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    <title>The Podcaster's Playbook</title>
    <description>Learn from podcast expert, Rich Boerner and his daughter Shannon, on how to build a world-class podcast on your own and make it stand out! Presented by Benztown.</description>
    <copyright>©2018 Podcaster's Playbook</copyright>
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    <link>http://benztown.com/podcast</link>
    <pubDate>Fri, 20 Jul 2018 02:56:00 +0000</pubDate>
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    <itunes:summary>Learn from podcast expert, Rich Boerner and his daughter Shannon, on how to build a world-class podcast on your own and make it stand out! Presented by Benztown.</itunes:summary>
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      <title>The One Tool You Really Need for Success</title>
      <description>There’s one tool that will take your podcast from zero to hero. It helps to build the story and build the emotion, without getting in the way of your story. In this final installment of the Podcaster’s Playbook, we walk you through how to enhance the sound of your podcast without using sound bites that could get you sued. 
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      <pubDate>Fri, 20 Jul 2018 02:56:00 +0000</pubDate>
      <author>sa@benztown.com (Rich Boerner and Shannon Boerner)</author>
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        <![CDATA[<p>There’s one tool that will take your podcast from zero to hero. It helps to build the story and build the emotion, without getting in the way of your story. In this final installment of the Podcaster’s Playbook, we walk you through how to enhance the sound of your podcast without using sound bites that could get you sued.</p>
<p>Featuring:<br />
<a href="https://sareen.nyc/">Sareen Patel</a>, Audio Creative<br />
Ileana Landon,  Senior Division Manager at <a href="https://www.megatrax.com">Megatrax Music</a><br />
Doug Reed, <a href="http://PodcastMusic.com">PodcastMusic.com</a><br />
Andy Sannemann, CEO at <a href="http://benztown.com/">Benztown</a></p>
<p>The podcaster’s playbook is brought to you by Benztown branding and podcast services. Go to <a href="http://benztown.com/">Benztown.com</a> to find out more.</p>
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      <itunes:title>The One Tool You Really Need for Success</itunes:title>
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      <itunes:summary>There’s one tool that will take your podcast from zero to hero. It helps to build the story and build the emotion, without getting in the way of your story. In this final installment of the Podcaster’s Playbook, we walk you through how to enhance the sound of your podcast without using sound bites that could get you sued. 
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      <itunes:subtitle>There’s one tool that will take your podcast from zero to hero. It helps to build the story and build the emotion, without getting in the way of your story. In this final installment of the Podcaster’s Playbook, we walk you through how to enhance the sound of your podcast without using sound bites that could get you sued. 
</itunes:subtitle>
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      <title>Making Money</title>
      <description>Whether you are podcasting as a side hustle or trying to make a series at your job, we all want a piece of the soon-to-be billion dollar podcast industry. In this episode we walk through everything you need to know if you want to make money off your show: including DIY merch, live show tickets, ad placements, and even joining forces with a platform or agency. </description>
      <pubDate>Fri, 20 Jul 2018 02:51:00 +0000</pubDate>
      <author>sa@benztown.com (Rich Boerner and Shannon Boerner)</author>
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        <![CDATA[<p>Whether you are podcasting as a side hustle or trying to make a series at your job, we all want a piece of the soon-to-be billion dollar podcast industry. In this episode we walk through everything you need to know if you want to make money off your show: including DIY merch, live show tickets, ad placements, and even joining forces with a platform or agency.</p>
<p>Featuring:<br />
John Garbo, VP of New Business Development at Midroll Media<br />
Amanda McLoughlin of <a href="https://itunes.apple.com/us/podcast/spirits/id1080871005?mt=2">Spirits</a>, Waystation, and <a href="https://itunes.apple.com/us/podcast/join-the-party/id1238902672?mt=2">Join the Party</a> podcasts</p>
<p>The podcaster’s playbook is brought to you by Benztown branding and podcast services. Go to <a href="http://benztown.com/podcast">Benztown.com</a> to find out more.</p>
]]>
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      <itunes:title>Making Money</itunes:title>
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      <itunes:summary>Whether you are podcasting as a side hustle or trying to make a series at your job, we all want a piece of the soon-to-be billion dollar podcast industry. In this episode we walk through everything you need to know if you want to make money off your show: including DIY merch, live show tickets, ad placements, and even joining forces with a platform or agency. </itunes:summary>
      <itunes:subtitle>Whether you are podcasting as a side hustle or trying to make a series at your job, we all want a piece of the soon-to-be billion dollar podcast industry. In this episode we walk through everything you need to know if you want to make money off your show: including DIY merch, live show tickets, ad placements, and even joining forces with a platform or agency. </itunes:subtitle>
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      <title>Building An Audience</title>
      <description>You’ve found your voice, but now need other people to find you. More than that, you have to build a relationship with each of your listeners. It’s time to build an audience.</description>
      <pubDate>Fri, 20 Jul 2018 02:40:00 +0000</pubDate>
      <author>sa@benztown.com (Rich Boerner and Shannon Boerner)</author>
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        <![CDATA[<p>You’ve found your voice, but now need other people to find you. More than that, you have to build a relationship with each of your listeners. It’s time to build an audience.</p>
<p>Featuring:<br />
Veralyn Williams, <a href="http://www.slate.com/authors.veralyn_williams.html">producer at Slate</a><br />
Amanda McLoughlin of <a href="https://itunes.apple.com/us/podcast/spirits/id1080871005?mt=2">Spirits</a>, <a href="https://itunes.apple.com/us/podcast/waystation-a-lost-girl-fancast/id1322468505?mt=2">Waystation</a>, and <a href="https://itunes.apple.com/us/podcast/join-the-party/id1238902672?mt=2">Join the Party</a> podcasts<br />
Melanie Kruvelis of <a href="https://leaveamessageafterthetone.com/">Leave A Message After the Tone</a><br />
Jordan Harbinger of T<a href="https://itunes.apple.com/us/podcast/the-jordan-harbinger-show/id1344999619?mt=2">he Jordan Harbinger Show</a><br />
Betsy Smith (<a href="http://allinsmith.com/">President of Allin Smith</a>)</p>
<p>The podcaster’s playbook is brought to you by Benztown branding and podcast services. Go to <a href="http://benztown.com">Benztown.com</a> to find out more.</p>
]]>
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      <itunes:title>Building An Audience</itunes:title>
      <itunes:author>Rich Boerner and Shannon Boerner</itunes:author>
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      <itunes:summary>You’ve found your voice, but now need other people to find you. More than that, you have to build a relationship with each of your listeners. It’s time to build an audience.</itunes:summary>
      <itunes:subtitle>You’ve found your voice, but now need other people to find you. More than that, you have to build a relationship with each of your listeners. It’s time to build an audience.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Getting Started</title>
      <description>In this episode of the Podcaster’s Playbook we explore how to start your podcast from the ground up. Whether you are at a company with resources and team members or you are sitting in your basement trying to put your show up - this episode will help to walk you through those very first steps.</description>
      <pubDate>Fri, 20 Jul 2018 02:38:00 +0000</pubDate>
      <author>sa@benztown.com (Rich Boerner and Shannon Boerner)</author>
      <link>https://thepodcastersplaybook.simplecast.com/episodes/getting-started-34cf1100</link>
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        <![CDATA[<p>In this episode of the Podcaster’s Playbook we explore how to start your podcast from the ground up. Whether you are at a company with resources and team members<br />
or you are sitting in your basement trying to put your show up - this episode will help to walk you through those very first steps.<br />
Featured Guests:<br />
Rob Greenlee, (Head of Partnerships at Spreaker) <a href="https://www.spreaker.com/">Spreaker</a><br />
Veralyn Williams, <a href="http://www.slate.com/authors.veralyn_williams.html">producer at Slate</a><br />
Kris Smith, (Founder) Knit Audio<br />
Anna McClain, <a href="https://itunes.apple.com/us/podcast/the-future-of-what/id990040192?mt=2">producer The Future of What</a><br />
Jordan Harbinger of <a href="https://itunes.apple.com/us/podcast/the-jordan-harbinger-show/id1344999619?mt=2">The Jordan Harbinger Show</a></p>
<p>The podcaster’s playbook is brought to you by Benztown branding and podcast services. Go to <a href="http://benztown.com/">Benztown.com</a> to find out more.</p>
]]>
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      <itunes:title>Getting Started</itunes:title>
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      <itunes:summary>In this episode of the Podcaster’s Playbook we explore how to start your podcast from the ground up. Whether you are at a company with resources and team members or you are sitting in your basement trying to put your show up - this episode will help to walk you through those very first steps.</itunes:summary>
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      <title>Welcome to the Podcaster’s Playbook</title>
      <description>Welcome to the very first episode of the Podcaster’s Playbook - the place where podcasters like you can go to get just about everything you’ll need to start a podcast or take one to the next level. It all starts with an idea. This episode explains what this series is about and why we’re doing it.  You’ll also hear thoughts and ideas from a few successful podcaster host: UFC star Chael Sonnen who does You’re Welcome w/Chael Sonnen, Kristen Meizner and Jolenta Greenberg from By The Book and Former NBC new Reporter-turned Lyft driver Anthony Ponce from Backseat Rider.</description>
      <pubDate>Fri, 20 Jul 2018 02:34:00 +0000</pubDate>
      <author>sa@benztown.com (Rich Boerner and Shannon Boerner)</author>
      <link>https://thepodcastersplaybook.simplecast.com/episodes/welcome-to-the-podcasters-playbook-fa7bf1f3</link>
      <content:encoded>
        <![CDATA[<p>Welcome to the very first episode of the Podcaster’s Playbook - the place where podcasters like you can go to get just about everything you’ll need to start a podcast or take one to the next level. It all starts with an idea. This episode explains what this series is about and why we’re doing it.  You’ll also hear thoughts and ideas from a few successful podcaster host: UFC star Chael Sonnen who does You’re Welcome w/Chael Sonnen, Kristen Meizner and Jolenta Greenberg from By The Book and Former NBC new Reporter-turned Lyft driver Anthony Ponce from Backseat Rider.</p>
<p>The podcaster’s playbook is brought to you by Benztown branding and podcast services. Go to <a href="http://benztown.com/podcast">Benztown.com</a> to find out more.</p>
]]>
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      <itunes:title>Welcome to the Podcaster’s Playbook</itunes:title>
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      <itunes:duration>00:20:35</itunes:duration>
      <itunes:summary>Welcome to the very first episode of the Podcaster’s Playbook - the place where podcasters like you can go to get just about everything you’ll need to start a podcast or take one to the next level. It all starts with an idea. This episode explains what this series is about and why we’re doing it.  You’ll also hear thoughts and ideas from a few successful podcaster host: UFC star Chael Sonnen who does You’re Welcome w/Chael Sonnen, Kristen Meizner and Jolenta Greenberg from By The Book and Former NBC new Reporter-turned Lyft driver Anthony Ponce from Backseat Rider.</itunes:summary>
      <itunes:subtitle>Welcome to the very first episode of the Podcaster’s Playbook - the place where podcasters like you can go to get just about everything you’ll need to start a podcast or take one to the next level. It all starts with an idea. This episode explains what this series is about and why we’re doing it.  You’ll also hear thoughts and ideas from a few successful podcaster host: UFC star Chael Sonnen who does You’re Welcome w/Chael Sonnen, Kristen Meizner and Jolenta Greenberg from By The Book and Former NBC new Reporter-turned Lyft driver Anthony Ponce from Backseat Rider.</itunes:subtitle>
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