https://simplecast.com The CX4CA podcast is one of a few podcasts that focusses on talking about Customer Experience and Digital Transformation in the emerging economies. We aim to bring guests from across all industries and brands to talk about their experiences with Customer Experience across the Middle East, Africa and India. In each episode, we will aim to extract real-world examples as well as touch on anectodes related to specific industries based on the guest. CX4CA translates to 'Customer Experience 4 Competitive Advantage' and we hope to empower our listeners with the experience of our guest speakers in the hope to help marketers and digital teams build better customer experiences. 2023 - The CX4CA Show en Mon, 21 Oct 2024 12:36:46 +0000 Mon, 21 Oct 2024 12:36:57 +0000 https://the-cx4ca-show.simplecast.com https://image.simplecastcdn.com/images/92f73e82-42aa-453e-b701-1eb26cb9dc4e/0b665855-4d30-4961-b983-c5e25b55d3bb/3000x3000/new-podcast-post.jpg?aid=rss_feed https://the-cx4ca-show.simplecast.com episodic The CX4CA podcast is one of a few podcasts that focusses on talking about Customer Experience and Digital Transformation in the emerging economies. We aim to bring guests from across all industries and brands to talk about their experiences with Customer Experience across the Middle East, Africa and India. In each episode, we will aim to extract real-world examples as well as touch on anectodes related to specific industries based on the guest. CX4CA translates to 'Customer Experience 4 Competitive Advantage' and we hope to empower our listeners with the experience of our guest speakers in the hope to help marketers and digital teams build better customer experiences. Horizontal Digital false https://feeds.simplecast.com/2T_iSchL culture, customer experience, cx, cx4ca, digital, digital marketing, dubai, middle east, psychology Horizontal dharji@horizontalintegration.com 684a1368-a305-4bef-a028-60172961ff38 Mon, 21 Oct 2024 12:36:46 +0000 dharji@horizontalintegration.com (Wian Gaggero, Francios Kleynhans, Horizontal Integration / George Smith) https://the-cx4ca-show.simplecast.com/episodes/ai-meets-integration-mulesoft-as-a-digital-powerhouse-for-brands-in-the-middle-east-TlGiOdrE AI Meets Integration: MuleSoft as a Digital Powerhouse for Brands in the Middle East Wian Gaggero, Francios Kleynhans, Horizontal Integration / George Smith 00:32:16 In this special episode of the CX4CA podcast, George Smith, Regional Managing Director EMEA at Horizontal Digital, sits down with Wian Gaggero, Solution Architect at Exah, and Francios Kleynhans, Integration Architect at Exah to explore the game-changing potential of Salesforce's MuleSoft in the Middle East. The conversation uncovers the unique features of the platform, its advanced integration abilities, and how MuleSoft harnesses the power of AI in its systems to personalize the customer experience. They also tackle critical data residency concerns in the region. Tune in for an insightful look into the future of digital innovation with MuleSoft. In this special episode of the CX4CA podcast, George Smith, Regional Managing Director EMEA at Horizontal Digital, sits down with Wian Gaggero, Solution Architect at Exah, and Francios Kleynhans, Integration Architect at Exah to explore the game-changing potential of Salesforce's MuleSoft in the Middle East. The conversation uncovers the unique features of the platform, its advanced integration abilities, and how MuleSoft harnesses the power of AI in its systems to personalize the customer experience. They also tackle critical data residency concerns in the region. Tune in for an insightful look into the future of digital innovation with MuleSoft. salesforce, customer experience, mulesoft, cx, digital tranformation, cx podcast, ai false full 14 076986b1-53c0-413a-a147-15f4567fe5cf Tue, 30 Jul 2024 07:07:19 +0000 dharji@horizontalintegration.com (Owen Traniuk, Horizontal Integration / George Smith) https://the-cx4ca-show.simplecast.com/episodes/the-engine-to-strategic-growth-diving-into-sitecores-evolving-partner-ecosystem-23yFNZlD The Engine to Strategic Growth: Diving into Sitecore’s Evolving Partner Ecosystem Owen Traniuk, Horizontal Integration / George Smith 00:50:37 In today's digital era of customer experience, partnerships play a pivotal role in driving brands towards success. Tune into this exclusive episode with Owen Traniuk, SVP of Global Ecosystem at Sitecore, and George Smith, Regional Managing Director MEIA at Horizontal Digital, to discover how Sitecore continuously adds value to brands with its latest digital solutions, and the company's journey towards being partner-first, focusing on scaling and engaging partners effectively. In today's digital era of customer experience, partnerships play a pivotal role in driving brands towards success. Tune into this exclusive episode with Owen Traniuk, SVP of Global Ecosystem at Sitecore, and George Smith, Regional Managing Director MEIA at Horizontal Digital, to discover how Sitecore continuously adds value to brands with its latest digital solutions, and the company's journey towards being partner-first, focusing on scaling and engaging partners effectively. partnerships, customer experience, sitecore partner, technology, martech false full 13 655b508c-1097-418d-b075-3fec6399077c Fri, 7 Jun 2024 08:26:47 +0000 dharji@horizontalintegration.com (Adam Dore, Ram Machiraju) https://the-cx4ca-show.simplecast.com/episodes/unlocking-a-new-era-of-brand-loyalty-harnessing-salesforces-data-ai-synergy-to-revolutionize-customer-experiences-OWGK6_Gl Unlocking a New Era of Brand Loyalty: Harnessing Salesforce’s Data & AI Synergy to Revolutionize Customer Experiences Adam Dore, Ram Machiraju 00:29:29 In this episode of the CX4CA podcast, we are joined by Adam Dore, Senior Director of Digital Transformation EMEA at Horizontal Digital, and Ram Machiraju, Vice President of Product Management at Salesforce. Together, they delve into the dynamics of harnessing Data & AI to craft seamless customer experiences in the Middle East. Tune in to uncover the evolving challenges of building brand loyalty, and learn more about how Salesforce is empowering brands to overcome these challenges with Salesforce Loyalty Management and Data Cloud. In this episode of the CX4CA podcast, we are joined by Adam Dore, Senior Director of Digital Transformation EMEA at Horizontal Digital, and Ram Machiraju, Vice President of Product Management at Salesforce. Together, they delve into the dynamics of harnessing Data & AI to craft seamless customer experiences in the Middle East. Tune in to uncover the evolving challenges of building brand loyalty, and learn more about how Salesforce is empowering brands to overcome these challenges with Salesforce Loyalty Management and Data Cloud. salesforce, customer experience, crm, customer data, data cloud, middle east, ai, loyalty false full 12 eb5ea926-30b3-4d02-b9f0-9faf3d330324 Tue, 30 Apr 2024 12:12:36 +0000 dharji@horizontalintegration.com (Kathie Johnson, Chris Staley) https://the-cx4ca-show.simplecast.com/episodes/marketing-mastery-sitecores-cmo-vision-for-digital-innovation-1C0zc6da Marketing Mastery: Sitecore’s CMO Vision for Digital Innovation Kathie Johnson, Chris Staley 00:17:50 In this episode of the CX4CA podcast, we delve into the strategies and insights driving Sitecore’s evolution in the digital sphere alongside Sitecore’s Chief Marketing Officer, Kathie Johnson, and Horizontal Digital’s Chief Digital Officer, Chris Staley. Join us as we delve into Kathie’s illustrious career journey in the digitally-rich realm, and gain exclusive insights into Sitecore’s pivotal marketing goals for 2024 as they pave the way for unparalleled growth in the Customer Experience landscape. In this episode of the CX4CA podcast, we delve into the strategies and insights driving Sitecore’s evolution in the digital sphere alongside Sitecore’s Chief Marketing Officer, Kathie Johnson, and Horizontal Digital’s Chief Digital Officer, Chris Staley. Join us as we delve into Kathie’s illustrious career journey in the digitally-rich realm, and gain exclusive insights into Sitecore’s pivotal marketing goals for 2024 as they pave the way for unparalleled growth in the Customer Experience landscape. customer experience, sitecore partner, marketing, sitecore false full 11 b735fad5-03ae-4b5b-a991-55e9c339ac66 Wed, 6 Dec 2023 12:43:19 +0000 dharji@horizontalintegration.com (Nick Malone, George Smith) https://the-cx4ca-show.simplecast.com/episodes/unveiling-the-core-inside-sitecores-dna-with-nick-malone-v_2zotiw Unveiling the Core: Inside Sitecore’s DNA with Nick Malone Nick Malone, George Smith 01:12:30 In our latest CX4CA podcast, George Smith, Regional Managing Director (EMEA) at Horizontal Digital sets with Nick Malone, Chief Operating Officer at Sitecore. Together, they delve into the leadership insights Nick has honed throughout his career and explore the pivotal moments that have indelibly shaped Sitecore's transformative journey and how Sitecore continues to strategically position itself to stay ahead of the curve. In our latest CX4CA podcast, George Smith, Regional Managing Director (EMEA) at Horizontal Digital sets with Nick Malone, Chief Operating Officer at Sitecore. Together, they delve into the leadership insights Nick has honed throughout his career and explore the pivotal moments that have indelibly shaped Sitecore's transformative journey and how Sitecore continues to strategically position itself to stay ahead of the curve. digital transformation, customer experience, sitecore false full 10 ff112dce-00f7-4699-b9fd-a683181f963a Fri, 8 Sep 2023 10:16:12 +0000 dharji@horizontalintegration.com (George Smith, Nathan Morris) https://the-cx4ca-show.simplecast.com/episodes/nathan-morris-QRdofp5j How Sitecore is riding the martech wave with Nathan Morris George Smith, Nathan Morris 01:05:55 In the most recent CX4CA podcast, Nathan Morris, Regional VP of Sitecore UK and Ireland, talks to George Smith, Regional Managing Director (EMEA) at Horizontal Digital, on how Sitecore has responded to changing technology needs, the latest trends in personalization and what companies can do to stand out from the crowd online. In the most recent CX4CA podcast, Nathan Morris, Regional VP of Sitecore UK and Ireland, talks to George Smith, Regional Managing Director (EMEA) at Horizontal Digital, on how Sitecore has responded to changing technology needs, the latest trends in personalization and what companies can do to stand out from the crowd online. digital transformation, sitecore false full 9 6ed20c81-406f-4b20-8a60-7967ffbcc8a0 Tue, 6 Jun 2023 07:24:59 +0000 dharji@horizontalintegration.com (Horizontal) https://the-cx4ca-show.simplecast.com/episodes/harnessing-sitecore-to-drive-a-competitive-advantage-with-lee-miles-EmXUF_GB A New Era of Customer-centricity and Innovation with Lee Miles Horizontal 01:00:57 George Smith, Managing Director at Horizontal Digital EMEA, engages in a fascinating conversation with Lee Miles, Chief Customer Success Officer at Sitecore. The episode delves into Lee's fascinating career journey, highlighting his invaluable insights and experiences. Furthermore, the discussion takes a deep dive into the remarkable success stories of renowned Sitecore customers, such as L'Oréal and Emirates NBD, as they harness the power of the platform to achieve substantial return on investment and gain a significant competitive edge. The episode also explores the profound impact of technology and artificial intelligence on the ever-evolving landscape of customer experience, painting a compelling picture of the future that awaits. Join George and Lee as they unravel the transformative potential of technology, and chart a course towards a new era of customer-centricity and innovation. George Smith, Managing Director at Horizontal Digital EMEA, engages in a fascinating conversation with Lee Miles, Chief Customer Success Officer at Sitecore. The episode delves into Lee's fascinating career journey, highlighting his invaluable insights and experiences. Furthermore, the discussion takes a deep dive into the remarkable success stories of renowned Sitecore customers, such as L'Oréal and Emirates NBD, as they harness the power of the platform to achieve substantial return on investment and gain a significant competitive edge. The episode also explores the profound impact of technology and artificial intelligence on the ever-evolving landscape of customer experience, painting a compelling picture of the future that awaits. Join George and Lee as they unravel the transformative potential of technology, and chart a course towards a new era of customer-centricity and innovation. digital transformation, customer experience, middle east, technology, digital, sitecore false full 8 e57df0c2-f6e1-4c1d-b9fe-fbd71c057984 Wed, 22 Feb 2023 07:00:00 +0000 dharji@horizontalintegration.com (Jessica Abouzeid, Jennifer Petrie) https://the-cx4ca-show.simplecast.com/episodes/transcending-the-vision-care-industry-with-technology-1GzOtFbz Transcending the Vision Care Industry with Technology Jessica Abouzeid, Jennifer Petrie 00:49:47 We sat down with Jessica Abouzeid, Head of Marketing (Middle East, Turkey & Africa) at EssilorLuxottica and Jennifer Petrie, Industry Lead at Sitecore to discuss her career journey, the challenges she has faced as a marketer, why personalization and customization is a must for customers with a digital-first mindset, and the marketing and digital trends that are emerging in 2023. We sat down with Jessica Abouzeid, Head of Marketing (Middle East, Turkey & Africa) at EssilorLuxottica and Jennifer Petrie, Industry Lead at Sitecore to discuss her career journey, the challenges she has faced as a marketer, why personalization and customization is a must for customers with a digital-first mindset, and the marketing and digital trends that are emerging in 2023. digital transformation, customer experience, eyewear, cx4ca, digital, vision care false full 7 7e43f9dc-44a3-40b5-863e-497bf2fcec09 Mon, 26 Oct 2020 16:08:39 +0000 dharji@horizontalintegration.com (George Smith, Piyush Chowhan) https://the-cx4ca-show.simplecast.com/episodes/piyush-chowhan-group-cio-lulu-RKox3zLQ Piyush Chowhan, Group CIO discusses digital transformation in retail and how COVID has been a catalyst for CX transformation George Smith, Piyush Chowhan 00:33:30 Piyush Chowhan, Group CIO LuLu Group International discussing retail transformation, changing consumer trends and how Covid has been a catalyst for digital transformation in industries like retail. Piyush Chowhan, Group CIO LuLu Group International discussing retail transformation, changing consumer trends and how Covid has been a catalyst for digital transformation in industries like retail. digital transformation, customer experience, cx, middle east, power of now, sitecore, emerging economies false full 6 2c14fc52-5d40-4980-8a4f-f92ca2957585 Thu, 23 Apr 2020 08:52:41 +0000 dharji@horizontalintegration.com (George Smith, Hussein Dajani) https://the-cx4ca-show.simplecast.com/episodes/the-cx4ca-show-hussein-dajani-gm-nissan-middle-east-digital-and-customer-experience3-SQH_Zek0 The CX4CA Show - Hussein Dajani - GM, Nissan Middle East, Digital and Customer Experience George Smith, Hussein Dajani 00:56:27 This week we have an exceptional guest in Hussein Dajani, General Manager - Digital and Customer Experience Transformation - Africa, Middle East, India, and Turkey - Nissan Motor Co. He discusses his early career in Finance and banking and how he made the transition to digital and customer experience. He talks candidly about his experiences of working in the middle east, his challenges and wins and most importantly, how his drive and entrepreneurial spirit and experiences got him to where he is now. If you would like to be on the CX4CA show, please get in touch with us on twitter @thecx4cashow or subscribe to the newsletter at www.cx4ca.com and we will get in touch. This week we have an exceptional guest in Hussein Dajani, General Manager - Digital and Customer Experience Transformation - Africa, Middle East, India, and Turkey - Nissan Motor Co. He discusses his early career in Finance and banking and how he made the transition to digital and customer experience. He talks candidly about his experiences of working in the middle east, his challenges and wins and most importantly, how his drive and entrepreneurial spirit and experiences got him to where he is now. If you would like to be on the CX4CA show, please get in touch with us on twitter @thecx4cashow or subscribe to the newsletter at www.cx4ca.com and we will get in touch. customer experience, cx, middle east, dubai, digital, sitecore false full 5 2ce0d962-f52d-4500-89bf-d5dbc8318714 Tue, 24 Mar 2020 10:51:49 +0000 dharji@horizontalintegration.com (Horizontal, George Smith, Sumit Puri) https://the-cx4ca-show.simplecast.com/episodes/the-cx4ca-show-sumit-puri-cto-discusses-healthcare-in-emerging-economies-cultural-learnings-and-digital-immigrants-c90SlU88 Sumit Puri - CTO of Evercare Group discusses healthcare in emerging economies, cultural learnings and digital immigrants Horizontal, George Smith, Sumit Puri 00:34:33 Sumit Puri is obsessed with technology. In fact, he believes digital technology is the key to unlocking improved healthcare in emerging economies across Africa and South Asia. As the Global CTO of Evercare Group, Sumit and his team partner with 28 hospitals throughout India, Pakistan, Kenya, Nigeria and Bangladesh to provide affordable healthcare and improve the quality of life. In this episode of the CX4CA Show, Sumit shared his thoughts on how emerging technology is reshaping the landscape in emerging economies—particularly in the healthcare and financial services field. Sumit Puri is obsessed with technology. In fact, he believes digital technology is the key to unlocking improved healthcare in emerging economies across Africa and South Asia. As the Global CTO of Evercare Group, Sumit and his team partner with 28 hospitals throughout India, Pakistan, Kenya, Nigeria and Bangladesh to provide affordable healthcare and improve the quality of life. In this episode of the CX4CA Show, Sumit shared his thoughts on how emerging technology is reshaping the landscape in emerging economies—particularly in the healthcare and financial services field. customer experience, cx4ca, digital, sitecore false full 4 0d2e0ba5-e3fe-4692-8630-00e0ca8f9989 Mon, 17 Feb 2020 08:04:21 +0000 dharji@horizontalintegration.com (Sunny Landeros, George Smith) https://the-cx4ca-show.simplecast.com/episodes/sunny-landeros-cx4ca-R66yM8hW Chief Marketing Landeros on Marketing, being a working mom and the Middle East Sunny Landeros, George Smith 00:55:17 Chief Marketing Officer, Sunny Landeros talks candidly about Pierce Brosnan, marketing lipsticks to private jets and how she has built her career in the Middle East. She discusses being a working mom, how she balances life as a CMO and her children, how the middle east region has given her faster career progression and what advice she would give to the next generation. Chief Marketing Officer, Sunny Landeros talks candidly about Pierce Brosnan, marketing lipsticks to private jets and how she has built her career in the Middle East. She discusses being a working mom, how she balances life as a CMO and her children, how the middle east region has given her faster career progression and what advice she would give to the next generation. false full 3 28677061-3119-48ce-84e4-c0d41dbb7d4a Tue, 10 Dec 2019 05:48:06 +0000 dharji@horizontalintegration.com (Amy Gath, George Smith) https://the-cx4ca-show.simplecast.com/episodes/amy-gath-formica-digital-transformation-TAUUhFf3 Global VP of Marketing, Formica Group talks Marketing, Digital Transformation and Worktops Amy Gath, George Smith 00:36:40 In this episode, Amy Gath discusses her entry into the Marketing world, her experience at Formica and how they have been able to drive digital transformation across their organisation. It's a fun conversation which touches on customer experience, culture, digital transformation and worktops! In this episode, Amy Gath discusses her entry into the Marketing world, her experience at Formica and how they have been able to drive digital transformation across their organisation. It's a fun conversation which touches on customer experience, culture, digital transformation and worktops! digital transformation, customer experience, cx4ca, horizontal, emerging economies false full 2 6a908aa2-5d65-47e1-bdfc-41dbb94f404b Wed, 25 Sep 2019 05:24:21 +0000 dharji@horizontalintegration.com (Horizontal) https://the-cx4ca-show.simplecast.com/episodes/damian-cotchett-head-of-customer-experience-noor-bank-VzB33tft What role does Culture and Psychology play in building better Customer Experience Horizontal 00:55:48 false full 1