https://simplecast.com The Association Marketing Show Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way. 2020 Feathr, Inc. en Thu, 29 Apr 2021 21:18:06 +0000 Thu, 29 Apr 2021 21:18:06 +0000 https://podcast.feathr.co The Association Marketing Show https://image.simplecastcdn.com/images/8878784d-0ad1-4d62-937e-0c91045bb0b8/c0498c83-b6a1-40c9-816d-981a5fc65c06/3000x3000/ams-cover.jpg?aid=rss_feed https://podcast.feathr.co episodic Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way. Feathr no https://feeds.simplecast.com/2hvCGZCk associations, events, marketing, membership, non-profit Feathr admin@feathr.co 83a1b033-7ce7-412f-b57e-60152f660919 Use Video to Level Up Your Marketing – Carrie Ferenac, Convention News Television Thu, 29 Apr 2021 21:18:06 +0000 admin@feathr.co (Feathr) https://podcast.feathr.co/episodes/use-video-to-level-up-your-marketing-carrie-ferenac-convention-news-television-VZUL7hqn Use Video to Level Up Your Marketing – Carrie Ferenac, Convention News Television Feathr 00:32:36 no full 12 5960bbf3-62c1-410e-923f-ae3d6791493c Optimizing Your Customer Journey – Zach Wilson, Gulo Thu, 29 Apr 2021 21:17:56 +0000 admin@feathr.co (Feathr) https://podcast.feathr.co/episodes/optimizing-your-customer-journey-zach-wilson-gulo-MK8bwAqQ Optimizing Your Customer Journey – Zach Wilson, Gulo Feathr 00:48:01 no full 11 0ad40fc0-21fe-4f09-b98e-090f1f1b20cb How to Properly Market Your 2021 "In-Person-Again" Events – Megan Saad, International Association of Amusement Parks and Attractions Tue, 30 Mar 2021 20:42:36 +0000 admin@feathr.co (Feathr) https://podcast.feathr.co/episodes/megan-saad-J8YMWSSa How to Properly Market Your 2021 "In-Person-Again" Events – Megan Saad, International Association of Amusement Parks and Attractions Feathr 00:49:06 Megan Saad, Global Marketing Director at the International Association of Amusement Parks and Attractions, joins us to talk about new considerations for marketing your 2021 in-person events, turning attendees into ambassadors, and much more. Megan Saad, Global Marketing Director at the International Association of Amusement Parks and Attractions, joins us to talk about new considerations for marketing your 2021 in-person events, turning attendees into ambassadors, and much more. no full 10 e4b3bb0f-eda4-4f3f-8ee4-0721cb0ea8ec Making Brand Your Competitive Advantage – Mary Coppola, United Fresh Produce Association Tue, 2 Mar 2021 21:29:46 +0000 admin@feathr.co (Feathr) https://podcast.feathr.co/episodes/making-brand-your-competitive-advantage-mary-coppola-united-fresh-produce-association-lP1lZi8W Making Brand Your Competitive Advantage – Mary Coppola, United Fresh Produce Association Feathr 00:41:36 Mary Coppola, Vice President of Marketing and Communications at the United Fresh Produce Association, joins us to talk about making your brand a competitive advantage, maximizing the performance of virtual events, starting to charge for things you made free in 2020, and much more. Mary Coppola, Vice President of Marketing and Communications at the United Fresh Produce Association, joins us to talk about making your brand a competitive advantage, maximizing the performance of virtual events, starting to charge for things you made free in 2020, and much more. no full 9 043266c1-d7cc-492d-8ecf-10595b63f710 Key Disciplines for Successful Association Marketing – Robb Lee, American Society of Association Executives Tue, 2 Mar 2021 19:52:02 +0000 admin@feathr.co (Feathr) https://podcast.feathr.co/episodes/key-disciplines-for-successful-association-marketing-robb-lee-american-society-of-association-executives-udlR0ywR Key Disciplines for Successful Association Marketing – Robb Lee, American Society of Association Executives Feathr 00:38:49 Robb Lee, Chief Marketing Officer at the American Society of Association Executives, joins us to talk about building an ideal relationship between marketing and product/programs teams, avoiding burnout as a marketing team, how good management is like good football, the key operating disciplines that successful teams follow, and much more. Robb Lee, Chief Marketing Officer at the American Society of Association Executives, joins us to talk about building an ideal relationship between marketing and product/programs teams, avoiding burnout as a marketing team, how good management is like good football, the key operating disciplines that successful teams follow, and much more. no full 8 a0f2ac1d-2a9f-4851-a98c-142699e1d19d Improving the Connection Between Marketing & Executive Leadership - Alvin Kressler, CEO and Executive Director of The CMT Association Thu, 18 Feb 2021 16:01:57 +0000 admin@feathr.co (Feathr) https://podcast.feathr.co/episodes/theassociationmarketingshowalvinkessler-axaRTFLt Improving the Connection Between Marketing & Executive Leadership - Alvin Kressler, CEO and Executive Director of The CMT Association Feathr 00:40:34 In this episode, we sit down with Alvin Kressler, CEO and Executive Director of The CMT Association to talk about improving the connection between marketing and executive leadership, new ideas for structuring association membership, and how to make vendor relationships successful. In this episode, we sit down with Alvin Kressler, CEO and Executive Director of The CMT Association to talk about improving the connection between marketing and executive leadership, new ideas for structuring association membership, and how to make vendor relationships successful. no full 7 a3a180d0-053b-4597-ae31-4a6b61657979 How to Successfully Market Your Virtual Events - John Loftis, Association of Certified Fraud Examiners Thu, 4 Feb 2021 19:23:47 +0000 admin@feathr.co (Feathr) https://podcast.feathr.co/episodes/how-to-successfully-market-your-virtual-events-john-loftis-association-of-certified-fraud-examiners-F1ogYxhp How to Successfully Market Your Virtual Events - John Loftis, Association of Certified Fraud Examiners Feathr 00:37:49 In this episode with John Loftis, Event Marketing Manager at the Association of Certified Fraud Examiners (ACFE), we go deep on everything John has learned running 50+ virtual events in the last 10 months. From planning and scheduling and production to marketing and promotion and attendee engagement – this episode covers everything to do with virtual events. In this episode with John Loftis, Event Marketing Manager at the Association of Certified Fraud Examiners (ACFE), we go deep on everything John has learned running 50+ virtual events in the last 10 months. From planning and scheduling and production to marketing and promotion and attendee engagement – this episode covers everything to do with virtual events. no full 6 78bc79a7-21d6-45d2-994a-a11b81b52a5c Why Email + Retargeting = Magic and How to Make Evite Programs Work – Paul Kissin, National Confectioners Association You can find Paul on Linkedin at Paul Kissin or by clicking on this link.

]]> Fri, 18 Dec 2020 17:09:32 +0000 admin@feathr.co (Feathr) https://podcast.feathr.co/episodes/paulkissin-eqpKmPJb You can find Paul on Linkedin at Paul Kissin or by clicking on this link.

]]> Why Email + Retargeting = Magic and How to Make Evite Programs Work – Paul Kissin, National Confectioners Association Feathr 00:44:56 We talk about tips for creating Evite programs that perform, making design your competitive advantage and the right way to combine email and retargeting, and much more with Paul Kissin, Director of Marketing and Web Technology at the National Confectioner's Association. We talk about tips for creating Evite programs that perform, making design your competitive advantage and the right way to combine email and retargeting, and much more with Paul Kissin, Director of Marketing and Web Technology at the National Confectioner's Association. no full 5 ddb9005b-cd55-45d5-93b5-76944846704c Marketing Success with a Small Team - Cindy Simpson & Natalie Paskoski, National Society for Histotechnology Cynthia (Cindy) Simpson, M.Ed, CAE is Manager, Member Services with the National Society for Histotechnology. Cindy is responsible for all areas of membership, including development of recruitment and retention plans, analysis of data, and implementation of various engagement strategies. With over 25 years of association management experience, Cindy has worked in a variety of positions in both trade and professional associations and enjoys the challenges and opportunities provided by working in a non-profit environment. A graduate of Syracuse University, she earned her certified association executive (CAE) credential from the American Society of Association Executives (ASAE) and currently serves on the ASAE Membership Professionals Advisory Council, the ASAE Gold Circle Awards Committee, the National Postdoctoral Association Advisory Council, and the Virtual Association Network Task Force.

Linkedin: https://www.linkedin.com/in/cynthialsimpson/

 

Natalie Paskoski is the Communications Specialist for the National Society for Histotechnology. Natalie is responsible for the development and implementation of all marketing and communications, including digital advertising, social media, publications, and email automation. She also works with numerous volunteer members in the development of HistoTalks: NSH Podcasts and the Fixation in Histology blog and has seen significant growth in outreach which has served to increase the visibility of the association.  Natalie has been with NSH for the last 4 ½ years, since graduating with a degree in Advertising/Public Relations from Rochester Institute of Technology.

Linkedin: https://www.linkedin.com/in/nataliepaskoski/

The National Society for Histotechnology is a professional organization for individuals actively engaged in the histology field. Since its founding over 40 years ago, NSH's member community has grown to include over 3,000 histology professionals from around the world. Though much has changed, our mission has stayed true to our core purpose; to shape the future of Histotechnology through a global community of professionals committed to educating, advocating, and driving patient quality.

Website: https://www.nsh.org/home

]]> Wed, 25 Nov 2020 15:59:15 +0000 admin@feathr.co (Feathr) https://podcast.feathr.co/episodes/marketing-success-with-a-small-team-cindy-simpson-natlie-paskoski-national-society-for-histotechnology-8gTnfyHC Cynthia (Cindy) Simpson, M.Ed, CAE is Manager, Member Services with the National Society for Histotechnology. Cindy is responsible for all areas of membership, including development of recruitment and retention plans, analysis of data, and implementation of various engagement strategies. With over 25 years of association management experience, Cindy has worked in a variety of positions in both trade and professional associations and enjoys the challenges and opportunities provided by working in a non-profit environment. A graduate of Syracuse University, she earned her certified association executive (CAE) credential from the American Society of Association Executives (ASAE) and currently serves on the ASAE Membership Professionals Advisory Council, the ASAE Gold Circle Awards Committee, the National Postdoctoral Association Advisory Council, and the Virtual Association Network Task Force.

Linkedin: https://www.linkedin.com/in/cynthialsimpson/

 

Natalie Paskoski is the Communications Specialist for the National Society for Histotechnology. Natalie is responsible for the development and implementation of all marketing and communications, including digital advertising, social media, publications, and email automation. She also works with numerous volunteer members in the development of HistoTalks: NSH Podcasts and the Fixation in Histology blog and has seen significant growth in outreach which has served to increase the visibility of the association.  Natalie has been with NSH for the last 4 ½ years, since graduating with a degree in Advertising/Public Relations from Rochester Institute of Technology.

Linkedin: https://www.linkedin.com/in/nataliepaskoski/

The National Society for Histotechnology is a professional organization for individuals actively engaged in the histology field. Since its founding over 40 years ago, NSH's member community has grown to include over 3,000 histology professionals from around the world. Though much has changed, our mission has stayed true to our core purpose; to shape the future of Histotechnology through a global community of professionals committed to educating, advocating, and driving patient quality.

Website: https://www.nsh.org/home

]]> Marketing Success with a Small Team - Cindy Simpson & Natalie Paskoski, National Society for Histotechnology Feathr 00:38:36 We talk marketing success for a small association team, launching a successful association podcast, tactics for building awareness and acquiring new members and much more in this special dual guest episode with Cindy Simpson, Manager of Member Services, and Natalie Paskoski, Communications Specialist, for the National Society for Histotecnology. We talk marketing success for a small association team, launching a successful association podcast, tactics for building awareness and acquiring new members and much more in this special dual guest episode with Cindy Simpson, Manager of Member Services, and Natalie Paskoski, Communications Specialist, for the National Society for Histotecnology. no full 4 3c739c05-ef3b-4fe8-a205-89305b90a23c Level Up Your Emails - Sheila Johnston, MPPA, Senior Vice President, Business Operations, California Pharmacists Association About Sheila:

Over her nineteen-year career in Government Relations and Association Management, Sheila Johnston has perfected applying her personable nature to design unique marketing strategies and recruit and retain members to the California Pharmacists Association (CPhA).  As Senior Vice President of Business Operations, Sheila manages membership, communications and the day-to-day administration of the association.  She is also the Founder and Chief Design Officer of Copy by Sheila.

Sheila’s success is attributed to the extra effort she places in understanding the people and businesses she works with to design material that replicates the voice of people and organizations. Sheila takes standard messaging and adds flair and fun, while promoting maximum engagement and personality to all marketing strategies. 

Sheila holds a BA in Political Science from California State University, Stanislaus, and a MA in Public Policy and Administration from Sacramento State University.

You can connect with Sheila on LinkedIn.

About the CPhA:

For over 150 years, the California Pharmacists Association (CPhA) has served the diverse needs of our pharmacists, student pharmacists, and pharmacy technicians that work to improve the health of Californians. CPhA is the largest pharmacist association in the country and the leading statewide organization advocating the role of the pharmacist as an essential provider of healthcare providing optimal patient care.

The Association represents all pharmacy practice settings, including community pharmacy (both independent owners and employees working in chain drug stores), hospitals & health-systems, and specialty practices such as compounding, managed care, industry, and long term care.

CPhA’s social media handle is @CAPharm

]]> Mon, 16 Nov 2020 06:19:52 +0000 admin@feathr.co (Abhay Khurana, Sheila Johnston) https://podcast.feathr.co/episodes/level-up-your-emails-sheila-johnston-mppa-senior-vice-president-business-operations-california-pharmacists-association-bP9_KHzF About Sheila:

Over her nineteen-year career in Government Relations and Association Management, Sheila Johnston has perfected applying her personable nature to design unique marketing strategies and recruit and retain members to the California Pharmacists Association (CPhA).  As Senior Vice President of Business Operations, Sheila manages membership, communications and the day-to-day administration of the association.  She is also the Founder and Chief Design Officer of Copy by Sheila.

Sheila’s success is attributed to the extra effort she places in understanding the people and businesses she works with to design material that replicates the voice of people and organizations. Sheila takes standard messaging and adds flair and fun, while promoting maximum engagement and personality to all marketing strategies. 

Sheila holds a BA in Political Science from California State University, Stanislaus, and a MA in Public Policy and Administration from Sacramento State University.

You can connect with Sheila on LinkedIn.

About the CPhA:

For over 150 years, the California Pharmacists Association (CPhA) has served the diverse needs of our pharmacists, student pharmacists, and pharmacy technicians that work to improve the health of Californians. CPhA is the largest pharmacist association in the country and the leading statewide organization advocating the role of the pharmacist as an essential provider of healthcare providing optimal patient care.

The Association represents all pharmacy practice settings, including community pharmacy (both independent owners and employees working in chain drug stores), hospitals & health-systems, and specialty practices such as compounding, managed care, industry, and long term care.

CPhA’s social media handle is @CAPharm

]]> Level Up Your Emails - Sheila Johnston, MPPA, Senior Vice President, Business Operations, California Pharmacists Association Abhay Khurana, Sheila Johnston 00:44:47 In this episode, Sheila Johnston, MPPA, Senior Vice President of Business Operations at California Pharmacists Association talks next level email marketing, creating cross-department alignment, and building a consistent brand voice for associations. It's a little longer than our typical episode, but it's packed full of great ideas. You won't want to miss it. In this episode, Sheila Johnston, MPPA, Senior Vice President of Business Operations at California Pharmacists Association talks next level email marketing, creating cross-department alignment, and building a consistent brand voice for associations. It's a little longer than our typical episode, but it's packed full of great ideas. You won't want to miss it. email marketing, association marketing, pharmacists, digital marketing, california pharmacists association, cpha, association management no full 3 7fdbb8b0-c851-46bb-b313-443aa7d28503 Content Marketing Strategy for Associations – Amy Gavin, Director of Digital Strategy, American Society for Nutrition American Society for Nutrition (ASN) is the premier membership society for professional researchers and practitioners in the field of nutrition. The society’s mission is to advance the science, education, and practice of nutrition. ASN serves its more than 7,000 members around the world through its educational programs, scholarly publications, annual meeting, and advocacy and science policy. In 2028, ASN will celebrate 100 years as a leading advocate for the advancement of nutrition. Learn more about ASN at nutrition.org. 

Amy Gavin, CAE lives and breathes the association world. From her start as a graphic design and printing sales consultant to her roles in publishing, Amy has devoted nearly 15 years to the industry. Her breadth of experience includes American Geophysical Union, American Diabetes Association, to her current role as the Director of Digital Strategy at American Society for Nutrition (ASN) where she oversees digital marketing, communications and technology. Amy uses her diverse experience along with her penchant for creativity and trying new things to help advance the mission of ASN.

Contact info to share: 

Email: agavin@nutrition.org

LinkedIn: https://www.linkedin.com/in/amysgavin/

]]> Mon, 26 Oct 2020 04:00:00 +0000 admin@feathr.co (Nicole Bowman, Amy Gavin, Abhay Khurana) https://podcast.feathr.co/episodes/content-marketing-strategy-for-associations-amy-gavin-director-of-digital-strategy-american-society-for-nutrition-O7aX5xAl American Society for Nutrition (ASN) is the premier membership society for professional researchers and practitioners in the field of nutrition. The society’s mission is to advance the science, education, and practice of nutrition. ASN serves its more than 7,000 members around the world through its educational programs, scholarly publications, annual meeting, and advocacy and science policy. In 2028, ASN will celebrate 100 years as a leading advocate for the advancement of nutrition. Learn more about ASN at nutrition.org. 

Amy Gavin, CAE lives and breathes the association world. From her start as a graphic design and printing sales consultant to her roles in publishing, Amy has devoted nearly 15 years to the industry. Her breadth of experience includes American Geophysical Union, American Diabetes Association, to her current role as the Director of Digital Strategy at American Society for Nutrition (ASN) where she oversees digital marketing, communications and technology. Amy uses her diverse experience along with her penchant for creativity and trying new things to help advance the mission of ASN.

Contact info to share: 

Email: agavin@nutrition.org

LinkedIn: https://www.linkedin.com/in/amysgavin/

]]> Content Marketing Strategy for Associations – Amy Gavin, Director of Digital Strategy, American Society for Nutrition Nicole Bowman, Amy Gavin, Abhay Khurana 00:33:12 Countless books and thought pieces have been written about content strategy, but taking all that information and finding a cogent strategy for an association is a challenge at another level. Today's guest is Amy Gavin, CAE Director of Digital Strategy for American Society for Nutrition, shares her secrets for generating and repurposing effective industry relevant content both from her team and her association members. Countless books and thought pieces have been written about content strategy, but taking all that information and finding a cogent strategy for an association is a challenge at another level. Today's guest is Amy Gavin, CAE Director of Digital Strategy for American Society for Nutrition, shares her secrets for generating and repurposing effective industry relevant content both from her team and her association members. content marketing, association marketing, b2b marketing, marketing, digital advertising, digital marketing, american society for nutrition yes full 2 966c068e-0b02-4a7d-b9b3-6c362ba8e729 Marketing A Hybrid Event & Using Social Media The Right Way – Nicole Bowman, VP Marketing, IAEE Referenced in this episode:

Essential Considerations for Safely Reopening Exhibitions & Events

Nicole Bowman, MBA contact info

Learn more about Feathr here

To request info on how to be a guest on our podcast email our producer at Chuck.Ellis@feathr.co

]]> Mon, 19 Oct 2020 17:07:26 +0000 admin@feathr.co (Feathr) https://podcast.feathr.co/episodes/marketing-a-hybrid-event-using-social-media-the-right-way-nicole-bowman-vp-marketing-iaee-1mLSUXJL Referenced in this episode:

Essential Considerations for Safely Reopening Exhibitions & Events

Nicole Bowman, MBA contact info

Learn more about Feathr here

To request info on how to be a guest on our podcast email our producer at Chuck.Ellis@feathr.co

]]> Marketing A Hybrid Event & Using Social Media The Right Way – Nicole Bowman, VP Marketing, IAEE Feathr 00:33:23 Nicole Bowman is no stranger to associations and event marketing. With 25 years of association marketing experience, the VP of Marketing for IAEE has seen a thing or two. Then 2020 happened and everything got turned on its head. Nicole shares how her team has adapted, the marketing toolkit she uses to promote IAEE and their iconic Expo Expo event, and why her team is busier than ever even after COVID-19 shut so much of the world down. Nicole Bowman is no stranger to associations and event marketing. With 25 years of association marketing experience, the VP of Marketing for IAEE has seen a thing or two. Then 2020 happened and everything got turned on its head. Nicole shares how her team has adapted, the marketing toolkit she uses to promote IAEE and their iconic Expo Expo event, and why her team is busier than ever even after COVID-19 shut so much of the world down. no full 1 2491c962-1095-4443-9a81-aa51fe760655 Welcome To The Association Marketing Show Welcome to The Association Marketing Show.

]]> Wed, 14 Oct 2020 21:50:14 +0000 admin@feathr.co (Feathr) https://podcast.feathr.co/episodes/welcome-Z9NPZ_V7 Welcome to The Association Marketing Show.

]]> Welcome To The Association Marketing Show Feathr 00:00:36 Coming soon, the only podcast just for professionals responsible for marketing associations, growing membership, or managing events. Listen to industry pros share their successes and lessons. Coming soon, the only podcast just for professionals responsible for marketing associations, growing membership, or managing events. Listen to industry pros share their successes and lessons. event marketing, association marketing, marketing, digital marketing, associations, association management no trailer