.com/books/jobs-to-be-done-book/">The Jobs To Be Done Playbook</a> — Jim Kalbach’s book</li><li><a href="https://www.interaction-design.org/literature/article/personas-why-and-how-you-should-use-them">Personas</a>, <a href="https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90">Jobs to Be Done</a>, <a href="https://dev.to/aimerib/the-hero-s-journey-and-the-user-experience-2imd">the Hero’s Journey</a> — the user research frameworks Alli mentions</li><li><a href="https://www.aprildunford.com/">April Dunford</a> — a B2B Tech positioning consultant, speaker, and author</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://www.userinterviews.com/">userinterviews.com</a> — a platform for recruiting research participants</li><li><a href="http://momtestbook.com/">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://vimeo.com/81153746">Bob Moesta and Chris Spiek — Uncovering JTBD</a></li><li><a href="https://www.youtube.com/watch?v=MyGYfxpe2FQ">How to Use Jobs to Be Done to Perfect Your Positioning</a> — Claire Suellentrop’s talk at MicroConf Growth 2018</li><li><a href="https://demandmaven.io/">Demand Maven</a> — Asia Orangio’s SaaS growth consultancy</li><li><a href="https://www.alliblum.com/jtbd/">alliblum.com/jtbd</a></li><li>Follow Alli on <a href="https://twitter.com/AlliBlum">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to<a href="http://bit.ly/uibrekfast20"> </a><a href="https://bit.ly/uibrekfast20">yellowimages.com</a> and snag a 20% discount using our limited-time promocode UIBREAKFAST20.</p><p><i>Interested in sponsoring an episode? </i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Thu, 18 Mar 2021 12:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Alli Blum)</author>
      <link>https://uibreakfast.com/209-jtbd-interviews-with-alli-blum</link>
      <content:encoded><![CDATA[<p>How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://uibreakfast.com/112-optimizing-saas-trials-with-alli-blum/">Episode 112: Optimizing SaaS Trials with Alli Blum</a></li><li><a href="https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/">Better Done Than Perfect. Switch Interviews & Strategic Context with Alli Blum</a></li><li><a href="https://uibreakfast.com/181-jobs-to-be-done-with-jim-kalbach/">Episode 181: Jobs to Be Done with Jim Kalbach</a></li><li><a href="https://rosenfeldmedia.com/books/jobs-to-be-done-book/">The Jobs To Be Done Playbook</a> — Jim Kalbach’s book</li><li><a href="https://www.interaction-design.org/literature/article/personas-why-and-how-you-should-use-them">Personas</a>, <a href="https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90">Jobs to Be Done</a>, <a href="https://dev.to/aimerib/the-hero-s-journey-and-the-user-experience-2imd">the Hero’s Journey</a> — the user research frameworks Alli mentions</li><li><a href="https://www.aprildunford.com/">April Dunford</a> — a B2B Tech positioning consultant, speaker, and author</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://www.userinterviews.com/">userinterviews.com</a> — a platform for recruiting research participants</li><li><a href="http://momtestbook.com/">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://vimeo.com/81153746">Bob Moesta and Chris Spiek — Uncovering JTBD</a></li><li><a href="https://www.youtube.com/watch?v=MyGYfxpe2FQ">How to Use Jobs to Be Done to Perfect Your Positioning</a> — Claire Suellentrop’s talk at MicroConf Growth 2018</li><li><a href="https://demandmaven.io/">Demand Maven</a> — Asia Orangio’s SaaS growth consultancy</li><li><a href="https://www.alliblum.com/jtbd/">alliblum.com/jtbd</a></li><li>Follow Alli on <a href="https://twitter.com/AlliBlum">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to<a href="http://bit.ly/uibrekfast20"> </a><a href="https://bit.ly/uibrekfast20">yellowimages.com</a> and snag a 20% discount using our limited-time promocode UIBREAKFAST20.</p><p><i>Interested in sponsoring an episode? </i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 209: JTBD Interviews with Alli Blum</itunes:title>
      <itunes:author>Jane Portman, Alli Blum</itunes:author>
      <itunes:duration>00:52:21</itunes:duration>
      <itunes:summary>How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.</itunes:summary>
      <itunes:subtitle>How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.</itunes:subtitle>
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      <title>Episode 208: Illustration Systems with Pablo Stanley</title>
      <description><![CDATA[<p>Is great illustration a privilege of industry giants? What if every software project could use it freely? Our guest today is Pablo Stanley, iconic illustrator and co-founder at Blush. He shares his take on creativity, illustration systems, his favorite brands, illustration sourcing at Blush, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://blush.design/">Blush</a> — Pablo’s design app</li><li><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447">Start With Why</a> — a book by Simon Sinek</li><li><a href="https://twitter.com/johnmaeda">John Maeda</a> — one of Pablo’s design heroes</li><li><a href="https://www.dropbox.com/">Dropbox</a>, <a href="https://mailchimp.com/">Mailchimp</a>, <a href="https://www.intercom.com/">Intercom</a> — brands that leverage great illustrations</li><li><a href="https://unsplash.com/">Unsplash</a> — the most popular source of free images</li><li>Follow Pablo on <a href="https://twitter.com/pablostanley">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at<a href="http://bit.ly/uibrekfast20"> </a><a href="https://bit.ly/uibrekfast20">yellowimages.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 5 Mar 2021 13:56:12 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Pablo Stanley)</author>
      <link>https://uibreakfast.com/208-illustration-systems-with-pablo-stanley</link>
      <content:encoded><![CDATA[<p>Is great illustration a privilege of industry giants? What if every software project could use it freely? Our guest today is Pablo Stanley, iconic illustrator and co-founder at Blush. He shares his take on creativity, illustration systems, his favorite brands, illustration sourcing at Blush, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://blush.design/">Blush</a> — Pablo’s design app</li><li><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447">Start With Why</a> — a book by Simon Sinek</li><li><a href="https://twitter.com/johnmaeda">John Maeda</a> — one of Pablo’s design heroes</li><li><a href="https://www.dropbox.com/">Dropbox</a>, <a href="https://mailchimp.com/">Mailchimp</a>, <a href="https://www.intercom.com/">Intercom</a> — brands that leverage great illustrations</li><li><a href="https://unsplash.com/">Unsplash</a> — the most popular source of free images</li><li>Follow Pablo on <a href="https://twitter.com/pablostanley">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at<a href="http://bit.ly/uibrekfast20"> </a><a href="https://bit.ly/uibrekfast20">yellowimages.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:summary>Is great illustration a privilege of industry giants? What if every software project could use it freely? Our guest today is Pablo Stanley, iconic illustrator and co-founder at Blush. He shares his take on creativity, illustration systems, his favorite brands, illustration sourcing at Blush, and more.</itunes:summary>
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      <title>BDTP. Customer Success for Infoproducts with Alex Hillman</title>
      <description><![CDATA[<p>Today we’re bringing you the first episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>’s Season 2. Join us for a talk with Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company’s conception and philosophy, how they handle customer service, what makes a great course, and so much more.</p><p>Please head over to the <a href="https://userlist.com/podcast/customer-success-for-infoproducts-with-alex-hillman/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://stackingthebricks.com/">Stacking The Bricks</a> — Alex’s company together with Amy Hoy</li><li><a href="https://nokotime.com/">Noko</a>, <a href="https://everytimezone.com/">EveryTimeZone</a> — products by Amy Hoy, Alex’s partner</li><li><a href="https://30x500.com/academy/">30x500</a> — Alex and Amy’s flagship product</li><li><a href="https://indyhall.org/athome/">Indy Hall</a> — Alex’s famous coworking space, now a remote work community</li><li><a href="https://stackingthebricks.com/just-fucking-ship/">Just F#*!ing Ship</a> — a book by Amy and Alex</li><li><a href="https://writeusefulbooks.com/">Write Useful Books</a> — a book & tool by Rob Fitzpatrick</li><li><a href="https://uibreakfast.com/206-writing-useful-books-with-rob-fitzpatrick/">UI Breakfast Episode 206: Writing Useful Books with Rob Fitzpatrick</a></li><li><a href="https://bear.app/">Bear</a> — a note-taking app</li><li><a href="https://www.amazon.com/Essential-Podcasting-Guide-Everything-Unforgettable-ebook/dp/B01LSDUAR0">The Essential Podcasting Guide</a> — a book by Craig Hewitt of <a href="https://castos.com/">Castos</a></li><li>Nathan Barry’s <a href="https://nathanbarry.com/convertkit-academy/">ConvertKit Academy</a></li><li><a href="https://doubleyourfreelancing.com/mastering-convertkit/">Mastering ConvertKit </a>— a course by Brennan Dunn available at <a href="https://doubleyourfreelancing.com/">Double Your Freelancing Rate</a></li><li><a href="https://www.invisionapp.com/ecourses/fundamental-ui-design">Fundamental UI Design </a>— a book Jane wrote for InVision (currently a free course)</li><li><a href="https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp/1491919019">BadAss: Making Users Awesome</a> — a book by Kathy Sierra</li><li>Follow Alex on <a href="https://twitter.com/alexhillman">Twitter</a></li><li><a href="https://stackingthebricks.com/tinymba/">The Tiny MBA</a> — Alex’s book (use promocode BDTP20 at checkout for 20% off)</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. </p><p><a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 26 Feb 2021 10:54:32 +0000</pubDate>
      <author>jane@uibreakfast.com (Alex Hillman, Jane Portman)</author>
      <link>https://uibreakfast.com/bdtp-customer-success-for-infoproducts-with-alex-hillman</link>
      <content:encoded><![CDATA[<p>Today we’re bringing you the first episode of <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>’s Season 2. Join us for a talk with Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company’s conception and philosophy, how they handle customer service, what makes a great course, and so much more.</p><p>Please head over to the <a href="https://userlist.com/podcast/customer-success-for-infoproducts-with-alex-hillman/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://stackingthebricks.com/">Stacking The Bricks</a> — Alex’s company together with Amy Hoy</li><li><a href="https://nokotime.com/">Noko</a>, <a href="https://everytimezone.com/">EveryTimeZone</a> — products by Amy Hoy, Alex’s partner</li><li><a href="https://30x500.com/academy/">30x500</a> — Alex and Amy’s flagship product</li><li><a href="https://indyhall.org/athome/">Indy Hall</a> — Alex’s famous coworking space, now a remote work community</li><li><a href="https://stackingthebricks.com/just-fucking-ship/">Just F#*!ing Ship</a> — a book by Amy and Alex</li><li><a href="https://writeusefulbooks.com/">Write Useful Books</a> — a book & tool by Rob Fitzpatrick</li><li><a href="https://uibreakfast.com/206-writing-useful-books-with-rob-fitzpatrick/">UI Breakfast Episode 206: Writing Useful Books with Rob Fitzpatrick</a></li><li><a href="https://bear.app/">Bear</a> — a note-taking app</li><li><a href="https://www.amazon.com/Essential-Podcasting-Guide-Everything-Unforgettable-ebook/dp/B01LSDUAR0">The Essential Podcasting Guide</a> — a book by Craig Hewitt of <a href="https://castos.com/">Castos</a></li><li>Nathan Barry’s <a href="https://nathanbarry.com/convertkit-academy/">ConvertKit Academy</a></li><li><a href="https://doubleyourfreelancing.com/mastering-convertkit/">Mastering ConvertKit </a>— a course by Brennan Dunn available at <a href="https://doubleyourfreelancing.com/">Double Your Freelancing Rate</a></li><li><a href="https://www.invisionapp.com/ecourses/fundamental-ui-design">Fundamental UI Design </a>— a book Jane wrote for InVision (currently a free course)</li><li><a href="https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp/1491919019">BadAss: Making Users Awesome</a> — a book by Kathy Sierra</li><li>Follow Alex on <a href="https://twitter.com/alexhillman">Twitter</a></li><li><a href="https://stackingthebricks.com/tinymba/">The Tiny MBA</a> — Alex’s book (use promocode BDTP20 at checkout for 20% off)</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. </p><p><a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:summary>Today we’re bringing you the first episode of Better Done Than Perfect’s Season 2. Join us for a talk with Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company’s conception and philosophy, how they handle customer service, what makes a great course, and so much more.</itunes:summary>
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      <title>Episode 207: Scheduling &amp; Calendar Design with Derrick Reimer</title>
      <description><![CDATA[<p>What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://savvycal.com/">SavvyCal</a> — Derrick’s product we’re talking about</li><li><a href="https://uibreakfast.com/150-understanding-product-market-fit-with-derrick-reimer/">Episode 150: Understanding Product-Market Fit with Derrick Reimer</a></li><li><a href="https://www.drip.com/">Drip</a>, Level, <a href="https://statickit.com/">StaticKit</a> — Derrick’s previous products</li><li><a href="https://calendly.com/">Calendly</a> — a popular scheduling tool</li><li><a href="https://uibreakfast.com/tope-awotona/">The UI Audit: Interview with Tope Awotona of Calendly</a></li><li><a href="https://uibreakfast.com/64-making-freemium-work-bridget-harris/">Episode 64: Making Freemium Work with Bridget Harris</a></li><li><a href="https://uibreakfast.com/183-customer-success-with-anna-jacobsen/">Episode 183: Customer Success with Anna Jacobson</a></li><li><a href="https://fullcalendar.io/">FullCalendar</a> —a Javascript event library</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s product</li><li><a href="https://en.wikipedia.org/wiki/Sunrise_Calendar">Sunrise</a>, <a href="https://sunsama.com/">Sunsama</a> — popular calendar-based products</li><li><a href="https://linear.app/">Linear</a>, <a href="https://twitter.com/">Twitter</a>, <a href="https://stripe.com/">Stripe</a>, <a href="https://tailwindui.com/">Tailwind UI</a>  — examples of design that inspire Derrick</li><li><a href="https://uibreakfast.com/154-refactoring-ui-with-adam-wathan-and-steve-schoger/">Episode 154: Refactoring UI with Adam Wathan and Steve Schoger</a></li><li><a href="https://twitter.com/coreyhainesco">Corey Haines</a> — helps Derrick with Marketing</li><li>SavvyCal on <a href="https://www.producthunt.com/posts/savvycal">Product Hunt</a></li><li>Follow Derrick on <a href="https://twitter.com/derrickreimer">Twitter</a></li><li>Get 25% off your first year of <a href="https://savvycal.com/">SavvyCal</a> using promocode UIBREAKFAST</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. </p><p><a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 22 Feb 2021 11:10:20 +0000</pubDate>
      <author>jane@uibreakfast.com (Derrick Reimer, Jane Portman)</author>
      <link>https://uibreakfast.com/207-scheduling-calendar-design-with-derrick-reimer</link>
      <content:encoded><![CDATA[<p>What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://savvycal.com/">SavvyCal</a> — Derrick’s product we’re talking about</li><li><a href="https://uibreakfast.com/150-understanding-product-market-fit-with-derrick-reimer/">Episode 150: Understanding Product-Market Fit with Derrick Reimer</a></li><li><a href="https://www.drip.com/">Drip</a>, Level, <a href="https://statickit.com/">StaticKit</a> — Derrick’s previous products</li><li><a href="https://calendly.com/">Calendly</a> — a popular scheduling tool</li><li><a href="https://uibreakfast.com/tope-awotona/">The UI Audit: Interview with Tope Awotona of Calendly</a></li><li><a href="https://uibreakfast.com/64-making-freemium-work-bridget-harris/">Episode 64: Making Freemium Work with Bridget Harris</a></li><li><a href="https://uibreakfast.com/183-customer-success-with-anna-jacobsen/">Episode 183: Customer Success with Anna Jacobson</a></li><li><a href="https://fullcalendar.io/">FullCalendar</a> —a Javascript event library</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s product</li><li><a href="https://en.wikipedia.org/wiki/Sunrise_Calendar">Sunrise</a>, <a href="https://sunsama.com/">Sunsama</a> — popular calendar-based products</li><li><a href="https://linear.app/">Linear</a>, <a href="https://twitter.com/">Twitter</a>, <a href="https://stripe.com/">Stripe</a>, <a href="https://tailwindui.com/">Tailwind UI</a>  — examples of design that inspire Derrick</li><li><a href="https://uibreakfast.com/154-refactoring-ui-with-adam-wathan-and-steve-schoger/">Episode 154: Refactoring UI with Adam Wathan and Steve Schoger</a></li><li><a href="https://twitter.com/coreyhainesco">Corey Haines</a> — helps Derrick with Marketing</li><li>SavvyCal on <a href="https://www.producthunt.com/posts/savvycal">Product Hunt</a></li><li>Follow Derrick on <a href="https://twitter.com/derrickreimer">Twitter</a></li><li>Get 25% off your first year of <a href="https://savvycal.com/">SavvyCal</a> using promocode UIBREAKFAST</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. </p><p><a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 207: Scheduling &amp; Calendar Design with Derrick Reimer</itunes:title>
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      <title>Episode 206: Writing Useful Books with Rob Fitzpatrick</title>
      <description><![CDATA[<p>What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.co.uk/dp/1492180742">The Mom Test</a>, <a href="https://www.amazon.co.uk/dp/1071344374">Workshop Survival Guide</a> — Rob’s books</li><li>DEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)</li><li><a href="https://www.amazon.com/Authority-Nathan-Barry-audiobook/dp/B00NC4K75E">Authority</a> — a book by Nathan Barry</li><li><a href="https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280">The E-myth Revisited</a> — a book by Michael E. Gerber</li><li><a href="https://www.senseandrespondpress.com/">Sense & Respond Press</a>, <a href="https://rosenfeldmedia.com/">Rosenfeld Media</a> — tech-themed publishers</li><li><a href="https://stackingthebricks.com/tinymba/">The Tiny MBA </a>— a book by Alex Hillman</li><li><a href="https://www.amazon.com/Brain-Audit-Customers-They-Dont/dp/0473175045">The Brain Audit</a> — a book by Sean D’Souza</li><li><a href="https://www.amazon.com/Alexander-Osterwalder/e/B077MQ7W6D/">Alexander Osterwalder</a>, <a href="https://www.amazon.com/Yves-Pigneur/e/B00405XLBG">Yves Pigneur</a> — the authors of <a href="https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417">Business Model Generation</a> who invested heavily in illustrations for their book</li><li><a href="https://writeusefulbooks.com/">writeusefulbooks.com</a> — Rob’s website</li><li>Follow Rob on <a href="https://twitter.com/robfitz">Twitter</a> or email him at <a href="mailto:rob@robfitz.com">rob@robfitz.com</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. </p><p><a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 12 Feb 2021 13:03:14 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Rob Fitzpatrick)</author>
      <link>https://uibreakfast.com/206-writing-useful-books-with-rob-fitzpatrick</link>
      <content:encoded><![CDATA[<p>What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.co.uk/dp/1492180742">The Mom Test</a>, <a href="https://www.amazon.co.uk/dp/1071344374">Workshop Survival Guide</a> — Rob’s books</li><li>DEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)</li><li><a href="https://www.amazon.com/Authority-Nathan-Barry-audiobook/dp/B00NC4K75E">Authority</a> — a book by Nathan Barry</li><li><a href="https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280">The E-myth Revisited</a> — a book by Michael E. Gerber</li><li><a href="https://www.senseandrespondpress.com/">Sense & Respond Press</a>, <a href="https://rosenfeldmedia.com/">Rosenfeld Media</a> — tech-themed publishers</li><li><a href="https://stackingthebricks.com/tinymba/">The Tiny MBA </a>— a book by Alex Hillman</li><li><a href="https://www.amazon.com/Brain-Audit-Customers-They-Dont/dp/0473175045">The Brain Audit</a> — a book by Sean D’Souza</li><li><a href="https://www.amazon.com/Alexander-Osterwalder/e/B077MQ7W6D/">Alexander Osterwalder</a>, <a href="https://www.amazon.com/Yves-Pigneur/e/B00405XLBG">Yves Pigneur</a> — the authors of <a href="https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417">Business Model Generation</a> who invested heavily in illustrations for their book</li><li><a href="https://writeusefulbooks.com/">writeusefulbooks.com</a> — Rob’s website</li><li>Follow Rob on <a href="https://twitter.com/robfitz">Twitter</a> or email him at <a href="mailto:rob@robfitz.com">rob@robfitz.com</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. </p><p><a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 206: Writing Useful Books with Rob Fitzpatrick</itunes:title>
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      <itunes:summary>What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.</itunes:summary>
      <itunes:subtitle>What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.</itunes:subtitle>
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      <title>Episode 205: Building Your Platform with Corbett Barr</title>
      <description><![CDATA[<p>Not having an online platform these days is tantamount to being invisible. But how do you build and leverage it wisely? Today’s guest is Corbett Barr, founder and CEO of Fizzle. You’ll hear his take on social media, privacy, digital selves, platforms vs protocols, email lists, lead magnets, trends, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://fizzle.co/">Fizzle</a> — Corbett’s company</li><li>Email, <a href="https://en.wikipedia.org/wiki/RSS">RSS</a>, podcasting — open protocols (you own the connection to your audience)</li><li><a href="https://uibreakfast.com/178-your-personal-design-style-with-meg-lewis/">Episode 178: Your Personal Design Style with Meg Lewis</a></li><li><a href="https://en.wikipedia.org/wiki/Gary_Vaynerchuk">Gary Vaynerchuk</a> — an entrepreneur, author, speaker and famous Internet personality</li><li><a href="https://justinjackson.ca/">Justin Jackson</a> — a SaaS entrepreneur who is highly active in communities</li><li><a href="https://www.designcuts.com/">Design Cuts</a> by Tom Ross — a good example of “bundle” lead magnets</li><li><a href="https://jamesclear.com/">James Clear</a> — entrepreneur/author known for his huge email list</li><li><a href="https://signal.org/en/">Signal</a>, <a href="https://telegram.org/">Telegram</a> — alternatives to WhatsApp</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s product</li><li><a href="https://www.heroku.com/">Heroku</a> — a cloud application platform</li><li><a href="https://aws.amazon.com/">AWS</a> — Amazon’s cloud computing service</li><li><a href="https://www.eff.org/">Electronic Frontier Foundation</a> — an organization that defends censorship, privacy and online freedom</li><li><a href="https://www.platformer.news/">Platformer</a> — a Subtext newsletter by Casey Newton on politics and technology</li><li><a href="https://en.wikipedia.org/wiki/Kara_Swisher">Kara Swisher</a> — a New York Times tech journalist covering the Internet since 1994</li><li><a href="https://substack.com/">Substack</a>, <a href="https://convertkit.com/">ConvertKit</a> — paid newsletter platforms geared towards creators</li><li><a href="https://corbettbarr.com/">corbettbarr.com</a> — Corbett’s personal blog</li><li>Follow Corbett on <a href="https://twitter.com/CorbettBarr">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by User.com — a marketing automation software for SaaS companies. The company is hosting the online SaaS Growth Summit (February 11-12, 2021), an event that will feature Saas keynote speakers such as Rand Fishkin, Nathan Latka, April Dunford, and more. UI Breakfast’s very own Jane Portman will also be joining the stage. Head over to <a href="https://saassummit.user.com/">saassummit.user.com</a> to join for free.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 5 Feb 2021 10:29:14 +0000</pubDate>
      <author>jane@uibreakfast.com (Corbett Barr, Jane Portman)</author>
      <link>https://uibreakfast.com/205-building-your-platform-with-corbett-barr</link>
      <content:encoded><![CDATA[<p>Not having an online platform these days is tantamount to being invisible. But how do you build and leverage it wisely? Today’s guest is Corbett Barr, founder and CEO of Fizzle. You’ll hear his take on social media, privacy, digital selves, platforms vs protocols, email lists, lead magnets, trends, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://fizzle.co/">Fizzle</a> — Corbett’s company</li><li>Email, <a href="https://en.wikipedia.org/wiki/RSS">RSS</a>, podcasting — open protocols (you own the connection to your audience)</li><li><a href="https://uibreakfast.com/178-your-personal-design-style-with-meg-lewis/">Episode 178: Your Personal Design Style with Meg Lewis</a></li><li><a href="https://en.wikipedia.org/wiki/Gary_Vaynerchuk">Gary Vaynerchuk</a> — an entrepreneur, author, speaker and famous Internet personality</li><li><a href="https://justinjackson.ca/">Justin Jackson</a> — a SaaS entrepreneur who is highly active in communities</li><li><a href="https://www.designcuts.com/">Design Cuts</a> by Tom Ross — a good example of “bundle” lead magnets</li><li><a href="https://jamesclear.com/">James Clear</a> — entrepreneur/author known for his huge email list</li><li><a href="https://signal.org/en/">Signal</a>, <a href="https://telegram.org/">Telegram</a> — alternatives to WhatsApp</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s product</li><li><a href="https://www.heroku.com/">Heroku</a> — a cloud application platform</li><li><a href="https://aws.amazon.com/">AWS</a> — Amazon’s cloud computing service</li><li><a href="https://www.eff.org/">Electronic Frontier Foundation</a> — an organization that defends censorship, privacy and online freedom</li><li><a href="https://www.platformer.news/">Platformer</a> — a Subtext newsletter by Casey Newton on politics and technology</li><li><a href="https://en.wikipedia.org/wiki/Kara_Swisher">Kara Swisher</a> — a New York Times tech journalist covering the Internet since 1994</li><li><a href="https://substack.com/">Substack</a>, <a href="https://convertkit.com/">ConvertKit</a> — paid newsletter platforms geared towards creators</li><li><a href="https://corbettbarr.com/">corbettbarr.com</a> — Corbett’s personal blog</li><li>Follow Corbett on <a href="https://twitter.com/CorbettBarr">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by User.com — a marketing automation software for SaaS companies. The company is hosting the online SaaS Growth Summit (February 11-12, 2021), an event that will feature Saas keynote speakers such as Rand Fishkin, Nathan Latka, April Dunford, and more. UI Breakfast’s very own Jane Portman will also be joining the stage. Head over to <a href="https://saassummit.user.com/">saassummit.user.com</a> to join for free.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 205: Building Your Platform with Corbett Barr</itunes:title>
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      <itunes:summary>Not having an online platform these days is tantamount to being invisible. But how do you build and leverage it wisely? Today’s guest is Corbett Barr, founder and CEO of Fizzle. You’ll hear his take on social media, privacy, digital selves, platforms vs protocols, email lists, lead magnets, trends, and much more.</itunes:summary>
      <itunes:subtitle>Not having an online platform these days is tantamount to being invisible. But how do you build and leverage it wisely? Today’s guest is Corbett Barr, founder and CEO of Fizzle. You’ll hear his take on social media, privacy, digital selves, platforms vs protocols, email lists, lead magnets, trends, and much more.</itunes:subtitle>
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      <title>Episode 204: Cross-Device Experiences with Cheryl Platz</title>
      <description><![CDATA[<p>As designers, we’re often used to one device format, and that may lead to mistakes. What about accessibility? How can we design seamless experiences for multiple devices? Our guest today is Cheryl Platz, author of Design Beyond Devices. You’ll hear about multimodal design, UX frameworks, system behavior models, accessibility, nudges vs notifications, brainstorming, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.com/Design-Beyond-Devices-Cross-Device-Experiences/dp/1933820780">Design Beyond Devices </a>— Cheryl’s book</li><li><a href="https://ideaplatz.com/">Ideaplatz</a> — Cheryl’s consultancy</li><li><a href="https://en.wikipedia.org/wiki/Amazon_Alexa">Amazon Alexa</a> — the product Cheryl worked on, along with the <a href="https://en.wikipedia.org/wiki/Amazon_Echo">Echo</a> device</li><li><a href="https://www.gatesfoundation.org/">Bill & Melinda Gates Foundation</a> — Cheryl’s current consulting project</li><li><a href="https://uibreakfast.com/202-designing-for-accessibility-with-cat-noone/">Episode 202: Designing for Accessibility with Cat Noone</a></li><li><a href="https://ideaplatz.com/2020/11/18/capturing-customer-context-free-downloadable-worksheets/">CROW worksheets</a> — a free download based on a framework for capturing customer context</li><li><a href="https://interaction21.ixda.org/program/workshop--cheryl-platz">Capturing Customer Context </a>— an upcoming workshop by Cheryl</li><li><a href="https://en.wikipedia.org/wiki/Swim_lane">Swimlane diagram</a> — a flowchart that visually represents job-sharing and responsibilities for sub-processes of a business process (Wikipedia article)</li><li><a href="https://atomicdesign.bradfrost.com/">Atomic Design</a> — a book by Brad Frost</li><li><a href="https://developer.amazon.com/en-US/docs/alexa/alexa-voice-service/notifications-overview.html">Alexa notifications platform</a></li><li><a href="https://userlist.com/">Userlist</a> — Jane’s product</li><li><a href="https://twitter.com/yaloona">Anna Abovyan</a> — an interview of this multimodal designer is featured in Cheryl’s book</li><li><a href="https://www.nngroup.com/articles/journey-mapping-101">Journey Mapping 101</a> — an introductory Nielsen Norman Group article</li><li><a href="https://ideaplatz.com/">ideaplatz.com</a> — Cheryl’s design-focused website</li><li><a href="http://www.cherylplatz.com/">cherylplatz.com</a> — Cheryl’s broader, professional website</li><li>Use promocode UIBREAKFASTDBD0121 to get 20% off Cheryl’s book on <a href="https://rosenfeldmedia.com/books/design-beyond-devices/">Rosenfeld Media’s website</a> until February 28, 2021</li><li>Follow Cheryl on <a href="https://twitter.com/funnygodmother">Twitter</a>, <a href="https://www.linkedin.com/in/cherylplatz">LinkedIn</a>, and <a href="https://medium.com/@cherylplatz">Medium</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 29 Jan 2021 10:59:39 +0000</pubDate>
      <author>jane@uibreakfast.com (Cheryl Platz, Jane Portman)</author>
      <link>https://uibreakfast.com/204-cross-device-experiences-with-cheryl-platz</link>
      <content:encoded><![CDATA[<p>As designers, we’re often used to one device format, and that may lead to mistakes. What about accessibility? How can we design seamless experiences for multiple devices? Our guest today is Cheryl Platz, author of Design Beyond Devices. You’ll hear about multimodal design, UX frameworks, system behavior models, accessibility, nudges vs notifications, brainstorming, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.com/Design-Beyond-Devices-Cross-Device-Experiences/dp/1933820780">Design Beyond Devices </a>— Cheryl’s book</li><li><a href="https://ideaplatz.com/">Ideaplatz</a> — Cheryl’s consultancy</li><li><a href="https://en.wikipedia.org/wiki/Amazon_Alexa">Amazon Alexa</a> — the product Cheryl worked on, along with the <a href="https://en.wikipedia.org/wiki/Amazon_Echo">Echo</a> device</li><li><a href="https://www.gatesfoundation.org/">Bill & Melinda Gates Foundation</a> — Cheryl’s current consulting project</li><li><a href="https://uibreakfast.com/202-designing-for-accessibility-with-cat-noone/">Episode 202: Designing for Accessibility with Cat Noone</a></li><li><a href="https://ideaplatz.com/2020/11/18/capturing-customer-context-free-downloadable-worksheets/">CROW worksheets</a> — a free download based on a framework for capturing customer context</li><li><a href="https://interaction21.ixda.org/program/workshop--cheryl-platz">Capturing Customer Context </a>— an upcoming workshop by Cheryl</li><li><a href="https://en.wikipedia.org/wiki/Swim_lane">Swimlane diagram</a> — a flowchart that visually represents job-sharing and responsibilities for sub-processes of a business process (Wikipedia article)</li><li><a href="https://atomicdesign.bradfrost.com/">Atomic Design</a> — a book by Brad Frost</li><li><a href="https://developer.amazon.com/en-US/docs/alexa/alexa-voice-service/notifications-overview.html">Alexa notifications platform</a></li><li><a href="https://userlist.com/">Userlist</a> — Jane’s product</li><li><a href="https://twitter.com/yaloona">Anna Abovyan</a> — an interview of this multimodal designer is featured in Cheryl’s book</li><li><a href="https://www.nngroup.com/articles/journey-mapping-101">Journey Mapping 101</a> — an introductory Nielsen Norman Group article</li><li><a href="https://ideaplatz.com/">ideaplatz.com</a> — Cheryl’s design-focused website</li><li><a href="http://www.cherylplatz.com/">cherylplatz.com</a> — Cheryl’s broader, professional website</li><li>Use promocode UIBREAKFASTDBD0121 to get 20% off Cheryl’s book on <a href="https://rosenfeldmedia.com/books/design-beyond-devices/">Rosenfeld Media’s website</a> until February 28, 2021</li><li>Follow Cheryl on <a href="https://twitter.com/funnygodmother">Twitter</a>, <a href="https://www.linkedin.com/in/cherylplatz">LinkedIn</a>, and <a href="https://medium.com/@cherylplatz">Medium</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 204: Cross-Device Experiences with Cheryl Platz</itunes:title>
      <itunes:author>Cheryl Platz, Jane Portman</itunes:author>
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      <itunes:summary>As designers, we’re often used to one device format, and that may lead to mistakes. What about accessibility? How can we design seamless experiences for multiple devices? Our guest today is Cheryl Platz, author of Design Beyond Devices. You’ll hear about multimodal design, UX frameworks, system behavior models, accessibility, nudges vs notifications, brainstorming, and more.</itunes:summary>
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      <title>Episode 203: Designing for Financial Services with Rob Gifford</title>
      <description><![CDATA[<p>Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.madpow.com/">Mad*Pow</a> — Rob’s company</li><li><a href="https://uibreakfast.com/162-designing-for-behavior-change-with-amy-bucher/">Episode 162: Designing for Behavior Change with Amy Bucher</a></li><li><a href="https://uibreakfast.com/140-sustainable-ux-with-james-christie/">Episode 140: Sustainable UX with James Christie</a></li><li><a href="https://www.qeios.com/read/WW04E6.2">A Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation</a> — an article by Robert West and Susan Michie</li><li><a href="https://www.bjfogg.com/">BJ Fogg</a> — the Stanford University behavior design researcher known for the <a href="https://behaviormodel.org/">Fogg Behavior Model</a></li><li><a href="https://uibreakfast.com/131-design-sprint-with-jonathan-courtney/">Episode 131: Design Sprint with Jonathan Courtney</a></li><li><a href="https://www.amazon.com/Paradox-Choice-More-Less-Revised-ebook/dp/B000TDGGVU">The Paradox of Choice</a> — a book by Barry Schwartz</li><li><a href="https://en.wikipedia.org/wiki/Self-determination_theory">Self-determination theory</a> — a Wikipedia article</li><li><a href="https://www.lemonade.com">Lemonade insurance</a>, <a href="https://www.betterment.com/">Betterment</a>, <a href="https://www.creditkarma.com/">Credit Karma</a>, <a href="https://mint.intuit.com/">Mint</a> — examples of user-friendly financial apps</li><li><a href="https://www.amazon.com/Engaged-Designing-Behavior-Amy-Bucher-ebook/dp/B084WPQNRR">Engaged</a> — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral design</li><li><a href="https://www.amazon.com/Designing-Behavior-Change-Psychology-Behavioral/dp/1449367623">Design for Behavior Change</a> — a book by Steven Wendel</li><li>Madpow’s <a href="https://www.madpow.com/events">upcoming events</a></li><li>Madpow’s <a href="https://www.madpow.com/work/all/all">case studies</a></li><li><a href="https://www.giffordux.com/">giffordux.com</a> — Rob’s personal website</li><li>Follow Rob on <a href="https://www.linkedin.com/in/robertgifford9">LinkedIn</a> and <a href="https://twitter.com/rgiffs">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 22 Jan 2021 13:04:15 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Rob Gifford)</author>
      <link>https://uibreakfast.com/203-designing-for-financial-services-with-rob-gifford</link>
      <content:encoded><![CDATA[<p>Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.madpow.com/">Mad*Pow</a> — Rob’s company</li><li><a href="https://uibreakfast.com/162-designing-for-behavior-change-with-amy-bucher/">Episode 162: Designing for Behavior Change with Amy Bucher</a></li><li><a href="https://uibreakfast.com/140-sustainable-ux-with-james-christie/">Episode 140: Sustainable UX with James Christie</a></li><li><a href="https://www.qeios.com/read/WW04E6.2">A Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation</a> — an article by Robert West and Susan Michie</li><li><a href="https://www.bjfogg.com/">BJ Fogg</a> — the Stanford University behavior design researcher known for the <a href="https://behaviormodel.org/">Fogg Behavior Model</a></li><li><a href="https://uibreakfast.com/131-design-sprint-with-jonathan-courtney/">Episode 131: Design Sprint with Jonathan Courtney</a></li><li><a href="https://www.amazon.com/Paradox-Choice-More-Less-Revised-ebook/dp/B000TDGGVU">The Paradox of Choice</a> — a book by Barry Schwartz</li><li><a href="https://en.wikipedia.org/wiki/Self-determination_theory">Self-determination theory</a> — a Wikipedia article</li><li><a href="https://www.lemonade.com">Lemonade insurance</a>, <a href="https://www.betterment.com/">Betterment</a>, <a href="https://www.creditkarma.com/">Credit Karma</a>, <a href="https://mint.intuit.com/">Mint</a> — examples of user-friendly financial apps</li><li><a href="https://www.amazon.com/Engaged-Designing-Behavior-Amy-Bucher-ebook/dp/B084WPQNRR">Engaged</a> — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral design</li><li><a href="https://www.amazon.com/Designing-Behavior-Change-Psychology-Behavioral/dp/1449367623">Design for Behavior Change</a> — a book by Steven Wendel</li><li>Madpow’s <a href="https://www.madpow.com/events">upcoming events</a></li><li>Madpow’s <a href="https://www.madpow.com/work/all/all">case studies</a></li><li><a href="https://www.giffordux.com/">giffordux.com</a> — Rob’s personal website</li><li>Follow Rob on <a href="https://www.linkedin.com/in/robertgifford9">LinkedIn</a> and <a href="https://twitter.com/rgiffs">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 203: Designing for Financial Services with Rob Gifford</itunes:title>
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      <itunes:summary>Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design.</itunes:summary>
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      <title>BDTP. Helping Users Do Their Work with Kristina Quinones</title>
      <description><![CDATA[<p>We’re bringing you another special episode from the <a href="https://userlist.com/podcast/">Better Done Than Perfect</a> vault! In this episode, our guest is Kristina Quinones, Head of Customer Experience at MeetEdgar. We discuss how they do onboarding at MeetEdgar, their 7-day free trial experiment, content batching parties, and much more.</p><p>Please head over to the <a href="https://userlist.com/podcast/helping-users-do-their-work-with-kristina-quinones/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/">Switch Interviews & Strategic Content with Alli Blum</a></li><li>MeetEdgar’s <a href="https://www.youtube.com/watch?v=nCH4vWPI5V0&list=PLuMwmBzJb6--fDwJFGA5WbXhjI-vy6SMf">content batching parties playlist</a></li><li><a href="https://demio.com/">Demio</a> — webinar software</li><li>“First Friend” — MeetEdgar’s concept of having that one person support a user throughout their onboarding journey</li><li><a href="https://mixpanel.com/">Mixpanel</a> — a product analytics tool</li><li><a href="https://meetedgar.com/">meetedgar.com</a></li><li>Follow MeetEdgar on <a href="https://twitter.com/meetedgar">Twitter</a>, <a href="https://www.facebook.com/MeetEdgar/">Facebook</a>, <a href="https://www.instagram.com/meetedgar/">Instagram</a>, <a href="https://pinterest.com/meetedgar/">Pinterest</a> and <a href="https://www.linkedin.com/company/meetedgar">LinkedIn</a></li><li>Follow Kristina on <a href="https://twitter.com/kristinaQ">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. </p><p><a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 15 Jan 2021 15:43:40 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane portman, Kristina Quinones)</author>
      <link>https://uibreakfast.com/bdtp-helping-users-do-their-work-with-kristina-quinones</link>
      <content:encoded><![CDATA[<p>We’re bringing you another special episode from the <a href="https://userlist.com/podcast/">Better Done Than Perfect</a> vault! In this episode, our guest is Kristina Quinones, Head of Customer Experience at MeetEdgar. We discuss how they do onboarding at MeetEdgar, their 7-day free trial experiment, content batching parties, and much more.</p><p>Please head over to the <a href="https://userlist.com/podcast/helping-users-do-their-work-with-kristina-quinones/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/">Switch Interviews & Strategic Content with Alli Blum</a></li><li>MeetEdgar’s <a href="https://www.youtube.com/watch?v=nCH4vWPI5V0&list=PLuMwmBzJb6--fDwJFGA5WbXhjI-vy6SMf">content batching parties playlist</a></li><li><a href="https://demio.com/">Demio</a> — webinar software</li><li>“First Friend” — MeetEdgar’s concept of having that one person support a user throughout their onboarding journey</li><li><a href="https://mixpanel.com/">Mixpanel</a> — a product analytics tool</li><li><a href="https://meetedgar.com/">meetedgar.com</a></li><li>Follow MeetEdgar on <a href="https://twitter.com/meetedgar">Twitter</a>, <a href="https://www.facebook.com/MeetEdgar/">Facebook</a>, <a href="https://www.instagram.com/meetedgar/">Instagram</a>, <a href="https://pinterest.com/meetedgar/">Pinterest</a> and <a href="https://www.linkedin.com/company/meetedgar">LinkedIn</a></li><li>Follow Kristina on <a href="https://twitter.com/kristinaQ">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. </p><p><a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Helping Users Do Their Work with Kristina Quinones</itunes:title>
      <itunes:author>Jane portman, Kristina Quinones</itunes:author>
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      <itunes:summary>We’re bringing you another special episode from the Better Done Than Perfect vault! In this episode, our guest is Kristina Quinones, Head of Customer Experience at MeetEdgar. We discuss how they do onboarding at MeetEdgar, their 7-day free trial experiment, content batching parties, and much more.</itunes:summary>
      <itunes:subtitle>We’re bringing you another special episode from the Better Done Than Perfect vault! In this episode, our guest is Kristina Quinones, Head of Customer Experience at MeetEdgar. We discuss how they do onboarding at MeetEdgar, their 7-day free trial experiment, content batching parties, and much more.</itunes:subtitle>
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      <title>Episode 202: Designing for Accessibility with Cat Noone</title>
      <description><![CDATA[<p>How can we do better at designing websites and applications, so that they cater for people with special needs? Our guest today is Cat Noone, CEO of Stark. You’ll hear about Cat’s mission-driven SaaS, examples of inclusive design, her tool recommendations, as well as her expert tips on accessible design.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.getstark.co/">Stark</a> — Cat’s company</li><li><a href="https://en.wikipedia.org/wiki/Hanlon%27s_razor">Hanlon’s razor</a> — a rule of thumb that states “never attribute to malice that which is adequately explained by stupidity”</li><li><a href="https://www.figma.com/">Figma</a>, <a href="https://www.adobe.com/products/xd.html">AdobeXD</a>, <a href="https://www.sketch.com/">Sketch</a> — popular UI design software</li><li><a href="https://techcrunch.com/2020/10/27/stark-raises-1-5m-for-a-toolkit-that-helps-developers-and-others-create-more-inclusive-design/">Stark raises $1.5M for a toolkit that helps developers and others create more inclusive design</a> — a TechCrunch announcement of Stark’s recent funding</li><li><a href="https://developer.apple.com/design/human-interface-guidelines/">Apple’s Human Interface Guidelines</a></li><li><a href="https://www.getstark.co/blog">Stark’s blog</a></li><li><a href="https://www.w3.org/TR/UNDERSTANDING-WCAG20/conformance.html">Understanding Conformance</a> — a W3 article on WCAG 2.0 conformance levels (AA/AAA regulations)</li><li><a href="https://www.apple.com/">Apple</a>, <a href="https://www.microsoft.com/">Microsoft</a>, <a href="https://makeitfable.com/">Fable</a>, <a href="https://www.barclays.co.uk/">Barclays</a> — companies that do great at inclusive design</li><li><a href="https://www.microsoft.com/design">Microsoft Design</a> — where to download Microsoft’s inclusive design toolkit</li><li>Sign up for Stark’s <a href="https://www.getstark.co/newsletter">newsletter</a></li><li>Stark’s <a href="https://stark-community.slack.com/join/shared_invite/zt-ce24k42b-iBReZWDbiJ~Um6gUiaS4iw#/">Slack community</a></li><li>Follow Stark on <a href="https://twitter.com/getstarkco">Twitter</a> and <a href="https://www.instagram.com/getstarkco/">Instagram</a></li><li>Follow Cat on <a href="https://twitter.com/imcatnoone">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 8 Jan 2021 13:12:11 +0000</pubDate>
      <author>jane@uibreakfast.com (Cat Noone, Jane Portman)</author>
      <link>https://uibreakfast.com/202-designing-for-accessibility-with-cat-noone</link>
      <content:encoded><![CDATA[<p>How can we do better at designing websites and applications, so that they cater for people with special needs? Our guest today is Cat Noone, CEO of Stark. You’ll hear about Cat’s mission-driven SaaS, examples of inclusive design, her tool recommendations, as well as her expert tips on accessible design.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.getstark.co/">Stark</a> — Cat’s company</li><li><a href="https://en.wikipedia.org/wiki/Hanlon%27s_razor">Hanlon’s razor</a> — a rule of thumb that states “never attribute to malice that which is adequately explained by stupidity”</li><li><a href="https://www.figma.com/">Figma</a>, <a href="https://www.adobe.com/products/xd.html">AdobeXD</a>, <a href="https://www.sketch.com/">Sketch</a> — popular UI design software</li><li><a href="https://techcrunch.com/2020/10/27/stark-raises-1-5m-for-a-toolkit-that-helps-developers-and-others-create-more-inclusive-design/">Stark raises $1.5M for a toolkit that helps developers and others create more inclusive design</a> — a TechCrunch announcement of Stark’s recent funding</li><li><a href="https://developer.apple.com/design/human-interface-guidelines/">Apple’s Human Interface Guidelines</a></li><li><a href="https://www.getstark.co/blog">Stark’s blog</a></li><li><a href="https://www.w3.org/TR/UNDERSTANDING-WCAG20/conformance.html">Understanding Conformance</a> — a W3 article on WCAG 2.0 conformance levels (AA/AAA regulations)</li><li><a href="https://www.apple.com/">Apple</a>, <a href="https://www.microsoft.com/">Microsoft</a>, <a href="https://makeitfable.com/">Fable</a>, <a href="https://www.barclays.co.uk/">Barclays</a> — companies that do great at inclusive design</li><li><a href="https://www.microsoft.com/design">Microsoft Design</a> — where to download Microsoft’s inclusive design toolkit</li><li>Sign up for Stark’s <a href="https://www.getstark.co/newsletter">newsletter</a></li><li>Stark’s <a href="https://stark-community.slack.com/join/shared_invite/zt-ce24k42b-iBReZWDbiJ~Um6gUiaS4iw#/">Slack community</a></li><li>Follow Stark on <a href="https://twitter.com/getstarkco">Twitter</a> and <a href="https://www.instagram.com/getstarkco/">Instagram</a></li><li>Follow Cat on <a href="https://twitter.com/imcatnoone">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 202: Designing for Accessibility with Cat Noone</itunes:title>
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      <title>Episode 201: Data-Driven Insights with Helena Ronis</title>
      <description><![CDATA[<p>How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://allfactors.com/">AllFactors</a> — Helena’s product, a marketing analytics tool</li><li><a href="https://voxsnap.com/">VoxSnap</a> — Helena’s previous product</li><li><a href="https://gdpr.eu/">GDPR</a>, <a href="https://oag.ca.gov/privacy/ccpa">CCPA</a> — key privacy acts</li><li><a href="https://www.adobe.io/apis/experiencecloud/analytics.html">Adobe Analytics</a>, <a href="https://analytics.google.com/analytics/web/">Google 360</a> — enterprise web analytics tools</li><li><a href="https://mitsloan.mit.edu/">MIT Sloan</a> — MIT’s world-renowned business school</li><li><a href="https://allfactors.com/blog">AllFactor’s Marketing Insights Blog</a> — their blog where you can follow Helena’s SaaS Marketing series</li><li><a href="https://allfactors.com/blog/gpt-3-copysmith-copywriting-marketing/">How Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing</a> — Helena’s interview with <a href="https://www.copysmith.ai/">Copysmith</a> founder Jasmine Wang</li><li><a href="https://www.amazon.com/Survival-Thrival-Building-Enterprise-Startup/dp/1684014905">Survival to Thrival</a> — a two-book series for startups by Bob Tinker and Tae Hea Nahm</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s product</li><li>Follow Helena on <a href="https://twitter.com/curiousleyne">Twitter</a> and <a href="https://www.linkedin.com/in/helenaronis">LinkedIn</a></li><li><a href="https://www.facebook.com/groups/FemaleFoundersCommunity">Women Founders Community</a> — Helena’s Facebook group for female founders</li><li>Drop Helena a line at <a href="mailto:helena@allfactors.com">helena@allfactors.com</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 1 Jan 2021 12:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Helena Ronis, Jane Portman)</author>
      <link>https://uibreakfast.com/201-data-driven-insights-with-helena-ronis</link>
      <content:encoded><![CDATA[<p>How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://allfactors.com/">AllFactors</a> — Helena’s product, a marketing analytics tool</li><li><a href="https://voxsnap.com/">VoxSnap</a> — Helena’s previous product</li><li><a href="https://gdpr.eu/">GDPR</a>, <a href="https://oag.ca.gov/privacy/ccpa">CCPA</a> — key privacy acts</li><li><a href="https://www.adobe.io/apis/experiencecloud/analytics.html">Adobe Analytics</a>, <a href="https://analytics.google.com/analytics/web/">Google 360</a> — enterprise web analytics tools</li><li><a href="https://mitsloan.mit.edu/">MIT Sloan</a> — MIT’s world-renowned business school</li><li><a href="https://allfactors.com/blog">AllFactor’s Marketing Insights Blog</a> — their blog where you can follow Helena’s SaaS Marketing series</li><li><a href="https://allfactors.com/blog/gpt-3-copysmith-copywriting-marketing/">How Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing</a> — Helena’s interview with <a href="https://www.copysmith.ai/">Copysmith</a> founder Jasmine Wang</li><li><a href="https://www.amazon.com/Survival-Thrival-Building-Enterprise-Startup/dp/1684014905">Survival to Thrival</a> — a two-book series for startups by Bob Tinker and Tae Hea Nahm</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s product</li><li>Follow Helena on <a href="https://twitter.com/curiousleyne">Twitter</a> and <a href="https://www.linkedin.com/in/helenaronis">LinkedIn</a></li><li><a href="https://www.facebook.com/groups/FemaleFoundersCommunity">Women Founders Community</a> — Helena’s Facebook group for female founders</li><li>Drop Helena a line at <a href="mailto:helena@allfactors.com">helena@allfactors.com</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 201: Data-Driven Insights with Helena Ronis</itunes:title>
      <itunes:author>Helena Ronis, Jane Portman</itunes:author>
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      <itunes:summary>How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more.</itunes:summary>
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      <title>BDTP. Switch Interviews &amp; Strategic Context with Alli Blum</title>
      <description><![CDATA[<p>Today we invite you to listen to another one of our <a href="https://userlist.com/podcast/">Better Done Than Perfect</a> episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.</p><p>Please head over to the <a href="https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://alliblum.com/">alliblum.com</a> — Alli’s website</li><li><a href="https://uibreakfast.com/112-optimizing-saas-trials-with-alli-blum/">UI Breakfast Episode 112: Optimizing SaaS Trials with Alli Blum</a></li><li><a href="https://thoughtbot.com/playbook/validation/switch-interviews">Conducting Switch Interviews</a> — an article by Thoughtbot</li><li><a href="https://userlist.com/podcast/jtbd-for-user-onboarding-with-ramli-john/">JTBD for User Onboarding with Ramli John</a></li><li><a href="https://microconf.gen.co/anna-jacobsen/">Stop Aiming at Happiness: Unconventional Wisdom for Customer Success</a> — Anna Jacobsen’s Microconf talk</li><li><a href="https://mixpanel.com/topics/north-star-metric/">What is a North Star metric?</a> — a Mixpanel article</li><li><a href="https://copyhackers.com/2014/07/long-pages/">How Long Should Your Pages Be?</a> — an article on stages of awareness by Copy Hackers</li><li>The <a href="http://jobstobedone.org/">JTBD methodology</a> by Bob Moesta and Chris Spiek, one of Alli’s recommended resources</li><li><a href="https://www.forgetthefunnel.com/">Forget the Funnel</a> by Claire Suellentrop and Gia Laudi — one of Alli’s recommended resources</li><li><a href="https://copyhackers.com/">Copy Hackers</a> by Joanna Weibe — one of Alli’s recommended resources</li><li><a href="http://momtestbook.com/">The Mom Test</a> — a book by Rob Fitzpatrick, Jane’s recommendation</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 25 Dec 2020 12:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Alli Blum)</author>
      <link>https://uibreakfast.com/bdtp-switch-interviews-strategic-context-with-alli-blum</link>
      <content:encoded><![CDATA[<p>Today we invite you to listen to another one of our <a href="https://userlist.com/podcast/">Better Done Than Perfect</a> episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.</p><p>Please head over to the <a href="https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://alliblum.com/">alliblum.com</a> — Alli’s website</li><li><a href="https://uibreakfast.com/112-optimizing-saas-trials-with-alli-blum/">UI Breakfast Episode 112: Optimizing SaaS Trials with Alli Blum</a></li><li><a href="https://thoughtbot.com/playbook/validation/switch-interviews">Conducting Switch Interviews</a> — an article by Thoughtbot</li><li><a href="https://userlist.com/podcast/jtbd-for-user-onboarding-with-ramli-john/">JTBD for User Onboarding with Ramli John</a></li><li><a href="https://microconf.gen.co/anna-jacobsen/">Stop Aiming at Happiness: Unconventional Wisdom for Customer Success</a> — Anna Jacobsen’s Microconf talk</li><li><a href="https://mixpanel.com/topics/north-star-metric/">What is a North Star metric?</a> — a Mixpanel article</li><li><a href="https://copyhackers.com/2014/07/long-pages/">How Long Should Your Pages Be?</a> — an article on stages of awareness by Copy Hackers</li><li>The <a href="http://jobstobedone.org/">JTBD methodology</a> by Bob Moesta and Chris Spiek, one of Alli’s recommended resources</li><li><a href="https://www.forgetthefunnel.com/">Forget the Funnel</a> by Claire Suellentrop and Gia Laudi — one of Alli’s recommended resources</li><li><a href="https://copyhackers.com/">Copy Hackers</a> by Joanna Weibe — one of Alli’s recommended resources</li><li><a href="http://momtestbook.com/">The Mom Test</a> — a book by Rob Fitzpatrick, Jane’s recommendation</li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>BDTP. Switch Interviews &amp; Strategic Context with Alli Blum</itunes:title>
      <itunes:author>Jane Portman, Alli Blum</itunes:author>
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      <itunes:summary>Today we invite you to listen to another one of our Better Done Than Perfect episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.</itunes:summary>
      <itunes:subtitle>Today we invite you to listen to another one of our Better Done Than Perfect episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.</itunes:subtitle>
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      <title>Episode 200: The Power of Branding with Dennis Field</title>
      <description><![CDATA[<p>Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://uibreakfast.com/01-dennis-field/">Episode 1: Dennis Field</a></li><li><a href="https://uibreakfast.com/50-becoming-brand-evangelist-dennis-field/">Episode 50: Becoming a Brand Evangelist with Dennis Field</a></li><li><a href="https://www.invisionapp.com/">InVision</a> — one of the most popular product design platforms, where Dennis works</li><li><a href="https://www.shophappypatron.com/">Happy Patron</a> — Dennis’s product</li><li><a href="https://www.invisionapp.com/ecourses/fundamental-ui-design">Fundamental UI Design</a> — Jane’s InVision course</li><li><a href="https://www.reviewtrackers.com/blog/employee-branding/">What is Employee Branding? Why Does Your Company Need It?</a> — an article by Migs Bassig</li><li><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447">Start With Why</a> — a popular book by Simon Sinek, Jane’s favorite</li><li><a href="https://www.cultureamp.com/">Culture Amp</a> — an employee branding and amplification tool</li><li><a href="https://us.whogivesacrap.org/">Who Gives a Crap</a> — an outstanding brand of organic toilet paper</li><li><a href="https://homesick.com/">Homesick Candles</a> — a unique candle company (another great example of brand storytelling)</li><li><a href="https://uibreakfast.com/178-your-personal-design-style-with-meg-lewis/">Episode 178: Your Personal Design Style with Meg Lewis</a></li><li><a href="https://uibreakfast.com/169-building-your-brand-with-austin-church/">Episode 169: Building Your Brand with Austin Church</a></li><li><a href="https://www.invisionapp.com/freehand">Freehand</a> — InVision’s free whiteboard feature</li><li><a href="http://iamdennisfield.com/">iamdennisfield.com</a> — Dennis’s personal website</li><li>Follow Dennis on <a href="https://www.linkedin.com/in/dennisfield">LinkedIn</a> and <a href="https://twitter.com/dennis_field">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 18 Dec 2020 12:57:19 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Dennis Field)</author>
      <link>https://uibreakfast.com/200-the-power-of-branding-with-dennis-field</link>
      <content:encoded><![CDATA[<p>Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://uibreakfast.com/01-dennis-field/">Episode 1: Dennis Field</a></li><li><a href="https://uibreakfast.com/50-becoming-brand-evangelist-dennis-field/">Episode 50: Becoming a Brand Evangelist with Dennis Field</a></li><li><a href="https://www.invisionapp.com/">InVision</a> — one of the most popular product design platforms, where Dennis works</li><li><a href="https://www.shophappypatron.com/">Happy Patron</a> — Dennis’s product</li><li><a href="https://www.invisionapp.com/ecourses/fundamental-ui-design">Fundamental UI Design</a> — Jane’s InVision course</li><li><a href="https://www.reviewtrackers.com/blog/employee-branding/">What is Employee Branding? Why Does Your Company Need It?</a> — an article by Migs Bassig</li><li><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447">Start With Why</a> — a popular book by Simon Sinek, Jane’s favorite</li><li><a href="https://www.cultureamp.com/">Culture Amp</a> — an employee branding and amplification tool</li><li><a href="https://us.whogivesacrap.org/">Who Gives a Crap</a> — an outstanding brand of organic toilet paper</li><li><a href="https://homesick.com/">Homesick Candles</a> — a unique candle company (another great example of brand storytelling)</li><li><a href="https://uibreakfast.com/178-your-personal-design-style-with-meg-lewis/">Episode 178: Your Personal Design Style with Meg Lewis</a></li><li><a href="https://uibreakfast.com/169-building-your-brand-with-austin-church/">Episode 169: Building Your Brand with Austin Church</a></li><li><a href="https://www.invisionapp.com/freehand">Freehand</a> — InVision’s free whiteboard feature</li><li><a href="http://iamdennisfield.com/">iamdennisfield.com</a> — Dennis’s personal website</li><li>Follow Dennis on <a href="https://www.linkedin.com/in/dennisfield">LinkedIn</a> and <a href="https://twitter.com/dennis_field">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 200: The Power of Branding with Dennis Field</itunes:title>
      <itunes:author>Jane Portman, Dennis Field</itunes:author>
      <itunes:duration>00:40:07</itunes:duration>
      <itunes:summary>Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love.</itunes:summary>
      <itunes:subtitle>Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love.</itunes:subtitle>
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      <title>Episode 199: Thought-Based Interfaces with Afshin Mehin</title>
      <description><![CDATA[<p>Thought-based technologies might often be a cause for fear, but they are nothing new under the sun. By learning more about these technologies and dismantling negative beliefs, designers may be able to stay ahead of the game by catching glimpses into the future. Our guest today is Afshin Mehin, designer and founder of Woke Studio. We dive into the world of thought-based interfaces where you’ll learn about neurotechnology, robotics design, user psychology, and the fascinating potentials for UX design.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://woke.co/">Woke</a> — Afshin’s product design studio</li><li><a href="https://www.ideo.com/">Ideo</a> — Afshin’s previous place of work</li><li><a href="https://neuralink.com/">Neuralink</a> — a company founded by Elon Musk (Woke designed enclosures for their <a href="https://woke.co/portfolio/neuralink-robot/">R1 surgical robot</a>)</li><li><a href="https://en.wikipedia.org/wiki/Neuroplasticity">Neuroplasticity</a> — a Wikipedia article</li><li><a href="https://en.wikipedia.org/wiki/Proprioception">Kinesthesia</a> — a Wikipedia article</li><li><a href="https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X">Influence: the Psychology of Persuasion</a> — a book by Robert B. Cialdini</li><li><a href="https://uibreakfast.com/173-voice-ux-with-sina-kahen/">Episode 173: Voice UX with Sina Kahen</a></li><li><a href="https://www.amazon.com/Seeing-Around-Corners-Inflection-Business-ebook/dp/B07LC98K6Z">Seeing Around the Corners</a> — a book by Rita McGrath</li><li><a href="https://www.neurotechpartnering.com/">Neurotech</a> — a popular conference on n</li><li><a href="https://woke.co/blog/">The Woke blog</a></li><li>Follow Woke on <a href="https://www.instagram.com/wokestudio/?hl=en">Instagram</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 11 Dec 2020 13:07:20 +0000</pubDate>
      <author>jane@uibreakfast.com (Afshin Mehin, Jane Portman)</author>
      <link>https://uibreakfast.com/199-thought-based-interfaces-with-afshin-mehin</link>
      <content:encoded><![CDATA[<p>Thought-based technologies might often be a cause for fear, but they are nothing new under the sun. By learning more about these technologies and dismantling negative beliefs, designers may be able to stay ahead of the game by catching glimpses into the future. Our guest today is Afshin Mehin, designer and founder of Woke Studio. We dive into the world of thought-based interfaces where you’ll learn about neurotechnology, robotics design, user psychology, and the fascinating potentials for UX design.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://woke.co/">Woke</a> — Afshin’s product design studio</li><li><a href="https://www.ideo.com/">Ideo</a> — Afshin’s previous place of work</li><li><a href="https://neuralink.com/">Neuralink</a> — a company founded by Elon Musk (Woke designed enclosures for their <a href="https://woke.co/portfolio/neuralink-robot/">R1 surgical robot</a>)</li><li><a href="https://en.wikipedia.org/wiki/Neuroplasticity">Neuroplasticity</a> — a Wikipedia article</li><li><a href="https://en.wikipedia.org/wiki/Proprioception">Kinesthesia</a> — a Wikipedia article</li><li><a href="https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X">Influence: the Psychology of Persuasion</a> — a book by Robert B. Cialdini</li><li><a href="https://uibreakfast.com/173-voice-ux-with-sina-kahen/">Episode 173: Voice UX with Sina Kahen</a></li><li><a href="https://www.amazon.com/Seeing-Around-Corners-Inflection-Business-ebook/dp/B07LC98K6Z">Seeing Around the Corners</a> — a book by Rita McGrath</li><li><a href="https://www.neurotechpartnering.com/">Neurotech</a> — a popular conference on n</li><li><a href="https://woke.co/blog/">The Woke blog</a></li><li>Follow Woke on <a href="https://www.instagram.com/wokestudio/?hl=en">Instagram</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 199: Thought-Based Interfaces with Afshin Mehin</itunes:title>
      <itunes:author>Afshin Mehin, Jane Portman</itunes:author>
      <itunes:duration>00:39:20</itunes:duration>
      <itunes:summary>Thought-based technologies might often be a cause for fear, but they are nothing new under the sun. By learning more about these technologies and dismantling negative beliefs, designers may be able to stay ahead of the game by catching glimpses into the future. Our guest today is Afshin Mehin, designer and founder of Woke Studio. We dive into the world of thought-based interfaces where you’ll learn about neurotechnology, robotics design, user psychology, and the fascinating potentials for UX design.</itunes:summary>
      <itunes:subtitle>Thought-based technologies might often be a cause for fear, but they are nothing new under the sun. By learning more about these technologies and dismantling negative beliefs, designers may be able to stay ahead of the game by catching glimpses into the future. Our guest today is Afshin Mehin, designer and founder of Woke Studio. We dive into the world of thought-based interfaces where you’ll learn about neurotechnology, robotics design, user psychology, and the fascinating potentials for UX design.</itunes:subtitle>
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      <title>Episode 198: Desktop Apps vs Web Apps with Steve McLeod</title>
      <description><![CDATA[<p>What are the main differences between running desktop apps versus web apps? And which of the two comes with less hassle and problems down the line? Our guest today is Steve McLeod, the founder of Feature Upvote and acquirer of Saber Feedback. You’ll hear Steve’s opinion on switching from desktop to web-based apps, the various maintenance and support issues that may arise, the “boring” aspects of running complex software, and how to prevent the stress that often comes with SaaS.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://featureupvote.com/">Feature Upvote</a>,<a href="https://saberfeedback.com/">Saber Feedback</a> — Steve’s SaaS products</li><li><a href="https://twitter.com/patio11">Patrick McKenzie</a> — Steve’s inspiration</li><li><a href="https://mattbearman.svbtle.com/why-i-sold-my-startup">Why I sold my startup for £100,000</a> — the story of Saber Feedback acquisition by its original founder Matt Bearman</li><li><a href="https://bootstrapped.fm/">Bootstrapped.fm</a> — Steve’s podcast for bootstrapped SaaS founders</li><li><a href="https://uibreakfast.com/135-multi-product-portfolio-model-for-saas-with-jd-graffam/">Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam</a></li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://ulysses.app/">Ulysses</a> — a writing app by Max Seelemann</li><li><a href="https://uibreakfast.com/161-managing-product-versions-with-max-seelemann/">Episode 161: Managing Product Versions with Max Seelemann</a></li><li><a href="https://www.telestream.net/screenflow/overview.htm">ScreenFlow</a>, <a href="https://www.sublimetext.com/">Sublime</a>, <a href="https://balsamiq.com/">Balsamiq</a>, <a href="https://ia.net/writer">iA Writer</a>, <a href="https://bywordapp.com/">Byword</a>, <a href="https://1password.com/">1Password</a> — some of the apps Steve and Jane use</li><li>Follow Steven on <a href="https://twitter.com/steveofmcleod">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 4 Dec 2020 12:17:03 +0000</pubDate>
      <author>jane@uibreakfast.com (Steve McLeod, Jane Portman)</author>
      <link>https://uibreakfast.com/198-desktop-apps-vs-web-apps-with-steve-mcleod</link>
      <content:encoded><![CDATA[<p>What are the main differences between running desktop apps versus web apps? And which of the two comes with less hassle and problems down the line? Our guest today is Steve McLeod, the founder of Feature Upvote and acquirer of Saber Feedback. You’ll hear Steve’s opinion on switching from desktop to web-based apps, the various maintenance and support issues that may arise, the “boring” aspects of running complex software, and how to prevent the stress that often comes with SaaS.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://featureupvote.com/">Feature Upvote</a>,<a href="https://saberfeedback.com/">Saber Feedback</a> — Steve’s SaaS products</li><li><a href="https://twitter.com/patio11">Patrick McKenzie</a> — Steve’s inspiration</li><li><a href="https://mattbearman.svbtle.com/why-i-sold-my-startup">Why I sold my startup for £100,000</a> — the story of Saber Feedback acquisition by its original founder Matt Bearman</li><li><a href="https://bootstrapped.fm/">Bootstrapped.fm</a> — Steve’s podcast for bootstrapped SaaS founders</li><li><a href="https://uibreakfast.com/135-multi-product-portfolio-model-for-saas-with-jd-graffam/">Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam</a></li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://ulysses.app/">Ulysses</a> — a writing app by Max Seelemann</li><li><a href="https://uibreakfast.com/161-managing-product-versions-with-max-seelemann/">Episode 161: Managing Product Versions with Max Seelemann</a></li><li><a href="https://www.telestream.net/screenflow/overview.htm">ScreenFlow</a>, <a href="https://www.sublimetext.com/">Sublime</a>, <a href="https://balsamiq.com/">Balsamiq</a>, <a href="https://ia.net/writer">iA Writer</a>, <a href="https://bywordapp.com/">Byword</a>, <a href="https://1password.com/">1Password</a> — some of the apps Steve and Jane use</li><li>Follow Steven on <a href="https://twitter.com/steveofmcleod">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 198: Desktop Apps vs Web Apps with Steve McLeod</itunes:title>
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      <itunes:summary>What are the main differences between running desktop apps versus web apps? And which of the two comes with less hassle and problems down the line? Our guest today is Steve McLeod, the founder of Feature Upvote and acquirer of Saber Feedback. You’ll hear Steve’s opinion on switching from desktop to web-based apps, the various maintenance and support issues that may arise, the “boring” aspects of running complex software, and how to prevent the stress that often comes with SaaS.</itunes:summary>
      <itunes:subtitle>What are the main differences between running desktop apps versus web apps? And which of the two comes with less hassle and problems down the line? Our guest today is Steve McLeod, the founder of Feature Upvote and acquirer of Saber Feedback. You’ll hear Steve’s opinion on switching from desktop to web-based apps, the various maintenance and support issues that may arise, the “boring” aspects of running complex software, and how to prevent the stress that often comes with SaaS.</itunes:subtitle>
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      <title>BDTP. Templates &amp; Onboarding Videos with Christopher Gimmer</title>
      <description><![CDATA[<p>Today we invite you to listen to one of our latest episodes from <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>, a new show for SaaS founders. Enjoy this interview with Christopher Gimmer, co-founder of Snappa, where we explore the fascinating topic of templates and onboarding videos. You’ll learn all about these powerful onboarding tools and how to use them effectively in your SaaS company. You’ll also hear Christopher’s take on repurposed content, conversions, the friction of confirmation emails, and much more.</p><p>Please head over to <a href="https://userlist.com/podcast/templates-onboarding-videos-with-christopher-gimmer/">the episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://snappa.com/">Snappa</a> — Christopher’s SaaS product together with <a href="https://twitter.com/TheRealestMarc">Marc Chouinard</a></li><li><a href="https://productled.com/">Product-Led Institute</a> by Wes Bush</li><li><a href="https://checklist.com/">Checklist</a> — a productivity app</li><li><a href="https://userlist.com/blog/user-onboarding-at-userlist/">Inspire, Not Instruct: How We Do User Onboarding at Userlist</a></li><li>Follow Christopher on <a href="https://twitter.com/cgimmer">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p>
]]></description>
      <pubDate>Fri, 27 Nov 2020 12:18:58 +0000</pubDate>
      <author>jane@uibreakfast.com (Christopher Gimmer, Jane Portman)</author>
      <link>https://uibreakfast.com/bdtp-templates-onboarding-videos-with-christopher-gimmer</link>
      <content:encoded><![CDATA[<p>Today we invite you to listen to one of our latest episodes from <a href="https://userlist.com/podcast/">Better Done Than Perfect</a>, a new show for SaaS founders. Enjoy this interview with Christopher Gimmer, co-founder of Snappa, where we explore the fascinating topic of templates and onboarding videos. You’ll learn all about these powerful onboarding tools and how to use them effectively in your SaaS company. You’ll also hear Christopher’s take on repurposed content, conversions, the friction of confirmation emails, and much more.</p><p>Please head over to <a href="https://userlist.com/podcast/templates-onboarding-videos-with-christopher-gimmer/">the episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://snappa.com/">Snappa</a> — Christopher’s SaaS product together with <a href="https://twitter.com/TheRealestMarc">Marc Chouinard</a></li><li><a href="https://productled.com/">Product-Led Institute</a> by Wes Bush</li><li><a href="https://checklist.com/">Checklist</a> — a productivity app</li><li><a href="https://userlist.com/blog/user-onboarding-at-userlist/">Inspire, Not Instruct: How We Do User Onboarding at Userlist</a></li><li>Follow Christopher on <a href="https://twitter.com/cgimmer">Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets">userlist.com/worksheets</a>.</p>
]]></content:encoded>
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      <itunes:title>BDTP. Templates &amp; Onboarding Videos with Christopher Gimmer</itunes:title>
      <itunes:author>Christopher Gimmer, Jane Portman</itunes:author>
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      <itunes:summary>Today we invite you to listen to one of our latest episodes from Better Done Than Perfect, a new show for SaaS founders. Enjoy this interview with Christopher Gimmer, co-founder of Snappa, where we explore the fascinating topic of templates and onboarding videos. You’ll learn all about these powerful onboarding tools and how to use them effectively in your SaaS company. You’ll also hear Christopher’s take on repurposed content, conversions, the friction of confirmation emails, and much more.</itunes:summary>
      <itunes:subtitle>Today we invite you to listen to one of our latest episodes from Better Done Than Perfect, a new show for SaaS founders. Enjoy this interview with Christopher Gimmer, co-founder of Snappa, where we explore the fascinating topic of templates and onboarding videos. You’ll learn all about these powerful onboarding tools and how to use them effectively in your SaaS company. You’ll also hear Christopher’s take on repurposed content, conversions, the friction of confirmation emails, and much more.</itunes:subtitle>
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      <title>Episode 197: Building All-In-One Products with Jesse Hanley</title>
      <description><![CDATA[<p>Classic product recommendation is to focus on something, but “all-in-one” products can also get wildly successful. How are they made? Do their multiple features cause chaos and anxiety, or is there a secret sauce to creating harmony? Our guest today is developer, advertizer, and Bento founder Jesse Hanley. You’ll hear how Jesse has been expanding his product over the years, and how he masterfully juggles multiple features, a large user base, support tickets, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://bentonow.com/">Bento</a> — Jesse’s all-in-one SaaS product, email marketing automation</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://www.drip.com/">Drip</a>, <a href="https://www.klaviyo.com/">Klaviyo</a>, <a href="https://www.intercom.com/">Intercom</a> — other popular marketing automation platforms</li><li><a href="https://basecamp.com/">Basecamp</a> — a popular project management and team communication tool</li><li><a href="https://reactnative.dev/">React Native</a> — a tool for building mobile apps</li><li><a href="https://slack.com/">Slack</a> — a popular team communication app</li><li><a href="https://www.loom.com/">Loom</a> — a video messaging tool</li><li><a href="https://www.elastic.co/">Elasticsearch</a>, <a href="https://www.honeybadger.io/">Honeybadger</a> — tools Jesse uses for fast search queries and error reporting</li><li><a href="https://www.braze.com/">Braze</a> — a mobile engagement automation company</li><li><a href="https://www.dynamicyield.com/">Dynamic Yield</a> — a UX optimization platform, acquired by McDonald’s in 2019</li><li><a href="https://rightmessage.com/">RightMessage</a> — a web personalization tool by Brennan Dunn and Shai Schechter</li><li>Follow Bento on <a href="https://twitter.com/Bento">Twitter</a></li><li>Follow Jesse on <a href="https://twitter.com/jessethanley">Twitter</a> or send him a DM</li><li><a href="https://www.jessehanley.com/">jessehanley.com</a> — Jesse’s personal website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 20 Nov 2020 13:41:43 +0000</pubDate>
      <author>jane@uibreakfast.com (Jesse Hanley, Jane Portman)</author>
      <link>https://uibreakfast.com/197-building-all-in-one-products-with-jesse-hanley</link>
      <content:encoded><![CDATA[<p>Classic product recommendation is to focus on something, but “all-in-one” products can also get wildly successful. How are they made? Do their multiple features cause chaos and anxiety, or is there a secret sauce to creating harmony? Our guest today is developer, advertizer, and Bento founder Jesse Hanley. You’ll hear how Jesse has been expanding his product over the years, and how he masterfully juggles multiple features, a large user base, support tickets, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://bentonow.com/">Bento</a> — Jesse’s all-in-one SaaS product, email marketing automation</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://www.drip.com/">Drip</a>, <a href="https://www.klaviyo.com/">Klaviyo</a>, <a href="https://www.intercom.com/">Intercom</a> — other popular marketing automation platforms</li><li><a href="https://basecamp.com/">Basecamp</a> — a popular project management and team communication tool</li><li><a href="https://reactnative.dev/">React Native</a> — a tool for building mobile apps</li><li><a href="https://slack.com/">Slack</a> — a popular team communication app</li><li><a href="https://www.loom.com/">Loom</a> — a video messaging tool</li><li><a href="https://www.elastic.co/">Elasticsearch</a>, <a href="https://www.honeybadger.io/">Honeybadger</a> — tools Jesse uses for fast search queries and error reporting</li><li><a href="https://www.braze.com/">Braze</a> — a mobile engagement automation company</li><li><a href="https://www.dynamicyield.com/">Dynamic Yield</a> — a UX optimization platform, acquired by McDonald’s in 2019</li><li><a href="https://rightmessage.com/">RightMessage</a> — a web personalization tool by Brennan Dunn and Shai Schechter</li><li>Follow Bento on <a href="https://twitter.com/Bento">Twitter</a></li><li>Follow Jesse on <a href="https://twitter.com/jessethanley">Twitter</a> or send him a DM</li><li><a href="https://www.jessehanley.com/">jessehanley.com</a> — Jesse’s personal website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 197: Building All-In-One Products with Jesse Hanley</itunes:title>
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      <itunes:summary>Classic product recommendation is to focus on something, but “all-in-one” products can also get wildly successful. How are they made? Do their multiple features cause chaos and anxiety, or is there a secret sauce to creating harmony? Our guest today is developer, advertizer, and Bento founder Jesse Hanley. You’ll hear how Jesse has been expanding his product over the years, and how he masterfully juggles multiple features, a large user base, support tickets, and much more.</itunes:summary>
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      <title>Episode 196: The ROI of UX with Mark Baldino</title>
      <description><![CDATA[<p>How can we measure the success of our UX work as consultants? How do we even start this conversation with clients, if such metrics involve additional research work?? Our guest today is Mark Baldino, co-founder of Fuzzy Math. You’ll learn all about Mark’s consultancy and his answers to these pressing ROI questions, as well as his view on measuring user satisfaction, creating effective surveys, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://fuzzymath.com/">Fuzzy Math</a> — Mark’s UX design consultancy</li><li><a href="https://uibreakfast.com/164-enterprise-product-design-with-rakesh-patwari/">Episode 164: Enterprise Product Design with Rakesh Patwari</a></li><li><a href="https://en.wikipedia.org/wiki/Net_Promoter">NPS (Net Promoter Score)</a> — a popular research method (Wikipedia article)</li><li><a href="https://measuringu.com/product/suprq/">SUPR-Q</a> — an 8 item questionnaire for measuring the quality of user experience (you can use the method for free, or buy a license to access industry benchmarks)</li><li><a href="https://www.bmc.com/blogs/xlas-experience-level-agreements/">What Are XLAs? Experience Level Agreements Explained</a> — an article by Joseph Mathenge</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://fuzzymath.com/blog/">Follow Fuzzy Math’s blog</a></li><li><a href="https://fuzzymath.com/blog/newsletter/">Join Fuzzy Math's monthly newsletter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 13 Nov 2020 12:20:09 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Mark Baldino)</author>
      <link>https://uibreakfast.com/196-the-roi-of-ux-with-mark-baldino</link>
      <content:encoded><![CDATA[<p>How can we measure the success of our UX work as consultants? How do we even start this conversation with clients, if such metrics involve additional research work?? Our guest today is Mark Baldino, co-founder of Fuzzy Math. You’ll learn all about Mark’s consultancy and his answers to these pressing ROI questions, as well as his view on measuring user satisfaction, creating effective surveys, and more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://fuzzymath.com/">Fuzzy Math</a> — Mark’s UX design consultancy</li><li><a href="https://uibreakfast.com/164-enterprise-product-design-with-rakesh-patwari/">Episode 164: Enterprise Product Design with Rakesh Patwari</a></li><li><a href="https://en.wikipedia.org/wiki/Net_Promoter">NPS (Net Promoter Score)</a> — a popular research method (Wikipedia article)</li><li><a href="https://measuringu.com/product/suprq/">SUPR-Q</a> — an 8 item questionnaire for measuring the quality of user experience (you can use the method for free, or buy a license to access industry benchmarks)</li><li><a href="https://www.bmc.com/blogs/xlas-experience-level-agreements/">What Are XLAs? Experience Level Agreements Explained</a> — an article by Joseph Mathenge</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://fuzzymath.com/blog/">Follow Fuzzy Math’s blog</a></li><li><a href="https://fuzzymath.com/blog/newsletter/">Join Fuzzy Math's monthly newsletter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 196: The ROI of UX with Mark Baldino</itunes:title>
      <itunes:author>Jane Portman, Mark Baldino</itunes:author>
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      <itunes:summary>How can we measure the success of our UX work as consultants? How do we even start this conversation with clients, if such metrics involve additional research work?? Our guest today is Mark Baldino, co-founder of Fuzzy Math. You’ll learn all about Mark’s consultancy and his answers to these pressing ROI questions, as well as his view on measuring user satisfaction, creating effective surveys, and more.</itunes:summary>
      <itunes:subtitle>How can we measure the success of our UX work as consultants? How do we even start this conversation with clients, if such metrics involve additional research work?? Our guest today is Mark Baldino, co-founder of Fuzzy Math. You’ll learn all about Mark’s consultancy and his answers to these pressing ROI questions, as well as his view on measuring user satisfaction, creating effective surveys, and more.</itunes:subtitle>
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      <title>Episode 195: Minimalist Design with Brian Gardner</title>
      <description><![CDATA[<p>Minimalism may be considered merely an aesthetic choice, but it also determines many other decisions we make in product design and life in general. How can designers implement and stand by their minimalist principles in web and product design? Our guest today is minimalist designer Brian Gardner, founder and CEO of Agent Engine. You’ll learn about Brian’s journey into minimalism, his design philosophy, and his recommendations on staying true to your values.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://agentengine.com/">Agent Engine</a> — Brian’s company</li><li><a href="https://www.studiopress.com/">StudioPress</a>, <a href="https://copyblogger.com/">Copyblogger</a> — Brian’s previous projects</li><li><a href="https://nosidebar.com/">No Sidebar</a> — Brian’s famous minimalist project</li><li><a href="https://twitter.com/nestguy">Tony Clark</a>, <a href="https://twitter.com/jasonpatricksc">Jason Schuller</a> — Brian’s Agent Engine partners</li><li><a href="https://www.compass.com/">Compass</a>, <a href="https://www.century21.com/">Century 21</a> — examples of well-designed real estate websites</li><li><a href="https://en.wikipedia.org/wiki/Joshua_Becker">Joshua Becker</a> — the founder of <a href="https://www.becomingminimalist.com/">Becoming Minimalist</a></li><li><a href="https://rafaltomal.com/">Rafal Tomal</a> — Brian’s previous partner at StudioPress</li><li><a href="https://yogawithadriene.com/">Yoga with Adriene</a> — a popular YouTuber’s website, designed by Brian</li><li><a href="https://ugmonk.com/">Ugmonk</a> — a minimalist clothing brand</li><li><a href="https://www.figma.com/">Figma</a>, <a href="https://www.grammarly.com/">Grammarly</a>, <a href="https://convertkit.com/">ConvertKit</a> — Brian’s favorite tools</li><li><a href="https://www.squarespace.com/">Squarespace</a> — a popular website builder with a minimalistic flair</li><li><a href="https://www.typewolf.com/">TypeWolf</a>, <a href="https://onepagelove.com/">OnePageLove</a>, <a href="https://darkmodedesign.xyz/">DarkModeDesign</a> — Brian’s favorite minimalist design resources</li><li><a href="https://www.myfonts.com/foundry/Interfont/">Interfont</a>, <a href="http://www.fontfoundry.com/">FontFoundry</a> — Brian’s favorite font resources</li><li><a href="https://fonts.google.com/">Google Fonts</a>, <a href="https://fonts.adobe.com/">Adobe Fonts</a>— popular font repositories</li><li><a href="https://fonts.google.com/specimen/Inter">Inter</a> — a good minimalist example of Google Fonts</li><li><a href="http://briangardner.com/">briangardner.com</a> — Brian’s website and portfolio</li><li>Follow Brian on <a href="https://twitter.com/bgardner">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 6 Nov 2020 11:41:42 +0000</pubDate>
      <author>jane@uibreakfast.com (Brian Gardner, Jane Portman)</author>
      <link>https://uibreakfast.com/195-minimalist-design-with-brian-gardner</link>
      <content:encoded><![CDATA[<p>Minimalism may be considered merely an aesthetic choice, but it also determines many other decisions we make in product design and life in general. How can designers implement and stand by their minimalist principles in web and product design? Our guest today is minimalist designer Brian Gardner, founder and CEO of Agent Engine. You’ll learn about Brian’s journey into minimalism, his design philosophy, and his recommendations on staying true to your values.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://agentengine.com/">Agent Engine</a> — Brian’s company</li><li><a href="https://www.studiopress.com/">StudioPress</a>, <a href="https://copyblogger.com/">Copyblogger</a> — Brian’s previous projects</li><li><a href="https://nosidebar.com/">No Sidebar</a> — Brian’s famous minimalist project</li><li><a href="https://twitter.com/nestguy">Tony Clark</a>, <a href="https://twitter.com/jasonpatricksc">Jason Schuller</a> — Brian’s Agent Engine partners</li><li><a href="https://www.compass.com/">Compass</a>, <a href="https://www.century21.com/">Century 21</a> — examples of well-designed real estate websites</li><li><a href="https://en.wikipedia.org/wiki/Joshua_Becker">Joshua Becker</a> — the founder of <a href="https://www.becomingminimalist.com/">Becoming Minimalist</a></li><li><a href="https://rafaltomal.com/">Rafal Tomal</a> — Brian’s previous partner at StudioPress</li><li><a href="https://yogawithadriene.com/">Yoga with Adriene</a> — a popular YouTuber’s website, designed by Brian</li><li><a href="https://ugmonk.com/">Ugmonk</a> — a minimalist clothing brand</li><li><a href="https://www.figma.com/">Figma</a>, <a href="https://www.grammarly.com/">Grammarly</a>, <a href="https://convertkit.com/">ConvertKit</a> — Brian’s favorite tools</li><li><a href="https://www.squarespace.com/">Squarespace</a> — a popular website builder with a minimalistic flair</li><li><a href="https://www.typewolf.com/">TypeWolf</a>, <a href="https://onepagelove.com/">OnePageLove</a>, <a href="https://darkmodedesign.xyz/">DarkModeDesign</a> — Brian’s favorite minimalist design resources</li><li><a href="https://www.myfonts.com/foundry/Interfont/">Interfont</a>, <a href="http://www.fontfoundry.com/">FontFoundry</a> — Brian’s favorite font resources</li><li><a href="https://fonts.google.com/">Google Fonts</a>, <a href="https://fonts.adobe.com/">Adobe Fonts</a>— popular font repositories</li><li><a href="https://fonts.google.com/specimen/Inter">Inter</a> — a good minimalist example of Google Fonts</li><li><a href="http://briangardner.com/">briangardner.com</a> — Brian’s website and portfolio</li><li>Follow Brian on <a href="https://twitter.com/bgardner">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="http://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 195: Minimalist Design with Brian Gardner</itunes:title>
      <itunes:author>Brian Gardner, Jane Portman</itunes:author>
      <itunes:duration>00:37:50</itunes:duration>
      <itunes:summary>Minimalism may be considered merely an aesthetic choice, but it also determines many other decisions we make in product design and life in general. How can designers implement and stand by their minimalist principles in web and product design? Our guest today is minimalist designer Brian Gardner, founder and CEO of Agent Engine. You’ll learn about Brian’s journey into minimalism, his design philosophy, and his recommendations on staying true to your values.</itunes:summary>
      <itunes:subtitle>Minimalism may be considered merely an aesthetic choice, but it also determines many other decisions we make in product design and life in general. How can designers implement and stand by their minimalist principles in web and product design? Our guest today is minimalist designer Brian Gardner, founder and CEO of Agent Engine. You’ll learn about Brian’s journey into minimalism, his design philosophy, and his recommendations on staying true to your values.</itunes:subtitle>
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      <title>Episode 194: The New Marketing with Claire Suellentrop</title>
      <description><![CDATA[<p>The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.</p><p>P.S. Please take part in our <a href="https://uibreakfast.com/survey">listener survey</a>. This podcast just turned 6 years old and we’re looking for ways to make it better.</p><p><i>Download the MP3 audio file:</i> right-click here and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.forgetthefunnel.com/">Forget the Funnel</a> — Claire’s project with <a href="https://twitter.com/ggiiaa">Georgiana Laudi</a></li><li><a href="https://uibreakfast.com/92-behind-scenes-userlistio-research-claire-suellentrop/">Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop</a></li><li><a href="https://calendly.com/">Calendly</a> — a popular scheduling tool; Claire’s previous place of work as head of marketing</li><li><a href="https://www.profitwell.com/">ProfitWell</a> — SaaS metrics tool</li><li><a href="https://referralrock.com/blog/reciprocity-in-marketing/">Reciprocity in Marketing: How to Apply This Principle</a> — a ReferralRock article</li><li><a href="https://userlist.com/help-founders/">Help Founders</a> — a past initiative by Userlist</li><li><a href="https://vi.to/">Vito</a> — an online hub for groups; a new product by Paul Campbell and the <a href="https://ti.to">Tito</a> team</li><li><a href="https://uibreakfast.com/165-designing-event-experiences-with-paul-campbell/">Episode 165: Designing Event Experiences with Paul Campbell</a></li><li><a href="https://twitter.com/aprildunford/status/1242526267221725185">April Dunford’s Twitter thread on product positioning in a downturn</a></li><li><a href="https://www.forgetthefunnel.com/resources/saas-change-management-with-asia-matos-orangio">Leading Change in Your SaaS’ Growth Strategy when Change Is Hard</a> — an interview with Asia Matos Orangio on FTF</li><li>Please take part in the <a href="https://uibreakfast.com/survey">UI Breakfast Podcast Survey</a></li><li>Follow Claire on <a href="https://twitter.com/ClaireSuellen">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 30 Oct 2020 12:18:29 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Claire Suellentrop)</author>
      <link>https://uibreakfast.com/194-the-new-marketing-with-claire-suellentrop</link>
      <content:encoded><![CDATA[<p>The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.</p><p>P.S. Please take part in our <a href="https://uibreakfast.com/survey">listener survey</a>. This podcast just turned 6 years old and we’re looking for ways to make it better.</p><p><i>Download the MP3 audio file:</i> right-click here and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.forgetthefunnel.com/">Forget the Funnel</a> — Claire’s project with <a href="https://twitter.com/ggiiaa">Georgiana Laudi</a></li><li><a href="https://uibreakfast.com/92-behind-scenes-userlistio-research-claire-suellentrop/">Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop</a></li><li><a href="https://calendly.com/">Calendly</a> — a popular scheduling tool; Claire’s previous place of work as head of marketing</li><li><a href="https://www.profitwell.com/">ProfitWell</a> — SaaS metrics tool</li><li><a href="https://referralrock.com/blog/reciprocity-in-marketing/">Reciprocity in Marketing: How to Apply This Principle</a> — a ReferralRock article</li><li><a href="https://userlist.com/help-founders/">Help Founders</a> — a past initiative by Userlist</li><li><a href="https://vi.to/">Vito</a> — an online hub for groups; a new product by Paul Campbell and the <a href="https://ti.to">Tito</a> team</li><li><a href="https://uibreakfast.com/165-designing-event-experiences-with-paul-campbell/">Episode 165: Designing Event Experiences with Paul Campbell</a></li><li><a href="https://twitter.com/aprildunford/status/1242526267221725185">April Dunford’s Twitter thread on product positioning in a downturn</a></li><li><a href="https://www.forgetthefunnel.com/resources/saas-change-management-with-asia-matos-orangio">Leading Change in Your SaaS’ Growth Strategy when Change Is Hard</a> — an interview with Asia Matos Orangio on FTF</li><li>Please take part in the <a href="https://uibreakfast.com/survey">UI Breakfast Podcast Survey</a></li><li>Follow Claire on <a href="https://twitter.com/ClaireSuellen">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 194: The New Marketing with Claire Suellentrop</itunes:title>
      <itunes:author>Jane Portman, Claire Suellentrop</itunes:author>
      <itunes:duration>00:41:37</itunes:duration>
      <itunes:summary>The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.</itunes:summary>
      <itunes:subtitle>The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.</itunes:subtitle>
      <itunes:keywords>user onboarding, social media marketing, user research, new normal, saas marketing, funnel marketing, product marketing, post-pandemic marketing, marketing after the pandemic</itunes:keywords>
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      <title>Episode 193: Designing for Tablets with Mark McGranaghan</title>
      <description><![CDATA[<p>How different are tablet interfaces to those of phones and desktops? And what makes a tablet-based app fully functional and worth building? Our guest today is Mark McGranaghan, founding partner at Muse Software and principal investigator at Ink & Switch. You’ll hear Mark’s angle on tablet interface design, industrial research, user onboarding, as well as his advice on building tools for thought.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://museapp.com/">Muse</a> — Mark’s product</li><li><a href="https://www.inkandswitch.com/">Ink & Switch</a> — Mark’s industrial research lab focusing on creativity & productivity</li><li><a href="https://shawnblanc.net/category/articles/">Productivity articles</a> by Shawn Blanc</li><li><a href="https://overcast.fm/+Y-HXuFYck">Onboarding with Jane Portman</a> — a Metamuse podcast episode</li><li><a href="https://milanote.com/">Milanote</a> — tool for organizing creative projects</li><li><a href="https://www.notion.so/">Notion</a>, <a href="https://roamresearch.com/">Roam</a> — modern tools for thought</li><li><a href="https://procreate.art/">Procreate</a> — a digital illustration app for the iPad</li><li><a href="http://microsoft.academia.edu/">Microsoft Research</a> — a great entryway to academic research on tablets</li><li><a href="https://markmcgranaghan.com/">markmcgranaghan.com</a> — Mark’s website</li><li>Find Mark on <a href="https://www.linkedin.com/in/mmcgrana">LinkedIn</a> and <a href="https://twitter.com/mmcgrana">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at <a href="http://go.thoughtleaders.io/1951220201001">hover.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 23 Oct 2020 11:57:17 +0000</pubDate>
      <author>jane@uibreakfast.com (Mark McGranaghan, Jane Portman)</author>
      <link>https://uibreakfast.com/193-designing-for-tablets-with-mark-mcgranaghan</link>
      <content:encoded><![CDATA[<p>How different are tablet interfaces to those of phones and desktops? And what makes a tablet-based app fully functional and worth building? Our guest today is Mark McGranaghan, founding partner at Muse Software and principal investigator at Ink & Switch. You’ll hear Mark’s angle on tablet interface design, industrial research, user onboarding, as well as his advice on building tools for thought.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://museapp.com/">Muse</a> — Mark’s product</li><li><a href="https://www.inkandswitch.com/">Ink & Switch</a> — Mark’s industrial research lab focusing on creativity & productivity</li><li><a href="https://shawnblanc.net/category/articles/">Productivity articles</a> by Shawn Blanc</li><li><a href="https://overcast.fm/+Y-HXuFYck">Onboarding with Jane Portman</a> — a Metamuse podcast episode</li><li><a href="https://milanote.com/">Milanote</a> — tool for organizing creative projects</li><li><a href="https://www.notion.so/">Notion</a>, <a href="https://roamresearch.com/">Roam</a> — modern tools for thought</li><li><a href="https://procreate.art/">Procreate</a> — a digital illustration app for the iPad</li><li><a href="http://microsoft.academia.edu/">Microsoft Research</a> — a great entryway to academic research on tablets</li><li><a href="https://markmcgranaghan.com/">markmcgranaghan.com</a> — Mark’s website</li><li>Find Mark on <a href="https://www.linkedin.com/in/mmcgrana">LinkedIn</a> and <a href="https://twitter.com/mmcgrana">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at <a href="http://go.thoughtleaders.io/1951220201001">hover.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 193: Designing for Tablets with Mark McGranaghan</itunes:title>
      <itunes:author>Mark McGranaghan, Jane Portman</itunes:author>
      <itunes:duration>00:30:42</itunes:duration>
      <itunes:summary>How different are tablet interfaces to those of phones and desktops? And what makes a tablet-based app fully functional and worth building? Our guest today is Mark McGranaghan, founding partner at Muse Software and principal investigator at Ink &amp; Switch. You’ll hear Mark’s angle on tablet interface design, industrial research, user onboarding, as well as his advice on building tools for thought.</itunes:summary>
      <itunes:subtitle>How different are tablet interfaces to those of phones and desktops? And what makes a tablet-based app fully functional and worth building? Our guest today is Mark McGranaghan, founding partner at Muse Software and principal investigator at Ink &amp; Switch. You’ll hear Mark’s angle on tablet interface design, industrial research, user onboarding, as well as his advice on building tools for thought.</itunes:subtitle>
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      <title>Episode 192: World Wide Waste with Gerry McGovern</title>
      <description><![CDATA[<p>As product people, we handle vast amounts of data without thinking about the environment. We make copies and backups of everything, and even our devices are powered to the max. Can we do better? Our guest today is Gerry McGovern, the author of World Wide Waste. You’ll learn about the current risks associated with data waste, along with Gerry’s tips on digital sustainability and minimizing your footprint.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://gerrymcgovern.com/books/world-wide-waste/">World Wide Waste</a> — Gerry’s recent book</li><li><a href="https://uibreakfast.com/118-customer-top-tasks-with-gerry-mcgovern/">Episode 118: Customer Top Tasks with Gerry McGovern</a></li><li><a href="https://uibreakfast.com/140-sustainable-ux-with-james-christie/">Episode 140: Sustainable UX with James Christie</a></li><li><a href="https://www.websitecarbon.com/">Website Carbon Calculator</a> — a tool for estimating your website’s carbon footprint</li><li><a href="https://userlist.com/">Userlist</a> — Jane's SaaS product</li><li><a href="https://gerrymcgovern.com/">gerrymcgovern.com</a> — Gerry’s website</li><li>Follow Gerry on <a href="https://twitter.com/gerrymcgovern">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from <i>.design</i> and <i>.art</i> to <i>.ink</i>, <i>.photo</i> and more. Check them out at <a href="http://go.thoughtleaders.io/1951220201001">hover.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 16 Oct 2020 14:24:22 +0000</pubDate>
      <author>jane@uibreakfast.com (Gerry McGovern, Jane Portman)</author>
      <link>https://uibreakfast.com/192-world-wide-waste-with-gerry-mcgovern</link>
      <content:encoded><![CDATA[<p>As product people, we handle vast amounts of data without thinking about the environment. We make copies and backups of everything, and even our devices are powered to the max. Can we do better? Our guest today is Gerry McGovern, the author of World Wide Waste. You’ll learn about the current risks associated with data waste, along with Gerry’s tips on digital sustainability and minimizing your footprint.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://gerrymcgovern.com/books/world-wide-waste/">World Wide Waste</a> — Gerry’s recent book</li><li><a href="https://uibreakfast.com/118-customer-top-tasks-with-gerry-mcgovern/">Episode 118: Customer Top Tasks with Gerry McGovern</a></li><li><a href="https://uibreakfast.com/140-sustainable-ux-with-james-christie/">Episode 140: Sustainable UX with James Christie</a></li><li><a href="https://www.websitecarbon.com/">Website Carbon Calculator</a> — a tool for estimating your website’s carbon footprint</li><li><a href="https://userlist.com/">Userlist</a> — Jane's SaaS product</li><li><a href="https://gerrymcgovern.com/">gerrymcgovern.com</a> — Gerry’s website</li><li>Follow Gerry on <a href="https://twitter.com/gerrymcgovern">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from <i>.design</i> and <i>.art</i> to <i>.ink</i>, <i>.photo</i> and more. Check them out at <a href="http://go.thoughtleaders.io/1951220201001">hover.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 192: World Wide Waste with Gerry McGovern</itunes:title>
      <itunes:author>Gerry McGovern, Jane Portman</itunes:author>
      <itunes:duration>00:41:31</itunes:duration>
      <itunes:summary>As product people, we handle vast amounts of data without thinking about the environment. We make copies and backups of everything, and even our devices are powered to the max. Can we do better? Our guest today is Gerry McGovern, the author of World Wide Waste. You’ll learn about the current risks associated with data waste, along with Gerry’s tips on digital sustainability and minimizing your footprint.</itunes:summary>
      <itunes:subtitle>As product people, we handle vast amounts of data without thinking about the environment. We make copies and backups of everything, and even our devices are powered to the max. Can we do better? Our guest today is Gerry McGovern, the author of World Wide Waste. You’ll learn about the current risks associated with data waste, along with Gerry’s tips on digital sustainability and minimizing your footprint.</itunes:subtitle>
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      <title>Episode 191: From Information to Understanding with Stephen Anderson</title>
      <description><![CDATA[<p>How can information be best learned, dissected, and communicated across teams, industries, and products? Our guest today is Stephen Anderson, the founder of the Mighty Minds Club and author of Figure It Out. You’ll hear Stephen’s thoughts on the nature of information, cognition and thinking, interaction design, the importance of team dialogue, his virtual club project, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/figure-it-out/">Figure It Out</a> — Stephen’s latest book </li><li><a href="https://www.amazon.com/Seductive-Interaction-Design-Effective-Experiences/dp/0321725522">Seductive Interaction Design</a> — Stephen’s first book </li><li><a href="https://getmentalnotes.com/">Mental Notes</a> — Stephen’s card deck product</li><li><a href="https://vimeo.com/110333993">From Paths to Sandboxes</a> — Stephen’s MidwestUX talk</li><li><a href="https://uibreakfast.com/170-the-power-of-workshops-with-jonathan-courtney/">Episode 170: The Power of Workshops with Jonathan Courtney</a></li><li><a href="https://simonsinek.com/product/the-infinite-game/">The Infinite Game</a> — a famous book by Simon Sinek</li><li><a href="https://blog.ncase.me/tag/explorable-explanations/">Explorable Explanations</a> — Nicky Case’s blog</li><li><a href="https://www.stmath.com/">ST Math</a> — an online visual math program by MIND Research Institute</li><li><a href="https://dynamicland.org/">Dynamicland</a> — an interactive computing platform by Brad Victory</li><li><a href="https://www.thinkific.com/">Thinkific</a> — a popular tool for creating courses</li><li><a href="https://www.themightymindsclub.com/">The Mighty Minds Club</a> — Stephen’s membership program for product teams</li><li>Follow Stephen on <a href="https://twitter.com/stephenanderson">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at <a href="http://go.thoughtleaders.io/1951220201001">hover.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 9 Oct 2020 14:41:32 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Stephen Anderson)</author>
      <link>https://uibreakfast.com/191-from-information-to-understanding-with-stephen-anderson</link>
      <content:encoded><![CDATA[<p>How can information be best learned, dissected, and communicated across teams, industries, and products? Our guest today is Stephen Anderson, the founder of the Mighty Minds Club and author of Figure It Out. You’ll hear Stephen’s thoughts on the nature of information, cognition and thinking, interaction design, the importance of team dialogue, his virtual club project, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/figure-it-out/">Figure It Out</a> — Stephen’s latest book </li><li><a href="https://www.amazon.com/Seductive-Interaction-Design-Effective-Experiences/dp/0321725522">Seductive Interaction Design</a> — Stephen’s first book </li><li><a href="https://getmentalnotes.com/">Mental Notes</a> — Stephen’s card deck product</li><li><a href="https://vimeo.com/110333993">From Paths to Sandboxes</a> — Stephen’s MidwestUX talk</li><li><a href="https://uibreakfast.com/170-the-power-of-workshops-with-jonathan-courtney/">Episode 170: The Power of Workshops with Jonathan Courtney</a></li><li><a href="https://simonsinek.com/product/the-infinite-game/">The Infinite Game</a> — a famous book by Simon Sinek</li><li><a href="https://blog.ncase.me/tag/explorable-explanations/">Explorable Explanations</a> — Nicky Case’s blog</li><li><a href="https://www.stmath.com/">ST Math</a> — an online visual math program by MIND Research Institute</li><li><a href="https://dynamicland.org/">Dynamicland</a> — an interactive computing platform by Brad Victory</li><li><a href="https://www.thinkific.com/">Thinkific</a> — a popular tool for creating courses</li><li><a href="https://www.themightymindsclub.com/">The Mighty Minds Club</a> — Stephen’s membership program for product teams</li><li>Follow Stephen on <a href="https://twitter.com/stephenanderson">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at <a href="http://go.thoughtleaders.io/1951220201001">hover.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 191: From Information to Understanding with Stephen Anderson</itunes:title>
      <itunes:author>Jane Portman, Stephen Anderson</itunes:author>
      <itunes:duration>00:44:10</itunes:duration>
      <itunes:summary>How can information be best learnt, dissected, and communicated across teams, industries, and products? Our guest today is Stephen Anderson, the founder of the Mighty Minds Club and author of Figure It Out. You’ll hear Stephen’s thoughts on the nature of information, cognition and thinking, interaction design, the importance of team dialogue, his virtual club project, and much more.</itunes:summary>
      <itunes:subtitle>How can information be best learnt, dissected, and communicated across teams, industries, and products? Our guest today is Stephen Anderson, the founder of the Mighty Minds Club and author of Figure It Out. You’ll hear Stephen’s thoughts on the nature of information, cognition and thinking, interaction design, the importance of team dialogue, his virtual club project, and much more.</itunes:subtitle>
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      <title>Episode 190: Software Ideas with Kevin Conti</title>
      <description><![CDATA[<p>It might seem that new software products randomly appear in a vacuum, but it’s far from true. How can product ideas be generated, validated, and successfully implemented? Our guest today is Kevin Conti, the founder of Software Ideas. You’ll hear Kevin’s thoughts on product development, validation, marketing, niche review sites, bootstrapping, and presales, as well as his advice for new founders.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.softwareideas.io/">Softwareideas.io</a> — Kevin’s project we’re talking about</li><li><a href="https://codernotes.io/">Codernotes.io</a> — Kevin’s previous SaaS product</li><li><a href="https://uibreakfast.com/175-product-trends-with-dru-riley/">Episode 175: Product Trends with Dru Riley</a> of <a href="https://join.trends.vc/">Trends.vc</a></li><li><a href="https://uibreakfast.com/188-marketing-ideas-experiments-with-kacper-staniul/">Episode 188: Marketing Ideas and Experiments with Kacper Staniul</a></li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://uibreakfast.com/150-understanding-product-market-fit-with-derrick-reimer/">Episode 150: Understanding Product-Market Fit with Derrick Reimer</a></li><li><a href="https://www.crunchbase.com/">Crunchbase</a> — a popular paid database</li><li><a href="https://www.g2.com/">G2</a>, <a href="https://www.capterra.com/">Capterra</a> — popular software review sites</li><li>The <a href="https://www.inc.com/inc5000">Inc. 5000 List</a> of America’s Most Inspiring Entrepreneurs</li><li><a href="https://www.amazon.com/Mom-Test-customers-business-everyone/dp/1492180742">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://www.amazon.com/Start-Up-Curve-Steps-Entrepreneurial-Success/dp/162634292X">The Startup J Curve</a> — a book by Howard Love</li><li>Follow Kevin on <a href="https://twitter.com/Kev_Conti">Twitter</a></li><li><a href="https://www.kevinconti.com/">kevinconti.com</a> — Kevin’s personal blog</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from <i>.design</i> and <i>.art</i> to <i>.ink</i>, <i>.photo</i> and more. Check them out at <a href="http://go.thoughtleaders.io/1951220201001">hover.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 2 Oct 2020 15:28:10 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Kevin Conti)</author>
      <link>https://uibreakfast.com/190-software-ideas-with-kevin-conti</link>
      <content:encoded><![CDATA[<p>It might seem that new software products randomly appear in a vacuum, but it’s far from true. How can product ideas be generated, validated, and successfully implemented? Our guest today is Kevin Conti, the founder of Software Ideas. You’ll hear Kevin’s thoughts on product development, validation, marketing, niche review sites, bootstrapping, and presales, as well as his advice for new founders.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.softwareideas.io/">Softwareideas.io</a> — Kevin’s project we’re talking about</li><li><a href="https://codernotes.io/">Codernotes.io</a> — Kevin’s previous SaaS product</li><li><a href="https://uibreakfast.com/175-product-trends-with-dru-riley/">Episode 175: Product Trends with Dru Riley</a> of <a href="https://join.trends.vc/">Trends.vc</a></li><li><a href="https://uibreakfast.com/188-marketing-ideas-experiments-with-kacper-staniul/">Episode 188: Marketing Ideas and Experiments with Kacper Staniul</a></li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://uibreakfast.com/150-understanding-product-market-fit-with-derrick-reimer/">Episode 150: Understanding Product-Market Fit with Derrick Reimer</a></li><li><a href="https://www.crunchbase.com/">Crunchbase</a> — a popular paid database</li><li><a href="https://www.g2.com/">G2</a>, <a href="https://www.capterra.com/">Capterra</a> — popular software review sites</li><li>The <a href="https://www.inc.com/inc5000">Inc. 5000 List</a> of America’s Most Inspiring Entrepreneurs</li><li><a href="https://www.amazon.com/Mom-Test-customers-business-everyone/dp/1492180742">The Mom Test</a> — a book by Rob Fitzpatrick</li><li><a href="https://www.amazon.com/Start-Up-Curve-Steps-Entrepreneurial-Success/dp/162634292X">The Startup J Curve</a> — a book by Howard Love</li><li>Follow Kevin on <a href="https://twitter.com/Kev_Conti">Twitter</a></li><li><a href="https://www.kevinconti.com/">kevinconti.com</a> — Kevin’s personal blog</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from <i>.design</i> and <i>.art</i> to <i>.ink</i>, <i>.photo</i> and more. Check them out at <a href="http://go.thoughtleaders.io/1951220201001">hover.com/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 190: Software Ideas with Kevin Conti</itunes:title>
      <itunes:author>Jane Portman, Kevin Conti</itunes:author>
      <itunes:duration>00:37:07</itunes:duration>
      <itunes:summary>It might seem that new software products randomly appear in a vacuum, but it’s far from true. How can product ideas be generated, validated, and successfully implemented? Our guest today is Kevin Conti, the founder of Software Ideas. You’ll hear Kevin’s thoughts on product development, validation, marketing, niche review sites, bootstrapping, and presales, as well as his advice for new founders.</itunes:summary>
      <itunes:subtitle>It might seem that new software products randomly appear in a vacuum, but it’s far from true. How can product ideas be generated, validated, and successfully implemented? Our guest today is Kevin Conti, the founder of Software Ideas. You’ll hear Kevin’s thoughts on product development, validation, marketing, niche review sites, bootstrapping, and presales, as well as his advice for new founders.</itunes:subtitle>
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      <title>Episode 189: Prioritizing Features with Corinn Pope</title>
      <description><![CDATA[<p>When developing a SaaS product, founders and product managers always have to deal with limited resources. Is there a formula for making the best feature decisions? Our guest today is Corinn Pope, founder of Speckled and prioritization expert. You’ll hear Corinn’s recommendations on roadmaps, decision-making formulas,  prioritization processes, and management tips for all kinds of products.</p><p><i>Download the MP3 audio file:</i> right-click here and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://getspeckled.com/">Speckled</a> — Corinn’s product, a prioritization and decision-making tool</li><li><a href="https://www.intercom.com/blog/rice-simple-prioritization-for-product-managers/">RICE</a> (research, impact, confidence, effort) — a prioritization framework by Intercom</li><li><a href="https://uibreakfast.com/125-defining-building-new-features-with-emily-tate/">Episode 125: Defining & Building New Features with Emily Tate</a></li><li><a href="https://uibreakfast.com/132-feature-audit-with-brian-rhea/">Episode 132: Feature Audit with Brian Rhea</a></li><li><a href="https://basecamp.com/shapeup">Shape Up</a> — a productivity method by Basecamp (also a book)</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005">Obviously Awesome</a> — a book by April Dunford</li><li><a href="https://userlist.com/blog/positioning-overhaul/">How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist</a></li><li><a href="https://www.notion.so/">Notion</a> — an all-in-one workspace tool for teams</li><li>Follow <a href="https://twitter.com/corinnpope">Corinn</a> and <a href="https://twitter.com/getspeckled">Speckled</a> on Twitter</li><li><a href="https://corinnpope.com/">corinnpope.com</a> — Corinn’s personal website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole <i>thesis</i> is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at <a href="https://wfl.io/clever">wfl.io/clever</a> and use promo code UXUIBREAKFAST to get 10% off any annual plan.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 25 Sep 2020 12:06:51 +0000</pubDate>
      <author>jane@uibreakfast.com (Corinn Pope, Jane Portman)</author>
      <link>https://uibreakfast.com/189-prioritizing-features-with-corinn-pope</link>
      <content:encoded><![CDATA[<p>When developing a SaaS product, founders and product managers always have to deal with limited resources. Is there a formula for making the best feature decisions? Our guest today is Corinn Pope, founder of Speckled and prioritization expert. You’ll hear Corinn’s recommendations on roadmaps, decision-making formulas,  prioritization processes, and management tips for all kinds of products.</p><p><i>Download the MP3 audio file:</i> right-click here and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://getspeckled.com/">Speckled</a> — Corinn’s product, a prioritization and decision-making tool</li><li><a href="https://www.intercom.com/blog/rice-simple-prioritization-for-product-managers/">RICE</a> (research, impact, confidence, effort) — a prioritization framework by Intercom</li><li><a href="https://uibreakfast.com/125-defining-building-new-features-with-emily-tate/">Episode 125: Defining & Building New Features with Emily Tate</a></li><li><a href="https://uibreakfast.com/132-feature-audit-with-brian-rhea/">Episode 132: Feature Audit with Brian Rhea</a></li><li><a href="https://basecamp.com/shapeup">Shape Up</a> — a productivity method by Basecamp (also a book)</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005">Obviously Awesome</a> — a book by April Dunford</li><li><a href="https://userlist.com/blog/positioning-overhaul/">How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist</a></li><li><a href="https://www.notion.so/">Notion</a> — an all-in-one workspace tool for teams</li><li>Follow <a href="https://twitter.com/corinnpope">Corinn</a> and <a href="https://twitter.com/getspeckled">Speckled</a> on Twitter</li><li><a href="https://corinnpope.com/">corinnpope.com</a> — Corinn’s personal website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole <i>thesis</i> is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at <a href="https://wfl.io/clever">wfl.io/clever</a> and use promo code UXUIBREAKFAST to get 10% off any annual plan.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 189: Prioritizing Features with Corinn Pope</itunes:title>
      <itunes:author>Corinn Pope, Jane Portman</itunes:author>
      <itunes:duration>00:31:39</itunes:duration>
      <itunes:summary>When developing a SaaS product, founders and product managers always have to deal with limited resources. Is there a formula for making the best feature decisions? Our guest today is Corinn Pope, founder of Speckled and prioritization expert. You’ll hear Corinn’s recommendations on roadmaps, decision-making formulas,  prioritization processes, and management tips for all kinds of products.</itunes:summary>
      <itunes:subtitle>When developing a SaaS product, founders and product managers always have to deal with limited resources. Is there a formula for making the best feature decisions? Our guest today is Corinn Pope, founder of Speckled and prioritization expert. You’ll hear Corinn’s recommendations on roadmaps, decision-making formulas,  prioritization processes, and management tips for all kinds of products.</itunes:subtitle>
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      <title>Episode 188: Marketing Ideas &amp; Experiments with Kacper Staniul</title>
      <description><![CDATA[<p>How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://getscrapbook.com/">Scrapbook</a> — Kacper’s project, a database of SaaS growth ideas </li><li><a href="http://airtable.com">Airtable</a> — a popular no-code (low-code) platform</li><li><a href="https://fourweekmba.com/pirate-metrics/">Dave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell </a>— an article by Gennaro Cuofano</li><li><a href="https://predictleads.com/">Predict Leads</a>, <a href="https://bombora.com/">Bombora</a> — intelligence tools for intent data</li><li><a href="https://builtwith.com/">BuiltWith</a> — a tool for web technology profiling</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://www.profitwell.com/">ProfitWell</a>, <a href="https://baremetrics.com/">Baremetrics</a>, <a href="https://churnbuster.io/">Churn Buster</a> — popular tools that allow failed payment recovery</li><li><a href="https://university.hygger.io/en/articles/2288376-ice-scoring">ICE Scoring</a> — a popular prioritization model</li><li><a href="https://www.notion.so/">Notion</a> — an all-in-one workspace tool</li><li><a href="https://pageflows.com/">Pageflows</a> — a collection of user flow patterns</li><li>Follow Kacper on <a href="https://twitter.com/kacperstaniul">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole <i>thesis</i> is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at <a href="https://wfl.io/clever">wfl.io/clever</a> and use promo code UXUIBREAKFAST to get 10% off any annual plan.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 18 Sep 2020 12:42:14 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Kacper Staniul)</author>
      <link>https://uibreakfast.com/188-marketing-ideas-experiments-with-kacper-staniul</link>
      <content:encoded><![CDATA[<p>How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://getscrapbook.com/">Scrapbook</a> — Kacper’s project, a database of SaaS growth ideas </li><li><a href="http://airtable.com">Airtable</a> — a popular no-code (low-code) platform</li><li><a href="https://fourweekmba.com/pirate-metrics/">Dave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell </a>— an article by Gennaro Cuofano</li><li><a href="https://predictleads.com/">Predict Leads</a>, <a href="https://bombora.com/">Bombora</a> — intelligence tools for intent data</li><li><a href="https://builtwith.com/">BuiltWith</a> — a tool for web technology profiling</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://www.profitwell.com/">ProfitWell</a>, <a href="https://baremetrics.com/">Baremetrics</a>, <a href="https://churnbuster.io/">Churn Buster</a> — popular tools that allow failed payment recovery</li><li><a href="https://university.hygger.io/en/articles/2288376-ice-scoring">ICE Scoring</a> — a popular prioritization model</li><li><a href="https://www.notion.so/">Notion</a> — an all-in-one workspace tool</li><li><a href="https://pageflows.com/">Pageflows</a> — a collection of user flow patterns</li><li>Follow Kacper on <a href="https://twitter.com/kacperstaniul">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole <i>thesis</i> is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at <a href="https://wfl.io/clever">wfl.io/clever</a> and use promo code UXUIBREAKFAST to get 10% off any annual plan.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 188: Marketing Ideas &amp; Experiments with Kacper Staniul</itunes:title>
      <itunes:author>Jane Portman, Kacper Staniul</itunes:author>
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      <itunes:summary>How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations.</itunes:summary>
      <itunes:subtitle>How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations.</itunes:subtitle>
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      <title>Episode 187: Emotional Design with Adi Mazor Kario</title>
      <description><![CDATA[<p>Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist, innovation expert, and author. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.wizardui.com/">Wizard</a>, <a href="https://www.invincibleinnovation.com/">Invincible Innovation</a>, <a href="https://www.exstrategy.co/">ExStrategy</a> — Adi’s companies and projects</li><li><a href="https://www.amazon.com/Innovating-Through-Chaos-launching-unbeatable-ebook/dp/B08KSJ5V19/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=">Innovating Through Chaos</a> — Adi’s new book</li><li><a href="https://uibreakfast.com/119-emotional-targeting-with-talia-wolf/">Episode 119: Emotional Targeting with Talia Wolf</a></li><li><a href="https://uibreakfast.com/173-voice-ux-with-sina-kahen/">Episode 173: Voice UX with Sina Kahen</a></li><li><a href="https://uxdesign.cc/8-things-ux-ui-designers-can-learn-from-steve-jobs-7aa9a5ef0478">8 Things UX/UI Designers Can Learn From Steve Jobs</a> — an article by Julia Zell</li><li><a href="https://uibreakfast.com/131-design-sprint-with-jonathan-courtney/">Episode 131: Design Sprint with Jonathan Courtney</a></li><li><a href="https://userlist.com/blog/user-onboarding-at-userlist/">Inspire, Not Instruct: How We Do User Onboarding at Userlist</a> — Jane’s article</li><li><i>Harnessing the Wind of Change</i> — Adi’s upcoming book</li><li><a href="https://www.treasurequotes.com/quotes/when-the-winds-of-change-blow-some-people-bui">Chinese ‘Wind of Change’ proverb</a></li><li><a href="https://www.invincibleinnovation.com/">Invincible Innovation</a> — Adi’s website</li><li>Connect with Adi on <a href="https://www.linkedin.com/in/adimazorkario/">LinkedIn</a> and <a href="https://twitter.com/AdiMazorKario">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">here</a>, or just search for “Wireframe” in your favorite podcast app.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 11 Sep 2020 14:47:04 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Adi Mazor Kario)</author>
      <link>https://uibreakfast.com/187-emotional-design-with-adi-mazor-kario</link>
      <content:encoded><![CDATA[<p>Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist, innovation expert, and author. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.wizardui.com/">Wizard</a>, <a href="https://www.invincibleinnovation.com/">Invincible Innovation</a>, <a href="https://www.exstrategy.co/">ExStrategy</a> — Adi’s companies and projects</li><li><a href="https://www.amazon.com/Innovating-Through-Chaos-launching-unbeatable-ebook/dp/B08KSJ5V19/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=">Innovating Through Chaos</a> — Adi’s new book</li><li><a href="https://uibreakfast.com/119-emotional-targeting-with-talia-wolf/">Episode 119: Emotional Targeting with Talia Wolf</a></li><li><a href="https://uibreakfast.com/173-voice-ux-with-sina-kahen/">Episode 173: Voice UX with Sina Kahen</a></li><li><a href="https://uxdesign.cc/8-things-ux-ui-designers-can-learn-from-steve-jobs-7aa9a5ef0478">8 Things UX/UI Designers Can Learn From Steve Jobs</a> — an article by Julia Zell</li><li><a href="https://uibreakfast.com/131-design-sprint-with-jonathan-courtney/">Episode 131: Design Sprint with Jonathan Courtney</a></li><li><a href="https://userlist.com/blog/user-onboarding-at-userlist/">Inspire, Not Instruct: How We Do User Onboarding at Userlist</a> — Jane’s article</li><li><i>Harnessing the Wind of Change</i> — Adi’s upcoming book</li><li><a href="https://www.treasurequotes.com/quotes/when-the-winds-of-change-blow-some-people-bui">Chinese ‘Wind of Change’ proverb</a></li><li><a href="https://www.invincibleinnovation.com/">Invincible Innovation</a> — Adi’s website</li><li>Connect with Adi on <a href="https://www.linkedin.com/in/adimazorkario/">LinkedIn</a> and <a href="https://twitter.com/AdiMazorKario">Twitter</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">here</a>, or just search for “Wireframe” in your favorite podcast app.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 187: Emotional Design with Adi Mazor Kario</itunes:title>
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      <itunes:summary>Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist, innovation expert, and author. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries.</itunes:summary>
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      <title>Episode 186: Reimagining Dribbble with Michael Sacca</title>
      <description><![CDATA[<p>Dribbble has been the inspiration destination for designers for over a decade. How is it evolving to meet modern standards and designer needs? Our guest today is Michael Sacca, VP Product at Dribbble. You’ll hear from Michael about Dribbble’s product vision, designer communities, other popular design platforms, hiring designers, and much more. </p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://crew.co/">Crew.co</a>, <a href="https://unsplash.com/">Unsplash</a> — Michael’s previous businesses</li><li><a href="https://www.tinycapital.com/">Tiny</a>— the company that bought Dribbble</li><li><a href="https://www.behance.net/">Behance</a>, <a href="https://mobbin.design/">Mobbin</a>, <a href="https://reallygoodemails.com/">Really Good Emails </a>— other platforms for design inspiration</li><li><a href="https://uibreakfast.com/178-your-personal-design-style-with-meg-lewis/">Episode 178: Your Personal Design Style with Meg Lewis</a></li><li><a href="https://creativemarket.com/">Creative Market</a> — a popular design marketplace recently acquired by Dribbble</li><li><a href="https://dribbble.com/stories">Dribbble’s Blog</a> and <a href="https://dribbble.com/shots/1902343-Subscribe-to-our-newsletters">Newsletter</a></li><li><a href="https://dribbble.com/designers">Dribbble’s Designer Search</a> — a visual search tool for hiring designers</li><li><a href="http://rocketship.fm/">Rocketship.fm</a> — Michael’s weekly podcast</li><li>Follow Michael on Twitter <a href="https://twitter.com/michaelsacca">@michaelsacca</a></li><li>Michael’s <a href="https://dribbble.com/sacca">Dribbble page</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole <i>thesis</i> is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at <a href="https://wfl.io/clever">wfl.io/clever</a> and use promo code UXUIBREAKFAST to get 10% off any annual plan.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 4 Sep 2020 12:17:02 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Michael Sacca)</author>
      <link>https://uibreakfast.com/186-reimagining-dribbble-with-michael-sacca</link>
      <content:encoded><![CDATA[<p>Dribbble has been the inspiration destination for designers for over a decade. How is it evolving to meet modern standards and designer needs? Our guest today is Michael Sacca, VP Product at Dribbble. You’ll hear from Michael about Dribbble’s product vision, designer communities, other popular design platforms, hiring designers, and much more. </p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://crew.co/">Crew.co</a>, <a href="https://unsplash.com/">Unsplash</a> — Michael’s previous businesses</li><li><a href="https://www.tinycapital.com/">Tiny</a>— the company that bought Dribbble</li><li><a href="https://www.behance.net/">Behance</a>, <a href="https://mobbin.design/">Mobbin</a>, <a href="https://reallygoodemails.com/">Really Good Emails </a>— other platforms for design inspiration</li><li><a href="https://uibreakfast.com/178-your-personal-design-style-with-meg-lewis/">Episode 178: Your Personal Design Style with Meg Lewis</a></li><li><a href="https://creativemarket.com/">Creative Market</a> — a popular design marketplace recently acquired by Dribbble</li><li><a href="https://dribbble.com/stories">Dribbble’s Blog</a> and <a href="https://dribbble.com/shots/1902343-Subscribe-to-our-newsletters">Newsletter</a></li><li><a href="https://dribbble.com/designers">Dribbble’s Designer Search</a> — a visual search tool for hiring designers</li><li><a href="http://rocketship.fm/">Rocketship.fm</a> — Michael’s weekly podcast</li><li>Follow Michael on Twitter <a href="https://twitter.com/michaelsacca">@michaelsacca</a></li><li>Michael’s <a href="https://dribbble.com/sacca">Dribbble page</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole <i>thesis</i> is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at <a href="https://wfl.io/clever">wfl.io/clever</a> and use promo code UXUIBREAKFAST to get 10% off any annual plan.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 186: Reimagining Dribbble with Michael Sacca</itunes:title>
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      <itunes:summary>Dribbble has been the inspiration destination for designers for over a decade. How is it evolving to meet modern standards and designer needs? Our guest today is Michael Sacca, VP Product at Dribbble. You’ll hear from Michael about Dribbble’s product vision, designer communities, other popular design platforms, hiring designers, and much more. </itunes:summary>
      <itunes:subtitle>Dribbble has been the inspiration destination for designers for over a decade. How is it evolving to meet modern standards and designer needs? Our guest today is Michael Sacca, VP Product at Dribbble. You’ll hear from Michael about Dribbble’s product vision, designer communities, other popular design platforms, hiring designers, and much more. </itunes:subtitle>
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      <title>Episode 185: The Future of Design Education with Ekaterina Solomeina</title>
      <description><![CDATA[<p>These days, design roles are becoming more multidisciplinary, while designers are rapidly evolving into leaders. Shouldn’t design education also shift gears, and cater to more inclusive skillsets? Our guest today is Ekaterina Solomeina, creative director, TEDx speaker, and co-founder of Future London Academy. You’ll hear Ekaterina’s insights on design learning, self-improvement techniques, and the misconceptions and current trends in education.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://futurelondonacademy.co.uk/">Future London Academy</a> — Ekaterina’s company providing education for design leaders</li><li><a href="https://www.amazon.com/Skin-Game-Hidden-Asymmetries-Daily/dp/042528462X">Skin in the Game: Hidden Asymmetries of Daily Life</a> — a book by Nassim Taleb</li><li><a href="https://uibreakfast.com/34-key-principles-instructional-design-stacey-howe-lott/">Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott</a></li><li><a href="https://www.brainpickings.org/2011/03/28/michael-wolff-creativity-visual-life/">Michael Wolff on the Three Muscles of Creativity</a> — an article by Michael Wolff, Ekaterina’s role model</li><li><a href="https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322">Mindset: The New Psychology of Success</a> — a book by Carol Dweck</li><li><a href="https://www.amazon.com/Peak-Secrets-New-Science-Expertise/dp/0544947223">Peak: Secrets from the New Science of Expertise</a> — a book by Anders Ericsson and Robert Pool</li><li><a href="https://www.youtube.com/watch?v=-tF3hUsPZAI">The Double-Under</a> — a YouTube video by CrossFit demonstrating this exercise</li><li><a href="https://www.businessinsider.com/malcolm-gladwell-anders-ericsson-10000-hour-rule-isnt-replicating-2019-8">Malcolm Gladwell’s 10,000-hour rule for mastering a skill isn’t holding up in new research</a> — a Business Insider article</li><li><a href="https://tim.blog/podcast/">The Tim Ferriss Show</a> — a popular business podcast</li><li><a href="https://uibreakfast.com/140-sustainable-ux-with-james-christie/">Episode 140: Sustainable UX with James Christie</a></li><li><a href="https://www.lowtechmagazine.com/">Low-Tech Magazine</a> — a lightweight, 500-byte solar-powered website</li><li><a href="https://www.designbetter.co/podcast/benjamin-evans">Benjamin Evans on the Power of Inclusive Design</a> — a show on Invision’s Design Better podcast</li><li>Ruby Steel’s <a href="https://www.exceptionmethod.org/what-is-it">Exception Method definition</a></li><li><a href="https://en.wikipedia.org/wiki/Vivienne_Westwood">Vivienne Westwood</a> — a Wikipedia biography</li><li>Follow Future London Academy on <a href="https://www.youtube.com/futurelondonacademy">YouTube</a>, <a href="https://www.linkedin.com/school/future-london-academy/">LinkedIn</a>, <a href="https://twitter.com/FLondonAcademy">Twitter</a>, and <a href="https://www.instagram.com/futurelondonacademy/">Instagram</a></li><li>Apply for Future London Academy’s <a href="https://bauhaus.futurelondonacademy.co.uk/">Executive Programme</a></li><li><a href="https://podcasts.apple.com/us/podcast/creative-capes/id1453411042">Creative Capes</a> — a podcast by Future London Academy</li><li>Follow Ekaterina on <a href="https://twitter.com/e_solomeina">Twitter</a> and <a href="https://www.linkedin.com/in/solomeina/">LinkedIn</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">here</a>, or just search for “Wireframe” in your favorite podcast app.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 28 Aug 2020 13:33:50 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Ekaterina Solomeina)</author>
      <link>https://uibreakfast.com/185-the-future-of-design-education-with-ekaterina-solomeina</link>
      <content:encoded><![CDATA[<p>These days, design roles are becoming more multidisciplinary, while designers are rapidly evolving into leaders. Shouldn’t design education also shift gears, and cater to more inclusive skillsets? Our guest today is Ekaterina Solomeina, creative director, TEDx speaker, and co-founder of Future London Academy. You’ll hear Ekaterina’s insights on design learning, self-improvement techniques, and the misconceptions and current trends in education.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://futurelondonacademy.co.uk/">Future London Academy</a> — Ekaterina’s company providing education for design leaders</li><li><a href="https://www.amazon.com/Skin-Game-Hidden-Asymmetries-Daily/dp/042528462X">Skin in the Game: Hidden Asymmetries of Daily Life</a> — a book by Nassim Taleb</li><li><a href="https://uibreakfast.com/34-key-principles-instructional-design-stacey-howe-lott/">Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott</a></li><li><a href="https://www.brainpickings.org/2011/03/28/michael-wolff-creativity-visual-life/">Michael Wolff on the Three Muscles of Creativity</a> — an article by Michael Wolff, Ekaterina’s role model</li><li><a href="https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322">Mindset: The New Psychology of Success</a> — a book by Carol Dweck</li><li><a href="https://www.amazon.com/Peak-Secrets-New-Science-Expertise/dp/0544947223">Peak: Secrets from the New Science of Expertise</a> — a book by Anders Ericsson and Robert Pool</li><li><a href="https://www.youtube.com/watch?v=-tF3hUsPZAI">The Double-Under</a> — a YouTube video by CrossFit demonstrating this exercise</li><li><a href="https://www.businessinsider.com/malcolm-gladwell-anders-ericsson-10000-hour-rule-isnt-replicating-2019-8">Malcolm Gladwell’s 10,000-hour rule for mastering a skill isn’t holding up in new research</a> — a Business Insider article</li><li><a href="https://tim.blog/podcast/">The Tim Ferriss Show</a> — a popular business podcast</li><li><a href="https://uibreakfast.com/140-sustainable-ux-with-james-christie/">Episode 140: Sustainable UX with James Christie</a></li><li><a href="https://www.lowtechmagazine.com/">Low-Tech Magazine</a> — a lightweight, 500-byte solar-powered website</li><li><a href="https://www.designbetter.co/podcast/benjamin-evans">Benjamin Evans on the Power of Inclusive Design</a> — a show on Invision’s Design Better podcast</li><li>Ruby Steel’s <a href="https://www.exceptionmethod.org/what-is-it">Exception Method definition</a></li><li><a href="https://en.wikipedia.org/wiki/Vivienne_Westwood">Vivienne Westwood</a> — a Wikipedia biography</li><li>Follow Future London Academy on <a href="https://www.youtube.com/futurelondonacademy">YouTube</a>, <a href="https://www.linkedin.com/school/future-london-academy/">LinkedIn</a>, <a href="https://twitter.com/FLondonAcademy">Twitter</a>, and <a href="https://www.instagram.com/futurelondonacademy/">Instagram</a></li><li>Apply for Future London Academy’s <a href="https://bauhaus.futurelondonacademy.co.uk/">Executive Programme</a></li><li><a href="https://podcasts.apple.com/us/podcast/creative-capes/id1453411042">Creative Capes</a> — a podcast by Future London Academy</li><li>Follow Ekaterina on <a href="https://twitter.com/e_solomeina">Twitter</a> and <a href="https://www.linkedin.com/in/solomeina/">LinkedIn</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">here</a>, or just search for “Wireframe” in your favorite podcast app.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
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      <itunes:title>Episode 185: The Future of Design Education with Ekaterina Solomeina</itunes:title>
      <itunes:author>Jane Portman, Ekaterina Solomeina</itunes:author>
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      <itunes:summary>These days, design roles are becoming more multidisciplinary, while designers are rapidly evolving into leaders. Shouldn’t design education also shift gears, and cater to more inclusive skillsets? Our guest today is Ekaterina Solomeina, creative director, TEDx speaker, and co-founder of Future London Academy. You’ll hear Ekaterina’s insights on design learning, self-improvement techniques, and the misconceptions and current trends in education.</itunes:summary>
      <itunes:subtitle>These days, design roles are becoming more multidisciplinary, while designers are rapidly evolving into leaders. Shouldn’t design education also shift gears, and cater to more inclusive skillsets? Our guest today is Ekaterina Solomeina, creative director, TEDx speaker, and co-founder of Future London Academy. You’ll hear Ekaterina’s insights on design learning, self-improvement techniques, and the misconceptions and current trends in education.</itunes:subtitle>
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      <title>Episode 184: Product Management in Hard Times with Randy Silver</title>
      <description><![CDATA[<p>The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest today is Randy Silver, a product management consultant, author, and podcast host. You’ll hear inspiring stories about businesses that have successfully pivoted recently, along with Randy’s tips on sustaining your product and its customers.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.co.uk/What-Do-We-Now-managers-ebook/dp/B088VGN3XZ">What Do We Do Now?</a> — Randy’s book</li><li><a href="https://en.wikipedia.org/wiki/Persona_(user_experience)">User Personas</a>, <a href="https://jtbd.info/">JTBD</a> — frameworks for customer development</li><li><a href="https://basecamp.com/shapeup">Shape Up</a> — a book by Ryan Singer</li><li>John Cutler’s <a href="https://medium.com/@johnpcutler">Medium articles</a></li><li><a href="https://vi.to/">Vito</a> — a live-streaming tool by Paul Campbell and the Tito team</li><li><a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience</a> — a podcast hosted by Randy Silver and Lily Smith</li><li><a href="https://www.pita.social/">pita.social</a> — a virtual, lean-style coffee meetup for Product people</li><li>Follow Randy on Twitter: <a href="https://twitter.com/randy_silver">@randy_silver</a></li><li><a href="https://outofowls.com/">Outofowls.com</a> — Randy’s website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Springboard — a mentor-led platform guaranteed to get you hired for a design role. Springboard’s UI/UX Design Bootcamp will prepare you for your next design job by pairing you with an industry design expert, career coach, and student advisor. You’ll gain real-world design experience and build your portfolio all 100% online. Apply today at <a href="https://springboard.thld.co/uibreakfast2">springboard.thld.co/uibreakfast2</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 21 Aug 2020 11:27:45 +0000</pubDate>
      <author>jane@uibreakfast.com (Randy Silver, Jane Portman)</author>
      <link>https://uibreakfast.com/184-product-management-in-hard-times-with-randy-silver</link>
      <content:encoded><![CDATA[<p>The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest today is Randy Silver, a product management consultant, author, and podcast host. You’ll hear inspiring stories about businesses that have successfully pivoted recently, along with Randy’s tips on sustaining your product and its customers.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.co.uk/What-Do-We-Now-managers-ebook/dp/B088VGN3XZ">What Do We Do Now?</a> — Randy’s book</li><li><a href="https://en.wikipedia.org/wiki/Persona_(user_experience)">User Personas</a>, <a href="https://jtbd.info/">JTBD</a> — frameworks for customer development</li><li><a href="https://basecamp.com/shapeup">Shape Up</a> — a book by Ryan Singer</li><li>John Cutler’s <a href="https://medium.com/@johnpcutler">Medium articles</a></li><li><a href="https://vi.to/">Vito</a> — a live-streaming tool by Paul Campbell and the Tito team</li><li><a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience</a> — a podcast hosted by Randy Silver and Lily Smith</li><li><a href="https://www.pita.social/">pita.social</a> — a virtual, lean-style coffee meetup for Product people</li><li>Follow Randy on Twitter: <a href="https://twitter.com/randy_silver">@randy_silver</a></li><li><a href="https://outofowls.com/">Outofowls.com</a> — Randy’s website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Springboard — a mentor-led platform guaranteed to get you hired for a design role. Springboard’s UI/UX Design Bootcamp will prepare you for your next design job by pairing you with an industry design expert, career coach, and student advisor. You’ll gain real-world design experience and build your portfolio all 100% online. Apply today at <a href="https://springboard.thld.co/uibreakfast2">springboard.thld.co/uibreakfast2</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 184: Product Management in Hard Times with Randy Silver</itunes:title>
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      <itunes:duration>00:29:24</itunes:duration>
      <itunes:summary>The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest today is Randy Silver, a product management consultant, author, and podcast host. You’ll hear inspiring stories about businesses that have successfully pivoted recently, along with Randy’s tips on sustaining your product and its customers.</itunes:summary>
      <itunes:subtitle>The pandemic is drastically affecting industries on a worldwide scale, and product management is not “immune” to these changes. How can product managers navigate through these hard times? Our guest today is Randy Silver, a product management consultant, author, and podcast host. You’ll hear inspiring stories about businesses that have successfully pivoted recently, along with Randy’s tips on sustaining your product and its customers.</itunes:subtitle>
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      <title>Episode 183: Customer Success with Anna Jacobsen</title>
      <description><![CDATA[<p>Customer success as a discipline is often overlooked in early-stage companies, but it’s essential to define and fulfill customer needs. Our guest today is Anna Jacobsen, a customer success leader, and Head of Customer Success at YouCanBook.me. You’ll learn why customer success is different from customer support, and how to proactively create such opportunities in your product.</p><p><i>Download the MP3 audio file:</i> right-click here and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://youcanbook.me/">YouCanBook.me</a> — an online scheduling tool for teams</li><li><a href="https://www.drip.com/">Drip</a> — Anna’s previous place of work</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product that does lifecycle email</li><li><a href="https://uibreakfast.com/75-organizing-ux-research-panel-ashley-warren/">Episode 75: Organizing a UX Research Panel with Ashley Warren</a></li><li><a href="https://www.notion.so/">Notion</a>, <a href="https://www.atlassian.com/software/confluence">Confluence</a> — tools for CRM note-taking</li><li><a href="https://www.webenertia.com/insights/quarterly-business-review-how-to/">How Effective Quarterly Business Reviews (QBRs) Build and Sustain Project Momentum</a> — an article by WebEnertia</li><li><a href="https://www.amazon.com/Customer-Success-Professionals-Handbook-Careers_While/dp/1119624614">The Customer Success Professional’s Handbook</a> — a book by Ashvin Vaidyanathan and Ruben Rabago</li><li><a href="https://www.helpscout.com/blog/support-driven-growth/">Support-Driven Growth by Help Scout</a>, which implements the <a href="https://en.wikipedia.org/wiki/Yes,_and...">“Yes, and…” model</a></li><li>Follow Anna on Twitter: <a href="https://twitter.com/annagjacobsen">@annagjacobsen</a></li><li><a href="https://www.annajacobsen.com/">annajacobsen.com</a> — Anna’s website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">here</a>, or just search for “Wireframe” in your favorite podcast app.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 14 Aug 2020 13:05:10 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Anna Jacobsen)</author>
      <link>https://uibreakfast.com/183-customer-success-with-anna-jacobsen</link>
      <content:encoded><![CDATA[<p>Customer success as a discipline is often overlooked in early-stage companies, but it’s essential to define and fulfill customer needs. Our guest today is Anna Jacobsen, a customer success leader, and Head of Customer Success at YouCanBook.me. You’ll learn why customer success is different from customer support, and how to proactively create such opportunities in your product.</p><p><i>Download the MP3 audio file:</i> right-click here and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://youcanbook.me/">YouCanBook.me</a> — an online scheduling tool for teams</li><li><a href="https://www.drip.com/">Drip</a> — Anna’s previous place of work</li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product that does lifecycle email</li><li><a href="https://uibreakfast.com/75-organizing-ux-research-panel-ashley-warren/">Episode 75: Organizing a UX Research Panel with Ashley Warren</a></li><li><a href="https://www.notion.so/">Notion</a>, <a href="https://www.atlassian.com/software/confluence">Confluence</a> — tools for CRM note-taking</li><li><a href="https://www.webenertia.com/insights/quarterly-business-review-how-to/">How Effective Quarterly Business Reviews (QBRs) Build and Sustain Project Momentum</a> — an article by WebEnertia</li><li><a href="https://www.amazon.com/Customer-Success-Professionals-Handbook-Careers_While/dp/1119624614">The Customer Success Professional’s Handbook</a> — a book by Ashvin Vaidyanathan and Ruben Rabago</li><li><a href="https://www.helpscout.com/blog/support-driven-growth/">Support-Driven Growth by Help Scout</a>, which implements the <a href="https://en.wikipedia.org/wiki/Yes,_and...">“Yes, and…” model</a></li><li>Follow Anna on Twitter: <a href="https://twitter.com/annagjacobsen">@annagjacobsen</a></li><li><a href="https://www.annajacobsen.com/">annajacobsen.com</a> — Anna’s website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">here</a>, or just search for “Wireframe” in your favorite podcast app.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 183: Customer Success with Anna Jacobsen</itunes:title>
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      <itunes:summary>Customer success as a discipline is often overlooked in early-stage companies, but it’s essential to define and fulfill customer needs. Our guest today is Anna Jacobsen, a customer success leader, and Head of Customer Success at YouCanBook.me. You’ll learn why customer success is different from customer support, and how to proactively create such opportunities in your product.</itunes:summary>
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      <title>Episode 182: SEO vs Design with Daniela Furtado</title>
      <description><![CDATA[<p>Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.findabledigitalmarketing.com/">Findable Digital Marketing</a> — Daniela’s marketing agency</li><li><a href="https://en.wikipedia.org/wiki/Search_engine_optimization">Search Engine Optimization</a> — a Wikipedia article</li><li><a href="https://www.google.com/">Google</a>, <a href="https://www.bing.com/">Bing</a>, <a href="https://us.yahoo.com/">Yahoo</a> — some of the popular search engines</li><li><a href="https://uibreakfast.com/172-naming-your-product-with-brad-flowers/">Episode 172: Naming Your Product with Brad Flowers</a></li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://seoscout.com/">SEO Scout</a> — a tool by <a href="https://twitter.com/jonnyplatt">Jonny Platt</a></li><li><a href="https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0241370140/">This is Marketing</a> — a book by Seth Godin</li><li><a href="https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X">Influence: The Psychology of Persuasion</a> — a book by Robert B. Cialdini</li><li><a href="https://www.amazon.com/Scientific-Advertising-Annotated-Claude-Hopkins-ebook/dp/B012H36OJS">Scientific Advertising</a> — a book by Claude Hopkins</li><li><a href="https://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389">Growth Hacker Marketing</a> — a book by Ryan Holiday</li><li><a href="https://webmasters.googleblog.com/">Google Webmaster Blog</a> — the source for current SEO information</li><li><a href="https://www.thinkwithgoogle.com/intl/en-cee/">Think with Google</a> — a blog on Google marketing research</li><li><a href="https://www.semrush.com/blog/seo-checklist/">SEO Checklist</a> by SEMrush</li><li>Find Daniela’s agency on <a href="https://www.facebook.com/findabledigitalmarketing/">Facebook</a>, <a href="https://www.instagram.com/findabledigitalmarketing/">Instagram</a> and <a href="https://www.linkedin.com/company/findable-digital-marketing/">LinkedIn</a></li><li><a href="https://www.findabledigitalmarketing.com/blog/how-to-write-a-services-page/">13 Tips on How to Write a Service Page</a> — a useful Findable article</li><li><a href="https://www.thisisdanielafurtado.com/">ThisIsDanielaFurtado.com</a> — Daniela’s personal blog</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Springboard — a mentor-led online education platform that helps people transition into a career in design. Springboard’s UI/UX Design Bootcamp matches you with a design mentor, a career coach and a student advisor to guide you along the way. The program is 100% online and a great way to build your portfolio. Apply today at <a href="https://springboard.thld.co/uibreakfast">springboard.thld.co/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 7 Aug 2020 14:57:26 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Daniela Furtado)</author>
      <link>https://uibreakfast.com/182-seo-vs-design-with-daniela-furtado</link>
      <content:encoded><![CDATA[<p>Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.findabledigitalmarketing.com/">Findable Digital Marketing</a> — Daniela’s marketing agency</li><li><a href="https://en.wikipedia.org/wiki/Search_engine_optimization">Search Engine Optimization</a> — a Wikipedia article</li><li><a href="https://www.google.com/">Google</a>, <a href="https://www.bing.com/">Bing</a>, <a href="https://us.yahoo.com/">Yahoo</a> — some of the popular search engines</li><li><a href="https://uibreakfast.com/172-naming-your-product-with-brad-flowers/">Episode 172: Naming Your Product with Brad Flowers</a></li><li><a href="https://userlist.com/">Userlist</a> — Jane’s SaaS product</li><li><a href="https://seoscout.com/">SEO Scout</a> — a tool by <a href="https://twitter.com/jonnyplatt">Jonny Platt</a></li><li><a href="https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0241370140/">This is Marketing</a> — a book by Seth Godin</li><li><a href="https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X">Influence: The Psychology of Persuasion</a> — a book by Robert B. Cialdini</li><li><a href="https://www.amazon.com/Scientific-Advertising-Annotated-Claude-Hopkins-ebook/dp/B012H36OJS">Scientific Advertising</a> — a book by Claude Hopkins</li><li><a href="https://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389">Growth Hacker Marketing</a> — a book by Ryan Holiday</li><li><a href="https://webmasters.googleblog.com/">Google Webmaster Blog</a> — the source for current SEO information</li><li><a href="https://www.thinkwithgoogle.com/intl/en-cee/">Think with Google</a> — a blog on Google marketing research</li><li><a href="https://www.semrush.com/blog/seo-checklist/">SEO Checklist</a> by SEMrush</li><li>Find Daniela’s agency on <a href="https://www.facebook.com/findabledigitalmarketing/">Facebook</a>, <a href="https://www.instagram.com/findabledigitalmarketing/">Instagram</a> and <a href="https://www.linkedin.com/company/findable-digital-marketing/">LinkedIn</a></li><li><a href="https://www.findabledigitalmarketing.com/blog/how-to-write-a-services-page/">13 Tips on How to Write a Service Page</a> — a useful Findable article</li><li><a href="https://www.thisisdanielafurtado.com/">ThisIsDanielaFurtado.com</a> — Daniela’s personal blog</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Springboard — a mentor-led online education platform that helps people transition into a career in design. Springboard’s UI/UX Design Bootcamp matches you with a design mentor, a career coach and a student advisor to guide you along the way. The program is 100% online and a great way to build your portfolio. Apply today at <a href="https://springboard.thld.co/uibreakfast">springboard.thld.co/uibreakfast</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 182: SEO vs Design with Daniela Furtado</itunes:title>
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      <itunes:summary>Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.</itunes:summary>
      <itunes:subtitle>Have you ever wondered if SEO and design can work hand-in-hand? Our guest today is Daniela Furtado, SEO consultant and founder of Findable Digital Marketing. You’ll learn about on-page and off-page SEO techniques as Daniela hones in on Google algorithms, keyword research, navigation design, UX writing, product naming, and the best SEO practices for any kind of website.</itunes:subtitle>
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      <title>Episode 181: Jobs to Be Done with Jim Kalbach</title>
      <description><![CDATA[<p>How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/jobs-to-be-done-book/">The Jobs To Be Done Playbook</a> — Jim’s book (Rosenfeld Media)</li><li><a href="https://www.mural.co/">MURAL</a> — a leading online whiteboard for digital collaboration</li><li><a href="https://uibreakfast.com/56-product-development-secrets-claire-suellentrop/">Episode 56: Product Development Secrets with Claire Suellentrop</a></li><li><a href="https://uibreakfast.com/30-jtbd-eric-white/">Episode 30: Describing Customer Motivation (JTBD) with Eric White</a></li><li><a href="https://jobs-to-be-done.com/mapping-the-job-to-be-done-45336427b3bc">Mapping the Job-to-be-Done</a> — an article by Tony Ulwick on job maps</li><li><a href="https://www.amazon.com/Contextual-Design-Customer-Centered-Interactive-Technologies/dp/1558604111/">Contextual Design</a> — a book by Karen Holtzblatt and Hugh Beyer</li><li><a href="https://www.amazon.com/Interviewing-Users-Uncover-Compelling-Insights/dp/193382011X">Interviewing Users</a> — a book by Steve Portigal</li><li><a href="https://jobs-to-be-done.com/@mikeboysen">Mike Boysen</a> — a famous Medium blog on JTBD</li><li>Follow Jim on Twitter: <a href="https://twitter.com/JimKalbach">@JimKalbach</a></li><li>Connect with Jim on <a href="https://www.linkedin.com/in/kalbach">LinkedIn</a></li><li>Get 20% off Jim’s book on the <a href="https://rosenfeldmedia.com/">Rosenfeld Media website</a> with promo code UIBREAKFASTJTBD (valid till September 1, 2020)</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">here</a>, or just search for “Wireframe” in your favorite podcast app.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 31 Jul 2020 14:14:11 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jim Kalbach)</author>
      <link>https://uibreakfast.com/181-jobs-to-be-done-with-jim-kalbach</link>
      <content:encoded><![CDATA[<p>How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/jobs-to-be-done-book/">The Jobs To Be Done Playbook</a> — Jim’s book (Rosenfeld Media)</li><li><a href="https://www.mural.co/">MURAL</a> — a leading online whiteboard for digital collaboration</li><li><a href="https://uibreakfast.com/56-product-development-secrets-claire-suellentrop/">Episode 56: Product Development Secrets with Claire Suellentrop</a></li><li><a href="https://uibreakfast.com/30-jtbd-eric-white/">Episode 30: Describing Customer Motivation (JTBD) with Eric White</a></li><li><a href="https://jobs-to-be-done.com/mapping-the-job-to-be-done-45336427b3bc">Mapping the Job-to-be-Done</a> — an article by Tony Ulwick on job maps</li><li><a href="https://www.amazon.com/Contextual-Design-Customer-Centered-Interactive-Technologies/dp/1558604111/">Contextual Design</a> — a book by Karen Holtzblatt and Hugh Beyer</li><li><a href="https://www.amazon.com/Interviewing-Users-Uncover-Compelling-Insights/dp/193382011X">Interviewing Users</a> — a book by Steve Portigal</li><li><a href="https://jobs-to-be-done.com/@mikeboysen">Mike Boysen</a> — a famous Medium blog on JTBD</li><li>Follow Jim on Twitter: <a href="https://twitter.com/JimKalbach">@JimKalbach</a></li><li>Connect with Jim on <a href="https://www.linkedin.com/in/kalbach">LinkedIn</a></li><li>Get 20% off Jim’s book on the <a href="https://rosenfeldmedia.com/">Rosenfeld Media website</a> with promo code UIBREAKFASTJTBD (valid till September 1, 2020)</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show <a href="https://link.chtbl.com/wireframe?sid=podcast.uibreakfast">here</a>, or just search for “Wireframe” in your favorite podcast app.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 181: Jobs to Be Done with Jim Kalbach</itunes:title>
      <itunes:author>Jane Portman, Jim Kalbach</itunes:author>
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      <itunes:summary>How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centred approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success</itunes:summary>
      <itunes:subtitle>How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centred approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success</itunes:subtitle>
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      <title>Episode 180: AI in UX with Tony Beltramelli</title>
      <description><![CDATA[<p>AI is disrupting multiple industries, and UX design is no exception. What if UX designers could leverage AI in their workflow? Our guest today is Tony Beltramelli, CEO and co-founder of Uizard Technologies. You’ll learn how AI powers products and interfaces, along with Tony’s insight on high-fidelity deliverables, styling, prototyping, testing, and the evolution of UX design.</p><p><i>Download the MP3 audio file:</i> right-click here and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://uizard.io/">Uizard</a> — Tony’s company</li><li><a href="https://www.wired.co.uk/article/pix2code-ulzard-technologies">Wired article</a> featuring Tony’s product</li><li><a href="https://www.sketch.com/">Sketch</a>, <a href="https://www.invisionapp.com/">InVision</a>, <a href="https://www.figma.com/">Figma</a> — product design tools</li><li><a href="https://uxdesign.cc">UX Collective</a>, <a href="https://blog.prototypr.io/">Prototypr</a> — popular UX blogs</li><li><a href="https://www.grammarly.com/">Grammarly</a> — AI-based text tool</li><li><a href="https://www.descript.com/">Descript</a> — podcast editing platform</li><li><a href="https://www.synthesia.io/">Synthesia</a> — AI video generation platform</li><li><a href="https://www.usertesting.com/">UserTesting</a>, <a href="https://maze.design/">Maze</a> — user testing platforms</li><li>Get direct access to the private beta at <a href="https://uizard.io/uibreakfast">uizard.io/uibreakfast</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by ProductCamp — an online event for all product people: product managers, UX designers, and researchers. It includes 60+ Barcamp presentations, inspirational talks and practical case studies run by top UX designers and product managers such as Melissa Perri, Marty Cagan, Jonathan Courtney, and Scott Belsky. Join the Barcamp for free, or get tickets to the entire event at <a href="https://productcamp.pl/">productcamp.pl</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 24 Jul 2020 14:53:23 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Tony Beltramelli)</author>
      <link>https://uibreakfast.com/180-ai-in-ux-with-tony-beltramelli</link>
      <content:encoded><![CDATA[<p>AI is disrupting multiple industries, and UX design is no exception. What if UX designers could leverage AI in their workflow? Our guest today is Tony Beltramelli, CEO and co-founder of Uizard Technologies. You’ll learn how AI powers products and interfaces, along with Tony’s insight on high-fidelity deliverables, styling, prototyping, testing, and the evolution of UX design.</p><p><i>Download the MP3 audio file:</i> right-click here and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://uizard.io/">Uizard</a> — Tony’s company</li><li><a href="https://www.wired.co.uk/article/pix2code-ulzard-technologies">Wired article</a> featuring Tony’s product</li><li><a href="https://www.sketch.com/">Sketch</a>, <a href="https://www.invisionapp.com/">InVision</a>, <a href="https://www.figma.com/">Figma</a> — product design tools</li><li><a href="https://uxdesign.cc">UX Collective</a>, <a href="https://blog.prototypr.io/">Prototypr</a> — popular UX blogs</li><li><a href="https://www.grammarly.com/">Grammarly</a> — AI-based text tool</li><li><a href="https://www.descript.com/">Descript</a> — podcast editing platform</li><li><a href="https://www.synthesia.io/">Synthesia</a> — AI video generation platform</li><li><a href="https://www.usertesting.com/">UserTesting</a>, <a href="https://maze.design/">Maze</a> — user testing platforms</li><li>Get direct access to the private beta at <a href="https://uizard.io/uibreakfast">uizard.io/uibreakfast</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by ProductCamp — an online event for all product people: product managers, UX designers, and researchers. It includes 60+ Barcamp presentations, inspirational talks and practical case studies run by top UX designers and product managers such as Melissa Perri, Marty Cagan, Jonathan Courtney, and Scott Belsky. Join the Barcamp for free, or get tickets to the entire event at <a href="https://productcamp.pl/">productcamp.pl</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 180: AI in UX with Tony Beltramelli</itunes:title>
      <itunes:author>Jane Portman, Tony Beltramelli</itunes:author>
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      <itunes:summary>AI is disrupting multiple industries, and UX design is no exception. What if UX designers could leverage AI in their workflow? Our guest today is Tony Beltramelli, CEO and co-founder of Uizard Technologies. You’ll learn how AI powers products and interfaces, along with Tony’s insight on high-fidelity deliverables, styling, prototyping, testing, and the evolution of UX design.</itunes:summary>
      <itunes:subtitle>AI is disrupting multiple industries, and UX design is no exception. What if UX designers could leverage AI in their workflow? Our guest today is Tony Beltramelli, CEO and co-founder of Uizard Technologies. You’ll learn how AI powers products and interfaces, along with Tony’s insight on high-fidelity deliverables, styling, prototyping, testing, and the evolution of UX design.</itunes:subtitle>
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      <title>Episode 179: Killer Visual Content with Amy Balliett</title>
      <description><![CDATA[<p>Quality visual design is a symbol of trust — but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You’ll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://killervisualstrategies.com/">Killer Visual Strategies</a> — Amy’s creative content agency</li><li><a href="https://killervisualstrategies.com/book">Killer Visual Strategies</a> — Amy’s new book</li><li><a href="https://www.wiley.com/en-us">Wiley</a> — Amy’s book publisher</li><li><a href="https://creativearts.seattlecentral.edu/programs/visual-media">Visual Media Program</a> — one of the most competitive degree programs in visual communication (offered by <a href="https://seattlecentral.edu/">Seattle Central Community College</a>)</li><li><a href="https://killervisualstrategies.com/blog/what-is-visual-strategy-and-why-do-you-need-it.html">What Is Visual Strategy, and Why Do You Need It?</a> — an article by Josh Miles</li><li><a href="https://unsplash.com/">Unsplash</a> — a popular site for photography images</li><li><a href="https://graphicriver.net/">Graphic River</a> — a popular source for quality visual assets</li><li><a href="https://www.canva.com/">Canva</a> — a DIY design tool</li><li><a href="https://www.warbyparker.com/">Warby Parker</a> — one of Amy’s very first clients</li><li>Follow Amy on Twitter: <a href="https://twitter.com/AmyBalliett">@AmyBalliett</a></li><li>Follow Amy’s company on Instagram: <a href="https://www.instagram.com/killervisualstrategies/">@killervisualstrategies</a></li><li>Also find Amy on <a href="https://www.facebook.com/pages/Amy-Balliett/139845972701146">Facebook</a> and <a href="https://www.linkedin.com/in/amyballiett">LinkedIn</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by User Interviews — the fastest way to recruit research participants. The new Research Hub Free Forever offering lets you talk to your users in 75% less time, absolutely free, forever. Automate your research scheduling, screening, and incentive payments. Build a panel while you sleep with custom signup surveys, and track participant research activity over time. Join for free at <a href="http://userinterviews.com/">userinterviews.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. InLeven provides a better way to shorten, track and share links with your team. Maximize your clicks with retargeting, and measure the results. Head over to <a href="https://inleven.com/">inleven.com</a> for a free trial today.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="http://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 17 Jul 2020 12:52:11 +0000</pubDate>
      <author>jane@uibreakfast.com (Amy Balliett, Jane Portman)</author>
      <link>https://uibreakfast.com/179-killer-visual-content-with-amy-balliett</link>
      <content:encoded><![CDATA[<p>Quality visual design is a symbol of trust — but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You’ll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://killervisualstrategies.com/">Killer Visual Strategies</a> — Amy’s creative content agency</li><li><a href="https://killervisualstrategies.com/book">Killer Visual Strategies</a> — Amy’s new book</li><li><a href="https://www.wiley.com/en-us">Wiley</a> — Amy’s book publisher</li><li><a href="https://creativearts.seattlecentral.edu/programs/visual-media">Visual Media Program</a> — one of the most competitive degree programs in visual communication (offered by <a href="https://seattlecentral.edu/">Seattle Central Community College</a>)</li><li><a href="https://killervisualstrategies.com/blog/what-is-visual-strategy-and-why-do-you-need-it.html">What Is Visual Strategy, and Why Do You Need It?</a> — an article by Josh Miles</li><li><a href="https://unsplash.com/">Unsplash</a> — a popular site for photography images</li><li><a href="https://graphicriver.net/">Graphic River</a> — a popular source for quality visual assets</li><li><a href="https://www.canva.com/">Canva</a> — a DIY design tool</li><li><a href="https://www.warbyparker.com/">Warby Parker</a> — one of Amy’s very first clients</li><li>Follow Amy on Twitter: <a href="https://twitter.com/AmyBalliett">@AmyBalliett</a></li><li>Follow Amy’s company on Instagram: <a href="https://www.instagram.com/killervisualstrategies/">@killervisualstrategies</a></li><li>Also find Amy on <a href="https://www.facebook.com/pages/Amy-Balliett/139845972701146">Facebook</a> and <a href="https://www.linkedin.com/in/amyballiett">LinkedIn</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by User Interviews — the fastest way to recruit research participants. The new Research Hub Free Forever offering lets you talk to your users in 75% less time, absolutely free, forever. Automate your research scheduling, screening, and incentive payments. Build a panel while you sleep with custom signup surveys, and track participant research activity over time. Join for free at <a href="http://userinterviews.com/">userinterviews.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. InLeven provides a better way to shorten, track and share links with your team. Maximize your clicks with retargeting, and measure the results. Head over to <a href="https://inleven.com/">inleven.com</a> for a free trial today.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="http://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 179: Killer Visual Content with Amy Balliett</itunes:title>
      <itunes:author>Amy Balliett, Jane Portman</itunes:author>
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      <itunes:summary>Quality visual design is a symbol of trust — but how can companies visually communicate their brand to earn that trust? Our guest today is Amy Balliett, CEO and founder at Killer Visual Strategies and author of the book of the same title. You’ll learn about the best visual strategies along with specific tips on branding, image and palette selection, illustrations, infographics, display ads and social media.</itunes:summary>
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      <title>Episode 178: Your Personal Design Style with Meg Lewis</title>
      <description><![CDATA[<p>“Being yourself” is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You’ll hear Meg’s tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://dribbble.com/overtime">Overtime</a> — Meg’s podcast on Dribbble</li><li><a href="https://sitthereanddonothing.com/">Sit There & Do Nothing</a> — Meg’s comedy mindfulness podcast</li><li><a href="https://ghostlyferns.com/">Ghostly Ferns</a> — Meg’s freelance collective</li><li>Meg’s <a href="https://coloop.threadless.com/collections/meg-lewis/">Co-Loop</a> designer accessory collection</li><li><a href="https://www.fulltimeyou.co/">Full Time You</a> — Meg’s personal brand and career fulfillment project</li><li><a href="https://www.amazon.com/ZAG-Strategy-High-Performance-Brands-One-Off-ebook-dp-B0058NXWMM/dp/B0058NXWMM">ZAG</a> — a book by Marty Neumeier</li><li><a href="https://uibreakfast.com/169-building-your-brand-with-austin-church/">Episode 169: Building Your Brand with Austin Church</a></li><li><a href="https://uibreakfast.com/172-naming-your-product-with-brad-flowers/">Episode 172: Naming Your Product with Brad Flowers</a></li><li><a href="https://www.hioscar.com/">Oscar Health Insurance</a> — the first brand to go “friendly” illustration-wise</li><li>Follow Meg on Twitter: <a href="https://twitter.com/yourbuddymeg">@yourbuddymeg</a></li><li><a href="https://meglewis.com/">meglewis.com</a> — Meg’s personal website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. PPC Protect provides click fraud prevention for online advertisers. They automatically stop click fraud at source and protect your Google Ads campaigns. Head over to <a href="https://ppcprotect.com/">ppcprotect.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="http://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 10 Jul 2020 14:13:57 +0000</pubDate>
      <author>jane@uibreakfast.com (Meg Lewis, Jane Portman)</author>
      <link>https://uibreakfast.com/178-your-personal-design-style-with-meg-lewis</link>
      <content:encoded><![CDATA[<p>“Being yourself” is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You’ll hear Meg’s tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://dribbble.com/overtime">Overtime</a> — Meg’s podcast on Dribbble</li><li><a href="https://sitthereanddonothing.com/">Sit There & Do Nothing</a> — Meg’s comedy mindfulness podcast</li><li><a href="https://ghostlyferns.com/">Ghostly Ferns</a> — Meg’s freelance collective</li><li>Meg’s <a href="https://coloop.threadless.com/collections/meg-lewis/">Co-Loop</a> designer accessory collection</li><li><a href="https://www.fulltimeyou.co/">Full Time You</a> — Meg’s personal brand and career fulfillment project</li><li><a href="https://www.amazon.com/ZAG-Strategy-High-Performance-Brands-One-Off-ebook-dp-B0058NXWMM/dp/B0058NXWMM">ZAG</a> — a book by Marty Neumeier</li><li><a href="https://uibreakfast.com/169-building-your-brand-with-austin-church/">Episode 169: Building Your Brand with Austin Church</a></li><li><a href="https://uibreakfast.com/172-naming-your-product-with-brad-flowers/">Episode 172: Naming Your Product with Brad Flowers</a></li><li><a href="https://www.hioscar.com/">Oscar Health Insurance</a> — the first brand to go “friendly” illustration-wise</li><li>Follow Meg on Twitter: <a href="https://twitter.com/yourbuddymeg">@yourbuddymeg</a></li><li><a href="https://meglewis.com/">meglewis.com</a> — Meg’s personal website</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. PPC Protect provides click fraud prevention for online advertisers. They automatically stop click fraud at source and protect your Google Ads campaigns. Head over to <a href="https://ppcprotect.com/">ppcprotect.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="http://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 178: Your Personal Design Style with Meg Lewis</itunes:title>
      <itunes:author>Meg Lewis, Jane Portman</itunes:author>
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      <itunes:summary>“Being yourself” is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You’ll hear Meg’s tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects.</itunes:summary>
      <itunes:subtitle>“Being yourself” is an important success factor, especially in creative industries. So how can designers explore their own personal design style without fear? Our guest today is designer, comedian and performer Meg Lewis. You’ll hear Meg’s tips on determining personal style while unlearning norms and standards, and how to confidently inject that style into your client work and other projects.</itunes:subtitle>
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      <title>Episode 177: Habit-Forming Products with Sebastian Stockmarr</title>
      <description><![CDATA[<p>When it comes to habit-forming products like email, product design is all about finding a balance between power and simplicity. Our guest today is Sebastian Stockmarr, a partner at Founders venture studio and the co-founder of Tempo. You’ll learn the story behind their minimalist email tool, the current state of the email industry, and the various processes they used to shape this product.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.yourtempo.co/">Tempo</a> — an email client we're talking about</li><li><a href="https://www.founders.as/">Founders</a> — a startup studio that helps entrepreneurs build the next big thing</li><li><a href="https://en.wikipedia.org/wiki/Lean_startup">Lean Startup</a> — a popular methodology not favored by Sebastian, who used a <a href="https://en.wikipedia.org/wiki/Software_release_life_cycle#:~:text=Developers%20may%20release%20either%20a,larger%20group%2C%20or%20anyone%20interested.">private beta</a> instead</li><li><a href="https://ia.net/writer">iA Writer</a> — another minimalist SaaS product that inspired Sebastian</li><li><a href="https://superhuman.com/">Superhuman</a> — another popular email client</li><li><a href="https://jaykeeree.com/">Jay Keeree</a> — illustrator and motion graphics designer who worked on Tempo</li><li>Follow Sebastian on Twitter: <a href="https://twitter.com/stockmarr">@stockmarr</a></li><li><a href="https://www.yourtempo.co/friend-of-the-app">yourtempo.co/friend-of-the-app</a> — sign up to receive a discount once product is out of beta</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. Slate helps freelancers manage their work schedule and check the financial health of their business. It’s an ideal tool  for organising your schedule, projects and finances in one place. Head over to <a href="https://heyslate.com/">heyslate.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="http://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Fri, 3 Jul 2020 12:04:21 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Sebastian Stockmarr)</author>
      <link>https://uibreakfast.com/177-habit-forming-products-with-sebastian-stockmarr</link>
      <content:encoded><![CDATA[<p>When it comes to habit-forming products like email, product design is all about finding a balance between power and simplicity. Our guest today is Sebastian Stockmarr, a partner at Founders venture studio and the co-founder of Tempo. You’ll learn the story behind their minimalist email tool, the current state of the email industry, and the various processes they used to shape this product.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.yourtempo.co/">Tempo</a> — an email client we're talking about</li><li><a href="https://www.founders.as/">Founders</a> — a startup studio that helps entrepreneurs build the next big thing</li><li><a href="https://en.wikipedia.org/wiki/Lean_startup">Lean Startup</a> — a popular methodology not favored by Sebastian, who used a <a href="https://en.wikipedia.org/wiki/Software_release_life_cycle#:~:text=Developers%20may%20release%20either%20a,larger%20group%2C%20or%20anyone%20interested.">private beta</a> instead</li><li><a href="https://ia.net/writer">iA Writer</a> — another minimalist SaaS product that inspired Sebastian</li><li><a href="https://superhuman.com/">Superhuman</a> — another popular email client</li><li><a href="https://jaykeeree.com/">Jay Keeree</a> — illustrator and motion graphics designer who worked on Tempo</li><li>Follow Sebastian on Twitter: <a href="https://twitter.com/stockmarr">@stockmarr</a></li><li><a href="https://www.yourtempo.co/friend-of-the-app">yourtempo.co/friend-of-the-app</a> — sign up to receive a discount once product is out of beta</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. Slate helps freelancers manage their work schedule and check the financial health of their business. It’s an ideal tool  for organising your schedule, projects and finances in one place. Head over to <a href="https://heyslate.com/">heyslate.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="http://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 177: Habit-Forming Products with Sebastian Stockmarr</itunes:title>
      <itunes:author>Jane Portman, Sebastian Stockmarr</itunes:author>
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      <itunes:summary>When it comes to habit-forming products like email, product design is all about finding a balance between power and simplicity. Our guest today is Sebastian Stockmarr, a partner at Founders venture studio and the co-founder of Tempo. You’ll learn the story behind their minimalist email tool, the current state of the email industry, and the various processes they used to shape this product.</itunes:summary>
      <itunes:subtitle>When it comes to habit-forming products like email, product design is all about finding a balance between power and simplicity. Our guest today is Sebastian Stockmarr, a partner at Founders venture studio and the co-founder of Tempo. You’ll learn the story behind their minimalist email tool, the current state of the email industry, and the various processes they used to shape this product.</itunes:subtitle>
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      <title>Episode 176: Leadership for Designers with Ryan Rumsey</title>
      <description><![CDATA[<p>How can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You’ll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.secondwavedive.com/book">Business Thinking for Designers</a> — Ryan’s book</li><li><a href="https://en.wikipedia.org/wiki/Transformational_leadership">Transformational leadership</a> — a concept of leadership suggested by Ryan</li><li><a href="https://uxplanet.org/whats-a-design-sprint-and-why-is-it-important-f7b826651e09">Design sprints</a>, <a href="https://medium.com/@seandexter1/ux-designers-guide-to-effective-retrospectives-8119feb78b8">retrospectives</a> — the designer “ceremonies”</li><li><a href="https://www.sas.com/en_us/insights/articles/business-intelligence/learning-the-art-of-analytical-storytelling.html">Analytical storytelling</a> — the alternative to traditional narrative storytelling</li><li><a href="http://www.barbaraminto.com/about.html">Barbara Minto</a> — the founder of the <a href="https://analytic-storytelling.com/scqa-what-is-it-how-does-it-work-and-how-can-it-help-me/">SCQA framework</a> and <a href="https://www.youtube.com/watch?v=OtPbu2mje2c">Pyramid Principle</a></li><li><a href="https://uibreakfast.com/70-articulating-design-decisions-tom-greever/">Episode 70: Articulating Design Decisions with Tom Greever</a></li><li><a href="https://en.wikipedia.org/wiki/Full_Range_Leadership_Model">Full range leadership</a> — a general leadership model that was developed in the 90s</li><li><a href="https://en.wikipedia.org/wiki/Transactional_leadership">Transactional leadership</a> — Ryan refers to this type of leadership as more authoritarian</li><li><a href="https://en.wikipedia.org/wiki/OKR">OKRs</a>, <a href="https://en.wikipedia.org/wiki/Performance_indicator">KPIs</a> — both great and necessary according to Ryan, but lack any relation between them and can prove to be a struggle within the organization.</li><li><a href="https://www.ryanrumsey.com/">Ryan Rumsey</a> — Ryan’s personal website</li><li><a href="https://www.secondwavedive.com/">Second Wave Dive</a> — Ryan’s company</li><li>Use coupon code UIBREAKFAST to get $200 off Ryan’s upcoming course, <a href="https://www.secondwavedive.com/training/virtual/business-thinking-intensive">Business Thinking Intensive</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. Screenjar makes it easy to request screen recordings from customers to help diagnose support issues that are hard to explain with text. Screenjar is an ideal tool for those managing customer support for web-based products. Head over to <a href="https://screenjar.com/">screenjar.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at<a href="http://helpfounders.com/"> helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Sun, 28 Jun 2020 09:00:03 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Ryan Rumsey)</author>
      <link>https://uibreakfast.com/176-leadership-for-designers-with-ryan-rumsey</link>
      <content:encoded><![CDATA[<p>How can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You’ll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.secondwavedive.com/book">Business Thinking for Designers</a> — Ryan’s book</li><li><a href="https://en.wikipedia.org/wiki/Transformational_leadership">Transformational leadership</a> — a concept of leadership suggested by Ryan</li><li><a href="https://uxplanet.org/whats-a-design-sprint-and-why-is-it-important-f7b826651e09">Design sprints</a>, <a href="https://medium.com/@seandexter1/ux-designers-guide-to-effective-retrospectives-8119feb78b8">retrospectives</a> — the designer “ceremonies”</li><li><a href="https://www.sas.com/en_us/insights/articles/business-intelligence/learning-the-art-of-analytical-storytelling.html">Analytical storytelling</a> — the alternative to traditional narrative storytelling</li><li><a href="http://www.barbaraminto.com/about.html">Barbara Minto</a> — the founder of the <a href="https://analytic-storytelling.com/scqa-what-is-it-how-does-it-work-and-how-can-it-help-me/">SCQA framework</a> and <a href="https://www.youtube.com/watch?v=OtPbu2mje2c">Pyramid Principle</a></li><li><a href="https://uibreakfast.com/70-articulating-design-decisions-tom-greever/">Episode 70: Articulating Design Decisions with Tom Greever</a></li><li><a href="https://en.wikipedia.org/wiki/Full_Range_Leadership_Model">Full range leadership</a> — a general leadership model that was developed in the 90s</li><li><a href="https://en.wikipedia.org/wiki/Transactional_leadership">Transactional leadership</a> — Ryan refers to this type of leadership as more authoritarian</li><li><a href="https://en.wikipedia.org/wiki/OKR">OKRs</a>, <a href="https://en.wikipedia.org/wiki/Performance_indicator">KPIs</a> — both great and necessary according to Ryan, but lack any relation between them and can prove to be a struggle within the organization.</li><li><a href="https://www.ryanrumsey.com/">Ryan Rumsey</a> — Ryan’s personal website</li><li><a href="https://www.secondwavedive.com/">Second Wave Dive</a> — Ryan’s company</li><li>Use coupon code UIBREAKFAST to get $200 off Ryan’s upcoming course, <a href="https://www.secondwavedive.com/training/virtual/business-thinking-intensive">Business Thinking Intensive</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. Screenjar makes it easy to request screen recordings from customers to help diagnose support issues that are hard to explain with text. Screenjar is an ideal tool for those managing customer support for web-based products. Head over to <a href="https://screenjar.com/">screenjar.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at<a href="http://helpfounders.com/"> helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 176: Leadership for Designers with Ryan Rumsey</itunes:title>
      <itunes:author>Jane Portman, Ryan Rumsey</itunes:author>
      <itunes:duration>00:37:23</itunes:duration>
      <itunes:summary>How can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You’ll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table.</itunes:summary>
      <itunes:subtitle>How can designers take business leadership roles? What skills can make them more relevant in the entire business system? Our guest today is Ryan Rumsey, the founder of Second Wave Dive and the author of Business Thinking for Designers. You’ll learn about the various types of leadership, as well as the tools and strategies designers can use at the decision-making table.</itunes:subtitle>
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      <title>Episode 175: Product Trends with Dru Riley</title>
      <description><![CDATA[<p>Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://colorofchange.org/">Color of Change</a> — an organization that fights injustice in the black community, Dru’s recommendation</li><li><a href="http://sparkjava.com/">Spark</a> — a micro-framework Dru has extensively worked with</li><li><a href="https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005">Obviously Awesome</a> — a book by April Dunford</li><li><a href="https://en.wikipedia.org/wiki/No-code_development_platform">No-code</a> — the trend of creating software without learning to program</li><li><a href="https://trends.vc/trends-0010-startup-studios/">Startup Studios</a>, <a href="https://trends.vc/trends-0013-online-courses/">Online Courses</a>, <a href="https://trends.vc/trends-0012-micro-private-equity/">Micro Private Equity</a>, <a href="https://trends.vc/trends-0011-paid-newsletters/">Paid Newsletters</a>, <a href="https://trends.vc/trends-issue-0001-cloud-kitchens/">Cloud Kitchens</a> — Dru’s top 5 trend reports</li><li><a href="https://en.wikipedia.org/wiki/Ben_Thompson_(writer)">Ben Thompson</a> — an advocate of networking who has inspired Dru</li><li><a href="https://cantunsee.space/">Can’t Unsee</a> — a design game and potential growth tool</li><li><a href="https://join.trends.vc/">Trends.vc</a> — Dru’s website</li><li>Follow Dru on Twitter: <a href="https://twitter.com/DruRly">@DruRiley</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founder</h2><p>And here’s another product featured in our Help Founders section. Conversion Crimes gives you the opportunity to watch people use your website, software, or app while speaking their thoughts out loud. This user testing tool provides feedback that founders can utilize to make their products easier to use, reduce friction, and increase conversions. Head over to <a href="https://conversioncrimes.com">conversioncrimes.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="http://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Tue, 23 Jun 2020 16:16:42 +0000</pubDate>
      <author>jane@uibreakfast.com (Dru Riley, Jane Portman)</author>
      <link>https://uibreakfast.com/175-product-trends-with-dru-riley</link>
      <content:encoded><![CDATA[<p>Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://colorofchange.org/">Color of Change</a> — an organization that fights injustice in the black community, Dru’s recommendation</li><li><a href="http://sparkjava.com/">Spark</a> — a micro-framework Dru has extensively worked with</li><li><a href="https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005">Obviously Awesome</a> — a book by April Dunford</li><li><a href="https://en.wikipedia.org/wiki/No-code_development_platform">No-code</a> — the trend of creating software without learning to program</li><li><a href="https://trends.vc/trends-0010-startup-studios/">Startup Studios</a>, <a href="https://trends.vc/trends-0013-online-courses/">Online Courses</a>, <a href="https://trends.vc/trends-0012-micro-private-equity/">Micro Private Equity</a>, <a href="https://trends.vc/trends-0011-paid-newsletters/">Paid Newsletters</a>, <a href="https://trends.vc/trends-issue-0001-cloud-kitchens/">Cloud Kitchens</a> — Dru’s top 5 trend reports</li><li><a href="https://en.wikipedia.org/wiki/Ben_Thompson_(writer)">Ben Thompson</a> — an advocate of networking who has inspired Dru</li><li><a href="https://cantunsee.space/">Can’t Unsee</a> — a design game and potential growth tool</li><li><a href="https://join.trends.vc/">Trends.vc</a> — Dru’s website</li><li>Follow Dru on Twitter: <a href="https://twitter.com/DruRly">@DruRiley</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founder</h2><p>And here’s another product featured in our Help Founders section. Conversion Crimes gives you the opportunity to watch people use your website, software, or app while speaking their thoughts out loud. This user testing tool provides feedback that founders can utilize to make their products easier to use, reduce friction, and increase conversions. Head over to <a href="https://conversioncrimes.com">conversioncrimes.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="http://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 175: Product Trends with Dru Riley</itunes:title>
      <itunes:author>Dru Riley, Jane Portman</itunes:author>
      <itunes:duration>00:33:51</itunes:duration>
      <itunes:summary>Knowing the newest product trends is pivotal as they can be applied across many industries. But what’s the best way to identify and watch trends? Our guest today is Dru Riley, the founder of Trends.vc. You’ll learn the story behind his famous newsletter, how he creates his reports, and what trends you can apply to your business in 2020 and beyond.</itunes:summary>
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      <title>Episode 174: Staying Focused with Nir Eyal</title>
      <description><![CDATA[<p>Why don’t we always do what we plan or promise? Distractions have been around forever, but there are methods of overcoming them. Our guest today is Nir Eyal, the author of Hooked and Indistractable. You’ll learn all about distractions and the reasons behind them, as well as Nir’s expert tips on managing your time effectively.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.nirandfar.com/indistractable/">Indistractable</a> — Nir’s latest book</li><li><a href="https://en.wikipedia.org/wiki/Behavioural_design">Behavioral design</a> — a Wikipedia article</li><li><a href="https://www.nirandfar.com/hooked/">Hooked</a>— Nir’s previous bestselling book</li><li><a href="https://kahoot.com/">Kahoot</a>, <a href="http://www.fitbot.robobotstudio.com/">Fitbot</a> — companies Nir has worked with</li><li><a href="https://en.wikipedia.org/wiki/Akrasia">Plato’s Akrasia</a> — the tendency to do things against our interest</li><li><a href="https://www.nirandfar.com/internal-triggers/">Internal triggers</a> vs external triggers</li><li>Prevent distractions by creating <a href="https://www.nirandfar.com/distractions/">pacts</a></li><li>Nir’s <a href="https://www.nirandfar.com/indistractable-tools/">four tools</a> to staying focused</li><li><a href="https://www.nirandfar.com/schedule-maker/">Nir’s free schedule maker</a> — a more effective alternative to to-do lists</li><li><a href="https://www.nirandfar.com/">Nir and Far</a> — Nir’s website</li><li>Get <a href="https://www.nirandfar.com/indistractable/">Nir’s book</a> and enter your order number at <a href="https://indistractable.com">indistractable.com</a> for free video course and resources</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. </p><p><a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Wed, 17 Jun 2020 11:35:37 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Nir Eyal)</author>
      <link>https://uibreakfast.com/174-staying-focused-with-nir-eyal</link>
      <content:encoded><![CDATA[<p>Why don’t we always do what we plan or promise? Distractions have been around forever, but there are methods of overcoming them. Our guest today is Nir Eyal, the author of Hooked and Indistractable. You’ll learn all about distractions and the reasons behind them, as well as Nir’s expert tips on managing your time effectively.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.nirandfar.com/indistractable/">Indistractable</a> — Nir’s latest book</li><li><a href="https://en.wikipedia.org/wiki/Behavioural_design">Behavioral design</a> — a Wikipedia article</li><li><a href="https://www.nirandfar.com/hooked/">Hooked</a>— Nir’s previous bestselling book</li><li><a href="https://kahoot.com/">Kahoot</a>, <a href="http://www.fitbot.robobotstudio.com/">Fitbot</a> — companies Nir has worked with</li><li><a href="https://en.wikipedia.org/wiki/Akrasia">Plato’s Akrasia</a> — the tendency to do things against our interest</li><li><a href="https://www.nirandfar.com/internal-triggers/">Internal triggers</a> vs external triggers</li><li>Prevent distractions by creating <a href="https://www.nirandfar.com/distractions/">pacts</a></li><li>Nir’s <a href="https://www.nirandfar.com/indistractable-tools/">four tools</a> to staying focused</li><li><a href="https://www.nirandfar.com/schedule-maker/">Nir’s free schedule maker</a> — a more effective alternative to to-do lists</li><li><a href="https://www.nirandfar.com/">Nir and Far</a> — Nir’s website</li><li>Get <a href="https://www.nirandfar.com/indistractable/">Nir’s book</a> and enter your order number at <a href="https://indistractable.com">indistractable.com</a> for free video course and resources</li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. </p><p><a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 174: Staying Focused with Nir Eyal</itunes:title>
      <itunes:author>Jane Portman, Nir Eyal</itunes:author>
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      <itunes:summary>Why don’t we always do what we plan or promise? Distractions have been around forever, but there are methods of overcoming them. Our guest today is Nir Eyal, the author of Hooked and Indistractable. You’ll learn all about distractions and the reasons behind them, as well as Nir’s expert tips on managing your time effectively.</itunes:summary>
      <itunes:subtitle>Why don’t we always do what we plan or promise? Distractions have been around forever, but there are methods of overcoming them. Our guest today is Nir Eyal, the author of Hooked and Indistractable. You’ll learn all about distractions and the reasons behind them, as well as Nir’s expert tips on managing your time effectively.</itunes:subtitle>
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      <title>Episode 173: Voice UX with Sina Kahen</title>
      <description><![CDATA[<p>Voice UX is one of the fastest-growing technologies in history. Why is it so effective? Is it any similar to conventional UX design? Our guest today is Sina Kahen, co-founder of The Voice Course. You’ll learn the fundamentals of voice and conversational UX, how voice is used in some popular apps, and how to get started with the right tools and resources.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.thevoicecourse.co/">The Voice Course</a> — Sina’s course on voice UX</li><li><a href="https://www.vaice.co/">VAICE</a> — Sina’s consulting company</li><li><a href="https://uibreakfast.com/68-conversational-ux-jonathan-stark/">Episode 68: Conversational UX with Jonathan Stark</a></li><li><a href="https://www.youtube.com/watch?v=eYpLyrPKU78">"Eleven" voice recognition elevator</a> — the fun video we mentioned</li><li><a href="https://www.cmswire.com/digital-experience/what-is-conversational-user-experience-ux/">What Is Conversational User Experience (UX)</a> — an article by Erika Morphy</li><li><a href="https://assistant.google.com/">Google Assistant</a>, <a href="https://play.google.com/store/apps/details?id=com.amazon.dee.app&hl=en">Amazon Alexa</a> — popular voice assistants</li><li><a href="https://www2.hm.com/en_gb/customer-service/shopping-at-hm/scan-and-find.html">H&M Gift Finder</a>, <a href="https://www.asos.com/discover/our-apps/">Asos</a> - shopping app examples that utilize voice</li><li><a href="https://botmock.com/">Botmock</a>, <a href="https://botsociety.io/">Botsociety,</a> <a href="https://www.microsoft.com/en-us/microsoft-365/excel?SilentAuth=1&wa=wsignin1.0">Excel</a>, <a href="https://www.adobe.com/gr_en/products/xd.html">Adobe XD</a> — tools for developing voice UX</li><li><a href="https://www.voicesummit.ai/">The Voice Summit</a> — a voice tech conference by MODEV</li><li><a href="https://www.voice2.io/">Voice2</a>, <a href="https://womeninvoice.org/">Women in Voice</a> — popular communities</li><li>Follow Sina on <a href="https://www.linkedin.com/in/sina-kahen-b8681a38/detail/recent-activity/posts/">LinkedIn</a> and <a href="https://www.instagram.com/sinakahen/">Instagram</a></li><li>Use promocode UIBREAKFAST until June 30 to get 30% off <a href="https://www.thevoicecourse.co/">The Voice Course</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. Iteratively is a platform for analytics collaboration. Now you can ship accurate analytics faster by involving all the stakeholders. It works on top of your existing analytics platform like Mixpanel, Segment, or Google Analytics. Head over to <a href="https://iterative.ly/">iterative.ly</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="https://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Wed, 10 Jun 2020 13:30:12 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Sina Kahen)</author>
      <link>https://userlist.com/173-voice-ux-with-sina-kahen</link>
      <content:encoded><![CDATA[<p>Voice UX is one of the fastest-growing technologies in history. Why is it so effective? Is it any similar to conventional UX design? Our guest today is Sina Kahen, co-founder of The Voice Course. You’ll learn the fundamentals of voice and conversational UX, how voice is used in some popular apps, and how to get started with the right tools and resources.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.thevoicecourse.co/">The Voice Course</a> — Sina’s course on voice UX</li><li><a href="https://www.vaice.co/">VAICE</a> — Sina’s consulting company</li><li><a href="https://uibreakfast.com/68-conversational-ux-jonathan-stark/">Episode 68: Conversational UX with Jonathan Stark</a></li><li><a href="https://www.youtube.com/watch?v=eYpLyrPKU78">"Eleven" voice recognition elevator</a> — the fun video we mentioned</li><li><a href="https://www.cmswire.com/digital-experience/what-is-conversational-user-experience-ux/">What Is Conversational User Experience (UX)</a> — an article by Erika Morphy</li><li><a href="https://assistant.google.com/">Google Assistant</a>, <a href="https://play.google.com/store/apps/details?id=com.amazon.dee.app&hl=en">Amazon Alexa</a> — popular voice assistants</li><li><a href="https://www2.hm.com/en_gb/customer-service/shopping-at-hm/scan-and-find.html">H&M Gift Finder</a>, <a href="https://www.asos.com/discover/our-apps/">Asos</a> - shopping app examples that utilize voice</li><li><a href="https://botmock.com/">Botmock</a>, <a href="https://botsociety.io/">Botsociety,</a> <a href="https://www.microsoft.com/en-us/microsoft-365/excel?SilentAuth=1&wa=wsignin1.0">Excel</a>, <a href="https://www.adobe.com/gr_en/products/xd.html">Adobe XD</a> — tools for developing voice UX</li><li><a href="https://www.voicesummit.ai/">The Voice Summit</a> — a voice tech conference by MODEV</li><li><a href="https://www.voice2.io/">Voice2</a>, <a href="https://womeninvoice.org/">Women in Voice</a> — popular communities</li><li>Follow Sina on <a href="https://www.linkedin.com/in/sina-kahen-b8681a38/detail/recent-activity/posts/">LinkedIn</a> and <a href="https://www.instagram.com/sinakahen/">Instagram</a></li><li>Use promocode UIBREAKFAST until June 30 to get 30% off <a href="https://www.thevoicecourse.co/">The Voice Course</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at <a href="https://userlist.com/">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. Iteratively is a platform for analytics collaboration. Now you can ship accurate analytics faster by involving all the stakeholders. It works on top of your existing analytics platform like Mixpanel, Segment, or Google Analytics. Head over to <a href="https://iterative.ly/">iterative.ly</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="https://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 173: Voice UX with Sina Kahen</itunes:title>
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      <itunes:summary>Voice UX is one of the fastest-growing technologies in history. Why is it so effective? Is it any similar to conventional UX design? Our guest today is Sina Kahen, co-founder of The Voice Course. You’ll learn the fundamentals of voice and conversational UX, how voice is used in some popular apps, and how to get started with the right tools and resources.</itunes:summary>
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      <title>Episode 172: Naming Your Product with Brad Flowers</title>
      <description><![CDATA[<p>We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You'll learn about the stages of the naming process, why it doesn't have to be customer-centric, and how to make the right decision.</p><p>P.S. No words can describe what's going on in the world. The interview was recorded several weeks in advance. Sponsorship revenue from this episode goes to <a href="https://blacklivesmatter.com/">Black Lives Matter</a>.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://bullhorncreative.com/">Bullhorn Creative</a> — Brad's agency</li><li><a href="https://www.thenamingbook.com/">The Naming Book</a> — Brad's book</li><li><a href="https://www.amazon.com/gp/product/B013XUNUAA/">Anything You Want</a> — a book by Derek Sivers</li><li><a href="https://www.businessinsider.com/how-nike-got-its-name-2016-1">How Nike almost ended up with a very different name</a></li><li><a href="https://jalopnik.com/ferraris-subliminal-cigarette-ads-5530745">Ferrari's Subliminal Cigarette Ads</a></li><li><a href="https://www.thenamingbook.com/">Get Brad's book</a></li><li>Follow Brad on Twitter: <a href="https://twitter.com/BullhornBrad">@BullhornBrad</a></li><li>Drop Brad a line at <a href="mailto:brad@bullhorncreative.com">brad@bullhorncreative.com</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Encrypt.me — the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at <a href="https://encrypt.me/uibreakfast">encrypt.me/uibreakfast</a> and save 25% on your initial subscription.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. ClientRock is a client communication tool for professional services companies. It helps you schedule appointments, collect payments, share files, and much more — a great way to keep your freelance clients organized. Head over to <a href="https://clientrock.com/uibreakfast">clientrock.com/uibreakfast</a> to start your free trial.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="https://helpfounders.com">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Tue, 2 Jun 2020 16:34:48 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Brad Flowers)</author>
      <link>https://uibreakfast.com/172-naming-your-product-with-brad-flowers</link>
      <content:encoded><![CDATA[<p>We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You'll learn about the stages of the naming process, why it doesn't have to be customer-centric, and how to make the right decision.</p><p>P.S. No words can describe what's going on in the world. The interview was recorded several weeks in advance. Sponsorship revenue from this episode goes to <a href="https://blacklivesmatter.com/">Black Lives Matter</a>.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://bullhorncreative.com/">Bullhorn Creative</a> — Brad's agency</li><li><a href="https://www.thenamingbook.com/">The Naming Book</a> — Brad's book</li><li><a href="https://www.amazon.com/gp/product/B013XUNUAA/">Anything You Want</a> — a book by Derek Sivers</li><li><a href="https://www.businessinsider.com/how-nike-got-its-name-2016-1">How Nike almost ended up with a very different name</a></li><li><a href="https://jalopnik.com/ferraris-subliminal-cigarette-ads-5530745">Ferrari's Subliminal Cigarette Ads</a></li><li><a href="https://www.thenamingbook.com/">Get Brad's book</a></li><li>Follow Brad on Twitter: <a href="https://twitter.com/BullhornBrad">@BullhornBrad</a></li><li>Drop Brad a line at <a href="mailto:brad@bullhorncreative.com">brad@bullhorncreative.com</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Encrypt.me — the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at <a href="https://encrypt.me/uibreakfast">encrypt.me/uibreakfast</a> and save 25% on your initial subscription.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>And here’s another product featured in our Help Founders section. ClientRock is a client communication tool for professional services companies. It helps you schedule appointments, collect payments, share files, and much more — a great way to keep your freelance clients organized. Head over to <a href="https://clientrock.com/uibreakfast">clientrock.com/uibreakfast</a> to start your free trial.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="https://helpfounders.com">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 172: Naming Your Product with Brad Flowers</itunes:title>
      <itunes:author>Jane Portman, Brad Flowers</itunes:author>
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      <itunes:summary>We all know that a good brand name is essential, but the actual process often remains a mystery. Our guest today is Brad Flowers, the founder of Bullhorn Creative and the author of The Naming Book. You&apos;ll learn about the stages of the naming process, why it doesn&apos;t have to be customer-centric, and how to make the right decision. 

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P.S. No words can describe what&apos;s going on in the world. The interview was recorded several weeks in advance. Sponsorship revenue from this episode goes to Black Lives Matter.</itunes:subtitle>
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      <title>Episode 171: Working Solo with Rafal Tomal</title>
      <description><![CDATA[<p>Is building an agency the only path to design success? Can you succeed on your own? Our guest today is Rafal Tomal, a UI/UX design consultant who has recently returned to working solo. You’ll learn how to scale your freelance business while focusing on your favorite work, how to get help from contractors, and how to grow professionally without growing in team size.</p><p><i>Download the MP3 audio file:</i> right-click here and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rafaltomal.com/">Rafal’s website</a></li><li><a href="https://uibreakfast.com/79-typography-ui-design-rafal-tomal/">Episode 79: Typography in UI Design with Rafal Tomal</a></li><li><a href="http://authentikcreativeinc.com/">Authentik Creative</a> — Rafal’s previous agency</li><li><a href="https://convertkit.com/">ConvertKit</a>, <a href="https://nathanbarry.com/">Nathan Barry</a>, <a href="https://www.smartpassiveincome.com/">The Smart Passive Income</a>, <a href="https://twitter.com/ericries">Eric Ries</a> — some famous clients at Authentik</li><li><a href="https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356">The Company of One</a> — a book by Paul Jarvis</li><li><a href="https://rafaltomal.com/designkit/">DesignKit</a> — Rafal’s wireframing system for Figma</li><li><a href="https://rafaltomal.com/quickframes/">QuickFrames</a> — Rafal’s system for sitemaps and user flows</li><li>Follow Rafal on Twitter: <a href="https://twitter.com/RafalTomal">@RafalTomal</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by <a href="http://encrypt.me">Encrypt.me</a>. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at <a href="https://encrypt.me/uibreakfast">encrypt.me/uibreakfast</a> and save 25% on your initial subscription.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>Hugo provides centralized, searchable meeting notes for your team. It connects with tools like Zoom, Slack, Zendesk, and HubSpot, and it’s free for up to 40 users. Head over to <a href="https://hugo.team/">hugo.team</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="https://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></description>
      <pubDate>Mon, 25 May 2020 12:21:31 +0000</pubDate>
      <author>jane@uibreakfast.com (Rafal Tomal, Jane Portman)</author>
      <link>https://uibreakfast.com/171-working-solo-with-rafal-tomal</link>
      <content:encoded><![CDATA[<p>Is building an agency the only path to design success? Can you succeed on your own? Our guest today is Rafal Tomal, a UI/UX design consultant who has recently returned to working solo. You’ll learn how to scale your freelance business while focusing on your favorite work, how to get help from contractors, and how to grow professionally without growing in team size.</p><p><i>Download the MP3 audio file:</i> right-click here and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rafaltomal.com/">Rafal’s website</a></li><li><a href="https://uibreakfast.com/79-typography-ui-design-rafal-tomal/">Episode 79: Typography in UI Design with Rafal Tomal</a></li><li><a href="http://authentikcreativeinc.com/">Authentik Creative</a> — Rafal’s previous agency</li><li><a href="https://convertkit.com/">ConvertKit</a>, <a href="https://nathanbarry.com/">Nathan Barry</a>, <a href="https://www.smartpassiveincome.com/">The Smart Passive Income</a>, <a href="https://twitter.com/ericries">Eric Ries</a> — some famous clients at Authentik</li><li><a href="https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356">The Company of One</a> — a book by Paul Jarvis</li><li><a href="https://rafaltomal.com/designkit/">DesignKit</a> — Rafal’s wireframing system for Figma</li><li><a href="https://rafaltomal.com/quickframes/">QuickFrames</a> — Rafal’s system for sitemaps and user flows</li><li>Follow Rafal on Twitter: <a href="https://twitter.com/RafalTomal">@RafalTomal</a></li></ul><h2>Today’s Sponsor</h2><p>This episode is brought to you by <a href="http://encrypt.me">Encrypt.me</a>. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at <a href="https://encrypt.me/uibreakfast">encrypt.me/uibreakfast</a> and save 25% on your initial subscription.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Help Founders</h2><p>Hugo provides centralized, searchable meeting notes for your team. It connects with tools like Zoom, Slack, Zendesk, and HubSpot, and it’s free for up to 40 users. Head over to <a href="https://hugo.team/">hugo.team</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="https://helpfounders.com/">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here’s how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 171: Working Solo with Rafal Tomal</itunes:title>
      <itunes:author>Rafal Tomal, Jane Portman</itunes:author>
      <itunes:duration>00:26:05</itunes:duration>
      <itunes:summary>Is building an agency the only path to design success? Can you succeed on your own? Our guest today is Rafal Tomal, a UI/UX design consultant who has recently returned to working solo. You’ll learn how to scale your freelance business while focusing on your favorite work, how to get help from contractors, and how to grow professionally without growing in team size.</itunes:summary>
      <itunes:subtitle>Is building an agency the only path to design success? Can you succeed on your own? Our guest today is Rafal Tomal, a UI/UX design consultant who has recently returned to working solo. You’ll learn how to scale your freelance business while focusing on your favorite work, how to get help from contractors, and how to grow professionally without growing in team size.</itunes:subtitle>
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      <title>Episode 170: The Power of Workshops with Jonathan Courtney</title>
      <description><![CDATA[<p>How can you use workshops to level up your design practice? Why are they exponentially better than regular meetings? Our guest today is Jonathan Courtney, CEO of AJ&Smart and the author of The Workshopper Playbook. You'll learn how they transformed their business using workshops, why this collaboration method is so powerful, and how to get started with your first workshop.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://workshopper.com/book">The Workshopper Playbook</a> — Jonathan's new book (might be sold out, but there's a waitlist)</li><li><a href="https://ajsmart.com/">AJ&Smart</a> — Jonathan's design agency</li><li><a href="https://uibreakfast.com/131-design-sprint-with-jonathan-courtney/">Episode 131: Design Sprint with Jonathan Courtney</a></li><li><a href="https://productbreakfastclub.simplecast.com/">Jake & Jonathan</a> (previously Product Breakfast Club) — Jonathan's podcast with <a href="https://twitter.com/jakek">Jake Knapp</a></li><li><a href="https://en.wikipedia.org/wiki/Design_thinking">Design Thinking</a>, <a href="https://en.wikipedia.org/wiki/Business_Model_Canvas">Business Model Canvas</a> — popular methodologies</li><li><a href="https://www.amazon.com/dp/B010MH1DAQ/">Sprint</a> — the original book by Jake Knapp with John Zeratsky and Braden Kowitz</li><li><a href="https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process">5 Stages in the Design Thinking Process</a> — an article by Rikke Friis Dam and Yu Siang Teo</li><li><a href="https://miro.com/">Miro</a> — an online whiteboard tool for remote collaboration</li><li><a href="https://ajsmart.com/remotedesignsprints">The Ultimate Guide to Remote Design Sprints</a></li><li><a href="https://userlist.com/">Userlist</a> — Jane's SaaS product</li><li><a href="https://ajsmart.com/ldj">Lightning Decision Jam</a></li><li>Follow AJ&Smart on <a href="https://www.instagram.com/ajsmartdesign">Instagram</a> and <a href="https://www.youtube.com/ajsmart">YouTube</a></li><li>Look for The Workshopper Playbook on Amazon in July</li><li>Follow Jonathan on Twitter: <a href="https://twitter.com/jicecream">@jicecream</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Encrypt.me —  the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at <a href="https://encrypt.me/uibreakfast">encrypt.me/uibreakfast</a> and save 25% on your initial subscription.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Help Founders</h2><p>ScatterSpoke is an online retrospective tool for agile teams. It gives them tools and data to improve the way they inspect their practices. So you can create a culture of continuous improvement, rapid experimentation, and change for the better. Head over to <a href="https://scatterspoke.com">scatterspoke.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="https://helpfounders.com">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sun, 17 May 2020 14:26:47 +0000</pubDate>
      <author>jane@uibreakfast.com (Jonathan Courtney, Jane Portman)</author>
      <link>https://uibreakfast.com/170-the-power-of-workshops-with-jonathan-courtney</link>
      <content:encoded><![CDATA[<p>How can you use workshops to level up your design practice? Why are they exponentially better than regular meetings? Our guest today is Jonathan Courtney, CEO of AJ&Smart and the author of The Workshopper Playbook. You'll learn how they transformed their business using workshops, why this collaboration method is so powerful, and how to get started with your first workshop.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://workshopper.com/book">The Workshopper Playbook</a> — Jonathan's new book (might be sold out, but there's a waitlist)</li><li><a href="https://ajsmart.com/">AJ&Smart</a> — Jonathan's design agency</li><li><a href="https://uibreakfast.com/131-design-sprint-with-jonathan-courtney/">Episode 131: Design Sprint with Jonathan Courtney</a></li><li><a href="https://productbreakfastclub.simplecast.com/">Jake & Jonathan</a> (previously Product Breakfast Club) — Jonathan's podcast with <a href="https://twitter.com/jakek">Jake Knapp</a></li><li><a href="https://en.wikipedia.org/wiki/Design_thinking">Design Thinking</a>, <a href="https://en.wikipedia.org/wiki/Business_Model_Canvas">Business Model Canvas</a> — popular methodologies</li><li><a href="https://www.amazon.com/dp/B010MH1DAQ/">Sprint</a> — the original book by Jake Knapp with John Zeratsky and Braden Kowitz</li><li><a href="https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process">5 Stages in the Design Thinking Process</a> — an article by Rikke Friis Dam and Yu Siang Teo</li><li><a href="https://miro.com/">Miro</a> — an online whiteboard tool for remote collaboration</li><li><a href="https://ajsmart.com/remotedesignsprints">The Ultimate Guide to Remote Design Sprints</a></li><li><a href="https://userlist.com/">Userlist</a> — Jane's SaaS product</li><li><a href="https://ajsmart.com/ldj">Lightning Decision Jam</a></li><li>Follow AJ&Smart on <a href="https://www.instagram.com/ajsmartdesign">Instagram</a> and <a href="https://www.youtube.com/ajsmart">YouTube</a></li><li>Look for The Workshopper Playbook on Amazon in July</li><li>Follow Jonathan on Twitter: <a href="https://twitter.com/jicecream">@jicecream</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Encrypt.me —  the ideal VPN service for teams. Working remotely calls for tighter cyber security. Encrypt.me for Teams covers all of your company’s privacy needs by securing your business network and providing essential privacy tools. Sign up at <a href="https://encrypt.me/uibreakfast">encrypt.me/uibreakfast</a> and save 25% on your initial subscription.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Help Founders</h2><p>ScatterSpoke is an online retrospective tool for agile teams. It gives them tools and data to improve the way they inspect their practices. So you can create a culture of continuous improvement, rapid experimentation, and change for the better. Head over to <a href="https://scatterspoke.com">scatterspoke.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="https://helpfounders.com">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 170: The Power of Workshops with Jonathan Courtney</itunes:title>
      <itunes:author>Jonathan Courtney, Jane Portman</itunes:author>
      <itunes:duration>00:42:24</itunes:duration>
      <itunes:summary>How can you use workshops to level up your design practice? Why are they exponentially better than regular meetings? Our guest today is Jonathan Courtney, CEO of AJ&amp;Smart and the author of The Workshopper Playbook. You’ll learn how they transformed their business using workshops, why this collaboration method is so powerful, and how to get started with your first workshop.</itunes:summary>
      <itunes:subtitle>How can you use workshops to level up your design practice? Why are they exponentially better than regular meetings? Our guest today is Jonathan Courtney, CEO of AJ&amp;Smart and the author of The Workshopper Playbook. You’ll learn how they transformed their business using workshops, why this collaboration method is so powerful, and how to get started with your first workshop.</itunes:subtitle>
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      <title>Episode 169: Building Your Brand with Austin Church</title>
      <description><![CDATA[<p>How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://balernum.com/">Balernum</a> — Austin's branding and marketing studio</li><li><a href="https://www.freelancecake.com/">Freelance Cake</a> — Austin's business growth course for freelancers and consultants</li><li><a href="https://userlist.com">Userlist</a> — Jane's SaaS product</li><li><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone-ebook/dp/B005JZD3B4/">Start With Why</a>, <a href="https://www.amazon.com/gp/product/B07CV4YHWQ/">The Infinite Game</a> — books by Simon Sinek</li><li><a href="https://uibreakfast.com/155-writing-microcopy-with-yael-ben-david/">Episode 155: Writing Microcopy with Yael Ben-David </a></li><li><a href="https://www.amazon.com/Four-Seasons-Story-Business-Philosophy-ebook/dp/B0020BUX3G">Four Seasons: The Story of a Business Philosophy</a> — a book by Isadore Sharp</li><li><a href="https://www.amazon.com/Essentialism-Greg-McKeown-audiobook/dp/B00IWYP5NI/">Essentialism</a> — a book by Greg McKeown</li><li><a href="https://www.amazon.com/Give-Take-Revolutionary-Approach-Success-ebook/dp/B00CAUH7UE/">Give and Take</a> — a book by Adam Grant</li><li>Get your free brand scorecard at <a href="https://balernum.com/">Balernum.com</a></li><li>Follow Austin on Twitter: <a href="https://twitter.com/XXX">@austinlchurch</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Balsamiq — the low fidelity wireframing tool loved by founders, product managers, marketers, designers, and developers. You just drag, drop, and position pre-made components on the screen. You'll be amazed at the great interfaces you'll be able to create. They even offer wireframing courses to help you get started. Now with just-released brand new versions, it's time to give Balsamiq another look! See what's new at <a href="https://balsamiq.com">balsamiq.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Help Founders 💛</h2><p>Versoly is a SaaS focused landing page and website builder. It’s the easiest way to build your SaaS website — no developers, no code. Head over to <a href="https://versoly.com">versoly.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="https://helpfounders.com">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Wed, 13 May 2020 07:14:19 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Austin Church)</author>
      <link>https://uibreakfast.com/169-building-your-brand-with-austin-church</link>
      <content:encoded><![CDATA[<p>How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://balernum.com/">Balernum</a> — Austin's branding and marketing studio</li><li><a href="https://www.freelancecake.com/">Freelance Cake</a> — Austin's business growth course for freelancers and consultants</li><li><a href="https://userlist.com">Userlist</a> — Jane's SaaS product</li><li><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone-ebook/dp/B005JZD3B4/">Start With Why</a>, <a href="https://www.amazon.com/gp/product/B07CV4YHWQ/">The Infinite Game</a> — books by Simon Sinek</li><li><a href="https://uibreakfast.com/155-writing-microcopy-with-yael-ben-david/">Episode 155: Writing Microcopy with Yael Ben-David </a></li><li><a href="https://www.amazon.com/Four-Seasons-Story-Business-Philosophy-ebook/dp/B0020BUX3G">Four Seasons: The Story of a Business Philosophy</a> — a book by Isadore Sharp</li><li><a href="https://www.amazon.com/Essentialism-Greg-McKeown-audiobook/dp/B00IWYP5NI/">Essentialism</a> — a book by Greg McKeown</li><li><a href="https://www.amazon.com/Give-Take-Revolutionary-Approach-Success-ebook/dp/B00CAUH7UE/">Give and Take</a> — a book by Adam Grant</li><li>Get your free brand scorecard at <a href="https://balernum.com/">Balernum.com</a></li><li>Follow Austin on Twitter: <a href="https://twitter.com/XXX">@austinlchurch</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Balsamiq — the low fidelity wireframing tool loved by founders, product managers, marketers, designers, and developers. You just drag, drop, and position pre-made components on the screen. You'll be amazed at the great interfaces you'll be able to create. They even offer wireframing courses to help you get started. Now with just-released brand new versions, it's time to give Balsamiq another look! See what's new at <a href="https://balsamiq.com">balsamiq.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Help Founders 💛</h2><p>Versoly is a SaaS focused landing page and website builder. It’s the easiest way to build your SaaS website — no developers, no code. Head over to <a href="https://versoly.com">versoly.com</a> to learn more.</p><p>If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at <a href="https://helpfounders.com">helpfounders.com</a>.</p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 169: Building Your Brand with Austin Church</itunes:title>
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      <itunes:summary>How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You&apos;ll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.</itunes:summary>
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      <title>Episode 168: Succeeding at Freemium with Tim Valishev</title>
      <description><![CDATA[<p>Should you go freemium? Will it help your SaaS grow, or kill your revenue instead? Our guest today is Tim Valishev, co-founder and CEO of JivoChat. We talk about their many years of growth as a freemium product, how to adopt the right mindset when it comes to your free plan, how to balance free and paid features, how to encourage conversions from free to paid, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.jivochat.com/">JivoChat</a> — Tim's product we're talking about</li><li><a href="https://www.indiehackers.com/interview/bootstrapping-to-7-5mm-by-letting-my-product-speak-for-itself-4784df3837">Bootstrapping to $7.5MM by Letting My Product Speak for Itself</a> — Tim's interview at Indie Hackers</li><li><a href="https://www.zendesk.com/">Zendesk</a>, <a href="https://www.livechat.com/">LiveChat</a>, <a href="https://www.intercom.com/">Intercom</a> — some popular products in the live chat industry</li><li><a href="https://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users">List of countries by number of Internet users</a> — a Wikipedia article</li><li><a href="https://uibreakfast.com/161-managing-product-versions-with-max-seelemann/">Episode 161: Managing Product Versions with Max Seelemann</a></li><li><a href="https://phrase.com/">Phrase</a> — a tool for software localization</li><li><a href="https://uibreakfast.com/157-serving-your-customers-customers-with-adii-pienaar/">Episode 157: Serving Your Customer’s Customers with Adii Pienaar</a></li><li><a href="https://www.facebook.com/timur.valishev">Follow Tim on Facebook</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Encrypt.me. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at <a href="https://encrypt.me/uibreakfast">encrypt.me/uibreakfast</a> and save 25% on your initial subscription.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Mon, 4 May 2020 15:48:58 +0000</pubDate>
      <author>jane@uibreakfast.com (Tim Valishev, Jane Portman)</author>
      <link>https://uibreakfast.com/168-succeeding-at-freemium-with-tim-valishev</link>
      <content:encoded><![CDATA[<p>Should you go freemium? Will it help your SaaS grow, or kill your revenue instead? Our guest today is Tim Valishev, co-founder and CEO of JivoChat. We talk about their many years of growth as a freemium product, how to adopt the right mindset when it comes to your free plan, how to balance free and paid features, how to encourage conversions from free to paid, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.jivochat.com/">JivoChat</a> — Tim's product we're talking about</li><li><a href="https://www.indiehackers.com/interview/bootstrapping-to-7-5mm-by-letting-my-product-speak-for-itself-4784df3837">Bootstrapping to $7.5MM by Letting My Product Speak for Itself</a> — Tim's interview at Indie Hackers</li><li><a href="https://www.zendesk.com/">Zendesk</a>, <a href="https://www.livechat.com/">LiveChat</a>, <a href="https://www.intercom.com/">Intercom</a> — some popular products in the live chat industry</li><li><a href="https://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users">List of countries by number of Internet users</a> — a Wikipedia article</li><li><a href="https://uibreakfast.com/161-managing-product-versions-with-max-seelemann/">Episode 161: Managing Product Versions with Max Seelemann</a></li><li><a href="https://phrase.com/">Phrase</a> — a tool for software localization</li><li><a href="https://uibreakfast.com/157-serving-your-customers-customers-with-adii-pienaar/">Episode 157: Serving Your Customer’s Customers with Adii Pienaar</a></li><li><a href="https://www.facebook.com/timur.valishev">Follow Tim on Facebook</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Encrypt.me. Their Teams Plan is the ideal VPN service for keeping your business secure. Keep your team safe with your own private servers, content filtering, and other key features. Sign up at <a href="https://encrypt.me/uibreakfast">encrypt.me/uibreakfast</a> and save 25% on your initial subscription.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
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      <itunes:title>Episode 168: Succeeding at Freemium with Tim Valishev</itunes:title>
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      <itunes:summary>Should you go freemium? Will it help your SaaS grow, or kill your revenue instead? Our guest today is Tim Valishev, co-founder and CEO of JivoChat. We talk about their many years of growth as a freemium product, how to adopt the right mindset when it comes to your free plan, how to balance free and paid features, how to encourage conversions from free to paid, and much more.</itunes:summary>
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      <title>Episode 167: Designing Effective Presentations with Payman Taei</title>
      <description><![CDATA[<p>Presentations are everywhere: we use them for talks, webinars, investor meetings, and many other occasions. Today our guest is Payman Taei, the founder of Visme. You'll learn the story behind their tool, what makes a good presentation, how to translate your ideas into visuals, and what mistakes to avoid.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.visme.co/">Visme</a> — Payman's product, a tool for designing presentations</li><li><a href="https://www.visme.co/videos/intro-make-information-beautiful-series/">How to Make Information Beautiful</a> — Payman's video series</li><li><a href="https://visme.co/blog/">Visme Blog</a></li><li><a href="https://www.garyvaynerchuk.com/">Gary Vaynerchuk</a>, <a href="https://www.sethgodin.com/">Seth Godin</a> — some of the most inspiring speakers</li><li><a href="https://unsplash.com/">Unsplash</a>, <a href="https://pixabay.com/">Pixabay</a> — popular free image resources</li><li>Use promocode UIBREAKFAST to get 25% off all Visme plans</li><li><a href="https://www.linkedin.com/in/paymantaei/">Follow Payman on LinkedIn</a></li><li>Follow Payman on Twitter: <a href="https://twitter.com/PaymanTaei">@PaymanTaei</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Balsamiq — the most focussed tool for low-fidelity wireframing. Other tools let you fidget with details all day. Balsamiq Wireframes keeps you focused on functionality and copy. Period. With all new desktop apps and collaboration features, Balsamiq has improved a lot since you've last used it… It's time to give it another look! Check it out at <a href="https://balsamiq.com">balsamiq.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sun, 26 Apr 2020 19:28:04 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Payman Taei)</author>
      <link>https://uibreakfast.com/167-designing-effective-presentations-with-payman-taei</link>
      <content:encoded><![CDATA[<p>Presentations are everywhere: we use them for talks, webinars, investor meetings, and many other occasions. Today our guest is Payman Taei, the founder of Visme. You'll learn the story behind their tool, what makes a good presentation, how to translate your ideas into visuals, and what mistakes to avoid.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.visme.co/">Visme</a> — Payman's product, a tool for designing presentations</li><li><a href="https://www.visme.co/videos/intro-make-information-beautiful-series/">How to Make Information Beautiful</a> — Payman's video series</li><li><a href="https://visme.co/blog/">Visme Blog</a></li><li><a href="https://www.garyvaynerchuk.com/">Gary Vaynerchuk</a>, <a href="https://www.sethgodin.com/">Seth Godin</a> — some of the most inspiring speakers</li><li><a href="https://unsplash.com/">Unsplash</a>, <a href="https://pixabay.com/">Pixabay</a> — popular free image resources</li><li>Use promocode UIBREAKFAST to get 25% off all Visme plans</li><li><a href="https://www.linkedin.com/in/paymantaei/">Follow Payman on LinkedIn</a></li><li>Follow Payman on Twitter: <a href="https://twitter.com/PaymanTaei">@PaymanTaei</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Balsamiq — the most focussed tool for low-fidelity wireframing. Other tools let you fidget with details all day. Balsamiq Wireframes keeps you focused on functionality and copy. Period. With all new desktop apps and collaboration features, Balsamiq has improved a lot since you've last used it… It's time to give it another look! Check it out at <a href="https://balsamiq.com">balsamiq.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
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      <itunes:title>Episode 167: Designing Effective Presentations with Payman Taei</itunes:title>
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      <itunes:summary>Presentations are everywhere: we use them for talks, webinars, investor meetings, and many other occasions. Today our guest is Payman Taei, the founder of Visme. You&apos;ll learn the story behind their tool, what makes a good presentation, how to translate your ideas into visuals, and what mistakes to avoid.</itunes:summary>
      <itunes:subtitle>Presentations are everywhere: we use them for talks, webinars, investor meetings, and many other occasions. Today our guest is Payman Taei, the founder of Visme. You&apos;ll learn the story behind their tool, what makes a good presentation, how to translate your ideas into visuals, and what mistakes to avoid.</itunes:subtitle>
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      <title>Episode 166: Continuous Product Validation with Arvid Kahl</title>
      <description><![CDATA[<p>Should you relax once you find that mythical product-market fit? Our guest today is Arvid Kahl, the author of The Bootstrapped Founder blog. You'll learn how to stay in touch with your market, proactively collect customer feedback, overcome technical challenges, and make sure your product remains the best solution for your audience.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://thebootstrappedfounder.com/">The Bootstrapped Founder</a> — Arvid's website</li><li><a href="https://www.feedbackpanda.com/">FeedbackPanda</a> — Arvid's previous product together with Danielle Simpson, now acquired</li><li><a href="https://thebootstrappedfounder.com/continuous-validation/">Continuous Validation: Staying in Touch with Your Market</a> — Arvid's article</li><li><a href="https://www.amazon.com/Farm-Dont-Hunt-Definitive-Customer-ebook/dp/B01BIBY8W0">Farm Don't Hunt</a> — a book by Guy Nirpaz and Fernando Pizarro</li><li><a href="https://www.amazon.com/Customer-Success-Innovative-Companies-Recurring-ebook/dp/B01BWM41GS/">Customer Success</a> — a book by Nick Mehta, Dan Steinman, and Lincoln Murphy</li><li><a href="https://thebootstrappedfounder.com/podcast/">The Bootstrapped Founder Podcast</a> — Arvid's weekly show</li><li><a href="https://thebootstrappedfounder.com/zero-to-sold/">Zero to Sold</a> — Arvid's book (free to read online)</li><li>Follow Arvid on Twitter: <a href="https://twitter.com/arvidkahl">@arvidkahl</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit <a href="https://nusii.com/uibreakfast">nusii.com/uibreakfast</a> for a 30% discount on your first 3 months.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Tue, 21 Apr 2020 17:41:08 +0000</pubDate>
      <author>jane@uibreakfast.com (Arvid Kah, Jane Portman)</author>
      <link>https://uibreakfast.com/166-continuous-product-validation-with-arvid-kahl</link>
      <content:encoded><![CDATA[<p>Should you relax once you find that mythical product-market fit? Our guest today is Arvid Kahl, the author of The Bootstrapped Founder blog. You'll learn how to stay in touch with your market, proactively collect customer feedback, overcome technical challenges, and make sure your product remains the best solution for your audience.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://thebootstrappedfounder.com/">The Bootstrapped Founder</a> — Arvid's website</li><li><a href="https://www.feedbackpanda.com/">FeedbackPanda</a> — Arvid's previous product together with Danielle Simpson, now acquired</li><li><a href="https://thebootstrappedfounder.com/continuous-validation/">Continuous Validation: Staying in Touch with Your Market</a> — Arvid's article</li><li><a href="https://www.amazon.com/Farm-Dont-Hunt-Definitive-Customer-ebook/dp/B01BIBY8W0">Farm Don't Hunt</a> — a book by Guy Nirpaz and Fernando Pizarro</li><li><a href="https://www.amazon.com/Customer-Success-Innovative-Companies-Recurring-ebook/dp/B01BWM41GS/">Customer Success</a> — a book by Nick Mehta, Dan Steinman, and Lincoln Murphy</li><li><a href="https://thebootstrappedfounder.com/podcast/">The Bootstrapped Founder Podcast</a> — Arvid's weekly show</li><li><a href="https://thebootstrappedfounder.com/zero-to-sold/">Zero to Sold</a> — Arvid's book (free to read online)</li><li>Follow Arvid on Twitter: <a href="https://twitter.com/arvidkahl">@arvidkahl</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit <a href="https://nusii.com/uibreakfast">nusii.com/uibreakfast</a> for a 30% discount on your first 3 months.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 166: Continuous Product Validation with Arvid Kahl</itunes:title>
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      <itunes:summary>Should you relax once you find that mythical product-market fit? Our guest today is Arvid Kahl, the author of The Bootstrapped Founder blog. You&apos;ll learn how to stay in touch with your market, proactively collect customer feedback, overcome technical challenges, and make sure your product remains the best solution for your audience.</itunes:summary>
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      <title>Episode 165: Designing Event Experiences with Paul Campbell</title>
      <description><![CDATA[<p>What makes a great live event? What makes a great remote event? Our guest today is Paul Campbell, co-founder and CEO of Tito. The recent crisis nearly threw them out of business, but they didn't give up and built a new live-streaming platform. You'll learn about Paul's journey, what spectacular event experience means for him, and how to navigate the organizational constraints while staying true to your values.</p><p><i>Download the MP3 audio file:</i> <a href="XX">right-click here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://ti.to/">Tito</a> — Paul's product</li><li><a href="https://vito.community/">Vito</a> — Paul's new platform for live-streaming online events and growing communities</li><li><a href="http://2012.funconf.com/">Funconf</a>, <a href="https://2018.ull.ie/">Úll</a> — conferences organized by Paul and his team</li><li><a href="https://www.eventbrite.com/">Eventbrite</a> — another ticketing tool</li><li><a href="https://ti.to/about">Tito's values</a></li><li><a href="https://userlist.com/about-us/">Userlist's values</a></li><li><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone-ebook/dp/B005JZD3B4/">Start With Why</a> — a book by Simon Sinek</li><li><a href="https://www.amazon.com/Art-Gathering-Transformative-Meetings-Experiences-ebook/dp/B079C9WN5W">The Art of Gathering</a> — a book by Priya Parker</li><li>Follow Paul on Twitter: <a href="https://twitter.com/paulca">@paulca</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit <a href="https://nusii.com/uibreakfast">nusii.com/uibreakfast</a> for a 30% discount on your first 3 months.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sun, 12 Apr 2020 16:18:10 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Paul Campbell)</author>
      <link>https://uibreakfast.com/165-designing-event-experiences-with-paul-campbell</link>
      <content:encoded><![CDATA[<p>What makes a great live event? What makes a great remote event? Our guest today is Paul Campbell, co-founder and CEO of Tito. The recent crisis nearly threw them out of business, but they didn't give up and built a new live-streaming platform. You'll learn about Paul's journey, what spectacular event experience means for him, and how to navigate the organizational constraints while staying true to your values.</p><p><i>Download the MP3 audio file:</i> <a href="XX">right-click here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://ti.to/">Tito</a> — Paul's product</li><li><a href="https://vito.community/">Vito</a> — Paul's new platform for live-streaming online events and growing communities</li><li><a href="http://2012.funconf.com/">Funconf</a>, <a href="https://2018.ull.ie/">Úll</a> — conferences organized by Paul and his team</li><li><a href="https://www.eventbrite.com/">Eventbrite</a> — another ticketing tool</li><li><a href="https://ti.to/about">Tito's values</a></li><li><a href="https://userlist.com/about-us/">Userlist's values</a></li><li><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone-ebook/dp/B005JZD3B4/">Start With Why</a> — a book by Simon Sinek</li><li><a href="https://www.amazon.com/Art-Gathering-Transformative-Meetings-Experiences-ebook/dp/B079C9WN5W">The Art of Gathering</a> — a book by Priya Parker</li><li>Follow Paul on Twitter: <a href="https://twitter.com/paulca">@paulca</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit <a href="https://nusii.com/uibreakfast">nusii.com/uibreakfast</a> for a 30% discount on your first 3 months.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
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      <itunes:title>Episode 165: Designing Event Experiences with Paul Campbell</itunes:title>
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      <itunes:summary>What makes a great live event? What makes a great remote event? Our guest today is Paul Campbell, co-founder and CEO of Tito. The recent crisis nearly threw them out of business, but they didn&apos;t give up and built a new live-streaming platform. You&apos;ll learn about Paul&apos;s journey, what spectacular event experience means for him, and how to navigate the organizational constraints while staying true to your values.</itunes:summary>
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      <title>Episode 164: Enterprise Product Design with Rakesh Patwari</title>
      <description><![CDATA[<p>How are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You'll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field.</p><p><i>Download the MP3 audio file:</i> <a href="XX">right-click here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.salesforce.com/">Salesforce</a> — Rakesh's current place of work</li><li><a href="https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca">What is Jobs to be Done (JTBD)?</a> — an article by Alan Klement</li><li><a href="https://en.wikipedia.org/wiki/G._K._Chesterton#Chesterton's_fence">Chesterton's fence</a> — a principle that reforms should not be made until you understand the reasoning behind the existing state of affairs</li><li><a href="https://personalmba.com/galls-law/">Gall's law</a> — states that all working complex systems evolved from simpler systems</li><li><a href="https://uibreakfast.com/80-design-systems-engineering-james-stone/">Episode 80: Design Systems Engineering with James Stone</a></li><li><a href="https://rakeshpatwari.design/">Rakesh's website</a></li><li><a href="https://www.linkedin.com/in/rakeshpatwari/">Follow Rakesh on LinkedIn</a></li><li>Follow Rakesh on Twitter: <a href="https://twitter.com/rakeshpatwari">@rakeshpatwari</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit <a href="https://nusii.com/uibreakfast">nusii.com/uibreakfast</a> for a 30% discount on your first 3 months.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sun, 5 Apr 2020 14:41:26 +0000</pubDate>
      <author>jane@uibreakfast.com (Rakesh Patwari, Jane Portman)</author>
      <link>https://uibreakfast.com/164-enterprise-product-design-with-rakesh-patwari</link>
      <content:encoded><![CDATA[<p>How are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You'll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field.</p><p><i>Download the MP3 audio file:</i> <a href="XX">right-click here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.salesforce.com/">Salesforce</a> — Rakesh's current place of work</li><li><a href="https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca">What is Jobs to be Done (JTBD)?</a> — an article by Alan Klement</li><li><a href="https://en.wikipedia.org/wiki/G._K._Chesterton#Chesterton's_fence">Chesterton's fence</a> — a principle that reforms should not be made until you understand the reasoning behind the existing state of affairs</li><li><a href="https://personalmba.com/galls-law/">Gall's law</a> — states that all working complex systems evolved from simpler systems</li><li><a href="https://uibreakfast.com/80-design-systems-engineering-james-stone/">Episode 80: Design Systems Engineering with James Stone</a></li><li><a href="https://rakeshpatwari.design/">Rakesh's website</a></li><li><a href="https://www.linkedin.com/in/rakeshpatwari/">Follow Rakesh on LinkedIn</a></li><li>Follow Rakesh on Twitter: <a href="https://twitter.com/rakeshpatwari">@rakeshpatwari</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit <a href="https://nusii.com/uibreakfast">nusii.com/uibreakfast</a> for a 30% discount on your first 3 months.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 164: Enterprise Product Design with Rakesh Patwari</itunes:title>
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      <itunes:summary>How are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You&apos;ll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field.</itunes:summary>
      <itunes:subtitle>How are the most successful enterprise products designed? Is the process any different from consumer applications? Our guest today is Rakesh Patwari, director of product design at Salesforce and a design educator. You&apos;ll learn how the enterprise ecosystem works, how to approach complex products with the right mindset, and how to pursue a career in this field.</itunes:subtitle>
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      <title>Episode 163: Building Communities with Courtland Allen</title>
      <description><![CDATA[<p>Why do some online communities thrive, and the others fizzle out? What is the secret sauce? Our guest today is the awesome Courtland Allen, the founder of Indie Hackers. You'll learn how to start a community from scratch, choose the right format, handle the mechanics, make it safe, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.indiehackers.com/">Indie Hackers</a> — the famous online community we're talking about</li><li><a href="https://37signals.com/manifesto">The 37 signals Manifesto</a> — Basecamp's original site from 1999</li><li><a href="https://www.indiehackers.com/blog/acquired-by-stripe">Acquired by Stripe!</a> — a blog post from 2017 about IH acquired by Stripe</li><li><a href="https://slack.com">Slack</a>, <a href="https://telegram.org/">Telegram</a>, <a href="https://www.whatsapp.com/">WhatsApp</a> — good platforms for starting a community as a chatroom</li><li><a href="https://www.discourse.org/">Discourse</a> — popular forum software</li><li><a href="https://nomadlist.com/">Nomad List</a>, <a href="https://news.ycombinator.com/">Hacker News</a>, <a href="https://dev.to/">DEV</a> — popular communities that inspired IH</li><li><a href="https://www.indiehackers.com/podcast/145-jane-portman-of-userlist">The Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist</a> — Jane's interview on Indie Hackers</li><li><a href="https://www.indiehackers.com/podcast">The Indie Hackers Podcast</a></li><li><a href="https://www.indiehackers.com/start">Start Here</a> — a guide for new users at Indie Hackers</li><li>Follow Courtland on Twitter: <a href="https://twitter.com/csallen">@csallen</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit <a href="https://nusii.com/uibreakfast">nusii.com/uibreakfast</a> for a 30% discount on your first 3 months.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Mon, 30 Mar 2020 13:51:48 +0000</pubDate>
      <author>jane@uibreakfast.com (Courtland Allen, Jane Portman)</author>
      <link>https://uibreakfast.com/163-building-communities-with-courtland-allen</link>
      <content:encoded><![CDATA[<p>Why do some online communities thrive, and the others fizzle out? What is the secret sauce? Our guest today is the awesome Courtland Allen, the founder of Indie Hackers. You'll learn how to start a community from scratch, choose the right format, handle the mechanics, make it safe, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.indiehackers.com/">Indie Hackers</a> — the famous online community we're talking about</li><li><a href="https://37signals.com/manifesto">The 37 signals Manifesto</a> — Basecamp's original site from 1999</li><li><a href="https://www.indiehackers.com/blog/acquired-by-stripe">Acquired by Stripe!</a> — a blog post from 2017 about IH acquired by Stripe</li><li><a href="https://slack.com">Slack</a>, <a href="https://telegram.org/">Telegram</a>, <a href="https://www.whatsapp.com/">WhatsApp</a> — good platforms for starting a community as a chatroom</li><li><a href="https://www.discourse.org/">Discourse</a> — popular forum software</li><li><a href="https://nomadlist.com/">Nomad List</a>, <a href="https://news.ycombinator.com/">Hacker News</a>, <a href="https://dev.to/">DEV</a> — popular communities that inspired IH</li><li><a href="https://www.indiehackers.com/podcast/145-jane-portman-of-userlist">The Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist</a> — Jane's interview on Indie Hackers</li><li><a href="https://www.indiehackers.com/podcast">The Indie Hackers Podcast</a></li><li><a href="https://www.indiehackers.com/start">Start Here</a> — a guide for new users at Indie Hackers</li><li>Follow Courtland on Twitter: <a href="https://twitter.com/csallen">@csallen</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit <a href="https://nusii.com/uibreakfast">nusii.com/uibreakfast</a> for a 30% discount on your first 3 months.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 163: Building Communities with Courtland Allen</itunes:title>
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      <title>Episode 162: Designing for Behavior Change with Amy Bucher</title>
      <description><![CDATA[<p>How do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/">Engaged</a> — Amy's new book on behavior change (also available <a href="https://www.amazon.com/Engaged-Designing-Behavior-Amy-Bucher-ebook/dp/B084WPQNRR">on Amazon</a>)</li><li><a href="https://madpow.com/">Mad*Pow</a> — Amy's place of work, a "purpose-driven agency"</li><li><a href="https://www.amazon.com/SuperBetter-Revolutionary-Approach-Stronger-Resilient-ebook/dp/B00TY3ZPYA">SuperBetter</a> — a book by Jane McGonigal</li><li><a href="https://www.laterlifetraining.co.uk/com-b-behaviour-change-model-mitchie-et-al-2011/">The COM-B Behavior Change Model</a></li><li><a href="https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B01N5AX61W/">Atomic Habits</a> — a book by James Clear</li><li><a href="https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca">What is Jobs to Be Done (JTBD)?</a></li><li><a href="https://uibreakfast.com/151-powerful-case-studies-with-joel-klettke/">Episode 151: Powerful Case Studies with Joel Klettke</a></li><li><a href="https://en.wikipedia.org/wiki/Participatory_design">Participatory design</a> — a Wikipedia article</li><li><a href="https://en.wikipedia.org/wiki/Motivational_interviewing">Motivational interviewing</a> — a Wikipedia article</li><li><a href="https://www.amazon.com/Why-We-What-Understanding-Self-Motivation/dp/B07XQ98NF8/">Why We Do What We Do</a> — a book by Edward L. Deci with Richard Flaste</li><li><a href="http://amybphd.com">Amy's personal website</a></li><li>Use promocode UIBREAKFAST to get 15% off Amy's book, <a href="https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/">Engaged</a></li><li>Follow Amy on Twitter: <a href="https://twitter.com/amybphd">@amybphd</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Tue, 24 Mar 2020 11:03:51 +0000</pubDate>
      <author>jane@uibreakfast.com (Amy Bucher, Jane Portman)</author>
      <link>https://uibreakfast.com/162-designing-for-behavior-change-with-amy-bucher</link>
      <content:encoded><![CDATA[<p>How do you design a product that truly changes people's lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You'll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/">Engaged</a> — Amy's new book on behavior change (also available <a href="https://www.amazon.com/Engaged-Designing-Behavior-Amy-Bucher-ebook/dp/B084WPQNRR">on Amazon</a>)</li><li><a href="https://madpow.com/">Mad*Pow</a> — Amy's place of work, a "purpose-driven agency"</li><li><a href="https://www.amazon.com/SuperBetter-Revolutionary-Approach-Stronger-Resilient-ebook/dp/B00TY3ZPYA">SuperBetter</a> — a book by Jane McGonigal</li><li><a href="https://www.laterlifetraining.co.uk/com-b-behaviour-change-model-mitchie-et-al-2011/">The COM-B Behavior Change Model</a></li><li><a href="https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B01N5AX61W/">Atomic Habits</a> — a book by James Clear</li><li><a href="https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca">What is Jobs to Be Done (JTBD)?</a></li><li><a href="https://uibreakfast.com/151-powerful-case-studies-with-joel-klettke/">Episode 151: Powerful Case Studies with Joel Klettke</a></li><li><a href="https://en.wikipedia.org/wiki/Participatory_design">Participatory design</a> — a Wikipedia article</li><li><a href="https://en.wikipedia.org/wiki/Motivational_interviewing">Motivational interviewing</a> — a Wikipedia article</li><li><a href="https://www.amazon.com/Why-We-What-Understanding-Self-Motivation/dp/B07XQ98NF8/">Why We Do What We Do</a> — a book by Edward L. Deci with Richard Flaste</li><li><a href="http://amybphd.com">Amy's personal website</a></li><li>Use promocode UIBREAKFAST to get 15% off Amy's book, <a href="https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/">Engaged</a></li><li>Follow Amy on Twitter: <a href="https://twitter.com/amybphd">@amybphd</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at <a href="https://userlist.com">userlist.com</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 162: Designing for Behavior Change with Amy Bucher</itunes:title>
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      <itunes:summary>How do you design a product that truly changes people’s lives? Our guest today is Amy Bucher — a UX specialist focusing on behavior-change design, and the author of Engaged. You’ll learn about the core principles of behavior-change design, how to help users achieve their goals, how accountability works, and how to craft an engaging and motivating product experience.</itunes:summary>
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      <title>Episode 161: Managing Product Versions with Max Seelemann</title>
      <description><![CDATA[<p>Today we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://ulysses.app/">Ulysses</a> — the writing app we're talking about</li><li><a href="https://ulysses.app/blog/2019/09/ulysses-18/">Ulysses 18</a> — one of the latest announcement examples (find more announcements <a href="https://ulysses.app/blog/category/announcing/">here</a>)</li><li><a href="https://en.wikipedia.org/wiki/Markdown">Markdown</a> — a lightweight markup language for editing text online</li><li><a href="https://uibreakfast.com/59-international-ux-joe-leech/">Episode 59: International UX with Joe Leech</a></li><li>Download <a href="https://ulysses.app/press">Ulysses Press Kit</a></li><li><a href="https://ulysses.app/promo/uibreakfast">Sign up using this link</a> and get your first 3 months of Ulysses free</li><li>Drop Max a line at <a href="mailto:max@ulysses.app">max@ulysses.app</a></li><li>Follow Max on Twitter: <a href="https://twitter.com/macguru17">@macguru17</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit <a href="https://nusii.com/uibreakfast">nusii.com/uibreakfast</a> for a 30% discount on your first 3 months.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Wed, 18 Mar 2020 07:35:44 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Max Seelemann)</author>
      <link>https://uibreakfast.com/161-managing-product-versions-with-max-seelemann</link>
      <content:encoded><![CDATA[<p>Today we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://ulysses.app/">Ulysses</a> — the writing app we're talking about</li><li><a href="https://ulysses.app/blog/2019/09/ulysses-18/">Ulysses 18</a> — one of the latest announcement examples (find more announcements <a href="https://ulysses.app/blog/category/announcing/">here</a>)</li><li><a href="https://en.wikipedia.org/wiki/Markdown">Markdown</a> — a lightweight markup language for editing text online</li><li><a href="https://uibreakfast.com/59-international-ux-joe-leech/">Episode 59: International UX with Joe Leech</a></li><li>Download <a href="https://ulysses.app/press">Ulysses Press Kit</a></li><li><a href="https://ulysses.app/promo/uibreakfast">Sign up using this link</a> and get your first 3 months of Ulysses free</li><li>Drop Max a line at <a href="mailto:max@ulysses.app">max@ulysses.app</a></li><li>Follow Max on Twitter: <a href="https://twitter.com/macguru17">@macguru17</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit <a href="https://nusii.com/uibreakfast">nusii.com/uibreakfast</a> for a 30% discount on your first 3 months.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 161: Managing Product Versions with Max Seelemann</itunes:title>
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      <itunes:summary>Today we talk about the &quot;hidden&quot; infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.</itunes:summary>
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      <title>Episode 160: Engaging Older Adults with Judy Dressner</title>
      <description><![CDATA[<p>Today we're taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You'll learn what challenges the senior citizens face when interacting with the world, and how software can help.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://en.wikipedia.org/wiki/Occupational_therapy">Occupational therapy</a> — a Wikipedia article</li><li><a href="http://podcast.diamandis.com/">Exponential Wisdom</a> — a podcast by Peter Diamandis</li><li><a href="https://peterattiamd.com/podcast/">The Drive</a> — a podcast by Peter Attia</li><li><a href="https://www.linkedin.com/in/judy-dressner-67425595/">Follow Judy on LinkedIn</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at <a href="https://www.podcastmotor.com/?utm_source=uibreakfast&utm_medium=podcast">podcastmotor.com</a>, and mention UIBREAKFAST to get $50 off your first order.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 6 Mar 2020 17:42:28 +0000</pubDate>
      <author>jane@uibreakfast.com (Judy Dressner, Jane Portman)</author>
      <link>https://uibreakfast.com/160-engaging-older-adults-with-judy-dressner</link>
      <content:encoded><![CDATA[<p>Today we're taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You'll learn what challenges the senior citizens face when interacting with the world, and how software can help.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://en.wikipedia.org/wiki/Occupational_therapy">Occupational therapy</a> — a Wikipedia article</li><li><a href="http://podcast.diamandis.com/">Exponential Wisdom</a> — a podcast by Peter Diamandis</li><li><a href="https://peterattiamd.com/podcast/">The Drive</a> — a podcast by Peter Attia</li><li><a href="https://www.linkedin.com/in/judy-dressner-67425595/">Follow Judy on LinkedIn</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at <a href="https://www.podcastmotor.com/?utm_source=uibreakfast&utm_medium=podcast">podcastmotor.com</a>, and mention UIBREAKFAST to get $50 off your first order.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 160: Engaging Older Adults with Judy Dressner</itunes:title>
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      <itunes:summary>Today we&apos;re taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You&apos;ll learn what challenges the senior citizens face when interacting with the world, and how software can help.</itunes:summary>
      <itunes:subtitle>Today we&apos;re taking a look at another industry where design can make a difference — products for older adults. Our guest is Dr. Judy Dressner, specializing in occupational therapy and gerontology. You&apos;ll learn what challenges the senior citizens face when interacting with the world, and how software can help.</itunes:subtitle>
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      <title>Episode 159: Designing for Analytics with Brian O&apos;Neill</title>
      <description><![CDATA[<p>Why are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O'Neil, founder & principal of Designing for Analytics. You'll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn't go after fancy diagrams, and why "removing everything" isn't always your best strategy.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://designingforanalytics.com/">Designing for Analytics</a> — Brian's company</li><li><a href="https://designingforanalytics.com/resources/c-e-d-ux-framework-for-advanced-analytics/">The CED Design Framework for Integrating Advanced Analytics into Decision Support Software</a> — Brian's article</li><li><a href="https://www.amazon.com/Information-Dashboard-Design-Effective-Communication/dp/0596100167">Information Dashboard Design</a> — a book by Stephen Few</li><li><a href="https://www.amazon.com/How-Charts-Lie-Getting-Information-ebook-dp-B07P88R6DW/dp/B07P88R6DW/">How Charts Lie</a> — a book by Alberto Cairo</li><li><a href="https://www.amazon.com/gp/product/B01BO6QM9Q/">Good Charts</a> — a book by Scott Berinato</li><li><a href="https://d3js.org/">D3.js</a> — the most popular data visualization library</li><li>Get Brian's <a href="https://designingforanalytics.com/guide">free self-assessment guide</a></li><li><a href="https://designingforanalytics.com/podcast-subscribe/">Experiencing Data</a> — Brian's podcast</li><li>Drop Brian a line at <a href="mailto:brian@designingforanalytics.com">brian@designingforanalytics.com</a></li><li>Follow Brian on Twitter: <a href="https://twitter.com/rhythmspice">@rhythmspice</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at <a href="https://www.podcastmotor.com/?utm_source=uibreakfast&utm_medium=podcast">podcastmotor.com</a>, and mention UIBREAKFAST to get $50 off your first order.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 29 Feb 2020 15:10:22 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Brian O&apos;Neill)</author>
      <link>https://uibreakfast.com/159-designing-for-analytics-with-brian-oneill</link>
      <content:encoded><![CDATA[<p>Why are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O'Neil, founder & principal of Designing for Analytics. You'll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn't go after fancy diagrams, and why "removing everything" isn't always your best strategy.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://designingforanalytics.com/">Designing for Analytics</a> — Brian's company</li><li><a href="https://designingforanalytics.com/resources/c-e-d-ux-framework-for-advanced-analytics/">The CED Design Framework for Integrating Advanced Analytics into Decision Support Software</a> — Brian's article</li><li><a href="https://www.amazon.com/Information-Dashboard-Design-Effective-Communication/dp/0596100167">Information Dashboard Design</a> — a book by Stephen Few</li><li><a href="https://www.amazon.com/How-Charts-Lie-Getting-Information-ebook-dp-B07P88R6DW/dp/B07P88R6DW/">How Charts Lie</a> — a book by Alberto Cairo</li><li><a href="https://www.amazon.com/gp/product/B01BO6QM9Q/">Good Charts</a> — a book by Scott Berinato</li><li><a href="https://d3js.org/">D3.js</a> — the most popular data visualization library</li><li>Get Brian's <a href="https://designingforanalytics.com/guide">free self-assessment guide</a></li><li><a href="https://designingforanalytics.com/podcast-subscribe/">Experiencing Data</a> — Brian's podcast</li><li>Drop Brian a line at <a href="mailto:brian@designingforanalytics.com">brian@designingforanalytics.com</a></li><li>Follow Brian on Twitter: <a href="https://twitter.com/rhythmspice">@rhythmspice</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Podcast Motor — a podcast editing service for busy professionals. You just show up and record great content, and they handle the rest: audio editing, shownotes, publishing, promotion, and much more. Check them out at <a href="https://www.podcastmotor.com/?utm_source=uibreakfast&utm_medium=podcast">podcastmotor.com</a>, and mention UIBREAKFAST to get $50 off your first order.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 159: Designing for Analytics with Brian O&apos;Neill</itunes:title>
      <itunes:author>Jane Portman, Brian O&apos;Neill</itunes:author>
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      <itunes:summary>Why are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O&apos;Neil, founder &amp; principal of Designing for Analytics. You&apos;ll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn&apos;t go after fancy diagrams, and why &quot;removing everything&quot; isn&apos;t always your best strategy.</itunes:summary>
      <itunes:subtitle>Why are some dashboards so meaningless? How can you make information helpful? Today our guest is Brian O&apos;Neil, founder &amp; principal of Designing for Analytics. You&apos;ll learn how to approach data visualization thoughtfully, how to help users make their decisions, why you shouldn&apos;t go after fancy diagrams, and why &quot;removing everything&quot; isn&apos;t always your best strategy.</itunes:subtitle>
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      <title>Episode 158: Digital Security with Michael Buckbee</title>
      <description><![CDATA[<p>What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://expeditedsecurity.com/">Expedited Security</a>, <a href="https://expeditedsecurity.com/expedited-waf/">Expedited WAF</a> — Michael's products</li><li><a href="https://en.wikipedia.org/wiki/Transport_Layer_Security">Transport Layer Security</a> — a Wikipedia article on TLS/SSL</li><li><a href="https://en.wikipedia.org/wiki/Penetration_test">Penetration test</a> — a method for evaluating security</li><li><a href="https://en.wikipedia.org/wiki/California_Consumer_Privacy_Act">California Consumer Privacy Act</a> — the new privacy bill alongside GPDR</li><li><a href="https://owasp.org/www-project-top-ten/">OWASP Top Ten</a> — a globally recognized list of top web application security risks</li><li><a href="https://letsencrypt.org/">Let's Encrypt</a> — free SSL/TLS certificates</li><li><a href="https://en.wikipedia.org/wiki/Public-key_cryptography">Public-key cryptography</a> — a cryptographic system that uses public keys and private keys</li><li><a href="https://encrypt.me/">Encrypt.me</a> — a VPN service</li><li><a href="https://www.trailofbits.com/research-and-development/algo/">Algo VPN</a> — a free tool by Trail of Bits for setting up your own VPN</li><li><a href="https://en.wikipedia.org/wiki/Responsible_disclosure">Responsible disclosure</a> — a model for disclosing vulnerabilities</li><li>Follow Michael on Twitter: <a href="https://twitter.com/mbuckbee">@mbuckbee</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 20 Feb 2020 22:58:34 +0000</pubDate>
      <author>jane@uibreakfast.com (Michael Buckbee, Jane Portman)</author>
      <link>https://uibreakfast.com/158-digital-security-with-michael-buckbee</link>
      <content:encoded><![CDATA[<p>What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://expeditedsecurity.com/">Expedited Security</a>, <a href="https://expeditedsecurity.com/expedited-waf/">Expedited WAF</a> — Michael's products</li><li><a href="https://en.wikipedia.org/wiki/Transport_Layer_Security">Transport Layer Security</a> — a Wikipedia article on TLS/SSL</li><li><a href="https://en.wikipedia.org/wiki/Penetration_test">Penetration test</a> — a method for evaluating security</li><li><a href="https://en.wikipedia.org/wiki/California_Consumer_Privacy_Act">California Consumer Privacy Act</a> — the new privacy bill alongside GPDR</li><li><a href="https://owasp.org/www-project-top-ten/">OWASP Top Ten</a> — a globally recognized list of top web application security risks</li><li><a href="https://letsencrypt.org/">Let's Encrypt</a> — free SSL/TLS certificates</li><li><a href="https://en.wikipedia.org/wiki/Public-key_cryptography">Public-key cryptography</a> — a cryptographic system that uses public keys and private keys</li><li><a href="https://encrypt.me/">Encrypt.me</a> — a VPN service</li><li><a href="https://www.trailofbits.com/research-and-development/algo/">Algo VPN</a> — a free tool by Trail of Bits for setting up your own VPN</li><li><a href="https://en.wikipedia.org/wiki/Responsible_disclosure">Responsible disclosure</a> — a model for disclosing vulnerabilities</li><li>Follow Michael on Twitter: <a href="https://twitter.com/mbuckbee">@mbuckbee</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 158: Digital Security with Michael Buckbee</itunes:title>
      <itunes:author>Michael Buckbee, Jane Portman</itunes:author>
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      <itunes:summary>What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.</itunes:summary>
      <itunes:subtitle>What do we need to know about digital security as website owners and SaaS founders? Our guest today is Michael Buckbee, the founder of Expedited Security. We talk about different aspects of security online: top risks, TLS/SSL, encryption, VPNs, bug bounties, and much more.</itunes:subtitle>
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      <title>Episode 157: Serving Your Customer&apos;s Customers with Adii Pienaar</title>
      <description><![CDATA[<p>What are the implications of building software that interacts with your customer's customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.campaignmonitor.com/products/cm-commerce/">CM Commerce</a> (previously Conversio) — Adii's latest product, acquired by Campaign Monitor</li><li><a href="https://woocommerce.com/">WooCommerce</a> — Adii's previous product</li><li><a href="https://userlist.com">Userlist</a> — Jane's product</li><li><a href="https://www.amazon.com/dp/B07Z7PN9DJ">Motion</a> — Adii's poetry book</li><li><a href="https://adii.me/">Adii's personal website</a></li><li>Follow Adii on Twitter: <a href="https://twitter.com/adii">@adii</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 15 Feb 2020 03:15:17 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Adii Pienaar)</author>
      <link>https://uibreakfast.com/157-serving-your-customers-customers-with-adii-pienaar</link>
      <content:encoded><![CDATA[<p>What are the implications of building software that interacts with your customer's customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.campaignmonitor.com/products/cm-commerce/">CM Commerce</a> (previously Conversio) — Adii's latest product, acquired by Campaign Monitor</li><li><a href="https://woocommerce.com/">WooCommerce</a> — Adii's previous product</li><li><a href="https://userlist.com">Userlist</a> — Jane's product</li><li><a href="https://www.amazon.com/dp/B07Z7PN9DJ">Motion</a> — Adii's poetry book</li><li><a href="https://adii.me/">Adii's personal website</a></li><li>Follow Adii on Twitter: <a href="https://twitter.com/adii">@adii</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 157: Serving Your Customer&apos;s Customers with Adii Pienaar</itunes:title>
      <itunes:author>Jane Portman, Adii Pienaar</itunes:author>
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      <itunes:subtitle>What are the implications of building software that interacts with your customer&apos;s customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.</itunes:subtitle>
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      <title>Episode 156: Ethical Cold Email with Mike Taber</title>
      <description><![CDATA[<p>Today we're talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You'll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://bluetick.io/">Bluetick.io</a> — Mike's follow-up tool we're talking about</li><li><a href="https://www.startupsfortherestofus.com/">Startups For the Rest of Us</a>, <a href="https://microconf.com/">MicroConf</a> — projects co-founded by Mike and Rob Walling</li><li><a href="https://www.startupsfortherestofus.com/episodes/episode-448-lets-talk-about-bluetick">Episode 448</a>, <a href="https://www.startupsfortherestofus.com/episodes/episode-461-doubling-down-on-bluetick">Episode 461</a>, <a href="https://www.startupsfortherestofus.com/episodes/episode-481-a-bluetick-update-from-mike-taber">Episode 481</a> — some of the episodes at Startups For the Rest of Us where Mike and Rob talk about Bluetick</li><li>Mention UIBREAKFAST at <a href="mailto:support@bluetick.io">support@bluetick.io</a> after signing up to get a special bonus from Mike</li><li>Follow Mike on Twitter: <a href="https://twitter.com/SingleFounder">@SingleFounder</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 6 Feb 2020 09:46:02 +0000</pubDate>
      <author>jane@uibreakfast.com (Mike Taber, Jane Portman)</author>
      <link>https://uibreakfast.com/156-ethical-cold-email-with-mike-taber/</link>
      <content:encoded><![CDATA[<p>Today we're talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You'll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://bluetick.io/">Bluetick.io</a> — Mike's follow-up tool we're talking about</li><li><a href="https://www.startupsfortherestofus.com/">Startups For the Rest of Us</a>, <a href="https://microconf.com/">MicroConf</a> — projects co-founded by Mike and Rob Walling</li><li><a href="https://www.startupsfortherestofus.com/episodes/episode-448-lets-talk-about-bluetick">Episode 448</a>, <a href="https://www.startupsfortherestofus.com/episodes/episode-461-doubling-down-on-bluetick">Episode 461</a>, <a href="https://www.startupsfortherestofus.com/episodes/episode-481-a-bluetick-update-from-mike-taber">Episode 481</a> — some of the episodes at Startups For the Rest of Us where Mike and Rob talk about Bluetick</li><li>Mention UIBREAKFAST at <a href="mailto:support@bluetick.io">support@bluetick.io</a> after signing up to get a special bonus from Mike</li><li>Follow Mike on Twitter: <a href="https://twitter.com/SingleFounder">@SingleFounder</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 156: Ethical Cold Email with Mike Taber</itunes:title>
      <itunes:author>Mike Taber, Jane Portman</itunes:author>
      <itunes:duration>00:27:36</itunes:duration>
      <itunes:summary>Today we&apos;re talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You&apos;ll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.</itunes:summary>
      <itunes:subtitle>Today we&apos;re talking about the sensitive industry of email outreach. Our guest is Mike Taber, the founder of Bluetick (as well as co-founder of MicroConf and Startups For the Rest of Us). You&apos;ll learn about the challenges of the email industry, differences between cold and warm outreach, what makes a perfect email, and how to make sure that your software is used as intended.</itunes:subtitle>
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      <title>Episode 155: Writing Microcopy with Yael Ben-David</title>
      <description><![CDATA[<p>No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://medium.com/@yaelbendavid">Yael's blog on Medium</a></li><li><a href="https://uibreakfast.com/134-ux-writing-with-yuval-keshtcher/">Episode 134: UX Writing with Yuval Keshtcher</a></li><li><a href="https://medium.com/@yaelbendavid/transcript-of-the-interview-i-never-had-95fce43a6277">Transcript of the interview I never had</a> — Yael's article that inspired this episode</li><li><a href="https://medium.com/@jsaito">John Saito</a> — a famous UX writer at Dropbox</li><li><a href="https://styleguide.mailchimp.com/">Mailchimp Content Style Guide</a></li><li><a href="https://www.amazon.com/Microcopy-Complete-Guide-Kinneret-Yifrah/dp/B07N1RD7W6">Microcopy: The Complete Guide</a> — a book by Kinneret Yifrah</li><li><a href="https://slackhq.com/one-voice-many-hands">One voice, many hands</a> — an article by Slack team</li><li><a href="https://www.amazon.com/Content-Design-Sarah-Richards-ebook-dp-B0785BCTTS/dp/B0785BCTTS">Content Design</a> — a book by Sarah Richards (she coined the term)</li><li><a href="https://www.amazon.com/Man-Who-Lied-His-Laptop-ebook/dp/B003YUC7BI">The Man Who Lied to His Laptop</a> — a book by Clifford Nass and Corina Yen</li><li><a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability-ebook/dp/B00HJUBRPG">Don't Make Me Think</a> — a timeless book by Steve Krug</li><li><a href="https://www.amazon.com/Letting-Go-Words-Interactive-Technologies-ebook/dp/B008HOJHDM">Letting Go of the Words</a> — a book by Ginny Redish</li><li><a href="https://www.amazon.com/Conversational-Design-Erika-Hall/dp/1937557677">Conversational Design</a> — a book by Erica Hall</li><li>Follow Yael on Twitter: <a href="https://twitter.com/YaelBenDavid">@YaelBenDavid</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Tue, 21 Jan 2020 18:03:03 +0000</pubDate>
      <author>jane@uibreakfast.com (Yael Ben-David, Jane Portman)</author>
      <link>https://uibreakfast.com/155-writing-microcopy-with-yael-ben-david/</link>
      <content:encoded><![CDATA[<p>No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://medium.com/@yaelbendavid">Yael's blog on Medium</a></li><li><a href="https://uibreakfast.com/134-ux-writing-with-yuval-keshtcher/">Episode 134: UX Writing with Yuval Keshtcher</a></li><li><a href="https://medium.com/@yaelbendavid/transcript-of-the-interview-i-never-had-95fce43a6277">Transcript of the interview I never had</a> — Yael's article that inspired this episode</li><li><a href="https://medium.com/@jsaito">John Saito</a> — a famous UX writer at Dropbox</li><li><a href="https://styleguide.mailchimp.com/">Mailchimp Content Style Guide</a></li><li><a href="https://www.amazon.com/Microcopy-Complete-Guide-Kinneret-Yifrah/dp/B07N1RD7W6">Microcopy: The Complete Guide</a> — a book by Kinneret Yifrah</li><li><a href="https://slackhq.com/one-voice-many-hands">One voice, many hands</a> — an article by Slack team</li><li><a href="https://www.amazon.com/Content-Design-Sarah-Richards-ebook-dp-B0785BCTTS/dp/B0785BCTTS">Content Design</a> — a book by Sarah Richards (she coined the term)</li><li><a href="https://www.amazon.com/Man-Who-Lied-His-Laptop-ebook/dp/B003YUC7BI">The Man Who Lied to His Laptop</a> — a book by Clifford Nass and Corina Yen</li><li><a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability-ebook/dp/B00HJUBRPG">Don't Make Me Think</a> — a timeless book by Steve Krug</li><li><a href="https://www.amazon.com/Letting-Go-Words-Interactive-Technologies-ebook/dp/B008HOJHDM">Letting Go of the Words</a> — a book by Ginny Redish</li><li><a href="https://www.amazon.com/Conversational-Design-Erika-Hall/dp/1937557677">Conversational Design</a> — a book by Erica Hall</li><li>Follow Yael on Twitter: <a href="https://twitter.com/YaelBenDavid">@YaelBenDavid</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 155: Writing Microcopy with Yael Ben-David</itunes:title>
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      <itunes:summary>No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.</itunes:summary>
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      <title>Episode 154: Refactoring UI with Adam Wathan and Steve Schoger</title>
      <description><![CDATA[<p>Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://refactoringui.com/">Refactoring UI</a> — team's project we're talking about</li><li><a href="https://tailwindcss.com/">Tailwind CSS</a> — Adam's project, a CSS framework for rapid UI development</li><li><a href="https://culturedcode.com/things/">Things</a> — a popular to-do app, one of the examples of great design</li><li><a href="https://medium.com/refactoring-ui/7-practical-tips-for-cheating-at-design-40c736799886">7 Practical Tips for Cheating at Design</a> — one of the team's most successful articles</li><li><a href="https://www.telestream.net/screenflow/">ScreenFlow</a> — a popular tool for screen recording and video editing</li><li><a href="https://www.youtube.com/channel/UCxqiDtkXtOCNJdckODHk9YA">Watch Refactoring UI</a> on YouTube</li><li><a href="https://refactoringui.com/book/">Get the Refactoring UI book</a></li><li>Follow Adam and Steve on Twitter: <a href="https://twitter.com/adamwathan">@adamwathan</a>, <a href="https://twitter.com/steveschoger">@steveschoger</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 11 Jan 2020 16:19:12 +0000</pubDate>
      <author>jane@uibreakfast.com (Steve Schoger, Jane Portman, Adam Wathan)</author>
      <link>https://uibreakfast.com/154-refactoring-ui-with-adam-wathan-and-steve-schoger/</link>
      <content:encoded><![CDATA[<p>Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://refactoringui.com/">Refactoring UI</a> — team's project we're talking about</li><li><a href="https://tailwindcss.com/">Tailwind CSS</a> — Adam's project, a CSS framework for rapid UI development</li><li><a href="https://culturedcode.com/things/">Things</a> — a popular to-do app, one of the examples of great design</li><li><a href="https://medium.com/refactoring-ui/7-practical-tips-for-cheating-at-design-40c736799886">7 Practical Tips for Cheating at Design</a> — one of the team's most successful articles</li><li><a href="https://www.telestream.net/screenflow/">ScreenFlow</a> — a popular tool for screen recording and video editing</li><li><a href="https://www.youtube.com/channel/UCxqiDtkXtOCNJdckODHk9YA">Watch Refactoring UI</a> on YouTube</li><li><a href="https://refactoringui.com/book/">Get the Refactoring UI book</a></li><li>Follow Adam and Steve on Twitter: <a href="https://twitter.com/adamwathan">@adamwathan</a>, <a href="https://twitter.com/steveschoger">@steveschoger</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 154: Refactoring UI with Adam Wathan and Steve Schoger</itunes:title>
      <itunes:author>Steve Schoger, Jane Portman, Adam Wathan</itunes:author>
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      <itunes:summary>Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You&apos;ll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.</itunes:summary>
      <itunes:subtitle>Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You&apos;ll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.</itunes:subtitle>
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      <title>Episode 153: Your First 100 Customers with Asia Matos</title>
      <description><![CDATA[<p>Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://demandmaven.io/">DemandMaven</a> — Asia's company</li><li><a href="https://amplitude.com/blog/2016/02/25/actionable-pirate-metrics">Make Your Pirate Metrics Actionable</a> — an article about Dave McClure's Pirate Metrics</li><li><a href="https://ahrefs.com/">Ahrefs</a> — a tool that successfully implements a paid $7 trial</li><li><a href="https://uibreakfast.com/142-game-thinking-with-amy-jo-kim/">Episode 142: Game Thinking with Amy Jo Kim</a></li><li><a href="https://neilpatel.com/blog/the-beginners-guide-to-gmail-ads/">The Beginner’s Guide to Gmail Ads</a> — an article by Neil Patel</li><li><a href="https://www.linkedin.com/in/asiamatos">Follow Asia on LinkedIn</a></li><li>Follow Asia on Twitter: <a href="https://twitter.com/AsiaMatos">@AsiaMatos</a></li><li>Use promocode UIBREAKFAST to get Asia's <a href="https://demandmaven.io/services/marketing-strategy-call/">marketing strategy call</a> entirely free</li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Mon, 23 Dec 2019 14:45:23 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Asia Matos)</author>
      <link>https://uibreakfast.com/153-your-first-100-customers-with-asia-matos</link>
      <content:encoded><![CDATA[<p>Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://demandmaven.io/">DemandMaven</a> — Asia's company</li><li><a href="https://amplitude.com/blog/2016/02/25/actionable-pirate-metrics">Make Your Pirate Metrics Actionable</a> — an article about Dave McClure's Pirate Metrics</li><li><a href="https://ahrefs.com/">Ahrefs</a> — a tool that successfully implements a paid $7 trial</li><li><a href="https://uibreakfast.com/142-game-thinking-with-amy-jo-kim/">Episode 142: Game Thinking with Amy Jo Kim</a></li><li><a href="https://neilpatel.com/blog/the-beginners-guide-to-gmail-ads/">The Beginner’s Guide to Gmail Ads</a> — an article by Neil Patel</li><li><a href="https://www.linkedin.com/in/asiamatos">Follow Asia on LinkedIn</a></li><li>Follow Asia on Twitter: <a href="https://twitter.com/AsiaMatos">@AsiaMatos</a></li><li>Use promocode UIBREAKFAST to get Asia's <a href="https://demandmaven.io/services/marketing-strategy-call/">marketing strategy call</a> entirely free</li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 153: Your First 100 Customers with Asia Matos</itunes:title>
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      <itunes:summary>Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You&apos;ll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.</itunes:summary>
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      <title>Episode 152: Illustration in UX with Krystal Lauk</title>
      <description><![CDATA[<p>How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="http://krystallauk.com/">Krystal Lauk Studios</a> — Krystal's design agency</li><li><a href="https://twitter.com/HumansOfFlat">Humans of Flat Design</a> — fun project by Eli Schiff featuring modern illustrations</li><li><a href="http://krystallauk.com/portfolio/thumbtack-brand-illustration-style/">Thumbtack Brand Illustration Style</a> — one of Krystal's case studies</li><li><a href="https://medium.com/dropbox-design/illustrating-a-more-human-brand-part-1-e1cfe3c28d9">Illustrating a more human brand</a> — the history of Dropbox brand illustration by Michael Jeter</li><li><a href="https://99u.adobe.com/">99U</a>, <a href="https://www.pinterest.com/">Pinterest</a>, <a href="https://www.itsnicethat.com/">It's Nice That</a> — places to find inspiration</li><li><a href="https://procreate.art/">Procreate</a>, <a href="https://www.adobe.com/products/fresco.html">Adobe Fresco</a>, <a href="https://www.adobe.com/products/sketch.html">Adobe Sketch</a> — some of the popular illustration tools</li><li>Mention UIBREAKFAST to get 15% your first illustration project at Krystal Lauk Studios</li><li><a href="https://www.instagram.com/krystallauk/">Follow Krystal on Instagram</a></li><li>Follow Krystal on Twitter: <a href="https://twitter.com/krystallauk">@krystallauk</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Mon, 9 Dec 2019 18:39:35 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Krystal Lauk)</author>
      <link>https://uibreakfast.com/152-illustration-in-ux-with-krystal-lauk/</link>
      <content:encoded><![CDATA[<p>How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="http://krystallauk.com/">Krystal Lauk Studios</a> — Krystal's design agency</li><li><a href="https://twitter.com/HumansOfFlat">Humans of Flat Design</a> — fun project by Eli Schiff featuring modern illustrations</li><li><a href="http://krystallauk.com/portfolio/thumbtack-brand-illustration-style/">Thumbtack Brand Illustration Style</a> — one of Krystal's case studies</li><li><a href="https://medium.com/dropbox-design/illustrating-a-more-human-brand-part-1-e1cfe3c28d9">Illustrating a more human brand</a> — the history of Dropbox brand illustration by Michael Jeter</li><li><a href="https://99u.adobe.com/">99U</a>, <a href="https://www.pinterest.com/">Pinterest</a>, <a href="https://www.itsnicethat.com/">It's Nice That</a> — places to find inspiration</li><li><a href="https://procreate.art/">Procreate</a>, <a href="https://www.adobe.com/products/fresco.html">Adobe Fresco</a>, <a href="https://www.adobe.com/products/sketch.html">Adobe Sketch</a> — some of the popular illustration tools</li><li>Mention UIBREAKFAST to get 15% your first illustration project at Krystal Lauk Studios</li><li><a href="https://www.instagram.com/krystallauk/">Follow Krystal on Instagram</a></li><li>Follow Krystal on Twitter: <a href="https://twitter.com/krystallauk">@krystallauk</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 152: Illustration in UX with Krystal Lauk</itunes:title>
      <itunes:author>Jane Portman, Krystal Lauk</itunes:author>
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      <title>Episode 151: Powerful Case Studies with Joel Klettke</title>
      <description><![CDATA[<p>Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://casestudybuddy.com/">Case Study Buddy</a> — Joel's service we're talking about</li><li><a href="https://casestudybuddy.com/samples/">Some of their case study samples</a></li><li><a href="https://pingboard.com/">Pingboard</a>, <a href="https://www.varonis.com/">Varonis</a>, <a href="https://buffer.com/">Buffer</a> — some of the companies that do great case studies</li><li><a href="https://www.crispvideo.com/">Crisp Video</a> — a company producing amazing video testimonials for lawyers (see <a href="https://www.crispvideo.com/success-stories/adamson-cleveland/">one of the samples</a>)</li><li>Get your free copy of <a href="https://hello.casestudybuddy.com/guide">The Complete Guide to Growing Your Revenue with Case Studies</a></li><li>Follow Joel on Twitter: <a href="https://twitter.com/JoelKlettke">@JoelKlettke</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 22 Nov 2019 21:57:21 +0000</pubDate>
      <author>jane@uibreakfast.com (Joel Klettke, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://casestudybuddy.com/">Case Study Buddy</a> — Joel's service we're talking about</li><li><a href="https://casestudybuddy.com/samples/">Some of their case study samples</a></li><li><a href="https://pingboard.com/">Pingboard</a>, <a href="https://www.varonis.com/">Varonis</a>, <a href="https://buffer.com/">Buffer</a> — some of the companies that do great case studies</li><li><a href="https://www.crispvideo.com/">Crisp Video</a> — a company producing amazing video testimonials for lawyers (see <a href="https://www.crispvideo.com/success-stories/adamson-cleveland/">one of the samples</a>)</li><li>Get your free copy of <a href="https://hello.casestudybuddy.com/guide">The Complete Guide to Growing Your Revenue with Case Studies</a></li><li>Follow Joel on Twitter: <a href="https://twitter.com/JoelKlettke">@JoelKlettke</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at <a href="https://lightmatter.com/uibreakfast">lightmatter.com/uibreakfast</a> to learn more.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 151: Powerful Case Studies with Joel Klettke</itunes:title>
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      <itunes:summary>Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You&apos;ll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales &amp; marketing process.</itunes:summary>
      <itunes:subtitle>Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You&apos;ll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales &amp; marketing process.</itunes:subtitle>
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      <title>Episode 150: Understanding Product-Market Fit with Derrick Reimer</title>
      <description><![CDATA[<p>Growing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).</p><p><i>Download the MP3 audio file:</i> <a href="XX">right-click here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.derrickreimer.com/essays/2019/05/17/im-walking-away-from-the-product-i-spent-a-year-building.html">I'm Walking Away From the Product I Spent a Year Building</a> — Derrick's post-mortem article about Level</li><li><a href="https://37signals.com/manifesto">37signals</a> — the original site from 1999</li><li><a href="https://basecamp.com/books/getting-real">Getting Real</a> — a book by 37signals</li><li><a href="https://startupbook.net/">Start Small, Stay Small</a> — a book by Rob Walling</li><li><a href="https://www.drip.com/">Drip</a> — Derrick's previous product with Rob Walling (acquired by <a href="https://www.leadpages.net/">Leadpages</a>)</li><li><a href="https://www.amazon.com/Mom-Test-customers-business-everyone-ebook/dp/B01H4G2J1U/">The Mom Test</a> — a book by Rob Fitzpatrick on talking to customers</li><li><a href="https://statickit.com/">StaticKit</a> — Derrick's current product</li><li><a href="https://artofproductpodcast.com/">The Art of Product</a> — Derrick's podcast with Ben Orenstein</li><li><a href="https://www.derrickreimer.com/">Derrick's personal website</a></li><li>Follow Derrick on Twitter: <a href="https://twitter.com/derrickreimer">@derrickreimer</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 8 Nov 2019 17:41:30 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Derrick Reimer)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Growing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).</p><p><i>Download the MP3 audio file:</i> <a href="XX">right-click here</a> and choose Save As.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.derrickreimer.com/essays/2019/05/17/im-walking-away-from-the-product-i-spent-a-year-building.html">I'm Walking Away From the Product I Spent a Year Building</a> — Derrick's post-mortem article about Level</li><li><a href="https://37signals.com/manifesto">37signals</a> — the original site from 1999</li><li><a href="https://basecamp.com/books/getting-real">Getting Real</a> — a book by 37signals</li><li><a href="https://startupbook.net/">Start Small, Stay Small</a> — a book by Rob Walling</li><li><a href="https://www.drip.com/">Drip</a> — Derrick's previous product with Rob Walling (acquired by <a href="https://www.leadpages.net/">Leadpages</a>)</li><li><a href="https://www.amazon.com/Mom-Test-customers-business-everyone-ebook/dp/B01H4G2J1U/">The Mom Test</a> — a book by Rob Fitzpatrick on talking to customers</li><li><a href="https://statickit.com/">StaticKit</a> — Derrick's current product</li><li><a href="https://artofproductpodcast.com/">The Art of Product</a> — Derrick's podcast with Ben Orenstein</li><li><a href="https://www.derrickreimer.com/">Derrick's personal website</a></li><li>Follow Derrick on Twitter: <a href="https://twitter.com/derrickreimer">@derrickreimer</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 150: Understanding Product-Market Fit with Derrick Reimer</itunes:title>
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      <title>Episode 149: Tech Education for Kids with Miriam Tocino</title>
      <description><![CDATA[<p>The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://zerusandona.com/">Zerus & Ona</a> — Miriam's illustrated book series for kids</li><li><a href="http://laurensapala.com/">Lauren Sapala</a> — a writer & coach on intuitive writing</li><li><a href="https://www.amazon.com/Artists-Way-Spiritual-Higher-Creativity-ebook/dp/B0085B23OC/">The Artist's Way</a> — a book by Julia Cameron</li><li>Follow Miriam on Twitter: <a href="https://twitter.com/miriamtocino">@miriamtocino</a></li><li>Pre-order <a href="https://zerusandona.com/collections/shop/products/zerus-gets-a-virus">Zerus gets a Virus</a> in English or Dutch</li><li>Join the book launch party in Amsterdam on December 12, 2019 (more details in Miriam's newsletter)</li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 31 Oct 2019 20:18:42 +0000</pubDate>
      <author>jane@uibreakfast.com (Miriam Tocino, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://zerusandona.com/">Zerus & Ona</a> — Miriam's illustrated book series for kids</li><li><a href="http://laurensapala.com/">Lauren Sapala</a> — a writer & coach on intuitive writing</li><li><a href="https://www.amazon.com/Artists-Way-Spiritual-Higher-Creativity-ebook/dp/B0085B23OC/">The Artist's Way</a> — a book by Julia Cameron</li><li>Follow Miriam on Twitter: <a href="https://twitter.com/miriamtocino">@miriamtocino</a></li><li>Pre-order <a href="https://zerusandona.com/collections/shop/products/zerus-gets-a-virus">Zerus gets a Virus</a> in English or Dutch</li><li>Join the book launch party in Amsterdam on December 12, 2019 (more details in Miriam's newsletter)</li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 149: Tech Education for Kids with Miriam Tocino</itunes:title>
      <itunes:author>Miriam Tocino, Jane Portman</itunes:author>
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      <itunes:summary>The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus &amp; Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.</itunes:summary>
      <itunes:subtitle>The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus &amp; Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.</itunes:subtitle>
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      <title>Episode 148: SaaS Websites with Josh Garofalo</title>
      <description><![CDATA[<p>Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://swaycopy.com/">Sway Copy</a> — Josh's consultancy</li><li><a href="https://copyhackers.com/">Copyhackers</a>, <a href="https://conversionxl.com/">ConversionXL</a> — great copywriting resources</li><li><a href="https://www.amazon.com/">Amazon</a>, <a href="https://www.capterra.com/">Capterra</a> — places for customer research</li><li><a href="https://blog.hubspot.com/service/voice-of-the-customer-methodologies">12 Voice of the Customer Methodologies To Generate a Goldmine of Customer Feedback</a></li><li><a href="https://jtbd.info/">JTBD.info</a> — a website on Jobs to be Done, run by Alan Klement</li><li><a href="https://www.hotjar.com/">Hotjar</a>, <a href="http://fullstory.com/">FullStory</a> — tools for better understanding customer behavior</li><li><a href="https://userlist.io">Userlist</a> — Jane's SaaS product</li><li><a href="https://uibreakfast.com/133-saas-pricing-with-patrick-campbell/">Episode 133: SaaS Pricing with Patrick Campbell</a></li><li><a href="https://www.tomsplanner.com/">Tom's Planner</a> — a project management tool, one of Josh's case studies</li><li><a href="https://copyhackers.com/2014/07/long-pages/">How Long Should Your Pages Be?</a> — an article by Joanna Wiebe on levels of awareness</li><li><a href="https://www.aerogrammestudio.com/2014/08/05/this-sentence-has-five-words/">This Sentence Has Five Words</a> — a lesson from Gary Provost on varying sentence length</li><li><a href="https://swaycopy.com/hire-saas-copywriter/">Get in touch with Josh</a></li><li>Follow Josh on Twitter: <a href="https://twitter.com/swaycopy">@swaycopy</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! And if you want your business to be all set up by 2020, you don’t want to wait. Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sun, 6 Oct 2019 15:11:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Josh Garofalo, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://swaycopy.com/">Sway Copy</a> — Josh's consultancy</li><li><a href="https://copyhackers.com/">Copyhackers</a>, <a href="https://conversionxl.com/">ConversionXL</a> — great copywriting resources</li><li><a href="https://www.amazon.com/">Amazon</a>, <a href="https://www.capterra.com/">Capterra</a> — places for customer research</li><li><a href="https://blog.hubspot.com/service/voice-of-the-customer-methodologies">12 Voice of the Customer Methodologies To Generate a Goldmine of Customer Feedback</a></li><li><a href="https://jtbd.info/">JTBD.info</a> — a website on Jobs to be Done, run by Alan Klement</li><li><a href="https://www.hotjar.com/">Hotjar</a>, <a href="http://fullstory.com/">FullStory</a> — tools for better understanding customer behavior</li><li><a href="https://userlist.io">Userlist</a> — Jane's SaaS product</li><li><a href="https://uibreakfast.com/133-saas-pricing-with-patrick-campbell/">Episode 133: SaaS Pricing with Patrick Campbell</a></li><li><a href="https://www.tomsplanner.com/">Tom's Planner</a> — a project management tool, one of Josh's case studies</li><li><a href="https://copyhackers.com/2014/07/long-pages/">How Long Should Your Pages Be?</a> — an article by Joanna Wiebe on levels of awareness</li><li><a href="https://www.aerogrammestudio.com/2014/08/05/this-sentence-has-five-words/">This Sentence Has Five Words</a> — a lesson from Gary Provost on varying sentence length</li><li><a href="https://swaycopy.com/hire-saas-copywriter/">Get in touch with Josh</a></li><li>Follow Josh on Twitter: <a href="https://twitter.com/swaycopy">@swaycopy</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! And if you want your business to be all set up by 2020, you don’t want to wait. Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 148: SaaS Websites with Josh Garofalo</itunes:title>
      <itunes:author>Josh Garofalo, Jane Portman</itunes:author>
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      <itunes:summary>Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You&apos;ll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.</itunes:summary>
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      <title>Episode 147: Product Positioning with April Dunford</title>
      <description><![CDATA[<p>As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/">Obviously Awesome</a> — April's book we're talking about</li><li><a href="https://userlist.io/positioning-overhaul/">How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist</a> — Jane's blog post</li><li><a href="https://uibreakfast.com/37-customer-support-done-right-alex-yumashev/">Episode 37: Customer Support Done Right with Alex Yumashev </a></li><li><a href="https://aprildunford.com/">April's website</a></li><li>Follow April on Twitter: <a href="https://twitter.com/aprildunford">@aprildunford</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Mon, 23 Sep 2019 23:10:31 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, April Dunford)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.</p><p><i>Podcast feed:</i> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/">Obviously Awesome</a> — April's book we're talking about</li><li><a href="https://userlist.io/positioning-overhaul/">How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist</a> — Jane's blog post</li><li><a href="https://uibreakfast.com/37-customer-support-done-right-alex-yumashev/">Episode 37: Customer Support Done Right with Alex Yumashev </a></li><li><a href="https://aprildunford.com/">April's website</a></li><li>Follow April on Twitter: <a href="https://twitter.com/aprildunford">@aprildunford</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 147: Product Positioning with April Dunford</itunes:title>
      <itunes:author>Jane Portman, April Dunford</itunes:author>
      <itunes:duration>00:47:48</itunes:duration>
      <itunes:summary>As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You&apos;ll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the &quot;secret sauce&quot; for your own product.</itunes:summary>
      <itunes:subtitle>As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You&apos;ll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the &quot;secret sauce&quot; for your own product.</itunes:subtitle>
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      <title>Episode 146: Q&amp;A with the Userlist Team</title>
      <description><![CDATA[<p>In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://userlist.io">Userlist</a> — the product we're talking about</li>
<li><a href="https://uibreakfast.com/49-behind-scenes-tiny-reminder-launch-benedikt-deicke/">Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke</a></li>
<li><a href="https://uibreakfast.com/56-product-development-secrets-claire-suellentrop/">Episode 56: Product Development Secrets with Claire Suellentrop</a></li>
<li><a href="https://uibreakfast.com/92-behind-scenes-userlistio-research-claire-suellentrop/">Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop</a></li>
<li><a href="https://userlist.io/launch-strategy/">Behind the Scenes of Our Upcoming Public Launch</a></li>
<li><a href="https://userlist.io/the-story-of-userlist-inc/">The story of Userlist, Inc.</a></li>
<li><a href="https://userlist.io/about-us/">Userlist Team &amp; Company Values</a></li>
<li><a href="https://userlist.io/positioning-overhaul/">How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist</a></li>
<li><a href="https://docs.userlist.io/article/16-campaign-templates">Campaign Templates for Each User Lifecycle Stage</a></li>
<li><a href="https://uibreakfast.com/139-understanding-account-level-engagement-in-saas-with-derek-skaletsky/">Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky </a></li>
<li>Follow the team on Twitter: <a href="https://twitter.com/ClaireSuellen">@ClaireSuellen</a>, <a href="https://twitter.com/benediktdeicke">@benediktdeicke</a>, <a href="https://twitter.com/uibreakfast">@uibreakfast</a>, <a href="https://twitter.com/Userlistio">@Userlistio</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Mon, 9 Sep 2019 23:21:24 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Benedikt Deicke, Claire Suellentrop)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://userlist.io">Userlist</a> — the product we're talking about</li>
<li><a href="https://uibreakfast.com/49-behind-scenes-tiny-reminder-launch-benedikt-deicke/">Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke</a></li>
<li><a href="https://uibreakfast.com/56-product-development-secrets-claire-suellentrop/">Episode 56: Product Development Secrets with Claire Suellentrop</a></li>
<li><a href="https://uibreakfast.com/92-behind-scenes-userlistio-research-claire-suellentrop/">Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop</a></li>
<li><a href="https://userlist.io/launch-strategy/">Behind the Scenes of Our Upcoming Public Launch</a></li>
<li><a href="https://userlist.io/the-story-of-userlist-inc/">The story of Userlist, Inc.</a></li>
<li><a href="https://userlist.io/about-us/">Userlist Team &amp; Company Values</a></li>
<li><a href="https://userlist.io/positioning-overhaul/">How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist</a></li>
<li><a href="https://docs.userlist.io/article/16-campaign-templates">Campaign Templates for Each User Lifecycle Stage</a></li>
<li><a href="https://uibreakfast.com/139-understanding-account-level-engagement-in-saas-with-derek-skaletsky/">Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky </a></li>
<li>Follow the team on Twitter: <a href="https://twitter.com/ClaireSuellen">@ClaireSuellen</a>, <a href="https://twitter.com/benediktdeicke">@benediktdeicke</a>, <a href="https://twitter.com/uibreakfast">@uibreakfast</a>, <a href="https://twitter.com/Userlistio">@Userlistio</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 146: Q&amp;A with the Userlist Team</itunes:title>
      <itunes:author>Jane Portman, Benedikt Deicke, Claire Suellentrop</itunes:author>
      <itunes:duration>00:44:19</itunes:duration>
      <itunes:summary>In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more.</itunes:summary>
      <itunes:subtitle>In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more.</itunes:subtitle>
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      <title>Episode 145: The Business of Mobile Apps with Sean Casto</title>
      <description><![CDATA[<p>Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.preapps.com/">PreApps</a> — Sean's app marketing agency</li>
<li><a href="https://www.amazon.com/dp/B076BFKV6J/ref=cm_sw_em_r_mt_dp_U_hbdADbYJ87Y71">App Secrets: How to Create A Million Dollar App</a> — Sean's book</li>
<li><a href="https://www.amazon.com/dp/B00D3J2QKW/ref=cm_sw_em_r_mt_dp_U_CVcADbNT4TJDK">The One Thing</a> — a book by Gary Keller and Jay Papasan</li>
<li><a href="https://www.amazon.com/dp/B078X4HKS9/ref=cm_sw_em_r_mt_dp_U_oYcADb710BM2N">Measure What Matters</a> — a book by John Doerr</li>
<li><a href="https://seancasto.com/">Sean's website</a></li>
<li><a href="https://www.facebook.com/sean.casto">Follow Sean on Facebook</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 29 Aug 2019 22:14:46 +0000</pubDate>
      <author>jane@uibreakfast.com (Sean Casto, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.preapps.com/">PreApps</a> — Sean's app marketing agency</li>
<li><a href="https://www.amazon.com/dp/B076BFKV6J/ref=cm_sw_em_r_mt_dp_U_hbdADbYJ87Y71">App Secrets: How to Create A Million Dollar App</a> — Sean's book</li>
<li><a href="https://www.amazon.com/dp/B00D3J2QKW/ref=cm_sw_em_r_mt_dp_U_CVcADbNT4TJDK">The One Thing</a> — a book by Gary Keller and Jay Papasan</li>
<li><a href="https://www.amazon.com/dp/B078X4HKS9/ref=cm_sw_em_r_mt_dp_U_oYcADb710BM2N">Measure What Matters</a> — a book by John Doerr</li>
<li><a href="https://seancasto.com/">Sean's website</a></li>
<li><a href="https://www.facebook.com/sean.casto">Follow Sean on Facebook</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 145: The Business of Mobile Apps with Sean Casto</itunes:title>
      <itunes:author>Sean Casto, Jane Portman</itunes:author>
      <itunes:duration>00:38:25</itunes:duration>
      <itunes:summary>Today we&apos;re looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You&apos;ll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app.</itunes:summary>
      <itunes:subtitle>Today we&apos;re looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You&apos;ll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app.</itunes:subtitle>
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      <title>Episode 144: Product Integrations with Rob Walling</title>
      <description><![CDATA[<p>Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You'll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.microconf.com/">MicroConf</a>, <a href="https://tinyseed.com/">TinySeed</a>, previously <a href="https://www.drip.com/">Drip</a> — organisations co-founded by Rob</li>
<li><a href="https://stripe.com/">Stripe</a>, <a href="https://www.paypal.com/">PayPal</a>, <a href="https://www.shopify.com/">Shopify</a>, <a href="https://zapier.com/">Zapier</a>, <a href="https://segment.com/">Segment</a>, <a href="https://gumroad.com/">Gumroad</a> — some of the popular integrations</li>
<li><a href="http://rocketship.fm/episodes/ep-5-ruben-gamez/">The Power of Integrating Your SaaS With Other Apps</a> — an episode with Ruben Gamez of Bidsketch</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product</li>
<li><a href="https://www.startupsfortherestofus.com/">Startups For the Rest of Us</a> — Rob's podcast together with Mike Taber</li>
<li><a href="https://robwalling.com/">Rob's website</a></li>
<li>Follow Rob on Twitter: <a href="https://twitter.com/robwalling">@robwalling</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 10 Aug 2019 07:34:51 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Rob Walling)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You'll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.microconf.com/">MicroConf</a>, <a href="https://tinyseed.com/">TinySeed</a>, previously <a href="https://www.drip.com/">Drip</a> — organisations co-founded by Rob</li>
<li><a href="https://stripe.com/">Stripe</a>, <a href="https://www.paypal.com/">PayPal</a>, <a href="https://www.shopify.com/">Shopify</a>, <a href="https://zapier.com/">Zapier</a>, <a href="https://segment.com/">Segment</a>, <a href="https://gumroad.com/">Gumroad</a> — some of the popular integrations</li>
<li><a href="http://rocketship.fm/episodes/ep-5-ruben-gamez/">The Power of Integrating Your SaaS With Other Apps</a> — an episode with Ruben Gamez of Bidsketch</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product</li>
<li><a href="https://www.startupsfortherestofus.com/">Startups For the Rest of Us</a> — Rob's podcast together with Mike Taber</li>
<li><a href="https://robwalling.com/">Rob's website</a></li>
<li>Follow Rob on Twitter: <a href="https://twitter.com/robwalling">@robwalling</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. Sign up today at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 144: Product Integrations with Rob Walling</itunes:title>
      <itunes:author>Jane Portman, Rob Walling</itunes:author>
      <itunes:duration>00:31:30</itunes:duration>
      <itunes:summary>Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You&apos;ll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities.</itunes:summary>
      <itunes:subtitle>Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You&apos;ll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities.</itunes:subtitle>
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      <title>Episode 143: Designing for Healthcare with Chris Kiess</title>
      <description><![CDATA[<p>Healthcare industry involves enormous resources, but has always been &quot;playing catchup&quot; when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.amazon.com/Information-Architecture-Beyond-Louis-Rosenfeld-ebook/dp/B015D78JV6/">Information Architecture: For the Web and Beyond</a> — a book by Louis Rosenfeld, Peter Morville &amp; Jorge Arango</li>
<li><a href="https://en.wikipedia.org/wiki/Patient_Protection_and_Affordable_Care_Act">Patient Protection and Affordable Care Act</a> — a Wikipedia article</li>
<li><a href="https://www.epic.com/">Epic</a>, <a href="https://www.cerner.com/">Cerner</a> — some of the popular out-of-the-box solutions for hospitals</li>
<li><a href="https://www.hl7.org/implement/standards/">HL7</a> — standards for electronic health information</li>
<li><a href="https://medium.com/s/user-friendly/why-i-design-in-healthcare-ux-eacf251d78ad">Healthcare Design Is About More Than Aesthetics</a></li>
<li><a href="https://blog.prototypr.io/ux-ecosystems-in-healthcare-4c244c386253">UX Ecosystems: Designing a Patient’s Path to Health Care</a></li>
<li><a href="https://uxdesign.cc/healthcare-the-other-ux-design-4caf2ec2192f">Healthcare: The other UX design</a></li>
<li><a href="https://uxdesign.cc/healthcare-ux-a-journey-just-begun-73eebbde3e8d">Healthcare UX: a journey just begun</a></li>
<li><a href="https://www.amazon.com/Design-Care-Innovating-Healthcare-Experience/dp/1933820233">Design for Care: Innovating Healthcare Experience</a> — a book by Peter Jones</li>
<li><a href="https://uxdhealthcare.com/">UXD Healthcare</a>, <a href="https://www.connectedhealthconf.org/boston/2019">Connected Health Conference</a> — popular healthcare UX conferences</li>
<li><a href="https://medium.com/@chris_kiess">Follow Chris on Medium</a></li>
<li>Follow Chris on Twitter: <a href="https://twitter.com/chris_kiess">@chris_kiess</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US — they were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 27 Jul 2019 08:48:33 +0000</pubDate>
      <author>jane@uibreakfast.com (Chris Kiess, Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Healthcare industry involves enormous resources, but has always been &quot;playing catchup&quot; when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.amazon.com/Information-Architecture-Beyond-Louis-Rosenfeld-ebook/dp/B015D78JV6/">Information Architecture: For the Web and Beyond</a> — a book by Louis Rosenfeld, Peter Morville &amp; Jorge Arango</li>
<li><a href="https://en.wikipedia.org/wiki/Patient_Protection_and_Affordable_Care_Act">Patient Protection and Affordable Care Act</a> — a Wikipedia article</li>
<li><a href="https://www.epic.com/">Epic</a>, <a href="https://www.cerner.com/">Cerner</a> — some of the popular out-of-the-box solutions for hospitals</li>
<li><a href="https://www.hl7.org/implement/standards/">HL7</a> — standards for electronic health information</li>
<li><a href="https://medium.com/s/user-friendly/why-i-design-in-healthcare-ux-eacf251d78ad">Healthcare Design Is About More Than Aesthetics</a></li>
<li><a href="https://blog.prototypr.io/ux-ecosystems-in-healthcare-4c244c386253">UX Ecosystems: Designing a Patient’s Path to Health Care</a></li>
<li><a href="https://uxdesign.cc/healthcare-the-other-ux-design-4caf2ec2192f">Healthcare: The other UX design</a></li>
<li><a href="https://uxdesign.cc/healthcare-ux-a-journey-just-begun-73eebbde3e8d">Healthcare UX: a journey just begun</a></li>
<li><a href="https://www.amazon.com/Design-Care-Innovating-Healthcare-Experience/dp/1933820233">Design for Care: Innovating Healthcare Experience</a> — a book by Peter Jones</li>
<li><a href="https://uxdhealthcare.com/">UXD Healthcare</a>, <a href="https://www.connectedhealthconf.org/boston/2019">Connected Health Conference</a> — popular healthcare UX conferences</li>
<li><a href="https://medium.com/@chris_kiess">Follow Chris on Medium</a></li>
<li>Follow Chris on Twitter: <a href="https://twitter.com/chris_kiess">@chris_kiess</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US — they were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at <a href="https://gusto.com/uibreakfast">gusto.com/uibreakfast</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 143: Designing for Healthcare with Chris Kiess</itunes:title>
      <itunes:author>Chris Kiess, Jane Portman</itunes:author>
      <itunes:duration>00:39:11</itunes:duration>
      <itunes:summary>Healthcare industry involves enormous resources, but has always been &quot;playing catchup&quot; when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You&apos;ll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design.</itunes:summary>
      <itunes:subtitle>Healthcare industry involves enormous resources, but has always been &quot;playing catchup&quot; when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You&apos;ll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design.</itunes:subtitle>
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      <title>Episode 142: Game Thinking with Amy Jo Kim</title>
      <description><![CDATA[<p>Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.amazon.com/dp/B07CZFMV7H">Game Thinking</a>  (also available on Audible), <a href="https://www.amazon.com/dp/B004SHDFH6">Community Building on the Web</a> — Amy's books</li>
<li><a href="https://www.amazon.com/dp/B004J4XGN6/ref=cm_sw_r_tw_dp_U_x_qaGiDbNQY59JV">The Lean Startup</a>, <a href="https://en.wikipedia.org/wiki/Design_thinking">Design Thinking</a> — some of the popular product design methods</li>
<li><a href="https://www.youtube.com/channel/UC9jS5pCo5v8MoF6GjpGiXBw">Game Thinking TV</a> — Amy's YouTube channel</li>
<li><a href="https://www.youtube.com/watch?v=vVXOg948oZU">Find your ideal early customers with Job Stories</a> — one of their videos on Job Stories</li>
<li><a href="https://gamethinking.io/">GameThinking.io</a> — Amy's website</li>
<li><a href="https://gamethinking.io/quiz/">Innovator Quiz</a> — a quiz to receive a free product/market fit cheatsheet</li>
<li>Follow Amy Jo on Twitter: <a href="https://twitter.com/amyjokim">@amyjokim</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at <a href="https://airtable.com/uibreakfast">airtable.com/uibreakfast</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 12 Jul 2019 19:47:18 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Amy Jo Kim)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.amazon.com/dp/B07CZFMV7H">Game Thinking</a>  (also available on Audible), <a href="https://www.amazon.com/dp/B004SHDFH6">Community Building on the Web</a> — Amy's books</li>
<li><a href="https://www.amazon.com/dp/B004J4XGN6/ref=cm_sw_r_tw_dp_U_x_qaGiDbNQY59JV">The Lean Startup</a>, <a href="https://en.wikipedia.org/wiki/Design_thinking">Design Thinking</a> — some of the popular product design methods</li>
<li><a href="https://www.youtube.com/channel/UC9jS5pCo5v8MoF6GjpGiXBw">Game Thinking TV</a> — Amy's YouTube channel</li>
<li><a href="https://www.youtube.com/watch?v=vVXOg948oZU">Find your ideal early customers with Job Stories</a> — one of their videos on Job Stories</li>
<li><a href="https://gamethinking.io/">GameThinking.io</a> — Amy's website</li>
<li><a href="https://gamethinking.io/quiz/">Innovator Quiz</a> — a quiz to receive a free product/market fit cheatsheet</li>
<li>Follow Amy Jo on Twitter: <a href="https://twitter.com/amyjokim">@amyjokim</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at <a href="https://airtable.com/uibreakfast">airtable.com/uibreakfast</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 142: Game Thinking with Amy Jo Kim</itunes:title>
      <itunes:author>Jane Portman, Amy Jo Kim</itunes:author>
      <itunes:duration>00:37:42</itunes:duration>
      <itunes:summary>Isn&apos;t game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You&apos;ll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.</itunes:summary>
      <itunes:subtitle>Isn&apos;t game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You&apos;ll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>144</itunes:episode>
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      <title>Episode 141: Launch Best Practices with Keith Perhac</title>
      <description><![CDATA[<p>&quot;Build it, and they will come&quot; could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, &quot;prime the pump&quot; for your product, and measure the outcome — so that you can optimize and iterate.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://segmetrics.io/">SegMetrics</a> — Keith's product</li>
<li><a href="https://www.amazon.com/dp/B00NJXK2VW/ref=cm_sw_em_r_mt_dp_U_ZjtfDb8AZ0RTJ">Launch</a> — a book by Jeff Walker explaining the Product Launch Formula (PLF)</li>
<li><a href="http://carthook.com/">CartHook</a> — a well-known upsell tool</li>
<li><a href="https://uibreakfast.com/sean-dsouza-pricing/">How Sean D’Souza Changed Everything I Know About Pricing</a> — Jane's article about pricing tiers</li>
<li><a href="https://neilpatel.com/blog/">Neil Patel's Digital Marketing Blog</a></li>
<li><a href="https://segmetrics.io/articles/">SegMetrics Blog</a></li>
<li><a href="https://thewirecutter.com/">Wirecutter</a> — a recommendations website</li>
<li><a href="https://www.kalzumeus.com/">Patrick McKenzie</a> — a famous software consultant we're talking about</li>
<li><a href="https://uibreakfast.com/100-leveling-patrick-mckenzie/">Episode 100: Leveling Up with Patrick McKenzie</a></li>
<li><a href="https://personalmba.com/">The Personal MBA</a> — website &amp; book by Josh Kaufman</li>
<li><a href="https://developyourmarketing.com/">Develop Your Marketing</a> — Keith's website</li>
<li>Head over to <a href="https://segmetrics.io/loves/uibreakfast">segmetrics.io/loves/uibreakfast</a> to get your 15% lifetime discount</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at <a href="https://airtable.com/uibreakfast">airtable.com/uibreakfast</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 27 Jun 2019 22:42:09 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Keith Perhac)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>&quot;Build it, and they will come&quot; could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, &quot;prime the pump&quot; for your product, and measure the outcome — so that you can optimize and iterate.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://segmetrics.io/">SegMetrics</a> — Keith's product</li>
<li><a href="https://www.amazon.com/dp/B00NJXK2VW/ref=cm_sw_em_r_mt_dp_U_ZjtfDb8AZ0RTJ">Launch</a> — a book by Jeff Walker explaining the Product Launch Formula (PLF)</li>
<li><a href="http://carthook.com/">CartHook</a> — a well-known upsell tool</li>
<li><a href="https://uibreakfast.com/sean-dsouza-pricing/">How Sean D’Souza Changed Everything I Know About Pricing</a> — Jane's article about pricing tiers</li>
<li><a href="https://neilpatel.com/blog/">Neil Patel's Digital Marketing Blog</a></li>
<li><a href="https://segmetrics.io/articles/">SegMetrics Blog</a></li>
<li><a href="https://thewirecutter.com/">Wirecutter</a> — a recommendations website</li>
<li><a href="https://www.kalzumeus.com/">Patrick McKenzie</a> — a famous software consultant we're talking about</li>
<li><a href="https://uibreakfast.com/100-leveling-patrick-mckenzie/">Episode 100: Leveling Up with Patrick McKenzie</a></li>
<li><a href="https://personalmba.com/">The Personal MBA</a> — website &amp; book by Josh Kaufman</li>
<li><a href="https://developyourmarketing.com/">Develop Your Marketing</a> — Keith's website</li>
<li>Head over to <a href="https://segmetrics.io/loves/uibreakfast">segmetrics.io/loves/uibreakfast</a> to get your 15% lifetime discount</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at <a href="https://airtable.com/uibreakfast">airtable.com/uibreakfast</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 141: Launch Best Practices with Keith Perhac</itunes:title>
      <itunes:author>Jane Portman, Keith Perhac</itunes:author>
      <itunes:duration>00:41:44</itunes:duration>
      <itunes:summary>&quot;Build it, and they will come&quot; could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You&apos;ll learn how to turn a few random emails into a cohesive launch experience, &quot;prime the pump&quot; for your product, and measure the outcome — so that you can optimize and iterate.</itunes:summary>
      <itunes:subtitle>&quot;Build it, and they will come&quot; could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You&apos;ll learn how to turn a few random emails into a cohesive launch experience, &quot;prime the pump&quot; for your product, and measure the outcome — so that you can optimize and iterate.</itunes:subtitle>
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      <title>Episode 140: Sustainable UX with James Christie</title>
      <description><![CDATA[<p>Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design &amp; code, and much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://sustainableux.com/">SustainableUX</a> — event &amp; community we're talking about</li>
<li><a href="https://madpow.com/">MadPow</a> — a design agency where James works</li>
<li><a href="http://www.clickclean.org/international/en/">#ClickClean</a> — reports by Greenpeace stating which companies use renewable energy (and which don't)</li>
<li><a href="https://alistapart.com/article/sustainable-web-design/">Sustainable Web Design</a> — James's famous article on A List Apart</li>
<li><a href="https://squoosh.app/">Squoosh</a> — an in-browser tool for optimizing images</li>
<li><a href="https://codeascraft.com/">Code as Craft</a> — a blog by Etsy's engineering team</li>
<li><a href="https://sustywp.com/">Susty</a> — the lightest WP theme</li>
<li><a href="https://bcorporation.net/about-b-corps">B Corporations</a> — a certification system for social and environmental performance</li>
<li><a href="https://www.wholegraindigital.com/">Wholegrain Digital</a> — an agency in London  focused on sustainability</li>
<li><a href="https://www.youtube.com/channel/UCoS21NU8QBB0FcUwijfS49A">SustainableUX on YouTube</a></li>
<li><a href="https://www.youtube.com/watch?v=7BJsDjFW8zE">Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher</a></li>
<li><a href="https://www.youtube.com/watch?v=d8aB-1yd0ZY">Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler</a></li>
<li><a href="https://www.youtube.com/watch?v=nnWqtkwFzac">Energy Efficiency and the P2P Web with Jordyn Bonds</a></li>
<li><a href="https://www.youtube.com/watch?v=P-d3d8DgqVA">Future Ethics with Cennydd Bowles</a></li>
<li><a href="https://tinyletter.com/SustainableUX">James's newsletter on Sustainable UX</a></li>
<li>Follow James on Twitter: <a href="https://twitter.com/JC_UX">@JC_UX</a>, <a href="https://twitter.com/SustainableUX">@SustainableUX</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at <a href="https://airtable.com/uibreakfast">airtable.com/uibreakfast</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 14 Jun 2019 22:09:08 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, James Christie)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design &amp; code, and much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://sustainableux.com/">SustainableUX</a> — event &amp; community we're talking about</li>
<li><a href="https://madpow.com/">MadPow</a> — a design agency where James works</li>
<li><a href="http://www.clickclean.org/international/en/">#ClickClean</a> — reports by Greenpeace stating which companies use renewable energy (and which don't)</li>
<li><a href="https://alistapart.com/article/sustainable-web-design/">Sustainable Web Design</a> — James's famous article on A List Apart</li>
<li><a href="https://squoosh.app/">Squoosh</a> — an in-browser tool for optimizing images</li>
<li><a href="https://codeascraft.com/">Code as Craft</a> — a blog by Etsy's engineering team</li>
<li><a href="https://sustywp.com/">Susty</a> — the lightest WP theme</li>
<li><a href="https://bcorporation.net/about-b-corps">B Corporations</a> — a certification system for social and environmental performance</li>
<li><a href="https://www.wholegraindigital.com/">Wholegrain Digital</a> — an agency in London  focused on sustainability</li>
<li><a href="https://www.youtube.com/channel/UCoS21NU8QBB0FcUwijfS49A">SustainableUX on YouTube</a></li>
<li><a href="https://www.youtube.com/watch?v=7BJsDjFW8zE">Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher</a></li>
<li><a href="https://www.youtube.com/watch?v=d8aB-1yd0ZY">Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler</a></li>
<li><a href="https://www.youtube.com/watch?v=nnWqtkwFzac">Energy Efficiency and the P2P Web with Jordyn Bonds</a></li>
<li><a href="https://www.youtube.com/watch?v=P-d3d8DgqVA">Future Ethics with Cennydd Bowles</a></li>
<li><a href="https://tinyletter.com/SustainableUX">James's newsletter on Sustainable UX</a></li>
<li>Follow James on Twitter: <a href="https://twitter.com/JC_UX">@JC_UX</a>, <a href="https://twitter.com/SustainableUX">@SustainableUX</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at <a href="https://airtable.com/uibreakfast">airtable.com/uibreakfast</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 140: Sustainable UX with James Christie</itunes:title>
      <itunes:author>Jane Portman, James Christie</itunes:author>
      <itunes:duration>00:35:49</itunes:duration>
      <itunes:summary>Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You&apos;ll learn how to make sustainable choices about the way you work, what service providers you choose, how you design &amp; code, and much more.</itunes:summary>
      <itunes:subtitle>Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You&apos;ll learn how to make sustainable choices about the way you work, what service providers you choose, how you design &amp; code, and much more.</itunes:subtitle>
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      <title>Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky</title>
      <description><![CDATA[<p>Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.sherlockscore.com/">Sherlock</a> — Derek's product we're talking about</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product</li>
<li><a href="https://clearbit.com/">Clearbit</a> — a tool for enriching customer data</li>
<li><a href="https://productled.com/">ProductLed</a> — a resource by Wes Bush on product-led growth</li>
<li><a href="https://www.sherlockscore.com/blog/">Notes from Baker St.</a> — Sherlock's blog on product engagement</li>
<li><a href="https://medium.com/@dskaletsky">Follow Derek on Medium</a></li>
<li>Follow Derek on Twitter: <a href="https://twitter.com/dskaletsky">@dskaletsky</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at <a href="https://airtable.com/uibreakfast">airtable.com/uibreakfast</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 31 May 2019 23:44:17 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Derek Skaletsky)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.</p>
<p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.sherlockscore.com/">Sherlock</a> — Derek's product we're talking about</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product</li>
<li><a href="https://clearbit.com/">Clearbit</a> — a tool for enriching customer data</li>
<li><a href="https://productled.com/">ProductLed</a> — a resource by Wes Bush on product-led growth</li>
<li><a href="https://www.sherlockscore.com/blog/">Notes from Baker St.</a> — Sherlock's blog on product engagement</li>
<li><a href="https://medium.com/@dskaletsky">Follow Derek on Medium</a></li>
<li>Follow Derek on Twitter: <a href="https://twitter.com/dskaletsky">@dskaletsky</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at <a href="https://airtable.com/uibreakfast">airtable.com/uibreakfast</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky</itunes:title>
      <itunes:author>Jane Portman, Derek Skaletsky</itunes:author>
      <itunes:duration>00:25:54</itunes:duration>
      <itunes:summary>Many SaaS businesses track engagement for each user individually — pretending that companies don&apos;t exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.</itunes:summary>
      <itunes:subtitle>Many SaaS businesses track engagement for each user individually — pretending that companies don&apos;t exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.</itunes:subtitle>
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      <title>Episode 138: Blogging Strategy for SaaS with Kaleigh Moore</title>
      <description><![CDATA[<p>Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://creativeclass.co/">Creative Class</a> — Kaleigh's project for freelancers with Paul Jarvis</li>
<li><a href="https://creativeclass.co/podcast/">Creative Class Podcast</a></li>
<li><a href="http://uibreakfast.com/53-trust-marketing-paul-jarvis/">Episode 53: Trust Marketing with Paul Jarvis</a></li>
<li><a href="https://www.kaleighmoore.com/">Kaleigh's website</a></li>
<li><a href="https://www.kaleighmoore.com/newsletter">Kaleigh Moore</a>, <a href="http://www.yeahwriteclub.com/">Yeah Write Club</a> — Kaleigh's newsletters</li>
<li>Follow Kaleigh on Twitter: <a href="https://twitter.com/kaleighf">@kaleighf</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at <a href="https://layoutlab.io">layoutlab.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 24 May 2019 16:25:49 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Kaleigh Moore)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://creativeclass.co/">Creative Class</a> — Kaleigh's project for freelancers with Paul Jarvis</li>
<li><a href="https://creativeclass.co/podcast/">Creative Class Podcast</a></li>
<li><a href="http://uibreakfast.com/53-trust-marketing-paul-jarvis/">Episode 53: Trust Marketing with Paul Jarvis</a></li>
<li><a href="https://www.kaleighmoore.com/">Kaleigh's website</a></li>
<li><a href="https://www.kaleighmoore.com/newsletter">Kaleigh Moore</a>, <a href="http://www.yeahwriteclub.com/">Yeah Write Club</a> — Kaleigh's newsletters</li>
<li>Follow Kaleigh on Twitter: <a href="https://twitter.com/kaleighf">@kaleighf</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at <a href="https://layoutlab.io">layoutlab.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 138: Blogging Strategy for SaaS with Kaleigh Moore</itunes:title>
      <itunes:author>Jane Portman, Kaleigh Moore</itunes:author>
      <itunes:duration>00:35:12</itunes:duration>
      <itunes:summary>Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You&apos;ll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.</itunes:summary>
      <itunes:subtitle>Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You&apos;ll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.</itunes:subtitle>
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      <title>Episode 137: Lean, Agile &amp; Design Thinking with Jeff Gothelf</title>
      <description><![CDATA[<p>There are so many design methodologies available these days — lean, agile &amp; design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense &amp; Respond, and co-founder of Sense &amp; Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.amazon.com/Lean-UX-Designing-Great-Products-ebook/dp/B01LYGQ6CH">Lean UX</a>, <a href="https://www.amazon.com/dp/B01HLN0QGQ/ref=cm_sw_em_r_mt_dp_U_wBVYCb23SMX4X">Sense &amp; Respond</a>, <a href="https://www.amazon.com/gp/product/B076JJQBYT">Lean vs Agile vs Design Thinking</a> — Jeff's books</li>
<li><a href="https://www.senseandrespondpress.com/">Sense &amp; Respond Press</a> — Jeff's publishing house together with <a href="http://www.joshuaseiden.com/">Josh Seiden</a></li>
<li><a href="https://www.senseandrespondpress.com/making-progress">Making Progress</a>, <a href="https://www.senseandrespondpress.com/hire-women">Hire Women</a> — some of the latest books by Sense &amp; Respond Press</li>
<li><a href="https://medium.com/@jboogie/agile-vs-lean-vs-design-thinking-2329df8ab53c">Agile vs Lean vs Design Thinking</a> — Jeff's original article</li>
<li><a href="https://uibreakfast.com/131-design-sprint-with-jonathan-courtney/">Episode 131: Design Sprint with Jonathan Courtney</a></li>
<li><a href="https://www.inc.com/walter-chen/aarrr-dave-mcclure-s-pirate-metrics-and-the-only-five-numbers-that-matter.html">AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter</a> — an article by Walter Chen</li>
<li><a href="https://www.jeffgothelf.com/">Jeff's website</a></li>
<li>Follow Jeff on Twitter: <a href="https://twitter.com/jboogie">@jboogie</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to <a href="https://www.abstract.com">abstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 3 May 2019 21:03:28 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jeff Gothelf)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>There are so many design methodologies available these days — lean, agile &amp; design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense &amp; Respond, and co-founder of Sense &amp; Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.amazon.com/Lean-UX-Designing-Great-Products-ebook/dp/B01LYGQ6CH">Lean UX</a>, <a href="https://www.amazon.com/dp/B01HLN0QGQ/ref=cm_sw_em_r_mt_dp_U_wBVYCb23SMX4X">Sense &amp; Respond</a>, <a href="https://www.amazon.com/gp/product/B076JJQBYT">Lean vs Agile vs Design Thinking</a> — Jeff's books</li>
<li><a href="https://www.senseandrespondpress.com/">Sense &amp; Respond Press</a> — Jeff's publishing house together with <a href="http://www.joshuaseiden.com/">Josh Seiden</a></li>
<li><a href="https://www.senseandrespondpress.com/making-progress">Making Progress</a>, <a href="https://www.senseandrespondpress.com/hire-women">Hire Women</a> — some of the latest books by Sense &amp; Respond Press</li>
<li><a href="https://medium.com/@jboogie/agile-vs-lean-vs-design-thinking-2329df8ab53c">Agile vs Lean vs Design Thinking</a> — Jeff's original article</li>
<li><a href="https://uibreakfast.com/131-design-sprint-with-jonathan-courtney/">Episode 131: Design Sprint with Jonathan Courtney</a></li>
<li><a href="https://www.inc.com/walter-chen/aarrr-dave-mcclure-s-pirate-metrics-and-the-only-five-numbers-that-matter.html">AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter</a> — an article by Walter Chen</li>
<li><a href="https://www.jeffgothelf.com/">Jeff's website</a></li>
<li>Follow Jeff on Twitter: <a href="https://twitter.com/jboogie">@jboogie</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to <a href="https://www.abstract.com">abstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 137: Lean, Agile &amp; Design Thinking with Jeff Gothelf</itunes:title>
      <itunes:author>Jane Portman, Jeff Gothelf</itunes:author>
      <itunes:duration>00:34:50</itunes:duration>
      <itunes:summary>There are so many design methodologies available these days — lean, agile &amp; design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense &amp; Respond, and co-founder of Sense &amp; Respond Press. You&apos;ll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics.</itunes:summary>
      <itunes:subtitle>There are so many design methodologies available these days — lean, agile &amp; design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense &amp; Respond, and co-founder of Sense &amp; Respond Press. You&apos;ll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics.</itunes:subtitle>
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      <title>Episode 136: Hidden Powers of Adobe Document Cloud with Liang-Cheng Lin</title>
      <description><![CDATA[<p>The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://en.wikipedia.org/wiki/PDF">PDF</a> — a Wikipedia article</li>
<li><a href="https://acrobat.adobe.com/us/en/mobile/scanner-app.html">Adobe Scan</a> — Adobe's new mobile scanner app</li>
<li><a href="https://theblog.adobe.com/perfection-good-design-and-the-art-of-both/">Perfection, Good Design, and the Art of Both</a> — Liang-Cheng's article about designing Adobe Scan</li>
<li><a href="https://theblog.adobe.com/document-cloud/">Document Cloud at Adobe Blog</a></li>
<li><a href="https://www.linkedin.com/in/liangchenglin/">Follow Liang-Cheng on LinkedIn</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free 30-day trial today by heading over to <a href="https://abstract.com">abstract.com</a>. And if you tweet at <em>@goabstract</em> and <em>@uibreakfast</em> mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 19 Apr 2019 12:49:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Liang-Cheng Lin)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://en.wikipedia.org/wiki/PDF">PDF</a> — a Wikipedia article</li>
<li><a href="https://acrobat.adobe.com/us/en/mobile/scanner-app.html">Adobe Scan</a> — Adobe's new mobile scanner app</li>
<li><a href="https://theblog.adobe.com/perfection-good-design-and-the-art-of-both/">Perfection, Good Design, and the Art of Both</a> — Liang-Cheng's article about designing Adobe Scan</li>
<li><a href="https://theblog.adobe.com/document-cloud/">Document Cloud at Adobe Blog</a></li>
<li><a href="https://www.linkedin.com/in/liangchenglin/">Follow Liang-Cheng on LinkedIn</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free 30-day trial today by heading over to <a href="https://abstract.com">abstract.com</a>. And if you tweet at <em>@goabstract</em> and <em>@uibreakfast</em> mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 136: Hidden Powers of Adobe Document Cloud with Liang-Cheng Lin</itunes:title>
      <itunes:author>Jane Portman, Liang-Cheng Lin</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/6474f92d-71eb-4af4-b14c-8b61b025234a/3000x3000/1555678609artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:36:44</itunes:duration>
      <itunes:summary>The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You&apos;ll learn about the philosophy behind their platform, how PDF has become a powerful editable format, and UX challenges they face as one of the most popular tools in the world.</itunes:summary>
      <itunes:subtitle>The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You&apos;ll learn about the philosophy behind their platform, how PDF has become a powerful editable format, and UX challenges they face as one of the most popular tools in the world.</itunes:subtitle>
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      <title>Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam</title>
      <description><![CDATA[<p>Acquiring more products as a growth strategy isn't new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.simplefocus.com/">Simple Focus</a>, <a href="http://clearfunction.com/">Clear Function</a> — JD's agencies</li>
<li><a href="http://pulseapp.com/">Pulse</a>, <a href="https://getballpark.com/">Ballpark</a>, <a href="https://www.temper.io/">Temper</a>, <a href="https://sifterapp.com/">Sifter</a>, <a href="https://curated.co/">Curated</a> — some of JD's products</li>
<li><a href="https://metalab.co/">MetaLab</a> — the company behind Ballpark</li>
<li><a href="https://joshpigford.com/">Josh Pigford</a> — the founder of Baremetrics and previously Temper</li>
<li><a href="https://startingandsustaining.com/">Starting &amp; Sustaining</a> — a book by Garrett Dimon</li>
<li><a href="https://hitenism.com/">Hitenism</a> — Hiten Shah's blog &amp; newsletter</li>
<li>Follow JD on Twitter: <a href="https://twitter.com/jdgraffam">@jdgraffam</a></li>
<li>Ask JD any questions at <a href="mailto:jdgraffam@gmail.com">jdgraffam@gmail.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to <a href="https://www.abstract.com/">abstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 5 Apr 2019 16:25:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, JD Graffam)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Acquiring more products as a growth strategy isn't new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.simplefocus.com/">Simple Focus</a>, <a href="http://clearfunction.com/">Clear Function</a> — JD's agencies</li>
<li><a href="http://pulseapp.com/">Pulse</a>, <a href="https://getballpark.com/">Ballpark</a>, <a href="https://www.temper.io/">Temper</a>, <a href="https://sifterapp.com/">Sifter</a>, <a href="https://curated.co/">Curated</a> — some of JD's products</li>
<li><a href="https://metalab.co/">MetaLab</a> — the company behind Ballpark</li>
<li><a href="https://joshpigford.com/">Josh Pigford</a> — the founder of Baremetrics and previously Temper</li>
<li><a href="https://startingandsustaining.com/">Starting &amp; Sustaining</a> — a book by Garrett Dimon</li>
<li><a href="https://hitenism.com/">Hitenism</a> — Hiten Shah's blog &amp; newsletter</li>
<li>Follow JD on Twitter: <a href="https://twitter.com/jdgraffam">@jdgraffam</a></li>
<li>Ask JD any questions at <a href="mailto:jdgraffam@gmail.com">jdgraffam@gmail.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to <a href="https://www.abstract.com/">abstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam</itunes:title>
      <itunes:author>Jane Portman, JD Graffam</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/8d201108-6fbc-4e40-880c-a906f309085b/3000x3000/1554481877artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:30</itunes:duration>
      <itunes:summary>Acquiring more products as a growth strategy isn&apos;t new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions.</itunes:summary>
      <itunes:subtitle>Acquiring more products as a growth strategy isn&apos;t new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions.</itunes:subtitle>
      <itunes:keywords>portfolio, growth, acquire, agency, development, products, software, acquisitions, saas, software development, growth hacks</itunes:keywords>
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      <title>Episode 134: UX Writing with Yuval Keshtcher</title>
      <description><![CDATA[<p>With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://uxwritinghub.com/">UX Writing Hub</a> — Yuval's website</li>
<li><a href="https://polaris.shopify.com/content/product-content">Shopify Content Style Guide</a></li>
<li><a href="https://styleguide.mailchimp.com/">Mailchimp Content Style Guide</a></li>
<li><a href="https://uibreakfast.com/59-international-ux-joe-leech/">Episode 59: International UX with Joe Leech</a></li>
<li><a href="https://uibreakfast.com/96-building-global-customer-base-ed-freyfogle/">Episode 96: Building a Global Customer Base with Ed Freyfogle</a></li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product</li>
<li><a href="https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a">The Three-Hour Brand Sprint</a> — a framework by Jake Knapp</li>
<li><a href="https://medium.com/@jsaito">John Saito</a> — UX writer at Dropbox</li>
<li><a href="https://material.io/design/communication/writing.html">Writing guidelines for Material Design</a></li>
<li><a href="https://www.facebook.com/groups/microcopy/">Microcopy &amp; UX Writing</a> — Yuval's Facebook community</li>
<li>Follow Yuval on Twitter: <a href="https://twitter.com/KeshYuval">@KeshYuval</a></li>
<li>Ask Yuval any questions at <a href="mailto:yuval@uxwritinghub.com">yuval@uxwritinghub.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to <a href="https://www.abstract.com">abstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sun, 24 Mar 2019 14:25:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Yuval Keshtcher)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://uxwritinghub.com/">UX Writing Hub</a> — Yuval's website</li>
<li><a href="https://polaris.shopify.com/content/product-content">Shopify Content Style Guide</a></li>
<li><a href="https://styleguide.mailchimp.com/">Mailchimp Content Style Guide</a></li>
<li><a href="https://uibreakfast.com/59-international-ux-joe-leech/">Episode 59: International UX with Joe Leech</a></li>
<li><a href="https://uibreakfast.com/96-building-global-customer-base-ed-freyfogle/">Episode 96: Building a Global Customer Base with Ed Freyfogle</a></li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product</li>
<li><a href="https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a">The Three-Hour Brand Sprint</a> — a framework by Jake Knapp</li>
<li><a href="https://medium.com/@jsaito">John Saito</a> — UX writer at Dropbox</li>
<li><a href="https://material.io/design/communication/writing.html">Writing guidelines for Material Design</a></li>
<li><a href="https://www.facebook.com/groups/microcopy/">Microcopy &amp; UX Writing</a> — Yuval's Facebook community</li>
<li>Follow Yuval on Twitter: <a href="https://twitter.com/KeshYuval">@KeshYuval</a></li>
<li>Ask Yuval any questions at <a href="mailto:yuval@uxwritinghub.com">yuval@uxwritinghub.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to <a href="https://www.abstract.com">abstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 134: UX Writing with Yuval Keshtcher</itunes:title>
      <itunes:author>Jane Portman, Yuval Keshtcher</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/49795dd9-0df5-42f2-8acd-4e5d26e676c2/3000x3000/1553437867artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:41:04</itunes:duration>
      <itunes:summary>With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You&apos;ll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.</itunes:summary>
      <itunes:subtitle>With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You&apos;ll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.</itunes:subtitle>
      <itunes:keywords>web design, navigation, ui, branding, writing, content strategy, information architecture, ux, content design, usability, websites, voice and tone, content</itunes:keywords>
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      <itunes:episode>136</itunes:episode>
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      <guid isPermaLink="false">b03faecd-dfce-4d00-92a8-ac6a7257f721</guid>
      <title>Episode 133: SaaS Pricing with Patrick Campbell</title>
      <description><![CDATA[<p>Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.profitwell.com">ProfitWell</a> — Patrick's company we're talking about</li>
<li><a href="http://www.christophengelhardt.com/patrick-campbell-value-based-pricing-talk-recap-femtoconf-2018/">Value Based Pricing</a> — Patrick's talk recap from FemtoConf 2018</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product</li>
<li><a href="https://www.atlassian.com/">Atlassian</a>, <a href="http://wistia.com/">Wistia</a>, <a href="http://linkedin.com/">LinkedIn</a> — some of the companies that do pricing well</li>
<li><a href="https://www.forentrepreneurs.com/">David Skok</a>, <a href="http://www.bradfordcoffey.com/blog">Brad Coffey (HubSpot)</a> — some of the recommended blogs on pricing</li>
<li><a href="https://www.profitwell.com">ProfitWell</a>, <a href="https://www.priceintelligently.com/">Price Intelligently</a> — Patrick's websites</li>
<li>Ask Patrick any questions at <em>pc@profitwell.com</em></li>
<li>Follow Patrick on Twitter: <a href="https://twitter.com/Patticus">@Patticus</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to <a href="https://www.goabstract.com">goabstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 9 Mar 2019 11:24:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Patrick Campbell)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.profitwell.com">ProfitWell</a> — Patrick's company we're talking about</li>
<li><a href="http://www.christophengelhardt.com/patrick-campbell-value-based-pricing-talk-recap-femtoconf-2018/">Value Based Pricing</a> — Patrick's talk recap from FemtoConf 2018</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product</li>
<li><a href="https://www.atlassian.com/">Atlassian</a>, <a href="http://wistia.com/">Wistia</a>, <a href="http://linkedin.com/">LinkedIn</a> — some of the companies that do pricing well</li>
<li><a href="https://www.forentrepreneurs.com/">David Skok</a>, <a href="http://www.bradfordcoffey.com/blog">Brad Coffey (HubSpot)</a> — some of the recommended blogs on pricing</li>
<li><a href="https://www.profitwell.com">ProfitWell</a>, <a href="https://www.priceintelligently.com/">Price Intelligently</a> — Patrick's websites</li>
<li>Ask Patrick any questions at <em>pc@profitwell.com</em></li>
<li>Follow Patrick on Twitter: <a href="https://twitter.com/Patticus">@Patticus</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to <a href="https://www.goabstract.com">goabstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 133: SaaS Pricing with Patrick Campbell</itunes:title>
      <itunes:author>Jane Portman, Patrick Campbell</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/07410b63-e7e2-4e32-83af-bd1d7a7d1f60/3000x3000/1552131010artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:53</itunes:duration>
      <itunes:summary>Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You&apos;ll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.</itunes:summary>
      <itunes:subtitle>Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You&apos;ll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.</itunes:subtitle>
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      <title>Episode 132: Feature Audit with Brian Rhea</title>
      <description><![CDATA[<p>How do you know what features in your product bring the most value? How can you &quot;make your strengths stronger&quot; and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.featureaudit.com/">Feature Audit</a> — Brian's tool we're talking about</li>
<li><a href="https://www.startuprev.com/hirebrianrhea-com-one-year-later/">“hirebrianrhea.com”…One Year Later</a> — Brian's article at Brad Feld's blog</li>
<li><a href="https://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen?language=en">The best stats you've ever seen</a> — a TED talk by Hans Rosling that inspired Brian's visualization</li>
<li><a href="https://www.intercom.com/blog/before-you-plan-your-product-roadmap/">	Before you plan your product roadmap</a> — an article by Des Traynor of Intercom about performing a feature audit</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product</li>
<li><a href="https://heapanalytics.com/">Heap</a>, <a href="https://www.pendo.io/">Pendo</a> — &quot;heavy&quot; analytics tools that collect all data to allow its retrospective analysis</li>
<li><a href="https://brianrhea.com/">Brian's website</a></li>
<li>Use coupon code UIBREAKFAST to get 50% off your first 3 months of Feature Audit on all paid accounts</li>
<li>Get free product materials like worksheets and templates at Brian's <a href="https://brianrhea.com/jtbd">Jobs to Be Done Resource Library</a></li>
<li>Follow Brian on Twitter: <a href="https://twitter.com/brhea">@brhea</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Like GitHub, but for designers, Abstract is your team's version-controlled source of truth for design work. Sign your team up for a free 30-day trial today by heading over to <a href="https://www.goabstract.com">goabstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sun, 24 Feb 2019 11:58:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Brian Rhea)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you know what features in your product bring the most value? How can you &quot;make your strengths stronger&quot; and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.featureaudit.com/">Feature Audit</a> — Brian's tool we're talking about</li>
<li><a href="https://www.startuprev.com/hirebrianrhea-com-one-year-later/">“hirebrianrhea.com”…One Year Later</a> — Brian's article at Brad Feld's blog</li>
<li><a href="https://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen?language=en">The best stats you've ever seen</a> — a TED talk by Hans Rosling that inspired Brian's visualization</li>
<li><a href="https://www.intercom.com/blog/before-you-plan-your-product-roadmap/">	Before you plan your product roadmap</a> — an article by Des Traynor of Intercom about performing a feature audit</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product</li>
<li><a href="https://heapanalytics.com/">Heap</a>, <a href="https://www.pendo.io/">Pendo</a> — &quot;heavy&quot; analytics tools that collect all data to allow its retrospective analysis</li>
<li><a href="https://brianrhea.com/">Brian's website</a></li>
<li>Use coupon code UIBREAKFAST to get 50% off your first 3 months of Feature Audit on all paid accounts</li>
<li>Get free product materials like worksheets and templates at Brian's <a href="https://brianrhea.com/jtbd">Jobs to Be Done Resource Library</a></li>
<li>Follow Brian on Twitter: <a href="https://twitter.com/brhea">@brhea</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Like GitHub, but for designers, Abstract is your team's version-controlled source of truth for design work. Sign your team up for a free 30-day trial today by heading over to <a href="https://www.goabstract.com">goabstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 132: Feature Audit with Brian Rhea</itunes:title>
      <itunes:author>Jane Portman, Brian Rhea</itunes:author>
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      <itunes:duration>00:38:22</itunes:duration>
      <itunes:summary>How do you know what features in your product bring the most value? How can you &quot;make your strengths stronger&quot; and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You&apos;ll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work.</itunes:summary>
      <itunes:subtitle>How do you know what features in your product bring the most value? How can you &quot;make your strengths stronger&quot; and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You&apos;ll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work.</itunes:subtitle>
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      <title>Episode 131: Design Sprint with Jonathan Courtney</title>
      <description><![CDATA[<p>Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&amp;Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://ajsmart.com/">AJ&amp;Smart</a> — Jonathan's design agency</li>
<li><a href="https://www.amazon.com/dp/B010MH1DAQ/ref=cm_sw_em_r_mt_dp_U_AOdyCbQ075DJF">Sprint</a> — the original book by Jake Knapp</li>
<li><a href="https://www.youtube.com/channel/UCeB_OpLspKJGiKv1CYkWFFw">Follow AJ&amp;Smart on YouTube</a> for hours of free instructional videos on the topic of Design Sprint</li>
<li><a href="https://realtimeboard.com/">RealtimeBoard</a> — a tool for remote collaboration</li>
<li><a href="https://uibreakfast.com/63-enterprise-ux-distributed-teams-brent-heckerman/">Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman</a> — our previous episode on RealtimeBoard</li>
<li><a href="https://www.youtube.com/watch?v=33hBnZzoFAg">Lightning Decision Jam</a> — how to run a shorter design sprint workshop</li>
<li>Follow Jonathan on Instagram: <a href="https://www.instagram.com/jicecream/">@jicecream</a></li>
<li><a href="https://www.productbreakfastclub.com/">Product Breakfast Club</a> — Jonathan's podcast with Jake Knapp</li>
<li>Use promocode UIBREAKFAST to get €500 off the <a href="https://ajsmart.com/masterclass">Design Sprint Masterclass</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free, 30-day trial today by heading over to <a href="https://www.goabstract.com">goabstract.com</a>. And if you tweet at <em>@goabstract</em> and <em>@uibreakfast</em> mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sun, 10 Feb 2019 15:41:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jonathan Courtney)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&amp;Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://ajsmart.com/">AJ&amp;Smart</a> — Jonathan's design agency</li>
<li><a href="https://www.amazon.com/dp/B010MH1DAQ/ref=cm_sw_em_r_mt_dp_U_AOdyCbQ075DJF">Sprint</a> — the original book by Jake Knapp</li>
<li><a href="https://www.youtube.com/channel/UCeB_OpLspKJGiKv1CYkWFFw">Follow AJ&amp;Smart on YouTube</a> for hours of free instructional videos on the topic of Design Sprint</li>
<li><a href="https://realtimeboard.com/">RealtimeBoard</a> — a tool for remote collaboration</li>
<li><a href="https://uibreakfast.com/63-enterprise-ux-distributed-teams-brent-heckerman/">Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman</a> — our previous episode on RealtimeBoard</li>
<li><a href="https://www.youtube.com/watch?v=33hBnZzoFAg">Lightning Decision Jam</a> — how to run a shorter design sprint workshop</li>
<li>Follow Jonathan on Instagram: <a href="https://www.instagram.com/jicecream/">@jicecream</a></li>
<li><a href="https://www.productbreakfastclub.com/">Product Breakfast Club</a> — Jonathan's podcast with Jake Knapp</li>
<li>Use promocode UIBREAKFAST to get €500 off the <a href="https://ajsmart.com/masterclass">Design Sprint Masterclass</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free, 30-day trial today by heading over to <a href="https://www.goabstract.com">goabstract.com</a>. And if you tweet at <em>@goabstract</em> and <em>@uibreakfast</em> mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 131: Design Sprint with Jonathan Courtney</itunes:title>
      <itunes:author>Jane Portman, Jonathan Courtney</itunes:author>
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      <itunes:duration>00:39:08</itunes:duration>
      <itunes:summary>Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&amp;Smart. You&apos;ll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client.</itunes:summary>
      <itunes:subtitle>Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&amp;Smart. You&apos;ll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client.</itunes:subtitle>
      <itunes:keywords>sprint, jake knapp, framework, productivity, design sprint, workshop, process, ui, agency, prototyping, team, collaboration, ux, ideas</itunes:keywords>
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      <title>Episode 130: Deep Work with Jonathan Anderstrom</title>
      <description><![CDATA[<p>There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.creedinteractive.com/">Creed Interactive</a> — Jonathan's agency</li>
<li><a href="https://www.creedinteractive.com/blog/deep-work-our-secret-sauce-to-an-effective-work-environment">Deep Work: Our Secret Sauce to an Effective Work Environment</a> — an article by Jeremy Dean at their blog</li>
<li><a href="https://medium.com/@SteveGlaveski/37-lessons-on-productivity-and-work-from-basecamps-jason-fried-4815bb87c52d">37 Lessons on Productivity and Work from Basecamp’s Jason Fried</a> — an article by Steve Glaveski</li>
<li><a href="https://www.amazon.com/dp/B013UWFM52/ref=cm_sw_em_r_mt_dp_U_RB5sCb81TZV1N">Deep Work</a> —  a book by Cal Newport</li>
<li><a href="https://uibreakfast.com/18-anders-thue-pedersen/">Episode 18: Staying in Flow with Anders Thue Pedersen</a> — our past episode on TimeBlock method</li>
<li><a href="https://www.creedinteractive.com/blog/creed-interactive-office-tour">Creed Interactive Office Tour</a></li>
<li>Follow Jonathan and Creed Interactive on Twitter: <a href="https://twitter.com/anderstrom">@anderstrom</a>, <a href="https://twitter.com/creed_all_in">@creed_all_in</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to <a href="https://www.goabstract.com">goabstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 25 Jan 2019 23:17:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jonathan Anderstrom)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.creedinteractive.com/">Creed Interactive</a> — Jonathan's agency</li>
<li><a href="https://www.creedinteractive.com/blog/deep-work-our-secret-sauce-to-an-effective-work-environment">Deep Work: Our Secret Sauce to an Effective Work Environment</a> — an article by Jeremy Dean at their blog</li>
<li><a href="https://medium.com/@SteveGlaveski/37-lessons-on-productivity-and-work-from-basecamps-jason-fried-4815bb87c52d">37 Lessons on Productivity and Work from Basecamp’s Jason Fried</a> — an article by Steve Glaveski</li>
<li><a href="https://www.amazon.com/dp/B013UWFM52/ref=cm_sw_em_r_mt_dp_U_RB5sCb81TZV1N">Deep Work</a> —  a book by Cal Newport</li>
<li><a href="https://uibreakfast.com/18-anders-thue-pedersen/">Episode 18: Staying in Flow with Anders Thue Pedersen</a> — our past episode on TimeBlock method</li>
<li><a href="https://www.creedinteractive.com/blog/creed-interactive-office-tour">Creed Interactive Office Tour</a></li>
<li>Follow Jonathan and Creed Interactive on Twitter: <a href="https://twitter.com/anderstrom">@anderstrom</a>, <a href="https://twitter.com/creed_all_in">@creed_all_in</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to <a href="https://www.goabstract.com">goabstract.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 130: Deep Work with Jonathan Anderstrom</itunes:title>
      <itunes:author>Jane Portman, Jonathan Anderstrom</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/10e2c1d4-8bb9-4823-ae0b-803cfffa82f5/3000x3000/1548458485artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:06</itunes:duration>
      <itunes:summary>There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration.</itunes:summary>
      <itunes:subtitle>There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration.</itunes:subtitle>
      <itunes:keywords>remote, schedule, productivity, agency, deep work, timeblock, collaboration</itunes:keywords>
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      <title>Episode 129: UX Research Tools with Andrew Mayfield</title>
      <description><![CDATA[<p>What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.optimalworkshop.com/">Optimal Workshop</a> — Andrew's company</li>
<li><a href="https://www.optimalworkshop.com/treejack">Treejack</a>, <a href="https://www.optimalworkshop.com/optimalsort">OptimalSort</a>, <a href="https://www.optimalworkshop.com/chalkmark">Chalkmark</a>, <a href="https://www.optimalworkshop.com/questions">Questions</a>, <a href="https://www.optimalworkshop.com/reframer">Reframer</a> — UX research tools we're talking about</li>
<li><a href="https://www.optimalworkshop.com/101/card-sorting">Card Sorting 101</a> — a guide at Optimal Workshop blog</li>
<li><a href="https://www.amazon.com/dp/B004VFUOL0/ref=cm_sw_em_r_mt_dp_U_xHFqCbD5ZDYBF">Card Sorting</a> — a book by Donna Spencer</li>
<li><a href="https://treetesting.atlassian.net">Tree Testing for Websites</a> — a  free book-length guide by Dave O'Brien, inventor of Treejack</li>
<li>Follow Andrew on Twitter: <a href="https://twitter.com/andrewfantastic">@andrewfantastic</a>, <a href="https://twitter.com/optimalworkshop">@optimalworkshop</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 18 Jan 2019 16:59:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Andrew Mayfield)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.optimalworkshop.com/">Optimal Workshop</a> — Andrew's company</li>
<li><a href="https://www.optimalworkshop.com/treejack">Treejack</a>, <a href="https://www.optimalworkshop.com/optimalsort">OptimalSort</a>, <a href="https://www.optimalworkshop.com/chalkmark">Chalkmark</a>, <a href="https://www.optimalworkshop.com/questions">Questions</a>, <a href="https://www.optimalworkshop.com/reframer">Reframer</a> — UX research tools we're talking about</li>
<li><a href="https://www.optimalworkshop.com/101/card-sorting">Card Sorting 101</a> — a guide at Optimal Workshop blog</li>
<li><a href="https://www.amazon.com/dp/B004VFUOL0/ref=cm_sw_em_r_mt_dp_U_xHFqCbD5ZDYBF">Card Sorting</a> — a book by Donna Spencer</li>
<li><a href="https://treetesting.atlassian.net">Tree Testing for Websites</a> — a  free book-length guide by Dave O'Brien, inventor of Treejack</li>
<li>Follow Andrew on Twitter: <a href="https://twitter.com/andrewfantastic">@andrewfantastic</a>, <a href="https://twitter.com/optimalworkshop">@optimalworkshop</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 129: UX Research Tools with Andrew Mayfield</itunes:title>
      <itunes:author>Jane Portman, Andrew Mayfield</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/4da48165-8a84-4155-92ac-a771a4f328bc/3000x3000/1547831089artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:24</itunes:duration>
      <itunes:summary>What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others.</itunes:summary>
      <itunes:subtitle>What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others.</itunes:subtitle>
      <itunes:keywords>tools, tree testing, information architecture, ux research, research, ux, card sorting, ui, usability, ux tools, surveys</itunes:keywords>
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      <title>Episode 128: Writing Great Product Specs with Janna Bastow</title>
      <description><![CDATA[<p>What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You'll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.prodpad.com/">ProdPad</a> — Janna's product management software</li>
<li><a href="https://www.mindtheproduct.com/">Mind the Product</a> — Janna's community (and series of events) for product managers</li>
<li><a href="https://www.prodpad.com/blog/our-new-user-onboarding-process-ux/">User Onboarding: The UX Behind Our Magically Extending Free Trial</a> — Janna's article about gamified trials</li>
<li><a href="https://www.prodpad.com/blog/how-to-write-great-product-specs/">How to Write Great Product Specs</a> — Janna's article</li>
<li><a href="https://en.wikipedia.org/wiki/Product_requirements_document">Product requirements document (PRD)</a> — a Wikipedia article</li>
<li><a href="https://www.prodpad.com/blog/how-to-build-a-product-roadmap-everyone-understands/">How To Build A Product Roadmap Everyone Understands</a> — an article by Andrea Saez at ProdPad Blog</li>
<li><a href="https://www.prodpad.com/blog/roadmap-versus-release-plan/">Why Your Roadmap Is Not A Release Plan</a> — another article by Andrea Saez</li>
<li><a href="https://marvelapp.com/">Marvel</a>, <a href="http://invisionapp.com/">InVision</a>, <a href="http://balsamiq.cloud/">Balsamiq</a> — design &amp; prototyping tools</li>
<li><a href="https://www.linkedin.com/in/jannabastow/">Follow Janna on LinkedIn</a></li>
<li>Follow Janna on Twitter: <a href="https://twitter.com/simplybastow">@simplybastow</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq — a low fidelity wireframing software so easy to use you'll surprise yourself. Just drag and drop elements, and get your ideas ready to share in no time! Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Wed, 2 Jan 2019 15:25:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Janna Bastow)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You'll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.prodpad.com/">ProdPad</a> — Janna's product management software</li>
<li><a href="https://www.mindtheproduct.com/">Mind the Product</a> — Janna's community (and series of events) for product managers</li>
<li><a href="https://www.prodpad.com/blog/our-new-user-onboarding-process-ux/">User Onboarding: The UX Behind Our Magically Extending Free Trial</a> — Janna's article about gamified trials</li>
<li><a href="https://www.prodpad.com/blog/how-to-write-great-product-specs/">How to Write Great Product Specs</a> — Janna's article</li>
<li><a href="https://en.wikipedia.org/wiki/Product_requirements_document">Product requirements document (PRD)</a> — a Wikipedia article</li>
<li><a href="https://www.prodpad.com/blog/how-to-build-a-product-roadmap-everyone-understands/">How To Build A Product Roadmap Everyone Understands</a> — an article by Andrea Saez at ProdPad Blog</li>
<li><a href="https://www.prodpad.com/blog/roadmap-versus-release-plan/">Why Your Roadmap Is Not A Release Plan</a> — another article by Andrea Saez</li>
<li><a href="https://marvelapp.com/">Marvel</a>, <a href="http://invisionapp.com/">InVision</a>, <a href="http://balsamiq.cloud/">Balsamiq</a> — design &amp; prototyping tools</li>
<li><a href="https://www.linkedin.com/in/jannabastow/">Follow Janna on LinkedIn</a></li>
<li>Follow Janna on Twitter: <a href="https://twitter.com/simplybastow">@simplybastow</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq — a low fidelity wireframing software so easy to use you'll surprise yourself. Just drag and drop elements, and get your ideas ready to share in no time! Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 128: Writing Great Product Specs with Janna Bastow</itunes:title>
      <itunes:author>Jane Portman, Janna Bastow</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/6d25eb46-1717-4ae2-9f58-2b654377e532/3000x3000/1546442964artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:35:04</itunes:duration>
      <itunes:summary>What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You&apos;ll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback.</itunes:summary>
      <itunes:subtitle>What kind of product specs are the best to work with? How do you document your vision? Our guest today is Janna Bastow — co-founder and CEO of ProdPad, co-founder of Mind the Product, and product person at heart. You&apos;ll learn why product specs are always a work in progress, how to deal with deadlines, document your goals and tasks, and iterate based on customer feedback.</itunes:subtitle>
      <itunes:keywords>roadmaps, saas, software, features, decision-making, ux, product specs, prioritize, ui, design, product, building features</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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    </item>
    <item>
      <guid isPermaLink="false">289c9a0b-15ce-4b1b-9cb4-643987abc5bb</guid>
      <title>Episode 127: Content Strategy with Chris Huylebroeck</title>
      <description><![CDATA[<p>How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://uibreakfast.com/118-customer-top-tasks-with-gerry-mcgovern/">Episode 118: Customer Top Tasks with Gerry McGovern</a></li>
<li><a href="https://alistapart.com/article/content-modelling-a-master-skill">Content Modelling: A Master Skill</a> — an article by Rachel Lovinger</li>
<li><a href="https://storyneedle.com/wine-content-domain-models/">Wine, Content, and Domain Models</a> — an article by Michael Andrews</li>
<li><a href="https://en.wikipedia.org/wiki/Tree_testing">Tree testing</a> — a Wikipedia article</li>
<li><a href="https://www.internetarchitects.be">Internet Architects</a> — a company where Chris currently works</li>
<li><a href="https://www.linkedin.com/in/chrishuylebroeck/">Follow Chris on LinkedIn</a></li>
<li>Follow Chris on Twitter: <a href="https://twitter.com/cHuylebroeck">@cHuylebroeck</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions, without learning fancy design tools! Just drag, drop and resize elements into your wireframes, it's that easy. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 15 Dec 2018 21:07:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Chris Huylebroeck)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://uibreakfast.com/118-customer-top-tasks-with-gerry-mcgovern/">Episode 118: Customer Top Tasks with Gerry McGovern</a></li>
<li><a href="https://alistapart.com/article/content-modelling-a-master-skill">Content Modelling: A Master Skill</a> — an article by Rachel Lovinger</li>
<li><a href="https://storyneedle.com/wine-content-domain-models/">Wine, Content, and Domain Models</a> — an article by Michael Andrews</li>
<li><a href="https://en.wikipedia.org/wiki/Tree_testing">Tree testing</a> — a Wikipedia article</li>
<li><a href="https://www.internetarchitects.be">Internet Architects</a> — a company where Chris currently works</li>
<li><a href="https://www.linkedin.com/in/chrishuylebroeck/">Follow Chris on LinkedIn</a></li>
<li>Follow Chris on Twitter: <a href="https://twitter.com/cHuylebroeck">@cHuylebroeck</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions, without learning fancy design tools! Just drag, drop and resize elements into your wireframes, it's that easy. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 127: Content Strategy with Chris Huylebroeck</itunes:title>
      <itunes:author>Jane Portman, Chris Huylebroeck</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/4bad16a8-b000-4636-9e9d-6a97e3c96a6b/3000x3000/1544908181artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:16</itunes:duration>
      <itunes:summary>How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience.</itunes:summary>
      <itunes:subtitle>How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience.</itunes:subtitle>
      <itunes:keywords>navigation, content design, ui, content strategy, content, websites, writing, usability, information architecture, ux, web design</itunes:keywords>
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      <title>Episode 126: Company Values Done Right with Haraldur Thorleifsson</title>
      <description><![CDATA[<p>How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder &amp; CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://ueno.co/">Ueno</a> — Haraldur's company</li>
<li><a href="https://loremipsum.ueno.co/uenos-culture-values-d2d1ce5ba9b9">Ueno’s Culture Values</a> — Haraldur's article describing their company values</li>
<li><a href="http://a.co/d/1JIQd8I">Radical Candor</a> — a book by Kim Scott</li>
<li>Follow Haraldur on Ueno's blog, <a href="https://loremipsum.ueno.co/">Lorem Ipsum</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Frontify. Frontify provides cloud-based brand management software for increased brand consistency, efficiency, and design collaboration. It's the single source of truth for all your digital assets, enriched with guidelines. Sign up for a free trial at <a href="https://frontify.com/uibreakfast">frontify.com/uibreakfast</a>, and get your first three months free of charge if you start a subscription.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 30 Nov 2018 23:41:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Haraldur Thorleifsson)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder &amp; CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://ueno.co/">Ueno</a> — Haraldur's company</li>
<li><a href="https://loremipsum.ueno.co/uenos-culture-values-d2d1ce5ba9b9">Ueno’s Culture Values</a> — Haraldur's article describing their company values</li>
<li><a href="http://a.co/d/1JIQd8I">Radical Candor</a> — a book by Kim Scott</li>
<li>Follow Haraldur on Ueno's blog, <a href="https://loremipsum.ueno.co/">Lorem Ipsum</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Frontify. Frontify provides cloud-based brand management software for increased brand consistency, efficiency, and design collaboration. It's the single source of truth for all your digital assets, enriched with guidelines. Sign up for a free trial at <a href="https://frontify.com/uibreakfast">frontify.com/uibreakfast</a>, and get your first three months free of charge if you start a subscription.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 126: Company Values Done Right with Haraldur Thorleifsson</itunes:title>
      <itunes:author>Jane Portman, Haraldur Thorleifsson</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/831b7bff-4b30-4c45-8104-0cfa72595361/3000x3000/1543621487artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:35:00</itunes:duration>
      <itunes:summary>How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder &amp; CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.</itunes:summary>
      <itunes:subtitle>How do you stay true to yourself when your company grows and changes? How do you document the principles for your communication and decision-making? Our guest today is Haraldur Thorleifsson, the founder &amp; CEO of Ueno — an award-winning digital agency. We talk about his unique personal story and how it translates into their company values, tying together people in four offices around the world.</itunes:subtitle>
      <itunes:keywords>values, culture, principles, agency, decision-making, brand values, company, creativity</itunes:keywords>
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      <title>Episode 125: Defining &amp; Building New Features with Emily Tate</title>
      <description><![CDATA[<p>What features should you build next? Will your product be ever &quot;done&quot;? How to avoid &quot;building yourself into the corner&quot;? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You'll learn how to prioritize new features, create roadmaps based on user research, and ignore &quot;squeaky wheals&quot; while focusing on truly important product work.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.mindtheproduct.com/">Mind the Product</a> — the world's largest community of product people</li>
<li><a href="https://pivotal.io/">Pivotal Labs</a> — Emily's previous place of work</li>
<li><a href="https://uibreakfast.com/121-managing-customer-feedback-with-sofia-quintero/">Episode 121: Managing Customer Feedback with Sofia Quintero </a></li>
<li><a href="https://www.mindtheproduct.com/2017/10/critical-thinking-product-teams-teresa-torres/">Critical Thinking for Product Teams</a> — a talk by Teresa Torres sharing her opportunity solution tree</li>
<li><a href="https://www.intercom.com/blog/before-you-plan-your-product-roadmap/">Before You Plan Your Product Roadmap </a> — a post by Des Traynor about feature audits</li>
<li><a href="https://hbr.org/2010/04/the-five-whys-for-startups">The Five Whys for Start-Ups</a> — an article by Eric Ries</li>
<li><a href="http://www.thedailyem.com/blog/2016/6/12/taming-the-squeaky-wheel">Taming the Squeaky Wheel</a> — Emily's article</li>
<li><a href="https://www.mindtheproduct.com/">Mind the Product</a>, <a href="https://www.prodpad.com/blog/">ProdPad</a> — great blogs to follow</li>
<li><a href="http://a.co/d/7HatCe1">Product Roadmaps Relaunched</a> — a book by C. Todd Lombardo, Bruce McCarthy, Evan Ryan &amp; Michael Connors</li>
<li><a href="https://www.mindtheproduct.com/events/">Mind the Product events &amp; local meetups</a></li>
<li><a href="http://www.thedailyem.com">The  Daily Em</a> — Emily's website</li>
<li>Follow Emily on Twitter: <a href="https://twitter.com/thedailyem">@thedailyem</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 17 Nov 2018 20:33:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Emily Tate)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What features should you build next? Will your product be ever &quot;done&quot;? How to avoid &quot;building yourself into the corner&quot;? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You'll learn how to prioritize new features, create roadmaps based on user research, and ignore &quot;squeaky wheals&quot; while focusing on truly important product work.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.mindtheproduct.com/">Mind the Product</a> — the world's largest community of product people</li>
<li><a href="https://pivotal.io/">Pivotal Labs</a> — Emily's previous place of work</li>
<li><a href="https://uibreakfast.com/121-managing-customer-feedback-with-sofia-quintero/">Episode 121: Managing Customer Feedback with Sofia Quintero </a></li>
<li><a href="https://www.mindtheproduct.com/2017/10/critical-thinking-product-teams-teresa-torres/">Critical Thinking for Product Teams</a> — a talk by Teresa Torres sharing her opportunity solution tree</li>
<li><a href="https://www.intercom.com/blog/before-you-plan-your-product-roadmap/">Before You Plan Your Product Roadmap </a> — a post by Des Traynor about feature audits</li>
<li><a href="https://hbr.org/2010/04/the-five-whys-for-startups">The Five Whys for Start-Ups</a> — an article by Eric Ries</li>
<li><a href="http://www.thedailyem.com/blog/2016/6/12/taming-the-squeaky-wheel">Taming the Squeaky Wheel</a> — Emily's article</li>
<li><a href="https://www.mindtheproduct.com/">Mind the Product</a>, <a href="https://www.prodpad.com/blog/">ProdPad</a> — great blogs to follow</li>
<li><a href="http://a.co/d/7HatCe1">Product Roadmaps Relaunched</a> — a book by C. Todd Lombardo, Bruce McCarthy, Evan Ryan &amp; Michael Connors</li>
<li><a href="https://www.mindtheproduct.com/events/">Mind the Product events &amp; local meetups</a></li>
<li><a href="http://www.thedailyem.com">The  Daily Em</a> — Emily's website</li>
<li>Follow Emily on Twitter: <a href="https://twitter.com/thedailyem">@thedailyem</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 125: Defining &amp; Building New Features with Emily Tate</itunes:title>
      <itunes:author>Jane Portman, Emily Tate</itunes:author>
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      <itunes:duration>00:40:20</itunes:duration>
      <itunes:summary>What features should you build next? Will your product be ever &quot;done&quot;? How to avoid &quot;building yourself into the corner&quot;? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You&apos;ll learn how to prioritize new features, create roadmaps based on user research, and ignore &quot;squeaky wheals&quot; while focusing on truly important product work.</itunes:summary>
      <itunes:subtitle>What features should you build next? Will your product be ever &quot;done&quot;? How to avoid &quot;building yourself into the corner&quot;? Our guest today is the awesome Emily Tate, US General Manager at Mind the Product. You&apos;ll learn how to prioritize new features, create roadmaps based on user research, and ignore &quot;squeaky wheals&quot; while focusing on truly important product work.</itunes:subtitle>
      <itunes:keywords>roadmaps, decision-making, ux, saas, software, product, prioritize, features, design, building features</itunes:keywords>
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      <title>Episode 124: Deciphering GDPR with Aleth Gueguen</title>
      <description><![CDATA[<p>The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You'll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://gdpr4saas.eu/">GDPR for SaaS</a> — Aleth's website</li>
<li><a href="https://en.wikipedia.org/wiki/General_Data_Protection_Regulation">General Data Protection Regulation (GDPR)</a> — a Wikipedia article</li>
<li><a href="https://www.smashingmagazine.com/2017/07/privacy-by-design-framework/">How To Protect Your Users With The Privacy By Design Framework</a> — an article by Heather Burns at Smashing Magazine</li>
<li><a href="https://econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent/">10 examples of best practice UX for obtaining marketing consent</a> — an article by Ben Davis</li>
<li><a href="https://ico.org.uk/media/for-organisations/documents/1596/privacy-in-mobile-apps-dp-guidance.pdf">Privacy in mobile apps</a> — an ICO guide</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product (a typical data processor)</li>
<li><a href="https://gdpr4saas.eu/the-blueprint-to-privacy-for-saas-business">The GDPR Package</a> — Aleth's consulting package for SaaS companies</li>
<li>Follow Aleth on Twitter: <a href="https://twitter.com/pl4n3th">@pl4n3th</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 2 Nov 2018 21:46:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Aleth Gueguen)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You'll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://gdpr4saas.eu/">GDPR for SaaS</a> — Aleth's website</li>
<li><a href="https://en.wikipedia.org/wiki/General_Data_Protection_Regulation">General Data Protection Regulation (GDPR)</a> — a Wikipedia article</li>
<li><a href="https://www.smashingmagazine.com/2017/07/privacy-by-design-framework/">How To Protect Your Users With The Privacy By Design Framework</a> — an article by Heather Burns at Smashing Magazine</li>
<li><a href="https://econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent/">10 examples of best practice UX for obtaining marketing consent</a> — an article by Ben Davis</li>
<li><a href="https://ico.org.uk/media/for-organisations/documents/1596/privacy-in-mobile-apps-dp-guidance.pdf">Privacy in mobile apps</a> — an ICO guide</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product (a typical data processor)</li>
<li><a href="https://gdpr4saas.eu/the-blueprint-to-privacy-for-saas-business">The GDPR Package</a> — Aleth's consulting package for SaaS companies</li>
<li>Follow Aleth on Twitter: <a href="https://twitter.com/pl4n3th">@pl4n3th</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 124: Deciphering GDPR with Aleth Gueguen</itunes:title>
      <itunes:author>Jane Portman, Aleth Gueguen</itunes:author>
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      <itunes:duration>00:35:54</itunes:duration>
      <itunes:summary>The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You&apos;ll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers.</itunes:summary>
      <itunes:subtitle>The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You&apos;ll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers.</itunes:subtitle>
      <itunes:keywords>privacy policy, terms of service, ui, regulations, legal, software, saas, gdpr, ux, dpa, privacy</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <title>Episode 123: Bridging the Execution Gap in Digital Strategy with Jonathon Hensley</title>
      <description><![CDATA[<p>According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder &amp; CEO of Emerge Interactive. You'll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://emergeinteractive.com/">Emerge Interactive</a> — Jonathon's digital product agency</li>
<li><a href="https://balsamiq.cloud/">Balsamiq</a>, <a href="https://www.axure.com/">Axure</a> — wireframing tools</li>
<li><a href="https://www.emergeinteractive.com/insights">Insights by Emerge Interactive</a> — a section with interviews, articles, and other resources</li>
<li>Download your free Digital Product Vision &amp; Planning Checklist (and get a chance to win a free workshop) at <a href="https://emergeinsights.com/uibreakfast">emergeinsights.com/uibreakfast</a></li>
<li>Follow Jonathon on Twitter: <a href="https://twitter.com/jonathonhensley">@jonathonhensley</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq, the easiest-to-use wireframing tool. Balsamiq is great for collaborating with your team and getting everyone on the same page quickly! Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 19 Oct 2018 09:33:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jonathon Hensley)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder &amp; CEO of Emerge Interactive. You'll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://emergeinteractive.com/">Emerge Interactive</a> — Jonathon's digital product agency</li>
<li><a href="https://balsamiq.cloud/">Balsamiq</a>, <a href="https://www.axure.com/">Axure</a> — wireframing tools</li>
<li><a href="https://www.emergeinteractive.com/insights">Insights by Emerge Interactive</a> — a section with interviews, articles, and other resources</li>
<li>Download your free Digital Product Vision &amp; Planning Checklist (and get a chance to win a free workshop) at <a href="https://emergeinsights.com/uibreakfast">emergeinsights.com/uibreakfast</a></li>
<li>Follow Jonathon on Twitter: <a href="https://twitter.com/jonathonhensley">@jonathonhensley</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq, the easiest-to-use wireframing tool. Balsamiq is great for collaborating with your team and getting everyone on the same page quickly! Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 123: Bridging the Execution Gap in Digital Strategy with Jonathon Hensley</itunes:title>
      <itunes:author>Jane Portman, Jonathon Hensley</itunes:author>
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      <itunes:duration>00:36:58</itunes:duration>
      <itunes:summary>According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder &amp; CEO of Emerge Interactive. You&apos;ll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome.</itunes:summary>
      <itunes:subtitle>According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder &amp; CEO of Emerge Interactive. You&apos;ll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome.</itunes:subtitle>
      <itunes:keywords>digital, strategy, digital strategy, product owner, team, execution, vision, prototyping, product management</itunes:keywords>
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      <title>Episode 122: Starting New Projects with David Kadavy</title>
      <description><![CDATA[<p>How do you find motivation and energy to create something new, something you've been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You'll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://amzn.eu/d/b8w5WeJ">The Heart to Start</a>, <a href="http://amzn.eu/d/87Ea5lU">Design for Hackers</a> — David's books</li>
<li><a href="https://kadavy.net/blog/archive/love-your-work/">Love Your Work</a> — David's podcast</li>
<li><a href="http://a.co/d/2CgQ8wg">How to Write a Book</a>, <a href="http://a.co/d/0MiRgOf">Make Money Writing on the STEEM Blockchain</a> — David's &quot;short reads&quot;</li>
<li><a href="https://en.wikipedia.org/wiki/Self-discrepancy_theory">Self-discrepancy theory</a> — a Wikipedia article</li>
<li><a href="https://www.brainpickings.org/2014/01/29/ira-glass-success-daniel-sax/">The Taste Gap: Ira Glass on the Secret of Creative Success, Animated in Living Typography</a> — an article &amp; video at Brain Pickings</li>
<li><a href="http://nathanbarry.com/authority/">Authority</a> — a book by Nathan Barry</li>
<li><a href="https://stackingthebricks.com/guides/your-first-10k/">Your First $10k</a> — a guide for creating products by Amy Hoy</li>
<li><a href="http://a.co/d/ibGAnvd">Old Masters and Young Geniuses</a> — a book by David Galenson</li>
<li><a href="https://news.stanford.edu/2005/06/14/jobs-061505/">Steve Jobs’ 2005 Stanford Commencement Address</a></li>
<li><a href="https://kadavy.net/blog/posts/seth-godin-podcast/">Seth Godin — Love Your Work, Episode 77</a></li>
<li><a href="https://kadavy.net/">David's website</a></li>
<li>Follow David on Twitter: <a href="https://twitter.com/kadavy">@kadavy</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 5 Oct 2018 05:47:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, David Kadavy)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you find motivation and energy to create something new, something you've been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You'll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://amzn.eu/d/b8w5WeJ">The Heart to Start</a>, <a href="http://amzn.eu/d/87Ea5lU">Design for Hackers</a> — David's books</li>
<li><a href="https://kadavy.net/blog/archive/love-your-work/">Love Your Work</a> — David's podcast</li>
<li><a href="http://a.co/d/2CgQ8wg">How to Write a Book</a>, <a href="http://a.co/d/0MiRgOf">Make Money Writing on the STEEM Blockchain</a> — David's &quot;short reads&quot;</li>
<li><a href="https://en.wikipedia.org/wiki/Self-discrepancy_theory">Self-discrepancy theory</a> — a Wikipedia article</li>
<li><a href="https://www.brainpickings.org/2014/01/29/ira-glass-success-daniel-sax/">The Taste Gap: Ira Glass on the Secret of Creative Success, Animated in Living Typography</a> — an article &amp; video at Brain Pickings</li>
<li><a href="http://nathanbarry.com/authority/">Authority</a> — a book by Nathan Barry</li>
<li><a href="https://stackingthebricks.com/guides/your-first-10k/">Your First $10k</a> — a guide for creating products by Amy Hoy</li>
<li><a href="http://a.co/d/ibGAnvd">Old Masters and Young Geniuses</a> — a book by David Galenson</li>
<li><a href="https://news.stanford.edu/2005/06/14/jobs-061505/">Steve Jobs’ 2005 Stanford Commencement Address</a></li>
<li><a href="https://kadavy.net/blog/posts/seth-godin-podcast/">Seth Godin — Love Your Work, Episode 77</a></li>
<li><a href="https://kadavy.net/">David's website</a></li>
<li>Follow David on Twitter: <a href="https://twitter.com/kadavy">@kadavy</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 122: Starting New Projects with David Kadavy</itunes:title>
      <itunes:author>Jane Portman, David Kadavy</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/dbcef8be-155d-480a-b57e-5a3c91023421/3000x3000/1538718592artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:59</itunes:duration>
      <itunes:summary>How do you find motivation and energy to create something new, something you&apos;ve been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You&apos;ll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity.</itunes:summary>
      <itunes:subtitle>How do you find motivation and energy to create something new, something you&apos;ve been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You&apos;ll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity.</itunes:subtitle>
      <itunes:keywords>marketing, audience, creativity, motivation, productivity, procrastination, products</itunes:keywords>
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      <title>Episode 121: Managing Customer Feedback with Sofia Quintero</title>
      <description><![CDATA[<p>Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is the charming Sofia Quintero, founder of NomNom. You'll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process.</p>
<p><em>Download the MP3 audio file:</em> <a href="XX">right-click here</a> and choose Save As.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://nomnominsights.com/">NomNom</a> — Sofia's company</li>
<li><a href="https://www.geckoboard.com/">Geckoboard</a> — Sofia's previous place of work</li>
<li><a href="https://uibreakfast.com/112-optimizing-saas-trials-with-alli-blum/">Episode 112: Optimizing SaaS Trials with Alli Blum</a></li>
<li><a href="https://uibreakfast.com/116-segmenting-your-users-with-val-geisler/">Episode 116: Segmenting Your Users with Val Geisler</a></li>
<li><a href="https://airtable.com/">Airtable</a>, <a href="http://trello.com/">Trello</a>, <a href="https://www.google.com/sheets">Google Sheets</a> — tools that can be used for recording customer feedback</li>
<li><a href="http://davidcancel.com/the-spotlight-framework">The Spotlight Framework</a> — a framework by David Cancel of Drift to make customer feedback actionable</li>
<li><a href="https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca">What is Jobs to be Done (JTBD)?</a> — an article by Alan Klement, creator of JTBD framework</li>
<li><a href="https://www.netpromoter.com/know/">What is Net Promoter?</a> — how NPS is calculated</li>
<li><a href="https://www.intercom.com/blog/">Inside Intercom</a> — Intercom's blog</li>
<li><a href="https://www.fullstory.com/">Fullstory</a>, <a href="https://mixpanel.com/">Mixpanel</a>, <a href="https://amplitude.com/">Amplitude</a> — popular analytics tools</li>
<li><a href="https://blog.nomnom.it/">Hungry for Insight</a> — NomNom's blog</li>
<li><a href="https://nomnominsights.com/feedback-loop-ebook/">The Practical Handbook to Building Better Feedback Loops</a> — a new free book by NomNom</li>
<li>Follow Sofia on Twitter: <a href="https://twitter.com/Sofiaqt">@Sofiaqt</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 14 Sep 2018 12:54:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Sofia Quintero)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is the charming Sofia Quintero, founder of NomNom. You'll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process.</p>
<p><em>Download the MP3 audio file:</em> <a href="XX">right-click here</a> and choose Save As.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://nomnominsights.com/">NomNom</a> — Sofia's company</li>
<li><a href="https://www.geckoboard.com/">Geckoboard</a> — Sofia's previous place of work</li>
<li><a href="https://uibreakfast.com/112-optimizing-saas-trials-with-alli-blum/">Episode 112: Optimizing SaaS Trials with Alli Blum</a></li>
<li><a href="https://uibreakfast.com/116-segmenting-your-users-with-val-geisler/">Episode 116: Segmenting Your Users with Val Geisler</a></li>
<li><a href="https://airtable.com/">Airtable</a>, <a href="http://trello.com/">Trello</a>, <a href="https://www.google.com/sheets">Google Sheets</a> — tools that can be used for recording customer feedback</li>
<li><a href="http://davidcancel.com/the-spotlight-framework">The Spotlight Framework</a> — a framework by David Cancel of Drift to make customer feedback actionable</li>
<li><a href="https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca">What is Jobs to be Done (JTBD)?</a> — an article by Alan Klement, creator of JTBD framework</li>
<li><a href="https://www.netpromoter.com/know/">What is Net Promoter?</a> — how NPS is calculated</li>
<li><a href="https://www.intercom.com/blog/">Inside Intercom</a> — Intercom's blog</li>
<li><a href="https://www.fullstory.com/">Fullstory</a>, <a href="https://mixpanel.com/">Mixpanel</a>, <a href="https://amplitude.com/">Amplitude</a> — popular analytics tools</li>
<li><a href="https://blog.nomnom.it/">Hungry for Insight</a> — NomNom's blog</li>
<li><a href="https://nomnominsights.com/feedback-loop-ebook/">The Practical Handbook to Building Better Feedback Loops</a> — a new free book by NomNom</li>
<li>Follow Sofia on Twitter: <a href="https://twitter.com/Sofiaqt">@Sofiaqt</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 121: Managing Customer Feedback with Sofia Quintero</itunes:title>
      <itunes:author>Jane Portman, Sofia Quintero</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/4d09d7a4-d432-4097-99ca-25f043e11524/3000x3000/1536929864artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:35:57</itunes:duration>
      <itunes:summary>Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is Sofia Quintero, the founder of NomNom. You&apos;ll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process.</itunes:summary>
      <itunes:subtitle>Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is Sofia Quintero, the founder of NomNom. You&apos;ll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process.</itunes:subtitle>
      <itunes:keywords>insights, research, product development, customer feedback, user feedback, saas, product strategy</itunes:keywords>
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      <title>Episode 120: Web Design Equation with Sean Doran</title>
      <description><![CDATA[<p>Wouldn't it be great to have a logical approach to creative disciplines? Today we talk about &quot;the web design equation&quot; — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You'll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.wiretap.com/">Wiretap</a> — Sean's place of work</li>
<li><a href="https://uibreakfast.com/116-segmenting-your-users-with-val-geisler/">Val Geisler</a>, <a href="https://uibreakfast.com/67-building-creative-communities-david-sherry/">David Sherry</a>, <a href="https://uibreakfast.com/50-becoming-brand-evangelist-dennis-field/">Dennis Field</a> — some of our previous guests from Sean's community in Columbus, Ohio</li>
<li><a href="https://www.alloftheabove.audio/episodes/32">The Web Design Equation</a> — an episode of Sean's previous podcast, All of the Above</li>
<li><a href="http://bradfrost.com/blog/post/atomic-web-design/">Atomic Design</a> — a blog post by Brad Frost</li>
<li><a href="https://www.figma.com">Figma</a>, <a href="http://sketchapp.com/">Sketch</a>, <a href="https://www.invisionapp.com/studio">InVision Studio</a> — popular design tools</li>
<li><a href="https://zurb.com/word/graceful-degradation">Graceful Degradation</a> — an article at Zurb</li>
<li><a href="https://www.mockaroo.com/">Mockaroo</a> — random data generator for UI/UX</li>
<li><a href="https://www.w3.org/WAI/standards-guidelines/wcag/">Web Content Accessibility Guidelines (WCAG)</a></li>
<li><a href="https://spjpgrd.com/">Sean's website</a></li>
<li>Follow Sean on Twitter: <a href="https://twitter.com/spjpgrd">@spjpgrd</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to <a href="https://uibreakfast.com/productized">uibreakfast.com/productized</a> and use your special promocode PODCAST20 on checkout to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 31 Aug 2018 14:53:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Sean Doran)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Wouldn't it be great to have a logical approach to creative disciplines? Today we talk about &quot;the web design equation&quot; — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You'll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.wiretap.com/">Wiretap</a> — Sean's place of work</li>
<li><a href="https://uibreakfast.com/116-segmenting-your-users-with-val-geisler/">Val Geisler</a>, <a href="https://uibreakfast.com/67-building-creative-communities-david-sherry/">David Sherry</a>, <a href="https://uibreakfast.com/50-becoming-brand-evangelist-dennis-field/">Dennis Field</a> — some of our previous guests from Sean's community in Columbus, Ohio</li>
<li><a href="https://www.alloftheabove.audio/episodes/32">The Web Design Equation</a> — an episode of Sean's previous podcast, All of the Above</li>
<li><a href="http://bradfrost.com/blog/post/atomic-web-design/">Atomic Design</a> — a blog post by Brad Frost</li>
<li><a href="https://www.figma.com">Figma</a>, <a href="http://sketchapp.com/">Sketch</a>, <a href="https://www.invisionapp.com/studio">InVision Studio</a> — popular design tools</li>
<li><a href="https://zurb.com/word/graceful-degradation">Graceful Degradation</a> — an article at Zurb</li>
<li><a href="https://www.mockaroo.com/">Mockaroo</a> — random data generator for UI/UX</li>
<li><a href="https://www.w3.org/WAI/standards-guidelines/wcag/">Web Content Accessibility Guidelines (WCAG)</a></li>
<li><a href="https://spjpgrd.com/">Sean's website</a></li>
<li>Follow Sean on Twitter: <a href="https://twitter.com/spjpgrd">@spjpgrd</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to <a href="https://uibreakfast.com/productized">uibreakfast.com/productized</a> and use your special promocode PODCAST20 on checkout to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 120: Web Design Equation with Sean Doran</itunes:title>
      <itunes:author>Jane Portman, Sean Doran</itunes:author>
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      <itunes:duration>00:42:42</itunes:duration>
      <itunes:summary>Wouldn&apos;t it be great to have a logical approach to creative disciplines? Today we talk about &quot;the web design equation&quot; — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You&apos;ll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects.</itunes:summary>
      <itunes:subtitle>Wouldn&apos;t it be great to have a logical approach to creative disciplines? Today we talk about &quot;the web design equation&quot; — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You&apos;ll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects.</itunes:subtitle>
      <itunes:keywords>websites, web design, modules, prototyping, atomic design, design tools, ux, ui, templates</itunes:keywords>
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      <title>Episode 119: Emotional Targeting with Talia Wolf</title>
      <description><![CDATA[<p>We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous &quot;emotional targeting&quot; method.</p>
<p><em>Download the MP3 audio file:</em> <a href="XX">right-click here</a> and choose Save As.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://getuplift.co/">GetUplift</a> — Talia's company</li>
<li><a href="https://conversionxl.com/conversion-rate-optimization/emotional-targeting-101-by-talia-wolf/">Emotional Targeting 101</a> — Talia's article at ConversionXL</li>
<li><a href="https://www.copygrad.com/2017/09/14/basecamp-copywriting/">What I Learned Analyzing 13 Years of Basecamp Home Pages</a> — an article by Will Hoekenga</li>
<li><a href="https://getuplift.co/color-psychology-guide/">Forget Everything You Know About Color Psychology and Read This Guide</a> — Talia's article on colors</li>
<li><a href="https://getuplift.co/blog/">GetUplift blog</a></li>
<li>Get your <a href="https://getuplift.co/conversion-optimization-resources/">free conversion optimization resources</a> at GetUpflift</li>
<li>Follow Talia on Twitter: <a href="https://twitter.com/TaliaGw">@TaliaGw</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 17 Aug 2018 14:02:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Talia Wolf)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous &quot;emotional targeting&quot; method.</p>
<p><em>Download the MP3 audio file:</em> <a href="XX">right-click here</a> and choose Save As.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://getuplift.co/">GetUplift</a> — Talia's company</li>
<li><a href="https://conversionxl.com/conversion-rate-optimization/emotional-targeting-101-by-talia-wolf/">Emotional Targeting 101</a> — Talia's article at ConversionXL</li>
<li><a href="https://www.copygrad.com/2017/09/14/basecamp-copywriting/">What I Learned Analyzing 13 Years of Basecamp Home Pages</a> — an article by Will Hoekenga</li>
<li><a href="https://getuplift.co/color-psychology-guide/">Forget Everything You Know About Color Psychology and Read This Guide</a> — Talia's article on colors</li>
<li><a href="https://getuplift.co/blog/">GetUplift blog</a></li>
<li>Get your <a href="https://getuplift.co/conversion-optimization-resources/">free conversion optimization resources</a> at GetUpflift</li>
<li>Follow Talia on Twitter: <a href="https://twitter.com/TaliaGw">@TaliaGw</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 119: Emotional Targeting with Talia Wolf</itunes:title>
      <itunes:author>Jane Portman, Talia Wolf</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/a4266246-9d57-49e0-b793-3903a40eed64/3000x3000/1534514954artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:37:30</itunes:duration>
      <itunes:summary>We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You&apos;ll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous &quot;emotional targeting&quot; method.</itunes:summary>
      <itunes:subtitle>We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You&apos;ll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous &quot;emotional targeting&quot; method.</itunes:subtitle>
      <itunes:keywords>marketing, emotions, conversions, conversion rate optimization, cro, websites, web design, psychology, copywriting, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>121</itunes:episode>
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      <title>Episode 118: Customer Top Tasks with Gerry McGovern</title>
      <description><![CDATA[<p>Before designing anything, how do you figure out what your users need in the first place? Today we're diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You'll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://gerrymcgovern.com/">Gerry's website</a> — customer experience insights published since 1996 (don't forget to subscribe)</li>
<li><a href="http://gerrymcgovern.com/gerrysbooks/">Gerry's books</a></li>
<li><a href="https://medium.com/@gerrymcgovern/identifying-customer-top-tasks-ee228206b6ed">Identifying Customer Top Tasks</a> — Gerry's article on Medium</li>
<li><a href="https://uibreakfast.com/111-effective-website-navigation-with-els-aerts/">Episode 111: Effective Website Navigation with Els Aerts</a></li>
<li><a href="https://www.surveymonkey.com/">SurveyMonkey</a> — a popular survey tool</li>
<li><a href="https://www.uie.com/">Jared Spool</a>, <a href="https://www.nngroup.com/">Jacob Nielsen</a> — UX thought leaders that influenced Gerry's work</li>
<li><a href="http://optimalworkshop.com/">Optimal Workshop</a> — great user research tools</li>
<li><a href="https://measuringu.com/">MeasuringU</a> by Jeff Sauro, <a href="https://www.thisishcd.com/">This is HCD</a> by Gerry Scullion — recommended UI/UX resources</li>
<li><a href="http://www.customercarewords.com/">Customer Carewords</a> — Gerry's consulting website</li>
<li>Follow Gerry on Twitter: <a href="https://twitter.com/gerrymcgovern">@gerrymcgovern</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 3 Aug 2018 11:42:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Gerry McGovern)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Before designing anything, how do you figure out what your users need in the first place? Today we're diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You'll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://gerrymcgovern.com/">Gerry's website</a> — customer experience insights published since 1996 (don't forget to subscribe)</li>
<li><a href="http://gerrymcgovern.com/gerrysbooks/">Gerry's books</a></li>
<li><a href="https://medium.com/@gerrymcgovern/identifying-customer-top-tasks-ee228206b6ed">Identifying Customer Top Tasks</a> — Gerry's article on Medium</li>
<li><a href="https://uibreakfast.com/111-effective-website-navigation-with-els-aerts/">Episode 111: Effective Website Navigation with Els Aerts</a></li>
<li><a href="https://www.surveymonkey.com/">SurveyMonkey</a> — a popular survey tool</li>
<li><a href="https://www.uie.com/">Jared Spool</a>, <a href="https://www.nngroup.com/">Jacob Nielsen</a> — UX thought leaders that influenced Gerry's work</li>
<li><a href="http://optimalworkshop.com/">Optimal Workshop</a> — great user research tools</li>
<li><a href="https://measuringu.com/">MeasuringU</a> by Jeff Sauro, <a href="https://www.thisishcd.com/">This is HCD</a> by Gerry Scullion — recommended UI/UX resources</li>
<li><a href="http://www.customercarewords.com/">Customer Carewords</a> — Gerry's consulting website</li>
<li>Follow Gerry on Twitter: <a href="https://twitter.com/gerrymcgovern">@gerrymcgovern</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 118: Customer Top Tasks with Gerry McGovern</itunes:title>
      <itunes:author>Jane Portman, Gerry McGovern</itunes:author>
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      <itunes:duration>00:35:16</itunes:duration>
      <itunes:summary>Before designing anything, how do you figure out what your users need in the first place? Today we&apos;re diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You&apos;ll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.</itunes:summary>
      <itunes:subtitle>Before designing anything, how do you figure out what your users need in the first place? Today we&apos;re diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You&apos;ll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.</itunes:subtitle>
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      <title>Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx</title>
      <description><![CDATA[<p>Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.robturlinckx.com/">Rob's consulting website</a></li>
<li><a href="http://www.saasresources.com/">SaaS Resources</a> — a project co-founded by Rob</li>
<li><a href="https://conversionxl.com/research-study/pricing-page-study-highlight/">The Effects of Highlighting a “Recommended” Pricing Plan</a> — an article by Ben Labay at ConversionXL</li>
<li><a href="https://basecamp.com/pricing">Basecamp</a>, <a href="https://www.hubspot.com/pricing/marketing">HubSpot</a>, <a href="https://www.zendesk.com/product/pricing/">Zendesk</a>, <a href="https://www.intercom.com/pricing">Intercom</a>, <a href="https://mailchimp.com/pricing/">MailChimp</a> — some of the SaaS pricing pages we talk about</li>
<li><a href="https://www.priceintelligently.com/blog">Price Intelligently</a> — a blog by Patrick Campbell</li>
<li><a href="https://uibreakfast.com/96-building-global-customer-base-ed-freyfogle/">Episode 96: Building a Global Customer Base with Ed Freyfogle</a></li>
<li><a href="https://www.priceintelligently.com/developing-your-saas-pricing-strategy">The Anatomy of SaaS Pricing Strategy</a> — a free book by Price Intelligently</li>
<li><a href="https://labs.openviewpartners.com/saas-pricing-resource-guide/">The Ultimate SaaS Pricing Resources Guide</a> — a guide by Kyle Poyar at OpenView Labs</li>
<li>Follow Rob on Twitter: <a href="https://twitter.com/robturlinckx">@robturlinckx</a></li>
<li>Drop Rob a line and ask him for pricing advice at <a href="mailto:rob@robturlinckx.com">rob@robturlinckx.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 27 Jul 2018 07:26:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Rob Turlinckx)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.robturlinckx.com/">Rob's consulting website</a></li>
<li><a href="http://www.saasresources.com/">SaaS Resources</a> — a project co-founded by Rob</li>
<li><a href="https://conversionxl.com/research-study/pricing-page-study-highlight/">The Effects of Highlighting a “Recommended” Pricing Plan</a> — an article by Ben Labay at ConversionXL</li>
<li><a href="https://basecamp.com/pricing">Basecamp</a>, <a href="https://www.hubspot.com/pricing/marketing">HubSpot</a>, <a href="https://www.zendesk.com/product/pricing/">Zendesk</a>, <a href="https://www.intercom.com/pricing">Intercom</a>, <a href="https://mailchimp.com/pricing/">MailChimp</a> — some of the SaaS pricing pages we talk about</li>
<li><a href="https://www.priceintelligently.com/blog">Price Intelligently</a> — a blog by Patrick Campbell</li>
<li><a href="https://uibreakfast.com/96-building-global-customer-base-ed-freyfogle/">Episode 96: Building a Global Customer Base with Ed Freyfogle</a></li>
<li><a href="https://www.priceintelligently.com/developing-your-saas-pricing-strategy">The Anatomy of SaaS Pricing Strategy</a> — a free book by Price Intelligently</li>
<li><a href="https://labs.openviewpartners.com/saas-pricing-resource-guide/">The Ultimate SaaS Pricing Resources Guide</a> — a guide by Kyle Poyar at OpenView Labs</li>
<li>Follow Rob on Twitter: <a href="https://twitter.com/robturlinckx">@robturlinckx</a></li>
<li>Drop Rob a line and ask him for pricing advice at <a href="mailto:rob@robturlinckx.com">rob@robturlinckx.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 117: Best Practices for SaaS Pricing Pages with Rob Turlinckx</itunes:title>
      <itunes:author>Jane Portman, Rob Turlinckx</itunes:author>
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      <itunes:duration>00:29:42</itunes:duration>
      <itunes:summary>Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.</itunes:summary>
      <itunes:subtitle>Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.</itunes:subtitle>
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      <title>Episode 116: Segmenting Your Users with Val Geisler</title>
      <description><![CDATA[<p>Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://uibreakfast.com/102-saas-email-onboarding-with-val-geisler/">Episode 102: SaaS Email Onboarding with Val Geisler</a> — previous episode with Val</li>
<li><a href="http://convertkit.com/">ConvertKit</a> (now Seva) — Val's previous place of work</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product together with Benedikt Deicke and Claire Suellentrop</li>
<li><a href="https://rightmessage.com/">RightMessage</a> — a popular personalization tool by Brennan Dunn and Shai Schechter</li>
<li><a href="https://uibreakfast.com/105-website-personalization-with-brennan-dunn/">Episode 105: Website Personalization with Brennan Dunn</a></li>
<li><a href="http://intercom.io/">Intercom</a>, <a href="http://drip.com/">Drip</a> — pre-acquisition email automation tools</li>
<li><a href="http://drip.com/">Drip</a>, <a href="https://www.activecampaign.com/">ActiveCampaign</a>, <a href="https://www.drift.com/">Drift</a>, <a href="http://customer.io/">Customer.io</a>, <a href="http://getvero.com/">Vero</a> — post-acquisition email automation tools</li>
<li><a href="http://kissmetrics.com/">Kissmetrics</a> — a popular analytics tool</li>
<li><a href="http://www.valgeisler.com/">Val's website</a> (make sure you subscribe for her famous onboarding teardowns)</li>
<li>Follow Val on Twitter: <a href="https://twitter.com/lovevalgeisler">@lovevalgeisler</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to <a href="https://uibreakfast.com/audit">uibreakfast.com/audit</a> and use your special promocode SUMMERTIME20 to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 20 Jul 2018 17:24:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Val Geisler)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://uibreakfast.com/102-saas-email-onboarding-with-val-geisler/">Episode 102: SaaS Email Onboarding with Val Geisler</a> — previous episode with Val</li>
<li><a href="http://convertkit.com/">ConvertKit</a> (now Seva) — Val's previous place of work</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product together with Benedikt Deicke and Claire Suellentrop</li>
<li><a href="https://rightmessage.com/">RightMessage</a> — a popular personalization tool by Brennan Dunn and Shai Schechter</li>
<li><a href="https://uibreakfast.com/105-website-personalization-with-brennan-dunn/">Episode 105: Website Personalization with Brennan Dunn</a></li>
<li><a href="http://intercom.io/">Intercom</a>, <a href="http://drip.com/">Drip</a> — pre-acquisition email automation tools</li>
<li><a href="http://drip.com/">Drip</a>, <a href="https://www.activecampaign.com/">ActiveCampaign</a>, <a href="https://www.drift.com/">Drift</a>, <a href="http://customer.io/">Customer.io</a>, <a href="http://getvero.com/">Vero</a> — post-acquisition email automation tools</li>
<li><a href="http://kissmetrics.com/">Kissmetrics</a> — a popular analytics tool</li>
<li><a href="http://www.valgeisler.com/">Val's website</a> (make sure you subscribe for her famous onboarding teardowns)</li>
<li>Follow Val on Twitter: <a href="https://twitter.com/lovevalgeisler">@lovevalgeisler</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to <a href="https://uibreakfast.com/audit">uibreakfast.com/audit</a> and use your special promocode SUMMERTIME20 to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 116: Segmenting Your Users with Val Geisler</itunes:title>
      <itunes:author>Jane Portman, Val Geisler</itunes:author>
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      <itunes:duration>00:32:58</itunes:duration>
      <itunes:summary>Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You&apos;ll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.</itunes:summary>
      <itunes:subtitle>Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You&apos;ll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.</itunes:subtitle>
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      <title>Episode 115: The Psychology of Addictive Products with Jeff Davidson</title>
      <description><![CDATA[<p>We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You'll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user's seeking system.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://medium.com/swlh/how-to-design-an-addicting-product-29b948c427de">How to Design an Addictive Product</a> — Jeff's article</li>
<li><a href="https://en.wikipedia.org/wiki/Ivan_Pavlov">Ivan Pavlov</a>, <a href="https://en.wikipedia.org/wiki/Sigmund_Freud">Sigmund Freud</a>, <a href="https://en.wikipedia.org/wiki/Harry_Harlow">Harry Harlow</a>, <a href="https://en.wikipedia.org/wiki/Abraham_Maslow">Abraham Maslow</a> — some of the famous psychologists Jeff mentions</li>
<li><a href="http://a.co/21VXYys">Thinking, Fast and Slow</a> — a book by Daniel Kahneman</li>
<li><a href="https://en.wikipedia.org/wiki/Motivation#Intrinsic_motivation">Intrinsic motivation</a>, <a href="https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs">Maslow's hierarchy of needs</a> — Wikipedia definitions</li>
<li><a href="http://a.co/hyc9vKH">The Power of Habit</a> — a book by Charles Duhigg</li>
<li><a href="http://reddit.com/">Reddit</a>, <a href="http://producthunt.com/">Product Hunt</a>, <a href="https://news.ycombinator.com/">Hacker News</a>, <a href="http://designernews.co/">Designer News</a> — popular websites with a content voting system</li>
<li><a href="http://jeffdavidsondesign.com/">Jeff's consulting website</a></li>
<li><a href="https://medium.com/@jeffdavidsond">Follow Jeff on Medium</a></li>
<li>Follow Jeff on Twitter: <a href="https://twitter.com/jeffdavidsond">@jeffdavidsond</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 13 Jul 2018 08:06:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jeff Davidson)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You'll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user's seeking system.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://medium.com/swlh/how-to-design-an-addicting-product-29b948c427de">How to Design an Addictive Product</a> — Jeff's article</li>
<li><a href="https://en.wikipedia.org/wiki/Ivan_Pavlov">Ivan Pavlov</a>, <a href="https://en.wikipedia.org/wiki/Sigmund_Freud">Sigmund Freud</a>, <a href="https://en.wikipedia.org/wiki/Harry_Harlow">Harry Harlow</a>, <a href="https://en.wikipedia.org/wiki/Abraham_Maslow">Abraham Maslow</a> — some of the famous psychologists Jeff mentions</li>
<li><a href="http://a.co/21VXYys">Thinking, Fast and Slow</a> — a book by Daniel Kahneman</li>
<li><a href="https://en.wikipedia.org/wiki/Motivation#Intrinsic_motivation">Intrinsic motivation</a>, <a href="https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs">Maslow's hierarchy of needs</a> — Wikipedia definitions</li>
<li><a href="http://a.co/hyc9vKH">The Power of Habit</a> — a book by Charles Duhigg</li>
<li><a href="http://reddit.com/">Reddit</a>, <a href="http://producthunt.com/">Product Hunt</a>, <a href="https://news.ycombinator.com/">Hacker News</a>, <a href="http://designernews.co/">Designer News</a> — popular websites with a content voting system</li>
<li><a href="http://jeffdavidsondesign.com/">Jeff's consulting website</a></li>
<li><a href="https://medium.com/@jeffdavidsond">Follow Jeff on Medium</a></li>
<li>Follow Jeff on Twitter: <a href="https://twitter.com/jeffdavidsond">@jeffdavidsond</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 115: The Psychology of Addictive Products with Jeff Davidson</itunes:title>
      <itunes:author>Jane Portman, Jeff Davidson</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/85cb4099-28d7-49aa-a794-2331118afe0b/3000x3000/1531469525artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:12</itunes:duration>
      <itunes:summary>We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You&apos;ll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user&apos;s seeking system.</itunes:summary>
      <itunes:subtitle>We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You&apos;ll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user&apos;s seeking system.</itunes:subtitle>
      <itunes:keywords>seeking system, social media, ui, intrinsic motivation, ux, product design, products, freud, maslow, harry harlow, addictive, psychology, features</itunes:keywords>
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      <title>Episode 114: Product Demos Done Right with Aaron Krall</title>
      <description><![CDATA[<p>What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You'll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.facebook.com/groups/SaaSgrowthhacking/">SaaS Growth Hacks</a> — Aaron's famous Facebook group</li>
<li><a href="https://www.breakthroughadvertisingbook.com/">Breakthrough Advertising</a> — a book by Eugene M. Schwartz</li>
<li><a href="https://24sessions.com/www/">24sessions</a> — Aaron's favorite no-download tool for scheduling and conducting video calls</li>
<li><a href="http://zoom.us/">Zoom</a>, <a href="http://zoom.us/">GoToMeeting</a> — other popular tools for video calls</li>
<li><a href="http://calendly.com/">Calendly</a>, <a href="https://booklikeaboss.com/">Book Like A Boss</a>, <a href="http://youcanbook.me/">YouCanBook.me</a> — popular scheduling tools</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product with Benedikt Deicke and Claire Suellentrop</li>
<li><a href="http://aaronkrall.io/">Aaron's blog</a></li>
<li>Follow Aaron on Twitter: <a href="https://twitter.com/aaron_krall">@aaron_krall</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 6 Jul 2018 14:43:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Aaron Krall)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You'll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.facebook.com/groups/SaaSgrowthhacking/">SaaS Growth Hacks</a> — Aaron's famous Facebook group</li>
<li><a href="https://www.breakthroughadvertisingbook.com/">Breakthrough Advertising</a> — a book by Eugene M. Schwartz</li>
<li><a href="https://24sessions.com/www/">24sessions</a> — Aaron's favorite no-download tool for scheduling and conducting video calls</li>
<li><a href="http://zoom.us/">Zoom</a>, <a href="http://zoom.us/">GoToMeeting</a> — other popular tools for video calls</li>
<li><a href="http://calendly.com/">Calendly</a>, <a href="https://booklikeaboss.com/">Book Like A Boss</a>, <a href="http://youcanbook.me/">YouCanBook.me</a> — popular scheduling tools</li>
<li><a href="https://userlist.io">Userlist.io</a> — Jane's SaaS product with Benedikt Deicke and Claire Suellentrop</li>
<li><a href="http://aaronkrall.io/">Aaron's blog</a></li>
<li>Follow Aaron on Twitter: <a href="https://twitter.com/aaron_krall">@aaron_krall</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 114: Product Demos Done Right with Aaron Krall</itunes:title>
      <itunes:author>Jane Portman, Aaron Krall</itunes:author>
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      <itunes:duration>00:46:35</itunes:duration>
      <itunes:summary>What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You&apos;ll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user.</itunes:summary>
      <itunes:subtitle>What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You&apos;ll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user.</itunes:subtitle>
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      <title>Episode 113: Designing Messaging Systems with Kostya Gorskiy</title>
      <description><![CDATA[<p>Chats and messengers represent a huge design challenge: there's always room for innovation, but the users are deeply attached to existing UX patterns (think of the latest Skype update). Our guest today is Kostya Gorskiy, Design Lead at Intercom. We talk about their recent messenger redesign, peculiarities of popular chat platforms, and how to design a messaging interface for your own product.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.intercom.com/">Intercom</a> — Kostya's current place of work</li>
<li><a href="https://www.yandex.ru/">Yandex</a> — Kostya's previous place of work as a design director</li>
<li><a href="https://blog.intercom.com/product-thinking-behind-messenger-home/">Product thinking: behind our new Messenger home screen</a> — an article by Brian Donohue</li>
<li><a href="http://a.co/hr1rR2h">Design for the Real World</a> — a book by Victor Papanek</li>
<li><a href="https://blog.intercom.com/">Inside Intercom</a> — Intercom's blog &amp; educational resources</li>
<li>Follow Kostya on Twitter: <a href="https://twitter.com/k00">@k00</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to <a href="https://uibreakfast.com/audit">uibreakfast.com/audit</a> and use your special promocode SUMMERTIME20 to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 29 Jun 2018 18:38:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Kostya Gorskiy)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Chats and messengers represent a huge design challenge: there's always room for innovation, but the users are deeply attached to existing UX patterns (think of the latest Skype update). Our guest today is Kostya Gorskiy, Design Lead at Intercom. We talk about their recent messenger redesign, peculiarities of popular chat platforms, and how to design a messaging interface for your own product.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.intercom.com/">Intercom</a> — Kostya's current place of work</li>
<li><a href="https://www.yandex.ru/">Yandex</a> — Kostya's previous place of work as a design director</li>
<li><a href="https://blog.intercom.com/product-thinking-behind-messenger-home/">Product thinking: behind our new Messenger home screen</a> — an article by Brian Donohue</li>
<li><a href="http://a.co/hr1rR2h">Design for the Real World</a> — a book by Victor Papanek</li>
<li><a href="https://blog.intercom.com/">Inside Intercom</a> — Intercom's blog &amp; educational resources</li>
<li>Follow Kostya on Twitter: <a href="https://twitter.com/k00">@k00</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to <a href="https://uibreakfast.com/audit">uibreakfast.com/audit</a> and use your special promocode SUMMERTIME20 to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 113: Designing Messaging Systems with Kostya Gorskiy</itunes:title>
      <itunes:author>Jane Portman, Kostya Gorskiy</itunes:author>
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      <itunes:duration>00:32:52</itunes:duration>
      <itunes:summary>Chats and messengers represent a huge design challenge: there&apos;s always room for innovation, but the users are deeply attached to existing UX patterns (think of the latest Skype update). Our guest today is Kostya Gorskiy, Design Lead at Intercom. We talk about their recent messenger redesign, peculiarities of popular chat platforms, and how to design a messaging interface for your own product.</itunes:summary>
      <itunes:subtitle>Chats and messengers represent a huge design challenge: there&apos;s always room for innovation, but the users are deeply attached to existing UX patterns (think of the latest Skype update). Our guest today is Kostya Gorskiy, Design Lead at Intercom. We talk about their recent messenger redesign, peculiarities of popular chat platforms, and how to design a messaging interface for your own product.</itunes:subtitle>
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      <title>Episode 112: Optimizing SaaS Trials with Alli Blum</title>
      <description><![CDATA[<p>Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to define the user's path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://alliblum.com/">Alli's consulting website</a></li>
<li><a href="https://nomnominsights.com/">NomNom</a> — Alli's favorite tool for aggregating customer feedback and user research</li>
<li><a href="https://uibreakfast.com/30-jtbd-eric-white/">Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White</a></li>
<li><a href="http://alliblum.com/wp-content/uploads/2018/05/MicroConf-Final-Updated.pdf">Putting the (Onboarding) Cart Before the (Product) Horse</a> — slides from Alli's talk at MicroConf 2018</li>
<li><a href="https://microconf.gen.co/marie-poulin">The Sustainable SaaS: What Permaculture Can Teach Us About Building Software</a> — Marie Poulin's talk recap from MicroConf 2018</li>
<li><a href="https://wistia.com/blog/approach-to-a-b-testing">Inside Growth at Wistia: The Process Behind Our A/B Tests</a> — an article by Andrew Capland how they've ran over 150 A/B tests to improve their conversion rates</li>
<li><a href="https://en.wikipedia.org/wiki/Recommender_system">Recommender system (recommendation engine)</a> — a Wikipedia article</li>
<li><a href="https://alliblum.com/onboarding-intro-course/">Get Alli's free course on SaaS trial optimization</a></li>
<li>Follow Alli on Twitter: <a href="https://twitter.com/AlliBlum">@AlliBlum</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to <a href="https://uibreakfast.com/audit">uibreakfast.com/audit</a> and use your special promocode SUMMERTIME20 to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 22 Jun 2018 16:13:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Alli Blum)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to define the user's path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://alliblum.com/">Alli's consulting website</a></li>
<li><a href="https://nomnominsights.com/">NomNom</a> — Alli's favorite tool for aggregating customer feedback and user research</li>
<li><a href="https://uibreakfast.com/30-jtbd-eric-white/">Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White</a></li>
<li><a href="http://alliblum.com/wp-content/uploads/2018/05/MicroConf-Final-Updated.pdf">Putting the (Onboarding) Cart Before the (Product) Horse</a> — slides from Alli's talk at MicroConf 2018</li>
<li><a href="https://microconf.gen.co/marie-poulin">The Sustainable SaaS: What Permaculture Can Teach Us About Building Software</a> — Marie Poulin's talk recap from MicroConf 2018</li>
<li><a href="https://wistia.com/blog/approach-to-a-b-testing">Inside Growth at Wistia: The Process Behind Our A/B Tests</a> — an article by Andrew Capland how they've ran over 150 A/B tests to improve their conversion rates</li>
<li><a href="https://en.wikipedia.org/wiki/Recommender_system">Recommender system (recommendation engine)</a> — a Wikipedia article</li>
<li><a href="https://alliblum.com/onboarding-intro-course/">Get Alli's free course on SaaS trial optimization</a></li>
<li>Follow Alli on Twitter: <a href="https://twitter.com/AlliBlum">@AlliBlum</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to <a href="https://uibreakfast.com/audit">uibreakfast.com/audit</a> and use your special promocode SUMMERTIME20 to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 112: Optimizing SaaS Trials with Alli Blum</itunes:title>
      <itunes:author>Jane Portman, Alli Blum</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/9f735bd9-7998-4309-851c-2234080024fe/3000x3000/1529684161artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:41:04</itunes:duration>
      <itunes:summary>Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You&apos;ll learn how to define the user&apos;s path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.</itunes:summary>
      <itunes:subtitle>Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You&apos;ll learn how to define the user&apos;s path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.</itunes:subtitle>
      <itunes:keywords>user onboarding, subject line, copywriting, conversions, user engagement, email, call to action, trial-to-paid, retention, free trial, cro, copy, saas, email onboarding, optimization, trial, teardowns</itunes:keywords>
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      <title>Episode 111: Effective Website Navigation with Els Aerts</title>
      <description><![CDATA[<p>We've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.agconsult.com/en">AGConsult</a> — Els' agency</li>
<li><a href="https://medium.com/@gerrymcgovern/identifying-customer-top-tasks-ee228206b6ed">Identifying Customer Top Tasks</a> — an article by Gerry McGovern</li>
<li><a href="https://www.optimalworkshop.com/treejack">Treejack</a>, <a href="https://www.optimalworkshop.com/optimalsort">OptimalSort</a> — tools by Optimal Workshop for tree testing and card sorting</li>
<li><a href="http://balsamiq.com/">Balsamiq</a>, <a href="https://www.axure.com/">Axure</a>, <a href="http://invisionapp.com/">InVision</a> — prototyping tools</li>
<li><a href="https://www.optimizely.com/optimization-glossary/information-scent/">Information Scent</a> — a definition at Optimizely Glossary</li>
<li><a href="http://www.agconsult.com/en/usability-blog/navigation-versus-search">Navigation versus search</a> — Els' article</li>
<li><a href="https://www.gov.uk/">GOV.UK</a> — a good website example without top navigation</li>
<li><a href="https://www.nn-group.com">Jakob Nielsen</a>, <a href="https://www.uie.com/brainsparks/">Jared Spool</a>, <a href="http://gerrymcgovern.com/">Gerry McGovern</a> — usability authorities to follow</li>
<li><a href="https://calltoactionconference.unbounce.com/">CTAConf 2018</a> — one of the upcoming conferences where Els will give a talk (August 27-29, 2018 in Vancouver, Canada)</li>
<li>Follow Els on Twitter: <a href="https://twitter.com/els_aerts">@els_aerts</a></li>
<li><a href="https://academie.agconsult.com/en/">Get €200 off user research training by AGConsult Academy</a> using promocode UIBREAKFAST (valid until June 31, 2018)</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. This super easy-to-use wireframing tool can help you and your team get user interface ideas down before you start coding or sweating the details on fancier tools. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 15 Jun 2018 19:21:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Els Aerts)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>We've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.agconsult.com/en">AGConsult</a> — Els' agency</li>
<li><a href="https://medium.com/@gerrymcgovern/identifying-customer-top-tasks-ee228206b6ed">Identifying Customer Top Tasks</a> — an article by Gerry McGovern</li>
<li><a href="https://www.optimalworkshop.com/treejack">Treejack</a>, <a href="https://www.optimalworkshop.com/optimalsort">OptimalSort</a> — tools by Optimal Workshop for tree testing and card sorting</li>
<li><a href="http://balsamiq.com/">Balsamiq</a>, <a href="https://www.axure.com/">Axure</a>, <a href="http://invisionapp.com/">InVision</a> — prototyping tools</li>
<li><a href="https://www.optimizely.com/optimization-glossary/information-scent/">Information Scent</a> — a definition at Optimizely Glossary</li>
<li><a href="http://www.agconsult.com/en/usability-blog/navigation-versus-search">Navigation versus search</a> — Els' article</li>
<li><a href="https://www.gov.uk/">GOV.UK</a> — a good website example without top navigation</li>
<li><a href="https://www.nn-group.com">Jakob Nielsen</a>, <a href="https://www.uie.com/brainsparks/">Jared Spool</a>, <a href="http://gerrymcgovern.com/">Gerry McGovern</a> — usability authorities to follow</li>
<li><a href="https://calltoactionconference.unbounce.com/">CTAConf 2018</a> — one of the upcoming conferences where Els will give a talk (August 27-29, 2018 in Vancouver, Canada)</li>
<li>Follow Els on Twitter: <a href="https://twitter.com/els_aerts">@els_aerts</a></li>
<li><a href="https://academie.agconsult.com/en/">Get €200 off user research training by AGConsult Academy</a> using promocode UIBREAKFAST (valid until June 31, 2018)</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. This super easy-to-use wireframing tool can help you and your team get user interface ideas down before you start coding or sweating the details on fancier tools. Try it free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 111: Effective Website Navigation with Els Aerts</itunes:title>
      <itunes:author>Jane Portman, Els Aerts</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/b8f4e505-882a-4c1b-84e2-a8d46b111d3b/3000x3000/1529090673artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:22</itunes:duration>
      <itunes:summary>We&apos;ve been building websites for decades, yet each project imposes new challenges when it comes to navigatin. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You&apos;ll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.</itunes:summary>
      <itunes:subtitle>We&apos;ve been building websites for decades, yet each project imposes new challenges when it comes to navigatin. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You&apos;ll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.</itunes:subtitle>
      <itunes:keywords>saas, navigation, websites, card sorting, user research, customer tasks, web design, information architecture, ux, usability, prototyping, ecommerce</itunes:keywords>
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      <guid isPermaLink="false">faa038ef-2414-4b46-98a5-e62b464f2eb4</guid>
      <title>Episode 110: What Makes an Awesome Product Strategy with Zack Naylor</title>
      <description><![CDATA[<p>What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.aureliuslab.com/">Aurelius</a> — Zack's product, user research and insights platform</li>
<li><a href="https://blog.aureliuslab.com/?tag=podcast">Aurelius Podcast</a> — their podcast</li>
<li><a href="https://www.nerdery.com/">The Nerdery</a> — Zack's previous place of work</li>
<li><a href="https://blog.aureliuslab.com/ux-and-product-teams-figure-out-what-before-how">Why The Best Design and Product Teams Decide What, Then How</a> — Zack's article on strategy vs tactics</li>
<li><a href="https://en.wikipedia.org/wiki/OKR">Objectives and key results (OKR)</a> — a popular framework for defining and tracking objectives and their outcomes</li>
<li><a href="https://userlist.io/customer-research-process/">The Exact Customer Research Process We Used for Userlist.io</a> — an article by Claire Suellentrop, Jane's co-founder</li>
<li><a href="https://blog.aureliuslab.com/patrick-campbell-pricing-personas-user-research-and-customer-development">Aurelius Podcast: Episode 18 with Patrick Campbell</a> — an episode on customer development, user research for pricing and using data for better decisions</li>
<li><a href="https://en.wikipedia.org/wiki/Product/market_fit">Product/market fit</a> — a term that defines the degree to which a product satisfies a strong market demand</li>
<li><a href="https://signalvnoise.com/posts/1050-ask-37signals-how-do-you-say-no">Ask 37signals: How do you say no?</a> — an article by Jason Fried</li>
<li><a href="http://a.co/aYAsGOi">Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results</a> — a book by Christina Wodtke</li>
<li><a href="https://abookapart.com/products/just-enough-research">Just Enough Research</a> — a book by Erica Hall</li>
<li><a href="https://indiyoung.com/">Indi Young</a> — a famous data scientist and researcher</li>
<li><a href="http://a.co/4cqIbgz">How to Win Friends &amp; Influence People</a> — a book by Dale Carnegie</li>
<li><a href="https://blog.aureliuslab.com">Follow Aurelius Blog</a></li>
<li>Follow Zack on Twitter: <a href="https://twitter.com/zacknaylor">@zacknaylor</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 8 Jun 2018 20:27:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Zack Naylor)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.aureliuslab.com/">Aurelius</a> — Zack's product, user research and insights platform</li>
<li><a href="https://blog.aureliuslab.com/?tag=podcast">Aurelius Podcast</a> — their podcast</li>
<li><a href="https://www.nerdery.com/">The Nerdery</a> — Zack's previous place of work</li>
<li><a href="https://blog.aureliuslab.com/ux-and-product-teams-figure-out-what-before-how">Why The Best Design and Product Teams Decide What, Then How</a> — Zack's article on strategy vs tactics</li>
<li><a href="https://en.wikipedia.org/wiki/OKR">Objectives and key results (OKR)</a> — a popular framework for defining and tracking objectives and their outcomes</li>
<li><a href="https://userlist.io/customer-research-process/">The Exact Customer Research Process We Used for Userlist.io</a> — an article by Claire Suellentrop, Jane's co-founder</li>
<li><a href="https://blog.aureliuslab.com/patrick-campbell-pricing-personas-user-research-and-customer-development">Aurelius Podcast: Episode 18 with Patrick Campbell</a> — an episode on customer development, user research for pricing and using data for better decisions</li>
<li><a href="https://en.wikipedia.org/wiki/Product/market_fit">Product/market fit</a> — a term that defines the degree to which a product satisfies a strong market demand</li>
<li><a href="https://signalvnoise.com/posts/1050-ask-37signals-how-do-you-say-no">Ask 37signals: How do you say no?</a> — an article by Jason Fried</li>
<li><a href="http://a.co/aYAsGOi">Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results</a> — a book by Christina Wodtke</li>
<li><a href="https://abookapart.com/products/just-enough-research">Just Enough Research</a> — a book by Erica Hall</li>
<li><a href="https://indiyoung.com/">Indi Young</a> — a famous data scientist and researcher</li>
<li><a href="http://a.co/4cqIbgz">How to Win Friends &amp; Influence People</a> — a book by Dale Carnegie</li>
<li><a href="https://blog.aureliuslab.com">Follow Aurelius Blog</a></li>
<li>Follow Zack on Twitter: <a href="https://twitter.com/zacknaylor">@zacknaylor</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 110: What Makes an Awesome Product Strategy with Zack Naylor</itunes:title>
      <itunes:author>Jane Portman, Zack Naylor</itunes:author>
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      <itunes:duration>00:38:25</itunes:duration>
      <itunes:summary>What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.</itunes:summary>
      <itunes:subtitle>What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.</itunes:subtitle>
      <itunes:keywords>product development, product strategy, customer development, okr, empathy, objectives and key results, customer research, user research, tactics, saas, product-market fit</itunes:keywords>
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      <title>Episode 109: Mastering Google Analytics with Jeff Sauer</title>
      <description><![CDATA[<p>According to research, 70–80% of all websites in the world have Google Analytics installed! However, only a fraction of them use it well. Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You'll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://jeffalytics.com/">Jeffalytics</a> — Jeff's consulting &amp; training company</li>
<li><a href="https://www.analyticscourse.net">Google Analytics Certification Course</a> — Jeff's premium GA program</li>
<li><a href="https://www.quillengage.com/">Quill Engage</a> — a tool for sending GA reports</li>
<li><a href="https://datastudio.google.com/">Google Data Studio</a> — Google's  dashboard service</li>
<li><a href="http://tinyreminder.com/">Tiny Reminder</a>, <a href="http://rightmessage.com/">RightMessage</a> — examples of products with low level of awareness</li>
<li><a href="https://www.youtube.com/c/jeffalytics">Jeffalytics YouTube channel</a> and <a href="https://www.analyticscourse.net/blog/">blog</a> — Jeff's free resources on the topic</li>
<li><a href="https://measureschool.com/">MEASURESCHOOL</a>, <a href="https://www.simoahava.com/">Simo Ahava's blog</a>, <a href="https://www.analyticsmania.com/">Analytics Mania</a>, <a href="https://www.optimizesmart.com/">Optimize Smart</a> — other great blogs on analytics</li>
<li><a href="https://www.analyticscourse.net/">Sign up for Jeff's free Analytics Mini-Course</a></li>
<li>Follow Jeff on Twitter: <a href="https://twitter.com/jeffsauer">@jeffsauer</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to <a href="https://uibreakfast.com/audit">uibreakfast.com/audit</a> and use your special promocode SUMMERTIME20 to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 1 Jun 2018 12:52:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jeff Sauer)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>According to research, 70–80% of all websites in the world have Google Analytics installed! However, only a fraction of them use it well. Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You'll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://jeffalytics.com/">Jeffalytics</a> — Jeff's consulting &amp; training company</li>
<li><a href="https://www.analyticscourse.net">Google Analytics Certification Course</a> — Jeff's premium GA program</li>
<li><a href="https://www.quillengage.com/">Quill Engage</a> — a tool for sending GA reports</li>
<li><a href="https://datastudio.google.com/">Google Data Studio</a> — Google's  dashboard service</li>
<li><a href="http://tinyreminder.com/">Tiny Reminder</a>, <a href="http://rightmessage.com/">RightMessage</a> — examples of products with low level of awareness</li>
<li><a href="https://www.youtube.com/c/jeffalytics">Jeffalytics YouTube channel</a> and <a href="https://www.analyticscourse.net/blog/">blog</a> — Jeff's free resources on the topic</li>
<li><a href="https://measureschool.com/">MEASURESCHOOL</a>, <a href="https://www.simoahava.com/">Simo Ahava's blog</a>, <a href="https://www.analyticsmania.com/">Analytics Mania</a>, <a href="https://www.optimizesmart.com/">Optimize Smart</a> — other great blogs on analytics</li>
<li><a href="https://www.analyticscourse.net/">Sign up for Jeff's free Analytics Mini-Course</a></li>
<li>Follow Jeff on Twitter: <a href="https://twitter.com/jeffsauer">@jeffsauer</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to <a href="https://uibreakfast.com/audit">uibreakfast.com/audit</a> and use your special promocode SUMMERTIME20 to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 109: Mastering Google Analytics with Jeff Sauer</itunes:title>
      <itunes:author>Jane Portman, Jeff Sauer</itunes:author>
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      <itunes:duration>00:40:58</itunes:duration>
      <itunes:summary>According to research, 70–80% of all websites in the world have Google Analytics installed. But only a fraction of them use it well! Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You&apos;ll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.</itunes:summary>
      <itunes:subtitle>According to research, 70–80% of all websites in the world have Google Analytics installed. But only a fraction of them use it well! Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You&apos;ll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.</itunes:subtitle>
      <itunes:keywords>google data studio, console, web design, google analytics, research, seo, analytics, conversion rate optimization, data, google tag manager, search engine optimization</itunes:keywords>
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      <title>Episode 108: How Startup Accelerators Work with Nina Stepanov</title>
      <description><![CDATA[<p>What do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate and Head of Platform at Acceleprise. You'll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://acceleprise.vc/">Acceleprise</a> — the global SaaS accelerator where Nina works</li><li><a href="http://www.ycombinator.com/">Y Combinator</a>, <a href="http://techstars.com">Techstars</a> — other famous accelerators</li><li><a href="http://a.co/017NRCq">Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist</a> — a book by Brad Feld, Jason Mendelson, and Dick Costolo</li><li><a href="https://angel.co/acceleprise">Apply for Acceleprise on AngelList</a></li><li>Follow Nina on Twitter: <a href="https://twitter.com/ninarstepanov">@ninarstepanov</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to <a href="https://uibreakfast.com/audit">uibreakfast.com/audit</a> and use your special promocode SUMMERTIME20 to get 20% off any book package.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 25 May 2018 12:10:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Nina Stepanov)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate and Head of Platform at Acceleprise. You'll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://acceleprise.vc/">Acceleprise</a> — the global SaaS accelerator where Nina works</li><li><a href="http://www.ycombinator.com/">Y Combinator</a>, <a href="http://techstars.com">Techstars</a> — other famous accelerators</li><li><a href="http://a.co/017NRCq">Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist</a> — a book by Brad Feld, Jason Mendelson, and Dick Costolo</li><li><a href="https://angel.co/acceleprise">Apply for Acceleprise on AngelList</a></li><li>Follow Nina on Twitter: <a href="https://twitter.com/ninarstepanov">@ninarstepanov</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to <a href="https://uibreakfast.com/audit">uibreakfast.com/audit</a> and use your special promocode SUMMERTIME20 to get 20% off any book package.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 108: How Startup Accelerators Work with Nina Stepanov</itunes:title>
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      <itunes:duration>00:33:48</itunes:duration>
      <itunes:summary>What do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate and Head of Platform at Acceleprise. You&apos;ll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration.</itunes:summary>
      <itunes:subtitle>What do founders really get out of accelerators? What are the wins and the trade-offs? Our guest today is Nina Stepanov, Associate and Head of Platform at Acceleprise. You&apos;ll get familiar with the industry terms, learn how accelerators work, and how all parties can benefit from such collaboration.</itunes:subtitle>
      <itunes:keywords>accelerators, techstars, y combinator, startups, funding, investors, angel, venture capital</itunes:keywords>
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      <title>Episode 107: Growing Design Teams with Andy Vitale</title>
      <description><![CDATA[<p>How do you help a team of creative professionals achieve their best results? Our guest today is Andy Vitale, the director of user experience at Polaris Industries. You'll learn how to manage and grow an in-house design team, bring new members up to speed, and optimize the UX process.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.polaris.com/en-us">Polaris Industries</a> — Andy's company</li>
<li><a href="https://uibreakfast.com/wp-content/uploads/2018/05/Polaris_UX_Principles.pdf">Polaris UX Design Principles</a></li>
<li><a href="http://a.co/5cRIv0N">Org Design for Design Orgs: Building and Managing In-House Design Teams</a> — a book by Peter Merholz and Kristin Skinner</li>
<li><a href="https://abookapart.com/products/design-is-a-job">Design Is a Job</a>, <a href="https://abookapart.com/products/youre-my-favorite-client">You’re My Favorite Client</a> — books by Mike Monteiro published by A Book Apart</li>
<li><a href="http://www.andyvitale.com/">Andy's website</a></li>
<li>Follow Andy on Twitter: <a href="https://twitter.com/andyvitale">@andyvitale</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 18 May 2018 09:33:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Andy Vitale)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you help a team of creative professionals achieve their best results? Our guest today is Andy Vitale, the director of user experience at Polaris Industries. You'll learn how to manage and grow an in-house design team, bring new members up to speed, and optimize the UX process.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.polaris.com/en-us">Polaris Industries</a> — Andy's company</li>
<li><a href="https://uibreakfast.com/wp-content/uploads/2018/05/Polaris_UX_Principles.pdf">Polaris UX Design Principles</a></li>
<li><a href="http://a.co/5cRIv0N">Org Design for Design Orgs: Building and Managing In-House Design Teams</a> — a book by Peter Merholz and Kristin Skinner</li>
<li><a href="https://abookapart.com/products/design-is-a-job">Design Is a Job</a>, <a href="https://abookapart.com/products/youre-my-favorite-client">You’re My Favorite Client</a> — books by Mike Monteiro published by A Book Apart</li>
<li><a href="http://www.andyvitale.com/">Andy's website</a></li>
<li>Follow Andy on Twitter: <a href="https://twitter.com/andyvitale">@andyvitale</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 107: Growing Design Teams with Andy Vitale</itunes:title>
      <itunes:author>Jane Portman, Andy Vitale</itunes:author>
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      <itunes:duration>00:39:31</itunes:duration>
      <itunes:summary>How do you help a team of creative professionals achieve their best results? Our guest today is Andy Vitale, the director of user experience at Polaris Industries. You&apos;ll learn how to manage and grow an in-house design team, bring new members up to speed, and optimize the UX process.</itunes:summary>
      <itunes:subtitle>How do you help a team of creative professionals achieve their best results? Our guest today is Andy Vitale, the director of user experience at Polaris Industries. You&apos;ll learn how to manage and grow an in-house design team, bring new members up to speed, and optimize the UX process.</itunes:subtitle>
      <itunes:keywords>agency, project management, teams, web design, business processes, ux, product management, ux teams, leadership, ui, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>109</itunes:episode>
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      <guid isPermaLink="false">e660ace8-e287-4a97-98ee-5d5c821ac967</guid>
      <title>Episode 106: Designing Decentralized Apps with Matt Cyrankiewicz</title>
      <description><![CDATA[<p>What does the world of decentralized apps (dapps) hold for us? Our guest today is Matt Cyrankiewicz — a designer, creative director and founder at HOO KOO E KOO. Matt explains how dapps work, what makes them so challenging UX-wise, and shares his insights on the future of this exciting ecosystem.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://hookooekoo.co/">HOO KOO E KOO</a> — Matt's digital product studio</li>
<li><a href="https://en.wikipedia.org/wiki/Decentralized_application">Decentralized application (dapp)</a>, <a href="https://en.wikipedia.org/wiki/Distributed_ledger">distributed ledger</a>, <a href="https://en.wikipedia.org/wiki/Decentralized_autonomous_organization">decentralized autonomous organization (DAO)</a> — Wikipedia articles</li>
<li><a href="https://medium.com/@barmstrong/is-coinbase-creating-a-centralized-or-decentralized-financial-system-80979154b356">Is Coinbase creating a centralized or decentralized financial system?</a></li>
<li><a href="https://techcrunch.com/2018/03/13/hashgraph-wants-to-give-you-the-benefits-of-blockchain-without-the-limitations/">Hashgraph wants to give you the benefits of blockchain without the limitations</a></li>
<li><a href="https://www.cryptokitties.co/">CryptoKitties</a> — a famous game using blockchain technology</li>
<li><a href="https://metamask.io/">MetaMask</a>, <a href="https://www.ethereum.org/">Ethereum</a> — other blockchain projects mentioned</li>
<li><a href="https://venmo.com/">Venmo</a> — a popular money transfer service</li>
<li><a href="https://medium.com/@liquidity.network/understanding-off-chain-transactions-in-blockchain-for-fun-and-profit-591e7e27ccc0">Understanding off-chain transactions in blockchain for fun and profit</a></li>
<li><a href="https://www.axiomzen.co/">AxiomZen</a> — a studio behind CryptoKitties</li>
<li><a href="https://decentralize.today/dissecting-the-ethereum-whitepaper-in-four-minutes-c26a6c802103">Dissecting the Ethereum whitepaper in four minutes</a></li>
<li><a href="https://tim.blog/2017/06/04/nick-szabo/">The Quiet Master of Cryptocurrency</a> — an interview with Nick Szabo by Tim Ferriss</li>
<li><a href="https://medium.com/@matcy">Follow Matt on Medium</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 11 May 2018 08:35:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Matt Cyrankiewicz)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What does the world of decentralized apps (dapps) hold for us? Our guest today is Matt Cyrankiewicz — a designer, creative director and founder at HOO KOO E KOO. Matt explains how dapps work, what makes them so challenging UX-wise, and shares his insights on the future of this exciting ecosystem.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://hookooekoo.co/">HOO KOO E KOO</a> — Matt's digital product studio</li>
<li><a href="https://en.wikipedia.org/wiki/Decentralized_application">Decentralized application (dapp)</a>, <a href="https://en.wikipedia.org/wiki/Distributed_ledger">distributed ledger</a>, <a href="https://en.wikipedia.org/wiki/Decentralized_autonomous_organization">decentralized autonomous organization (DAO)</a> — Wikipedia articles</li>
<li><a href="https://medium.com/@barmstrong/is-coinbase-creating-a-centralized-or-decentralized-financial-system-80979154b356">Is Coinbase creating a centralized or decentralized financial system?</a></li>
<li><a href="https://techcrunch.com/2018/03/13/hashgraph-wants-to-give-you-the-benefits-of-blockchain-without-the-limitations/">Hashgraph wants to give you the benefits of blockchain without the limitations</a></li>
<li><a href="https://www.cryptokitties.co/">CryptoKitties</a> — a famous game using blockchain technology</li>
<li><a href="https://metamask.io/">MetaMask</a>, <a href="https://www.ethereum.org/">Ethereum</a> — other blockchain projects mentioned</li>
<li><a href="https://venmo.com/">Venmo</a> — a popular money transfer service</li>
<li><a href="https://medium.com/@liquidity.network/understanding-off-chain-transactions-in-blockchain-for-fun-and-profit-591e7e27ccc0">Understanding off-chain transactions in blockchain for fun and profit</a></li>
<li><a href="https://www.axiomzen.co/">AxiomZen</a> — a studio behind CryptoKitties</li>
<li><a href="https://decentralize.today/dissecting-the-ethereum-whitepaper-in-four-minutes-c26a6c802103">Dissecting the Ethereum whitepaper in four minutes</a></li>
<li><a href="https://tim.blog/2017/06/04/nick-szabo/">The Quiet Master of Cryptocurrency</a> — an interview with Nick Szabo by Tim Ferriss</li>
<li><a href="https://medium.com/@matcy">Follow Matt on Medium</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 106: Designing Decentralized Apps with Matt Cyrankiewicz</itunes:title>
      <itunes:author>Jane Portman, Matt Cyrankiewicz</itunes:author>
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      <itunes:duration>00:32:02</itunes:duration>
      <itunes:summary>What does the world of decentralized apps (dapps) hold for us? Our guest today is Matt Cyrankiewicz — a designer, creative director and founder at HOO KOO E KOO. Matt explains how dapps work, what makes them so challenging UX-wise, and shares his insights on the future of this exciting ecosystem.</itunes:summary>
      <itunes:subtitle>What does the world of decentralized apps (dapps) hold for us? Our guest today is Matt Cyrankiewicz — a designer, creative director and founder at HOO KOO E KOO. Matt explains how dapps work, what makes them so challenging UX-wise, and shares his insights on the future of this exciting ecosystem.</itunes:subtitle>
      <itunes:keywords>on-chain, blockchain, coinbase, distributed ledger, off-chain, ux, dapps, cryptokitties, ethereum, cryptocurrency, decentralized apps</itunes:keywords>
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      <title>Episode 105: Website Personalization with Brennan Dunn</title>
      <description><![CDATA[<p>Custom sales copy will always outperform general copy — with very little effort on your side. That's the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://rightmessage.com/">RightMessage</a> — Brennan's personalization tool, co-founded with <a href="https://twitter.com/shaisc">Shai Schechter</a></li>
<li><a href="https://doubleyourfreelancing.com/">Double Your Freelancing</a> — Brennan's famous resource for freelancers and consultants</li>
<li><a href="https://planscope.io/">Planscope</a> — Brennan's previous SaaS (acquired in 2016)</li>
<li><a href="http://lauraelizabeth.co/">Laura Elizabeth</a> — the designer who works on RightMessage</li>
<li><a href="https://uibreakfast.com/103-ux-personalization-with-samuel-hulick/">Episode 103: UX Personalization with Samuel Hulick</a></li>
<li><a href="https://youtu.be/JPRogqGNYew">Personalizing ConvertKit.com</a> — a video case study by RightMessage</li>
<li><a href="https://www.optimizely.com/">Optimizely</a> — a popular A/B testing tool</li>
<li><a href="https://bookifyapp.com/">Bookify</a> — another product mentioned as a case study</li>
<li><a href="https://growthlab.com/anatomy-of-a-six-figure-email-course/">The Anatomy of a Six-Figure Email Course</a> — Brennan's article at GrowthLab</li>
<li><a href="https://baremetrics.com/blog/saas-personalization-growth">5 Ways to Use Personalization to Grow Your SaaS</a> — Brennan's article for Baremetrics</li>
<li><a href="https://rightmessage.podia.com/the-personalization-masterclass">The Personalization Masterclass</a> — Brennan's course on personalization</li>
<li><a href="https://rightmessage.com/learn">RightMessage learning center</a> (free content)</li>
<li>See personalization in action at <a href="https://rightmessage.com/uibreakfast">rightmessage.com/uibreakfast</a></li>
<li>Follow Brennan on Twitter: <a href="https://twitter.com/brennandunn">@brennandunn</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 4 May 2018 12:03:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Brennan Dunn)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Custom sales copy will always outperform general copy — with very little effort on your side. That's the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://rightmessage.com/">RightMessage</a> — Brennan's personalization tool, co-founded with <a href="https://twitter.com/shaisc">Shai Schechter</a></li>
<li><a href="https://doubleyourfreelancing.com/">Double Your Freelancing</a> — Brennan's famous resource for freelancers and consultants</li>
<li><a href="https://planscope.io/">Planscope</a> — Brennan's previous SaaS (acquired in 2016)</li>
<li><a href="http://lauraelizabeth.co/">Laura Elizabeth</a> — the designer who works on RightMessage</li>
<li><a href="https://uibreakfast.com/103-ux-personalization-with-samuel-hulick/">Episode 103: UX Personalization with Samuel Hulick</a></li>
<li><a href="https://youtu.be/JPRogqGNYew">Personalizing ConvertKit.com</a> — a video case study by RightMessage</li>
<li><a href="https://www.optimizely.com/">Optimizely</a> — a popular A/B testing tool</li>
<li><a href="https://bookifyapp.com/">Bookify</a> — another product mentioned as a case study</li>
<li><a href="https://growthlab.com/anatomy-of-a-six-figure-email-course/">The Anatomy of a Six-Figure Email Course</a> — Brennan's article at GrowthLab</li>
<li><a href="https://baremetrics.com/blog/saas-personalization-growth">5 Ways to Use Personalization to Grow Your SaaS</a> — Brennan's article for Baremetrics</li>
<li><a href="https://rightmessage.podia.com/the-personalization-masterclass">The Personalization Masterclass</a> — Brennan's course on personalization</li>
<li><a href="https://rightmessage.com/learn">RightMessage learning center</a> (free content)</li>
<li>See personalization in action at <a href="https://rightmessage.com/uibreakfast">rightmessage.com/uibreakfast</a></li>
<li>Follow Brennan on Twitter: <a href="https://twitter.com/brennandunn">@brennandunn</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 105: Website Personalization with Brennan Dunn</itunes:title>
      <itunes:author>Jane Portman, Brennan Dunn</itunes:author>
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      <itunes:duration>00:46:49</itunes:duration>
      <itunes:summary>Custom sales copy will always outperform general copy — with very little effort on your side. That&apos;s the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments.</itunes:summary>
      <itunes:subtitle>Custom sales copy will always outperform general copy — with very little effort on your side. That&apos;s the magic of personalization! Our guest today is Brennan Dunn, co-founder of RightMessage. Brennan talks about different ways of personalizing websites, shares his favorite case studies, and explains how to get started with small experiments.</itunes:subtitle>
      <itunes:keywords>marketing, cro, sales copy, headlines, gdpr, conversions, copywriting, personalization, optimization, a/b testing, customization, web design</itunes:keywords>
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      <title>Episode 104: Qualifying Clients with Matt Inglot</title>
      <description><![CDATA[<p>Is that new project really worth your attention? Should you say &quot;yes&quot; to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You'll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://freelancetransformation.com/">Freelance Transformation</a> — Matt's famous podcast</li>
<li><a href="https://www.tiltedpixel.com">Tilted Pixel</a> — Matt's agency</li>
<li><a href="https://uibreakfast.com/100-leveling-patrick-mckenzie/">Episode 100: Leveling Up with Patrick McKenzie</a></li>
<li><a href="https://doubleyourfreelancing.com/3-reasons-roadmapping/">3 Reasons You Should Be Roadmapping</a> — an article by Brennan Dunn</li>
<li><a href="https://freelancetransformation.com/blog/become-known-in-your-niche-with-mike-julian">FT 141: Become Known In Your Niche with Mike Julian</a></li>
<li><a href="https://freelancetransformation.com/blog/building-a-company-of-one-with-paul-jarvis">FT 139: Building a Company of One with Paul Jarvis</a></li>
<li><a href="https://freelancetransformation.com/blog/specialize-simplify-profit-with-kurt-elster">FT 132: Specialize, Simplify, Profit! with Kurt Elster</a></li>
<li>Get the free course on winning freelance clients at <a href="https://freelancetransformation.com/">Freelance Transformation</a></li>
<li>Follow Matt on Twitter: <a href="https://twitter.com/mattinglot">@mattinglot</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to <a href="https://uibreakfast.com/productized">uibreakfast.com/productized</a> and use your special promocode PODCAST20 on checkout to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 27 Apr 2018 10:42:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Matt Inglot)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Is that new project really worth your attention? Should you say &quot;yes&quot; to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You'll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://freelancetransformation.com/">Freelance Transformation</a> — Matt's famous podcast</li>
<li><a href="https://www.tiltedpixel.com">Tilted Pixel</a> — Matt's agency</li>
<li><a href="https://uibreakfast.com/100-leveling-patrick-mckenzie/">Episode 100: Leveling Up with Patrick McKenzie</a></li>
<li><a href="https://doubleyourfreelancing.com/3-reasons-roadmapping/">3 Reasons You Should Be Roadmapping</a> — an article by Brennan Dunn</li>
<li><a href="https://freelancetransformation.com/blog/become-known-in-your-niche-with-mike-julian">FT 141: Become Known In Your Niche with Mike Julian</a></li>
<li><a href="https://freelancetransformation.com/blog/building-a-company-of-one-with-paul-jarvis">FT 139: Building a Company of One with Paul Jarvis</a></li>
<li><a href="https://freelancetransformation.com/blog/specialize-simplify-profit-with-kurt-elster">FT 132: Specialize, Simplify, Profit! with Kurt Elster</a></li>
<li>Get the free course on winning freelance clients at <a href="https://freelancetransformation.com/">Freelance Transformation</a></li>
<li>Follow Matt on Twitter: <a href="https://twitter.com/mattinglot">@mattinglot</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to <a href="https://uibreakfast.com/productized">uibreakfast.com/productized</a> and use your special promocode PODCAST20 on checkout to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 104: Qualifying Clients with Matt Inglot</itunes:title>
      <itunes:author>Jane Portman, Matt Inglot</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/b9a82125-1721-4e61-8845-11618180a4f9/3000x3000/1524826263artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:52:58</itunes:duration>
      <itunes:summary>Is that new project really worth your attention? Should you say &quot;yes&quot; to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You&apos;ll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags.</itunes:summary>
      <itunes:subtitle>Is that new project really worth your attention? Should you say &quot;yes&quot; to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You&apos;ll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags.</itunes:subtitle>
      <itunes:keywords>productized consulting, qualifying clients, clients, forms, client intake, vetting, consulting, freelance, red flags, freelancing, projects</itunes:keywords>
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      <title>Episode 103: UX Personalization with Samuel Hulick</title>
      <description><![CDATA[<p>Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.useronboard.com/">UserOnboard</a> — Samuel's website</li><li><a href="https://www.useronboard.com/user-onboarding-ux-design/training/">The Elements of User Onboarding</a> — Samuel's book</li><li><a href="https://rightmessage.com/">RightMessage</a> — Brennan Dunn's personalization tool</li><li><a href="https://demo.baremetrics.com/">Baremetrics Demo</a> — a live sample dashboard with their own real data</li><li><a href="https://baekdal.com/strategy/publishers-havent-realized-just-how-big-a-deal-gdpr-is/">Publishers Haven't Realized Just How Big a Deal GDPR is</a> — a good article on GDPR</li><li><a href="https://uibreakfast.com/30-jtbd-eric-white/">Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White</a></li><li><a href="https://growthlab.com/anatomy-of-a-six-figure-email-course/">The Anatomy of a Six-Figure Email Course</a> — an extensive article by Brennan Dunn</li><li><a href="https://www.useronboard.com/user-onboarding-best-practices/">User Onboarding Best Practices</a> — some of Samuel's best articles on user onboarding</li><li>Follow Samuel on Twitter: <a href="https://twitter.com/SamuelHulick">@SamuelHulick</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Feedier. Sick and tired of non valuable customer feedback? Meet Feedier, the next generation feedback application. Understanding your rewarded and empowered customers starts now. No more time-wasting surveys. They win, you win! Sign up for your free plan at <a href="http://feedier.com/uibreakfast">feedier.com/uibreakfast</a>, and get your first 3 months free on the Standard plan if you decide to upgrade.</p><p><i>Interested in sponsoring an episode?</i> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 20 Apr 2018 05:17:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Samuel Hulick)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.useronboard.com/">UserOnboard</a> — Samuel's website</li><li><a href="https://www.useronboard.com/user-onboarding-ux-design/training/">The Elements of User Onboarding</a> — Samuel's book</li><li><a href="https://rightmessage.com/">RightMessage</a> — Brennan Dunn's personalization tool</li><li><a href="https://demo.baremetrics.com/">Baremetrics Demo</a> — a live sample dashboard with their own real data</li><li><a href="https://baekdal.com/strategy/publishers-havent-realized-just-how-big-a-deal-gdpr-is/">Publishers Haven't Realized Just How Big a Deal GDPR is</a> — a good article on GDPR</li><li><a href="https://uibreakfast.com/30-jtbd-eric-white/">Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White</a></li><li><a href="https://growthlab.com/anatomy-of-a-six-figure-email-course/">The Anatomy of a Six-Figure Email Course</a> — an extensive article by Brennan Dunn</li><li><a href="https://www.useronboard.com/user-onboarding-best-practices/">User Onboarding Best Practices</a> — some of Samuel's best articles on user onboarding</li><li>Follow Samuel on Twitter: <a href="https://twitter.com/SamuelHulick">@SamuelHulick</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Feedier. Sick and tired of non valuable customer feedback? Meet Feedier, the next generation feedback application. Understanding your rewarded and empowered customers starts now. No more time-wasting surveys. They win, you win! Sign up for your free plan at <a href="http://feedier.com/uibreakfast">feedier.com/uibreakfast</a>, and get your first 3 months free on the Standard plan if you decide to upgrade.</p><p><i>Interested in sponsoring an episode?</i> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 103: UX Personalization with Samuel Hulick</itunes:title>
      <itunes:author>Jane Portman, Samuel Hulick</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/5999bc1a-4dc8-4120-a2f7-797f57b07193/3000x3000/1524201873artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:29</itunes:duration>
      <itunes:summary>Surprisingly, most web applications offer the same &quot;out of the box&quot; experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You&apos;ll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.</itunes:summary>
      <itunes:subtitle>Surprisingly, most web applications offer the same &quot;out of the box&quot; experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You&apos;ll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.</itunes:subtitle>
      <itunes:keywords>ux, user engagement, user onboarding, personalization, research, web applications, web apps, customization, ui, personas, use cases, retention</itunes:keywords>
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      <title>Episode 102: SaaS Email Onboarding with Val Geisler</title>
      <description><![CDATA[<p>We all receive plenty of &quot;let's get started&quot; emails when we sign up for new software. Some of them stand out, the rest don't even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You'll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://convertkit.com/">ConvertKit</a> — Val's previous place of work</li>
<li><a href="https://twitter.com/mattragland">Matt Ragland</a> — user onboarding specialist at ConvertKit</li>
<li><a href="https://uibreakfast.com/100-leveling-patrick-mckenzie/">Episode 100: Leveling Up with Patrick McKenzie </a></li>
<li><a href="https://uibreakfast.com/92-behind-scenes-userlistio-research-claire-suellentrop/">Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop</a></li>
<li><a href="https://litmus.com/conference">Litmus Live</a>, <a href="http://businessofsoftware.org/">Business of Software</a> — some of Val's favorite conferences</li>
<li><a href="http://www.valgeisler.com/email-onboarding-tear-down-mixmax/">Mixmax</a>, <a href="http://www.valgeisler.com/email-onboarding-tear-down-deepdyve/">DeepDyve</a> — some of Val's recent email onboarding teardowns (see more <a href="http://www.valgeisler.com/things-ive-written/">here</a>)</li>
<li><a href="https://blog.nusii.com/why-we-ask-for-a-credit-card/">Why This Bootstrapped SaaS Requires a Credit Card to Signup for a Trial</a> — an article by Nathan Powell at Nusii blog</li>
<li><a href="http://tinyreminder.com/">Tiny Reminder</a> — Jane's previous SaaS (now acquired by Nusii)</li>
<li><a href="http://uibreakfast.com/64-making-freemium-work-bridget-harris/">Episode 64: Making Freemium Work with Bridget Harris </a></li>
<li><a href="http://www.valgeisler.com/">Val's website</a></li>
<li>Download <a href="http://www.valgeisler.com/book/">The Dinner Party Strategy</a>, Val's free book on great customer experience</li>
<li>Follow Val on Twitter: <a href="https://twitter.com/lovevalgeisler">@lovevalgeisler</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 13 Apr 2018 06:59:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Val Geisler)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>We all receive plenty of &quot;let's get started&quot; emails when we sign up for new software. Some of them stand out, the rest don't even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You'll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://convertkit.com/">ConvertKit</a> — Val's previous place of work</li>
<li><a href="https://twitter.com/mattragland">Matt Ragland</a> — user onboarding specialist at ConvertKit</li>
<li><a href="https://uibreakfast.com/100-leveling-patrick-mckenzie/">Episode 100: Leveling Up with Patrick McKenzie </a></li>
<li><a href="https://uibreakfast.com/92-behind-scenes-userlistio-research-claire-suellentrop/">Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop</a></li>
<li><a href="https://litmus.com/conference">Litmus Live</a>, <a href="http://businessofsoftware.org/">Business of Software</a> — some of Val's favorite conferences</li>
<li><a href="http://www.valgeisler.com/email-onboarding-tear-down-mixmax/">Mixmax</a>, <a href="http://www.valgeisler.com/email-onboarding-tear-down-deepdyve/">DeepDyve</a> — some of Val's recent email onboarding teardowns (see more <a href="http://www.valgeisler.com/things-ive-written/">here</a>)</li>
<li><a href="https://blog.nusii.com/why-we-ask-for-a-credit-card/">Why This Bootstrapped SaaS Requires a Credit Card to Signup for a Trial</a> — an article by Nathan Powell at Nusii blog</li>
<li><a href="http://tinyreminder.com/">Tiny Reminder</a> — Jane's previous SaaS (now acquired by Nusii)</li>
<li><a href="http://uibreakfast.com/64-making-freemium-work-bridget-harris/">Episode 64: Making Freemium Work with Bridget Harris </a></li>
<li><a href="http://www.valgeisler.com/">Val's website</a></li>
<li>Download <a href="http://www.valgeisler.com/book/">The Dinner Party Strategy</a>, Val's free book on great customer experience</li>
<li>Follow Val on Twitter: <a href="https://twitter.com/lovevalgeisler">@lovevalgeisler</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
      <enclosure length="51635618" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/7e3e9bb5-431f-48bb-9939-985446c9b64f/ceb15d09_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 102: SaaS Email Onboarding with Val Geisler</itunes:title>
      <itunes:author>Jane Portman, Val Geisler</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/7e3e9bb5-431f-48bb-9939-985446c9b64f/3000x3000/1523602937artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:53:45</itunes:duration>
      <itunes:summary>We all receive plenty of &quot;let&apos;s get started&quot; emails when we sign up for new software. Some of them stand out, the rest don&apos;t even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You&apos;ll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.</itunes:summary>
      <itunes:subtitle>We all receive plenty of &quot;let&apos;s get started&quot; emails when we sign up for new software. Some of them stand out, the rest don&apos;t even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You&apos;ll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.</itunes:subtitle>
      <itunes:keywords>call to action, email onboarding, copy, trial, free trial, user onboarding, retention, copywriting, saas, user engagement, subject line, conversions, teardowns, email</itunes:keywords>
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      <title>Episode 101: Designing Templates with Seth Coelen</title>
      <description><![CDATA[<p>Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You'll learn the success story behind his product, and get tips for building (and selling) design resources on your own.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.bootsketch.com/">Bootsketch</a> — Seth's design library we're talking about</li>
<li><a href="https://medium.com/@SethCoelen/introducing-bootsketch-design-sites-faster-c71551efa3bf">Introducing Bootsketch: Design Sites Faster</a> — Seth's blog post about launching Bootsketch</li>
<li><a href="https://twitter.com/mdo">Mark Otto</a> — co-creator of <a href="https://getbootstrap.com/">Bootstrap</a> (see <a href="https://twitter.com/mdo/status/943210212491649024">his tweet</a> about Bootsketch)</li>
<li><a href="https://sketch.curated.co/">Sketch News</a> — newsletter from Sketch</li>
<li><a href="http://sketchrunner.com/">Sketch Runner</a> — a Sketch utility</li>
<li><a href="http://sketchapp.rocks/plugins/marketch/">Marketch</a>, <a href="https://zeplin.io/">Zeplin</a>, <a href="https://www.invisionapp.com/feature/inspect">InVision Inspect</a> — tools that bridge design and development</li>
<li><a href="http://www.sethcoelen.com/">Seth's website</a></li>
<li>Follow Seth on Twitter: <a href="https://twitter.com/WhatsNewSaes">@WhatsNewSaes</a></li>
<li>Use your special promocode UIBREAKFAST on checkout to get 20% off <a href="http://www.bootsketch.com/">Bootsketch</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 6 Apr 2018 16:05:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Seth Coelen)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You'll learn the success story behind his product, and get tips for building (and selling) design resources on your own.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.bootsketch.com/">Bootsketch</a> — Seth's design library we're talking about</li>
<li><a href="https://medium.com/@SethCoelen/introducing-bootsketch-design-sites-faster-c71551efa3bf">Introducing Bootsketch: Design Sites Faster</a> — Seth's blog post about launching Bootsketch</li>
<li><a href="https://twitter.com/mdo">Mark Otto</a> — co-creator of <a href="https://getbootstrap.com/">Bootstrap</a> (see <a href="https://twitter.com/mdo/status/943210212491649024">his tweet</a> about Bootsketch)</li>
<li><a href="https://sketch.curated.co/">Sketch News</a> — newsletter from Sketch</li>
<li><a href="http://sketchrunner.com/">Sketch Runner</a> — a Sketch utility</li>
<li><a href="http://sketchapp.rocks/plugins/marketch/">Marketch</a>, <a href="https://zeplin.io/">Zeplin</a>, <a href="https://www.invisionapp.com/feature/inspect">InVision Inspect</a> — tools that bridge design and development</li>
<li><a href="http://www.sethcoelen.com/">Seth's website</a></li>
<li>Follow Seth on Twitter: <a href="https://twitter.com/WhatsNewSaes">@WhatsNewSaes</a></li>
<li>Use your special promocode UIBREAKFAST on checkout to get 20% off <a href="http://www.bootsketch.com/">Bootsketch</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 101: Designing Templates with Seth Coelen</itunes:title>
      <itunes:author>Jane Portman, Seth Coelen</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/deac3bb0-9649-4e7d-8cfe-8bcab93d5c84/3000x3000/1523030872artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:36</itunes:duration>
      <itunes:summary>Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You&apos;ll learn the success story behind his product, and get tips for building (and selling) design resources on your own.</itunes:summary>
      <itunes:subtitle>Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You&apos;ll learn the success story behind his product, and get tips for building (and selling) design resources on your own.</itunes:subtitle>
      <itunes:keywords>ux, library, bootstrap, templates, bootsketch, web design, plugins, sketch, zeplin, frameworks, resources, ui, design</itunes:keywords>
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      <title>Episode 100: Leveling Up with Patrick McKenzie</title>
      <description><![CDATA[<p>It's episode one hundred today — and we have a spectacular guest to celebrate! It's Patrick McKenzie, a SaaS thought leader who doesn't need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://training.kalzumeus.com/newsletters/archive/consulting_1">How I went from $100-an-hour programming to $X0,000-a-week consulting</a> — Patrick's article that changed Jane's business many years ago</li>
<li><a href="https://www.bingocardcreator.com/">Bingo Card Creator</a>, <a href="https://appointmentreminder.com/">Appointment Reminder</a>, <a href="https://www.starfighters.io/">Starfighter</a> — some of Patrick's previous projects</li>
<li><a href="https://stripe.com/atlas">Stripe Atlas</a> — Patrick's current place of work</li>
<li><a href="https://stripe.com/atlas/guides">Stripe Atlas Guides</a> — guides on running an internet business</li>
<li><a href="https://stripe.com/atlas/guides/business-of-saas">The Business of SaaS</a> by Patrick McKenzie, <a href="https://stripe.com/atlas/guides/networking">Networking for Founders</a> by Stephanie Hurlburt — some of these guides</li>
<li><a href="http://www.christophengelhardt.com/leveling-up-patrick-mckenzie-microconf-europe-2015-talk-recap/">Leveling Up</a> — Patrick's talk recap from MicroConf Europe 2015</li>
<li><a href="https://uibreakfast.com/89-saas-vs-ecommerce-josh-pigford/">Episode 89: SaaS vs Ecommerce with Josh Pigford </a> — an episode where Josh Pigford talks about Cedar &amp; Sail, his craft and ecommerce business</li>
<li><a href="https://www.kalzumeus.com/">Patrick's website</a></li>
<li>Follow Patrick on Twitter: <a href="https://twitter.com/patio11">@patio11</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to <a href="https://uibreakfast.com/productized">uibreakfast.com/productized</a> and use your special promocode PODCAST20 on checkout to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Mon, 2 Apr 2018 17:25:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Patrick McKenzie)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>It's episode one hundred today — and we have a spectacular guest to celebrate! It's Patrick McKenzie, a SaaS thought leader who doesn't need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://training.kalzumeus.com/newsletters/archive/consulting_1">How I went from $100-an-hour programming to $X0,000-a-week consulting</a> — Patrick's article that changed Jane's business many years ago</li>
<li><a href="https://www.bingocardcreator.com/">Bingo Card Creator</a>, <a href="https://appointmentreminder.com/">Appointment Reminder</a>, <a href="https://www.starfighters.io/">Starfighter</a> — some of Patrick's previous projects</li>
<li><a href="https://stripe.com/atlas">Stripe Atlas</a> — Patrick's current place of work</li>
<li><a href="https://stripe.com/atlas/guides">Stripe Atlas Guides</a> — guides on running an internet business</li>
<li><a href="https://stripe.com/atlas/guides/business-of-saas">The Business of SaaS</a> by Patrick McKenzie, <a href="https://stripe.com/atlas/guides/networking">Networking for Founders</a> by Stephanie Hurlburt — some of these guides</li>
<li><a href="http://www.christophengelhardt.com/leveling-up-patrick-mckenzie-microconf-europe-2015-talk-recap/">Leveling Up</a> — Patrick's talk recap from MicroConf Europe 2015</li>
<li><a href="https://uibreakfast.com/89-saas-vs-ecommerce-josh-pigford/">Episode 89: SaaS vs Ecommerce with Josh Pigford </a> — an episode where Josh Pigford talks about Cedar &amp; Sail, his craft and ecommerce business</li>
<li><a href="https://www.kalzumeus.com/">Patrick's website</a></li>
<li>Follow Patrick on Twitter: <a href="https://twitter.com/patio11">@patio11</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to <a href="https://uibreakfast.com/productized">uibreakfast.com/productized</a> and use your special promocode PODCAST20 on checkout to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 100: Leveling Up with Patrick McKenzie</itunes:title>
      <itunes:author>Jane Portman, Patrick McKenzie</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/a63a68b9-46f0-4927-9795-05e0236f60e7/3000x3000/1522690376artwork.jpg?aid=rss_feed"/>
      <itunes:duration>01:03:50</itunes:duration>
      <itunes:summary>It&apos;s episode one hundred today — and we have a spectacular guest to celebrate! It&apos;s Patrick McKenzie, a SaaS thought leader who doesn&apos;t need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out.</itunes:summary>
      <itunes:subtitle>It&apos;s episode one hundred today — and we have a spectacular guest to celebrate! It&apos;s Patrick McKenzie, a SaaS thought leader who doesn&apos;t need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out.</itunes:subtitle>
      <itunes:keywords>bootstrapping, launch, books, plugins, writing, templates, products, building, level up, freelancing, startups, themes, consulting, software, scripts, saas</itunes:keywords>
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    <item>
      <guid isPermaLink="false">8f74cd60-ea58-4b51-bebe-a8ab9e7a53ba</guid>
      <title>Episode 99: Running a Product Agnostic Team with Natalie Nagele</title>
      <description><![CDATA[<p>What comes first, the product or the team? Without any doubt, the team is #1 priority for Natalie Nagele, co-founder and CEO of Wildbit. We discuss their strategy around multiple SaaS products, how they became a product agnostic team, and how they juggle resources while staying focused and productive.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://wildbit.com/">Wildbit</a> — Natalie's company</li>
<li><a href="https://beanstalkapp.com/">Beanstalk</a>, <a href="https://postmarkapp.com/">Postmark</a>, <a href="https://www.conveyor.com/">Conveyor</a>, <a href="https://wildbit.com/blog/2017/12/19/deploybot-has-a-new-home">Deploybot</a> (acquired) — Wildbit's products</li>
<li><a href="https://medium.com/starting-sustaining/jd-graffam-serial-acquirer-of-saas-apps-2b6e74a035df">JD Graffam, Serial Acquirer of SaaS Apps</a> — an interview with JD Graffam by Garrett Dimon (his former product <a href="http://sifterapp.com/">Sifter</a> now also belongs to JD)</li>
<li><a href="https://slack.com/">Slack</a>, <a href="https://www.atlassian.com/software/jira">Jira</a>, <a href="https://basecamp.com/">Basecamp</a>, <a href="https://www.atlassian.com/software/confluence">Confluence</a> — communication and project management tools used by Wildbit</li>
<li><a href="https://pigeonbot.com/">Pigeonbot</a> — a tool that sends email from Slack</li>
<li><a href="https://wildbit.com/blog/2017/05/31/experimenting-with-a-4-day-work-week">Experimenting with a 4-day work week</a>, <a href="https://wildbit.com/blog/2017/10/19/4-day-work-week-update">4-day work week update</a> — articles on how Wildbit adopted a shorter work week</li>
<li>Follow Natalie on Twitter: <a href="https://twitter.com/natalienagele">@natalienagele</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try the new web app free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a> — you’ll be productive in no time!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 16 Mar 2018 14:03:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Natalie Nagele)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What comes first, the product or the team? Without any doubt, the team is #1 priority for Natalie Nagele, co-founder and CEO of Wildbit. We discuss their strategy around multiple SaaS products, how they became a product agnostic team, and how they juggle resources while staying focused and productive.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://wildbit.com/">Wildbit</a> — Natalie's company</li>
<li><a href="https://beanstalkapp.com/">Beanstalk</a>, <a href="https://postmarkapp.com/">Postmark</a>, <a href="https://www.conveyor.com/">Conveyor</a>, <a href="https://wildbit.com/blog/2017/12/19/deploybot-has-a-new-home">Deploybot</a> (acquired) — Wildbit's products</li>
<li><a href="https://medium.com/starting-sustaining/jd-graffam-serial-acquirer-of-saas-apps-2b6e74a035df">JD Graffam, Serial Acquirer of SaaS Apps</a> — an interview with JD Graffam by Garrett Dimon (his former product <a href="http://sifterapp.com/">Sifter</a> now also belongs to JD)</li>
<li><a href="https://slack.com/">Slack</a>, <a href="https://www.atlassian.com/software/jira">Jira</a>, <a href="https://basecamp.com/">Basecamp</a>, <a href="https://www.atlassian.com/software/confluence">Confluence</a> — communication and project management tools used by Wildbit</li>
<li><a href="https://pigeonbot.com/">Pigeonbot</a> — a tool that sends email from Slack</li>
<li><a href="https://wildbit.com/blog/2017/05/31/experimenting-with-a-4-day-work-week">Experimenting with a 4-day work week</a>, <a href="https://wildbit.com/blog/2017/10/19/4-day-work-week-update">4-day work week update</a> — articles on how Wildbit adopted a shorter work week</li>
<li>Follow Natalie on Twitter: <a href="https://twitter.com/natalienagele">@natalienagele</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try the new web app free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a> — you’ll be productive in no time!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
      <enclosure length="41131910" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/9c7a8d6b-73e6-441a-90da-91829111dd16/1b7b7b23_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 99: Running a Product Agnostic Team with Natalie Nagele</itunes:title>
      <itunes:author>Jane Portman, Natalie Nagele</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/9c7a8d6b-73e6-441a-90da-91829111dd16/3000x3000/1521209244artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:48</itunes:duration>
      <itunes:summary>What comes first, the product or the team? Without any doubt, the team is #1 priority for Natalie Nagele, co-founder and CEO of Wildbit. We discuss their strategy around multiple SaaS products, how they became a product agnostic team, and how they juggle resources while staying focused and productive.</itunes:summary>
      <itunes:subtitle>What comes first, the product or the team? Without any doubt, the team is #1 priority for Natalie Nagele, co-founder and CEO of Wildbit. We discuss their strategy around multiple SaaS products, how they became a product agnostic team, and how they juggle resources while staying focused and productive.</itunes:subtitle>
      <itunes:keywords>saas, product agnostic, products, saas product, productivity, communication, teams, project management</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>101</itunes:episode>
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      <title>Episode 98: Value-Based Design with Nick Disabato</title>
      <description><![CDATA[<p>How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://draft.nu/">Draft</a> — Nick's design consultancy</li>
<li><a href="http://valuebaseddesign.org">Value Based Design</a> — Nick's upcoming book</li>
<li><a href="http://uibreakfast.com/36-research-driven-ab-testing-nick-disabato/">Episode 36: Research-Driven A/B Testing with Nick Disabato </a> — Nick's previous episode</li>
<li><a href="https://cadence.cc/">Cadence &amp; Slang</a> — Nick's book about interaction design</li>
<li><a href="https://www.winwithoutpitching.com/pricingcreativity/">Pricing Creativity</a> — a book by Blair Enns</li>
<li><a href="http://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/">What to Learn From Tropicana’s Packaging Redesign Failure?</a></li>
<li><a href="https://draft.nu/helped/">Draft's best case studies</a></li>
<li><a href="https://training.kalzumeus.com/newsletters/archive/dissecting_sales_copy">Dissecting Great Sales Copy For Productized Consulting</a> — an article by Patrick McKenzie (including praise for Nick's <a href="https://draft.nu/revise/">Draft Revise</a> sales page)</li>
<li><a href="https://en.wikipedia.org/wiki/Average_revenue_per_user">Average Revenue per User (ARPU)</a>, <a href="https://www.optimizely.com/optimization-glossary/average-order-value/?redir=uk">Average Order Value (AOV)</a> — popular key performance indicators (KPIs)</li>
<li><a href="https://abookapart.com/products/mobile-first">Mobile First</a> — a book by Luke Wroblewski</li>
<li><a href="https://blog.kissmetrics.com/">Kissmetrics</a>, <a href="http://annielytics.com/">Annielytics</a>, <a href="https://conversionxl.com/blog/">ConversionXL</a> — great resources to learn about Google Analytics</li>
<li><a href="https://draftdesign.wufoo.com/forms/draft-revise-application/">Sample application form for Draft Revise</a></li>
<li><a href="https://signalvnoise.com/posts/3124-give-it-five-minutes">Give It Five Minutes</a> — an article by Jason Fried</li>
<li>Follow Nick on Twitter: <a href="https://twitter.com/nickd">@nickd</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 9 Mar 2018 11:48:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Nick Disabato)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://draft.nu/">Draft</a> — Nick's design consultancy</li>
<li><a href="http://valuebaseddesign.org">Value Based Design</a> — Nick's upcoming book</li>
<li><a href="http://uibreakfast.com/36-research-driven-ab-testing-nick-disabato/">Episode 36: Research-Driven A/B Testing with Nick Disabato </a> — Nick's previous episode</li>
<li><a href="https://cadence.cc/">Cadence &amp; Slang</a> — Nick's book about interaction design</li>
<li><a href="https://www.winwithoutpitching.com/pricingcreativity/">Pricing Creativity</a> — a book by Blair Enns</li>
<li><a href="http://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/">What to Learn From Tropicana’s Packaging Redesign Failure?</a></li>
<li><a href="https://draft.nu/helped/">Draft's best case studies</a></li>
<li><a href="https://training.kalzumeus.com/newsletters/archive/dissecting_sales_copy">Dissecting Great Sales Copy For Productized Consulting</a> — an article by Patrick McKenzie (including praise for Nick's <a href="https://draft.nu/revise/">Draft Revise</a> sales page)</li>
<li><a href="https://en.wikipedia.org/wiki/Average_revenue_per_user">Average Revenue per User (ARPU)</a>, <a href="https://www.optimizely.com/optimization-glossary/average-order-value/?redir=uk">Average Order Value (AOV)</a> — popular key performance indicators (KPIs)</li>
<li><a href="https://abookapart.com/products/mobile-first">Mobile First</a> — a book by Luke Wroblewski</li>
<li><a href="https://blog.kissmetrics.com/">Kissmetrics</a>, <a href="http://annielytics.com/">Annielytics</a>, <a href="https://conversionxl.com/blog/">ConversionXL</a> — great resources to learn about Google Analytics</li>
<li><a href="https://draftdesign.wufoo.com/forms/draft-revise-application/">Sample application form for Draft Revise</a></li>
<li><a href="https://signalvnoise.com/posts/3124-give-it-five-minutes">Give It Five Minutes</a> — an article by Jason Fried</li>
<li>Follow Nick on Twitter: <a href="https://twitter.com/nickd">@nickd</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 98: Value-Based Design with Nick Disabato</itunes:title>
      <itunes:author>Jane Portman, Nick Disabato</itunes:author>
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      <itunes:duration>00:49:02</itunes:duration>
      <itunes:summary>How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You&apos;ll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.</itunes:summary>
      <itunes:subtitle>How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You&apos;ll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.</itunes:subtitle>
      <itunes:keywords>hourly, billing, productized consulting, freelancing, redesign, value-based, pricing, value-based pricing, value, consulting, ui/ux, design</itunes:keywords>
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      <title>Episode 97: How to Escape Hourly Billing with Jonathan Stark</title>
      <description><![CDATA[<p>Feeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You'll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://hourlybillingisnuts.com/">Hourly Billing Is Nuts</a> — Jonathan's book we're talking about</li>
<li><a href="https://uibreakfast.com/68-conversational-ux-jonathan-stark/">Episode 68: Conversational UX with Jonathan Stark </a> — our previous episode with Jonathan</li>
<li><a href="http://thefreelancersroadmap.com">The Freelancer's Roadmap</a> — Jonathan's upcoming book</li>
<li><a href="https://www.ditchinghourly.com/63d4456d">Productized Consulting with Guest Jane Portman</a> — a recent episode at Jonathan's podcast, <em>Ditching Hourly</em></li>
<li><a href="https://www.youtube.com/watch?v=RKXZ7t_RiOE">How To Price Design Services &amp; Make More Money</a> — a talk by Chris Do (how to charge 10 times more for a logo)</li>
<li><a href="https://www.ditchinghourly.com/6d93936e">The Why Conversation</a> — another episode at Jonathan's podcast</li>
<li><a href="http://valuepricingbootcamp.com">Value Pricing Bootcamp</a> — Jonathan's free email course</li>
<li>Follow Jonathan on Twitter: <a href="https://twitter.com/jonathanstark">@jonathanstark</a></li>
<li>Get 30% off any package of <a href="http://hourlybillingisnuts.com/">Hourly Billing Is Nuts</a> using your special promocode UIBREAKFAST</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 2 Mar 2018 14:58:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jonathan Stark)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Feeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You'll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://hourlybillingisnuts.com/">Hourly Billing Is Nuts</a> — Jonathan's book we're talking about</li>
<li><a href="https://uibreakfast.com/68-conversational-ux-jonathan-stark/">Episode 68: Conversational UX with Jonathan Stark </a> — our previous episode with Jonathan</li>
<li><a href="http://thefreelancersroadmap.com">The Freelancer's Roadmap</a> — Jonathan's upcoming book</li>
<li><a href="https://www.ditchinghourly.com/63d4456d">Productized Consulting with Guest Jane Portman</a> — a recent episode at Jonathan's podcast, <em>Ditching Hourly</em></li>
<li><a href="https://www.youtube.com/watch?v=RKXZ7t_RiOE">How To Price Design Services &amp; Make More Money</a> — a talk by Chris Do (how to charge 10 times more for a logo)</li>
<li><a href="https://www.ditchinghourly.com/6d93936e">The Why Conversation</a> — another episode at Jonathan's podcast</li>
<li><a href="http://valuepricingbootcamp.com">Value Pricing Bootcamp</a> — Jonathan's free email course</li>
<li>Follow Jonathan on Twitter: <a href="https://twitter.com/jonathanstark">@jonathanstark</a></li>
<li>Get 30% off any package of <a href="http://hourlybillingisnuts.com/">Hourly Billing Is Nuts</a> using your special promocode UIBREAKFAST</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 97: How to Escape Hourly Billing with Jonathan Stark</itunes:title>
      <itunes:author>Jane Portman, Jonathan Stark</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/ac5c9d52-31af-414d-a33a-1eca3cf7969d/3000x3000/1520002836artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:48:29</itunes:duration>
      <itunes:summary>Feeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You&apos;ll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients.</itunes:summary>
      <itunes:subtitle>Feeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You&apos;ll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients.</itunes:subtitle>
      <itunes:keywords>value-based pricing, value-based design, billing, value-based, hourly, pricing, hourly rate, consulting, freelancing</itunes:keywords>
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      <title>Episode 96: Building a Global Customer Base with Ed Freyfogle</title>
      <description><![CDATA[<p>Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You'll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://geocoder.opencagedata.com/">OpenCage Geocoder</a> — Ed's company, a service that converts coordinates to and from places</li>
<li><a href="http://www.microconf.com/">MicroConf</a>, <a href="http://microconfeurope.com/">MicroConf Europe</a> — conferences we discuss</li>
<li><a href="https://uibreakfast.com/59-international-ux-joe-leech/">Episode 59: International UX with Joe Leech </a></li>
<li><a href="https://quaderno.io/">Quaderno</a> — a tool for managing sales tax automatically</li>
<li><a href="https://stripe.com/">Stripe</a>, <a href="https://www.xero.com/">Xero</a> — tools for handling payments and accounting</li>
<li><a href="https://ipinfo.io/">ipinfo.io</a> — an IP identification service</li>
<li><a href="http://www.freyfogle.com/">Ed's personal website</a></li>
<li>Follow Ed and his company on Twitter: <a href="https://twitter.com/freyfogle">@freyfogle</a>, <a href="https://twitter.com/OpenCageData">@OpenCageData</a></li>
<li><a href="https://geocoder.opencagedata.com/">Try OpenCage Geocoder free</a> and use promocode UIBREAKFAST on checkout to get your 10% lifetime discount</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to <a href="https://uibreakfast.com/productized">uibreakfast.com/productized</a> and use your special promocode PODCAST20 on checkout to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 24 Feb 2018 17:58:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Ed Freyfogle)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You'll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://geocoder.opencagedata.com/">OpenCage Geocoder</a> — Ed's company, a service that converts coordinates to and from places</li>
<li><a href="http://www.microconf.com/">MicroConf</a>, <a href="http://microconfeurope.com/">MicroConf Europe</a> — conferences we discuss</li>
<li><a href="https://uibreakfast.com/59-international-ux-joe-leech/">Episode 59: International UX with Joe Leech </a></li>
<li><a href="https://quaderno.io/">Quaderno</a> — a tool for managing sales tax automatically</li>
<li><a href="https://stripe.com/">Stripe</a>, <a href="https://www.xero.com/">Xero</a> — tools for handling payments and accounting</li>
<li><a href="https://ipinfo.io/">ipinfo.io</a> — an IP identification service</li>
<li><a href="http://www.freyfogle.com/">Ed's personal website</a></li>
<li>Follow Ed and his company on Twitter: <a href="https://twitter.com/freyfogle">@freyfogle</a>, <a href="https://twitter.com/OpenCageData">@OpenCageData</a></li>
<li><a href="https://geocoder.opencagedata.com/">Try OpenCage Geocoder free</a> and use promocode UIBREAKFAST on checkout to get your 10% lifetime discount</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to <a href="https://uibreakfast.com/productized">uibreakfast.com/productized</a> and use your special promocode PODCAST20 on checkout to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 96: Building a Global Customer Base with Ed Freyfogle</itunes:title>
      <itunes:author>Jane Portman, Ed Freyfogle</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/5e56094d-a0cf-4fb0-98af-2b9cc1b662eb/3000x3000/1519495323artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:10</itunes:duration>
      <itunes:summary>Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You&apos;ll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing.</itunes:summary>
      <itunes:subtitle>Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You&apos;ll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing.</itunes:subtitle>
      <itunes:keywords>vat, products, billing, currencies, saas, international, founders, markets, taxes, software, translation</itunes:keywords>
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      <title>Episode 95: Overcoming Emotional Founder Challenges with Sherry Walling</title>
      <description><![CDATA[<p>Being a founder is a tough, lonely job. How do you stay sane (and happy) on this journey? Our special guest today is Sherry Walling — a clinical psychologist, founder of ZenFounder, podcaster, and author. We discuss how founders can overcome their emotional challenges, how to make sure that your family is on your side, and how to maintain physical and emotional health.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://zenfounder.com/category/episodes/">ZenFounder</a> — Sherry's podcast with Rob Walling</li>
<li><a href="https://zenfounder.com/entrepreneurs-guide-keeping-st-together/">The Entrepreneur's Guide to Keeping Your S**t Together</a> — Sherry's upcoming book with Rob Walling</li>
<li><a href="https://zenfounder.com/zentribes/">ZenTribes</a> — Sherry's group program for entrepreneurs</li>
<li><a href="http://mastermindjam.com/">MastermindJam</a> — a matchmaking service for mastermind groups</li>
<li><a href="http://www.microconf.com/">MicroConf</a>, <a href="https://doubleyourfreelancing.com/conf/">DYFConf</a>, <a href="https://central.wordcamp.org/">WordCamp</a>, <a href="http://businessofsoftware.org/">Business of Software</a>, <a href="https://rhodiumweekend.com/">Rhodium Weekend</a>, <a href="http://femtoconf.com/">FemtoConf</a>, <a href="http://baconbiz.com/">BaconBiz</a> — some of Sherry's (and Jane's) favorite conferences</li>
<li><a href="https://zenfounder.com/episodes/episode-45-onboarding-your-spouse/">Episode 45: Onboarding Your Spouse</a> — an episode of ZenFounder podcast</li>
<li><a href="https://zenfounder.com/">Sherry's website</a></li>
<li>Follow Sherry on Twitter: <a href="https://twitter.com/zenfounder">@zenfounder</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 16 Feb 2018 09:49:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Sherry Walling)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Being a founder is a tough, lonely job. How do you stay sane (and happy) on this journey? Our special guest today is Sherry Walling — a clinical psychologist, founder of ZenFounder, podcaster, and author. We discuss how founders can overcome their emotional challenges, how to make sure that your family is on your side, and how to maintain physical and emotional health.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://zenfounder.com/category/episodes/">ZenFounder</a> — Sherry's podcast with Rob Walling</li>
<li><a href="https://zenfounder.com/entrepreneurs-guide-keeping-st-together/">The Entrepreneur's Guide to Keeping Your S**t Together</a> — Sherry's upcoming book with Rob Walling</li>
<li><a href="https://zenfounder.com/zentribes/">ZenTribes</a> — Sherry's group program for entrepreneurs</li>
<li><a href="http://mastermindjam.com/">MastermindJam</a> — a matchmaking service for mastermind groups</li>
<li><a href="http://www.microconf.com/">MicroConf</a>, <a href="https://doubleyourfreelancing.com/conf/">DYFConf</a>, <a href="https://central.wordcamp.org/">WordCamp</a>, <a href="http://businessofsoftware.org/">Business of Software</a>, <a href="https://rhodiumweekend.com/">Rhodium Weekend</a>, <a href="http://femtoconf.com/">FemtoConf</a>, <a href="http://baconbiz.com/">BaconBiz</a> — some of Sherry's (and Jane's) favorite conferences</li>
<li><a href="https://zenfounder.com/episodes/episode-45-onboarding-your-spouse/">Episode 45: Onboarding Your Spouse</a> — an episode of ZenFounder podcast</li>
<li><a href="https://zenfounder.com/">Sherry's website</a></li>
<li>Follow Sherry on Twitter: <a href="https://twitter.com/zenfounder">@zenfounder</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at <a href="http://userlist.io">userlist.io</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 95: Overcoming Emotional Founder Challenges with Sherry Walling</itunes:title>
      <itunes:author>Jane Portman, Sherry Walling</itunes:author>
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      <itunes:duration>00:36:42</itunes:duration>
      <itunes:summary>Being a founder is a tough, lonely job. How do you stay sane (and happy) on this journey? Our special guest today is Sherry Walling — a clinical psychologist, founder of ZenFounder, podcaster, and author. We discuss how founders can overcome their emotional challenges, how to make sure that your family is on your side, and how to maintain physical and emotional health.</itunes:summary>
      <itunes:subtitle>Being a founder is a tough, lonely job. How do you stay sane (and happy) on this journey? Our special guest today is Sherry Walling — a clinical psychologist, founder of ZenFounder, podcaster, and author. We discuss how founders can overcome their emotional challenges, how to make sure that your family is on your side, and how to maintain physical and emotional health.</itunes:subtitle>
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      <title>Episode 94: Optimizing Processes in a UX Team with Kurt Schmidt</title>
      <description><![CDATA[<p>Building a product is never a simple linear process, not to mention processes in large UX teams. Our guest today is Kurt Shmidt, the president of Foundry and host of The Schmidt List podcast. You'll learn what makes a good design team, what tools and methods are available, how to distribute tasks and make smooth transitions between different project stages.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="http://www.foundrymakes.com/">Foundry</a> — Kurt's agency we're talking about</li><li><a href="https://www.schmidt-list.com/">The Schmidt List</a> — Kurt's podcast</li><li><a href="http://www.adobe.com/products/illustrator.html">Adobe Illustrator</a>, <a href="https://www.sketchapp.com/">Sketch</a>, <a href="http://invisionapp.com/">InVision</a>, <a href="http://www.adobe.com/products/xd.html">Adobe XD</a> — tools for prototyping and UI/UX design</li><li><a href="http://www.ada-compliance.com/">ADA Compliance</a> — standards for accessible design</li><li><a href="https://foundation.zurb.com/showcase/about.html">ZURB Foundation</a> — a famous framework originating from an agency</li><li><a href="https://www.aha.io">Aha!</a>, <a href="http://trello.com/">Trello</a>, <a href="https://www.atlassian.com/software/jira">Jira</a>, <a href="https://slack.com/">Slack</a> — tools for product & project management</li><li><a href="https://www.linkedin.com/in/krtschmidt/">Follow Kurt on LinkedIn</a></li><li>Follow Kurt on Twitter: <a href="https://twitter.com/krts">@KRTS</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 9 Feb 2018 09:55:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Kurt Schmidt)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Building a product is never a simple linear process, not to mention processes in large UX teams. Our guest today is Kurt Shmidt, the president of Foundry and host of The Schmidt List podcast. You'll learn what makes a good design team, what tools and methods are available, how to distribute tasks and make smooth transitions between different project stages.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="http://www.foundrymakes.com/">Foundry</a> — Kurt's agency we're talking about</li><li><a href="https://www.schmidt-list.com/">The Schmidt List</a> — Kurt's podcast</li><li><a href="http://www.adobe.com/products/illustrator.html">Adobe Illustrator</a>, <a href="https://www.sketchapp.com/">Sketch</a>, <a href="http://invisionapp.com/">InVision</a>, <a href="http://www.adobe.com/products/xd.html">Adobe XD</a> — tools for prototyping and UI/UX design</li><li><a href="http://www.ada-compliance.com/">ADA Compliance</a> — standards for accessible design</li><li><a href="https://foundation.zurb.com/showcase/about.html">ZURB Foundation</a> — a famous framework originating from an agency</li><li><a href="https://www.aha.io">Aha!</a>, <a href="http://trello.com/">Trello</a>, <a href="https://www.atlassian.com/software/jira">Jira</a>, <a href="https://slack.com/">Slack</a> — tools for product & project management</li><li><a href="https://www.linkedin.com/in/krtschmidt/">Follow Kurt on LinkedIn</a></li><li>Follow Kurt on Twitter: <a href="https://twitter.com/krts">@KRTS</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a>.</p><p><i>Interested in sponsoring an episode?</i> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 94: Optimizing Processes in a UX Team with Kurt Schmidt</itunes:title>
      <itunes:author>Jane Portman, Kurt Schmidt</itunes:author>
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      <itunes:duration>00:43:36</itunes:duration>
      <itunes:summary>Building a product is never a simple linear process, not to mention processes in large UX teams. Our guest today is Kurt Shmidt, the president of Foundry and host of The Schmidt List podcast. You&apos;ll learn what makes a good design team, what tools and methods are available, how to distribute tasks and make smooth transitions between different project stages.</itunes:summary>
      <itunes:subtitle>Building a product is never a simple linear process, not to mention processes in large UX teams. Our guest today is Kurt Shmidt, the president of Foundry and host of The Schmidt List podcast. You&apos;ll learn what makes a good design team, what tools and methods are available, how to distribute tasks and make smooth transitions between different project stages.</itunes:subtitle>
      <itunes:keywords>teams, ui, ux teams, leadership, project management, agency, business processes, product management, design, ux, web design</itunes:keywords>
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      <title>Episode 93: Copying vs Stealing with Ferdinand Vogler</title>
      <description><![CDATA[<p>Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn't be afraid of repeating yourself in your own work.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://ferdinandvogler.com/projects/allergolink/">Allergolink</a> — Ferdinand's product</li>
<li><a href="https://ferdinandvogler.com/articles/your-logo-is-copied/">Your logo is copied</a> — Ferdinand's article on the topic</li>
<li><a href="http://a.co/cJSwodx">Logo Modernism</a> — a book by Jens Müller and R. Roger Remington</li>
<li><a href="http://www.everythingisaremix.info/">Everything is a Remix</a> — video series by Kirby Ferguson</li>
<li><a href="http://www.openculture.com/2017/06/hunter-s-thompson-typed-out-the-great-gatsby-farewell-to-arms.html">Hunter S. Thompson Typed Out The Great Gatsby &amp; A Farewell to Arms Word for Word: A Method for Learning How to Write Like the Masters</a></li>
<li><a href="https://www.interaction-design.org/literature/article/dieter-rams-10-timeless-commandments-for-good-design">Dieter Rams: 10 Timeless Commandments for Good Design</a></li>
<li><a href="https://ferdinandvogler.com/">Ferdinand's website</a></li>
<li>Follow Ferdinand on Twitter: <a href="https://twitter.com/ferdinandvogler">@ferdinandvogler</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at <a href="https://balsamiq.cloud/">balsamiq.cloud</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 2 Feb 2018 10:51:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Ferdinand Vogler)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn't be afraid of repeating yourself in your own work.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://ferdinandvogler.com/projects/allergolink/">Allergolink</a> — Ferdinand's product</li>
<li><a href="https://ferdinandvogler.com/articles/your-logo-is-copied/">Your logo is copied</a> — Ferdinand's article on the topic</li>
<li><a href="http://a.co/cJSwodx">Logo Modernism</a> — a book by Jens Müller and R. Roger Remington</li>
<li><a href="http://www.everythingisaremix.info/">Everything is a Remix</a> — video series by Kirby Ferguson</li>
<li><a href="http://www.openculture.com/2017/06/hunter-s-thompson-typed-out-the-great-gatsby-farewell-to-arms.html">Hunter S. Thompson Typed Out The Great Gatsby &amp; A Farewell to Arms Word for Word: A Method for Learning How to Write Like the Masters</a></li>
<li><a href="https://www.interaction-design.org/literature/article/dieter-rams-10-timeless-commandments-for-good-design">Dieter Rams: 10 Timeless Commandments for Good Design</a></li>
<li><a href="https://ferdinandvogler.com/">Ferdinand's website</a></li>
<li>Follow Ferdinand on Twitter: <a href="https://twitter.com/ferdinandvogler">@ferdinandvogler</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at <a href="https://balsamiq.cloud/">balsamiq.cloud</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 93: Copying vs Stealing with Ferdinand Vogler</itunes:title>
      <itunes:author>Jane Portman, Ferdinand Vogler</itunes:author>
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      <itunes:duration>00:41:24</itunes:duration>
      <itunes:summary>Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn&apos;t be afraid of repeating yourself in your own work.</itunes:summary>
      <itunes:subtitle>Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn&apos;t be afraid of repeating yourself in your own work.</itunes:subtitle>
      <itunes:keywords>logos, copyright, training, copying, kirby ferguson, design education, product design, industrial design, ui, learning, fonts, inspiration, logos, design, trends, ux</itunes:keywords>
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      <title>Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop</title>
      <description><![CDATA[<p>This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://userlist.io">Userlist.io</a> — the new SaaS product we're talking about, co-founded by <a href="https://userlist.io/about-us/">Jane, Claire &amp; Benedikt</a></li>
<li><a href="http://loveyourcustomers.co/">Love Your Customers</a> — Claire's website</li>
<li><a href="https://www.loveyourcustomers.co/websites-that-convert/">Websites that Convert</a> — Claire's book</li>
<li><a href="http://forgetthefunnel.com/">Forget the Funnel</a> — free SaaS marketing workshops (Claire's training project with Georgiana Laudi)</li>
<li><a href="http://tinyreminder.com">Tiny Reminder</a> — Jane's previous SaaS product (now acquired by <a href="http://nusii.com/">Nusii</a>)</li>
<li><a href="http://intercom.io/">Intercom</a>, <a href="https://www.fullstory.com/">FullStory</a> — SaaS products we're mentioning</li>
<li><a href="https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a">The Three-Hour Brand Sprint</a> — an article by Jake Knapp that we used to conduct our brand sprint</li>
<li><a href="http://femtoconf.com/">FemtoConf</a> — a conference for self-funded software companies in Darmstadt, Germany</li>
<li><a href="https://uibreakfast.com/30-jtbd-eric-white/">Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White</a></li>
<li><a href="http://calendly.com/">Calendly</a>, <a href="https://zoom.us/">Zoom</a> (or Skype), <a href="https://www.rev.com/">Rev</a> — tools to faciliate customer interviews</li>
<li><a href="https://twitter.com/amyhoy/status/928145603326107648">Amy Screams at Software</a> — Amy Hoy's podcast recording that we transcribed and used for research</li>
<li><a href="https://sweep.cards/">Sweep</a> — Amy Hoy's new SaaS product</li>
<li>Follow Claire, Benedikt, and Userlist.io on Twitter: <a href="https://twitter.com/ClaireSuellen">@ClaireSuellen</a>, <a href="https://twitter.com/benediktdeicke">@benediktdeicke</a>, <a href="https://twitter.com/userlistio">@Userlistio</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to <a href="https://uibreakfast.com/productized">uibreakfast.com/productized</a> and use your special promocode PODCAST20 on checkout to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 26 Jan 2018 09:51:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Claire Suellentrop)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://userlist.io">Userlist.io</a> — the new SaaS product we're talking about, co-founded by <a href="https://userlist.io/about-us/">Jane, Claire &amp; Benedikt</a></li>
<li><a href="http://loveyourcustomers.co/">Love Your Customers</a> — Claire's website</li>
<li><a href="https://www.loveyourcustomers.co/websites-that-convert/">Websites that Convert</a> — Claire's book</li>
<li><a href="http://forgetthefunnel.com/">Forget the Funnel</a> — free SaaS marketing workshops (Claire's training project with Georgiana Laudi)</li>
<li><a href="http://tinyreminder.com">Tiny Reminder</a> — Jane's previous SaaS product (now acquired by <a href="http://nusii.com/">Nusii</a>)</li>
<li><a href="http://intercom.io/">Intercom</a>, <a href="https://www.fullstory.com/">FullStory</a> — SaaS products we're mentioning</li>
<li><a href="https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a">The Three-Hour Brand Sprint</a> — an article by Jake Knapp that we used to conduct our brand sprint</li>
<li><a href="http://femtoconf.com/">FemtoConf</a> — a conference for self-funded software companies in Darmstadt, Germany</li>
<li><a href="https://uibreakfast.com/30-jtbd-eric-white/">Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White</a></li>
<li><a href="http://calendly.com/">Calendly</a>, <a href="https://zoom.us/">Zoom</a> (or Skype), <a href="https://www.rev.com/">Rev</a> — tools to faciliate customer interviews</li>
<li><a href="https://twitter.com/amyhoy/status/928145603326107648">Amy Screams at Software</a> — Amy Hoy's podcast recording that we transcribed and used for research</li>
<li><a href="https://sweep.cards/">Sweep</a> — Amy Hoy's new SaaS product</li>
<li>Follow Claire, Benedikt, and Userlist.io on Twitter: <a href="https://twitter.com/ClaireSuellen">@ClaireSuellen</a>, <a href="https://twitter.com/benediktdeicke">@benediktdeicke</a>, <a href="https://twitter.com/userlistio">@Userlistio</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to <a href="https://uibreakfast.com/productized">uibreakfast.com/productized</a> and use your special promocode PODCAST20 on checkout to get 20% off any book package.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop</itunes:title>
      <itunes:author>Jane Portman, Claire Suellentrop</itunes:author>
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      <itunes:duration>00:58:29</itunes:duration>
      <itunes:summary>This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You&apos;ll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.</itunes:summary>
      <itunes:subtitle>This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You&apos;ll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.</itunes:subtitle>
      <itunes:keywords>marketing, co-founders, product research, saas, software, product, customer interviews, jobs to be done, branding, brand sprint, design, jtbd, founder story</itunes:keywords>
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      <title>Episode 91: Meaningful Motion in UX with Adrian Zumbrunnen</title>
      <description><![CDATA[<p>Meaningful motion can make a huge difference in your product, yet it's so often overlooked! Our guest today is Adrian Zumbrunnen, a designer and engineer at Google. We discuss how to approach motion strategically, who's responsible for the implementation, how to document transitions when you hand off your work, and how to &quot;breathe life&quot; into an existing web app.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://en.wikipedia.org/wiki/Google_Lens">Google Lens</a>, <a href="https://en.wikipedia.org/wiki/Google_Assistant">Google Assistant</a> — Google products Adrian is currently working on</li>
<li><a href="https://www.smashingmagazine.com/2013/10/smart-transitions-in-user-experience-design/">Smart Transitions In User Experience Design</a> — Adrian's article in Smashing Magazine</li>
<li><a href="https://youtu.be/PynmLxNZYZw">Meaningful Motion in Design</a> — Adrian's recent talk</li>
<li><a href="http://uxchat.me/">UX Bear</a> — Adrian's chatbot collaboration with UX Design Collective (more details in <a href="https://azumbrunnen.me/blog/introducing-the-ux-bear/">this post</a>)</li>
<li><a href="https://en.wikipedia.org/wiki/12_basic_principles_of_animation">Disney's Twelve Basic Principles of Animation</a></li>
<li><a href="https://medium.com/elepath-exports/spatial-interfaces-886bccc5d1e9">Spatial Interfaces</a>, <a href="https://medium.com/@pasql/transitional-interfaces-926eb80d64e3">Transitional Interfaces</a> — must-read articles by Pasquale D’Silva</li>
<li><a href="https://daneden.github.io/animate.css/">Animate.css</a> — a cross-browser library of CSS animations</li>
<li><a href="http://brutalistwebsites.com/">Brutalist Websites</a> — a collection of websites demonstrating the brutalism trend</li>
<li><a href="http://userlist.io">Userlist.io</a> — Jane's new SaaS product with Benedikt Deicke and Claire Suellentrop</li>
<li><a href="http://azumbrunnen.me/">Adrian's website</a></li>
<li>Follow Adrian on Twitter: <a href="https://twitter.com/azumbrunnen_">@azumbrunnen_</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try the new web app free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a> — you’ll be productive in no time!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 19 Jan 2018 13:17:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Adrian Zumbrunnen)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Meaningful motion can make a huge difference in your product, yet it's so often overlooked! Our guest today is Adrian Zumbrunnen, a designer and engineer at Google. We discuss how to approach motion strategically, who's responsible for the implementation, how to document transitions when you hand off your work, and how to &quot;breathe life&quot; into an existing web app.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://en.wikipedia.org/wiki/Google_Lens">Google Lens</a>, <a href="https://en.wikipedia.org/wiki/Google_Assistant">Google Assistant</a> — Google products Adrian is currently working on</li>
<li><a href="https://www.smashingmagazine.com/2013/10/smart-transitions-in-user-experience-design/">Smart Transitions In User Experience Design</a> — Adrian's article in Smashing Magazine</li>
<li><a href="https://youtu.be/PynmLxNZYZw">Meaningful Motion in Design</a> — Adrian's recent talk</li>
<li><a href="http://uxchat.me/">UX Bear</a> — Adrian's chatbot collaboration with UX Design Collective (more details in <a href="https://azumbrunnen.me/blog/introducing-the-ux-bear/">this post</a>)</li>
<li><a href="https://en.wikipedia.org/wiki/12_basic_principles_of_animation">Disney's Twelve Basic Principles of Animation</a></li>
<li><a href="https://medium.com/elepath-exports/spatial-interfaces-886bccc5d1e9">Spatial Interfaces</a>, <a href="https://medium.com/@pasql/transitional-interfaces-926eb80d64e3">Transitional Interfaces</a> — must-read articles by Pasquale D’Silva</li>
<li><a href="https://daneden.github.io/animate.css/">Animate.css</a> — a cross-browser library of CSS animations</li>
<li><a href="http://brutalistwebsites.com/">Brutalist Websites</a> — a collection of websites demonstrating the brutalism trend</li>
<li><a href="http://userlist.io">Userlist.io</a> — Jane's new SaaS product with Benedikt Deicke and Claire Suellentrop</li>
<li><a href="http://azumbrunnen.me/">Adrian's website</a></li>
<li>Follow Adrian on Twitter: <a href="https://twitter.com/azumbrunnen_">@azumbrunnen_</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try the new web app free for 30 days at <a href="https://balsamiq.cloud">balsamiq.cloud</a> — you’ll be productive in no time!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 91: Meaningful Motion in UX with Adrian Zumbrunnen</itunes:title>
      <itunes:author>Jane Portman, Adrian Zumbrunnen</itunes:author>
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      <itunes:duration>00:38:27</itunes:duration>
      <itunes:summary>Meaningful motion can make a huge difference in your product, yet it&apos;s so often overlooked! Our guest today is Adrian Zumbrunnen, a designer and engineer at Google. We discuss how to approach motion strategically, who&apos;s responsible for the implementation, how to document transitions when you hand off your work, and how to &quot;breathe life&quot; into an existing web app.</itunes:summary>
      <itunes:subtitle>Meaningful motion can make a huge difference in your product, yet it&apos;s so often overlooked! Our guest today is Adrian Zumbrunnen, a designer and engineer at Google. We discuss how to approach motion strategically, who&apos;s responsible for the implementation, how to document transitions when you hand off your work, and how to &quot;breathe life&quot; into an existing web app.</itunes:subtitle>
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      <title>Episode 90: Executing on Product Ideas with Marc Köhlbrugge</title>
      <description><![CDATA[<p>The world would be a different place if all ideas were brought to life! Even getting started is hard, not to mention making it to the launch. Today our guest is the awesome Marc Köhlbrugge, founder of BetaList and multiple other products. Marc shares some of his product stories, and we discuss methods and tools for building software products more effectively.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://betalist.com/">BetaList</a>, <a href="https://getfaces.com/">Faces</a>, <a href="https://submit.co/">Submit.co</a>, <a href="http://requestforstartup.co/">Request For Startup</a>, <a href="https://changelog.co/">Changelog</a>, <a href="https://wip.chat/">WIP.chat</a> — Marc's products</li>
<li><a href="https://medium.com/@marckohlbrugge/zero-to-one-how-to-execute-on-your-ideas-chapter-1-f010c879e869">Zero to One: How to execute on your ideas — Chapter 1</a>, <a href="https://medium.com/@marckohlbrugge/zero-to-one-how-to-execute-on-your-ideas-chapter-2-dc92c378ffab">Chapter 2</a>, <a href="https://medium.com/@marckohlbrugge/zero-to-one-how-to-execute-on-your-ideas-chapter-3-d24565f50089">Chapter 3</a> — Marc's guide</li>
<li><a href="https://medium.com/@marckohlbrugge/10-guaranteed-ways-to-become-more-productive-right-now-one-will-amaze-you-1d4233b64110">10 Guaranteed Ways to Become More Productive Right Now, One Will Amaze You!</a> — Marc's article</li>
<li><a href="https://uibreakfast.com/37-customer-support-done-right-alex-yumashev/">Episode 37: Customer Support Done Right with Alex Yumashev </a></li>
<li><a href="http://userlist.io">Userlist.io</a> — Jane's new SaaS product</li>
<li><a href="https://bullettrain.co/">Bullet Train</a> — Ruby on Rails &quot;SaaS-in-a-box&quot; framework by Andrew Culver</li>
<li><a href="https://en.wikipedia.org/wiki/Create,_read,_update_and_delete">CRUD</a> (Create, Read, Update, Delete) — a common term for the most basic UI features</li>
<li><a href="https://getbootstrap.com/">Bootstrap</a> — one of the most popular front-end frameworks</li>
<li><a href="https://zapier.com/">Zapier</a>, <a href="https://ifttt.com/">IFTTT</a> — tools for connecting multiple apps together into workflows</li>
<li><a href="https://madewithoutcode.com/">Made Without Code</a> — a website featuring startups built without code</li>
<li><a href="https://medium.com/@marckohlbrugge">Marc's blog on Medium</a></li>
<li>Follow Marc on Twitter: <a href="https://twitter.com/marckohlbrugge">@marckohlbrugge</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at <a href="http://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 11 Jan 2018 22:31:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Marc Köhlbrugge)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>The world would be a different place if all ideas were brought to life! Even getting started is hard, not to mention making it to the launch. Today our guest is the awesome Marc Köhlbrugge, founder of BetaList and multiple other products. Marc shares some of his product stories, and we discuss methods and tools for building software products more effectively.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://betalist.com/">BetaList</a>, <a href="https://getfaces.com/">Faces</a>, <a href="https://submit.co/">Submit.co</a>, <a href="http://requestforstartup.co/">Request For Startup</a>, <a href="https://changelog.co/">Changelog</a>, <a href="https://wip.chat/">WIP.chat</a> — Marc's products</li>
<li><a href="https://medium.com/@marckohlbrugge/zero-to-one-how-to-execute-on-your-ideas-chapter-1-f010c879e869">Zero to One: How to execute on your ideas — Chapter 1</a>, <a href="https://medium.com/@marckohlbrugge/zero-to-one-how-to-execute-on-your-ideas-chapter-2-dc92c378ffab">Chapter 2</a>, <a href="https://medium.com/@marckohlbrugge/zero-to-one-how-to-execute-on-your-ideas-chapter-3-d24565f50089">Chapter 3</a> — Marc's guide</li>
<li><a href="https://medium.com/@marckohlbrugge/10-guaranteed-ways-to-become-more-productive-right-now-one-will-amaze-you-1d4233b64110">10 Guaranteed Ways to Become More Productive Right Now, One Will Amaze You!</a> — Marc's article</li>
<li><a href="https://uibreakfast.com/37-customer-support-done-right-alex-yumashev/">Episode 37: Customer Support Done Right with Alex Yumashev </a></li>
<li><a href="http://userlist.io">Userlist.io</a> — Jane's new SaaS product</li>
<li><a href="https://bullettrain.co/">Bullet Train</a> — Ruby on Rails &quot;SaaS-in-a-box&quot; framework by Andrew Culver</li>
<li><a href="https://en.wikipedia.org/wiki/Create,_read,_update_and_delete">CRUD</a> (Create, Read, Update, Delete) — a common term for the most basic UI features</li>
<li><a href="https://getbootstrap.com/">Bootstrap</a> — one of the most popular front-end frameworks</li>
<li><a href="https://zapier.com/">Zapier</a>, <a href="https://ifttt.com/">IFTTT</a> — tools for connecting multiple apps together into workflows</li>
<li><a href="https://madewithoutcode.com/">Made Without Code</a> — a website featuring startups built without code</li>
<li><a href="https://medium.com/@marckohlbrugge">Marc's blog on Medium</a></li>
<li>Follow Marc on Twitter: <a href="https://twitter.com/marckohlbrugge">@marckohlbrugge</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at <a href="http://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 90: Executing on Product Ideas with Marc Köhlbrugge</itunes:title>
      <itunes:author>Jane Portman, Marc Köhlbrugge</itunes:author>
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      <itunes:duration>01:02:42</itunes:duration>
      <itunes:summary>The world would be a different place if all ideas were brought to life! Even getting started is hard, not to mention making it to the launch. Today our guest is the awesome Marc Köhlbrugge, founder of BetaList and multiple other products. Marc shares some of his product stories, and we discuss methods and tools for building software products more effectively.</itunes:summary>
      <itunes:subtitle>The world would be a different place if all ideas were brought to life! Even getting started is hard, not to mention making it to the launch. Today our guest is the awesome Marc Köhlbrugge, founder of BetaList and multiple other products. Marc shares some of his product stories, and we discuss methods and tools for building software products more effectively.</itunes:subtitle>
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      <title>Episode 89: SaaS vs Ecommerce with Josh Pigford</title>
      <description><![CDATA[<p>How much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://baremetrics.com/">Baremetrics</a> — Josh's SaaS company</li>
<li><a href="https://cedarandsail.com/">Cedar &amp; Sail</a> — Josh's ecommerce business we're talking about</li>
<li><a href="https://gigaom.com/2008/09/15/gigaom-acquires-theappleblog/">Giga Omni Media Acquires TheAppleBlog</a> (2008)</li>
<li><a href="http://joshpigford.com/">Josh's website</a></li>
<li>Drop Josh a line at josh@joshpigford.com</li>
<li>Follow Josh on Twitter: <a href="https://twitter.com/Shpigford">@Shpigford</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Ops Calendar — a smarter content calendar.  Whether you're producing blog posts, podcasts, or anything else on a recurring basis, Ops Calendar can automate the process. Their smart checklists automate due dates and teammate assignments.  Their smart social posting lets you schedule a queue of posts to promote each piece of content. You can even connect Google Analytics and see traffic and conversions on a post-by-post basis, right in your calendar. Go to <a href="http://opscalendar.com">opscalendar.com</a>, mention UIBREAKFAST and get 30% off any plan for your first 6 months.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 4 Jan 2018 17:11:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Josh Pigford)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://baremetrics.com/">Baremetrics</a> — Josh's SaaS company</li>
<li><a href="https://cedarandsail.com/">Cedar &amp; Sail</a> — Josh's ecommerce business we're talking about</li>
<li><a href="https://gigaom.com/2008/09/15/gigaom-acquires-theappleblog/">Giga Omni Media Acquires TheAppleBlog</a> (2008)</li>
<li><a href="http://joshpigford.com/">Josh's website</a></li>
<li>Drop Josh a line at josh@joshpigford.com</li>
<li>Follow Josh on Twitter: <a href="https://twitter.com/Shpigford">@Shpigford</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Ops Calendar — a smarter content calendar.  Whether you're producing blog posts, podcasts, or anything else on a recurring basis, Ops Calendar can automate the process. Their smart checklists automate due dates and teammate assignments.  Their smart social posting lets you schedule a queue of posts to promote each piece of content. You can even connect Google Analytics and see traffic and conversions on a post-by-post basis, right in your calendar. Go to <a href="http://opscalendar.com">opscalendar.com</a>, mention UIBREAKFAST and get 30% off any plan for your first 6 months.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 89: SaaS vs Ecommerce with Josh Pigford</itunes:title>
      <itunes:author>Jane Portman, Josh Pigford</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/b27a4912-084b-470f-b8df-0327da8c6ad5/3000x3000/1515086752artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:33:58</itunes:duration>
      <itunes:summary>How much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle.</itunes:summary>
      <itunes:subtitle>How much do SaaS and ecommerce have in common? Today our guest is Josh Pigford, the founder of Baremetrics, who has lately moved into ecommerce. Josh talks about his background with products, shares the story of his new business, and how it helps him flex his creative (and entrepreneurial) muscle.</itunes:subtitle>
      <itunes:keywords>lifestyle business, entrepreneurship, baremetrics, software, products, handmade, ecommerce, craft, saas, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <title>Episode 88: Ethical UX with Trine Falbe</title>
      <description><![CDATA[<p>A frightening fact: everything you do online can be tracked and used against your interest. How can we fix that? Our guest today is the awesome Trine Falbe — an ethical experience design consultant, speaker, teacher, and author. We talk about &quot;black hat&quot; and &quot;white hat&quot; UX practices, privacy problems, products for children, and what UX designers can do to protect their users.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://whitehatux.com/">White Hat UX</a> — a book by Trine Falbe, <a href="http://www.onkelkim.dk/">Kim Andersen</a> and <a href="http://www.martinmichael.io/">Martin Michael Frederiksen</a></li>
<li><a href="https://en.wikipedia.org/wiki/General_Data_Protection_Regulation">General Data Protection Regulation (GDPR)</a> — a new regulation to strengthen and unify data protection for all individuals within the European Union</li>
<li><a href="http://www.trinefalbe.com/">Trine's website</a></li>
<li><a href="https://www.linkedin.com/in/trinefalbe/">Follow Trine on LinkedIn</a></li>
<li>Follow Trine on Twitter: <a href="https://twitter.com/trinefalbe">@trinefalbe</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at <a href="http://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 30 Dec 2017 10:44:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Trine Falbe)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>A frightening fact: everything you do online can be tracked and used against your interest. How can we fix that? Our guest today is the awesome Trine Falbe — an ethical experience design consultant, speaker, teacher, and author. We talk about &quot;black hat&quot; and &quot;white hat&quot; UX practices, privacy problems, products for children, and what UX designers can do to protect their users.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://whitehatux.com/">White Hat UX</a> — a book by Trine Falbe, <a href="http://www.onkelkim.dk/">Kim Andersen</a> and <a href="http://www.martinmichael.io/">Martin Michael Frederiksen</a></li>
<li><a href="https://en.wikipedia.org/wiki/General_Data_Protection_Regulation">General Data Protection Regulation (GDPR)</a> — a new regulation to strengthen and unify data protection for all individuals within the European Union</li>
<li><a href="http://www.trinefalbe.com/">Trine's website</a></li>
<li><a href="https://www.linkedin.com/in/trinefalbe/">Follow Trine on LinkedIn</a></li>
<li>Follow Trine on Twitter: <a href="https://twitter.com/trinefalbe">@trinefalbe</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at <a href="http://balsamiq.cloud">balsamiq.cloud</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 88: Ethical UX with Trine Falbe</itunes:title>
      <itunes:author>Jane Portman, Trine Falbe</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/2eb60391-9f3a-4d49-922b-3a0199824b3d/3000x3000/1514630875artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:47:58</itunes:duration>
      <itunes:summary>A frightening fact: everything you do online can be tracked and used against your interest. How can we fix that? Our guest today is the awesome Trine Falbe — an ethical experience design consultant, speaker, teacher, and author. We talk about &quot;black hat&quot; and &quot;white hat&quot; UX practices, privacy problems, products for children, and what UX designers can do to protect their users.</itunes:summary>
      <itunes:subtitle>A frightening fact: everything you do online can be tracked and used against your interest. How can we fix that? Our guest today is the awesome Trine Falbe — an ethical experience design consultant, speaker, teacher, and author. We talk about &quot;black hat&quot; and &quot;white hat&quot; UX practices, privacy problems, products for children, and what UX designers can do to protect their users.</itunes:subtitle>
      <itunes:keywords>ui, ethical ux, ethical, ux, protection, privacy, data, online, content, gdpr, behavior, children, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>90</itunes:episode>
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      <title>Episode 87: Design in the Real World with William Channer</title>
      <description><![CDATA[<p>Here's another episode to make you reflect on our industry during the holidays! Our guest is William Channer — co-founder of Panda, host of the Dorm Room Tycoon podcast, and the founder of Interface lovers. William shares interesting stories from his podcasting experience, as well as insights about the startup industry and product design.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://usepanda.com/">Panda</a> — William's product, a smart news reader</li>
<li><a href="https://drt.fm/">Dorm Room Tycoon</a> — William's podcast</li>
<li><a href="https://interfacelovers.com/">Interface Lovers</a> — William's project, online magazine for creative professionals</li>
<li><a href="https://twitter.com/timothyachumba">Timothy Achumba</a> — co-founder and designer of Interface Lovers</li>
<li><a href="https://drt.fm/malcolm-gladwell">On Writing Well</a> — an episode with Malcolm Gladwell at the Dorm Room Tycoon</li>
<li>Follow William on Twitter: <a href="https://twitter.com/williamchanner">@williamchanner</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder — a simple productivity tool for busy people. Need something on time? Tiny Reminder will play &quot;bad cop&quot; instead of you by sending friendly notifications! It works great for collecting guest information, speaker slides, articles, or anything else. Sign up free at <a href="http://tinyreminder.com">tinyreminder.com</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 23 Dec 2017 08:35:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, William Channer)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Here's another episode to make you reflect on our industry during the holidays! Our guest is William Channer — co-founder of Panda, host of the Dorm Room Tycoon podcast, and the founder of Interface lovers. William shares interesting stories from his podcasting experience, as well as insights about the startup industry and product design.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://usepanda.com/">Panda</a> — William's product, a smart news reader</li>
<li><a href="https://drt.fm/">Dorm Room Tycoon</a> — William's podcast</li>
<li><a href="https://interfacelovers.com/">Interface Lovers</a> — William's project, online magazine for creative professionals</li>
<li><a href="https://twitter.com/timothyachumba">Timothy Achumba</a> — co-founder and designer of Interface Lovers</li>
<li><a href="https://drt.fm/malcolm-gladwell">On Writing Well</a> — an episode with Malcolm Gladwell at the Dorm Room Tycoon</li>
<li>Follow William on Twitter: <a href="https://twitter.com/williamchanner">@williamchanner</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder — a simple productivity tool for busy people. Need something on time? Tiny Reminder will play &quot;bad cop&quot; instead of you by sending friendly notifications! It works great for collecting guest information, speaker slides, articles, or anything else. Sign up free at <a href="http://tinyreminder.com">tinyreminder.com</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 87: Design in the Real World with William Channer</itunes:title>
      <itunes:author>Jane Portman, William Channer</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/5c01b557-f747-466e-9013-2da22c201e6b/3000x3000/1514018344artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:18</itunes:duration>
      <itunes:summary>Here&apos;s another episode to make you reflect on our industry during the holidays! Our guest is William Channer — co-founder of Panda, host of the Dorm Room Tycoon podcast, and the founder of Interface lovers. William shares interesting stories from his podcasting experience, as well as insights about the startup industry and product design.</itunes:summary>
      <itunes:subtitle>Here&apos;s another episode to make you reflect on our industry during the holidays! Our guest is William Channer — co-founder of Panda, host of the Dorm Room Tycoon podcast, and the founder of Interface lovers. William shares interesting stories from his podcasting experience, as well as insights about the startup industry and product design.</itunes:subtitle>
      <itunes:keywords>product design, startups, dorm room tycoon, ui, interface lovers, products, industry, ux, musings, panda, design, interface</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <title>Episode 86: The Future of UX with Khoi Vinh</title>
      <description><![CDATA[<p>What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.adobe.com/products/xd.html">Adobe XD</a> — Adobe's latest UX design tool</li>
<li><a href="http://a.co/gKRRfm7">The Design of Everyday Things</a> — a book by Don Norman</li>
<li><a href="https://www.fastcodesign.com/">Co.Design</a>, <a href="https://qz.com/">Quartz</a> — resources recommended by Khoi</li>
<li><a href="https://www.subtraction.com/">Subtraction</a> — Khoi's website</li>
<li>Follow Khoi on Twitter: <a href="https://twitter.com/khoi">@khoi</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at <a href="http://tinyreminder.com">tinyreminder.com</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 15 Dec 2017 18:31:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Khoi Vinh)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.adobe.com/products/xd.html">Adobe XD</a> — Adobe's latest UX design tool</li>
<li><a href="http://a.co/gKRRfm7">The Design of Everyday Things</a> — a book by Don Norman</li>
<li><a href="https://www.fastcodesign.com/">Co.Design</a>, <a href="https://qz.com/">Quartz</a> — resources recommended by Khoi</li>
<li><a href="https://www.subtraction.com/">Subtraction</a> — Khoi's website</li>
<li>Follow Khoi on Twitter: <a href="https://twitter.com/khoi">@khoi</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at <a href="http://tinyreminder.com">tinyreminder.com</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 86: The Future of UX with Khoi Vinh</itunes:title>
      <itunes:author>Jane Portman, Khoi Vinh</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/f8c5e089-7790-47df-81f5-118fc20e2d35/3000x3000/1513362806artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:33:20</itunes:duration>
      <itunes:summary>What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources.</itunes:summary>
      <itunes:subtitle>What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources.</itunes:subtitle>
      <itunes:keywords>trends, web design trends, design trends, ux, resources, ux trends, experience design, planning, xd, adobe xd, future, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>88</itunes:episode>
    </item>
    <item>
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      <title>Episode 85: Validating Your SaaS Product with Brian Casel</title>
      <description><![CDATA[<p>How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://audienceops.com/">Audience Ops</a> — Brian's productized service</li>
<li><a href="http://opscalendar.com/">Ops Calendar</a> — Brian's SaaS product we're talking about</li>
<li><a href="http://bootstrappedweb.com/">Bootstrapped Web</a> — Brian's podcast with Jordan Gal</li>
<li><a href="https://ithemes.com/">iThemes</a>, <a href="http://press75.com/">Press75</a>, <a href="https://woocommerce.com/">WooThemes</a> — pioneers in the world of WordPress themes</li>
<li><a href="https://bigsnowtinyconf.com/">Big Snow Tiny Conf</a> — Brian's conference with Brad Touesnard</li>
<li><a href="https://restaurantengine.com/">Restaurant Engine</a> — Brian's previous productized service (now acquired)</li>
<li><a href="https://casjam.com/productize/">Productize</a> — Brian's course on productized consulting</li>
<li><a href="http://casjam.com/validating-a-saas-product-step-by-step/">Zero to Validating a SaaS: A Step-by-Step Recap</a> — Brian's article we're talking about</li>
<li><a href="https://uibreakfast.com/64-making-freemium-work-bridget-harris/">Episode 64: Making Freemium Work with Bridget Harris</a></li>
<li><a href="https://tinyreminder.com/">Tiny Reminder</a> — Jane's SaaS product</li>
<li><a href="https://uibreakfast.com/37-customer-support-done-right-alex-yumashev/">Episode 37: Customer Support Done Right with Alex Yumashev</a> — an episode where Alex recommends to start with a popular product niche (e.g. a helpdesk)</li>
<li><a href="http://productizepodcast.com/44-stair-stepping-from-productized-consulting-to-saas-w-jane-portman/">Stair-Stepping From Productized Consulting to SaaS with Jane Portman</a> — Jane's recent interview at Brian's podcast</li>
<li><a href="http://casjam.com/">Brian's website</a></li>
<li>Follow Brian on Twitter: <a href="https://twitter.com/casjam">@casjam</a></li>
<li>Mention UIBREAKFAST to get 30% off your first 3 months of <a href="http://opscalendar.com/">Ops Calendar</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at <a href="https://balsamiq.cloud/">balsamiq.cloud</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 8 Dec 2017 11:05:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Brian Casel)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://audienceops.com/">Audience Ops</a> — Brian's productized service</li>
<li><a href="http://opscalendar.com/">Ops Calendar</a> — Brian's SaaS product we're talking about</li>
<li><a href="http://bootstrappedweb.com/">Bootstrapped Web</a> — Brian's podcast with Jordan Gal</li>
<li><a href="https://ithemes.com/">iThemes</a>, <a href="http://press75.com/">Press75</a>, <a href="https://woocommerce.com/">WooThemes</a> — pioneers in the world of WordPress themes</li>
<li><a href="https://bigsnowtinyconf.com/">Big Snow Tiny Conf</a> — Brian's conference with Brad Touesnard</li>
<li><a href="https://restaurantengine.com/">Restaurant Engine</a> — Brian's previous productized service (now acquired)</li>
<li><a href="https://casjam.com/productize/">Productize</a> — Brian's course on productized consulting</li>
<li><a href="http://casjam.com/validating-a-saas-product-step-by-step/">Zero to Validating a SaaS: A Step-by-Step Recap</a> — Brian's article we're talking about</li>
<li><a href="https://uibreakfast.com/64-making-freemium-work-bridget-harris/">Episode 64: Making Freemium Work with Bridget Harris</a></li>
<li><a href="https://tinyreminder.com/">Tiny Reminder</a> — Jane's SaaS product</li>
<li><a href="https://uibreakfast.com/37-customer-support-done-right-alex-yumashev/">Episode 37: Customer Support Done Right with Alex Yumashev</a> — an episode where Alex recommends to start with a popular product niche (e.g. a helpdesk)</li>
<li><a href="http://productizepodcast.com/44-stair-stepping-from-productized-consulting-to-saas-w-jane-portman/">Stair-Stepping From Productized Consulting to SaaS with Jane Portman</a> — Jane's recent interview at Brian's podcast</li>
<li><a href="http://casjam.com/">Brian's website</a></li>
<li>Follow Brian on Twitter: <a href="https://twitter.com/casjam">@casjam</a></li>
<li>Mention UIBREAKFAST to get 30% off your first 3 months of <a href="http://opscalendar.com/">Ops Calendar</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at <a href="https://balsamiq.cloud/">balsamiq.cloud</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
      <enclosure length="57298506" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/88b97bf1-ec64-4a34-87d1-216fd09bf779/fb4b81c5_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 85: Validating Your SaaS Product with Brian Casel</itunes:title>
      <itunes:author>Jane Portman, Brian Casel</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/88b97bf1-ec64-4a34-87d1-216fd09bf779/3000x3000/1512731343artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:59:39</itunes:duration>
      <itunes:summary>How do you know if your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and fellow podcaster. We talk about his extensive multi-step validation of Ops Calendar, and break down the process (and possible mistakes) for each single step.</itunes:summary>
      <itunes:subtitle>How do you know if your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and fellow podcaster. We talk about his extensive multi-step validation of Ops Calendar, and break down the process (and possible mistakes) for each single step.</itunes:subtitle>
      <itunes:keywords>validation, customer research, saas, products, interviews, customer interviews, freemium, free trial</itunes:keywords>
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      <title>Episode 84: Storytelling in UX with Dan Nessler</title>
      <description><![CDATA[<p>Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.hinderlingvolkart.com/">Hinderling Volkart</a> — Dan's company</li>
<li><a href="https://uxdesign.cc/6-storytelling-principles-to-improve-your-ux-737f0fc34261">6 storytelling principles to improve your UX</a> — Dan's article we're talking about</li>
<li><a href="https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action">How great leaders inspire action</a> — a talk by Simon Sinek about a leadership model starting with a golden circle and the question &quot;Why?&quot;</li>
<li><a href="https://www.useronboard.com/features-vs-benefits/">Features vs. Benefits</a> — a UX metaphor by Samuel Hulick featuring Mario and the flower</li>
<li><a href="http://a.co/hcBm8oL">Emotional Design</a> — a book by Don Normal</li>
<li><a href="https://uibreakfast.com/82-healthy-ending-experiences-joe-macleod/">Episode 82: Healthy Ending Experiences with Joe Macleod</a></li>
<li><a href="http://a.co/j2Mdp3x">Ends.</a> — a book by Joe Macleod on ending experiences</li>
<li><a href="https://medium.com/">Medium</a>, <a href="https://dribbble.com/">Dribbble</a> — great places for sharing work</li>
<li><a href="https://thefwa.com/">The FWA</a>, <a href="https://www.awwwards.com/">Awwwards</a> — the most famous award websites</li>
<li><a href="https://www.dannessler.com/">Dan's website</a></li>
<li><a href="https://medium.com/@dan.nessler">Follow Dan on Medium</a></li>
<li>Follow Dan on Twitter: <a href="https://twitter.com/nessie420">@nessie420</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at <a href="http://tinyreminder.com">tinyreminder.com</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
<h2>Recommend a Guest</h2>
<p>I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please <a href="http://uibreakfast.com/contact">email me</a> with your ideas. Let me know what they do and what topic they could talk about.</p>
]]></description>
      <pubDate>Thu, 30 Nov 2017 12:30:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Dan Nessler)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.hinderlingvolkart.com/">Hinderling Volkart</a> — Dan's company</li>
<li><a href="https://uxdesign.cc/6-storytelling-principles-to-improve-your-ux-737f0fc34261">6 storytelling principles to improve your UX</a> — Dan's article we're talking about</li>
<li><a href="https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action">How great leaders inspire action</a> — a talk by Simon Sinek about a leadership model starting with a golden circle and the question &quot;Why?&quot;</li>
<li><a href="https://www.useronboard.com/features-vs-benefits/">Features vs. Benefits</a> — a UX metaphor by Samuel Hulick featuring Mario and the flower</li>
<li><a href="http://a.co/hcBm8oL">Emotional Design</a> — a book by Don Normal</li>
<li><a href="https://uibreakfast.com/82-healthy-ending-experiences-joe-macleod/">Episode 82: Healthy Ending Experiences with Joe Macleod</a></li>
<li><a href="http://a.co/j2Mdp3x">Ends.</a> — a book by Joe Macleod on ending experiences</li>
<li><a href="https://medium.com/">Medium</a>, <a href="https://dribbble.com/">Dribbble</a> — great places for sharing work</li>
<li><a href="https://thefwa.com/">The FWA</a>, <a href="https://www.awwwards.com/">Awwwards</a> — the most famous award websites</li>
<li><a href="https://www.dannessler.com/">Dan's website</a></li>
<li><a href="https://medium.com/@dan.nessler">Follow Dan on Medium</a></li>
<li>Follow Dan on Twitter: <a href="https://twitter.com/nessie420">@nessie420</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at <a href="http://tinyreminder.com">tinyreminder.com</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
<h2>Recommend a Guest</h2>
<p>I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please <a href="http://uibreakfast.com/contact">email me</a> with your ideas. Let me know what they do and what topic they could talk about.</p>
]]></content:encoded>
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      <itunes:title>Episode 84: Storytelling in UX with Dan Nessler</itunes:title>
      <itunes:author>Jane Portman, Dan Nessler</itunes:author>
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      <itunes:duration>00:37:39</itunes:duration>
      <itunes:summary>Novelists and play writers have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.</itunes:summary>
      <itunes:subtitle>Novelists and play writers have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.</itunes:subtitle>
      <itunes:keywords>research, ui, ux, products, drama, storytelling, product design, principles, usability, user</itunes:keywords>
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      <title>Episode 83: Building a Unique Identity with Melissa Eggleston</title>
      <description><![CDATA[<p>How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://a.co/f8VXPxG">The Zombie Business Cure</a> — Melissa's book we're talking about, written with <a href="https://twitter.com/julie_lellis">Julie Lellis</a> as a co-author</li>
<li><a href="http://lenovo.com">Lenovo</a> — Melissa's place of work</li>
<li><a href="http://www.melissaegg.com/blog/trauma-informed-website-resources">Trauma-Informed Website Resources</a></li>
<li><a href="https://buffer.com/transparency">Buffer + Transparency</a> — special page created by Buffer to celebrate transparency as their key value</li>
<li><a href="https://demo.baremetrics.com/">Baremetrics demo</a> — a dashboard featuring their own numbers</li>
<li><a href="http://www.thoughtleadersllc.com/2017/07/differentiate-your-business-through-user-experience-research/">Differentiate Your Business Through User Experience Research</a> — an article featuring Aga Bojko, the director of UX for <a href="https://www.indiegogo.com">Indiegogo</a></li>
<li><a href="https://dropbox.design/">New Dropbox design</a></li>
<li><a href="http://a.co/iM38VSp">Interviewing Users</a> — a book by Steve Portigal</li>
<li><a href="http://www.annhandley.com/2015/12/03/5-keys-to-developing-a-strong-tone-of-voice/">5 Keys to Developing a Strong Tone of Voice in Your Content Marketing</a> — an article by Ann Handley where she asks to &quot;mask the logo on your site&quot;</li>
<li><a href="http://a.co/1f2FwUm">Everybody Writes</a> — a book by Ann Handley</li>
<li><a href="http://sethgodin.typepad.com/">Seth Godin's blog</a></li>
<li><a href="http://www.melissaegg.com/">Melissa's website</a></li>
<li>Follow Melissa on Twitter: <a href="https://twitter.com/melissa_egg">@melissa_egg</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by RefineAI — a tool for measuring the emotional appeal and engagement of your video ads. This simple solution lets you automatically test your videos with real people and get insights back in real time. Schedule a demo at <a href="http://refineai.com/uibreakfast">refineai.com/uibreakfast</a> and receive 20% off your first year if you decide to sign up.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 2 Nov 2017 16:20:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Melissa Eggleston)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://a.co/f8VXPxG">The Zombie Business Cure</a> — Melissa's book we're talking about, written with <a href="https://twitter.com/julie_lellis">Julie Lellis</a> as a co-author</li>
<li><a href="http://lenovo.com">Lenovo</a> — Melissa's place of work</li>
<li><a href="http://www.melissaegg.com/blog/trauma-informed-website-resources">Trauma-Informed Website Resources</a></li>
<li><a href="https://buffer.com/transparency">Buffer + Transparency</a> — special page created by Buffer to celebrate transparency as their key value</li>
<li><a href="https://demo.baremetrics.com/">Baremetrics demo</a> — a dashboard featuring their own numbers</li>
<li><a href="http://www.thoughtleadersllc.com/2017/07/differentiate-your-business-through-user-experience-research/">Differentiate Your Business Through User Experience Research</a> — an article featuring Aga Bojko, the director of UX for <a href="https://www.indiegogo.com">Indiegogo</a></li>
<li><a href="https://dropbox.design/">New Dropbox design</a></li>
<li><a href="http://a.co/iM38VSp">Interviewing Users</a> — a book by Steve Portigal</li>
<li><a href="http://www.annhandley.com/2015/12/03/5-keys-to-developing-a-strong-tone-of-voice/">5 Keys to Developing a Strong Tone of Voice in Your Content Marketing</a> — an article by Ann Handley where she asks to &quot;mask the logo on your site&quot;</li>
<li><a href="http://a.co/1f2FwUm">Everybody Writes</a> — a book by Ann Handley</li>
<li><a href="http://sethgodin.typepad.com/">Seth Godin's blog</a></li>
<li><a href="http://www.melissaegg.com/">Melissa's website</a></li>
<li>Follow Melissa on Twitter: <a href="https://twitter.com/melissa_egg">@melissa_egg</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by RefineAI — a tool for measuring the emotional appeal and engagement of your video ads. This simple solution lets you automatically test your videos with real people and get insights back in real time. Schedule a demo at <a href="http://refineai.com/uibreakfast">refineai.com/uibreakfast</a> and receive 20% off your first year if you decide to sign up.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 83: Building a Unique Identity with Melissa Eggleston</itunes:title>
      <itunes:author>Jane Portman, Melissa Eggleston</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/6f4fc8d0-112a-4319-baa2-eff7d4ea9684/3000x3000/1509639994artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:36:15</itunes:duration>
      <itunes:summary>How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You&apos;ll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.</itunes:summary>
      <itunes:subtitle>How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You&apos;ll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.</itunes:subtitle>
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      <title>Episode 82: Healthy Ending Experiences with Joe Macleod</title>
      <description><![CDATA[<p>We get so excited about new things that often overlook the ending experiences — which can have dramatic impact. Our guest today is Joe McLeod, a famous designer, author, speaker, and thought leader. Joe shares the philosophy and practical ideas for healthy endings in content, products, companies, software, and much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://a.co/j2Mdp3x">Ends.</a> — Joe's book on ending experiences</li>
<li><a href="https://ustwo.com/">ustwo</a> — Joe's previous company</li>
<li><a href="https://twitter.com/alvaroarregui">Alvaro Arregui</a> — author of the book cover art</li>
<li><a href="http://a.co/7QscKmk">The Life-Changing Magic of Tidying</a> — a book by Marie Kondo</li>
<li><a href="https://ourincrediblejourney.tumblr.com/">Our Incredible Journey</a> — a collection of startup exit stories by <a href="http://www.gyford.com/">Phil Gyford</a></li>
<li><a href="http://www.closureexperiences.com/">Joe's website</a></li>
<li><a href="http://bit.ly/EndsBookUIBreakfast">Get the free sample chapter of Joe's book</a></li>
<li>Follow Joe on Twitter: <a href="https://twitter.com/mrmacleod">@mrmacleod</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 27 Oct 2017 11:16:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Joe Macleod)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>We get so excited about new things that often overlook the ending experiences — which can have dramatic impact. Our guest today is Joe McLeod, a famous designer, author, speaker, and thought leader. Joe shares the philosophy and practical ideas for healthy endings in content, products, companies, software, and much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://a.co/j2Mdp3x">Ends.</a> — Joe's book on ending experiences</li>
<li><a href="https://ustwo.com/">ustwo</a> — Joe's previous company</li>
<li><a href="https://twitter.com/alvaroarregui">Alvaro Arregui</a> — author of the book cover art</li>
<li><a href="http://a.co/7QscKmk">The Life-Changing Magic of Tidying</a> — a book by Marie Kondo</li>
<li><a href="https://ourincrediblejourney.tumblr.com/">Our Incredible Journey</a> — a collection of startup exit stories by <a href="http://www.gyford.com/">Phil Gyford</a></li>
<li><a href="http://www.closureexperiences.com/">Joe's website</a></li>
<li><a href="http://bit.ly/EndsBookUIBreakfast">Get the free sample chapter of Joe's book</a></li>
<li>Follow Joe on Twitter: <a href="https://twitter.com/mrmacleod">@mrmacleod</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 82: Healthy Ending Experiences with Joe Macleod</itunes:title>
      <itunes:author>Jane Portman, Joe Macleod</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/a8dabf44-5785-4368-953c-89af1e2563c6/3000x3000/1509104225artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:41:52</itunes:duration>
      <itunes:summary>We get so excited about new things that often overlook the ending experiences — which can have dramatic impact. Our guest today is Joe McLeod, a famous designer, author, speaker, and thought leader. Joe shares the philosophy and practical ideas for healthy endings in content, products, companies, software, and much more.</itunes:summary>
      <itunes:subtitle>We get so excited about new things that often overlook the ending experiences — which can have dramatic impact. Our guest today is Joe McLeod, a famous designer, author, speaker, and thought leader. Joe shares the philosophy and practical ideas for healthy endings in content, products, companies, software, and much more.</itunes:subtitle>
      <itunes:keywords>product design, ends, exit, ux, cancellation, usability, closure experiences, ending</itunes:keywords>
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      <title>Episode 81: Writing &amp; Publishing Professional Books with Rachel Andrew</title>
      <description><![CDATA[<p>A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://abookapart.com/products/the-new-css-layout">The New CSS Layout</a> — Rachel's new book</li>
<li><a href="https://grabaperch.com/">Perch CMS</a> — Rachel's product with <a href="https://twitter.com/drewm">Drew McLellan</a></li>
<li><a href="https://rachelandrew.co.uk/books">The list of Rachel's 22 books</a></li>
<li><a href="https://aneventapart.com/">An Event Apart</a>, <a href="http://cssdevconf.com">CSS Dev</a>, <a href="https://smashingconf.com/">Smashing Conf</a> — some of Rachel's favorite conferences</li>
<li><a href="https://noti.st/">Notist</a> — a new product for conference speakers by Drew and Rachel</li>
<li><a href="https://abookapart.com/">A Book Apart</a> — Rachel's latest publisher</li>
<li><a href="https://www.sitepoint.com/premium/books/the-css3-anthology-4th-edition">The CSS Anthology</a> — one of Rachel's most popular books</li>
<li><a href="http://nathanbarry.com/authority/">Authority</a> — a book by Nathan Barry</li>
<li><a href="https://mrjoe.uk/write-content-international-audience/">How to write content for an international audience</a> — an article by <a href="http://uibreakfast.com/59-international-ux-joe-leech/">Joe Leech</a></li>
<li><a href="http://a.co/ftnkJjk">The Brain Audit</a> — one of Jane's favorite books by Sean D'Souza</li>
<li><a href="http://smashingmagazine.com/">Smashing Magazine</a>, <a href="https://alistapart.com/">A List Apart</a> — websites where Rachel helps as an editor</li>
<li><a href="https://rachelandrew.co.uk/">Rachel's website</a></li>
<li>Follow Rachel on Twitter: <a href="https://twitter.com/https://twitter.com/rachelandrew">@rachelandrew</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Extra, a social media automation tool for brands. What's the real cost of spending some of your most productive hours on social media management? Extra will drastically reduce the amount of time that you spend stocking up your social media queues, allowing to focus on what matters most. Sign up for early access at <a href="http://extra.ai">extra.ai</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Tue, 24 Oct 2017 12:11:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Rachel Andrew)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://abookapart.com/products/the-new-css-layout">The New CSS Layout</a> — Rachel's new book</li>
<li><a href="https://grabaperch.com/">Perch CMS</a> — Rachel's product with <a href="https://twitter.com/drewm">Drew McLellan</a></li>
<li><a href="https://rachelandrew.co.uk/books">The list of Rachel's 22 books</a></li>
<li><a href="https://aneventapart.com/">An Event Apart</a>, <a href="http://cssdevconf.com">CSS Dev</a>, <a href="https://smashingconf.com/">Smashing Conf</a> — some of Rachel's favorite conferences</li>
<li><a href="https://noti.st/">Notist</a> — a new product for conference speakers by Drew and Rachel</li>
<li><a href="https://abookapart.com/">A Book Apart</a> — Rachel's latest publisher</li>
<li><a href="https://www.sitepoint.com/premium/books/the-css3-anthology-4th-edition">The CSS Anthology</a> — one of Rachel's most popular books</li>
<li><a href="http://nathanbarry.com/authority/">Authority</a> — a book by Nathan Barry</li>
<li><a href="https://mrjoe.uk/write-content-international-audience/">How to write content for an international audience</a> — an article by <a href="http://uibreakfast.com/59-international-ux-joe-leech/">Joe Leech</a></li>
<li><a href="http://a.co/ftnkJjk">The Brain Audit</a> — one of Jane's favorite books by Sean D'Souza</li>
<li><a href="http://smashingmagazine.com/">Smashing Magazine</a>, <a href="https://alistapart.com/">A List Apart</a> — websites where Rachel helps as an editor</li>
<li><a href="https://rachelandrew.co.uk/">Rachel's website</a></li>
<li>Follow Rachel on Twitter: <a href="https://twitter.com/https://twitter.com/rachelandrew">@rachelandrew</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Extra, a social media automation tool for brands. What's the real cost of spending some of your most productive hours on social media management? Extra will drastically reduce the amount of time that you spend stocking up your social media queues, allowing to focus on what matters most. Sign up for early access at <a href="http://extra.ai">extra.ai</a></p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 81: Writing &amp; Publishing Professional Books with Rachel Andrew</itunes:title>
      <itunes:author>Jane Portman, Rachel Andrew</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/f6deecc1-92e3-4d50-a21d-12d9f774c078/3000x3000/1508847236artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:41:16</itunes:duration>
      <itunes:summary>A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors.</itunes:summary>
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      <title>Episode 80: Design Systems Engineering with James Stone</title>
      <description><![CDATA[<p>Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You'll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, starter projects, and living (coded) style guides.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.jamesstone.com/design-systems-accelerator/">Design Systems Accelerator</a> — James's new project</li>
<li><a href="https://foundation.zurb.com/">Zurb Foundation</a>, <a href="http://getbootstrap.com/">Bootstrap</a> — popular front-end frameworks</li>
<li><a href="https://www.youtube.com/user/zurb">Zurb's Youtube Channel</a></li>
<li><a href="https://foundation.zurb.com/sites/docs/starter-projects.html">Zurb's Starter Projects</a></li>
<li><a href="https://www.lightningdesignsystem.com/">Lightning Design System</a> — a design system by Salesforce</li>
<li><a href="https://medium.com/@nathanacurtis">Nathan Curtis</a> (writing for <a href="https://medium.com/eightshapes-llc">EightShapes</a>) — recommended reading on design systems</li>
<li><a href="https://www.jamesstone.com/">James's website</a></li>
<li><a href="https://www.jamesstone.com/products/box-model/">CSS Box Model Course</a>, <a href="https://www.jamesstone.com/products/styleguide-60/">Living (Coded) Styleguide in 60-minutes</a> — James's training products</li>
<li><a href="https://www.jamesstone.com/uibreakfast/">Get your special discount on some of James's products</a></li>
<li>Take the free <a href="http://designsystemscrashcourse.com">Design Systems Crash Course</a></li>
<li>Follow James on Twitter: <a href="https://twitter.com/JAMESSTONEco">@JAMESSTONEco</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Zencastr. It's the easiest way to record your podcasts in studio quality, free from any Skype glitches or artifacts — like we do here at UI Breakfast. Simply send a link to your guests, and they will be recorded in separate tracks straight from their browser! To check it out, go to <a href="http://zencastr.com/">zencastr.com</a> and use your promocode UIBREAKFAST to get 20% off your first three months.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 13 Oct 2017 11:26:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, James Stone)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You'll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, starter projects, and living (coded) style guides.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.jamesstone.com/design-systems-accelerator/">Design Systems Accelerator</a> — James's new project</li>
<li><a href="https://foundation.zurb.com/">Zurb Foundation</a>, <a href="http://getbootstrap.com/">Bootstrap</a> — popular front-end frameworks</li>
<li><a href="https://www.youtube.com/user/zurb">Zurb's Youtube Channel</a></li>
<li><a href="https://foundation.zurb.com/sites/docs/starter-projects.html">Zurb's Starter Projects</a></li>
<li><a href="https://www.lightningdesignsystem.com/">Lightning Design System</a> — a design system by Salesforce</li>
<li><a href="https://medium.com/@nathanacurtis">Nathan Curtis</a> (writing for <a href="https://medium.com/eightshapes-llc">EightShapes</a>) — recommended reading on design systems</li>
<li><a href="https://www.jamesstone.com/">James's website</a></li>
<li><a href="https://www.jamesstone.com/products/box-model/">CSS Box Model Course</a>, <a href="https://www.jamesstone.com/products/styleguide-60/">Living (Coded) Styleguide in 60-minutes</a> — James's training products</li>
<li><a href="https://www.jamesstone.com/uibreakfast/">Get your special discount on some of James's products</a></li>
<li>Take the free <a href="http://designsystemscrashcourse.com">Design Systems Crash Course</a></li>
<li>Follow James on Twitter: <a href="https://twitter.com/JAMESSTONEco">@JAMESSTONEco</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Zencastr. It's the easiest way to record your podcasts in studio quality, free from any Skype glitches or artifacts — like we do here at UI Breakfast. Simply send a link to your guests, and they will be recorded in separate tracks straight from their browser! To check it out, go to <a href="http://zencastr.com/">zencastr.com</a> and use your promocode UIBREAKFAST to get 20% off your first three months.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 80: Design Systems Engineering with James Stone</itunes:title>
      <itunes:author>Jane Portman, James Stone</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/80a0410f-0261-4aa8-b463-28a602c062a1/3000x3000/1507894476artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:48:16</itunes:duration>
      <itunes:summary>Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You&apos;ll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, and starter projects.</itunes:summary>
      <itunes:subtitle>Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You&apos;ll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, and starter projects.</itunes:subtitle>
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      <title>Episode 79: Typography in UI Design with Rafal Tomal</title>
      <description><![CDATA[<p>Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://rainmakerdigital.com/">Rainmaker Digital</a> — Rafal's company (also <a href="https://www.studiopress.com/">StudioPress</a>, <a href="https://www.copyblogger.com/">Copyblogger</a>)</li>
<li><a href="http://typespiration.com/">typespiration.com</a> — Rafal's typography project</li>
<li><a href="http://rafaltomal.com/ebook">The Essential Web Design Handbook</a> — Rafal's book on designing websites</li>
<li><a href="http://hackyourdesign.com/">Hack Your Design</a> — Rafal's new book with Chris Garrett</li>
<li><a href="https://typekit.com/fonts/museo-sans">Museo Sans</a>, <a href="https://fonts.google.com/specimen/Merriweather">Merriweather</a> — some of Rafal's favorite web fonts</li>
<li><a href="https://typekit.com/fonts/acumin">Acumin Pro</a>, <a href="https://fonts.google.com/specimen/Roboto">Roboto</a> — some of Jane's favorite web fonts</li>
<li><a href="http://www.streamlineicons.com/">Streamline Icons</a>, <a href="http://symbolset.com/">Symbolset</a>, <a href="https://dutchicon.com/">Dutchicon</a> — our favorite icon resources</li>
<li><a href="https://www.typewolf.com/">Typewolf</a> — a typography project by Jeremiah Shoaf that inspired Rafal</li>
<li><a href="http://rafaltomal.com/">Rafal's website</a> (some amazing illustrations there)</li>
<li><a href="https://dribbble.com/rafaltomal">Follow Rafal on Dribbble</a></li>
<li>Follow Rafal on Twitter: <a href="https://twitter.com/RafalTomal">@RafalTomal</a></li>
<li><a href="http://rafaltomal.com/coupon/ui-breakfast/">Get 20% off Rafal's book</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://balsamiq.com/">Balsamiq Mockups</a>. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at <a href="http://balsamiq.com/">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 6 Oct 2017 10:55:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Rafal Tomal)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://rainmakerdigital.com/">Rainmaker Digital</a> — Rafal's company (also <a href="https://www.studiopress.com/">StudioPress</a>, <a href="https://www.copyblogger.com/">Copyblogger</a>)</li>
<li><a href="http://typespiration.com/">typespiration.com</a> — Rafal's typography project</li>
<li><a href="http://rafaltomal.com/ebook">The Essential Web Design Handbook</a> — Rafal's book on designing websites</li>
<li><a href="http://hackyourdesign.com/">Hack Your Design</a> — Rafal's new book with Chris Garrett</li>
<li><a href="https://typekit.com/fonts/museo-sans">Museo Sans</a>, <a href="https://fonts.google.com/specimen/Merriweather">Merriweather</a> — some of Rafal's favorite web fonts</li>
<li><a href="https://typekit.com/fonts/acumin">Acumin Pro</a>, <a href="https://fonts.google.com/specimen/Roboto">Roboto</a> — some of Jane's favorite web fonts</li>
<li><a href="http://www.streamlineicons.com/">Streamline Icons</a>, <a href="http://symbolset.com/">Symbolset</a>, <a href="https://dutchicon.com/">Dutchicon</a> — our favorite icon resources</li>
<li><a href="https://www.typewolf.com/">Typewolf</a> — a typography project by Jeremiah Shoaf that inspired Rafal</li>
<li><a href="http://rafaltomal.com/">Rafal's website</a> (some amazing illustrations there)</li>
<li><a href="https://dribbble.com/rafaltomal">Follow Rafal on Dribbble</a></li>
<li>Follow Rafal on Twitter: <a href="https://twitter.com/RafalTomal">@RafalTomal</a></li>
<li><a href="http://rafaltomal.com/coupon/ui-breakfast/">Get 20% off Rafal's book</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://balsamiq.com/">Balsamiq Mockups</a>. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at <a href="http://balsamiq.com/">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 79: Typography in UI Design with Rafal Tomal</itunes:title>
      <itunes:author>Jane Portman, Rafal Tomal</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/90087c7c-0061-41d7-a8ba-0d4d9283d7e2/3000x3000/1507287634artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:37</itunes:duration>
      <itunes:summary>Typography might be hard to discuss in a podcast, but we&apos;re giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You&apos;ll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product.</itunes:summary>
      <itunes:subtitle>Typography might be hard to discuss in a podcast, but we&apos;re giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You&apos;ll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product.</itunes:subtitle>
      <itunes:keywords>branding, ux, typekit, web applications, web design, font choices, google fonts, fonts, ui, typography</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>81</itunes:episode>
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      <guid isPermaLink="false">66f9fb86-3737-4991-8f69-61d986a4ce91</guid>
      <title>Episode 78: Customer-Driven Organic Growth with Ashley Greene</title>
      <description><![CDATA[<p>We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://instratify.co/">Instratify</a> — Ashley's consulting and training company</li>
<li><a href="https://zenfounder.com/zentribes/">ZenTribes</a> — peer support group for entrepreneurs by Sherry Walling</li>
<li><a href="https://www.inc.com/walter-chen/aarrr-dave-mcclure-s-pirate-metrics-and-the-only-five-numbers-that-matter.html">AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter</a></li>
<li><a href="http://www.toyota-global.com/company/toyota_traditions/quality/mar_apr_2006.html">&quot;Toyota's 5 Why's</a> — the iterative interrogative technique</li>
<li><a href="https://www.rev.com/">Rev</a> — Ashley's transcription service of choice</li>
<li><a href="https://getfoureyes.com/">FourEyes</a>, <a href="https://www.surveymonkey.com/">SurveyMonkey</a> — survey tools</li>
<li><a href="https://amplitude.com/">Amplitude</a>, <a href="http://kissmetrics.com/">Kissmetrics</a>, <a href="https://www.woopra.com/">Woopra</a>, <a href="http://mixpanel.com/">Mixpanel</a>, [<a href="http://analytics.google.com/">Google Analytics</a> — analytics tools</li>
<li><a href="https://www.fullstory.com">FullStory</a>, <a href="https://www.hotjar.com/">Hotjar</a> — more tools for tracking user experience</li>
<li><a href="https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f">What is a North Star Metric?</a></li>
<li><a href="https://www.netpromoter.com/know/">What Is Net Promoter Score?</a></li>
<li><a href="http://davidcancel.com/the-spotlight-framework">The Spotlight Framework</a> by David Cancel</li>
<li><a href="https://hitenism.com/5-habits-better-products/">5 Habits to Building Better Products Faster</a> — a book by Hiten Shah</li>
<li><a href="https://www.drift.com/hypergrowth/">Hypergrowth</a> — a book by David Cancel</li>
<li><a href="http://leananalyticsbook.com/">Lean Analytics</a> — a book by Alistair Croll and Ben Yoskovitz</li>
<li><a href="http://a.co/c6o6HZ5">Hooked: How to Build Habit-Forming Products</a> — a book by Nir Eyal with Ryan Hoover</li>
<li><a href="http://a.co/3DwxJ27">To Sell Is Human</a> — a book by Daniel H. Pink</li>
<li><a href="https://www.slideshare.net/secret/GEQ2WB4Zagf8aJ">Uncover Insights in 60 Minutes for Rapid Growth with a Single Survey</a> — Ashley's workshop</li>
<li><a href="http://instratify.co/uibreakfast">Visit Ashley's website</a></li>
<li>Follow Ashley on Twitter: <a href="https://twitter.com/https://twitter.com/AshleyKGreene">@AshleyKGreene</a></li>
<li>Drop Ashley a line at <a href="mailto:ashley@instratify.co">ashley@instratify.co</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Jamf Now. This service helps businesses manage Apple devices in the workplace. It  makes managing and securing every work iPhone, iPad, and Mac easier than ever. See the power of Jamf Now for yourself! Create an account today at <a href="https://www.jamf.com/uibreakfast/">jamf.com/uibreakfast</a> and start managing your first three devices for free.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Sat, 30 Sep 2017 00:59:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Ashley Greene)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://instratify.co/">Instratify</a> — Ashley's consulting and training company</li>
<li><a href="https://zenfounder.com/zentribes/">ZenTribes</a> — peer support group for entrepreneurs by Sherry Walling</li>
<li><a href="https://www.inc.com/walter-chen/aarrr-dave-mcclure-s-pirate-metrics-and-the-only-five-numbers-that-matter.html">AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter</a></li>
<li><a href="http://www.toyota-global.com/company/toyota_traditions/quality/mar_apr_2006.html">&quot;Toyota's 5 Why's</a> — the iterative interrogative technique</li>
<li><a href="https://www.rev.com/">Rev</a> — Ashley's transcription service of choice</li>
<li><a href="https://getfoureyes.com/">FourEyes</a>, <a href="https://www.surveymonkey.com/">SurveyMonkey</a> — survey tools</li>
<li><a href="https://amplitude.com/">Amplitude</a>, <a href="http://kissmetrics.com/">Kissmetrics</a>, <a href="https://www.woopra.com/">Woopra</a>, <a href="http://mixpanel.com/">Mixpanel</a>, [<a href="http://analytics.google.com/">Google Analytics</a> — analytics tools</li>
<li><a href="https://www.fullstory.com">FullStory</a>, <a href="https://www.hotjar.com/">Hotjar</a> — more tools for tracking user experience</li>
<li><a href="https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f">What is a North Star Metric?</a></li>
<li><a href="https://www.netpromoter.com/know/">What Is Net Promoter Score?</a></li>
<li><a href="http://davidcancel.com/the-spotlight-framework">The Spotlight Framework</a> by David Cancel</li>
<li><a href="https://hitenism.com/5-habits-better-products/">5 Habits to Building Better Products Faster</a> — a book by Hiten Shah</li>
<li><a href="https://www.drift.com/hypergrowth/">Hypergrowth</a> — a book by David Cancel</li>
<li><a href="http://leananalyticsbook.com/">Lean Analytics</a> — a book by Alistair Croll and Ben Yoskovitz</li>
<li><a href="http://a.co/c6o6HZ5">Hooked: How to Build Habit-Forming Products</a> — a book by Nir Eyal with Ryan Hoover</li>
<li><a href="http://a.co/3DwxJ27">To Sell Is Human</a> — a book by Daniel H. Pink</li>
<li><a href="https://www.slideshare.net/secret/GEQ2WB4Zagf8aJ">Uncover Insights in 60 Minutes for Rapid Growth with a Single Survey</a> — Ashley's workshop</li>
<li><a href="http://instratify.co/uibreakfast">Visit Ashley's website</a></li>
<li>Follow Ashley on Twitter: <a href="https://twitter.com/https://twitter.com/AshleyKGreene">@AshleyKGreene</a></li>
<li>Drop Ashley a line at <a href="mailto:ashley@instratify.co">ashley@instratify.co</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Jamf Now. This service helps businesses manage Apple devices in the workplace. It  makes managing and securing every work iPhone, iPad, and Mac easier than ever. See the power of Jamf Now for yourself! Create an account today at <a href="https://www.jamf.com/uibreakfast/">jamf.com/uibreakfast</a> and start managing your first three devices for free.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 78: Customer-Driven Organic Growth with Ashley Greene</itunes:title>
      <itunes:author>Jane Portman, Ashley Greene</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/e322064c-15d2-4952-a2ed-005c2b8d89d8/3000x3000/1506733369artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:54:16</itunes:duration>
      <itunes:summary>We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You&apos;ll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.</itunes:summary>
      <itunes:subtitle>We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You&apos;ll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.</itunes:subtitle>
      <itunes:keywords>marketing, organic growth, analytics, customer development, growth hacking, metrics, saas, customer interviews</itunes:keywords>
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      <guid isPermaLink="false">451055db-95fb-482f-bbc2-37029260f2f0</guid>
      <title>Episode 77: UX Roadmapping with David Pasztor</title>
      <description><![CDATA[<p>The biggest thing about UX roadmapping is that... there's no such thing. &quot;Your UX roadmap is a product roadmap,&quot; says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://uxstudioteam.com/">UX Studio</a> — David's company</li>
<li><a href="https://uxstudioteam.com/product-design-book/">Product Design</a> — David's book on designing digital products</li>
<li><a href="http://a.co/fsZgodp">Designing Web Usability</a> — a classic book by Jakob Nielsen</li>
<li><a href="https://uxstudioteam.com/ux-blog/ux-roadmap/">UX in Product Roadmaps: How to plan your design activities?</a> — David's article</li>
<li><a href="http://trello.com/">Trello</a>, <a href="https://www.atlassian.com/software/jira">Jira</a>, <a href="https://www.atlassian.com/software/confluence">Confluence</a>, <a href="https://www.aha.io/">Aha!</a>, <a href="https://www.prodpad.com/">ProdPad</a>, <a href="http://asana.com/">Asana</a>, <a href="http://basecamp.com/">Basecamp</a> — planning tools</li>
<li><a href="https://www.mindtheproduct.com/">Mind the Product</a>, <a href="https://svpg.com/articles/">Insights Blog by Silicon Valley Product Group</a> (by Marty Cagan) — great resources on product design</li>
<li>Follow David on Twitter: <a href="https://twitter.com/pasztordavid">@pasztordavid</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person.</p>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 22 Sep 2017 21:32:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, David Pasztor)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>The biggest thing about UX roadmapping is that... there's no such thing. &quot;Your UX roadmap is a product roadmap,&quot; says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://uxstudioteam.com/">UX Studio</a> — David's company</li>
<li><a href="https://uxstudioteam.com/product-design-book/">Product Design</a> — David's book on designing digital products</li>
<li><a href="http://a.co/fsZgodp">Designing Web Usability</a> — a classic book by Jakob Nielsen</li>
<li><a href="https://uxstudioteam.com/ux-blog/ux-roadmap/">UX in Product Roadmaps: How to plan your design activities?</a> — David's article</li>
<li><a href="http://trello.com/">Trello</a>, <a href="https://www.atlassian.com/software/jira">Jira</a>, <a href="https://www.atlassian.com/software/confluence">Confluence</a>, <a href="https://www.aha.io/">Aha!</a>, <a href="https://www.prodpad.com/">ProdPad</a>, <a href="http://asana.com/">Asana</a>, <a href="http://basecamp.com/">Basecamp</a> — planning tools</li>
<li><a href="https://www.mindtheproduct.com/">Mind the Product</a>, <a href="https://svpg.com/articles/">Insights Blog by Silicon Valley Product Group</a> (by Marty Cagan) — great resources on product design</li>
<li>Follow David on Twitter: <a href="https://twitter.com/pasztordavid">@pasztordavid</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person.</p>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 77: UX Roadmapping with David Pasztor</itunes:title>
      <itunes:author>Jane Portman, David Pasztor</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/e998f903-feea-43eb-9c89-1ce71cd2d10e/3000x3000/1506116152artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:43:24</itunes:duration>
      <itunes:summary>The biggest thing about UX roadmapping is that... there&apos;s no such thing. &quot;Your UX roadmap is a product roadmap,&quot; says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you&apos;ll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients.</itunes:summary>
      <itunes:subtitle>The biggest thing about UX roadmapping is that... there&apos;s no such thing. &quot;Your UX roadmap is a product roadmap,&quot; says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you&apos;ll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients.</itunes:subtitle>
      <itunes:keywords>planning, ui, ux, roadmapping, ux roadmap, ux design, product management, product design, product roadmap</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <title>Episode 76: Self-Care for the Creatives with Femke van Schoonhoven</title>
      <description><![CDATA[<p>Oh, it's so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You'll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://atomic.io/">Atomic</a>, <a href="https://www.uber.com">Uber</a> — Femke's previous and current places of work</li>
<li><a href="https://designlife.fm/">Design Life</a> — Femke's podcast with <a href="https://twitter.com/charliprangley">Charli Marie</a></li>
<li><a href="https://femke.co.nz/blog/">Femke's blog</a></li>
<li><a href="https://femke.co.nz/articles/shitty">We need more crappy work</a> — Femke's article</li>
<li><a href="https://www.sarahdayan.com/">Sarah Dayan</a>, <a href="http://www.efdotstudio.com/">Eric Friedensohn</a>, <a href="http://perspective-collective.com/">Scotty Russell</a> — designers and artists followed by Femke</li>
<li><a href="https://designlife.fm/episode83/">Design Life 083: What to do when you’re overwhelmed</a></li>
<li><a href="http://bulletjournal.com/">Bullet Journal</a> — a website on bullet journaling</li>
<li><a href="http://uibreakfast.com/72-creative-habits-routines-tomas-laurinavicius/">Episode 72: Creative Habits and Routines with Tomas Laurinavicius </a></li>
<li><a href="http://femke.design">Femke's website</a></li>
<li><a href="https://femke.co.nz/subscribe/">Join Femke's newsletter</a></li>
<li>Follow Femke on Twitter: <a href="https://twitter.com/femkesvs">@femkesvs</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners.</p>
<p>If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world.</p>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 15 Sep 2017 19:46:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Femke van Schoonhoven)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Oh, it's so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You'll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://atomic.io/">Atomic</a>, <a href="https://www.uber.com">Uber</a> — Femke's previous and current places of work</li>
<li><a href="https://designlife.fm/">Design Life</a> — Femke's podcast with <a href="https://twitter.com/charliprangley">Charli Marie</a></li>
<li><a href="https://femke.co.nz/blog/">Femke's blog</a></li>
<li><a href="https://femke.co.nz/articles/shitty">We need more crappy work</a> — Femke's article</li>
<li><a href="https://www.sarahdayan.com/">Sarah Dayan</a>, <a href="http://www.efdotstudio.com/">Eric Friedensohn</a>, <a href="http://perspective-collective.com/">Scotty Russell</a> — designers and artists followed by Femke</li>
<li><a href="https://designlife.fm/episode83/">Design Life 083: What to do when you’re overwhelmed</a></li>
<li><a href="http://bulletjournal.com/">Bullet Journal</a> — a website on bullet journaling</li>
<li><a href="http://uibreakfast.com/72-creative-habits-routines-tomas-laurinavicius/">Episode 72: Creative Habits and Routines with Tomas Laurinavicius </a></li>
<li><a href="http://femke.design">Femke's website</a></li>
<li><a href="https://femke.co.nz/subscribe/">Join Femke's newsletter</a></li>
<li>Follow Femke on Twitter: <a href="https://twitter.com/femkesvs">@femkesvs</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners.</p>
<p>If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world.</p>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 76: Self-Care for the Creatives with Femke van Schoonhoven</itunes:title>
      <itunes:author>Jane Portman, Femke van Schoonhoven</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/eb3e5476-b656-4a37-8d75-51900c97ba88/3000x3000/1505504939artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:46:16</itunes:duration>
      <itunes:summary>Oh, it&apos;s so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You&apos;ll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers.</itunes:summary>
      <itunes:subtitle>Oh, it&apos;s so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You&apos;ll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers.</itunes:subtitle>
      <itunes:keywords>inspiration, productivity, self-care, work-life balance, portfolio, creativity, focus</itunes:keywords>
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      <title>Episode 75: Organizing a UX Research Panel with Ashley Warren</title>
      <description><![CDATA[<p>Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you're working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You'll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.shortstack.com/">ShortStack</a> — Ashley's company</li>
<li><a href="https://io.usabilityhub.com/why-ux-researchers-should-create-a-research-panel-d7981c647a0b">Why UX Researchers Should Create a Research Panel</a> — Ashley's article</li>
<li><a href="http://hotjar.com/">Hotjar</a> — a tool for recording user sessions (and other types of analytics)</li>
<li><a href="https://products.office.com/en/excel">Microsoft Excel</a>, <a href="http://spreadsheets.google.com/">Google Spreadsheets</a>, <a href="http://docs.google.com/">Google Docs</a> — tools for documenting the results</li>
<li><a href="https://usabilityhub.com/">UsabilityHub</a> — a tool for remote user testing</li>
<li><a href="https://io.usabilityhub.com/">UsabilityHub blog</a>, <a href="https://conversionxl.com/blog/">ConversionXL blog</a>, <a href="http://www.uxpajournal.org/">Journal of Usability Studies</a> — great resources for user testing</li>
<li><a href="https://ashleywarrenresearch.com/">Ashley's website</a></li>
<li>Follow Ashley and ShortStack on Twitter: <a href="https://twitter.com/ashleynhwarren">@ashleynhwarren</a>, <a href="https://twitter.com/shortstacklab">@shortstacklab</a></li>
<li>Drop Ashley a line at <a href="mailto:ashley@shortstacklab.com">ashley@shortstacklab.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:</p>
<ul>
<li>Create and send professional looking invoices in less than 30 seconds.</li>
<li>Set up online payments with just a couple of clicks and get paid up to 4 days faster.</li>
<li>See when your client has seen your invoice, and put an end to the guessing games.</li>
</ul>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 8 Sep 2017 07:56:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Ashley Warren)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you're working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You'll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.shortstack.com/">ShortStack</a> — Ashley's company</li>
<li><a href="https://io.usabilityhub.com/why-ux-researchers-should-create-a-research-panel-d7981c647a0b">Why UX Researchers Should Create a Research Panel</a> — Ashley's article</li>
<li><a href="http://hotjar.com/">Hotjar</a> — a tool for recording user sessions (and other types of analytics)</li>
<li><a href="https://products.office.com/en/excel">Microsoft Excel</a>, <a href="http://spreadsheets.google.com/">Google Spreadsheets</a>, <a href="http://docs.google.com/">Google Docs</a> — tools for documenting the results</li>
<li><a href="https://usabilityhub.com/">UsabilityHub</a> — a tool for remote user testing</li>
<li><a href="https://io.usabilityhub.com/">UsabilityHub blog</a>, <a href="https://conversionxl.com/blog/">ConversionXL blog</a>, <a href="http://www.uxpajournal.org/">Journal of Usability Studies</a> — great resources for user testing</li>
<li><a href="https://ashleywarrenresearch.com/">Ashley's website</a></li>
<li>Follow Ashley and ShortStack on Twitter: <a href="https://twitter.com/ashleynhwarren">@ashleynhwarren</a>, <a href="https://twitter.com/shortstacklab">@shortstacklab</a></li>
<li>Drop Ashley a line at <a href="mailto:ashley@shortstacklab.com">ashley@shortstacklab.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:</p>
<ul>
<li>Create and send professional looking invoices in less than 30 seconds.</li>
<li>Set up online payments with just a couple of clicks and get paid up to 4 days faster.</li>
<li>See when your client has seen your invoice, and put an end to the guessing games.</li>
</ul>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 75: Organizing a UX Research Panel with Ashley Warren</itunes:title>
      <itunes:author>Jane Portman, Ashley Warren</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/d49b6d48-9898-4055-8ed2-7528f5740311/3000x3000/1504857639artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:41</itunes:duration>
      <itunes:summary>Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you&apos;re working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You&apos;ll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results.</itunes:summary>
      <itunes:subtitle>Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you&apos;re working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You&apos;ll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results.</itunes:subtitle>
      <itunes:keywords>preference test, research, ux research, user testing, research panels, focus groups, heatmaps, user research, usability testing, usability, ux, ui</itunes:keywords>
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      <title>Episode 74: Social Media for Brands with Liam Sarsfield</title>
      <description><![CDATA[<p>What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://uibreakfast.com/20-liam-sarsfield/">Episode 20: Mastering Creative Direction with Liam Sarsfield </a> — our previous episode with Liam</li>
<li><a href="https://www.extra.ai/">Extra</a> — social media automation tool (co-founded by Liam and <a href="https://twitter.com/matthewpearse">Matthew Lehner</a>)</li>
<li><a href="https://www.literistic.com/">Literistic</a> — Liam's service for writers (an exhaustive list of deadlines for submissions to literary publications, contests and fellowships)</li>
<li><a href="http://metalab.co/">MetaLab</a>, <a href="https://www.pixelunion.net/">Pixel Union</a> (their ecommerce division) — Liam's previous place of work</li>
<li><a href="http://meetedgar.com/">MeetEdgar</a>, <a href="https://buffer.com/">Buffer</a> — popular social media scheduling tools</li>
<li><a href="https://medium.com/extraai/the-very-best-branded-twitter-accounts-part-i-tactics-c6d570f495f9">The Very Best Branded Twitter Accounts. Part I: Tactics</a> — Liam's article about 7 best tactics for brand accounts</li>
<li><a href="https://twitter.com/SlackHQ">@SlackHQ</a>, <a href="https://twitter.com/cushionapp">@cushionapp</a>, <a href="https://twitter.com/Wendys">@Wendys</a> — great examples of brand accounts on Twitter</li>
<li><a href="https://medium.com/extraai/no-real-experiences-authenticity-for-social-marketers-7fedec47decc">No Real Experiences: Authenticity for Social Marketers</a> — Liam's article on authenticity</li>
<li>Follow Extra on Twitter: <a href="https://twitter.com/ExtraAI">@ExtraAI</a></li>
<li>Follow Liam and Matthew on Twitter: <a href="https://twitter.com/liamsarsfield">@liamsarsfield</a>, <a href="https://twitter.com/matthewpearse">@matthewpearse</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:</p>
<ul>
<li>Create and send professional looking invoices in less than 30 seconds.</li>
<li>Set up online payments with just a couple of clicks and get paid up to 4 days faster.</li>
<li>See when your client has seen your invoice, and put an end to the guessing games.</li>
</ul>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 1 Sep 2017 11:57:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Liam Sarsfield)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What makes a perfect brand account on social media? There's no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company's account.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://uibreakfast.com/20-liam-sarsfield/">Episode 20: Mastering Creative Direction with Liam Sarsfield </a> — our previous episode with Liam</li>
<li><a href="https://www.extra.ai/">Extra</a> — social media automation tool (co-founded by Liam and <a href="https://twitter.com/matthewpearse">Matthew Lehner</a>)</li>
<li><a href="https://www.literistic.com/">Literistic</a> — Liam's service for writers (an exhaustive list of deadlines for submissions to literary publications, contests and fellowships)</li>
<li><a href="http://metalab.co/">MetaLab</a>, <a href="https://www.pixelunion.net/">Pixel Union</a> (their ecommerce division) — Liam's previous place of work</li>
<li><a href="http://meetedgar.com/">MeetEdgar</a>, <a href="https://buffer.com/">Buffer</a> — popular social media scheduling tools</li>
<li><a href="https://medium.com/extraai/the-very-best-branded-twitter-accounts-part-i-tactics-c6d570f495f9">The Very Best Branded Twitter Accounts. Part I: Tactics</a> — Liam's article about 7 best tactics for brand accounts</li>
<li><a href="https://twitter.com/SlackHQ">@SlackHQ</a>, <a href="https://twitter.com/cushionapp">@cushionapp</a>, <a href="https://twitter.com/Wendys">@Wendys</a> — great examples of brand accounts on Twitter</li>
<li><a href="https://medium.com/extraai/no-real-experiences-authenticity-for-social-marketers-7fedec47decc">No Real Experiences: Authenticity for Social Marketers</a> — Liam's article on authenticity</li>
<li>Follow Extra on Twitter: <a href="https://twitter.com/ExtraAI">@ExtraAI</a></li>
<li>Follow Liam and Matthew on Twitter: <a href="https://twitter.com/liamsarsfield">@liamsarsfield</a>, <a href="https://twitter.com/matthewpearse">@matthewpearse</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:</p>
<ul>
<li>Create and send professional looking invoices in less than 30 seconds.</li>
<li>Set up online payments with just a couple of clicks and get paid up to 4 days faster.</li>
<li>See when your client has seen your invoice, and put an end to the guessing games.</li>
</ul>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 74: Social Media for Brands with Liam Sarsfield</itunes:title>
      <itunes:author>Jane Portman, Liam Sarsfield</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/4b0955a8-b024-4201-878a-0019be6cef1d/3000x3000/1504268994artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:39:56</itunes:duration>
      <itunes:summary>What makes a perfect brand account on social media? There&apos;s no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company&apos;s account.</itunes:summary>
      <itunes:subtitle>What makes a perfect brand account on social media? There&apos;s no recipe. But there are some general rules! Today our guest is Liam Sarsfield, the founder of Extra — a social media automation tool for brands. We talk about the best practices, tools, and inspiring examples to supercharge your company&apos;s account.</itunes:subtitle>
      <itunes:keywords>social media management, enterprise, brands, company account, twitter, growth hacking, buffer, social media tools, meetedgar, brand accounts, social media</itunes:keywords>
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      <title>Episode 73: Minimizing UX Debt with Jack Moffett</title>
      <description><![CDATA[<p>Does your product suffer from inconsistent behavior or performance? Then you're probably dealing with UX debt. In this episode, we're tackling this problem with our special guest Jack Moffett, a famous interaction designer and author. You'll learn about three primary sources of UX debt, how to put together a UX debt inventory, how to deal with the issues and prevent potential problems in future.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.cdgnow.com/">CDG, a Boeing company</a> — Jack's place of work</li>
<li><a href="http://a.co/hRimPug">Bridging UX and Web Development</a> — Jack's book</li>
<li><a href="https://www.uxpin.com/studio/ebooks/eliminate-ux-debt-enterprise-products/">Eliminate UX Debt</a> — Jack's book with UXPin</li>
<li><a href="https://enterpriseux.net/">Enterprise UX</a> — a conference Jack recommends</li>
<li><a href="https://www.meetup.com/IxDA-Oslo/events/242762119/">Managing UX Debt</a> — upcoming IxDA meetup in Oslo (November 16, 2017)</li>
<li><a href="https://www.uxpin.com/studio/blog/3-step-guide-erasing-ux-debt/">The 3-Step Guide to Erasing Your UX Debt</a> — Jack's article at UXPin (read about UX debt inventory)</li>
<li><a href="http://designaday.tumblr.com/">DesignAday</a> — Jack's blog</li>
<li>Follow Jack on Twitter: <a href="https://twitter.com/jackmoffett">@jackmoffett</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try it free for 30 days at <a href="https://balsamiq.com">balsamiq.com</a> — you’ll be productive in no time!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 25 Aug 2017 19:25:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jack Moffett)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Does your product suffer from inconsistent behavior or performance? Then you're probably dealing with UX debt. In this episode, we're tackling this problem with our special guest Jack Moffett, a famous interaction designer and author. You'll learn about three primary sources of UX debt, how to put together a UX debt inventory, how to deal with the issues and prevent potential problems in future.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.cdgnow.com/">CDG, a Boeing company</a> — Jack's place of work</li>
<li><a href="http://a.co/hRimPug">Bridging UX and Web Development</a> — Jack's book</li>
<li><a href="https://www.uxpin.com/studio/ebooks/eliminate-ux-debt-enterprise-products/">Eliminate UX Debt</a> — Jack's book with UXPin</li>
<li><a href="https://enterpriseux.net/">Enterprise UX</a> — a conference Jack recommends</li>
<li><a href="https://www.meetup.com/IxDA-Oslo/events/242762119/">Managing UX Debt</a> — upcoming IxDA meetup in Oslo (November 16, 2017)</li>
<li><a href="https://www.uxpin.com/studio/blog/3-step-guide-erasing-ux-debt/">The 3-Step Guide to Erasing Your UX Debt</a> — Jack's article at UXPin (read about UX debt inventory)</li>
<li><a href="http://designaday.tumblr.com/">DesignAday</a> — Jack's blog</li>
<li>Follow Jack on Twitter: <a href="https://twitter.com/jackmoffett">@jackmoffett</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try it free for 30 days at <a href="https://balsamiq.com">balsamiq.com</a> — you’ll be productive in no time!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 73: Minimizing UX Debt with Jack Moffett</itunes:title>
      <itunes:author>Jane Portman, Jack Moffett</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/2f449c6a-dc9f-42a6-8601-eb05d70ff2e3/3000x3000/1503689469artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:52:39</itunes:duration>
      <itunes:summary>Does your product suffer from inconsistent behavior or performance? Then you&apos;re probably dealing with UX debt. In this episode, we&apos;re tackling this problem with our special guest Jack Moffett, a famous interaction designer and author. You&apos;ll learn about three primary sources of UX debt, how to put together a UX debt inventory, how to deal with the issues and prevent potential problems in future.</itunes:summary>
      <itunes:subtitle>Does your product suffer from inconsistent behavior or performance? Then you&apos;re probably dealing with UX debt. In this episode, we&apos;re tackling this problem with our special guest Jack Moffett, a famous interaction designer and author. You&apos;ll learn about three primary sources of UX debt, how to put together a UX debt inventory, how to deal with the issues and prevent potential problems in future.</itunes:subtitle>
      <itunes:keywords>ux debt, eliminating ux debt, ui, debt management, web applications, design systems, acquisition, debt inventory, redesign, ux, usability</itunes:keywords>
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      <title>Episode 72: Creative Habits and Routines with Tomas Laurinavicius</title>
      <description><![CDATA[<p>What lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://despreneur.com/blog/">Despreneur Magazine</a> — Tomas's previous project, now acquired</li>
<li><a href="http://mobiledesignbook.com/">Mobile Design Book</a> — Tomas's book with Paula Borowska</li>
<li>Tomas's interview series featuring <a href="https://tomaslau.com/paul-jarvis/">Paul Jarvis</a>, <a href="https://tomaslau.com/jason-zook/">Jason Zook</a>, <a href="https://tomaslau.com/patricia-parkinson/">Patricia Parkinson</a> (polymath), <a href="https://tomaslau.com/nat-eliason/">Nat Eliason</a>, <a href="https://tomaslau.com/matiss-ansviesulis/">Matiss Ansviesulis</a></li>
<li><a href="http://16personalities.com/">16 Personalities</a> — awesome free personality test</li>
<li><a href="https://tomaslau.com/">Tomas's website</a></li>
<li><a href="https://tomaslau.com/newsletter/">Tomas's newsletter</a></li>
<li>Follow Tomas on Twitter: <a href="https://twitter.com/tomaslau">@tomaslau</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually especially if you’re not a numbers person.</p>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 18 Aug 2017 14:07:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Tomas Laurinavicius)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://despreneur.com/blog/">Despreneur Magazine</a> — Tomas's previous project, now acquired</li>
<li><a href="http://mobiledesignbook.com/">Mobile Design Book</a> — Tomas's book with Paula Borowska</li>
<li>Tomas's interview series featuring <a href="https://tomaslau.com/paul-jarvis/">Paul Jarvis</a>, <a href="https://tomaslau.com/jason-zook/">Jason Zook</a>, <a href="https://tomaslau.com/patricia-parkinson/">Patricia Parkinson</a> (polymath), <a href="https://tomaslau.com/nat-eliason/">Nat Eliason</a>, <a href="https://tomaslau.com/matiss-ansviesulis/">Matiss Ansviesulis</a></li>
<li><a href="http://16personalities.com/">16 Personalities</a> — awesome free personality test</li>
<li><a href="https://tomaslau.com/">Tomas's website</a></li>
<li><a href="https://tomaslau.com/newsletter/">Tomas's newsletter</a></li>
<li>Follow Tomas on Twitter: <a href="https://twitter.com/tomaslau">@tomaslau</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually especially if you’re not a numbers person.</p>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 72: Creative Habits and Routines with Tomas Laurinavicius</itunes:title>
      <itunes:author>Jane Portman, Tomas Laurinavicius</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/5b0c5e2b-19eb-4d66-8851-4348df7c5750/3000x3000/1503065618artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:55:54</itunes:duration>
      <itunes:summary>What lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive.</itunes:summary>
      <itunes:subtitle>What lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive.</itunes:subtitle>
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      <title>Episode 71: Getting Started in Technical Training with Reuven Lerner</title>
      <description><![CDATA[<p>Technical training is a great place to be: instructors get paid well for teaching domain knowledge to large companies (who have dedicated budgets). But how do you get your foot in the door? In this episode, Reuven Lerner — a famous trainer, author, and consultant — gives us a detailed introduction into the industry. You'll learn what the training process looks like, what kind of knowledge you need, and how to land your first training gig.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://a.co/9xgbBVE">Training From the Back of the Room!</a> — a book by Sharon L. Bowman</li>
<li><a href="http://a.co/9WaLEPX">Telling Ain't Training</a> — a book by Harold D. Stolovitch and Erica J. Keeps</li>
<li><a href="http://a.co/d47uqDX">How People Learn: Brain, Mind, Experience, and School</a> — a famous textbook on cognitive science</li>
<li><a href="https://www.masterclass.com/classes/steve-martin-teaches-comedy">Steve Martin Teaches Comedy</a> — a course on crafting jokes</li>
<li><a href="http://lerner.co.il/">Reuven's website</a></li>
<li><a href="https://blog.lerner.co.il/">Reuven's blog</a></li>
<li><a href="http://trainerweekly.com">Trainer Weekly</a>, <a href="https://lerner.co.il/newsletter/">Better Developer</a>, <a href="http://mandarinweekly.com/">Mandarin Weekly</a>, <a href="https://lerner.co.il/weekly-python-exercise/">Weekly Python Exercise</a> — Reuven's newsletters</li>
<li>Follow Reuven on Twitter: <a href="http://twitter.com/reuvenmlerner">@reuvenmlerner</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world.</p>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 11 Aug 2017 10:34:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Reuven Lerner)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Technical training is a great place to be: instructors get paid well for teaching domain knowledge to large companies (who have dedicated budgets). But how do you get your foot in the door? In this episode, Reuven Lerner — a famous trainer, author, and consultant — gives us a detailed introduction into the industry. You'll learn what the training process looks like, what kind of knowledge you need, and how to land your first training gig.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://a.co/9xgbBVE">Training From the Back of the Room!</a> — a book by Sharon L. Bowman</li>
<li><a href="http://a.co/9WaLEPX">Telling Ain't Training</a> — a book by Harold D. Stolovitch and Erica J. Keeps</li>
<li><a href="http://a.co/d47uqDX">How People Learn: Brain, Mind, Experience, and School</a> — a famous textbook on cognitive science</li>
<li><a href="https://www.masterclass.com/classes/steve-martin-teaches-comedy">Steve Martin Teaches Comedy</a> — a course on crafting jokes</li>
<li><a href="http://lerner.co.il/">Reuven's website</a></li>
<li><a href="https://blog.lerner.co.il/">Reuven's blog</a></li>
<li><a href="http://trainerweekly.com">Trainer Weekly</a>, <a href="https://lerner.co.il/newsletter/">Better Developer</a>, <a href="http://mandarinweekly.com/">Mandarin Weekly</a>, <a href="https://lerner.co.il/weekly-python-exercise/">Weekly Python Exercise</a> — Reuven's newsletters</li>
<li>Follow Reuven on Twitter: <a href="http://twitter.com/reuvenmlerner">@reuvenmlerner</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world.</p>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 71: Getting Started in Technical Training with Reuven Lerner</itunes:title>
      <itunes:author>Jane Portman, Reuven Lerner</itunes:author>
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      <itunes:duration>00:52:26</itunes:duration>
      <itunes:summary>Technical training is a great place to be: instructors get paid well for teaching domain knowledge to large companies (who have dedicated budgets). But how do you get your foot in the door? In this episode, Reuven Lerner — a famous trainer, author, and consultant — gives us a detailed introduction into the industry. You&apos;ll learn what the training process looks like, what kind of knowledge you need, and how to land your first training gig.</itunes:summary>
      <itunes:subtitle>Technical training is a great place to be: instructors get paid well for teaching domain knowledge to large companies (who have dedicated budgets). But how do you get your foot in the door? In this episode, Reuven Lerner — a famous trainer, author, and consultant — gives us a detailed introduction into the industry. You&apos;ll learn what the training process looks like, what kind of knowledge you need, and how to land your first training gig.</itunes:subtitle>
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      <title>Episode 70: Articulating Design Decisions with Tom Greever</title>
      <description><![CDATA[<p>&quot;Selling&quot; your work to team members and stakeholders is a huge part of designer's success. Today we're digging deeper into this topic with Tom Greever, UX director at Bitovi and the author of Articulating Design Decisions. You'll learn how to communicate your decisions to all parties involved, present your work effectively, and deal with challenges like unfriendly managers or committees.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.bitovi.com/">Bitovi</a> — Tom's company</li>
<li><a href="http://a.co/fqiGzNQ">Articulating Design Decisions</a> — Tom's book with O'Reilly</li>
<li><a href="https://www.axure.com/">Axure</a> — Tom's prototyping tool of choice</li>
<li><a href="https://www.smashingmagazine.com/2016/06/designing-modular-ui-systems-via-style-guide-driven-development/">Designing Modular UI Systems Via Style Guide-Driven Development</a> — article by Adriana De La Cuadra in Smashing Magazine</li>
<li><a href="http://tomgreever.com/">Tom's website</a></li>
<li><a href="https://www.linkedin.com/in/tom-greever-32310157/">Follow Tom on LinkedIn</a></li>
<li>Follow Tom on Twitter: <a href="https://twitter.com/tomgreever">@tomgreever</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at <a href="http://balsamiq.com/">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 4 Aug 2017 11:26:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Tom Greever)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>&quot;Selling&quot; your work to team members and stakeholders is a huge part of designer's success. Today we're digging deeper into this topic with Tom Greever, UX director at Bitovi and the author of Articulating Design Decisions. You'll learn how to communicate your decisions to all parties involved, present your work effectively, and deal with challenges like unfriendly managers or committees.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.bitovi.com/">Bitovi</a> — Tom's company</li>
<li><a href="http://a.co/fqiGzNQ">Articulating Design Decisions</a> — Tom's book with O'Reilly</li>
<li><a href="https://www.axure.com/">Axure</a> — Tom's prototyping tool of choice</li>
<li><a href="https://www.smashingmagazine.com/2016/06/designing-modular-ui-systems-via-style-guide-driven-development/">Designing Modular UI Systems Via Style Guide-Driven Development</a> — article by Adriana De La Cuadra in Smashing Magazine</li>
<li><a href="http://tomgreever.com/">Tom's website</a></li>
<li><a href="https://www.linkedin.com/in/tom-greever-32310157/">Follow Tom on LinkedIn</a></li>
<li>Follow Tom on Twitter: <a href="https://twitter.com/tomgreever">@tomgreever</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at <a href="http://balsamiq.com/">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 70: Articulating Design Decisions with Tom Greever</itunes:title>
      <itunes:author>Jane Portman, Tom Greever</itunes:author>
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      <itunes:duration>00:50:23</itunes:duration>
      <itunes:summary>&quot;Selling&quot; your work to team members and stakeholders is a huge part of designer&apos;s success. Today we&apos;re digging deeper into this topic with Tom Greever, UX director at Bitovi and the author of Articulating Design Decisions. You&apos;ll learn how to communicate your decisions to all parties involved, present your work effectively, and deal with challenges like unfriendly managers or committees.</itunes:summary>
      <itunes:subtitle>&quot;Selling&quot; your work to team members and stakeholders is a huge part of designer&apos;s success. Today we&apos;re digging deeper into this topic with Tom Greever, UX director at Bitovi and the author of Articulating Design Decisions. You&apos;ll learn how to communicate your decisions to all parties involved, present your work effectively, and deal with challenges like unfriendly managers or committees.</itunes:subtitle>
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      <title>Episode 69: Switching to UI/UX with Nick Babich</title>
      <description><![CDATA[<p>How do you switch to UI/UX from another design field? What do you need to learn, and how? Today our guest is Nick Babich, the editor-in-chief of UX Planet, and we walk through all the steps in such transition. You'll learn about the skills, tools, methods, and resources to fuel your UI/UX career.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://uxplanet.org/">UX Planet</a> — Nick's main project we're talking about</li>
<li><a href="https://blogs.adobe.com/creativecloud/5-tips-for-graphic-designers-switching-to-ux-design/">5 Tips for Graphic Designers Switching to UX Design</a> — Nick's recent article</li>
<li><a href="http://a.co/hLgfcf8">The Design of Everyday Things</a> — a book by Don Norman</li>
<li><a href="http://smashingmagazine.com/">Smashing Magazine</a>, <a href="https://blogs.adobe.com/creativecloud/category/xd/">Adobe blog</a>, <a href="https://www.webdesignerdepot.com/">Webdesigner Depot</a>, <a href="http://www.uxbooth.com/">UX Booth</a>, <a href="http://www.creativebloq.com/">Creative Bloq</a> — must-read UI/UX resources</li>
<li><a href="http://balsamiq.com/">Balsamiq</a>, <a href="http://www.adobe.com/products/experience-design.html">AdobeXD</a>, <a href="http://evernote.com/">Evernote</a>, <a href="http://www.adobe.com/products/photoshop.html">Adobe Photoshop</a>, <a href="http://www.adobe.com/products/illustrator.html">Adobe Illustrator</a> — Nick's UX toolset (Jane also recommends <a href="https://www.sketchapp.com/">Sketch</a>)</li>
<li><a href="https://www.behance.net/">Behance</a>, <a href="https://dribbble.com/">Dribbble</a>, <a href="https://uimovement.com/">UI Movement</a> — places to get inspiration from other people's work</li>
<li><a href="http://www.dailyui.co/">Daily UI Design Challenge</a> — free 100-day newsletter</li>
<li><a href="http://medium.com/">Medium</a>, <a href="http://uxplanet.org/">UX Planet</a> — places to publish your UI/UX posts to get exposure</li>
<li><a href="http://push-conference.com/2017/">Push.conference</a> (the next one is October 20-21, 2017 in Munich) — one of Nick's favorite conferences</li>
<li><a href="http://babich.biz/">Nick's website</a></li>
<li>Follow Nick on Twitter: <a href="https://twitter.com/101babich">@101babich</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:</p>
<ul>
<li>Create and send professional looking invoices in less than 30 seconds.</li>
<li>Set up online payments with just a couple of clicks and get paid up to 4 days faster.</li>
<li>See when your client has seen your invoice, and put an end to the guessing games.</li>
</ul>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 27 Jul 2017 20:54:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Nick Babich)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you switch to UI/UX from another design field? What do you need to learn, and how? Today our guest is Nick Babich, the editor-in-chief of UX Planet, and we walk through all the steps in such transition. You'll learn about the skills, tools, methods, and resources to fuel your UI/UX career.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://uxplanet.org/">UX Planet</a> — Nick's main project we're talking about</li>
<li><a href="https://blogs.adobe.com/creativecloud/5-tips-for-graphic-designers-switching-to-ux-design/">5 Tips for Graphic Designers Switching to UX Design</a> — Nick's recent article</li>
<li><a href="http://a.co/hLgfcf8">The Design of Everyday Things</a> — a book by Don Norman</li>
<li><a href="http://smashingmagazine.com/">Smashing Magazine</a>, <a href="https://blogs.adobe.com/creativecloud/category/xd/">Adobe blog</a>, <a href="https://www.webdesignerdepot.com/">Webdesigner Depot</a>, <a href="http://www.uxbooth.com/">UX Booth</a>, <a href="http://www.creativebloq.com/">Creative Bloq</a> — must-read UI/UX resources</li>
<li><a href="http://balsamiq.com/">Balsamiq</a>, <a href="http://www.adobe.com/products/experience-design.html">AdobeXD</a>, <a href="http://evernote.com/">Evernote</a>, <a href="http://www.adobe.com/products/photoshop.html">Adobe Photoshop</a>, <a href="http://www.adobe.com/products/illustrator.html">Adobe Illustrator</a> — Nick's UX toolset (Jane also recommends <a href="https://www.sketchapp.com/">Sketch</a>)</li>
<li><a href="https://www.behance.net/">Behance</a>, <a href="https://dribbble.com/">Dribbble</a>, <a href="https://uimovement.com/">UI Movement</a> — places to get inspiration from other people's work</li>
<li><a href="http://www.dailyui.co/">Daily UI Design Challenge</a> — free 100-day newsletter</li>
<li><a href="http://medium.com/">Medium</a>, <a href="http://uxplanet.org/">UX Planet</a> — places to publish your UI/UX posts to get exposure</li>
<li><a href="http://push-conference.com/2017/">Push.conference</a> (the next one is October 20-21, 2017 in Munich) — one of Nick's favorite conferences</li>
<li><a href="http://babich.biz/">Nick's website</a></li>
<li>Follow Nick on Twitter: <a href="https://twitter.com/101babich">@101babich</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:</p>
<ul>
<li>Create and send professional looking invoices in less than 30 seconds.</li>
<li>Set up online payments with just a couple of clicks and get paid up to 4 days faster.</li>
<li>See when your client has seen your invoice, and put an end to the guessing games.</li>
</ul>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 69: Switching to UI/UX with Nick Babich</itunes:title>
      <itunes:author>Jane Portman, Nick Babich</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/39e51b5c-71b2-4659-865b-b490cb08560d/3000x3000/1501189185artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:39:04</itunes:duration>
      <itunes:summary>How do you switch to UI/UX from another design field? What do you need to learn, and how? Today our guest is Nick Babich, the editor-in-chief of UX Planet, and we walk through all the steps in such transition. You&apos;ll learn about the skills, tools, methods, and resources to fuel your UI/UX career.</itunes:summary>
      <itunes:subtitle>How do you switch to UI/UX from another design field? What do you need to learn, and how? Today our guest is Nick Babich, the editor-in-chief of UX Planet, and we walk through all the steps in such transition. You&apos;ll learn about the skills, tools, methods, and resources to fuel your UI/UX career.</itunes:subtitle>
      <itunes:keywords>education, learning, transition, career, ux skills, ux, switching, skills, career advice, ui, professional growth</itunes:keywords>
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      <title>Episode 68: Conversational UX with Jonathan Stark</title>
      <description><![CDATA[<p>The show is back from the summer break! Today we're exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You'll learn the basic principles behind voice interfaces and chatbots, what makes them so powerful and personal, and what tools you can leverage in this new environment.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://a.co/4UkHWhP">Building iPhone Apps with HTML, CSS, and JavaScript</a> — Jonathan's book with O'Reilly</li>
<li><a href="http://hourlybillingisnuts.com">Hourly Billing is Nuts</a> — Jonathan's book on pricing your services</li>
<li><a href="https://itsalive.io/">It's Alive</a> — Facebook chatbot builder</li>
<li><a href="https://aws.amazon.com/amazon-ai/">Amazon AI</a> — Amazon's service for natural language understanding (NLU), automatic speech recognition (ASR), visual search and image recognition, text-to-speech (TTS), and machine learning (ML)</li>
<li><a href="https://www.youtube.com/watch?v=wuDP_eygsvs">Applying Built-in Hacks of Conversation to Your Voice UI</a> — video from Google I/O 2017</li>
<li><a href="https://developers.google.com/actions/design/walkthrough">Crafting a Conversation</a> — a walk-through guide from Actions on Google</li>
<li><a href="https://api.ai/">API.AI</a> — a tool for building conversational experiences</li>
<li><a href="https://www.shakespeare.design/">Shakespeare</a> — Jonathan's prototyping project</li>
<li><a href="https://jonathanstark.com/">Jonathan's website</a></li>
<li>Follow Jonathan on Twitter: <a href="https://twitter.com/jonathanstark">@jonathanstark</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. Are you racing against the clock, wrapping up three projects at once, while facing a mountain of paperwork? There is a better way! FreshBooks has been redesigned from the ground up and custom built for exactly the way you work. It's the simplest way to be more productive, organized, and — most importantly — get paid faster.</p>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 21 Jul 2017 08:56:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jonathan Stark)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>The show is back from the summer break! Today we're exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You'll learn the basic principles behind voice interfaces and chatbots, what makes them so powerful and personal, and what tools you can leverage in this new environment.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://a.co/4UkHWhP">Building iPhone Apps with HTML, CSS, and JavaScript</a> — Jonathan's book with O'Reilly</li>
<li><a href="http://hourlybillingisnuts.com">Hourly Billing is Nuts</a> — Jonathan's book on pricing your services</li>
<li><a href="https://itsalive.io/">It's Alive</a> — Facebook chatbot builder</li>
<li><a href="https://aws.amazon.com/amazon-ai/">Amazon AI</a> — Amazon's service for natural language understanding (NLU), automatic speech recognition (ASR), visual search and image recognition, text-to-speech (TTS), and machine learning (ML)</li>
<li><a href="https://www.youtube.com/watch?v=wuDP_eygsvs">Applying Built-in Hacks of Conversation to Your Voice UI</a> — video from Google I/O 2017</li>
<li><a href="https://developers.google.com/actions/design/walkthrough">Crafting a Conversation</a> — a walk-through guide from Actions on Google</li>
<li><a href="https://api.ai/">API.AI</a> — a tool for building conversational experiences</li>
<li><a href="https://www.shakespeare.design/">Shakespeare</a> — Jonathan's prototyping project</li>
<li><a href="https://jonathanstark.com/">Jonathan's website</a></li>
<li>Follow Jonathan on Twitter: <a href="https://twitter.com/jonathanstark">@jonathanstark</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. Are you racing against the clock, wrapping up three projects at once, while facing a mountain of paperwork? There is a better way! FreshBooks has been redesigned from the ground up and custom built for exactly the way you work. It's the simplest way to be more productive, organized, and — most importantly — get paid faster.</p>
<p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 68: Conversational UX with Jonathan Stark</itunes:title>
      <itunes:author>Jane Portman, Jonathan Stark</itunes:author>
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      <itunes:summary>The show is back from the summer break! Today we&apos;re exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You&apos;ll learn the basic principles behind voice interfaces and chatbots, what makes them so powerful and personal, and what tools you can leverage in this new environment.</itunes:summary>
      <itunes:subtitle>The show is back from the summer break! Today we&apos;re exploring the trending topic of conversational UX with Jonathan Stark, a famous mobile consultant and author. You&apos;ll learn the basic principles behind voice interfaces and chatbots, what makes them so powerful and personal, and what tools you can leverage in this new environment.</itunes:subtitle>
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      <title>Episode 67: Building Creative Communities with David Sherry</title>
      <description><![CDATA[<p>What does it take to build a great community? Let's learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You'll learn the story of their project, what the difference is between a community and an audience, why you need to get personal with your members, and why technical details don't matter.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://deathtothestockphoto.com/">Death to the Stock Photo</a> — David's project we're talking about</li>
<li><a href="http://mailchimp.com/">MailChimp</a>, <a href="http://slack.com/">Slack</a> — tools you can use to run a community</li>
<li><a href="https://nomadlist.com/">Nomad List</a> — a famous community of digital nomads</li>
<li><a href="http://intercom.io/">Intercom</a> — a communication tool that allows segmentation</li>
<li><a href="http://rightmessage.io/">RightMessage</a> — website personalization software by Brennan Dunn and Shai Schechter</li>
<li><a href="https://theindyhallway.com/ten/">The First 10</a> — an audiobook by Alex Hillman for coworking community builders</li>
<li><a href="https://www.sightshift.com/">SightShift</a> — a coaching and leadership project by Chris McAlister</li>
<li><a href="http://www.davidjsherry.com/">David's website</a></li>
<li>Follow David on Twitter: <a href="https://twitter.com/_brandswell">@_brandswell</a></li>
<li>Follow David on Instagram: <a href="https://www.instagram.com/brandswell/">@brandswell</a></li>
<li>Drop David a line at <a href="mailto:david@deathtothestockphoto.com">david@deathtothestockphoto.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq Mockups — a “low-fidelity&quot; wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at <a href="https://balsamiq.com">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 22 Jun 2017 11:19:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, David Sherry)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What does it take to build a great community? Let's learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You'll learn the story of their project, what the difference is between a community and an audience, why you need to get personal with your members, and why technical details don't matter.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://deathtothestockphoto.com/">Death to the Stock Photo</a> — David's project we're talking about</li>
<li><a href="http://mailchimp.com/">MailChimp</a>, <a href="http://slack.com/">Slack</a> — tools you can use to run a community</li>
<li><a href="https://nomadlist.com/">Nomad List</a> — a famous community of digital nomads</li>
<li><a href="http://intercom.io/">Intercom</a> — a communication tool that allows segmentation</li>
<li><a href="http://rightmessage.io/">RightMessage</a> — website personalization software by Brennan Dunn and Shai Schechter</li>
<li><a href="https://theindyhallway.com/ten/">The First 10</a> — an audiobook by Alex Hillman for coworking community builders</li>
<li><a href="https://www.sightshift.com/">SightShift</a> — a coaching and leadership project by Chris McAlister</li>
<li><a href="http://www.davidjsherry.com/">David's website</a></li>
<li>Follow David on Twitter: <a href="https://twitter.com/_brandswell">@_brandswell</a></li>
<li>Follow David on Instagram: <a href="https://www.instagram.com/brandswell/">@brandswell</a></li>
<li>Drop David a line at <a href="mailto:david@deathtothestockphoto.com">david@deathtothestockphoto.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq Mockups — a “low-fidelity&quot; wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at <a href="https://balsamiq.com">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 67: Building Creative Communities with David Sherry</itunes:title>
      <itunes:author>Jane Portman, David Sherry</itunes:author>
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      <itunes:duration>00:47:16</itunes:duration>
      <itunes:summary>What does it take to build a great community? Let&apos;s learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You&apos;ll learn the story of their project, what the difference is between a community and an audience, why you need to get personal with your members, and why technical details don&apos;t matter.</itunes:summary>
      <itunes:subtitle>What does it take to build a great community? Let&apos;s learn from the best leaders. Today our special guest is David Sherry, the founder of Death to the Stock Photo. You&apos;ll learn the story of their project, what the difference is between a community and an audience, why you need to get personal with your members, and why technical details don&apos;t matter.</itunes:subtitle>
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      <title>Episode 66: Designing for Travel Tech with Jenny Shen</title>
      <description><![CDATA[<p>Niching down is a great strategy for UX professionals, and travel tech is no exception. Today our guest is Jenny Shen — an independent UI/UX designer, travel tech specialist, and digital nomad. You'll learn about different types of travel tools, common UX challenges, how travel companies create quality content, and how to get started in this prosperous industry.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://philipmorganconsulting.com/">Philip Morgan's free positioning course</a></li>
<li><a href="http://realtimeboard.com/">RealtimeBoard</a> — brainstorming and mindmapping tool</li>
<li><a href="http://kadavy.net/blog/posts/mini-lives/">Mini-lives: how to see the world without taking a day of vacation</a> — an article by David Kadavy</li>
<li><a href="http://jennyshen.com/mentorship.html">Jenny's mentorship program</a></li>
<li><a href="http://uibreakfast.com/46-find-mentor-greg-gilbert/">Episode 46: How to Find Your Mentor with Greg Gilbert </a></li>
<li><a href="http://airbnb.com/">Airbnb</a>, <a href="http://booking.com/">Booking.com</a>, <a href="https://www.trivago.com/">Trivago</a> — examples of travel sites</li>
<li><a href="https://www.google.com/flights/">Google Flights</a>, <a href="https://kiweetravel.com/">KiweeTravel</a>, <a href="http://www.momondo.com/">Momondo</a> — examples of flight search engines</li>
<li><a href="http://www.hackhorizon.com/">Hack Horizion</a> — travel tech hackathon where Jenny participated</li>
<li><a href="http://www.phocuswright.com/">Phocuswright</a>, <a href="https://skift.com/">Skift</a>, <a href="https://www.tnooz.com/">Tnooz</a>, <a href="http://www.amadeus.com/">Amadeus</a>, <a href="http://www.sita.aero/">SITA</a> — travel tech media</li>
<li><a href="https://www.traveltechcon.com/">Travel Tech Con</a>, <a href="http://traveltechcon.ru/eng/">Travel Tech Conference Russia</a>, <a href="http://www.phocuswrightconference.com/">Phocuswright Conference</a>, <a href="http://www.webintravel.com/events/wit-2017-conference/">Web in Travel</a> — travel tech conferences</li>
<li><a href="http://jennyshen.com/">Jenny's website</a></li>
<li>Mention &quot;UI Breakfast Podcast&quot; when you sign up for Jenny's <a href="http://jennyshen.com/mentorship.html">UX mentorship program</a> to get 10% off</li>
<li><a href="http://linkedin.com/in/jennyshen1">Follow Jenny on LinkedIn</a></li>
<li>Follow Jenny on Twitter: <a href="https://twitter.com/jennyshen">@jennyshen</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a>. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 15 Jun 2017 08:34:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jenny Shen)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Niching down is a great strategy for UX professionals, and travel tech is no exception. Today our guest is Jenny Shen — an independent UI/UX designer, travel tech specialist, and digital nomad. You'll learn about different types of travel tools, common UX challenges, how travel companies create quality content, and how to get started in this prosperous industry.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://philipmorganconsulting.com/">Philip Morgan's free positioning course</a></li>
<li><a href="http://realtimeboard.com/">RealtimeBoard</a> — brainstorming and mindmapping tool</li>
<li><a href="http://kadavy.net/blog/posts/mini-lives/">Mini-lives: how to see the world without taking a day of vacation</a> — an article by David Kadavy</li>
<li><a href="http://jennyshen.com/mentorship.html">Jenny's mentorship program</a></li>
<li><a href="http://uibreakfast.com/46-find-mentor-greg-gilbert/">Episode 46: How to Find Your Mentor with Greg Gilbert </a></li>
<li><a href="http://airbnb.com/">Airbnb</a>, <a href="http://booking.com/">Booking.com</a>, <a href="https://www.trivago.com/">Trivago</a> — examples of travel sites</li>
<li><a href="https://www.google.com/flights/">Google Flights</a>, <a href="https://kiweetravel.com/">KiweeTravel</a>, <a href="http://www.momondo.com/">Momondo</a> — examples of flight search engines</li>
<li><a href="http://www.hackhorizon.com/">Hack Horizion</a> — travel tech hackathon where Jenny participated</li>
<li><a href="http://www.phocuswright.com/">Phocuswright</a>, <a href="https://skift.com/">Skift</a>, <a href="https://www.tnooz.com/">Tnooz</a>, <a href="http://www.amadeus.com/">Amadeus</a>, <a href="http://www.sita.aero/">SITA</a> — travel tech media</li>
<li><a href="https://www.traveltechcon.com/">Travel Tech Con</a>, <a href="http://traveltechcon.ru/eng/">Travel Tech Conference Russia</a>, <a href="http://www.phocuswrightconference.com/">Phocuswright Conference</a>, <a href="http://www.webintravel.com/events/wit-2017-conference/">Web in Travel</a> — travel tech conferences</li>
<li><a href="http://jennyshen.com/">Jenny's website</a></li>
<li>Mention &quot;UI Breakfast Podcast&quot; when you sign up for Jenny's <a href="http://jennyshen.com/mentorship.html">UX mentorship program</a> to get 10% off</li>
<li><a href="http://linkedin.com/in/jennyshen1">Follow Jenny on LinkedIn</a></li>
<li>Follow Jenny on Twitter: <a href="https://twitter.com/jennyshen">@jennyshen</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a>. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 66: Designing for Travel Tech with Jenny Shen</itunes:title>
      <itunes:author>Jane Portman, Jenny Shen</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/76c57215-364e-4a4b-a5f9-5bb3ae5924f0/3000x3000/1497515807artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:45:10</itunes:duration>
      <itunes:summary>Niching down is a great strategy for UX professionals, and travel tech is no exception. Today our guest is Jenny Shen — an independent UI/UX designer, travel tech specialist, and digital nomad. You&apos;ll learn about different types of travel tools, common UX challenges, how travel companies create quality content, and how to get started in this prosperous industry.</itunes:summary>
      <itunes:subtitle>Niching down is a great strategy for UX professionals, and travel tech is no exception. Today our guest is Jenny Shen — an independent UI/UX designer, travel tech specialist, and digital nomad. You&apos;ll learn about different types of travel tools, common UX challenges, how travel companies create quality content, and how to get started in this prosperous industry.</itunes:subtitle>
      <itunes:keywords>flight search, niche, travel tools, travel tech, ui, positioning, travel, ux, booking, design, flights</itunes:keywords>
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      <title>Episode 65: Measuring User Happiness with Richard Felix</title>
      <description><![CDATA[<p>Today our goal is to get into the minds of our users, and predict when they're likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You'll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://stunning.co/">Stunning</a>, <a href="https://getretained.com/">Retained</a>, <a href="http://aremysitesup.com/">Are My Sites Up</a> — Richard's products</li>
<li><a href="https://www.drip.co/">Drip</a>, <a href="http://intercom.io/">Intercom</a> — tools for communicating with users</li>
<li><a href="https://mixpanel.com/">Mixpanel</a>, <a href="http://heapanalytics.com/">Heap Analytics</a> — tools for in-app analytics</li>
<li><a href="http://richardfelix.com/">Richard's website</a></li>
<li>Follow Richard on Twitter: <a href="https://twitter.com/rfelix">@rfelix</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a>. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 8 Jun 2017 14:18:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Richard Felix)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today our goal is to get into the minds of our users, and predict when they're likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You'll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://stunning.co/">Stunning</a>, <a href="https://getretained.com/">Retained</a>, <a href="http://aremysitesup.com/">Are My Sites Up</a> — Richard's products</li>
<li><a href="https://www.drip.co/">Drip</a>, <a href="http://intercom.io/">Intercom</a> — tools for communicating with users</li>
<li><a href="https://mixpanel.com/">Mixpanel</a>, <a href="http://heapanalytics.com/">Heap Analytics</a> — tools for in-app analytics</li>
<li><a href="http://richardfelix.com/">Richard's website</a></li>
<li>Follow Richard on Twitter: <a href="https://twitter.com/rfelix">@rfelix</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a>. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 65: Measuring User Happiness with Richard Felix</itunes:title>
      <itunes:author>Jane Portman, Richard Felix</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/e189717c-ef23-4b2b-9e29-0d186165262a/3000x3000/1496931774artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:35:29</itunes:duration>
      <itunes:summary>Today our goal is to get into the minds of our users, and predict when they&apos;re likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You&apos;ll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel.</itunes:summary>
      <itunes:subtitle>Today our goal is to get into the minds of our users, and predict when they&apos;re likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You&apos;ll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel.</itunes:subtitle>
      <itunes:keywords>analytics, metrics, saas, user happinness, web applications, retention, churn, customer happiness</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>67</itunes:episode>
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      <title>Episode 64: Making Freemium Work with Bridget Harris</title>
      <description><![CDATA[<p>Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice!</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://youcanbook.me/">YouCanBook.me</a> — Bridget's scheduling product we're talking about</li>
<li><a href="https://blog.baremetrics.com/freemium-saas-667a128d2140">How freemium nearly caused our business to implode</a> — an article by Josh Pigford of Baremetrics</li>
<li><a href="http://tinyreminder.com">Tiny Reminder</a> — my software product which also features a freemium model</li>
<li>Get in touch with <a href="mailto:team@youcanbook.me">team@youcanbook.me</a> for your extended trial</li>
<li>Follow Bridget on Twitter: <a href="https://twitter.com/bridgettoday">@bridgettoday</a></li>
<li>Drop Bridget a line at <a href="mailto:bridget@youcanbook.me">bridget@youcanbook.me</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://balsamiq.com/">Balsamiq Mockups</a>. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at <a href="http://balsamiq.com/">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 1 Jun 2017 14:08:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Bridget Harris)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice!</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://youcanbook.me/">YouCanBook.me</a> — Bridget's scheduling product we're talking about</li>
<li><a href="https://blog.baremetrics.com/freemium-saas-667a128d2140">How freemium nearly caused our business to implode</a> — an article by Josh Pigford of Baremetrics</li>
<li><a href="http://tinyreminder.com">Tiny Reminder</a> — my software product which also features a freemium model</li>
<li>Get in touch with <a href="mailto:team@youcanbook.me">team@youcanbook.me</a> for your extended trial</li>
<li>Follow Bridget on Twitter: <a href="https://twitter.com/bridgettoday">@bridgettoday</a></li>
<li>Drop Bridget a line at <a href="mailto:bridget@youcanbook.me">bridget@youcanbook.me</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://balsamiq.com/">Balsamiq Mockups</a>. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at <a href="http://balsamiq.com/">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 64: Making Freemium Work with Bridget Harris</itunes:title>
      <itunes:author>Jane Portman, Bridget Harris</itunes:author>
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      <itunes:duration>00:51:50</itunes:duration>
      <itunes:summary>Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You&apos;ll learn why freemium works great as a marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget&apos;s tips in Tiny Reminder and am very grateful for her advice!</itunes:summary>
      <itunes:subtitle>Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You&apos;ll learn why freemium works great as a marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget&apos;s tips in Tiny Reminder and am very grateful for her advice!</itunes:subtitle>
      <itunes:keywords>marketing, freemium, product strategy, saas, pricing, free, free plan</itunes:keywords>
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      <itunes:episode>66</itunes:episode>
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    <item>
      <guid isPermaLink="false">c9452df9-a961-4d92-92e4-d1dc708628c9</guid>
      <title>Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman</title>
      <description><![CDATA[<p>UX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design &amp; Strategy, who now works with RealtimeBoard to help them build a great collaboration platform. In this super-actionable episode we walk through the key principles, tools, scenarios, and tactics for remote UX workshops.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://realtimeboard.com/">RealtimeBoard</a> — collaboration software we're talking about</li>
<li><a href="http://uibreakfast.com/ux-mapping-workshop/">UX Mapping Workshop with Andy Parker</a> (video recap)</li>
<li><a href="https://mural.co/">Mural</a> — another tool for online collaboration</li>
<li><a href="https://www.linkedin.com/in/brentheckerman/">Follow Brent on LinkedIn</a></li>
<li><a href="https://realtimeboard.com/blog/">RealtimeBlog</a> — more resources on remote UX collaboration</li>
<li><a href="https://realtimeboard.com/blog/ui-breakfast-podcast-recap">Read full transcript for this episode</a></li>
<li><a href="http://realtimeboard.com/uibreakfast">Try RealtimeBoard free</a>, and use promocode UIBREAKFAST to get 25% off your first purchase</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden, between 16-19th June — you can find out more at <a href="http://doubleyourfreelancing.com/euconf">doubleyourfreelancing.com/euconf</a>. I'm speaking there, too, and would love to meet you in person!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 25 May 2017 07:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Brent Heckerman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>UX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design &amp; Strategy, who now works with RealtimeBoard to help them build a great collaboration platform. In this super-actionable episode we walk through the key principles, tools, scenarios, and tactics for remote UX workshops.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://realtimeboard.com/">RealtimeBoard</a> — collaboration software we're talking about</li>
<li><a href="http://uibreakfast.com/ux-mapping-workshop/">UX Mapping Workshop with Andy Parker</a> (video recap)</li>
<li><a href="https://mural.co/">Mural</a> — another tool for online collaboration</li>
<li><a href="https://www.linkedin.com/in/brentheckerman/">Follow Brent on LinkedIn</a></li>
<li><a href="https://realtimeboard.com/blog/">RealtimeBlog</a> — more resources on remote UX collaboration</li>
<li><a href="https://realtimeboard.com/blog/ui-breakfast-podcast-recap">Read full transcript for this episode</a></li>
<li><a href="http://realtimeboard.com/uibreakfast">Try RealtimeBoard free</a>, and use promocode UIBREAKFAST to get 25% off your first purchase</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden, between 16-19th June — you can find out more at <a href="http://doubleyourfreelancing.com/euconf">doubleyourfreelancing.com/euconf</a>. I'm speaking there, too, and would love to meet you in person!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman</itunes:title>
      <itunes:author>Jane Portman, Brent Heckerman</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/ddbf83a2-0b95-478a-bd45-fb497df74576/3000x3000/1495696033artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:54:09</itunes:duration>
      <itunes:summary>UX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design &amp; Strategy, who now works with RealtimeBoard to help them build a great collaboration platform. In this super-actionable episode we walk through the key principles, tools, scenarios, and tactics for remote UX workshops.</itunes:summary>
      <itunes:subtitle>UX collaboration can be a challenge for people in the same room, not to mention distributed teams! Today our guest is Brent Heckerman, the founder or D-Fusion UX Design &amp; Strategy, who now works with RealtimeBoard to help them build a great collaboration platform. In this super-actionable episode we walk through the key principles, tools, scenarios, and tactics for remote UX workshops.</itunes:subtitle>
      <itunes:keywords>enterprise, distributed teams, workshops, collaboration, ux, design, remote</itunes:keywords>
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      <title>Episode 62: Teaching Design Theory with Jarrod Drysdale</title>
      <description><![CDATA[<p>What's the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You'll learn what makes a good course, how to show-and-tell, and why it's difficult to capture the real-life design process on screen.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://studiofellow.com/theory-sprints/">Theory Sprints</a> — Jarrod's new design course</li>
<li><a href="http://gettingreal.37signals.com/">Getting Real</a> — a book by 37signals</li>
<li><a href="https://thetinydesigner.com/">The Tiny Designer</a> — Jarrod's free email course</li>
<li><a href="http://studiofellow.com/newsletter/">Design's Iron Fist</a> — Jarrod's free book</li>
<li><em>Perfect Pricing</em> (a series of guest posts): <a href="https://blog.asmartbear.com/perfect-pricing.html">part one</a> by Sacha Greif, <a href="https://blog.asmartbear.com/higher-pricing.html">part two</a> by Jarrod Drysdale</li>
<li><a href="http://cascade.io/">Cascade.io</a> — Jarrod's design framework (discontinued)</li>
<li><a href="https://restrictcontentpro.com/">Restrict Content Pro</a>, <a href="https://wpcomplete.co/">WP Complete</a> — WordPress plugins for building courses</li>
<li><a href="http://studiofellow.com/">Jarrod's website</a></li>
<li>Follow Jarrod on Twitter: <a href="https://twitter.com/studiofellow">@studiofellow</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try it free for 30 days at <a href="https://balsamiq.com">balsamiq.com</a> — you’ll be productive in no time!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Fri, 19 May 2017 17:40:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jarrod Drysdale)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What's the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You'll learn what makes a good course, how to show-and-tell, and why it's difficult to capture the real-life design process on screen.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://studiofellow.com/theory-sprints/">Theory Sprints</a> — Jarrod's new design course</li>
<li><a href="http://gettingreal.37signals.com/">Getting Real</a> — a book by 37signals</li>
<li><a href="https://thetinydesigner.com/">The Tiny Designer</a> — Jarrod's free email course</li>
<li><a href="http://studiofellow.com/newsletter/">Design's Iron Fist</a> — Jarrod's free book</li>
<li><em>Perfect Pricing</em> (a series of guest posts): <a href="https://blog.asmartbear.com/perfect-pricing.html">part one</a> by Sacha Greif, <a href="https://blog.asmartbear.com/higher-pricing.html">part two</a> by Jarrod Drysdale</li>
<li><a href="http://cascade.io/">Cascade.io</a> — Jarrod's design framework (discontinued)</li>
<li><a href="https://restrictcontentpro.com/">Restrict Content Pro</a>, <a href="https://wpcomplete.co/">WP Complete</a> — WordPress plugins for building courses</li>
<li><a href="http://studiofellow.com/">Jarrod's website</a></li>
<li>Follow Jarrod on Twitter: <a href="https://twitter.com/studiofellow">@studiofellow</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq Mockups. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid.” Try it free for 30 days at <a href="https://balsamiq.com">balsamiq.com</a> — you’ll be productive in no time!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 62: Teaching Design Theory with Jarrod Drysdale</itunes:title>
      <itunes:author>Jane Portman, Jarrod Drysdale</itunes:author>
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      <itunes:duration>00:43:31</itunes:duration>
      <itunes:summary>What&apos;s the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You&apos;ll learn what makes a good course, how to show-and-tell, and why it&apos;s difficult to capture the real-life design process on screen.</itunes:summary>
      <itunes:subtitle>What&apos;s the best way to teach design skills? How do you connect theory with practice? Today our guest is Jarrod Drysdale — designer, writer, and author of multiple educational products. You&apos;ll learn what makes a good course, how to show-and-tell, and why it&apos;s difficult to capture the real-life design process on screen.</itunes:subtitle>
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      <title>Episode 61: Building Successful UX Teams with Alberto Orsini</title>
      <description><![CDATA[<p>What defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillars of user experience success, the ideal team structure, the hiring process, interacting with the rest of the company, and much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://taktdigital.com/">Takt Digital</a> — Alberto's company</li>
<li><a href="https://www.feeel.ai/">Feeel</a> — Alberto's new SaaS product</li>
<li><a href="http://www.albertoorsini.com/blog/2017/4/11/defining-user-experience-success">Defining User Experience Success</a> — Alberto's recent article</li>
<li><a href="http://uibreakfast.com/21-danny-setiawan/">Episode 21: Becoming a UX Leader with Danny Setiawan</a></li>
<li><a href="http://www.artandcopyfilm.org/">Art &amp; Copy</a> — great film by Doug Pray</li>
<li><a href="https://zeplin.io/">Zeplin</a>, <a href="https://www.invisionapp.com/">InVision</a> — tools to bridge the gap between designers and developers</li>
<li><a href="http://uibreakfast.com/26-roger-dudler/">Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler </a></li>
<li><a href="https://wildbit.com/">Wildbit</a>, <a href="http://balsamiq.com/">Balsamiq</a> — example of &quot;team-first&quot; companies</li>
<li><a href="http://uibreakfast.com/55-designing-for-engagement-susan-weinschenk/">Episode 55: Designing for Engagement with Susan Weinschenk</a></li>
<li><a href="https://www.facebook.com/thealbertoorsini">Follow Alberto on Facebook</a></li>
<li><a href="https://www.instagram.com/albertoorsini/">Follow Alberto on Instagram</a></li>
<li><a href="http://www.albertoorsini.com/">Alberto's website</a></li>
<li>Follow Alberto on Twitter: <a href="https://twitter.com/albertojorsini">@albertojorsini</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden between 16-19th June — you can find out more at <a href="https://doubleyourfreelancing.com/euconf/">doubleyourfreelancing.com/euconf</a>. I'm speaking there, too, and would love to meet you in person!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 11 May 2017 12:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Alberto Orsini)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillars of user experience success, the ideal team structure, the hiring process, interacting with the rest of the company, and much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://taktdigital.com/">Takt Digital</a> — Alberto's company</li>
<li><a href="https://www.feeel.ai/">Feeel</a> — Alberto's new SaaS product</li>
<li><a href="http://www.albertoorsini.com/blog/2017/4/11/defining-user-experience-success">Defining User Experience Success</a> — Alberto's recent article</li>
<li><a href="http://uibreakfast.com/21-danny-setiawan/">Episode 21: Becoming a UX Leader with Danny Setiawan</a></li>
<li><a href="http://www.artandcopyfilm.org/">Art &amp; Copy</a> — great film by Doug Pray</li>
<li><a href="https://zeplin.io/">Zeplin</a>, <a href="https://www.invisionapp.com/">InVision</a> — tools to bridge the gap between designers and developers</li>
<li><a href="http://uibreakfast.com/26-roger-dudler/">Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler </a></li>
<li><a href="https://wildbit.com/">Wildbit</a>, <a href="http://balsamiq.com/">Balsamiq</a> — example of &quot;team-first&quot; companies</li>
<li><a href="http://uibreakfast.com/55-designing-for-engagement-susan-weinschenk/">Episode 55: Designing for Engagement with Susan Weinschenk</a></li>
<li><a href="https://www.facebook.com/thealbertoorsini">Follow Alberto on Facebook</a></li>
<li><a href="https://www.instagram.com/albertoorsini/">Follow Alberto on Instagram</a></li>
<li><a href="http://www.albertoorsini.com/">Alberto's website</a></li>
<li>Follow Alberto on Twitter: <a href="https://twitter.com/albertojorsini">@albertojorsini</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Double Your Freelancing Conference — a conference for freelancers and agencies who want to get better at the business of consulting. It's located in Stockholm, Sweden between 16-19th June — you can find out more at <a href="https://doubleyourfreelancing.com/euconf/">doubleyourfreelancing.com/euconf</a>. I'm speaking there, too, and would love to meet you in person!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 61: Building Successful UX Teams with Alberto Orsini</itunes:title>
      <itunes:author>Jane Portman, Alberto Orsini</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/b0d4a195-68e3-4ab6-bc5c-6679fe148b6e/3000x3000/1494504133artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:59:21</itunes:duration>
      <itunes:summary>What defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillars of user experience success, the ideal team structure, the hiring process, interacting with the rest of the company, and much more.</itunes:summary>
      <itunes:subtitle>What defines a successful UX team? How do you create one? Our guest today is Alberto Orsini, UX designer and co-founder at Takt Digital, previously the UX manager at HBO. We talk about the four pillars of user experience success, the ideal team structure, the hiring process, interacting with the rest of the company, and much more.</itunes:subtitle>
      <itunes:keywords>company culture, design culture, hiring, teams, user experience, designers, hr, human resources, ux, usability, team building, ux teams</itunes:keywords>
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      <title>Episode 60: Training Video Production with Ed Vinicombe</title>
      <description><![CDATA[<p>Video is rapidly gaining popularity as a training format. But no shortcuts here — it's hard to produce! Today we're getting together with Ed Vinicombe, the founder of UXClub.com. He shares the story of his UX training platform, and gives us an overview of his production process. You'll learn how to start shooting videos, how to prepare content, and how to behave in front of the camera.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://uxclub.com/">UXClub.com</a> — Ed's video training site we're talking about</li>
<li><a href="https://clearleft.com/">Clearleft</a> — Ed's company</li>
<li><a href="https://youtu.be/WFnemxoAow8">Behind the scenes at UXClub.com</a> (video)</li>
<li><a href="http://a.co/5OLfr3K">Undercover UX</a> — a book by Cennydd Bowles and James Box</li>
<li><a href="http://a.co/1K5YOTN">Value Proposition Design</a> — a book by by Alan Smith, Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, and Yves Pigneur</li>
<li>Follow Ed on Twitter: <a href="https://twitter.com/edvinicombe">@edvinicombe</a></li>
<li><a href="https://dribbble.com/edvinicombe">Follow Ed on Dribbble</a></li>
<li>Drop Ed a line at <a href="mailto:ed@uxclub.com">ed@uxclub.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <strong>Balsamiq Mockups</strong> — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at <a href="https://balsamiq.com">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 4 May 2017 18:29:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Ed Vinicombe)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Video is rapidly gaining popularity as a training format. But no shortcuts here — it's hard to produce! Today we're getting together with Ed Vinicombe, the founder of UXClub.com. He shares the story of his UX training platform, and gives us an overview of his production process. You'll learn how to start shooting videos, how to prepare content, and how to behave in front of the camera.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://uxclub.com/">UXClub.com</a> — Ed's video training site we're talking about</li>
<li><a href="https://clearleft.com/">Clearleft</a> — Ed's company</li>
<li><a href="https://youtu.be/WFnemxoAow8">Behind the scenes at UXClub.com</a> (video)</li>
<li><a href="http://a.co/5OLfr3K">Undercover UX</a> — a book by Cennydd Bowles and James Box</li>
<li><a href="http://a.co/1K5YOTN">Value Proposition Design</a> — a book by by Alan Smith, Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, and Yves Pigneur</li>
<li>Follow Ed on Twitter: <a href="https://twitter.com/edvinicombe">@edvinicombe</a></li>
<li><a href="https://dribbble.com/edvinicombe">Follow Ed on Dribbble</a></li>
<li>Drop Ed a line at <a href="mailto:ed@uxclub.com">ed@uxclub.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <strong>Balsamiq Mockups</strong> — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at <a href="https://balsamiq.com">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 60: Training Video Production with Ed Vinicombe</itunes:title>
      <itunes:author>Jane Portman, Ed Vinicombe</itunes:author>
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      <itunes:duration>00:40:50</itunes:duration>
      <itunes:summary>Video is rapidly gaining popularity as a training format. But no shortcuts here — it&apos;s hard to produce! Today we&apos;re getting together with Ed Vinicombe, the founder of UXClub.com. He shares the story of his UX training platform, and gives us an overview of his production process. You&apos;ll learn how to start shooting videos, how to prepare content, and how to behave in front of the camera.</itunes:summary>
      <itunes:subtitle>Video is rapidly gaining popularity as a training format. But no shortcuts here — it&apos;s hard to produce! Today we&apos;re getting together with Ed Vinicombe, the founder of UXClub.com. He shares the story of his UX training platform, and gives us an overview of his production process. You&apos;ll learn how to start shooting videos, how to prepare content, and how to behave in front of the camera.</itunes:subtitle>
      <itunes:keywords>ux training, courses, training, multimedia, video production, ui, video, ux</itunes:keywords>
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      <title>Episode 59: International UX with Joe Leech</title>
      <description><![CDATA[<p>How do you introduce your software into a foreign market? How do you even make an informed decision about it? Our guest today is Joe Leech, UX and product consultant, and the author of Psychology for Designers. He has run research and design projects in 38 countries, and happy to share his experience — peppered with stories and amazing facts. You'll learn why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.fiverr.com">Fiverr</a> — good place to find a native speaker for small affordable jobs</li>
<li><a href="http://booking.com/">Booking.com</a> — great example of dealing with countries and currencies</li>
<li><a href="https://mrjoe.uk/write-content-international-audience/">How to write content for an international audience</a> — Joe's article on writing for non-native English speakers</li>
<li><a href="https://mrjoe.uk/">Joe's website</a></li>
<li>Download Joe's free book: <a href="http://mrjoe.uk/freebook">Psychology for Designers</a></li>
<li>Follow Joe on Twitter: <a href="https://twitter.com/mrjoe">@mrjoe</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq Mockups — a “low-fidelity&quot; wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at <a href="https://balsamiq.com">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 28 Apr 2017 19:43:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Joe Leech)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you introduce your software into a foreign market? How do you even make an informed decision about it? Our guest today is Joe Leech, UX and product consultant, and the author of Psychology for Designers. He has run research and design projects in 38 countries, and happy to share his experience — peppered with stories and amazing facts. You'll learn why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.fiverr.com">Fiverr</a> — good place to find a native speaker for small affordable jobs</li>
<li><a href="http://booking.com/">Booking.com</a> — great example of dealing with countries and currencies</li>
<li><a href="https://mrjoe.uk/write-content-international-audience/">How to write content for an international audience</a> — Joe's article on writing for non-native English speakers</li>
<li><a href="https://mrjoe.uk/">Joe's website</a></li>
<li>Download Joe's free book: <a href="http://mrjoe.uk/freebook">Psychology for Designers</a></li>
<li>Follow Joe on Twitter: <a href="https://twitter.com/mrjoe">@mrjoe</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Balsamiq Mockups — a “low-fidelity&quot; wireframing tool. Basically it’s like sketching on a notepad or a whiteboard, but on the computer. The idea is to get THE STRUCTURE of your user interface idea down BEFORE you start coding or sweating the details in Photoshop. Try it free for 30 days at <a href="https://balsamiq.com">balsamiq.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 59: International UX with Joe Leech</itunes:title>
      <itunes:author>Jane Portman, Joe Leech</itunes:author>
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      <itunes:duration>00:56:57</itunes:duration>
      <itunes:summary>How do you introduce your software into a foreign market? How do you even make an informed decision about it? Our guest today is Joe Leech, UX and product consultant, and the author of Psychology for Designers. He has run research and design projects in 38 countries, and happy to share his experience — peppered with stories and amazing facts. You&apos;ll learn why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language.</itunes:summary>
      <itunes:subtitle>How do you introduce your software into a foreign market? How do you even make an informed decision about it? Our guest today is Joe Leech, UX and product consultant, and the author of Psychology for Designers. He has run research and design projects in 38 countries, and happy to share his experience — peppered with stories and amazing facts. You&apos;ll learn why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language.</itunes:subtitle>
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      <title>Episode 58: One Day of User Research with Liston Witherill</title>
      <description><![CDATA[<p>How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://goodfunnel.co/">Good Funnel</a> — Liston's company</li>
<li><a href="https://www.getapp.com/">GetApp</a>, <a href="http://www.capterra.com/">Capterra</a>, <a href="https://www.g2crowd.com/">G2 Crowd</a> — places to find software reviews</li>
<li><a href="http://goodfunnel.co/stor-analysis">STOR Analysis Template by Good Funnel</a></li>
<li><a href="https://analytics.google.com">Google Analytics</a>, <a href="https://www.hotjar.com/">HotJar</a>, <a href="http://inspectlet.com/">Inspectlet</a> — tools for tracking user behavior</li>
<li><a href="https://www.spyfu.com/">SpyFu</a> — keyword research tool</li>
<li><a href="https://www.jeffalytics.com/">Jeffalytics</a>, <a href="http://www.annielytics.com/">Annielytics</a>, <a href="https://blog.kissmetrics.com/">Kissmetrics Blog</a>, <a href="https://www.crazyegg.com/blog/">Crazy Egg Blog</a> — recommended resources on analytics</li>
<li><a href="http://a.co/j9r1LIg">Web Analytics 2.0</a> — a book by Avinash Kaushik</li>
<li><a href="http://a.co/cfNfndm">Thinking Fast and Slow</a> — a book by by Daniel Kahneman</li>
<li><a href="http://a.co/9akf2mp">The Power of Habit</a> — a book by Charles Duhigg</li>
<li><a href="http://a.co/9O0tEIr">Hooked</a> — a book by Nir Eyal</li>
<li><a href="https://draft.nu/manual/">The A/B Testing Manual</a> — a course by Nick Disabato</li>
<li><a href="http://a.co/6jSzLaG">You Should Test That</a> — a book by Chris Goward</li>
<li><a href="https://www.facebook.com/listonw">Follow Liston on Facebook</a></li>
<li>Follow Liston on Twitter: <a href="https://twitter.com/law4">@law4</a></li>
<li>Drop Liston a line at <a href="mailto:liston@goodfunnel.co">liston@goodfunnel.co</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 20 Apr 2017 13:54:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Liston Witherill)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://goodfunnel.co/">Good Funnel</a> — Liston's company</li>
<li><a href="https://www.getapp.com/">GetApp</a>, <a href="http://www.capterra.com/">Capterra</a>, <a href="https://www.g2crowd.com/">G2 Crowd</a> — places to find software reviews</li>
<li><a href="http://goodfunnel.co/stor-analysis">STOR Analysis Template by Good Funnel</a></li>
<li><a href="https://analytics.google.com">Google Analytics</a>, <a href="https://www.hotjar.com/">HotJar</a>, <a href="http://inspectlet.com/">Inspectlet</a> — tools for tracking user behavior</li>
<li><a href="https://www.spyfu.com/">SpyFu</a> — keyword research tool</li>
<li><a href="https://www.jeffalytics.com/">Jeffalytics</a>, <a href="http://www.annielytics.com/">Annielytics</a>, <a href="https://blog.kissmetrics.com/">Kissmetrics Blog</a>, <a href="https://www.crazyegg.com/blog/">Crazy Egg Blog</a> — recommended resources on analytics</li>
<li><a href="http://a.co/j9r1LIg">Web Analytics 2.0</a> — a book by Avinash Kaushik</li>
<li><a href="http://a.co/cfNfndm">Thinking Fast and Slow</a> — a book by by Daniel Kahneman</li>
<li><a href="http://a.co/9akf2mp">The Power of Habit</a> — a book by Charles Duhigg</li>
<li><a href="http://a.co/9O0tEIr">Hooked</a> — a book by Nir Eyal</li>
<li><a href="https://draft.nu/manual/">The A/B Testing Manual</a> — a course by Nick Disabato</li>
<li><a href="http://a.co/6jSzLaG">You Should Test That</a> — a book by Chris Goward</li>
<li><a href="https://www.facebook.com/listonw">Follow Liston on Facebook</a></li>
<li>Follow Liston on Twitter: <a href="https://twitter.com/law4">@law4</a></li>
<li>Drop Liston a line at <a href="mailto:liston@goodfunnel.co">liston@goodfunnel.co</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 58: One Day of User Research with Liston Witherill</itunes:title>
      <itunes:author>Jane Portman, Liston Witherill</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/8a663cb4-92dd-49b6-b928-bf8243c16708/3000x3000/1492701166artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:41:28</itunes:duration>
      <itunes:summary>How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You&apos;ll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis.</itunes:summary>
      <itunes:subtitle>How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You&apos;ll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis.</itunes:subtitle>
      <itunes:keywords>marketing, product strategy, research, competitor analysis, interviews, customer research, user research, analytics</itunes:keywords>
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      <title>Episode 57: Pricing Strategy for Designers with Nathan Allotey</title>
      <description><![CDATA[<p>Pricing is hard! But it's particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://usabilityhub.com/">UsabilityHub</a> — remote user testing for showing value of your design work</li>
<li><a href="http://nathanallotey.com/">Nathan's website</a></li>
<li><a href="http://freelancejumpstart.tv/">Freelance Jumpstart TV</a> — Nathan's podcast on freelancing</li>
<li>Follow Nathan on Twitter: <a href="https://twitter.com/nathanallotey">@nathanallotey</a></li>
<li>Join the waiting list for the <a href="https://freelancejumpstart.com/">Freelance Jumpstart</a> course, and get 20% off using your special coupon code UIBREAKFAST when the course is live</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 14 Apr 2017 07:58:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Nathan Allotey)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Pricing is hard! But it's particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://usabilityhub.com/">UsabilityHub</a> — remote user testing for showing value of your design work</li>
<li><a href="http://nathanallotey.com/">Nathan's website</a></li>
<li><a href="http://freelancejumpstart.tv/">Freelance Jumpstart TV</a> — Nathan's podcast on freelancing</li>
<li>Follow Nathan on Twitter: <a href="https://twitter.com/nathanallotey">@nathanallotey</a></li>
<li>Join the waiting list for the <a href="https://freelancejumpstart.com/">Freelance Jumpstart</a> course, and get 20% off using your special coupon code UIBREAKFAST when the course is live</li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 57: Pricing Strategy for Designers with Nathan Allotey</itunes:title>
      <itunes:author>Jane Portman, Nathan Allotey</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/8eb55f5c-59e1-4bfe-9e12-03bf36da4908/3000x3000/1492156833artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:52:05</itunes:duration>
      <itunes:summary>Pricing is hard! But it&apos;s particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more.</itunes:summary>
      <itunes:subtitle>Pricing is hard! But it&apos;s particularly challenging for designers, when the value of your work is so intangible. Our guest today is Nathan Allotey — web designer, digital marketing strategist, and the author of Freelance Jumpstart. Our goal is to help you create your own successful pricing strategy! We talk about different ways of charging for design work, explaining value, hourly vs daily billing, tiers, packages, and much more.</itunes:subtitle>
      <itunes:keywords>proposals, productized consulting, branding, tiers, pricing, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>59</itunes:episode>
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    <item>
      <guid isPermaLink="false">c2dc2a49-6d73-4ffb-9c46-0e090350439d</guid>
      <title>Episode 56: Product Development Secrets with Claire Suellentrop</title>
      <description><![CDATA[<p>This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://loveyourcustomers.co/">Love Your Customers</a> — Claire's company</li>
<li><a href="http://uibreakfast.com/30-jtbd-eric-white/">Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White</a></li>
<li><a href="http://calendly.com/">Calendly</a> — Claire's previous company where she worked as Director of Marketing</li>
<li><a href="http://uibreakfast.com/turning-thirty-story-of-my-life/">Turning Thirty: Story of My Life</a> — Jane's birthday post mentioned by Claire</li>
<li><a href="http://eatwellpartyhard.tumblr.com/">Eat Well. Party Hard.</a> — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious)</li>
<li><a href="http://calltoactionconference.unbounce.com">Unbounce Call To Action Conference</a> — June 25-27, 2017 in Vancouver (Claire is speaking)</li>
<li><a href="https://www.loveyourcustomers.co/websites-that-convert/">Websites that Convert</a> — Claire's upcoming book (launching April 17)</li>
<li><a href="http://uibreakfast.com/audit">The UI Audit</a> — Jane's book on designing web applications</li>
<li><a href="https://zencastr.com/">Zencastr</a>, <a href="https://www.skype.com">Skype</a>, <a href="https://zoom.us/">Zoom</a> — tools for conducting customer interviews</li>
<li><a href="https://www.rev.com/">Rev.com</a> — Claire's favorite transcription service</li>
<li><a href="https://youtu.be/yd0RiNMKEwc">The 5 Elements of Every Successful Landing Page</a> — Claire's video presentation where she talks about long form vs. short form landing pages, and goes deeper into the stages of awareness</li>
<li><a href="http://basecamp.com/">Basecamp</a>, <a href="http://calendly.com/">Calendly</a>, <a href="http://tinyreminder.com/">Tiny Reminder</a> — software products we're talking about</li>
<li><a href="http://useronboard.com/">Samuel Hulick</a> — the guru of user onboarding</li>
<li><a href="https://sumo.com/stories/marketing-strategy">The Scientific Marketing Strategy Behind Exponential Growth</a> — fantastic Google Spreadsheet created by SumoMe (now Sumo), hugely helpful for planning and testing marketing channels</li>
<li><a href="http://tractionbook.com/">Traction</a> — a book by Gabriel Weinberg and Justin Mares</li>
<li>Claire's examples of things done right: <a href="http://bidsketch.com/">Bidsketch</a> (onboarding), <a href="https://www.drift.com/">Drift</a> (content marketing), <a href="http://unbounce.com/">Unbounce</a> (landing pages)</li>
<li>Sign up for Claire's mailing list at <a href="https://www.loveyourcustomers.co/">Love Your Customers</a></li>
<li>Follow Claire on Twitter: <a href="https://twitter.com/ClaireSuellen">@ClaireSuellen</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes (<a href="http://uibreakfast.com/podcast-review">here's a brief guide</a>).</p>
]]></description>
      <pubDate>Mon, 10 Apr 2017 07:38:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Claire Suellentrop)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://loveyourcustomers.co/">Love Your Customers</a> — Claire's company</li>
<li><a href="http://uibreakfast.com/30-jtbd-eric-white/">Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White</a></li>
<li><a href="http://calendly.com/">Calendly</a> — Claire's previous company where she worked as Director of Marketing</li>
<li><a href="http://uibreakfast.com/turning-thirty-story-of-my-life/">Turning Thirty: Story of My Life</a> — Jane's birthday post mentioned by Claire</li>
<li><a href="http://eatwellpartyhard.tumblr.com/">Eat Well. Party Hard.</a> — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious)</li>
<li><a href="http://calltoactionconference.unbounce.com">Unbounce Call To Action Conference</a> — June 25-27, 2017 in Vancouver (Claire is speaking)</li>
<li><a href="https://www.loveyourcustomers.co/websites-that-convert/">Websites that Convert</a> — Claire's upcoming book (launching April 17)</li>
<li><a href="http://uibreakfast.com/audit">The UI Audit</a> — Jane's book on designing web applications</li>
<li><a href="https://zencastr.com/">Zencastr</a>, <a href="https://www.skype.com">Skype</a>, <a href="https://zoom.us/">Zoom</a> — tools for conducting customer interviews</li>
<li><a href="https://www.rev.com/">Rev.com</a> — Claire's favorite transcription service</li>
<li><a href="https://youtu.be/yd0RiNMKEwc">The 5 Elements of Every Successful Landing Page</a> — Claire's video presentation where she talks about long form vs. short form landing pages, and goes deeper into the stages of awareness</li>
<li><a href="http://basecamp.com/">Basecamp</a>, <a href="http://calendly.com/">Calendly</a>, <a href="http://tinyreminder.com/">Tiny Reminder</a> — software products we're talking about</li>
<li><a href="http://useronboard.com/">Samuel Hulick</a> — the guru of user onboarding</li>
<li><a href="https://sumo.com/stories/marketing-strategy">The Scientific Marketing Strategy Behind Exponential Growth</a> — fantastic Google Spreadsheet created by SumoMe (now Sumo), hugely helpful for planning and testing marketing channels</li>
<li><a href="http://tractionbook.com/">Traction</a> — a book by Gabriel Weinberg and Justin Mares</li>
<li>Claire's examples of things done right: <a href="http://bidsketch.com/">Bidsketch</a> (onboarding), <a href="https://www.drift.com/">Drift</a> (content marketing), <a href="http://unbounce.com/">Unbounce</a> (landing pages)</li>
<li>Sign up for Claire's mailing list at <a href="https://www.loveyourcustomers.co/">Love Your Customers</a></li>
<li>Follow Claire on Twitter: <a href="https://twitter.com/ClaireSuellen">@ClaireSuellen</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at <a href="http://tinyreminder.com">tinyreminder.com</a>.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes (<a href="http://uibreakfast.com/podcast-review">here's a brief guide</a>).</p>
]]></content:encoded>
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      <itunes:title>Episode 56: Product Development Secrets with Claire Suellentrop</itunes:title>
      <itunes:author>Jane Portman, Claire Suellentrop</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/f496fd06-2f12-4139-b144-e508bf5de912/3000x3000/1491810276artwork.jpg?aid=rss_feed"/>
      <itunes:duration>01:07:28</itunes:duration>
      <itunes:summary>This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You&apos;ll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You&apos;ll also learn an intriguing story how she got started with Calendly.</itunes:summary>
      <itunes:subtitle>This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You&apos;ll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You&apos;ll also learn an intriguing story how she got started with Calendly.</itunes:subtitle>
      <itunes:keywords>marketing, software, content marketing, saas, landing pages, growth, product development, customer interviews, growth hacking, user onboarding</itunes:keywords>
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      <title>Episode 55: Designing for Engagement with Susan Weinschenk</title>
      <description><![CDATA[<p>How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://theteamw.com/">The Team W</a> — Susan's consulting &amp; training company</li>
<li><a href="https://www.humantech.theteamw.com/">Human Tech</a> — their podcast on brain science &amp; technology</li>
<li><a href="https://www.amazon.com/Susan-M.-Weinschenk/e/B002BM92ZO">Susan's books on Amazon</a></li>
<li><a href="https://asana.com/">Asana</a> — project management tool for organizing ideas</li>
<li><a href="http://a.co/5jTAEqP">Thinking, Fast and Slow</a> — a book by Daniel Kahneman on System 1 &amp; System 2</li>
<li>Go to <a href="http://courses.theteamw.com/">courses.theteamw.com</a> and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training)</li>
<li><a href="http://courses.theteamw.com/an-introduction-to-the-user-experience">User Experience Fundamentals</a>, <a href="http://courses.theteamw.com/brain-and-behavioral-science-fundamentals">Brain and Behavioral Science Fundamentals</a> — free video courses from The Team W</li>
<li>Follow Susan on Twitter: <a href="https://twitter.com/thebrainlady">@thebrainlady</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by InVision. If you’ve followed me for a while, you know I’m their fan. Their collaboration and design platform makes building digital products faster and easier. See for yourself with 3 months free for UI Breakfast listeners. Visit <a href="http://invisionapp.com/uibreakfast">invisionapp.com/uibreakfast</a> to sign up!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor/">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Fri, 31 Mar 2017 15:34:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Susan Weinschenk)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://theteamw.com/">The Team W</a> — Susan's consulting &amp; training company</li>
<li><a href="https://www.humantech.theteamw.com/">Human Tech</a> — their podcast on brain science &amp; technology</li>
<li><a href="https://www.amazon.com/Susan-M.-Weinschenk/e/B002BM92ZO">Susan's books on Amazon</a></li>
<li><a href="https://asana.com/">Asana</a> — project management tool for organizing ideas</li>
<li><a href="http://a.co/5jTAEqP">Thinking, Fast and Slow</a> — a book by Daniel Kahneman on System 1 &amp; System 2</li>
<li>Go to <a href="http://courses.theteamw.com/">courses.theteamw.com</a> and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training)</li>
<li><a href="http://courses.theteamw.com/an-introduction-to-the-user-experience">User Experience Fundamentals</a>, <a href="http://courses.theteamw.com/brain-and-behavioral-science-fundamentals">Brain and Behavioral Science Fundamentals</a> — free video courses from The Team W</li>
<li>Follow Susan on Twitter: <a href="https://twitter.com/thebrainlady">@thebrainlady</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by InVision. If you’ve followed me for a while, you know I’m their fan. Their collaboration and design platform makes building digital products faster and easier. See for yourself with 3 months free for UI Breakfast listeners. Visit <a href="http://invisionapp.com/uibreakfast">invisionapp.com/uibreakfast</a> to sign up!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor/">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 55: Designing for Engagement with Susan Weinschenk</itunes:title>
      <itunes:author>Jane Portman, Susan Weinschenk</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/9010cf15-b2f5-499e-96bc-abf4f4c44d91/3000x3000/1490975006artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:59:13</itunes:duration>
      <itunes:summary>How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user&apos;s attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.</itunes:summary>
      <itunes:subtitle>How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user&apos;s attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.</itunes:subtitle>
      <itunes:keywords>ux design, ux, product design, psychology, behavioral science, products, engagement, susan weinschenk, design</itunes:keywords>
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      <guid isPermaLink="false">c87b300e-0f08-4640-a37f-4165ff437f75</guid>
      <title>Episode 54: Documenting UX Reviews with Jean-Michel Lacroix</title>
      <description><![CDATA[<p>We all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You'll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://a.co/cNMn6IB">Don't Make Me Think</a> — a book by Steve Krug</li>
<li><a href="https://www.invisionapp.com/">InVision</a>, <a href="http://www.uxcheck.co/">UXCheck</a> (Chrome extension) — other tools that can be used for UX reviews</li>
<li><a href="https://capian.co/">Capian</a> — the tool for UX reviews we're talking about. Use your special promocode UIBREAKFAST to get 10% off!</li>
<li><a href="http://www.jmlacroix.com/">Jean-Michel's website</a></li>
<li>Follow Jean-Michel on Twitter: <a href="https://twitter.com/jmlacroix">@jmlacroix</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a> — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play &quot;bad cop&quot; for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 23 Mar 2017 12:24:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jean-Michel Lacroix)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>We all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You'll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://a.co/cNMn6IB">Don't Make Me Think</a> — a book by Steve Krug</li>
<li><a href="https://www.invisionapp.com/">InVision</a>, <a href="http://www.uxcheck.co/">UXCheck</a> (Chrome extension) — other tools that can be used for UX reviews</li>
<li><a href="https://capian.co/">Capian</a> — the tool for UX reviews we're talking about. Use your special promocode UIBREAKFAST to get 10% off!</li>
<li><a href="http://www.jmlacroix.com/">Jean-Michel's website</a></li>
<li>Follow Jean-Michel on Twitter: <a href="https://twitter.com/jmlacroix">@jmlacroix</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a> — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play &quot;bad cop&quot; for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 54: Documenting UX Reviews with Jean-Michel Lacroix</itunes:title>
      <itunes:author>Jane Portman, Jean-Michel Lacroix</itunes:author>
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      <itunes:duration>00:38:38</itunes:duration>
      <itunes:summary>We all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You&apos;ll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters.</itunes:summary>
      <itunes:subtitle>We all understand the value of UX reviews (also known as usability reviews or UI/UX audits). But how do you document your expert opinion? Today our guest is Jean-Michel Lacroix — co-founder of Capian, a tool for conducting usability reviews. You&apos;ll learn what hardships UX consultants face while documenting their reviews, why enterprise clients always ask for PDF reports, and why branding matters.</itunes:subtitle>
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      <title>Episode 53: Trust Marketing with Paul Jarvis</title>
      <description><![CDATA[<p>How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://creativeclass.io/">Creative Class</a>, <a href="https://chimpessentials.com/">Chimp Essentials</a>, <a href="https://chimpessentials.com/">Grow Your Audience</a> — Paul's most famous courses</li>
<li><a href="https://www.amazon.com/Paul-Jarvis/e/B00BBF6EUI">Paul's books on Amazon</a></li>
<li><a href="https://wpcomplete.co/">WP Complete</a>, <a href="https://ofcoursebooks.com/">ofCourseBooks</a> (now sold) — Paul's software products</li>
<li><a href="https://pjrvs.com/">Paul's website</a></li>
<li>Use your special promocode UIBREAKFAST to get 20% off <a href="https://pjrvs.com/">Grow Your Audience</a> course!</li>
<li>Follow Paul on Twitter: <a href="https://twitter.com/pjrvs">@pjrvs</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a> — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play &quot;bad cop&quot; for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 16 Mar 2017 15:30:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Paul Jarvis)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://creativeclass.io/">Creative Class</a>, <a href="https://chimpessentials.com/">Chimp Essentials</a>, <a href="https://chimpessentials.com/">Grow Your Audience</a> — Paul's most famous courses</li>
<li><a href="https://www.amazon.com/Paul-Jarvis/e/B00BBF6EUI">Paul's books on Amazon</a></li>
<li><a href="https://wpcomplete.co/">WP Complete</a>, <a href="https://ofcoursebooks.com/">ofCourseBooks</a> (now sold) — Paul's software products</li>
<li><a href="https://pjrvs.com/">Paul's website</a></li>
<li>Use your special promocode UIBREAKFAST to get 20% off <a href="https://pjrvs.com/">Grow Your Audience</a> course!</li>
<li>Follow Paul on Twitter: <a href="https://twitter.com/pjrvs">@pjrvs</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a> — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play &quot;bad cop&quot; for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 53: Trust Marketing with Paul Jarvis</itunes:title>
      <itunes:author>Jane Portman, Paul Jarvis</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/d7d30ebb-6ce4-42a7-9de7-0b1e24fe1bc2/3000x3000/1489678728artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:46:08</itunes:duration>
      <itunes:summary>How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You&apos;ll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.</itunes:summary>
      <itunes:subtitle>How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You&apos;ll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.</itunes:subtitle>
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      <title>Episode 52: Data-Driven Design with Brent Palmer</title>
      <description><![CDATA[<p>How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.zendesk.com/">Zendesk</a> — the company where Brent works</li>
<li><a href="https://heapanalytics.com/">Heap</a>, <a href="https://analytics.google.com">Google Analytics</a>, <a href="https://mixpanel.com/">Mixpanel</a> — common analytics tools</li>
<li><a href="https://usabilityhub.com/">Usability Hub</a> — remote user testing for quick design validation</li>
<li><a href="http://invisionapp.com/">InVision</a> — a prototyping tool</li>
<li><a href="https://zoom.us/">Zoom</a> — a video conferencing tool for conducting 1-on-1 sessions</li>
<li><a href="https://www.atlassian.com/software/confluence">Confluence</a> — a documentation tool for storing results of UX research (also <a href="http://drive.google.com/">Google Drive</a>, <a href="https://slack.com/">Slack</a>)</li>
<li><a href="http://inspectlet.com/">Inspectlet</a> — a tool for heatmaps</li>
<li><a href="http://www.pendo.io/">Pendo</a>, <a href="http://intercom.io/">Intercom</a> — tools for customer research</li>
<li><a href="http://garden.zendesk.com/">Zendesk Garden</a> — a public library of user interface components for Zendesk products</li>
<li>Follow Brent <a href="https://medium.com/@brentpalmer">on Medium</a></li>
<li><a href="http://brentpalmer.me/">Brent's website</a></li>
<li>Conferences where Brent is speaking this year: <a href="http://www.dibiconference.com/">DIBI 2017</a>, <a href="https://designmatters.io/">Design Matters 2017</a></li>
<li>Follow Brent on Twitter: <a href="https://twitter.com/brentpalmer">@brentpalmer</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a> — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play &quot;bad cop&quot; for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 9 Mar 2017 12:10:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Brent Palmer)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you make sure your design efforts are effective? There's no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You'll learn how to approach customer research the right way, why testing is important, and how to deal with the research results.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16">Google Play Music</a>.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.zendesk.com/">Zendesk</a> — the company where Brent works</li>
<li><a href="https://heapanalytics.com/">Heap</a>, <a href="https://analytics.google.com">Google Analytics</a>, <a href="https://mixpanel.com/">Mixpanel</a> — common analytics tools</li>
<li><a href="https://usabilityhub.com/">Usability Hub</a> — remote user testing for quick design validation</li>
<li><a href="http://invisionapp.com/">InVision</a> — a prototyping tool</li>
<li><a href="https://zoom.us/">Zoom</a> — a video conferencing tool for conducting 1-on-1 sessions</li>
<li><a href="https://www.atlassian.com/software/confluence">Confluence</a> — a documentation tool for storing results of UX research (also <a href="http://drive.google.com/">Google Drive</a>, <a href="https://slack.com/">Slack</a>)</li>
<li><a href="http://inspectlet.com/">Inspectlet</a> — a tool for heatmaps</li>
<li><a href="http://www.pendo.io/">Pendo</a>, <a href="http://intercom.io/">Intercom</a> — tools for customer research</li>
<li><a href="http://garden.zendesk.com/">Zendesk Garden</a> — a public library of user interface components for Zendesk products</li>
<li>Follow Brent <a href="https://medium.com/@brentpalmer">on Medium</a></li>
<li><a href="http://brentpalmer.me/">Brent's website</a></li>
<li>Conferences where Brent is speaking this year: <a href="http://www.dibiconference.com/">DIBI 2017</a>, <a href="https://designmatters.io/">Design Matters 2017</a></li>
<li>Follow Brent on Twitter: <a href="https://twitter.com/brentpalmer">@brentpalmer</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a> — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play &quot;bad cop&quot; for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 52: Data-Driven Design with Brent Palmer</itunes:title>
      <itunes:author>Jane Portman, Brent Palmer</itunes:author>
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      <itunes:summary>How do you make sure your design efforts are effective? There&apos;s no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You&apos;ll learn how to approach customer research the right way, why testing is important, and how to deal with the research results.</itunes:summary>
      <itunes:subtitle>How do you make sure your design efforts are effective? There&apos;s no bigger mistake than just guess! Brent Palmer, a design lead at Zendesk, walks us through the tools and methods for data-driven design. You&apos;ll learn how to approach customer research the right way, why testing is important, and how to deal with the research results.</itunes:subtitle>
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      <title>Episode 51: Your Productivity Toolbox with Francesca Geens</title>
      <description><![CDATA[<p>There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.digitaldragonfly.co.uk/">Digital Dragonfly</a> — Francesca's technology and productivity consultancy</li>
<li><a href="https://asana.com/">Asana</a>, <a href="https://trello.com/">Trello</a> — tools for to-do list management</li>
<li><a href="https://unroll.me/">Unroll.me</a> — a tool that rolls up your newsletters into a single daily email</li>
<li><a href="https://feedly.com">Feedly</a> — RSS news reader</li>
<li><a href="https://asana.com/">Asana</a>, <a href="https://basecamp.com/">Basecamp</a>, <a href="https://slack.com/">Slack</a> — project management tools for teams</li>
<li><a href="https://evernote.com/">Evernote</a> — a note-taking app</li>
<li><a href="http://drive.google.com/">Google Drive</a>, <a href="https://www.dropbox.com">Dropbox</a>, <a href="https://onedrive.live.com">Microsoft OneDrive</a> — cloud storage solutions</li>
<li><a href="https://capsulecrm.com/">Capsule CRM</a>, <a href="http://www.nimble.com/">Nimble CRM</a>, <a href="https://www.pipedrive.com">PipeDrive</a>, <a href="https://www.onepagecrm.com/">OnePageCRM</a>, <a href="https://www.insightly.com/">Insightly</a> — CRM systems</li>
<li><a href="http://productivityteardown.com">Francesca's Productivity Teardown</a></li>
<li>Follow Francesca on Twitter: <a href="https://twitter.com/f_dragonfly">@f_dragonfly</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a> — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play &quot;bad cop&quot; for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Fri, 3 Mar 2017 18:24:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Francesca Geens)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.digitaldragonfly.co.uk/">Digital Dragonfly</a> — Francesca's technology and productivity consultancy</li>
<li><a href="https://asana.com/">Asana</a>, <a href="https://trello.com/">Trello</a> — tools for to-do list management</li>
<li><a href="https://unroll.me/">Unroll.me</a> — a tool that rolls up your newsletters into a single daily email</li>
<li><a href="https://feedly.com">Feedly</a> — RSS news reader</li>
<li><a href="https://asana.com/">Asana</a>, <a href="https://basecamp.com/">Basecamp</a>, <a href="https://slack.com/">Slack</a> — project management tools for teams</li>
<li><a href="https://evernote.com/">Evernote</a> — a note-taking app</li>
<li><a href="http://drive.google.com/">Google Drive</a>, <a href="https://www.dropbox.com">Dropbox</a>, <a href="https://onedrive.live.com">Microsoft OneDrive</a> — cloud storage solutions</li>
<li><a href="https://capsulecrm.com/">Capsule CRM</a>, <a href="http://www.nimble.com/">Nimble CRM</a>, <a href="https://www.pipedrive.com">PipeDrive</a>, <a href="https://www.onepagecrm.com/">OnePageCRM</a>, <a href="https://www.insightly.com/">Insightly</a> — CRM systems</li>
<li><a href="http://productivityteardown.com">Francesca's Productivity Teardown</a></li>
<li>Follow Francesca on Twitter: <a href="https://twitter.com/f_dragonfly">@f_dragonfly</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>This episode is brought to you by <a href="http://tinyreminder.com">Tiny Reminder</a> — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play &quot;bad cop&quot; for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 51: Your Productivity Toolbox with Francesca Geens</itunes:title>
      <itunes:author>Jane Portman, Francesca Geens</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/ec11e745-7e7e-44bb-b85b-b6b27bdecfae/3000x3000/1488565644artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:52:56</itunes:duration>
      <itunes:summary>There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems.</itunes:summary>
      <itunes:subtitle>There are thousands of apps out there, dozens for every possible task. But how do you pick the right tools? How do you put together a toolbox that fits your own work process? Our guest today is Francesca Geens, the founder of Digital Dragonfly — a technology and productivity consultancy. We review the principles of human productivity, and then discuss popular tools for to-do lists, email, project management, and CRM systems.</itunes:subtitle>
      <itunes:keywords>email, productivity, to-do, software, products, web applications, project management, workflow, consulting, crm, management, tools</itunes:keywords>
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      <title>Episode 50: Becoming a Brand Evangelist with Dennis Field</title>
      <description><![CDATA[<p>It's episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You'll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://uibreakfast.com/01-dennis-field/">Our first episode with Dennis</a> (dated October 17, 2014)</li>
<li><a href="https://www.invisionapp.com/">InVision</a> — the company Dennis works for</li>
<li><a href="http://thepipe.io/">The Pipe</a> — Dennis's book project</li>
<li><a href="http://www.greenlinecreative.com/">Greenline Creative</a> — Dennis's design studio</li>
<li><a href="http://iamdennisfield.com/resources/resource-detail/the-designers-handbook">The Designer's Handbook</a> — upcoming book by Dennis Field (welcome to sign up for updates)</li>
<li><a href="https://www.designdisruptors.com/">Design Disruptors</a> — a documentary by InVision</li>
<li><a href="http://www.iamdennisfield.com/">Dennis's website</a></li>
<li><a href="https://clarity.fm/dennisfield">Request a call with Dennis via Clarity.fm</a></li>
<li>Follow Dennis on Twitter: <a href="https://twitter.com/dennis_field">@dennis_field</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Fri, 24 Feb 2017 17:19:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Dennis Field)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>It's episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You'll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://uibreakfast.com/01-dennis-field/">Our first episode with Dennis</a> (dated October 17, 2014)</li>
<li><a href="https://www.invisionapp.com/">InVision</a> — the company Dennis works for</li>
<li><a href="http://thepipe.io/">The Pipe</a> — Dennis's book project</li>
<li><a href="http://www.greenlinecreative.com/">Greenline Creative</a> — Dennis's design studio</li>
<li><a href="http://iamdennisfield.com/resources/resource-detail/the-designers-handbook">The Designer's Handbook</a> — upcoming book by Dennis Field (welcome to sign up for updates)</li>
<li><a href="https://www.designdisruptors.com/">Design Disruptors</a> — a documentary by InVision</li>
<li><a href="http://www.iamdennisfield.com/">Dennis's website</a></li>
<li><a href="https://clarity.fm/dennisfield">Request a call with Dennis via Clarity.fm</a></li>
<li>Follow Dennis on Twitter: <a href="https://twitter.com/dennis_field">@dennis_field</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
      <enclosure length="34357636" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/3bc9573c-be21-442c-87fc-e84f850b5560/89d56d8a_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 50: Becoming a Brand Evangelist with Dennis Field</itunes:title>
      <itunes:author>Jane Portman, Dennis Field</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/3bc9573c-be21-442c-87fc-e84f850b5560/3000x3000/1487957069artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:35:46</itunes:duration>
      <itunes:summary>It&apos;s episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You&apos;ll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love.</itunes:summary>
      <itunes:subtitle>It&apos;s episode fifty today! For this little anniversary, I invited my very first guest from episode one. Dennis Field is a famous design educator and entrepreneur, and also a brand evangelist at InVision. Today we discuss how creative individuals can partner up with large companies and become their evangelists. You&apos;ll learn how such relationships benefit both parties, how everything works, and how to get started with the brand you love.</itunes:subtitle>
      <itunes:keywords>marketing, evangelism, creative, writing, brand, blogging, partnership, brand evangelist, evangelist</itunes:keywords>
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    <item>
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      <title>Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke</title>
      <description><![CDATA[<p>In this special behind-the-scenes episode you'll meet Benedikt Decke who helped me build and launch Tiny Reminder (the new productivity tool for freelancers and consultants). Benedikt is a talented software engineer, awesome consultant, and founder of of Stage CMS. We talk through the entire process &quot;from idea to launch&quot; — how we determined the scope for the MVP, how we launched it, why we switched to the freemium model, and what we plan to do in the future.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://tinyreminder.com">Tiny Reminder</a> — the web application for freelancers and consultants we're talking about. Sign up today — it's free forever!</li>
<li><a href="http://stagecms.com/">Stage CMS</a> — Benedikt's software product</li>
<li><a href="http://femtoconf.com/">FemtoConf</a> — the awesome conference in Darmstadt, Germany, organized by Benedikt Deicke and <a href="http://uibreakfast.com/45-saas-email-marketing-secrets-christoph-engelhardt/">Christoph Engelhardt</a></li>
<li><a href="https://youtu.be/wgoxPTE-lSA">Brian Balfour talks on how to nail freemium in SaaS</a></li>
<li><a href="https://benediktdeicke.com/">Benedikt's consulting website</a></li>
<li>Follow Benedikt on Twitter: <a href="https://twitter.com/benediktdeicke">@benediktdeicke</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Sun, 12 Feb 2017 13:57:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Benedikt Deicke)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>In this special behind-the-scenes episode you'll meet Benedikt Decke who helped me build and launch Tiny Reminder (the new productivity tool for freelancers and consultants). Benedikt is a talented software engineer, awesome consultant, and founder of of Stage CMS. We talk through the entire process &quot;from idea to launch&quot; — how we determined the scope for the MVP, how we launched it, why we switched to the freemium model, and what we plan to do in the future.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://tinyreminder.com">Tiny Reminder</a> — the web application for freelancers and consultants we're talking about. Sign up today — it's free forever!</li>
<li><a href="http://stagecms.com/">Stage CMS</a> — Benedikt's software product</li>
<li><a href="http://femtoconf.com/">FemtoConf</a> — the awesome conference in Darmstadt, Germany, organized by Benedikt Deicke and <a href="http://uibreakfast.com/45-saas-email-marketing-secrets-christoph-engelhardt/">Christoph Engelhardt</a></li>
<li><a href="https://youtu.be/wgoxPTE-lSA">Brian Balfour talks on how to nail freemium in SaaS</a></li>
<li><a href="https://benediktdeicke.com/">Benedikt's consulting website</a></li>
<li>Follow Benedikt on Twitter: <a href="https://twitter.com/benediktdeicke">@benediktdeicke</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
      <enclosure length="36902239" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/223bcae0-04c1-43f6-8661-b4c46fd08dca/81a203aa_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke</itunes:title>
      <itunes:author>Jane Portman, Benedikt Deicke</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/223bcae0-04c1-43f6-8661-b4c46fd08dca/3000x3000/1486908735artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:25</itunes:duration>
      <itunes:summary>In this special behind-the-scenes episode you&apos;ll meet Benedikt Decke who helped me build and launch Tiny Reminder (the new productivity tool for freelancers and consultants). Benedikt is a talented software engineer, awesome consultant, and the founder of of Stage CMS. We talk through the entire process &quot;from idea to launch&quot; — how we determined the scope for the MVP, how we launched it, why we switched to the freemium model, and what we plan to do in the future.</itunes:summary>
      <itunes:subtitle>In this special behind-the-scenes episode you&apos;ll meet Benedikt Decke who helped me build and launch Tiny Reminder (the new productivity tool for freelancers and consultants). Benedikt is a talented software engineer, awesome consultant, and the founder of of Stage CMS. We talk through the entire process &quot;from idea to launch&quot; — how we determined the scope for the MVP, how we launched it, why we switched to the freemium model, and what we plan to do in the future.</itunes:subtitle>
      <itunes:keywords>web apps, development, launch, behind the scenes, saas, consulting, web applications, software engineering, productivity</itunes:keywords>
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    <item>
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      <title>Episode 48: Reverse-Engineering Your Life &amp; Work with Drew Thomas</title>
      <description><![CDATA[<p>Today we'll talk about reverse-engineering. You can apply this thought process virtually anywhere — in choosing the right client or the right lifestyle. Our special guest is Drew Thomas, an ecommerce expert and seasoned entrepreneur. We talk about our agency experiences in the past, and why we can &quot;do what we want&quot; these days. You'll learn how to start with the most important criteria, and work your way backwards to the desired client or lifestyle.</p>
<p><em>Download the MP3 audio file:</em> <a href="XX">right-click here</a> and choose Save As.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://truedrew.co/">Drew's website</a></li>
<li><a href="http://uibreakfast.com/43-user-experience-ecommerce-kurt-elster/">Episode 43: User Experience in Ecommerce with Kurt Elster </a></li>
<li><a href="https://www.shopify.com/">Shopify</a>, <a href="https://www.squarespace.com/tour/ecommerce-website/">Squarespace eCommerce</a> — popular ecommerce solutions</li>
<li><a href="http://truedrew.co/post/How-I-Reverse-Engineered-a-Consulting-Niche">How I Reverse Engineered a Consulting Niche</a> — Drew's article</li>
<li>Follow Drew on Twitter: <a href="https://twitter.com/truedrewco">@truedrewco</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Fri, 3 Feb 2017 16:08:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Drew Thomas)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we'll talk about reverse-engineering. You can apply this thought process virtually anywhere — in choosing the right client or the right lifestyle. Our special guest is Drew Thomas, an ecommerce expert and seasoned entrepreneur. We talk about our agency experiences in the past, and why we can &quot;do what we want&quot; these days. You'll learn how to start with the most important criteria, and work your way backwards to the desired client or lifestyle.</p>
<p><em>Download the MP3 audio file:</em> <a href="XX">right-click here</a> and choose Save As.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://truedrew.co/">Drew's website</a></li>
<li><a href="http://uibreakfast.com/43-user-experience-ecommerce-kurt-elster/">Episode 43: User Experience in Ecommerce with Kurt Elster </a></li>
<li><a href="https://www.shopify.com/">Shopify</a>, <a href="https://www.squarespace.com/tour/ecommerce-website/">Squarespace eCommerce</a> — popular ecommerce solutions</li>
<li><a href="http://truedrew.co/post/How-I-Reverse-Engineered-a-Consulting-Niche">How I Reverse Engineered a Consulting Niche</a> — Drew's article</li>
<li>Follow Drew on Twitter: <a href="https://twitter.com/truedrewco">@truedrewco</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
      <enclosure length="31753782" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/c495a4ee-6a94-4915-9609-cca7eda1bb26/0703d4ff_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 48: Reverse-Engineering Your Life &amp; Work with Drew Thomas</itunes:title>
      <itunes:author>Jane Portman, Drew Thomas</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/c495a4ee-6a94-4915-9609-cca7eda1bb26/3000x3000/1486138300artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:33:03</itunes:duration>
      <itunes:summary>Today we&apos;ll talk about reverse-engineering. You can apply this thought process virtually anywhere — in choosing the right client or the right lifestyle. Our special guest is Drew Thomas, an ecommerce expert and seasoned entrepreneur. We talk about our agency experiences in the past, and why we can &quot;do what we want&quot; these days. You&apos;ll learn how to start with the most important criteria, and work your way backwards to the desired client or lifestyle.</itunes:summary>
      <itunes:subtitle>Today we&apos;ll talk about reverse-engineering. You can apply this thought process virtually anywhere — in choosing the right client or the right lifestyle. Our special guest is Drew Thomas, an ecommerce expert and seasoned entrepreneur. We talk about our agency experiences in the past, and why we can &quot;do what we want&quot; these days. You&apos;ll learn how to start with the most important criteria, and work your way backwards to the desired client or lifestyle.</itunes:subtitle>
      <itunes:keywords>philosophy, thought process, lifestyle, agency, consulting, reverse-engineering</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <title>Episode 47: Using Pattern Libraries in Web Design with Laura Elizabeth</title>
      <description><![CDATA[<p>Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer &amp; speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://doubleyourfreelancing.com/">Double Your Freelancing</a> — the website Laura is now redesigning with pattern libraries</li>
<li><a href="http://www.designacademy.io/">Design Academy</a> — Laura's design course for developers</li>
<li><a href="http://styletil.es/">Style Tiles</a> — another concept for web design process</li>
<li><a href="http://styleguides.io/">Styleguides.io</a> — great collection of website style guides</li>
<li><a href="http://uibreakfast.com/26-roger-dudler/">Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler </a> — our episode with the founder of <a href="https://frontify.com/">Frontify</a></li>
<li><a href="http://www.lauraelizabeth.co/">Laura's official website</a></li>
<li><a href="http://lauraelizabeth.co/client-portal/">Client Portal</a> — Laura's product that helps keep all client deliverables in one place (use your special promocode <em>uibreakfast</em> to get $100 off)</li>
<li>Follow Laura on Twitter: <a href="https://twitter.com/laurium">@laurium</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Fri, 27 Jan 2017 23:43:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Laura Elizabeth)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer &amp; speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://doubleyourfreelancing.com/">Double Your Freelancing</a> — the website Laura is now redesigning with pattern libraries</li>
<li><a href="http://www.designacademy.io/">Design Academy</a> — Laura's design course for developers</li>
<li><a href="http://styletil.es/">Style Tiles</a> — another concept for web design process</li>
<li><a href="http://styleguides.io/">Styleguides.io</a> — great collection of website style guides</li>
<li><a href="http://uibreakfast.com/26-roger-dudler/">Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler </a> — our episode with the founder of <a href="https://frontify.com/">Frontify</a></li>
<li><a href="http://www.lauraelizabeth.co/">Laura's official website</a></li>
<li><a href="http://lauraelizabeth.co/client-portal/">Client Portal</a> — Laura's product that helps keep all client deliverables in one place (use your special promocode <em>uibreakfast</em> to get $100 off)</li>
<li>Follow Laura on Twitter: <a href="https://twitter.com/laurium">@laurium</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 47: Using Pattern Libraries in Web Design with Laura Elizabeth</itunes:title>
      <itunes:author>Jane Portman, Laura Elizabeth</itunes:author>
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      <itunes:duration>00:35:10</itunes:duration>
      <itunes:summary>Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we’re exploring this concept with Laura Elizabeth — a fantastic designer, writer &amp; speaker. You’ll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.</itunes:summary>
      <itunes:subtitle>Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we’re exploring this concept with Laura Elizabeth — a fantastic designer, writer &amp; speaker. You’ll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.</itunes:subtitle>
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      <title>Episode 46: How to Find Your Mentor with Greg Gilbert</title>
      <description><![CDATA[<p>How do you go about finding a mentor? Today our guest is Greg Gilbert, a serial entrepreneur and founder of multiple companies. Greg shares his great story of being mentored and becoming a mentor himself. You'll learn why mentoring is different from coaching or mastermind groups, how to find the right person, and how to start the relationship at the right terms.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://nerdymakers.com/">Nerdy Makers</a> — Greg's company</li>
<li><a href="https://www.instagram.com/lifeatcapsule/">Capsule</a> — Greg's coworking space in Uppsala, Sweden</li>
<li><a href="http://a.co/3LdWFtY">The Hard Thing About Hard Things</a> by Ben Horowitz — Greg's favorite business book</li>
<li><a href="http://www.greggilbert.eu/">Greg's website</a></li>
<li>Follow Greg on Twitter: <a href="https://twitter.com/gregoiregilbert">@gregoiregilbert</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 5 Jan 2017 14:23:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Greg Gilbert)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you go about finding a mentor? Today our guest is Greg Gilbert, a serial entrepreneur and founder of multiple companies. Greg shares his great story of being mentored and becoming a mentor himself. You'll learn why mentoring is different from coaching or mastermind groups, how to find the right person, and how to start the relationship at the right terms.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://nerdymakers.com/">Nerdy Makers</a> — Greg's company</li>
<li><a href="https://www.instagram.com/lifeatcapsule/">Capsule</a> — Greg's coworking space in Uppsala, Sweden</li>
<li><a href="http://a.co/3LdWFtY">The Hard Thing About Hard Things</a> by Ben Horowitz — Greg's favorite business book</li>
<li><a href="http://www.greggilbert.eu/">Greg's website</a></li>
<li>Follow Greg on Twitter: <a href="https://twitter.com/gregoiregilbert">@gregoiregilbert</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 46: How to Find Your Mentor with Greg Gilbert</itunes:title>
      <itunes:author>Jane Portman, Greg Gilbert</itunes:author>
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      <itunes:duration>00:47:45</itunes:duration>
      <itunes:summary>How do you go about finding a mentor? Today our guest is Greg Gilbert, a serial entrepreneur and founder of multiple companies. Greg shares his great story of being mentored and becoming a mentor himself. You&apos;ll learn why mentoring is different from coaching or mastermind groups, how to find the right person, and how to start the relationship at the right terms.</itunes:summary>
      <itunes:subtitle>How do you go about finding a mentor? Today our guest is Greg Gilbert, a serial entrepreneur and founder of multiple companies. Greg shares his great story of being mentored and becoming a mentor himself. You&apos;ll learn why mentoring is different from coaching or mastermind groups, how to find the right person, and how to start the relationship at the right terms.</itunes:subtitle>
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      <title>Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt</title>
      <description><![CDATA[<p>Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.</p>
<p><em>Download the MP3 audio file:</em> <a href="XX">right-click here</a> and choose Save As.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.linksspy.com/">LinksSpy</a> — Christoph's SaaS product</li>
<li><a href="https://moz.com/">Moz</a> — Christoph's previous place of work</li>
<li><a href="https://www.firstofficer.io/">FirstOfficer</a>, <a href="https://churnbuster.io/">Churn Buster</a>, <a href="http://groupbuzz.io/">GroupBuzz</a> — SaaS products we mention as examples</li>
<li><a href="https://mailchimp.com/">MailChimp</a>, <a href="https://www.drip.co/">Drip</a>, <a href="https://www.intercom.com/">Intercom</a> — popular email tools</li>
<li><a href="http://saasemailmarketing.net/lp/podcast-tour/">SaaS Email Marketing Handbook</a> — Christoph's new book (the link includes a special 25% discount)</li>
<li>Follow Christoph on Twitter: <a href="https://twitter.com/itengelhardt">@itengelhardt</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 29 Dec 2016 12:43:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Christoph Engelhardt)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.</p>
<p><em>Download the MP3 audio file:</em> <a href="XX">right-click here</a> and choose Save As.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.linksspy.com/">LinksSpy</a> — Christoph's SaaS product</li>
<li><a href="https://moz.com/">Moz</a> — Christoph's previous place of work</li>
<li><a href="https://www.firstofficer.io/">FirstOfficer</a>, <a href="https://churnbuster.io/">Churn Buster</a>, <a href="http://groupbuzz.io/">GroupBuzz</a> — SaaS products we mention as examples</li>
<li><a href="https://mailchimp.com/">MailChimp</a>, <a href="https://www.drip.co/">Drip</a>, <a href="https://www.intercom.com/">Intercom</a> — popular email tools</li>
<li><a href="http://saasemailmarketing.net/lp/podcast-tour/">SaaS Email Marketing Handbook</a> — Christoph's new book (the link includes a special 25% discount)</li>
<li>Follow Christoph on Twitter: <a href="https://twitter.com/itengelhardt">@itengelhardt</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt</itunes:title>
      <itunes:author>Jane Portman, Christoph Engelhardt</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/bde6490b-334f-4039-98d3-475aa6a7eaa5/3000x3000/1483015907artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:45:29</itunes:duration>
      <itunes:summary>Email marketing for software products differs from classic content marketing. We&apos;re looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You&apos;ll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.</itunes:summary>
      <itunes:subtitle>Email marketing for software products differs from classic content marketing. We&apos;re looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You&apos;ll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.</itunes:subtitle>
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      <title>Episode 44: Finding Your Voice in Social Media with Mojca Mars</title>
      <description><![CDATA[<p>Social media these days resembles a war of bots. However, it's still a powerful tool — if you do it right. Today's guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You'll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://superspicymedia.com/">Super Spicy Media</a> — Mojca's social media consultancy</li>
<li><a href="http://a.co/16hF1pv">Jab, Jab, Jab, Right Hook</a> — a book about social media by Gary Vaynerchuk</li>
<li><a href="https://medium.com/@jdgraffam/brown-sauce-8cd16375bf3f#.npimkoig4">Brown Sauce</a> — an article by JD Graffam on writing better microcopy</li>
<li><a href="http://www.jonloomer.com/">John Loomer</a> — great blog about Facebook advertising</li>
<li><a href="https://gumroad.com/l/mwnVI">Facebook Ads Manual</a> — Mojca's book</li>
<li>Follow Mojca on Twitter: <a href="https://twitter.com/mojcamars">@mojcamars</a></li>
<li>Email Mojca at <a href="mailto:mojca@superspicymedia.co">mojca@superspicymedia.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to <a href="https://www.remarq.io/">Remarq.io</a> and use the coupon code UIBREAKFAST to get a 20% lifetime discount.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 22 Dec 2016 17:04:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Mojca Mars)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Social media these days resembles a war of bots. However, it's still a powerful tool — if you do it right. Today's guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You'll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://superspicymedia.com/">Super Spicy Media</a> — Mojca's social media consultancy</li>
<li><a href="http://a.co/16hF1pv">Jab, Jab, Jab, Right Hook</a> — a book about social media by Gary Vaynerchuk</li>
<li><a href="https://medium.com/@jdgraffam/brown-sauce-8cd16375bf3f#.npimkoig4">Brown Sauce</a> — an article by JD Graffam on writing better microcopy</li>
<li><a href="http://www.jonloomer.com/">John Loomer</a> — great blog about Facebook advertising</li>
<li><a href="https://gumroad.com/l/mwnVI">Facebook Ads Manual</a> — Mojca's book</li>
<li>Follow Mojca on Twitter: <a href="https://twitter.com/mojcamars">@mojcamars</a></li>
<li>Email Mojca at <a href="mailto:mojca@superspicymedia.co">mojca@superspicymedia.com</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to <a href="https://www.remarq.io/">Remarq.io</a> and use the coupon code UIBREAKFAST to get a 20% lifetime discount.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 44: Finding Your Voice in Social Media with Mojca Mars</itunes:title>
      <itunes:author>Jane Portman, Mojca Mars</itunes:author>
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      <itunes:duration>00:43:39</itunes:duration>
      <itunes:summary>Social media these days resembles a war of bots. However, it&apos;s still a powerful tool — if you do it right. Today&apos;s guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You&apos;ll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach.</itunes:summary>
      <itunes:subtitle>Social media these days resembles a war of bots. However, it&apos;s still a powerful tool — if you do it right. Today&apos;s guest, Mojca Mars of Super Spicy Media, helps people find their voice and become successful in social media marketing. You&apos;ll learn what formats and visuals work best, what you should write about, how to approach advertising, and how to do genuine, helpful outreach.</itunes:subtitle>
      <itunes:keywords>marketing, outreach, twitter, social media marketing, instagram, visuals, facebook, advertising, social media</itunes:keywords>
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      <title>Episode 43: User Experience in Ecommerce with Kurt Elster</title>
      <description><![CDATA[<p>We're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers.</p>
<p><em>Download the MP3 audio file:</em> <a href="XX">right-click here</a> and choose Save As.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://ethercycle.com/">Ethercycle</a> — Kurt's ecommerce consultancy for Shopify businesses</li>
<li><a href="http://ecommerce-bootcamp.com/">Ecommerce Bootcamp</a> by Paul Reda and Kurt Elster</li>
<li><a href="https://gumroad.com/l/ecommerceweekly">Kurt Elster's Ecommerce Hacks Weekly</a></li>
<li><a href="http://www.unofficialshopifypodcast.com/">The Unofficial Shopify Podcast</a></li>
<li><a href="http://www.jpeterman.com/">J. Peterman</a>, <a href="https://www.cozyphones.com/">CozyPhones</a>, <a href="http://www.violentlittle.com/">Violent Little Machine Shop</a>, <a href="https://www.everestbands.com/">Everest Bands</a> — some of the stores we mention as examples</li>
<li><a href="http://amzn.com/B00COQFUNU">The Brain Audit</a> by Sean D'Souza</li>
<li><a href="http://kurtelster.com/">Kurt's website</a></li>
<li><a href="https://ethercycle.com/resources/">Free resources for ecommerce professionals and store owners</a></li>
<li>Follow Kurt on Twitter: <a href="https://twitter.com/kurtinc">@kurtinc</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to <a href="https://www.remarq.io/">Remarq.io</a> and use the coupon code UIBREAKFAST to get a 20% lifetime discount.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 15 Dec 2016 11:40:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Kurt Elster)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>We're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers.</p>
<p><em>Download the MP3 audio file:</em> <a href="XX">right-click here</a> and choose Save As.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://ethercycle.com/">Ethercycle</a> — Kurt's ecommerce consultancy for Shopify businesses</li>
<li><a href="http://ecommerce-bootcamp.com/">Ecommerce Bootcamp</a> by Paul Reda and Kurt Elster</li>
<li><a href="https://gumroad.com/l/ecommerceweekly">Kurt Elster's Ecommerce Hacks Weekly</a></li>
<li><a href="http://www.unofficialshopifypodcast.com/">The Unofficial Shopify Podcast</a></li>
<li><a href="http://www.jpeterman.com/">J. Peterman</a>, <a href="https://www.cozyphones.com/">CozyPhones</a>, <a href="http://www.violentlittle.com/">Violent Little Machine Shop</a>, <a href="https://www.everestbands.com/">Everest Bands</a> — some of the stores we mention as examples</li>
<li><a href="http://amzn.com/B00COQFUNU">The Brain Audit</a> by Sean D'Souza</li>
<li><a href="http://kurtelster.com/">Kurt's website</a></li>
<li><a href="https://ethercycle.com/resources/">Free resources for ecommerce professionals and store owners</a></li>
<li>Follow Kurt on Twitter: <a href="https://twitter.com/kurtinc">@kurtinc</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to <a href="https://www.remarq.io/">Remarq.io</a> and use the coupon code UIBREAKFAST to get a 20% lifetime discount.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 43: User Experience in Ecommerce with Kurt Elster</itunes:title>
      <itunes:author>Jane Portman, Kurt Elster</itunes:author>
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      <itunes:duration>00:48:07</itunes:duration>
      <itunes:summary>We&apos;re back after a short break! Today we&apos;re exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You&apos;ll learn how to showcase your products, reduce friction, and motivate your customers.</itunes:summary>
      <itunes:subtitle>We&apos;re back after a short break! Today we&apos;re exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You&apos;ll learn how to showcase your products, reduce friction, and motivate your customers.</itunes:subtitle>
      <itunes:keywords>ux design, shopify, checkout, stores, ux, usability, ecommerce</itunes:keywords>
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      <title>Episode 42: Hiring for UX Positions with Sarah Doody</title>
      <description><![CDATA[<p>Hiring a good designer has never been easy! Today I'm talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You'll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.theuxnotebook.com/">The UX Notebook</a> — Sarah's awesome newsletter</li>
<li><a href="http://www.sarahdoody.com/uxresearch">The 5-Step UX Research Formula</a> — Sarah's upcoming masterclass</li>
<li><a href="http://www.sarahdoody.com/guide-user-research-checklist">65 Point Checklist For User Research Projects</a> — free UX research guide from Sarah</li>
<li><a href="https://uxdesign.cc/the-ux-of-hiring-for-ux-positions-255b6149066e#.l63oyrnkc">The UX of Hiring for UX Positions</a> — an article by Dan Maccarone &amp; Sarah Doody</li>
<li><a href="http://www.sarahdoody.com/">Sarah's main website</a></li>
<li>Follow Sarah on Twitter: <a href="https://twitter.com/sarahdoody/">@sarahdoody</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to <a href="https://www.remarq.io/">Remarq.io</a> and use the coupon code UIBREAKFAST to get a 20% lifetime discount.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 24 Nov 2016 07:14:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Sarah Doody)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Hiring a good designer has never been easy! Today I'm talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You'll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.theuxnotebook.com/">The UX Notebook</a> — Sarah's awesome newsletter</li>
<li><a href="http://www.sarahdoody.com/uxresearch">The 5-Step UX Research Formula</a> — Sarah's upcoming masterclass</li>
<li><a href="http://www.sarahdoody.com/guide-user-research-checklist">65 Point Checklist For User Research Projects</a> — free UX research guide from Sarah</li>
<li><a href="https://uxdesign.cc/the-ux-of-hiring-for-ux-positions-255b6149066e#.l63oyrnkc">The UX of Hiring for UX Positions</a> — an article by Dan Maccarone &amp; Sarah Doody</li>
<li><a href="http://www.sarahdoody.com/">Sarah's main website</a></li>
<li>Follow Sarah on Twitter: <a href="https://twitter.com/sarahdoody/">@sarahdoody</a></li>
</ul>
<h2>Today's Sponsor</h2>
<p>Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to <a href="https://www.remarq.io/">Remarq.io</a> and use the coupon code UIBREAKFAST to get a 20% lifetime discount.</p>
<p><em>Interested in sponsoring an episode?</em> <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 42: Hiring for UX Positions with Sarah Doody</itunes:title>
      <itunes:author>Jane Portman, Sarah Doody</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/533ad04b-d395-4d02-95a2-453cfd75d207/3000x3000/1479973693artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:53:40</itunes:duration>
      <itunes:summary>Hiring a good designer has never been easy! Today I&apos;m talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You&apos;ll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves.</itunes:summary>
      <itunes:subtitle>Hiring a good designer has never been easy! Today I&apos;m talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You&apos;ll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves.</itunes:subtitle>
      <itunes:keywords>education, hiring, hr, ux, career, designers, jobs, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>44</itunes:episode>
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      <title>Episode 41: Writing Killer Design Proposals with Nathan Powell</title>
      <description><![CDATA[<p>Writing proposals isn't fun, but they're a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You'll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://nusii.com/">Nusii</a> — Nathan's SaaS product, online proposal software for creative businesses</li>
<li><a href="http://a.co/g5uYmgk">The Creative Professional's Guide: How to Write Better Proposals</a> — Nathan's book on Amazon</li>
<li><a href="http://handmadestudio.info/">Handmade Studio</a> — Nathan's consulting service (landing page design for startups)</li>
<li>Follow Nathan on Twitter: <a href="https://twitter.com/NathanPowell76">@NathanPowell76</a></li>
<li><a href="https://nusii.com/freecourse/">Win More Proposals in Only 5 Days</a> — free 5-day email course from Nusii</li>
</ul>
<h2>Big Thanks to Our Sponsor</h2>
<p>Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to <a href="https://www.remarq.io/">Remarq.io</a> and use the coupon code UIBREAKFAST to get a 20% lifetime discount.</p>
<p>Interested in sponsoring an episode? <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 17 Nov 2016 10:08:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Nathan Powell)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Writing proposals isn't fun, but they're a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You'll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://nusii.com/">Nusii</a> — Nathan's SaaS product, online proposal software for creative businesses</li>
<li><a href="http://a.co/g5uYmgk">The Creative Professional's Guide: How to Write Better Proposals</a> — Nathan's book on Amazon</li>
<li><a href="http://handmadestudio.info/">Handmade Studio</a> — Nathan's consulting service (landing page design for startups)</li>
<li>Follow Nathan on Twitter: <a href="https://twitter.com/NathanPowell76">@NathanPowell76</a></li>
<li><a href="https://nusii.com/freecourse/">Win More Proposals in Only 5 Days</a> — free 5-day email course from Nusii</li>
</ul>
<h2>Big Thanks to Our Sponsor</h2>
<p>Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to <a href="https://www.remarq.io/">Remarq.io</a> and use the coupon code UIBREAKFAST to get a 20% lifetime discount.</p>
<p>Interested in sponsoring an episode? <a href="https://gum.co/sponsor-uibreakfast">Learn more here.</a></p>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
      <enclosure length="52558156" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/5b89e881-dff5-4ff0-b6c8-c0cf3106dbfb/97bd1172_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 41: Writing Killer Design Proposals with Nathan Powell</itunes:title>
      <itunes:author>Jane Portman, Nathan Powell</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/5b89e881-dff5-4ff0-b6c8-c0cf3106dbfb/3000x3000/1479378173artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:54:44</itunes:duration>
      <itunes:summary>Writing proposals isn&apos;t fun, but they&apos;re a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You&apos;ll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer.</itunes:summary>
      <itunes:subtitle>Writing proposals isn&apos;t fun, but they&apos;re a crucial part of any design project. Today our guest is Nathan Powell — designer, author, and founder of Nusii (online proposal software). You&apos;ll learn how to do discovery work, what to include in your proposal, how to structure it, and how tiered pricing can help you make an unbeatable offer.</itunes:subtitle>
      <itunes:keywords>freelancing, consultin, pricing, design, proposals</itunes:keywords>
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      <guid isPermaLink="false">9e40b62f-8527-4d63-9e65-9d02d7f97197</guid>
      <title>Episode 40: Learning Through Projects with Sacha Greif</title>
      <description><![CDATA[<p>Design or development? You can say &quot;yes&quot; to both! Today we're exploring the story of Sacha Greif, the founder of Sidebar.io and the author of Discover Meteor. He successfully combines the roles of a designer and a developer, and achieves results in both fields (all while being a community star). Join us to hear about his straightforward approach to life, projects, and the learning process.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://sidebar.io/">Sidebar</a>, <a href="http://www.telescopeapp.org/">Telescope</a>, <a href="http://stateofjs.com/">State of JS</a> — Sacha's projects</li>
<li><a href="http://sachagreif.com/ebook/">Step by Step UI Design</a>, <a href="https://www.discovermeteor.com/">Discover Meteor</a> — Sacha's books</li>
<li><a href="https://amzn.com/B000MAH66Y">Freakonomics</a> by Steven D. Levitt and Stephen J. Dubner</li>
<li><a href="https://amzn.com/B005MJFA2W">Thinking, Fast and Slow</a> by Daniel Kahneman</li>
<li><a href="http://sachagreif.com/">Sacha's website</a></li>
<li><a href="https://medium.com/@sachagreif">Sacha Greif on Medium</a></li>
<li>Follow Sacha on Twitter: <a href="https://twitter.com/SachaGreif">@SachaGreif</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 10 Nov 2016 10:35:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Sacha Greif)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Design or development? You can say &quot;yes&quot; to both! Today we're exploring the story of Sacha Greif, the founder of Sidebar.io and the author of Discover Meteor. He successfully combines the roles of a designer and a developer, and achieves results in both fields (all while being a community star). Join us to hear about his straightforward approach to life, projects, and the learning process.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://sidebar.io/">Sidebar</a>, <a href="http://www.telescopeapp.org/">Telescope</a>, <a href="http://stateofjs.com/">State of JS</a> — Sacha's projects</li>
<li><a href="http://sachagreif.com/ebook/">Step by Step UI Design</a>, <a href="https://www.discovermeteor.com/">Discover Meteor</a> — Sacha's books</li>
<li><a href="https://amzn.com/B000MAH66Y">Freakonomics</a> by Steven D. Levitt and Stephen J. Dubner</li>
<li><a href="https://amzn.com/B005MJFA2W">Thinking, Fast and Slow</a> by Daniel Kahneman</li>
<li><a href="http://sachagreif.com/">Sacha's website</a></li>
<li><a href="https://medium.com/@sachagreif">Sacha Greif on Medium</a></li>
<li>Follow Sacha on Twitter: <a href="https://twitter.com/SachaGreif">@SachaGreif</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 40: Learning Through Projects with Sacha Greif</itunes:title>
      <itunes:author>Jane Portman, Sacha Greif</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/bf15f2f7-524b-4c3e-8838-bc5d676bc4f1/3000x3000/1478774415artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:05</itunes:duration>
      <itunes:summary>Design or development? You can say &quot;yes&quot; to both! Today we&apos;re exploring the story of Sacha Greif, the founder of Sidebar.io and the author of Discover Meteor. He successfully combines the roles of a designer and a developer, and achieves results in both fields (all while being a community star). Join us to hear about his straightforward approach to life, projects, and the learning process.</itunes:summary>
      <itunes:subtitle>Design or development? You can say &quot;yes&quot; to both! Today we&apos;re exploring the story of Sacha Greif, the founder of Sidebar.io and the author of Discover Meteor. He successfully combines the roles of a designer and a developer, and achieves results in both fields (all while being a community star). Join us to hear about his straightforward approach to life, projects, and the learning process.</itunes:subtitle>
      <itunes:keywords>meteor, it, learning, development, ui, design, career, ux</itunes:keywords>
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      <itunes:episode>42</itunes:episode>
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    <item>
      <guid isPermaLink="false">9a64a790-6681-4f5f-a9fe-32a0629d3329</guid>
      <title>Episode 39: Positioning Your Services with Philip Morgan</title>
      <description><![CDATA[<p>Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You'll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://philipmorganconsulting.com/the-positioning-manual-for-technical-firms/">The Positioning Manual for Technical Firms</a> — Philip's book</li>
<li><a href="https://philipmorganconsulting.com/positioning-accelerator-program/">Positioning Accelerator Program</a></li>
<li><a href="https://doubleyourfreelancing.com/academy/">Double Your Freelancing Academy</a> — a 7-month program where Philip is participating as an expert</li>
<li><a href="https://philipmorganconsulting.com/">Philip Morgan Consulting</a></li>
<li><a href="http://positioningcrashcourse.com">Sign up for Philip's free positioning crash course</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 3 Nov 2016 12:47:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Philip Morgan)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You'll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://philipmorganconsulting.com/the-positioning-manual-for-technical-firms/">The Positioning Manual for Technical Firms</a> — Philip's book</li>
<li><a href="https://philipmorganconsulting.com/positioning-accelerator-program/">Positioning Accelerator Program</a></li>
<li><a href="https://doubleyourfreelancing.com/academy/">Double Your Freelancing Academy</a> — a 7-month program where Philip is participating as an expert</li>
<li><a href="https://philipmorganconsulting.com/">Philip Morgan Consulting</a></li>
<li><a href="http://positioningcrashcourse.com">Sign up for Philip's free positioning crash course</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
      <enclosure length="41289953" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/16b292e2-b0ac-44a6-9628-8186e1c004d7/45f9caec_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 39: Positioning Your Services with Philip Morgan</itunes:title>
      <itunes:author>Jane Portman, Philip Morgan</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/16b292e2-b0ac-44a6-9628-8186e1c004d7/3000x3000/1478177438artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:59</itunes:duration>
      <itunes:summary>Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You&apos;ll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent.</itunes:summary>
      <itunes:subtitle>Smart, narrow positioning is the key to success for anyone who sells their services. Who is your best customer? What kind of work do you want to be famous for? The world-class positioning expert Philip Morgan gives away a ton of actionable advice on this topic. You&apos;ll learn how to stop being a generalist, quit the pricing game, and become a successful specialist by employing your best talent.</itunes:subtitle>
      <itunes:keywords>marketing, freelancing, business, coaching, consulting, positioning, niche, services, expert</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>41</itunes:episode>
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    <item>
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      <title>Episode 38: Building Creative Habits with Shawn Blanc</title>
      <description><![CDATA[<p>Your creative skills aren't worth much until you practice them regularly. But how do you find time for that? Our special guest today is Shawn Blanc — author of The Focus Course, a creative entrepreneur, and my role model from years ago. You'll learn how to set goals, avoid distractions, build personal integrity, adopt the right habits, and live a truly focused life.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://thefocuscourse.com/">The Focus Course</a>, <a href="http://shawnblanc.net/">Shawn Blanc</a>, <a href="http://thesweetsetup.com/">The Sweet Setup</a>, <a href="http://toolsandtoys.net/">Tools &amp; Toys</a> — Shawn's websites and projects</li>
<li><a href="https://bywordapp.com/">Byword</a> — great tool for writing in Markdown (read its review on <a href="http://thesweetsetup.com/apps/favorite-markdown-writing-app-mac/">Tools &amp; Toys</a>)</li>
<li><a href="https://shawnblanc.net/thedetails/">Delight is in the Details</a> — Shawn's first book (read my review <a href="http://uibreakfast.com/shawn-blanc/">here</a>)</li>
<li><a href="https://shawnblanc.net/2015/02/the-procrastinators-guide-to-progress/">The Procrastinator's Guide to Progress</a></li>
<li><a href="https://amzn.com/0761184880">The Crossroads of Should and Must</a> by Elle Luna</li>
<li><a href="https://amzn.com/081298160X">The Power of Habit</a> by Charles Duhigg</li>
<li><a href="https://amzn.com/B013UWFM52">Deep Work</a> by Cal Newport</li>
<li><a href="https://www.youtube.com/watch?v=4gTDiAZQZxA">Monument Valley Soundtrack</a> — Shawn's favorite music for doing focused work</li>
<li><a href="https://thefocuscourse.com/uibreakfast">Download your worksheet on finding creative focus</a> (and more free resources from Shawn)</li>
<li>Follow Shawn on Twitter: <a href="https://twitter.com/shawnblanc">@shawnblanc</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 27 Oct 2016 13:43:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Shawn Blanc)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Your creative skills aren't worth much until you practice them regularly. But how do you find time for that? Our special guest today is Shawn Blanc — author of The Focus Course, a creative entrepreneur, and my role model from years ago. You'll learn how to set goals, avoid distractions, build personal integrity, adopt the right habits, and live a truly focused life.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://thefocuscourse.com/">The Focus Course</a>, <a href="http://shawnblanc.net/">Shawn Blanc</a>, <a href="http://thesweetsetup.com/">The Sweet Setup</a>, <a href="http://toolsandtoys.net/">Tools &amp; Toys</a> — Shawn's websites and projects</li>
<li><a href="https://bywordapp.com/">Byword</a> — great tool for writing in Markdown (read its review on <a href="http://thesweetsetup.com/apps/favorite-markdown-writing-app-mac/">Tools &amp; Toys</a>)</li>
<li><a href="https://shawnblanc.net/thedetails/">Delight is in the Details</a> — Shawn's first book (read my review <a href="http://uibreakfast.com/shawn-blanc/">here</a>)</li>
<li><a href="https://shawnblanc.net/2015/02/the-procrastinators-guide-to-progress/">The Procrastinator's Guide to Progress</a></li>
<li><a href="https://amzn.com/0761184880">The Crossroads of Should and Must</a> by Elle Luna</li>
<li><a href="https://amzn.com/081298160X">The Power of Habit</a> by Charles Duhigg</li>
<li><a href="https://amzn.com/B013UWFM52">Deep Work</a> by Cal Newport</li>
<li><a href="https://www.youtube.com/watch?v=4gTDiAZQZxA">Monument Valley Soundtrack</a> — Shawn's favorite music for doing focused work</li>
<li><a href="https://thefocuscourse.com/uibreakfast">Download your worksheet on finding creative focus</a> (and more free resources from Shawn)</li>
<li>Follow Shawn on Twitter: <a href="https://twitter.com/shawnblanc">@shawnblanc</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
      <enclosure length="50099267" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/fd34aa3d-68f4-454e-b324-4aaa22289e82/390adf20_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 38: Building Creative Habits with Shawn Blanc</itunes:title>
      <itunes:author>Jane Portman, Shawn Blanc</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/fd34aa3d-68f4-454e-b324-4aaa22289e82/3000x3000/1477575985artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:52:10</itunes:duration>
      <itunes:summary>Your creative skills aren&apos;t worth much until you practice them regularly. But how do you find time for that? Our special guest today is Shawn Blanc — author of The Focus Course, a creative entrepreneur, and my role model from years ago. You&apos;ll learn how to set goals, avoid distractions, build personal integrity, adopt the right habits, and live a truly focused life.</itunes:summary>
      <itunes:subtitle>Your creative skills aren&apos;t worth much until you practice them regularly. But how do you find time for that? Our special guest today is Shawn Blanc — author of The Focus Course, a creative entrepreneur, and my role model from years ago. You&apos;ll learn how to set goals, avoid distractions, build personal integrity, adopt the right habits, and live a truly focused life.</itunes:subtitle>
      <itunes:keywords>habits, creative, productivity, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>40</itunes:episode>
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    <item>
      <guid isPermaLink="false">e5485270-e96d-4a0e-8053-2956b11bd740</guid>
      <title>Episode 37: Customer Support Done Right with Alex Yumashev</title>
      <description><![CDATA[<p>Customer support is the key part of user experience. But how do you handle it right? Our guest today is Alex Yumashev, the founder of JitBit Helpdesk, who has been in this industry for many years. You'll learn why customer support can't be a temporary job, how to approach it in a human way, and why even CEOs should still be doing support on a regular basis.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.jitbit.com/helpdesk/">JitBit Helpdesk</a> — Alex's main product</li>
<li><a href="https://www.helpspot.com/">HelpSpot</a> — another helpdesk product by our fellow bootstrapper Ian Landsman</li>
<li><a href="http://businessofsoftware.org/2012/10/gail-goodman-the-long-slow-saas-ramp-of-death/">The Long, Slow SaaS Ramp of Death</a> — the famous presentation by Gail Goodman (then we talk about her selling <a href="https://www.constantcontact.com/">Constant Contact</a>)</li>
<li><a href="http://davidcancel.com/">David Cancel</a>, <a href="https://en.wikipedia.org/wiki/Jeff_Bezos">Jeff Bezos</a> — advocate for senior staff members doing support</li>
<li><a href="http://www.inspectlet.com/">Inspectlet</a> — software for tracking and recording user behavior</li>
<li><a href="https://www.helpspot.com/delightenment">HelpSpot</a>, <a href="https://www.helpscout.net/blog/">HelpScout</a> — great support blogs by other companies</li>
<li>Visit <a href="https://www.jitbit.com/helpdesk/">JitBit Helpdesk</a></li>
<li>Follow Alex on Twitter: <a href="https://twitter.com/jitbit">@jitbit</a></li>
<li>Email Alex at <a href="mailto:alex@jitbit.com">alex@jitbit.com</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 20 Oct 2016 09:32:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Alex Yumashev)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Customer support is the key part of user experience. But how do you handle it right? Our guest today is Alex Yumashev, the founder of JitBit Helpdesk, who has been in this industry for many years. You'll learn why customer support can't be a temporary job, how to approach it in a human way, and why even CEOs should still be doing support on a regular basis.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.jitbit.com/helpdesk/">JitBit Helpdesk</a> — Alex's main product</li>
<li><a href="https://www.helpspot.com/">HelpSpot</a> — another helpdesk product by our fellow bootstrapper Ian Landsman</li>
<li><a href="http://businessofsoftware.org/2012/10/gail-goodman-the-long-slow-saas-ramp-of-death/">The Long, Slow SaaS Ramp of Death</a> — the famous presentation by Gail Goodman (then we talk about her selling <a href="https://www.constantcontact.com/">Constant Contact</a>)</li>
<li><a href="http://davidcancel.com/">David Cancel</a>, <a href="https://en.wikipedia.org/wiki/Jeff_Bezos">Jeff Bezos</a> — advocate for senior staff members doing support</li>
<li><a href="http://www.inspectlet.com/">Inspectlet</a> — software for tracking and recording user behavior</li>
<li><a href="https://www.helpspot.com/delightenment">HelpSpot</a>, <a href="https://www.helpscout.net/blog/">HelpScout</a> — great support blogs by other companies</li>
<li>Visit <a href="https://www.jitbit.com/helpdesk/">JitBit Helpdesk</a></li>
<li>Follow Alex on Twitter: <a href="https://twitter.com/jitbit">@jitbit</a></li>
<li>Email Alex at <a href="mailto:alex@jitbit.com">alex@jitbit.com</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
      <enclosure length="34817027" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/0ba756e7-78e6-4bfa-a258-7a25c938d928/0fc4564a_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 37: Customer Support Done Right with Alex Yumashev</itunes:title>
      <itunes:author>Jane Portman, Alex Yumashev</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/0ba756e7-78e6-4bfa-a258-7a25c938d928/3000x3000/1476956231artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:36:15</itunes:duration>
      <itunes:summary>Customer support is the key part of user experience. But how do you handle it right? Our guest today is Alex Yumashev, the founder of JitBit Helpdesk, who has been in this industry for many years. You&apos;ll learn why customer support can&apos;t be a temporary job, how to approach it in a human way, and why even CEOs should still be doing support on a regular basis.</itunes:summary>
      <itunes:subtitle>Customer support is the key part of user experience. But how do you handle it right? Our guest today is Alex Yumashev, the founder of JitBit Helpdesk, who has been in this industry for many years. You&apos;ll learn why customer support can&apos;t be a temporary job, how to approach it in a human way, and why even CEOs should still be doing support on a regular basis.</itunes:subtitle>
      <itunes:keywords>user experience, support, saas, software, help, customer support, helpdesk</itunes:keywords>
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      <title>Episode 36: Research-Driven A/B Testing with Nick Disabato</title>
      <description><![CDATA[<p>When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://draft.nu/">Draft</a> — Nick's solo design consultancy</li>
<li><a href="https://draft.nu/revise/weekly/">Revise Weekly</a> — Nick's lesson series on A/B testing</li>
<li><a href="http://uibreakfast.com/31-conversion-rate-optimization-momoko-price/">The previous episode on conversion rate optimization</a>  with Momoko Price</li>
<li><a href="http://uibreakfast.com/30-jtbd-eric-white/">The previous episode on Jobs to Be Done</a>  with Eric White</li>
<li><a href="https://vwo.com/">Visual Website Optimizer</a>, <a href="http://www.evanmiller.org/ab-testing/sample-size.html">Evan Miller’s Sample Size Calculator</a>, <a href="https://ia.net/writer">iA Writer</a>, <a href="https://ulyssesapp.com/">Ulysses</a>, <a href="https://trello.com/">Trello</a>, <a href="https://basecamp.com/">Basecamp</a> — Nick's tools</li>
<li><a href="https://draft.nu/letters/">Draft's Letters</a> — Nick's newsletter (here's <a href="https://www.getdrip.com/deliveries/qpcskdhgrwzjepuyyezz?__s=csxwarzzectvc66uin7w">a recent issue</a> about deep dish pizza in Chicago)</li>
<li><a href="http://abtestingmanual.com">The A/B Testing Manual</a> — Nick's upcoming book</li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 13 Oct 2016 15:04:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Nick Disabato)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://draft.nu/">Draft</a> — Nick's solo design consultancy</li>
<li><a href="https://draft.nu/revise/weekly/">Revise Weekly</a> — Nick's lesson series on A/B testing</li>
<li><a href="http://uibreakfast.com/31-conversion-rate-optimization-momoko-price/">The previous episode on conversion rate optimization</a>  with Momoko Price</li>
<li><a href="http://uibreakfast.com/30-jtbd-eric-white/">The previous episode on Jobs to Be Done</a>  with Eric White</li>
<li><a href="https://vwo.com/">Visual Website Optimizer</a>, <a href="http://www.evanmiller.org/ab-testing/sample-size.html">Evan Miller’s Sample Size Calculator</a>, <a href="https://ia.net/writer">iA Writer</a>, <a href="https://ulyssesapp.com/">Ulysses</a>, <a href="https://trello.com/">Trello</a>, <a href="https://basecamp.com/">Basecamp</a> — Nick's tools</li>
<li><a href="https://draft.nu/letters/">Draft's Letters</a> — Nick's newsletter (here's <a href="https://www.getdrip.com/deliveries/qpcskdhgrwzjepuyyezz?__s=csxwarzzectvc66uin7w">a recent issue</a> about deep dish pizza in Chicago)</li>
<li><a href="http://abtestingmanual.com">The A/B Testing Manual</a> — Nick's upcoming book</li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 36: Research-Driven A/B Testing with Nick Disabato</itunes:title>
      <itunes:author>Jane Portman, Nick Disabato</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/9d62b14c-f8b2-440e-9404-06676d9e16a3/3000x3000/1476371283artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:35:58</itunes:duration>
      <itunes:summary>When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy.</itunes:summary>
      <itunes:subtitle>When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy.</itunes:subtitle>
      <itunes:keywords>testing, ux, landing pages, optimization, research, web design, cro, ab testing, design</itunes:keywords>
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      <title>Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun</title>
      <description><![CDATA[<p>Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable!</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://thedesignsuperpower.com/">The Design Superpower</a> — the free email course we just launched</li>
<li><a href="http://email1k.com/">Email 1K</a>, <a href="http://www.traffic1m.com/">Web Traffic 1M</a> — free courses by Noah Kagan</li>
<li><a href="http://designforhackers.com/">Design for Hackers</a> — a free course by David Kadavy (now evolved into a whole series of products)</li>
<li>Ine De Baerdemaeker of <a href="https://postscripting.net/">PostScripting</a> — the awesome editor of our course</li>
<li><a href="http://themebro.com/">ThemeBro</a> — Heidi's project where she strategically gave away a paid book for free</li>
<li><a href="http://www.theuxnotebook.com/">The UX Notebook</a>, <a href="http://blog.invisionapp.com/">InVision</a>, <a href="https://ewebdesign.com/">eWebDesign</a>, <a href="https://muz.li/">Muzli</a>, <a href="http://sidebar.io/">Sidebar.io</a> — resources who helped to share our course</li>
<li><a href="http://www.designforfounders.com/">Design for Founders</a> — Heidi's main website</li>
<li>Follow Heidi on Twitter: <a href="https://twitter.com/design4founders">@design4founders</a></li>
<li><a href="http://thedesignsuperpower.com/">Sign up for the Design Superpower</a> and please help spread the word (it will only be up for another few weeks)</li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Thu, 6 Oct 2016 07:28:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Heidi Pun)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable!</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://thedesignsuperpower.com/">The Design Superpower</a> — the free email course we just launched</li>
<li><a href="http://email1k.com/">Email 1K</a>, <a href="http://www.traffic1m.com/">Web Traffic 1M</a> — free courses by Noah Kagan</li>
<li><a href="http://designforhackers.com/">Design for Hackers</a> — a free course by David Kadavy (now evolved into a whole series of products)</li>
<li>Ine De Baerdemaeker of <a href="https://postscripting.net/">PostScripting</a> — the awesome editor of our course</li>
<li><a href="http://themebro.com/">ThemeBro</a> — Heidi's project where she strategically gave away a paid book for free</li>
<li><a href="http://www.theuxnotebook.com/">The UX Notebook</a>, <a href="http://blog.invisionapp.com/">InVision</a>, <a href="https://ewebdesign.com/">eWebDesign</a>, <a href="https://muz.li/">Muzli</a>, <a href="http://sidebar.io/">Sidebar.io</a> — resources who helped to share our course</li>
<li><a href="http://www.designforfounders.com/">Design for Founders</a> — Heidi's main website</li>
<li>Follow Heidi on Twitter: <a href="https://twitter.com/design4founders">@design4founders</a></li>
<li><a href="http://thedesignsuperpower.com/">Sign up for the Design Superpower</a> and please help spread the word (it will only be up for another few weeks)</li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, <a href="http://uibreakfast.com/podcast-review">please leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun</itunes:title>
      <itunes:author>Jane Portman, Heidi Pun</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/52b3e82b-1c09-480f-9c31-843d8d0e3060/3000x3000/1475739059artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:48:27</itunes:duration>
      <itunes:summary>Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you&apos;re planning a product launch anytime soon, our takeaways will be super-valuable!</itunes:summary>
      <itunes:subtitle>Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you&apos;re planning a product launch anytime soon, our takeaways will be super-valuable!</itunes:subtitle>
      <itunes:keywords>marketing, ux, ui, products, email course, launch, design</itunes:keywords>
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      <title>Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott</title>
      <description><![CDATA[<p>Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the &quot;surprise&quot; learning effect, and structure various types of courses.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://amzn.com/B00BFTSYNA">Decisive</a>, <a href="https://amzn.com/B0031RS2XG">Made to Stick</a> by Chip &amp; Dan Heath</li>
<li><a href="http://www.brainrules.net/">Brain Rules</a> by John Medina</li>
<li><a href="http://staceyhowelott.com/">Stacey's website</a></li>
<li>Follow Stacey on Twitter: <a href="https://twitter.com/staceyhowelott">@staceyhowelott</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please <a href="http://uibreakfast.com/podcast-review">leave a review on iTunes.</a></p>
]]></description>
      <pubDate>Fri, 9 Sep 2016 10:42:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Stacey Howe-Lott)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the &quot;surprise&quot; learning effect, and structure various types of courses.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://amzn.com/B00BFTSYNA">Decisive</a>, <a href="https://amzn.com/B0031RS2XG">Made to Stick</a> by Chip &amp; Dan Heath</li>
<li><a href="http://www.brainrules.net/">Brain Rules</a> by John Medina</li>
<li><a href="http://staceyhowelott.com/">Stacey's website</a></li>
<li>Follow Stacey on Twitter: <a href="https://twitter.com/staceyhowelott">@staceyhowelott</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please <a href="http://uibreakfast.com/podcast-review">leave a review on iTunes.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott</itunes:title>
      <itunes:author>Jane Portman, Stacey Howe-Lott</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/5a38844e-ba55-4af5-8df4-210635bd1ebe/3000x3000/1473418003artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:46:57</itunes:duration>
      <itunes:summary>Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you&apos;ll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the &quot;surprise&quot; learning effect, and structure various types of courses.</itunes:summary>
      <itunes:subtitle>Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you&apos;ll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the &quot;surprise&quot; learning effect, and structure various types of courses.</itunes:subtitle>
      <itunes:keywords>training, education, courses, instructional design</itunes:keywords>
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      <title>Episode 33: Gathering Website Content in One Week with Kelsey Kreiling</title>
      <description><![CDATA[<p>Content collection is a big, unsexy problem of every project.  Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines!</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.presenceagency.com/">Presence Agency</a> — Kelsey's company</li>
<li><a href="http://weekofthewebsite.com/">Week of the Website</a> — their famous one-week service</li>
<li><a href="http://calendly.com/">Calendly</a>, <a href="https://www.uberconference.com/">UberConference</a> — tools for effective meetings</li>
<li>Follow Kelsey on Twitter: <a href="https://twitter.com/kelseylk">@KelseyLK</a>, <a href="https://twitter.com/presenceagency">@PresenceAgency</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Fri, 2 Sep 2016 07:48:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Kelsey Kreiling)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Content collection is a big, unsexy problem of every project.  Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines!</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.presenceagency.com/">Presence Agency</a> — Kelsey's company</li>
<li><a href="http://weekofthewebsite.com/">Week of the Website</a> — their famous one-week service</li>
<li><a href="http://calendly.com/">Calendly</a>, <a href="https://www.uberconference.com/">UberConference</a> — tools for effective meetings</li>
<li>Follow Kelsey on Twitter: <a href="https://twitter.com/kelseylk">@KelseyLK</a>, <a href="https://twitter.com/presenceagency">@PresenceAgency</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
      <enclosure length="40604138" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/2af2a338-0869-4eef-8f60-259f76759ff2/463be6ed_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 33: Gathering Website Content in One Week with Kelsey Kreiling</itunes:title>
      <itunes:author>Jane Portman, Kelsey Kreiling</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/2af2a338-0869-4eef-8f60-259f76759ff2/3000x3000/1472803262artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:16</itunes:duration>
      <itunes:summary>Content collection is a big, unsexy problem of every project.  Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey&apos;s tips will help anyone who deals with unresponsive clients and tight deadlines!</itunes:summary>
      <itunes:subtitle>Content collection is a big, unsexy problem of every project.  Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey&apos;s tips will help anyone who deals with unresponsive clients and tight deadlines!</itunes:subtitle>
      <itunes:keywords>project management, web design, research, clients, content</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>35</itunes:episode>
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      <title>Episode 32: Writing About UI/UX Professionally with Ben Gremillion</title>
      <description><![CDATA[<p>To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher.</a></p><h2>Show Notes</h2><ul><li><a href="https://evernote.com">Evernote</a>, <a href="http://www.ulyssesapp.com/">Ulisses</a> — Ben's writing tools</li><li><a href="http://gifbrewery.com/">GIF Brewery</a> — a tool for creating GIF illustrations from video files</li><li><a href="https://campnanowrimo.org/">NaNoWriMo</a> — National Novel Writing Month</li><li><a href="https://www.uxpin.com/studio/">Studio by UXPin</a> — free UX design resources for designers and product teams</li><li><a href="http://www.getgrawlix.com/">Grawlix CMS</a> — Ben's product, a tool for comic artists</li><li><a href="http://benthinkin.net/">Ben's personal website</a></li><li>Follow Ben on Twitter: <a href="https://twitter.com/ux_benjamin">@ux_benjamin</a>, <a href="https://twitter.com/benthinkin">@benthinkin</a>, <a href="https://twitter.com/grawlixcomix/">@grawlixcomix</a></li></ul><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 25 Aug 2016 11:54:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Ben Gremillion)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&refid=stpr">Stitcher.</a></p><h2>Show Notes</h2><ul><li><a href="https://evernote.com">Evernote</a>, <a href="http://www.ulyssesapp.com/">Ulisses</a> — Ben's writing tools</li><li><a href="http://gifbrewery.com/">GIF Brewery</a> — a tool for creating GIF illustrations from video files</li><li><a href="https://campnanowrimo.org/">NaNoWriMo</a> — National Novel Writing Month</li><li><a href="https://www.uxpin.com/studio/">Studio by UXPin</a> — free UX design resources for designers and product teams</li><li><a href="http://www.getgrawlix.com/">Grawlix CMS</a> — Ben's product, a tool for comic artists</li><li><a href="http://benthinkin.net/">Ben's personal website</a></li><li>Follow Ben on Twitter: <a href="https://twitter.com/ux_benjamin">@ux_benjamin</a>, <a href="https://twitter.com/benthinkin">@benthinkin</a>, <a href="https://twitter.com/grawlixcomix/">@grawlixcomix</a></li></ul><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 32: Writing About UI/UX Professionally with Ben Gremillion</itunes:title>
      <itunes:author>Jane Portman, Ben Gremillion</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/c7acf37f-38fb-42a6-81d8-eaf7a6372ce3/3000x3000/1472126326artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:57:03</itunes:duration>
      <itunes:summary>To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you&apos;ll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.</itunes:summary>
      <itunes:subtitle>To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you&apos;ll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.</itunes:subtitle>
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      <title>Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price</title>
      <description><![CDATA[<p>In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li>Momoko's company: <a href="http://kantan.io/">Kantan Designs</a></li>
<li><a href="https://copyhackers.com/">Copy Hackers</a> by Joanna Wiebe</li>
<li><a href="https://www.hotjar.com/">Hotjar</a> — tool for heatmaps</li>
<li><a href="https://buffer.com/respond/">Respond</a> — one of Momoko's clients acquired by Buffer</li>
<li><a href="http://conversionxl.com/">ConversionXL</a> by Peep Laja</li>
<li><a href="https://www.optimizesmart.com">Optimize Smart</a> by Himanshu Sharma</li>
<li><a href="http://www.kaushik.net/avinash/">Occam's Razor</a> by Avinash Kaushik</li>
<li><a href="https://www.isixsigma.com/dictionary/voice-of-the-customer-voc/">Voice Of the Customer (VOC)</a> by iSixSigma</li>
<li>Message mining: <a href="https://www.g2crowd.com/">G2 Crowd</a>, <a href="https://www.merchantmaverick.com/">Merchant Maverick</a></li>
<li><a href="https://www.rev.com/">Rev.com</a> — good transcription services</li>
<li><a href="https://www.optimizely.com/">Optimizely</a>, <a href="https://vwo.com/">Visual Website Optimizer</a> — testing tools</li>
<li><a href="http://www.evanmiller.org/ab-testing/sample-size.html">Evan Miller's Sample Size Calculator</a></li>
<li>Email Momoko: <a href="mailto:momoko@kantan.io">momoko@kantan.io</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
<h2>Don't Miss the Online Workshop</h2>
<p>In case you missed it, we're starting a two-part online workshop today! It's called <em>Fundamental UX Practices</em> (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. <a href="https://ti.to/uibreakfast/fundamental-ux-beta">Learn more and book your tickets here.</a></p>
]]></description>
      <pubDate>Wed, 17 Aug 2016 12:39:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Momoko Price)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr">Stitcher.</a></p>
<h2>Show Notes</h2>
<ul>
<li>Momoko's company: <a href="http://kantan.io/">Kantan Designs</a></li>
<li><a href="https://copyhackers.com/">Copy Hackers</a> by Joanna Wiebe</li>
<li><a href="https://www.hotjar.com/">Hotjar</a> — tool for heatmaps</li>
<li><a href="https://buffer.com/respond/">Respond</a> — one of Momoko's clients acquired by Buffer</li>
<li><a href="http://conversionxl.com/">ConversionXL</a> by Peep Laja</li>
<li><a href="https://www.optimizesmart.com">Optimize Smart</a> by Himanshu Sharma</li>
<li><a href="http://www.kaushik.net/avinash/">Occam's Razor</a> by Avinash Kaushik</li>
<li><a href="https://www.isixsigma.com/dictionary/voice-of-the-customer-voc/">Voice Of the Customer (VOC)</a> by iSixSigma</li>
<li>Message mining: <a href="https://www.g2crowd.com/">G2 Crowd</a>, <a href="https://www.merchantmaverick.com/">Merchant Maverick</a></li>
<li><a href="https://www.rev.com/">Rev.com</a> — good transcription services</li>
<li><a href="https://www.optimizely.com/">Optimizely</a>, <a href="https://vwo.com/">Visual Website Optimizer</a> — testing tools</li>
<li><a href="http://www.evanmiller.org/ab-testing/sample-size.html">Evan Miller's Sample Size Calculator</a></li>
<li>Email Momoko: <a href="mailto:momoko@kantan.io">momoko@kantan.io</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
<h2>Don't Miss the Online Workshop</h2>
<p>In case you missed it, we're starting a two-part online workshop today! It's called <em>Fundamental UX Practices</em> (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. <a href="https://ti.to/uibreakfast/fundamental-ux-beta">Learn more and book your tickets here.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price</itunes:title>
      <itunes:author>Jane Portman, Momoko Price</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/e706b06d-37dc-41a7-bb19-45fa8dc62fef/3000x3000/1471437770artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:59:58</itunes:duration>
      <itunes:summary>In this episode we&apos;re diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You&apos;ll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.</itunes:summary>
      <itunes:subtitle>In this episode we&apos;re diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You&apos;ll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.</itunes:subtitle>
      <itunes:keywords>marketing, web design, research, conversion rate optimization</itunes:keywords>
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      <title>Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White</title>
      <description><![CDATA[<p>Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, or <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">follow us on iTunes.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.intercom.io/books/jobs-to-be-done">Intercom on Jobs-To-Be-Done</a> (book)</li>
<li><a href="https://twitter.com/bmoesta">Bob Moesta</a> — original architect of JTBD framework</li>
<li><a href="http://jobstobedone.org/radio/ash-maurya/">Ash Maurya on Jobs-to-be-Done and Running Lean </a></li>
<li><a href="http://www.thinkmotile.com/jtbd#history">Getting Started with JTBD</a> — Eric's learning guide with links and resources</li>
<li><a href="http://www.thinkmotile.com">Eric's website</a></li>
<li>Follow Eric on Twitter: <a href="https://twitter.com/ericmwhite">@ericmwhite</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Thu, 11 Aug 2016 08:52:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Eric White)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, or <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">follow us on iTunes.</a></p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.intercom.io/books/jobs-to-be-done">Intercom on Jobs-To-Be-Done</a> (book)</li>
<li><a href="https://twitter.com/bmoesta">Bob Moesta</a> — original architect of JTBD framework</li>
<li><a href="http://jobstobedone.org/radio/ash-maurya/">Ash Maurya on Jobs-to-be-Done and Running Lean </a></li>
<li><a href="http://www.thinkmotile.com/jtbd#history">Getting Started with JTBD</a> — Eric's learning guide with links and resources</li>
<li><a href="http://www.thinkmotile.com">Eric's website</a></li>
<li>Follow Eric on Twitter: <a href="https://twitter.com/ericmwhite">@ericmwhite</a></li>
</ul>
<h2>Leave a Review</h2>
<p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White</itunes:title>
      <itunes:author>Jane Portman, Eric White</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/1394eb96-088a-422a-a5ca-b78cbc82db33/3000x3000/1470906301artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:55:49</itunes:duration>
      <itunes:summary>Discovering customer motivation is the core part of UX research! Today you&apos;ll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You&apos;ll discover the JTBD principles, and learn how to run an effective customer interview.</itunes:summary>
      <itunes:subtitle>Discovering customer motivation is the core part of UX research! Today you&apos;ll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You&apos;ll discover the JTBD principles, and learn how to run an effective customer interview.</itunes:subtitle>
      <itunes:keywords>customer motivation, jtbd, ux, research</itunes:keywords>
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      <title>Episode 29: Solving UX Problems Through Games &amp; Workshops with Andy Parker</title>
      <description><![CDATA[<p>In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, or <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">follow us on iTunes.</a></p><h2>Show Notes</h2><ul><li><a href="http://www.thehappystartupschool.com/">Happy Startup School</a></li><li><a href="http://uibreakfast.com/08-writing-perfect-email/">Episode 8: Writing the Perfect Email</a></li><li><a href="http://brightondigitalfestival.co.uk/">Brighton Digital Festival</a></li><li><a href="http://nathanbarry.com/authority/"><i>Authority</i></a> by Nathan Barry</li><li><a href="http://byandyparker.com/">Andy's personal website</a></li><li><a href="http://werafk.com/">We Are AFK</a> — Andy's consulting company</li><li>Follow Andy on Twitter: <a href="https://twitter.com/theavangelist">@theavangelist</a></li></ul><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></description>
      <pubDate>Mon, 1 Aug 2016 10:33:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Andy Parker)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.</p><p><i>Podcast feed:</i> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, or <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2">follow us on iTunes.</a></p><h2>Show Notes</h2><ul><li><a href="http://www.thehappystartupschool.com/">Happy Startup School</a></li><li><a href="http://uibreakfast.com/08-writing-perfect-email/">Episode 8: Writing the Perfect Email</a></li><li><a href="http://brightondigitalfestival.co.uk/">Brighton Digital Festival</a></li><li><a href="http://nathanbarry.com/authority/"><i>Authority</i></a> by Nathan Barry</li><li><a href="http://byandyparker.com/">Andy's personal website</a></li><li><a href="http://werafk.com/">We Are AFK</a> — Andy's consulting company</li><li>Follow Andy on Twitter: <a href="https://twitter.com/theavangelist">@theavangelist</a></li></ul><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review">Here's how.</a></p>
]]></content:encoded>
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      <itunes:title>Episode 29: Solving UX Problems Through Games &amp; Workshops with Andy Parker</itunes:title>
      <itunes:author>Jane Portman, Andy Parker</itunes:author>
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      <itunes:duration>01:04:28</itunes:duration>
      <itunes:summary>In this episode we&apos;re exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You&apos;ll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.</itunes:summary>
      <itunes:subtitle>In this episode we&apos;re exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You&apos;ll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.</itunes:subtitle>
      <itunes:keywords>exercises, research, enterprise, ui, workshops, design, ux</itunes:keywords>
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      <title>Episode 28: Psychological Principles of Persuasive Design with Victor Yocco</title>
      <description><![CDATA[<p>How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker &amp; author of the upcoming book <em>Design for the Mind.</em> He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.manning.com/books/design-for-the-mind"><em>Design for the Mind: Seven Psychological Principles of Persuasive Design</em></a> — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy</li>
<li><a href="http://captology.stanford.edu/">Stanford Persuasive Tech Lab</a></li>
<li><a href="http://www.behaviormodel.org/">The Fogg's Behavior Model</a></li>
<li><a href="https://www.influenceatwork.com/">Influence at Work</a> — website of Dr. Robert Cialdini</li>
<li><a href="https://en.wikipedia.org/wiki/Social_identity_theory">Social identity theory</a> (via Wikipedia)</li>
<li><a href="https://amzn.com/B00COQFUNU"><em>The Brain Audit: Why Customers Buy (And Why They Don't)</em></a> — book by Sean D'Souza</li>
<li><a href="http://www.victoryocco.com/">Yocco UX</a> — Victor's website</li>
<li>Send an email to Victor: <a href="mailto:victoryocco@gmail.com">victoryocco@gmail.com</a></li>
<li>Follow Victor on Twitter: <a href="https://twitter.com/VictorYocco">@VictorYocco</a></li>
</ul>
]]></description>
      <pubDate>Mon, 25 Jul 2016 14:26:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Victor Yocco)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker &amp; author of the upcoming book <em>Design for the Mind.</em> He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.manning.com/books/design-for-the-mind"><em>Design for the Mind: Seven Psychological Principles of Persuasive Design</em></a> — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy</li>
<li><a href="http://captology.stanford.edu/">Stanford Persuasive Tech Lab</a></li>
<li><a href="http://www.behaviormodel.org/">The Fogg's Behavior Model</a></li>
<li><a href="https://www.influenceatwork.com/">Influence at Work</a> — website of Dr. Robert Cialdini</li>
<li><a href="https://en.wikipedia.org/wiki/Social_identity_theory">Social identity theory</a> (via Wikipedia)</li>
<li><a href="https://amzn.com/B00COQFUNU"><em>The Brain Audit: Why Customers Buy (And Why They Don't)</em></a> — book by Sean D'Souza</li>
<li><a href="http://www.victoryocco.com/">Yocco UX</a> — Victor's website</li>
<li>Send an email to Victor: <a href="mailto:victoryocco@gmail.com">victoryocco@gmail.com</a></li>
<li>Follow Victor on Twitter: <a href="https://twitter.com/VictorYocco">@VictorYocco</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 28: Psychological Principles of Persuasive Design with Victor Yocco</itunes:title>
      <itunes:author>Jane Portman, Victor Yocco</itunes:author>
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      <itunes:duration>00:49:36</itunes:duration>
      <itunes:summary>How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker &amp; author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.</itunes:summary>
      <itunes:subtitle>How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker &amp; author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.</itunes:subtitle>
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      <title>Episode 27: Helping Startups Gain Traction with Jay Acunzo</title>
      <description><![CDATA[<p>What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting).</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://nextviewventures.com/">NextView Ventures</a> — seed stage VC company we're talking about</li>
<li><a href="http://nextviewventures.com/platform/">The NextView Platform</a> — their community &amp; content platform for startups, developed by Jay</li>
<li><a href="http://unthinkable.fm/">Unthinkable.fm</a> — Jay's show for craft-driven creators</li>
<li><a href="https://medium.com/@jayacunzo/podcasting-for-the-creative-minded-how-to-avoid-yet-another-talking-head-show-b76c4b4c19b5#.qrhsv8em2">Podcasting for the Creative-Minded: How to Avoid Yet Another Talking Head Show</a> — Jay's post on narrative podcast production</li>
<li>Follow Jay on Twitter: <a href="https://twitter.com/jayacunzo">@jayacunzo</a></li>
</ul>
]]></description>
      <pubDate>Wed, 13 Jul 2016 08:52:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Jay Acunzo)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting).</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://nextviewventures.com/">NextView Ventures</a> — seed stage VC company we're talking about</li>
<li><a href="http://nextviewventures.com/platform/">The NextView Platform</a> — their community &amp; content platform for startups, developed by Jay</li>
<li><a href="http://unthinkable.fm/">Unthinkable.fm</a> — Jay's show for craft-driven creators</li>
<li><a href="https://medium.com/@jayacunzo/podcasting-for-the-creative-minded-how-to-avoid-yet-another-talking-head-show-b76c4b4c19b5#.qrhsv8em2">Podcasting for the Creative-Minded: How to Avoid Yet Another Talking Head Show</a> — Jay's post on narrative podcast production</li>
<li>Follow Jay on Twitter: <a href="https://twitter.com/jayacunzo">@jayacunzo</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 27: Helping Startups Gain Traction with Jay Acunzo</itunes:title>
      <itunes:author>Jane Portman, Jay Acunzo</itunes:author>
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      <itunes:duration>00:43:21</itunes:duration>
      <itunes:summary>What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He&apos;s been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay&apos;s show for craft-driven creators (which represents a new format of podcasting).</itunes:summary>
      <itunes:subtitle>What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He&apos;s been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay&apos;s show for craft-driven creators (which represents a new format of podcasting).</itunes:subtitle>
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      <title>Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler</title>
      <description><![CDATA[<p>Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more!</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://frontify.com/">Frontify</a> — Roger's SaaS product we're talking about</li>
<li><a href="https://www.productboard.com/">ProductBoard</a> — tool they use for product management</li>
<li><a href="http://intercom.io/">Intercom</a> — tool they use for getting feedback from users</li>
<li>Follow Roger on Twitter: <a href="https://twitter.com/rogerdudler">@rogerdudler</a></li>
</ul>
]]></description>
      <pubDate>Thu, 7 Jul 2016 10:54:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Roger Dudler)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more!</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://frontify.com/">Frontify</a> — Roger's SaaS product we're talking about</li>
<li><a href="https://www.productboard.com/">ProductBoard</a> — tool they use for product management</li>
<li><a href="http://intercom.io/">Intercom</a> — tool they use for getting feedback from users</li>
<li>Follow Roger on Twitter: <a href="https://twitter.com/rogerdudler">@rogerdudler</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler</itunes:title>
      <itunes:author>Jane Portman, Roger Dudler</itunes:author>
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      <itunes:subtitle>Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You&apos;ll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more!</itunes:subtitle>
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      <title>Episode 25: Building Effective Course Software</title>
      <description><![CDATA[<p>This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software).</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://doki.io/"><em>Doki</em></a> — Marie's SaaS product for delivering online courses</li>
<li><a href="https://teachable.com/"><em>Teachable</em></a> — another popular course platform we're talking about</li>
<li>Follow Marie on Twitter: <a href="https://twitter.com/mariepoulin">@mariepoulin</a></li>
</ul>
]]></description>
      <pubDate>Thu, 30 Jun 2016 08:59:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Marie Poulin)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software).</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://doki.io/"><em>Doki</em></a> — Marie's SaaS product for delivering online courses</li>
<li><a href="https://teachable.com/"><em>Teachable</em></a> — another popular course platform we're talking about</li>
<li>Follow Marie on Twitter: <a href="https://twitter.com/mariepoulin">@mariepoulin</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 25: Building Effective Course Software</itunes:title>
      <itunes:author>Jane Portman, Marie Poulin</itunes:author>
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      <itunes:subtitle>This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You&apos;ll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software).</itunes:subtitle>
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      <title>Episode 24: Getting Started with Digital Strategy</title>
      <description><![CDATA[<p>Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://amzn.com/B009OUTX0A"><em>The Strategic Web Designer: How to Confidently Navigate the Web Design Process</em></a> by Christopher Butler</li>
<li><a href="https://amzn.com/B005I5EKBM"><em>The Strategic Designer: Tools &amp; Techniques for Managing the Design Process</em></a> by David Holston</li>
<li><a href="http://digitalstrategyschool.com/">Digital Strategy School</a> — Marie's online school for designers</li>
<li><a href="http://digitalstrategyschool.com/uibreakfast">Special discount for our listeners</a></li>
<li>Follow Marie on Twitter: <a href="https://twitter.com/mariepoulin">@mariepoulin</a></li>
</ul>
]]></description>
      <pubDate>Mon, 27 Jun 2016 13:53:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Marie Poulin)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work.</p>
<p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://amzn.com/B009OUTX0A"><em>The Strategic Web Designer: How to Confidently Navigate the Web Design Process</em></a> by Christopher Butler</li>
<li><a href="https://amzn.com/B005I5EKBM"><em>The Strategic Designer: Tools &amp; Techniques for Managing the Design Process</em></a> by David Holston</li>
<li><a href="http://digitalstrategyschool.com/">Digital Strategy School</a> — Marie's online school for designers</li>
<li><a href="http://digitalstrategyschool.com/uibreakfast">Special discount for our listeners</a></li>
<li>Follow Marie on Twitter: <a href="https://twitter.com/mariepoulin">@mariepoulin</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 24: Getting Started with Digital Strategy</itunes:title>
      <itunes:author>Jane Portman, Marie Poulin</itunes:author>
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      <itunes:subtitle>Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work.</itunes:subtitle>
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      <title>Episode 23: Building an Online School from Scratch</title>
      <description><![CDATA[<p>In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://digitalstrategyschool.com/">Digital Strategy School</a> — Marie's online school for designers</li>
<li><a href="http://digitalstrategyschool.com/uibreakfast">Special discount for our listeners</a></li>
<li>Follow Marie on Twitter: <a href="https://twitter.com/mariepoulin">@mariepoulin</a></li>
</ul>
]]></description>
      <pubDate>Thu, 16 Jun 2016 09:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Marie Poulin)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://digitalstrategyschool.com/">Digital Strategy School</a> — Marie's online school for designers</li>
<li><a href="http://digitalstrategyschool.com/uibreakfast">Special discount for our listeners</a></li>
<li>Follow Marie on Twitter: <a href="https://twitter.com/mariepoulin">@mariepoulin</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 23: Building an Online School from Scratch</itunes:title>
      <itunes:author>Jane Portman, Marie Poulin</itunes:author>
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      <itunes:duration>00:46:31</itunes:duration>
      <itunes:summary>In this episode we follow Marie Poulin&apos;s story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs.</itunes:summary>
      <itunes:subtitle>In this episode we follow Marie Poulin&apos;s story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs.</itunes:subtitle>
      <itunes:keywords>courses, training, education, digital strategy, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>25</itunes:episode>
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    <item>
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      <title>Episode 22: Introducing Marie Poulin, Digital Strategist &amp; Entrepreneur</title>
      <description><![CDATA[<p>Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://digitalstrategyschool.com/">Digital Strategy School</a> — Marie's famous training program for designers</li>
<li><a href="http://weareokidoki.com/">Oki Doki Digital</a> — the business where Marie and <a href="https://twitter.com/typeoneerror">Ben</a> help entrepreneurs create successful online programs</li>
<li><a href="https://doki.io/">Doki</a> — Marie's SaaS for digital courses and mentorship programs</li>
<li>Follow Marie on Twitter: <a href="https://twitter.com/mariepoulin">@mariepoulin</a></li>
</ul>
]]></description>
      <pubDate>Wed, 8 Jun 2016 13:48:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Marie Poulin)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://digitalstrategyschool.com/">Digital Strategy School</a> — Marie's famous training program for designers</li>
<li><a href="http://weareokidoki.com/">Oki Doki Digital</a> — the business where Marie and <a href="https://twitter.com/typeoneerror">Ben</a> help entrepreneurs create successful online programs</li>
<li><a href="https://doki.io/">Doki</a> — Marie's SaaS for digital courses and mentorship programs</li>
<li>Follow Marie on Twitter: <a href="https://twitter.com/mariepoulin">@mariepoulin</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 22: Introducing Marie Poulin, Digital Strategist &amp; Entrepreneur</itunes:title>
      <itunes:author>Jane Portman, Marie Poulin</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/56ed05cd-9ae6-4df8-94c6-22b626ee8f6c/3000x3000/1465393908artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:47</itunes:duration>
      <itunes:summary>Let&apos;s welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we&apos;ll hear Marie&apos;s success story as a designer and product creator, and figure out how she manages so many products at once.</itunes:summary>
      <itunes:subtitle>Let&apos;s welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we&apos;ll hear Marie&apos;s success story as a designer and product creator, and figure out how she manages so many products at once.</itunes:subtitle>
      <itunes:keywords>digital strategy, saas, business, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>24</itunes:episode>
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    <item>
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      <title>Episode 21: Becoming a UX Leader with Danny Setiawan</title>
      <description><![CDATA[<p>Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://dsetia.com/">Danny's website</a></li>
<li><a href="http://dsetia.com/agile-relative-roi-calculator.html">Relative ROI Calculator</a> — the tool Danny created to help product owners prioritize their product backlog</li>
<li><a href="https://www.quora.com/profile/Danny-Setiawan">Follow Danny on Quora</a> — that's how we met</li>
<li><a href="https://www.linkedin.com/in/dnystwn">Follow Danny on LinkedIn</a></li>
<li><a href="https://twitter.com/dsetia_1">Follow Danny on Twitter</a></li>
</ul>
]]></description>
      <pubDate>Fri, 3 Jun 2016 18:02:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Danny Setiawan)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://dsetia.com/">Danny's website</a></li>
<li><a href="http://dsetia.com/agile-relative-roi-calculator.html">Relative ROI Calculator</a> — the tool Danny created to help product owners prioritize their product backlog</li>
<li><a href="https://www.quora.com/profile/Danny-Setiawan">Follow Danny on Quora</a> — that's how we met</li>
<li><a href="https://www.linkedin.com/in/dnystwn">Follow Danny on LinkedIn</a></li>
<li><a href="https://twitter.com/dsetia_1">Follow Danny on Twitter</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 21: Becoming a UX Leader with Danny Setiawan</itunes:title>
      <itunes:author>Jane Portman, Danny Setiawan</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/cc1242a7-25e8-49ff-8321-5048d85c05bc/3000x3000/1464977185artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:41</itunes:duration>
      <itunes:summary>Today&apos;s special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you&apos;ll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages.</itunes:summary>
      <itunes:subtitle>Today&apos;s special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you&apos;ll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages.</itunes:subtitle>
      <itunes:keywords>leadership, ui, ux, startups, corporate culture, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>23</itunes:episode>
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      <title>Episode 20: Mastering Creative Direction with Liam Sarsfield</title>
      <description><![CDATA[<p>Finally we get to talk about &quot;real&quot; design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term &quot;creative direction&quot; and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://metalab.co/">MetaLab</a> — Liam's previous company</li>
<li><a href="https://www.pixelunion.net/">Pixel Union</a> — Liam's theme division of MetaLab</li>
<li><a href="http://literistic.com/">Literistic</a> — Liam's side project for writers</li>
<li><a href="https://www.google.com/design/spec/material-design/introduction.html">Google Material Design Guidelines</a></li>
<li><a href="http://metalab.co/">MetaLab</a>, <a href="https://thoughtbot.com/">thoughtbot</a>, <a href="http://www.instrument.com/">Instrument</a>, <a href="http://weare.tm/">TM</a>, <a href="https://3dro.ps/">3drops</a> — awesome companies to draw inspiration from</li>
<li><a href="http://liamsarsfield.com/">Liam's website</a></li>
<li><a href="http://fluorescent.co/">Fluorescent</a> — Liam's agency</li>
<li>Follow Liam Sarsfield on Twitter: <a href="https://twitter.com/liamsarsfield">@liamsarsfield</a></li>
</ul>
]]></description>
      <pubDate>Wed, 25 May 2016 12:40:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Liam Sarsfield)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Finally we get to talk about &quot;real&quot; design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term &quot;creative direction&quot; and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://metalab.co/">MetaLab</a> — Liam's previous company</li>
<li><a href="https://www.pixelunion.net/">Pixel Union</a> — Liam's theme division of MetaLab</li>
<li><a href="http://literistic.com/">Literistic</a> — Liam's side project for writers</li>
<li><a href="https://www.google.com/design/spec/material-design/introduction.html">Google Material Design Guidelines</a></li>
<li><a href="http://metalab.co/">MetaLab</a>, <a href="https://thoughtbot.com/">thoughtbot</a>, <a href="http://www.instrument.com/">Instrument</a>, <a href="http://weare.tm/">TM</a>, <a href="https://3dro.ps/">3drops</a> — awesome companies to draw inspiration from</li>
<li><a href="http://liamsarsfield.com/">Liam's website</a></li>
<li><a href="http://fluorescent.co/">Fluorescent</a> — Liam's agency</li>
<li>Follow Liam Sarsfield on Twitter: <a href="https://twitter.com/liamsarsfield">@liamsarsfield</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 20: Mastering Creative Direction with Liam Sarsfield</itunes:title>
      <itunes:author>Jane Portman, Liam Sarsfield</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/7e5bd046-8a05-41f9-bbdd-a4ad59c49740/3000x3000/1464180416artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:48:11</itunes:duration>
      <itunes:summary>Finally we get to talk about &quot;real&quot; design subjects! Today&apos;s guest is Liam Sarsfield, a seasoned creative director. We define the term &quot;creative direction&quot; and break down the process into edible steps. You&apos;ll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.</itunes:summary>
      <itunes:subtitle>Finally we get to talk about &quot;real&quot; design subjects! Today&apos;s guest is Liam Sarsfield, a seasoned creative director. We define the term &quot;creative direction&quot; and break down the process into edible steps. You&apos;ll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.</itunes:subtitle>
      <itunes:keywords>business, creative direction, design</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>22</itunes:episode>
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    <item>
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      <title>Episode 19: Creating a Powerful Brand with Laura Roeder</title>
      <description><![CDATA[<p>How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://meetedgar.com/">Meet Edgar</a> — Laura's SaaS product for social media automation</li>
<li><a href="http://www.tomvanburen.com/">Tom VanBuren</a> — the writer who created Edgar's awesome language</li>
<li><a href="https://meetedgar.com/podcast/">Special page with a free webinar from Laura for our listeners</a></li>
<li>Follow Laura Roeder on Twitter: <a href="https://twitter.com/lkr">@lkr</a></li>
</ul>
]]></description>
      <pubDate>Wed, 18 May 2016 13:35:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Laura Roeder)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://meetedgar.com/">Meet Edgar</a> — Laura's SaaS product for social media automation</li>
<li><a href="http://www.tomvanburen.com/">Tom VanBuren</a> — the writer who created Edgar's awesome language</li>
<li><a href="https://meetedgar.com/podcast/">Special page with a free webinar from Laura for our listeners</a></li>
<li>Follow Laura Roeder on Twitter: <a href="https://twitter.com/lkr">@lkr</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 19: Creating a Powerful Brand with Laura Roeder</itunes:title>
      <itunes:author>Jane Portman, Laura Roeder</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/a1070ade-bc62-4813-a3c4-7f972c3a36a6/3000x3000/1463578659artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:37:55</itunes:duration>
      <itunes:summary>How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).</itunes:summary>
      <itunes:subtitle>How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).</itunes:subtitle>
      <itunes:keywords>marketing, saas, products, branding, business</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>21</itunes:episode>
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      <title>Episode 18: Staying in Flow with Anders Thue Pedersen</title>
      <description><![CDATA[<p>It's so tough to &quot;get into the flow&quot; these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://timeblock.com/"><em>TimeBlock</em></a> — the productivity method (and related SaaS) developed by Anders</li>
<li><a href="http://www.startupsfortherestofus.com/episodes/episode-204-9-tactics-for-aggressive-time-management"><em>Episode 204 | 9 Tactics for Aggressive Time Management</em></a> (Startups for the Rest of Us)</li>
<li><a href="http://www.amazon.com/Deep-Work-Focused-Success-Distracted-ebook/dp/B013UWFM52/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=&amp;sr="><em>Deep Work</em></a> — a great book by Cal Newport</li>
<li><a href="http://www.youneedabudget.com/"><em>You Need a Budget</em></a> — SaaS by Jesse Mecham that works &quot;method first&quot;</li>
<li><a href="https://twitter.com/andersthue">Follow Anders Thue Pedersen on Twitter</a></li>
<li>Drop Anders a line at <a href="mailto:anders@timeblock.com">anders@timeblock.com</a></li>
</ul>
]]></description>
      <pubDate>Thu, 5 May 2016 10:31:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Anders Thue Pedersen)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>It's so tough to &quot;get into the flow&quot; these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://timeblock.com/"><em>TimeBlock</em></a> — the productivity method (and related SaaS) developed by Anders</li>
<li><a href="http://www.startupsfortherestofus.com/episodes/episode-204-9-tactics-for-aggressive-time-management"><em>Episode 204 | 9 Tactics for Aggressive Time Management</em></a> (Startups for the Rest of Us)</li>
<li><a href="http://www.amazon.com/Deep-Work-Focused-Success-Distracted-ebook/dp/B013UWFM52/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=&amp;sr="><em>Deep Work</em></a> — a great book by Cal Newport</li>
<li><a href="http://www.youneedabudget.com/"><em>You Need a Budget</em></a> — SaaS by Jesse Mecham that works &quot;method first&quot;</li>
<li><a href="https://twitter.com/andersthue">Follow Anders Thue Pedersen on Twitter</a></li>
<li>Drop Anders a line at <a href="mailto:anders@timeblock.com">anders@timeblock.com</a></li>
</ul>
]]></content:encoded>
      <enclosure length="40350276" type="audio/mpeg" url="https://cdn.simplecast.com/audio/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/e1ccacd3-10f1-4ddb-8245-772b227e3f3d/0585a918_tc.mp3?aid=rss_feed&amp;feed=4MvgQ73R"/>
      <itunes:title>Episode 18: Staying in Flow with Anders Thue Pedersen</itunes:title>
      <itunes:author>Jane Portman, Anders Thue Pedersen</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/e1ccacd3-10f1-4ddb-8245-772b227e3f3d/3000x3000/1462444658artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:01</itunes:duration>
      <itunes:summary>It&apos;s so tough to &quot;get into the flow&quot; these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams.</itunes:summary>
      <itunes:subtitle>It&apos;s so tough to &quot;get into the flow&quot; these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams.</itunes:subtitle>
      <itunes:keywords>productivity, business, method</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>20</itunes:episode>
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      <title>Episode 17: Marketing Challenges</title>
      <description><![CDATA[<p>Today we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever &quot;sell itself.&quot; This episode is a huge reminder that everything requires marketing!</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.invisionapp.com/ecourses/fundamental-ui-design"><em>Fundamental UI Design</em></a> — Jane's free course with InVision</li>
<li><a href="https://justinjackson.ca/">Justin Jackson</a> — the most awesome product guy we all admire</li>
<li><a href="https://www.designernews.co/">Designer News</a></li>
<li><a href="https://inbound.org/">Inbound.org</a></li>
<li><a href="http://reddit.com/">Reddit</a></li>
<li><a href="https://www.producthunt.com/">Product Hunt</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-1-freelancer-bootstrapped-product-wrob-walling">Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-17-startup-realities-wamy-hoy">Episode 17: Startup Realities w/Amy Hoy</a></li>
<li><a href="https://twitter.com/chris_hawk">Follow Christopher Hawkins on Twitter</a></li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)</li>
</ul>
]]></description>
      <pubDate>Mon, 25 Apr 2016 08:20:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Christopher Hawkins)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever &quot;sell itself.&quot; This episode is a huge reminder that everything requires marketing!</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.invisionapp.com/ecourses/fundamental-ui-design"><em>Fundamental UI Design</em></a> — Jane's free course with InVision</li>
<li><a href="https://justinjackson.ca/">Justin Jackson</a> — the most awesome product guy we all admire</li>
<li><a href="https://www.designernews.co/">Designer News</a></li>
<li><a href="https://inbound.org/">Inbound.org</a></li>
<li><a href="http://reddit.com/">Reddit</a></li>
<li><a href="https://www.producthunt.com/">Product Hunt</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-1-freelancer-bootstrapped-product-wrob-walling">Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-17-startup-realities-wamy-hoy">Episode 17: Startup Realities w/Amy Hoy</a></li>
<li><a href="https://twitter.com/chris_hawk">Follow Christopher Hawkins on Twitter</a></li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)</li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 17: Marketing Challenges</itunes:title>
      <itunes:author>Jane Portman, Christopher Hawkins</itunes:author>
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      <itunes:duration>00:42:54</itunes:duration>
      <itunes:summary>Today we&apos;re wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You&apos;ll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever &quot;sell itself.&quot; This episode is a huge reminder that everything requires marketing!</itunes:summary>
      <itunes:subtitle>Today we&apos;re wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You&apos;ll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever &quot;sell itself.&quot; This episode is a huge reminder that everything requires marketing!</itunes:subtitle>
      <itunes:keywords>marketing, podcasting, business</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <title>Episode 16: Lessons from Guests</title>
      <description><![CDATA[<p>Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.chasingproduct.com/episodes/episode-26-long-term-product-success-fttom-rossi">Episode 26: Long-Term Product Success ft/Tom Rossi</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-27-founder-success-habits-wdan-martell">Episode 27: Founder Success Habits w/Dan Martell</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-28-teach-everything-you-know-wnathan-barry">Episode 28: Teach Everything You Know w/Nathan Barry</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-1-freelancer-bootstrapped-product-wrob-walling">Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling</a></li>
<li><a href="https://fizzle.co/sparkline/third-tier-theory-networking">Build A Better Network: The Third Tier Theory</a> by Chase Reeves</li>
<li><a href="http://www.chasingproduct.com/episodes/episode-25-build-something-small-build-something-now-wjustin-jackson">Episode 25: Build Something Small, Build Something Now w/Justin Jackson</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-17-startup-realities-wamy-hoy">Episode 17: Startup Realities w/Amy Hoy</a></li>
<li><a href="https://vimeo.com/48962410">“If You Don’t Like Drunk Frat Boys, Don’t Open an Irish Pub…”</a> (Amy Hoy's talk at MicroConf 2012)</li>
<li><a href="https://twitter.com/chris_hawk">Follow Christopher Hawkins on Twitter</a></li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)</li>
</ul>
]]></description>
      <pubDate>Thu, 21 Apr 2016 07:12:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Christopher Hawkins)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.chasingproduct.com/episodes/episode-26-long-term-product-success-fttom-rossi">Episode 26: Long-Term Product Success ft/Tom Rossi</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-27-founder-success-habits-wdan-martell">Episode 27: Founder Success Habits w/Dan Martell</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-28-teach-everything-you-know-wnathan-barry">Episode 28: Teach Everything You Know w/Nathan Barry</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-1-freelancer-bootstrapped-product-wrob-walling">Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling</a></li>
<li><a href="https://fizzle.co/sparkline/third-tier-theory-networking">Build A Better Network: The Third Tier Theory</a> by Chase Reeves</li>
<li><a href="http://www.chasingproduct.com/episodes/episode-25-build-something-small-build-something-now-wjustin-jackson">Episode 25: Build Something Small, Build Something Now w/Justin Jackson</a></li>
<li><a href="http://www.chasingproduct.com/episodes/episode-17-startup-realities-wamy-hoy">Episode 17: Startup Realities w/Amy Hoy</a></li>
<li><a href="https://vimeo.com/48962410">“If You Don’t Like Drunk Frat Boys, Don’t Open an Irish Pub…”</a> (Amy Hoy's talk at MicroConf 2012)</li>
<li><a href="https://twitter.com/chris_hawk">Follow Christopher Hawkins on Twitter</a></li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)</li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 16: Lessons from Guests</itunes:title>
      <itunes:author>Jane Portman, Christopher Hawkins</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/a853c729-125a-474a-a992-0eddd5a5b6b6/3000x3000/1461224101artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:34</itunes:duration>
      <itunes:summary>Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You&apos;ll find links to all original episodes below.</itunes:summary>
      <itunes:subtitle>Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You&apos;ll find links to all original episodes below.</itunes:subtitle>
      <itunes:keywords>marketing, startups, podcasting, products, saas, business</itunes:keywords>
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      <itunes:episode>18</itunes:episode>
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      <title>Episode 15: Podcasting Workflow</title>
      <description><![CDATA[<p>In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from &quot;I have to do this&quot; to &quot;I have permission to do awesome things.&quot;</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://calendly.com/"><em>Calendly</em></a> — my favorite scheduling software (even though Christopher prefers doing it manually to establish a personal connection with a new guest)</li>
<li><a href="https://twitter.com/chris_hawk">Follow Christopher Hawkins on Twitter</a></li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)</li>
</ul>
]]></description>
      <pubDate>Wed, 13 Apr 2016 14:41:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Christopher Hawkins)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from &quot;I have to do this&quot; to &quot;I have permission to do awesome things.&quot;</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://calendly.com/"><em>Calendly</em></a> — my favorite scheduling software (even though Christopher prefers doing it manually to establish a personal connection with a new guest)</li>
<li><a href="https://twitter.com/chris_hawk">Follow Christopher Hawkins on Twitter</a></li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)</li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 15: Podcasting Workflow</itunes:title>
      <itunes:author>Jane Portman, Christopher Hawkins</itunes:author>
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      <itunes:duration>00:28:16</itunes:duration>
      <itunes:summary>In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from &quot;I have to do this&quot; to &quot;I have permission to do awesome things.&quot;</itunes:summary>
      <itunes:subtitle>In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from &quot;I have to do this&quot; to &quot;I have permission to do awesome things.&quot;</itunes:subtitle>
      <itunes:keywords>marketing, outreach, podcasting, process, business</itunes:keywords>
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      <itunes:episode>17</itunes:episode>
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      <title>The UI Audit: Interview with Rob Walling of Drip</title>
      <description><![CDATA[<p>This is the second founder interview from Jane’s new book, <a href="http://uibreakfast.com/audit"><em>The UI Audit</em></a>. Today Rob Walling, the founder of <a href="http://getdrip.com/">Drip</a>, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book <a href="http://uibreakfast.com/audit">here</a> while the launch discount is still active.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.hittail.com/">HitTail</a></li>
<li><a href="http://www.softwarebyrob.com/">Software by Rob</a></li>
<li><a href="http://www.microconf.com/">MicroConf</a></li>
<li><a href="http://www.startupsfortherestofus.com/">Startups for the Rest of Us</a></li>
<li>Rob's and Derrick's audio documentary on building Drip: <a href="http://www.startupstoriespodcast.com/">startupstoriespodcast.com</a></li>
<li>Rob Walling on Twitter: <a href="https://twitter.com/robwalling">@robwalling</a></li>
<li>Drip's website: <a href="https://www.getdrip.com/">getdrip.com</a></li>
</ul>
]]></description>
      <pubDate>Thu, 7 Apr 2016 09:35:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Rob Walling)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>This is the second founder interview from Jane’s new book, <a href="http://uibreakfast.com/audit"><em>The UI Audit</em></a>. Today Rob Walling, the founder of <a href="http://getdrip.com/">Drip</a>, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book <a href="http://uibreakfast.com/audit">here</a> while the launch discount is still active.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://www.hittail.com/">HitTail</a></li>
<li><a href="http://www.softwarebyrob.com/">Software by Rob</a></li>
<li><a href="http://www.microconf.com/">MicroConf</a></li>
<li><a href="http://www.startupsfortherestofus.com/">Startups for the Rest of Us</a></li>
<li>Rob's and Derrick's audio documentary on building Drip: <a href="http://www.startupstoriespodcast.com/">startupstoriespodcast.com</a></li>
<li>Rob Walling on Twitter: <a href="https://twitter.com/robwalling">@robwalling</a></li>
<li>Drip's website: <a href="https://www.getdrip.com/">getdrip.com</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>The UI Audit: Interview with Rob Walling of Drip</itunes:title>
      <itunes:author>Jane Portman, Rob Walling</itunes:author>
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      <itunes:duration>00:41:00</itunes:duration>
      <itunes:summary>This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features.</itunes:summary>
      <itunes:subtitle>This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features.</itunes:subtitle>
      <itunes:keywords>marketing, products, ui/ux, design, business</itunes:keywords>
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      <title>The UI Audit: Interview with Tope Awotona of Calendly</title>
      <description><![CDATA[<p>This is a special founder interview from Jane's book, &quot;The UI Audit.&quot; In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing.</p>
<h2>Show Notes</h2>
<ul>
<li>Jane's book: <a href="http://uibreakfast.com/audit/">The UI Audit</a></li>
<li>Calendly website: <a href="https://calendly.com/">calendly.com</a></li>
<li><a href="https://www.pivotaltracker.com/">Pivotal Tracker</a> — for feature development</li>
<li><a href="https://www.intercom.io/">Intercom</a> — for communicating with customers</li>
<li>Tope Awotona on Twitter: <a href="https://twitter.com/TopeAwotona">@TopeAwotona</a></li>
</ul>
]]></description>
      <pubDate>Tue, 22 Mar 2016 14:09:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman, Tope Awotona)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>This is a special founder interview from Jane's book, &quot;The UI Audit.&quot; In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing.</p>
<h2>Show Notes</h2>
<ul>
<li>Jane's book: <a href="http://uibreakfast.com/audit/">The UI Audit</a></li>
<li>Calendly website: <a href="https://calendly.com/">calendly.com</a></li>
<li><a href="https://www.pivotaltracker.com/">Pivotal Tracker</a> — for feature development</li>
<li><a href="https://www.intercom.io/">Intercom</a> — for communicating with customers</li>
<li>Tope Awotona on Twitter: <a href="https://twitter.com/TopeAwotona">@TopeAwotona</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>The UI Audit: Interview with Tope Awotona of Calendly</itunes:title>
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      <itunes:duration>00:41:03</itunes:duration>
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      <itunes:subtitle>This is a special founder interview from Jane&apos;s book, &quot;The UI Audit.&quot; In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing.</itunes:subtitle>
      <itunes:keywords>marketing, saas, products, design</itunes:keywords>
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      <title>Episode 14: Business of Podcasting</title>
      <description><![CDATA[<p>What impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://rocketship.fm/"><em>Rocketship.fm</em></a> — a podcast that has great landing pages for guests (pre-show, post-show, etc)</li>
<li><a href="http://bootstrappedweb.com/interview-like-best-andrew-warner-mixergy/"><em>How To Interview Like The Best – With Andrew Warner (Mixergy)</em></a> — Andrew Warner shares his interview secrets with Brian Casel and Jordan Gal</li>
<li><a href="http://www.chasingproduct.com/"><em>Chasing Product</em></a> — Christopher's podcast</li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off).</li>
</ul>
]]></description>
      <pubDate>Tue, 15 Mar 2016 15:33:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>What impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://rocketship.fm/"><em>Rocketship.fm</em></a> — a podcast that has great landing pages for guests (pre-show, post-show, etc)</li>
<li><a href="http://bootstrappedweb.com/interview-like-best-andrew-warner-mixergy/"><em>How To Interview Like The Best – With Andrew Warner (Mixergy)</em></a> — Andrew Warner shares his interview secrets with Brian Casel and Jordan Gal</li>
<li><a href="http://www.chasingproduct.com/"><em>Chasing Product</em></a> — Christopher's podcast</li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off).</li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 14: Business of Podcasting</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/31992c4b-6a41-416f-936a-53c7843af05f/3000x3000/1458056454artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:27:52</itunes:duration>
      <itunes:summary>What impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more.</itunes:summary>
      <itunes:subtitle>What impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more.</itunes:subtitle>
      <itunes:keywords>marketing, business, podcasting</itunes:keywords>
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      <title>Episode 13: Podcasting Fears and Goals</title>
      <description><![CDATA[<p>In this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it's not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://zencastr.com/"><em>Zencastr</em></a> — the ultimate tool for recording podcasts (using it here at UI Breakfast, too)</li>
<li><a href="http://www.podcastmotor.com/"><em>Podcast Motor</em></a> — premium podcast editing service</li>
<li><a href="http://fiverr.com/"><em>Fiverr</em></a> — cheaper alternative for quick gigs</li>
<li><a href="https://twitter.com/chris_hawk">Christopher Hawkins on Twitter</a></li>
<li><a href="http://www.chasingproduct.com/"><em>Chasing Product</em></a> — Christopher's podcast</li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off).</li>
</ul>
]]></description>
      <pubDate>Mon, 29 Feb 2016 12:02:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>In this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it's not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://zencastr.com/"><em>Zencastr</em></a> — the ultimate tool for recording podcasts (using it here at UI Breakfast, too)</li>
<li><a href="http://www.podcastmotor.com/"><em>Podcast Motor</em></a> — premium podcast editing service</li>
<li><a href="http://fiverr.com/"><em>Fiverr</em></a> — cheaper alternative for quick gigs</li>
<li><a href="https://twitter.com/chris_hawk">Christopher Hawkins on Twitter</a></li>
<li><a href="http://www.chasingproduct.com/"><em>Chasing Product</em></a> — Christopher's podcast</li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off).</li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 13: Podcasting Fears and Goals</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/5d5bf8c9-edf6-425c-8770-4dfbdf0b1ebd/3000x3000/1456747762artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:28:26</itunes:duration>
      <itunes:summary>In this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it&apos;s not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting.</itunes:summary>
      <itunes:subtitle>In this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it&apos;s not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting.</itunes:subtitle>
      <itunes:keywords>business, podcasting, products, psychology</itunes:keywords>
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      <title>Episode 12: Introducing Christopher Hawkins</title>
      <description><![CDATA[<p>Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He's been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.chasingproduct.com/"><em>Chasing Product</em></a> — Christopher's podcast</li>
<li><a href="http://www.chasingproduct.com/episodes/episode-32-designing-for-startups-wjane-portman"><em>Episode 32: Designing for Startups w/Jane Portman</em></a> — two of us talking at Christopher's podcast a few months ago</li>
<li><a href="http://www.smallspec.com/"><em>SmallSpec</em></a> — Christopher's SaaS product (in development)</li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)</li>
<li><a href="https://twitter.com/chris_hawk">Follow Christopher Hawkins on Twitter</a></li>
<li><a href="http://www.christopherhawkins.com/newsletter/">Sign up for Christopher's newsletter</a></li>
</ul>
]]></description>
      <pubDate>Fri, 19 Feb 2016 12:16:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He's been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.chasingproduct.com/"><em>Chasing Product</em></a> — Christopher's podcast</li>
<li><a href="http://www.chasingproduct.com/episodes/episode-32-designing-for-startups-wjane-portman"><em>Episode 32: Designing for Startups w/Jane Portman</em></a> — two of us talking at Christopher's podcast a few months ago</li>
<li><a href="http://www.smallspec.com/"><em>SmallSpec</em></a> — Christopher's SaaS product (in development)</li>
<li><a href="http://www.record-and-release.com/"><em>Record &amp; Release</em></a> — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)</li>
<li><a href="https://twitter.com/chris_hawk">Follow Christopher Hawkins on Twitter</a></li>
<li><a href="http://www.christopherhawkins.com/newsletter/">Sign up for Christopher's newsletter</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 12: Introducing Christopher Hawkins</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/eb9b129e-dbe3-45c6-a6f3-43edec5f4381/3000x3000/1455884338artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:27:52</itunes:duration>
      <itunes:summary>Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He&apos;s been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way.</itunes:summary>
      <itunes:subtitle>Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He&apos;s been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way.</itunes:subtitle>
      <itunes:keywords>products, podcasting, business, life</itunes:keywords>
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      <title>Episode 11: Interviewing People Effectively</title>
      <description><![CDATA[<p>This is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What's better: written format, audio or video? How do you make the process as smooth and effective as possible?</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://bookinabox.com/"><em>Book in a Box</em></a> — done-for-you service by Tucker Max when audio interviews are turned into books</li>
<li><a href="http://doubleyouraudience.com/ui"><em>A dedicated page with outreach goodies that Kai put together for our listeners</em></a></li>
</ul>
]]></description>
      <pubDate>Thu, 11 Feb 2016 15:21:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>This is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What's better: written format, audio or video? How do you make the process as smooth and effective as possible?</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://bookinabox.com/"><em>Book in a Box</em></a> — done-for-you service by Tucker Max when audio interviews are turned into books</li>
<li><a href="http://doubleyouraudience.com/ui"><em>A dedicated page with outreach goodies that Kai put together for our listeners</em></a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 11: Interviewing People Effectively</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/f7fc8d4f-9ef0-4b68-b9fc-b466080ad25a/3000x3000/1455204262artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:51</itunes:duration>
      <itunes:summary>This is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What&apos;s better: written format, audio or video? How do you make the process as smooth and effective as possible?</itunes:summary>
      <itunes:subtitle>This is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What&apos;s better: written format, audio or video? How do you make the process as smooth and effective as possible?</itunes:subtitle>
      <itunes:keywords>marketing, interviews, writing, outreach</itunes:keywords>
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      <itunes:episode>11</itunes:episode>
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      <title>Episode 10: Writing Technical Documents with Thomas Cannon</title>
      <description><![CDATA[<p>Writing support documents is no easy feat. How do you explain technical things to non-technical users? How do you balance being concise and going into details? Today we get together with Kai Davis to interview Thomas Cannon who's deeply passionate about technical documentation and support (while being a developer by trade).</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://letsfreckle.com/"><em>Freckle Time Tracking</em></a> — an awesome company where Thomas works</li>
<li><a href="http://meetedgar.com/"><em>Edgar</em></a> — social media automation tool that re-uses your best content</li>
<li><a href="https://thomascannon.me/uibreakfast/"><em>Get started writing great technical docs</em></a> — a dedicated guide that Thomas put together for our listeners</li>
</ul>
]]></description>
      <pubDate>Tue, 9 Feb 2016 10:53:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Writing support documents is no easy feat. How do you explain technical things to non-technical users? How do you balance being concise and going into details? Today we get together with Kai Davis to interview Thomas Cannon who's deeply passionate about technical documentation and support (while being a developer by trade).</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://letsfreckle.com/"><em>Freckle Time Tracking</em></a> — an awesome company where Thomas works</li>
<li><a href="http://meetedgar.com/"><em>Edgar</em></a> — social media automation tool that re-uses your best content</li>
<li><a href="https://thomascannon.me/uibreakfast/"><em>Get started writing great technical docs</em></a> — a dedicated guide that Thomas put together for our listeners</li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 10: Writing Technical Documents with Thomas Cannon</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/9c5fae6a-1744-4f94-96dd-50d6fdcbe2ce/3000x3000/1455015493artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:59:31</itunes:duration>
      <itunes:summary>Writing support documents is no easy feat. How do you explain technical things to non-technical users? How do you balance being concise and going into details? Today we get together with Kai Davis to interview Thomas Cannon who&apos;s deeply passionate about technical documentation and support (while being a developer by trade).</itunes:summary>
      <itunes:subtitle>Writing support documents is no easy feat. How do you explain technical things to non-technical users? How do you balance being concise and going into details? Today we get together with Kai Davis to interview Thomas Cannon who&apos;s deeply passionate about technical documentation and support (while being a developer by trade).</itunes:subtitle>
      <itunes:keywords>saas, writing, support, technical documents</itunes:keywords>
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      <itunes:episode>10</itunes:episode>
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      <title>Episode 9: Designing Products with Amy Hoy</title>
      <description><![CDATA[<p>Fasten your seatbelt and greet Amy Hoy here at UI Breakfast! Join us for an exciting conversation focused on design. You'll learn about Amy's design background, strong product opinions, and the workflow she stands for when building SaaS products.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://headrush.typepad.com/creating_passionate_users/"><em>Creating Passionate Users</em></a> — Kathy Sierra's blog on creating better user experiences</li>
<li><a href="http://tidyingup.com/books/the-life-changing-magic-of-tidying-up-hc"><em>The Life-Changing Magic of Tidying Up</em></a> by Marie Kondo</li>
<li><a href="http://www.psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure/"><em>The Brain Audit</em></a> by Sean D'Souza</li>
<li><a href="https://unicornfree.com/just-fucking-ship/"><em>Just F---ing Ship</em></a> — an awesome book by Amy Hoy and Alex Hillman</li>
<li><a href="https://unicornfree.com/uibreakfast">A dedicated page for our listeners at Amy's website</a></li>
</ul>
]]></description>
      <pubDate>Mon, 1 Feb 2016 11:55:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Fasten your seatbelt and greet Amy Hoy here at UI Breakfast! Join us for an exciting conversation focused on design. You'll learn about Amy's design background, strong product opinions, and the workflow she stands for when building SaaS products.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://headrush.typepad.com/creating_passionate_users/"><em>Creating Passionate Users</em></a> — Kathy Sierra's blog on creating better user experiences</li>
<li><a href="http://tidyingup.com/books/the-life-changing-magic-of-tidying-up-hc"><em>The Life-Changing Magic of Tidying Up</em></a> by Marie Kondo</li>
<li><a href="http://www.psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure/"><em>The Brain Audit</em></a> by Sean D'Souza</li>
<li><a href="https://unicornfree.com/just-fucking-ship/"><em>Just F---ing Ship</em></a> — an awesome book by Amy Hoy and Alex Hillman</li>
<li><a href="https://unicornfree.com/uibreakfast">A dedicated page for our listeners at Amy's website</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 9: Designing Products with Amy Hoy</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/6172552d-5474-4836-b82d-304d50e7a71b/3000x3000/1454327874artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:46:39</itunes:duration>
      <itunes:summary>Fasten your seatbelt and greet Amy Hoy here at UI Breakfast! Join us for an exciting conversation focused on design. You&apos;ll learn about Amy&apos;s design background, strong product opinions, and the workflow she stands for when building SaaS products.</itunes:summary>
      <itunes:subtitle>Fasten your seatbelt and greet Amy Hoy here at UI Breakfast! Join us for an exciting conversation focused on design. You&apos;ll learn about Amy&apos;s design background, strong product opinions, and the workflow she stands for when building SaaS products.</itunes:subtitle>
      <itunes:keywords>saas, products, business, design</itunes:keywords>
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      <title>Episode 8: Writing the Perfect Email</title>
      <description><![CDATA[<p>Email remains the core way of communication online. Writing emails is true art. And my co-host Kai Davis is the true artist! Today you'll learn to line up you letters perfectly, from a subject line to a postscript, for the best results. Dive in for some hot writing strategies!</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://emailhunter.co/"><em>Email Hunter</em></a> — find email addresses quickly (free plan available)</li>
<li><a href="http://allmytweets.net/"><em>All My Tweets</em></a> — displays user's full Twitter history for easy text search</li>
<li><a href="http://thestartupchat.com/"><em>The Startup Chat</em></a> — an awesome podcast by Steli Efti and Hiten Shah</li>
</ul>
]]></description>
      <pubDate>Sat, 23 Jan 2016 18:55:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Email remains the core way of communication online. Writing emails is true art. And my co-host Kai Davis is the true artist! Today you'll learn to line up you letters perfectly, from a subject line to a postscript, for the best results. Dive in for some hot writing strategies!</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://emailhunter.co/"><em>Email Hunter</em></a> — find email addresses quickly (free plan available)</li>
<li><a href="http://allmytweets.net/"><em>All My Tweets</em></a> — displays user's full Twitter history for easy text search</li>
<li><a href="http://thestartupchat.com/"><em>The Startup Chat</em></a> — an awesome podcast by Steli Efti and Hiten Shah</li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 8: Writing the Perfect Email</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cd165/6cd16543-f849-4954-85c0-9d1cc1460e2d/eddb8838-073e-43da-9d77-bcd409961c60/3000x3000/1453576180artwork.jpg?aid=rss_feed"/>
      <itunes:duration>01:05:04</itunes:duration>
      <itunes:summary>Email remains the core way of communication online. Writing emails is true art. And my co-host Kai Davis is the true artist! Today you&apos;ll learn to line up you letters perfectly, from a subject line to a postscript, for the best results. Dive in for some hot writing strategies!</itunes:summary>
      <itunes:subtitle>Email remains the core way of communication online. Writing emails is true art. And my co-host Kai Davis is the true artist! Today you&apos;ll learn to line up you letters perfectly, from a subject line to a postscript, for the best results. Dive in for some hot writing strategies!</itunes:subtitle>
      <itunes:keywords>marketing, writing, email, outreach</itunes:keywords>
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      <title>Episode 7: Organizing a Podcast Tour</title>
      <description><![CDATA[<p>Podcasts are a great way to promote yourself and your ideas. But you don't have to run your own: instead, you can appear as a guest on other podcasts. My awesome co-host Kai Davis will teach you how to organize such podcast tour. You'll learn how to compile a list of podcasts, reach out to them, become a perfect guest, and promote new episodes.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://buzzsumo.com/"><em>BuzzSumo</em></a> — find the key influencers to promote your content</li>
<li><a href="https://quickmail.io/"><em>Quickmail</em></a> — software for sending personalized cold emails</li>
<li><a href="https://www.streak.com/"><em>Streak</em></a> — CRM for Gmail</li>
<li><a href="http://www.boomeranggmail.com/"><em>Boomerang</em></a> for Gmail — schedule an email to be returned to you later</li>
<li><a href="http://meetedgar.com/"><em>Edgar</em></a> — social media management tool that re-uses your best content</li>
</ul>
]]></description>
      <pubDate>Wed, 20 Jan 2016 05:54:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Podcasts are a great way to promote yourself and your ideas. But you don't have to run your own: instead, you can appear as a guest on other podcasts. My awesome co-host Kai Davis will teach you how to organize such podcast tour. You'll learn how to compile a list of podcasts, reach out to them, become a perfect guest, and promote new episodes.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://buzzsumo.com/"><em>BuzzSumo</em></a> — find the key influencers to promote your content</li>
<li><a href="https://quickmail.io/"><em>Quickmail</em></a> — software for sending personalized cold emails</li>
<li><a href="https://www.streak.com/"><em>Streak</em></a> — CRM for Gmail</li>
<li><a href="http://www.boomeranggmail.com/"><em>Boomerang</em></a> for Gmail — schedule an email to be returned to you later</li>
<li><a href="http://meetedgar.com/"><em>Edgar</em></a> — social media management tool that re-uses your best content</li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 7: Organizing a Podcast Tour</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
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      <title>Episode 6: Running a Successful Outreach Campaign</title>
      <description><![CDATA[<p>Today Kai Davis gives us a huge lecture in his core expertise: outreach. He explains why everybody must include outreach campaigns into their marketing plan, and gives us a detailed outline how to organize and implement a successful outreach campaign. Jump in to learn about the methods, tools, and techniques!</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure/"><em>The Brain Audit</em></a> by Sean D'Souza</li>
<li><a href="http://builtwith.com/"><em>Built With</em></a> — shows what instruments sites use for shopping carts, analytics, hosting and many more</li>
<li><a href="https://search.nerdydata.com/home"><em>Nerdy Data</em></a> — a similar tool, lets you search the source of websites for things that normal search engines would miss. You can search for chunks of javascript, CSS, HTML elements, etc.</li>
<li><a href="https://emailhunter.co/"><em>Email Hunter</em></a> — email address finder</li>
<li><a href="https://chrome.google.com/webstore/detail/yesware-email-tracking/gkjnkapjmjfpipfcccnjbjcbgdnahpjp"><em>Yesware Email Tracking</em></a> — with this Gmail plugin, see who opens your emails and clicks on your links</li>
<li><a href="https://quickmail.io/"><em>Quickmail</em></a> — software for sending personalized cold emails</li>
<li><a href="http://www.buzzstream.com/"><em>Buzzstream</em></a> — professional outreach software</li>
</ul>
]]></description>
      <pubDate>Wed, 9 Dec 2015 14:33:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today Kai Davis gives us a huge lecture in his core expertise: outreach. He explains why everybody must include outreach campaigns into their marketing plan, and gives us a detailed outline how to organize and implement a successful outreach campaign. Jump in to learn about the methods, tools, and techniques!</p>
<h2>Show Notes</h2>
<ul>
<li><a href="http://www.psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure/"><em>The Brain Audit</em></a> by Sean D'Souza</li>
<li><a href="http://builtwith.com/"><em>Built With</em></a> — shows what instruments sites use for shopping carts, analytics, hosting and many more</li>
<li><a href="https://search.nerdydata.com/home"><em>Nerdy Data</em></a> — a similar tool, lets you search the source of websites for things that normal search engines would miss. You can search for chunks of javascript, CSS, HTML elements, etc.</li>
<li><a href="https://emailhunter.co/"><em>Email Hunter</em></a> — email address finder</li>
<li><a href="https://chrome.google.com/webstore/detail/yesware-email-tracking/gkjnkapjmjfpipfcccnjbjcbgdnahpjp"><em>Yesware Email Tracking</em></a> — with this Gmail plugin, see who opens your emails and clicks on your links</li>
<li><a href="https://quickmail.io/"><em>Quickmail</em></a> — software for sending personalized cold emails</li>
<li><a href="http://www.buzzstream.com/"><em>Buzzstream</em></a> — professional outreach software</li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 6: Running a Successful Outreach Campaign</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
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      <itunes:subtitle>Today Kai Davis gives us a huge lecture in his core expertise: outreach. He explains why everybody must include outreach campaigns into their marketing plan, and gives us a detailed outline how to organize and implement a successful outreach campaign. Jump in to learn about the methods, tools, and techniques!</itunes:subtitle>
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      <title>Episode 5: Choosing the Right Words</title>
      <description><![CDATA[<p>In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://unicornfree.com/just-fucking-ship/"><em>Just F... Ship It</em></a> by Amy Hoy with Alex Hillman, where they teach to make products <em>crispy,</em> not <em>soggy</em></li>
<li><a href="https://youtu.be/exMoRoaxKtQ">Amy Hoy talking about Sales Safari at La Conf Paris 2013</a></li>
<li><a href="http://kaidavis.com/fh/"><em>Getting Started with Fancy Hands</em></a> by Kai Davis</li>
<li><a href="http://doubleyouraudience.com/traffic-manual/"><em>The Traffic Manual</em></a> by Kai Davis</li>
<li><a href="http://doubleyouraudience.com/products/traffic/"><em>Traffic Powerup</em></a> by Kai Davis</li>
<li>The best book on writing long-form sales copy: <a href="http://www.psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure/"><em>The Brain Audit</em></a> by Sean D'Souza</li>
<li>Good example of intricate premium language &amp; positioning: <a href="http://www.bounceexchange.com/"><em>Bounce Exchange</em></a></li>
<li>Good example of a smart naming pattern: <a href="http://doubleyourdating.com/"><em>Double Your Dating</em></a> by David DeAngelo</li>
<li><a href="http://uibreakfast.com/audit"><em>The UI Audit</em></a> by Jane Portman</li>
</ul>
]]></description>
      <pubDate>Wed, 18 Nov 2015 17:07:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page.</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://unicornfree.com/just-fucking-ship/"><em>Just F... Ship It</em></a> by Amy Hoy with Alex Hillman, where they teach to make products <em>crispy,</em> not <em>soggy</em></li>
<li><a href="https://youtu.be/exMoRoaxKtQ">Amy Hoy talking about Sales Safari at La Conf Paris 2013</a></li>
<li><a href="http://kaidavis.com/fh/"><em>Getting Started with Fancy Hands</em></a> by Kai Davis</li>
<li><a href="http://doubleyouraudience.com/traffic-manual/"><em>The Traffic Manual</em></a> by Kai Davis</li>
<li><a href="http://doubleyouraudience.com/products/traffic/"><em>Traffic Powerup</em></a> by Kai Davis</li>
<li>The best book on writing long-form sales copy: <a href="http://www.psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure/"><em>The Brain Audit</em></a> by Sean D'Souza</li>
<li>Good example of intricate premium language &amp; positioning: <a href="http://www.bounceexchange.com/"><em>Bounce Exchange</em></a></li>
<li>Good example of a smart naming pattern: <a href="http://doubleyourdating.com/"><em>Double Your Dating</em></a> by David DeAngelo</li>
<li><a href="http://uibreakfast.com/audit"><em>The UI Audit</em></a> by Jane Portman</li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 5: Choosing the Right Words</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
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      <itunes:subtitle>In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You&apos;ll learn how to go out in the wild and pick the right language, and how to write a perfect sales page.</itunes:subtitle>
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      <title>Episode 4: Choosing the Right Audience</title>
      <description><![CDATA[<p>Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the &quot;audience-first&quot; approach. We dive into the history of my products one by one, breaking down all the mistakes.</p>
<ul>
<li>Jane's first book (flaky one-size-fits-all positioning): <a href="http://uibreakfast.com/mastering-app-presentation"><em>Mastering App Presentation</em></a></li>
<li><a href="http://doubleyourfreelancing.com/clients/"><em>Double Your Freelancing Clients</em></a> by Brennan Dunn (he recommended to make a free course targeted at clients)</li>
<li>Jane's free email course on managing designers (nailed the positioning this time): <a href="http://uibreakfast.com/coefficiency"><em>Coefficiency</em></a></li>
<li>Jane's famous productized consulting service — monthly creative direction for software companies: <a href="http://uibreakfast.com/correlation"><em>Correlation</em></a></li>
<li>Jane's training course for consultants: <a href="http://www.uibreakfast.com/files/clientonboard_website.png"><em>Client Onboard</em></a> (a post-mortem screenshot)</li>
<li>Kai's book that he wrapped up, killing a list of 500 people: <a href="http://kaidavis.com/fh/"><em>Getting Started with Fancy Hands</em></a></li>
<li><a href="http://nathanbarry.com/authority/"><em>Authority</em></a> by Nathan Barry (guides you through the actual writing process)</li>
<li><a href="http://30x500.com/"><em>30x500 Academy</em></a> by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)</li>
<li>Kai's new book: <a href="http://doubleyouraudience.com/traffic-manual/"><em>The Traffic Manual</em></a></li>
<li>Jane's new book: <a href="http://uibreakfast.com/audit"><em>The UI Audit</em></a></li>
</ul>
]]></description>
      <pubDate>Tue, 20 Oct 2015 07:14:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the &quot;audience-first&quot; approach. We dive into the history of my products one by one, breaking down all the mistakes.</p>
<ul>
<li>Jane's first book (flaky one-size-fits-all positioning): <a href="http://uibreakfast.com/mastering-app-presentation"><em>Mastering App Presentation</em></a></li>
<li><a href="http://doubleyourfreelancing.com/clients/"><em>Double Your Freelancing Clients</em></a> by Brennan Dunn (he recommended to make a free course targeted at clients)</li>
<li>Jane's free email course on managing designers (nailed the positioning this time): <a href="http://uibreakfast.com/coefficiency"><em>Coefficiency</em></a></li>
<li>Jane's famous productized consulting service — monthly creative direction for software companies: <a href="http://uibreakfast.com/correlation"><em>Correlation</em></a></li>
<li>Jane's training course for consultants: <a href="http://www.uibreakfast.com/files/clientonboard_website.png"><em>Client Onboard</em></a> (a post-mortem screenshot)</li>
<li>Kai's book that he wrapped up, killing a list of 500 people: <a href="http://kaidavis.com/fh/"><em>Getting Started with Fancy Hands</em></a></li>
<li><a href="http://nathanbarry.com/authority/"><em>Authority</em></a> by Nathan Barry (guides you through the actual writing process)</li>
<li><a href="http://30x500.com/"><em>30x500 Academy</em></a> by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)</li>
<li>Kai's new book: <a href="http://doubleyouraudience.com/traffic-manual/"><em>The Traffic Manual</em></a></li>
<li>Jane's new book: <a href="http://uibreakfast.com/audit"><em>The UI Audit</em></a></li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 4: Choosing the Right Audience</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
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      <description><![CDATA[<p>In this episode we meet Kai Davis, who'll be co-hosting a whole new podcast season here at UI Breakfast. We learn about the early years of his career, what he did in college, and how he ultimately nailed his positioning as <em>the outreach consultant.</em> Kai also shares his product aspirations and gives us an overview of his current projects.</p>
<ul>
<li>Kai's website: <a href="http://doubleyouraudience.com/">doubleyouraudience.com</a></li>
<li><a href="http://30x500.com/"><em>30x500 Academy</em></a> by Amy Hoy and Alex Hillman (helped Kai a lot to nail his positioning)</li>
<li>Kai's new book — a guide to getting more traffic for your digital products, apps, and services: <a href="http://doubleyouraudience.com/traffic-manual/"><em>The Traffic Manual</em></a></li>
<li>Kai's book on cold email outreach: <a href="https://gumroad.com/l/outreach/"><em>The Outreach Blueprint</em></a></li>
<li>The upcoming book by the Productized Consulting Roundtable: <a href="IndependentConsultingManual.com"><em>The Independent Consulting Manual</em></a></li>
<li><a href="http://doubleyouraudience.com/ui">Special free goodies</a> from Kai Davis — exclusively for our listeners!</li>
</ul>
]]></description>
      <pubDate>Tue, 20 Oct 2015 07:09:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>In this episode we meet Kai Davis, who'll be co-hosting a whole new podcast season here at UI Breakfast. We learn about the early years of his career, what he did in college, and how he ultimately nailed his positioning as <em>the outreach consultant.</em> Kai also shares his product aspirations and gives us an overview of his current projects.</p>
<ul>
<li>Kai's website: <a href="http://doubleyouraudience.com/">doubleyouraudience.com</a></li>
<li><a href="http://30x500.com/"><em>30x500 Academy</em></a> by Amy Hoy and Alex Hillman (helped Kai a lot to nail his positioning)</li>
<li>Kai's new book — a guide to getting more traffic for your digital products, apps, and services: <a href="http://doubleyouraudience.com/traffic-manual/"><em>The Traffic Manual</em></a></li>
<li>Kai's book on cold email outreach: <a href="https://gumroad.com/l/outreach/"><em>The Outreach Blueprint</em></a></li>
<li>The upcoming book by the Productized Consulting Roundtable: <a href="IndependentConsultingManual.com"><em>The Independent Consulting Manual</em></a></li>
<li><a href="http://doubleyouraudience.com/ui">Special free goodies</a> from Kai Davis — exclusively for our listeners!</li>
</ul>
]]></content:encoded>
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      <itunes:title>Episode 3: Introducing Kai Davis</itunes:title>
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      <title>Episode 2: Matthew Lehner</title>
      <description><![CDATA[<p>This time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more.</p>
]]></description>
      <pubDate>Mon, 10 Nov 2014 15:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>This time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more.</p>
]]></content:encoded>
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      <itunes:title>Episode 2: Matthew Lehner</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
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      <itunes:duration>00:28:34</itunes:duration>
      <itunes:summary>This time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more.

</itunes:summary>
      <itunes:subtitle>This time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more.

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      <title>Episode 1: Dennis Field</title>
      <description><![CDATA[<p>In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more.</p>
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      <pubDate>Fri, 17 Oct 2014 15:00:00 +0000</pubDate>
      <author>jane@uibreakfast.com (Jane Portman)</author>
      <link>http://www.uibreakfast.com/podcast</link>
      <content:encoded><![CDATA[<p>In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more.</p>
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      <itunes:title>Episode 1: Dennis Field</itunes:title>
      <itunes:author>Jane Portman</itunes:author>
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      <itunes:duration>00:42:11</itunes:duration>
      <itunes:summary>In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more.

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      <itunes:subtitle>In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more.

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