https://simplecast.com Growth Hack Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose isn’t to scare you away from digital marketing but to show you how to implement simple tactics to get your maximum return. These won't be boring explanations, they're real stories of where campaigns have either failed or succeeded and we explain to you why. The show is hosted by Julian Espinosa from Papi Digital, the podcast features interviews from industry experts as well as solo episodes where Julian diagnoses each step in digital marketing. 2020 Growth Hack | Papi Digital en Mon, 22 Aug 2022 14:50:00 +0000 Tue, 23 Aug 2022 17:58:27 +0000 http://www.papidigital.com/podcast Growth Hack https://image.simplecastcdn.com/images/4cb8a196-6737-43c0-ab8a-ee17d3e814ae/19d751d7-2a6f-4bac-aed6-6cbf260b6cd2/3000x3000/copy-of-papi-digital-podcast-cover-art.jpg?aid=rss_feed http://www.papidigital.com/podcast episodic Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose isn’t to scare you away from digital marketing but to show you how to implement simple tactics to get your maximum return. These won't be boring explanations, they're real stories of where campaigns have either failed or succeeded and we explain to you why. The show is hosted by Julian Espinosa from Papi Digital, the podcast features interviews from industry experts as well as solo episodes where Julian diagnoses each step in digital marketing. Papi Digital no https://feeds.simplecast.com/4APnQVk4 entrepreneur, business, digital marketing, growth hacking, digital marketing podcast, ecommerce marketing, facebook marketing, fast growth, google marketing, gorilla marketing, growth, growth hack, startups, growth marketing, instagram marketing, marketing podcasts, social marketing, social media marketing, startup marketing Julian Espinosa julian@papidigital.com 38c0d83b-8620-4272-a097-7d64bfe0382e How Your Landing Page is Costing Your Sales What steps do you take to diagnose a campaign that isn't working?

Something we don't hear about enough is landing pages. Is the message correct and does it match the ads?

Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. 

Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR and communications, to customer care training and business etiquette. 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

]]> Mon, 22 Aug 2022 14:50:00 +0000 julian@papidigital.com (Jo Caruana, papi digital) https://papidigital.com/podcast What steps do you take to diagnose a campaign that isn't working?

Something we don't hear about enough is landing pages. Is the message correct and does it match the ads?

Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. 

Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR and communications, to customer care training and business etiquette. 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

]]> How Your Landing Page is Costing Your Sales Jo Caruana, papi digital 00:12:14 What steps do you take to diagnose a campaign that isn't working? Something we don't hear about enough is landing pages. Is the message correct and does it match the ads? Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR and communications, to customer care training and business etiquette. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/ Instagram: www.instagram.com/_papidigital/ What steps do you take to diagnose a campaign that isn't working? Something we don't hear about enough is landing pages. Is the message correct and does it match the ads? Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR and communications, to customer care training and business etiquette. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/ Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 70 1 96381348-fceb-4f8d-aa95-f4ae7a634e2d Why Taking A Break is a Hack Have you made it to releasing your 50th podcast episode? What about your 100th episode?

If you've reached or are close you know how much work is required on a weekly basis.

So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a break on your podcast. 

Kyla has worked on Spotify shows like Living and Learning with Reba McEntire, The 33-and-a-third Podcast, and We Said What We Said with Rickey and Denzel, as well as independent shows like So it's a show?, a Gilmore Girls fan podcast.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

]]> Mon, 15 Aug 2022 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) https://papidigital.com/podcast Have you made it to releasing your 50th podcast episode? What about your 100th episode?

If you've reached or are close you know how much work is required on a weekly basis.

So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a break on your podcast. 

Kyla has worked on Spotify shows like Living and Learning with Reba McEntire, The 33-and-a-third Podcast, and We Said What We Said with Rickey and Denzel, as well as independent shows like So it's a show?, a Gilmore Girls fan podcast.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

]]> Why Taking A Break is a Hack Julian Espinosa 00:12:59 Have you made it to releasing your 50th podcast episode? What about your 100th episode? If you've reached or are close you know how much work is required on a weekly basis. So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a break on your podcast. Kyla has worked on Spotify shows like Living and Learning with Reba McEntire, The 33-and-a-third Podcast, and We Said What We Said with Rickey and Denzel, as well as independent shows like So it's a show?, a Gilmore Girls fan podcast. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/ Instagram: www.instagram.com/_papidigital/ Have you made it to releasing your 50th podcast episode? What about your 100th episode? If you've reached or are close you know how much work is required on a weekly basis. So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a break on your podcast. Kyla has worked on Spotify shows like Living and Learning with Reba McEntire, The 33-and-a-third Podcast, and We Said What We Said with Rickey and Denzel, as well as independent shows like So it's a show?, a Gilmore Girls fan podcast. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/ Instagram: www.instagram.com/_papidigital/ no full 69 1 fbda032a-f7df-499b-9c1c-6ee826efd766 Marketing Meant for Humans Not Robots As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms.

What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans.

On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses (run by people who give a sh*t) to create strategies, messaging, and copy grounded in radical empathy — by humans, for humans. 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

]]> Mon, 8 Aug 2022 15:08:23 +0000 julian@papidigital.com (Julian Espinosa) https://papidigital.com/podcast As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms.

What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans.

On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses (run by people who give a sh*t) to create strategies, messaging, and copy grounded in radical empathy — by humans, for humans. 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

]]> Marketing Meant for Humans Not Robots Julian Espinosa 00:19:33 As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms. What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans. On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses (run by people who give a sh*t) to create strategies, messaging, and copy grounded in radical empathy — by humans, for humans. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/ Instagram: www.instagram.com/_papidigital/ As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms. What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans. On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses (run by people who give a sh*t) to create strategies, messaging, and copy grounded in radical empathy — by humans, for humans. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/ Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 68 1 9872e0b0-3ae3-4e21-8726-3045a031956a Captivating Stories Lead To Conversions on First Visit How many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action.

As the internet gets busier and we become more distracted we don't buy things without research and interruptions. This has landed us in a place where we need several more touchpoints to get consumers to buy. 

On this episode of Growth Hack we bring on Cody Bramlett to teach us how he gets consumers to buy on a single touchpoint.

Cody is a “recovering personal trainer” turned eight-figure nutritional supplement brand owner. He also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called, Supplement Millionaire.

For more episodes and information, visit us at www.papidigital.com/podcast

Cody’s Mastermind: https://supplementmillionaire.com/mastermind/cart

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

]]> Mon, 1 Aug 2022 20:01:39 +0000 julian@papidigital.com (Julian Espinosa) https://papidigital.com/podcast How many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action.

As the internet gets busier and we become more distracted we don't buy things without research and interruptions. This has landed us in a place where we need several more touchpoints to get consumers to buy. 

On this episode of Growth Hack we bring on Cody Bramlett to teach us how he gets consumers to buy on a single touchpoint.

Cody is a “recovering personal trainer” turned eight-figure nutritional supplement brand owner. He also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called, Supplement Millionaire.

For more episodes and information, visit us at www.papidigital.com/podcast

Cody’s Mastermind: https://supplementmillionaire.com/mastermind/cart

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

]]> Captivating Stories Lead To Conversions on First Visit Julian Espinosa 00:20:25 How many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action. As the internet gets busier and we become more distracted we don't buy things without research and interruptions. This has landed us in a place where we need several more touchpoints to get consumers to buy. On this episode of Growth Hack we bring on Cody Bramlett to teach us how he gets consumers to buy on a single touchpoint. Cody is a “recovering personal trainer” turned eight-figure nutritional supplement brand owner. He also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called, Supplement Millionaire. For more episodes and information, visit us at www.papidigital.com/podcast Cody’s Mastermind: https://supplementmillionaire.com/mastermind/cart Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/ Instagram: www.instagram.com/_papidigital/ How many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action. As the internet gets busier and we become more distracted we don't buy things without research and interruptions. This has landed us in a place where we need several more touchpoints to get consumers to buy. On this episode of Growth Hack we bring on Cody Bramlett to teach us how he gets consumers to buy on a single touchpoint. Cody is a “recovering personal trainer” turned eight-figure nutritional supplement brand owner. He also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called, Supplement Millionaire. For more episodes and information, visit us at www.papidigital.com/podcast Cody’s Mastermind: https://supplementmillionaire.com/mastermind/cart Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/ Instagram: www.instagram.com/_papidigital/ no full 67 1 31447554-7083-4535-9f3e-74eda84d4f53 Time for a break! Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished.

This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far.

Right now we are planning and recording some amazing episodes but we want to hear from you!

What topics haven’t we covered and what do you want to hear about!

Reach out to me on LinkedIn or message us through our website.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

]]> Thu, 30 Jun 2022 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) https://www.papidigital.com/podcast Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished.

This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far.

Right now we are planning and recording some amazing episodes but we want to hear from you!

What topics haven’t we covered and what do you want to hear about!

Reach out to me on LinkedIn or message us through our website.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

]]> Time for a break! Julian Espinosa 00:00:53 Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished. This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far. Right now we are planning and recording some amazing episodes but we want to hear from you! What topics haven’t we covered and what do you want to hear about! Reach out to me on LinkedIn or message us through our website. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/ Instagram: www.instagram.com/_papidigital/ Well it’s been quite a journey over the last two years. Sometimes you do something for so long you don’t realize what you’ve accomplished. This episode isn’t a Growth hack. It’s a reflection and a thank you to our listeners. Without you we couldn’t have made it this far. Right now we are planning and recording some amazing episodes but we want to hear from you! What topics haven’t we covered and what do you want to hear about! Reach out to me on LinkedIn or message us through our website. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/ Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 66 1 6f3ca0cd-f396-44db-b1bf-bf6fa101c663 Do You Know Why Your Customers Buy From You? Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business.

Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face.

On today's episode of Growth Hack we bring on Ryan Rhotem to share an exercise he has developed to help you answer these critical questions.

Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and the creator of the Brand Messaging System.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 20 Jun 2022 14:50:00 +0000 julian@papidigital.com (Ryan Rhoten, Papi Digital) https://www.papidigital.com/podcast Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business.

Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face.

On today's episode of Growth Hack we bring on Ryan Rhotem to share an exercise he has developed to help you answer these critical questions.

Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and the creator of the Brand Messaging System.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Do You Know Why Your Customers Buy From You? Ryan Rhoten, Papi Digital 00:19:07 Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business. Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face. On today's episode of Growth Hack we bring on Ryan Rhoten to share an exercise he has developed to help you answer these critical questions. Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and the creator of the Brand Messaging System. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business. Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face. On today's episode of Growth Hack we bring on Ryan Rhoten to share an exercise he has developed to help you answer these critical questions. Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and the creator of the Brand Messaging System. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 65 1 503f07f8-3aab-4bca-8d72-490a3dd854a4 How To Make A Podcast That People Will Listen To We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours?

Well on today’s episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through!

Martha is the Senior Director for Audible. She has won multiple Peabody’s, Gracie’s and Edward R. Murrow awards for her excellence in audio production and storytelling. 

She developed her audio skills over a twenty-five-year career as an executive producer at major public radio networks: NPR, APM, PRI and News Director at WBUR. 

For the past five years at Audible, Martha has overseen a team of top-level producers who are creating shows with talent ranging from Martin Sheen to Deepak Chopra to Elizabeth Banks.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 13 Jun 2022 14:50:00 +0000 julian@papidigital.com (Martha Little, papi digital) https://www.papidigital.com/podcast We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours?

Well on today’s episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through!

Martha is the Senior Director for Audible. She has won multiple Peabody’s, Gracie’s and Edward R. Murrow awards for her excellence in audio production and storytelling. 

She developed her audio skills over a twenty-five-year career as an executive producer at major public radio networks: NPR, APM, PRI and News Director at WBUR. 

For the past five years at Audible, Martha has overseen a team of top-level producers who are creating shows with talent ranging from Martin Sheen to Deepak Chopra to Elizabeth Banks.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> How To Make A Podcast That People Will Listen To Martha Little, papi digital 00:14:22 We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours? Well on today’s episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through! Martha is the Senior Director for Audible. She has won multiple Peabody’s, Gracie’s and Edward R. Murrow awards for her excellence in audio production and storytelling. She developed her audio skills over a twenty-five-year career as an executive producer at major public radio networks: NPR, APM, PRI and News Director at WBUR. For the past five years at Audible, Martha has overseen a team of top-level producers who are creating shows with talent ranging from Martin Sheen to Deepak Chopra to Elizabeth Banks. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours? Well on today’s episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through! Martha is the Senior Director for Audible. She has won multiple Peabody’s, Gracie’s and Edward R. Murrow awards for her excellence in audio production and storytelling. She developed her audio skills over a twenty-five-year career as an executive producer at major public radio networks: NPR, APM, PRI and News Director at WBUR. For the past five years at Audible, Martha has overseen a team of top-level producers who are creating shows with talent ranging from Martin Sheen to Deepak Chopra to Elizabeth Banks. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 64 1 7f45de15-fe59-451d-a400-256255c6c022 Make Them Come To You Through LIVE Shows If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode.

We will go over what’s involved in making a LIVE Show and how to be successful at it. 

On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows.

Kirk has reinvented how small businesses and entrepreneurs reach the world. Whether he is engaged in one-on-one training or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation.

As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you!”

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 6 Jun 2022 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) https://papidigital.com/podcast If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode.

We will go over what’s involved in making a LIVE Show and how to be successful at it. 

On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows.

Kirk has reinvented how small businesses and entrepreneurs reach the world. Whether he is engaged in one-on-one training or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation.

As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you!”

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Make Them Come To You Through LIVE Shows Julian Espinosa 00:21:23 If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode. We will go over what’s involved in making a LIVE Show and how to be successful at it. On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows. Kirk has reinvented how small businesses and entrepreneurs reach the world. Whether he is engaged in one-on-one training or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation. As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you!” For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode. We will go over what’s involved in making a LIVE Show and how to be successful at it. On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows. Kirk has reinvented how small businesses and entrepreneurs reach the world. Whether he is engaged in one-on-one training or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation. As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you!” For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 63 1 34e55139-1b8b-4eeb-9a66-0a3e76b5d4fc Moving The Needle Through Academic Studies
 

Academic studies? What does that have anything to do with moving the needle in your business?

Okay, bare with me here you’ll want to listen to this episode.

Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it?

Well the simple answer is that who reads academic studies? People in the academic field. Business people don’t read them. Therein lies the genius of this.

Now I don’t expect my audience to suddenly start reading academic studies. So we’ve brought in Neil Hoyne who is an expert at looking at these studies and he is going to share with us his best finds! 

Neil is Google’s Chief Measurement Strategist. He has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 30 May 2022 14:50:00 +0000 julian@papidigital.com (papi digital, Neil Hoyne) https://www.papidigital.com/podcast
 

Academic studies? What does that have anything to do with moving the needle in your business?

Okay, bare with me here you’ll want to listen to this episode.

Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it?

Well the simple answer is that who reads academic studies? People in the academic field. Business people don’t read them. Therein lies the genius of this.

Now I don’t expect my audience to suddenly start reading academic studies. So we’ve brought in Neil Hoyne who is an expert at looking at these studies and he is going to share with us his best finds! 

Neil is Google’s Chief Measurement Strategist. He has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Moving The Needle Through Academic Studies papi digital, Neil Hoyne 00:25:00 Academic studies? What does that have anything to do with moving the needle in your business? Okay, bare with me here you’ll want to listen to this episode. Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it? Well the simple answer is that who reads academic studies? People in the academic field. Business people don’t read them. Therein lies the genius of this. Now I don’t expect my audience to suddenly start reading academic studies. So we’ve brought in Neil Hoyne who is an expert at looking at these studies and he is going to share with us his best finds! Neil is Google’s Chief Measurement Strategist. He has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Academic studies? What does that have anything to do with moving the needle in your business? Okay, bare with me here you’ll want to listen to this episode. Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it? Well the simple answer is that who reads academic studies? People in the academic field. Business people don’t read them. Therein lies the genius of this. Now I don’t expect my audience to suddenly start reading academic studies. So we’ve brought in Neil Hoyne who is an expert at looking at these studies and he is going to share with us his best finds! Neil is Google’s Chief Measurement Strategist. He has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 62 1 bd570789-dbcd-485a-97ba-758f7d138d58 Microsoft Power BI: Crushing Paid Ads Through Analytics Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns?

Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it.

Cory is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media.

He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 23 May 2022 14:50:00 +0000 julian@papidigital.com (Papi Digital, Corey Henke) https://papidigital.com/podcast Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns?

Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it.

Cory is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media.

He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Microsoft Power BI: Crushing Paid Ads Through Analytics Papi Digital, Corey Henke 00:19:01 Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns? Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it. Cory is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media. He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns? Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it. Cory is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media. He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 61 1 b3e4b62a-db2c-4d7a-871f-780944ad269b Finding A Slogan That Works Slogans feel like an afterthought.

They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter.

Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message. 

The author of 3 books Michelle has been featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 16 May 2022 14:50:00 +0000 julian@papidigital.com (Michelle Mazur, Papi Digital) https://www.papidigital.com/podcast Slogans feel like an afterthought.

They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter.

Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message. 

The author of 3 books Michelle has been featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Finding A Slogan That Works Michelle Mazur, Papi Digital 00:17:08 Slogans feel like an afterthought. They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter. Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message. The author of 3 books Michelle has been featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Slogans feel like an afterthought. They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter. Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message. The author of 3 books Michelle has been featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 60 1 968bbdb3-a63f-4a7c-afe5-caa2380b605a Stop Paying Influencers & Find Partnerships That Show Authenticity Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing.

Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work?

The short answer is yes it does but it now requires creativity to make it work. 

On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic relationships with creators that leads to conversions.

Taylor is the CEO and Co-Founder of Kynship, an influencer marketing agency. 

Taylor started his career in influencer marketing working at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. With his past experience, Taylor has been able to help companies go from nothing to millions in revenue in just a few short months.

For more episodes and information, visit us at www.papidigital.com/podcast

Link to Influencer Marketing Budget Calculator

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 9 May 2022 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) https://www.papidigital.com/podcast Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing.

Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work?

The short answer is yes it does but it now requires creativity to make it work. 

On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic relationships with creators that leads to conversions.

Taylor is the CEO and Co-Founder of Kynship, an influencer marketing agency. 

Taylor started his career in influencer marketing working at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. With his past experience, Taylor has been able to help companies go from nothing to millions in revenue in just a few short months.

For more episodes and information, visit us at www.papidigital.com/podcast

Link to Influencer Marketing Budget Calculator

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Stop Paying Influencers & Find Partnerships That Show Authenticity Julian Espinosa 00:15:16 Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing. Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work? The short answer is yes it does but it now requires creativity to make it work. On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic relationships with creators that leads to conversions. Taylor is the CEO and Co-Founder of Kynship, an influencer marketing agency. Taylor started his career in influencer marketing working at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. With his past experience, Taylor has been able to help companies go from nothing to millions in revenue in just a few short months. For more episodes and information, visit us at www.papidigital.com/podcast Link to Influencer Marketing Budget Calculator Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing. Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work? The short answer is yes it does but it now requires creativity to make it work. On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic relationships with creators that leads to conversions. Taylor is the CEO and Co-Founder of Kynship, an influencer marketing agency. Taylor started his career in influencer marketing working at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. With his past experience, Taylor has been able to help companies go from nothing to millions in revenue in just a few short months. For more episodes and information, visit us at www.papidigital.com/podcast Link to Influencer Marketing Budget Calculator Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 59 1 855ec06d-af27-4d79-8deb-7041c1d9fa59 Ways To Get Online Users To Want To Give You Their Info Getting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great just another place I need to unsubscribe from.

Well on this episode of Growth Hack we bring on Robert Rose to teach us the ways we can get users to want to give up their info!

Robert has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200 companies, including McDonald’s, Facebook, Microsoft, Adidas, Whirlpool, and The Bill & Melinda Gates Foundation.

Robert’s firm The Content Advisory, is the leading content strategy consulting, research, and education company. Robert is also the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> Mon, 2 May 2022 14:50:00 +0000 julian@papidigital.com (Robert Rose, Papi Digital) https://papidigital.com/podcast Getting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great just another place I need to unsubscribe from.

Well on this episode of Growth Hack we bring on Robert Rose to teach us the ways we can get users to want to give up their info!

Robert has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200 companies, including McDonald’s, Facebook, Microsoft, Adidas, Whirlpool, and The Bill & Melinda Gates Foundation.

Robert’s firm The Content Advisory, is the leading content strategy consulting, research, and education company. Robert is also the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> Ways To Get Online Users To Want To Give You Their Info Robert Rose, Papi Digital 00:18:19 Getting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great just another place I need to unsubscribe from. Well on this episode of Growth Hack we bring on Robert Rose to teach us the ways we can get users to want to give up their info! Robert has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200 companies, including McDonald’s, Facebook, Microsoft, Adidas, Whirlpool, and The Bill & Melinda Gates Foundation. Robert’s firm The Content Advisory, is the leading content strategy consulting, research, and education company. Robert is also the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Getting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great just another place I need to unsubscribe from. Well on this episode of Growth Hack we bring on Robert Rose to teach us the ways we can get users to want to give up their info! Robert has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200 companies, including McDonald’s, Facebook, Microsoft, Adidas, Whirlpool, and The Bill & Melinda Gates Foundation. Robert’s firm The Content Advisory, is the leading content strategy consulting, research, and education company. Robert is also the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ no full 58 1 6cd2a6d0-2b10-40e5-96ae-15c961db3a35 LinkedIn: Stop Chasing The Algorithm As marketers we are consumed with algorithm chasing. I mean this podcast is all about it! 

When it comes to LinkedIn I’ve met many people who use many different strategies.

On this episode of Growth Hack we bring on Judi Fox and she tells us to stop chasing the LinkedIn Algorithm.

Judi started her career as a chemical engineer in 1999 by 2008 when the financial crisis hit she learned the POWER of LinkedIn to quickly network to another job and launch an online side hustle that led to 6-figure consulting business.

Since then she has created the LinkedIn Business Accelerator method to get millions of views and hundreds of comments through LinkedIn.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 25 Apr 2022 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) https://www.papidigital.com/podcast As marketers we are consumed with algorithm chasing. I mean this podcast is all about it! 

When it comes to LinkedIn I’ve met many people who use many different strategies.

On this episode of Growth Hack we bring on Judi Fox and she tells us to stop chasing the LinkedIn Algorithm.

Judi started her career as a chemical engineer in 1999 by 2008 when the financial crisis hit she learned the POWER of LinkedIn to quickly network to another job and launch an online side hustle that led to 6-figure consulting business.

Since then she has created the LinkedIn Business Accelerator method to get millions of views and hundreds of comments through LinkedIn.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> LinkedIn: Stop Chasing The Algorithm Julian Espinosa 00:21:03 As marketers we are consumed with algorithm chasing. I mean this podcast is all about it! When it comes to LinkedIn I’ve met many people who use many different strategies. On this episode of Growth Hack we bring on Judi Fox and she tells us to stop chasing the LinkedIn Algorithm. Judi started her career as a chemical engineer in 1999 by 2008 when the financial crisis hit she learned the POWER of LinkedIn to quickly network to another job and launch an online side hustle that led to 6-figure consulting business. Since then she has created the LinkedIn Business Accelerator method to get millions of views and hundreds of comments through LinkedIn. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ As marketers we are consumed with algorithm chasing. I mean this podcast is all about it! When it comes to LinkedIn I’ve met many people who use many different strategies. On this episode of Growth Hack we bring on Judi Fox and she tells us to stop chasing the LinkedIn Algorithm. Judi started her career as a chemical engineer in 1999 by 2008 when the financial crisis hit she learned the POWER of LinkedIn to quickly network to another job and launch an online side hustle that led to 6-figure consulting business. Since then she has created the LinkedIn Business Accelerator method to get millions of views and hundreds of comments through LinkedIn. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 57 1 a4d2148d-4e32-49e5-ab61-cb13c44ff7c1 Should You Start A YouTube Channel? Have you ever looked up something on YouTube? I hope the answer is duh, hasn’t everyone?

There are 1 billion YouTube views per day so, why isn’t your business on YouTube?

On today's episode of Growth Hack we bring on Derral Eves to talk Why YouTube and the How.

Derral is the CEO of Creatus, a video marketing and strategy company. Derral consults some of the biggest YouTubers in the world. He has helped 27 YouTube channels go from zero to more than a million subscribers, and he has generated nearly 70 billion views on YouTube. 

He is the Wall Street Journal best-selling author of The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 18 Apr 2022 16:18:21 +0000 julian@papidigital.com (Derral Eves) https://papidigital.com/podcast Have you ever looked up something on YouTube? I hope the answer is duh, hasn’t everyone?

There are 1 billion YouTube views per day so, why isn’t your business on YouTube?

On today's episode of Growth Hack we bring on Derral Eves to talk Why YouTube and the How.

Derral is the CEO of Creatus, a video marketing and strategy company. Derral consults some of the biggest YouTubers in the world. He has helped 27 YouTube channels go from zero to more than a million subscribers, and he has generated nearly 70 billion views on YouTube. 

He is the Wall Street Journal best-selling author of The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Should You Start A YouTube Channel? Derral Eves 00:22:01 Have you ever looked up something on YouTube? I hope the answer is duh, hasn’t everyone? There are 1 billion YouTube views per day so, why isn’t your business on YouTube? On today's episode of Growth Hack we bring on Derral Eves to talk Why YouTube and the How. Derral is the CEO of Creatus, a video marketing and strategy company. Derral consults some of the biggest YouTubers in the world. He has helped 27 YouTube channels go from zero to more than a million subscribers, and he has generated nearly 70 billion views on YouTube. He is the Wall Street Journal best-selling author of The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Have you ever looked up something on YouTube? I hope the answer is duh, hasn’t everyone? There are 1 billion YouTube views per day so, why isn’t your business on YouTube? On today's episode of Growth Hack we bring on Derral Eves to talk Why YouTube and the How. Derral is the CEO of Creatus, a video marketing and strategy company. Derral consults some of the biggest YouTubers in the world. He has helped 27 YouTube channels go from zero to more than a million subscribers, and he has generated nearly 70 billion views on YouTube. He is the Wall Street Journal best-selling author of The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 56 1 b0635548-f554-4b7f-b603-8b3018ceda2c If Your Ads Aren’t Performing You Probably Don’t Have A Strong Lead Magnet We all want our ads to perform better. What’s the secret?

The secret is pretty straightforward have a strong offer. You may think you have a strong offer but is it converting? It’s all about testing, you need to test different offers.

On this episode of Growth Hack we bring in Rahul Alim to talk strong offers aka lead magnets.

Rahul is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local and 1,000’s of local businesses.

With 16+ years of experience running his agency, he now coaches agency owners to grow 6 figure businesses with his proven G$D Sales Method. His real talk yields real results.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> Mon, 11 Apr 2022 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) https://www.papidigital.com/podcast We all want our ads to perform better. What’s the secret?

The secret is pretty straightforward have a strong offer. You may think you have a strong offer but is it converting? It’s all about testing, you need to test different offers.

On this episode of Growth Hack we bring in Rahul Alim to talk strong offers aka lead magnets.

Rahul is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local and 1,000’s of local businesses.

With 16+ years of experience running his agency, he now coaches agency owners to grow 6 figure businesses with his proven G$D Sales Method. His real talk yields real results.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> If Your Ads Aren’t Performing You Probably Don’t Have A Strong Lead Magnet Julian Espinosa 00:17:52 We all want our ads to perform better. What’s the secret? The secret is pretty straightforward have a strong offer. You may think you have a strong offer but is it converting? It’s all about testing, you need to test different offers. On this episode of Growth Hack we bring in Rahul Alim to talk strong offers aka lead magnets. Rahul is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local and 1,000’s of local businesses. With 16+ years of experience running his agency, he now coaches agency owners to grow 6 figure businesses with his proven G$D Sales Method. His real talk yields real results. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ We all want our ads to perform better. What’s the secret? The secret is pretty straightforward have a strong offer. You may think you have a strong offer but is it converting? It’s all about testing, you need to test different offers. On this episode of Growth Hack we bring in Rahul Alim to talk strong offers aka lead magnets. Rahul is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local and 1,000’s of local businesses. With 16+ years of experience running his agency, he now coaches agency owners to grow 6 figure businesses with his proven G$D Sales Method. His real talk yields real results. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 55 1 3a8bc567-8fc9-465c-9f0e-d1cb40b422ed How To Use Humor To Increase The Success of Campaigns Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones.

Well, there's a reason for this. But since this podcast isn’t dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results.

On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 4 Apr 2022 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) https://www.papidigital.com/podcast Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones.

Well, there's a reason for this. But since this podcast isn’t dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results.

On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> How To Use Humor To Increase The Success of Campaigns Julian Espinosa 00:13:44 Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones. Well, there's a reason for this. But since this podcast isn’t dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results. On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones. Well, there's a reason for this. But since this podcast isn’t dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results. On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 54 1 cf5b9619-9f73-40ce-8359-0e98dd0d14e8 Will We Be Able To Track Marketing Results With All The New Changes? The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle.

These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path?

It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results.

Simon is the Vice President of Digital Intelligence at Wpromote. He oversees the Analytics Development, Data Analysis & Analytics Solution teams. He sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> Mon, 28 Mar 2022 21:33:07 +0000 julian@papidigital.com (Julian Espinosa) https://papidigital.com/podcast The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle.

These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path?

It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results.

Simon is the Vice President of Digital Intelligence at Wpromote. He oversees the Analytics Development, Data Analysis & Analytics Solution teams. He sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> Will We Be Able To Track Marketing Results With All The New Changes? Julian Espinosa 00:22:22 The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle. These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path? It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results. Simon is the Vice President of Digital Intelligence at Wpromote. He oversees the Analytics Development, Data Analysis & Analytics Solution teams. He sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle. These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path? It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results. Simon is the Vice President of Digital Intelligence at Wpromote. He oversees the Analytics Development, Data Analysis & Analytics Solution teams. He sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 53 1 e9689e49-a917-43ab-be5c-de15dcb44e8b Critical Touch Points You Want To Consider Along The Consumer Journey I’m not one to brag or self promote my wins but man am I damn proud of celebrating our one year anniversary for the podcast. This is our 52nd episode and I want to thank our producer and post production team for all the hard work! It really does take a village! 

Okay, now to why you are here… The Consumer Journey… We’ve talked about this back in episode six but today we bring on an amazing guest to help us look at the consumer journey from a different perspective.

We bring on Ryan Deiss. Ryan is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, Recess.io, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 21 Mar 2022 22:29:33 +0000 julian@papidigital.com (Julian Espinosa) https://papidigital.com/podcast I’m not one to brag or self promote my wins but man am I damn proud of celebrating our one year anniversary for the podcast. This is our 52nd episode and I want to thank our producer and post production team for all the hard work! It really does take a village! 

Okay, now to why you are here… The Consumer Journey… We’ve talked about this back in episode six but today we bring on an amazing guest to help us look at the consumer journey from a different perspective.

We bring on Ryan Deiss. Ryan is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, Recess.io, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Critical Touch Points You Want To Consider Along The Consumer Journey Julian Espinosa 00:18:38 I’m not one to brag or self promote my wins but man am I damn proud of celebrating our one year anniversary for the podcast. This is our 52nd episode and I want to thank our producer and post production team for all the hard work! It really does take a village! Okay, now to why you are here… The Consumer Journey… We’ve talked about this back in episode six but today we bring on an amazing guest to help us look at the consumer journey from a different perspective. We bring on Ryan Deiss. Ryan is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, Recess.io, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ I’m not one to brag or self promote my wins but man am I damn proud of celebrating our one year anniversary for the podcast. This is our 52nd episode and I want to thank our producer and post production team for all the hard work! It really does take a village! Okay, now to why you are here… The Consumer Journey… We’ve talked about this back in episode six but today we bring on an amazing guest to help us look at the consumer journey from a different perspective. We bring on Ryan Deiss. Ryan is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, Recess.io, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ no full 52 1 2a69bfae-d1ff-4986-a487-4470934eb6cd I Trusted A Marketing Company & They Took My Money Have you hired a marketing agency before? There's a good chance that you haven’t been happy with the results or outcome.

It’s said that digital marketers are worse than used car salesmen. Now as a digital marketer myself that's a painful to hear but honestly a truth in the industry.

There are many bad actors in the industry but I’ve distilled this down to one key factor. Deliverables vs outcome. Foundationally this is the key principle that no one wants to talk about but is the biggest issue in the industry.

On this episode of Growth Hack we’ve brought on Dennis Yu. Dennis is a former Yahoo search engine engineer who optimized ads and analytics across search and social platforms. He's taken his passion for digital marketing and turned it into training to create good jobs for aspiring

digital marketers. Dennis has managed campaigns for The Golden State Warriors, Nike, and Rosetta Stone.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> Mon, 14 Mar 2022 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) https://www.papidigital.com/podcast Have you hired a marketing agency before? There's a good chance that you haven’t been happy with the results or outcome.

It’s said that digital marketers are worse than used car salesmen. Now as a digital marketer myself that's a painful to hear but honestly a truth in the industry.

There are many bad actors in the industry but I’ve distilled this down to one key factor. Deliverables vs outcome. Foundationally this is the key principle that no one wants to talk about but is the biggest issue in the industry.

On this episode of Growth Hack we’ve brought on Dennis Yu. Dennis is a former Yahoo search engine engineer who optimized ads and analytics across search and social platforms. He's taken his passion for digital marketing and turned it into training to create good jobs for aspiring

digital marketers. Dennis has managed campaigns for The Golden State Warriors, Nike, and Rosetta Stone.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> I Trusted A Marketing Company & They Took My Money Julian Espinosa 00:20:58 Have you hired a marketing agency before? There's a good chance that you haven’t been happy with the results or outcome. It’s said that digital marketers are worse than used car salesmen. Now as a digital marketer myself that's a painful to hear but honestly a truth in the industry. There are many bad actors in the industry but I’ve distilled this down to one key factor. Deliverables vs outcome. Foundationally this is the key principle that no one wants to talk about but is the biggest issue in the industry. On this episode of Growth Hack we’ve brought on Dennis Yu. Dennis is a former Yahoo search engine engineer who optimized ads and analytics across search and social platforms. He's taken his passion for digital marketing and turned it into training to create good jobs for aspiring digital marketers. Dennis has managed campaigns for The Golden State Warriors, Nike, and Rosetta Stone. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Have you hired a marketing agency before? There's a good chance that you haven’t been happy with the results or outcome. It’s said that digital marketers are worse than used car salesmen. Now as a digital marketer myself that's a painful to hear but honestly a truth in the industry. There are many bad actors in the industry but I’ve distilled this down to one key factor. Deliverables vs outcome. Foundationally this is the key principle that no one wants to talk about but is the biggest issue in the industry. On this episode of Growth Hack we’ve brought on Dennis Yu. Dennis is a former Yahoo search engine engineer who optimized ads and analytics across search and social platforms. He's taken his passion for digital marketing and turned it into training to create good jobs for aspiring digital marketers. Dennis has managed campaigns for The Golden State Warriors, Nike, and Rosetta Stone. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 51 1 bc27c7b8-0e1e-40a0-a81d-4aebfd6b9e34 The Internet is Noisy - Here Is How To Leave A Loud Impression To Not Be Forgotten Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important.

The internet is so busy and it’s only getting busier, how do you become memorable?

This episode will give you one key aspect on how to not be forgotten. 

We bring in Justin Blackman to talk to us about your company's voice and how you say things affect consumers' purchasing behavior.

Justin dives deeper into brand voice than anyone ever should. He finds the quirks between the commas to establish new rules for writers, and teaches content teams how to add consistency to their content. 

He uses a process called Brand Ventriloquism to match any brand’s writing style, and has written for more than 429 different clients. He has created voice guides for industry experts including Amy Porterfield, Stu McLaren, Bobby Klinck, Hayley Hobson, Melyssa Griffin, and several Saas sites you’ve never heard of.

]]> Tue, 8 Mar 2022 15:50:00 +0000 julian@papidigital.com (papi digital, Justin Blackman) https://www.papidigital.com/podcast Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important.

The internet is so busy and it’s only getting busier, how do you become memorable?

This episode will give you one key aspect on how to not be forgotten. 

We bring in Justin Blackman to talk to us about your company's voice and how you say things affect consumers' purchasing behavior.

Justin dives deeper into brand voice than anyone ever should. He finds the quirks between the commas to establish new rules for writers, and teaches content teams how to add consistency to their content. 

He uses a process called Brand Ventriloquism to match any brand’s writing style, and has written for more than 429 different clients. He has created voice guides for industry experts including Amy Porterfield, Stu McLaren, Bobby Klinck, Hayley Hobson, Melyssa Griffin, and several Saas sites you’ve never heard of.

]]> The Internet is Noisy - Here Is How To Leave A Loud Impression To Not Be Forgotten papi digital, Justin Blackman 00:22:00 Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important. The internet is so busy and it’s only getting busier, how do you become memorable? This episode will give you one key aspect on how to not be forgotten. We bring in Justin Blackman to talk to us about your company's voice and how you say things affect consumers' purchasing behavior. Justin dives deeper into brand voice than anyone ever should. He finds the quirks between the commas to establish new rules for writers, and teaches content teams how to add consistency to their content. He uses a process called Brand Ventriloquism to match any brand’s writing style and has written for more than 429 different clients. He has created voice guides for industry experts including Amy Porterfield, Stu McLaren, Bobby Klinck, Hayley Hobson, Melyssa Griffin, and several Saas sites you’ve never heard of. Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important. The internet is so busy and it’s only getting busier, how do you become memorable? This episode will give you one key aspect on how to not be forgotten. We bring in Justin Blackman to talk to us about your company's voice and how you say things affect consumers' purchasing behavior. Justin dives deeper into brand voice than anyone ever should. He finds the quirks between the commas to establish new rules for writers, and teaches content teams how to add consistency to their content. He uses a process called Brand Ventriloquism to match any brand’s writing style and has written for more than 429 different clients. He has created voice guides for industry experts including Amy Porterfield, Stu McLaren, Bobby Klinck, Hayley Hobson, Melyssa Griffin, and several Saas sites you’ve never heard of. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 50 1 3c1b0ae0-89a9-4f43-9155-53a78aedb909 Decision Making: Why Qualitative Beats Quantitative Should we be making decisions solely on data? With all the data in our hands, what’s missing?

 

Well according to our guest today Tim Ash he believes the data experts are missing something key.

 

Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it.  

 

Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.  

 

Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:  

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

 

]]> Mon, 28 Feb 2022 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) https://www.papidigital.com/podcast Should we be making decisions solely on data? With all the data in our hands, what’s missing?

 

Well according to our guest today Tim Ash he believes the data experts are missing something key.

 

Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it.  

 

Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.  

 

Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:  

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

 

]]> Decision Making: Why Qualitative Beats Quantitative Julian Espinosa 00:22:33 Should we be making decisions solely on data? With all the data in our hands, what’s missing? Well according to our guest today Tim Ash he believes the data experts are missing something key. Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it. Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Should we be making decisions solely on data? With all the data in our hands, what’s missing? Well according to our guest today Tim Ash he believes the data experts are missing something key. Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it. Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 49 1 d5786ee3-7e57-409e-b0e3-f36fa2917e6e How Strong Is Your Brand's Story? In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated by the companies that do this really well.

I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about.

Well in this episode we bring on Caroline Mays from Switch Blade Lemonade to share how you can make your story more profound and less cliche.

Spoiler alert we didn’t hire Caroline but we wished we did!

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> Mon, 21 Feb 2022 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) https://www.papidigital.com/podcast In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated by the companies that do this really well.

I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about.

Well in this episode we bring on Caroline Mays from Switch Blade Lemonade to share how you can make your story more profound and less cliche.

Spoiler alert we didn’t hire Caroline but we wished we did!

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> How Strong Is Your Brand's Story? Julian Espinosa 00:17:44 In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated by the companies that do this really well. I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about. Well in this episode we bring on Caroline Mays from Switch Blade Lemonade to share how you can make your story more profound and less cliche. Spoiler alert we didn’t hire Caroline but we wished we did! For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated by the companies that do this really well. I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about. Well in this episode we bring on Caroline Mays from Switch Blade Lemonade to share how you can make your story more profound and less cliche. Spoiler alert we didn’t hire Caroline but we wished we did! For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 48 1 e3613204-7eeb-4aed-81d5-65bb152f6bd3 What “Understanding Your Audience” Really Means Do you think you know your audience? Well we are here to challenge that very notion.

On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster!

Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market.

Learn what distinguishes a customer from a consumer and what this means for the success of your brand.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 14 Feb 2022 17:50:20 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast Do you think you know your audience? Well we are here to challenge that very notion.

On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster!

Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market.

Learn what distinguishes a customer from a consumer and what this means for the success of your brand.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> What “Understanding Your Audience” Really Means Julian Espinosa 00:20:13 Do you think you know your audience? Well we are here to challenge that very notion. On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster! Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market. Learn what distinguishes a customer from a consumer and what this means for the success of your brand. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Do you think you know your audience? Well we are here to challenge that very notion. On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster! Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market. Learn what distinguishes a customer from a consumer and what this means for the success of your brand. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 47 1 7f73ab6a-f6da-4d5a-bfd4-ce2ba430e071 Making Your Conversions Blast Off With Analytics-Based Decision Making Do you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your website? 

Are the growth hacks you are using working?

If after these questions you're left with a question mark hovering over your head, there's no need to worry. This episode will get you the answers you need! 

Analytics beast, Brie Anderson drops in to give you the 411 on how to stop treating analytics as a necessary evil and use it like the business weapon it can be.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 7 Feb 2022 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) http://www.papidigital.com/podcast Do you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your website? 

Are the growth hacks you are using working?

If after these questions you're left with a question mark hovering over your head, there's no need to worry. This episode will get you the answers you need! 

Analytics beast, Brie Anderson drops in to give you the 411 on how to stop treating analytics as a necessary evil and use it like the business weapon it can be.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Making Your Conversions Blast Off With Analytics-Based Decision Making Julian Espinosa 00:17:23 Do you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your website? Are the growth hacks you are using working? If after these questions you're left with a question mark hovering over your head, there's no need to worry. This episode will get you the answers you need! Analytics beast, Brie Anderson drops in to give you the 411 on how to stop treating analytics as a necessary evil and use it like the business weapon it can be. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Do you optimize your site to produce better conversions? Do you attempt to make calculated decisions based on data you see in analytics to improve your website? Are the growth hacks you are using working? If after these questions you're left with a question mark hovering over your head, there's no need to worry. This episode will get you the answers you need! Analytics beast, Brie Anderson drops in to give you the 411 on how to stop treating analytics as a necessary evil and use it like the business weapon it can be. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 46 1 a519fe67-260d-4375-90b1-4249cf826eb2 Local Marketing for the Post-COVID Era Local search was a great way to boost your sales before the pandemic. What has changed and how should you adapt as we exit the health crisis? Greg Sterling stops by to pinpoint the change in consumers' behavior in the post-COVID era and offers actionable ways to continue to thrive using local marketing.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:  

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

 

]]> Mon, 31 Jan 2022 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast Local search was a great way to boost your sales before the pandemic. What has changed and how should you adapt as we exit the health crisis? Greg Sterling stops by to pinpoint the change in consumers' behavior in the post-COVID era and offers actionable ways to continue to thrive using local marketing.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:  

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

 

]]> Local Marketing for the Post-COVID Era Julian Espinosa 00:16:32 Local search was a great way to boost your sales before the pandemic. What has changed and how should you adapt as we exit the health crisis? Greg Sterling stops by to pinpoint the change in consumers' behavior in the post-COVID era and offers actionable ways to continue to thrive using local marketing. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Local search was a great way to boost your sales before the pandemic. What has changed and how should you adapt as we exit the health crisis? Greg Sterling stops by to pinpoint the change in consumers' behavior in the post-COVID era and offers actionable ways to continue to thrive using local marketing. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ no full 45 1 2e07d964-5601-4543-97fb-82acb97161b1 Making Sense of Your Marketing Data Data... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it.  

Well, some of you do but the reality is we are sitting on so much data that we aren't taking advantage of! Think about the finance department they probably have valuable assets aka data points that marketing would like to know about. You would think what finance has is available to marketing but it's simply not.

In today's episode of Growth Hack, we bring in Janet Driscoll Miller. Janet President and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:  

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

 

]]> Mon, 24 Jan 2022 17:25:37 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast Data... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it.  

Well, some of you do but the reality is we are sitting on so much data that we aren't taking advantage of! Think about the finance department they probably have valuable assets aka data points that marketing would like to know about. You would think what finance has is available to marketing but it's simply not.

In today's episode of Growth Hack, we bring in Janet Driscoll Miller. Janet President and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:  

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

 

]]> Making Sense of Your Marketing Data Julian Espinosa 00:17:25 Data... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it. Well, some of you do but the reality is we are sitting on so much data that we aren't taking advantage of! Think about the finance department they probably have valuable assets aka data points that marketing would like to know about. You would think what finance has is available to marketing but it's simply not. In today's episode of Growth Hack, we bring in Janet Driscoll Miller. Janet President and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Data... Just saying that word feels overwhelming... We entered this world where we have so much data and now we don't know what to do with it. Well, some of you do but the reality is we are sitting on so much data that we aren't taking advantage of! Think about the finance department they probably have valuable assets aka data points that marketing would like to know about. You would think what finance has is available to marketing but it's simply not. In today's episode of Growth Hack, we bring in Janet Driscoll Miller. Janet President and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, travis chappell, ecommerce marketing, inviting podcast guests, digital marketing, big name guests, podcast guests, facebook marketing, marketing podcasts, papi digital, instagram marketing, digital marketing podcast, book podcast guests, growth, how to, booking guests, social marketing, how to book podcast guests, growth marketing, fast growth no full 44 1 dcb41f6c-53f8-44cf-b780-fd361d4f7d33 How To Get The Biggest Names To Appear on Your Podcast Podcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready! 

One of the most common questions I hear is how do you get big names on your show?

Now on this show I've had the lucky opportunity to interview some key people in the marketing world but let me tell you, it wasn't always the case!

We dedicated this episode to how to get the big names and reveal a major new tool that is bridging this need! 

We bring you, Travis Chappell! Travis is also the host of Build Your Network where he interviews big name guests! Travis is also the founder and CEO of Guestio, a new software that connects high level guests with high level content creators.

Don’t miss this episode and be sure to learn how to make your own podcast EPIC by booking big name guests!

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Tue, 18 Jan 2022 15:50:00 +0000 julian@papidigital.com (Travis Chappell, papi digital) www.papidigital.com/podcast Podcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready! 

One of the most common questions I hear is how do you get big names on your show?

Now on this show I've had the lucky opportunity to interview some key people in the marketing world but let me tell you, it wasn't always the case!

We dedicated this episode to how to get the big names and reveal a major new tool that is bridging this need! 

We bring you, Travis Chappell! Travis is also the host of Build Your Network where he interviews big name guests! Travis is also the founder and CEO of Guestio, a new software that connects high level guests with high level content creators.

Don’t miss this episode and be sure to learn how to make your own podcast EPIC by booking big name guests!

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> How To Get The Biggest Names To Appear on Your Podcast Travis Chappell, papi digital 00:22:10 Podcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready! One of the most common questions I hear is how do you get big names on your show? Now on this show I've had the lucky opportunity to interview some key people in the marketing world but let me tell you, it wasn't always the case! We dedicated this episode to how to get the big names and reveal a major new tool that is bridging this need! We bring you, Travis Chappell! Travis is also the host of Build Your Network where he interviews big name guests! Travis is also the founder and CEO of Guestio, a new software that connects high level guests with high level content creators. Don’t miss this episode and be sure to learn how to make your own podcast EPIC by booking big name guests! For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Podcasting! You guys know I love this topic! If you are a podcaster or considering a podcast, lean in and get your notes ready! One of the most common questions I hear is how do you get big names on your show? Now on this show I've had the lucky opportunity to interview some key people in the marketing world but let me tell you, it wasn't always the case! We dedicated this episode to how to get the big names and reveal a major new tool that is bridging this need! We bring you, Travis Chappell! Travis is also the host of Build Your Network where he interviews big name guests! Travis is also the founder and CEO of Guestio, a new software that connects high level guests with high level content creators. Don’t miss this episode and be sure to learn how to make your own podcast EPIC by booking big name guests! For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, travis chappell, ecommerce marketing, inviting podcast guests, digital marketing, big name guests, podcast guests, podcast guests, facebook marketing, marketing podcasts, papi digital, instagram marketing, digital marketing podcast, book podcast guests, growth, how to, booking guests, social marketing, how to book podcast guests, growth marketing, fast growth no full 43 1 9a6b804d-2f6e-494f-b70a-aeae0ebfa897 Smarter Decisions Happen When You Really Know Your Audience Your Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow?

Some of you may be saying yah and others are probably saying kind of. If your answer isn’t an absolute firm YES, then you need to listen to this episode.

On this episode of Growth Hack we bring in Rand Fishkin to talk audience insights and how to use them to make smarter marketing decisions.

 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Mon, 10 Jan 2022 15:50:00 +0000 julian@papidigital.com (Rand Fishkin, papidigital) www.papidigital.com/podcast Your Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow?

Some of you may be saying yah and others are probably saying kind of. If your answer isn’t an absolute firm YES, then you need to listen to this episode.

On this episode of Growth Hack we bring in Rand Fishkin to talk audience insights and how to use them to make smarter marketing decisions.

 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram: www.instagram.com/_papidigital/

]]> Smarter Decisions Happen When You Really Know Your Audience Rand Fishkin, papidigital 00:23:18 Your Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow? Some of you may be saying yah and others are probably saying kind of. If your answer isn’t an absolute firm YES, then you need to listen to this episode. On this episode of Growth Hack we bring in Rand Fishkin to talk audience insights and how to use them to make smarter marketing decisions. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Your Customers… Do you know what websites they visit? Do you know what podcasts they listen to? Do you know what social media accounts they follow? Some of you may be saying yah and others are probably saying kind of. If your answer isn’t an absolute firm YES, then you need to listen to this episode. On this episode of Growth Hack we bring in Rand Fishkin to talk audience insights and how to use them to make smarter marketing decisions. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, gorilla marketing, startups, ecommerce marketing, digital marketing, seo tags startup marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 42 1 80b54a6e-1277-46a1-9859-99809fb7262c Growth Hacking Your Podcast With Google SEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops by to share some face-melting growth hacks that will propel you to the top of the search results while establishing you as an authority on the podcasting scene.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> Mon, 3 Jan 2022 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast SEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops by to share some face-melting growth hacks that will propel you to the top of the search results while establishing you as an authority on the podcasting scene.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> Growth Hacking Your Podcast With Google Julian Espinosa 00:13:24 SEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops by to share some face-melting growth hacks that will propel you to the top of the search results while establishing you as an authority on the podcasting scene. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ SEO takes time, money, effort, and can give you anxiety attacks and frustration. (Well, for some entrepreneurs anyway). Marketing expert Dimple Dang stops by to share some face-melting growth hacks that will propel you to the top of the search results while establishing you as an authority on the podcasting scene. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 41 1 42da8f25-ec92-4deb-b85e-abc874651711 Turbocharging Your SEO Using Growth Hacks Many business owners give up on SEO and go the paid search route. What makes entrepreneurs give up on organic traffic and what are some ways in which you can take advantage of others' inaction in the SEO department? Steve Wiideman talks about SEO growth hacks and useful tools that can skyrocket your organic Google traffic.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> Mon, 27 Dec 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast Many business owners give up on SEO and go the paid search route. What makes entrepreneurs give up on organic traffic and what are some ways in which you can take advantage of others' inaction in the SEO department? Steve Wiideman talks about SEO growth hacks and useful tools that can skyrocket your organic Google traffic.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> Turbocharging Your SEO Using Growth Hacks Julian Espinosa 00:21:27 Many business owners give up on SEO and go the paid search route. What makes entrepreneurs give up on organic traffic and what are some ways in which you can take advantage of others' inaction in the SEO department? Steve Wiideman talks about SEO growth hacks and useful tools that can skyrocket your organic Google traffic. Calls to Action For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ Many business owners give up on SEO and go the paid search route. What makes entrepreneurs give up on organic traffic and what are some ways in which you can take advantage of others' inaction in the SEO department? Steve Wiideman talks about SEO growth hacks and useful tools that can skyrocket your organic Google traffic. Calls to Action For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/ growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 40 1 086ecec3-63e2-4901-9cc5-606c41eb0e07 SEO in 2022: What You Need to Know Are you confused about how to improve your website's rankings in the search results? There's so much to know and so many opinions on what really works. Learn what SEO specialist Ian Lurie has to say about the most important signal you should keep an eye on and the biggest Google algorithm update in the last 24 months.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> Mon, 20 Dec 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast Are you confused about how to improve your website's rankings in the search results? There's so much to know and so many opinions on what really works. Learn what SEO specialist Ian Lurie has to say about the most important signal you should keep an eye on and the biggest Google algorithm update in the last 24 months.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

Instagram:

 www.instagram.com/_papidigital/

]]> SEO in 2022: What You Need to Know Julian Espinosa 00:19:12 Are you confused about how to improve your website's rankings in the search results? There's so much to know and so many opinions on what really works. Learn what SEO specialist Ian Lurie has to say about the most important signal you should keep an eye on and the biggest Google algorithm update in the last 24 months. Are you confused about how to improve your website's rankings in the search results? There's so much to know and so many opinions on what really works. Learn what SEO specialist Ian Lurie has to say about the most important signal you should keep an eye on and the biggest Google algorithm update in the last 24 months. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 39 1 30f869fb-bd84-4f92-8895-799552eacbab It’s all about the SEO! Barry Schwartz, do I need to say more? When it comes to the latest news about what Google is doing with their search algorithm Barry is one of the brightest minds.

Barry is the founder of the Search Engine Roundtable and has covered search engines for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. 

We bring on Barry to talk Google Penalties, Most important ranking factors that Google has, and his advice if you want to rank on the search engines.

-------------------------------

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> Mon, 13 Dec 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast Barry Schwartz, do I need to say more? When it comes to the latest news about what Google is doing with their search algorithm Barry is one of the brightest minds.

Barry is the founder of the Search Engine Roundtable and has covered search engines for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. 

We bring on Barry to talk Google Penalties, Most important ranking factors that Google has, and his advice if you want to rank on the search engines.

-------------------------------

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> It’s all about the SEO! Julian Espinosa 00:11:28 Welcome back to “Growth Hack” where we breakdown marketing channels like Google, Facebook, Instagram and show you how to make them work for you. Barry Schwartz, do I need to say more? When it comes to the latest news about what Google is doing with their search algorithm Barry is one of the brightest minds. Barry is the founder of the Search Engine Roundtable and has covered search engines for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry is always at the forefront of the latest news and trends in search. Barry has and currently provided an advisory role for Google, Yahoo! Search, and Microsoft's Bing. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the "US Search Personality Of The Year.” We bring on Barry to talk Google Penalties, Most important ranking factors that Google has, and his advice if you want to rank on the search engines. Please enjoy my fruitful conversation with Barry Schwartz. Welcome back to “Growth Hack” where we breakdown marketing channels like Google, Facebook, Instagram and show you how to make them work for you. Barry Schwartz, do I need to say more? When it comes to the latest news about what Google is doing with their search algorithm Barry is one of the brightest minds. Barry is the founder of the Search Engine Roundtable and has covered search engines for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry is always at the forefront of the latest news and trends in search. Barry has and currently provided an advisory role for Google, Yahoo! Search, and Microsoft's Bing. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the "US Search Personality Of The Year.” We bring on Barry to talk Google Penalties, Most important ranking factors that Google has, and his advice if you want to rank on the search engines. Please enjoy my fruitful conversation with Barry Schwartz. no full 38 1 1ad7d1e6-59b2-47d7-8203-e6664d8cc4cd Content Always Wins! In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey.

Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. 

In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.

It’s safe to say Joe is not an expert when it comes to content marketing but a great human.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> Mon, 6 Dec 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey.

Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. 

In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.

It’s safe to say Joe is not an expert when it comes to content marketing but a great human.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> Content Always Wins! Julian Espinosa 00:19:44 In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. no full 37 1 c01bba68-194b-4677-87e5-9747a7d84e33 The Value of Starting a YouTube Channel Not interested in becoming a YouTuber? With all the content creator drama and changing algorithms, who can blame you? Actually, your brand can. Learn why Jessica Stansberry recommends that you start creating content on the biggest video platform in the world. Find out who YouTube is ideal for, who should spend the time to overcome the learning curve, and who should steer clear of the platform. Jessica also shares valuable tips regarding the nuances that will boost your effectiveness on YouTube.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

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]]> Mon, 29 Nov 2021 15:50:00 +0000 julian@papidigital.com (Jessica Stansberry, Papi Digital) www.papidigital.com/podcast Not interested in becoming a YouTuber? With all the content creator drama and changing algorithms, who can blame you? Actually, your brand can. Learn why Jessica Stansberry recommends that you start creating content on the biggest video platform in the world. Find out who YouTube is ideal for, who should spend the time to overcome the learning curve, and who should steer clear of the platform. Jessica also shares valuable tips regarding the nuances that will boost your effectiveness on YouTube.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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]]> The Value of Starting a YouTube Channel Jessica Stansberry, Papi Digital 00:19:42 Not interested in becoming a YouTuber? With all the content creator drama and changing algorithms, who can blame you? Actually, your brand can. Learn why Jessica Stansberry recommends that you start creating content on the biggest video platform in the world. Find out who YouTube is ideal for, who should spend the time to overcome the learning curve, and who should steer clear of the platform. Jessica also shares valuable tips regarding the nuances that will boost your effectiveness on YouTube. Not interested in becoming a YouTuber? With all the content creator drama and changing algorithms, who can blame you? Actually, your brand can. Learn why Jessica Stansberry recommends that you start creating content on the biggest video platform in the world. Find out who YouTube is ideal for, who should spend the time to overcome the learning curve, and who should steer clear of the platform. Jessica also shares valuable tips regarding the nuances that will boost your effectiveness on YouTube. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 36 1 b5633c90-9d32-4fd8-b436-10bf30e03b9e Marketing Tips for the Underdogs Do you consider your brand an underdog? That's not a bad position to be in. Especially if you follow smart social media scheduler, Arjun Rai (founder of HelloWoofy), has to say. Learn what elements of your content creation can be optimized with the help of AI, how often you should post, and how content libraries can provide a virtually unlimited source of material for your content strategy.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> Mon, 22 Nov 2021 15:50:00 +0000 julian@papidigital.com (papi digital) www.papidigital.com/podcast Do you consider your brand an underdog? That's not a bad position to be in. Especially if you follow smart social media scheduler, Arjun Rai (founder of HelloWoofy), has to say. Learn what elements of your content creation can be optimized with the help of AI, how often you should post, and how content libraries can provide a virtually unlimited source of material for your content strategy.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> Marketing Tips for the Underdogs papi digital 00:19:58 Do you consider your brand an underdog? That's not a bad position to be in. Especially if you follow smart social media scheduler, Arjun Rai (founder of HelloWoofy), has to say. Learn what elements of your content creation can be optimized with the help of AI, how often you should post, and how content libraries can provide a virtually unlimited source of material for your content strategy. Do you consider your brand an underdog? That's not a bad position to be in. Especially if you follow smart social media scheduler, Arjun Rai (founder of HelloWoofy), has to say. Learn what elements of your content creation can be optimized with the help of AI, how often you should post, and how content libraries can provide a virtually unlimited source of material for your content strategy. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 35 1 3f09e616-b36d-4867-a72f-ba1d10b674ff Digital Detective Work Generates Better Engagement Tired of being made to chase algorithms like a cat tormented by a laser pointer in the hands of a cruel brat? MIT social media strategy expert Jenny Fowler helps the prey become the hunter. Learn how understanding your audience on a deeper level coupled with data analysis can give you the upper hand, in effect liberating you from the whims of constant algorithm changes.

Sprout Social Article by Jenny:

https://sproutsocial.com/insights/there-are-no-shortcuts-to-a-sustainable-social-media-strategy/

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

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 www.instagram.com/_papidigital/

]]> Mon, 15 Nov 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast Tired of being made to chase algorithms like a cat tormented by a laser pointer in the hands of a cruel brat? MIT social media strategy expert Jenny Fowler helps the prey become the hunter. Learn how understanding your audience on a deeper level coupled with data analysis can give you the upper hand, in effect liberating you from the whims of constant algorithm changes.

Sprout Social Article by Jenny:

https://sproutsocial.com/insights/there-are-no-shortcuts-to-a-sustainable-social-media-strategy/

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> Digital Detective Work Generates Better Engagement Julian Espinosa 00:19:43 Tired of being made to chase algorithms like a cat tormented by a laser pointer in the hands of a cruel brat? MIT social media strategy expert Jenny Fowler helps the prey become the hunter. Learn how understanding your audience on a deeper level coupled with data analysis can give you the upper hand, in effect liberating you from the whims of constant algorithm changes. Tired of being made to chase algorithms like a cat tormented by a laser pointer in the hands of a cruel brat? MIT social media strategy expert Jenny Fowler helps the prey become the hunter. Learn how understanding your audience on a deeper level coupled with data analysis can give you the upper hand, in effect liberating you from the whims of constant algorithm changes. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 34 1 50beb3a7-affb-4569-8f2e-f06b619fb839 Influencer Paradigm: Shifting Power from Platforms to Creators For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

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 www.instagram.com/_papidigital/

]]> Mon, 8 Nov 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Influencer Paradigm: Shifting Power from Platforms to Creators Julian Espinosa 00:19:26 How can you be heard in this world of infinite media static and constant noise? Author and futurist Mark Schaefer shares the secret to sidestepping a dying paradigm and leveraging key insights to thrive in a rapidly changing world. Learn what the biggest ad agencies refuse to understand and why it's a unique opportunity for you and your brand. How can you be heard in this world of infinite media static and constant noise? Author and futurist Mark Schaefer shares the secret to sidestepping a dying paradigm and leveraging key insights to thrive in a rapidly changing world. Learn what the biggest ad agencies refuse to understand and why it's a unique opportunity for you and your brand. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 33 1 13736405-39fc-417a-b2ec-b87e21d99be0 Is a Live Show Right for your Business? For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: www.linkedin.com/company/papidigital

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 www.instagram.com/_papidigital/

]]> Mon, 1 Nov 2021 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

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 www.instagram.com/_papidigital/

]]> Is a Live Show Right for your Business? Julian Espinosa 00:21:08 Have you ever considered producing a live show for your brand? What are the potential benefits of such an endeavor and what should you know before starting one? Is your business right for this particular format? Talk show host Joseph Jaffe stops by to answer these questions as well as to offer valuable tips on how to growth hack your show’s content for maximum leverage. Have you ever considered producing a live show for your brand? What are the potential benefits of such an endeavor and what should you know before starting one? Is your business right for this particular format? Talk show host Joseph Jaffe stops by to answer these questions as well as to offer valuable tips on how to growth hack your show’s content for maximum leverage. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 32 1 f026a7b9-47e4-4bd3-92a6-e00e2df6c503 How Privacy is Affecting Marketing Around The World Digital Maturity: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/

Analytics Course by Kevin: https://elvtr.com/course/digital-marketing-analytics

Google Data Analytics Professional Certificate: https://www.coursera.org/professional-certificates/google-data-analytics

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

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]]> Mon, 25 Oct 2021 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast Digital Maturity: https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/

Analytics Course by Kevin: https://elvtr.com/course/digital-marketing-analytics

Google Data Analytics Professional Certificate: https://www.coursera.org/professional-certificates/google-data-analytics

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

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]]> How Privacy is Affecting Marketing Around The World Julian Espinosa 00:21:50 Privacy is the most trending topic and biggest concern for marketers today. We bring on Kevin Hartman, Chief Analytics Evangelist at Google, to talk about the future of privacy and what we can do now to maintain successful marketing strategies. Marketers have become dependent on PIDs (personally-identifiable data) such as behavioral data, demographic data, and psychographic data. PIDs are disappearing at a rapid pace and marketers need to find new ways to reach audiences. We have three strategies on how to prepare for the upcoming privacy policy changes, and lessen our dependence on PIDs. Privacy is the most trending topic and biggest concern for marketers today. We bring on Kevin Hartman, Chief Analytics Evangelist at Google, to talk about the future of privacy and what we can do now to maintain successful marketing strategies. Marketers have become dependent on PIDs (personally-identifiable data) such as behavioral data, demographic data, and psychographic data. PIDs are disappearing at a rapid pace and marketers need to find new ways to reach audiences. We have three strategies on how to prepare for the upcoming privacy policy changes, and lessen our dependence on PIDs. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 31 1 66fe8e99-9669-4c0f-99f2-870945030f1a Why TikTok? For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

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]]> Mon, 18 Oct 2021 14:50:00 +0000 julian@papidigital.com (Wave Wyld, Papi Digital) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Why TikTok? Wave Wyld, Papi Digital 00:19:36 TikTok is all the rage and everyone is on it. Should you follow suit and jump in or will it be the umpteenth social media app you're wasting time on? Can you make TikTok work for your business? In this episode, leading TikTok specialist Wave Wyld breaks down what you need to make the platform work for you. Learn what works and how to leverage trends that can make your videos viral. Understand how you can tie virality to your business so that you entertain and gain at the same time. TikTok is all the rage and everyone is on it. Should you follow suit and jump in or will it be the umpteenth social media app you're wasting time on? Can you make TikTok work for your business? In this episode, leading TikTok specialist Wave Wyld breaks down what you need to make the platform work for you. Learn what works and how to leverage trends that can make your videos viral. Understand how you can tie virality to your business so that you entertain and gain at the same time. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 30 1 0fde4bcd-2e45-4d5f-a843-d00a59beb157 Influencer Marketing vs. Influence Marketing Winfluence: Reframing Influencer Marketing to Ignite Your Brand

http://jason.online/getthebook

 

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]]> Mon, 11 Oct 2021 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast Winfluence: Reframing Influencer Marketing to Ignite Your Brand

http://jason.online/getthebook

 

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]]> Influencer Marketing vs. Influence Marketing Julian Espinosa 00:25:11 Stop spending time contemplating the best influencer you can get to promote your brand and start thinking about the influence they can attain for you. Renowned influence strategist Jason Falls describes how influence has evolved over the past two decades and how you can benefit from it. Learn how to choose the best influencers for your brand as well as how you can build and wield your business’s influence to your advantage. Stop spending time contemplating the best influencer you can get to promote your brand and start thinking about the influence they can attain for you. Renowned influence strategist Jason Falls describes how influence has evolved over the past two decades and how you can benefit from it. Learn how to choose the best influencers for your brand as well as how you can build and wield your business’s influence to your advantage. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 29 1 3e9eb268-e807-40e0-9493-44adb3c704a4 Clubhouse Strategies & Beginner Guide For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 4 Oct 2021 19:21:38 +0000 julian@papidigital.com (TerDawn DeBoe, Papi Digital) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Clubhouse Strategies & Beginner Guide TerDawn DeBoe, Papi Digital 00:24:05 Are you on Clubhouse constantly adding value yet don't know how to maximize your conversions? TerDawn DeBoe is an expert on how to monetize your presence on the audio-based, invite-only app. Learn how to build influence, gain authority, and maximize conversions. Find out how to determine your return on intention so that you stand out on Clubhouse. Are you on Clubhouse constantly adding value yet don't know how to maximize your conversions? TerDawn DeBoe is an expert on how to monetize your presence on the audio-based, invite-only app. Learn how to build influence, gain authority, and maximize conversions. Find out how to determine your return on intention so that you stand out on Clubhouse. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 28 1 58dc5392-00a8-4664-8d2f-e8ae4e873fbc Should Your Company Do Social Media? For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 27 Sep 2021 14:50:00 +0000 julian@papidigital.com (papi digital) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Should Your Company Do Social Media? papi digital 00:22:15 Do you have a social media strategy? If you do, are you getting a satisfactory ROI on your social media presence? Digital marketing expert Jay Baer drops by to share why you need to revisit your social media strategy regularly if you want to be in the elite of entrepreneurs that are killing it on your platforms of choice. Learn why you should avoid shiny object syndrome with social media services and find out how you can develop a strategy that works for you. Do you have a social media strategy? If you do, are you getting a satisfactory ROI on your social media presence? Digital marketing expert Jay Baer drops by to share why you need to revisit your social media strategy regularly if you want to be in the elite of entrepreneurs that are killing it on your platforms of choice. Learn why you should avoid shiny object syndrome with social media services and find out how you can develop a strategy that works for you. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 27 1 3754e4ed-0a2e-4787-b78d-8e77b3e6c066 What Should You Post on LinkedIn? For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 20 Sep 2021 22:30:00 +0000 julian@papidigital.com (Alex Minor, Papi Digital) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> What Should You Post on LinkedIn? Alex Minor, Papi Digital 00:25:23 What should you post on LinkedIn? It seems like this is the age-old question that there are many answers to but no one can agree on one. Is video the best? Written posts? Graphics? Articles? Links? What works on LinkedIn? Well on this week’s episode of Growth Hack we interview Alex Minor the chief creative officer at Eye Am Media, it’s Alex’s job to make sure that video is used as a force for good. What should you post on LinkedIn? It seems like this is the age-old question that there are many answers to but no one can agree on one. Is video the best? Written posts? Graphics? Articles? Links? What works on LinkedIn? Well on this week’s episode of Growth Hack we interview Alex Minor the chief creative officer at Eye Am Media, it’s Alex’s job to make sure that video is used as a force for good. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 26 1 98e3e30b-2382-4529-a929-3daec5e337a6 Next Level Conversion Rate Optimization For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 13 Sep 2021 13:50:00 +0000 julian@papidigital.com (papi digital) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Next Level Conversion Rate Optimization papi digital 00:25:03 Are you currently doing conversion rate optimization on your website? If you’ve been putting it off or limit any optimization to changing the color of your Add to Cart button, you need to tune in to what conversion optimization expert Chris Dayley has to say. Learn how to test for elements that can boost your funnel efficiency. Also, learn how the COVID crisis can put you ahead of the curve by applying a simple growth hack. Are you currently doing conversion rate optimization on your website? If you’ve been putting it off or limit any optimization to changing the color of your Add to Cart button, you need to tune in to what conversion optimization expert Chris Dayley has to say. Learn how to test for elements that can boost your funnel efficiency. Also, learn how the COVID crisis can put you ahead of the curve by applying a simple growth hack. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 25 1 5796fc24-864d-4821-a084-0c45e28378e3 Why Should You Pay Attention to Facebook Ads Strategy? For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 6 Sep 2021 14:50:00 +0000 julian@papidigital.com (Papi Digital, Ben Heath) http://www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Why Should You Pay Attention to Facebook Ads Strategy? Papi Digital, Ben Heath 00:20:11 Have you jumped into Facebook Ads head first only to find out you're in the shallow end of the pool? Facebook Ads specialist Ben Heath drops in to talk about why strategy is important. Not all campaigns are created equal and knowing the nuances can make all the difference. Learn how to determine what your brand’s ideal strategy is and how to do competitive research that pays growth hacking dividends. Have you jumped into Facebook Ads head first only to find out you're in the shallow end of the pool? Facebook Ads specialist Ben Heath drops in to talk about why strategy is important. Not all campaigns are created equal and knowing the nuances can make all the difference. Learn how to determine what your brand’s ideal strategy is and how to do competitive research that pays growth hacking dividends. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 24 1 4917ca9a-de85-4823-a4c4-eb45868af1cb Who Should Not Do Video Marketing? For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Tue, 31 Aug 2021 20:05:56 +0000 julian@papidigital.com (Camille Smura, papi digial) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Who Should Not Do Video Marketing? Camille Smura, papi digial 00:19:29 If you could just produce a flashy video, your business would go through the roof, right? Well, not exactly. Knowing if you should avoid investing in video is as important as an effective campaign in the case that video is ideal for your brand. Director Camille Smura stops by to give you the criteria that determine if video is right for you. Learn what steps you should take and how to gradually growth hack your way to video success. If you could just produce a flashy video, your business would go through the roof, right? Well, not exactly. Knowing if you should avoid investing in video is as important as an effective campaign in the case that video is ideal for your brand. Director Camille Smura stops by to give you the criteria that determine if video is right for you. Learn what steps you should take and how to gradually growth hack your way to video success. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 23 1 b86b82b5-9794-42e6-b753-a07c8d1a130e Google Analytics 4: Turning Data Tracking Into Growth Hacking For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 23 Aug 2021 14:50:00 +0000 julian@papidigital.com (Papi Digital, Chris Mercer) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Google Analytics 4: Turning Data Tracking Into Growth Hacking Papi Digital, Chris Mercer 00:18:41 Is the evolving online ecosystem making your data tracking a process akin to fortune telling? Drawing meaningful conclusions from your analytics is essential to your success. Chris Mercer of Measurement Marketing drops in to discuss the ways that Google Analytics 4 will shape your business's future. Learn how to draw meaningful conclusions and how to combine this new platform with Universal Analytics for optimal growth hacking. Is the evolving online ecosystem making your data tracking a process akin to fortune telling? Drawing meaningful conclusions from your analytics is essential to your success. Chris Mercer of Measurement Marketing drops in to discuss the ways that Google Analytics 4 will shape your business's future. Learn how to draw meaningful conclusions and how to combine this new platform with Universal Analytics for optimal growth hacking. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 22 1 68005905-91d5-4c3a-a8c7-d52c1e26cf96 Who Shouldn’t Start A Podcast? For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 16 Aug 2021 14:50:00 +0000 julian@papidigital.com (Papi Digital, John LeeDumas) http://www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Who Shouldn’t Start A Podcast? Papi Digital, John LeeDumas 00:11:00 Entrepreneurs on Fire podcast creator John Lee Dumas stops by to give prospective podcasters some tough love. Learn what the basis for a successful podcast is and how you can start your show off on the right foot. Find out what you can do to avoid wasting time and money and get on the road to being in the minority of successful podcasters. Entrepreneurs on Fire podcast creator John Lee Dumas stops by to give prospective podcasters some tough love. Learn what the basis for a successful podcast is and how you can start your show off on the right foot. Find out what you can do to avoid wasting time and money and get on the road to being in the minority of successful podcasters. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 21 1 8649db88-8b18-484c-ba01-3d2e5b7f87f2 Turning the iOS 14 Update Into a Facebook Marketing Opportunity For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 9 Aug 2021 14:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Turning the iOS 14 Update Into a Facebook Marketing Opportunity Julian Espinosa 00:18:19 Just when you were hitting your stride with Facebook Ads, Apple comes along with its iOS 14 update and trips you up. In this episode we turn this speed bump into a launchpad to get even better results. Our guest Tara Zirker, founder of Successful Ads Club, stops by to share some result-driven insight. Learn how to continue advertising while gathering enough data for your needs. Just when you were hitting your stride with Facebook Ads, Apple comes along with its iOS 14 update and trips you up. In this episode we turn this speed bump into a launchpad to get even better results. Our guest Tara Zirker, founder of Successful Ads Club, stops by to share some result-driven insight. Learn how to continue advertising while gathering enough data for your needs. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 20 1 1091b7d2-a08f-432b-adfc-82d602914ca1 How To Get The Right Guest For Your Podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 2 Aug 2021 14:50:00 +0000 julian@papidigital.com (Papi Digital) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> How To Get The Right Guest For Your Podcast Papi Digital 00:13:28 You have a podcast. You had good momentum to start but you are running out of guests. Finding guests can be difficult! Let alone finding the right guest for your show! In our latest episode, Jessica Rhodes stops by to give you the blueprint you need for finding the best guests and shares how to growth hack your way to success. You have a podcast. You had good momentum to start but you are running out of guests. Finding guests can be difficult! Let alone finding the right guest for your show! In our latest episode, Jessica Rhodes stops by to give you the blueprint you need for finding the best guests and shares how to growth hack your way to success. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 19 1 3bd01093-9d46-449c-b07f-abe197c72a8d How To Get Your Company Mentioned in the Media For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Tue, 30 Mar 2021 03:51:14 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> How To Get Your Company Mentioned in the Media Julian Espinosa 00:14:46 Being mentioned in the media is a surefire way to take your business to the next level. The best part is, it's not as difficult as it may seem. In our new episode, find out how to gain traction in the media. Learn the key ingredients of a successful strategy from Entrepreneur magazine editor Jason Feifer and get on the path to making your company famous. Being mentioned in the media is a surefire way to take your business to the next level. The best part is, it's not as difficult as it may seem. In our new episode, find out how to gain traction in the media. Learn the key ingredients of a successful strategy from Entrepreneur magazine editor Jason Feifer and get on the path to making your company famous. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 18 1 c5ea1cf6-3236-4f1e-a0d7-43567de59ca9 How to Moderate the Best Room on Clubhouse For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 22 Mar 2021 17:22:05 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> How to Moderate the Best Room on Clubhouse Julian Espinosa 00:33:29 Clubhouse is undoubtedly the most important new social media platform business owners need to jump on. But getting on the app is not enough. In this week's episode, learn how to moderate the best room on Clubhouse so you can reap the benefits this powerful platform offers. Clubhouse is undoubtedly the most important new social media platform business owners need to jump on. But getting on the app is not enough. In this week's episode, learn how to moderate the best room on Clubhouse so you can reap the benefits this powerful platform offers. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 17 1 bc68ea23-e4f5-4b24-80ec-7d9979c127bc Leveraging Influencer Marketing for Massive Growth For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 15 Mar 2021 20:26:16 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Leveraging Influencer Marketing for Massive Growth Julian Espinosa 00:25:23 The effectiveness of influencer marketing cannot be overstated. However, many brands take a pass on this cost-effective growth hack. Check out this week's episode as Sarah Grosz sheds a bright light on this powerful form of marketing and its potential benefits to your business. The effectiveness of influencer marketing cannot be overstated. However, many brands take a pass on this cost-effective growth hack. Check out this week's episode as Sarah Grosz sheds a bright light on this powerful form of marketing and its potential benefits to your business. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 16 1 4032b64c-480a-412b-af62-23f35ee80cf7 How Can You Benefit From Clubhouse? For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Tue, 9 Mar 2021 15:33:51 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> How Can You Benefit From Clubhouse? Julian Espinosa 00:16:59 Clubhouse is an innovative voice-driven social media platform that is set to become a leader in the online space. Bre Donofrio, professional Clubhouse moderator, drops by to share her proven knowledge on best practices for the growing app. Learn what the best way to get started is and how to leverage Clubhouse to benefit your business's digital marketing. Clubhouse is an innovative voice-driven social media platform that is set to become a leader in the online space. Bre Donofrio, professional Clubhouse moderator, drops by to share her proven knowledge on best practices for the growing app. Learn what the best way to get started is and how to leverage Clubhouse to benefit your business's digital marketing. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 15 1 c4ddd9b1-8a02-496c-856d-3102713a6670 How to Growth Hack Using TikTok For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 1 Mar 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> How to Growth Hack Using TikTok Julian Espinosa 00:17:36 TikTok is taking the social media landscape by storm with millions of enthusiastic daily users. There are countless growth hacking opportunities to pursue on the short-form video-sharing platform. Tune in to this week's episode to learn all about how to boost your brand from former TikTok Partner Manager, Daniela Genie. TikTok is taking the social media landscape by storm with millions of enthusiastic daily users. There are countless growth hacking opportunities to pursue on the short-form video-sharing platform. Tune in to this week's episode to learn all about how to boost your brand from former TikTok Partner Manager, Daniela Genie. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 14 1 69c55135-9044-4f08-ad45-59d5a7a87741 Why Podcasting is a Growth Hack For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 22 Feb 2021 15:50:00 +0000 julian@papidigital.com (Simplecast, Caitlin Van Horn) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Why Podcasting is a Growth Hack Simplecast, Caitlin Van Horn 00:20:33 Podcasting creates content opportunities and establishes itself as an authority in it’s space. This is 100% a Growth Hack! Find out how in this week's episode where Caitlin Van Horn of Simplecast drops in to guest-host. Learn what it takes to growth hack a podcast in a way that's friendly to your marketing budget. Podcasting creates content opportunities and establishes itself as an authority in it’s space. This is 100% a Growth Hack! Find out how in this week's episode where Caitlin Van Horn of Simplecast drops in to guest-host. Learn what it takes to growth hack a podcast in a way that's friendly to your marketing budget. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 13 1 dc069290-7398-40b7-92c8-b3917e7c1d60 Don’t Leave Your Branding On Autopilot For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 15 Feb 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Don’t Leave Your Branding On Autopilot Julian Espinosa 00:49:35 Neglecting to work on your branding could be equivalent to taking a spork to a gun fight when trying to convert. Tying your branding into the essence of your business will skyrocket your results. Branding expert Ian Evenstar shares his valuable insight on how you can connect effectively with your prospective customers. Neglecting to work on your branding could be equivalent to taking a spork to a gun fight when trying to convert. Tying your branding into the essence of your business will skyrocket your results. Branding expert Ian Evenstar shares his valuable insight on how you can connect effectively with your prospective customers. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 12 1 3bb75487-0408-47b1-b434-8c8dd6680675 Promoted Pins Are So Underrated Don’t Sleep on Them For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 8 Feb 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Promoted Pins Are So Underrated Don’t Sleep on Them Julian Espinosa 00:45:11 Overlooking the popular visual platform could be depriving you of a weapon to wield against your competition. You've probably never thought of Pinterest as a medium for your success. Pinterest promoted pins expert Erin Harding shares her lead-grabbing techniques and describes specific tactics you can use to drive down your advertising costs. Overlooking the popular visual platform could be depriving you of a weapon to wield against your competition. You've probably never thought of Pinterest as a medium for your success. Pinterest promoted pins expert Erin Harding shares her lead-grabbing techniques and describes specific tactics you can use to drive down your advertising costs. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 11 1 1928e535-a611-4293-90d8-ab046ea35781 Why You Shouldn’t Do Paid Warm Marketing on LinkedIn For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 1 Feb 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Why You Shouldn’t Do Paid Warm Marketing on LinkedIn Julian Espinosa 00:19:05 You try running ads on LinkedIn and the high costs eat away at your budget while bringing in zero leads. Giving up would mean abandoning a sea full of potential clients! If you want to stop throwing money down a bottomless pit and start converting on LinkedIn like crazy, you need to check out this episode! LinkedIn expert AJ Wilcox stops by again to drop knowledge bombs on the subject of Remarketing. Learn result-driven strategies that leverage LinkedIn's remarketing capabilities. Prepare for the new features that are in store for the professional network and why they have the potential to skyrocket your return on investment and conversion rates. You try running ads on LinkedIn and the high costs eat away at your budget while bringing in zero leads. Giving up would mean abandoning a sea full of potential clients! If you want to stop throwing money down a bottomless pit and start converting on LinkedIn like crazy, you need to check out this episode! LinkedIn expert AJ Wilcox stops by again to drop knowledge bombs on the subject of Remarketing. Learn result-driven strategies that leverage LinkedIn's remarketing capabilities. Prepare for the new features that are in store for the professional network and why they have the potential to skyrocket your return on investment and conversion rates. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 10 1 8d95de88-b290-4054-aecb-3e9c652799f6 How To Generate Leads Effectively on LinkedIn For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 25 Jan 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) http://www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> How To Generate Leads Effectively on LinkedIn Julian Espinosa 00:37:11 You know there's a sea of prospects on LinkedIn but you don't know how to attract them. If you want to have a breakthrough in leveraging LinkedIn for profit, you need to tune in for this episode! Learn how to succeed with organic LinkedIn strategies and find out exactly what users are looking for. Use proven strategies to build authority and have LinkedIn users hit you up for projects rather than having to relentlessly pursue them. Learn actionable hacks from LinkedIn expert Natalie De Souza Ferreyra and leverage these tips to make a difference in building an engaged audience. You know there's a sea of prospects on LinkedIn but you don't know how to attract them. If you want to have a breakthrough in leveraging LinkedIn for profit, you need to tune in for this episode! Learn how to succeed with organic LinkedIn strategies and find out exactly what users are looking for. Use proven strategies to build authority and have LinkedIn users hit you up for projects rather than having to relentlessly pursue them. Learn actionable hacks from LinkedIn expert Natalie De Souza Ferreyra and leverage these tips to make a difference in building an engaged audience. no full 9 1 55f60a74-2152-485d-a25a-f5e511cf8983 LinkedIn Advertising… Is it worth it? For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 18 Jan 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> LinkedIn Advertising… Is it worth it? Julian Espinosa 00:22:24 Throwing money blindly at LinkedIn ad campaigns is a sure way to burn through a marketing budget. If you want to run a profitable ad on LinkedIn, you should definitely check out this episode! Learn who should advertise on the professional networking site, what kinds of businesses should avoid it and what metrics matter. LinkedIn is a goldmine for certain types of businesses because they have the best business to business information out there. Learn why LinkedIn is more expensive than other platforms, which is a good thing. Our guest is Aj Wilcox, the guy who LinkedIn hires to make their training videos! Throwing money blindly at LinkedIn ad campaigns is a sure way to burn through a marketing budget. If you want to run a profitable ad on LinkedIn, you should definitely check out this episode! Learn who should advertise on the professional networking site, what kinds of businesses should avoid it and what metrics matter. LinkedIn is a goldmine for certain types of businesses because they have the best business to business information out there. Learn why LinkedIn is more expensive than other platforms, which is a good thing. Our guest is Aj Wilcox, the guy who LinkedIn hires to make their training videos! growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 8 1 bb0bf7dc-c7fd-49ce-bc73-194aa6adf93b Create Videos That Won’t Be Scrolled Past For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 11 Jan 2021 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Create Videos That Won’t Be Scrolled Past Julian Espinosa 00:54:48 With a flick of a thumb, your ad is no longer relevant. This is because someone doesn’t think your ad is interesting enough and they use their thumb to scroll to the next post. If you want to create content that stops people in their tracks you’ll want to listen to this episode! Learn how to grab your audience's attention and lead them to act with growth hacking strategies and tactics used by successful Creative Director Camille Smura. Learn what to A/B test for so that you always put your best foot forward with your video content. With a flick of a thumb, your ad is no longer relevant. This is because someone doesn’t think your ad is interesting enough and they use their thumb to scroll to the next post. If you want to create content that stops people in their tracks you’ll want to listen to this episode! Learn how to grab your audience's attention and lead them to act with growth hacking strategies and tactics used by successful Creative Director Camille Smura. Learn what to A/B test for so that you always put your best foot forward with your video content. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 7 1 96fe4db7-7b24-47ae-b676-0b94d4f954a1 Build A Consumer Decision Journey That Generates Sales For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 14 Dec 2020 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Build A Consumer Decision Journey That Generates Sales Julian Espinosa 00:09:52 Do you know how many touchpoints a consumer needs before buying your product? Learn how to structure your campaigns so that you get customers flocking to your landing pages every time. We discuss the importance of the consumer's journey and how it relates to your success. Learn to engage your prospects in a way that answers the questions they may have through their decision-making process. We explore the other opportunities that exist beyond your website to satisfy savvy consumers that need a lot of convincing. Do you know how many touchpoints a consumer needs before buying your product? Learn how to structure your campaigns so that you get customers flocking to your landing pages every time. We discuss the importance of the consumer's journey and how it relates to your success. Learn to engage your prospects in a way that answers the questions they may have through their decision-making process. We explore the other opportunities that exist beyond your website to satisfy savvy consumers that need a lot of convincing. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 6 1 448991ca-aa78-4b70-bfbf-ced1814528a2 How To Get More Customers With Video Marketing For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 7 Dec 2020 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> How To Get More Customers With Video Marketing Julian Espinosa 00:43:21 Pound for pound video is proven to drive more customers to buy. The question is how do you approach video? What kind of videos? The answers may surprise you. There is a system you can use to increase your sales with video. Ben Amos from Engage Video Marketing Podcast joins us to explain how to use video and how to make them. Inside this episode is an exciting real world example that he breaks down what was done well and where the video could improve. Pound for pound video is proven to drive more customers to buy. The question is how do you approach video? What kind of videos? The answers may surprise you. There is a system you can use to increase your sales with video. Ben Amos from Engage Video Marketing Podcast joins us to explain how to use video and how to make them. Inside this episode is an exciting real world example that he breaks down what was done well and where the video could improve. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 5 1 9484d036-5eb2-4f2b-b206-1500e2b23072 What Channel Should I Get Customers From? Social Media Demographics: https://sproutsocial.com/insights/new-social-media-demographics/

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]]> Mon, 30 Nov 2020 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast Social Media Demographics: https://sproutsocial.com/insights/new-social-media-demographics/

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]]> What Channel Should I Get Customers From? Julian Espinosa 00:07:16 Where do I get customers from? The internet is a massive vessel from which you can advertise. Should you start with Google Ads? What About Facebook? Instagram? And the list goes on. In this episode, we discuss how to pick the right channel to start advertising using the CAR method. CAR is an acronym that stands for capabilities, access, and resources. You don’t want to miss this one! Where do I get customers from? The internet is a massive vessel from which you can advertise. Should you start with Google Ads? What About Facebook? Instagram? And the list goes on. In this episode, we discuss how to pick the right channel to start advertising using the CAR method. CAR is an acronym that stands for capabilities, access, and resources. You don’t want to miss this one! growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 4 1 3eb6754e-4a3a-4ee6-971d-5052fb74730d How To Narrow Down Your Target Audience For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Mon, 23 Nov 2020 15:50:00 +0000 julian@papidigital.com (Julian Espinosa) www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> How To Narrow Down Your Target Audience Julian Espinosa 00:07:33 In today’s episode we show you how to narrow down your target audience and show you how to build a customer avatar. Instead of walking you through the steps, we will be using a real world example to show you the process. This approach is currently being used in real online marketing campaigns that are rendering results! You’ll get to see how selective and specific you want to be when marketing online. The things you will learn in this episode will dramatically increase your chances of success. Tune in! In today’s episode we show you how to narrow down your target audience and show you how to build a customer avatar. Instead of walking you through the steps, we will be using a real world example to show you the process. This approach is currently being used in real online marketing campaigns that are rendering results! You’ll get to see how selective and specific you want to be when marketing online. The things you will learn in this episode will dramatically increase your chances of success. Tune in! growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 3 1 9cfbe53f-e098-4963-b896-d8ef41930b5f Foundations of Online Marketing In this episode we cover:

  • How Brand Equity pays off on the backend. 
  • Customer Acquisition
  • Overlooking Your Website
  • How to get quality assets on a budget
  • How marketing differs from a large company to a small company

We wrap up this conversation with discussing what digital marketing might look like in the coming future. We look at the present with social media ads, what do the next five years look like? Tony responds that social is not going to go away, due to the fact that people really enjoy social media platforms.

]]> Wed, 18 Nov 2020 22:56:05 +0000 julian@papidigital.com (Julian Espinosa) http://www.papidigital.com/podcast In this episode we cover:

  • How Brand Equity pays off on the backend. 
  • Customer Acquisition
  • Overlooking Your Website
  • How to get quality assets on a budget
  • How marketing differs from a large company to a small company

We wrap up this conversation with discussing what digital marketing might look like in the coming future. We look at the present with social media ads, what do the next five years look like? Tony responds that social is not going to go away, due to the fact that people really enjoy social media platforms.

]]> Foundations of Online Marketing Julian Espinosa 00:50:54 We brought in the COO of the fastest digital marketing company to talk to us about the state of affairs. We cover a wide range of topics. We brought in the COO of the fastest digital marketing company to talk to us about the state of affairs. We cover a wide range of topics. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 2 1 bfa85974-e237-4556-9b15-c792e31c5ad0 Why Digital Marketing Campaigns Fail This episode lays the foundation for the rest of this season. Once you listen to this episode you can hop around to episodes that are interesting to you.

In this episode we cover:

  • Target Audience Mistakes
  • Not Selecting The Right Channels
  • Wrong Content
  • Lack of Frequency
  • Lack of Testing
  • Tracking Results

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]]> Wed, 18 Nov 2020 22:44:50 +0000 julian@papidigital.com (Julian Espinosa) http://www.papidigital.com/podcast This episode lays the foundation for the rest of this season. Once you listen to this episode you can hop around to episodes that are interesting to you.

In this episode we cover:

  • Target Audience Mistakes
  • Not Selecting The Right Channels
  • Wrong Content
  • Lack of Frequency
  • Lack of Testing
  • Tracking Results

For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Why Digital Marketing Campaigns Fail Julian Espinosa 00:10:10 Have you ever had a marketing campaign fail? To understand how to make a digital marketing campaign WORK you need to understand how they fail. If you can avoid these six reasons and implement a process, you will have a marketing system built to get results. If you think you know all these, don't be too quick to judge. It’s a quick 10-minute episode! Have you ever had a marketing campaign fail? To understand how to make a digital marketing campaign WORK you need to understand how they fail. If you can avoid these six reasons and implement a process, you will have a marketing system built to get results. If you think you know all these, don't be too quick to judge. It’s a quick 10-minute episode! growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 1 1 70804af2-3a6d-4750-8a3f-c7b963f2c585 Introduction To Growth Hack Podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Wed, 18 Nov 2020 22:43:58 +0000 julian@papidigital.com (Julian Espinosa) http://www.papidigital.com/podcast For more episodes and information, visit us at www.papidigital.com/podcast

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]]> Introduction To Growth Hack Podcast Julian Espinosa 00:01:20 Your marketing campaign has just failed. That Facebook Ad campaign that you thought was going to work didn’t get results. You’ve spent thousands of dollars with nothing to show for it. You want your money back. Sound familiar? Well if this hasn’t happened to you, you are one of the lucky ones. That’s because the approach to digital marketing is systematically flawed. Facebook, Instagram and Google make it very easy to spend money with them but that's it, you’ve only spent money with them, what about the sales, what about the leads you were looking for? Where are those? Once you listen to our introduction, start with episode 1 “Why Digital Marketing Fails”, it’s the foundation for the whole season. Your marketing campaign has just failed. That Facebook Ad campaign that you thought was going to work didn’t get results. You’ve spent thousands of dollars with nothing to show for it. You want your money back. Sound familiar? Well if this hasn’t happened to you, you are one of the lucky ones. That’s because the approach to digital marketing is systematically flawed. Facebook, Instagram and Google make it very easy to spend money with them but that's it, you’ve only spent money with them, what about the sales, what about the leads you were looking for? Where are those? Once you listen to our introduction, start with episode 1 “Why Digital Marketing Fails”, it’s the foundation for the whole season. growth hacking, growth hack, google marketing, entrepreneur, social media marketing, business, startup marketing, gorilla marketing, startups, ecommerce marketing, digital marketing, facebook marketing, marketing podcasts, instagram marketing, digital marketing podcast, growth, social marketing, growth marketing, fast growth no full 0 1