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    <title>Hollywood Valley</title>
    <description>Technology has always changed entertainment. From sound, to television, to streaming, to AI. Hollywood Valley is a podcast exploring how technology is reshaping film, media, storytelling, and creativity. Through conversations with filmmakers, founders, creatives, and others working across entertainment and technology, we discuss the ideas, tools, and shifts shaping the industry&apos;s future.</description>
    <copyright>2026 Montoro6 Holdings LLC</copyright>
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    <pubDate>Fri, 5 Jun 2026 17:00:00 +0000</pubDate>
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      <title>Hollywood Valley</title>
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    <itunes:summary>Technology has always changed entertainment. From sound, to television, to streaming, to AI. Hollywood Valley is a podcast exploring how technology is reshaping film, media, storytelling, and creativity. Through conversations with filmmakers, founders, creatives, and others working across entertainment and technology, we discuss the ideas, tools, and shifts shaping the industry&apos;s future.</itunes:summary>
    <itunes:author>Alvaro de la Cruz</itunes:author>
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      <itunes:name>Montoro6 Holdings</itunes:name>
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      <title>#005 From Animation to AI Filmmaking | Ian Wasseluk</title>
      <description><![CDATA[<ul>
 <li>Ian’s start at Cartoon Network and working on The Powerpuff Girls</li>
 <li>The transition from traditional animation to digital workflows</li>
 <li>Similarities between the adoption of digital animation and AI filmmaking</li>
 <li>How Ian got started working with AI tools and filmmakers</li>
 <li>AI filmmaking, prompt engineering, and creative workflows</li>
 <li>Why storytelling and creativity still matter in an AI-driven world</li>
 <li>Social media as a portfolio for modern creators</li>
 <li>Entrepreneurship and building a creative career outside traditional studios</li>
 <li>The future of animation and AI filmmaking</li>
</ul>
<p>Learn more about Ian:<br>
 https://ianwasseluk.com</p>
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      <pubDate>Fri, 5 Jun 2026 17:00:00 +0000</pubDate>
      <author>hello@hollywoodvalley.co (Ian Wasseluk)</author>
      <link>https://hollywoodvalley.co/episodes/005-from-animation-to-ai-filmmaking-ian-wasseluk-j878SXkP</link>
      <content:encoded><![CDATA[<ul>
 <li>Ian’s start at Cartoon Network and working on The Powerpuff Girls</li>
 <li>The transition from traditional animation to digital workflows</li>
 <li>Similarities between the adoption of digital animation and AI filmmaking</li>
 <li>How Ian got started working with AI tools and filmmakers</li>
 <li>AI filmmaking, prompt engineering, and creative workflows</li>
 <li>Why storytelling and creativity still matter in an AI-driven world</li>
 <li>Social media as a portfolio for modern creators</li>
 <li>Entrepreneurship and building a creative career outside traditional studios</li>
 <li>The future of animation and AI filmmaking</li>
</ul>
<p>Learn more about Ian:<br>
 https://ianwasseluk.com</p>
]]></content:encoded>
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      <itunes:title>#005 From Animation to AI Filmmaking | Ian Wasseluk</itunes:title>
      <itunes:author>Ian Wasseluk</itunes:author>
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      <itunes:duration>00:42:39</itunes:duration>
      <itunes:summary>In Episode 005 of Hollywood Valley, Alvaro de la Cruz sits down with Ian Wasseluk to discuss his journey from traditional animation into AI filmmaking. They explore how technology is changing animation, filmmaking, and the opportunities available to creators willing to adapt.</itunes:summary>
      <itunes:subtitle>In Episode 005 of Hollywood Valley, Alvaro de la Cruz sits down with Ian Wasseluk to discuss his journey from traditional animation into AI filmmaking. They explore how technology is changing animation, filmmaking, and the opportunities available to creators willing to adapt.</itunes:subtitle>
      <itunes:keywords>3d animation, film, cartoon network, culture, media, technology, 2d animation, filmmaking, tech news, ai, streaming, entertainment industry, silicon valley, artificial intelligence, entertainment, hollywood, startups, creative technology, animation, animator</itunes:keywords>
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      <title>#004 Building the Future of Unscripted Development | Adam Wilkenfeld</title>
      <description><![CDATA[<ul>
 <li>Adam’s transition from CNN to unscripted television</li>
 <li>What makes a strong unscripted pitch</li>
 <li>How producers discover new projects and talent</li>
 <li>Why YouTube is changing the future of unscripted content</li>
 <li>The challenges creators face getting ideas in front of decision-makers</li>
 <li>How Showrilly helps creators and producers connect</li>
 <li>Protecting pitches and navigating idea ownership</li>
 <li>The future of unscripted development and content discovery</li>
</ul>
<p>Learn more about Showrilly: https://showrilly.com</p>
]]></description>
      <pubDate>Fri, 29 May 2026 17:00:00 +0000</pubDate>
      <author>hello@hollywoodvalley.co (Adam Wilkenfeld)</author>
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 <li>Adam’s transition from CNN to unscripted television</li>
 <li>What makes a strong unscripted pitch</li>
 <li>How producers discover new projects and talent</li>
 <li>Why YouTube is changing the future of unscripted content</li>
 <li>The challenges creators face getting ideas in front of decision-makers</li>
 <li>How Showrilly helps creators and producers connect</li>
 <li>Protecting pitches and navigating idea ownership</li>
 <li>The future of unscripted development and content discovery</li>
</ul>
<p>Learn more about Showrilly: https://showrilly.com</p>
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      <itunes:title>#004 Building the Future of Unscripted Development | Adam Wilkenfeld</itunes:title>
      <itunes:author>Adam Wilkenfeld</itunes:author>
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      <itunes:summary>In Episode 004 of Hollywood Valley, Alvaro de la Cruz sits down with Adam Wilkenfeld to discuss the future of unscripted development and how creators can get their projects discovered. They also explore Showrilly, a platform helping connect creators with producers while making the pitching process more accessible.</itunes:summary>
      <itunes:subtitle>In Episode 004 of Hollywood Valley, Alvaro de la Cruz sits down with Adam Wilkenfeld to discuss the future of unscripted development and how creators can get their projects discovered. They also explore Showrilly, a platform helping connect creators with producers while making the pitching process more accessible.</itunes:subtitle>
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      <title>#003 How AI Is Changing VFX | Victor Rivas</title>
      <description><![CDATA[<p>• Victor Rivas’ journey into visual effects and filmmaking</p>
<p>• Working on projects connected to major blockbuster films</p>
<p>• The challenges of building a VFX company in Puerto Rico</p>
<p>• Why pre-production matters so much in VFX</p>
<p>• How AI is changing visual effects workflows</p>
<p>• Why AI should be viewed as a tool instead of a replacement</p>
<p>• The future of indie filmmaking and AI-assisted production</p>
<p>• Why storytelling and human emotion still matter in film<br>
  </p>
<p>Learn more about Lacus Post:</p>
<p>https://www.lacuspost.com</p>
]]></description>
      <pubDate>Wed, 20 May 2026 17:45:22 +0000</pubDate>
      <author>hello@hollywoodvalley.co (Victor Rivas)</author>
      <link>https://hollywoodvalley.co/episodes/003-how-ai-is-changing-vfx-victor-rivas-y70rKRNP</link>
      <content:encoded><![CDATA[<p>• Victor Rivas’ journey into visual effects and filmmaking</p>
<p>• Working on projects connected to major blockbuster films</p>
<p>• The challenges of building a VFX company in Puerto Rico</p>
<p>• Why pre-production matters so much in VFX</p>
<p>• How AI is changing visual effects workflows</p>
<p>• Why AI should be viewed as a tool instead of a replacement</p>
<p>• The future of indie filmmaking and AI-assisted production</p>
<p>• Why storytelling and human emotion still matter in film<br>
  </p>
<p>Learn more about Lacus Post:</p>
<p>https://www.lacuspost.com</p>
]]></content:encoded>
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      <itunes:title>#003 How AI Is Changing VFX | Victor Rivas</itunes:title>
      <itunes:author>Victor Rivas</itunes:author>
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      <itunes:duration>00:26:51</itunes:duration>
      <itunes:summary>In Episode 003 of Hollywood Valley, Alvaro de la Cruz sits down with VFX supervisor and Lacus Post founder Victor Rivas to discuss how AI is changing visual effects and filmmaking. They also explore the future of VFX, indie filmmaking, pre-production, and why creativity and human emotion still matter deeply behind the scenes.</itunes:summary>
      <itunes:subtitle>In Episode 003 of Hollywood Valley, Alvaro de la Cruz sits down with VFX supervisor and Lacus Post founder Victor Rivas to discuss how AI is changing visual effects and filmmaking. They also explore the future of VFX, indie filmmaking, pre-production, and why creativity and human emotion still matter deeply behind the scenes.</itunes:subtitle>
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      <title>#002 Building Better AI Visuals for Creators | Colton Soref</title>
      <description><![CDATA[<ul>
 <li>Colton’s background in commercial production and documentary storytelling</li>
 <li>Building Open Canva and simplifying AI creative workflows</li>
 <li>How AI is changing filmmaking and visual storytelling</li>
 <li>AI in pre-production, treatments, and creative planning</li>
 <li>Authenticity and storytelling in an AI-driven world</li>
 <li>Startup culture and filmmaking similarities</li>
 <li>Collaboration, creativity, and the future of AI tools</li>
</ul>
<p><strong>Learn more about Open Canva: </strong><a href="https://opencanva.co" rel="noopener noreferrer"><strong>https://opencanva.co</strong></a></p>
]]></description>
      <pubDate>Thu, 14 May 2026 17:02:14 +0000</pubDate>
      <author>hello@hollywoodvalley.co (Colton Soref)</author>
      <link>https://hollywoodvalley.co/episodes/002-building-better-ai-visuals-for-creators-colton-soref-Fg6PpFdE</link>
      <content:encoded><![CDATA[<ul>
 <li>Colton’s background in commercial production and documentary storytelling</li>
 <li>Building Open Canva and simplifying AI creative workflows</li>
 <li>How AI is changing filmmaking and visual storytelling</li>
 <li>AI in pre-production, treatments, and creative planning</li>
 <li>Authenticity and storytelling in an AI-driven world</li>
 <li>Startup culture and filmmaking similarities</li>
 <li>Collaboration, creativity, and the future of AI tools</li>
</ul>
<p><strong>Learn more about Open Canva: </strong><a href="https://opencanva.co" rel="noopener noreferrer"><strong>https://opencanva.co</strong></a></p>
]]></content:encoded>
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      <itunes:title>#002 Building Better AI Visuals for Creators | Colton Soref</itunes:title>
      <itunes:author>Colton Soref</itunes:author>
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      <itunes:duration>00:41:01</itunes:duration>
      <itunes:summary>In Episode 002 of Hollywood Valley, Alvaro de la Cruz sits down with filmmaker and Open Canva co-founder Colton Soref to discuss how AI is changing creative workflows and to take a deep dive into Open Canva, a platform designed to help creators generate better AI visuals faster by bringing multiple AI tools and models into one workflow.</itunes:summary>
      <itunes:subtitle>In Episode 002 of Hollywood Valley, Alvaro de la Cruz sits down with filmmaker and Open Canva co-founder Colton Soref to discuss how AI is changing creative workflows and to take a deep dive into Open Canva, a platform designed to help creators generate better AI visuals faster by bringing multiple AI tools and models into one workflow.</itunes:subtitle>
      <itunes:keywords>film, culture, media, technology, filmmaking, tech news, ai, ai video tools, streaming, entertainment industry, silicon valley, generative ai, ai visuals, artificial intelligence, entertainment, open canva, hollywood, startups, creative technology</itunes:keywords>
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      <title>#001 What&apos;s Data Actually Good For? | Tim Shea</title>
      <description><![CDATA[<p>In the first episode of Hollywood Valley, Alvaro de la Cruz sits down with Tim Shea, founder of Latticework Insights, to discuss AI, entertainment, audience behavior, and the growing gap between what these tools promise and what they can actually deliver today.</p>
<p>The conversation explores the current state of generative AI, the limitations of creative AI tools, predictive analytics, audience behavior, and why human creativity, taste, and decision-making still matter deeply in entertainment and storytelling.<br><br>
 Topics discussed:</p>
<ul>
 <li>AI hype versus practical reality  </li>
 <li>Why creativity and taste still matter in an AI-driven world</li>
 <li>Predictive analytics and audience behavior in entertainment</li>
 <li>The limitations of current generative AI tools</li>
 <li>AI as a tool for creators, not a replacement</li>
 <li>The future of media, storytelling, and entertainment technology  </li>
</ul>
<p>Follow Hollywood Valley for future conversations around entertainment, technology, AI, media, and storytelling.</p>
<p>YouTube: https://youtu.be/R6zoTDB74k0  </p>
<p>X/Twitter: https://x.com/alvarodlcruz</p>
]]></description>
      <pubDate>Wed, 13 May 2026 17:17:25 +0000</pubDate>
      <author>hello@hollywoodvalley.co (Tim Shea)</author>
      <link>https://hollywoodvalley.co/episodes/001-whats-data-actually-good-for-tim-shea-Pz61dEmc-zdbrt6jN</link>
      <content:encoded><![CDATA[<p>In the first episode of Hollywood Valley, Alvaro de la Cruz sits down with Tim Shea, founder of Latticework Insights, to discuss AI, entertainment, audience behavior, and the growing gap between what these tools promise and what they can actually deliver today.</p>
<p>The conversation explores the current state of generative AI, the limitations of creative AI tools, predictive analytics, audience behavior, and why human creativity, taste, and decision-making still matter deeply in entertainment and storytelling.<br><br>
 Topics discussed:</p>
<ul>
 <li>AI hype versus practical reality  </li>
 <li>Why creativity and taste still matter in an AI-driven world</li>
 <li>Predictive analytics and audience behavior in entertainment</li>
 <li>The limitations of current generative AI tools</li>
 <li>AI as a tool for creators, not a replacement</li>
 <li>The future of media, storytelling, and entertainment technology  </li>
</ul>
<p>Follow Hollywood Valley for future conversations around entertainment, technology, AI, media, and storytelling.</p>
<p>YouTube: https://youtu.be/R6zoTDB74k0  </p>
<p>X/Twitter: https://x.com/alvarodlcruz</p>
]]></content:encoded>
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      <itunes:title>#001 What&apos;s Data Actually Good For? | Tim Shea</itunes:title>
      <itunes:author>Tim Shea</itunes:author>
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      <itunes:duration>00:46:21</itunes:duration>
      <itunes:summary>In the first episode of Hollywood Valley, Alvaro de la Cruz sits down with Tim Shea, founder of Latticework Insights, to discuss AI, entertainment, audience behavior, and the gap between what these tools promise and what they can actually deliver today. They explore creativity, predictive analytics, and why human decision-making still matters in an increasingly AI-driven industry.</itunes:summary>
      <itunes:subtitle>In the first episode of Hollywood Valley, Alvaro de la Cruz sits down with Tim Shea, founder of Latticework Insights, to discuss AI, entertainment, audience behavior, and the gap between what these tools promise and what they can actually deliver today. They explore creativity, predictive analytics, and why human decision-making still matters in an increasingly AI-driven industry.</itunes:subtitle>
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