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    <title>Store Honcho</title>
    <description>Hi I&apos;m Caleb Dueck, host of Store Honcho, Director of Operations at Sperry Honey, and overall ecommerce-obsessor. In this DTC podcast, we&apos;ll hear from top experts covering a wide-array of ecommerce-related topics. Whether you&apos;re a 7-figure store owner or you&apos;re building your first Shopify store, you&apos;ll learn something out of this show!</description>
    <copyright>2023 Store Honcho LLC</copyright>
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    <pubDate>Mon, 13 Nov 2023 10:00:00 +0000</pubDate>
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    <itunes:summary>Hi I&apos;m Caleb Dueck, host of Store Honcho, Director of Operations at Sperry Honey, and overall ecommerce-obsessor. In this DTC podcast, we&apos;ll hear from top experts covering a wide-array of ecommerce-related topics. Whether you&apos;re a 7-figure store owner or you&apos;re building your first Shopify store, you&apos;ll learn something out of this show!</itunes:summary>
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      <title>007 | 3 Must-Have Shopify Apps for Beginners</title>
      <description><![CDATA[<p>In this episode, I share the 3 apps I believe every beginner Shopify store owner should have on their store. Many apps are nice to have, but these 3 are non-negotiable for beginners (obviously in my opinion). Those three apps are <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a>, <a href="https://calebdueck.com/recommends/loox/">Loox</a>, and <a href="https://taxjar.com/">TaxJar</a>. </p><p>Affiliate disclosure: I have affiliate links for Klaviyo and Loox. I may receive a small commission when you sign up by clicking my link. If you use my links, I really appreciate the support!</p><p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>Here are some of my favorite ecommerce tools, including some of the tools mentioned in this episode. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></description>
      <pubDate>Mon, 13 Nov 2023 10:00:00 +0000</pubDate>
      <author>storehoncho@gmail.com (Store Honcho LLC)</author>
      <link>https://storehoncho.com/episodes/007-3-must-have-shopify-apps-for-beginners-sdoSn0HO</link>
      <content:encoded><![CDATA[<p>In this episode, I share the 3 apps I believe every beginner Shopify store owner should have on their store. Many apps are nice to have, but these 3 are non-negotiable for beginners (obviously in my opinion). Those three apps are <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a>, <a href="https://calebdueck.com/recommends/loox/">Loox</a>, and <a href="https://taxjar.com/">TaxJar</a>. </p><p>Affiliate disclosure: I have affiliate links for Klaviyo and Loox. I may receive a small commission when you sign up by clicking my link. If you use my links, I really appreciate the support!</p><p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>Here are some of my favorite ecommerce tools, including some of the tools mentioned in this episode. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></content:encoded>
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      <itunes:title>007 | 3 Must-Have Shopify Apps for Beginners</itunes:title>
      <itunes:author>Store Honcho LLC</itunes:author>
      <itunes:duration>00:13:37</itunes:duration>
      <itunes:summary>In this episode, I share the 3 apps I believe every beginner Shopify store owner should have on their store. Many apps are nice to have, but these 3 are non-negotiable for beginners (obviously in my opinion). Those three apps are Klaviyo, Loox, and TaxJar.</itunes:summary>
      <itunes:subtitle>In this episode, I share the 3 apps I believe every beginner Shopify store owner should have on their store. Many apps are nice to have, but these 3 are non-negotiable for beginners (obviously in my opinion). Those three apps are Klaviyo, Loox, and TaxJar.</itunes:subtitle>
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      <title>006 | Using Ecommerce Subscriptions to Skyrocket LTV by 200-300% with Andriy Rudnyk</title>
      <description><![CDATA[<p><a href="goodsubscription.agency">Good Subscription Agency</a></p><p><a href="https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/">Andriy's LinkedIn</a></p><p><a href="https://apps.shopify.com/gsa-subscription-optimizer">Good Subscription Upsell - Shopify App</a></p><p>Here are Andriy's mentioned episodes with Kurt on the Unofficial Shopify podcast: </p><p><a href="https://unofficialshopifypodcast.com/episodes/andriy-rudnyk-good-subscription-agency">1. Maximizing Retention: Tactics for Reducing Subscription Churn</a></p><p><a href="https://unofficialshopifypodcast.com/episodes/shopify-subscription-apps">2. Shopify Subscription App Selection</a></p><p>Other Links:</p><p><a href="https://rechargepayments.com/">Recharge (Subscription Shopify App)</a></p><p><a href="https://www.awtomic.com/">Awtomic  (Subscription Shopify App)</a></p><p><a href="https://www.amazon.com/Forever-Transaction-Subscription-Compelling-Customers/dp/1260458709/ref=sr_1_1?crid=326EB0CJZVXZ8&keywords=forever+transaction&qid=1698337946&sprefix=forever+transaction%2Caps%2C211&sr=8-1">The Forever Transaction (Book)</a></p><p><a href="https://www.amazon.com/Membership-Economy-Forever-Transaction-Recurring/dp/0071839321/ref=sr_1_1?crid=21GDW6BXL10QQ&keywords=membership+economy&qid=1698337966&sprefix=membership+economy%2Caps%2C105&sr=8-1">The Membership Economy (Book)</a></p><p><a href="mudwtr.com">Mudwtr</a></p><p><a href="https://dwelldifferently.com/">Dwell Differently</a></p><p><a href="https://magicdelivered.co/">Magic Delivered</a></p><p><a href="https://fjordreview.com/">Fjord Review</a></p><p>________________________</p><p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></description>
      <pubDate>Mon, 6 Nov 2023 10:00:00 +0000</pubDate>
      <author>storehoncho@gmail.com (Andriy Rudnyk, Caleb Dueck)</author>
      <link>https://storehoncho.com/episodes/006-lnb_ydXp</link>
      <content:encoded><![CDATA[<p><a href="goodsubscription.agency">Good Subscription Agency</a></p><p><a href="https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/">Andriy's LinkedIn</a></p><p><a href="https://apps.shopify.com/gsa-subscription-optimizer">Good Subscription Upsell - Shopify App</a></p><p>Here are Andriy's mentioned episodes with Kurt on the Unofficial Shopify podcast: </p><p><a href="https://unofficialshopifypodcast.com/episodes/andriy-rudnyk-good-subscription-agency">1. Maximizing Retention: Tactics for Reducing Subscription Churn</a></p><p><a href="https://unofficialshopifypodcast.com/episodes/shopify-subscription-apps">2. Shopify Subscription App Selection</a></p><p>Other Links:</p><p><a href="https://rechargepayments.com/">Recharge (Subscription Shopify App)</a></p><p><a href="https://www.awtomic.com/">Awtomic  (Subscription Shopify App)</a></p><p><a href="https://www.amazon.com/Forever-Transaction-Subscription-Compelling-Customers/dp/1260458709/ref=sr_1_1?crid=326EB0CJZVXZ8&keywords=forever+transaction&qid=1698337946&sprefix=forever+transaction%2Caps%2C211&sr=8-1">The Forever Transaction (Book)</a></p><p><a href="https://www.amazon.com/Membership-Economy-Forever-Transaction-Recurring/dp/0071839321/ref=sr_1_1?crid=21GDW6BXL10QQ&keywords=membership+economy&qid=1698337966&sprefix=membership+economy%2Caps%2C105&sr=8-1">The Membership Economy (Book)</a></p><p><a href="mudwtr.com">Mudwtr</a></p><p><a href="https://dwelldifferently.com/">Dwell Differently</a></p><p><a href="https://magicdelivered.co/">Magic Delivered</a></p><p><a href="https://fjordreview.com/">Fjord Review</a></p><p>________________________</p><p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></content:encoded>
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      <itunes:title>006 | Using Ecommerce Subscriptions to Skyrocket LTV by 200-300% with Andriy Rudnyk</itunes:title>
      <itunes:author>Andriy Rudnyk, Caleb Dueck</itunes:author>
      <itunes:duration>00:56:29</itunes:duration>
      <itunes:summary>Andriy Rudnyk stops by to talk all things DTC subscriptions. Andriy runs a subscription-centric agency for ecommerce brand owners (goodsubscription.agency) and is a serious expert on the topic. Having recently switched Sperry Honey over to a subscription-first model, this area of Shopify/ecommerce was fresh on my mind, and it was a really insightful interview. Enjoy!</itunes:summary>
      <itunes:subtitle>Andriy Rudnyk stops by to talk all things DTC subscriptions. Andriy runs a subscription-centric agency for ecommerce brand owners (goodsubscription.agency) and is a serious expert on the topic. Having recently switched Sperry Honey over to a subscription-first model, this area of Shopify/ecommerce was fresh on my mind, and it was a really insightful interview. Enjoy!</itunes:subtitle>
      <itunes:keywords>subscription onboarding, recharge, subscriptions, klaviyo, subscription, ecommerce, ecommerce subscriptions, dtc subscriptions, shopify, shopify subscriptions, shopify subscription, ltv, ecom subscriptions, loop subscriptions, ecom</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">3eb3ee37-8e8b-4002-ba6d-b11ae3c7c0fb</guid>
      <title>005 | Post Purchase Upsell, Customer Winback, and One Year Purchase Anniversary Klaviyo Flows</title>
      <description><![CDATA[<p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></description>
      <pubDate>Mon, 30 Oct 2023 09:00:00 +0000</pubDate>
      <author>storehoncho@gmail.com (Caleb Dueck)</author>
      <link>https://storehoncho.com/episodes/005-e_mWcVnA</link>
      <content:encoded><![CDATA[<p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></content:encoded>
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      <itunes:title>005 | Post Purchase Upsell, Customer Winback, and One Year Purchase Anniversary Klaviyo Flows</itunes:title>
      <itunes:author>Caleb Dueck</itunes:author>
      <itunes:duration>00:23:03</itunes:duration>
      <itunes:summary>In this episode, we walk through how I recommend you set up your “Post Purchase Upsell” Klaviyo Flow, your “Customer Winback” Klaviyo Flow, and your “One Year Purchase Anniversary” Klaviyo Flow.</itunes:summary>
      <itunes:subtitle>In this episode, we walk through how I recommend you set up your “Post Purchase Upsell” Klaviyo Flow, your “Customer Winback” Klaviyo Flow, and your “One Year Purchase Anniversary” Klaviyo Flow.</itunes:subtitle>
      <itunes:keywords>post purchase, customer winback flow, klaviyo, klaviyo marketing, klaviyo flow, browse abandonment, browse abandonment flow, klaviyo email, customer winback, post purchase flow, post purchase upsell flow, post purchase upsell, klaviyo email marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">6577736a-29fd-420a-954d-89ef6e701747</guid>
      <title>004 | Abandoned Checkout and Browse Abandonment Flow in Klaviyo</title>
      <description><![CDATA[<p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></description>
      <pubDate>Mon, 23 Oct 2023 04:00:00 +0000</pubDate>
      <author>storehoncho@gmail.com (Caleb Dueck)</author>
      <link>https://storehoncho.com/episodes/004-YouVldzI</link>
      <content:encoded><![CDATA[<p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></content:encoded>
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      <itunes:title>004 | Abandoned Checkout and Browse Abandonment Flow in Klaviyo</itunes:title>
      <itunes:author>Caleb Dueck</itunes:author>
      <itunes:duration>00:23:00</itunes:duration>
      <itunes:summary>In this episode, we walk through how I recommend you set up your Abandoned Checkout (oftentimes misnomered Abandoned Cart, which is a different flow) Flow and your Browse Abandonment flow.</itunes:summary>
      <itunes:subtitle>In this episode, we walk through how I recommend you set up your Abandoned Checkout (oftentimes misnomered Abandoned Cart, which is a different flow) Flow and your Browse Abandonment flow.</itunes:subtitle>
      <itunes:keywords>ecommerce email marketing, klaviyo, klaviyo marketing, klaviyo flow, browse abandonment, browse abandonment flow, abandoned checkout, klaviyo email, abandoned cart flow, abandoned checkout flow, abandoned cart, klaviyo email marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">8b8cca45-1a2a-492a-8581-d8ac3b499ffa</guid>
      <title>003 | A Money-Making Welcome Series Flow in Klaviyo</title>
      <description><![CDATA[<p>________________________</p><p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></description>
      <pubDate>Mon, 16 Oct 2023 09:00:00 +0000</pubDate>
      <author>storehoncho@gmail.com (Caleb Dueck)</author>
      <link>https://storehoncho.com/episodes/003-A7K_Ji9g</link>
      <content:encoded><![CDATA[<p>________________________</p><p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></content:encoded>
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      <itunes:title>003 | A Money-Making Welcome Series Flow in Klaviyo</itunes:title>
      <itunes:author>Caleb Dueck</itunes:author>
      <itunes:duration>00:23:31</itunes:duration>
      <itunes:summary>In this episode, we talk about how to build your Welcome Series flow and walk step-by-step through a high converting Welcome Series I built for Sperry Honey.</itunes:summary>
      <itunes:subtitle>In this episode, we talk about how to build your Welcome Series flow and walk step-by-step through a high converting Welcome Series I built for Sperry Honey.</itunes:subtitle>
      <itunes:keywords>welcome series flow, ecommerce email marketing, klaviyo, klaviyo marketing, klaviyo flows, welcome series, klaviyo email, email marketing, dtc email marketing, klaviyo email marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
    </item>
    <item>
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      <title>002 | The Shopify brand I’m launching right now...</title>
      <description><![CDATA[<p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></description>
      <pubDate>Mon, 9 Oct 2023 09:00:00 +0000</pubDate>
      <author>storehoncho@gmail.com (Caleb Dueck)</author>
      <link>https://storehoncho.com/episodes/002-4gCu13wl</link>
      <content:encoded><![CDATA[<p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></content:encoded>
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      <itunes:title>002 | The Shopify brand I’m launching right now...</itunes:title>
      <itunes:author>Caleb Dueck</itunes:author>
      <itunes:duration>00:38:48</itunes:duration>
      <itunes:summary>Sorry about the poor audio quality, I&apos;m learning :) In this episode, I go into detail about Sperry Honey, how I landed my dream ecommerce role, and some of the marketing strategies I’m using to get the brand off the ground.</itunes:summary>
      <itunes:subtitle>Sorry about the poor audio quality, I&apos;m learning :) In this episode, I go into detail about Sperry Honey, how I landed my dream ecommerce role, and some of the marketing strategies I’m using to get the brand off the ground.</itunes:subtitle>
      <itunes:keywords>klaviyo, ecommerce, shopify, dtc</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
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    <item>
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      <title>001 | Email Deliverability and Klaviyo Mistakes with Joshua Rainford-Blackett</title>
      <description><![CDATA[<p><a href="https://silkemail.com">Josh's Agency</a></p><p><a href="https://www.upwork.com/fl/~0188a148144539b302">Josh's Upwork Profile</a></p><p><a href="https://upwork.com/freelancers/calebdueck">Caleb's (less impressive) Upwork Profile</a></p><p>________________________</p><p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></description>
      <pubDate>Sun, 24 Sep 2023 04:46:15 +0000</pubDate>
      <author>storehoncho@gmail.com (Joshua Rainford-Blackett, Caleb Dueck)</author>
      <link>https://storehoncho.com/episodes/001-CukdHOmF</link>
      <content:encoded><![CDATA[<p><a href="https://silkemail.com">Josh's Agency</a></p><p><a href="https://www.upwork.com/fl/~0188a148144539b302">Josh's Upwork Profile</a></p><p><a href="https://upwork.com/freelancers/calebdueck">Caleb's (less impressive) Upwork Profile</a></p><p>________________________</p><p>Thanks for tuning in. Make sure to subscribe if you want more of this podcast! If you have any ecommerce questions, hit me up on Twitter or LinkedIn.</p><p><a href="https://twitter.com/calebdueck">Caleb’s Twitter</a></p><p><a href="https://www.linkedin.com/in/caleb-dueck/">Caleb’s LinkedIn</a></p><p>Also, if you need help with your email marketing, check out <a href="https://calebdueck.com">calebdueck.com</a>.</p><p>________________________</p><p>And finally, here are some of my favorite ecommerce tools. I do receive an affiliate commission when you click on some of the links, but I won’t suggest a tool I haven’t legitimately used before.</p><p>________________________</p><p>Website Builder: <a href="https://calebdueck.com/recommends/shopify">Shopify</a></p><p>There’s just no one better. Shopify is easy to learn, easy to set up, and yet incredibly customizable. Also, I’m 100% serious when I say I’ve never used a software tool that impressed me more (on all fronts) than Shopify. If you’re on Woocommerce or Bigcommerce and are waiting for a sign to switch, this is it. You won’t regret it.</p><p><a href="https://calebdueck.com/recommends/shopify">Sign up for Shopify</a></p><p>________________________</p><p>Email Marketing & SMS: <a href="https://calebdueck.com/recommends/klaviyo">Klaviyo</a></p><p>As a <a href="https://calebdueck.com">Klaviyo flow consultant</a>, I’ve legitimately built my career on the back of Klaviyo. For those who have never heard of it, Klaviyo is arguably the most powerful email marketing tool available for ecommerce brands. It analyzes your store’s activity, and lets you use that information to send tailored, high-converting emails. Since Klaviyo has both email marketing and SMS functionalities, you can have those messages work in conjunction instead of having to use two separate tools. Your email list should be the core of your DTC business, and if I could only choose one app/plugin to install on my ecommerce store, it would be Klaviyo.</p><p><a href="https://calebdueck.com/recommends/klaviyo">Sign up for Klaviyo</a></p><p>________________________</p><p>Reviews: <a href="https://calebdueck.com/recommends/loox/">Loox</a> (Shopify app only)</p><p>I’ve used both Judge.me and Loox, and I prefer Loox. Judge.me gets the job done, but I’ve never seen a tool display reviews as beautifully as Loox. Plus (once you’ve set it up) Loox sends beautiful review request emails that offer unique coupons when a customer adds a photo or video to their review. From my experience, Loox’s emails bring in a high volume of quality photo reviews, which is huge for boosting conversion rates. They’re an official partner with Google Shopping, and on Loox’s Scale plan, your reviews will integrate with Google so that they display when you rank in the SERPs.</p><p><a href="https://calebdueck.com/recommends/loox/">Add the Loox App</a></p><p>________________________</p><p>Subscriptions: <a href="https://calebdueck.com/recommends/loop">Loop</a> (Shopify App Only)</p><p>Loop is what I use for handling subscriptions on Sperry Honey, and it’s great. It integrates really well with Klaviyo, so you can set up easy automated emails for when a customer is onboarding, pausing their subscription, or cancelling their subscription. Loop’s customer portal gives the customer complete control over their subscription, which is key for subscription-based DTC brands to reduce churn and maximize LTV. Store Honcho listeners get 10% off when you use the link below!</p><p><a href="https://calebdueck.com/recommends/loop">Sign up for Loop</a></p><p>________________________</p><p>Sales Tax Collection: <a href="https://taxjar.com">TaxJar</a></p><p>This is not accounting or legal advice.</p><p>You’re required by law to collect and submit sales tax for each of the states where you have achieved nexus. That said, knowing the different amounts owed for each of your customer’s states (and counties!) gets old fast. That’s where TaxJar comes in. Once you’ve filled out the proper paperwork for collecting sales tax in your various states, you can plug TaxJar into your store and it’ll automatically collect accurate and local sales tax. If you sign up for Automatic Filing, it’ll even submit your sales tax to the proper jurisdiction where it’s due.</p><p><a href="https://taxjar.com">Sign up for TaxJar</a></p><p>________________________</p><p>Podcast Recording Software: <a href="https://calebdueck.com/recommends/riverside">Riverside.fm</a></p><p>Not ecommerce, but I use Riverside to record all of my podcast interviews. It’s incredibly easy to invite and record guests, and Riverside will generate video clips from your podcast that you can use to post on social media. It will also automatically generate the transcript from your podcast, and that’s only scratching the surface of what you can do with Riverside.</p><p>(Riverside is not a podcast hosting tool, I use Simplecast for that)</p><p><a href="https://calebdueck.com/recommends/riverside">Sign up for Riverside</a></p>
]]></content:encoded>
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      <itunes:title>001 | Email Deliverability and Klaviyo Mistakes with Joshua Rainford-Blackett</itunes:title>
      <itunes:author>Joshua Rainford-Blackett, Caleb Dueck</itunes:author>
      <itunes:duration>01:02:35</itunes:duration>
      <itunes:summary>Kicking this show off with a bang. Joshua Rainford-Blackett has worked with hundreds of clients to improve their email marketing. He&apos;ll explain why it&apos;s best to keep our flows, campaigns, and segmentation simple, and provides updated (keyword) information regarding spam and image blockers (some of which I had never heard before). Ecommerce email marketers won&apos;t want to miss this.</itunes:summary>
      <itunes:subtitle>Kicking this show off with a bang. Joshua Rainford-Blackett has worked with hundreds of clients to improve their email marketing. He&apos;ll explain why it&apos;s best to keep our flows, campaigns, and segmentation simple, and provides updated (keyword) information regarding spam and image blockers (some of which I had never heard before). Ecommerce email marketers won&apos;t want to miss this.</itunes:subtitle>
      <itunes:keywords>klaviyo</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
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