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    <title>Instinct Pick the Brain Podcast</title>
    <description>Listen in as Instinct founder Dr. Caleb Frankel sits down with veterinary industry leaders to talk all things practice operations, ownership, and technology.</description>
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    <pubDate>Fri, 1 May 2026 04:00:00 +0000</pubDate>
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    <itunes:summary>Listen in as Instinct founder Dr. Caleb Frankel sits down with veterinary industry leaders to talk all things practice operations, ownership, and technology.</itunes:summary>
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      <title>How Coaching Can Accelerate Your Career With Dr. Peggy Sayer</title>
      <description><![CDATA[<p><strong>You Asked… </strong>How Can I Take My Career to the Next Level?</p>
<p>Cardiologist and founder of Charlotte Animal Referral & Emergency, Peggy Sayer, DVM, DACVIM (cardiology), <strong>answered</strong>.</p>
<p>Could a leadership coach help you take your career and practice to new heights? In this episode, Dr. Caleb Frankel sits down with Dr. Peggy Sayer about the transformative power of leadership coaching. The discuss how coaching enhances leadership skills, personal growth, and team dynamics.</p>
<p><strong>Resources:</strong></p>
<ul>
 <li><a href="https://www.linkedin.com/in/peggy-sayer-dvm-69654510/" rel="noopener noreferrer">https://www.linkedin.com/in/peggy-sayer-dvm-69654510/</a></li>
 <li><a href="https://www.ted.com/talks/atul_gawande_how_do_we_heal_medicine" rel="noopener noreferrer">https://www.ted.com/talks/atul_gawande_how_do_we_heal_medicine</a></li>
</ul>
<p><strong>Where to find us:</strong></p>
<ul>
 <li><a href="https://www.instagram.com/instinctscience/" rel="noopener noreferrer">https://www.instagram.com/instinctscience/</a></li>
 <li><a href="https://www.facebook.com/instinct.science/" rel="noopener noreferrer">https://www.facebook.com/instinct.science/</a></li>
 <li><a href="https://www.linkedin.com/company/instinct-science/" rel="noopener noreferrer">https://www.linkedin.com/company/instinct-science/</a></li>
 <li><a href="https://www.youtube.com/@InstinctScience" rel="noopener noreferrer">https://www.youtube.com/@InstinctScience</a></li>
 <li><a href="https://instinct.vet/blog/" rel="noopener noreferrer">https://instinct.vet/blog/</a></li>
</ul>
<p><strong>About the Show:</strong></p>
<p>A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.</p>
<p>Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.</p>
<p>Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</p>
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      <pubDate>Fri, 1 May 2026 04:00:00 +0000</pubDate>
      <author>podcast@briefmedia.com (Instinct Science)</author>
      <link>https://instinct-pick-the-brain-podcast.simplecast.com/episodes/leveling-up-your-career-with-a-coach-with-dr-peggy-sayer-dENdUlvq</link>
      <content:encoded><![CDATA[<p><strong>You Asked… </strong>How Can I Take My Career to the Next Level?</p>
<p>Cardiologist and founder of Charlotte Animal Referral & Emergency, Peggy Sayer, DVM, DACVIM (cardiology), <strong>answered</strong>.</p>
<p>Could a leadership coach help you take your career and practice to new heights? In this episode, Dr. Caleb Frankel sits down with Dr. Peggy Sayer about the transformative power of leadership coaching. The discuss how coaching enhances leadership skills, personal growth, and team dynamics.</p>
<p><strong>Resources:</strong></p>
<ul>
 <li><a href="https://www.linkedin.com/in/peggy-sayer-dvm-69654510/" rel="noopener noreferrer">https://www.linkedin.com/in/peggy-sayer-dvm-69654510/</a></li>
 <li><a href="https://www.ted.com/talks/atul_gawande_how_do_we_heal_medicine" rel="noopener noreferrer">https://www.ted.com/talks/atul_gawande_how_do_we_heal_medicine</a></li>
</ul>
<p><strong>Where to find us:</strong></p>
<ul>
 <li><a href="https://www.instagram.com/instinctscience/" rel="noopener noreferrer">https://www.instagram.com/instinctscience/</a></li>
 <li><a href="https://www.facebook.com/instinct.science/" rel="noopener noreferrer">https://www.facebook.com/instinct.science/</a></li>
 <li><a href="https://www.linkedin.com/company/instinct-science/" rel="noopener noreferrer">https://www.linkedin.com/company/instinct-science/</a></li>
 <li><a href="https://www.youtube.com/@InstinctScience" rel="noopener noreferrer">https://www.youtube.com/@InstinctScience</a></li>
 <li><a href="https://instinct.vet/blog/" rel="noopener noreferrer">https://instinct.vet/blog/</a></li>
</ul>
<p><strong>About the Show:</strong></p>
<p>A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.</p>
<p>Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.</p>
<p>Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</p>
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      <itunes:title>How Coaching Can Accelerate Your Career With Dr. Peggy Sayer</itunes:title>
      <itunes:author>Instinct Science</itunes:author>
      <itunes:duration>00:19:19</itunes:duration>
      <itunes:summary>You Asked… How Can I Take My Career to the Next Level?
Cardiologist and founder of Charlotte Animal Referral &amp; Emergency, Peggy Sayer, DVM, DACVIM (cardiology), answered.

Could a leadership coach help you take your career and practice to new heights? In this episode, Dr. Caleb Frankel sits down with Dr. Peggy Sayer about the transformative power of leadership coaching. The discuss how coaching enhances leadership skills, personal growth, and team dynamics.


Resources:
* https://www.linkedin.com/in/peggy-sayer-dvm-69654510/ 
* https://www.ted.com/talks/atul_gawande_how_do_we_heal_medicine

Where to find us:
* https://www.instagram.com/instinctscience/ 
* https://www.facebook.com/instinct.science/ 
* https://www.linkedin.com/company/instinct-science/ 
* https://www.youtube.com/@InstinctScience 
* https://instinct.vet/blog/

About the Show:
A decade ago, Dr. Caleb Frankel founded Instinct as a &quot;pipe dream&quot; to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.

Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.

Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</itunes:summary>
      <itunes:subtitle>You Asked… How Can I Take My Career to the Next Level?
Cardiologist and founder of Charlotte Animal Referral &amp; Emergency, Peggy Sayer, DVM, DACVIM (cardiology), answered.

Could a leadership coach help you take your career and practice to new heights? In this episode, Dr. Caleb Frankel sits down with Dr. Peggy Sayer about the transformative power of leadership coaching. The discuss how coaching enhances leadership skills, personal growth, and team dynamics.


Resources:
* https://www.linkedin.com/in/peggy-sayer-dvm-69654510/ 
* https://www.ted.com/talks/atul_gawande_how_do_we_heal_medicine

Where to find us:
* https://www.instagram.com/instinctscience/ 
* https://www.facebook.com/instinct.science/ 
* https://www.linkedin.com/company/instinct-science/ 
* https://www.youtube.com/@InstinctScience 
* https://instinct.vet/blog/

About the Show:
A decade ago, Dr. Caleb Frankel founded Instinct as a &quot;pipe dream&quot; to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.

Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.

Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</itunes:subtitle>
      <itunes:keywords>vet med, veterinary medicine, veterinarian, veterinary</itunes:keywords>
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      <itunes:episode>5</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>How a Neurologist Started a First of Its Kind Practice Model With Fred Wininger</title>
      <description><![CDATA[<p><strong>You Asked… </strong>What Does a Single-Specialty Practice Look Like?</p>
<p>Owner of The Animal Neurology Center, Fred Wininger, VMD, MS, DACVIM (Neurology), <strong>answered</strong>.</p>
<p>Could narrowing down your practice’s focus mean maximizing its value? Dr. Caleb Frankel sits down with Dr. Fred Wininger to talk about the innovative single-specialty model of his practice, Animal Neurology Center, the unique benefits he’s seen, and how it compares to multidisciplinary hospitals.</p>
<p><strong>Resources:</strong></p>
<ul>
 <li><a href="https://www.instagram.com/animalneurodoc/" rel="noopener noreferrer">https://www.instagram.com/animalneurodoc/</a></li>
 <li><a href="https://www.linkedin.com/in/fred-wininger-vmd-ms-dacvim-neurology-b6baab189/" rel="noopener noreferrer">https://www.linkedin.com/in/fred-wininger-vmd-ms-dacvim-neurology-b6baab189/</a></li>
 <li><a href="https://www.facebook.com/theanimalneurologycenter/" rel="noopener noreferrer">https://www.facebook.com/theanimalneurologycenter/</a></li>
 <li><a href="https://www.instagram.com/theanimalneurologycenter/" rel="noopener noreferrer">https://www.instagram.com/theanimalneurologycenter/</a></li>
 <li><a href="https://www.youtube.com/@TheAnimalNeurologyCenter" rel="noopener noreferrer">https://www.youtube.com/@TheAnimalNeurologyCenter</a></li>
 <li><a href="https://www.linkedin.com/company/theanimalneurologycenter" rel="noopener noreferrer">https://www.linkedin.com/company/theanimalneurologycenter</a></li>
 <li><a href="https://www.sba.gov/" rel="noopener noreferrer">https://www.sba.gov/</a></li>
</ul>
<p><strong>Where to find us:</strong></p>
<ul>
 <li><a href="https://www.instagram.com/instinctscience/" rel="noopener noreferrer">https://www.instagram.com/instinctscience/</a></li>
 <li><a href="https://www.facebook.com/instinct.science/" rel="noopener noreferrer">https://www.facebook.com/instinct.science/</a></li>
 <li><a href="https://www.linkedin.com/company/instinct-science/" rel="noopener noreferrer">https://www.linkedin.com/company/instinct-science/</a></li>
 <li><a href="https://www.youtube.com/@InstinctScience" rel="noopener noreferrer">https://www.youtube.com/@InstinctScience</a></li>
 <li><a href="https://instinct.vet/blog/" rel="noopener noreferrer">https://instinct.vet/blog/</a></li>
</ul>
<p><strong>About the Show:</strong></p>
<p>A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.</p>
<p>Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.</p>
<p>Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</p>
]]></description>
      <pubDate>Fri, 24 Apr 2026 04:00:00 +0000</pubDate>
      <author>podcast@briefmedia.com (Instinct Science)</author>
      <link>https://instinct-pick-the-brain-podcast.simplecast.com/episodes/how-a-neurologist-started-a-first-of-its-kind-practice-model-with-fred-wininger-Mdczy2Ql</link>
      <content:encoded><![CDATA[<p><strong>You Asked… </strong>What Does a Single-Specialty Practice Look Like?</p>
<p>Owner of The Animal Neurology Center, Fred Wininger, VMD, MS, DACVIM (Neurology), <strong>answered</strong>.</p>
<p>Could narrowing down your practice’s focus mean maximizing its value? Dr. Caleb Frankel sits down with Dr. Fred Wininger to talk about the innovative single-specialty model of his practice, Animal Neurology Center, the unique benefits he’s seen, and how it compares to multidisciplinary hospitals.</p>
<p><strong>Resources:</strong></p>
<ul>
 <li><a href="https://www.instagram.com/animalneurodoc/" rel="noopener noreferrer">https://www.instagram.com/animalneurodoc/</a></li>
 <li><a href="https://www.linkedin.com/in/fred-wininger-vmd-ms-dacvim-neurology-b6baab189/" rel="noopener noreferrer">https://www.linkedin.com/in/fred-wininger-vmd-ms-dacvim-neurology-b6baab189/</a></li>
 <li><a href="https://www.facebook.com/theanimalneurologycenter/" rel="noopener noreferrer">https://www.facebook.com/theanimalneurologycenter/</a></li>
 <li><a href="https://www.instagram.com/theanimalneurologycenter/" rel="noopener noreferrer">https://www.instagram.com/theanimalneurologycenter/</a></li>
 <li><a href="https://www.youtube.com/@TheAnimalNeurologyCenter" rel="noopener noreferrer">https://www.youtube.com/@TheAnimalNeurologyCenter</a></li>
 <li><a href="https://www.linkedin.com/company/theanimalneurologycenter" rel="noopener noreferrer">https://www.linkedin.com/company/theanimalneurologycenter</a></li>
 <li><a href="https://www.sba.gov/" rel="noopener noreferrer">https://www.sba.gov/</a></li>
</ul>
<p><strong>Where to find us:</strong></p>
<ul>
 <li><a href="https://www.instagram.com/instinctscience/" rel="noopener noreferrer">https://www.instagram.com/instinctscience/</a></li>
 <li><a href="https://www.facebook.com/instinct.science/" rel="noopener noreferrer">https://www.facebook.com/instinct.science/</a></li>
 <li><a href="https://www.linkedin.com/company/instinct-science/" rel="noopener noreferrer">https://www.linkedin.com/company/instinct-science/</a></li>
 <li><a href="https://www.youtube.com/@InstinctScience" rel="noopener noreferrer">https://www.youtube.com/@InstinctScience</a></li>
 <li><a href="https://instinct.vet/blog/" rel="noopener noreferrer">https://instinct.vet/blog/</a></li>
</ul>
<p><strong>About the Show:</strong></p>
<p>A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.</p>
<p>Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.</p>
<p>Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</p>
]]></content:encoded>
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      <itunes:title>How a Neurologist Started a First of Its Kind Practice Model With Fred Wininger</itunes:title>
      <itunes:author>Instinct Science</itunes:author>
      <itunes:duration>00:18:39</itunes:duration>
      <itunes:summary>You Asked… What Does a Single-Specialty Practice Look Like?
Owner of The Animal Neurology Center, Fred Wininger, VMD, MS, DACVIM (Neurology), answered.

Could narrowing down your practice’s focus mean maximizing its value? Dr. Caleb Frankel sits down with Dr. Fred Wininger to talk about the innovative single-specialty model of his practice, Animal Neurology Center, the unique benefits he’s seen, and how it compares to multidisciplinary hospitals.

Resources:
* https://www.instagram.com/animalneurodoc/
* https://www.linkedin.com/in/fred-wininger-vmd-ms-dacvim-neurology-b6baab189/
* https://www.facebook.com/theanimalneurologycenter/
* https://www.instagram.com/theanimalneurologycenter/
* https://www.youtube.com/@TheAnimalNeurologyCenter
* https://www.linkedin.com/company/theanimalneurologycenter
* https://www.sba.gov/ 

Where to find us:
* https://www.instagram.com/instinctscience/ 
* https://www.facebook.com/instinct.science/ 
* https://www.linkedin.com/company/instinct-science/ 
* https://www.youtube.com/@InstinctScience 
* https://instinct.vet/blog/

About the Show:
A decade ago, Dr. Caleb Frankel founded Instinct as a &quot;pipe dream&quot; to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.

Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.

Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</itunes:summary>
      <itunes:subtitle>You Asked… What Does a Single-Specialty Practice Look Like?
Owner of The Animal Neurology Center, Fred Wininger, VMD, MS, DACVIM (Neurology), answered.

Could narrowing down your practice’s focus mean maximizing its value? Dr. Caleb Frankel sits down with Dr. Fred Wininger to talk about the innovative single-specialty model of his practice, Animal Neurology Center, the unique benefits he’s seen, and how it compares to multidisciplinary hospitals.

Resources:
* https://www.instagram.com/animalneurodoc/
* https://www.linkedin.com/in/fred-wininger-vmd-ms-dacvim-neurology-b6baab189/
* https://www.facebook.com/theanimalneurologycenter/
* https://www.instagram.com/theanimalneurologycenter/
* https://www.youtube.com/@TheAnimalNeurologyCenter
* https://www.linkedin.com/company/theanimalneurologycenter
* https://www.sba.gov/ 

Where to find us:
* https://www.instagram.com/instinctscience/ 
* https://www.facebook.com/instinct.science/ 
* https://www.linkedin.com/company/instinct-science/ 
* https://www.youtube.com/@InstinctScience 
* https://instinct.vet/blog/

About the Show:
A decade ago, Dr. Caleb Frankel founded Instinct as a &quot;pipe dream&quot; to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.

Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.

Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</itunes:subtitle>
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      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">edf8de86-6a13-494b-9fde-02d6a82428e8</guid>
      <title>How a CEO Runs 3 Practices From 2,500 Miles Away With Jason Canapp</title>
      <description><![CDATA[<p><strong>You Asked</strong>… Can a Practice Be Run Remotely?</p>
<p>CEO of Beacon Veterinary Specialists, Jason Canapp, <strong>answered</strong>.</p>
<p>You can diagnose a patient from your home office, but can you run your practice from there, too? In this episode, the CEO of Beacon Veterinary Specialists, Animal Eye Care, and Central Veterinary Hospital, Jason Canapp, shares the insights and lessons he’s gained by running 3 practices from 2,500 miles away.</p>
<p><strong>Resources:</strong></p>
<ul>
 <li>https://instinct.vet/</li>
 <li>https://otter.ai/</li>
 <li>https://www.instagram.com/jacanapp/?hl=en</li>
 <li>https://www.linkedin.com/in/canapp/</li>
 <li>https://x.com/canapp</li>
</ul>
<p><strong>Where to find us:</strong></p>
<ul>
 <li>https://www.instagram.com/instinctscience/</li>
 <li>https://www.facebook.com/instinct.science/</li>
 <li>https://www.linkedin.com/company/instinct-science/</li>
 <li>https://www.youtube.com/@InstinctScience</li>
 <li>https://instinct.vet/blog/</li>
</ul>
<p><strong>About the Show:</strong></p>
<p>A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.</p>
<p>Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.</p>
<p>Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</p>
]]></description>
      <pubDate>Fri, 17 Apr 2026 04:00:00 +0000</pubDate>
      <author>podcast@briefmedia.com (Instinct Science)</author>
      <link>https://instinct-pick-the-brain-podcast.simplecast.com/episodes/how-a-ceo-runs-3-practices-from-2-500-miles-away-with-jason-canapp-A8cbVDS7</link>
      <content:encoded><![CDATA[<p><strong>You Asked</strong>… Can a Practice Be Run Remotely?</p>
<p>CEO of Beacon Veterinary Specialists, Jason Canapp, <strong>answered</strong>.</p>
<p>You can diagnose a patient from your home office, but can you run your practice from there, too? In this episode, the CEO of Beacon Veterinary Specialists, Animal Eye Care, and Central Veterinary Hospital, Jason Canapp, shares the insights and lessons he’s gained by running 3 practices from 2,500 miles away.</p>
<p><strong>Resources:</strong></p>
<ul>
 <li>https://instinct.vet/</li>
 <li>https://otter.ai/</li>
 <li>https://www.instagram.com/jacanapp/?hl=en</li>
 <li>https://www.linkedin.com/in/canapp/</li>
 <li>https://x.com/canapp</li>
</ul>
<p><strong>Where to find us:</strong></p>
<ul>
 <li>https://www.instagram.com/instinctscience/</li>
 <li>https://www.facebook.com/instinct.science/</li>
 <li>https://www.linkedin.com/company/instinct-science/</li>
 <li>https://www.youtube.com/@InstinctScience</li>
 <li>https://instinct.vet/blog/</li>
</ul>
<p><strong>About the Show:</strong></p>
<p>A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.</p>
<p>Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.</p>
<p>Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</p>
]]></content:encoded>
      <enclosure length="18826291" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/f9fe767c-57e7-40e8-b3e1-0c3ab0a769e1/e8546ef7-4c64-44db-b69a-121625dbca14/episodes/audio/group/a6cdb11d-a696-45e4-9322-dfd04bec04f3/group-item/f3316263-bf7e-4a08-96d5-11449e64a1eb/128_default_tc.mp3?aid=rss_feed&amp;feed=3YtXZD4L"/>
      <itunes:title>How a CEO Runs 3 Practices From 2,500 Miles Away With Jason Canapp</itunes:title>
      <itunes:author>Instinct Science</itunes:author>
      <itunes:duration>00:19:34</itunes:duration>
      <itunes:summary>You Asked… Can a Practice Be Run Remotely?
CEO of Beacon Veterinary Specialists, Jason Canapp, answered.

You can diagnose a patient from your home office, but can you run your practice from there, too? In this episode, the CEO of Beacon Veterinary Specialists, Animal Eye Care, and Central Veterinary Hospital, Jason Canapp, shares the insights and lessons he’s gained by running 3 practices from 2,500 miles away.

Resources:
https://instinct.vet/ 
https://otter.ai/
https://www.instagram.com/jacanapp/?hl=en
https://www.linkedin.com/in/canapp/
https://x.com/canapp

Where to find us:
https://www.instagram.com/instinctscience/
https://www.facebook.com/instinct.science/
https://www.linkedin.com/company/instinct-science/ 
https://www.youtube.com/@InstinctScience 
https://instinct.vet/blog/ 

About the show:
A decade ago, Dr. Caleb Frankel founded Instinct as a &quot;pipe dream&quot; to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.

Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.

Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet. </itunes:summary>
      <itunes:subtitle>You Asked… Can a Practice Be Run Remotely?
CEO of Beacon Veterinary Specialists, Jason Canapp, answered.

You can diagnose a patient from your home office, but can you run your practice from there, too? In this episode, the CEO of Beacon Veterinary Specialists, Animal Eye Care, and Central Veterinary Hospital, Jason Canapp, shares the insights and lessons he’s gained by running 3 practices from 2,500 miles away.

Resources:
https://instinct.vet/ 
https://otter.ai/
https://www.instagram.com/jacanapp/?hl=en
https://www.linkedin.com/in/canapp/
https://x.com/canapp

Where to find us:
https://www.instagram.com/instinctscience/
https://www.facebook.com/instinct.science/
https://www.linkedin.com/company/instinct-science/ 
https://www.youtube.com/@InstinctScience 
https://instinct.vet/blog/ 

About the show:
A decade ago, Dr. Caleb Frankel founded Instinct as a &quot;pipe dream&quot; to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.

Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.

Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet. </itunes:subtitle>
      <itunes:keywords>vet med, veterinary medicine, veterinarian, veterinary, veterinary technology</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">83cfb769-38e4-4a88-a51a-067215527c29</guid>
      <title>How a Practice Owner Found Success in the Urgent Care Model With Dr. Corynn Cackler</title>
      <description><![CDATA[<p><strong>You Asked… </strong>Where does urgent care fit into patient care?</p>
<p>Owner and founder of STATVet Animal Urgent Care, Corynn Cackler, DVM, <strong>answered</strong>.</p>
<p>Urgent care is a well-established practice model in human medicine, but does it translate to the needs of veterinary patients? In this episode of the Pick the Brain Podcast, Dr. Caleb Frankel interviews Dr. Corynn Cackler, founder of STATVet Animal Urgent Care. They discuss the success of the urgent care model in veterinary medicine, the importance of educating primary care veterinarians on triaging cases, and provide insights on how to start an urgent care practice in your community.</p>
<p><strong>Resources:</strong></p>
<ul>
 <li>https://www.tiktok.com/@statvet</li>
 <li>https://www.facebook.com/STATVetTulsa?checkpoint_src=any</li>
 <li>https://www.instagram.com/stat_vet/?hl=en</li>
</ul>
<p><strong>Where to find us:</strong></p>
<ul>
 <li>https://www.instagram.com/instinctscience/</li>
 <li>https://www.facebook.com/instinct.science/</li>
 <li>https://www.linkedin.com/company/instinct-science/</li>
 <li>https://www.youtube.com/@InstinctScience</li>
 <li>https://instinct.vet/blog/</li>
</ul>
<p><strong>About the Show:</strong></p>
<p>A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.</p>
<p>Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.</p>
<p>Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</p>
]]></description>
      <pubDate>Fri, 10 Apr 2026 04:00:00 +0000</pubDate>
      <author>podcast@briefmedia.com (Instinct Science)</author>
      <link>https://instinct-pick-the-brain-podcast.simplecast.com/episodes/how-a-practice-owner-found-success-in-the-urgent-care-model-with-dr-corynn-cackler-_F6dAgIz</link>
      <content:encoded><![CDATA[<p><strong>You Asked… </strong>Where does urgent care fit into patient care?</p>
<p>Owner and founder of STATVet Animal Urgent Care, Corynn Cackler, DVM, <strong>answered</strong>.</p>
<p>Urgent care is a well-established practice model in human medicine, but does it translate to the needs of veterinary patients? In this episode of the Pick the Brain Podcast, Dr. Caleb Frankel interviews Dr. Corynn Cackler, founder of STATVet Animal Urgent Care. They discuss the success of the urgent care model in veterinary medicine, the importance of educating primary care veterinarians on triaging cases, and provide insights on how to start an urgent care practice in your community.</p>
<p><strong>Resources:</strong></p>
<ul>
 <li>https://www.tiktok.com/@statvet</li>
 <li>https://www.facebook.com/STATVetTulsa?checkpoint_src=any</li>
 <li>https://www.instagram.com/stat_vet/?hl=en</li>
</ul>
<p><strong>Where to find us:</strong></p>
<ul>
 <li>https://www.instagram.com/instinctscience/</li>
 <li>https://www.facebook.com/instinct.science/</li>
 <li>https://www.linkedin.com/company/instinct-science/</li>
 <li>https://www.youtube.com/@InstinctScience</li>
 <li>https://instinct.vet/blog/</li>
</ul>
<p><strong>About the Show:</strong></p>
<p>A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.</p>
<p>Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.</p>
<p>Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</p>
]]></content:encoded>
      <enclosure length="13444338" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/f9fe767c-57e7-40e8-b3e1-0c3ab0a769e1/e8546ef7-4c64-44db-b69a-121625dbca14/episodes/audio/group/7c492244-6cd7-47f3-b741-c3f5f1de7844/group-item/68126051-50a5-4d78-a67f-fbfd44e08c1f/128_default_tc.mp3?aid=rss_feed&amp;feed=3YtXZD4L"/>
      <itunes:title>How a Practice Owner Found Success in the Urgent Care Model With Dr. Corynn Cackler</itunes:title>
      <itunes:author>Instinct Science</itunes:author>
      <itunes:duration>00:13:58</itunes:duration>
      <itunes:summary>You Asked… Where does urgent care fit into patient care?
Owner and founder of STATVet Animal Urgent Care, Corynn Cackler, DVM, answered.

Urgent care is a well-established practice model in human medicine, but does it translate to the needs of veterinary patients? In this episode of the Pick the Brain Podcast, Dr. Caleb Frankel interviews Dr. Corynn Cackler, founder of STATVet Animal Urgent Care. They discuss the success of the urgent care model in veterinary medicine, the importance of educating primary care veterinarians on triaging cases, and provide insights on how to start an urgent care practice in your community.

Resources:
https://www.tiktok.com/@statvet
https://www.facebook.com/STATVetTulsa?checkpoint_src=any
https://www.instagram.com/stat_vet/?hl=en

Where to find us:
https://www.instagram.com/instinctscience/
https://www.facebook.com/instinct.science/
https://www.linkedin.com/company/instinct-science/
https://www.youtube.com/@InstinctScience
https://instinct.vet/blog/

About the Show:
A decade ago, Dr. Caleb Frankel founded Instinct as a &quot;pipe dream&quot; to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.

Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.

Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</itunes:summary>
      <itunes:subtitle>You Asked… Where does urgent care fit into patient care?
Owner and founder of STATVet Animal Urgent Care, Corynn Cackler, DVM, answered.

Urgent care is a well-established practice model in human medicine, but does it translate to the needs of veterinary patients? In this episode of the Pick the Brain Podcast, Dr. Caleb Frankel interviews Dr. Corynn Cackler, founder of STATVet Animal Urgent Care. They discuss the success of the urgent care model in veterinary medicine, the importance of educating primary care veterinarians on triaging cases, and provide insights on how to start an urgent care practice in your community.

Resources:
https://www.tiktok.com/@statvet
https://www.facebook.com/STATVetTulsa?checkpoint_src=any
https://www.instagram.com/stat_vet/?hl=en

Where to find us:
https://www.instagram.com/instinctscience/
https://www.facebook.com/instinct.science/
https://www.linkedin.com/company/instinct-science/
https://www.youtube.com/@InstinctScience
https://instinct.vet/blog/

About the Show:
A decade ago, Dr. Caleb Frankel founded Instinct as a &quot;pipe dream&quot; to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.

Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.

Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</itunes:subtitle>
      <itunes:keywords>vet med, veterinary medicine, veterinarian, urgent care, veterinary technology, veterinary urgent care</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">7141a222-78e6-4e6d-a0c7-2cea3929c9d2</guid>
      <title>Tips for Modern Social Media &amp; Hospital Ownership With Dr. Alex Schechter</title>
      <description><![CDATA[<p><strong>You Asked… </strong>Where do I begin with social media for my practice?</p>
<p>Founder of Burrwood Veterinary & social media expert, Dr. Alex Schechter, <strong>answered</strong>.</p>
<p>You’re well-versed on viral infections, but what about viral videos? In this episode, Dr. Caleb Frankel interviews Dr. Alex Schechter, founder of Burrwood Veterinary, about the invaluable power of social media in practices. They discuss how Alex has found success in content creation, the benefits of a strong social presence on his practice, and real tips for developing your own social media strategy.</p>
<p><strong>Resources:</strong></p>
<ul>
 <li>Viral Gen Z slang video: https://www.instagram.com/reel/DOMDlC0jsm4/?igsh=MWZpZGRibXdyamdwNA==</li>
 <li>Dr. Schechter's LinkedIn: https://www.linkedin.com/in/alex-schechter-aba59bb5/</li>
 <li>Burrwood's Instagram: https://www.instagram.com/burrwoodvet/</li>
 <li>Burrwood's Facebook: https://www.facebook.com/burrwoodvet/</li>
</ul>
<p><strong>Where to find us:</strong></p>
<ul>
 <li>https://www.instagram.com/instinctscience/</li>
 <li>https://www.facebook.com/instinct.science/</li>
 <li>https://www.linkedin.com/company/instinct-science/</li>
 <li>https://www.youtube.com/@InstinctScience</li>
 <li>https://instinct.vet/blog/</li>
</ul>
<p><strong>About the Show:</strong></p>
<p>A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.</p>
<p>Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.</p>
<p>Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</p>
]]></description>
      <pubDate>Fri, 3 Apr 2026 04:00:00 +0000</pubDate>
      <author>podcast@briefmedia.com (Instinct Science)</author>
      <link>https://instinct-pick-the-brain-podcast.simplecast.com/episodes/tips-for-modern-social-media-hospital-ownership-with-dr-alex-schecter-iUqttmx3</link>
      <content:encoded><![CDATA[<p><strong>You Asked… </strong>Where do I begin with social media for my practice?</p>
<p>Founder of Burrwood Veterinary & social media expert, Dr. Alex Schechter, <strong>answered</strong>.</p>
<p>You’re well-versed on viral infections, but what about viral videos? In this episode, Dr. Caleb Frankel interviews Dr. Alex Schechter, founder of Burrwood Veterinary, about the invaluable power of social media in practices. They discuss how Alex has found success in content creation, the benefits of a strong social presence on his practice, and real tips for developing your own social media strategy.</p>
<p><strong>Resources:</strong></p>
<ul>
 <li>Viral Gen Z slang video: https://www.instagram.com/reel/DOMDlC0jsm4/?igsh=MWZpZGRibXdyamdwNA==</li>
 <li>Dr. Schechter's LinkedIn: https://www.linkedin.com/in/alex-schechter-aba59bb5/</li>
 <li>Burrwood's Instagram: https://www.instagram.com/burrwoodvet/</li>
 <li>Burrwood's Facebook: https://www.facebook.com/burrwoodvet/</li>
</ul>
<p><strong>Where to find us:</strong></p>
<ul>
 <li>https://www.instagram.com/instinctscience/</li>
 <li>https://www.facebook.com/instinct.science/</li>
 <li>https://www.linkedin.com/company/instinct-science/</li>
 <li>https://www.youtube.com/@InstinctScience</li>
 <li>https://instinct.vet/blog/</li>
</ul>
<p><strong>About the Show:</strong></p>
<p>A decade ago, Dr. Caleb Frankel founded Instinct as a "pipe dream" to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.</p>
<p>Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.</p>
<p>Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</p>
]]></content:encoded>
      <enclosure length="11902247" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/f9fe767c-57e7-40e8-b3e1-0c3ab0a769e1/e8546ef7-4c64-44db-b69a-121625dbca14/episodes/audio/group/32fd2f43-3585-4f82-ba1f-bbb652cf8f72/group-item/9dd3c8e5-c703-466f-9f3c-ea9a7e1b1401/128_default_tc.mp3?aid=rss_feed&amp;feed=3YtXZD4L"/>
      <itunes:title>Tips for Modern Social Media &amp; Hospital Ownership With Dr. Alex Schechter</itunes:title>
      <itunes:author>Instinct Science</itunes:author>
      <itunes:duration>00:12:22</itunes:duration>
      <itunes:summary>You Asked… Where do I begin with social media for my practice?
Founder of Burrwood Veterinary &amp; social media expert, Dr. Alex Schechter, answered.

You’re well-versed on viral infections, but what about viral videos? In this episode, Dr. Caleb Frankel interviews Dr. Alex Schechter, founder of Burrwood Veterinary, about the invaluable power of social media in practices. They discuss how Alex has found success in content creation, the benefits of a strong social presence on his practice, and real tips for developing your own social media strategy.

Resources:
Viral Gen Z slang video: https://www.instagram.com/reel/DOMDlC0jsm4/?igsh=MWZpZGRibXdyamdwNA==
Dr. Schechter&apos;s LinkedIn: https://www.linkedin.com/in/alex-schechter-aba59bb5/
Burrwood&apos;s Instagram: https://www.instagram.com/burrwoodvet/
Burrwood&apos;s Facebook: https://www.facebook.com/burrwoodvet/

Where to find us:
https://www.instagram.com/instinctscience/
https://www.facebook.com/instinct.science/
https://www.linkedin.com/company/instinct-science/ 
https://www.youtube.com/@InstinctScience 
https://instinct.vet/blog/ 

About the Show:
A decade ago, Dr. Caleb Frankel founded Instinct as a &quot;pipe dream&quot; to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.

Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.

Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</itunes:summary>
      <itunes:subtitle>You Asked… Where do I begin with social media for my practice?
Founder of Burrwood Veterinary &amp; social media expert, Dr. Alex Schechter, answered.

You’re well-versed on viral infections, but what about viral videos? In this episode, Dr. Caleb Frankel interviews Dr. Alex Schechter, founder of Burrwood Veterinary, about the invaluable power of social media in practices. They discuss how Alex has found success in content creation, the benefits of a strong social presence on his practice, and real tips for developing your own social media strategy.

Resources:
Viral Gen Z slang video: https://www.instagram.com/reel/DOMDlC0jsm4/?igsh=MWZpZGRibXdyamdwNA==
Dr. Schechter&apos;s LinkedIn: https://www.linkedin.com/in/alex-schechter-aba59bb5/
Burrwood&apos;s Instagram: https://www.instagram.com/burrwoodvet/
Burrwood&apos;s Facebook: https://www.facebook.com/burrwoodvet/

Where to find us:
https://www.instagram.com/instinctscience/
https://www.facebook.com/instinct.science/
https://www.linkedin.com/company/instinct-science/ 
https://www.youtube.com/@InstinctScience 
https://instinct.vet/blog/ 

About the Show:
A decade ago, Dr. Caleb Frankel founded Instinct as a &quot;pipe dream&quot; to greatly improve the veterinary profession through better technology. Over the years, Caleb and team have been fortunate to get to know and learn from some of the best and brightest leaders in the field since they tend to self-select for Instinct products.

Instinct’s Pick the Brain Podcast is a weekly, short-form podcast designed for the modern veterinary leader who is short on time but aiming to be big on impact. Each Friday, Caleb is joined by experienced industry and practice experts who share their real-world experiences, pro tips, lessons learned, and practice advice.

Pick the Brain Podcast is produced by Instinct, makers of some of the most beloved tools for veterinary professionals, including Instinct EMR, ScribbleVet, Plumb’s, Standards of Care, and Clinician’s Brief. Have a question for Caleb or one of our guests? Email us at pickthebrain@instinct.vet. Interested in learning more about Instinct? Check us out and get a demo at instinct.vet.</itunes:subtitle>
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      <pubDate>Thu, 2 Apr 2026 17:38:30 +0000</pubDate>
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