You'll discover the unfiltered truth about affiliate marketing – both the golden opportunities and the pitfalls nobody talks about. I'm breaking down exactly how this industry is reshaping modern advertising and why NOW is the perfect time to dive in.

Get ready for a value-packed hour where I'll share:

• The counterintuitive mindset shift that unlocked my first big win
• Real numbers behind successful affiliate campaigns
• My biggest failures (and how they became stepping stones)
• The exact strategies I used to build my inner circle of top performers
• A practical 21-day challenge to kickstart your affiliate marketing journey

Whether you're just starting out or looking to scale your existing business, this episode is your blueprint for navigating the affiliate marketing landscape in 2025.

Stay until the end for my insider secrets on positioning yourself as a leader in this rapidly evolving industry. Trust me – you won't want to miss this one.

Keynotes discussed:

* Understanding the basics of Affiliate Marketing (01:05)

* The story of Eric Beer: the rocky road between economic instability & financial success (02:31)

* The mathematics behind Affiliate Marketing’s prosperity (15:44)

* Accepting failure as part of the entrepreneurial process (23:11)

* How to become an Affiliate Marketing expert on your own (35:39)

* Joining the Inner circle: The impact of surrounding with outstandingly talented people (42:29)

* Helping others to find their entrepreneurial purpose (50:54)

* The 21 days performer marketing challenge (54:33)

I'll walk you through the entire process, from understanding how lead gen portals operate to creating your own vertical from scratch. Using real examples and a detailed breakdown of arbitrage opportunities, you'll learn a system that can be applied to any niche you choose.

Whether you're a complete beginner or looking to expand your lead gen portfolio, this episode provides a practical roadmap to start generating and selling high-value leads today.

There are many people who’d like to jump into the lead gen business but don’t really know what they should do. They often ask me what leads they should generate, where to find them, who to sell them to… You know, all of those really good questions.

The whole thing is simple for me, but I’ve been in this business like forever. Sometimes I just have to remind myself that I should explain how lead generation works so that you guys can recognize all the opportunities it gives you.

Key Takeaways:

• How a lead gen vertical works (00:00)
• A Place for Mom - the details about the lead gen portal (01:40)
• How to create your own lead gen vertical (05:21)
• A hypothetical offer explained - example (07:26)
• Arbitraging media scenario (08:44)
• How to apply this in any vertical (09:54)
• Contact me - I answer all questions (11:28)

Timeline

• 00:00 - Perfect Survey Method: Real Estate Case Study
• 03:31 - Understanding the Realtor's Perspective
• 07:26 - Essential Questions for Offer Creation
• 11:12 - Differentiating Real Estate Agents
• 14:08 - Understanding Seller Motivations
• 18:14 - Using Quick Fixes as Entry Points
• 22:39 - Case Studies: Chiropractor and Dentist Approaches
• 25:50 - Building Consumer Trust
• 29:20 - Leveraging Survey Psychology
• 34:47 - Continuing Education and Community Building

👉 Don't forget to sign up for the SurveyDetective VIP Waitlist: https://surveydetective.io

If you're not doing any challenges as part of your marketing strategy, then you're leaving a massive amount of money on the table.

That's what I realized during this episode with the marketing genius Pedro Adao.

Pedro Adao, aka The Challenge King, is the brains behind online challenges. He has helped big names in the industry, like Russell Brunson and Dean Graziosi scale up their businesses using the challenge model.

With the challenge model, he makes eight figures yearly with zero high-ticket offers and zero sales team and has gained over 41K customers and 300K email subscribers for the past three years, all through the back of challenges.

I could listen to him all day as he talked about challenges, but today he has dropped some value bombs that I think would really help you scale your business.

In today's episode, Pedro and I talk about…

- Why are challenges so effective?

- Paid vs. free challenges

- How to pull off an effective challenge?

- and a whole lot more

If you want to crush your next challenge or learn more about selling effectively and building a profitable business from challenges, then make sure to tune in. You don't want to miss this one!

Let's dive in!

---

Key Takeaways:

• Introduction (00:00)
• Meet Pedro (01:00)
• What is a challenge, and why is it effective? (07:50)
• Paid vs. free challenge (18:09)
• How long should a challenge be? (31:19)
• What does a 5-day challenge look like? (33:40)
• Selling your core offer during the challenge (38:19)
• What's the takeaway after the 5-day challenge?? (40:29)
• How to pull off a good challenge? (43:11)
• On free giveaways and swags (44:08)
• Episode wrap-up (45:36)

---

Additional Resources:

-  Claim your Challenge Secrets goodies from Pedro here: challengesecrets.com/eric

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric:

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

👉 Don't forget to sign up for the SurveyDetective VIP Waitlist: https://surveydetective.io

--

Guys, it's happening! My mentor and good friend Russell Brunson of ClickFunnels and other big names in the industry are doing a 5-day FREE challenge where we show you how to launch your idea into a business step-by-step. 

And this works even if you don't have tech skills, don't know what ClickFunnel is, or don't have a product at all!

Once you sign up for the free challenge at http://buildmybiz.io, you'll get a 30-day ClickFunnels trial for FREE. While you're at it, you'll have experts like Dean Graziosi, Daymond John, Grant Cardone, Jenna Kutcher, and a whole bunch of others teach you their expertise.

And it gets better than that!

I've partnered with the amazing "Music Hustler" and ad expert Kristine Mirelle, and we're throwing away our own BONUSES at http://buildyourbiz.io.

If you sign up and upgrade to VIP through our link, you'll have Kristine and me as your coaches, and we'll teach you many things every day until you launch your business, including the biggest roadblock in every business - traffic generation. 

Yep, we'll teach you how to drive traffic to your offer and turn those visitors into paying customers!

So, whether you're an entrepreneur who wants to scale things up or a newbie who wants to quit their job and start a business, this one is for you. Make sure to tune in to this episode for full details!

Let's get started!

--

Key Takeaways:

• Intro (00:00)
• The 5-Day free challenge with Russell Brunson (01:03)
• ClickFunnels 2.0 launch (02:45)
• Let these experts teach you (04:07)
• Kristine Mirelle and I will be your coaches (08:07)
• What you'll get when you sign up with us? (09:08)
• How Kristine and I can help you? (11:47)
• A peek at buildyourbiz.io (14:59)
• Final thoughts (17:38)

--

Additional Resources:

- Join Russell Brunson’s 5-day FREE challenge to launch your business here

- Claim your $39,119 worth of FREE bonuses from us here

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Then let me demonstrate in today's episode of the Performance Marketer that you CAN build a very profitable business even if you have nothing. 

Friends, that's the beauty in today's world. 'Coz, you can do business with just about anything by leveraging someone's company and calling it yours.

Of course, you have to have an agreement with the business owner you want to partner with. And that's just what I did with my fantastic friend Ryan Helms, founder and CEO of Legacy Media.

Ryan is scaling up his podcast agency business by offering quality short-form content to his target market. However, to fast-track his process, I'm gonna promote his service while adding value to it and package it as mine so I can scale up the pricing.

To better explain how things work for this setup, tune in and watch the full episode as I discuss…

- how to add more value to someone's business

- how to generate leads 

- an effective segmentation process

- scaling up a podcast business strategy

- and so much more

If you're thinking about starting a business but don't have anything, to begin with, this episode could just be what you're looking for.

Let's get started!

--

Key Takeaways:

• Intro (00:00)
• Making money from short-form content (01:00)
• This is what I do with leads (04:19)
• How to be an agency and create content (10:06)
• Leveraging Russell Brunson's #1 advice (12:02)
• The segmentation process (13:19)
• Scaling a podcast agency through certification (16:26)
• Episode wrap-up (21:05)

--

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Well, you’re just one of the many who only convert 3% of their webinar registrants. But what about the 97%?

Whatever your answer is, even Russell Brunson of ClickFunnels was convinced right off the bat that FunnelHub is the next big thing - that it should be a part of ClickFunnels 2.0.

And that’s what we’re going to talk about today.

Joining me in today's episode of Performance Marketer are two of my good friends, Mike Schmidt & AJ Rivera.

Mike and AJ started a web design and digital marketing agency in 2003, which then evolved into the making of FunnelHub.

FunnelHub is a system for funnel-driven businesses and local businesses. 

Its number one job is to accept traffic from sales funnel visitors' searches and refer those visitors back into the proper funnel. It guides your potential customers into places where they need to be regardless of where they're at in their buying cycle.

So, in today's episode, we're going to talk about…

- How FunnelHub started

- What is FunnelHub

- FunnelHub integration in ClickFunnels 2.0

- Success stories

- and a whole lot more

Whether you're already a sales funnel pro or looking into building your first funnel to grow your business, make sure to tune in and learn how FunnelHub works and why you need one.

Let's get started!

Key Takeaways:

• Intro (00:00)
• Meet Mike and AJ (01:06)
• From agency owners to FunnelHub builders (03:14)
• What is a FunnelHub? (08:44)
• FunnelHub's structure (11:43)
• Success stories with FunnelHub (18:32)
• FunnelHub in ClickFunnels 2.0 (21:36)
• Teaching agencies about FunnelHub (28:26)
• Episode wrap-up (32:47)

Additional Resources:

- Check out agencycoach.com/beer for goodies you don’t want to miss!

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Then today's episode could be a life-changing one for you.

Joining me in today's episode of the Performance Marketer is the founder of Music Hustler, Kristine Mirelle.

Kristine is graciously sharing with us how she went from being a starving to a professional musician turned multi-million dollar business owner.

Like most aspiring singers, landing a record deal is the primary goal if you want to get into this competitive industry. 

But in today's generation, you don't only get into it through pure talent. Most of the time, having an entrepreneurial spirit does help you to move the needle.

And no one knows that better than Kristine.

She built Music Hustler to help independent artists get their breakthroughs even if they didn't sign with any record labels or have a huge fan base.

So in today's episode of the Performance Marketer, we're going to talk about...

- Kristine's life journey (from being homeless to managing her own business)

- how she grew her business using ads

- marketing strategies using Survey Detective

- and a lot more

And she will prove to us that you can make more than just decent money with your musical talent.

If you think this is something that would inspire you to take action, then make sure to tune in to today's episode.

Let's dive right in!

Key Takeaways:

• Intro (00:00)
• Meet Kristine Mirelle (01:10)
• How to take your passion into a business (02:27)
• Music Hustler's value ladder (10:00)
• "The ad is equally as important as the offer." (13:06)
• Which is better - video or static ads? (16:00)
• Good enough is better than perfect (24:33)
• You have to have thick skin (29:06)
• Music Hustler and Survey Detective's collaboration (39:45)
• Episode wrap-up (52:06)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Well, that's already a thing of the past!

Joining me in today's episode of Performance Marketer are two of my friends, Sarah and Erin.

Sarah and Erin had done remarkable things even before the internet became a thing. And they are here to generously share with us how they built a thriving photography business while caring for their family and living a well-balanced life.

They're the living proof that between having a life and money, you don't necessarily have to pick one; you can have both!

And in today's episode of Performance Marketer, we'll talk about

- the process of creating a high-ticket coaching program

- challenges of running a photography business

- how to scale up a photography business

- and a whole lot more…

If you love to take pictures and turn them into a profitable business, or if you already have a photography business and are wondering how you can get consistent bookings while having a life, then this one is for you. Make sure to tune in to today's episode!

Let's dive right in!

Key Takeaways:

• Intro (00:00)
• Meet Sarah and Erin (03:20)
• From a corporate job to being her own boss (07:29)
• You can have a life and make money (12:23)
• How it all started - 150k on its 1st week (14:58)
• Creating a high-ticket coaching program (23:36)
• Challenges of running a photography business (38:58)
• How to scale a photography business (45:33)
• Serving your clients better (47:28)
• Episode wrap-up (59:41)

Additional Resources:

- Grow your photography business using these resources from Joy of Marketing here

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Contrary to popular belief, you can earn money while having fun at the same time. That's one of the few things we'll get to learn from our amazing guest for today - Liz Benny.

Liz is a life and business coach, and she helps entrepreneurs and business owners grow their businesses exponentially while living their best lives through her signature KAPOW method.

So, in today's episode with Liz Benny, we'll talk about..

- Liz Benny's journey (from working in the corporate world to building her own business)

- how to find happiness in what you do while making money

- Liz's unique human superpowers

- and so much more…

If you need a light-hearted talk for inspiration or if you're looking for someone who can help you with your entrepreneurial journey, make sure to tune in to today's episode of Performance Marketer!

Let's dive right in!

Key Takeaways:

• Intro (00:00)
• Meet Liz Benny - The Queen of Kapow (01:00)
• Making money while serving a bigger purpose (08:52)
• Liz's rare-to-find coaching style (14:41)
• There's a business in just about anything (21:34)
• Business is mostly a head game (27:43)
• You don't have to convince people (31:47)
• From being one of ClickFunnels' faces to The Queen of Kapow (34:26)
• Liz Benny's amazing superpowers (45:01)
• Episode wrap-up (53:43)

Additional Resources:

- Level up your business using Liz’s entire course bundle offer here

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

What comes to your mind when you hear this Dan Kennedy quote (which was also quoted by Russell Brunson) - "Whoever pays the most to acquire a customer wins"?

I know many people have misunderstood this, so I want to dive deeper into this subject with simple Math while also sharing with you some valuable arbitrage strategies you can use.

Remember, though, that there are a lot of variables to consider before you decide to pay more for acquiring a customer and before even Google would award you with relevant traffic. 

In today's episode, I'll talk about…

- cost per click vs. revenue per click

- how can you afford to pay more for acquiring leads

- how Google makes money from ads

- how do you become the most valuable offer to them

- and more….

Tune in now as we dive deeper into the numbers with these arbitrage strategies and the absolute truth behind the saying - "whoever pays the most to acquire a customer wins."

So let's waste no time and dive in!

Key Takeaways:

• Intro (00:00)
• What's your revenue per click - explained (02:06)
• How Google makes money from ads (08:26)
• How can you afford to pay more (17:26)
• Example of pay-per-click strategy (22:29)
• Increasing the value of your offer (26:43)
• How to figure out the value per click (31:01)
• Episode wrap-up (34:50)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

For those who are building or still planning on building a business, I highly recommend that you start coming up with your elevator pitch first. From there, you'll get a good hold on your business.

Coming up with an elevator pitch should be built using the four Ws. And once you've defined all four of those, it'll be easier to determine everything you need to get going.

So, tune in now as I share the four building blocks of a killer elevator pitch and some examples you can mirror.

You don't want to miss this one!

Let's dive in!

Key Takeaways:

• Intro (00:00)
• What's an elevator pitch? (01:11)
• The 4 Ws in a winning elevator pitch (01:54)
• Elevator pitch example #1 (03:55)
• Elevator pitch example #2 (04:27)
• Elevator pitch example #3 (05:03)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Luckily, you don’t have to earn a Harvard degree to be an affiliate marketer. Some of the best affiliate marketers I’ve known were street savvy, hustlers, and socially skilled. And they were all once like you - a beginner!

If this is your first time here, I’ve been doing an affiliate marketing series for the past few weeks. Today's episode wraps up what every beginner affiliate marketer should know.

So, I’ve compiled a list of the most frequently asked questions about affiliate marketing that you guys have sent to me. And if you know me by now, I only give honest answers to your questions.

Whether you already know what affiliate marketing is or are a complete newbie, make sure to tune in to today's episode. You don't want to miss this one!

Let’s dive right in!

---

Key Takeaways:

• Intro (00:00)
• It's a hustle business (01:11)
• How do you get people to promote an offer that they already know about? (03:14)
• How do you become an affiliate marketer? (05:28)
• What do you need to do to be able to do it full-time? (06:54)
• Is affiliate marketing easy? (08:27)
• How do affiliates get paid? (12:05)
• What is a Collected Revenue payment structure? (13:19)
• How do you find affiliate sites? (15:52)
• How much can a beginner make in affiliate marketing? (17:24)
• What makes YouTube an amazing publisher? (20:22)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

- Sign up for the One Funnel Away Challenge

- Sign up for a FREE ClickFunnels Trial

- Master evergreen traffic strategies with Russell Brunson's FREE copy of the Traffic Secrets book

- Convert your audience into lifelong customers with Russell Brunson's FREE copy of the Expert Secrets book

- Grow your company online using sales funnels with Russell Brunson's FREE copy of the DotCom Secrets book

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

I'm back with another affiliate marketing episode, but we're diving in a little deeper this time. Last week, we talked about how to start an affiliate marketing business and scale it up, and this time we'll look at how affiliate marketing really works.

You think that getting involved in affiliate marketing; you have to have a big audience. That would be great, but you can be in this lucrative business without the following. How? I'm going to explain that to you in this episode.

Tune in to this episode and discover:

- how to start in affiliate marketing even without the following

- how to let other people find your "who"

- how to make a deal with affiliate managers and publishers to grow your business

Once you get it running, you can do it again and again with other offers - many of them have yet to be discovered.

So, let's dive in and see how successful affiliate marketing works!  

---

Key Takeaways:

• Intro (00:00)
• How do you get started in affiliate marketing (02:12)
• What is publisher ID, and how does it work (04:45)
• Let others find your "who" and promote your affiliate link (05:47)
• Different ways you can promote your affiliate offer (12:10)
• How Ebates operate as a "glorified affiliate" (12:51)
• Affiliate managers and publishers and their role in affiliate marketing (16:21)
• Why you should diversify your offers and distributions (17:53)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How does a few $1,000 a day sound to you?

And as a performance marketer driven by results, you can make serious money with affiliate marketing without answering to anybody. You get to do this with as many companies as you want, whenever and wherever, using the internet's power. The trick here is to make it work one time. And once you do that, the rest will follow.

Are you excited to dive into the world of affiliate marketing? Make sure to tune in for this week’s episode and discover:

- What are affiliate marketing and the Dream 100

- How can you build and scale your business with affiliate marketing

- How to generate a few $1000 a day with affiliate marketing

You don't want to miss this one!

Key Takeaways:

• Intro (00:00)
• ClickFunnel's Dream 100 Strategy (03:48)
• What is affiliate marketing (10:58)
• Is Dream 100 different from affiliate marketing? (11:25)
• The role of Facebook as a Dream 100 publisher (12:58)
• A personal example of affiliate marketing (14:21)
• How to nurture a lead and make them buy a product or service (16:36)
• Identifying the different kinds of leads you're getting (17:42)
• How to make money with affiliate marketing (22:33)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Today, on a very special episode of Performance Marketer, I’m joined by none other than Dean Graziosi!

I’m so happy to welcome Dean for his second time on the show. 

As many of you remember, last year, he stopped by to talk about the Knowledge Broker Blueprint.

This year, he’s teaming up with the great Tony Robbins once again to bring us a FREE 5-day challenge!

Together, they’ve been at the forefront of the knowledge industry revolution, providing people with tools and strategies crucial for making money online by sharing their unique skill sets with the world.

The past year has been tough on many, and people all over the world are feeling uncertain about their future.

But the thing is, no matter how rough things get, we still need to be the ones in charge of our own destiny.

Above all else, we need to own our future.

Key Takeaways:

• The latest updates from the knowledge industry and current trends (1:06)
• How has COVID-19 affected the knowledge industry? (3:52)
• People are starting to understand the power of specialized knowledge (5:22)
• Knowledge is our greatest asset (7:29)
• How Tony Robbins inspired Dean Graziosi’s career (9:57)
• Why this is the biggest opportunity in business right now - and EVERYBODY can join (11:44)
• How many niches are there in the online knowledge industry? (13:34)
• Why are Tony Robbins and Dean Graziosi leading the movement? (16:56)
• What is the Own Your Future Challenge all about? (20:20)

Additional Resources:

• FREE Sign up for the Time to Thrive Challenge: Click Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

---

I am an independent Mind Mint, LLC affiliate, not an employee. I receive referral payments from Mind Mint, LLC. The opinions expressed here are my own and are not official statements of Mastermind.com or its parent company, Mind Mint, LLC.

If you’re struggling with how to cope with today’s economic wintertime, then let me introduce you to a fantastic person who once made an impact on my life. He’s here on the Performance Marketer podcast to drop some value bombs and invite you to a challenge that will forever change your life.

Please welcome, one of the forerunners of self-education and a fantastic person, Dean Graziosi.

Dean is here to invite you to a 5-Day Free Time to Thrive Challenge with Tony Robbins and other big names in the industry (and this could be the last time that they're doing this). This challenge will help you discover what you can share, gain new capabilities, take action, and thrive meaningfully.

Tune in for this episode and discover:

- what is the Time to Thrive Challenge, and what’s in it for you

- how valuable your knowledge and experience are

- the power of selling what you know and how to impact other people’s lives

You don’t want to miss this one! 

Key Takeaways:

• Intro (00:00)
• The future of the self-education industry (01:44)
• What is Time to Thrive Challenge (02:48)
• Who should be coming to this challenge (06:10)
• What you will get when you join the Time to Thrive Challenge (12:06)
• How to package your knowledge, sell it, and impact someone’s life (20:26)
• The challenge to learn and take action (24:59)
• Eric’s personal experience with joining the challenge (26:10)

Additional Resources:

- Dean Graziosi and Tony Robbins’ 5-day Free Time to Thrive Challenge

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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Well, I cant help you with this. 

But I know somebody who definitely can! 

What’s more - that amazing person is here with us in today’s episode of Performance Marketer. You’ve probably had a chance to see her on TV. When the markets are crashing, or they are going really up, my guest is there to comment on the situation. 

Ladies and gentlemen, today I’m talking with Kiana Danial, aka Invest Diva. 

Her mission is to inspire others and help them create generational wealth while having time to spend with their families. She has a whole team of people who help moms, women, and entrepreneurs, in general, take their financial futures into their own hands. 

In this interview, Kiana shares some of her secrets, frameworks, and strategies to invest both in yourself and the markets.

Tune in for this episode and find out:

how she started her entrepreneurial journey after she hit rock bottom

how you can start investing in your future even if you have only $100

how she wrote a book in just two days

You really don’t want to miss this one!

Key Takeaways:

• Who is Kiana Danial - Invest Diva (00:00)
• You dont need a lot of money to start investing (02:21)
• How Kiana got fired from Wall Street & started her entrepreneurial journey (04:10)
• From $0 to Invest Diva & 3-step formula to reach the next level of income (09:54)
• Understanding your risk tolerance (13:27)
• Kiana’s investment strategy (20:08)
• What is Kiana doing now - programs, books, investments… (25:41)
• Who is Kiana allowing to work with her? (33:49)
• 5-point Invest Diva Diamond Analysis (36:23)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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In today’s episode, I’m joined by someone I’m more than thrilled to have in my podcast. My guest is Brent Coppieters, a partner in ClickFunnels, who was blessed to be there and work with Russell Brunson from the very beginning.

Brent is going to share his journey from the day he met Russell to these days. He’ll also reveal how they grew their billion-dollar business and what challenges they faced building such a giant in the sales, marketing, and lead gen world.

If you have ever heard about Russell and ClickFunnels, then I don’t have to explain how much value you can get from someone who participated in building the company from scratch. 

So, tune in for this episode and find out:

✔️ how ClickFunnels has become this big

✔️ what values they foster

✔️ how they managed to gather so many ingenious people in one place

&

✔️ how YOU can make money as their affiliate and literally make Russell Brunson work for you.

So, let’s waste no time.

Jump in right now!

Key Takeaways:

• Brent Coppieters of ClickFunnels - introduction (00:00)
• Brent’s background & how he started working with Russell Brunson (03:01)
• The power of online business (09:04)
• Brent’s family (11:42)
• How does ClickFunnels happen & what are they technically doing there? (15:54)
• How to make money with ClickFunnels’s affiliate program (25:26)
• ClickFunnels’s video cards (29:56)
• ClickFunnels’s journey - how did they grow? (32:11)
• The importance of being coachable (38:50)
• ClickFunnel’s community (41:22)
• Recap (47:22)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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I have a real treat for you today. 

My Insurance agent wanted to buy leads but didn't know how to structure a deal or figure out what he could pay for a lead. So I promised to explain this to him in a call that I would tape and share with my community b/c I knew it was going to be amazing. 

And it was! 

This is for all of you (no matter what kind of professional you are) asking, How do I know how much I can pay for a lead? You can apply the model I gave to my insurance agent to any other branch.

Once you understand the numbers, you can compete with other media buyers and have hotter offers because you know what they don’t - your allowable per click / lead / sale or even booked meeting.

So, tune in as I’m walking my insurance agent through the numbers and building a working model for him from scratch.

You really don’t want to miss this one.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Collecting information about potential clients (01:41)
• Survey - cemetery.com example (06:43)
• Why you need super high-quality leads (10:20)
• Calculating the value of a customer (12:36)
• Calculating other variables of the business before negotiating with a publisher (16:48)
• Traffic quality matters (22:00)
• Calculating allowable per lead / booked meeting / show up for a meeting (24:26)
• How to scale your business - most people don't know this (30:43)
• Would you pay me $750k for this? (38:29)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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But if you ask business owners what their operational cost percentage, net margin percentage, or other significant numbers are, I'm almost confident 9 out of 10 probably couldn't answer your questions.

I’m not sure why, but when I see all these entrepreneurs making such major mistakes in their business, that bothers me like crazy. 

So I decided to unpack some key stages and indicators you should know to avoid common mistakes people make when building a business.

Tune in for this episode, as I’m analyzing indicators of 4 companies to clarify: 

✔️ how to build your business

✔️ how to run your business

✔️ how to scale your business

✔️ why you have to know your numbers

And one of the most important things: 

🔥 how to organize your business to live a good life in the process

You don’t wanna miss this one!

Let’s dive right in!

Key Takeaways:

• Intro (00:00)
• Work ON vs. work IN your business (02:17)
• Building a business is like building a house (03:52)
• Growing your business - hiring a team (06:59)
• Know your numbers, don’t make this mistake (11:16)
• Scaling your business in numbers (16:49)
• The numbers need to work (23:25)
• Acquiring other companies (27:48)
• There's no secret sauce - you need to know these numbers (29:24)
• Make money work for you (33:02)
• How to operate the business more efficiently (37:10)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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Last time we started talking about the Groupon business model, and in this episode, I’m going to wrap up the topic!  

Today I’m focusing more on the company’s push marketing strategy and the way they’re generating their impressive revenue. I’m also playing with numbers, but this time really HUGE ones.

You don’t believe me? What if I told you that Groupon is sending 15 billion messages a month through email, SMS, and apps. Yeap, 15 billion! Or think of this - we said that Groupon has 24 million active users. That means they might have a few billion emails in their database.

Pretty impressive numbers, I say!

If you join me for this episode, you’ll also find out 17 things that Groupon sees as the most important for their push pipeline programs.

So, tune in and find out a ton of details you should be aware of when running an email campaign, which little thing can increase your revenue by as much as 800%, and even how to win free Mets tickets!

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• How does Groupon generate all its revenue? (00:58)
• Most important things in email marketing (03:15)
• Importance of personalizing your messaging (04:50)
• 17 most important things for any of Groupon’s push pipeline programs (05:54)
• Want to sell your business for $36m? Go follow this model! (13:50)
• Win free Mets tickets (15:58)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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I have a treat for you today. It’s something you asked me to do. Actually, a few weeks back, I posted something about Groupon and their push marketing. I also said that I’d be glad to dive into the company if you wanted me to go further into the details. 

You said yes, and here I am! Today, we're going to look at the Groupon company. In addition to its revenues and marketing strategy, I'm going to give you a high-level view of its journey from 2001 (when it went public and IPOed for a big number - $12.7 billion!). 

As always, the best part (and the greatest value) of my presentation is the fact that if you understand this, you can put together a strategy for any business. Once you crack the code and figure out the numbers I’m explaining, you’ll be able to hack any company (private or public) you like.

And you don’t have to be a genius for this. You'll be able to literally model what you know works!

So, let’s dive in and see what works for Groupon!  

Key Takeaways:

• Intro (00:00)
• Public vs. private company (02:17)
• What does Groupon do? (03:16)
• Who does Groupon target? (07:16) 
• Who does this work well for on the merchant side? (11:26)
• Let’s talk about Groupon’s numbers (15:49)
• What numbers really matter? (24:41)
• Modeling similar business - the value of the company (29:45)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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The whole thing is simple for me, but I’ve been in this business like forever. Sometimes I just have to remind myself that I should explain how lead generation works so that you guys can recognize all the opportunities it gives you.

Today, I’m going to talk about how lead gen verticals work using the example of a lead gen portal in the senior care business. Residential assisted living is an expensive thing, so you can make serious money generating leads in this field.  

Or you can apply the system to some other business - it works in any niche. That’s the beauty of this industry.

Tune in for today’s episode as I’m diving into how you can make money generating and arbitraging senior care leads.

You don’t want to miss this one!

Key Takeaways:

• How a lead gen vertical works (00:00)
• A Place for Mom - the details about the lead gen portal (01:40)
• How to create your own lead gen vertical (05:21) 
• A hypothetical offer explained - example (07:26)
• Arbitraging media scenario (08:44)
• How to apply this in any vertical (09:54)
• Contact me - I answer all questions (11:28)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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What actually inspired me? A ton of opportunities. 

- To be around so many people in a short period of time 

- To meet them in person

- To present them your ideas

- To build important relationships

- To take a relationship to the next level

- To get a new idea that you’ll work on in the future

- To monetize the whole experience when the time comes

These are some of the points I’m diving into this episode.

Tune in and find out why business conferences are so important and how you can take advantage of those events to find advertisers and publishers. 

You don’t want to miss this one! 

Key Takeaways:

• Intro (00:00)
• How to plan a conference (01:05)
• Build relationships (02:57)
• A cost per minute (03:58)
• Don't lock yourself in the room (04:40)
• How to make an elevator pitch (05:28)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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And what if I tell you there is a model that can really help you build lead gen offers, surveys, or even an offer for a sales funnel? Plus - I’m more than willing to share the system with you (for FREE)!

But the best part is yet to come: Once you crack this code, it’s applicable in any business! 

It’s all around quick fixes vs. real solutions and understanding customers’ disbeliefs, wants, and needs. That is exactly what I will talk about in this episode of the Performance Marketer podcast.

So tune in for this episode and find out: 

- how to overcome customers’ resistance 

- how to use quick fixes as hooks

- how to always close a deal in the end  

Let’s dive in!

Key Takeaways:

• Perfect survey method - real estate example (00:00)
• Getting into a realtor’s mindset (03:31)
• Questions you should ask before creating an offer to sell anything (07:26)
• Real estate agents are not all the same (11:12)
• What does the seller want? (14:08)
• Give them a quick fix as a hook (18:14)
• Chiropractor & dentist examples (22:39)
• Get consumers to believe (25:50)
• The power of surveys (29:20)
• Keep consuming this content - I truly care (34:47)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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“Wait a second! Probably more people don't know that. So, maybe we should talk about it!”  

So today, we're going to talk about: 

- selling a business

- how to understand what a company is worth 

- how to figure out if a market is right for you

I’ll dive into the topic using numbers and comps in the marketplace, explain how the stock market trades in multiples with the P/E ratio, and show how to value a company based on specific revenue numbers and multiples.

So stick around, we'll get into it right now.

Key Takeaways:

• Intro (00:00)
• The money's in the follow up (02:10)
• What are they buying when buying your company? (05:03)
• How do you know how much a company is worth? (06:09)
• Using public companies’ reports to figure out the value of a company (11:18)
• Don’t get caught up with share prices (cryptos example) (21:00)
• There is room for everyone (24:14)
• Investors like companies that have predictable revenue (26:27)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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I’m still on a mission to obsess over the customer and make an impact on the lives of people who need help in this stuff. Last time we started talking about the process of evaluating media and determining if certain media buying campaign works for us. 

There was a lot of maths, and we’ll continue the calculations today. Well, it’s better to say that we’ll be playing with numbers to figure out what’s the most profitable for us. Don't you roll your eyes - numbers tell us everything. 

I just need several numbers to tell you what’s going on in a business - don’t need to look at its ad or landing page. And I want to teach you the power of data in a simplified way. 

I could be diving into these things for days. But I’m trying to keep it simple and share the essence of the business - to filter what’s really important, so you don’t have to waste time on the noise around the core metrics. 

So, let’s dive into optimizing and scaling the business, some more mistakes people usually make when buying media, and a tip or two on how to take a calculated risk.

Well, you better stick around!

Key Takeaways:

• Numbers tell me everything (00:00)
• How does your audience want to consume your content? (02:54)
• Math is everywhere (04:55)
• Making less margin but more money (08:02)
• Increasing the amount of traffic but losing money (14:50)
• How to make more money on the backend (17:25)
• What can you afford per click to generate a lead (23:23)
• I just want to obsess over the customer (29:54)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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Are you ready to learn how to fish? Because I’m ready to teach you how to find the fish so that you don't need me (or anybody else). It's the high-level framework, the strategy you can use no matter where you're buying media.

Today, I'm going to take you through the process of evaluating media. I’ll show you how to buy traffic and determine if it works for you. What I want you to understand is the concept of analyzing the traffic and how to best optimize what you're doing. 

Yes, it includes some math. When you’re going into buying traffic, there are a lot of numbers - click rates, open rates, conversion rates… you can dive in the stats all day long and go after all these different numbers.

But don’t freak out - I’ve simplified the process so you can focus on just a few numbers that really matter. I’ve taken out all other noise from the equation, I promise! This is how my mind thinks about this.  

So tune in for the first of two episodes and find out:

- how to analyze data to see if your campaign is working or not 

- how to optimize and scale the business 

- what mistakes people usually make when buying media

Let’s dive in and catch some fish!

Key Takeaways:

• Intro (00:00)
• Stop over-confusing things when evaluating traffic (02:41)
• Calculating revenue per impression (09:41)
• What is our cost to get that impression? (12:39)
• It's not always about the margin that you're making (17:29)
• How does Google make money? (21:29)
• How to scale the business? (29:59)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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I’ve prepared some scenarios to show you how I guestimate if a project is worth investing in. I picked some real scenarios with pretty conservative, down-to-earth projections so you can see how serious money can be made in this business. 

What’s the best part? 

You don’t need to have any product to sell, or huge investment, or even employees - you can be a one-man shop and still be mega-successful. You only have to understand email marketing and be willing to hustle. (Good old hard work is always the right answer.)

So, tune in for the new episode and learn how to monetize leads by sending third-party offers, how to get revenue from an email list management partnership, and how you can be profitable with a 0.6% click rate.

Welcome to another episode that is worth listening to several times.

Let’s jump in!

Key Takeaways:

• A one-man shop generating millions of dollars from email list management (00:00)
• A list management agreement (example) (04:45)
• The power of owning an email list (07:52)
• Get 15-20 years of experience for free (10:05)
• Variables and projections explained (11:20)
• You have to hustle, but don’t share your equity without a really good deal (15:08)
• What does the 0.6% click rate really mean? (17:29)
• Pikers who spam people (20:59)
• Groupon deals (example) (22:38)
• A model to be always profitable (24:55)
• Reasons to listen to this podcast multiple times (26:47)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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Right now, we're bringing in new people and building out different businesses. (Actually, that’s something we’re doing all the time.) So, I want to talk you through how we're modeling this out and what we’re doing from the start.

I’m reviewing an email list management business for two scenarios - generating/nurturing leads for a debt consolidation company and for a coach who sells a high-ticket program worth $25,000. 

So tune in for the new episode as I’m explaining how I model out a new business to determine the success metrics based on data and decide if the investment is worth the risk.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Test until you find a winner (01:38)
• Successful lead generation businesses & margins for making money (03:38)
• Lead generation businesses that break even (07:09)
• How to nurture leads? (08:45)
• The email side of a lead generation business (12:49)
• Figure out what’s the spend (20:10)
• Modeling a business - can we afford it? (26:16)
• Would you spend $25k to learn how to make $1m? (30:28)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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My birthday actually inspired me to think about why birthdays are so important in our lives and entrepreneur journeys (and to share my thoughts with you). So let this episode be my birthday gift to you.

Tune in and be a part of my way to celebrate life!  

Welcome!

Key Takeaways:

• Intro (00:00)
• Birthday is a really big deal (01:30)
• How many people can I make an impact on between two birthdays? (02:42)
• Talk to me (04:18)
• Celebrate life (05:53)
• Good old birthday cards vs. digital world birthday reminders (08.53)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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I have. And my team as well. Actually, Mandy Keene, mindset coach, had me and my team take the DISC personality test. She then reviewed with all of us what the DISC means and went over each of our reports in front of everyone. 

We did the test primarily to learn things about ourselves (and each other). But it can also be used to get an insight into the personalities of job candidates before hiring them. In that way, I could immediately determine if a candidate would be a good fit for the role I’m trying to fill. 

After Mandy analyzed our results, we had a roundtable talk where we brainstormed and talked internally about the test. It turned out to be an interesting chat, so I thought I could use it for our show. 

That makes this episode somewhat different from others - I’m sharing our meeting, so you can see how we operate on a day-to-day basis. 

Tune in and get a little look under the hood!

Key Takeaways:

• My team took the D.I.S.C. personality test (00:00)
• Recognize why you are who you are (03:49)
• I always believe there's a solution (10:39)
• Nature vs. nurture (12:14)
• Use the D.I.S.C. test to get the most out of people (14:44)
• Use the D.I.S.C. test for market segmentation (17:09)
• When you are driven by anger (19:43)
• The point of coaching (26:33)
• Importance of structure and rules for effective business management (28:06)
• Every D.I.S.C. type has positive and negative sides (29:18)
• Go out there and break things (33:09)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

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Welcome to a super special episode! We broke the three digits in podcast land together! I want to thank you all for sticking around. I hope you are getting the value you’re looking for. I’ll continue to do my best to provide it for you.

And, the special episode deserves a special guest! 

Today I’m chatting with David Stodolak, a hustler who figured out how to play in this lead gen world. I worked with him years ago at a student loan company before I started Universal. Back then, David was doing a great job in the call center. 

But since our student loan company folded, David started teaching himself and working hard, so he built a successful lead gen business in the solar space over the years. 

Today, he is president of Solar Direct Marketing and managing partner of Encompass Leads, where he oversees all lead generation and outbound call campaigns. 

I asked him to share how he went from knowing nothing to achieving tremendous success in the lead gen business. So tune in, as he is willing to show you that it is really possible if you have determination, desire, and persistence.

Let’s dive in!  

Key Takeaways:

• Who is David Stodolak? (00:00)
• From knowing nothing to a successful lead gen business (02:41)
• How to find good traffic that converts on the back end? (10:30)
• How do you find the people that are generating specific leads? (17:39)
• How to find leads if you are an introverted person who doesn’t like to meet people (20:14)
• Is there different quality of traffic from different sources? (22:16)
• Plans for the future (26:33)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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Currently, we’re trying to get everything aligned and in a position to have a big year. I can’t talk about all of the things that are gonna be coming out… yet. But there are some exciting things I believe I need to give you guys an update on.

So this episode is made to keep you in the loop cause I think the stuff we’re working on will be of great value for many entrepreneurs. It also contains bits and pieces of various topics we’re gonna talk about in time to come.

Tune in and find out how you can get cryptos at a discount, why you should (not) write a book, and what “Amazon is selling toilet paper” really means.

Let’s jump in!

Key Takeaways:

• Preparing for an exciting year (00:00)
• Co-authoring The $1 Million Identity (02:37)
• When you are (not) ready for writing a book (08:41)
• Why am I writing a new book & what is it about? (09:48)
• The people I want to be around (14:14) 
• Remember my AISTP framework: Amazon Is Selling Toilet Paper (15:45)
• I need a team that is accountable for each project I work on (19:13)
• Quick hit or big hit investor? (24:48)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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Since I started helping people, one of the things I've struggled with the most is my prominent ADD. You know what that means - having trouble focusing attention, crazy running around and doing 25 things at once. 

When I focus, that's when I'm at my best. Once I laser focus on something, I kill it! When I'm all over the map, I half-arse everything, and I don't get anything done. 

I want to avoid the latter scenario here where I'm trying to teach you things that might be complicated… or you may feel overwhelmed. So, I decided to start off with something that will keep me on track - creating frameworks. 

They will allow me to simplify things and help me focus when I get lost in my digressions. Plus, we can easily go back to what I've already explained just by glancing through the framework.

Tune in for the new episode as I'm diving into the importance of the framework concept, what frameworks within frameworks mean, and how you can use them in your own business.

Let's jump in!

Key Takeaways:

• Intro (00:00)
• What does a framework mean? (02:29)
• A box within a box (03:44)
• AISTP traffic framework (08:14)
• The three types of customer objections (according to Russell) (12:00)
• I'm giving you a system that works (15:49)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric's Text Community: 917-636-1998

- Eric's website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric's YouTube Channel.

---

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If I had $1 every time I heard these questions…

Everyone asks me that all the time - people at conferences I go to, entrepreneurs, guys in my text community… It’s wild! And I truly love it! Because that means people want to learn. Plus - they think that I have answers for them, which is great.

Because I do!

But first, I’d like to change the perspective slightly. Yes, you want to look for leads, and you need traffic. But I think the better question is how to find customers or potential customers. I don’t think you just want to get leads. But leads that will convert into customers? That’s a real thing! 

So in this episode, we're going to talk about a three-step traffic framework… and some frameworks within the framework. I’ve also prepared a little presentation with a ton of valuable info, so this could be called a mini-course - but this one is free!

Then, tune in and find out how to determine who your customers are, where to find them, and how to position your product or service to your market.

There are also a bunch of helpful tips within this overall framework, so let’s dive right in!

Key Takeaways:

• I don't need to make money by coaching (00:00)
• How to get traffic? (03:16)
• Defining marketing terms - market, leads, lead gen… (06:50)
• Three-step traffic framework - Step #1 The Who (14:50)
• Segmenting target market (20:22)
• Four types of market segmentation (27:47)
• Three-step traffic framework - Step #2 Where are they? (35:26)
• Performance market makers (44:39)
• Three-step traffic framework - Step #3 Market positioning (48:53)
• Perceptual Map (53:26)
• Recap (59:46)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

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I had the pleasure to chat with motivational speaker Larry Long Jr, an old friend of mine who played college baseball with me at the University of Maryland.

Back then, we competed against each other. If we hadn’t, we could have been best friends since we have similar personalities - we both empathize and want to help people. Bonus: We are talkers - we could talk all day long!

And Larry has found a way to make money out of these traits. As a transformational speaker and a mindset coach, he helps massive companies unlock their employees’ full potential and impact lives for the positive.

Or as Larry likes to put that…

“When we were in school, I used to get in trouble for running my mouth. Now I get paychecks for running my mouth.”

And today, he is a treat for us!

Tune in and find out why it is so important to be surrounded by good people, how to succeed in anything you do, and what the winning mindset and mamba mentality mean.

Let’s dive in!

Key Takeaways:

• Who is Larry Long Jr? (00:00)
• Larry on the beginnings of his career (03:23)
• Surround yourself with good people (07:02)
• The keys to success (08:38)
• What is Larry doing now? (10:44)
• Why is coaching so important? (14:19)
• Coaches believe in people more than they believe in themselves (18:41)
• First, you need to build an avatar, and your target market (23:33)
• What end result does Larry get to his audience? (28:44)
• Where can you find Larry online? (32:22)

Additional Resources:

- Visit Larry Long Jr’s website, 

- Follow Larry on Instagram, connect with him on LinkedIn and subscribe to his YouTube Channel.

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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https://podcasts.apple.com/us/podcast/performance-marketer

There is a good reason I can say Bryan is a miracle.

Back in 2003, he died.

But God had a different plan for Bryan, which included bringing him back to life with a specific purpose: help others share their stories by sharing his.

Bryan didn’t waste his second chance at life, and since then, he has been on a mission to fulfill his God-given purpose of serving others, building legacies, and raising up Legacy Builders.

Since 2006, not only has Bryan helped his business and his partners earn over $300 million in online revenue but more importantly, he’s supported building legacies that impact millions of people’s lives around the globe.

He’s recently published the Entrepreneur Evangelist, the book he was preparing for 15 years. That has been a perfect reason to ask him to join us in the Performance Marketer podcast. 

I’m sure you’ll enjoy the interview as I did while we were chatting about his book, his mission, and how he helps other people figure out what they are good at and build their legacies.

So, tune in and find out how Bryan started his journey, where he found his first business coach, and which movie inspired him to launch a campaign he made at least $5m from.

Let’s dive in!

Key Takeaways:

• How did Bryan enter the world of online marketing? (00:00)
• Years of making money with affiliate marketing (04:57)
• Bryan’s near-death experience (09:15)
• Bryan’s book is finally published (It has been 15 years in the making.) (13:19)
• What's the central theme of the book? (15:01)
• Bryan made at least $5m with this campaign (20:34)
• How does Bryan use this book to build his business? (31:11)
• Making money with Tony Robbins and Dean Graziosi at their mastermind in Fiji (38:04)
• Get in touch with Bryan (43:39)

Additional Resources:

- Contact Bryan Dulaney at www.bryandulaney.com or www.perfectfunnelsystem.com.

- Get Bryan Dulaney’s new book for FREE!

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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https://podcasts.apple.com/us/podcast/performance-marketer

No, I’m not kidding!

That’s the thing I do full time, all the time. 

I don’t want to talk you into leaving your job. I’m just speaking in real numbers. And I can show you how to do this and make serious money. As a side hustle, or maybe a full-time job, who knows...

What I do is lead gen arbitrage. It’s a huge opportunity because as long as there are companies in the world looking to scale their business and grow, they will need leads.

In this episode, I explain how arbitrage works for me with leads. I go through the five steps of lead gen arbitrage and give several examples you may find helpful.

You can also find out what “Yesterday” (2019 film about a musician waking up in an alternate timeline where The Beatles never existed) has to do with arbitrage and how my new Porsche became a huge arbitrage opportunity.

So tune in and get the golden nugget - knowledge you can use to build a successful business that I’m sharing for free!

Let’s dive right in!

Key Takeaways:

• Step #1 - Market demand (00:00)
• Step #2 - Identify an opportunity to buy and sell a lead for profit (04:16)
• Step #3 - Create an edge (06:34)
• Step #4 - Make markets (12:03)
• Step #5 - Cash flow begins (17:22)
• Example - arbitrage on Amazon (25:15)
• I bought a Porsche and I can arbitrage it (30:10)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

That’s the lead gen arbitrage, and that’s what I do!

You might think, What does that even mean?! And don’t worry about that.

Two weeks ago, I was at the Category Kings meeting with some of the smartest and wealthiest entrepreneurs in the world, and they hadn’t a clue what I do. 

First, I was surprised. 

But then I realized - if they know nothing about lead gen arbitrage, then I really have to simplify it for everyone. 

So, today I’m going to explain what arbitrage means, how it works, and how it works for me with leads.

Tune in now to find out how a six-year-old can do arbitrage!

Key Takeaways:

• I attended the Category King's Mastermind (00:00)
• Other entrepreneurs inspire (03:43)
• I’ll try to become the category king of lead gen arbitrage (06:26)
• What does arbitrage mean? (09:45)
• How do you do arbitrage? (12:28)
• What does performance marketer mean? (13:16)
• Anyone can do arbitrage (14:13)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

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https://podcasts.apple.com/us/podcast/performance-marketer

Whether you’re starting from scratch or just want to grow, I’m willing to share a ton of valuable information with you. 

Remember, I’m not selling you anything. 

I just want to help you because I feel fortunate with where I’m at in my life today. And I want to make an impact on your life - because it’s possible!

Today, I go through a step-by-step process to show how I would start building lead gen vertical for any niche. In this example, I am using plumbers.

I explain all about the information you need to capture, how much you can earn, and why time is such an important piece of the puzzle. 

Tune in and find out if it’s better to sell leads once at a higher price or multiple times but cheaper.

What would you like me to give away for free? Go to my YT channel and tell me in the comments!    

Key Takeaways:

• How to sell leads to plumbers? (00:00)
• What would you like me to give away for free? (02:23)
• Learning about the plumbers business (05:08)
• You’re hosting the form vs. advertiser’s hosting the form (10:34)
• What's the sales cycle (11:58)
• What are you going to sell the lead for? (16:05)
• (Non) Exclusive leads (19:44)
• Four people need to be happy - two lead gen arbitrage scenarios (24:05)
• Sales conversion side (30:32)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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With exceptional working ethics and passion for education, Krista was among the top 1% of realtors nationwide. In her best year in real estate, she sold 169 homes. But, after spending 17 years in the industry, she felt burned out.

In that period, she got the idea to turn to the coaching business. 

She used to be a teacher. ✔

She’s an expert in real estate. ✔

She’s already been in the online marketing world. ✔

She has a God-given ability to inspire people. ✔ 

It seemed that teaching other professionals in the industry was just her thing!

Four years ago, she started coaching real estate agents in marketing themselves online utilizing video and social media. Now she has a broader net of teaching local professionals related to real estate and other entrepreneurs.

As Krista puts it, she teaches people how to sell themselves.

And she does a great job, indeed!

Beginning as a person no one knew online, Krista hit over $20 million in just four years. Not only that, but her team has made over a million dollars for ten months in a row, and she is now on track to do $24 million in one year!

At least, that’s her goal!

I’m sure you’ll enjoy the interview as I did because Krista has so much gold to share!

Join us as we discuss step-by-step digital marketing strategies, what the best lead magnets are, and why it’s crucial to flirt with your audience. 

Let’s dive in!

Key Takeaways:

• How did you get into the online marketing world? (00:00)
• How you’re achieving those numbers? (04:50)
• Krista started with real estate agents and now works with various professionals (07:54)
• What do you teach people in your courses? (10:03)
• Building audiences (12:18)
• Are you helping professionals with what content to put out?? (18:38)
• Which platform would Krista recommend? (21:11)
• Krista teaches people how to sell themselves (23:42)
• Krista’s lead magnets: 4 best-selling books and 2 Day Event (25:36)
• Facebook group - a powerful community (34:26)
• Where can you find Krista Mashore? (37:27)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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https://podcasts.apple.com/us/podcast/performance-marketer

---

Visit Krista Mashore’s website: https://kristamashore.com

Get your free copy of Krista’s Ultimate Lead Gen Playbook: 

https://www.ultimateleadgenplaybook.com/optin-36378621 

Are you willing to do some math... for a change!? 

I know the numbers I present may be confusing for some of you... or maybe all of you.

To be honest, they were for me.

It took me several years to truly understand the things related to affiliate marketing and media buying. But it was worth the time and effort!

Now I know how to make offers no one else is willing to and achieve huge margins taking such a risk! 

And I’m glad to share my knowledge with you guys. 

In this episode, I explain how the numbers work when measuring any media buy. 

If you tune in, I’ll show you that the metrics are the same regardless if it is backed out into a CPM, CPC, CPL, or CPA. 

At the end of the day, it all comes down to the RISK each side takes when doing a deal.

So, if you’re willing to risk acquiring some more numbers, 

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Many people still don’t understand what I do (01:23)
• Four basic models to look at your media buy (05:23)
• Who takes the risk? (06:39)
• Conversion rate - a variable that can change everything (10:02)
• Same numbers - $100 CPA = $1 CPL = $0.20 CPC = $2 CPM (10:38)
• There’s not much risk when you know your numbers (13:50)
• Every placement on the internet has its value (19:36)
• How to make an offer no one else is willing to? (21:39)
• Where is traffic coming from? (24:01)
• Maybe you got to watch this ten times (25:50)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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https://podcasts.apple.com/us/podcast/performance-marketer

It’s because many astonishing speakers were literally pumping value out into the world. While I was listening to them, ideas were pouring out of my head.

But one thing also helped me gain maximum value from the event. 

I didn’t just show up! 

I prepared myself and planned my activities before I went there.

In this episode, I’ll talk about everything you should do before, during, and after an event to avoid mistakes and get the most value out of being there. 

If you tune in, I’ll help you not end up with a notebook full of notes and takeaways that you never opened, as it happened to me after a conference in Nashville.

And maybe we’ll meet at the next event!

Let’s dive in!

Key Takeaways:

• Funnel Hacking Live - listening to other people triggers ideas (00:00)
• Being an entrepreneur allows you to do anything you want (04:47)
• Define the reason why you attend an event and calculate costs (06:27)
• Figure out who will be there and set up meetings (08:49)
• Decide who do you want to listen to (10:50)
• Start planting seeds - build relationships for the next event (13:44)
• Connect online with people you met at the event (15:02)
• Summarize the entire event (16:44)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

What’s more - you’ll fail nine out of ten times! 

But, I have some good news for you!

Even with 90% failures, you can still have a massive business. That’s the beauty and power of lead generation arbitrage.

At first sight, this big topic may seem confusing. I don’t expect you to get everything on day one. I’ve been in this business for more than 20 years, and I’m still learning.

That’s why I told you last week to listen to these episodes multiple times and make notes. 

It takes time to acquire all the numbers and principles. But these numbers make sense, I promise. 

And once you get lead gen arbitrage, you’ll never be out of work again!

In this episode, I summarized the things we went through during this brief course. 

If you tune in, you’ll also find out why a failure placement doesn’t mean zero revenue, what it means to optimize or kill, and what advantages certified Survey Detectives would have in this business. 

So, let’s dive in! 

Key Takeaways:

• Intro (00:00)
• One win pays back nine losses (01:01)
• Step 7 - Analyze and optimize (05:55)
• Become a certified Survey Detective and start your lead gen business (06:27)
• Lead gen arbitrage summary (07:55)
• Anybody can do this - the numbers make a lot of sense (10:03)
• All partners need to be happy (12:15)
• Once you understand lead gen arbitrage, you’ll never be out of work (14:23)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

I’m not kidding!

This episode is worth listening to multiple times because it contains a ton of precious information on lead generation arbitrage.

Remember what we said in the previous episode - lead gen arbitrage is one of the easiest ways to make money in affiliate marketing.

But there are plenty of things you need to understand before starting your own business. 

So, I’ll walk you through the process step by step. 

Today’s presentation contains six steps you need to take to avoid beginner mistakes and build a solid foundation that will bear fruit.

If you tune in, I’ll help you figure out how to calculate the risk/reward factors, determine margin goal, go into the media buy, find affiliate partners…

But before tuning in, take a notebook because there’ll be plenty of examples, numbers, and calculations you’ll want to write down.

So you’ll probably listen to this week’s episode again and again. 

You know what they say: repetition is the mother of all learning.

Then, let’s dive in!

Key Takeaways:

• Step 1: Understand the value per lead? (00:00)
• Revenue per lead - an example (07:32)
• Step 2: What is your margin goal? (11:35)
• Step 3: Figure out what’s your Lead Cost Allowable? (13:59)
• Step 4: Distribution - find new affiliate partners (17:00)
• Step 5: Model new affiliate partner (21:05)
• Step 6: Decision time (28:35)
• Do the numbers work? (30:21)
• Every media type has a value (35:24)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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I just felt like I didn’t have control of my life, my destiny. And I thought it was vital that I dictate my future and my values.

So, I left Wall Street and got into marketing. 

And I NEVER regret it! 

The minute I started to learn about online marketing, I immediately loved it. 

I love everything about it - advertising, being online, and having so much opportunity. 

But, the best thing is helping people - the concept of matching those who need something with the people who offer what they need. 

It’s like putting two things together and making people happy.

Speaking of helping people… 

I also enjoy sharing my knowledge and helping you guys to learn about the business.

I get a lot of questions about lead gen arbitrage. 

How does it work? How do I do that? 

That's why I've decided to explain what lead generation arbitrage is, what it means, and how to start doing something like that. 

This is the first of three episodes in which I cover the topic.

So, tune in and learn the basics of buying leads, selling leads, and making money in the process. 

And this is low-hanging fruit, I promise!

Let’s dive in!

Key Takeaways:

• I left Wall Street and got into marketing (00:00)
• A business with a tremendous amount of opportunity (05:41)
• Lead generation (08:17)
• Arbitrage (09:52)
• Performance marketer (11:04)
• Customer acquisition (12:26)
• Paying on a sale (15:18)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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Even if it's your best friend in the world - you have to make a contract. 

Why? 

Because if you later perceive something differently than your partner, you just go to the paper and see how you defined the issue.

Today I’ll talk about what you should pay attention to when entering an agreement with an advertiser. 

These things will also allow you to protect your interests when you're working with affiliates or publishers.

Just bear in mind - nothing you hear today can be considered legal advice! I’m not a lawyer and not qualified to do so.

In this episode, I’ll just review nine business decisions to consider when partnering with an advertiser that will help you protect your interests in your affiliate network.

Tune in and find out how to avoid being circumvented, how to deal with late payments, and what achievement could be super powerful for you and your business.

So, let’s dive in!

Key Takeaways:

• Intro (00:00)
• How to protect your interests when you work with advertisers and publishers? (01:13)
• Non compete (04:44)
• Liability (07:50)
• Payable actions (09:13)
• Payment terms (11:14)
• Scrub rate (13:34)
• Fraud (15:27)
• Advertiser late payment (17:23)
• Governing law and jurisdiction (17:54)
• Bonus - get exclusivity if you can (20:03)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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If you haven't already, please rate and review the podcast on Apple Podcasts!

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This episode is the second part of it.

We've already learned that traffic distribution is what affiliates do.

So, in this episode, I’ll talk about affiliate traffic distribution channels and pinpoint 17 of them. 

As a pretty successful affiliate, I can tell you this – if you have distribution, you will never have a problem making money in your life.

In case you are a visual learner, contact me, and you can get this presentation for free!

Just to make sure - I'm not selling anything. I’m just trying to help you!

I’ll also give you examples of what I did, six steps to get started, and many other tips.

Don’t worry if you have no experience or technical knowledge.

Anybody in the world can do this!

Just don’t put a ceiling on yourself, and you’ll be mega-successful!

So, if you are ready to invest your time, to learn, and to hustle...

Tune in for episode #84 of Performance Marketer!

Key Takeaways:

- Everybody is looking for traffic (00:00)

- Generating leads & building up databases (02:14)

- E-mails, websites, influencers (05:09)

- Pay per click (08:50)

- Exit traffic and offer wall (15:43)

- Registration paths (18:21)

- You can earn $millions - just invest your time (21:28)

- Six steps to get started (25:10)

- Anybody in the world can do this (31:47)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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I get many questions about affiliate marketing, and sometimes I'm pretty surprised that people are not familiar with its basics. 

But then, I remember that “the expert at anything was once a beginner.”

Thinking of beginners, I decided to explain what affiliate marketing is.

I put together a simple deck on the basics, and this episode is the first part of it. 

I’m explaining what affiliate marketing is, who are the three key players in the business, and how affiliates get paid.

So, tune in and start building a solid foundation for becoming a successful affiliate.

Key Takeaways:

- What is affiliate marketing? (01:40)

- Advertiser - definition, concept, goals (03:54)

- Affiliate - definition, concept, goals (05:04)

- Consumer - definition, concept, goals (06:20)

- What is the cost per click (CPC)? (07:54)

- What is the cost per lead (CPL)? (09:54)

- What is the cost per sale (CPS)? (13:11)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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I watch greatness!

Coaching is a great way to fast-track your success. Still, I often hear people saying they just don’t have money for it.

And I get that… Even though it’s a great investment, I understand it can be tough to set aside $5k or $25 for it. But in that case - just do what I do on Monday mornings!

So what do I mean by watching greatness? Modeling your success doesn’t end with companies. There’s plenty of people out there who’ve already done what you’re looking to achieve.

If you listen carefully to what they say, you’ll discover some of the biggest secrets of success - free of charge!

I find myself drawn to athletes and listening to their stories. Recently I watched the 2021 Pro Football Hall of Fame induction ceremony. Some of the best NFL players of all time gave inspiring speeches, and I was so moved by their words I decided to dedicate this week’s show to it!

In this episode, I’m going to be breaking down their amazing quotes about success, overcoming adversity, self-respect, legacy, and many other precious lessons.

I hope their words inspire you as much as they’ve inspired me.

Key Takeaways:

- Don’t have money for coaching? Here’s what you can do… (0:51)

- How I motivate myself while modeling other people’s success (2:09)

- Discovering secrets to success in acceptance speeches of legendary athletes (3:38)

- Charles Woods on self-respect (6:35)

- Jimmy Johnson on focusing on QTL (Quality Time Left) (7:27)

- Calvin Johnson on dealing with adversity and pain (9:12)

- Isaac Bruce on showing up those who doubted you (12:29)

- John Lynch on supporting other people (16:03)

- Edgerrin James on getting your life on the right track (18:08)

- Peyton Manning on legacy (19:59)

- How MJ used self-motivation to become the GOAT (25:11)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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Everyone wants to know if crypto is the next big thing or just a fad doomed to fail from the get-go.

I firmly believe that cryptocurrency is here to stay. And I’m investing a sizeable portion of my hard-earned dollars to back that up.

Now, bear in mind - I’m not a financial expert. Nothing you hear today can be considered financial advice!

What I can do is share my thoughts on a movement I’m very passionate about and how I’m leveraging it to build wealth.

To me, wealth-building is extremely important. I believe the key to making the world a better place is having good people making more money. 

And my goal is to generate enough wealth to invest large amounts of it in people and startups looking to make a difference.

Is crypto the right way for me to get there? I’m confident it is. 

And if you want to learn more about how I plan on doing it, tune into this week’s episode!

Key Takeaways:

- The fundamentals of building wealth (0:54)

- Is it too late to start investing in cryptocurrency? (3:00)

- The lesson I learned from my experience of investing in Netflix (6:02)

- A simple method I use to ground myself and stay in the game (6:53)

- The benefits of getting into crypto while it’s still tricky (8:34)

- My favorite cryptocurrencies to invest in (10:08)

- The best way to fight investing anxiety is… (14:01)

- Why is wealth-building similar to selling a company? (15:01)

- You gotta start somewhere! (17:10)

- Why building wealth matters (19:43)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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Sure, you want to start your own business... But you also need to afford food and a roof over your head. So what do you do?

For many, side hustles have been the perfect solution. You work your 9-5 to make ends meet, and in your free time, you slowly start piecing together a sustainable operation.

One of the biggest challenges of having a side hustle is knowing WHEN to go all-in. 

But how do you know? What if it’s not the right time?

If you’re working a crappy job you hate, you’re probably itching to quit. You’re also most likely scared out of your mind because you’re living paycheck to paycheck.

But did you know that having a low-paying job can ACTUALLY be a blessing in disguise?

I’m going to share a quick secret in this week’s episode and explain why crappy jobs make great entrepreneurs.

Let’s dive in!

Key Takeaways:

- When to turn your side hustle into a full-time gig (0:00)

- A recent Gary V video that inspired me… (0:53)

- Why is working a crappy job actually a blessing in disguise? (1:43)

- You may fail, but that shouldn’t stop you! (2:50)

- How are “golden handcuffs” holding back aspiring entrepreneurs? (3:47)

- Why I’m thankful for every crappy job I had (4:22)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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If you haven't already, please rate and review the podcast on Apple Podcasts!

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I just dropped my kids off at summer camp, where they’ll be staying for the next four weeks. We haven’t been apart for so long in a while, and it was a difficult moment for all of us.

But on the drive back, I was inspired to think about change. I recorded some of these thoughts so I could share them with you!

We all seem to react similarly to change, whether we’re kids being dropped off at camp or entrepreneurs starting a business.

And more often than not, change makes us anxious and afraid. And even though that’s a perfectly normal reaction, we should fight these sensations because they’re not doing us any good.

When we’re facing change, I firmly believe the best course of action is to take a step back and reflect on what’s happening. The better we understand where the anxiety is coming from, the better we can fight it using rational arguments.

For this week’s episode, I will be sharing some quick-fire tips on dealing with change to help aspiring entrepreneurs who are struggling to take the next big step in their careers.

If you’re plagued by worry about change, make sure to give it a listen!

Key Takeaways:

- What do aspiring entrepreneurs and kids going to a summer camp have in common? (1:06)

- Focus on the things you can control! (2:26)

- We all deal with anxiety… (4:06)

- Why change IS good (7:08)

- The sobering truth about failure (8:42)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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One of the biggest mistakes marketers make is they try to guess what their audience wants. More often than not, this approach leads to disastrous results.

When you assume your personal opinions, values, attitudes, and challenges are relevant for your audience, you’re setting yourself up for failure.

“It’s NOT about what YOU want… It’s about what THEY want!” - Eric Beer

Being able to put yourself into your audience’s mindset is a crucial marketing skill, which allows you to craft messages that resonate with your audience. And it shouldn’t be a guessing game.

You can have amazing results by simply asking! Creating surveys has worked wonders for me, and when Survey Detective launches, I’m confident it will for others as well.

A great strategy for understanding your audience is to consider some of the key motivators present in human psychology. So for today, I’m going to go over one of the most common frameworks for understanding the wants of your audience, popularly known as the pleasure-pain principle.

I will explore several marketing situations where this principle applies and explain how it affects your ability to create a powerful marketing message that converts!

Key Takeaways:

- A HUGE mistake many marketers make when crafting their message (1:09)

- Understanding your buyer’s mindset: avoiding pain or pursuing pleasure? (4:50)

- What happens when you figure out your audience’s “why?” (7:41)

- “It’s not about what YOU want…” (10:18)

- Segmenting your audience by the pain-pleasure principle (12:10)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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I’ve listened to Russell’s Perfect Webinar lecture on YouTube about 20 times. I knew the words, I understood the framework, but after this seminar, for the very first time - I feel like I REALLY know it. Back to front, all the elements, processes… As if it were my own.

On the flight back, I watched a movie, and it hit me. I felt like Neo!

I was looking at the Matrix and seeing through the code. Everything became perfectly clear to me!

So for today, I want to talk to you about this experience and what it meant for me.

I’m going to explore the method that helped me achieve this deep understanding of the Perfect Webinar so that you can apply it to any framework you want to master.

Also, I want to share a few words to talk about SurveyDetective and what I think the next step in my journey ought to be.

Let's get going!

Key Takeaways:

- Going to Boise for Russell Brunson’s Perfect Webinar event (1:10)

- The number one thing that helped me fully take in Russell’s framework (6:18)

- How will this experience shape the future of SurveyDetective? (13:41)

- The key to mastering anything in life... (18:32)

- What does it mean to go all-in? (25:48)

- Why I’m feeling like Neo in the Matrix (28:03)

- I believe people can do anything (32:58)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: View Now

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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I attended a Russell Brunson event, and I witnessed something that inspired me to do this episode.

The seminar was great. I was locked up in my own house for so long, working all day, and I needed something to break out of that routine.

Not only did it provide me with a reset I desperately needed, but it was such a relief to see that other people were going through the same things I was. And in that, I found a great sense of camaraderie and belonging. Still, it’s not exactly what I wanted to talk to you about today. 

At one point, we were all asked to share our thoughts and impressions. And this lady came up to the microphone and started crying. But when she explained what she felt - it was super clear to me.

It’s something I experienced a long time ago, but a lesson I still keep very close to my heart. A message I turn to whenever self-doubt starts to show its ugly face.

Everybody’s human.

Today, I’m going to share some of my deepest thoughts on this subject, and I hope my words find you well.

Key Takeaways:

- Everybody’s human - a message to all entrepreneurs (0:00)

- My first business trip in a very long time (2:20)

- An important lesson I learned at an early age (what A-Rod taught me…) (7:41)

- What happens when you focus on what you’re doing and ignore the rest? (11:51)

- We all get scared, we all fight insecurities... (15:13)

- A moment from the event in Boise that shocked me (17:41)

- How to become an expert (anyone can do this!) (21:44)

- Lessons learned from playing golf (25:00)

- A really powerful way to reset (32:15)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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In modern society, even more so online, there’s plenty of talk about success and what it takes to get there. And I feel like many people are putting a lot of pressure on themselves.

Pushing yourself to be better isn’t necessarily a bad thing. But if you’re constantly working your butt off and giving it all you’ve got, you may find yourself on a path to burnout. And that path is a slippery slope, my friends.

Here’s why I’m telling you all this. It’s normal to want to take a break. And if you’ve got that hustle mindset, chances are you’re going to feel guilty about it.

And if that’s you reading this right now - stop it! Cut yourself some slack!

The reason why I’m telling you all of this is because it’s something I’ve been dealing with myself recently. Even after everything I’ve achieved, being OK with pressing pause and taking a step back is something I really struggle with.

So for this episode, I’m going to share my thoughts on preventing burnout and the value of pushing the reset button from time to time.

I hope this helps!

Key Takeaways:

- Why is taking a moment to reset so vital (1:13)

- Feeling guilty when not working (2:27)

- You need to enjoy the journey (2:55)

- How does taking a step back help your business? (4:00)

- You get one shot at this! (4:55)

- Helping people is great, but you need to take care of yourself too (5:54)

- How taking a break helped me understand my business better (6:58)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Strategic partnerships aren’t just for huge brands such as Amazon and Kohl’s. They can happen between any two businesses. 

The only condition is everybody needs to win.

Last week, I went over the four simple steps for conducting a killer biz dev deal. Today, I will use that framework to analyze some of the best-known names in the online industry and discuss their process.

We’ll learn from the greats as we review some recent deals made by Tony Robbins, Dean Graziosi, and Russell Brunson.

Remember - ANYONE can do these types of deals! 

You just need to get a little creative and think outside the box. Know what you have to offer, and understand how you can use it to help others.

Now let’s dive in! There’s a ton of stuff we need to cover!

Key Takeaways:

- The number one thing I value in business (1:12)

- How coaches benefit from podcasting (Relationship Coach example) (2:29)

- Why you shouldn’t be afraid to share details from your offer (6:01)

- How do Tony Robbins and Dean Graziosi create biz dev deals? (10:06)

- Breaking down Russell Brunson’s approach (12:09)

- Analyzing the biz dev deal between Tony, Dean, and Russell (16:10)

- How to grow your business through strategic thinking (20:17)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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I recently had to return a package I received from Amazon. But it turns out sometimes even the most seemingly mundane tasks can become a memorable experience. At least for business geeks such as myself.

Apparently, you can return stuff from Amazon without paying for shipping, but only if you send it through Kohl’s. And just by taking that little extra step, I witnessed an incredibly powerful business deal. First-hand, from the perspective of the consumer.

Even as I was going through the process, I immediately recognized the benefits for everyone - customers included.

Whenever I encounter this kind of strategic thinking, it truly makes me smile. After all, it’s one of the main reasons I love business so much. And biz dev deals such as this one helped me get to where I am today.

So for this week’s episode, I will reverse engineer this Kohl’s-Amazon partnership and share a simple 4-step framework for creating fantastic biz dev deals.

I hope you enjoy it!

Key Takeaways:

- What I went through trying to return a package to Amazon (1:02)

- How Kohl’s managed to upsell me (3:54)

- Reverse engineering the Kohl’s-Amazon deal (6:23)

- What makes this an excellent deal for Kohl’s? (8:05)

- How to track customer behavior offline (10:14)

- The 4 steps to an incredible biz dev deal (13:13)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

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And yet, there are tons of aspiring entrepreneurs who are getting in their own way because they’re overcomplicating their success.

The secret to advancing quickly is keeping things simple.

Focusing on things that don’t matter or trying to reinvent the wheel is costing you precious time. Not only does it make your journey slower, but it also makes you more likely to quit. 

This episode is dedicated to everyone desperate to start their own business but is currently worrying about which font they should use for their logo. Everyone who’s still retouching page three of their funnel for the gazillionth time...

Please, stop... It doesn’t have to be this hard!

Today, I’m going to explain why modeling other people’s success is the best way to fast-track your own. I’ve used this method to build this business and continue to use it to stay ahead of the game.

Are you ready? Let’s get started!

Key Takeaways:

- What can entrepreneurs learn from Kobe Bryan’s incredible career? (2:00)

- How people overcomplicate success (6:10)

- Choosing who to model (8:36)

- How to keep things simple (12:15)

- A guide to modeling other people’s success (“eCommerce example”) (13:16)

- Structuring your research notes (14:59)

- Success modeling example No. 2 (“weight loss market”) (16:46)

- How to discover what’s working (19:39)

- The difference between copying and modeling (21:08)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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Today is the last of my unofficial “business tips from the golf course” series, and we get to round it up with a very exciting topic.

In previous episodes, I talked about how important it is to build your list and learn how to monetize it. 

Email drip programs are among the top ways performance marketers create cash flow, and they are remarkably effective.

By creating these automated sequences of emails, you can both nurture your relationship with your audience AND generate a ton of revenue!

I’m really surprised more people aren’t using them…

Tune in for this week’s episode and learn how you can apply email drip programs to your business as well!

Key Takeaways:

- What is an email drip? (1:03)

- Why you should be tracking your lead born date (1:34)

- How are drips used in membership programs? (2:15)

- How I use email drip programs to create cash flow (2:39)

- The main goal of using an email drip program (4:17)

- How to choose the right email sequence length (4:52)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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Remember how, in the previous episode, I talked about the many benefits of owning traffic?

Well, THIS is how you make the most of it!

Before we go any further, I’d like to take a second here and point out some pretty outrageous misconceptions about email marketing.

People often have certain reservations about reaching out to their list. They fear that they’ll come off as “spammy” and overwhelm their audience with offers.

But that’s not what email marketing is about… Or marketing in general, for that matter!

So today, I’m going to explain the best strategy for making money with your email list WITHOUT having to worry about people unsubscribing.

Ready for another quick-fire marketing essential? Let’s do this!

Key Takeaways:

- Why people think email marketing doesn’t work (1:02)

- What it means to treat your contacts with respect (1:50)

- How to monetize your returning users (2:28)

- The guide to growing your business using sweepstakes (3:21)

- The most important thing about making money with your email list (5:34)

---

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram: http://bit.ly/ericbeerinsta

- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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I’m so happy to welcome Dean for his second time on the show. 

As many of you remember, last year, he stopped by to talk about the Knowledge Broker Blueprint.

This year, he’s teaming up with the great Tony Robbins once again to bring us a FREE 5-day challenge!

Together, they’ve been at the forefront of the knowledge industry revolution, providing people with tools and strategies crucial for making money online by sharing their unique skill sets with the world.

The past year has been tough on many, and people all over the world are feeling uncertain about their future.

But the thing is, no matter how rough things get, we still need to be the ones in charge of our own destiny.

Above all else, we need to own our future.

And that’s exactly what Tony and Dean aim to help you achieve with this brand new 5-day challenge!

Starting May 11th, over the course of 5 days, they will run an online event like no other to gather ONE MILLION people, united by their passion for growth.

The challenge is FREE, but you need to SIGN UP NOW using the link below because there’s not much time left:

http://ericownit.com/

This is lining up to be a truly unforgettable experience, complete with a star-studded lineup of guest speakers, incredible prizes, and so much more!

Key Takeaways:

• The latest updates from the knowledge industry and current trends (1:06)
• How has COVID-19 affected the knowledge industry? (3:52)
• People are starting to understand the power of specialized knowledge (5:22)
• Knowledge is our greatest asset (7:29)
• How Tony Robbins inspired Dean Graziosi’s career (9:57)
• Why this is the biggest opportunity in business right now - and EVERYBODY can join (11:44)
• How many niches are there in the online knowledge industry? (13:34)
• Why are Tony Robbins and Dean Graziosi leading the movement? (16:56)
• What is the Own Your Future Challenge all about? (20:20)

Additional Resources:

• FREE Sign up for the Own Your Future Challenge: Click Here
• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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---

I am an independent Mind Mint, LLC affiliate, not an employee. I receive referral payments from Mind Mint, LLC. The opinions expressed here are my own and are not official statements of Mastermind.com or its parent company, Mind Mint, LLC.

I was recently out golfing with some of my buddies. They were asking me some questions about business and it made me think of you!

Let me share a little about the backstory here…

My golfing buddies, they’re all super successful.

BUT… They don’t know ANYTHING about the online world!

So they’re constantly asking me, "What do I do with this? What do I do with that?"...

And one question really stuck out.

They asked, “Eric, in your opinion, what is the most important thing in business?”

And I liked that question so much, I decided to make a short clip and share my answer with all of you!

I hope you enjoy it!

Key Takeaways:

• The most important thing in business (0:55)
• What does it mean to control your own media? (1:36)
• Why I invest in building my email list (2:11)
• Other ways of owning your own media (2:55)
• How I leverage my list to fast-track my success (+ example) (3:38)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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I know many of you are very eager to learn about quick and easy ways to make money.

But I’m also worried that a lot of you are going to make this very common mistake.

When starting a business, people often get caught up in unimportant things. 

Working on their logo, their website, and various other admin things that don’t matter. 

Definitely not in the beginning...

The most important thing you need to focus on when starting a business is cash flow!

This is why today, I’m going to share with you a simple, 3-step framework that will help you do just that.

I will provide a high-level overview that proves lead generation is the quickest and easiest way to create cash flow.

Let’s dive in!

Key Takeaways:

• One of the most common questions I get asked about business (0:53)
• The ONLY thing to focus on when bootstrapping a business from nothing (1:35)
• My 3-step framework for making money quickly and easily (2:59)
• The quickest way to find a solid offer to promote (5:06)
• How I bootstrapped my business on lead generation alone (6:55)
• The secret to making money with lead generation (11:53)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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Then you’re in luck! This week’s episode of the Performance Marketer Podcast is practically a product launch masterclass!

I’m joined by the unbelievably talented Jeff Brewer, founder and CEO of Launch Hacker Lab. 

He is an international speaker, serial entrepreneur, and a leading expert on product launches. So far, he has managed 22+ launches that have generated more than $8 million in live launch revenue. 

Not only that, but his biggest client generated $2.1 million in less than 5 DAYS!

That’s mind-blowing!

Jeff has a unique perspective on product launches. He’s learned from two of the most well-known people in the online marketing space - Russell Brunson and Jeff Walker.

Over the years, he has developed a system where he merged the advantages from both of these philosophies to create a super-efficient product launch strategy. And he’s going to tell you all about it in this episode!

Are you as excited as I am? Well then - let’s do this!

Key Takeaways:

• Jeff Brewer’s origin story (1:13)
• Getting into online marketing (6:58)
• Jeff’s first-ever product launch (9:48)
• The key difference between the teachings of Russell Brunson and Jeff Walker (12:06)
• How Jeff combined these two product launch strategies (+ Full Breakdown) (16:38)
• Should you offer free or paid online challenges to your audience? (20:37)
• The crucial benefits of starting a product launch with an online challenge (25:16)
• Desiring money vs. desiring time (29:01)
• Why are partnerships so vital to growing an online business? (32:43)
• Is the Clubhouse App the next big thing for online entrepreneurs? (39:38)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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I recorded this episode on February 5th, which is a very meaningful day for me. It’s my mom’s birthday.

My mom passed away in 2003 at the age of 54 after losing a battle with melanoma cancer.

On her birthday, I get messages from friends and family, and it’s a chance for all of us to think back and reminisce about all the great memories we’ve created together.

Even though she’s no longer with us, my mom is still a very important part of my life and my family’s lives. The impact she made on the world will continue to resonate for many years to come.

And it got me thinking about the importance of legacy.

Way too often, we get caught up in the little things, especially when we’re talking about business. We get so overwhelmed by the thought of making money, which usually means we can’t focus on the big picture.

For me, defining what I want my business legacy to be made a huge impact on my approach to business and even everyday life. 

And I think it could for you too. So stick around!

Key Takeaways:

• Remembering my mom on her birthday (0:53)
• The importance of building a legacy (4:33)
• Building a legacy in the age of social media (7:14)
• The moment I first realized what my legacy is (9:31)
• Why I love sharing performance marketing secrets (12:11)
• What is my business legacy as a performance marketer? (16:05)
• What I hope to achieve with my legacy (26:01)
• How to start building your legacy (28:18)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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Marley is a video marketing expert helping visionary entrepreneurs create cash flow streams with their video content. She has built a 7-figure business, working with the likes of Alex Charfen, Stephen Larsen, and Cristy “Code Red” Nickel.

These days, cash flow is the name of the game, and YouTube seems to be the perfect place for it! 

But even so, there are many challenges you need to overcome before you can tap into this gigantic pool of revenue.

For today’s episode, I invited Marley to tell us about video and YouTube marketing strategies to help you grow your business and monetize your content.

We discussed best practices for creating engaging online videos, repurposing content, social media platforms, and as a special treat, she even gave us a full breakdown of her ELSA framework.

There’s so much gold in what Marley shared with us - do not miss this episode!

Key Takeaways:

• How Marley started her video marketing business (1:11)
• Why every content creator needs to learn about monetization (3:42)
• How to position your brand on YouTube (5:39)
• Best practices for repurposing online content (7:10)
• When is it OK to skip marketing trends? (9:15)
• Why you need to stop feeling bad about selling to your audience (10:43)
• What is the ELSA framework? (11:45)
• Learning from the experiences of other people and businesses (15:10)
• The good that comes from sharing about your struggles (17:16)
• Why you should never be afraid to change or pivot (20:15)
• Is Clubhouse a good opportunity for podcasters? (23:27)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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For the past 15 years, Bart has been making his mark in the online business and digital marketing space. He’s built several 7-figure businesses from scratch, and ever since he moved into coaching, he’s been helping other entrepreneurs do the same.

Bart has an intense drive for collaboration and is very skilled at bringing out the genius in others to create incredible business opportunities.

The work he’s done with online schools is phenomenal, and he’s going to share lots of details about his approach.

We discuss his method for choosing people to go into business with, his views on the significance of business systems, and critical preconditions for creating a successful partnership.

All that and a whole lot more on this week’s brand new episode of the Performance Marketer Podcast!

Key Takeaways:

• What Bart Miller does with online schools (1:03)
• Why every good entrepreneur must think like a performance marketer (5:40)
• How does Bart choose people and businesses to partner up with? (7:17)
• What do most businesses require to succeed? (11:40)
• Things you should know before creating an online school (15:34)
• Best practices for creating an online school (18:49)
• What’s it like to be Russell Brunson’s fashion consultant? (22:13)
• Bart Miller’s most recent projects (26:28)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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Dave Lindenbaum is an online marketer, copywriter, and founder of Get Kombucha. One of his most recent clients is a fertility expert who is helping women achieve their life-long dreams of becoming a mom.

I invited him for a quick chat because he’s very insightful, energetic, and I always have tremendous fun talking to him! 

We both adore just geeking out on marketing and spitballing ideas, so I figured you guys would love to tune in to one of our conversations!

Today, we’re diving deep into customer avatar research. We’ll discuss the best practices for creating a customer avatar and explain why surveys are such a CRUCIAL part of this process.

Let’s get to it!

Key Takeaways:

• Understanding the day in the life of your avatar (1:18)
• Why copywriting requires sensitivity (2:56)
• Getting to the bottom of your avatar’s “WHY” (5:34)
• The 2 fundamental uses of surveys in marketing (7:12)
• Why you need to learn about your avatar’s unique language (9:52)
• The benefits of using a time-lapse copy method (11:09)
• Should you be naming your avatar? (13:59)
• The advantages of surveying your own community (16:28)
• What your Facebook Group’s number one goal should be (19:36)
• A powerful technique for discovering your “WHY” (20:27)
• Why are surveys so awesome for generating new leads? (22:14)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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In recent weeks, we’ve discussed why leads are so crucial for every business. However, lots of people still struggle to set up a system that works.

And here’s the number one reason why they fail. It’s because they didn’t put in the time to build a relationship with their list.

When you’re dealing with cold leads, you NEVER lead with a sale. You can’t expect people will give you money when they know nothing about you or your business. 

A few might but most of them won’t.

This is why nurturing your list is so important and why the true power of leads lies in the follow-up.

For this week, I’m going to share a 14-day email sequence framework that will help you warm up those leads, nurture them, build a relationship, and finally, convert them into sales.

Make sure to watch all the way through because I’m also going to share a little secret about a project I’m currently working on.

Now, let’s jump into the show!

Key Takeaways:

• The secret about what makes leads are so valuable (1:06)
• How to nurture your leads (3:42)
• My 14-day email sequence framework (6:49)
• Day 1: The Soap Opera Sequence (7:52)
• Day 2: The Backstory (9:45)
• Day 3: The Epiphany (10:16)
• Day 4: The Call to Action (11:55)
• Day 5: The Impulse Buy (13:26)
• Day 6: The FAQ (14:26)
• Day 7: The Proof (15:07)
• Day 8: The FOMO (17:11)
• Day 9: The Feedback (19:06)
• Day 10: The Three Secrets (21:10)
• Day 11: The FAQ #2 (21:26)
• Day 12: The Proof #2 (21:53)
• Day 13: The FOMO #2 (22:45)
• Day 14: The Feedback #2 (23:34)
• Is it possible to make a million bucks just from follow-up? (25:34)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
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---

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Here's what you need to know. These five steps for building the perfect survey will work for ANY business, in ANY industry, selling to ANY niche.

I've done lead generation for every type of business you can imagine - and I ALWAYS got results. 

Today, I will dive into how some well-known companies use this same method and provide a complete breakdown of their survey lead generation process.

These are billion-dollar companies we're talking about! And I'm not using anything confidential here - you can go to their website right away, take their survey and see for yourself.

I went through their survey funnels, reverse-engineered them, and I'm going to explain how they work.

And if you have any questions after watching or listening to the show, please feel free to reach out. I'm always there for my Performance Marketers!

Let's jump into the show!

Key Takeaways:

• How does Apple use surveys to sell Mac Computers? (1:28)
• Why my Perfect Survey Method works incredibly well for real estate agents? (4:59)
• The difference in targeting real estate sellers vs. buyers (8:37)
• Warby Parker Case Study: Why billion-dollar companies use the perfect survey method (11:13)
• The benefits of setting up a seamless survey process for your business (16:15)
• What are automated email sequences? (18:21)
• Why you should NEVER make guesses about your audience (19:48)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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Last week, I explained why surveys are the single best way to level up your business, acquire leads, and stand out from the crowd.

Today, I’ll be going a step further... Or five, to be precise.

Yes, I’m going to do a full breakdown of my 5-step Perfect Survey Method and show you the exact framework I used to generate millions of high-quality cold leads!

And I continue to use it to this day.

Because it’s not only bulletproof, but it also works in any industry or any niche.

And if you’ve ever heard people say surveys “didn’t work” for them, it’s because they weren’t doing at least one of these steps - if not all of them. 

I guarantee you.

So strap in, folks! Break out the notepad, and let’s do this!

Key Takeaways:

• Why people have trouble gathering leads? (1:44)
• My 5-step Perfect Survey Method (4:32)
• Step One: Attract (5:59)
• Step Two: Identify (8:52)
• Step Three: Segment (10:49)
• Step Four: Target (12:23)
• Step Five: Position (13:14)
• How will my Perfect Survey Method help your business? (15:06)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

---

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Last week on the podcast, I shared my framework, which showed how you can start a lead gen business without spending ANY of your own money.

If you recall, for this to work, we need three players willing to play the game: the Advertiser, the Affiliate, and YOU!

Today, I’m going to focus on exploring your relationship with “the Affiliate” (aka, “the Publisher”) - the person who will be supplying the leads for your deal.

I’m going to share with you six tips for creating AMAZING lead gen deals with your affiliates, including one essential tip that will help you stand out from the crowd!

Exciting, right? Well, that’s not all!

If you listen through to the end, you’ll get some bonus tips as well that should really help you hit the ground running.

Get ready, Performance Marketers! You’re in for a treat!

Key Takeaways:

• A quick recap of the previous episode (1:22)
• Tip #1: Converting Offer (3:09)
• Tip #2: Competition (4:07)
• Tip #3: Metrics (5:05)
• Tip #4: Your Affiliate’s Needs (5:59)
• Tip #5: Affiliate Networks (12:07)
• Tip #6 Part 1: Agency of Record (18:32)
• Tip #6 Part 2: My Perfect Survey Method (21:14)
• Bonus tips for creating game-changing lead gen deals (28:37)
• Why is building your list so powerful (Russell Brunson example)? (37:37)
• If you have any questions - get in touch! (41:33)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

---

Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Maybe you’re still searching for your passion, or you can’t seem to decide on what your first step should be.

If any of this sounds familiar, you’re in the right place. What I have planned for you here can help you.

I firmly believe that starting your own lead generation business could do wonders for your career. How do I know? Because that’s exactly how I started building my empire.

I’m going to tell you a little secret. ANYONE can learn how to generate leads.

It’s got nothing to do with talent, and you don’t need a formal education… It’s a skill set! One you can learn, get better at, and make a ton of money in the process.

So for today, I’m going to share my step-by-step framework on how to start a successful lead generation business.

And you can do all of it without spending a single penny of your own money.

Stick around, you’re in for a treat!

Key Takeaways:

• Why I believe ANYONE can start a successful lead gen business (1:11)
• My simple framework for starting a lead generation business (4:02)
• How to leverage other people’s traffic to build your business (7:02)
• Finding offers directly vs. going to an affiliate network (9:31)
• Some of the key factors that determine the quality of your lead gen deals (13:27)
• The most important aspect of your job (15:35)
• Why I’m committed to helping you build a successful business (18:57)
• What makes lead generation a recession-proof business? (20:40)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
• Get my “Million Dollar Dads” FREE Bonus: Visit Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Last week, I had to make one of the hardest decisions of my adult life. 

I know this year has been pretty rough on everyone, and we all can't wait for it to end. For my family, it’s ending on a sad note.

About a month ago, our dog Cody, who has been with our family for 16 amazing years, was diagnosed with congestive heart failure. And a little over a week ago, his health started deteriorating rapidly.

He was really hurting, which put us in the position of having to ask ourselves a deeply heartbreaking question. 

How do you know if and when should you euthanize your beloved animal companion?

Since it’s a very personal topic, I won’t be going into too much detail. But I also feel it’s a story I need to share.

We all face tough decisions in life at one time or another. These kinds of gut-wrenching experiences are devastating, but they can also teach us plenty - if we can find the strength and the courage to learn.

Today, I’m going to share with you the 5 lessons I’ve learned from all this. 

If anyone out there is facing a similarly hard decision - I hope this episode finds you well.

Key Takeaways:

• A different kind of episode (0:00)
• The story of how Alli and I got Cody (5:00)
• Learning about Cody’s heart condition (10:02)
• Facing the devastating question of euthanasia (14:08)
• Lesson #1: How to make hard decisions (20:07)
• Lesson #2: About the grieving process (21:33)
• Lesson #3: Stages of grief (23:18)
• Lesson #4: When does the sadness go away? (28:26)
• Lesson #5: Why you should never let fear of loss stop you (35:38)
• Summarizing the five lessons (39:16)
• Closing thoughts about the power of mindset (49:43)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
• Get my “Million Dollar Dads” FREE Bonus: Visit Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

This week on the show, I will be reading my entire chapter from the recently published “Million Dollar Dads”!

Several episodes ago, I talked about all of the things that went into prepping, writing, and publishing a best-selling book. I wanted to take you through the entire journey with me, and this reading of my chapter from the book will be the last step.

You will hear my story told chronologically, highlighting the critical moments of my career, the challenges of being an entrepreneurial dad, and some of the biggest lessons I’ve picked up along the way.

I’ve also shared a lot of great stuff about performance marketing in general, as well as my most recent project - SurveyDetective.

Once again, I want to thank you so much for showing up for me during this time. You’ve provided me with so much support, and I’ll be forever grateful.

Tune in to listen to my chapter in which I share my thoughts on making an impact and building a legacy.

I hope you enjoy it!

Key Takeaways:

• What is my chapter of “Million Dollar Dads” about? (1:08)
• New ways for you to reach out to me! (Performance Marketer Text Community) (3:21)
• How I got into direct response marketing (5:53)
• Starting my own business (10:50)
• How does affiliate marketing work? (14:53)
• The rewards of being a successful entrepreneurial dad (21:44)
• How media arbitrage works (26:14)
• Modeling other people’s success (30:33)
• Joining Russell Brunson’s Inner Circle (31:54)
• My most recent project - SurveyDetective (34:26)
• Two of the biggest marketing mistakes people make (37:48)
• How I use surveys to help people fast-track their business (42:33)
• Why I want to help you become a SurveyDetective (45:09)
• Why SurveyDetective works for ANY business (53:10)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
• Get my “Million Dollar Dads” FREE Bonus: Visit Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Later, when I would watch that same movie from beginning to end, knowing the ending completely changed the entire experience. 

Watching the story unfold in a different direction gave me a lot more insight into the movie structure itself.

So what does starting a business and watching a movie in reverse have in common?

For us, it was all about having fun and watching as many movies as we possibly could. 

I realize now that this is also an excellent method for learning about the best way to develop a roadmap for your brand new business.

Great entrepreneurs start at the end and work their way back.

When you define an ending, you also give your journey a powerful sense of direction. And when you know how the story ends, it’s a lot easier to work your way back to the beginning and map out all the steps you need to go through before getting to where you want to go.

Today’s episode is dedicated to all entrepreneurs out there who are feeling a bit stuck. I hope this trick will help you get moving again!

Key Takeaways:

• Things you can learn from watching a movie in reverse (1:03)
• Why your business needs a roadmap (3:57)
• How to build a roadmap for your new business (7:35)
• Why ALL great entrepreneurs start at the end (11:59)
• The main reason why good products fail (14:03)
• What does the end of your movie look like? (18:32)
• One of the biggest challenges I’ve had with SurveyDetective (20:50)
• Pick an ending that works for what you’re trying to accomplish (23:22)
• What's to learn from mapping out other people’s success stories (26:29)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
• Get my “Million Dollar Dads” FREE Bonus: Visit Here

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Connect with Eric!

• Send Eric a Text: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Last week, I went over the nitty-gritty of my first ever book launch. And today, we get to enjoy the results of all of that hard work.

Day after the launch, I woke up to a message from my publisher saying “Million Dollar Dads” is a best-seller in EIGHT CATEGORIES!

This whole thing has just been an incredible experience. Up until recently, I never even thought about writing a book... Let alone becoming a best-selling author! 

It just goes to show that whenever an opportunity presents itself to you - you HAVE TO go for it!

In this week’s episode, I’m going to share the full results of our fantastic book launch, talk about some of the feedback I’ve gotten, and share some of the biggest lessons I’ve learned from the entire experience.

Once again - a HUGE THANK YOU to all of you who supported this launch! I couldn’t have done it without you.

Let’s dive into this week's episode and celebrate together!

Key Takeaways:

• My experience of writing and launching a best-selling book (1:24)
• The note I got from my publisher, just ONE DAY after the launch (2:58)
• Some of the incredible feedback I've gotten on “Million Dollar Dads” (5:24)
• Updates about the SurveyDetective launch (6:16)
• How do I create serious change with performance marketing (7:35)
• The most important message I wanted to get across in my book (10:50)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
• Get your copy of the “Million Dollar Dads” Book (+ Bonuses): Visit Here
• Support my Movember Campaign: Donate Here

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