https://simplecast.com The Good, Bad, and Ugly of Business Welcome to 'The Good, Bad, and Ugly of Business,' a podcast that goes beyond the surface to explore the realities of the business world. Hosted by Catryn Becker, People Optimization Specialist and visionary leader, this show features insightful interviews with entrepreneurs, corporate executives, real estate moguls, and more. Hear firsthand accounts of the successes, failures, and pivotal moments that shaped their careers. Catryn's engaging style uncovers the strategies and mindsets that can help you avoid mistakes, accelerate your growth, and achieve your goals. If they can overcome their obstacles, so can you—tune in and transform your business journey. 2024 Source Coaching Services en Mon, 25 Nov 2024 00:24:30 +0000 Wed, 19 Mar 2025 11:00:12 +0000 http://www.optimizewe.com/ The Good, Bad, and Ugly of Business https://image.simplecastcdn.com/images/20a19d08-9f9b-4e07-883b-99c25454101c/d69219ad-8b8c-42ea-a51a-42c12850bba0/3000x3000/the-good-bad-3000-x-3000-px.jpg?aid=rss_feed http://www.optimizewe.com/ episodic Welcome to 'The Good, Bad, and Ugly of Business,' a podcast that goes beyond the surface to explore the realities of the business world. Hosted by Catryn Becker, People Optimization Specialist and visionary leader, this show features insightful interviews with entrepreneurs, corporate executives, real estate moguls, and more. Hear firsthand accounts of the successes, failures, and pivotal moments that shaped their careers. Catryn's engaging style uncovers the strategies and mindsets that can help you avoid mistakes, accelerate your growth, and achieve your goals. If they can overcome their obstacles, so can you—tune in and transform your business journey. Catryn Becker false https://feeds.simplecast.com/1Sfh_EE6 adapt, business, challenges, coaching, entrepreneur, entrepreneurship, improvement, leader, leadership, management, mindset, overcome, processes Catryn Becker catryn@optimizewe.com 6309f00f-322b-4106-a1dd-26077677fbd0 138 - From Hollywood to Healing: A Near-Death Experience That Changed Everything Have you ever wondered what happens after death? Lindsay Staloff shares her extraordinary journey through a near-death experience, a healing dimension, and how it transformed her life. From Hollywood sets to heartfelt advocacy, this story will inspire and educate you. Tune in for a life-changing perspective.

"Energy never dies, it only transforms. What we think of as death is just the start of a new chapter." - Lindsay Staloff

Lindsay Staloff's life was forever changed after experiencing a near-death event following childbirth due to peripartum cardiomyopathy (PPCM). With a successful 35-year career in Hollywood, Lindsay never imagined her path would pivot so drastically. After surviving cardiac arrest and experiencing what she describes as a healing dimension, she found a new purpose: advocating for PPCM awareness and preventing maternal mortality. Through her children’s book series, Divine’s Never-Ending Journey, Lindsay seeks to educate children and adults alike on coping skills, self-love, and resilience.

In this heartfelt conversation with host Catryn Becker, Lindsay discusses the critical gaps in women’s healthcare, particularly the lack of routine testing for PPCM. She emphasizes the importance of early diagnosis and the life-saving potential of the BNP test, which could prevent countless deaths. Lindsay’s passion for advocacy is matched by her belief in the transformative power of energy and the enduring connections we have with those who have passed. Her message is clear: with awareness and action, we can change lives.

Connect with Catryn Becker

 

Connect with Lindsay Staloff

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Lindsay Staloff

Lindsay Staloff is a children's author and illustrator, best known for her captivating Children's Book Series. "Divine's Never Ending Journey", makes reading fun and interesting with using play words in rhymes that soothes the mind with a purpose. Lindsay promotes simple healing tools to overcome mental health that a young age through a beautiful story. The concept of how, “A thought is just a feeling when you change the thoughts you change the feelings.” She encourages self-love, self-awareness, and self-belief in young readers. Lindsay Staloff uses her hero voice with many different outlets., as she is the President and Co-Founder of PPCM FUND Inc, a nonprofit dedicated to raising awareness about maternal mortality and early diagnosis, a cause very close to her ppcm heart due to her own experiences as a PPCM Survivor. Divine’s Never-Ending Journey., partial sale proceeds go to PPCM FUND Inc. this series is an awareness outlet to young families that support other young families. Lindsay's mission women’s movement, her life purpose of this commitment and her determination to creating real change in maternal health and emotional well-being have made Lindsay an unwavering advocate for women's heart pregnancy health, leaving a lasting impact on future generations. Books will be sold on Amazon, Barnes & Noble’s, Walmart, Dolly’s bookstore in Park city, Utah., as well as, the book series store home with swag and more at www.divinesjourney.com
 

]]> Mon, 25 Nov 2024 00:24:30 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever wondered what happens after death? Lindsay Staloff shares her extraordinary journey through a near-death experience, a healing dimension, and how it transformed her life. From Hollywood sets to heartfelt advocacy, this story will inspire and educate you. Tune in for a life-changing perspective.

"Energy never dies, it only transforms. What we think of as death is just the start of a new chapter." - Lindsay Staloff

Lindsay Staloff's life was forever changed after experiencing a near-death event following childbirth due to peripartum cardiomyopathy (PPCM). With a successful 35-year career in Hollywood, Lindsay never imagined her path would pivot so drastically. After surviving cardiac arrest and experiencing what she describes as a healing dimension, she found a new purpose: advocating for PPCM awareness and preventing maternal mortality. Through her children’s book series, Divine’s Never-Ending Journey, Lindsay seeks to educate children and adults alike on coping skills, self-love, and resilience.

In this heartfelt conversation with host Catryn Becker, Lindsay discusses the critical gaps in women’s healthcare, particularly the lack of routine testing for PPCM. She emphasizes the importance of early diagnosis and the life-saving potential of the BNP test, which could prevent countless deaths. Lindsay’s passion for advocacy is matched by her belief in the transformative power of energy and the enduring connections we have with those who have passed. Her message is clear: with awareness and action, we can change lives.

Connect with Catryn Becker

 

Connect with Lindsay Staloff

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Lindsay Staloff

Lindsay Staloff is a children's author and illustrator, best known for her captivating Children's Book Series. "Divine's Never Ending Journey", makes reading fun and interesting with using play words in rhymes that soothes the mind with a purpose. Lindsay promotes simple healing tools to overcome mental health that a young age through a beautiful story. The concept of how, “A thought is just a feeling when you change the thoughts you change the feelings.” She encourages self-love, self-awareness, and self-belief in young readers. Lindsay Staloff uses her hero voice with many different outlets., as she is the President and Co-Founder of PPCM FUND Inc, a nonprofit dedicated to raising awareness about maternal mortality and early diagnosis, a cause very close to her ppcm heart due to her own experiences as a PPCM Survivor. Divine’s Never-Ending Journey., partial sale proceeds go to PPCM FUND Inc. this series is an awareness outlet to young families that support other young families. Lindsay's mission women’s movement, her life purpose of this commitment and her determination to creating real change in maternal health and emotional well-being have made Lindsay an unwavering advocate for women's heart pregnancy health, leaving a lasting impact on future generations. Books will be sold on Amazon, Barnes & Noble’s, Walmart, Dolly’s bookstore in Park city, Utah., as well as, the book series store home with swag and more at www.divinesjourney.com
 

]]> 138 - From Hollywood to Healing: A Near-Death Experience That Changed Everything Catryn Becker 00:39:10 Have you ever wondered what happens after death? Lindsay Staloff shares her extraordinary journey through a near-death experience, a healing dimension, and how it transformed her life. From Hollywood sets to heartfelt advocacy, this story will inspire and educate you. Tune in for a life-changing perspective. Have you ever wondered what happens after death? Lindsay Staloff shares her extraordinary journey through a near-death experience, a healing dimension, and how it transformed her life. From Hollywood sets to heartfelt advocacy, this story will inspire and educate you. Tune in for a life-changing perspective. false full 141 2d09ab61-0337-4de6-a7c1-c4c0104148c7 137 - The Books That Changed My Perspective on Life and Business What if the most impactful self-help book you ever read wasn’t a self-help book at all? In this episode, discover how unexpected insights from a movie memoir reshaped perspectives. From embracing uniqueness to making every moment count, Catryn Becker unpacks wisdom hiding in plain sight with six life lessons from “The Princess Bride” actor Cary Elwes. Tune in for a fresh take on personal development.

"Life lessons are everywhere if we take the time to notice them." - Catryn Becker

In this heartfelt and insightful episode, Catryn Becker takes a break from interviews to share personal reflections on the books that have profoundly impacted her life and work. From Jen Sincero’s You Are a Bad@ss to the enlightening yet complex Gene Keys by Richard Rudd, Catryn discusses the transformative power of personal development literature. She also introduces a surprising entry: Cary Elwes’ memoir, As You Wish: Inconceivable Tales from the Making of The Princess Bride, which offers rich, unexpected life lessons.

Through vivid anecdotes, Catryn uncovers six powerful lessons: embracing individuality, believing in yourself, the value of persistence, the importance of clarity, making every moment count, and owning mistakes. Each lesson is framed with examples from Elwes’ memoir and her own experiences, offering practical takeaways for listeners to apply in their lives.

Whether you’re seeking professional growth, personal clarity, or inspiration from unexpected sources, this episode challenges you to rethink how and where you find wisdom. Catryn’s passion for learning and growth shines through, leaving you motivated to explore your own journey with fresh perspective.

Connect with Catryn Becker

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

]]> Sun, 17 Nov 2024 22:50:56 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ What if the most impactful self-help book you ever read wasn’t a self-help book at all? In this episode, discover how unexpected insights from a movie memoir reshaped perspectives. From embracing uniqueness to making every moment count, Catryn Becker unpacks wisdom hiding in plain sight with six life lessons from “The Princess Bride” actor Cary Elwes. Tune in for a fresh take on personal development.

"Life lessons are everywhere if we take the time to notice them." - Catryn Becker

In this heartfelt and insightful episode, Catryn Becker takes a break from interviews to share personal reflections on the books that have profoundly impacted her life and work. From Jen Sincero’s You Are a Bad@ss to the enlightening yet complex Gene Keys by Richard Rudd, Catryn discusses the transformative power of personal development literature. She also introduces a surprising entry: Cary Elwes’ memoir, As You Wish: Inconceivable Tales from the Making of The Princess Bride, which offers rich, unexpected life lessons.

Through vivid anecdotes, Catryn uncovers six powerful lessons: embracing individuality, believing in yourself, the value of persistence, the importance of clarity, making every moment count, and owning mistakes. Each lesson is framed with examples from Elwes’ memoir and her own experiences, offering practical takeaways for listeners to apply in their lives.

Whether you’re seeking professional growth, personal clarity, or inspiration from unexpected sources, this episode challenges you to rethink how and where you find wisdom. Catryn’s passion for learning and growth shines through, leaving you motivated to explore your own journey with fresh perspective.

Connect with Catryn Becker

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

]]> 137 - The Books That Changed My Perspective on Life and Business Catryn Becker 00:36:29 What if the most impactful self-help book you ever read wasn’t a self-help book at all? In this episode, discover how unexpected insights from a movie memoir reshaped perspectives. From embracing uniqueness to making every moment count, Catryn Becker unpacks wisdom hiding in plain sight with six life lessons from “The Princess Bride” actor Cary Elwes. Tune in for a fresh take on personal development. What if the most impactful self-help book you ever read wasn’t a self-help book at all? In this episode, discover how unexpected insights from a movie memoir reshaped perspectives. From embracing uniqueness to making every moment count, Catryn Becker unpacks wisdom hiding in plain sight with six life lessons from “The Princess Bride” actor Cary Elwes. Tune in for a fresh take on personal development. false full 140 7821a527-c3bd-437d-98a8-b9689a2ef3e4 136 - More Than a Beauty Queen: Celia Anzalone Bowers on Healing, Faith, and Self-Love Have you ever judged a book by its cover? Celia Anzalone Bowers, Mrs. Italy World 2024, shares how the path to pageantry helped her heal from trauma. Learn how she channeled past pain into empowerment. Join us for an inspiring story of resilience, healing, and self-worth.

"If every addict out there could channel their energy into something positive, they could be amazing." - Celia Anzalone Bowers

In this episode, Celia Anzalone Bowers, Mrs. Italy World 2024, author, and mortgage lender, joins host Catryn Becker to discuss her journey from trauma to transformation. Celia’s story is one of profound resilience, having overcome addiction and inner turmoil to emerge as an empowered, influential figure. Initially entering pageantry as a form of validation, Celia found that it revealed hidden layers of herself, helping her confront deep-seated insecurities and feelings of unworthiness. Through dedication to self-healing, Celia learned to embrace her vulnerabilities and rewrite her life story, ultimately finding strength in her scars.

Celia also introduces her latest book, You Are a Queen: Transform Your Pain into Power, which reflects her mission to help others channel their past pain into a source of empowerment. The episode delves into how societal pressures, like those seen in pageantry, often mask deeper struggles. By reconnecting with her faith and using tools like cognitive reframing, she shifted her perception of past challenges, transforming them into building blocks for a resilient future. Her story speaks to anyone facing inner battles, reminding us that true strength comes from within and that our worth is far more than skin-deep.

Connect with Catryn Becker

Connect with Celia Anzalone Bowers

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Celia Anzalone Bowers

Celia Anzalone Bowers is the reigning Mrs. Italy World 2024 competing for Mrs. World at the Westgate in Las Vegas 1/31/25. She is also the Founder and President of the 501(c)(3) nonprofit, Lead with Love International. Through her nonprofit, she has facilitated therapeutic writing workshops in five states and counting since becoming established in August of 2023. During her workshop, she also donates a copy of her first book (Celia’s Eyes, 2011). She shares her raw, authentic story of childhood trauma, addiction, recovery, and ultimately the path that led her to where she is today. She is an entrepreneur in the mortgage industry, mother of five-year-old twin boys, wife to husband, Dr. Dane Bowers (Au. D.), and is a nationally ranked triathlete. She is also the host of her podcast, Love Waits for You, serves on the board for CASA, and holds a Bachelor of Science from Bryan College, while she lives and works in the Nashville, Tennessee area. Her latest book, You Are a Queen: Transform Your Pain into Power is out now.

]]> Wed, 6 Nov 2024 14:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever judged a book by its cover? Celia Anzalone Bowers, Mrs. Italy World 2024, shares how the path to pageantry helped her heal from trauma. Learn how she channeled past pain into empowerment. Join us for an inspiring story of resilience, healing, and self-worth.

"If every addict out there could channel their energy into something positive, they could be amazing." - Celia Anzalone Bowers

In this episode, Celia Anzalone Bowers, Mrs. Italy World 2024, author, and mortgage lender, joins host Catryn Becker to discuss her journey from trauma to transformation. Celia’s story is one of profound resilience, having overcome addiction and inner turmoil to emerge as an empowered, influential figure. Initially entering pageantry as a form of validation, Celia found that it revealed hidden layers of herself, helping her confront deep-seated insecurities and feelings of unworthiness. Through dedication to self-healing, Celia learned to embrace her vulnerabilities and rewrite her life story, ultimately finding strength in her scars.

Celia also introduces her latest book, You Are a Queen: Transform Your Pain into Power, which reflects her mission to help others channel their past pain into a source of empowerment. The episode delves into how societal pressures, like those seen in pageantry, often mask deeper struggles. By reconnecting with her faith and using tools like cognitive reframing, she shifted her perception of past challenges, transforming them into building blocks for a resilient future. Her story speaks to anyone facing inner battles, reminding us that true strength comes from within and that our worth is far more than skin-deep.

Connect with Catryn Becker

Connect with Celia Anzalone Bowers

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Celia Anzalone Bowers

Celia Anzalone Bowers is the reigning Mrs. Italy World 2024 competing for Mrs. World at the Westgate in Las Vegas 1/31/25. She is also the Founder and President of the 501(c)(3) nonprofit, Lead with Love International. Through her nonprofit, she has facilitated therapeutic writing workshops in five states and counting since becoming established in August of 2023. During her workshop, she also donates a copy of her first book (Celia’s Eyes, 2011). She shares her raw, authentic story of childhood trauma, addiction, recovery, and ultimately the path that led her to where she is today. She is an entrepreneur in the mortgage industry, mother of five-year-old twin boys, wife to husband, Dr. Dane Bowers (Au. D.), and is a nationally ranked triathlete. She is also the host of her podcast, Love Waits for You, serves on the board for CASA, and holds a Bachelor of Science from Bryan College, while she lives and works in the Nashville, Tennessee area. Her latest book, You Are a Queen: Transform Your Pain into Power is out now.

]]> 136 - More Than a Beauty Queen: Celia Anzalone Bowers on Healing, Faith, and Self-Love Catryn Becker 00:31:25 Have you ever judged a book by its cover? Celia Anzalone Bowers, Mrs. Italy World 2024, shares how the path to pageantry helped her heal from trauma. Learn how she channeled past pain into empowerment. Join us for an inspiring story of resilience, healing, and self-worth. Have you ever judged a book by its cover? Celia Anzalone Bowers, Mrs. Italy World 2024, shares how the path to pageantry helped her heal from trauma. Learn how she channeled past pain into empowerment. Join us for an inspiring story of resilience, healing, and self-worth. false full 139 b112dce5-fed0-4a42-9a6b-3aa787c28d5a 135 - Failing Forward: How Failure Fuels Success with LynAnn Weaver Is fear of failure holding you back? Fear, fatigue, frustration, and isolation often keep us from moving forward. Join us as we unpack these four barriers to success with LynAnn Weaver, who shares strategies to break free from self-doubt, embrace resilience, and find the power in persistence.

“When we believe that we’re limitless, failures become temporary setbacks, not permanent endings.” - LynAnn Weaver

In this episode, host Catryn Becker speaks with LynAnn Weaver, founder and CEO of Healthcare Elevation Partners, about the powerful role of failure in achieving success. LynAnn shares her journey from healthcare administration to launching her own company, revealing how observing high performers and those struggling within her team inspired her to explore resilience and failure. By developing her own framework for overcoming setbacks, LynAnn discovered that embracing failure isn’t a mark of weakness but a foundation for growth and thriving.

Together, Catryn and LynAnn unpack the “Four Causes of Failure” — fear, fatigue, frustration, and feeling alone. These common barriers prevent high achievers from reaching their full potential and can spiral into self-doubt. LynAnn discusses how to reshape failure as a “First Attempt In Learning,” turning negative experiences into valuable insights. This conversation sheds light on the resilience necessary for high performance and offers practical tools to help listeners redefine failure, foster self-worth, and cultivate a mindset of continuous improvement.

Connect with Catryn Becker

 

Connect with LynAnn Weaver

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About LynAnn Weaver

LynAnn Weaver is a powerhouse in transforming leadership and performance, with more than 15 years of experience in leadership, business development, and high performance coaching. As the founder and CEO of HealthCARE Elevation Partners, she doesn't just aim to change the game for healthcare professionals; her vision encompasses revolutionizing success and equipping her entrepreneurs, leaders, and executives across all industries with the tools and strategies to build their foundation for personal and professional elevation - Health, Community & Communication, Awareness, Relationships, and Execution of bold actions.

With an MBA in healthcare administration from the University of Colorado - Denver, a certification from the High Performance Institute as a Certified High Performance Coach™, and a career backed by a track record of steering operational success, fostering strategic expansion, and igniting cultural shifts in a variety of sectors, LynAnn has made a tremendous impact in her relentless pursuit to elevate human potential and achievement. LynAnn’s personal story of overcoming daunting adversities — a near-fatal car accident and the shadows of emotional abuse — mirrors the steadfast resolve she brings to professional realms, effectively leading teams through adversity, financial challenges, and team conflict.

LynAnn's sessions, whether keynotes, workshops, or personalized coaching, are not merely educational experiences but transformative journeys for participants as they are guided by her genuine and motivational insights to achieve sustained high performance, while meticulously balancing professional aspirations with essential health and relationship priorities. Her sessions offer more than inspiration; they provide a tangible framework for attaining and maintaining higher levels of success without sacrificing wellbeing or positive relationships.

 

]]> Fri, 1 Nov 2024 23:07:38 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Is fear of failure holding you back? Fear, fatigue, frustration, and isolation often keep us from moving forward. Join us as we unpack these four barriers to success with LynAnn Weaver, who shares strategies to break free from self-doubt, embrace resilience, and find the power in persistence.

“When we believe that we’re limitless, failures become temporary setbacks, not permanent endings.” - LynAnn Weaver

In this episode, host Catryn Becker speaks with LynAnn Weaver, founder and CEO of Healthcare Elevation Partners, about the powerful role of failure in achieving success. LynAnn shares her journey from healthcare administration to launching her own company, revealing how observing high performers and those struggling within her team inspired her to explore resilience and failure. By developing her own framework for overcoming setbacks, LynAnn discovered that embracing failure isn’t a mark of weakness but a foundation for growth and thriving.

Together, Catryn and LynAnn unpack the “Four Causes of Failure” — fear, fatigue, frustration, and feeling alone. These common barriers prevent high achievers from reaching their full potential and can spiral into self-doubt. LynAnn discusses how to reshape failure as a “First Attempt In Learning,” turning negative experiences into valuable insights. This conversation sheds light on the resilience necessary for high performance and offers practical tools to help listeners redefine failure, foster self-worth, and cultivate a mindset of continuous improvement.

Connect with Catryn Becker

 

Connect with LynAnn Weaver

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About LynAnn Weaver

LynAnn Weaver is a powerhouse in transforming leadership and performance, with more than 15 years of experience in leadership, business development, and high performance coaching. As the founder and CEO of HealthCARE Elevation Partners, she doesn't just aim to change the game for healthcare professionals; her vision encompasses revolutionizing success and equipping her entrepreneurs, leaders, and executives across all industries with the tools and strategies to build their foundation for personal and professional elevation - Health, Community & Communication, Awareness, Relationships, and Execution of bold actions.

With an MBA in healthcare administration from the University of Colorado - Denver, a certification from the High Performance Institute as a Certified High Performance Coach™, and a career backed by a track record of steering operational success, fostering strategic expansion, and igniting cultural shifts in a variety of sectors, LynAnn has made a tremendous impact in her relentless pursuit to elevate human potential and achievement. LynAnn’s personal story of overcoming daunting adversities — a near-fatal car accident and the shadows of emotional abuse — mirrors the steadfast resolve she brings to professional realms, effectively leading teams through adversity, financial challenges, and team conflict.

LynAnn's sessions, whether keynotes, workshops, or personalized coaching, are not merely educational experiences but transformative journeys for participants as they are guided by her genuine and motivational insights to achieve sustained high performance, while meticulously balancing professional aspirations with essential health and relationship priorities. Her sessions offer more than inspiration; they provide a tangible framework for attaining and maintaining higher levels of success without sacrificing wellbeing or positive relationships.

 

]]> 135 - Failing Forward: How Failure Fuels Success with LynAnn Weaver Catryn Becker 00:31:14 Is fear of failure holding you back? Fear, fatigue, frustration, and isolation often keep us from moving forward. Join us as we unpack these four barriers to success with LynAnn Weaver, who shares strategies to break free from self-doubt, embrace resilience, and find the power in persistence. Is fear of failure holding you back? Fear, fatigue, frustration, and isolation often keep us from moving forward. Join us as we unpack these four barriers to success with LynAnn Weaver, who shares strategies to break free from self-doubt, embrace resilience, and find the power in persistence. false full 138 df0fe3f6-97d2-47dd-88f8-40301a5ea462 134 - Navigating Imposter Syndrome and Authenticity Have you ever questioned if you’re doing enough? I dive deep into the struggle between striving for perfection and embracing vulnerability. Hear how I wrestled with imposter syndrome during a high-stakes interview and the lessons I’ve learned. Sometimes, growth means releasing the pressure to be someone you’re not.

"I realized that in trying to be smart and impressive, I was losing the authenticity that makes me who I am." - Catryn Becker

"Most people don’t get a coach until after they fail, but by then the damage is done. Success isn’t just about persistence; it’s about learning when to listen and adapt." - JT Foxx

In this episode, Catryn Becker reflects on her interview with world-renowned entrepreneur JT Foxx and how it brought out feelings of imposter syndrome. Catryn shares how nerves and the pressure to impress led her to step outside of her authentic self during the interview. She opens up about the shame and limiting beliefs she carried afterward and how revisiting the interview a year later allowed her to see it as a learning experience.

During the interview, JT Foxx shares his thoughts on the balance between persistence and coachability. He challenges the notion that persistence alone is the key to success, emphasizing that true growth comes from learning, adapting, and being coachable. Foxx also discusses the myth of the self-made entrepreneur, explaining how even the most persistent people need guidance and mentorship to reach the next level. The conversation touches on the importance of listening to advice, avoiding unproductive repetition, and understanding when to change course. Catryn and JT’s dynamic discussion offers valuable insights for anyone navigating their own journey of growth, success, and authenticity.

 

Connect with Catryn Becker

 

Connect with JT Foxx

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About JT Foxx

JT Foxx is a well-known entrepreneur, wealth coach, real estate investor, and speaker. He has built a global reputation as a business coach and is often referred to as one of the top wealth coaches in the world. Foxx is the founder of multiple businesses and organizations, including a real estate investment company and a coaching enterprise that operates in over 50 countries.

Known for his "Mega Success" events, JT Foxx has shared the stage with some of the most high-profile celebrities, business leaders, and politicians, such as Arnold Schwarzenegger, Al Pacino, and Sylvester Stallone. His events and coaching sessions focus on teaching people how to achieve financial independence, scale their businesses, and master branding and marketing.

Foxx is also a published author and has been featured in various media outlets for his success in helping others grow their businesses and build personal wealth. His approach blends persistence, coachability, and networking as core components of his business philosophy, making him a sought-after coach for entrepreneurs worldwide.

]]> Tue, 22 Oct 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever questioned if you’re doing enough? I dive deep into the struggle between striving for perfection and embracing vulnerability. Hear how I wrestled with imposter syndrome during a high-stakes interview and the lessons I’ve learned. Sometimes, growth means releasing the pressure to be someone you’re not.

"I realized that in trying to be smart and impressive, I was losing the authenticity that makes me who I am." - Catryn Becker

"Most people don’t get a coach until after they fail, but by then the damage is done. Success isn’t just about persistence; it’s about learning when to listen and adapt." - JT Foxx

In this episode, Catryn Becker reflects on her interview with world-renowned entrepreneur JT Foxx and how it brought out feelings of imposter syndrome. Catryn shares how nerves and the pressure to impress led her to step outside of her authentic self during the interview. She opens up about the shame and limiting beliefs she carried afterward and how revisiting the interview a year later allowed her to see it as a learning experience.

During the interview, JT Foxx shares his thoughts on the balance between persistence and coachability. He challenges the notion that persistence alone is the key to success, emphasizing that true growth comes from learning, adapting, and being coachable. Foxx also discusses the myth of the self-made entrepreneur, explaining how even the most persistent people need guidance and mentorship to reach the next level. The conversation touches on the importance of listening to advice, avoiding unproductive repetition, and understanding when to change course. Catryn and JT’s dynamic discussion offers valuable insights for anyone navigating their own journey of growth, success, and authenticity.

 

Connect with Catryn Becker

 

Connect with JT Foxx

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About JT Foxx

JT Foxx is a well-known entrepreneur, wealth coach, real estate investor, and speaker. He has built a global reputation as a business coach and is often referred to as one of the top wealth coaches in the world. Foxx is the founder of multiple businesses and organizations, including a real estate investment company and a coaching enterprise that operates in over 50 countries.

Known for his "Mega Success" events, JT Foxx has shared the stage with some of the most high-profile celebrities, business leaders, and politicians, such as Arnold Schwarzenegger, Al Pacino, and Sylvester Stallone. His events and coaching sessions focus on teaching people how to achieve financial independence, scale their businesses, and master branding and marketing.

Foxx is also a published author and has been featured in various media outlets for his success in helping others grow their businesses and build personal wealth. His approach blends persistence, coachability, and networking as core components of his business philosophy, making him a sought-after coach for entrepreneurs worldwide.

]]> 134 - Navigating Imposter Syndrome and Authenticity Catryn Becker 00:22:21 Have you ever questioned if you’re doing enough? I dive deep into the struggle between striving for perfection and embracing vulnerability. Hear how I wrestled with imposter syndrome during a high-stakes interview and the lessons I’ve learned. Sometimes, growth means releasing the pressure to be someone you’re not. Have you ever questioned if you’re doing enough? I dive deep into the struggle between striving for perfection and embracing vulnerability. Hear how I wrestled with imposter syndrome during a high-stakes interview and the lessons I’ve learned. Sometimes, growth means releasing the pressure to be someone you’re not. false full 137 47951c9f-f220-4780-8d35-8e5681a41b71 133 - Partnerships That Build Empires: Scaling Your Business with Adam Coffey Are partnerships the secret to business success? Learn how strategic collaborations can make or break your business. Join Catryn Becker and Adam Coffey as they discuss private equity, entrepreneurial growth, and why today’s founders are more open to support than ever. Discover how partnerships can help you scale faster than you imagined!

"I always say, the unknown is what we fear. But with the right partner, the unknown becomes manageable." - Adam Coffey

Host Catryn Becker sits down with Adam Coffey for the third time to discuss the power of partnerships in business. Adam, a seasoned leader in private equity and consulting, shares his wealth of experience working with 71 different companies, providing a unique perspective on how the right collaborations can accelerate business growth and mitigate risk. They explore the importance of aligning with partners who complement your skill set, the evolving openness of today’s founders to coaching and mentorship, and the crucial role of private equity in scaling companies.

Adam discusses how partnerships with private equity firms can help business owners overcome financial and operational challenges, allowing them to focus on what they do best. He emphasizes that private equity is often misunderstood and shares real-life examples of how these partnerships can create lasting success. The episode also highlights the need for founders to diversify their wealth and reduce risk as they grow their businesses, while staying open to new learning and support.

 

Connect with Catryn Becker

 

Connect with Adam Coffey 

Buy Adam's latest book: The Private Equity Playbook, second edition

Previous books:

Learn more about Adam here:

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Adam Coffey

Visionary empire builder, CEO coach, top 1% speaker, and three-time #1 bestselling author, Adam Coffey builds high-performance cultures that drive transformative exponential growth. Coffey is a founding partner of CEO Advisory Guru, providing consulting services to PE portfolio companies, founders, family offices, and elite executives.

A CEO for more than two decades, he led three national private equity-backed service companies for nine PE sponsors, realizing billions of dollars and averaging 5X MOIC at exit. Coffey has served as an official member of the Forbes Business Council since 2021. Specialties include growth strategy, M&A, development, and exits. A pilot and proud US Army veteran, he and his family call Texas home.

]]> Tue, 15 Oct 2024 11:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are partnerships the secret to business success? Learn how strategic collaborations can make or break your business. Join Catryn Becker and Adam Coffey as they discuss private equity, entrepreneurial growth, and why today’s founders are more open to support than ever. Discover how partnerships can help you scale faster than you imagined!

"I always say, the unknown is what we fear. But with the right partner, the unknown becomes manageable." - Adam Coffey

Host Catryn Becker sits down with Adam Coffey for the third time to discuss the power of partnerships in business. Adam, a seasoned leader in private equity and consulting, shares his wealth of experience working with 71 different companies, providing a unique perspective on how the right collaborations can accelerate business growth and mitigate risk. They explore the importance of aligning with partners who complement your skill set, the evolving openness of today’s founders to coaching and mentorship, and the crucial role of private equity in scaling companies.

Adam discusses how partnerships with private equity firms can help business owners overcome financial and operational challenges, allowing them to focus on what they do best. He emphasizes that private equity is often misunderstood and shares real-life examples of how these partnerships can create lasting success. The episode also highlights the need for founders to diversify their wealth and reduce risk as they grow their businesses, while staying open to new learning and support.

 

Connect with Catryn Becker

 

Connect with Adam Coffey 

Buy Adam's latest book: The Private Equity Playbook, second edition

Previous books:

Learn more about Adam here:

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Adam Coffey

Visionary empire builder, CEO coach, top 1% speaker, and three-time #1 bestselling author, Adam Coffey builds high-performance cultures that drive transformative exponential growth. Coffey is a founding partner of CEO Advisory Guru, providing consulting services to PE portfolio companies, founders, family offices, and elite executives.

A CEO for more than two decades, he led three national private equity-backed service companies for nine PE sponsors, realizing billions of dollars and averaging 5X MOIC at exit. Coffey has served as an official member of the Forbes Business Council since 2021. Specialties include growth strategy, M&A, development, and exits. A pilot and proud US Army veteran, he and his family call Texas home.

]]> 133 - Partnerships That Build Empires: Scaling Your Business with Adam Coffey Catryn Becker 00:33:06 Are partnerships the secret to business success? Learn how strategic collaborations can make or break your business. Join Catryn Becker and Adam Coffey as they discuss private equity, entrepreneurial growth, and why today’s founders are more open to support than ever. Discover how partnerships can help you scale faster than you imagined! Are partnerships the secret to business success? Learn how strategic collaborations can make or break your business. Join Catryn Becker and Adam Coffey as they discuss private equity, entrepreneurial growth, and why today’s founders are more open to support than ever. Discover how partnerships can help you scale faster than you imagined! false full 136 a6000f5b-34fc-4ce5-b1bb-b06505a87d92 132 - The Creative Process with Emmy Winner Kerri Zane Are you curious about the inner workings of Hollywood behind the glitz and glamour? Kerri Zane joins us to discuss the complexities and allure of the entertainment business, offering an insider's perspective on the creative and competitive nature of this industry.

"There ain't no business like show business, but it is absolutely a business." - Kerri Zane

In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker converses with Kerri Zane, an Emmy-winning executive producer and best-selling author, about the realities of working in the entertainment industry. Kerri shares her extensive experience, highlighting both the allure and the challenges of Hollywood. She discusses how the industry has evolved over her 30-year career, becoming more competitive and selective, and how various roles within the industry are crucial yet often overlooked.

Kerri also delves into personal stories, such as her experiences with divorce and how it inspired her to write a book to help others navigate similar challenges. The episode explores themes of self-care, personal growth, and the importance of storytelling across different mediums. Kerri emphasizes the satisfaction derived from helping others bring their visions to reality, a testament to her passion for creativity and mentorship.

 

]]> Fri, 11 Oct 2024 01:17:09 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you curious about the inner workings of Hollywood behind the glitz and glamour? Kerri Zane joins us to discuss the complexities and allure of the entertainment business, offering an insider's perspective on the creative and competitive nature of this industry.

"There ain't no business like show business, but it is absolutely a business." - Kerri Zane

In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker converses with Kerri Zane, an Emmy-winning executive producer and best-selling author, about the realities of working in the entertainment industry. Kerri shares her extensive experience, highlighting both the allure and the challenges of Hollywood. She discusses how the industry has evolved over her 30-year career, becoming more competitive and selective, and how various roles within the industry are crucial yet often overlooked.

Kerri also delves into personal stories, such as her experiences with divorce and how it inspired her to write a book to help others navigate similar challenges. The episode explores themes of self-care, personal growth, and the importance of storytelling across different mediums. Kerri emphasizes the satisfaction derived from helping others bring their visions to reality, a testament to her passion for creativity and mentorship.

 

]]> 132 - The Creative Process with Emmy Winner Kerri Zane Catryn Becker 00:31:29 Are you curious about the inner workings of Hollywood behind the glitz and glamour? Kerri Zane joins us to discuss the complexities and allure of the entertainment business, offering an insider's perspective on the creative and competitive nature of this industry. Are you curious about the inner workings of Hollywood behind the glitz and glamour? Kerri Zane joins us to discuss the complexities and allure of the entertainment business, offering an insider's perspective on the creative and competitive nature of this industry. false full 135 8248a369-e747-4b52-9804-88ccfe9dc917 131 - The Silent Crisis in Senior Health and Mobility: The Advocacy of Linda McDougall Have you ever questioned the care your aging parents are receiving? Linda Mac Dougall breaks down the systemic failures in elder care that most people aren’t aware of. From neglected safety to mobility issues, this conversation offers solutions that everyone should know. Tune in to understand how we can better advocate for our seniors.

"Seniors aren’t supposed to be slumped in wheelchairs—yet that’s what’s happening, and it’s literally killing them." - Linda Mac Dougall

In this episode, host Catryn Becker speaks with senior health advocate Linda Mac Dougall about the hidden issues facing the elderly community. Linda, a specialized massage therapist and advocate for senior care, sheds light on the systemic challenges in elder care, especially the impact of outdated legislation. From seniors being denied necessary mobility aids to widespread neglect in care homes, Linda shares eye-opening stories that illustrate how broken the current system is.

She discusses her mission to bring about legislative reform, drawing from her experiences in both senior and developmental disability care. The episode explores how insurance-driven healthcare decisions leave seniors vulnerable, how mobility device misuse contributes to injuries, and why simple solutions like posture support are often overlooked. Linda also delves into the importance of touch and massage for seniors, emphasizing that small changes in care can dramatically improve quality of life. This episode is a call to action for anyone with aging loved ones to pay attention, get educated, and advocate for better care.

 

Connect with Catryn Becker

 

Connect with Linda Mac Dougall

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About  Linda Mac Dougall

As a licensed massage therapist for over twenty years who has worked with hundreds of seniors, Linda MacDougall sees daily the physical and postural damage inflicted by mobility devices that are incorrectly fitted or used. She is a holistic health practitioner, and a specialized massage therapist for seniors and the disabled.

Linda Mac Dougall has been a direct care worker, a mental health care worker, an administrator of two group homes for United Cerebral Palsy, and a federal advocate for the developmentally disabled population of the state of Hawaii and more.

Linda holds a M.A. in Counseling Psychology. Seeing the unaddressed needs in senior care led Linda to write her book: The SPIRIT Method of Massage for Seniors: Raising the Bar…A Primer for Massage Therapists and Caregivers now available on amazon.com. A boomer herself, Linda Mac Dougall has a unique and empathetic vantage point. Through her book and media interviews, she is raising her voice for real care in our senior years.

 

 

]]> Wed, 2 Oct 2024 18:30:49 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever questioned the care your aging parents are receiving? Linda Mac Dougall breaks down the systemic failures in elder care that most people aren’t aware of. From neglected safety to mobility issues, this conversation offers solutions that everyone should know. Tune in to understand how we can better advocate for our seniors.

"Seniors aren’t supposed to be slumped in wheelchairs—yet that’s what’s happening, and it’s literally killing them." - Linda Mac Dougall

In this episode, host Catryn Becker speaks with senior health advocate Linda Mac Dougall about the hidden issues facing the elderly community. Linda, a specialized massage therapist and advocate for senior care, sheds light on the systemic challenges in elder care, especially the impact of outdated legislation. From seniors being denied necessary mobility aids to widespread neglect in care homes, Linda shares eye-opening stories that illustrate how broken the current system is.

She discusses her mission to bring about legislative reform, drawing from her experiences in both senior and developmental disability care. The episode explores how insurance-driven healthcare decisions leave seniors vulnerable, how mobility device misuse contributes to injuries, and why simple solutions like posture support are often overlooked. Linda also delves into the importance of touch and massage for seniors, emphasizing that small changes in care can dramatically improve quality of life. This episode is a call to action for anyone with aging loved ones to pay attention, get educated, and advocate for better care.

 

Connect with Catryn Becker

 

Connect with Linda Mac Dougall

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About  Linda Mac Dougall

As a licensed massage therapist for over twenty years who has worked with hundreds of seniors, Linda MacDougall sees daily the physical and postural damage inflicted by mobility devices that are incorrectly fitted or used. She is a holistic health practitioner, and a specialized massage therapist for seniors and the disabled.

Linda Mac Dougall has been a direct care worker, a mental health care worker, an administrator of two group homes for United Cerebral Palsy, and a federal advocate for the developmentally disabled population of the state of Hawaii and more.

Linda holds a M.A. in Counseling Psychology. Seeing the unaddressed needs in senior care led Linda to write her book: The SPIRIT Method of Massage for Seniors: Raising the Bar…A Primer for Massage Therapists and Caregivers now available on amazon.com. A boomer herself, Linda Mac Dougall has a unique and empathetic vantage point. Through her book and media interviews, she is raising her voice for real care in our senior years.

 

 

]]> 131 - The Silent Crisis in Senior Health and Mobility: The Advocacy of Linda McDougall Catryn Becker 00:36:58 Have you ever questioned the care your aging parents are receiving? Linda MacDougall breaks down the systemic failures in elder care that most people aren’t aware of. From neglected safety to mobility issues, this conversation offers solutions that everyone should know. Tune in to understand how we can better advocate for our seniors. Have you ever questioned the care your aging parents are receiving? Linda MacDougall breaks down the systemic failures in elder care that most people aren’t aware of. From neglected safety to mobility issues, this conversation offers solutions that everyone should know. Tune in to understand how we can better advocate for our seniors. false full 134 ac0e4887-cf8a-426d-951a-b7f009245afd 130 - Lessons in Getting Back Up: Hollywood Stunts, Martial Arts, and Defying Disabilities How do you keep getting back up when life knocks you down? For Kenneth Hill Sr., a Hollywood stuntman, and his son Kenneth Jr., a martial arts master with a disability, that question defines their lives. This father-son duo shares stories of grit, determination, and the power of resilience. Listen in for powerful life lessons that prove no challenge is too big to overcome.

"Life knocks you down, but you get back up, and that’s what makes you stronger." – Kenneth Hill Sr.

"No matter how many people are against you, you stand your ground for what you believe in." – Kenneth Hill Jr.

In this powerful episode, host Catryn Becker chats with Kenneth Hill Sr., a seasoned Hollywood stuntman, and his son Kenneth Jr., a martial arts master who defied a debilitating medical diagnosis. Kenneth Sr. shares his inspiring journey into stunt work, a career driven by his childhood love for Westerns, and the dangerous, yet thrilling experiences he encountered in films like The Italian Job and Die Hard with a Vengeance. Despite the physical risks, he continued to chase his passion and remained undeterred by naysayers.

Meanwhile, Kenneth Jr.'s story of resilience centers on his battle with Charcot-Marie-Tooth disease, a hereditary neuropathy that doctors warned would leave him in a wheelchair by age 35. Ignoring these grim predictions, Kenneth Jr. pursued his love for martial arts, earning five black belts and proving that with determination, anything is possible. Through martial arts, he learned not only discipline but also the importance of humor, self-acceptance, and celebrating the journey rather than just the destination.

This episode dives deep into the themes of resilience, persistence, and the power of making a choice to rise above challenges. Whether through high-flying stunts or mastering the art of self-defense, the Hills exemplify what it means to defy the odds and never give up.

Connect with Catryn Becker

 

Connect with Kenneth Hill Sr and Kenneth Hill Jr

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Kenneth Hill Sr 

Mr. Kenneth Hill, Sr. began his career as a township police officer in January of 1967. During his 25-year career, he began his second career as an actor and stuntman. He has appeared in the movies DieHard with a Vengeance and The Italian Job as a stunt driver. His credits also include popular television shows such as Law & Order, NY Undercover, and Magnum, P.I.

In May of 1978, he was inducted into the Hollywood Stuntmen’s Hall of Fame. He received another induction from The Masters of the Martial Arts Hall of Fame in June of 2022 followed by a Grandmaster Cynthia Rothrock Hall of Honor Martial Arts Spirit Award. Since June of 1995, he has been working as a stunt performer at Wild West City in Stanhope, NJ. His duties include reenactments of Western movie scenes, shootouts, and horseback riding.

He is patiently waiting to start working on his first Western film.

About Kenneth Hill Jr

Master Kenneth Hill, Jr., has grown from a bullied childhood, suicide attempts, and a diagnosis of Charcot Marie Tooth disease to a multiple-time (16) martial arts Hall of Fame inductee with five black belts across the Hapkido, Tae Kwon Do, and Tang Soo Do disciplines. In 1973, Master Ken got his inspiration from the classic Bruce Lee film Enter the Dragon, meaning he has journeyed across fifty-plus years to master his craft. Master Ken is honored to be the gifted mentor of special needs and disabled children in his quest for mastery. His lifelong dedication to and engagement in the martial arts community cannot be overstated. Master Ken continues to inspire and influence practitioners, special needs community members, and disabled participants worldwide.

]]> Tue, 24 Sep 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ How do you keep getting back up when life knocks you down? For Kenneth Hill Sr., a Hollywood stuntman, and his son Kenneth Jr., a martial arts master with a disability, that question defines their lives. This father-son duo shares stories of grit, determination, and the power of resilience. Listen in for powerful life lessons that prove no challenge is too big to overcome.

"Life knocks you down, but you get back up, and that’s what makes you stronger." – Kenneth Hill Sr.

"No matter how many people are against you, you stand your ground for what you believe in." – Kenneth Hill Jr.

In this powerful episode, host Catryn Becker chats with Kenneth Hill Sr., a seasoned Hollywood stuntman, and his son Kenneth Jr., a martial arts master who defied a debilitating medical diagnosis. Kenneth Sr. shares his inspiring journey into stunt work, a career driven by his childhood love for Westerns, and the dangerous, yet thrilling experiences he encountered in films like The Italian Job and Die Hard with a Vengeance. Despite the physical risks, he continued to chase his passion and remained undeterred by naysayers.

Meanwhile, Kenneth Jr.'s story of resilience centers on his battle with Charcot-Marie-Tooth disease, a hereditary neuropathy that doctors warned would leave him in a wheelchair by age 35. Ignoring these grim predictions, Kenneth Jr. pursued his love for martial arts, earning five black belts and proving that with determination, anything is possible. Through martial arts, he learned not only discipline but also the importance of humor, self-acceptance, and celebrating the journey rather than just the destination.

This episode dives deep into the themes of resilience, persistence, and the power of making a choice to rise above challenges. Whether through high-flying stunts or mastering the art of self-defense, the Hills exemplify what it means to defy the odds and never give up.

Connect with Catryn Becker

 

Connect with Kenneth Hill Sr and Kenneth Hill Jr

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Kenneth Hill Sr 

Mr. Kenneth Hill, Sr. began his career as a township police officer in January of 1967. During his 25-year career, he began his second career as an actor and stuntman. He has appeared in the movies DieHard with a Vengeance and The Italian Job as a stunt driver. His credits also include popular television shows such as Law & Order, NY Undercover, and Magnum, P.I.

In May of 1978, he was inducted into the Hollywood Stuntmen’s Hall of Fame. He received another induction from The Masters of the Martial Arts Hall of Fame in June of 2022 followed by a Grandmaster Cynthia Rothrock Hall of Honor Martial Arts Spirit Award. Since June of 1995, he has been working as a stunt performer at Wild West City in Stanhope, NJ. His duties include reenactments of Western movie scenes, shootouts, and horseback riding.

He is patiently waiting to start working on his first Western film.

About Kenneth Hill Jr

Master Kenneth Hill, Jr., has grown from a bullied childhood, suicide attempts, and a diagnosis of Charcot Marie Tooth disease to a multiple-time (16) martial arts Hall of Fame inductee with five black belts across the Hapkido, Tae Kwon Do, and Tang Soo Do disciplines. In 1973, Master Ken got his inspiration from the classic Bruce Lee film Enter the Dragon, meaning he has journeyed across fifty-plus years to master his craft. Master Ken is honored to be the gifted mentor of special needs and disabled children in his quest for mastery. His lifelong dedication to and engagement in the martial arts community cannot be overstated. Master Ken continues to inspire and influence practitioners, special needs community members, and disabled participants worldwide.

]]> 130 - Lessons in Getting Back Up: Hollywood Stunts, Martial Arts, and Defying Disabilities Catryn Becker 00:32:14 How do you keep getting back up when life knocks you down? For Kenneth Hill Sr., a Hollywood stuntman, and his son Kenneth Jr., a martial arts master with a disability, that question defines their lives. This father-son duo shares stories of grit, determination, and the power of resilience. Listen in for powerful life lessons that prove no challenge is too big to overcome. How do you keep getting back up when life knocks you down? For Kenneth Hill Sr., a Hollywood stuntman, and his son Kenneth Jr., a martial arts master with a disability, that question defines their lives. This father-son duo shares stories of grit, determination, and the power of resilience. Listen in for powerful life lessons that prove no challenge is too big to overcome. false full 133 d21c957d-b87e-4b52-bdb8-b105fb95bed9 129 - The Guy Fieri of Health Insurance: Nick Davis on Life, Career, and Coverage Are you confused by health insurance and open enrollment? You’re not alone! Nick Davis explains how he cracked the code, built a career around it, and helps others navigate the health insurance maze. Learn about his wild career journey, why networking matters, and how the right insurance plan can change your life.

“You don’t know what you don’t know. And in health insurance, that can be the difference between a great plan and a nightmare.” - Nick Davis

 In this episode, host Catryn Becker chats with Nick Davis, CEO of Reclaim Your Premium Health Insurance, about his dynamic career path, the power of networking, and the complexities of health insurance. Nick shares his fascinating journey from a myriad of career experiences—including fashion consulting, engineering, and dancing—to his current role as a health insurance expert. He emphasizes the importance of networking, especially during the pandemic, which allowed him to connect with people globally and build lasting, intentional relationships.

Nick also breaks down the complexities of health insurance, offering insights into how the right plan can drastically affect individuals, particularly entrepreneurs and families. He shares the challenges of navigating open enrollment, the differences between PPO and POS plans, and how his own necessity for quality coverage led him to become an expert in the field. Whether you're a budding entrepreneur worried about health insurance or a networker looking to expand your horizons, Nick’s story is full of lessons about persistence, adaptability, and making the most of unexpected opportunities.

 

Connect with Catryn Becker

 

Connect with Nick Davis

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Nick Davis 

Nick Davis: Not your average Health Coverage Advisor! In addition to being a dedicated father to his triplet girls, Nick has taken his mission of “Live to Give” and goal of sharing a smile with a new person daily all over the world via networking events, podcasts, hosting television shows, and even taking the stage as an award-winning speaker.

His journey in health insurance started out of necessity but quickly became a passion project. As a single father with triplets, Nick found himself in a difficult position when he was laid off due to the pandemic and needed to find PPO health insurance, which wasn’t possible without the support of a large company. This struggle inspired him to become a Health Insurance Advisor and help others in similar situations.

As a Health Insurance Advisor, Nick has had the opportunity to change many lives over the years and help people find the right coverage for their unique situations. His focus on providing personalized and quality service has made RYP Insurance a trusted name in the industry with their tagline: Reclaim Your Premium!

Nick didn’t stop with just health insurance though. He has also taken to the stage as a speaker helping others with their mindset and overcoming the obstacles that are a part of the entrepreneur’s journey! Nick’s mission of servant leadership has led him to many places such as hosting a television program on a local station for entrepreneurs, being featured on multiple globally distributed podcasts, and hosting networking events worldwide.

Whether networking or spending time with his family, Nick’s dedication to helping others shines through in everything he does. So if you or someone you know is looking for your next speaker or the right insurance coverage, Nick and his team at RYP Insurance are ready to help you Reclaim Your Premium!

 

 

]]> Tue, 17 Sep 2024 22:44:22 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you confused by health insurance and open enrollment? You’re not alone! Nick Davis explains how he cracked the code, built a career around it, and helps others navigate the health insurance maze. Learn about his wild career journey, why networking matters, and how the right insurance plan can change your life.

“You don’t know what you don’t know. And in health insurance, that can be the difference between a great plan and a nightmare.” - Nick Davis

 In this episode, host Catryn Becker chats with Nick Davis, CEO of Reclaim Your Premium Health Insurance, about his dynamic career path, the power of networking, and the complexities of health insurance. Nick shares his fascinating journey from a myriad of career experiences—including fashion consulting, engineering, and dancing—to his current role as a health insurance expert. He emphasizes the importance of networking, especially during the pandemic, which allowed him to connect with people globally and build lasting, intentional relationships.

Nick also breaks down the complexities of health insurance, offering insights into how the right plan can drastically affect individuals, particularly entrepreneurs and families. He shares the challenges of navigating open enrollment, the differences between PPO and POS plans, and how his own necessity for quality coverage led him to become an expert in the field. Whether you're a budding entrepreneur worried about health insurance or a networker looking to expand your horizons, Nick’s story is full of lessons about persistence, adaptability, and making the most of unexpected opportunities.

 

Connect with Catryn Becker

 

Connect with Nick Davis

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Nick Davis 

Nick Davis: Not your average Health Coverage Advisor! In addition to being a dedicated father to his triplet girls, Nick has taken his mission of “Live to Give” and goal of sharing a smile with a new person daily all over the world via networking events, podcasts, hosting television shows, and even taking the stage as an award-winning speaker.

His journey in health insurance started out of necessity but quickly became a passion project. As a single father with triplets, Nick found himself in a difficult position when he was laid off due to the pandemic and needed to find PPO health insurance, which wasn’t possible without the support of a large company. This struggle inspired him to become a Health Insurance Advisor and help others in similar situations.

As a Health Insurance Advisor, Nick has had the opportunity to change many lives over the years and help people find the right coverage for their unique situations. His focus on providing personalized and quality service has made RYP Insurance a trusted name in the industry with their tagline: Reclaim Your Premium!

Nick didn’t stop with just health insurance though. He has also taken to the stage as a speaker helping others with their mindset and overcoming the obstacles that are a part of the entrepreneur’s journey! Nick’s mission of servant leadership has led him to many places such as hosting a television program on a local station for entrepreneurs, being featured on multiple globally distributed podcasts, and hosting networking events worldwide.

Whether networking or spending time with his family, Nick’s dedication to helping others shines through in everything he does. So if you or someone you know is looking for your next speaker or the right insurance coverage, Nick and his team at RYP Insurance are ready to help you Reclaim Your Premium!

 

 

]]> 129 - The Guy Fieri of Health Insurance: Nick Davis on Life, Career, and Coverage Catryn Becker 00:39:14 Are you confused by health insurance and open enrollment? You’re not alone! Nick Davis explains how he cracked the code, built a career around it, and helps others navigate the health insurance maze. Learn about his wild career journey, why networking matters, and how the right insurance plan can change your life. Are you confused by health insurance and open enrollment? You’re not alone! Nick Davis explains how he cracked the code, built a career around it, and helps others navigate the health insurance maze. Learn about his wild career journey, why networking matters, and how the right insurance plan can change your life. false full 132 c074efa6-0df2-474e-9f9b-1b7076ed5eb7 128 - Why Your Story is Your Most Valuable Asset in Business Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again.

"Your competitor can’t tell your story—and that’s your biggest advantage." - Michael Davis

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker is joined by storytelling expert Michael Davis, founder of Speaking CPR. They explore the profound impact of storytelling in sales, leadership, and public speaking. Michael explains how storytelling allows individuals to connect authentically with their audience, highlighting that personal stories—especially those born out of mistakes or failures—are powerful tools that competitors cannot replicate. He shares insights into why many people fear public speaking, explaining that the real fear is often tied to potential humiliation rather than the act of speaking itself.

Throughout the conversation, Michael emphasizes the importance of embracing authenticity in communication. Rather than striving for perfection, he encourages individuals to lean into their unique experiences, even those that might not seem noteworthy. By sharing genuine stories that convey lessons learned, professionals can foster deeper connections with clients, teams, and audiences. The episode wraps up with practical advice on how to overcome fear and trust in the power of one’s own narrative to drive business success.

Connect with Catryn Becker

 

Connect with Michael Davis

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Michael Davis

Michael Davis helps businesses sell more, create efficient teams, and increase leadership influence through more effective speaking and communication. His passion for his work was born when he was humiliated in front of his first grade class. That kept him from voluntarily standing in front of groups of any size for the next 25 years. A threatened job loss motivated Michael to deal with his fear. With the help of world class speakers, he discovered the skills and tools to become an effective speaker, trainer, and coach. Michael has helped professionals on five continents to deliver presentations that have been viewed over five million times. He’s the author of seven books on storytelling and speaking, and is the founder of Speaking CPR.

He lives in Blue Ash, Ohio with his family, and the overlords of their house, Sky the Super Chihuahua and her underling, Riley the Mini-Chihuahua.

 

]]> Tue, 10 Sep 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again.

"Your competitor can’t tell your story—and that’s your biggest advantage." - Michael Davis

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker is joined by storytelling expert Michael Davis, founder of Speaking CPR. They explore the profound impact of storytelling in sales, leadership, and public speaking. Michael explains how storytelling allows individuals to connect authentically with their audience, highlighting that personal stories—especially those born out of mistakes or failures—are powerful tools that competitors cannot replicate. He shares insights into why many people fear public speaking, explaining that the real fear is often tied to potential humiliation rather than the act of speaking itself.

Throughout the conversation, Michael emphasizes the importance of embracing authenticity in communication. Rather than striving for perfection, he encourages individuals to lean into their unique experiences, even those that might not seem noteworthy. By sharing genuine stories that convey lessons learned, professionals can foster deeper connections with clients, teams, and audiences. The episode wraps up with practical advice on how to overcome fear and trust in the power of one’s own narrative to drive business success.

Connect with Catryn Becker

 

Connect with Michael Davis

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Michael Davis

Michael Davis helps businesses sell more, create efficient teams, and increase leadership influence through more effective speaking and communication. His passion for his work was born when he was humiliated in front of his first grade class. That kept him from voluntarily standing in front of groups of any size for the next 25 years. A threatened job loss motivated Michael to deal with his fear. With the help of world class speakers, he discovered the skills and tools to become an effective speaker, trainer, and coach. Michael has helped professionals on five continents to deliver presentations that have been viewed over five million times. He’s the author of seven books on storytelling and speaking, and is the founder of Speaking CPR.

He lives in Blue Ash, Ohio with his family, and the overlords of their house, Sky the Super Chihuahua and her underling, Riley the Mini-Chihuahua.

 

]]> 128 - Why Your Story is Your Most Valuable Asset in Business Catryn Becker 00:30:47 Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again. Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again. false full 131 e46479a9-ac6f-4fcd-9a23-acbcd6f3c7e3 127 - Why Your Why Matters: The Birth of a Book with the Author Midwife Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to create something meaningful. This episode is a must-listen for anyone ready to turn their ideas into a tangible legacy.

"You have to trust yourself, trust your gut, and become your own best advisor." - Anita Henderson

In this episode, host Catryn Becker sits down with Anita Henderson, the founder and president of The Right Image Consulting, to discuss the profound journey of writing and publishing a book. Anita, known as the "author's midwife," guides professionals through the intricate process of turning their stories into published works. The discussion centers around the importance of understanding your "why," and how this small yet powerful word influences the creative process.

Anita shares her insights on the challenges many face when writing, particularly the underestimated role of revisions and the necessity of having a clear strategy. She compares the book-writing journey to the experience of pregnancy and childbirth, emphasizing the emotional highs and lows that come with bringing a book to life. Through her work, Anita not only helps authors realize their dreams but also fulfills her personal passion for travel, illustrating how aligning your work with your personal "why" can lead to a fulfilling and balanced life.

 

Connect with Catryn Becker

 

Connect with Anita Henderson

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs including retreats for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Anita Henderson

Anita Henderson is known as The Author’s Midwife. She is the Founder and President of The Write Image Consulting, and chief author coach and book publishing strategist with Write Your Life, where she guides corporate executives and entrepreneurs to write, publish, and leverage their memoir, inspirational story, or instructional book to reach their goals.

Her superpower is helping with the structure, story, and strategy of book publishing. As a coach, she pushes her clients with tough love and honest critique when needed, and she provides the accountability and expertise to become a bestselling and award-winning author.

She is an award-winning and bestselling author and ghostwriter, a sought-after editor, a lifelong book nerd, and an avid traveler. Her memoir, Becoming the Minimalist Entrepreneur: Lessons from My Journey to Work Less, Earn More, and Play More, is her ninth book and chronicles her quarter-century as a business owner and the valuable lessons she learned along the way.

She lives near Atlanta, Georgia and travels the world, sometimes working, sometimes not, but always enjoying the freedoms she has earned through her entrepreneurial experiences.

]]> Tue, 3 Sep 2024 21:57:09 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to create something meaningful. This episode is a must-listen for anyone ready to turn their ideas into a tangible legacy.

"You have to trust yourself, trust your gut, and become your own best advisor." - Anita Henderson

In this episode, host Catryn Becker sits down with Anita Henderson, the founder and president of The Right Image Consulting, to discuss the profound journey of writing and publishing a book. Anita, known as the "author's midwife," guides professionals through the intricate process of turning their stories into published works. The discussion centers around the importance of understanding your "why," and how this small yet powerful word influences the creative process.

Anita shares her insights on the challenges many face when writing, particularly the underestimated role of revisions and the necessity of having a clear strategy. She compares the book-writing journey to the experience of pregnancy and childbirth, emphasizing the emotional highs and lows that come with bringing a book to life. Through her work, Anita not only helps authors realize their dreams but also fulfills her personal passion for travel, illustrating how aligning your work with your personal "why" can lead to a fulfilling and balanced life.

 

Connect with Catryn Becker

 

Connect with Anita Henderson

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs including retreats for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Anita Henderson

Anita Henderson is known as The Author’s Midwife. She is the Founder and President of The Write Image Consulting, and chief author coach and book publishing strategist with Write Your Life, where she guides corporate executives and entrepreneurs to write, publish, and leverage their memoir, inspirational story, or instructional book to reach their goals.

Her superpower is helping with the structure, story, and strategy of book publishing. As a coach, she pushes her clients with tough love and honest critique when needed, and she provides the accountability and expertise to become a bestselling and award-winning author.

She is an award-winning and bestselling author and ghostwriter, a sought-after editor, a lifelong book nerd, and an avid traveler. Her memoir, Becoming the Minimalist Entrepreneur: Lessons from My Journey to Work Less, Earn More, and Play More, is her ninth book and chronicles her quarter-century as a business owner and the valuable lessons she learned along the way.

She lives near Atlanta, Georgia and travels the world, sometimes working, sometimes not, but always enjoying the freedoms she has earned through her entrepreneurial experiences.

]]> 127 - Why Your Why Matters: The Birth of a Book with the Author Midwife Catryn Becker 00:28:40 Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to create something meaningful. This episode is a must-listen for anyone ready to turn their ideas into a tangible legacy. Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to create something meaningful. This episode is a must-listen for anyone ready to turn their ideas into a tangible legacy. false full 130 72124f7f-019a-45df-9fcd-bb17b74a0fb5 126 - Turning Valleys into Peaks: Coach Hess on Overcoming Life’s Challenges How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and turn them into peak experiences.

"A peak experience is when time slows down, and everything feels perfect." - Coach Greg Hess

In this episode, host Catryn Becker sits down with Coach Greg Hess, a seasoned business coach, author, and keynote speaker, to discuss the profound lessons he has learned through life’s peaks and valleys. Coach Hess shares his personal journey, from battling pancreatic cancer to discovering his life’s purpose through the simple act of giving assists—a realization that has shaped his entire approach to business and life. He explains how his near-death experience led him to embrace the present and focus on helping others, turning his valleys into opportunities for growth and fulfillment.

Throughout the conversation, Coach Hess delves into the importance of timing, self-discipline, and understanding one’s “why.” He emphasizes that true fulfillment comes not from comparing ourselves to others, but from becoming the best version of ourselves. The episode also explores the concept of peak experiences—those moments when time seems to stand still and everything feels perfect—and how deliberate practice can help us create more of these transformative moments in our lives. Catryn and Coach Hess reflect on the changing perceptions of age, the pursuit of longevity, and the importance of living life full out, regardless of the number on the calendar.

Connect with Catryn Becker

 

Connect with Coach Greg Hess

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Coach Greg Hess

Greg Hess, fondly known as “Coach Hess,” boasts a distinguished background both in athletics and in business. A graduate of the University of Calgary in 1978, he excelled as the captain of the basketball team and earned All-Conference honors. His passion for playing basketball continued well into his late 30s, during which he competed against renowned players such as John Stockton and Dennis Rodman. From 1978 to 1991, Coach Hess dedicated himself to educating young minds as a high school Social Science teacher while also holding the role as Head Basketball Coach. His tenure at Westlake Village High School in Southern California began in 1987, where four players from his program received Division I scholarships over three 
years. He furthered his coaching career at California Lutheran University (CLU), where, alongside managing Magic Johnson’s basketball camps, he completed his MBA in just 18 months. His impressive 14-year coaching record stands at 265-78.

]]> Tue, 27 Aug 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and turn them into peak experiences.

"A peak experience is when time slows down, and everything feels perfect." - Coach Greg Hess

In this episode, host Catryn Becker sits down with Coach Greg Hess, a seasoned business coach, author, and keynote speaker, to discuss the profound lessons he has learned through life’s peaks and valleys. Coach Hess shares his personal journey, from battling pancreatic cancer to discovering his life’s purpose through the simple act of giving assists—a realization that has shaped his entire approach to business and life. He explains how his near-death experience led him to embrace the present and focus on helping others, turning his valleys into opportunities for growth and fulfillment.

Throughout the conversation, Coach Hess delves into the importance of timing, self-discipline, and understanding one’s “why.” He emphasizes that true fulfillment comes not from comparing ourselves to others, but from becoming the best version of ourselves. The episode also explores the concept of peak experiences—those moments when time seems to stand still and everything feels perfect—and how deliberate practice can help us create more of these transformative moments in our lives. Catryn and Coach Hess reflect on the changing perceptions of age, the pursuit of longevity, and the importance of living life full out, regardless of the number on the calendar.

Connect with Catryn Becker

 

Connect with Coach Greg Hess

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Coach Greg Hess

Greg Hess, fondly known as “Coach Hess,” boasts a distinguished background both in athletics and in business. A graduate of the University of Calgary in 1978, he excelled as the captain of the basketball team and earned All-Conference honors. His passion for playing basketball continued well into his late 30s, during which he competed against renowned players such as John Stockton and Dennis Rodman. From 1978 to 1991, Coach Hess dedicated himself to educating young minds as a high school Social Science teacher while also holding the role as Head Basketball Coach. His tenure at Westlake Village High School in Southern California began in 1987, where four players from his program received Division I scholarships over three 
years. He furthered his coaching career at California Lutheran University (CLU), where, alongside managing Magic Johnson’s basketball camps, he completed his MBA in just 18 months. His impressive 14-year coaching record stands at 265-78.

]]> 126 - Turning Valleys into Peaks: Coach Hess on Overcoming Life’s Challenges Catryn Becker 00:33:48 How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and turn them into peak experiences. How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and turn them into peak experiences. false full 129 2ed678f8-815f-429f-868a-4abba2b0a006 125 - Empathy in Sales: Beyond the Numbers Game Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process.

"People buy from people, and people aren't just numbers." - Bryan Hayes

In this episode, host Catryn Becker dives deep into the role of empathy in sales with guest Bryan Hayes, a sales expert with 15 years of experience. Bryan discusses how traditional sales approaches often reduce individuals to mere numbers, whereas his empathetic approach focuses on understanding customers' needs and perspectives to create less friction and more meaningful engagements. He shares personal stories, including his transition from a potential Navy career to sales due to an unexpected diagnosis, and how his background in health and fitness honed his ability to empathize and connect with clients on a deeper level.

Bryan also touches on the challenges and stereotypes associated with sales roles and how empathy can dismantle these perceptions and lead to better customer relationships and successful sales outcomes. The discussion reveals how empathy not only benefits the sales process but also enriches the salesperson's understanding of their clients, leading to more satisfying interactions and outcomes for both parties. This episode not only highlights the importance of empathy in business but also offers insights into overcoming personal and professional challenges with resilience and understanding.

Connect with Catryn Becker

 

Connect with Bryan Hayes

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Bryan Hayes

Bryan Hayes brings over 15 years of dedicated sales experience across various industries, which has shaped him into an entrepreneur and a leader in sales and marketing. His career began in 2008 as an entry-level sales representative at a small remodeling company in Salt Lake City, Utah, where he quickly transitioned to Operations Manager. This role helped him weather the storm of the 2008 financial crisis while honing his customer service skills.

Bryan's breakthrough came when he moved to Texas, discovering empathy as his sales superpower and becoming a daily practitioner of empathy in sales. His experience in health and fitness allowed him to transform not only bodies but also minds, helping him cultivate lasting client relationships by understanding their unique needs, desires, and goals. His journey then took a significant turn as he leaped into commercial real estate, becoming a CRE retail broker at a top firm. There, he redefined his approach to sales, navigated complex negotiations, and built valuable connections, eventually leading strategic brokerage and sales initiatives in the urban market of Dallas, TX. He has managed countless high-ticket commercial transactions and negotiated over fifty commercial real estate lease transactions.

In 2023, Bryan founded ElevateX Sales, Inc., aiming to transform marketing and sales in the commercial real estate sector. ElevateX Sales empowers real estate investment teams, ownership groups, and property managers with AI-driven insights and cutting-edge marketing strategies to excel in today's competitive market. The company offers comprehensive packages designed to boost property visibility, enhance prospective tenant/buyer engagement, and drive significant sales growth. If you are looking to navigate the ever-evolving world of commercial real estate, contact Bryan today to schedule a discovery call and learn how ElevateX Sales can elevate your property's market presence.

]]> Tue, 20 Aug 2024 07:20:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process.

"People buy from people, and people aren't just numbers." - Bryan Hayes

In this episode, host Catryn Becker dives deep into the role of empathy in sales with guest Bryan Hayes, a sales expert with 15 years of experience. Bryan discusses how traditional sales approaches often reduce individuals to mere numbers, whereas his empathetic approach focuses on understanding customers' needs and perspectives to create less friction and more meaningful engagements. He shares personal stories, including his transition from a potential Navy career to sales due to an unexpected diagnosis, and how his background in health and fitness honed his ability to empathize and connect with clients on a deeper level.

Bryan also touches on the challenges and stereotypes associated with sales roles and how empathy can dismantle these perceptions and lead to better customer relationships and successful sales outcomes. The discussion reveals how empathy not only benefits the sales process but also enriches the salesperson's understanding of their clients, leading to more satisfying interactions and outcomes for both parties. This episode not only highlights the importance of empathy in business but also offers insights into overcoming personal and professional challenges with resilience and understanding.

Connect with Catryn Becker

 

Connect with Bryan Hayes

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Bryan Hayes

Bryan Hayes brings over 15 years of dedicated sales experience across various industries, which has shaped him into an entrepreneur and a leader in sales and marketing. His career began in 2008 as an entry-level sales representative at a small remodeling company in Salt Lake City, Utah, where he quickly transitioned to Operations Manager. This role helped him weather the storm of the 2008 financial crisis while honing his customer service skills.

Bryan's breakthrough came when he moved to Texas, discovering empathy as his sales superpower and becoming a daily practitioner of empathy in sales. His experience in health and fitness allowed him to transform not only bodies but also minds, helping him cultivate lasting client relationships by understanding their unique needs, desires, and goals. His journey then took a significant turn as he leaped into commercial real estate, becoming a CRE retail broker at a top firm. There, he redefined his approach to sales, navigated complex negotiations, and built valuable connections, eventually leading strategic brokerage and sales initiatives in the urban market of Dallas, TX. He has managed countless high-ticket commercial transactions and negotiated over fifty commercial real estate lease transactions.

In 2023, Bryan founded ElevateX Sales, Inc., aiming to transform marketing and sales in the commercial real estate sector. ElevateX Sales empowers real estate investment teams, ownership groups, and property managers with AI-driven insights and cutting-edge marketing strategies to excel in today's competitive market. The company offers comprehensive packages designed to boost property visibility, enhance prospective tenant/buyer engagement, and drive significant sales growth. If you are looking to navigate the ever-evolving world of commercial real estate, contact Bryan today to schedule a discovery call and learn how ElevateX Sales can elevate your property's market presence.

]]> 125 - Empathy in Sales: Beyond the Numbers Game Catryn Becker 00:29:39 Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process. Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process. false full 126 a017d36a-62e1-4e5a-9e59-3c0876dc7009 124 - Secrets of the Celebrity Lifestyle Revealed Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones. Discover how to create your own motivation for success!

"I knew I couldn’t be a rock star, but I could surround myself with people who could be rock stars and help them be the best version of themselves." - Tarra Stubbins

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Tarra Stubbins, who shares her fascinating journey from aspiring rock star to becoming a trusted advisor to celebrities. Tarra reveals the behind-the-scenes world of rock stars and celebrities, offering listeners unique insights into the habits and mindset that drive their success. She discusses her early dreams of fame and how, despite having no musical talent, she found her place helping others achieve their dreams.

Tarra emphasizes the importance of personal goals, clarity, and consistent action. She shares anecdotes from her time with the Rolling Stones, highlighting the peculiar habits of Mick Jagger and the significance of creating a sense of normalcy amidst the chaos of a rock and roll lifestyle. Throughout the conversation, Tarra provides valuable advice on forming habits, maintaining motivation, and understanding one's true desires. Listeners will be inspired by her journey and the practical wisdom she offers for achieving success in their own lives.

 

Connect with Catryn Becker

 

Connect with Tarra Stubbins

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Tarra Stubbins

With an impressive resume spanning over two decades, Tarra Stubbins is not your average CEO / Founder. As a certified Lifestyle Manager, Accountability and Time Management Coach, and Celebrity Concierge, she has mastered the art of helping others achieve their goals and soar to RockStar status. 

Tarra spent a thrilling decade on the road, supporting legendary musicians like The Rolling Stones, Lady Gaga, The Red Hot Chili Peppers, and even KISS. Her firsthand knowledge comes from managing the chaotic schedules and lives of these rockstars and many 7-figure CEOS and executives. Through many years of being a sponge in the celebrity world, Tarra has honed her expertise and shaped her into a powerhouse of practical time management strategies. 
This success dynamo has graced the world's largest conference stages and made waves across the media landscape. Her no-nonsense style and purpose driven approach to time management will revolutionise the way you tackle each day. Say goodbye to multitasking madness and hello to a life filled with meaningful moments. 

]]> Tue, 13 Aug 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones. Discover how to create your own motivation for success!

"I knew I couldn’t be a rock star, but I could surround myself with people who could be rock stars and help them be the best version of themselves." - Tarra Stubbins

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Tarra Stubbins, who shares her fascinating journey from aspiring rock star to becoming a trusted advisor to celebrities. Tarra reveals the behind-the-scenes world of rock stars and celebrities, offering listeners unique insights into the habits and mindset that drive their success. She discusses her early dreams of fame and how, despite having no musical talent, she found her place helping others achieve their dreams.

Tarra emphasizes the importance of personal goals, clarity, and consistent action. She shares anecdotes from her time with the Rolling Stones, highlighting the peculiar habits of Mick Jagger and the significance of creating a sense of normalcy amidst the chaos of a rock and roll lifestyle. Throughout the conversation, Tarra provides valuable advice on forming habits, maintaining motivation, and understanding one's true desires. Listeners will be inspired by her journey and the practical wisdom she offers for achieving success in their own lives.

 

Connect with Catryn Becker

 

Connect with Tarra Stubbins

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Tarra Stubbins

With an impressive resume spanning over two decades, Tarra Stubbins is not your average CEO / Founder. As a certified Lifestyle Manager, Accountability and Time Management Coach, and Celebrity Concierge, she has mastered the art of helping others achieve their goals and soar to RockStar status. 

Tarra spent a thrilling decade on the road, supporting legendary musicians like The Rolling Stones, Lady Gaga, The Red Hot Chili Peppers, and even KISS. Her firsthand knowledge comes from managing the chaotic schedules and lives of these rockstars and many 7-figure CEOS and executives. Through many years of being a sponge in the celebrity world, Tarra has honed her expertise and shaped her into a powerhouse of practical time management strategies. 
This success dynamo has graced the world's largest conference stages and made waves across the media landscape. Her no-nonsense style and purpose driven approach to time management will revolutionise the way you tackle each day. Say goodbye to multitasking madness and hello to a life filled with meaningful moments. 

]]> 124 - Secrets of the Celebrity Lifestyle Revealed Catryn Becker 00:33:20 Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones. Discover how to create your own motivation for success! Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones. Discover how to create your own motivation for success! false full 128 1a070435-af70-4ff2-854c-1d619b97b182 123 - Planes, Politics, and Media Myths: A Conversation with Thomas Brainsky How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the scenes with top politicians. Uncover the surprising realities of media portrayals and political personalities. 

"The media basically portrays these politicians to be things that they are not." - Thomas Brainsky

In this episode, Catryn Becker welcomes Thomas Brainsky, an entrepreneur with a wealth of experience in charter aviation and political campaigns. Thomas shares his journey from struggling in school to becoming a successful business owner who coordinates complex charter flights for high-profile clients. He describes the meticulous "dance" of managing ground operations for large aircraft, ensuring everything runs smoothly from landing to takeoff, often in remote or unfamiliar locations.

Thomas provides an insider's perspective on the human side of politicians, revealing how media portrayals often distort their true personalities. He recounts personal experiences with figures like Mitt Romney, highlighting moments of genuine kindness and humanity that contrast sharply with their media images. Thomas also discusses the challenges and rewards of his unique career, emphasizing the importance of resilience and the ability to learn from failure. Through candid anecdotes and thoughtful insights, he offers a compelling look at the intersection of aviation, politics, and media.

Connect with Catryn Becker

 

Connect with Thomas Brainsky

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About 

 

]]> Tue, 6 Aug 2024 07:20:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the scenes with top politicians. Uncover the surprising realities of media portrayals and political personalities. 

"The media basically portrays these politicians to be things that they are not." - Thomas Brainsky

In this episode, Catryn Becker welcomes Thomas Brainsky, an entrepreneur with a wealth of experience in charter aviation and political campaigns. Thomas shares his journey from struggling in school to becoming a successful business owner who coordinates complex charter flights for high-profile clients. He describes the meticulous "dance" of managing ground operations for large aircraft, ensuring everything runs smoothly from landing to takeoff, often in remote or unfamiliar locations.

Thomas provides an insider's perspective on the human side of politicians, revealing how media portrayals often distort their true personalities. He recounts personal experiences with figures like Mitt Romney, highlighting moments of genuine kindness and humanity that contrast sharply with their media images. Thomas also discusses the challenges and rewards of his unique career, emphasizing the importance of resilience and the ability to learn from failure. Through candid anecdotes and thoughtful insights, he offers a compelling look at the intersection of aviation, politics, and media.

Connect with Catryn Becker

 

Connect with Thomas Brainsky

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About 

 

]]> 123 - Planes, Politics, and Media Myths: A Conversation with Thomas Brainsky Catryn Becker 00:37:27 How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the scenes with top politicians. Uncover the surprising realities of media portrayals and political personalities. How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the scenes with top politicians. Uncover the surprising realities of media portrayals and political personalities. false full 127 27056fad-bee7-4f80-a42f-8e425f3fe5bc 122 - Hurricane Beryl and Business Pivots: A Behind-the-Scenes Update from Catryn How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them.

"In business, in life, in everything, there are situations that arise that are completely outside of our control." - Catryn Becker

In this unique solo episode, host Catryn Becker steps away from the usual guest interviews to provide a personal update following a challenging month. July brought unexpected hurdles, including Hurricane Beryl, which caused widespread power outages in Houston, affecting Catryn's ability to maintain her normal podcasting schedule. Despite these disruptions, Catryn shares how prior planning and episode pre-scheduling allowed her to manage the crisis effectively without missing a beat in her podcast delivery.

Catryn also discusses the need to adjust the frequency of her podcast episodes from twice a week to once a week, starting August 1st. This change is driven by the increasing demands of her business, Optimize We, where she designs wellness programs for successful women and their teams. The episode is a reflective look at the importance of adaptability in both personal and professional life, highlighting how preparedness can mitigate the impact of unforeseen events.

Connect with Catryn Becker

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

]]> Thu, 1 Aug 2024 07:20:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them.

"In business, in life, in everything, there are situations that arise that are completely outside of our control." - Catryn Becker

In this unique solo episode, host Catryn Becker steps away from the usual guest interviews to provide a personal update following a challenging month. July brought unexpected hurdles, including Hurricane Beryl, which caused widespread power outages in Houston, affecting Catryn's ability to maintain her normal podcasting schedule. Despite these disruptions, Catryn shares how prior planning and episode pre-scheduling allowed her to manage the crisis effectively without missing a beat in her podcast delivery.

Catryn also discusses the need to adjust the frequency of her podcast episodes from twice a week to once a week, starting August 1st. This change is driven by the increasing demands of her business, Optimize We, where she designs wellness programs for successful women and their teams. The episode is a reflective look at the importance of adaptability in both personal and professional life, highlighting how preparedness can mitigate the impact of unforeseen events.

Connect with Catryn Becker

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

]]> 122 - Hurricane Beryl and Business Pivots: A Behind-the-Scenes Update from Catryn Catryn Becker 00:06:32 How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them. How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them. false full 125 7e0b1309-249e-48f1-91dc-163aadc5dcf5 121 - Feeding the Future: Sustainable Aquaculture and Its Challenges What does sustainability mean in the world of aquaculture?  What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our food comes from. Explore the intricate balance of leadership, partnership, and stewardship in creating a lasting impact on our food systems.

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Lourdes Gant, a sustainable agriculture businesswoman from Vancouver Island, Canada. Lourdes shares her journey from the Philippines to becoming a leading learner in the field of sustainable aquaculture. The conversation delves into the importance of knowing where our food comes from and the broader implications of nourishment beyond just the physical aspect.

Lourdes discusses the fascinating world of sustainable aquaculture, focusing on her family's business, Manatee Holdings, and their work with geoducks, a king clam that is both a delicacy and a significant part of their sustainable farming efforts. The episode explores the pillars of sustainability—leadership, partnership, and stewardship—and how these principles guide their operations. Lourdes also touches on the challenges and opportunities of being a woman in a traditionally male-dominated industry and the importance of accepting and respecting each other's contributions to the ecosystem. This insightful episode encourages listeners to think deeply about the sources of their food and the impact of sustainable practices on our planet.

Connect with Catryn Becker

 

Connect with Lourdes Gant

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Lourdes Gant

Lourdes Gant is the co-owner of Manatee Holdings Ltd and is ranked by Chatelaine Magazine to be one of Canada’s Top 100 Female Entrepreneurs. She is also one of the Most Influential Sustainable Aquaculture Businesswoman 2023 (Western Canada) organized by Acquisition International that was launched in 2010, it has a circulation of 108,000 people from across 170+ countries. The magazine regularly attracts editorial submissions from some of the biggest players in the global corporate landscape, including KPMG, EY, PwC and Deloitte.) She is a wife, a mother of a teenager, and a Siamese cat and lives in Vancouver Island Canada.

]]> Tue, 30 Jul 2024 07:20:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ What does sustainability mean in the world of aquaculture?  What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our food comes from. Explore the intricate balance of leadership, partnership, and stewardship in creating a lasting impact on our food systems.

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Lourdes Gant, a sustainable agriculture businesswoman from Vancouver Island, Canada. Lourdes shares her journey from the Philippines to becoming a leading learner in the field of sustainable aquaculture. The conversation delves into the importance of knowing where our food comes from and the broader implications of nourishment beyond just the physical aspect.

Lourdes discusses the fascinating world of sustainable aquaculture, focusing on her family's business, Manatee Holdings, and their work with geoducks, a king clam that is both a delicacy and a significant part of their sustainable farming efforts. The episode explores the pillars of sustainability—leadership, partnership, and stewardship—and how these principles guide their operations. Lourdes also touches on the challenges and opportunities of being a woman in a traditionally male-dominated industry and the importance of accepting and respecting each other's contributions to the ecosystem. This insightful episode encourages listeners to think deeply about the sources of their food and the impact of sustainable practices on our planet.

Connect with Catryn Becker

 

Connect with Lourdes Gant

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Lourdes Gant

Lourdes Gant is the co-owner of Manatee Holdings Ltd and is ranked by Chatelaine Magazine to be one of Canada’s Top 100 Female Entrepreneurs. She is also one of the Most Influential Sustainable Aquaculture Businesswoman 2023 (Western Canada) organized by Acquisition International that was launched in 2010, it has a circulation of 108,000 people from across 170+ countries. The magazine regularly attracts editorial submissions from some of the biggest players in the global corporate landscape, including KPMG, EY, PwC and Deloitte.) She is a wife, a mother of a teenager, and a Siamese cat and lives in Vancouver Island Canada.

]]> 121 - Feeding the Future: Sustainable Aquaculture and Its Challenges Catryn Becker 00:33:09 What does sustainability mean in the world of aquaculture? What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our food comes from. Explore the intricate balance of leadership, partnership, and stewardship in creating a lasting impact on our food systems. What does sustainability mean in the world of aquaculture? What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our food comes from. Explore the intricate balance of leadership, partnership, and stewardship in creating a lasting impact on our food systems. false full 124 d6124056-3747-45b5-8cec-30b7855d446e 120 - Elevating Coaching Standards: A Deep Dive with Expert John Reed Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey.

In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with John Reed, a seasoned coach with master certifications from three prestigious organizations and a solid background in psychology and business. The conversation opens with a compelling comparison between the professional standards in medicine and the often lax standards in the coaching industry. John emphasizes the importance of rigorous training and proper qualifications, which starkly contrast with the minimal or nonexistent training of many self-proclaimed coaches.

As the interview unfolds, John delves deeper into what makes an effective coach beyond just the credentials. He discusses the critical aspects of coaching, such as understanding business psychology, ethical practices, and the tangible return on investment that well-trained coaches can offer their clients. This discussion not only highlights the pitfalls of underqualified practitioners but also sheds light on the positive impacts of high-standard coaching on career growth and personal development.

Furthermore, John and Catryn explore practical advice for potential coaching clients, emphasizing the importance of being clear about their coaching goals and the readiness to engage fully in the process. They also touch on the dynamic and evolving nature of the coaching industry, underscoring the necessity for continuous education and self-improvement to truly excel as a coach. This episode is a must-listen for anyone interested in understanding the true value of qualified, professional coaching and how it can transform careers and businesses.

Connect with Catryn Becker

 

Connect with John Reed

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About John Reed

John is a top-ranked coach and trusted advisor known also for 20 years as the #1 proponent of elevating quality standards and professional competence in the industry to benefit and protect clients. He specializes in guiding talented individuals and their organizations in 15 sectors including aerospace, biotechnology, entertainment, financial services, healthcare, legal, manufacturing, pharmaceuticals, retail and technology.

In over 6000 documented coaching hours, John has helped many C-level leaders, founders, partners, board members, leadership teams and other professionals. He boasts a diverse clientele ranging from Fortune 100 firms to dynamic private equity-backed startups. 

Three industry leaders certify him as a master coach: the International Coaching Federation, Marshall Goldsmith Stakeholder Centered Coaching, and the Worldwide Association of Business Coaches. He is an MG100 Coaches (100coaches.com) member. 

With a robust skill set integrating leadership, strategy, psychology and coaching, John’s training includes an MBA from the Tuck School of Business at Dartmouth and a PhD in psychology from the University of Georgia. He is a licensed business psychologist, Navy veteran and former Accenture strategy practice professional. John embarked on his coaching journey in 2004 to empower leaders to achieve unprecedented heights. 

What John’s clients say about his work:

Senior Perspective: “John provides invaluable insight and highly skilled executive coaching for our firm’s leadership.” Keith Fullenweider, Chair, Vinson & Elkins 

Career Acceleration: “John was instrumental in my ability over years to navigate significant career changes, resulting in tremendous accomplishments and the willingness to continue stretching further.” Barbara Borgonovi, Senior Vice President, Corporate Strategy & Development, RTX

Individual and Team Success: “I worked with John as my own executive coach and quickly realized his skills and how he can help an organization. I asked him to work with our entire OR physician leadership team and the results were outstanding.” Dr. Kevin Lally, Chairman & Professor, Department of Pediatric Surgery, UTHealth Houston 

A Founding Fellow at the Institute of Coaching at McLean/Harvard Medical School, John is dedicated to advancing coaching. His latest book (2022) is Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest (www.pinpointingexcellence.com) and he received the Distinguished Psychologist in Leadership Award in 2023. His co-authored 2024 article A Comprehensive Guide to Picking an Executive Coach was published by the Association for Talent Development. A mentor to developing coaches in the Forefront Program with MG100 Coaches, he also supports education for children and fellow veterans. 

John and his wife Perry Ann, a healthcare executive, are based in Miami and Austin. Parents of four children, they share a lifelong commitment to giving back for a positive impact. 

 

 

 

]]> Thu, 25 Jul 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey.

In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with John Reed, a seasoned coach with master certifications from three prestigious organizations and a solid background in psychology and business. The conversation opens with a compelling comparison between the professional standards in medicine and the often lax standards in the coaching industry. John emphasizes the importance of rigorous training and proper qualifications, which starkly contrast with the minimal or nonexistent training of many self-proclaimed coaches.

As the interview unfolds, John delves deeper into what makes an effective coach beyond just the credentials. He discusses the critical aspects of coaching, such as understanding business psychology, ethical practices, and the tangible return on investment that well-trained coaches can offer their clients. This discussion not only highlights the pitfalls of underqualified practitioners but also sheds light on the positive impacts of high-standard coaching on career growth and personal development.

Furthermore, John and Catryn explore practical advice for potential coaching clients, emphasizing the importance of being clear about their coaching goals and the readiness to engage fully in the process. They also touch on the dynamic and evolving nature of the coaching industry, underscoring the necessity for continuous education and self-improvement to truly excel as a coach. This episode is a must-listen for anyone interested in understanding the true value of qualified, professional coaching and how it can transform careers and businesses.

Connect with Catryn Becker

 

Connect with John Reed

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. 

Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About John Reed

John is a top-ranked coach and trusted advisor known also for 20 years as the #1 proponent of elevating quality standards and professional competence in the industry to benefit and protect clients. He specializes in guiding talented individuals and their organizations in 15 sectors including aerospace, biotechnology, entertainment, financial services, healthcare, legal, manufacturing, pharmaceuticals, retail and technology.

In over 6000 documented coaching hours, John has helped many C-level leaders, founders, partners, board members, leadership teams and other professionals. He boasts a diverse clientele ranging from Fortune 100 firms to dynamic private equity-backed startups. 

Three industry leaders certify him as a master coach: the International Coaching Federation, Marshall Goldsmith Stakeholder Centered Coaching, and the Worldwide Association of Business Coaches. He is an MG100 Coaches (100coaches.com) member. 

With a robust skill set integrating leadership, strategy, psychology and coaching, John’s training includes an MBA from the Tuck School of Business at Dartmouth and a PhD in psychology from the University of Georgia. He is a licensed business psychologist, Navy veteran and former Accenture strategy practice professional. John embarked on his coaching journey in 2004 to empower leaders to achieve unprecedented heights. 

What John’s clients say about his work:

Senior Perspective: “John provides invaluable insight and highly skilled executive coaching for our firm’s leadership.” Keith Fullenweider, Chair, Vinson & Elkins 

Career Acceleration: “John was instrumental in my ability over years to navigate significant career changes, resulting in tremendous accomplishments and the willingness to continue stretching further.” Barbara Borgonovi, Senior Vice President, Corporate Strategy & Development, RTX

Individual and Team Success: “I worked with John as my own executive coach and quickly realized his skills and how he can help an organization. I asked him to work with our entire OR physician leadership team and the results were outstanding.” Dr. Kevin Lally, Chairman & Professor, Department of Pediatric Surgery, UTHealth Houston 

A Founding Fellow at the Institute of Coaching at McLean/Harvard Medical School, John is dedicated to advancing coaching. His latest book (2022) is Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest (www.pinpointingexcellence.com) and he received the Distinguished Psychologist in Leadership Award in 2023. His co-authored 2024 article A Comprehensive Guide to Picking an Executive Coach was published by the Association for Talent Development. A mentor to developing coaches in the Forefront Program with MG100 Coaches, he also supports education for children and fellow veterans. 

John and his wife Perry Ann, a healthcare executive, are based in Miami and Austin. Parents of four children, they share a lifelong commitment to giving back for a positive impact. 

 

 

 

]]> 120 - Elevating Coaching Standards: A Deep Dive with Expert John Reed Catryn Becker 00:31:33 Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey. Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey. false full 123 205c694d-c13f-4024-8448-2d3724b8bc68 119 - Defining Success: More Than Just Money Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the deeper dimensions of success that go beyond financial gains. Join us as we explore how true fulfillment and happiness are part of the success equation.

"Money is just numbers on a sheet; it's the emotions connected to it that complicate things." - Sherry MacEachern

In this episode, host Catryn Becker speaks with success coach Sherry MacEachern about the multifaceted nature of success. We begin by discussing traditional measures of success, like wealth and job titles, and quickly expand into less conventional but vitally important areas such as personal joy, satisfaction, and the impact one has on others. Sherry shares insights from her own journey and the lessons she's learned from helping others redefine what success means to them.

Throughout our conversation, we delve into how societal and cultural expectations can skew our understanding of success and discuss the emotional ties we have with money that often go unaddressed. Sherry offers practical advice for anyone looking to redefine their success metrics, align their professional life with personal values, and achieve a more fulfilling and holistic sense of success. Tune in to discover how embracing a broader definition of success can lead to deeper fulfillment and a more balanced life.

Connect with Catryn Becker

 

Connect with Sherry MacEachern

YouTube: https://www.youtube.com/@joyfulrootscoaching4944
LinkedIn: https://www.linkedin.com/in/sherry-maceachern-12352254/

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Sherry MacEachern

Sherry MacEachern is a certified executive coach, health coach, retirement coach, and success principles trainer. Sherry’s passion and expertise is in helping people overcome barriers, maximize their potential, achieve their personal and professional goals, and create a successful life, on their terms, not based on society's expectations. She has a Bachelor's degree in business administration and 25 years' experience in finance, administration and leadership development. 

]]> Tue, 23 Jul 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the deeper dimensions of success that go beyond financial gains. Join us as we explore how true fulfillment and happiness are part of the success equation.

"Money is just numbers on a sheet; it's the emotions connected to it that complicate things." - Sherry MacEachern

In this episode, host Catryn Becker speaks with success coach Sherry MacEachern about the multifaceted nature of success. We begin by discussing traditional measures of success, like wealth and job titles, and quickly expand into less conventional but vitally important areas such as personal joy, satisfaction, and the impact one has on others. Sherry shares insights from her own journey and the lessons she's learned from helping others redefine what success means to them.

Throughout our conversation, we delve into how societal and cultural expectations can skew our understanding of success and discuss the emotional ties we have with money that often go unaddressed. Sherry offers practical advice for anyone looking to redefine their success metrics, align their professional life with personal values, and achieve a more fulfilling and holistic sense of success. Tune in to discover how embracing a broader definition of success can lead to deeper fulfillment and a more balanced life.

Connect with Catryn Becker

 

Connect with Sherry MacEachern

YouTube: https://www.youtube.com/@joyfulrootscoaching4944
LinkedIn: https://www.linkedin.com/in/sherry-maceachern-12352254/

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Sherry MacEachern

Sherry MacEachern is a certified executive coach, health coach, retirement coach, and success principles trainer. Sherry’s passion and expertise is in helping people overcome barriers, maximize their potential, achieve their personal and professional goals, and create a successful life, on their terms, not based on society's expectations. She has a Bachelor's degree in business administration and 25 years' experience in finance, administration and leadership development. 

]]> 119 - Defining Success: More Than Just Money Catryn Becker 00:34:05 Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the deeper dimensions of success that go beyond financial gains. Join us as we explore how true fulfillment and happiness are part of the success equation. Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the deeper dimensions of success that go beyond financial gains. Join us as we explore how true fulfillment and happiness are part of the success equation. false full 122 2b471bc1-5e2b-4b85-9408-3643f5149fcf 118 - Mind Over Matter: The Truth Behind Conscious and Subconscious Do you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relationship between these aspects of our mind unlock a new level of personal freedom and effectiveness? Join host Catryn Becker on "The Good, Bad, and Ugly of Business" as we dive deep into the intricacies of the human brain with Morry Zelcovitch.

"You are supposed to be happy. The evidence of that is that happiness feels good. Unhappy is telling you you're doing and or thinking the wrong thing for you. So listen to the signals and follow your feelings." - Morry Zelcovitch

In this episode, we explore the groundbreaking insights of Morry Zelcovitch, the world’s first and only brainwave entrainment engineer. Morry shares his expert knowledge on how our brains function not as compartmentalized units but as a cohesive system, seamlessly integrating conscious and unconscious processes. Through his unique approach, he challenges the traditional psychological models that divide the mind, suggesting instead that our mental states are more interconnected than previously believed.

Morry explains how misinterpretations of our brain's operations can lead to ineffective self-help strategies and personal development efforts. By reimagining these concepts, listeners can begin to harness the power of their entire brain, leading to more profound self-awareness and a more fulfilling life. This episode not only demystifies common myths about brain usage but also provides practical advice on how listeners can apply these insights to improve their daily lives. Whether you're struggling with personal limitations or seeking ways to optimize your mental health, Morry’s insights offer valuable guidance for realigning your thoughts and actions to achieve greater harmony and success.

Connect with Catryn Becker

 

Connect with Morry Zelcovitch

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Morry Zelcovitch

From a young age, Morry Zelcovitch faced a myriad of challenges, including hearing multiple voices in his head and grappling with severe depression. His innate curiosity led him to explore the field of brainwave entrainment, particularly when he noticed that rhythmic sounds seemed to alter his perception of time and improve his mental state. 

Dissatisfied with the limited efficacy of existing products, Morry sought the expertise of a leading authority in brainwave entrainment. 

This pivotal encounter equipped him with invaluable insights that were previously elusive. Armed with this newfound knowledge, Morry successfully mitigated his own mental struggles. 

Now, as a distinguished brainwave entrainment engineer, he is committed to enhancing the lives of others, offering a safer and more effective alternative to habit-forming medications. 

His journey from adversity to expertise exemplifies his relentless pursuit of innovation and his unwavering dedication to improving mental well-being.

 

 

 

]]> Thu, 18 Jul 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Do you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relationship between these aspects of our mind unlock a new level of personal freedom and effectiveness? Join host Catryn Becker on "The Good, Bad, and Ugly of Business" as we dive deep into the intricacies of the human brain with Morry Zelcovitch.

"You are supposed to be happy. The evidence of that is that happiness feels good. Unhappy is telling you you're doing and or thinking the wrong thing for you. So listen to the signals and follow your feelings." - Morry Zelcovitch

In this episode, we explore the groundbreaking insights of Morry Zelcovitch, the world’s first and only brainwave entrainment engineer. Morry shares his expert knowledge on how our brains function not as compartmentalized units but as a cohesive system, seamlessly integrating conscious and unconscious processes. Through his unique approach, he challenges the traditional psychological models that divide the mind, suggesting instead that our mental states are more interconnected than previously believed.

Morry explains how misinterpretations of our brain's operations can lead to ineffective self-help strategies and personal development efforts. By reimagining these concepts, listeners can begin to harness the power of their entire brain, leading to more profound self-awareness and a more fulfilling life. This episode not only demystifies common myths about brain usage but also provides practical advice on how listeners can apply these insights to improve their daily lives. Whether you're struggling with personal limitations or seeking ways to optimize your mental health, Morry’s insights offer valuable guidance for realigning your thoughts and actions to achieve greater harmony and success.

Connect with Catryn Becker

 

Connect with Morry Zelcovitch

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Morry Zelcovitch

From a young age, Morry Zelcovitch faced a myriad of challenges, including hearing multiple voices in his head and grappling with severe depression. His innate curiosity led him to explore the field of brainwave entrainment, particularly when he noticed that rhythmic sounds seemed to alter his perception of time and improve his mental state. 

Dissatisfied with the limited efficacy of existing products, Morry sought the expertise of a leading authority in brainwave entrainment. 

This pivotal encounter equipped him with invaluable insights that were previously elusive. Armed with this newfound knowledge, Morry successfully mitigated his own mental struggles. 

Now, as a distinguished brainwave entrainment engineer, he is committed to enhancing the lives of others, offering a safer and more effective alternative to habit-forming medications. 

His journey from adversity to expertise exemplifies his relentless pursuit of innovation and his unwavering dedication to improving mental well-being.

 

 

 

]]> 118 - Mind Over Matter: The Truth Behind Conscious and Subconscious Catryn Becker 00:36:21 Do you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relationship between these aspects of our mind unlock a new level of personal freedom and effectiveness? Join us on "The Good, Bad, and Ugly of Business" as we dive deep into the intricacies of the human brain with Morry Zelcovitch. Do you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relationship between these aspects of our mind unlock a new level of personal freedom and effectiveness? Join us on "The Good, Bad, and Ugly of Business" as we dive deep into the intricacies of the human brain with Morry Zelcovitch. false full 121 6c02a1ab-c588-4ded-94f4-e7f1a7cb32bf 117 - Small Business, Big Targets: Protecting Against Cyber Threats Are you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect your livelihood. Join us on this episode of "The Good, Bad, and Ugly of Business" as we dive into the nuances of cybersecurity with expert Paul Tracey, founder and CEO of Innovative Technologies. Discover how you can safeguard your business against increasingly sophisticated cyber threats.

"Hackers are not some kid in a hoodie in a dark room; they are sophisticated, well-backed corporate entities." - Paul Tracey

In this episode, host Catryn Becker and cybersecurity expert Paul Tracey discuss the evolving landscape of digital threats and why small businesses are particularly vulnerable. Paul shares his insights on the common misconceptions about cybersecurity, explaining why many small business owners might feel a false sense of security. He emphasizes the importance of proactive measures, illustrating with real-life examples how small businesses are often targeted not despite, but because of their size and presumed lack of sophisticated defenses.

Paul also delves into practical steps that businesses can take to enhance their cybersecurity. From understanding the basics of IT security to implementing more advanced protective measures, listeners will learn about the tools and strategies that can shield their businesses from cyber threats. The conversation highlights the necessity of staying informed and prepared in an era where cyber attacks are not a matter of if, but when.

This episode is not just about scaring you with potential risks; it’s about empowering you with knowledge and solutions. Whether you’re a small business owner or someone interested in the intricacies of cybersecurity, there's invaluable advice and expert knowledge waiting for you. Tune in to learn how to turn your cybersecurity concerns into confident protection.

 

Connect with Catryn Becker

Connect with Paul Tracey

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Paul Tracey

Paul P. Tracey II has been recognized for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process. 
Mr. Tracey serves as the chief executive officer at Innovative Technologies, a role he has held since 2012. In this capacity, he oversees the operations of the company, engaging directly with clients and prospects to assess and mitigate their cybersecurity risks. Mr. Tracey’s leadership has been instrumental in guiding the firm through the challenges of the digital age, particularly in safeguarding against online threats. His expertise in compliance has positioned him as a leading figure in the industry, earning him widespread recognition for his contributions. 
 

Before ascending to his current position, Mr. Tracey embarked on a career journey marked by dedication and a commitment to excellence. His professional path was significantly influenced by his personal experiences and academic pursuits. After becoming injured at work and facing a period of unemployment, Mr. Tracey pursued further education at State University of New York (SUNY) Adirondack. This period of adversity catalyzed his interest in cybersecurity, leading him to roles in enterprise IT within health care organizations before establishing his own firm focused on protecting small businesses from cybercrime. 
Mr. Tracey’s commitment to his field extends beyond his professional duties. He is an active member of the cybersecurity committee of the National Small Business Association Leadership Council, where he contributes to shaping policies and strategies to bolster cybersecurity defenses among small businesses. This involvement reflects Mr. Tracey’s dedication to community service and advocacy for stronger cybersecurity measures across various sectors. 


In addition to his professional achievements, Mr. Tracey has made significant contributions to civic organizations and creative projects. He served as the chief technology officer for the Glens Falls Greenjackets football team for five years, demonstrating his commitment to local community initiatives. Furthermore, Mr. Tracey supports St. Jude Children’s Research Hospital through donations, showcasing his philanthropic spirit. His literary contributions include co-authoring Amazon Best Sellers “Cyber Storm” and "Compliance Made Easy" in 2022 and authoring “Delete the Hacker Playbook!,” both of which have established him as a thought leader in cybersecurity literature. He has been featured in various news segments across the United States and online, featured in over 1000 articles written by major news publications and industry leading publications, as well as being featured in multiple Podcasts including MSP Success and B2Beast. Most recently Paul has been working on a movie, 'Cybercrime Investigations ', which had it's L.A premier September 7, 2023 and is now available on Amazon.


Outside of his professional endeavors, Mr. Tracey enjoys playing bass, attending live music events, and motorcycling. These hobbies provide him with a balance between his demanding career and personal life. Looking ahead, Mr. Tracey is dedicated to continuing his efforts to educate businesses on cybersecurity compliance and proactive measures against online threats. His ongoing commitment underscores his role as a trusted advisor and expert in the field. 

]]> Tue, 16 Jul 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect your livelihood. Join us on this episode of "The Good, Bad, and Ugly of Business" as we dive into the nuances of cybersecurity with expert Paul Tracey, founder and CEO of Innovative Technologies. Discover how you can safeguard your business against increasingly sophisticated cyber threats.

"Hackers are not some kid in a hoodie in a dark room; they are sophisticated, well-backed corporate entities." - Paul Tracey

In this episode, host Catryn Becker and cybersecurity expert Paul Tracey discuss the evolving landscape of digital threats and why small businesses are particularly vulnerable. Paul shares his insights on the common misconceptions about cybersecurity, explaining why many small business owners might feel a false sense of security. He emphasizes the importance of proactive measures, illustrating with real-life examples how small businesses are often targeted not despite, but because of their size and presumed lack of sophisticated defenses.

Paul also delves into practical steps that businesses can take to enhance their cybersecurity. From understanding the basics of IT security to implementing more advanced protective measures, listeners will learn about the tools and strategies that can shield their businesses from cyber threats. The conversation highlights the necessity of staying informed and prepared in an era where cyber attacks are not a matter of if, but when.

This episode is not just about scaring you with potential risks; it’s about empowering you with knowledge and solutions. Whether you’re a small business owner or someone interested in the intricacies of cybersecurity, there's invaluable advice and expert knowledge waiting for you. Tune in to learn how to turn your cybersecurity concerns into confident protection.

 

Connect with Catryn Becker

Connect with Paul Tracey

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Paul Tracey

Paul P. Tracey II has been recognized for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process. 
Mr. Tracey serves as the chief executive officer at Innovative Technologies, a role he has held since 2012. In this capacity, he oversees the operations of the company, engaging directly with clients and prospects to assess and mitigate their cybersecurity risks. Mr. Tracey’s leadership has been instrumental in guiding the firm through the challenges of the digital age, particularly in safeguarding against online threats. His expertise in compliance has positioned him as a leading figure in the industry, earning him widespread recognition for his contributions. 
 

Before ascending to his current position, Mr. Tracey embarked on a career journey marked by dedication and a commitment to excellence. His professional path was significantly influenced by his personal experiences and academic pursuits. After becoming injured at work and facing a period of unemployment, Mr. Tracey pursued further education at State University of New York (SUNY) Adirondack. This period of adversity catalyzed his interest in cybersecurity, leading him to roles in enterprise IT within health care organizations before establishing his own firm focused on protecting small businesses from cybercrime. 
Mr. Tracey’s commitment to his field extends beyond his professional duties. He is an active member of the cybersecurity committee of the National Small Business Association Leadership Council, where he contributes to shaping policies and strategies to bolster cybersecurity defenses among small businesses. This involvement reflects Mr. Tracey’s dedication to community service and advocacy for stronger cybersecurity measures across various sectors. 


In addition to his professional achievements, Mr. Tracey has made significant contributions to civic organizations and creative projects. He served as the chief technology officer for the Glens Falls Greenjackets football team for five years, demonstrating his commitment to local community initiatives. Furthermore, Mr. Tracey supports St. Jude Children’s Research Hospital through donations, showcasing his philanthropic spirit. His literary contributions include co-authoring Amazon Best Sellers “Cyber Storm” and "Compliance Made Easy" in 2022 and authoring “Delete the Hacker Playbook!,” both of which have established him as a thought leader in cybersecurity literature. He has been featured in various news segments across the United States and online, featured in over 1000 articles written by major news publications and industry leading publications, as well as being featured in multiple Podcasts including MSP Success and B2Beast. Most recently Paul has been working on a movie, 'Cybercrime Investigations ', which had it's L.A premier September 7, 2023 and is now available on Amazon.


Outside of his professional endeavors, Mr. Tracey enjoys playing bass, attending live music events, and motorcycling. These hobbies provide him with a balance between his demanding career and personal life. Looking ahead, Mr. Tracey is dedicated to continuing his efforts to educate businesses on cybersecurity compliance and proactive measures against online threats. His ongoing commitment underscores his role as a trusted advisor and expert in the field. 

]]> 117 - Small Business, Big Targets: Protecting Against Cyber Threats Catryn Becker 00:35:48 Are you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect your livelihood. Join us on this episode of "The Good, Bad, and Ugly of Business" as we dive into the nuances of cybersecurity with expert Paul Tracey, founder and CEO of Innovative Technologies. Discover how you can safeguard your business against increasingly sophisticated cyber threats. Are you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect your livelihood. Join us on this episode of "The Good, Bad, and Ugly of Business" as we dive into the nuances of cybersecurity with expert Paul Tracey, founder and CEO of Innovative Technologies. Discover how you can safeguard your business against increasingly sophisticated cyber threats. false full 120 9b069fab-6b67-4b63-aa5c-4e735e79ae5d 116 - Building a Career in AEC: Strategies for Women in a Male-Dominated Field How do women break into and succeed in male-dominated industries? Listen to Bryce Batts' inspiring story and practical advice for women in AEC. Learn about creating inclusive workplaces, overcoming gender bias, and the power of empathy and strategic thinking in building a successful career. This episode offers valuable tips on career transitions, networking, and finding the right fit in your professional journey.

"Do women belong in engineering? Absolutely, 100% yes. Women bring a unique perspective and skill set that is invaluable to the AEC industry." - Bryce Batts

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Bryce Batts, co-founder of Career Collective, to discuss the challenges and strategies for women building careers in the male-dominated AEC (Architecture, Engineering, and Construction) industry. Bryce shares her journey from being the only woman at her previous firm to creating a more inclusive and balanced workforce at Career Collective. She emphasizes the importance of empathy, listening, and developing strong client relationships as key factors in her success. Bryce also sheds light on the unique challenges women face in the AEC field, such as the lack of maternity leave and proper facilities for new mothers, and advocates for creating supportive environments to retain and attract more women in the industry.

Throughout the conversation, Bryce offers practical advice for women navigating their careers, including the importance of flexibility, communication, and finding the right cultural fit within a company. She also highlights the significance of having difficult conversations and building partnerships based on mutual respect and shared goals. As a recruiter, Bryce provides insights into the recruitment process, stressing the need for companies to present themselves attractively to potential candidates and the value of long-term placements. This episode is packed with valuable tips and inspiring stories for women looking to break into and thrive in male-dominated industries, making it a must-listen for anyone seeking to advance their career in AEC or similar fields.

Connect with Catryn Becker, serving successful women drowning in regret

 

Connect with Bryce Batts

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Bryce Batts

Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals. She's the co-CEO of Career Collective, an AEC recruiting and coaching firm. Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and Edwin's prowess in talent acquisition create a powerhouse duo, dedicated to enriching both the careers of individuals and the teams of employers they serve.

 

]]> Thu, 11 Jul 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ How do women break into and succeed in male-dominated industries? Listen to Bryce Batts' inspiring story and practical advice for women in AEC. Learn about creating inclusive workplaces, overcoming gender bias, and the power of empathy and strategic thinking in building a successful career. This episode offers valuable tips on career transitions, networking, and finding the right fit in your professional journey.

"Do women belong in engineering? Absolutely, 100% yes. Women bring a unique perspective and skill set that is invaluable to the AEC industry." - Bryce Batts

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Bryce Batts, co-founder of Career Collective, to discuss the challenges and strategies for women building careers in the male-dominated AEC (Architecture, Engineering, and Construction) industry. Bryce shares her journey from being the only woman at her previous firm to creating a more inclusive and balanced workforce at Career Collective. She emphasizes the importance of empathy, listening, and developing strong client relationships as key factors in her success. Bryce also sheds light on the unique challenges women face in the AEC field, such as the lack of maternity leave and proper facilities for new mothers, and advocates for creating supportive environments to retain and attract more women in the industry.

Throughout the conversation, Bryce offers practical advice for women navigating their careers, including the importance of flexibility, communication, and finding the right cultural fit within a company. She also highlights the significance of having difficult conversations and building partnerships based on mutual respect and shared goals. As a recruiter, Bryce provides insights into the recruitment process, stressing the need for companies to present themselves attractively to potential candidates and the value of long-term placements. This episode is packed with valuable tips and inspiring stories for women looking to break into and thrive in male-dominated industries, making it a must-listen for anyone seeking to advance their career in AEC or similar fields.

Connect with Catryn Becker, serving successful women drowning in regret

 

Connect with Bryce Batts

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Bryce Batts

Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals. She's the co-CEO of Career Collective, an AEC recruiting and coaching firm. Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and Edwin's prowess in talent acquisition create a powerhouse duo, dedicated to enriching both the careers of individuals and the teams of employers they serve.

 

]]> 116 - Building a Career in AEC: Strategies for Women in a Male-Dominated Field Catryn Becker 00:29:35 How do women break into and succeed in male-dominated industries? Listen to Bryce Batts' inspiring story and practical advice for women in AEC. Learn about creating inclusive workplaces, overcoming gender bias, and the power of empathy and strategic thinking in building a successful career. This episode offers valuable tips on career transitions, networking, and finding the right fit in your professional journey. How do women break into and succeed in male-dominated industries? Listen to Bryce Batts' inspiring story and practical advice for women in AEC. Learn about creating inclusive workplaces, overcoming gender bias, and the power of empathy and strategic thinking in building a successful career. This episode offers valuable tips on career transitions, networking, and finding the right fit in your professional journey. false full 117 27c0670e-97e6-4f3d-a822-fbda5f233d64 115 - Scaling Culture: Keeping Startup Spirit Alive in a Growing Company Are you struggling to maintain your company's culture as it grows? In this episode, we dive deep into the journey of TentCraft's Matt Bulloch, who has successfully kept the startup spirit alive in his expanding business. Discover practical strategies for fostering collaboration, innovation, and a positive work environment, even as your team grows. Tune in to learn how to balance growth and culture from a leader who’s mastered the art.

"{As CEO} my job is to support them and give them the tools they need and to be a resource and answer questions." -  Matt Bulloch

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Matt Bulloch, the founder and president of TentCraft, a company known for its high-quality printed tents and outdoor advertising materials. Matt shares his journey from investment banking to entrepreneurship, detailing the pivotal moments that shaped his career. He emphasizes the importance of learning from mistakes and fostering a corporate culture that encourages innovation and continuous improvement. With a straightforward philosophy of "make it better," Matt has successfully instilled a culture of empowerment and accountability at TentCraft, ensuring that every employee is invested in the company's growth and success.

Matt discusses the challenges and strategies involved in maintaining a startup culture as the company scales. He highlights the significance of simple yet powerful values and the role of continuous improvement in driving TentCraft's success. By implementing practices such as required improvement videos, Matt has created an environment where employees are not only empowered to identify and fix issues but are also celebrated for their contributions. This episode provides valuable insights into balancing growth with a positive work environment, making it a must-listen for anyone looking to cultivate a thriving corporate culture.

Connect with Catryn Becker, serving successful women drowning in regret

 

Connect with Matt Bullock of TentCraft

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Matt Bulloch

Originally from Baltimore, Maryland and one of five children, Matt’s family now lives in Orange County, California. Matt took the scenic route through college, finally graduating in 2005 from the University of Virginia. When he wasn’t in class, Matt spent time as a ski bum in Snowbird, Utah, wildland firefighter on the Clearwater National Forest in Idaho and soldier in the Virginia Army National Guard, where he was called to Active Duty service in 2002 and spent a year in Guantanamo Bay, Cuba guarding detainees. After graduation, Matt headed north to New York City and Wall Street, where he served as an analyst in Credit Suisse’s Private Fund Group. Matt started TentCraft after a chance meeting and has since grown it to over 90 employees, with a 1.5-year hiatus to earn a MBA from Stanford University’s Graduate School of Business. Matt is married to his lovely wife Kelly and they have three children - Reagan (11), Charlie (9) and Teddy (6).

 

 

 

]]> Tue, 9 Jul 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you struggling to maintain your company's culture as it grows? In this episode, we dive deep into the journey of TentCraft's Matt Bulloch, who has successfully kept the startup spirit alive in his expanding business. Discover practical strategies for fostering collaboration, innovation, and a positive work environment, even as your team grows. Tune in to learn how to balance growth and culture from a leader who’s mastered the art.

"{As CEO} my job is to support them and give them the tools they need and to be a resource and answer questions." -  Matt Bulloch

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Matt Bulloch, the founder and president of TentCraft, a company known for its high-quality printed tents and outdoor advertising materials. Matt shares his journey from investment banking to entrepreneurship, detailing the pivotal moments that shaped his career. He emphasizes the importance of learning from mistakes and fostering a corporate culture that encourages innovation and continuous improvement. With a straightforward philosophy of "make it better," Matt has successfully instilled a culture of empowerment and accountability at TentCraft, ensuring that every employee is invested in the company's growth and success.

Matt discusses the challenges and strategies involved in maintaining a startup culture as the company scales. He highlights the significance of simple yet powerful values and the role of continuous improvement in driving TentCraft's success. By implementing practices such as required improvement videos, Matt has created an environment where employees are not only empowered to identify and fix issues but are also celebrated for their contributions. This episode provides valuable insights into balancing growth with a positive work environment, making it a must-listen for anyone looking to cultivate a thriving corporate culture.

Connect with Catryn Becker, serving successful women drowning in regret

 

Connect with Matt Bullock of TentCraft

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Matt Bulloch

Originally from Baltimore, Maryland and one of five children, Matt’s family now lives in Orange County, California. Matt took the scenic route through college, finally graduating in 2005 from the University of Virginia. When he wasn’t in class, Matt spent time as a ski bum in Snowbird, Utah, wildland firefighter on the Clearwater National Forest in Idaho and soldier in the Virginia Army National Guard, where he was called to Active Duty service in 2002 and spent a year in Guantanamo Bay, Cuba guarding detainees. After graduation, Matt headed north to New York City and Wall Street, where he served as an analyst in Credit Suisse’s Private Fund Group. Matt started TentCraft after a chance meeting and has since grown it to over 90 employees, with a 1.5-year hiatus to earn a MBA from Stanford University’s Graduate School of Business. Matt is married to his lovely wife Kelly and they have three children - Reagan (11), Charlie (9) and Teddy (6).

 

 

 

]]> 115 - Scaling Culture: Keeping Startup Spirit Alive in a Growing Company Catryn Becker 00:29:42 Are you struggling to maintain your company's culture as it grows? In this episode, we dive deep into the journey of TentCraft's Matt Bulloch, who has successfully kept the startup spirit alive in his expanding business. Discover practical strategies for fostering collaboration, innovation, and a positive work environment, even as your team grows. Tune in to learn how to balance growth and culture from a leader who’s mastered the art. Are you struggling to maintain your company's culture as it grows? In this episode, we dive deep into the journey of TentCraft's Matt Bulloch, who has successfully kept the startup spirit alive in his expanding business. Discover practical strategies for fostering collaboration, innovation, and a positive work environment, even as your team grows. Tune in to learn how to balance growth and culture from a leader who’s mastered the art. false full 119 46371ba9-bd16-4e23-b595-81d67a9877f1 114 - Creating a Safe Haven at Home: The OssoSafe Certification Do you take for granted that you are safe at home? In this episode, we dive into the transformative power of the OssoSafe Certification. Join us as Sabrina Osso, a survivor turned advocate, shares her journey and the innovative steps her company is taking to ensure every home is a safe haven. Discover how technology, education, and a community of support can redefine home safety for families everywhere.

"Time is stolen from you when you live in an abusive environment." - Sabrina Osso

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Sabrina Osso, the founder of OssoSafe, a company dedicated to ensuring that everyone feels safe in their own homes. Sabrina shares her personal journey as a survivor of domestic violence and how it inspired her to create OssoSafe. She discusses the alarming statistics of home violence and emphasizes the importance of addressing this pervasive issue through proactive measures rather than waiting for violent episodes to occur.

Sabrina explains the OssoSafe Certification process, which includes a comprehensive package of policies, seminars, apps, and therapists to create a safe living environment. By integrating technology and education, OssoSafe aims to prevent violence before it happens and provide a sense of security for all residents. This episode sheds light on the critical need for safe homes and offers hope through innovative solutions, demonstrating how respect and positivity can transform lives and break the cycle of generational trauma.

Connect with Catryn Becker, serving successful women drowning in regret

 

Connect with Sabrina Osso

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Sabrina Osso

Sabrina Osso is Founder and CEO of OSSO SAFE…Feel safe where you live, learn, work, and play. She is a TEDx Speaker, Author, and Real Estate Agent on creating and maintaining respect in homes, workplaces, and schools. Sabrina’s personal and professional experience with the subject allows her to bring a unique and holistic approach as a solution. She is also a professional dancer/teacher who uses her performance abilities to educate on the subject. The Women’s Federation for World Peace awarded Sabrina the March 2024 ‘HerStory’ Award for her commitment to protecting children from home violence and encouraging positive relationships at home. As a real estate agent, Sabrina is bridging the real estate industry with Osso Safe. 

]]> Fri, 5 Jul 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Do you take for granted that you are safe at home? In this episode, we dive into the transformative power of the OssoSafe Certification. Join us as Sabrina Osso, a survivor turned advocate, shares her journey and the innovative steps her company is taking to ensure every home is a safe haven. Discover how technology, education, and a community of support can redefine home safety for families everywhere.

"Time is stolen from you when you live in an abusive environment." - Sabrina Osso

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Sabrina Osso, the founder of OssoSafe, a company dedicated to ensuring that everyone feels safe in their own homes. Sabrina shares her personal journey as a survivor of domestic violence and how it inspired her to create OssoSafe. She discusses the alarming statistics of home violence and emphasizes the importance of addressing this pervasive issue through proactive measures rather than waiting for violent episodes to occur.

Sabrina explains the OssoSafe Certification process, which includes a comprehensive package of policies, seminars, apps, and therapists to create a safe living environment. By integrating technology and education, OssoSafe aims to prevent violence before it happens and provide a sense of security for all residents. This episode sheds light on the critical need for safe homes and offers hope through innovative solutions, demonstrating how respect and positivity can transform lives and break the cycle of generational trauma.

Connect with Catryn Becker, serving successful women drowning in regret

 

Connect with Sabrina Osso

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Sabrina Osso

Sabrina Osso is Founder and CEO of OSSO SAFE…Feel safe where you live, learn, work, and play. She is a TEDx Speaker, Author, and Real Estate Agent on creating and maintaining respect in homes, workplaces, and schools. Sabrina’s personal and professional experience with the subject allows her to bring a unique and holistic approach as a solution. She is also a professional dancer/teacher who uses her performance abilities to educate on the subject. The Women’s Federation for World Peace awarded Sabrina the March 2024 ‘HerStory’ Award for her commitment to protecting children from home violence and encouraging positive relationships at home. As a real estate agent, Sabrina is bridging the real estate industry with Osso Safe. 

]]> 114 - Creating a Safe Haven at Home: The OssoSafe Certification Catryn Becker 00:28:03 Do you take for granted that you are safe at home? In this episode, we dive into the transformative power of the OssoSafe Certification. Join us as Sabrina Osso, a survivor turned advocate, shares her journey and the innovative steps her company is taking to ensure every home is a safe haven. Discover how technology, education, and a community of support can redefine home safety for families everywhere. Do you take for granted that you are safe at home? In this episode, we dive into the transformative power of the OssoSafe Certification. Join us as Sabrina Osso, a survivor turned advocate, shares her journey and the innovative steps her company is taking to ensure every home is a safe haven. Discover how technology, education, and a community of support can redefine home safety for families everywhere. false full 115 2a2c23c7-e07f-4064-925a-0b8f5ee32370 113 - From Manufactured Housing to Parking Lots: Innovative Investment Strategies Could your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. Tune in to explore this surprising and profitable side of real estate.

"Parking lots are an untapped goldmine, and with the right strategy, they can offer significant returns." - Kevin Bupp

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Kevin Bupp, the founder of Sunrise Capital Investments, to delve into the innovative and often overlooked world of parking lot investments. Kevin shares his journey from traditional real estate to discovering the untapped potential of parking lots and parking garages. He explains how strategic locations, modernization, and effective management have turned these everyday spaces into highly profitable assets. Listeners will learn about the technological advancements that can transform a simple parking lot into a revenue-generating machine, making this niche market a valuable addition to any real estate portfolio.

Kevin also discusses his experience with manufactured housing communities, highlighting the significant opportunities in this sector. He contrasts these investments with more conventional real estate ventures, emphasizing the lower turnover rates and reduced maintenance responsibilities associated with mobile home parks. Throughout the interview, Kevin's passion for providing affordable, high-quality housing and optimizing underutilized assets shines through, offering listeners a fresh perspective on real estate investment strategies. Whether you're an experienced investor or new to the field, this episode is packed with valuable insights and practical advice on diversifying your investment approach.

 

Connect with Catryn Becker, serving successful women drowning in regret

 

Connect with Kevin Bupp

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Kevin Bupp

Kevin Bupp is the Founder & CEO of Sunrise Capital Investors, which invests in mobile home parks, parking lots, apartments, offices, and single family homes all across the US. He has 16 years of experience in educating investors to locate, acquire, and create “higher than average” returns from the widely misunderstood niche of mobile home park investing. He shares his expertise through the Mobile Home Academy and also as the host of The Real Estate Investing for Cash Flow Podcast, which has become one of the hottest real estate podcasts on iTunes. He is the #1 bestselling author of the new book The Cash Flow Investor: How to Create Financial Freedom Investing in Commercial Real Estate.

]]> Tue, 2 Jul 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Could your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. Tune in to explore this surprising and profitable side of real estate.

"Parking lots are an untapped goldmine, and with the right strategy, they can offer significant returns." - Kevin Bupp

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Kevin Bupp, the founder of Sunrise Capital Investments, to delve into the innovative and often overlooked world of parking lot investments. Kevin shares his journey from traditional real estate to discovering the untapped potential of parking lots and parking garages. He explains how strategic locations, modernization, and effective management have turned these everyday spaces into highly profitable assets. Listeners will learn about the technological advancements that can transform a simple parking lot into a revenue-generating machine, making this niche market a valuable addition to any real estate portfolio.

Kevin also discusses his experience with manufactured housing communities, highlighting the significant opportunities in this sector. He contrasts these investments with more conventional real estate ventures, emphasizing the lower turnover rates and reduced maintenance responsibilities associated with mobile home parks. Throughout the interview, Kevin's passion for providing affordable, high-quality housing and optimizing underutilized assets shines through, offering listeners a fresh perspective on real estate investment strategies. Whether you're an experienced investor or new to the field, this episode is packed with valuable insights and practical advice on diversifying your investment approach.

 

Connect with Catryn Becker, serving successful women drowning in regret

 

Connect with Kevin Bupp

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Kevin Bupp

Kevin Bupp is the Founder & CEO of Sunrise Capital Investors, which invests in mobile home parks, parking lots, apartments, offices, and single family homes all across the US. He has 16 years of experience in educating investors to locate, acquire, and create “higher than average” returns from the widely misunderstood niche of mobile home park investing. He shares his expertise through the Mobile Home Academy and also as the host of The Real Estate Investing for Cash Flow Podcast, which has become one of the hottest real estate podcasts on iTunes. He is the #1 bestselling author of the new book The Cash Flow Investor: How to Create Financial Freedom Investing in Commercial Real Estate.

]]> 113 - From Manufactured Housing to Parking Lots: Innovative Investment Strategies Catryn Becker 00:31:13 Could your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. Tune in to explore this surprising and profitable side of real estate. Could your next big investment be a parking lot? Discover the potential in these everyday spaces with Kevin Bupp. He shares his expert insights on turning parking lots into revenue-generating assets. Tune in to explore this surprising and profitable side of real estate. false full 118 4275e826-653d-4c1f-898d-396e0fb8bc81 112 - Why Simple Doesn't Mean Simplistic in Business Communication Are you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t mean compromising on content quality. Discover strategies to convey your message clearly without losing its essence.

"What if you just go out there and be who you are, say what you think, and do it in a way that's clear and compelling and connects with other people?" - Christopher G. Fox

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker engages in a compelling conversation with Christopher G. Fox, founder and managing partner of Ideas Led Growth. They delve into the crucial topic of effective business communication, exploring the fine line between simplicity and depth. Christopher shares his journey of rebranding from Syncresis to Ideas-Led Growth, highlighting the importance of a name that clearly communicates the essence of a business. He explains how maintaining consistency and authenticity in messaging can significantly impact a brand’s perception and success.

Christopher emphasizes that simplifying communication does not mean oversimplifying or losing the essence of the message. He argues that while it’s important to make complex ideas accessible, it’s equally vital to retain the sophistication needed for a knowledgeable audience, especially in fields like financial services. They discuss the role of AI tools like ChatGPT in content creation, noting that while these tools can elevate basic writing to a mediocre level, true meaning and connection come from human interaction. This episode is a treasure trove of insights for anyone looking to enhance their communication strategy while maintaining the integrity and authenticity of their message.

Connect with Catryn Becker, serving successful women drowning in regret

 

Connect with Christopher G. Fox

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Christopher G. Fox

Christopher G. Fox, PhD, Founder, Ideas-Led Growth. Chris amplifies voices. As a communications and marketing strategist, ghostwriter, and mentor, he helps people who have a passion for change to develop and deliver messages that influence and inspire. He works with founders and C-level executives in fintech and financial services organizations of all sizes. He also helps innovators and entrepreneurs increase their presence and impact in the communities they serve. Prior to his corporate world career, Chris taught literature and culture at the undergraduate and graduate level. He holds a PhD in French Literature from The Johns Hopkins University.

]]> Thu, 27 Jun 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t mean compromising on content quality. Discover strategies to convey your message clearly without losing its essence.

"What if you just go out there and be who you are, say what you think, and do it in a way that's clear and compelling and connects with other people?" - Christopher G. Fox

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker engages in a compelling conversation with Christopher G. Fox, founder and managing partner of Ideas Led Growth. They delve into the crucial topic of effective business communication, exploring the fine line between simplicity and depth. Christopher shares his journey of rebranding from Syncresis to Ideas-Led Growth, highlighting the importance of a name that clearly communicates the essence of a business. He explains how maintaining consistency and authenticity in messaging can significantly impact a brand’s perception and success.

Christopher emphasizes that simplifying communication does not mean oversimplifying or losing the essence of the message. He argues that while it’s important to make complex ideas accessible, it’s equally vital to retain the sophistication needed for a knowledgeable audience, especially in fields like financial services. They discuss the role of AI tools like ChatGPT in content creation, noting that while these tools can elevate basic writing to a mediocre level, true meaning and connection come from human interaction. This episode is a treasure trove of insights for anyone looking to enhance their communication strategy while maintaining the integrity and authenticity of their message.

Connect with Catryn Becker, serving successful women drowning in regret

 

Connect with Christopher G. Fox

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Christopher G. Fox

Christopher G. Fox, PhD, Founder, Ideas-Led Growth. Chris amplifies voices. As a communications and marketing strategist, ghostwriter, and mentor, he helps people who have a passion for change to develop and deliver messages that influence and inspire. He works with founders and C-level executives in fintech and financial services organizations of all sizes. He also helps innovators and entrepreneurs increase their presence and impact in the communities they serve. Prior to his corporate world career, Chris taught literature and culture at the undergraduate and graduate level. He holds a PhD in French Literature from The Johns Hopkins University.

]]> 112 - Why Simple Doesn't Mean Simplistic in Business Communication Catryn Becker 00:34:13 Are you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t mean compromising on content quality. Discover strategies to convey your message clearly without losing its essence. Are you struggling to communicate complex ideas simply? Listen to Christopher G. Fox discuss how to strike the right balance between simplicity and depth. Learn why effective communication doesn’t mean compromising on content quality. Discover strategies to convey your message clearly without losing its essence. false full 112 d4937c14-ed79-42de-a01e-1401bb6d0820 111 - The Power of a Pen Name and a Partnership What happens when two creative minds come together to write children's books? In this episode, we explore the enchanting world of Maddy Mara with author Hilary Rogers. Learn how her unique partnership with Meredith Badger turned Dragon Girls into a global sensation. Discover the magic behind their collaborative spirit and storytelling success.

"It's not just about writing; it's about collaboration, communication, and constantly refining our work to make it the best it can be." - Hilary Rogers

In this captivating episode of "The Good, Bad, and Ugly of Business," we delve into the enchanting world of children's literature with author Hilary Rogers, one half of the dynamic duo behind the pen name Maddy Mara. Hilary shares the unique story of her partnership with Meredith Badger and how their collaboration has led to the creation of the beloved Dragon Girls series, which has become a global sensation. Through their combined talents and shared vision, they have crafted stories that resonate deeply with young readers around the world.

Hilary takes us behind the scenes of their writing process, revealing the magic that happens when two creative minds come together. From brainstorming ideas to refining each chapter, Hilary and Meredith's partnership is a testament to the power of collaboration. They discuss the importance of balancing creativity and business, ensuring their stories are both enchanting and marketable. This episode is a must-listen for anyone interested in the art of storytelling, the dynamics of successful partnerships, and the journey of turning a creative passion into a full-time profession.

Tune in to hear how Hilary and Meredith's dedication and teamwork have not only brought Dragon Girls to life but also inspired countless young readers to discover the joy of reading. Whether you're a parent, educator, or aspiring writer, Hilary's insights offer valuable lessons on the impact of collaboration and the magic of children's literature.

Connect with Catryn Becker

 

Connect with Hilary Rogers

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Hilary Rogers

Hilary Rogers is a bestselling Australian author and former publisher. She is best known as half of Maddy Mara, the name she writes under with fellow writer Meredith Badger. 

After many years working as a successful children's publisher, Hilary left a job she loved for the uncertainty of life as a freelance writer.

In 2021 Hilary and Meredith's first series together, Dragon Girls, was published by Scholastic in the US, Australia and now around the world.

The Dragon Girls has become an international hit with more two million books sold, and nearly 20 titles commissioned in the series. Their brand new series is just out, and is called Forever Fairies. 

Hilary prides herself on making books in fresh and unusual ways.

 

]]> Tue, 25 Jun 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ What happens when two creative minds come together to write children's books? In this episode, we explore the enchanting world of Maddy Mara with author Hilary Rogers. Learn how her unique partnership with Meredith Badger turned Dragon Girls into a global sensation. Discover the magic behind their collaborative spirit and storytelling success.

"It's not just about writing; it's about collaboration, communication, and constantly refining our work to make it the best it can be." - Hilary Rogers

In this captivating episode of "The Good, Bad, and Ugly of Business," we delve into the enchanting world of children's literature with author Hilary Rogers, one half of the dynamic duo behind the pen name Maddy Mara. Hilary shares the unique story of her partnership with Meredith Badger and how their collaboration has led to the creation of the beloved Dragon Girls series, which has become a global sensation. Through their combined talents and shared vision, they have crafted stories that resonate deeply with young readers around the world.

Hilary takes us behind the scenes of their writing process, revealing the magic that happens when two creative minds come together. From brainstorming ideas to refining each chapter, Hilary and Meredith's partnership is a testament to the power of collaboration. They discuss the importance of balancing creativity and business, ensuring their stories are both enchanting and marketable. This episode is a must-listen for anyone interested in the art of storytelling, the dynamics of successful partnerships, and the journey of turning a creative passion into a full-time profession.

Tune in to hear how Hilary and Meredith's dedication and teamwork have not only brought Dragon Girls to life but also inspired countless young readers to discover the joy of reading. Whether you're a parent, educator, or aspiring writer, Hilary's insights offer valuable lessons on the impact of collaboration and the magic of children's literature.

Connect with Catryn Becker

 

Connect with Hilary Rogers

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Hilary Rogers

Hilary Rogers is a bestselling Australian author and former publisher. She is best known as half of Maddy Mara, the name she writes under with fellow writer Meredith Badger. 

After many years working as a successful children's publisher, Hilary left a job she loved for the uncertainty of life as a freelance writer.

In 2021 Hilary and Meredith's first series together, Dragon Girls, was published by Scholastic in the US, Australia and now around the world.

The Dragon Girls has become an international hit with more two million books sold, and nearly 20 titles commissioned in the series. Their brand new series is just out, and is called Forever Fairies. 

Hilary prides herself on making books in fresh and unusual ways.

 

]]> 111 - The Power of a Pen Name and a Partnership Catryn Becker 00:36:20 What happens when two creative minds come together to write children's books? In this episode, we explore the enchanting world of Maddy Mara with author Hilary Rogers. Learn how her unique partnership with Meredith Badger turned Dragon Girls into a global sensation. Discover the magic behind their collaborative spirit and storytelling success. What happens when two creative minds come together to write children's books? In this episode, we explore the enchanting world of Maddy Mara with author Hilary Rogers. Learn how her unique partnership with Meredith Badger turned Dragon Girls into a global sensation. Discover the magic behind their collaborative spirit and storytelling success. false full 111 f87bbaf2-0cf9-4017-86c2-a43c796e36cd 110 - Fashioning Success: How Jean Criss Turned Challenges into Innovations You have breast cancer – now what? In this episode, Jean Criss shares how she transformed her struggles with breast cancer into a thriving fashion brand and media empire. Discover the resilience and creativity that fueled her journey from corporate professional to innovative entrepreneur. Tune in to hear her inspiring story and the secrets behind her remarkable achievements.

"I realized that I can take some of what I learned and not just share them and learn for myself, but turn things into products and into things that can help others." - Jean Criss

In this episode of "The Good, Bad, and Ugly of Business," Catryn Becker sits down with Jean Criss, founder of Jean Criss Media and the fashion brand CrissCross Intimates. Jean shares her inspiring journey from a successful corporate career in media, publishing, and marketing to becoming a multifaceted entrepreneur. Faced with the challenges of breast cancer, Jean turned her personal struggles into an opportunity for innovation. She began designing comfortable, stylish post-surgical bras and undergarments after experiencing the discomfort of traditional options. Jean's creativity and determination led her to patent over 20 unique designs, revolutionizing post-surgical wear for breast cancer survivors.

Jean's entrepreneurial spirit didn't stop there. She recounts how her early passion for fashion and her side business in jewelry design laid the foundation for her future ventures. Despite facing setbacks, including a contentious divorce and career changes, Jean's resilience and willingness to learn propelled her forward. She emphasizes the importance of not getting overwhelmed by the complexities of starting a business and instead taking it one step at a time. Throughout the interview, Jean highlights the significance of her corporate experience in shaping her entrepreneurial journey, the influence of her father's multifaceted career, and her drive to help others through her innovative products. Her story is a testament to turning adversity into opportunity and finding success through creativity and perseverance.

Connect with Catryn Becker

 

Connect with Jean Criss

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Jean Criss

I became a woman-owned business enterprise in media| tech| fashion| startups with a passion to create content, digital media, and upskill using AI tools to share the art of storytelling. Collaborating to solve biz problems and be the "think tank" driving solutions. With diverse industry expertise I've crafted successful digital media campaigns, launched brand awareness promotions, designed creative marketing/ messaging programs, innovated fashion and mobile brands. 

I spent 25 years in tech and publishing, leading into the launch at Jean Criss Media. From exec leadership, media, sales, and tech expertise, I took a robust portfolio of creative media and marketing services to businesses, startups, hospitality, fashion, healthcare, e-retail, tech, . . . to new heights with proven successes. 

Using this expertise, CRISSCROSS Intimates and Beaded Baubles fashion brands launched. Now immersed in upskilling with Web3 and the Metaverse, testing AI tools to increase productivity, advance global learning, female empowerment, women voices, and introduce advanced digital solutions in the market, I thrive on emerging tech. A #changemaker in every sense of the word, sharing best practices, stories, tips, consultation services. 

]]> Thu, 20 Jun 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ You have breast cancer – now what? In this episode, Jean Criss shares how she transformed her struggles with breast cancer into a thriving fashion brand and media empire. Discover the resilience and creativity that fueled her journey from corporate professional to innovative entrepreneur. Tune in to hear her inspiring story and the secrets behind her remarkable achievements.

"I realized that I can take some of what I learned and not just share them and learn for myself, but turn things into products and into things that can help others." - Jean Criss

In this episode of "The Good, Bad, and Ugly of Business," Catryn Becker sits down with Jean Criss, founder of Jean Criss Media and the fashion brand CrissCross Intimates. Jean shares her inspiring journey from a successful corporate career in media, publishing, and marketing to becoming a multifaceted entrepreneur. Faced with the challenges of breast cancer, Jean turned her personal struggles into an opportunity for innovation. She began designing comfortable, stylish post-surgical bras and undergarments after experiencing the discomfort of traditional options. Jean's creativity and determination led her to patent over 20 unique designs, revolutionizing post-surgical wear for breast cancer survivors.

Jean's entrepreneurial spirit didn't stop there. She recounts how her early passion for fashion and her side business in jewelry design laid the foundation for her future ventures. Despite facing setbacks, including a contentious divorce and career changes, Jean's resilience and willingness to learn propelled her forward. She emphasizes the importance of not getting overwhelmed by the complexities of starting a business and instead taking it one step at a time. Throughout the interview, Jean highlights the significance of her corporate experience in shaping her entrepreneurial journey, the influence of her father's multifaceted career, and her drive to help others through her innovative products. Her story is a testament to turning adversity into opportunity and finding success through creativity and perseverance.

Connect with Catryn Becker

 

Connect with Jean Criss

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

About Jean Criss

I became a woman-owned business enterprise in media| tech| fashion| startups with a passion to create content, digital media, and upskill using AI tools to share the art of storytelling. Collaborating to solve biz problems and be the "think tank" driving solutions. With diverse industry expertise I've crafted successful digital media campaigns, launched brand awareness promotions, designed creative marketing/ messaging programs, innovated fashion and mobile brands. 

I spent 25 years in tech and publishing, leading into the launch at Jean Criss Media. From exec leadership, media, sales, and tech expertise, I took a robust portfolio of creative media and marketing services to businesses, startups, hospitality, fashion, healthcare, e-retail, tech, . . . to new heights with proven successes. 

Using this expertise, CRISSCROSS Intimates and Beaded Baubles fashion brands launched. Now immersed in upskilling with Web3 and the Metaverse, testing AI tools to increase productivity, advance global learning, female empowerment, women voices, and introduce advanced digital solutions in the market, I thrive on emerging tech. A #changemaker in every sense of the word, sharing best practices, stories, tips, consultation services. 

]]> 110 - Fashioning Success: How Jean Criss Turned Challenges into Innovations Catryn Becker 00:32:50 You have breast cancer – now what? In this episode, Jean Criss shares how she transformed her struggles with breast cancer into a thriving fashion brand and media empire. Discover the resilience and creativity that fueled her journey from corporate professional to innovative entrepreneur. Tune in to hear her inspiring story and the secrets behind her remarkable achievements. You have breast cancer – now what? In this episode, Jean Criss shares how she transformed her struggles with breast cancer into a thriving fashion brand and media empire. Discover the resilience and creativity that fueled her journey from corporate professional to innovative entrepreneur. Tune in to hear her inspiring story and the secrets behind her remarkable achievements. false full 111 258fd467-39aa-44d5-b335-10ac63c52095 109 - Finding the Right Gifts for Cancer Patients Have you ever struggled to find the perfect gift for someone battling cancer? The challenge is real, and the stakes are high. In this episode, discover how to make a meaningful impact with your gifts. Stay tuned to learn about innovative and thoughtful options that truly matter.

"On the one hand, there are many hidden gifts that come with being a cancer patient. One is you learn who your friends are, right? You kind of find your tribe." - Liz Benditt

In this episode of "The Good, Bad, and Ugly of Business," we dive into a heartfelt and inspiring conversation with the founder of BalmBox, Liz Benditt. Liz shares her deeply personal journey of surviving multiple cancer diagnoses and how it led her to create BalmBox, a company dedicated to providing thoughtful and practical gifts for cancer patients. Through her experiences, Liz discovered a significant gap between what cancer patients need and what well-meaning friends and family often provide. BalmBox was born out of a desire to bridge this gap and offer meaningful support during one of life's most challenging times.

Liz discusses the importance of finding the right medical care team, the resilience and empathy developed through her experiences, and the valuable lessons learned along the way. She highlights the rigorous research and thoughtful curation behind BalmBox’s products, ensuring they meet the unique needs of cancer patients. From practical items like wedge pillows and lip balm to the importance of avoiding overly personal or generic gifts, Liz’s insights are invaluable for anyone looking to provide genuine support to a loved one facing cancer.

Tune in to hear Liz's inspiring story, learn about the creation and evolution of BalmBox, and gain practical advice on selecting the perfect gifts for cancer patients. Whether you’re a caregiver, friend, or family member, this episode offers a wealth of knowledge and heartfelt guidance to help you make a positive impact.

Connect with Catryn Becker

 

Connect with Liz Benditt of BalmBox.com

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Liz Benditt

Liz Benditt is a senior marketing executive with 25+ years professional experience. After enduring 5 different cancers over the past 14 years, Benditt leveraged her experience as both a marketer and a cancer patient to launch www.TheBalmBox.com – a site featuring functional self-care and gift packages for cancer patients.  

In addition to her role as President and CEO of The Balm Box, Liz teachers undergraduate marketing courses at The University of Kansas School of Business. She is a public school and community service advocate, serving on leadership boards for National Charity League for Greater Kansas City and The Mainstream Coalition.  

Liz lives in the Kansas City metro with her husband, two teenage kids, and one terrible dog.  

 

 

]]> Tue, 18 Jun 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever struggled to find the perfect gift for someone battling cancer? The challenge is real, and the stakes are high. In this episode, discover how to make a meaningful impact with your gifts. Stay tuned to learn about innovative and thoughtful options that truly matter.

"On the one hand, there are many hidden gifts that come with being a cancer patient. One is you learn who your friends are, right? You kind of find your tribe." - Liz Benditt

In this episode of "The Good, Bad, and Ugly of Business," we dive into a heartfelt and inspiring conversation with the founder of BalmBox, Liz Benditt. Liz shares her deeply personal journey of surviving multiple cancer diagnoses and how it led her to create BalmBox, a company dedicated to providing thoughtful and practical gifts for cancer patients. Through her experiences, Liz discovered a significant gap between what cancer patients need and what well-meaning friends and family often provide. BalmBox was born out of a desire to bridge this gap and offer meaningful support during one of life's most challenging times.

Liz discusses the importance of finding the right medical care team, the resilience and empathy developed through her experiences, and the valuable lessons learned along the way. She highlights the rigorous research and thoughtful curation behind BalmBox’s products, ensuring they meet the unique needs of cancer patients. From practical items like wedge pillows and lip balm to the importance of avoiding overly personal or generic gifts, Liz’s insights are invaluable for anyone looking to provide genuine support to a loved one facing cancer.

Tune in to hear Liz's inspiring story, learn about the creation and evolution of BalmBox, and gain practical advice on selecting the perfect gifts for cancer patients. Whether you’re a caregiver, friend, or family member, this episode offers a wealth of knowledge and heartfelt guidance to help you make a positive impact.

Connect with Catryn Becker

 

Connect with Liz Benditt of BalmBox.com

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Liz Benditt

Liz Benditt is a senior marketing executive with 25+ years professional experience. After enduring 5 different cancers over the past 14 years, Benditt leveraged her experience as both a marketer and a cancer patient to launch www.TheBalmBox.com – a site featuring functional self-care and gift packages for cancer patients.  

In addition to her role as President and CEO of The Balm Box, Liz teachers undergraduate marketing courses at The University of Kansas School of Business. She is a public school and community service advocate, serving on leadership boards for National Charity League for Greater Kansas City and The Mainstream Coalition.  

Liz lives in the Kansas City metro with her husband, two teenage kids, and one terrible dog.  

 

 

]]> 109 - Finding the Right Gifts for Cancer Patients Catryn Becker 00:30:16 Have you ever struggled to find the perfect gift for someone battling cancer? The challenge is real, and the stakes are high. In this episode, discover how to make a meaningful impact with your gifts. Stay tuned to learn about innovative and thoughtful options that truly matter. Have you ever struggled to find the perfect gift for someone battling cancer? The challenge is real, and the stakes are high. In this episode, discover how to make a meaningful impact with your gifts. Stay tuned to learn about innovative and thoughtful options that truly matter. false full 110 111de6f8-39bf-4bde-a07c-198b7813de60 108 - Redefining Midlife: Crisis or Clarity? Feeling anxious about reaching midlife? What if this could be the beginning of your best years? Learn how to turn midlife from a crisis into a period of clarity and empowerment with expert insights from Lynn Mull.

In this insightful episode of "The Good, Bad, and Ugly of Business," titled "Redefining Midlife: Crisis or Clarity?" host Catryn Becker engages in a compelling conversation with holistic career coach and Reiki master, Lynn Mull. Together, they delve into the concept of midlife, often feared as a period of crisis but redefined by Lynn as an exciting phase of clarity and self-discovery. Through their discussion, they explore the stereotypes and cultural narratives that shape our understanding of midlife, questioning the notion that it must be a time of existential dread marked by impulsive life changes like buying sports cars or undergoing drastic lifestyle shifts.

Lynn brings a unique perspective to the table, drawing from her rich background in finance and her transition to holistic practices. She discusses how midlife can be a pivotal moment for introspection and realignment with one's values, particularly highlighting how energy work like Reiki and the creation of her Oracle deck have influenced her personal and professional transformation. The conversation also touches on the impact of social media on our perception of failure and success, and the importance of embracing life's inevitable ups and downs as learning opportunities.

Listeners will find valuable lessons in Lynn's approach to tackling the challenges of midlife with grace and optimism, emphasizing the potential for growth and rejuvenation. This episode is not only a call to rethink the midlife crisis but also an invitation to embrace a more vibrant and purposeful approach to life's second act. Whether you're approaching midlife, in the midst of it, or curious about the future, this episode offers fresh insights and practical wisdom to help navigate this often misunderstood stage of life.

Connect with Catryn Becker 

Connect with Lynn Mull

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Lynn Mull

Lynn Mull is a Holistic Career Coach, Author, & Facilitator-Speaker. Lynn’s tenured Wall Street career enabled her to lead national operations & service teams, merger integration processes & people development programs at the highest levels. Her work advocates for personally-defined success while accomplishing broader team goals. 

Her tools help high level executives gain methods with a multitude of personal and professional goals including wellness practices.  Without wellbeing as part of executives equations, there will be a decline in their mental, physical, and spiritual health.

]]> Thu, 13 Jun 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Feeling anxious about reaching midlife? What if this could be the beginning of your best years? Learn how to turn midlife from a crisis into a period of clarity and empowerment with expert insights from Lynn Mull.

In this insightful episode of "The Good, Bad, and Ugly of Business," titled "Redefining Midlife: Crisis or Clarity?" host Catryn Becker engages in a compelling conversation with holistic career coach and Reiki master, Lynn Mull. Together, they delve into the concept of midlife, often feared as a period of crisis but redefined by Lynn as an exciting phase of clarity and self-discovery. Through their discussion, they explore the stereotypes and cultural narratives that shape our understanding of midlife, questioning the notion that it must be a time of existential dread marked by impulsive life changes like buying sports cars or undergoing drastic lifestyle shifts.

Lynn brings a unique perspective to the table, drawing from her rich background in finance and her transition to holistic practices. She discusses how midlife can be a pivotal moment for introspection and realignment with one's values, particularly highlighting how energy work like Reiki and the creation of her Oracle deck have influenced her personal and professional transformation. The conversation also touches on the impact of social media on our perception of failure and success, and the importance of embracing life's inevitable ups and downs as learning opportunities.

Listeners will find valuable lessons in Lynn's approach to tackling the challenges of midlife with grace and optimism, emphasizing the potential for growth and rejuvenation. This episode is not only a call to rethink the midlife crisis but also an invitation to embrace a more vibrant and purposeful approach to life's second act. Whether you're approaching midlife, in the midst of it, or curious about the future, this episode offers fresh insights and practical wisdom to help navigate this often misunderstood stage of life.

Connect with Catryn Becker 

Connect with Lynn Mull

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Lynn Mull

Lynn Mull is a Holistic Career Coach, Author, & Facilitator-Speaker. Lynn’s tenured Wall Street career enabled her to lead national operations & service teams, merger integration processes & people development programs at the highest levels. Her work advocates for personally-defined success while accomplishing broader team goals. 

Her tools help high level executives gain methods with a multitude of personal and professional goals including wellness practices.  Without wellbeing as part of executives equations, there will be a decline in their mental, physical, and spiritual health.

]]> 108 - Redefining Midlife: Crisis or Clarity? Catryn Becker 00:35:59 Feeling anxious about reaching midlife? What if this could be the beginning of your best years? Learn how to turn midlife from a crisis into a period of clarity and empowerment with expert insights from Lynn Mull. Feeling anxious about reaching midlife? What if this could be the beginning of your best years? Learn how to turn midlife from a crisis into a period of clarity and empowerment with expert insights from Lynn Mull. false full 108 67928846-c276-4a53-bcb6-dc64ff8bc9a2 107 - The Hidden Energy Behind Your Business's Success and Failures What if the key to your business's success or failure lies in its hidden energy? In this episode, we explore the unseen forces shaping your company's outcomes. Learn how to uncover and harness these energies for transformational growth. Join us for a conversation that will revolutionize your approach to business.

"An entity, in the quantum field, is an actual energy field. When we register a company, we are birthing a new energy." - The Amazing Robyn

In this episode of "The Good, Bad, and Ugly of Business," we explore the fascinating concept of hidden energies within businesses. Our guest, The Amazing Robyn, an intuitive healer and expert in quantum physics, reveals how businesses, much like individuals, have their own unique energy fields that significantly impact their success or failure. Robyn explains how these unseen forces, when aligned correctly, can drive a company to new heights, and conversely, how misaligned energies can lead to unexpected challenges and setbacks.

Through captivating examples and real-world stories, Robyn demonstrates how she diagnoses and heals the energetic blocks within companies. She shares insights into her unique methods, including how she helped a well-known beverage company reverse its declining sales by identifying and rectifying the negative energy at its manufacturing facility. This episode is a must-listen for anyone looking to understand the deeper, often overlooked factors influencing their business's performance. Prepare to be intrigued and inspired as we uncover the hidden energy behind your business's success and failures.

Connect with Catryn Becker 

Connect with The Amazing Robyn

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About The Amazing Robyn

They don't call her Amazing Robyn for nothing...

The clandestine healer whose reputation precedes her. For many years, Robyn has been quietly working behind the scenes as a foresight consultant for high-level government officials, providing guidance and advice in preparation for catastrophic events. Her impressive client roster includes Royal Families, Government officials, Hollywood elites, and global business leaders, all of whom keep her services under wraps like a prized secret.

Robyn's journey began as a humble gospel teacher, but she quickly ascended to the ranks of the most revered oracles in the world. She's been featured on globally recognized platforms such as National Geographic, CNN, BBC, and the Discovery Channel, as well as making appearances on news specials in France and Timeline films in the U.K. Thousands of radio shows and podcasts have also featured Robyn's expertise.

Robyn is the ultimate secret weapon for both individuals and companies. Hailed as a SEER and divine in her gift, she possesses an unmatched ability to detect past, present, and future blocks that may be affecting people and businesses. Her extensive experience in serial entrepreneurship, education, Holistic medicine, Quantum physics, frequencies, mathematical codes, and energetic medicine, along with her expertise in retraining the brain, has made her transformational breakthroughs legendary. Additionally, she is a trained sniper, NRA-certified firearms instructor, and survival Instructor, in a combination of her oracle abilities sets her apart from the rest. They don't call her Amazing Robyn for nothing...

 

]]> Tue, 11 Jun 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ What if the key to your business's success or failure lies in its hidden energy? In this episode, we explore the unseen forces shaping your company's outcomes. Learn how to uncover and harness these energies for transformational growth. Join us for a conversation that will revolutionize your approach to business.

"An entity, in the quantum field, is an actual energy field. When we register a company, we are birthing a new energy." - The Amazing Robyn

In this episode of "The Good, Bad, and Ugly of Business," we explore the fascinating concept of hidden energies within businesses. Our guest, The Amazing Robyn, an intuitive healer and expert in quantum physics, reveals how businesses, much like individuals, have their own unique energy fields that significantly impact their success or failure. Robyn explains how these unseen forces, when aligned correctly, can drive a company to new heights, and conversely, how misaligned energies can lead to unexpected challenges and setbacks.

Through captivating examples and real-world stories, Robyn demonstrates how she diagnoses and heals the energetic blocks within companies. She shares insights into her unique methods, including how she helped a well-known beverage company reverse its declining sales by identifying and rectifying the negative energy at its manufacturing facility. This episode is a must-listen for anyone looking to understand the deeper, often overlooked factors influencing their business's performance. Prepare to be intrigued and inspired as we uncover the hidden energy behind your business's success and failures.

Connect with Catryn Becker 

Connect with The Amazing Robyn

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About The Amazing Robyn

They don't call her Amazing Robyn for nothing...

The clandestine healer whose reputation precedes her. For many years, Robyn has been quietly working behind the scenes as a foresight consultant for high-level government officials, providing guidance and advice in preparation for catastrophic events. Her impressive client roster includes Royal Families, Government officials, Hollywood elites, and global business leaders, all of whom keep her services under wraps like a prized secret.

Robyn's journey began as a humble gospel teacher, but she quickly ascended to the ranks of the most revered oracles in the world. She's been featured on globally recognized platforms such as National Geographic, CNN, BBC, and the Discovery Channel, as well as making appearances on news specials in France and Timeline films in the U.K. Thousands of radio shows and podcasts have also featured Robyn's expertise.

Robyn is the ultimate secret weapon for both individuals and companies. Hailed as a SEER and divine in her gift, she possesses an unmatched ability to detect past, present, and future blocks that may be affecting people and businesses. Her extensive experience in serial entrepreneurship, education, Holistic medicine, Quantum physics, frequencies, mathematical codes, and energetic medicine, along with her expertise in retraining the brain, has made her transformational breakthroughs legendary. Additionally, she is a trained sniper, NRA-certified firearms instructor, and survival Instructor, in a combination of her oracle abilities sets her apart from the rest. They don't call her Amazing Robyn for nothing...

 

]]> 107 - The Hidden Energy Behind Your Business's Success and Failures Catryn Becker 00:34:16 What if the key to your business's success or failure lies in its hidden energy? In this episode, we explore the unseen forces shaping your company's outcomes. Learn how to uncover and harness these energies for transformational growth. Join us for a conversation that will revolutionize your approach to business. What if the key to your business's success or failure lies in its hidden energy? In this episode, we explore the unseen forces shaping your company's outcomes. Learn how to uncover and harness these energies for transformational growth. Join us for a conversation that will revolutionize your approach to business. false full 107 7b34d696-8eb5-42aa-90c5-7a0bdbbe74ae 106 - Magic Mushrooms for Executives: The Psilocybin Journey with Gary and Rob Ever wondered if there's more to achieving success than just hard work and strategy? Join us as we dive into a revolutionary approach to personal and professional growth. In this episode, we're exploring the transformative power of psilocybin with Gary Logan and Rob Grover from The Journeymen Collective. Discover how guided magic mushroom journeys are helping executives, entrepreneurs, and high achievers unlock their true potential and create lasting harmony in their lives and businesses. Get ready to rethink everything you know about success and self-discovery.

"Mushrooms decompose what is no longer necessary. In humans, they help us let go of mental, emotional, and physical baggage, opening us up to new levels of growth." - Rob Grover, The Journeymen Collective

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Gary Logan and Rob Grover of The Journeymen Collective about the transformative power of guided psilocybin journeys. They explain how their unique approach helps high achievers, executives, and creatives connect more deeply with themselves, expand their awareness, and create greater harmony in their lives. Unlike recreational use, their method involves extensive preparation, personalized guidance, and long-term integration support.

Gary and Rob discuss the historical context and current legal status of psilocybin, emphasizing the importance of approaching these experiences with reverence and respect. They highlight the need to blend intellect with heart intelligence, fostering personal growth and addressing mental, emotional, and physical health. This episode challenges listeners to rethink conventional approaches to success and self-discovery, showcasing how magic mushrooms can be a powerful tool for both personal and professional development.

Connect with Catryn Becker 

Connect with Rob and Gary

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Rob and Gary

Rob Grover and Gary Logan are the founders of The Journeymen Collective, the alternative wellness company creating luxury guided magic mushroom retreats at their center in British Columbia, Canada. Since 2018, they’ve hosted CEOs, entrepreneurs, athletes, actors, couples, and small groups invested in the highest level of self-discovery and personal development through sacred plant medicine. Guiding guests through contemporary ceremonies using psilocybin, the pair have a combined 60+ years of education in spiritual and metaphysical training, executive level mindset coaching, energetic healing modalities, Alexander Technique lessons, and provide support preparing for and integrating the transformational retreat. Visitors are immersed in an extraordinary personalized experience that often results in accelerating attendees' success and their intentions to create a conscious impact on the world. Rob and Gary believe that when psychedelics are facilitated in a professional manner, they can help us with our mental, emotional, and spiritual wellness.

 

 

 

]]> Thu, 6 Jun 2024 11:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Ever wondered if there's more to achieving success than just hard work and strategy? Join us as we dive into a revolutionary approach to personal and professional growth. In this episode, we're exploring the transformative power of psilocybin with Gary Logan and Rob Grover from The Journeymen Collective. Discover how guided magic mushroom journeys are helping executives, entrepreneurs, and high achievers unlock their true potential and create lasting harmony in their lives and businesses. Get ready to rethink everything you know about success and self-discovery.

"Mushrooms decompose what is no longer necessary. In humans, they help us let go of mental, emotional, and physical baggage, opening us up to new levels of growth." - Rob Grover, The Journeymen Collective

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Gary Logan and Rob Grover of The Journeymen Collective about the transformative power of guided psilocybin journeys. They explain how their unique approach helps high achievers, executives, and creatives connect more deeply with themselves, expand their awareness, and create greater harmony in their lives. Unlike recreational use, their method involves extensive preparation, personalized guidance, and long-term integration support.

Gary and Rob discuss the historical context and current legal status of psilocybin, emphasizing the importance of approaching these experiences with reverence and respect. They highlight the need to blend intellect with heart intelligence, fostering personal growth and addressing mental, emotional, and physical health. This episode challenges listeners to rethink conventional approaches to success and self-discovery, showcasing how magic mushrooms can be a powerful tool for both personal and professional development.

Connect with Catryn Becker 

Connect with Rob and Gary

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Rob and Gary

Rob Grover and Gary Logan are the founders of The Journeymen Collective, the alternative wellness company creating luxury guided magic mushroom retreats at their center in British Columbia, Canada. Since 2018, they’ve hosted CEOs, entrepreneurs, athletes, actors, couples, and small groups invested in the highest level of self-discovery and personal development through sacred plant medicine. Guiding guests through contemporary ceremonies using psilocybin, the pair have a combined 60+ years of education in spiritual and metaphysical training, executive level mindset coaching, energetic healing modalities, Alexander Technique lessons, and provide support preparing for and integrating the transformational retreat. Visitors are immersed in an extraordinary personalized experience that often results in accelerating attendees' success and their intentions to create a conscious impact on the world. Rob and Gary believe that when psychedelics are facilitated in a professional manner, they can help us with our mental, emotional, and spiritual wellness.

 

 

 

]]> 106 - Magic Mushrooms for Executives: The Psilocybin Journey with Gary and Rob Catryn Becker 00:32:02 Ever wondered if there's more to achieving success than just hard work and strategy? Join us as we dive into a revolutionary approach to personal and professional growth. In this episode, we're exploring the transformative power of psilocybin with Gary Logan and Rob Grover from The Journeymen Collective. Discover how guided magic mushroom journeys are helping executives, entrepreneurs, and high achievers unlock their true potential and create lasting harmony in their lives and businesses. Get ready to rethink everything you know about success and self-discovery. Ever wondered if there's more to achieving success than just hard work and strategy? Join us as we dive into a revolutionary approach to personal and professional growth. In this episode, we're exploring the transformative power of psilocybin with Gary Logan and Rob Grover from The Journeymen Collective. Discover how guided magic mushroom journeys are helping executives, entrepreneurs, and high achievers unlock their true potential and create lasting harmony in their lives and businesses. Get ready to rethink everything you know about success and self-discovery. false full 107 a5c10432-7cfa-4cac-a5b9-4cf86fd8691d 105 - Can Plants Really Transform Your Life? Are you curious about the transformative power of plant medicines? Discover the extraordinary journey of Ania Halama, who left the corporate world behind and found profound healing through these natural remedies. Tune in to "The Good, Bad, and Ugly of Business" and explore whether plant medicine might be the key to unlocking your true potential.

"Ayahuasca deals with all of the big stuff in your life. Once you truly heal your deep-rooted traumas, that's when your manifestations come through." - Ania Halama

In this episode of "The Good, Bad, and Ugly of Business," Catryn Becker sits down with Ania Halama, the founder of Xpansion Alchemy, to delve into the transformative potential of plant medicines. Ania shares her compelling story of leaving behind a stressful corporate career in graphic design and marketing to embark on a journey of healing and self-discovery. Battling severe health issues and burnout, Ania took a leap of faith, moving to Thailand, where she began her exploration into holistic wellness and spiritual coaching.

Ania reveals how plant medicines, particularly ayahuasca, played a pivotal role in her recovery and personal growth. She discusses the profound insights and healing she experienced through these natural remedies, which ultimately led her to create Expansion Alchemy, a holistic wellness school. This venture focuses on personal development, health, relationships, spirituality, and financial wealth, offering a comprehensive approach to becoming one's best self. Ania emphasizes the importance of addressing deep-rooted traumas and subconscious beliefs to truly manifest the life you desire.

Listeners will be inspired by Ania's resilience and her dedication to helping others heal and transform their lives. The episode provides valuable insights into the power of plant medicines and holistic wellness, encouraging individuals to explore these avenues for their own personal growth and well-being. Tune in to hear Ania's incredible journey and learn how you too might unlock your true potential through the wisdom of nature.

Connect with Catryn Becker 

Connect with Ania Halama

About Catryn Becker

Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

About Ania Halama

Ania Halama is a world traveler who has helped thousands of heart-centered individuals align with their ideal clients to attract wealth, health, love, mental health, and spiritual wealth. Ania started out working a corporate job that left her living paycheck to paycheck. Exhausted and worn out, she was limited to her dreams of a better life. Ania longed for the freedom to live life on her terms and time to enjoy life to the fullest. One day she decided to take a leap of faith, quit her job, and begin a journey of self-discovery. The journey has taken Ania all over the world and helped her create businesses learning new skills and sharing them along the way.

Ania is a #MillennialManifestor, Spiritual & Integration Mentor, Plant Medicine Facilitator & Intuitive Digital Artist. She is also an intuitive Healer, Reiki Master, Angel Healer, EFT Certified Practicioner, Ho’oponopono Master, Akashic Records reader and Law of Attraction master.

Entrepreneur Magazine listed Ania as a Top Millennial Powerhouse and US Reporter has listed Ania as one of the top 10 entrepreneurs to follow. She has spoken on national stages like the Napolean Hill Foundation and the Women Gone Wild Summit. Her expertise has been featured in media outlets, including Brainz Magazine, Yahoo News, Entrepreneur Magazine, LA Weekly, US Reporter, New York Weekly Times, So Influential, and others. Most recently her work was featured on a New York Times Square billboard.

Ania is a two-time best-selling author of the book ‘Rebel’s Guide to Spirituality’ and ‘Women Gone Wild the Wealth Edition’. She is the host of the Awaken Your Inner Alchemy Podcast, and is the founder of Xpansion Alchemy.

Her passion is to use her eye for beauty, knowledge for business, and love for self-discovery and healing to impact as many lives as possible!

 

 

]]> Tue, 4 Jun 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you curious about the transformative power of plant medicines? Discover the extraordinary journey of Ania Halama, who left the corporate world behind and found profound healing through these natural remedies. Tune in to "The Good, Bad, and Ugly of Business" and explore whether plant medicine might be the key to unlocking your true potential.

"Ayahuasca deals with all of the big stuff in your life. Once you truly heal your deep-rooted traumas, that's when your manifestations come through." - Ania Halama

In this episode of "The Good, Bad, and Ugly of Business," Catryn Becker sits down with Ania Halama, the founder of Xpansion Alchemy, to delve into the transformative potential of plant medicines. Ania shares her compelling story of leaving behind a stressful corporate career in graphic design and marketing to embark on a journey of healing and self-discovery. Battling severe health issues and burnout, Ania took a leap of faith, moving to Thailand, where she began her exploration into holistic wellness and spiritual coaching.

Ania reveals how plant medicines, particularly ayahuasca, played a pivotal role in her recovery and personal growth. She discusses the profound insights and healing she experienced through these natural remedies, which ultimately led her to create Expansion Alchemy, a holistic wellness school. This venture focuses on personal development, health, relationships, spirituality, and financial wealth, offering a comprehensive approach to becoming one's best self. Ania emphasizes the importance of addressing deep-rooted traumas and subconscious beliefs to truly manifest the life you desire.

Listeners will be inspired by Ania's resilience and her dedication to helping others heal and transform their lives. The episode provides valuable insights into the power of plant medicines and holistic wellness, encouraging individuals to explore these avenues for their own personal growth and well-being. Tune in to hear Ania's incredible journey and learn how you too might unlock your true potential through the wisdom of nature.

Connect with Catryn Becker 

Connect with Ania Halama

About Catryn Becker

Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

About Ania Halama

Ania Halama is a world traveler who has helped thousands of heart-centered individuals align with their ideal clients to attract wealth, health, love, mental health, and spiritual wealth. Ania started out working a corporate job that left her living paycheck to paycheck. Exhausted and worn out, she was limited to her dreams of a better life. Ania longed for the freedom to live life on her terms and time to enjoy life to the fullest. One day she decided to take a leap of faith, quit her job, and begin a journey of self-discovery. The journey has taken Ania all over the world and helped her create businesses learning new skills and sharing them along the way.

Ania is a #MillennialManifestor, Spiritual & Integration Mentor, Plant Medicine Facilitator & Intuitive Digital Artist. She is also an intuitive Healer, Reiki Master, Angel Healer, EFT Certified Practicioner, Ho’oponopono Master, Akashic Records reader and Law of Attraction master.

Entrepreneur Magazine listed Ania as a Top Millennial Powerhouse and US Reporter has listed Ania as one of the top 10 entrepreneurs to follow. She has spoken on national stages like the Napolean Hill Foundation and the Women Gone Wild Summit. Her expertise has been featured in media outlets, including Brainz Magazine, Yahoo News, Entrepreneur Magazine, LA Weekly, US Reporter, New York Weekly Times, So Influential, and others. Most recently her work was featured on a New York Times Square billboard.

Ania is a two-time best-selling author of the book ‘Rebel’s Guide to Spirituality’ and ‘Women Gone Wild the Wealth Edition’. She is the host of the Awaken Your Inner Alchemy Podcast, and is the founder of Xpansion Alchemy.

Her passion is to use her eye for beauty, knowledge for business, and love for self-discovery and healing to impact as many lives as possible!

 

 

]]> 105 - Can Plants Really Transform Your Life? Catryn Becker 00:29:27 Are you curious about the transformative power of plant medicines? Discover the extraordinary journey of Ania Halama, who left the corporate world behind and found profound healing through these natural remedies. Tune in to "The Good, Bad, and Ugly of Business" and explore whether plant medicine might be the key to unlocking your true potential. Are you curious about the transformative power of plant medicines? Discover the extraordinary journey of Ania Halama, who left the corporate world behind and found profound healing through these natural remedies. Tune in to "The Good, Bad, and Ugly of Business" and explore whether plant medicine might be the key to unlocking your true potential. false full 109 113c9d0a-51cd-4dde-94a4-53d840cdd9e2 104 - Leading with Love and Deliciousness: Veganism in the Modern World Have you ever wondered how compassion can transform both your health and your business? Join us as vegan health coach Kate Galli shares her journey from an angry vegan to an advocate for love and deliciousness. Discover the secrets to embracing change and leading with empathy. This episode will inspire you to see veganism and business in a whole new light.

In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with vegan health coach Kate Galli to explore the transformative power of compassion and how it can impact both personal health and professional success. Kate shares her journey from being an angry, passionate vegan to embracing a more compassionate and effective approach to advocacy. She discusses the evolution of veganism, from bland and restrictive diets to the current wave of healthy and delicious plant-based options. Kate’s insights on how to meet people where they are, whether in their dietary choices or business practices, provide valuable lessons on leading with empathy and understanding.

Kate dives deep into the parallels between adopting a vegan lifestyle and implementing change in a business environment. She emphasizes the importance of aligning actions with values and beliefs, and how this alignment can lead to greater satisfaction and success. Drawing from her extensive experience as a personal trainer and business owner, Kate offers practical advice on how to overcome resistance to change, build resilience, and foster a culture of openness and compassion. Listeners will be inspired by Kate’s journey and gain new perspectives on how to lead with love and create positive transformations in their own lives and careers.

 

Connect with Catryn Becker 

 

Connect with Kate Galli

About Catryn Becker

Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

About Kate Galli

Kate is qualified as a Master Personal Trainer, Life Coach, NLP Practitioner and has also completed the eCornell Plant Based Nutrition Certificate program.  

Kate first got into fitness as a way to transform her body and confidence. She has spent 18 years helping 1,000's of individuals sculpt a body and life they love  

On an actionable level Kate's intention is: to help you create the Mindset that makes your best eating and exercising choices simple and sustainable.  

Via the Healthification podcast Kate has interviewed hundreds of passionate and compassionate authors, athletes, doctors and entrepreneurs.  

 

]]> Fri, 31 May 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever wondered how compassion can transform both your health and your business? Join us as vegan health coach Kate Galli shares her journey from an angry vegan to an advocate for love and deliciousness. Discover the secrets to embracing change and leading with empathy. This episode will inspire you to see veganism and business in a whole new light.

In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with vegan health coach Kate Galli to explore the transformative power of compassion and how it can impact both personal health and professional success. Kate shares her journey from being an angry, passionate vegan to embracing a more compassionate and effective approach to advocacy. She discusses the evolution of veganism, from bland and restrictive diets to the current wave of healthy and delicious plant-based options. Kate’s insights on how to meet people where they are, whether in their dietary choices or business practices, provide valuable lessons on leading with empathy and understanding.

Kate dives deep into the parallels between adopting a vegan lifestyle and implementing change in a business environment. She emphasizes the importance of aligning actions with values and beliefs, and how this alignment can lead to greater satisfaction and success. Drawing from her extensive experience as a personal trainer and business owner, Kate offers practical advice on how to overcome resistance to change, build resilience, and foster a culture of openness and compassion. Listeners will be inspired by Kate’s journey and gain new perspectives on how to lead with love and create positive transformations in their own lives and careers.

 

Connect with Catryn Becker 

 

Connect with Kate Galli

About Catryn Becker

Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

About Kate Galli

Kate is qualified as a Master Personal Trainer, Life Coach, NLP Practitioner and has also completed the eCornell Plant Based Nutrition Certificate program.  

Kate first got into fitness as a way to transform her body and confidence. She has spent 18 years helping 1,000's of individuals sculpt a body and life they love  

On an actionable level Kate's intention is: to help you create the Mindset that makes your best eating and exercising choices simple and sustainable.  

Via the Healthification podcast Kate has interviewed hundreds of passionate and compassionate authors, athletes, doctors and entrepreneurs.  

 

]]> 104 - Leading with Love and Deliciousness: Veganism in the Modern World Catryn Becker 00:30:59 Have you ever wondered how compassion can transform both your health and your business? Join us as vegan health coach Kate Galli shares her journey from an angry vegan to an advocate for love and deliciousness. Discover the secrets to embracing change and leading with empathy. This episode will inspire you to see veganism and business in a whole new light. Have you ever wondered how compassion can transform both your health and your business? Join us as vegan health coach Kate Galli shares her journey from an angry vegan to an advocate for love and deliciousness. Discover the secrets to embracing change and leading with empathy. This episode will inspire you to see veganism and business in a whole new light. false full 105 3b25f2bb-6f9f-48c0-8e31-489568ca772f 103 - Ditch the Elevator Pitch: Authentic Networking that Works Do you dread giving an elevator pitch? In this episode, we explore how to ditch the scripted spiel and embrace authentic networking with Melissa Snow. Learn how genuine connections can transform your business and make networking enjoyable. Tune in to discover how to connect without the stress and truly stand out.

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Melissa Snow, a networking expert who believes in the power of authentic connections. Melissa shares her journey from being a dating coach to founding Powerful Women Rising, a community focused on building genuine relationships for sustainable business growth. Together, they discuss the importance of balancing feminine and masculine energies in networking, the pitfalls of cookie-cutter marketing strategies, and how to show up authentically in every interaction.

Melissa provides practical tips for overcoming the anxiety and imposter syndrome that often accompany networking, especially for women. She also highlights the benefits of virtual networking, offering a safe and effective way to connect with like-minded professionals from around the globe. Whether you're an introvert who dreads large events or someone looking to refine your networking skills, this episode offers valuable insights and strategies to help you ditch the elevator pitch and start making meaningful connections. Tune in to learn how to network with confidence and authenticity.

Connect with Catryn Becker 

Connect with Melissa Snow

About Catryn Becker

Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

About  Melissa Snow

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her husband, two dogs and three cats. She loves iced coffee, true crime, Taylor Swift and buying books she’ll never read. 

]]> Wed, 29 May 2024 21:10:33 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Do you dread giving an elevator pitch? In this episode, we explore how to ditch the scripted spiel and embrace authentic networking with Melissa Snow. Learn how genuine connections can transform your business and make networking enjoyable. Tune in to discover how to connect without the stress and truly stand out.

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker interviews Melissa Snow, a networking expert who believes in the power of authentic connections. Melissa shares her journey from being a dating coach to founding Powerful Women Rising, a community focused on building genuine relationships for sustainable business growth. Together, they discuss the importance of balancing feminine and masculine energies in networking, the pitfalls of cookie-cutter marketing strategies, and how to show up authentically in every interaction.

Melissa provides practical tips for overcoming the anxiety and imposter syndrome that often accompany networking, especially for women. She also highlights the benefits of virtual networking, offering a safe and effective way to connect with like-minded professionals from around the globe. Whether you're an introvert who dreads large events or someone looking to refine your networking skills, this episode offers valuable insights and strategies to help you ditch the elevator pitch and start making meaningful connections. Tune in to learn how to network with confidence and authenticity.

Connect with Catryn Becker 

Connect with Melissa Snow

About Catryn Becker

Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

About  Melissa Snow

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her husband, two dogs and three cats. She loves iced coffee, true crime, Taylor Swift and buying books she’ll never read. 

]]> 103 - Ditch the Elevator Pitch: Authentic Networking that Works Catryn Becker 00:31:05 Do you dread giving an elevator pitch? In this episode, we explore how to ditch the scripted spiel and embrace authentic networking with Melissa Snow. Learn how genuine connections can transform your business and make networking enjoyable. Tune in to discover how to connect without the stress and truly stand out. Do you dread giving an elevator pitch? In this episode, we explore how to ditch the scripted spiel and embrace authentic networking with Melissa Snow. Learn how genuine connections can transform your business and make networking enjoyable. Tune in to discover how to connect without the stress and truly stand out. false full 104 b3afa3d0-6ae5-47d4-94e2-172938fd7305 102 - The Introvert's Guide to Authentic Lead Generation Feeling overwhelmed by extroverted sales tactics? Join us as Inga Faison-Cavitt reveals her journey to finding an authentic and effective lead generation strategy. Hear how she uses surveys to connect with clients genuinely. This episode is a must-listen for introverts in business!

"I was faking being an extrovert, spending all this energy being something that I wasn't. When I embraced my true introverted nature, everything changed." - Inga Faison-Cavitt

In this engaging episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with authenticity strategist Inga Faison-Cavitt to discuss her unique approach to lead generation. Inga, an engineer turned entrepreneur, shares her personal story of being laid off just before the COVID-19 pandemic and how she used this turning point to pursue her passion for entrepreneurship. As an introvert, Inga struggled with traditional, extroverted methods of networking and sales. Through trial and error, she discovered the power of surveys as a perfect icebreaker, allowing her to connect with clients on a deeper, more authentic level.

Inga explains how the shift from faking extroversion to embracing her introverted nature not only made her feel more genuine but also significantly improved her business. She emphasizes the importance of understanding clients' true needs and tailoring her approach accordingly. This episode is packed with valuable insights for anyone looking to build authentic relationships and improve their lead generation strategies, especially introverts who feel out of place in the extroverted world of business.

Connect with Catryn Becker  

Connect with Inga Faison-Cavitt

About Catryn Becker

Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

About  Inga Faison-Cavitt

Inga Faison-Cavitt, AKA Ingafay, is an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by using authentic lead generation and sales strategies that treat people like humans and not numbers.

]]> Thu, 23 May 2024 15:32:53 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Feeling overwhelmed by extroverted sales tactics? Join us as Inga Faison-Cavitt reveals her journey to finding an authentic and effective lead generation strategy. Hear how she uses surveys to connect with clients genuinely. This episode is a must-listen for introverts in business!

"I was faking being an extrovert, spending all this energy being something that I wasn't. When I embraced my true introverted nature, everything changed." - Inga Faison-Cavitt

In this engaging episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with authenticity strategist Inga Faison-Cavitt to discuss her unique approach to lead generation. Inga, an engineer turned entrepreneur, shares her personal story of being laid off just before the COVID-19 pandemic and how she used this turning point to pursue her passion for entrepreneurship. As an introvert, Inga struggled with traditional, extroverted methods of networking and sales. Through trial and error, she discovered the power of surveys as a perfect icebreaker, allowing her to connect with clients on a deeper, more authentic level.

Inga explains how the shift from faking extroversion to embracing her introverted nature not only made her feel more genuine but also significantly improved her business. She emphasizes the importance of understanding clients' true needs and tailoring her approach accordingly. This episode is packed with valuable insights for anyone looking to build authentic relationships and improve their lead generation strategies, especially introverts who feel out of place in the extroverted world of business.

Connect with Catryn Becker  

Connect with Inga Faison-Cavitt

About Catryn Becker

Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

About  Inga Faison-Cavitt

Inga Faison-Cavitt, AKA Ingafay, is an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by using authentic lead generation and sales strategies that treat people like humans and not numbers.

]]> 102 - The Introvert's Guide to Authentic Lead Generation Catryn Becker 00:28:33 Feeling overwhelmed by extroverted sales tactics? Join us as Inga Faison-Cavitt reveals her journey to finding an authentic and effective lead generation strategy. Hear how she uses surveys to connect with clients genuinely. This episode is a must-listen for introverts in business! Feeling overwhelmed by extroverted sales tactics? Join us as Inga Faison-Cavitt reveals her journey to finding an authentic and effective lead generation strategy. Hear how she uses surveys to connect with clients genuinely. This episode is a must-listen for introverts in business! false full 103 dd6f9ab0-b8ac-408a-b85f-f41be19169be 101 - Finding the Perfect Marketing Partner: Tips from Behdad Jamshidi Are you struggling to find the perfect marketing partner for your business? In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker sits down with Behdad Jamshidi, founder of CJAM Marketing, to uncover the secrets to making the right marketing connections. Discover the pitfalls to avoid and the strategies that can transform your marketing efforts from mediocre to magnificent.

In this engaging episode, Catryn Becker and Behdad Jamshidi dive deep into the complexities of the marketing world. Behdad, who transitioned from engineering to become a marketing broker, shares his unique insights on why businesses often struggle to find effective marketing agencies. He explains the critical importance of setting expectations upfront and how understanding both the business and marketing perspectives can bridge the gap that often leads to miscommunication and unmet needs.

Listeners will learn about Behdad's rigorous process for vetting marketing agencies, which involves extensive interviews and evaluations to ensure the best fit for his clients. He also discusses the common mistakes businesses make when choosing a marketing partner and offers practical advice on how to avoid them. Whether you're a small business owner looking to boost your marketing efforts or a larger company seeking strategic growth, Behdad's expertise provides valuable guidance to help you navigate the often confusing landscape of marketing partnerships. Tune in to gain actionable insights and elevate your marketing game!

Connect with Catryn Becker 

Connect with Behdad Jamshidi

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About  Behdad Jamshidi

Behdad Jamshidi started CJAM Marketing after realizing that most business owners don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 804+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.  

 

 

]]> Tue, 21 May 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you struggling to find the perfect marketing partner for your business? In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker sits down with Behdad Jamshidi, founder of CJAM Marketing, to uncover the secrets to making the right marketing connections. Discover the pitfalls to avoid and the strategies that can transform your marketing efforts from mediocre to magnificent.

In this engaging episode, Catryn Becker and Behdad Jamshidi dive deep into the complexities of the marketing world. Behdad, who transitioned from engineering to become a marketing broker, shares his unique insights on why businesses often struggle to find effective marketing agencies. He explains the critical importance of setting expectations upfront and how understanding both the business and marketing perspectives can bridge the gap that often leads to miscommunication and unmet needs.

Listeners will learn about Behdad's rigorous process for vetting marketing agencies, which involves extensive interviews and evaluations to ensure the best fit for his clients. He also discusses the common mistakes businesses make when choosing a marketing partner and offers practical advice on how to avoid them. Whether you're a small business owner looking to boost your marketing efforts or a larger company seeking strategic growth, Behdad's expertise provides valuable guidance to help you navigate the often confusing landscape of marketing partnerships. Tune in to gain actionable insights and elevate your marketing game!

Connect with Catryn Becker 

Connect with Behdad Jamshidi

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About  Behdad Jamshidi

Behdad Jamshidi started CJAM Marketing after realizing that most business owners don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 804+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.  

 

 

]]> 101 - Finding the Perfect Marketing Partner: Tips from Behdad Jamshidi Catryn Becker 00:29:53 Are you struggling to find the perfect marketing partner for your business? In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker sits down with Behdad Jamshidi, founder of CJAM Marketing, to uncover the secrets to making the right marketing connections. Discover the pitfalls to avoid and the strategies that can transform your marketing efforts from mediocre to magnificent. Are you struggling to find the perfect marketing partner for your business? In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker sits down with Behdad Jamshidi, founder of CJAM Marketing, to uncover the secrets to making the right marketing connections. Discover the pitfalls to avoid and the strategies that can transform your marketing efforts from mediocre to magnificent. false full 102 4c61c462-56ca-4f15-ac28-3e1a061ba7e6 100 - Marketing to the Heart: Emotional Intelligence in Business Ever wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference.

In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josias De La Espada, the innovative founder of Pirsonal, a company that specializes in personalized video marketing. They explore the profound impact that emotions have on our purchasing decisions, a topic that resonates deeply in today's digitally saturated market. Josias shares his extensive experience and insights into how businesses can effectively connect with their audience at an emotional level through personalized video content, leveraging both creativity and cutting-edge technology.

Josias discusses the evolution of marketing technologies, particularly the role of AI in creating highly personalized and engaging video content. He explains how these advancements are not just changing the marketing landscape but are also setting new standards for customer engagement. Through examples from his own company, Josias illustrates the importance of understanding the emotional triggers of different audiences and how personalized marketing can significantly enhance customer experience and brand loyalty.

Tune in to "Marketing to the Heart: Emotional Intelligence in Business" to uncover the hidden dynamics of emotional decision-making in the digital age. Whether you're a marketing professional, business owner, or just curious about the intersection of technology and consumer behavior, this episode offers valuable insights into making more meaningful connections with your audience and harnessing the power of emotions to drive business success.

Connect with Catryn Becker 

 

Connect with Josias De La Espada

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Josias De La Espada

For the past decade, Josías has been a champion of personalized video, helping brands like Weichert, Generali, and BMW Financial Services ditch tired marketing and People Experience tactics. As CEO of Pirsonal, a leading personalized video platform, he's on a mission to empower businesses to forge genuine connections with their audiences through the power of automation and one-to-one video experiences—at scale.

]]> Thu, 16 May 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Ever wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference.

In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josias De La Espada, the innovative founder of Pirsonal, a company that specializes in personalized video marketing. They explore the profound impact that emotions have on our purchasing decisions, a topic that resonates deeply in today's digitally saturated market. Josias shares his extensive experience and insights into how businesses can effectively connect with their audience at an emotional level through personalized video content, leveraging both creativity and cutting-edge technology.

Josias discusses the evolution of marketing technologies, particularly the role of AI in creating highly personalized and engaging video content. He explains how these advancements are not just changing the marketing landscape but are also setting new standards for customer engagement. Through examples from his own company, Josias illustrates the importance of understanding the emotional triggers of different audiences and how personalized marketing can significantly enhance customer experience and brand loyalty.

Tune in to "Marketing to the Heart: Emotional Intelligence in Business" to uncover the hidden dynamics of emotional decision-making in the digital age. Whether you're a marketing professional, business owner, or just curious about the intersection of technology and consumer behavior, this episode offers valuable insights into making more meaningful connections with your audience and harnessing the power of emotions to drive business success.

Connect with Catryn Becker 

 

Connect with Josias De La Espada

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Josias De La Espada

For the past decade, Josías has been a champion of personalized video, helping brands like Weichert, Generali, and BMW Financial Services ditch tired marketing and People Experience tactics. As CEO of Pirsonal, a leading personalized video platform, he's on a mission to empower businesses to forge genuine connections with their audiences through the power of automation and one-to-one video experiences—at scale.

]]> 100 - Marketing to the Heart: Emotional Intelligence in Business Catryn Becker 00:34:27 Ever wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference. Ever wondered why you choose one brand over another? Discover the secret power of emotional marketing as Josias De La Espada explains how personalized videos can make a difference. false full 100 15ab88c7-e128-43a7-a77a-15322c6102cd 99 - Defying Labels: Pathways to Success for Every Learner Have you ever felt boxed in by labels from your past? In this episode of 'The Good, Bad, and Ugly of Business,' we explore the inspiring journey of Rhonda Parker Taylor, who transformed her academic challenges into a story of success. Discover how embracing your unique learning style can lead to unimaginable achievements.

Join us as we delve into an empowering conversation with Rhonda Parker Taylor, an entrepreneur, academic researcher, and author who defied the odds stacked against her. From the setbacks of failing kindergarten to achieving a doctorate in business, Rhonda's journey is a testament to the power of perseverance and self-belief. Throughout the episode, she shares how early educational challenges and labels shaped her path, teaching us valuable lessons about resilience and the importance of defining success on our own terms.

Rhonda discusses the critical role of mentors and the transformative impact of learning to embrace one's individual strengths rather than conforming to conventional expectations. She also dives into her approach to overcoming personal and professional obstacles, emphasizing the significance of self-reflection and intentional growth. This episode is not just about academic achievements; it's about rewriting your narrative, overcoming the "stories" you've been told about yourself, and emerging stronger on the other side.

Whether you're struggling with labels, searching for motivation, or just need a reminder of what's possible, Rhonda's insights will inspire you to take charge of your story and carve out your own path to success. Don't miss this compelling episode of 'The Good, Bad, and Ugly of Business,' where we learn that the true measure of success is how you bounce back from failure and redefine what achievement means to you.

Connect with Catryn Becker 

Connect with Rhonda Parker Taylor

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Rhonda Parker Taylor

Rhonda Parker Taylor is an American writer, entrepreneur, and academic researcher. Rhonda’s diverse writing spans from educational works to fiction, and she is well-known for her research on emotional intelligence. Her academic achievements extend to being a prominent leader presented at the United Nations Global Compact Committee. Her debut novel, “Crossroads,” a suspenseful masterpiece, was released in February 2023. Endorsed by bestselling author J.J. Hebert and Golden Globe-nominated actress Mariel Hemingway, the novel has been hailed as a captivating crime thriller that keeps readers intrigued from start to finish.

]]> Tue, 14 May 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever felt boxed in by labels from your past? In this episode of 'The Good, Bad, and Ugly of Business,' we explore the inspiring journey of Rhonda Parker Taylor, who transformed her academic challenges into a story of success. Discover how embracing your unique learning style can lead to unimaginable achievements.

Join us as we delve into an empowering conversation with Rhonda Parker Taylor, an entrepreneur, academic researcher, and author who defied the odds stacked against her. From the setbacks of failing kindergarten to achieving a doctorate in business, Rhonda's journey is a testament to the power of perseverance and self-belief. Throughout the episode, she shares how early educational challenges and labels shaped her path, teaching us valuable lessons about resilience and the importance of defining success on our own terms.

Rhonda discusses the critical role of mentors and the transformative impact of learning to embrace one's individual strengths rather than conforming to conventional expectations. She also dives into her approach to overcoming personal and professional obstacles, emphasizing the significance of self-reflection and intentional growth. This episode is not just about academic achievements; it's about rewriting your narrative, overcoming the "stories" you've been told about yourself, and emerging stronger on the other side.

Whether you're struggling with labels, searching for motivation, or just need a reminder of what's possible, Rhonda's insights will inspire you to take charge of your story and carve out your own path to success. Don't miss this compelling episode of 'The Good, Bad, and Ugly of Business,' where we learn that the true measure of success is how you bounce back from failure and redefine what achievement means to you.

Connect with Catryn Becker 

Connect with Rhonda Parker Taylor

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Rhonda Parker Taylor

Rhonda Parker Taylor is an American writer, entrepreneur, and academic researcher. Rhonda’s diverse writing spans from educational works to fiction, and she is well-known for her research on emotional intelligence. Her academic achievements extend to being a prominent leader presented at the United Nations Global Compact Committee. Her debut novel, “Crossroads,” a suspenseful masterpiece, was released in February 2023. Endorsed by bestselling author J.J. Hebert and Golden Globe-nominated actress Mariel Hemingway, the novel has been hailed as a captivating crime thriller that keeps readers intrigued from start to finish.

]]> 99 - Defying Labels: Pathways to Success for Every Learner Catryn Becker 00:32:26 Have you ever felt boxed in by labels from your past? In this episode of 'The Good, Bad, and Ugly of Business,' we explore the inspiring journey of Rhonda Parker Taylor, who transformed her academic challenges into a story of success. Discover how embracing your unique learning style can lead to unimaginable achievements. Have you ever felt boxed in by labels from your past? In this episode of 'The Good, Bad, and Ugly of Business,' we explore the inspiring journey of Rhonda Parker Taylor, who transformed her academic challenges into a story of success. Discover how embracing your unique learning style can lead to unimaginable achievements. false full 99 0d2fac11-e40a-42d6-bcec-771ada99d846 98 - Navigating Career Changes and Corporate Culture with the Resume Whisperer, Josef Stetter Feeling stuck in your career? Listen in as Josef Stetter, expert in corporate culture and career transitions, reveals how he navigated through 18 different jobs to find his true passion in shaping modern workplaces.

In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josef Stetter, a corporate culturist, seat and resume whisperer, whose eclectic career journey has provided him with profound insights into the dynamics of corporate culture and leadership. Josef shares his personal story, from attempting to fulfill family expectations to finding his calling in helping organizations and individuals enhance their workplace environments and career trajectories. His experiences across nine career changes and over 18 different jobs have equipped him with a unique perspective on the essential qualities of effective leadership and the transformative power of understanding one's own career path.

Josef delves deep into the mechanics of corporate culture, discussing his role in reshaping companies' approaches to hiring, firing, and everything in between. He talks about the importance of aligning corporate culture with employee well-being and how traditional recruitment strategies are evolving to meet modern needs. Josef’s approach to headhunting and his innovative strategies for guaranteeing successful hires are particularly illuminating. This episode is a must-listen for anyone interested in the intricacies of corporate culture, the impact of thoughtful leadership, and the journey of finding one's passion through a series of career transitions.

Connect with Catryn Becker 

Connect with Josef Stetter

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Josef Stetter

Josef Stetter is an award-winning, internationally best-selling author of 11 books and a dynamic speaker who has participated in setting a Guinness World Record. With over 16 years of infusing humor, energy, passion, and full self-expression into his endeavors, Josef has navigated through nine career changes and 18 different job roles. His expertise in recruitment has attracted top-tier clients such as Deloitte & Touche, Aecon Construction, Tata Consulting Services, Canon, Aviva, and Skechers Shoes. Josef has personally assisted over 11,000 individuals in securing jobs they love, boasting a 90% success rate in finding employment in any field within three months. His fastest record for helping someone land their dream job is just two days. Josef is renowned for his unique approach to overcoming the challenges of job searching and hiring, offering advanced strategies that yield exceptional results. His comprehensive program, "Land Your Dream Job Now," leverages 25,000 hours of mastery to guarantee results, providing insider tips, resume templates, and access to top job boards and employment agencies, helping over 25 people get hired in as little as two days.

]]> Thu, 9 May 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Feeling stuck in your career? Listen in as Josef Stetter, expert in corporate culture and career transitions, reveals how he navigated through 18 different jobs to find his true passion in shaping modern workplaces.

In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Josef Stetter, a corporate culturist, seat and resume whisperer, whose eclectic career journey has provided him with profound insights into the dynamics of corporate culture and leadership. Josef shares his personal story, from attempting to fulfill family expectations to finding his calling in helping organizations and individuals enhance their workplace environments and career trajectories. His experiences across nine career changes and over 18 different jobs have equipped him with a unique perspective on the essential qualities of effective leadership and the transformative power of understanding one's own career path.

Josef delves deep into the mechanics of corporate culture, discussing his role in reshaping companies' approaches to hiring, firing, and everything in between. He talks about the importance of aligning corporate culture with employee well-being and how traditional recruitment strategies are evolving to meet modern needs. Josef’s approach to headhunting and his innovative strategies for guaranteeing successful hires are particularly illuminating. This episode is a must-listen for anyone interested in the intricacies of corporate culture, the impact of thoughtful leadership, and the journey of finding one's passion through a series of career transitions.

Connect with Catryn Becker 

Connect with Josef Stetter

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Josef Stetter

Josef Stetter is an award-winning, internationally best-selling author of 11 books and a dynamic speaker who has participated in setting a Guinness World Record. With over 16 years of infusing humor, energy, passion, and full self-expression into his endeavors, Josef has navigated through nine career changes and 18 different job roles. His expertise in recruitment has attracted top-tier clients such as Deloitte & Touche, Aecon Construction, Tata Consulting Services, Canon, Aviva, and Skechers Shoes. Josef has personally assisted over 11,000 individuals in securing jobs they love, boasting a 90% success rate in finding employment in any field within three months. His fastest record for helping someone land their dream job is just two days. Josef is renowned for his unique approach to overcoming the challenges of job searching and hiring, offering advanced strategies that yield exceptional results. His comprehensive program, "Land Your Dream Job Now," leverages 25,000 hours of mastery to guarantee results, providing insider tips, resume templates, and access to top job boards and employment agencies, helping over 25 people get hired in as little as two days.

]]> 98 - Navigating Career Changes and Corporate Culture with the Resume Whisperer, Josef Stetter Catryn Becker 00:36:41 Feeling stuck in your career? Listen in as Josef Stetter, expert in corporate culture and career transitions, reveals how he navigated through 18 different jobs to find his true passion in shaping modern workplaces. Feeling stuck in your career? Listen in as Josef Stetter, expert in corporate culture and career transitions, reveals how he navigated through 18 different jobs to find his true passion in shaping modern workplaces. false full 98 20054212-452a-46d7-ae2b-c93c89036082 97 - Celebrating the Ridiculous: How Outlandish Ideas Fuel Success Have you ever been told your idea was too ridiculous to work? This episode of "The Good, Bad, and Ugly of Business" features guests Jeffrey Kippel and Mindy Blackstien, who turned seemingly absurd ideas into stunning successes. Discover how embracing the unconventional can lead to remarkable achievements.

In this inspiring episode of "The Good, Bad, and Ugly of Business," host Catryn Becker dives into the power of embracing unconventional ideas with guests Jeffrey Kippel and Mindy Blackstien. Known for their audacious approaches in the fitness industry and beyond, Jeffrey and Mindy share their journey from being labeled ridiculous to achieving remarkable success. They discuss their latest project, a book series that encourages readers to pursue seemingly absurd ideas with the potential to lead to significant breakthroughs.

Throughout the conversation, Jeffrey and Mindy highlight their initial struggles and the skepticism they faced when they first proposed the concept of fitness modeling and natural bodybuilding—a niche they passionately helped to mainstream. They recount the laughter and doubts of critics and how these challenges only fueled their determination to succeed. By sharing their personal and professional evolutions, they offer invaluable insights into the resilience and creativity required to turn ridicule into triumph.

This episode is a must-listen for anyone who has ever had a bold idea dismissed as impractical or foolish. Catryn, Jeffrey, and Mindy explore how the most groundbreaking achievements often begin with ideas that defy conventional wisdom, urging the audience to reconsider the value of the ridiculous and find the courage to pursue their own path-breaking ventures.

Connect with Catryn Becker 

Connect with Jeffrey Kippel & Mindy Blackstien

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Jeffrey Kippel & Mindy Blackstien

As a dynamic husband and wife duo with over 25 years of experience, we've been at the forefront of revolutionizing the natural bodybuilding and fitness model industries. Our extensive track record includes spearheading numerous events, expos, seminars, television appearances, and social campaigns, all aimed at motivating and empowering millions to embark on transformative journeys. However, our journey didn't stop at physical transformation; we realized the crucial importance of mental and emotional well-being in achieving true fulfillment. Thus, we've embarked on a mission to redefine what it means to be healthy, focusing on not just how one looks, but also how they think, feel, act, function, and dream. Our comprehensive approach includes an innovative accountability network that provides invaluable information, inspiration, and insights. Additionally, we're proud authors of The Ridiculous, a comedy book series that has soared to #1 on Amazon across multiple categories, including Comedy, Self-Help & Psychology Humor, Science Fiction, and Happiness. 

]]> Tue, 7 May 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever been told your idea was too ridiculous to work? This episode of "The Good, Bad, and Ugly of Business" features guests Jeffrey Kippel and Mindy Blackstien, who turned seemingly absurd ideas into stunning successes. Discover how embracing the unconventional can lead to remarkable achievements.

In this inspiring episode of "The Good, Bad, and Ugly of Business," host Catryn Becker dives into the power of embracing unconventional ideas with guests Jeffrey Kippel and Mindy Blackstien. Known for their audacious approaches in the fitness industry and beyond, Jeffrey and Mindy share their journey from being labeled ridiculous to achieving remarkable success. They discuss their latest project, a book series that encourages readers to pursue seemingly absurd ideas with the potential to lead to significant breakthroughs.

Throughout the conversation, Jeffrey and Mindy highlight their initial struggles and the skepticism they faced when they first proposed the concept of fitness modeling and natural bodybuilding—a niche they passionately helped to mainstream. They recount the laughter and doubts of critics and how these challenges only fueled their determination to succeed. By sharing their personal and professional evolutions, they offer invaluable insights into the resilience and creativity required to turn ridicule into triumph.

This episode is a must-listen for anyone who has ever had a bold idea dismissed as impractical or foolish. Catryn, Jeffrey, and Mindy explore how the most groundbreaking achievements often begin with ideas that defy conventional wisdom, urging the audience to reconsider the value of the ridiculous and find the courage to pursue their own path-breaking ventures.

Connect with Catryn Becker 

Connect with Jeffrey Kippel & Mindy Blackstien

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Jeffrey Kippel & Mindy Blackstien

As a dynamic husband and wife duo with over 25 years of experience, we've been at the forefront of revolutionizing the natural bodybuilding and fitness model industries. Our extensive track record includes spearheading numerous events, expos, seminars, television appearances, and social campaigns, all aimed at motivating and empowering millions to embark on transformative journeys. However, our journey didn't stop at physical transformation; we realized the crucial importance of mental and emotional well-being in achieving true fulfillment. Thus, we've embarked on a mission to redefine what it means to be healthy, focusing on not just how one looks, but also how they think, feel, act, function, and dream. Our comprehensive approach includes an innovative accountability network that provides invaluable information, inspiration, and insights. Additionally, we're proud authors of The Ridiculous, a comedy book series that has soared to #1 on Amazon across multiple categories, including Comedy, Self-Help & Psychology Humor, Science Fiction, and Happiness. 

]]> 97 - Celebrating the Ridiculous: How Outlandish Ideas Fuel Success Catryn Becker 00:37:24 Have you ever been told your idea was too ridiculous to work? This episode of "The Good, Bad, and Ugly of Business" features guests Jeffrey Kippel and Mindy Blackstien, who turned seemingly absurd ideas into stunning successes. Discover how embracing the unconventional can lead to remarkable achievements. Have you ever been told your idea was too ridiculous to work? This episode of "The Good, Bad, and Ugly of Business" features guests Jeffrey Kippel and Mindy Blackstien, who turned seemingly absurd ideas into stunning successes. Discover how embracing the unconventional can lead to remarkable achievements. false full 97 8aa36db4-8229-4570-9618-0903f429b355 96 - Building Wealth Outside Wall Street: A Real Estate Investor's Guide Thinking that your day job is enough for retirement? Think again. Discover how Lane Kawaoka used real estate to secure his financial future.

In this episode, host Catryn Becker sits down with Lane Kawaoka, an engineer turned real estate mogul, to explore the vast potential of real estate investing as an alternative to traditional stock market investments. Lane shares his personal journey from a secure job in industrial engineering to building a multi-million dollar real estate portfolio. His unique approach involves leveraging the geographical independence his investments afford, allowing him to live in his ideal location—Hawaii—while investing in markets where the numbers make the most sense.

Listeners will gain insights into the systematic method Lane has developed for identifying lucrative real estate opportunities that offer consistent returns. He delves into the mechanics of real estate investment, including the four main ways rental property owners earn income: mortgage pay-down, property appreciation, tax benefits, and rental income. Lane also discusses the concept of creating "mini pensions" through strategic property investments, which can serve as a cornerstone for long-term financial security and independence. This episode is a must-listen for anyone curious about stepping outside the conventional path of corporate employment to embrace the opportunities that real estate investing offers.

Connect with Catryn Becker 

Connect with Lane Kawaoka

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Lane Kawaoka

Lane owns 10,000+ rental units and leads the “Hui Deal Pipeline Club” which has acquired over $2.1B+ of real estate, by syndicating $200 million+ of private equity since 2016. He has returned over $45 million dollars to his investors in distributions.

Lane uses his Engineering degree to reverse-engineer wealth building strategies the rich use in the Top-50 Investing Podcast, The Wealth Elevator.

]]> Thu, 2 May 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Thinking that your day job is enough for retirement? Think again. Discover how Lane Kawaoka used real estate to secure his financial future.

In this episode, host Catryn Becker sits down with Lane Kawaoka, an engineer turned real estate mogul, to explore the vast potential of real estate investing as an alternative to traditional stock market investments. Lane shares his personal journey from a secure job in industrial engineering to building a multi-million dollar real estate portfolio. His unique approach involves leveraging the geographical independence his investments afford, allowing him to live in his ideal location—Hawaii—while investing in markets where the numbers make the most sense.

Listeners will gain insights into the systematic method Lane has developed for identifying lucrative real estate opportunities that offer consistent returns. He delves into the mechanics of real estate investment, including the four main ways rental property owners earn income: mortgage pay-down, property appreciation, tax benefits, and rental income. Lane also discusses the concept of creating "mini pensions" through strategic property investments, which can serve as a cornerstone for long-term financial security and independence. This episode is a must-listen for anyone curious about stepping outside the conventional path of corporate employment to embrace the opportunities that real estate investing offers.

Connect with Catryn Becker 

Connect with Lane Kawaoka

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Lane Kawaoka

Lane owns 10,000+ rental units and leads the “Hui Deal Pipeline Club” which has acquired over $2.1B+ of real estate, by syndicating $200 million+ of private equity since 2016. He has returned over $45 million dollars to his investors in distributions.

Lane uses his Engineering degree to reverse-engineer wealth building strategies the rich use in the Top-50 Investing Podcast, The Wealth Elevator.

]]> 96 - Building Wealth Outside Wall Street: A Real Estate Investor's Guide Catryn Becker 00:31:00 Thinking that your day job is enough for retirement? Think again. Discover how Lane Kawaoka used real estate to secure his financial future. Thinking that your day job is enough for retirement? Think again. Discover how Lane Kawaoka used real estate to secure his financial future. false full 96 5c68b8e7-01ec-4bbb-82f7-a7fd74d567a6 95 - Game Changer: How Titus Walker is Making Gaming a Lucrative Career Is the world of professional gaming as profitable as tech startups? Discover how Titus Walker turned his passion for video games into a groundbreaking business venture. Tune in to learn how gaming could be the career move you never expected.

In this compelling episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Titus Walker, the visionary CEO of Ultimate End Gamers League, who is redefining what it means to make a living in the gaming industry. From debunking the common misconceptions that gaming is not a viable career path to discussing the strategic parallels between real estate development and building virtual communities, Titus shares his unique journey and the innovative business model that could set a new standard in the esports world.

Listeners will gain invaluable insights into how the gaming industry is evolving beyond entertainment into a robust economic sector with significant earning potential. Titus also delves into the challenges he faced while shifting public perception and building a business that caters to a diverse and expansive gaming community. This episode is not just for gaming enthusiasts but for anyone intrigued by the transformation of passion into profit and the future of digital entertainment.

Connect with Catryn Becker

Connect with Titus Walker

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Titus Walker

Titus Walker is the visionary CEO of the Ultimate Endgamers League (UEL), a trailblazing E-Sports organization he founded in 2019, which is swiftly redefining the global gaming landscape. Under his leadership, the UEL has celebrated seven thrilling seasons, captivating over a million viewers each season and distributing over $200,000 in prizes. With a mission to cultivate a vast, inclusive gaming community, the UEL integrates 33 diverse games, catering to a spectrum of gamers, from the casual enthusiast to the competitive professional. 

]]> Tue, 30 Apr 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Is the world of professional gaming as profitable as tech startups? Discover how Titus Walker turned his passion for video games into a groundbreaking business venture. Tune in to learn how gaming could be the career move you never expected.

In this compelling episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Titus Walker, the visionary CEO of Ultimate End Gamers League, who is redefining what it means to make a living in the gaming industry. From debunking the common misconceptions that gaming is not a viable career path to discussing the strategic parallels between real estate development and building virtual communities, Titus shares his unique journey and the innovative business model that could set a new standard in the esports world.

Listeners will gain invaluable insights into how the gaming industry is evolving beyond entertainment into a robust economic sector with significant earning potential. Titus also delves into the challenges he faced while shifting public perception and building a business that caters to a diverse and expansive gaming community. This episode is not just for gaming enthusiasts but for anyone intrigued by the transformation of passion into profit and the future of digital entertainment.

Connect with Catryn Becker

Connect with Titus Walker

About Catryn Becker

Catryn Becker, a former corporate engineer turned mentor, guides women dreaming of entrepreneurship. Overcoming her own initial fears, she now helps others navigate the leap into business ownership through a supportive community that offers crucial tools and connections. Catryn hosts the award-winning podcast "The Good, Bad, and Ugly of Business," delivers talks on global stages, and is a co-author of an international best-selling book on Amazon about the art of surrender. Recognized with the Pursuit of Personal Excellence Award by the Los Angeles Tribune, Catryn champions a vision of success focused on happiness and self-connection.

About Titus Walker

Titus Walker is the visionary CEO of the Ultimate Endgamers League (UEL), a trailblazing E-Sports organization he founded in 2019, which is swiftly redefining the global gaming landscape. Under his leadership, the UEL has celebrated seven thrilling seasons, captivating over a million viewers each season and distributing over $200,000 in prizes. With a mission to cultivate a vast, inclusive gaming community, the UEL integrates 33 diverse games, catering to a spectrum of gamers, from the casual enthusiast to the competitive professional. 

]]> 95 - Game Changer: How Titus Walker is Making Gaming a Lucrative Career Catryn Becker 00:30:55 Is the world of professional gaming as profitable as tech startups? Discover how Titus Walker turned his passion for video games into a groundbreaking business venture. Tune in to learn how gaming could be the career move you never expected. Is the world of professional gaming as profitable as tech startups? Discover how Titus Walker turned his passion for video games into a groundbreaking business venture. Tune in to learn how gaming could be the career move you never expected. false full 95 efdecb54-3efc-4cd4-8ab1-2eb0d0690fac 94 - The Charge Towards a Cleaner Future: Electric Vehicles and Beyond Is resistance to electric vehicles just fear of change? Hear how societal attitudes are shifting and what it means for the future of electric mobility. In this episode, host Catryn Becker sits down with Diana Cwick from REVS, a Houston-based startup leading the charge in electric vehicle infrastructure. REVS, which stands for Refuel Electric Vehicle Solutions, specializes in integrating EV charging solutions into multifamily residential complexes nationwide, paving the way for a more sustainable future.

During the conversation, Diana shares her journey into the electric vehicle industry, a path marked by serendipity and a chance encounter at a conference. With no prior experience in electric vehicles, her transition highlights the accessibility and growing interest in the EV sector. Diana and Catryn delve into the challenges and opportunities presented by electric vehicles, discussing everything from consumer resistance to the technological and infrastructural advancements that make EVs increasingly viable. They address common misconceptions and the profound impact of electric vehicles on both the environment and our everyday lives.

Listeners will gain a deeper understanding of why the shift towards electric vehicles is critical, not just from an environmental perspective but also as a necessary evolution in how we think about transportation. Diana's insights from REVS underscore the importance of education and advocacy in overcoming skepticism and fostering a broader acceptance of electric vehicles. This episode is a must-listen for anyone curious about the future of transportation and how innovation is driving us towards a cleaner, more efficient world.

Connect with Catryn Becker

About Catryn Becker

Catryn Becker has transformed her journey from a stressed, burnt-out corporate engineer into a leading mentor for women transitioning into entrepreneurship. After overcoming her own fears of venturing out alone and not knowing how to start, Catryn now empowers other corporate women to take their first steps towards business ownership. She leads a supportive community that provides the essential tools, knowledge, and connections needed to thrive in the entrepreneurial world.

Beyond her mentoring, Catryn shares her insights through her award-winning podcast, "The Good, Bad, and Ugly of Business," and engaging talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, reinforcing her expertise in guiding individuals toward personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Diana Cwick

About Diana Cwick

 

]]> Thu, 25 Apr 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Is resistance to electric vehicles just fear of change? Hear how societal attitudes are shifting and what it means for the future of electric mobility. In this episode, host Catryn Becker sits down with Diana Cwick from REVS, a Houston-based startup leading the charge in electric vehicle infrastructure. REVS, which stands for Refuel Electric Vehicle Solutions, specializes in integrating EV charging solutions into multifamily residential complexes nationwide, paving the way for a more sustainable future.

During the conversation, Diana shares her journey into the electric vehicle industry, a path marked by serendipity and a chance encounter at a conference. With no prior experience in electric vehicles, her transition highlights the accessibility and growing interest in the EV sector. Diana and Catryn delve into the challenges and opportunities presented by electric vehicles, discussing everything from consumer resistance to the technological and infrastructural advancements that make EVs increasingly viable. They address common misconceptions and the profound impact of electric vehicles on both the environment and our everyday lives.

Listeners will gain a deeper understanding of why the shift towards electric vehicles is critical, not just from an environmental perspective but also as a necessary evolution in how we think about transportation. Diana's insights from REVS underscore the importance of education and advocacy in overcoming skepticism and fostering a broader acceptance of electric vehicles. This episode is a must-listen for anyone curious about the future of transportation and how innovation is driving us towards a cleaner, more efficient world.

Connect with Catryn Becker

About Catryn Becker

Catryn Becker has transformed her journey from a stressed, burnt-out corporate engineer into a leading mentor for women transitioning into entrepreneurship. After overcoming her own fears of venturing out alone and not knowing how to start, Catryn now empowers other corporate women to take their first steps towards business ownership. She leads a supportive community that provides the essential tools, knowledge, and connections needed to thrive in the entrepreneurial world.

Beyond her mentoring, Catryn shares her insights through her award-winning podcast, "The Good, Bad, and Ugly of Business," and engaging talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, reinforcing her expertise in guiding individuals toward personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Diana Cwick

About Diana Cwick

 

]]> 94 - The Charge Towards a Cleaner Future: Electric Vehicles and Beyond Catryn Becker 00:29:18 Is resistance to electric vehicles just fear of change? Hear how societal attitudes are shifting and what it means for the future of electric mobility. In this episode, host Catryn Becker sits down with Diana Cwick from REVS, a Houston-based startup leading the charge in electric vehicle infrastructure. REVS, which stands for Refuel Electric Vehicle Solutions, specializes in integrating EV charging solutions into multifamily residential complexes nationwide, paving the way for a more sustainable future. Is resistance to electric vehicles just fear of change? Hear how societal attitudes are shifting and what it means for the future of electric mobility. In this episode, host Catryn Becker sits down with Diana Cwick from REVS, a Houston-based startup leading the charge in electric vehicle infrastructure. REVS, which stands for Refuel Electric Vehicle Solutions, specializes in integrating EV charging solutions into multifamily residential complexes nationwide, paving the way for a more sustainable future. false full 94 ec830e82-12e5-4043-bba9-54b01711df7e 93 - Innovate or Stagnate: Transforming HVAC with Jim Metropoulos Do you know what it takes to revolutionize a technology that’s been unchanged for over a century? Join us as Jim Metropoulos, the mind behind Blue Box Air and Kyvos, reveals how a simple innovation can transform the HVAC industry and significantly reduce energy consumption. Discover the story of how tackling a century-old problem could lead to healthier living environments and monumental energy savings.

In this episode, we dive deep with Jim to explore the origins of his groundbreaking Blue Box technology—a system designed to penetrate and clean HVAC coils more effectively than ever before. Jim shares how a chance encounter and an innovative mindset led to a solution that not only enhances air quality but also slashes energy costs and carbon emissions. As we uncover the layers of this transformative technology, we also discuss the broader implications for buildings worldwide, from homes to high-rise offices. Tune in to learn how thinking outside the box—literally—can lead to smarter, more sustainable living spaces.

About Catryn Becker

Catryn Becker has transformed her journey from a stressed, burnt-out corporate engineer into a leading mentor for women transitioning into entrepreneurship. After overcoming her own fears of venturing out alone and not knowing how to start, Catryn now empowers other corporate women to take their first steps towards business ownership. She leads a supportive community that provides the essential tools, knowledge, and connections needed to thrive in the entrepreneurial world.

Beyond her mentoring, Catryn shares her insights through her award-winning podcast, "The Good, Bad, and Ugly of Business," and engaging talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, reinforcing her expertise in guiding individuals toward personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Catryn Becker

Connect with Jim Metropoulos

About Jim Metropoulos

Jim Metropoulos is the visionary CEO and founder of Blue Box and Kyvos, companies at the forefront of HVAC innovation. With a background in political science from UCLA and a knack for self-taught engineering, Jim has revolutionized the way we think about air conditioning and heating systems. His accidental discovery, the Blue Box, addresses a century-old inefficiency in HVAC technology—cleaning heat transfer coils in systems large and small. This breakthrough not only improves air quality and system efficiency but also significantly reduces energy consumption and carbon emissions. Jim's commitment to sustainable solutions and healthier environments is driving change across the HVAC industry, leading to collaborations with major hospitals and commercial facilities around the world.

]]> Mon, 22 Apr 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Do you know what it takes to revolutionize a technology that’s been unchanged for over a century? Join us as Jim Metropoulos, the mind behind Blue Box Air and Kyvos, reveals how a simple innovation can transform the HVAC industry and significantly reduce energy consumption. Discover the story of how tackling a century-old problem could lead to healthier living environments and monumental energy savings.

In this episode, we dive deep with Jim to explore the origins of his groundbreaking Blue Box technology—a system designed to penetrate and clean HVAC coils more effectively than ever before. Jim shares how a chance encounter and an innovative mindset led to a solution that not only enhances air quality but also slashes energy costs and carbon emissions. As we uncover the layers of this transformative technology, we also discuss the broader implications for buildings worldwide, from homes to high-rise offices. Tune in to learn how thinking outside the box—literally—can lead to smarter, more sustainable living spaces.

About Catryn Becker

Catryn Becker has transformed her journey from a stressed, burnt-out corporate engineer into a leading mentor for women transitioning into entrepreneurship. After overcoming her own fears of venturing out alone and not knowing how to start, Catryn now empowers other corporate women to take their first steps towards business ownership. She leads a supportive community that provides the essential tools, knowledge, and connections needed to thrive in the entrepreneurial world.

Beyond her mentoring, Catryn shares her insights through her award-winning podcast, "The Good, Bad, and Ugly of Business," and engaging talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, reinforcing her expertise in guiding individuals toward personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Catryn Becker

Connect with Jim Metropoulos

About Jim Metropoulos

Jim Metropoulos is the visionary CEO and founder of Blue Box and Kyvos, companies at the forefront of HVAC innovation. With a background in political science from UCLA and a knack for self-taught engineering, Jim has revolutionized the way we think about air conditioning and heating systems. His accidental discovery, the Blue Box, addresses a century-old inefficiency in HVAC technology—cleaning heat transfer coils in systems large and small. This breakthrough not only improves air quality and system efficiency but also significantly reduces energy consumption and carbon emissions. Jim's commitment to sustainable solutions and healthier environments is driving change across the HVAC industry, leading to collaborations with major hospitals and commercial facilities around the world.

]]> 93 - Innovate or Stagnate: Transforming HVAC with Jim Metropoulos Catryn Becker 00:59:32 Do you know what it takes to revolutionize a technology that’s been unchanged for over a century? Join us as Jim Metropoulos, the mind behind Blue Box Air and Kyvos, reveals how a simple innovation can transform the HVAC industry and significantly reduce energy consumption. Discover the story of how tackling a century-old problem could lead to healthier living environments and monumental energy savings. Do you know what it takes to revolutionize a technology that’s been unchanged for over a century? Join us as Jim Metropoulos, the mind behind Blue Box Air and Kyvos, reveals how a simple innovation can transform the HVAC industry and significantly reduce energy consumption. Discover the story of how tackling a century-old problem could lead to healthier living environments and monumental energy savings. false full 93 084910e7-2b03-4549-99a3-5d152e6148e8 92 - Building Emotional Resiliency with Regina Spencer Ever wondered how to harness your innate strengths to overcome life's obstacles? This episode delves into creating emotional resilience through positive therapy practices. Host Catryn Becker sits down with guest Regina Spencer to explore the transformative power of strengths-based therapy. Regina shares her journey of aiding clients to harness their inherent strengths to conquer life’s hurdles, a philosophy that underscores her practice at Spencer and Associates Therapeutic Alliance. This approach not only helps individuals recognize their potential but also promotes a healthier, forward-looking perspective on personal challenges.

The conversation takes a compelling turn as Regina introduces the concept of brain training, a cutting-edge neurofeedback technique that has reshaped traditional therapy methods. This non-invasive, engaging treatment allows clients to experience therapy while engaging in everyday activities like watching movies or reading, making mental health support more accessible and less intimidating. Regina’s insights reveal the profound impact of innovative mental health practices on improving life quality, making this episode a must-listen for anyone interested in the future of personal development and therapeutic practices.

Connect with Catryn Becker

About Catryn Becker

Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Regina Spencer

About Regina Spencer

I have served as a Licensed Clinical Social Worker for the past several years, and am currently the Founder and Clinical Director of Spencer and Associates Therapeutic Alliance in the Greater Houston area. I have worked with diverse populations including children, adolescents, adults, couples, families and individuals. In my work I help others help themselves with regard to relationship issues, grief/loss, career exploration, mental health challenges, and overall functioning. In addition, I provide evidence based practices, treatment planning, goal setting, and coping skills within the therapeutic relationship. 

]]> Thu, 18 Apr 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Ever wondered how to harness your innate strengths to overcome life's obstacles? This episode delves into creating emotional resilience through positive therapy practices. Host Catryn Becker sits down with guest Regina Spencer to explore the transformative power of strengths-based therapy. Regina shares her journey of aiding clients to harness their inherent strengths to conquer life’s hurdles, a philosophy that underscores her practice at Spencer and Associates Therapeutic Alliance. This approach not only helps individuals recognize their potential but also promotes a healthier, forward-looking perspective on personal challenges.

The conversation takes a compelling turn as Regina introduces the concept of brain training, a cutting-edge neurofeedback technique that has reshaped traditional therapy methods. This non-invasive, engaging treatment allows clients to experience therapy while engaging in everyday activities like watching movies or reading, making mental health support more accessible and less intimidating. Regina’s insights reveal the profound impact of innovative mental health practices on improving life quality, making this episode a must-listen for anyone interested in the future of personal development and therapeutic practices.

Connect with Catryn Becker

About Catryn Becker

Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Regina Spencer

About Regina Spencer

I have served as a Licensed Clinical Social Worker for the past several years, and am currently the Founder and Clinical Director of Spencer and Associates Therapeutic Alliance in the Greater Houston area. I have worked with diverse populations including children, adolescents, adults, couples, families and individuals. In my work I help others help themselves with regard to relationship issues, grief/loss, career exploration, mental health challenges, and overall functioning. In addition, I provide evidence based practices, treatment planning, goal setting, and coping skills within the therapeutic relationship. 

]]> 92 - Building Emotional Resiliency with Regina Spencer Catryn Becker 00:44:59 Ever wondered how to harness your innate strengths to overcome life's obstacles? This episode delves into creating emotional resilience through positive therapy practices. Host Catryn Becker sits down with guest Regina Spencer to explore the transformative power of strengths-based therapy. Regina shares her journey of aiding clients to harness their inherent strengths to conquer life’s hurdles, a philosophy that underscores her practice at Spencer and Associates Therapeutic Alliance. This approach not only helps individuals recognize their potential but also promotes a healthier, forward-looking perspective on personal challenges. Ever wondered how to harness your innate strengths to overcome life's obstacles? This episode delves into creating emotional resilience through positive therapy practices. Host Catryn Becker sits down with guest Regina Spencer to explore the transformative power of strengths-based therapy. Regina shares her journey of aiding clients to harness their inherent strengths to conquer life’s hurdles, a philosophy that underscores her practice at Spencer and Associates Therapeutic Alliance. This approach not only helps individuals recognize their potential but also promotes a healthier, forward-looking perspective on personal challenges. false full 92 3cb2917f-93ea-43d3-bb21-0913c43b2545 91 - The Power of Intentional Connection with Anthony Lindsay Ever thought about reinventing yourself but didn't know where to start?  From banking to business centers, and the UK to the US and back — guest Anthony Lindsay's career has been anything but ordinary. It's a masterclass in leveraging past experiences for future success.

In this episode, host Catryn Becker discusses the themes of personal reinvention and its significance in professional life with guest Anthony Lindsay, founder of Astor Business Centers. Anthony shares insights from his latest work on business networking for startups and side hustlers, emphasizing the importance of genuine, relationship-focused networking over transactional interactions. His approach to networking and the use of modern tools like ChatGPT underscore the theme of leveraging personal experience and technology to foster business growth and personal fulfillment. The discussion explores the broader psychological shifts that occur in midlife, shifting away from external expectations to embrace a more authentic self, reflecting a "coming back to center" rather than experiencing a crisis.

The episode serves as a reflection on personal growth, the power of networking, and the importance of staying true to oneself while navigating the challenges and opportunities of midlife and professional development.

Connect with Catryn Becker

About Catryn Becker

Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Anthony Lindsay

About Anthony Lindsay

Anthony Lindsay is a distinguished figure in the business and finance sector, with a remarkable career spanning over 30 years.  

He has held senior managerial positions at leading financial institutions including Capital One Bank, JP Morgan Chase, HSBC, Lloyds Bank, and Citi Bank, across both the US and UK. His vast experience in the finance industry has not only furnished him with a deep pool of knowledge and expertise but also enabled him to significantly contribute to the success of numerous start-ups.

Anthony has been the recipient of numerous awards and recognitions, underscoring his commitment to excellence in finance. He has developed an extensive network of funders, consultants, and other key professionals, which has proven invaluable in promoting growth and innovation within the industry.

In addition to his substantial contributions to the finance sector, Anthony has leveraged his expertise as an author and radio presenter. Through these platforms, he shares his comprehensive insights and experiences, aiming to illuminate and inspire a broader audience.

Anthony is deeply committed to empowering individuals and businesses by providing the necessary encouragement and insights to develop robust and effective business strategies. His work as an author and radio presenter complements his finance career, allowing him to reach a wider audience and impact more lives.

 

]]> Tue, 16 Apr 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Ever thought about reinventing yourself but didn't know where to start?  From banking to business centers, and the UK to the US and back — guest Anthony Lindsay's career has been anything but ordinary. It's a masterclass in leveraging past experiences for future success.

In this episode, host Catryn Becker discusses the themes of personal reinvention and its significance in professional life with guest Anthony Lindsay, founder of Astor Business Centers. Anthony shares insights from his latest work on business networking for startups and side hustlers, emphasizing the importance of genuine, relationship-focused networking over transactional interactions. His approach to networking and the use of modern tools like ChatGPT underscore the theme of leveraging personal experience and technology to foster business growth and personal fulfillment. The discussion explores the broader psychological shifts that occur in midlife, shifting away from external expectations to embrace a more authentic self, reflecting a "coming back to center" rather than experiencing a crisis.

The episode serves as a reflection on personal growth, the power of networking, and the importance of staying true to oneself while navigating the challenges and opportunities of midlife and professional development.

Connect with Catryn Becker

About Catryn Becker

Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Anthony Lindsay

About Anthony Lindsay

Anthony Lindsay is a distinguished figure in the business and finance sector, with a remarkable career spanning over 30 years.  

He has held senior managerial positions at leading financial institutions including Capital One Bank, JP Morgan Chase, HSBC, Lloyds Bank, and Citi Bank, across both the US and UK. His vast experience in the finance industry has not only furnished him with a deep pool of knowledge and expertise but also enabled him to significantly contribute to the success of numerous start-ups.

Anthony has been the recipient of numerous awards and recognitions, underscoring his commitment to excellence in finance. He has developed an extensive network of funders, consultants, and other key professionals, which has proven invaluable in promoting growth and innovation within the industry.

In addition to his substantial contributions to the finance sector, Anthony has leveraged his expertise as an author and radio presenter. Through these platforms, he shares his comprehensive insights and experiences, aiming to illuminate and inspire a broader audience.

Anthony is deeply committed to empowering individuals and businesses by providing the necessary encouragement and insights to develop robust and effective business strategies. His work as an author and radio presenter complements his finance career, allowing him to reach a wider audience and impact more lives.

 

]]> 91 - The Power of Intentional Connection with Anthony Lindsay Catryn Becker 00:34:53 Ever thought about reinventing yourself but didn't know where to start? From banking to business centers, and the UK to the US and back — guest Anthony Lindsay's career has been anything but ordinary. It's a masterclass in leveraging past experiences for future success. Ever thought about reinventing yourself but didn't know where to start? From banking to business centers, and the UK to the US and back — guest Anthony Lindsay's career has been anything but ordinary. It's a masterclass in leveraging past experiences for future success. false full 91 2e1263d3-1bc7-4e06-aae8-0940dce01b8d 90 - How to make friends as an Adult with Lori Olson When was the last time that you made a new friend?  When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend?  That list just got a lot smaller didn't it?  The fact is that for most adults it can be a tricky thing to do.  Guest Lori Olson is an expert at bringing people together and once likeminded people hang out, friendships are made!  But Catryn, how does this relate to business?  Let me tell you!  Community building and audience engagement are crucial to any business or organization and you will learn a lot about that in this episode!

Connect with Catryn Becker

About Catryn Becker

Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Lori Olson

About Lori Olson

Lori Olson is a down-to-earth mama of two (+ adorable furbaby), wife and is the vibrant city owner of The Beauty Boost Houston. With a deep love for health & wellness, human connection, and women's empowerment, Lori's journey led her to Houston during the pandemic, where she continues her Isagenix wellness business yet was eager to spice things up and create a vibrant community of like-minded women through The Beauty Boost.

At The Beauty Boost Houston, Lori curates transformative events and experiences aimed at empowering women to feel their best – inside and out. With a background in wellness and natural beauty, Lori's vision for The Beauty Boost aligns perfectly with her mission to foster self-love and confidence in every woman she touches.

Join Lori Olson and The Beauty Boost Houston on a journey of empowerment, wellness, and community-building. Together, let's create a space where every woman feels confident, connected, and beautifully empowered

]]> Thu, 11 Apr 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ When was the last time that you made a new friend?  When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend?  That list just got a lot smaller didn't it?  The fact is that for most adults it can be a tricky thing to do.  Guest Lori Olson is an expert at bringing people together and once likeminded people hang out, friendships are made!  But Catryn, how does this relate to business?  Let me tell you!  Community building and audience engagement are crucial to any business or organization and you will learn a lot about that in this episode!

Connect with Catryn Becker

About Catryn Becker

Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

Connect with Lori Olson

About Lori Olson

Lori Olson is a down-to-earth mama of two (+ adorable furbaby), wife and is the vibrant city owner of The Beauty Boost Houston. With a deep love for health & wellness, human connection, and women's empowerment, Lori's journey led her to Houston during the pandemic, where she continues her Isagenix wellness business yet was eager to spice things up and create a vibrant community of like-minded women through The Beauty Boost.

At The Beauty Boost Houston, Lori curates transformative events and experiences aimed at empowering women to feel their best – inside and out. With a background in wellness and natural beauty, Lori's vision for The Beauty Boost aligns perfectly with her mission to foster self-love and confidence in every woman she touches.

Join Lori Olson and The Beauty Boost Houston on a journey of empowerment, wellness, and community-building. Together, let's create a space where every woman feels confident, connected, and beautifully empowered

]]> 90 - How to make friends as an Adult with Lori Olson Catryn Becker 00:35:55 When was the last time that you made a new friend? When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend? That list just got a lot smaller didn't it? The fact is that for most adults it can be a tricky thing to do. Guest Lori Olson is an expert at bringing people together and once likeminded people hang out, friendships are made! But Catryn, how does this relate to business? Let me tell you! Community building and audience engagement are crucial to any business or organization and you will learn a lot about that in this episode! When was the last time that you made a new friend? When was the last time that you made a new friend who wasn't someone you worked with, lived next to, or were the parents of your kid's friend? That list just got a lot smaller didn't it? The fact is that for most adults it can be a tricky thing to do. Guest Lori Olson is an expert at bringing people together and once likeminded people hang out, friendships are made! But Catryn, how does this relate to business? Let me tell you! Community building and audience engagement are crucial to any business or organization and you will learn a lot about that in this episode! false full 90 0d32cb40-2f6c-4d49-9218-4e5d84cf4a08 89 - Mastering the Marketing Pivot with Bryan Alston The power of a pivot cannot be overlooked.  It is the power to follow the data even if it may take you in a very different direction than you expected.  As guest Bryan Alston tells us, it is about the emotional connection you can build with your customer and responding to their needs.  This episode is jam packed full of useful information to help you connect more deeply with your customers and clients through creating an effective brand.

Connect with Catryn Becker

About Catryn Becker

Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

 

Connect with Bryan Alston

About Bryan Alston

Co-Founder & Managing Partner at Brand Castle Growth Partners

  • Oversees the investment and marketing departments for Brand Castle
  • Inc5000 CMO with 13 years of innovative retail and digital marketing leadership
  • Led brand launches for Magic Spoon, Our Place, Clove, Sondors eBikes and dozens more
  • Most recently was CMO of Greater Than (2022 Inc5000 #198, #1 hydration brand), a brand he pivoted from Crossfit sports drink to become a leading electrolyte drink for breastfeeding moms
  • Greater Than also hit #318 on the 2023 Inc5000 list, #2 hydration brand
  • Graduate of the Gap Inc. Rotational Management Program, later leading a $130m women's category for Gap.com

A graduate of Dartmouth College, Bryan was a coxswain on the varsity men's rowing team, winning silver at the 2011 Eastern Sprints regional championship and bronze at IRA nationals. He still coxes 5x a week and has won numerous gold medals at the Masters national championship level.

]]> Wed, 10 Apr 2024 00:36:05 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ The power of a pivot cannot be overlooked.  It is the power to follow the data even if it may take you in a very different direction than you expected.  As guest Bryan Alston tells us, it is about the emotional connection you can build with your customer and responding to their needs.  This episode is jam packed full of useful information to help you connect more deeply with your customers and clients through creating an effective brand.

Connect with Catryn Becker

About Catryn Becker

Catryn Becker has transformed her personal journey from a stressed, burnt-out engineer into a beacon of hope for successful women burdened with regret. Her unique approach to happiness has empowered over 250 women to discover joy and redefine success. Beyond her direct impact, Catryn extends her insights through an award-winning podcast and captivating talks on international stages. She is also the co-author of an international best-selling book on Amazon about the art of surrender, further cementing her expertise in guiding individuals towards personal fulfillment.

Awarded the Pursuit of Personal Excellence Award by the Los Angeles Tribune for her contributions to personal growth, Catryn's mission is to create a world where success is measured by happiness and self-connection, proving that true achievement comes from within.

 

Connect with Bryan Alston

About Bryan Alston

Co-Founder & Managing Partner at Brand Castle Growth Partners

  • Oversees the investment and marketing departments for Brand Castle
  • Inc5000 CMO with 13 years of innovative retail and digital marketing leadership
  • Led brand launches for Magic Spoon, Our Place, Clove, Sondors eBikes and dozens more
  • Most recently was CMO of Greater Than (2022 Inc5000 #198, #1 hydration brand), a brand he pivoted from Crossfit sports drink to become a leading electrolyte drink for breastfeeding moms
  • Greater Than also hit #318 on the 2023 Inc5000 list, #2 hydration brand
  • Graduate of the Gap Inc. Rotational Management Program, later leading a $130m women's category for Gap.com

A graduate of Dartmouth College, Bryan was a coxswain on the varsity men's rowing team, winning silver at the 2011 Eastern Sprints regional championship and bronze at IRA nationals. He still coxes 5x a week and has won numerous gold medals at the Masters national championship level.

]]> 89 - Mastering the Marketing Pivot with Bryan Alston Catryn Becker 00:33:12 The power of a pivot cannot be overlooked. It is the power to follow the data even if it may take you in a very different direction than you expected. As guest Bryan Alston tells us, it is about the emotional connection you can build with your customer and responding to their needs. This episode is jam packed full of useful information to help you connect more deeply with your customers and clients through creating an effective brand. The power of a pivot cannot be overlooked. It is the power to follow the data even if it may take you in a very different direction than you expected. As guest Bryan Alston tells us, it is about the emotional connection you can build with your customer and responding to their needs. This episode is jam packed full of useful information to help you connect more deeply with your customers and clients through creating an effective brand. false full 89 e1514180-68e0-4892-a38e-3f335e7e7e3e 88 - From Surviving to Thriving with Maria Baltazzi Do you know how to be happy?  Maybe we are happy in one or two areas of life but it isn't easy to be happy in every area all the time.  And that is okay!  Guest Maria Baltazzi is a Happiness Explorer as she used her experience on the CBS hit show Survivor to find deeper understanding on what happiness is and how it can be achieved.  The answer may surprise you!

Connect with Catryn Becker

Connect with Maria Baltazzi

About Maria Baltazzi

 Embark on a transformative journey with Maria Baltazzi, an Emmy-winning TV producer, wellbeing teacher, and world traveler. Maria guides you to a happier and more conscious life through the pages of her award-winning book, “Take a Shot at Happiness: How to Write, Direct & Produce the Life You Want.”

    Drawing from her diverse experiences and weaving stories from beloved films and world events, Maria shares the eight Happiness Essentials—the core values of happy people—guiding you to discover your path to happiness. Picture exploring what truly makes you happy in a fun and creative way, blending journaling and phone photography for an inner adventure that is both enlightening and enjoyable.

    With an MFA in film and a PhD in Conscious-Centered Living, Maria’s teachings are informed by research and inspired by her adventurous and giving spirit. Her remarkable journey includes epic treks to Everest Base Camp, conquering Mount Kilimanjaro twice, and walking over 8,500 miles for charity across all seven continents. These experiences and her Emmy-winning talent establish her as a trusted guide in your journey toward happiness.

]]> Thu, 4 Apr 2024 18:59:24 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Do you know how to be happy?  Maybe we are happy in one or two areas of life but it isn't easy to be happy in every area all the time.  And that is okay!  Guest Maria Baltazzi is a Happiness Explorer as she used her experience on the CBS hit show Survivor to find deeper understanding on what happiness is and how it can be achieved.  The answer may surprise you!

Connect with Catryn Becker

Connect with Maria Baltazzi

About Maria Baltazzi

 Embark on a transformative journey with Maria Baltazzi, an Emmy-winning TV producer, wellbeing teacher, and world traveler. Maria guides you to a happier and more conscious life through the pages of her award-winning book, “Take a Shot at Happiness: How to Write, Direct & Produce the Life You Want.”

    Drawing from her diverse experiences and weaving stories from beloved films and world events, Maria shares the eight Happiness Essentials—the core values of happy people—guiding you to discover your path to happiness. Picture exploring what truly makes you happy in a fun and creative way, blending journaling and phone photography for an inner adventure that is both enlightening and enjoyable.

    With an MFA in film and a PhD in Conscious-Centered Living, Maria’s teachings are informed by research and inspired by her adventurous and giving spirit. Her remarkable journey includes epic treks to Everest Base Camp, conquering Mount Kilimanjaro twice, and walking over 8,500 miles for charity across all seven continents. These experiences and her Emmy-winning talent establish her as a trusted guide in your journey toward happiness.

]]> 88 - From Surviving to Thriving with Maria Baltazzi Catryn Becker 00:35:02 Do you know how to be happy? Maybe we are happy in one or two areas of life but it isn't easy to be happy in every area all the time. And that is okay! Guest Maria Baltazzi is a Happiness Explorer as she used her experience on the CBS hit show Survivor to find deeper understanding on what happiness is and how it can be achieved. The answer may surprise you! Do you know how to be happy? Maybe we are happy in one or two areas of life but it isn't easy to be happy in every area all the time. And that is okay! Guest Maria Baltazzi is a Happiness Explorer as she used her experience on the CBS hit show Survivor to find deeper understanding on what happiness is and how it can be achieved. The answer may surprise you! false full 88 43203b2c-bfc5-4b18-850b-2cd66c1f3dc9 87 - What are your big scary goals? With Allie Seller What is that big scary goal that has been in your heart?  We all have one.  But most of the time when we tell our big scary goals to another person we feel dismayed because they start asking the wrong question.  They start asking "how" it is going to happen.  The right question to ask is "why"!  Why do you want to achieve that result?

Host Catryn Becker chats about this and so much more with Amazing Race Canada contestant and business coach, Allie Seller.

"When you sell time, people decide if YOU are worth it.  When you sell a result, people decide if THEY are worth it." - Allie Seller

Connect with Catryn Becker

Connect with Allie Seller

 

]]> Tue, 2 Apr 2024 14:06:41 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ What is that big scary goal that has been in your heart?  We all have one.  But most of the time when we tell our big scary goals to another person we feel dismayed because they start asking the wrong question.  They start asking "how" it is going to happen.  The right question to ask is "why"!  Why do you want to achieve that result?

Host Catryn Becker chats about this and so much more with Amazing Race Canada contestant and business coach, Allie Seller.

"When you sell time, people decide if YOU are worth it.  When you sell a result, people decide if THEY are worth it." - Allie Seller

Connect with Catryn Becker

Connect with Allie Seller

 

]]> 87 - What are your big scary goals? With Allie Seller Catryn Becker 00:31:07 What is that big scary goal that has been in your heart? We all have one. But most of the time when we tell our big scary goals to another person we feel dismayed because they start asking the wrong question. They start asking "how" it is going to happen. The right question to ask is "why"! Why do you want to achieve that result? What is that big scary goal that has been in your heart? We all have one. But most of the time when we tell our big scary goals to another person we feel dismayed because they start asking the wrong question. They start asking "how" it is going to happen. The right question to ask is "why"! Why do you want to achieve that result? false full 87 67fe0ac4-ac4a-402d-b1cb-11581325d8f0 86 - A Blueprint for Diversity in Hiring Are you ready to transform your hiring practices and create a truly inclusive workplace? In this episode, we delve into innovative strategies for fostering diversity in recruitment. Discover the proven methods that can revolutionize your approach to talent acquisition. Join us as we explore the future of inclusive recruitment and unlock the blueprint for success.

"There’s room for everyone. We just want the most talented people to be seen and to be heard." - Kenneth L. Johnson, CEO of East Coast Executives.

In this episode, we explore the transformative power of inclusive recruitment with Kenneth L. Johnson, the president of East Coast Executive Diversity Recruiting Firm and organizer of TEDxHarlem. Kenneth shares his remarkable journey, starting his business just a week before the 9/11 attacks and overcoming the ensuing challenges. He highlights the importance of being intentional and mission-aligned in fostering workplace diversity. By shifting focus to diversity recruitment, Kenneth and his team have successfully partnered with companies committed to workplace diversity, helping them to not only meet their DEI goals but also to create more dynamic and innovative work environments.

Kenneth emphasizes the significance of showing up and connecting with talent in unique ways. He believes that storytelling is crucial for organizations to illustrate the success of their diverse employees, thus attracting more diverse talent. Through his insights, Kenneth underscores the need for genuine efforts and commitment from companies to create an inclusive culture where everyone feels valued and has the opportunity to succeed. This episode offers valuable strategies for businesses looking to revolutionize their recruitment practices and build a truly inclusive workplace.

Connect with Catryn Becker, serving successful women drowning in regret

Connect with Kenneth L. Johnson

About Catryn Becker

Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

About Kenneth L. Johnson

Distinguished Diversity Recruiter and Career Services professional that drives business results for clients through creative sourcing strategies and global diversity recruiting programs as Founder & President of the premier Diversity Recruitment Firm, East Coast Executives.

With an esteemed roster of clients and partnerships my dedication to innovative talent- acquisition strategies and diverse candidates makes me a highly sought-after strategic business partner and consultant.

The National Diversity Council 2022 Business Leader of the year award recipient. Selected by Black Enterprise Magazine as a BE Modern Man and Forbes Media as a Forbes Career Coach and Council Member. I’m a TEDx Speaker, Organizer of TEDxHarlem, Google OnAir Career Workshop Facilitator, Indeed.com Job Cast Instructor and serve as Host of The National Urban League Jobs Network Digital Career Success Series.

I’m the Developer of blkbox.tech an App designed to support the careers of Black Men.

]]> Thu, 28 Mar 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you ready to transform your hiring practices and create a truly inclusive workplace? In this episode, we delve into innovative strategies for fostering diversity in recruitment. Discover the proven methods that can revolutionize your approach to talent acquisition. Join us as we explore the future of inclusive recruitment and unlock the blueprint for success.

"There’s room for everyone. We just want the most talented people to be seen and to be heard." - Kenneth L. Johnson, CEO of East Coast Executives.

In this episode, we explore the transformative power of inclusive recruitment with Kenneth L. Johnson, the president of East Coast Executive Diversity Recruiting Firm and organizer of TEDxHarlem. Kenneth shares his remarkable journey, starting his business just a week before the 9/11 attacks and overcoming the ensuing challenges. He highlights the importance of being intentional and mission-aligned in fostering workplace diversity. By shifting focus to diversity recruitment, Kenneth and his team have successfully partnered with companies committed to workplace diversity, helping them to not only meet their DEI goals but also to create more dynamic and innovative work environments.

Kenneth emphasizes the significance of showing up and connecting with talent in unique ways. He believes that storytelling is crucial for organizations to illustrate the success of their diverse employees, thus attracting more diverse talent. Through his insights, Kenneth underscores the need for genuine efforts and commitment from companies to create an inclusive culture where everyone feels valued and has the opportunity to succeed. This episode offers valuable strategies for businesses looking to revolutionize their recruitment practices and build a truly inclusive workplace.

Connect with Catryn Becker, serving successful women drowning in regret

Connect with Kenneth L. Johnson

About Catryn Becker

Catryn Becker is a visionary leader and the driving force behind Optimize We, where she empowers successful women to transform their lives by overcoming deep-seated regrets. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. She has dedicated her career to helping women who feel a deep calling to contribute more meaningfully to the world and humanity. Catryn's innovative concept of "pregret"—the fear of future regret that keeps individuals stuck—has resonated deeply with her clients, enabling them to break free from these mental barriers and achieve extraordinary personal and professional growth.

Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, and disease to freedom. Her work is a testament to the power of unblocking pregrets and turning them into opportunities for success. As a speaker, podcast host, and coach, Catryn's passion for transformation and empowerment shines through in everything she does. She continues to inspire and support women to realize their full potential and transform their visions into reality, creating lasting impacts in their lives and communities.

About Kenneth L. Johnson

Distinguished Diversity Recruiter and Career Services professional that drives business results for clients through creative sourcing strategies and global diversity recruiting programs as Founder & President of the premier Diversity Recruitment Firm, East Coast Executives.

With an esteemed roster of clients and partnerships my dedication to innovative talent- acquisition strategies and diverse candidates makes me a highly sought-after strategic business partner and consultant.

The National Diversity Council 2022 Business Leader of the year award recipient. Selected by Black Enterprise Magazine as a BE Modern Man and Forbes Media as a Forbes Career Coach and Council Member. I’m a TEDx Speaker, Organizer of TEDxHarlem, Google OnAir Career Workshop Facilitator, Indeed.com Job Cast Instructor and serve as Host of The National Urban League Jobs Network Digital Career Success Series.

I’m the Developer of blkbox.tech an App designed to support the careers of Black Men.

]]> 86 - A Blueprint for Diversity in Hiring Catryn Becker 00:28:54 Are you ready to transform your hiring practices and create a truly inclusive workplace? In this episode, we delve into innovative strategies for fostering diversity in recruitment. Discover the proven methods that can revolutionize your approach to talent acquisition. Join us as we explore the future of inclusive recruitment and unlock the blueprint for success. Are you ready to transform your hiring practices and create a truly inclusive workplace? In this episode, we delve into innovative strategies for fostering diversity in recruitment. Discover the proven methods that can revolutionize your approach to talent acquisition. Join us as we explore the future of inclusive recruitment and unlock the blueprint for success. false full 86 521aa4b4-1c58-4949-874c-fdc127ecda19 85 - Are Resumes Outdated? With Michael Smith of UseVerb A resume is simply a piece of paper that says what you are but doesn't convey who you are.  And how could it?  A piece of paper will never tell the full story.  What if there was a different way?  In this episode, I have a chat with Michael Smith, the CMO of UseVerb, that is on a big mission to use a bit of tech to actually bring us closer together.  Don't know what UseVerb means?  Don't worry, we will cover that in the episode too along with so much more!

Try UseVerb for Free - https://useverb.com?ref=catryn

Connect with Catryn Becker

Connect with Michael Smith

About Michael Smith

After 20 years of chasing titles and a career for the sake of a nice salary and an inflated ego, I've realised that true success is about more than just material gains. I'm excited to embark on a new chapter in my life and pursue my passion for helping others succeed.

I believe in the power of a smile, a confident handshake, and a friendly hello to build meaningful connections and create a positive impact in the world. My new venture, UseVerb.com, is a tech company that prioritises people over resumes and I’m so excited about the potential for growth and change.

I urge others to dream big and not settle for the status quo. Opportunities like this come once in a lifetime, a road less travelled, and I'm determined to make the most of mine. Let's work together to bring the magic back to business and remember that it's not about the work-life balance, it's about finding the people you enjoy working with and doing what you love on the journey.

]]> Tue, 26 Mar 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ A resume is simply a piece of paper that says what you are but doesn't convey who you are.  And how could it?  A piece of paper will never tell the full story.  What if there was a different way?  In this episode, I have a chat with Michael Smith, the CMO of UseVerb, that is on a big mission to use a bit of tech to actually bring us closer together.  Don't know what UseVerb means?  Don't worry, we will cover that in the episode too along with so much more!

Try UseVerb for Free - https://useverb.com?ref=catryn

Connect with Catryn Becker

Connect with Michael Smith

About Michael Smith

After 20 years of chasing titles and a career for the sake of a nice salary and an inflated ego, I've realised that true success is about more than just material gains. I'm excited to embark on a new chapter in my life and pursue my passion for helping others succeed.

I believe in the power of a smile, a confident handshake, and a friendly hello to build meaningful connections and create a positive impact in the world. My new venture, UseVerb.com, is a tech company that prioritises people over resumes and I’m so excited about the potential for growth and change.

I urge others to dream big and not settle for the status quo. Opportunities like this come once in a lifetime, a road less travelled, and I'm determined to make the most of mine. Let's work together to bring the magic back to business and remember that it's not about the work-life balance, it's about finding the people you enjoy working with and doing what you love on the journey.

]]> 85 - Are Resumes Outdated? With Michael Smith of UseVerb Catryn Becker 00:37:35 A resume is simply a piece of paper that says what you are but doesn't convey who you are. And how could it? A piece of paper will never tell the full story. What if there was a different way? In this episode, I have a chat with Michael Smith, the CMO of UseVerb, that is on a big mission to use a big of tech to actually bring us closer together. Don't know what UseVerb means? Don't worry, we will cover that in the episode too along with so much more! A resume is simply a piece of paper that says what you are but doesn't convey who you are. And how could it? A piece of paper will never tell the full story. What if there was a different way? In this episode, I have a chat with Michael Smith, the CMO of UseVerb, that is on a big mission to use a big of tech to actually bring us closer together. Don't know what UseVerb means? Don't worry, we will cover that in the episode too along with so much more! false full 85 c23efca5-1e38-44ea-bbf3-ceca6d3647cc 84 - The "Overnight" Success with Matthew Heath of Lights Follow Matthew Heath's story with Lights Follow is a vivid reminder that there's no such thing as an overnight success. It's a journey filled with passion, patience, and perseverance. "Live Your Beautiful Life" is not just a song; it's a narrative that resonates with many, reminding us that our efforts today might only be appreciated in the future – but they're no less valuable. Join Catryn and Matthew for an episode that celebrates the beauty of believing in your work, no matter how long it takes to shine.

Connect with Catryn Becker

Connect with Matthew Heath

About Matthew Heath

Matthew Heath is Nashville based Artist, Songwriter, Producer and Multi Instrumentalist. His professional music career started after college as the bass player for, I Nine, a pop-rock band signed to J/RCA Records by Clive Davis. After several years of touring, Matt’s focus shifted to songwriting and production. His music has been prominently featured in numerous television shows, films, and movie trailers including the Theme song for Netflix Original "Terrace House", Theme for Gordon Ramsey's 24 Hrs To Hell and Back, Grey's Anatomy, Undercover Boss and many more. He is a former John Lennon Songwriting Contest winner and has also had cuts with Kpop artists Girls Generation and Got7 among others. In addition to writing & production work, Matt’s main focus is co-front for his band Lights Follow.  

 

]]> Thu, 21 Mar 2024 22:08:49 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Matthew Heath's story with Lights Follow is a vivid reminder that there's no such thing as an overnight success. It's a journey filled with passion, patience, and perseverance. "Live Your Beautiful Life" is not just a song; it's a narrative that resonates with many, reminding us that our efforts today might only be appreciated in the future – but they're no less valuable. Join Catryn and Matthew for an episode that celebrates the beauty of believing in your work, no matter how long it takes to shine.

Connect with Catryn Becker

Connect with Matthew Heath

About Matthew Heath

Matthew Heath is Nashville based Artist, Songwriter, Producer and Multi Instrumentalist. His professional music career started after college as the bass player for, I Nine, a pop-rock band signed to J/RCA Records by Clive Davis. After several years of touring, Matt’s focus shifted to songwriting and production. His music has been prominently featured in numerous television shows, films, and movie trailers including the Theme song for Netflix Original "Terrace House", Theme for Gordon Ramsey's 24 Hrs To Hell and Back, Grey's Anatomy, Undercover Boss and many more. He is a former John Lennon Songwriting Contest winner and has also had cuts with Kpop artists Girls Generation and Got7 among others. In addition to writing & production work, Matt’s main focus is co-front for his band Lights Follow.  

 

]]> 84 - The "Overnight" Success with Matthew Heath of Lights Follow Catryn Becker 00:49:49 Matthew Heath's story with Lights Follow is a vivid reminder that there's no such thing as an overnight success. It's a journey filled with passion, patience, and perseverance. "Live Your Beautiful Life" is not just a song; it's a narrative that resonates with many, reminding us that our efforts today might only be appreciated in the future – but they're no less valuable. Join Catryn and Matthew for an episode that celebrates the beauty of believing in your work, no matter how long it takes to shine. Matthew Heath's story with Lights Follow is a vivid reminder that there's no such thing as an overnight success. It's a journey filled with passion, patience, and perseverance. "Live Your Beautiful Life" is not just a song; it's a narrative that resonates with many, reminding us that our efforts today might only be appreciated in the future – but they're no less valuable. Join Catryn and Matthew for an episode that celebrates the beauty of believing in your work, no matter how long it takes to shine. false full 84 b97a0456-8d7c-4174-b0e5-696bb6de510f 83 - The Best Version of You Already Exists Do you believe the title of this episode?  Do you believe the best version of you already exists?  Are you living that life now?  In this episode, host Catryn Becker connects with spiritual alchemist Janaki Mayhill as they discuss that journey that has lead Janaki to guiding others to finding who they truly are.  I encourage you to listen with an open mind and an open heart.

Connect with Catryn Becker

Connect with Janaki Mayhill

About Janaki Mayhill

Janaki INbodies the essence of transformation and serves as a conduit for the divine at the deepest level. She stands as a beacon of change, an alchemist of well-being, advocating for the restoration of our innate power rooted in love. As a mother of four, Janaki carries the sacred codes of the divine mother within her DNA, and her very name reflects her profound connection with Mother Earth. Janaki, a multifaceted artist, channels divine inspiration through her music, poetry, and words. She serves as an instrument of God’s grace, committed to dismantling the distortions within societal constructs. Her language is that of love, which unites us all. Raised with the belief that “Truth is one, paths are many,” she lives by the law of ONE.

Her mastery extends to the realms of NLP, hypnosis, and Quantum Time Techniques. She facilitates the art of sacred language, both in body and spoken word, bridging the gap between the physical and the spiritual realms. By rewiring the brain and aligning with your heart’s frequency, she brings your head and heart into coherence.

 

]]> Tue, 19 Mar 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Do you believe the title of this episode?  Do you believe the best version of you already exists?  Are you living that life now?  In this episode, host Catryn Becker connects with spiritual alchemist Janaki Mayhill as they discuss that journey that has lead Janaki to guiding others to finding who they truly are.  I encourage you to listen with an open mind and an open heart.

Connect with Catryn Becker

Connect with Janaki Mayhill

About Janaki Mayhill

Janaki INbodies the essence of transformation and serves as a conduit for the divine at the deepest level. She stands as a beacon of change, an alchemist of well-being, advocating for the restoration of our innate power rooted in love. As a mother of four, Janaki carries the sacred codes of the divine mother within her DNA, and her very name reflects her profound connection with Mother Earth. Janaki, a multifaceted artist, channels divine inspiration through her music, poetry, and words. She serves as an instrument of God’s grace, committed to dismantling the distortions within societal constructs. Her language is that of love, which unites us all. Raised with the belief that “Truth is one, paths are many,” she lives by the law of ONE.

Her mastery extends to the realms of NLP, hypnosis, and Quantum Time Techniques. She facilitates the art of sacred language, both in body and spoken word, bridging the gap between the physical and the spiritual realms. By rewiring the brain and aligning with your heart’s frequency, she brings your head and heart into coherence.

 

]]> 83 - The Best Version of You Already Exists Catryn Becker 00:37:57 Do you believe the title of this episode? Do you believe the best version of you already exists? Are you living that life now? In this episode, host Catryn Becker connects with spiritual alchemist Janaki Mayhill as they discuss that journey that has lead Janaki to guiding others to finding who they truly are. I encourage you to listen with an open mind and an open heart. Do you believe the title of this episode? Do you believe the best version of you already exists? Are you living that life now? In this episode, host Catryn Becker connects with spiritual alchemist Janaki Mayhill as they discuss that journey that has lead Janaki to guiding others to finding who they truly are. I encourage you to listen with an open mind and an open heart. false full 83 f482f400-b359-44d1-acd5-67c7a6cdd137 82 - What you need to know about Taxes with Mike Jesowshek Are you a small business owner looking to save on taxes but don't know where to start? You’re not alone! Tune in as Mike Jesowshek simplifies complex tax strategies and reveals how you can benefit from them. Don’t miss this chance to learn valuable tips that could enhance your business's financial health.

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with tax expert Mike Jesowshek to discuss essential tax strategies for small business owners. Mike shares insights from his popular podcast, the Small Business Tax Savings Podcast, offering practical advice on how to navigate the often confusing world of taxes. From hiring your kids to home office deductions, Mike breaks down the steps you can take to maximize your deductions and keep more of your hard-earned money.

Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable tips and strategies that can help you save money and reduce stress during tax season. Join us for an enlightening conversation that will change the way you approach your business taxes, making the process simpler and more efficient. Don’t miss out on this invaluable resource for small business success!

 

Connect with Catryn Becker

Connect with Mike Jesowshek

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Mike Jesowshek

Dynamic and ambitious, Mike is an accomplished professional dedicated to helping business owners achieve success. With both a Bachelor's degree in Business Administration and a Master's in Accounting, he is well-equipped with the qualifications and expertise necessary to understand the complexities of tax planning. He is also a licensed CPA, providing him with even more insight into this field.

Mike has extensive entrepreneurial experience, having been the CFO and co-founder of several companies throughout his career. With a passion for business growth, he has faced many highs and lows – allowing him to develop effective strategies for overcoming any challenge along the way.

As the founder and host of The Small Business Tax Savings Podcast, Mike strives to empower business owners by imparting them with the knowledge they need to make wise decisions when it comes to their taxes. His ultimate goal? For every business owner to know the strategies that are available to them to ensure that they are paying the least amount in taxes as legally possible, each and every year!

]]> Thu, 14 Mar 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you a small business owner looking to save on taxes but don't know where to start? You’re not alone! Tune in as Mike Jesowshek simplifies complex tax strategies and reveals how you can benefit from them. Don’t miss this chance to learn valuable tips that could enhance your business's financial health.

In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with tax expert Mike Jesowshek to discuss essential tax strategies for small business owners. Mike shares insights from his popular podcast, the Small Business Tax Savings Podcast, offering practical advice on how to navigate the often confusing world of taxes. From hiring your kids to home office deductions, Mike breaks down the steps you can take to maximize your deductions and keep more of your hard-earned money.

Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable tips and strategies that can help you save money and reduce stress during tax season. Join us for an enlightening conversation that will change the way you approach your business taxes, making the process simpler and more efficient. Don’t miss out on this invaluable resource for small business success!

 

Connect with Catryn Becker

Connect with Mike Jesowshek

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Mike Jesowshek

Dynamic and ambitious, Mike is an accomplished professional dedicated to helping business owners achieve success. With both a Bachelor's degree in Business Administration and a Master's in Accounting, he is well-equipped with the qualifications and expertise necessary to understand the complexities of tax planning. He is also a licensed CPA, providing him with even more insight into this field.

Mike has extensive entrepreneurial experience, having been the CFO and co-founder of several companies throughout his career. With a passion for business growth, he has faced many highs and lows – allowing him to develop effective strategies for overcoming any challenge along the way.

As the founder and host of The Small Business Tax Savings Podcast, Mike strives to empower business owners by imparting them with the knowledge they need to make wise decisions when it comes to their taxes. His ultimate goal? For every business owner to know the strategies that are available to them to ensure that they are paying the least amount in taxes as legally possible, each and every year!

]]> 82 - What you need to know about Taxes with Mike Jesowshek Catryn Becker 00:36:57 Are you a small business owner looking to save on taxes but don't know where to start? You’re not alone! Tune in as Mike Jesowshek simplifies complex tax strategies and reveals how you can benefit from them. Don’t miss this chance to learn valuable tips that could enhance your business's financial health. Are you a small business owner looking to save on taxes but don't know where to start? You’re not alone! Tune in as Mike Jesowshek simplifies complex tax strategies and reveals how you can benefit from them. Don’t miss this chance to learn valuable tips that could enhance your business's financial health. false full 82 45664f47-fde2-411c-989e-f0fb954db5ab 81 - Strategic ways to reduce tax burdens with Cindy McGhee Are you tired of feeling overwhelmed by your business taxes? Join us as Cindy McGhee reveals how to transform your tax strategy from a burden to a benefit, and learn the secrets big businesses use to minimize their tax bills.

In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Cindy McGhee, President and CEO of NextGen Tax Services. Cindy, an expert in transforming the often daunting world of taxes into a strategic advantage, shares invaluable insights on how small business owners can reduce their tax burdens effectively. Drawing from her extensive experience working with both large corporations and small businesses, Cindy discusses how leveraging the tax code can provide significant financial benefits and foster business growth.

Cindy delves into the specifics of how her team at NextGen Tax Services demystifies the complexities of the tax code for their clients, ensuring they are well-informed and empowered to make strategic financial decisions. She highlights the importance of education and understanding in overcoming the fear and confusion often associated with taxes. Throughout the conversation, Cindy emphasizes the critical role of strategic tax planning in transforming tax obligations from a burden into a powerful tool for business growth, offering practical examples and success stories that illustrate the profound impact of these strategies. This episode is a must-listen for any business owner looking to optimize their tax planning and drive their business toward greater success.

Connect with Catryn Becker

Connect with Cindy McGhee

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.  Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Cindy McGhee

Cindy brings the right mix of education, experience and enthusiasm to the firm. She holds a Master’s of Science degree in Accounting, and has been a practicing CPA for over 18 years. Her career began with Ernst & Young LLP, a “Big 4” accounting firm, which laid the foundation for her professionalism and work ethic throughout her career.

Cindy has been in private practice for nearly 11 years and attracted a clientele that ranges from Fortune 500 CEOs to NFL athletes to owners of local start-ups. Under her leadership the firm is one of the fastest growing in the area serving clients in 14 states and counting.

When not working she spends her time with her husband of 15 years, Dr. Jonathan McGhee and their two kids. She is generous to local charities and faith-based organizations, and can be found enjoying down-time with family and friends and reading a good book.

]]> Tue, 12 Mar 2024 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you tired of feeling overwhelmed by your business taxes? Join us as Cindy McGhee reveals how to transform your tax strategy from a burden to a benefit, and learn the secrets big businesses use to minimize their tax bills.

In this enlightening episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Cindy McGhee, President and CEO of NextGen Tax Services. Cindy, an expert in transforming the often daunting world of taxes into a strategic advantage, shares invaluable insights on how small business owners can reduce their tax burdens effectively. Drawing from her extensive experience working with both large corporations and small businesses, Cindy discusses how leveraging the tax code can provide significant financial benefits and foster business growth.

Cindy delves into the specifics of how her team at NextGen Tax Services demystifies the complexities of the tax code for their clients, ensuring they are well-informed and empowered to make strategic financial decisions. She highlights the importance of education and understanding in overcoming the fear and confusion often associated with taxes. Throughout the conversation, Cindy emphasizes the critical role of strategic tax planning in transforming tax obligations from a burden into a powerful tool for business growth, offering practical examples and success stories that illustrate the profound impact of these strategies. This episode is a must-listen for any business owner looking to optimize their tax planning and drive their business toward greater success.

Connect with Catryn Becker

Connect with Cindy McGhee

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.  Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

About Cindy McGhee

Cindy brings the right mix of education, experience and enthusiasm to the firm. She holds a Master’s of Science degree in Accounting, and has been a practicing CPA for over 18 years. Her career began with Ernst & Young LLP, a “Big 4” accounting firm, which laid the foundation for her professionalism and work ethic throughout her career.

Cindy has been in private practice for nearly 11 years and attracted a clientele that ranges from Fortune 500 CEOs to NFL athletes to owners of local start-ups. Under her leadership the firm is one of the fastest growing in the area serving clients in 14 states and counting.

When not working she spends her time with her husband of 15 years, Dr. Jonathan McGhee and their two kids. She is generous to local charities and faith-based organizations, and can be found enjoying down-time with family and friends and reading a good book.

]]> 81 - Strategic ways to reduce tax burdens with Cindy McGhee Catryn Becker 00:33:06 Are you tired of feeling overwhelmed by your business taxes? Join us as Cindy McGhee reveals how to transform your tax strategy from a burden to a benefit, and learn the secrets big businesses use to minimize their tax bills. Are you tired of feeling overwhelmed by your business taxes? Join us as Cindy McGhee reveals how to transform your tax strategy from a burden to a benefit, and learn the secrets big businesses use to minimize their tax bills. false full 81 3e186fe9-c03a-46d6-89ff-a8c3906a392b 80 - Do women have the same financial literacy as men? With Kalee Boisvert 1974.  That was the year that women were allowed to apply for credit cards in their own name.  Women didn't have that basic right in America before then.  While men had been using credit cards for 30 years prior, starting in 1946. That's an entire generation!  Financial literacy is a learned behavior so it is no wonder that women don't have the same level of comfort - we are still learning!  Kalee Boisvert recognized this and has written books to help women and children learn the fundamentals of finances early. 

Connect with Catryn Becker

Connect with Kalee Boisvert

About Kalee Boisvert

Kalee Boisvert has been in the financial industry for over 15 years, but her love of money started very young. Growing up in a single parent household, she watched her mom struggle with finances and wished there was something she could do to help. Around this time, she realized she needed to find her own way to save and earn if she wasn’t going to allow her circumstances to define her. And so, her own journey to financial literacy began.

Today, as a single mom and financially independent woman, Kalee is called to support women in their financial lives. She felt the pull toward a career that would allow her to pursue this deeply personal goal to advocate for women and their money, which led her on the path to becoming a financial advisor. Being an advisor allows her to work directly with women to empower and support them and help put an end to any money-related stress and doubts.  

To further her efforts supporting financial literacy, Kalee has two books being released in 2023 – a children’s picture book called MoneyWise Mabel’s Bursting Bank, and a non-fiction book called Make Money Your Thing! Which aims to build confidence and empower people in their financial lives.  

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

]]> Fri, 8 Mar 2024 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ 1974.  That was the year that women were allowed to apply for credit cards in their own name.  Women didn't have that basic right in America before then.  While men had been using credit cards for 30 years prior, starting in 1946. That's an entire generation!  Financial literacy is a learned behavior so it is no wonder that women don't have the same level of comfort - we are still learning!  Kalee Boisvert recognized this and has written books to help women and children learn the fundamentals of finances early. 

Connect with Catryn Becker

Connect with Kalee Boisvert

About Kalee Boisvert

Kalee Boisvert has been in the financial industry for over 15 years, but her love of money started very young. Growing up in a single parent household, she watched her mom struggle with finances and wished there was something she could do to help. Around this time, she realized she needed to find her own way to save and earn if she wasn’t going to allow her circumstances to define her. And so, her own journey to financial literacy began.

Today, as a single mom and financially independent woman, Kalee is called to support women in their financial lives. She felt the pull toward a career that would allow her to pursue this deeply personal goal to advocate for women and their money, which led her on the path to becoming a financial advisor. Being an advisor allows her to work directly with women to empower and support them and help put an end to any money-related stress and doubts.  

To further her efforts supporting financial literacy, Kalee has two books being released in 2023 – a children’s picture book called MoneyWise Mabel’s Bursting Bank, and a non-fiction book called Make Money Your Thing! Which aims to build confidence and empower people in their financial lives.  

 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

]]> 80 - Do women have the same financial literacy as men? With Kalee Boisvert Catryn Becker 00:23:52 1974. That was the year that women were allowed to apply for credit cards in their own name. Women didn't have that basic right in America before then. While men had been using credit cards for 30 years prior, starting in 1946. That's an entire generation! Financial literacy is a learned behavior so it is no wonder that women don't have the same level of comfort - we are still learning! Kalee Boisvert recognized this and has written books to help women and children learn the fundamentals of finances early. 1974. That was the year that women were allowed to apply for credit cards in their own name. Women didn't have that basic right in America before then. While men had been using credit cards for 30 years prior, starting in 1946. That's an entire generation! Financial literacy is a learned behavior so it is no wonder that women don't have the same level of comfort - we are still learning! Kalee Boisvert recognized this and has written books to help women and children learn the fundamentals of finances early. false full 80 8bac1ff1-4aaa-463f-ad7b-e4a061dfd292 79 - Speeding up the land development process with Robin Laine Location, Location, Location!  We all know this phrase in terms of real estate and one aspect of that is considering the environmental implications of a piece of property.  No one wants to fall in love with a location only to learn that building will be delayed due to a wetland area or endangered bug.  This is where Robin Laine and her company Transect come into play.  She pooled the comprehensive knowledge from a team of environmental specialists, data analysts, industry experts, and engineers to create the nation’s most comprehensive, all-in-one, environmental due diligence solution.

About Robin Laine

Robin Laine is the CEO and Co-founder of Transect.com. She has spent over 15 years managing natural resources compliance and permitting projects across the U.S. Along with navigating federal, state, and local permits for her clients, Robin established in-house natural resource compliance processes for oil and gas companies and gave presentations across the U.S. educating various industries on how to best manage federal and state environmental regulations. After serving as field biologist, then project manager, division director, and finally national program manager for local, regional, and national firms, Robin is now directing her passion towards Transect, an online platform on a mission to balance conservation of the natural world with the needs of the built world by making environmental due diligence easy for those in the energy, infrastructure, and real estate industries.

Connect with Robin Laine

Connect with Catryn Becker 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

]]> Wed, 6 Mar 2024 22:58:09 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Location, Location, Location!  We all know this phrase in terms of real estate and one aspect of that is considering the environmental implications of a piece of property.  No one wants to fall in love with a location only to learn that building will be delayed due to a wetland area or endangered bug.  This is where Robin Laine and her company Transect come into play.  She pooled the comprehensive knowledge from a team of environmental specialists, data analysts, industry experts, and engineers to create the nation’s most comprehensive, all-in-one, environmental due diligence solution.

About Robin Laine

Robin Laine is the CEO and Co-founder of Transect.com. She has spent over 15 years managing natural resources compliance and permitting projects across the U.S. Along with navigating federal, state, and local permits for her clients, Robin established in-house natural resource compliance processes for oil and gas companies and gave presentations across the U.S. educating various industries on how to best manage federal and state environmental regulations. After serving as field biologist, then project manager, division director, and finally national program manager for local, regional, and national firms, Robin is now directing her passion towards Transect, an online platform on a mission to balance conservation of the natural world with the needs of the built world by making environmental due diligence easy for those in the energy, infrastructure, and real estate industries.

Connect with Robin Laine

Connect with Catryn Becker 

About Catryn Becker

Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms.Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom. 

She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management.  Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

 

]]> 79 - Speeding up the land development process with Robin Laine Catryn Becker 00:32:11 Location, Location, Location! We all know this phrase in terms of real estate and one aspect of that is considering the environmental implications of a piece of property. No one wants to fall in love with a location only to learn that building will be delayed due to a wetland area or endangered bug. This is where Robin Laine and her company Transect come into play. She pooled the comprehensive knowledge from a team of environmental specialists, data analysts, industry experts, and engineers to create the nation’s most comprehensive, all-in-one, environmental due diligence solution. Location, Location, Location! We all know this phrase in terms of real estate and one aspect of that is considering the environmental implications of a piece of property. No one wants to fall in love with a location only to learn that building will be delayed due to a wetland area or endangered bug. This is where Robin Laine and her company Transect come into play. She pooled the comprehensive knowledge from a team of environmental specialists, data analysts, industry experts, and engineers to create the nation’s most comprehensive, all-in-one, environmental due diligence solution. false full 79 f9efd4db-1863-4df8-b7dd-948a3e701898 78 - Pivoting from B2C to B2B with Andres Klaric A business model that markets to customers is very different from a business that sells to other businesses.  Switching from one to the other is a big choice with complexity and risk.  Founder of Fuse, an next-gen loan origination system, Andres Klaric was flexible enough to see where the business was heading and was able to make the changes necessary to respond to the market.  In addition to discussing the why behind creating Fuse, Andres also shares his journey as a pseudo immigrant to the US.

About Andres Klaric

Andres Klaric is the Co-Founder and Co-CEO of Fuse, a next-gen loan origination system (LOS) that simplifies lending for financial institutions through self-serve customization, a low-code API builder, and a personalized agent portal.

Over the last decade, Andres worked on Wall Street, investing in tech and business services. This gave him an acute awareness of the issues slowing down lenders from achieving their highest potential, ultimately leading to starting Fuse with his cofounder, Marc Escapa.

Connect with Andres Klaric

Connect with Catryn Becker 

]]> Sun, 3 Mar 2024 05:36:14 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ A business model that markets to customers is very different from a business that sells to other businesses.  Switching from one to the other is a big choice with complexity and risk.  Founder of Fuse, an next-gen loan origination system, Andres Klaric was flexible enough to see where the business was heading and was able to make the changes necessary to respond to the market.  In addition to discussing the why behind creating Fuse, Andres also shares his journey as a pseudo immigrant to the US.

About Andres Klaric

Andres Klaric is the Co-Founder and Co-CEO of Fuse, a next-gen loan origination system (LOS) that simplifies lending for financial institutions through self-serve customization, a low-code API builder, and a personalized agent portal.

Over the last decade, Andres worked on Wall Street, investing in tech and business services. This gave him an acute awareness of the issues slowing down lenders from achieving their highest potential, ultimately leading to starting Fuse with his cofounder, Marc Escapa.

Connect with Andres Klaric

Connect with Catryn Becker 

]]> 78 - Pivoting from B2C to B2B with Andres Klaric Catryn Becker 00:30:55 A business model that markets to customers is very different from a business that sells to other businesses. Switching from one to the other is a big choice with complexity and risk. Founder of Fuse, an next-gen loan origination system, Andres Klaric was flexible enough to see where the business was heading and was able to make the changes necessary to respond to the market. In addition to discussing the why behind creating Fuse, Andres also shares his journey as a pseudo immigrant to the US. A business model that markets to customers is very different from a business that sells to other businesses. Switching from one to the other is a big choice with complexity and risk. Founder of Fuse, an next-gen loan origination system, Andres Klaric was flexible enough to see where the business was heading and was able to make the changes necessary to respond to the market. In addition to discussing the why behind creating Fuse, Andres also shares his journey as a pseudo immigrant to the US. false full 78 6c5dc282-29f7-4401-a5cf-9079abc2db38 77 - What is a Business Broker? You've spent years of your life building your business but the day has come and you are ready to sell.  Now what?  Just because you have in business for awhile doesn't mean you have the skills and experience necessary to effectively sell the business because you don't know what you don't know.  Guest David Jacobs has learned how to do this and shares some insider tips to help you.

Connect with Catryn Becker

About David Jacobs

David spent over 15 years in various corporate development roles in Silicon Valley early in my career. He held numerous positions in large software companies like Oracle, Siebel Systems, and Suse Linux.  In his late-30s, he transitioned to entrepreneurship. David transformed a five-person commercial printing agency into a thirty-five-person industry leader. He did this through an internally developed software application, a great staff, and contractual relationships with over 40 commercial printers across the USA, Canada, and China.  When it came time to sell his company, it took him almost 24 months to get a deal done. He wasted hundreds of hours pursuing unqualified buyers and not being adequately prepared. He now uses his experience to guide his clients through this complex process to get deals closed at strategic valuations.  His typical clients are business owners with $3m-$20m in revenue and 15-50 employees in the USA.

Connect with David Jacobs 

]]> Tue, 27 Feb 2024 23:56:48 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ You've spent years of your life building your business but the day has come and you are ready to sell.  Now what?  Just because you have in business for awhile doesn't mean you have the skills and experience necessary to effectively sell the business because you don't know what you don't know.  Guest David Jacobs has learned how to do this and shares some insider tips to help you.

Connect with Catryn Becker

About David Jacobs

David spent over 15 years in various corporate development roles in Silicon Valley early in my career. He held numerous positions in large software companies like Oracle, Siebel Systems, and Suse Linux.  In his late-30s, he transitioned to entrepreneurship. David transformed a five-person commercial printing agency into a thirty-five-person industry leader. He did this through an internally developed software application, a great staff, and contractual relationships with over 40 commercial printers across the USA, Canada, and China.  When it came time to sell his company, it took him almost 24 months to get a deal done. He wasted hundreds of hours pursuing unqualified buyers and not being adequately prepared. He now uses his experience to guide his clients through this complex process to get deals closed at strategic valuations.  His typical clients are business owners with $3m-$20m in revenue and 15-50 employees in the USA.

Connect with David Jacobs 

]]> 77 - What is a Business Broker? Catryn Becker 00:32:30 You've spent years of your life building your business but the day has come and you are ready to sell. Now what? Just because you have in business for awhile doesn't mean you have the skills and experience necessary to effectively sell the business because you don't know what you don't know. Guest David Jacobs has learned how to do this and shares some insider tips to help you. You've spent years of your life building your business but the day has come and you are ready to sell. Now what? Just because you have in business for awhile doesn't mean you have the skills and experience necessary to effectively sell the business because you don't know what you don't know. Guest David Jacobs has learned how to do this and shares some insider tips to help you. false full 77 2fd936d8-b628-4356-8d6f-db396a77e1a6 76 - Finding Job Satisfaction with Chuck Ridgeway  

Contact Catryn Becker

Contact Chuck Ridgeway

About Chuck Ridgeway

I have served a variety of roles in my 30+ years at Horner - but have always been an Applications Engineer at heart. I graduated (a looooong time ago!) from what is now Kettering University in Flint, MI with a degree in Electrical Engineering. Prior to joining Horner, I worked in the Automotive industry as a Field Applications Engineer for several years in my home state of Michigan.

]]> Fri, 23 Feb 2024 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/  

Contact Catryn Becker

Contact Chuck Ridgeway

About Chuck Ridgeway

I have served a variety of roles in my 30+ years at Horner - but have always been an Applications Engineer at heart. I graduated (a looooong time ago!) from what is now Kettering University in Flint, MI with a degree in Electrical Engineering. Prior to joining Horner, I worked in the Automotive industry as a Field Applications Engineer for several years in my home state of Michigan.

]]> 76 - Finding Job Satisfaction with Chuck Ridgeway Catryn Becker 00:33:19 false full 76 0d3bd140-ab93-4f4a-9a25-356a91bba274 75 - Women in Tech with Ashley Snyder What's the longest that you have stayed at one company?  Years ago you wouldn't bat an eye for someone to have spent their whole career at one company yet today it isn't nearly as common. Guest Ashley Snyder talks about her career with SalesForce and how she's navigated life and tech.  Definitely check out this inspirational episode.

Connect with Catryn Becker

Connect with Ashley Snyder

 

]]> Wed, 21 Feb 2024 18:55:52 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ What's the longest that you have stayed at one company?  Years ago you wouldn't bat an eye for someone to have spent their whole career at one company yet today it isn't nearly as common. Guest Ashley Snyder talks about her career with SalesForce and how she's navigated life and tech.  Definitely check out this inspirational episode.

Connect with Catryn Becker

Connect with Ashley Snyder

 

]]> 75 - Women in Tech with Ashley Snyder Catryn Becker 00:32:50 What's the longest that you have stayed at one company? Years ago you wouldn't bat an eye for someone to have spent their whole career at one company yet today it isn't nearly as common. Guest Ashley Snyder talks about her career with SalesForce and how she's navigated life and tech. Definitely check out this inspirational episode. What's the longest that you have stayed at one company? Years ago you wouldn't bat an eye for someone to have spent their whole career at one company yet today it isn't nearly as common. Guest Ashley Snyder talks about her career with SalesForce and how she's navigated life and tech. Definitely check out this inspirational episode. false full 75 6f5502f1-dc2c-49da-a521-3d395cacf081 74 - Learn to be a Millionaire with Bonnie Laslo  

Connect with Bonnie Laslo

Connect with Catryn Becker

]]> Thu, 15 Feb 2024 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/  

Connect with Bonnie Laslo

Connect with Catryn Becker

]]> 74 - Learn to be a Millionaire with Bonnie Laslo Catryn Becker 00:37:52 false full 74 3e511a4a-55a3-4fbe-aefa-d89caa47525d 73 - Homebuying for Millennials  

About Allyssa Hamel (nee Guerin)

Allyssa Hamel (nee Guerin) is a seasoned real estate agent and investor with a deep passion for empowering homebuyers to build wealth through homeownership. She possesses a genuine empathy for those who may feel daunted by the current real estate landscape. Allyssa believes in employing innovative strategies to help individuals find tailored solutions that suit their needs.

Moreover, Allyssa is a proud mother of twins and embodies the transformative power of perseverance. Starting from humble beginnings and foregoing college, she has come to exemplify the rewards of hard work. Recently, she achieved financial stability by investing in a multifamily property, affording her significant financial flexibility. Allyssa remains committed to personal growth, cultivating a positive mindset that contributes to her remarkable success in the field.

Connect with Allyssa Hamel (nee Guerin)

 

Connect with Catryn Becker

]]> Tue, 13 Feb 2024 06:00:00 +0000 catryn@optimizewe.com (Allyssa Guerin, Catryn Becker) http://www.optimizewe.com/  

About Allyssa Hamel (nee Guerin)

Allyssa Hamel (nee Guerin) is a seasoned real estate agent and investor with a deep passion for empowering homebuyers to build wealth through homeownership. She possesses a genuine empathy for those who may feel daunted by the current real estate landscape. Allyssa believes in employing innovative strategies to help individuals find tailored solutions that suit their needs.

Moreover, Allyssa is a proud mother of twins and embodies the transformative power of perseverance. Starting from humble beginnings and foregoing college, she has come to exemplify the rewards of hard work. Recently, she achieved financial stability by investing in a multifamily property, affording her significant financial flexibility. Allyssa remains committed to personal growth, cultivating a positive mindset that contributes to her remarkable success in the field.

Connect with Allyssa Hamel (nee Guerin)

 

Connect with Catryn Becker

]]> 73 - Homebuying for Millennials Allyssa Guerin, Catryn Becker 00:31:02 real estate, realtor, first time home buyer, housebuying, millennial finances, homebuyers, fix and flip, investing, house flip, working with your spouse, real estate investing false full 73 775e3ee4-1754-4a5f-ae62-194c01442586 72 - Divorce doesn't need to be a dirty word  

Connect with Catryn Becker

 

Connect with Anthony Diaz

]]> Fri, 9 Feb 2024 20:27:12 +0000 catryn@optimizewe.com (Anthony Diaz, Catryn Becker) http://www.optimizewe.com/  

Connect with Catryn Becker

 

Connect with Anthony Diaz

]]> 72 - Divorce doesn't need to be a dirty word Anthony Diaz, Catryn Becker 00:30:56 Whether in business or in life, not all partnerships are able to stand the test of time. The dissolution of marriage can be a very difficult for all parties involved but having someone like guest Anthony Diaz on your team can make the process less painful. He is the peacemaker! Listen in to learn more. Whether in business or in life, not all partnerships are able to stand the test of time. The dissolution of marriage can be a very difficult for all parties involved but having someone like guest Anthony Diaz on your team can make the process less painful. He is the peacemaker! Listen in to learn more. resolve conflict, helping people, divorce, family law, the peacemaker false full 72 ecb1a5ee-a0f1-4fb6-839f-88c6e77c6c5b 71 - Life After Death: Overcoming the Loss of a Partner Death is something we all must face but we only expect it to happen once we are very old.  But that isn't always the case.  If you were to suddenly lose a key business member today, are you prepared?  Guest Rachel Drody wasn't when she unexpectedly was faced with the loss of her business partner and husband, the late Hal Drody.  Listen in to this emotional and vulnerable episode as Rachel shares what was helpful during the moment, what she would have done differently, and how building a strong network helped her survive such a difficult time.   

 

About Rachel Drody

I’ve been a professional Marketing Consultant since 2010. I have been honored to work at prestigious advertising agencies, billion-dollar industrial suppliers, The Governor’s Office of Homeland Security, million-dollar surgical offices, and a nationwide call center at the Director of Strategic Planning and Corporate Communications.  I have been featured in Voyage Houston Magazine, CEO Power Hour – a national TV broadcast, and nominated for the Houston Business Journal for Women Who Mean Business in 2022. The creative challenges each new client brings is what drives me. I love learning about each client’s passions and helping them build their brand and strategies for success.

Connect with Rachel Drody

Connect with Catryn Becker

 

]]> Tue, 6 Feb 2024 18:56:18 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Death is something we all must face but we only expect it to happen once we are very old.  But that isn't always the case.  If you were to suddenly lose a key business member today, are you prepared?  Guest Rachel Drody wasn't when she unexpectedly was faced with the loss of her business partner and husband, the late Hal Drody.  Listen in to this emotional and vulnerable episode as Rachel shares what was helpful during the moment, what she would have done differently, and how building a strong network helped her survive such a difficult time.   

 

About Rachel Drody

I’ve been a professional Marketing Consultant since 2010. I have been honored to work at prestigious advertising agencies, billion-dollar industrial suppliers, The Governor’s Office of Homeland Security, million-dollar surgical offices, and a nationwide call center at the Director of Strategic Planning and Corporate Communications.  I have been featured in Voyage Houston Magazine, CEO Power Hour – a national TV broadcast, and nominated for the Houston Business Journal for Women Who Mean Business in 2022. The creative challenges each new client brings is what drives me. I love learning about each client’s passions and helping them build their brand and strategies for success.

Connect with Rachel Drody

Connect with Catryn Becker

 

]]> 71 - Life After Death: Overcoming the Loss of a Partner Catryn Becker 00:36:36 Death is something we all must face but we only expect it to happen once we are very old. But that isn't always the case. If you were to suddenly lose a key business member today, are you prepared? Guest Rachel Drody wasn't ready when she unexpectedly was faced with the loss of her business partner and husband, the late Hal Drody. Listen in to this emotional and vulnerable episode as Rachel shares what was helpful during the moment, what she would have done differently, and how building a strong network helped her survive such a difficult time. Death is something we all must face but we only expect it to happen once we are very old. But that isn't always the case. If you were to suddenly lose a key business member today, are you prepared? Guest Rachel Drody wasn't ready when she unexpectedly was faced with the loss of her business partner and husband, the late Hal Drody. Listen in to this emotional and vulnerable episode as Rachel shares what was helpful during the moment, what she would have done differently, and how building a strong network helped her survive such a difficult time. false full 71 0b838cf9-3400-468e-99fb-be7b0f6218f5 70 - Interview with a Sex Worker The world's oldest profession.  There are so many words and terms, some of them not very nice, to describe this type of work as well as lot of judgement that comes with it.  Yet there are quite a bit of learnings within this episode about marketing, understanding competition, and building trust that can be applied to any and every business.  Guest Liv LaRue is a legal courtesan out of Reno, Nevada who was so generous with sharing her business with host Catryn Becker.  We encourage you to listen in with an open mind. 

 

Connect with Catryn Becker

Connect with Liv LaRue

About Liv LaRue

There are a lot of Courtesans who say they are the best.   I could say that too. But I don't need to. Once a woman knows that she is the best... she no longer needs to tell everyone.

The reason I can boast such claims with confidence is simple. One of my purposes on this earth, in this time, is to spread love. The universe tapped me on the shoulder one day and said, "Hey Liv, your job is to make people feel loved, happy, satisfied, seen, heard, and felt."

Who am I to deny Fate?

 

]]> Thu, 1 Feb 2024 21:08:36 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ The world's oldest profession.  There are so many words and terms, some of them not very nice, to describe this type of work as well as lot of judgement that comes with it.  Yet there are quite a bit of learnings within this episode about marketing, understanding competition, and building trust that can be applied to any and every business.  Guest Liv LaRue is a legal courtesan out of Reno, Nevada who was so generous with sharing her business with host Catryn Becker.  We encourage you to listen in with an open mind. 

 

Connect with Catryn Becker

Connect with Liv LaRue

About Liv LaRue

There are a lot of Courtesans who say they are the best.   I could say that too. But I don't need to. Once a woman knows that she is the best... she no longer needs to tell everyone.

The reason I can boast such claims with confidence is simple. One of my purposes on this earth, in this time, is to spread love. The universe tapped me on the shoulder one day and said, "Hey Liv, your job is to make people feel loved, happy, satisfied, seen, heard, and felt."

Who am I to deny Fate?

 

]]> 70 - Interview with a Sex Worker Catryn Becker 00:34:50 The world's oldest profession. There are so many words and terms, some of them not very nice, to describe this type of work as well as lot of judgement that comes with it. Yet there are quite a bit of learnings within this episode about marketing, understanding competition, and finding your passion that can be applied to any and every business. Guest Liv LaRue is a legal courtesan out of Reno, Nevada who was so generous with sharing her business with host Catryn Becker. We encourage you to listen in with an open mind. The world's oldest profession. There are so many words and terms, some of them not very nice, to describe this type of work as well as lot of judgement that comes with it. Yet there are quite a bit of learnings within this episode about marketing, understanding competition, and finding your passion that can be applied to any and every business. Guest Liv LaRue is a legal courtesan out of Reno, Nevada who was so generous with sharing her business with host Catryn Becker. We encourage you to listen in with an open mind. sexual intimacy, catryn becker, sexuality, nevada, olivia larue, legal courtesan, liv larue, sex, sex worker, girlfriend experience, companion, madame false full 70 c9f64907-9ce7-4dc8-89a1-97f1933c5c46 69 - Keeping Romance Alive in Your Relationships How often do you talk to your spouse?  Like really talk to them.  Once you have been together for any length of time, many couples stop making time to continue to learn more about each other.  Guest Diana Indries recognized this and set about to find tools to support her and her partner and their continued growth.  The issue she ran into was not finding solutions that met her needs so she set about creating it!  And thus Better Topics Game for Couples was born.  This episode is great because it shows the success that can happen you go after the white space and create solutions for the every day issues in your life.  

Additionally, this game enhances your communication skills and emotional intelligence which provide benefits for all facets of life.  

Connect with Diana Indries

About Diana Indries 

From Manager in the corporate world of NHS (National Health System) in the UK to Creator and CEO of Better Topics.

Relationships are her long-time passion and over the past few years she has taken this to the next level and is helping thousands of couples in over 176 countries with their relationships issues.   As Fun-education and educating through games is a big passion of hers, she's helped couples improve their relationship and communicate more effectively whilst still having fun by playing the Better Topics Game for Couples. A game that encourages couples to have those much-needed deep conversations, but with the fun and light-heartedness of a game. The best part is that Better Topics is a repeatable game, so couples can play this over and over again.

The game also won the Innovative Gaming Product of the Year 2021/22 at the Central England Prestige Awards.

 

Connect with Catryn Becker

 

 

]]> Tue, 30 Jan 2024 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ How often do you talk to your spouse?  Like really talk to them.  Once you have been together for any length of time, many couples stop making time to continue to learn more about each other.  Guest Diana Indries recognized this and set about to find tools to support her and her partner and their continued growth.  The issue she ran into was not finding solutions that met her needs so she set about creating it!  And thus Better Topics Game for Couples was born.  This episode is great because it shows the success that can happen you go after the white space and create solutions for the every day issues in your life.  

Additionally, this game enhances your communication skills and emotional intelligence which provide benefits for all facets of life.  

Connect with Diana Indries

About Diana Indries 

From Manager in the corporate world of NHS (National Health System) in the UK to Creator and CEO of Better Topics.

Relationships are her long-time passion and over the past few years she has taken this to the next level and is helping thousands of couples in over 176 countries with their relationships issues.   As Fun-education and educating through games is a big passion of hers, she's helped couples improve their relationship and communicate more effectively whilst still having fun by playing the Better Topics Game for Couples. A game that encourages couples to have those much-needed deep conversations, but with the fun and light-heartedness of a game. The best part is that Better Topics is a repeatable game, so couples can play this over and over again.

The game also won the Innovative Gaming Product of the Year 2021/22 at the Central England Prestige Awards.

 

Connect with Catryn Becker

 

 

]]> 69 - Keeping Romance Alive in Your Relationships Catryn Becker 00:37:01 How often do you talk to your significant other? Like really talk to them. Once you have been together for any length of time, many couples stop making time to continue to learn more about each other. Guest Diana Indries recognized this and set about to find tools to support her and her partner and their continued growth. The issue she ran into was not finding solutions that met her needs so she set about creating it! And thus Better Topics Game for Couples was born. This episode is great because it shows the success that can happen you go after the white space and create solutions for the every day issues in your life. How often do you talk to your significant other? Like really talk to them. Once you have been together for any length of time, many couples stop making time to continue to learn more about each other. Guest Diana Indries recognized this and set about to find tools to support her and her partner and their continued growth. The issue she ran into was not finding solutions that met her needs so she set about creating it! And thus Better Topics Game for Couples was born. This episode is great because it shows the success that can happen you go after the white space and create solutions for the every day issues in your life. communication, better topics, couples, catryn becker, relationships, card game, diana indries, couples communication, romance, games false full 69 4daed966-8061-4ead-8566-080b84b534b6 68 - Do you have a story to tell? The truth is that we ALL have a story to tell.  But how that story comes into the world can vary from person to person. Storytelling  has been around as long as we've been and one of the most enduring forms is in books.  Is there anything better than cracking that book open for the first time?  Host Catryn Becker nerds out over a love of books with Guest Nicolette Hallady, the CEO of a publishing house.  If you are curious about what it takes to bring a book to life and how writing a book can help position you as a thought leader, then this is the episode for you!

Connect with Catryn Becker

Connect with Nicolette Hallady

About Nicolette Hallady

Making waves in the publishing world, bestselling author and publisher Nicolette Halladay is the CEO of Inspired Hearts Publishing. A storyteller, a publisher, a purpose-seeker... She is here to help entrepreneurs, creatives, and changemakers find the courage to be seen and heard.  

After spending 5 years behind the scenes supporting other businesses as a virtual assistant, she decided it was time to stop hiding. She felt called to help women, who had stories just like her, take center stage by becoming published authors.

She's on a mission to create a world where aspiring leaders can become published authors without gatekeepers—using the pen to empower and amplify women's voices one book at a time!

Embracing life's adventures with her three wild and wonderful daughters, this Colorado native is a lover of all things outdoors and is passionate about connecting with others.

Follow her journey to inspire, empower, and equip the next generation of thought leaders!

 

]]> Thu, 25 Jan 2024 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ The truth is that we ALL have a story to tell.  But how that story comes into the world can vary from person to person. Storytelling  has been around as long as we've been and one of the most enduring forms is in books.  Is there anything better than cracking that book open for the first time?  Host Catryn Becker nerds out over a love of books with Guest Nicolette Hallady, the CEO of a publishing house.  If you are curious about what it takes to bring a book to life and how writing a book can help position you as a thought leader, then this is the episode for you!

Connect with Catryn Becker

Connect with Nicolette Hallady

About Nicolette Hallady

Making waves in the publishing world, bestselling author and publisher Nicolette Halladay is the CEO of Inspired Hearts Publishing. A storyteller, a publisher, a purpose-seeker... She is here to help entrepreneurs, creatives, and changemakers find the courage to be seen and heard.  

After spending 5 years behind the scenes supporting other businesses as a virtual assistant, she decided it was time to stop hiding. She felt called to help women, who had stories just like her, take center stage by becoming published authors.

She's on a mission to create a world where aspiring leaders can become published authors without gatekeepers—using the pen to empower and amplify women's voices one book at a time!

Embracing life's adventures with her three wild and wonderful daughters, this Colorado native is a lover of all things outdoors and is passionate about connecting with others.

Follow her journey to inspire, empower, and equip the next generation of thought leaders!

 

]]> 68 - Do you have a story to tell? Catryn Becker 00:38:28 The truth is that we ALL have a story to tell. But how that story comes into the world can vary from person to person. Storytelling has been around as long as we've been and one of the most enduring forms is in books. Is there anything better than cracking that book open for the first time? Host Catryn Becker nerds out over a love of books with Guest Nicolette Hallady, the CEO of a publishing house. If you are curious about what it takes to bring a book to life and how writing a book can help position you as a thought leader, then this is the episode for you! The truth is that we ALL have a story to tell. But how that story comes into the world can vary from person to person. Storytelling has been around as long as we've been and one of the most enduring forms is in books. Is there anything better than cracking that book open for the first time? Host Catryn Becker nerds out over a love of books with Guest Nicolette Hallady, the CEO of a publishing house. If you are curious about what it takes to bring a book to life and how writing a book can help position you as a thought leader, then this is the episode for you! false full 68 6b8aa707-bb7f-4045-9511-271b7452aa4e 67 - No such thing as bad publicity? "Those who cannot learn from history are doomed to repeat it."  There is so much we can learn from those who have come before.  Guest Dick Grove is a shining example of that as he and host Catryn Becker chatted about his illustrious 50 year career in public relations.  While so much as changed in how we do things (i.e. internet, AI, etc.), so much remains unchanged in what makes an engaging story.  Listen in for your daily dose of wisdom!

Connect with Catryn Becker

Connect with Dick Grove

About Dick Grove

Dick Grove is the CEO and founder of the long-established, Kansas City headquartered, INK Inc Public Relations. For over 50 years, Dick has successfully led the PR efforts for hundreds of established organizations, startups, government entities and individuals and is a pioneer for implementing both a "pay for performance" client model as well as one of the first in the industry to utilize a remote workforce. 

His first book, motivated by his decades in the industry, is titled “It’s the Media, Stupid!  PR Without the BS.” It’s an often irreverent and humorous insider’s look in to the art, science and semi-cosmic ability of gaining positive press.

]]> Tue, 23 Jan 2024 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ "Those who cannot learn from history are doomed to repeat it."  There is so much we can learn from those who have come before.  Guest Dick Grove is a shining example of that as he and host Catryn Becker chatted about his illustrious 50 year career in public relations.  While so much as changed in how we do things (i.e. internet, AI, etc.), so much remains unchanged in what makes an engaging story.  Listen in for your daily dose of wisdom!

Connect with Catryn Becker

Connect with Dick Grove

About Dick Grove

Dick Grove is the CEO and founder of the long-established, Kansas City headquartered, INK Inc Public Relations. For over 50 years, Dick has successfully led the PR efforts for hundreds of established organizations, startups, government entities and individuals and is a pioneer for implementing both a "pay for performance" client model as well as one of the first in the industry to utilize a remote workforce. 

His first book, motivated by his decades in the industry, is titled “It’s the Media, Stupid!  PR Without the BS.” It’s an often irreverent and humorous insider’s look in to the art, science and semi-cosmic ability of gaining positive press.

]]> 67 - No such thing as bad publicity? Catryn Becker 00:44:43 "Those who cannot learn from history are doomed to repeat it." There is so much we can learn from those who have come before. Guest Dick Grove is a shining example of that as he and host Catryn Becker chatted about his illustrious 50 year career in public relations. While so much as changed in how we do things (i.e. internet, AI, etc.), so much remains unchanged in what makes an engaging story. Listen in for your daily dose of wisdom! "Those who cannot learn from history are doomed to repeat it." There is so much we can learn from those who have come before. Guest Dick Grove is a shining example of that as he and host Catryn Becker chatted about his illustrious 50 year career in public relations. While so much as changed in how we do things (i.e. internet, AI, etc.), so much remains unchanged in what makes an engaging story. Listen in for your daily dose of wisdom! false full 67 956ace05-8d02-4d77-9947-736d7130d223 66 - The Secret to Success with Direct Mail  

 

Connect with Catryn Becker

Connect with Travis Lee

About Travis Lee

Travis Lee is internationally known as the expert in getting direct mail delivered, opened and read.  As co-founder and president of 3D Mail, he generates huge returns for thousands of businesses each year who use his innovative and effective marketing strategies.  

His unique, yet tested marketing methods have helped add millions of dollars in sales to a wide variety of businesses, from “kitchen-table-run” sole-proprietors, to National and Multi-National businesses mailing millions of pieces of mail a year.  

His techniques and strategies move seamlessly between the business-to-business and business-to-consumer worlds and consistently provide positive returns of 200% to over 3500% for his clients.

Since 2008 he’s created some of the most successful direct mail campaigns, specifically designed to give small businesses and entrepreneurs a leg-up against the competition.  

He is the creator of the 3D Mail Direct Marketing System, through which his company provides specialized direct mail and ready-to-use sales letters to thousands of clients around the world.  

When he isn’t working, Travis loves spending time with his family (wife Jen, son Carson, daughter Whitney and Gold Retriever Kona), traveling, snow-skiing, camping, and boating around the beautiful Pacific Northwest.

 

]]> Thu, 18 Jan 2024 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/  

 

Connect with Catryn Becker

Connect with Travis Lee

About Travis Lee

Travis Lee is internationally known as the expert in getting direct mail delivered, opened and read.  As co-founder and president of 3D Mail, he generates huge returns for thousands of businesses each year who use his innovative and effective marketing strategies.  

His unique, yet tested marketing methods have helped add millions of dollars in sales to a wide variety of businesses, from “kitchen-table-run” sole-proprietors, to National and Multi-National businesses mailing millions of pieces of mail a year.  

His techniques and strategies move seamlessly between the business-to-business and business-to-consumer worlds and consistently provide positive returns of 200% to over 3500% for his clients.

Since 2008 he’s created some of the most successful direct mail campaigns, specifically designed to give small businesses and entrepreneurs a leg-up against the competition.  

He is the creator of the 3D Mail Direct Marketing System, through which his company provides specialized direct mail and ready-to-use sales letters to thousands of clients around the world.  

When he isn’t working, Travis loves spending time with his family (wife Jen, son Carson, daughter Whitney and Gold Retriever Kona), traveling, snow-skiing, camping, and boating around the beautiful Pacific Northwest.

 

]]> 66 - The Secret to Success with Direct Mail Catryn Becker 00:37:13 false full 66 a5142158-a808-457a-938c-11d123f6772a 65 - The Key to Getting Someone to Buy "Some of the greatest products and services, you've never heard of them...because they don't advertise" - Wise advice from Google advertising expert Dmitri Smirnov, founder of Big Life Marketing, whose clients include big names such as Rich Dad, Poor Dad Robert Kiyosaki and Wolf of Wallstreet Jordan Belfort.  In addition to talking about the importance of advertising, Dmitri and host Catryn Becker swap great stories and tips on effective networking and how numbers tell a story.  Dmitri also has a great way of looking at advertising as the nexus of mathematics and creativity.  Make sure you listen to the end to hear the key to getting someone to buy!

Connect with Catryn Becker

Connect with Dmitri Smirnov

About Dmitri Smirnov

Dmitri Smirnov is a Google & Youtube Ads marketing expert who combines math and creativity to create impact and profit for his clients at Big Life Marketing agency.  

He’s worked with Brooke Castillo from the Life Coach School, the Wolf of Wall Street Jordan Belfort, and Rich Dad Poor Dad author Robert Kiyosaki. He’s been a featured speaker at Traffic and Conversion Summit, Ted Ed, NBC, and high-end masterminds nationwide.  

Big Life Marketing wants to help coaches looking to make Google & YouTube Ads their new #1 traffic source.

]]> Tue, 16 Jan 2024 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ "Some of the greatest products and services, you've never heard of them...because they don't advertise" - Wise advice from Google advertising expert Dmitri Smirnov, founder of Big Life Marketing, whose clients include big names such as Rich Dad, Poor Dad Robert Kiyosaki and Wolf of Wallstreet Jordan Belfort.  In addition to talking about the importance of advertising, Dmitri and host Catryn Becker swap great stories and tips on effective networking and how numbers tell a story.  Dmitri also has a great way of looking at advertising as the nexus of mathematics and creativity.  Make sure you listen to the end to hear the key to getting someone to buy!

Connect with Catryn Becker

Connect with Dmitri Smirnov

About Dmitri Smirnov

Dmitri Smirnov is a Google & Youtube Ads marketing expert who combines math and creativity to create impact and profit for his clients at Big Life Marketing agency.  

He’s worked with Brooke Castillo from the Life Coach School, the Wolf of Wall Street Jordan Belfort, and Rich Dad Poor Dad author Robert Kiyosaki. He’s been a featured speaker at Traffic and Conversion Summit, Ted Ed, NBC, and high-end masterminds nationwide.  

Big Life Marketing wants to help coaches looking to make Google & YouTube Ads their new #1 traffic source.

]]> 65 - The Key to Getting Someone to Buy Catryn Becker 00:31:09 "Some of the greatest products and services, you've never heard of them...because they don't advertise" - Wise advice from Google advertising expert Dmitri Smirnov, founder of Big Life Marketing, whose clients include big names such as Rich Dad, Poor Dad Robert Kiyosaki and Wolf of Wallstreet Jordan Belfort. In addition to talking about the importance of advertising, Dmitri and host Catryn Becker swap great stories and tips on effective networking and how numbers tell a story. Dmitri also has a great way of looking at advertising as the nexus of mathematics and creativity. Make sure you listen to the end to hear the key to getting someone to buy! "Some of the greatest products and services, you've never heard of them...because they don't advertise" - Wise advice from Google advertising expert Dmitri Smirnov, founder of Big Life Marketing, whose clients include big names such as Rich Dad, Poor Dad Robert Kiyosaki and Wolf of Wallstreet Jordan Belfort. In addition to talking about the importance of advertising, Dmitri and host Catryn Becker swap great stories and tips on effective networking and how numbers tell a story. Dmitri also has a great way of looking at advertising as the nexus of mathematics and creativity. Make sure you listen to the end to hear the key to getting someone to buy! rich dad poor dad, google ads, catryn becker, how to get more clients, robert kiyosaki, jordan belfort, the wolf of wallstreet, youtube ads, dmitri smirnov, do i need to advertise?, how to get someone to buy, big life marketing, how to get more customers, advertising false full 65 b996da2b-060f-42dc-a485-2699f787bf54 64 - What do you do in 10 words or less? Admit it - you just tried it didn't you?  Maybe it was easy for you to clearly verbalize who you serve and how you serve them but for so many this is not an easy task.  Most people don't even have a succinct 30-second elevator pitch.  In fact, guest Global Credibility Expert Mitchell Levy has conducted over 1,000 credibility interviews and states that only 2% could accomplish this task!  Listen in as host Catryn Becker and Mitchell Levy discuss the importance of clarity and how it leads to credibility in all areas of your life.

Connect with Catryn Becker:

Connect with Mitchell Levy:

About Mitchell Levy:

Global Credibility Expert Mitchell Levy is a 2x TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, he published a 7-country international bestselling book, delivered a powerful TEDx on humanity, created courses, and created the Credibility Nation membership community to help those live, learn and surround themselves with others on the credibility journey.

He's an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been the chairman of a board of a NASDAQ-listed company. 

Mitchell has been happily married for thirty-one years and prior to covid-19, regularly spent four weeks a year in Europe with family and friends.

]]> Fri, 12 Jan 2024 02:22:03 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Admit it - you just tried it didn't you?  Maybe it was easy for you to clearly verbalize who you serve and how you serve them but for so many this is not an easy task.  Most people don't even have a succinct 30-second elevator pitch.  In fact, guest Global Credibility Expert Mitchell Levy has conducted over 1,000 credibility interviews and states that only 2% could accomplish this task!  Listen in as host Catryn Becker and Mitchell Levy discuss the importance of clarity and how it leads to credibility in all areas of your life.

Connect with Catryn Becker:

Connect with Mitchell Levy:

About Mitchell Levy:

Global Credibility Expert Mitchell Levy is a 2x TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, he published a 7-country international bestselling book, delivered a powerful TEDx on humanity, created courses, and created the Credibility Nation membership community to help those live, learn and surround themselves with others on the credibility journey.

He's an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been the chairman of a board of a NASDAQ-listed company. 

Mitchell has been happily married for thirty-one years and prior to covid-19, regularly spent four weeks a year in Europe with family and friends.

]]> 64 - What do you do in 10 words or less? Catryn Becker 00:44:00 Admit it - you just tried it didn't you? Maybe it was easy for you to clearly verbalize who you serve and how you serve them but for so many this is not an easy task. Most people don't even have a succinct 30-second elevator pitch. In fact, guest Global Credibility Expert Mitchell Levy has conducted over 1,000 credibility interviews and states that only 2% could accomplish this task! Listen in as host Catryn Becker and Mitchell Levy discuss the importance of clarity and how it leads to credibility in all areas of your life. Admit it - you just tried it didn't you? Maybe it was easy for you to clearly verbalize who you serve and how you serve them but for so many this is not an easy task. Most people don't even have a succinct 30-second elevator pitch. In fact, guest Global Credibility Expert Mitchell Levy has conducted over 1,000 credibility interviews and states that only 2% could accomplish this task! Listen in as host Catryn Becker and Mitchell Levy discuss the importance of clarity and how it leads to credibility in all areas of your life. false full 64 ad6bfb66-3690-4a68-b9d3-44bd171f551f 63 - Caring for the Caregivers "It takes a Village!"  This is a phrase that we have all heard of but is it something that we believe and embody?  73% of the workforce are taking care of someone else whether it's being a parent or caring for aging parents and everything in between.  So what are employers doing to support this large part of their team?  What would help?  This is the very question that guest Claudia Naim-Burt asked herself before creating Keep Company.  Listen as host Catryn Becker discusses the ups and downs of being a working mom with Claudia and how Keep Company can help.

Connect with Catryn Becker

Connect with Claudia Naim-Burt

About Claudia Naim-Burt

Claudia Naím-Burt is the co-founder and COO of Keep Company, an employer-offered benefit for parents and caregivers that helps solve burnout and prevent attrition.  Previously, Claudia was a member of the leadership team at Framebridge, a direct-to-consumer custom framing company, where she led Brand and Communications. As the 10th employee to join the company, she helped scale the business to over 400 employees, retail locations and past $82M in venture funding.

After Framebridge, Claudia served as an entrepreneur in residence at NEA, and as a strategic advisor to several high-growth businesses, including Poppy Flowers.  Claudia has held marketing and communications roles at American Express and Edelman Public Relations. She holds an MBA from NYU Stern School of Business and a BA with honors from Georgetown University's School of Foreign Service. 

Originally from Caracas, Venezuela, Claudia lives in Washington D.C. with her husband and two boys

]]> Tue, 9 Jan 2024 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ "It takes a Village!"  This is a phrase that we have all heard of but is it something that we believe and embody?  73% of the workforce are taking care of someone else whether it's being a parent or caring for aging parents and everything in between.  So what are employers doing to support this large part of their team?  What would help?  This is the very question that guest Claudia Naim-Burt asked herself before creating Keep Company.  Listen as host Catryn Becker discusses the ups and downs of being a working mom with Claudia and how Keep Company can help.

Connect with Catryn Becker

Connect with Claudia Naim-Burt

About Claudia Naim-Burt

Claudia Naím-Burt is the co-founder and COO of Keep Company, an employer-offered benefit for parents and caregivers that helps solve burnout and prevent attrition.  Previously, Claudia was a member of the leadership team at Framebridge, a direct-to-consumer custom framing company, where she led Brand and Communications. As the 10th employee to join the company, she helped scale the business to over 400 employees, retail locations and past $82M in venture funding.

After Framebridge, Claudia served as an entrepreneur in residence at NEA, and as a strategic advisor to several high-growth businesses, including Poppy Flowers.  Claudia has held marketing and communications roles at American Express and Edelman Public Relations. She holds an MBA from NYU Stern School of Business and a BA with honors from Georgetown University's School of Foreign Service. 

Originally from Caracas, Venezuela, Claudia lives in Washington D.C. with her husband and two boys

]]> 63 - Caring for the Caregivers Catryn Becker 00:31:26 "It takes a Village!" This is a phrase that we have all heard of but is it something that we believe and embody? 73% of the workforce are taking care of someone else whether it's being a parent or caring for aging parents and everything in between. So what are employers doing to support this large part of their team? What would help? This is the very question that guest Claudia Naim-Burt asked herself before creating Keep Company. Listen as host Catryn Becker discusses the ups and downs of being a working mom with Claudia and how Keep Company can help. "It takes a Village!" This is a phrase that we have all heard of but is it something that we believe and embody? 73% of the workforce are taking care of someone else whether it's being a parent or caring for aging parents and everything in between. So what are employers doing to support this large part of their team? What would help? This is the very question that guest Claudia Naim-Burt asked herself before creating Keep Company. Listen as host Catryn Becker discusses the ups and downs of being a working mom with Claudia and how Keep Company can help. loss of a parent, self care, keep company, stress, catryn becker, caregivers, baby boomers, isolation, aging, millenial vs boomer, claudia naim-burt, optimize we, parental stress, selfcare, it takes a village, burnout, aging parents, motherhood false full 63 99742146-b020-4f39-ae30-bee769dd37f5 62 - Business in the Post-Pandemic World with a Clinical Psychologist Mental Health was really thrust into the spotlight during the Covid-19 Pandemic and the effects of which are still being felt many years later.  With host Catryn Becker, listen in as Clinical Psychologist Dr. Brianna Gaynor shares her insights on mental health across a wide variety of applications: online bullying, starting a business, fostering a positive work environment, and creating your support system.  

Connect with Catryn Becker

Connect with Dr. Brianna Gaynor

About Dr. Brianna Gaynor

Dr. Brianna Gaynor, Psy.D., is a force to be reckoned with in the field of clinical psychology. As the Director of Peace of Mind Psychological Services in Atlanta, GA, she has dedicated her career to helping individuals of all ages find peace and healing in every situation. With a passion for stopping the stigma around mental health issues, Dr. Gaynor brings inspiration and energy into any room she enters, creating lasting change wherever she goes.

Dr. Gaynor has worked in various settings, including outpatient, residential, and a mental health hospital, helping children, teenagers, and their families heal from significant histories of trauma and emotional disorders. Her expertise has been recognized by various national and international entities, including The Culture of Resilience at the University System of Georgia as part of the MHI CE Summer Series, Psych Central, CBS, Authority Magazine, Very Well Mind, The M-Dash MM Lafleur, Ask Men, and Thrive Global, among others.

In addition to her clinical work, Dr. Gaynor is also a transformational speaker, sharing her knowledge and experience with others to inspire and motivate them to make positive changes in their lives. Her Dr. Gaynor Speaks Podcast covers a range of mental health topics.  

 

]]> Thu, 4 Jan 2024 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Mental Health was really thrust into the spotlight during the Covid-19 Pandemic and the effects of which are still being felt many years later.  With host Catryn Becker, listen in as Clinical Psychologist Dr. Brianna Gaynor shares her insights on mental health across a wide variety of applications: online bullying, starting a business, fostering a positive work environment, and creating your support system.  

Connect with Catryn Becker

Connect with Dr. Brianna Gaynor

About Dr. Brianna Gaynor

Dr. Brianna Gaynor, Psy.D., is a force to be reckoned with in the field of clinical psychology. As the Director of Peace of Mind Psychological Services in Atlanta, GA, she has dedicated her career to helping individuals of all ages find peace and healing in every situation. With a passion for stopping the stigma around mental health issues, Dr. Gaynor brings inspiration and energy into any room she enters, creating lasting change wherever she goes.

Dr. Gaynor has worked in various settings, including outpatient, residential, and a mental health hospital, helping children, teenagers, and their families heal from significant histories of trauma and emotional disorders. Her expertise has been recognized by various national and international entities, including The Culture of Resilience at the University System of Georgia as part of the MHI CE Summer Series, Psych Central, CBS, Authority Magazine, Very Well Mind, The M-Dash MM Lafleur, Ask Men, and Thrive Global, among others.

In addition to her clinical work, Dr. Gaynor is also a transformational speaker, sharing her knowledge and experience with others to inspire and motivate them to make positive changes in their lives. Her Dr. Gaynor Speaks Podcast covers a range of mental health topics.  

 

]]> 62 - Business in the Post-Pandemic World with a Clinical Psychologist Catryn Becker 00:32:15 Mental Health was really thrust into the spotlight during the Covid-19 Pandemic and the effects of which are still being felt many years later. With host Catryn Becker, listen in as Clinical Psychologist Dr. Brianna Gaynor shares her insights on mental health across a wide variety of applications: online bullying, starting a business, fostering a positive work environment, and creating your support system. Mental Health was really thrust into the spotlight during the Covid-19 Pandemic and the effects of which are still being felt many years later. With host Catryn Becker, listen in as Clinical Psychologist Dr. Brianna Gaynor shares her insights on mental health across a wide variety of applications: online bullying, starting a business, fostering a positive work environment, and creating your support system. false full 62 b921833f-84e7-4ccc-88ce-151829402e79 61 - The Myth behind Work-Life Balance with Leo Simpson II Can you really balance life and work?  What does it mean to have a work / life balance?  Guest Leo Simpson II has a great take on work / life balance and how we can reframe our thinking around family life and business life and how to create mastery in each area.  

Connect with Catryn Becker

Connect with Leo Simpson II

About Leo Simpson II

Leo Simpson II is positively impacting the future of family and business excellence as the Family Business Life Mastery Coach, a Speaker, an Executive Leadership Expert, a 5-Star Wedding Officiant, and an Adjunct Business Professor with one of the top Community Colleges in America. He has published seven books and has been a featured guest on a platform with an audience of more than 130 million. His distinguished ability to lead leaders and drive business advancement contributed to a Fortune 50 operation achieving over $20 million in cost savings during their peak season. Uniquely, he also boasts the honor of having launched over 70 couples on the beautiful journey of marriage. Leo is renowned for his innovative management skills, empowering people at the level of their potential, and revitalizing the synergy between the two most pivotal areas of life. His transformative insights have a proven track record in advising leaders to initiate and navigate change, marry vision with execution, and drive significant results.

]]> Tue, 2 Jan 2024 06:00:00 +0000 catryn@optimizewe.com (leo simpson II, Catryn Becker) http://www.optimizewe.com/ Can you really balance life and work?  What does it mean to have a work / life balance?  Guest Leo Simpson II has a great take on work / life balance and how we can reframe our thinking around family life and business life and how to create mastery in each area.  

Connect with Catryn Becker

Connect with Leo Simpson II

About Leo Simpson II

Leo Simpson II is positively impacting the future of family and business excellence as the Family Business Life Mastery Coach, a Speaker, an Executive Leadership Expert, a 5-Star Wedding Officiant, and an Adjunct Business Professor with one of the top Community Colleges in America. He has published seven books and has been a featured guest on a platform with an audience of more than 130 million. His distinguished ability to lead leaders and drive business advancement contributed to a Fortune 50 operation achieving over $20 million in cost savings during their peak season. Uniquely, he also boasts the honor of having launched over 70 couples on the beautiful journey of marriage. Leo is renowned for his innovative management skills, empowering people at the level of their potential, and revitalizing the synergy between the two most pivotal areas of life. His transformative insights have a proven track record in advising leaders to initiate and navigate change, marry vision with execution, and drive significant results.

]]> 61 - The Myth behind Work-Life Balance with Leo Simpson II leo simpson II, Catryn Becker 00:33:30 Can you really balance life and work? What does it mean to have a work / life balance? Guest Leo Simpson II has a great take on work / life balance and how we can reframe our thinking around family life and business life and how to create mastery in each area. Can you really balance life and work? What does it mean to have a work / life balance? Guest Leo Simpson II has a great take on work / life balance and how we can reframe our thinking around family life and business life and how to create mastery in each area. the power of words, catryn becker, family life, leo simpson ii, leo simpson, work life balance, work life, home life false full 61 12d9bee6-8a52-4536-95ba-af47fc620e39 60 - When the product DOESN'T just sell itself We have all heard the old sales tactic of "this product is so great it practically sells itself!" but what happens when the product doesn't do that?  What if the product is even described by some as 'disgusting'?  Seems unsellable right?  Well not for guest Cathy Nesbit!  Cathy has made a name for herself in vermiculture, aka composting with WORMS!  And she has been doing it successfully for the last 20 years.  Tune in to learn what it takes to sell a seemingly unsellable product as host Catryn Becker chats with Cathy about her journey of thinking outside the box and just never giving up!

 

Connect with Catryn Becker

Connect with Cathy Nesbitt

About Cathy Nesbitt

Cathy Nesbitt is a Health and Wellness Advocate. Founder of Cathy’s Crawly Composters (est 2002), Cathy’s Sprouters and Cathy’s Laughter Club. She is a multi award-winning environmental innovator who uses workshops and inspirational speaking to motivate people to live a more sustainable life. Cathy is a certified Laughter Yoga Teacher. Appointed Laughter Ambassador in 2017 by Dr. Madan Kataria, founder of Laughter Yoga. Cathy is an avid cyclist and gardener. 

 

]]> Thu, 28 Dec 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ We have all heard the old sales tactic of "this product is so great it practically sells itself!" but what happens when the product doesn't do that?  What if the product is even described by some as 'disgusting'?  Seems unsellable right?  Well not for guest Cathy Nesbit!  Cathy has made a name for herself in vermiculture, aka composting with WORMS!  And she has been doing it successfully for the last 20 years.  Tune in to learn what it takes to sell a seemingly unsellable product as host Catryn Becker chats with Cathy about her journey of thinking outside the box and just never giving up!

 

Connect with Catryn Becker

Connect with Cathy Nesbitt

About Cathy Nesbitt

Cathy Nesbitt is a Health and Wellness Advocate. Founder of Cathy’s Crawly Composters (est 2002), Cathy’s Sprouters and Cathy’s Laughter Club. She is a multi award-winning environmental innovator who uses workshops and inspirational speaking to motivate people to live a more sustainable life. Cathy is a certified Laughter Yoga Teacher. Appointed Laughter Ambassador in 2017 by Dr. Madan Kataria, founder of Laughter Yoga. Cathy is an avid cyclist and gardener. 

 

]]> 60 - When the product DOESN'T just sell itself Catryn Becker 00:43:28 We have all heard the old sales tactic of "this product is so great it practically sells itself!" but what happens when the product doesn't do that? What if the product is even described by some as 'disgusting'? Seems unsellable right? Well not for guest Cathy Nesbit! Cathy has made a name for herself in vermiculture, aka composting with WORMS! And she has been doing it successfully for the last 20 years. Tune in to learn what it takes to sell a seemingly unsellable product as host Catryn Becker chats with Cathy about her journey of thinking outside the box and just never giving up! We have all heard the old sales tactic of "this product is so great it practically sells itself!" but what happens when the product doesn't do that? What if the product is even described by some as 'disgusting'? Seems unsellable right? Well not for guest Cathy Nesbit! Cathy has made a name for herself in vermiculture, aka composting with WORMS! And she has been doing it successfully for the last 20 years. Tune in to learn what it takes to sell a seemingly unsellable product as host Catryn Becker chats with Cathy about her journey of thinking outside the box and just never giving up! false full 60 45a8c589-de55-4e56-8c31-6a55fabd75af 59 - Surviving a Toxic Workplace Toxic Masculinity.  Mansplaining.  Unconscious Bias.  

Whatever you call it, the vast majority of women have experienced it in some form or another.   For guest, Jessie Easley, it was too much.  Listen in to her story of finding the strength to stand up for herself and unleash her inner confidence.

Connect with Catryn Becker

About Jessie Easley 

Currently a Account executive with IO within the software industry.  Former automotive industry extraordinaire-BDC manager for fifteen years.  I am currently working towards better work life balance while staying hungry to succeed professionally. I believe mental and physical health don’t have to be given up to have both! 

I am self made, started from poverty and knew life had more for me, strong believer that a positive mindset can navigate your life. 

]]> Tue, 26 Dec 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Toxic Masculinity.  Mansplaining.  Unconscious Bias.  

Whatever you call it, the vast majority of women have experienced it in some form or another.   For guest, Jessie Easley, it was too much.  Listen in to her story of finding the strength to stand up for herself and unleash her inner confidence.

Connect with Catryn Becker

About Jessie Easley 

Currently a Account executive with IO within the software industry.  Former automotive industry extraordinaire-BDC manager for fifteen years.  I am currently working towards better work life balance while staying hungry to succeed professionally. I believe mental and physical health don’t have to be given up to have both! 

I am self made, started from poverty and knew life had more for me, strong believer that a positive mindset can navigate your life. 

]]> 59 - Surviving a Toxic Workplace Catryn Becker 00:29:45 Toxic Masculinity. Mansplaining. Unconscious Bias. Whatever you call it, the vast majority of women have experienced it in some form or another. For guest, Jessie Easley, it was too much. Listen in to her story of finding the strength to stand up for herself and unleash her inner confidence. Toxic Masculinity. Mansplaining. Unconscious Bias. Whatever you call it, the vast majority of women have experienced it in some form or another. For guest, Jessie Easley, it was too much. Listen in to her story of finding the strength to stand up for herself and unleash her inner confidence. false full 59 af4ed02c-2319-4577-afac-37596df30aac 58 - Where to Travel Next? "Travel is such a person experience" according to guest Ruksana Hussain, an award winning travel journalist.  In addition to chatting about the amazing power of travel and curating bespoke experiences, Ruksana and host Catryn Becker talk about what it is like to be solopreneur and how Ruksana would have made different choices.  We also look deeper about the challenges Ruksana faced as an Indian immigrating to the United States and how she overcame imposter syndrome and comparing herself to others in a negative way.

 

Connect with Catryn Becker

About Ruksana Hussain

Ruksana Hussain is an award-winning freelance journalist, writer, and editor working with print and online outlets covering a variety of topics including lifestyle and travel, diversity and inclusion, business, construction, education, etc. She is also the publisher of Traveler and Tourist magazine. Ruksana brings 20+ years of experience working in communications and editorial for consumer and trade publications. Born in India and raised in Oman, she now calls Los Angeles, California her home base. 

Connect with Ruksana Hussain

]]> Thu, 21 Dec 2023 06:00:00 +0000 catryn@optimizewe.com (ruksana hussain, Catryn Becker) http://www.optimizewe.com/ "Travel is such a person experience" according to guest Ruksana Hussain, an award winning travel journalist.  In addition to chatting about the amazing power of travel and curating bespoke experiences, Ruksana and host Catryn Becker talk about what it is like to be solopreneur and how Ruksana would have made different choices.  We also look deeper about the challenges Ruksana faced as an Indian immigrating to the United States and how she overcame imposter syndrome and comparing herself to others in a negative way.

 

Connect with Catryn Becker

About Ruksana Hussain

Ruksana Hussain is an award-winning freelance journalist, writer, and editor working with print and online outlets covering a variety of topics including lifestyle and travel, diversity and inclusion, business, construction, education, etc. She is also the publisher of Traveler and Tourist magazine. Ruksana brings 20+ years of experience working in communications and editorial for consumer and trade publications. Born in India and raised in Oman, she now calls Los Angeles, California her home base. 

Connect with Ruksana Hussain

]]> 58 - Where to Travel Next? ruksana hussain, Catryn Becker 00:25:01 "Travel is such a person experience" according to guest Ruksana Hussain, an award winning travel journalist. In addition to chatting about the amazing power of travel and curating bespoke experiences, Ruksana and host Catryn Becker talk about what it is like to be solopreneur and how Ruksana would have made different choices. We also look deeper about the challenges Ruksana faced as an Indian immigrating to the United States and how she overcame imposter syndrome and comparing herself to others in a negative way. "Travel is such a person experience" according to guest Ruksana Hussain, an award winning travel journalist. In addition to chatting about the amazing power of travel and curating bespoke experiences, Ruksana and host Catryn Becker talk about what it is like to be solopreneur and how Ruksana would have made different choices. We also look deeper about the challenges Ruksana faced as an Indian immigrating to the United States and how she overcame imposter syndrome and comparing herself to others in a negative way. travel, learning from our mistakes, catryn becker, trail and error, tourist, ruksana hussain, imposter syndrome, rewiring the brain, award winning journalist, comparision false full 58 4f34e911-cce8-4471-bf33-2580f5cdfa8d 57 - What Would You Do with a Million Dollars? Money can be a big barrier to starting a business and when you get it, it can also hamstring you in ways you can't even imagine.  So what is more important to have when starting a business if not money?  According to guest Chris Joyce, the answer is passion and time!  That is why he created Gusher - a platform to help you get that next big idea off the ground.  Listen in as Chris and host Catryn Becker discuss this and so much more!

 

Connect with Catryn Becker

Connect with Chris Joyce

  • Website:  https://gusher.co/ 
  • LinkedIn:  https://www.linkedin.com/in/dealrules/ 

About Chris Joyce

I am founder of 24 companies in high tech, consumer goods, health, and manufacturing. My products have been sold in more than 11,000 stores in 23 countries. I have users of my tech products in 148 countries across the globe.

My newest venture is Gusher. Having started many companies I kept running into the same issue over and over...the best ideas and entrepreneurs were not getting funded and their ideas never saw the light of day. These entrepreneurs weren't getting funded for the most idiotic of reasons...they were not in the right city, or they didn't have the right connections, or they didn't attend the right school, they didn't "look" a certain way, they were too old, they were too young, they were the wrong gender or race, they didn't have the right experience, the right team, or or or or or...you name it and they were rejected because of it. But rarely was the true reason they were rejected because of their idea.  

So I set out to change this. I believe great ideas can come from anyone anywhere. And I believe the market and not venture capitalists should be the judge of whether or not these ideas see the light of day.  

So we created Gusher. Gusher is the simple, quick, and easy way to create and build a startup. Without the need for investors. Without the need for capital. How? Gusher helps Entrepreneurs create and launch startups using performance based equity. Everything from technology, media, and health to design, finance, and gaming.  

If you have a great idea and need the expertise of others to help bring it to life, Gusher can help. Go to the Gusher site and get started. We're coming out of beta shortly and are now accepting new startups. www.gusher.co 

]]> Tue, 19 Dec 2023 06:00:00 +0000 catryn@optimizewe.com (chris joyce, Catryn Becker) http://www.optimizewe.com/ Money can be a big barrier to starting a business and when you get it, it can also hamstring you in ways you can't even imagine.  So what is more important to have when starting a business if not money?  According to guest Chris Joyce, the answer is passion and time!  That is why he created Gusher - a platform to help you get that next big idea off the ground.  Listen in as Chris and host Catryn Becker discuss this and so much more!

 

Connect with Catryn Becker

Connect with Chris Joyce

  • Website:  https://gusher.co/ 
  • LinkedIn:  https://www.linkedin.com/in/dealrules/ 

About Chris Joyce

I am founder of 24 companies in high tech, consumer goods, health, and manufacturing. My products have been sold in more than 11,000 stores in 23 countries. I have users of my tech products in 148 countries across the globe.

My newest venture is Gusher. Having started many companies I kept running into the same issue over and over...the best ideas and entrepreneurs were not getting funded and their ideas never saw the light of day. These entrepreneurs weren't getting funded for the most idiotic of reasons...they were not in the right city, or they didn't have the right connections, or they didn't attend the right school, they didn't "look" a certain way, they were too old, they were too young, they were the wrong gender or race, they didn't have the right experience, the right team, or or or or or...you name it and they were rejected because of it. But rarely was the true reason they were rejected because of their idea.  

So I set out to change this. I believe great ideas can come from anyone anywhere. And I believe the market and not venture capitalists should be the judge of whether or not these ideas see the light of day.  

So we created Gusher. Gusher is the simple, quick, and easy way to create and build a startup. Without the need for investors. Without the need for capital. How? Gusher helps Entrepreneurs create and launch startups using performance based equity. Everything from technology, media, and health to design, finance, and gaming.  

If you have a great idea and need the expertise of others to help bring it to life, Gusher can help. Go to the Gusher site and get started. We're coming out of beta shortly and are now accepting new startups. www.gusher.co 

]]> 57 - What Would You Do with a Million Dollars? chris joyce, Catryn Becker 00:36:43 Money can be a big barrier to starting a business and when you get it, it can also hamstring you in ways you can't even imagine. So what is more important to have when starting a business if not money? According to guest Chris Joyce, the answer is passion and time! That is why he created Gusher - a platform to help you get that next big idea off the ground. Listen in as Chris and host Catryn Becker discuss this and so much more! Money can be a big barrier to starting a business and when you get it, it can also hamstring you in ways you can't even imagine. So what is more important to have when starting a business if not money? According to guest Chris Joyce, the answer is passion and time! That is why he created Gusher - a platform to help you get that next big idea off the ground. Listen in as Chris and host Catryn Becker discuss this and so much more! passion, catryn becker, start ups, million dollars, raising capital, chris joyce, how to start a business, money, starting a business, gusher false full 57 1c2c06be-f518-4736-a7cf-4d2850d4fe84 56 - Becoming a YouTube Star in your Spare Time "Every day that you don't go for it, you are losing time."  Wise words from a man that went from industrial product salesman to YouTube sensation by creating the kid friendly content that he wished to see for his kids.  Host Catryn Becker sits down with John Havard, better known as Cowboy Jack, to uncover how the unlikely journey began and what John has learned along the way.  If you have ever had "that idea" and been afraid or unsure of how to proceed, then you definitely want to listen to this episode!

Connect with Catryn Becker

Connect with John Havard

About John Havard, aka Cowboy Jack

I make educational and fun videos for kids.  Each week, I hosts a virtual field trip to a new location or new experience and we learn and play as we go!  Do you like science?  Want to learn shapes and colors?  Have you ever explored the inside of a police car?  Every adventure is packed with new educational experiences for kids of all ages!

Children are led on each virtual field trip and spoken to peer-to-peer with clearly annunciated words, expanding their vocabulary and knowledge as they laugh and play.

Thank you for trusting me to entertain and educate your children with this platform.  I hope that you find the content wholesome, educational, inspirational, motivational, and fun!

 

]]> Thu, 14 Dec 2023 06:00:00 +0000 catryn@optimizewe.com (john havard, catryn becker, cowboy jack) http://www.optimizewe.com/ "Every day that you don't go for it, you are losing time."  Wise words from a man that went from industrial product salesman to YouTube sensation by creating the kid friendly content that he wished to see for his kids.  Host Catryn Becker sits down with John Havard, better known as Cowboy Jack, to uncover how the unlikely journey began and what John has learned along the way.  If you have ever had "that idea" and been afraid or unsure of how to proceed, then you definitely want to listen to this episode!

Connect with Catryn Becker

Connect with John Havard

About John Havard, aka Cowboy Jack

I make educational and fun videos for kids.  Each week, I hosts a virtual field trip to a new location or new experience and we learn and play as we go!  Do you like science?  Want to learn shapes and colors?  Have you ever explored the inside of a police car?  Every adventure is packed with new educational experiences for kids of all ages!

Children are led on each virtual field trip and spoken to peer-to-peer with clearly annunciated words, expanding their vocabulary and knowledge as they laugh and play.

Thank you for trusting me to entertain and educate your children with this platform.  I hope that you find the content wholesome, educational, inspirational, motivational, and fun!

 

]]> 56 - Becoming a YouTube Star in your Spare Time john havard, catryn becker, cowboy jack 00:39:39 "Every day that you don't go for it, you are losing time." Wise words from a man that went from industrial product salesman to YouTube sensation by creating the kid friendly content that he wished to see for his kids. Host Catryn Becker sits down with John Havard, better known as Cowboy Jack, to uncover how the unlikely journey began and what John has learned along the way. If you have ever had "that idea" and been afraid or unsure of how to proceed, then you definitely want to listen to this episode! "Every day that you don't go for it, you are losing time." Wise words from a man that went from industrial product salesman to YouTube sensation by creating the kid friendly content that he wished to see for his kids. Host Catryn Becker sits down with John Havard, better known as Cowboy Jack, to uncover how the unlikely journey began and what John has learned along the way. If you have ever had "that idea" and been afraid or unsure of how to proceed, then you definitely want to listen to this episode! catryn becker, youtube, autism, educational, cowboy jack, how to start a youtube channel, john havard, youtubers, collaboration over competition, family friendly content, kids entertainment false full 56 9d59b07a-c1b6-4b16-a7ca-e74db59646cc 55 - What is Public Relations (PR)? "Public Relations is the motherload of all marketing because it is all about relationship building" according to guest Renee Warren.  And she knows what she is talking about with over 22 years as an entrepreneur in the space, founder of a global PR agency, and booking over a thousand media and blog appearances.  Host Catryn Becker and Renee go deep on what it means to have a personal brand, tips on effective relationship building, and so much more.  

Connect with Catryn Becker:

 

Connect with Renee Warren:

  • https://www.reneewarren.com/press   
  • https://www.instagram.com/renee_warren/
  • https://www.wewildwomen.com/ 

About Renne Warren:

Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, which helps entrepreneurs get the media coverage of their dreams.

She's also the host of the celebrated podcast, Into the Wild, a show that features curated interviews with women entrepreneurs. It's designed to inspire and give actionable advice to women launching or growing their dream business.

In 2012, Renée founded a Content Marketing and PR agency, taking it from the ground up to a 7-figure, globally-recognized company with clients from South Africa to San Diego. Today, she has become sought after for her ability to create world-class PR strategies, marketing operations systems, content strategies, and classy media training.

She is the co-author of Get Covered! How to craft pitch and tell your startup's story to get more customers, and is always challenging conventional ways to garner media and customer's attention. A billboard for her tagline, "The best advice comes from someone who has successfully done it before," her approach to PR comes from over 25 years of experience as an entrepreneur and is a declaration to be an unapologetic risk-taker. And is a contributor to Entrepreneur.com.

When she's not crafting the ultimate PR pitch or podcasting, Renée spends time with her family, working out, enjoying really great business books, or refining her drumming skills.

]]> Tue, 12 Dec 2023 06:00:00 +0000 catryn@optimizewe.com (renee warren, catryn becker) http://www.optimizewe.com/ "Public Relations is the motherload of all marketing because it is all about relationship building" according to guest Renee Warren.  And she knows what she is talking about with over 22 years as an entrepreneur in the space, founder of a global PR agency, and booking over a thousand media and blog appearances.  Host Catryn Becker and Renee go deep on what it means to have a personal brand, tips on effective relationship building, and so much more.  

Connect with Catryn Becker:

 

Connect with Renee Warren:

  • https://www.reneewarren.com/press   
  • https://www.instagram.com/renee_warren/
  • https://www.wewildwomen.com/ 

About Renne Warren:

Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, which helps entrepreneurs get the media coverage of their dreams.

She's also the host of the celebrated podcast, Into the Wild, a show that features curated interviews with women entrepreneurs. It's designed to inspire and give actionable advice to women launching or growing their dream business.

In 2012, Renée founded a Content Marketing and PR agency, taking it from the ground up to a 7-figure, globally-recognized company with clients from South Africa to San Diego. Today, she has become sought after for her ability to create world-class PR strategies, marketing operations systems, content strategies, and classy media training.

She is the co-author of Get Covered! How to craft pitch and tell your startup's story to get more customers, and is always challenging conventional ways to garner media and customer's attention. A billboard for her tagline, "The best advice comes from someone who has successfully done it before," her approach to PR comes from over 25 years of experience as an entrepreneur and is a declaration to be an unapologetic risk-taker. And is a contributor to Entrepreneur.com.

When she's not crafting the ultimate PR pitch or podcasting, Renée spends time with her family, working out, enjoying really great business books, or refining her drumming skills.

]]> 55 - What is Public Relations (PR)? renee warren, catryn becker 00:33:58 "Public Relations is the motherload of all marketing because it is all about relationship building" according to guest Renee Warren. And she knows what she is talking about with over 22 years as an entrepreneur in the space, founder of a global PR agency, and booking over a thousand media and blog appearances. Host Catryn Becker and Renee go deep on what it means to have a personal brand, tips on effective relationship building, and so much more. "Public Relations is the motherload of all marketing because it is all about relationship building" according to guest Renee Warren. And she knows what she is talking about with over 22 years as an entrepreneur in the space, founder of a global PR agency, and booking over a thousand media and blog appearances. Host Catryn Becker and Renee go deep on what it means to have a personal brand, tips on effective relationship building, and so much more. entrepreneurs, public relations, creative agency, renee warren, canada, catryn becker, we wild women, million dollar business, pr, relationship, media, marketing agency, starting a business, relationship building false full 54 27d77a1c-9f9c-41db-9538-928b62284df4 54 - Raising Funds for Peace through Jazz Music There is more that unites us than divides us.  At least, that is what guest Rick DellaRatta believes.  Rick is an accomplished jazz musician who has worked tirelessly to reach for peace and teach business owners how to fundraise all with the intention of creating a better world.   

Connect with Catryn Becker

Connect with Rick DellaRatta

  • http://rickdellaratta.com 
  • https://jazzforpeace.org 
    BBS Radio Page https://bbsradio.com/node/270332
    https://www.linkedin.com/in/rick-dellaratta-08199818/ 

    https://twitter.com/jazzmgmt 
    https://www.instagram.com/jazzforpeace/ 
    https://www.linkedin.com/in/rick-dellaratta-08199818/
    https://www.facebook.com/JazzforPeaceGrant/

About Rick DellaRatta

Having performed with everyone from Dizzy Gillespie to Paquito D' Rivera, Rick DellaRatta is now considered by many to be one of the finest Singer/Pianists performing today and one of only a handful of Jazz Artists who can make a successful musical presentation to a large audience without having to abandon the true art form of Jazz. His unique and original piano playing and composing has been compared in print to Chick Corea, Herbie Hancock, Wayne Shorter, Bill Evans, McCoy Tyner, Keith Jarrett, Joe Zawinul, Horace Silver, Oscar Peterson and Thelonius Monk while his signature vocal sound and style has been likened to Chet Baker, Billie Holiday, Joao Gilberto, Ivan Lins, Michael Franks and Antonio Carlos Jobim.

His current "Rick DellaRatta and Jazz for Peace World Tour" has included historic performances in the US, Europe, Africa and Brazil and his landmark Jazz for Peace concert at the United Nations in New York in 2002 uniting Israeli, Palestinian and American musicians in concert is now considered one of the most significant cultural events of our time! This U.N. Concert has led to a benefit concert series that has gone on to raise funds, publicity and awareness for over 700 non-profit organizations, garnered support and praise from distinguished Americans such as President Barack Obama, Secretary of State Hillary Clinton, Senator John McCain, Congressman Dennis Kucinich, activist Noam Chomsky, actor Ed Begley Jr., New York City Mayor Michael Bloomberg and many more; and attended and enjoyed by ambassadors, celebrities, humanitarians, and music lovers worldwide! Jazz pianist, vocalist and composer Rick DellaRatta was included by The Foundation Center in their list of the top musician philanthropists of our time along with Bono (U2), Elton John, Peter Gabriel and Sting.

]]> Thu, 7 Dec 2023 06:00:00 +0000 catryn@optimizewe.com (rick dellaratta) http://www.optimizewe.com/ There is more that unites us than divides us.  At least, that is what guest Rick DellaRatta believes.  Rick is an accomplished jazz musician who has worked tirelessly to reach for peace and teach business owners how to fundraise all with the intention of creating a better world.   

Connect with Catryn Becker

Connect with Rick DellaRatta

  • http://rickdellaratta.com 
  • https://jazzforpeace.org 
    BBS Radio Page https://bbsradio.com/node/270332
    https://www.linkedin.com/in/rick-dellaratta-08199818/ 

    https://twitter.com/jazzmgmt 
    https://www.instagram.com/jazzforpeace/ 
    https://www.linkedin.com/in/rick-dellaratta-08199818/
    https://www.facebook.com/JazzforPeaceGrant/

About Rick DellaRatta

Having performed with everyone from Dizzy Gillespie to Paquito D' Rivera, Rick DellaRatta is now considered by many to be one of the finest Singer/Pianists performing today and one of only a handful of Jazz Artists who can make a successful musical presentation to a large audience without having to abandon the true art form of Jazz. His unique and original piano playing and composing has been compared in print to Chick Corea, Herbie Hancock, Wayne Shorter, Bill Evans, McCoy Tyner, Keith Jarrett, Joe Zawinul, Horace Silver, Oscar Peterson and Thelonius Monk while his signature vocal sound and style has been likened to Chet Baker, Billie Holiday, Joao Gilberto, Ivan Lins, Michael Franks and Antonio Carlos Jobim.

His current "Rick DellaRatta and Jazz for Peace World Tour" has included historic performances in the US, Europe, Africa and Brazil and his landmark Jazz for Peace concert at the United Nations in New York in 2002 uniting Israeli, Palestinian and American musicians in concert is now considered one of the most significant cultural events of our time! This U.N. Concert has led to a benefit concert series that has gone on to raise funds, publicity and awareness for over 700 non-profit organizations, garnered support and praise from distinguished Americans such as President Barack Obama, Secretary of State Hillary Clinton, Senator John McCain, Congressman Dennis Kucinich, activist Noam Chomsky, actor Ed Begley Jr., New York City Mayor Michael Bloomberg and many more; and attended and enjoyed by ambassadors, celebrities, humanitarians, and music lovers worldwide! Jazz pianist, vocalist and composer Rick DellaRatta was included by The Foundation Center in their list of the top musician philanthropists of our time along with Bono (U2), Elton John, Peter Gabriel and Sting.

]]> 54 - Raising Funds for Peace through Jazz Music rick dellaratta 00:32:21 There is more that unites us than divides us. At least, that is what guest Rick DellaRatta believes. Rick is an accomplished jazz musician who has worked tirelessly to reach for peace and teach business owners how to fundraise all with the intention of creating a better world. There is more that unites us than divides us. At least, that is what guest Rick DellaRatta believes. Rick is an accomplished jazz musician who has worked tirelessly to reach for peace and teach business owners how to fundraise all with the intention of creating a better world. peace in the middle east, catryn becker, israel, rick dellaratta, jazz for peace, jazz, concerts, 9-11, music, palestine, fundraising false full 53 f4756385-40c4-4832-80de-740d20e9c7d3 53 - Can we really eliminate fossil fuels? Would you want to live in a world with no cell phones?  What about your computer?  Maybe, you think, you could live without them.  But what about pharmaceuticals and medical devices like aspirin and heart valves?  Those would literally be hard to live without.  The truth is that there are over 6,000 everyday products that are derived from oil and natural gas.  In this episode, host Catryn Becker chats with natural resources expert Howard Crosby about his experience with oil & gas, rare earth metals, and the negative impact of electric vehicles on the environment.  This is a great episode to hear an alternative view point on the situation.  

Connect with Catryn Becker:

Connect with Howard Crosby

Website: https://www.lgxenergycorp.com/
LinkedIn: https://www.linkedin.com/in/howard-crosby/

About Howard Crosby

From $1 Million to $400 Million: Founding Cadence Resources in 2001, in just five years, Howard grew a modest oil and gas producer from a $1 million market cap to $400+ million and achieved an uplisting to AMEX. 

Second Largest Silver Mine in US History: Howard founded the company that acquired the Galena Mine in north Idaho’s historic Silver Valley – the second-largest silver mine in US history.

Oil Price Oracle: Howard has a proven track record of correctly calling oil price movements. His 2003-04 CBS Evening News interviews with Anthony Mason attest to this. Howard has also worked in Uranium, consulted on major natural resources project financing, and has successfully listed multiple companies on the TSX that were later sold for significant increases over their original market values.

Today, Howard is focused on LGX Energy — his reentry into the oil and gas sector, targeting an underdeveloped resource in the Illinois Basin with major potential amid rising demand and increasing oil prices. 

As an interesting aside, Howard’s late uncle was the legendary American entertainer Bing Crosby, whom he knew well as a frequent golf companion in the 1970s!

]]> Tue, 5 Dec 2023 06:00:00 +0000 catryn@optimizewe.com (howard crosby) http://www.optimizewe.com/ Would you want to live in a world with no cell phones?  What about your computer?  Maybe, you think, you could live without them.  But what about pharmaceuticals and medical devices like aspirin and heart valves?  Those would literally be hard to live without.  The truth is that there are over 6,000 everyday products that are derived from oil and natural gas.  In this episode, host Catryn Becker chats with natural resources expert Howard Crosby about his experience with oil & gas, rare earth metals, and the negative impact of electric vehicles on the environment.  This is a great episode to hear an alternative view point on the situation.  

Connect with Catryn Becker:

Connect with Howard Crosby

Website: https://www.lgxenergycorp.com/
LinkedIn: https://www.linkedin.com/in/howard-crosby/

About Howard Crosby

From $1 Million to $400 Million: Founding Cadence Resources in 2001, in just five years, Howard grew a modest oil and gas producer from a $1 million market cap to $400+ million and achieved an uplisting to AMEX. 

Second Largest Silver Mine in US History: Howard founded the company that acquired the Galena Mine in north Idaho’s historic Silver Valley – the second-largest silver mine in US history.

Oil Price Oracle: Howard has a proven track record of correctly calling oil price movements. His 2003-04 CBS Evening News interviews with Anthony Mason attest to this. Howard has also worked in Uranium, consulted on major natural resources project financing, and has successfully listed multiple companies on the TSX that were later sold for significant increases over their original market values.

Today, Howard is focused on LGX Energy — his reentry into the oil and gas sector, targeting an underdeveloped resource in the Illinois Basin with major potential amid rising demand and increasing oil prices. 

As an interesting aside, Howard’s late uncle was the legendary American entertainer Bing Crosby, whom he knew well as a frequent golf companion in the 1970s!

]]> 53 - Can we really eliminate fossil fuels? howard crosby 00:37:17 Would you want to live in a world with no cell phones? What about your computer? Maybe, you think, you could live without them. But what about pharmaceuticals and medical devices like aspirin and heart valves? Those would literally be hard to live without. The truth is that there are over 6,000 everyday products that are derived from oil and natural gas. In this episode, host Catryn Becker chats with natural resources expert Howard Crosby about his experience with oil & gas, rare earth metals, and the negative impact of electric vehicles on the environment. This is a great episode to hear an alternative view point on the situation. Would you want to live in a world with no cell phones? What about your computer? Maybe, you think, you could live without them. But what about pharmaceuticals and medical devices like aspirin and heart valves? Those would literally be hard to live without. The truth is that there are over 6,000 everyday products that are derived from oil and natural gas. In this episode, host Catryn Becker chats with natural resources expert Howard Crosby about his experience with oil & gas, rare earth metals, and the negative impact of electric vehicles on the environment. This is a great episode to hear an alternative view point on the situation. howard crosby, cat becker, catryn becker, natural resources, oil and gas, oil & gas, should i buy an electric car?, cobalt, mining, golf, rare earth metals, electric vehicles, electricity, lithium, silver, climate change, catryn becerk, wind power, environmental activism, tesla batteries, bing crosby, telsa, gold, solar power false full 52 d8f38938-06c3-49c6-ade7-4b22c29958b5 52 - How to come back from Career Trauma while Pregnant Have you ever been laid off?  It can be a really awful experience, filled with shame, but imagine being fired when you are 8-months pregnant?!?!  That is exactly what guest Lauren Kwedar Cockerell experienced but instead of letting it bring her down, she used it as a springboard to create her own Public Relations (PR) and Marketing Agency in Fort Worth, Texas.

Connect with Lauren Cockerell

 

About Lauren Cockerell

Lauren Kwedar Cockerell is founder and president of Kwedar & Co., a Fort Worth-based PR, marketing, and messaging firm focused on helping small business owners take their companies to the next level. Lauren provides trusted counsel, clear messaging, and impactful strategy to her clients. She is a StoryBrand Certified Guide.

Lauren earned a Bachelor of Arts in business administration with emphases in marketing, finance, and English Literature from Rhodes College in Memphis, TN. She started her PR/marketing career with Paige Hendricks Public Relations Inc. as an intern in 2003, where she quickly rose in the ranks and was ultimately promoted to Vice President before departing in 2013 to work as an in-house Director of Public Relations for a local IT company. In 2017, Lauren launched Kwedar PR, LLC, which is now Kwedar & Co.  

Lauren is married to Clint Cockerell, and they have two young children. In addition to Kwedar & Co., Lauren is the host of The Impatient Entrepreneur Podcast, and she is a member of the Board of Directors of the Foundation for the Young Women’s Leadership Academy of Fort Worth.

 

]]> Thu, 30 Nov 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever been laid off?  It can be a really awful experience, filled with shame, but imagine being fired when you are 8-months pregnant?!?!  That is exactly what guest Lauren Kwedar Cockerell experienced but instead of letting it bring her down, she used it as a springboard to create her own Public Relations (PR) and Marketing Agency in Fort Worth, Texas.

Connect with Lauren Cockerell

 

About Lauren Cockerell

Lauren Kwedar Cockerell is founder and president of Kwedar & Co., a Fort Worth-based PR, marketing, and messaging firm focused on helping small business owners take their companies to the next level. Lauren provides trusted counsel, clear messaging, and impactful strategy to her clients. She is a StoryBrand Certified Guide.

Lauren earned a Bachelor of Arts in business administration with emphases in marketing, finance, and English Literature from Rhodes College in Memphis, TN. She started her PR/marketing career with Paige Hendricks Public Relations Inc. as an intern in 2003, where she quickly rose in the ranks and was ultimately promoted to Vice President before departing in 2013 to work as an in-house Director of Public Relations for a local IT company. In 2017, Lauren launched Kwedar PR, LLC, which is now Kwedar & Co.  

Lauren is married to Clint Cockerell, and they have two young children. In addition to Kwedar & Co., Lauren is the host of The Impatient Entrepreneur Podcast, and she is a member of the Board of Directors of the Foundation for the Young Women’s Leadership Academy of Fort Worth.

 

]]> 52 - How to come back from Career Trauma while Pregnant Catryn Becker 00:28:40 Have you ever been laid off? It can be a really awful experience, filled with shame, but imagine being fired when you are 8-months pregnant?!?! That is exactly what guest Lauren Kwedar Cockerell experienced but instead of letting it bring her down, she used it as a springboard to create her own Public Relations (PR) and Marketing Agency in Fort Worth, Texas. Have you ever been laid off? It can be a really awful experience, filled with shame, but imagine being fired when you are 8-months pregnant?!?! That is exactly what guest Lauren Kwedar Cockerell experienced but instead of letting it bring her down, she used it as a springboard to create her own Public Relations (PR) and Marketing Agency in Fort Worth, Texas. false full 51 39e53778-559f-47f4-b701-75eba6b52b57 51 - Everything you wanted to know about ClickFunnels: Lessons from the Two-Comma Club Get ready to be inspired by Melissa Ricker's incredible journey from a nuclear engineer to a successful online business owner, as she shares the pivotal moments that led her to the prestigious Two-Comma Club through ClickFunnels and Russell Brunson. Learn how she embraced persistence and mastery to conquer obstacles, find success, and scale her business using powerful funnels, automation, and AI. 

In this captivating episode, host Catryn Becker dives into the remarkable journey of Melissa Ricker, a nuclear engineer who defied convention and found her true calling in the world of online business. Leaving behind a successful corporate career, Melissa launched her venture, Engineer to Scale, with a passion for helping entrepreneurs thrive. She guides her clients through the power of funnels, automation, and AI, enabling them to work smarter, not harder.

Melissa's path to success was far from easy, as she candidly shares the challenges she faced. Motherhood became a pivotal turning point, leading her to embrace entrepreneurship while balancing family life. Determined to make a difference, she tried 17 different methods to make money online before encountering a pivotal piece of advice from ClickFunnels' Russell Brunson. Embracing focus and mastery, she honed in on one funnel, facing initial setbacks but ultimately achieving a 6-figure launch and entering the coveted Two-Comma Club.

Throughout the episode, Melissa emphasizes the importance of taking responsibility for one's journey, learning from mistakes, and embracing the learning curve. From hiring her first team members to viewing her business as a client with unique needs, she demonstrates a profound understanding of leadership and adaptability. Guided by mentors and coaches, Melissa discovered the true value of seeking guidance and support while navigating the ups and downs of entrepreneurship. Her inspiring story serves as a beacon of hope for aspiring entrepreneurs, encouraging them to persist, master their craft, and ignite their path to success.

About Melissa Ricker

Melissa Ricker is a seasoned expert in helping online entrepreneurs launch and sell out irresistible offers while scaling their businesses with efficient and simplified strategies. With a background in nuclear engineering and a master's degree from Texas A&M University, Melissa's superpower lies in taking complex concepts and making them both approachable and enjoyable.

Having achieved a remarkable feat by building a seven-figure business in under a year, Melissa attributes her success to leveraging human connection and simplicity to create a devoted tribe of raving fans. Now, she has extended her knowledge and expertise to assist hundreds of entrepreneurs in achieving their own remarkable growth. Her unique ability to cultivate loyal and engaged communities sets her apart in the industry, and she is dedicated to sharing her wisdom to help others thrive in the competitive world of online business.

Melissa's journey is an inspiration for those seeking to navigate the complexities of entrepreneurship. Her passion for empowering others to conquer challenges, embrace simplicity, and achieve their dreams is evident in her guidance and support. If you're looking to transform your business and embrace a new level of success, Melissa Ricker is the mentor you need on your side. Join her in discovering the power of connection and simplicity as you embark on your entrepreneurial journey.

—

Contact Catryn Becker: 

Contact Melissa Ricker: 

]]> Tue, 28 Nov 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Get ready to be inspired by Melissa Ricker's incredible journey from a nuclear engineer to a successful online business owner, as she shares the pivotal moments that led her to the prestigious Two-Comma Club through ClickFunnels and Russell Brunson. Learn how she embraced persistence and mastery to conquer obstacles, find success, and scale her business using powerful funnels, automation, and AI. 

In this captivating episode, host Catryn Becker dives into the remarkable journey of Melissa Ricker, a nuclear engineer who defied convention and found her true calling in the world of online business. Leaving behind a successful corporate career, Melissa launched her venture, Engineer to Scale, with a passion for helping entrepreneurs thrive. She guides her clients through the power of funnels, automation, and AI, enabling them to work smarter, not harder.

Melissa's path to success was far from easy, as she candidly shares the challenges she faced. Motherhood became a pivotal turning point, leading her to embrace entrepreneurship while balancing family life. Determined to make a difference, she tried 17 different methods to make money online before encountering a pivotal piece of advice from ClickFunnels' Russell Brunson. Embracing focus and mastery, she honed in on one funnel, facing initial setbacks but ultimately achieving a 6-figure launch and entering the coveted Two-Comma Club.

Throughout the episode, Melissa emphasizes the importance of taking responsibility for one's journey, learning from mistakes, and embracing the learning curve. From hiring her first team members to viewing her business as a client with unique needs, she demonstrates a profound understanding of leadership and adaptability. Guided by mentors and coaches, Melissa discovered the true value of seeking guidance and support while navigating the ups and downs of entrepreneurship. Her inspiring story serves as a beacon of hope for aspiring entrepreneurs, encouraging them to persist, master their craft, and ignite their path to success.

About Melissa Ricker

Melissa Ricker is a seasoned expert in helping online entrepreneurs launch and sell out irresistible offers while scaling their businesses with efficient and simplified strategies. With a background in nuclear engineering and a master's degree from Texas A&M University, Melissa's superpower lies in taking complex concepts and making them both approachable and enjoyable.

Having achieved a remarkable feat by building a seven-figure business in under a year, Melissa attributes her success to leveraging human connection and simplicity to create a devoted tribe of raving fans. Now, she has extended her knowledge and expertise to assist hundreds of entrepreneurs in achieving their own remarkable growth. Her unique ability to cultivate loyal and engaged communities sets her apart in the industry, and she is dedicated to sharing her wisdom to help others thrive in the competitive world of online business.

Melissa's journey is an inspiration for those seeking to navigate the complexities of entrepreneurship. Her passion for empowering others to conquer challenges, embrace simplicity, and achieve their dreams is evident in her guidance and support. If you're looking to transform your business and embrace a new level of success, Melissa Ricker is the mentor you need on your side. Join her in discovering the power of connection and simplicity as you embark on your entrepreneurial journey.

—

Contact Catryn Becker: 

Contact Melissa Ricker: 

]]> 51 - Everything you wanted to know about ClickFunnels: Lessons from the Two-Comma Club Catryn Becker 00:28:19 Get ready to be inspired by Melissa Ricker's incredible journey from a nuclear engineer to a successful online business owner, as she shares the pivotal moments that led her to the prestigious Two-Comma Club through ClickFunnels and Russell Brunson. Learn how she embraced persistence and mastery to conquer obstacles, find success, and scale her business using powerful funnels, automation, and AI. Get ready to be inspired by Melissa Ricker's incredible journey from a nuclear engineer to a successful online business owner, as she shares the pivotal moments that led her to the prestigious Two-Comma Club through ClickFunnels and Russell Brunson. Learn how she embraced persistence and mastery to conquer obstacles, find success, and scale her business using powerful funnels, automation, and AI. false full 30 a6d6c95d-8d29-40f6-918e-38d999e6f7ed 50 - Navigating the Road to a Billion with Adam E Coffey Do you know how many companies reach $1 Billion???  It is less than 0.02%.  Why is that?  Most business owners would love to reach that number yet so few do.  Enter Adam E. Coffey, the CEO Whisperer.  With over $2.64 Billion in exits, the man has walked the walk and with his latest book, Empire Builder, he can also talk the talk.  This book is a cliffs note version of Adam's 35 years experience that presents the information in an easy to digest format.  

Listen in as host Catryn Becker chats with Adam about his background and further investigation on why he does what he does.  

Buy Adam's latest book: Empire Builder: The Road to a Billion.

Previous books:

Learn more about Adam here:

To connect with Catryn:

]]> Thu, 23 Nov 2023 06:00:00 +0000 catryn@optimizewe.com (Adam Coffey) http://www.optimizewe.com/ Do you know how many companies reach $1 Billion???  It is less than 0.02%.  Why is that?  Most business owners would love to reach that number yet so few do.  Enter Adam E. Coffey, the CEO Whisperer.  With over $2.64 Billion in exits, the man has walked the walk and with his latest book, Empire Builder, he can also talk the talk.  This book is a cliffs note version of Adam's 35 years experience that presents the information in an easy to digest format.  

Listen in as host Catryn Becker chats with Adam about his background and further investigation on why he does what he does.  

Buy Adam's latest book: Empire Builder: The Road to a Billion.

Previous books:

Learn more about Adam here:

To connect with Catryn:

]]> 50 - Navigating the Road to a Billion with Adam E Coffey Adam Coffey 00:46:06 Do you know how many companies reach $1 Billion??? It is less than 0.02%. Why is that? Most business owners would love to reach that number yet so few do. Enter Adam E. Coffey, the CEO Whisperer. With over $2.64 Billion in exits, the man has walked the walk and with his latest book, Empire Builder, he can also talk the talk. This book is a cliffs note version of Adam's 35 years experience that presents the information in an easy to digest format. Do you know how many companies reach $1 Billion??? It is less than 0.02%. Why is that? Most business owners would love to reach that number yet so few do. Enter Adam E. Coffey, the CEO Whisperer. With over $2.64 Billion in exits, the man has walked the walk and with his latest book, Empire Builder, he can also talk the talk. This book is a cliffs note version of Adam's 35 years experience that presents the information in an easy to digest format. false full 50 6f21c9f9-11ec-4fd8-a547-ecd307aec82a 49 - Coming to America: How the Vietnam War Changed His Life America is a patchwork of cultures and nationalities, of immigrants seeking a better life.  Guest Mike Nguyen is a first generation American whose life has been shaped by the experiences of his parents and  ancestors from Vietnam.  Today Mike is the executive director of a non-profit in Houston, Texas created by his father called VN Teamwork, which provides outreach education, social services, and affordable housing for low-income and the underserved.  Listen in to incredible story of the Vietnamese Boat People and the journey that lead Mike to his current position.   

 

Connect with Mike Nguyen:

Www.vnteamwork.org

]]> Tue, 21 Nov 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ America is a patchwork of cultures and nationalities, of immigrants seeking a better life.  Guest Mike Nguyen is a first generation American whose life has been shaped by the experiences of his parents and  ancestors from Vietnam.  Today Mike is the executive director of a non-profit in Houston, Texas created by his father called VN Teamwork, which provides outreach education, social services, and affordable housing for low-income and the underserved.  Listen in to incredible story of the Vietnamese Boat People and the journey that lead Mike to his current position.   

 

Connect with Mike Nguyen:

Www.vnteamwork.org

]]> 49 - Coming to America: How the Vietnam War Changed His Life Catryn Becker 00:52:35 America is a patchwork of cultures and nationalities, of immigrants seeking a better life. Guest Mike Nguyen is a first generation American whose life has been shaped by the experiences of his parents and ancestors from Vietnam. Today Mike is the executive director of a non-profit in Houston, Texas created by his father called VN Teamwork, which provides outreach education, social services, and affordable housing for low-income and the underserved. Listen in to incredible story of the Vietnamese Boat People and the journey that lead Mike to his current position. America is a patchwork of cultures and nationalities, of immigrants seeking a better life. Guest Mike Nguyen is a first generation American whose life has been shaped by the experiences of his parents and ancestors from Vietnam. Today Mike is the executive director of a non-profit in Houston, Texas created by his father called VN Teamwork, which provides outreach education, social services, and affordable housing for low-income and the underserved. Listen in to incredible story of the Vietnamese Boat People and the journey that lead Mike to his current position. false full 49 a0344747-130f-48cc-8dac-3a207a1c2c65 48 - Giving Tuesday - Supporting Kids whose Parents have Cancer Cancer is awful and negatively affects everyone it touches.  One group particularly affect are children whose parents have cancer.  In this episode, host Catryn Becker speaks with non-profit Executive Director Alicia Kabir about her organization Kesem which offers camps to support those children.  Additionally, Catryn and Alicia discuss some of the business challenges that come with running a non-profit.

About Alicia Kabir:

Alicia is Kesem’s Chief Executive Officer. She joined Kesem in 2017 as Chief Operating Officer and as a member of Kesem’s Boston Board of Directors. Prior to joining Kesem, she spent over 20 years in environmental compliance and sustainability consulting. Alicia earned her BS in Civil Engineering from Rensselaer Polytechnic Institute and her MS in Environmental Engineering from Tufts University. Alicia believes that every child affected by a parent’s cancer should have the opportunity to simply be a kid and be their best self. She resides outside of Boston, Massachusetts with her husband, two boys, and dog. Alicia loves to travel and enjoys outdoor activities including hiking, skiing, and road biking.

 About Kesem:

5 million children are coping with a parent's cancer diagnosis. That’s 5 million children at risk of experiencing increased anxiety, emotional isolation, loss of social interest, and/or feelings of hopelessness. And that’s why, at Kesem, we are committed to creating a world where every child who has a parent with a cancer diagnosis or has lost a parent to cancer is never alone. We support these children through and beyond their parent’s cancer with free, fun-filled creative programs and a lasting community.

Connect with Alicia Kabir and Kesem

Kesem.org 
Facebook
Instagram 
Twitter/X
LinkedIn - Alicia Kabir - @KesemNationwide 
Tiktok 

]]> Thu, 16 Nov 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Cancer is awful and negatively affects everyone it touches.  One group particularly affect are children whose parents have cancer.  In this episode, host Catryn Becker speaks with non-profit Executive Director Alicia Kabir about her organization Kesem which offers camps to support those children.  Additionally, Catryn and Alicia discuss some of the business challenges that come with running a non-profit.

About Alicia Kabir:

Alicia is Kesem’s Chief Executive Officer. She joined Kesem in 2017 as Chief Operating Officer and as a member of Kesem’s Boston Board of Directors. Prior to joining Kesem, she spent over 20 years in environmental compliance and sustainability consulting. Alicia earned her BS in Civil Engineering from Rensselaer Polytechnic Institute and her MS in Environmental Engineering from Tufts University. Alicia believes that every child affected by a parent’s cancer should have the opportunity to simply be a kid and be their best self. She resides outside of Boston, Massachusetts with her husband, two boys, and dog. Alicia loves to travel and enjoys outdoor activities including hiking, skiing, and road biking.

 About Kesem:

5 million children are coping with a parent's cancer diagnosis. That’s 5 million children at risk of experiencing increased anxiety, emotional isolation, loss of social interest, and/or feelings of hopelessness. And that’s why, at Kesem, we are committed to creating a world where every child who has a parent with a cancer diagnosis or has lost a parent to cancer is never alone. We support these children through and beyond their parent’s cancer with free, fun-filled creative programs and a lasting community.

Connect with Alicia Kabir and Kesem

Kesem.org 
Facebook
Instagram 
Twitter/X
LinkedIn - Alicia Kabir - @KesemNationwide 
Tiktok 

]]> 48 - Giving Tuesday - Supporting Kids whose Parents have Cancer Catryn Becker 00:30:53 Cancer is awful and negatively affects everyone it touches. One group particularly affect are children whose parents have cancer. In this episode, host Catryn Becker speaks with non-profit Executive Director Alicia Kabir about her organization Kesem which offers camps to support those children. Additionally, Catryn and Alicia discuss some of the business challenges that come with running a non-profit. Cancer is awful and negatively affects everyone it touches. One group particularly affect are children whose parents have cancer. In this episode, host Catryn Becker speaks with non-profit Executive Director Alicia Kabir about her organization Kesem which offers camps to support those children. Additionally, Catryn and Alicia discuss some of the business challenges that come with running a non-profit. false full 48 f76665fc-d11d-42b8-adf0-402379af0762 47 - From $288 to $30 Million: Gib Stewart's Quest for Success Have you ever met someone who just bubbles over with enthusiasm and zest for life? If you haven't yet, get ready - you are about to!  Roland "Gib" Stewart has done so much during his 76 years that he shares with host Catryn Becker in this episode.  He touches on his time in the army to be being a young married couple to his health scares all on his quest for success.  

About Gib Stewart

Roland (Gib) Stewart grew up in apartment complexes in Portland Oregon, Mountain View California and Santa Monica. After serving in the Army he searched for years to find stable employment. In 1977 he and his then wife risked their entire savings of $10,000 and loans from friends totaling more than $18,000 to invest in real estate. He retired from state government service at age 50 and started developing dental/medical office buildings. By 2017 they had assets of $30 million and were managing assets of over $70 million. Gib is now 76 and already this year has started four new initiatives. He recently authored the book: Learn Apply and Grow Rich available on Amazon.

Connect with Gib Stewart

email address: continueforward@live.com 
website: wilderwaymedia.com 
website: vpfranchises.com

Purchase his book "Learn, Apply, and Grow Rich" - https://www.amazon.com/Learn-Apply-Grow-Roland-Stewart/dp/B0BT733BX5 

]]> Tue, 14 Nov 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever met someone who just bubbles over with enthusiasm and zest for life? If you haven't yet, get ready - you are about to!  Roland "Gib" Stewart has done so much during his 76 years that he shares with host Catryn Becker in this episode.  He touches on his time in the army to be being a young married couple to his health scares all on his quest for success.  

About Gib Stewart

Roland (Gib) Stewart grew up in apartment complexes in Portland Oregon, Mountain View California and Santa Monica. After serving in the Army he searched for years to find stable employment. In 1977 he and his then wife risked their entire savings of $10,000 and loans from friends totaling more than $18,000 to invest in real estate. He retired from state government service at age 50 and started developing dental/medical office buildings. By 2017 they had assets of $30 million and were managing assets of over $70 million. Gib is now 76 and already this year has started four new initiatives. He recently authored the book: Learn Apply and Grow Rich available on Amazon.

Connect with Gib Stewart

email address: continueforward@live.com 
website: wilderwaymedia.com 
website: vpfranchises.com

Purchase his book "Learn, Apply, and Grow Rich" - https://www.amazon.com/Learn-Apply-Grow-Roland-Stewart/dp/B0BT733BX5 

]]> 47 - From $288 to $30 Million: Gib Stewart's Quest for Success Catryn Becker 00:37:22 Have you ever met someone who just bubbles over with enthusiasm and zest for life? If you haven't yet, get ready - you are about to! Roland "Gib" Stewart has done so much during his 76 years that he shares with host Catryn Becker in this episode. He touches on his time in the army to be being a young married couple to his health scares all on his quest for success. Have you ever met someone who just bubbles over with enthusiasm and zest for life? If you haven't yet, get ready - you are about to! Roland "Gib" Stewart has done so much during his 76 years that he shares with host Catryn Becker in this episode. He touches on his time in the army to be being a young married couple to his health scares all on his quest for success. false full 47 abca397e-9ad1-4d29-a3c8-75e3a712862b 46 - Getting Comfortable with Hearing "No" Do you like hearing the word "No"?  Particularly in the context of getting new business?  Very few of us have the mental and emotional resiliency to hear no over and over without giving up but it is a crucial step to master when climbing the ladder of success.  No is a word that guest Roy Lynam has become comfortable with in his dual career as an actor and realtor.  Listen in as Roy and host Catryn Becker discuss his experience in both roles as well as how to know when you've "made it"!

 

Connect with Roy Lynam

Instagram - https://www.instagram.com/roylynam_realtor_actor/ 
TikTok -  https://www.tiktok.com/@therealestatemovieguy

Connect with Catryn Becker: 

]]> Thu, 9 Nov 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Do you like hearing the word "No"?  Particularly in the context of getting new business?  Very few of us have the mental and emotional resiliency to hear no over and over without giving up but it is a crucial step to master when climbing the ladder of success.  No is a word that guest Roy Lynam has become comfortable with in his dual career as an actor and realtor.  Listen in as Roy and host Catryn Becker discuss his experience in both roles as well as how to know when you've "made it"!

 

Connect with Roy Lynam

Instagram - https://www.instagram.com/roylynam_realtor_actor/ 
TikTok -  https://www.tiktok.com/@therealestatemovieguy

Connect with Catryn Becker: 

]]> 46 - Getting Comfortable with Hearing "No" Catryn Becker 00:33:16 Do you like hearing the word "No"? Particularly in the context of getting new business? Very few of us have the mental and emotional resiliency to hear no over and over without giving up but it is a crucial step to master when climbing the ladder of success. No is a word that guest Roy Lynam has become comfortable with in his dual career as an actor and realtor. Listen in as Roy and host Catryn Becker discuss his experience in both roles as well as how to know when you've "made it"! Do you like hearing the word "No"? Particularly in the context of getting new business? Very few of us have the mental and emotional resiliency to hear no over and over without giving up but it is a crucial step to master when climbing the ladder of success. No is a word that guest Roy Lynam has become comfortable with in his dual career as an actor and realtor. Listen in as Roy and host Catryn Becker discuss his experience in both roles as well as how to know when you've "made it"! false full 46 c737dff4-5c5a-4aa6-ab47-1e3e7bc27791 45 - How to Overcome a Fear of Public Speaking Do you have a fear of public speaking?  If so, you are in good company because 3 out of 4 people experience anxiety or fear to some degree from the thought of speaking in front of a crowd.  But like many fears in life, there are people and tools that can help you to overcome those fears.  Guest Dayna Kneeland shares with host Catryn Becker how she overcame her own bout with stage fright and uses that knowledge to help others feel confident about stepping into the spotlight.

About Dayna Kneeland

Dayna Kneeland is a public speaking and storytelling coach. Originally a trained stage actor, she fell in love with helping people feel comfortable being in the spotlight. She helps professionals and entrepreneurs speak confidently so they can grow their careers and inspire their listeners. A passionate educator, she holds her Master's degree in Adult Education and has over 25 years of teaching experience. 

Connect with Dayna Kneeland

http://assessment.daynakneeland.com/assessment 
http://daynakneeland.com

Connect with Catryn Becker: 

]]> Tue, 7 Nov 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Do you have a fear of public speaking?  If so, you are in good company because 3 out of 4 people experience anxiety or fear to some degree from the thought of speaking in front of a crowd.  But like many fears in life, there are people and tools that can help you to overcome those fears.  Guest Dayna Kneeland shares with host Catryn Becker how she overcame her own bout with stage fright and uses that knowledge to help others feel confident about stepping into the spotlight.

About Dayna Kneeland

Dayna Kneeland is a public speaking and storytelling coach. Originally a trained stage actor, she fell in love with helping people feel comfortable being in the spotlight. She helps professionals and entrepreneurs speak confidently so they can grow their careers and inspire their listeners. A passionate educator, she holds her Master's degree in Adult Education and has over 25 years of teaching experience. 

Connect with Dayna Kneeland

http://assessment.daynakneeland.com/assessment 
http://daynakneeland.com

Connect with Catryn Becker: 

]]> 45 - How to Overcome a Fear of Public Speaking Catryn Becker 00:29:58 Do you have a fear of public speaking? If so, you are in good company because 3 out of 4 people experience anxiety or fear to some degree from the thought of speaking in front of a crowd. But like many fears in life, there are people and tools that can help you to overcome those fears. Guest Dayna Kneeland shares with host Catryn Becker how she overcame her own bout with stage fright and uses that knowledge to help others feel confident about stepping into the spotlight. Do you have a fear of public speaking? If so, you are in good company because 3 out of 4 people experience anxiety or fear to some degree from the thought of speaking in front of a crowd. But like many fears in life, there are people and tools that can help you to overcome those fears. Guest Dayna Kneeland shares with host Catryn Becker how she overcame her own bout with stage fright and uses that knowledge to help others feel confident about stepping into the spotlight. overcoming fear, public speaking, catryn becker, fear of crowds, actor, dayna kneeland, fear, actress false full 45 af59a1ac-d9fc-477f-b709-f54464db50d8 44 - Walk a Mile in Her Shoes...Literally! Would you be able to starting a company in an industry that you nothing about in a country where you don't speak the language?  For most of us, this is a nonstarter but not for guest Luciana Passeri.  She shares with host Catryn Becker her journey to do exactly that when she founded slow fashion company Passeri Footwear which encourages its customers to "Step into your power & come walk with us"

Join Catryn as Luciana explains the process and purpose behind slow fashion and how wearing natural materials may just give you an extra pep in your step!

 

MEET LUCIANA PASSERI

Dr. Passeri is an energy worker, entrepreneur, and author. She has been doing Light Body energy work for thirty years helping over 1000 clients connect with their highest selves, identify and clock disempowering narratives, and design and live the lives of their dreams. One of her specialties is as a dream coach. She believes that helping people connect with their dream space, and even become lucid dreamers, can connect people with parts of their highest self’s that is otherwise seemingly inaccessible. 

As an entrepreneur, Luciana founded and is CEO of PASSERI, a slow fashion company that makes hand-made shoes and bags. Her company’s pillars stem from her personal work connecting with her highest self and navigating a difficult childhood but also from her work with clients which she claims is always a beautiful reciprocal sharing of lives. Her company’s pillars are: Be Beauty, Live Compassionately, Love Everyone, Know Peace, & Be Kind. 

Giving back is important to Luciana. More than 20 years ago she started two nonprofit foundations, La Paz International and HumanKind, that are designed to support the marginalized and disenfranchised in our world. As part of her philanthropy work, Luciana led over 100 small and large groups on journeys to Thailand, Tanzania, Guatemala, Honduras, Peru, India, and parts of Europe. She believes that expanding ourselves is sometimes best achieved as we humbly travel to cultures, free ourselves from the constraints of everyday life and support us in spiritually, emotionally, and intellectual expanding.

Most recently, Dr. Passeri has authored her memoir, "God's in a Box on my Dresser: An Inquiry into the Human Capacity to Thrive" where she takes readers through her relationship with God and religion as she traverses childhood abandonment and abuse, family secrets, and an eating disorder that almost took her life. She finds the secrets to healing and thriving while living 30 days on a little island deep in the Peruvian Amazon Jungle.

Connect with Luciana

https://www.lucianapasseri.com/ 
https://www.passeri.today/

Connect with Catryn Becker: 

 

]]> Thu, 2 Nov 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Would you be able to starting a company in an industry that you nothing about in a country where you don't speak the language?  For most of us, this is a nonstarter but not for guest Luciana Passeri.  She shares with host Catryn Becker her journey to do exactly that when she founded slow fashion company Passeri Footwear which encourages its customers to "Step into your power & come walk with us"

Join Catryn as Luciana explains the process and purpose behind slow fashion and how wearing natural materials may just give you an extra pep in your step!

 

MEET LUCIANA PASSERI

Dr. Passeri is an energy worker, entrepreneur, and author. She has been doing Light Body energy work for thirty years helping over 1000 clients connect with their highest selves, identify and clock disempowering narratives, and design and live the lives of their dreams. One of her specialties is as a dream coach. She believes that helping people connect with their dream space, and even become lucid dreamers, can connect people with parts of their highest self’s that is otherwise seemingly inaccessible. 

As an entrepreneur, Luciana founded and is CEO of PASSERI, a slow fashion company that makes hand-made shoes and bags. Her company’s pillars stem from her personal work connecting with her highest self and navigating a difficult childhood but also from her work with clients which she claims is always a beautiful reciprocal sharing of lives. Her company’s pillars are: Be Beauty, Live Compassionately, Love Everyone, Know Peace, & Be Kind. 

Giving back is important to Luciana. More than 20 years ago she started two nonprofit foundations, La Paz International and HumanKind, that are designed to support the marginalized and disenfranchised in our world. As part of her philanthropy work, Luciana led over 100 small and large groups on journeys to Thailand, Tanzania, Guatemala, Honduras, Peru, India, and parts of Europe. She believes that expanding ourselves is sometimes best achieved as we humbly travel to cultures, free ourselves from the constraints of everyday life and support us in spiritually, emotionally, and intellectual expanding.

Most recently, Dr. Passeri has authored her memoir, "God's in a Box on my Dresser: An Inquiry into the Human Capacity to Thrive" where she takes readers through her relationship with God and religion as she traverses childhood abandonment and abuse, family secrets, and an eating disorder that almost took her life. She finds the secrets to healing and thriving while living 30 days on a little island deep in the Peruvian Amazon Jungle.

Connect with Luciana

https://www.lucianapasseri.com/ 
https://www.passeri.today/

Connect with Catryn Becker: 

 

]]> 44 - Walk a Mile in Her Shoes...Literally! Catryn Becker 00:36:01 Would you be able to start a company in an industry that you nothing about in a country where you don't speak the language? For most of us, this is a nonstarter but not for guest Luciana Passeri. She shares with host Catryn Becker her journey to do exactly that when she founded slow fashion company Passeri Footwear which encourages its customers to "Step into your power & come walk with us" Would you be able to start a company in an industry that you nothing about in a country where you don't speak the language? For most of us, this is a nonstarter but not for guest Luciana Passeri. She shares with host Catryn Becker her journey to do exactly that when she founded slow fashion company Passeri Footwear which encourages its customers to "Step into your power & come walk with us" false full 44 8dae1a06-d581-4c8c-b129-7d797a61f970 43 - How to not care what others think of you Do you live full out?  Do you know what it truly means to be authentic?  For most of us, there is safety in blending in to the crowd but not for this episode's guest.  Jaymes Buckman is the lead singer and front-man for rock band Hot Apollo lives full out as one of the most authentic and unique person I have ever met.  

In addition, we discuss how being in a band is like working for a corporation and what you can learn about branding and marketing.

About Jaymes Buckman: poet, performer, frontman of Hot Apollo, the sparkliest rock-and-roll band in the galaxy

Connect with Jaymes Buckman:

  • https://hotapollo.com/ 
  • https://linktr.ee/hotapollo 
  • https://www.instagram.com/hotapollo/
]]> Tue, 31 Oct 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Do you live full out?  Do you know what it truly means to be authentic?  For most of us, there is safety in blending in to the crowd but not for this episode's guest.  Jaymes Buckman is the lead singer and front-man for rock band Hot Apollo lives full out as one of the most authentic and unique person I have ever met.  

In addition, we discuss how being in a band is like working for a corporation and what you can learn about branding and marketing.

About Jaymes Buckman: poet, performer, frontman of Hot Apollo, the sparkliest rock-and-roll band in the galaxy

Connect with Jaymes Buckman:

  • https://hotapollo.com/ 
  • https://linktr.ee/hotapollo 
  • https://www.instagram.com/hotapollo/
]]> 43 - How to not care what others think of you Catryn Becker 00:32:02 Do you live full out? Do you know what it truly means to be authentic? For most of us, there is safety in blending in to the crowd but not for this episode's guest. Jaymes Buckman is the lead singer and front-man for rock band Hot Apollo lives full out as one of the most authentic and unique person I have ever met. Do you live full out? Do you know what it truly means to be authentic? For most of us, there is safety in blending in to the crowd but not for this episode's guest. Jaymes Buckman is the lead singer and front-man for rock band Hot Apollo lives full out as one of the most authentic and unique person I have ever met. false full 43 3f74a7da-a034-4f5a-8773-57ecfeeab423 42 - Can creativity be taught? "You can't skip the things that don't work" - wise words from author and creativity coach Eric Maisel. In this episode, Eric and host Catryn Becker discuss the idea of creativity and the differing needs of the creative mind as well as heavy subjects such as bullying in the home.   You definitely want to listen to this episode!

 

ABOUT ERIC MAISEL

Eric Maisel is the author of 50+ books. His recent books include The Coach’s Way, Why Smart Teens Hurt, Redesign Your Mind, and The Power of Daily Practice. Among his other books are Coaching the Artist Within, Fearless Creating, Rethinking Depression, The Van Gogh Blues and The Future of Mental Health. He has sold hundreds of thousands of books over a variety of titles and actively markets his books through his personal newsletters, his blogs for Psychology Today, The Good Men Project, and Fine Art America, and through blog tours, conference appearances, and other marketing strategies.

In late 2023, a new edition of Why Smart People Hurt will appear, and in 2024 Parents Who Bully will appear. Also happening in 2023 is a new Creativity Coach Certificate and Diploma Program, which Dr. Maisel has created and designed in collaboration with Noble Manhattan Coaching, the world’s leading life and corporate coach training company.

Dr. Maisel writes the “Rethinking Mental Health” blog for Psychology Today, with 3,000,000 + views, and is the creator and lead editor for the Ethics International Press Critical Psychology and Critical Psychiatry Series. He has created a series of wellness journals (90 Days of Hope, 90 Days of Inner Peace, etc.) and produced a line of webinars on subjects like The Art of Creativity Coaching and Mastering Creative Anxiety.

A retired family therapist and active creativity coach, Dr. Maisel provides workshops, webinars and keynotes nationally and internationally, trains creativity coaches, and facilitates support groups for writers. He has taken his Deep Writing workshop to London, Paris, Rome, Prague, Dublin, New York, San Francisco, the Esalen Institute, the Omega Institute, the Kripalu Yoga and Retreat Center, and many other destinations worldwide.

 

Connect with Eric Maisel

http://www.ericmaisel.com

http://www.ericmaiselsolutions.com

http://www.thefutureofmentalhealth.com

Amazon- http://bit.ly/RedesignYourMind

Chapters-Indigo- http://bit.ly/RedesignYourmind

Bookshop- http://bit.ly/RedesignyourMind

Barnes and Noble- http://bit.ly/redesignYourMind

Indiebound- http://bit.ly/redesignyourmind

]]> Thu, 26 Oct 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ "You can't skip the things that don't work" - wise words from author and creativity coach Eric Maisel. In this episode, Eric and host Catryn Becker discuss the idea of creativity and the differing needs of the creative mind as well as heavy subjects such as bullying in the home.   You definitely want to listen to this episode!

 

ABOUT ERIC MAISEL

Eric Maisel is the author of 50+ books. His recent books include The Coach’s Way, Why Smart Teens Hurt, Redesign Your Mind, and The Power of Daily Practice. Among his other books are Coaching the Artist Within, Fearless Creating, Rethinking Depression, The Van Gogh Blues and The Future of Mental Health. He has sold hundreds of thousands of books over a variety of titles and actively markets his books through his personal newsletters, his blogs for Psychology Today, The Good Men Project, and Fine Art America, and through blog tours, conference appearances, and other marketing strategies.

In late 2023, a new edition of Why Smart People Hurt will appear, and in 2024 Parents Who Bully will appear. Also happening in 2023 is a new Creativity Coach Certificate and Diploma Program, which Dr. Maisel has created and designed in collaboration with Noble Manhattan Coaching, the world’s leading life and corporate coach training company.

Dr. Maisel writes the “Rethinking Mental Health” blog for Psychology Today, with 3,000,000 + views, and is the creator and lead editor for the Ethics International Press Critical Psychology and Critical Psychiatry Series. He has created a series of wellness journals (90 Days of Hope, 90 Days of Inner Peace, etc.) and produced a line of webinars on subjects like The Art of Creativity Coaching and Mastering Creative Anxiety.

A retired family therapist and active creativity coach, Dr. Maisel provides workshops, webinars and keynotes nationally and internationally, trains creativity coaches, and facilitates support groups for writers. He has taken his Deep Writing workshop to London, Paris, Rome, Prague, Dublin, New York, San Francisco, the Esalen Institute, the Omega Institute, the Kripalu Yoga and Retreat Center, and many other destinations worldwide.

 

Connect with Eric Maisel

http://www.ericmaisel.com

http://www.ericmaiselsolutions.com

http://www.thefutureofmentalhealth.com

Amazon- http://bit.ly/RedesignYourMind

Chapters-Indigo- http://bit.ly/RedesignYourmind

Bookshop- http://bit.ly/RedesignyourMind

Barnes and Noble- http://bit.ly/redesignYourMind

Indiebound- http://bit.ly/redesignyourmind

]]> 42 - Can creativity be taught? Catryn Becker 00:32:32 "You can't skip the things that don't work" - wise words from author and creativity coach Eric Maisel. In this episode, Eric and host Catryn Becker discuss the idea of creativity and the differing needs of the creative mind as well as heavy subjects such as bullying in the home. You definitely want to listen to this episode! "You can't skip the things that don't work" - wise words from author and creativity coach Eric Maisel. In this episode, Eric and host Catryn Becker discuss the idea of creativity and the differing needs of the creative mind as well as heavy subjects such as bullying in the home. You definitely want to listen to this episode! false full 42 fffcd044-9f99-4cff-9466-9386de94befd 41 - Overcoming "Used Car Salesman" Syndrome When you think of sales, what comes to mind?  For many of us, it is the image of the sleezy used car salesman.  But why is that?  In truth, most of us are selling something all the time.  Sales are really what makes the world go round yet the profession can really get a bad rap!  Listen in to this episode as guest Steve Gavatorta and host Catryn Becker discuss all kinds of selling but maybe the most important one, the art of selling yourself!

About Steve Gavatorta

Steve Gavatorta, owner of the Steve Gavatorta Group, specializes in empowering individuals and organizations in identifying, developing, and exceeding performance goals. Steve’s had the privilege of coaching and training thousands of high performers across an array of industries. From small businesses on the move to Fortune 500 companies, Steve collaborates with organizations to build foundations, set goals, and eclipse their highest potential. 

Steve is a Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values Analyst (CPVA), a certified Myers-Briggs practitioner, and accredited to coach and train for Emotional Intelligence (EQ). He is a two-time published author, and his new book In Defense of Adversity: Turning Your Toughest Challenges Into Your Greatest Success won Richter Publishing’s Amazon Best Seller Award for 2018.

Video:

]]> Wed, 25 Oct 2023 03:50:02 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ When you think of sales, what comes to mind?  For many of us, it is the image of the sleezy used car salesman.  But why is that?  In truth, most of us are selling something all the time.  Sales are really what makes the world go round yet the profession can really get a bad rap!  Listen in to this episode as guest Steve Gavatorta and host Catryn Becker discuss all kinds of selling but maybe the most important one, the art of selling yourself!

About Steve Gavatorta

Steve Gavatorta, owner of the Steve Gavatorta Group, specializes in empowering individuals and organizations in identifying, developing, and exceeding performance goals. Steve’s had the privilege of coaching and training thousands of high performers across an array of industries. From small businesses on the move to Fortune 500 companies, Steve collaborates with organizations to build foundations, set goals, and eclipse their highest potential. 

Steve is a Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values Analyst (CPVA), a certified Myers-Briggs practitioner, and accredited to coach and train for Emotional Intelligence (EQ). He is a two-time published author, and his new book In Defense of Adversity: Turning Your Toughest Challenges Into Your Greatest Success won Richter Publishing’s Amazon Best Seller Award for 2018.

Video:

]]> 41 - Overcoming "Used Car Salesman" Syndrome Catryn Becker 00:33:45 When you think of sales, what comes to mind? For many of us, it is the image of the sleezy used car salesman. But why is that? In truth, most of us are selling something all the time. Sales are really what makes the world go round yet the profession can really get a bad rap! Listen in to this episode as guest Steve Gavatorta and host Catryn Becker discuss all kinds of selling but maybe the most important one, the art of selling yourself! When you think of sales, what comes to mind? For many of us, it is the image of the sleezy used car salesman. But why is that? In truth, most of us are selling something all the time. Sales are really what makes the world go round yet the profession can really get a bad rap! Listen in to this episode as guest Steve Gavatorta and host Catryn Becker discuss all kinds of selling but maybe the most important one, the art of selling yourself! false full 41 6a9cc983-3a2c-46e1-8f9d-8cde7d161282 40 - What you can learn from your bartender Should the "hospitality industry" only apply to bars, restaurants, and hotels?  Hospitality is defined as "the friendly and generous reception and entertainment of guests, visitors, or strangers" so why do we only think about it for one sliver of business and not every aspect?  Author Neil Rogers believes that everything he learned about business and sales he first learned from behind the bar, so much so that he put his nearly four decades of sales and marketing experience into his book "Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar"

Neil shares great strategy and tips on how to build relationship that can really help you in business and in life.  Buy his book here - https://www.amazon.com/Bar-Tips-Everything-Needed-Learned/dp/B0BZ1V85T1 

 

About Neil Rogers

Neil Rogers has over 37 years experience in marketing & sales, generating revenue and guiding clients through highly effective & result-oriented marketing campaigns. Working with a wide spectrum of clients from pharmaceutical and biomedical, to manufacturing and logistics, to government defense contractors and financial services companies, Neil and his team have developed a client retention & growth model that delivers tangible results to clients—regardless of industry vertical.

Neil has been Owner and VP of Marketing & Sales at Rogers Marketing for nearly 26 years. He serves as lead marketing consultant, business development manager, and trainer & coach on the Positive Activity 11-Step Process.

Neil built his career & business leveraging both old school and new school marketing & sales techniques in a personal way that makes every prospect feel important. At Rogers Marketing, he has been making those same techniques available to clients, who, in turn, have followed the process and developed their own marketing & sales success—getting new clients, keeping clients they already have and growing within their current client base.

Rogers Marketing has been recognized for leadership & results in the Adventures in Advertising franchise with several years of Million Dollar Sales awards, the Velocity Award for growth, and Heavy Hitter Awards for large accounts. Neil launched his career at athletic apparel and shoe company Kittredge & Associates and was twice named the Salesperson of the Year. 

]]> Fri, 20 Oct 2023 00:36:21 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Should the "hospitality industry" only apply to bars, restaurants, and hotels?  Hospitality is defined as "the friendly and generous reception and entertainment of guests, visitors, or strangers" so why do we only think about it for one sliver of business and not every aspect?  Author Neil Rogers believes that everything he learned about business and sales he first learned from behind the bar, so much so that he put his nearly four decades of sales and marketing experience into his book "Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar"

Neil shares great strategy and tips on how to build relationship that can really help you in business and in life.  Buy his book here - https://www.amazon.com/Bar-Tips-Everything-Needed-Learned/dp/B0BZ1V85T1 

 

About Neil Rogers

Neil Rogers has over 37 years experience in marketing & sales, generating revenue and guiding clients through highly effective & result-oriented marketing campaigns. Working with a wide spectrum of clients from pharmaceutical and biomedical, to manufacturing and logistics, to government defense contractors and financial services companies, Neil and his team have developed a client retention & growth model that delivers tangible results to clients—regardless of industry vertical.

Neil has been Owner and VP of Marketing & Sales at Rogers Marketing for nearly 26 years. He serves as lead marketing consultant, business development manager, and trainer & coach on the Positive Activity 11-Step Process.

Neil built his career & business leveraging both old school and new school marketing & sales techniques in a personal way that makes every prospect feel important. At Rogers Marketing, he has been making those same techniques available to clients, who, in turn, have followed the process and developed their own marketing & sales success—getting new clients, keeping clients they already have and growing within their current client base.

Rogers Marketing has been recognized for leadership & results in the Adventures in Advertising franchise with several years of Million Dollar Sales awards, the Velocity Award for growth, and Heavy Hitter Awards for large accounts. Neil launched his career at athletic apparel and shoe company Kittredge & Associates and was twice named the Salesperson of the Year. 

]]> 40 - What you can learn from your bartender Catryn Becker 00:34:58 Should the term "hospitality industry" only apply to bars, restaurants, and hotels? Hospitality is defined as "the friendly and generous reception and entertainment of guests, visitors, or strangers" so why do we only think about it for one sliver of business and not every aspect? Author Neil Rogers believes that everything he learned about business and sales he first learned from behind the bar. Should the term "hospitality industry" only apply to bars, restaurants, and hotels? Hospitality is defined as "the friendly and generous reception and entertainment of guests, visitors, or strangers" so why do we only think about it for one sliver of business and not every aspect? Author Neil Rogers believes that everything he learned about business and sales he first learned from behind the bar. false full 40 0429cf09-0bb2-4a15-a773-3db43e24d84b 39 - Everyday is Taco Tuesday: Celebrating 35 Years of Wahoo's Fish Tacos Do you love tacos??  Of course you do!  Everyone loves tacos and for Wing Lam, co-founder of restaurant chain Wahoo's Fish Tacos, he was able to take his love of tacos, surfing, and people to create a completely fulfilling life!

First opening in Costa Mesa, CA in 1988, Wahoo's is celebrating 35 years of their tasty Asian fusion fresh fish taco.  Listen in to learn how Wing and his two brothers were able to take their laidback, surfer vibes beyond Southern California to create the cultural phenomena that is Wahoo's Fish Tacos!

About Wahoo’s Fish Tacos

It was 1988 when we, the Lee brothers, came together to open the first Wahoo’s Tacos in Costa Mesa, California, where the surf and skate industry had gathered.

We wanted to create a menu that was a reflection of our unique heritage. From China to Brazil, to Baja with hints of Greece, our bold, fresh flavors come from our memories of growing up in Brazil, surfing in Baja and working in our family’s Chinese restaurant.

Our food is true to this experience, worldly and uncommonly delicious. We’ll always offer you the best of where we’ve been to fuel your adventures.

At Wahoo’s, we encourage you to nourish yourself with food and experiences that make you feel more alive. So, ride those waves, care for your community, love what you eat every day, and be authentically you. Our family is here to feed yours.

—

Connect with Catryn Becker: 

Connect with Wing Lam: 

]]> Tue, 17 Oct 2023 05:00:00 +0000 catryn@optimizewe.com (wing lam, Catryn Becker) http://www.optimizewe.com/ Do you love tacos??  Of course you do!  Everyone loves tacos and for Wing Lam, co-founder of restaurant chain Wahoo's Fish Tacos, he was able to take his love of tacos, surfing, and people to create a completely fulfilling life!

First opening in Costa Mesa, CA in 1988, Wahoo's is celebrating 35 years of their tasty Asian fusion fresh fish taco.  Listen in to learn how Wing and his two brothers were able to take their laidback, surfer vibes beyond Southern California to create the cultural phenomena that is Wahoo's Fish Tacos!

About Wahoo’s Fish Tacos

It was 1988 when we, the Lee brothers, came together to open the first Wahoo’s Tacos in Costa Mesa, California, where the surf and skate industry had gathered.

We wanted to create a menu that was a reflection of our unique heritage. From China to Brazil, to Baja with hints of Greece, our bold, fresh flavors come from our memories of growing up in Brazil, surfing in Baja and working in our family’s Chinese restaurant.

Our food is true to this experience, worldly and uncommonly delicious. We’ll always offer you the best of where we’ve been to fuel your adventures.

At Wahoo’s, we encourage you to nourish yourself with food and experiences that make you feel more alive. So, ride those waves, care for your community, love what you eat every day, and be authentically you. Our family is here to feed yours.

—

Connect with Catryn Becker: 

Connect with Wing Lam: 

]]> 39 - Everyday is Taco Tuesday: Celebrating 35 Years of Wahoo's Fish Tacos wing lam, Catryn Becker 00:37:06 Do you love tacos?? Of course you do! Everyone loves tacos and for Wing Lam, co-founder of restaurant chain Wahoo's Fish Tacos, he was able to take his love of tacos, surfing, and people to create a completely fulfilling life! Do you love tacos?? Of course you do! Everyone loves tacos and for Wing Lam, co-founder of restaurant chain Wahoo's Fish Tacos, he was able to take his love of tacos, surfing, and people to create a completely fulfilling life! fresh fish tacos, wahoo's fish tacos, catryn becker, restaurants, wing lam, hospitality, southern california, surfs up, surfer, asian fusion, socal, taco tuesday, wahoo's false full 39 eb2b2d2a-e791-4b82-b34f-702e70cc9310 38 - Speak Up: How a Billboard-Charting Singer Found Her Voice Do you like hearing the sound of your own voice?  Most people don't but Billboard-charting recording artist and vocal coach April Diamond shares her insider tips on how to explore the potential of your voice, learn to love yourself, and how to avoid the trap of perfectionism.  

She also dishes on the journey to have her song, "I Got a Secret", up for consideration with the Grammy nomination committee.  If you have ever been curious to see behind the curtain to making music, then this episode with host Catryn Becker is not to be missed!

About April Diamond

April Diamond is a Billboard Charting Recording Artist, she was #1 on the National New Music Radio Charts in 2021, an Influencer on Social Media and a Vocal Coach.  April’s first dance club Hit Single “Lose Control” climbed the Billboard Dance Charts to #27.  and is still playing in clubs today.

Her follow-up single, “I Got The Music In Me” appeared on 8 National New Music Radio Charts for 24 weeks.  6 of those weeks at #1.  The song features Award winning Artist and Producer David Longoria on the trumpet, and introducing the iconic ShowChoir Powerhouse under the direction of Mr. Brandon Jennings to the music charts. The very first Showchoir to appear on a charting Recording Artists Single.

“I Got The Music In Me” also received the award for SONG OF THE YEAR from the Independent Music Network out of 3,000 songs!  The song is still playing on radio stations today.  April’s single “Feels So Good” is a high-energy feel good song and is another big hit.  Her latest song “I Got A Secret” is being considered for a Grammy nomination in the category of Best Pop Solo Performance!

April is a California girl who grew up singing.  She developed her powerful singing voice through college where she majored in voice in college which prepared her for the journey in the music world.

As a Vocal Coach, April works with many other up and coming Artists.  She is also releasing a book on her Vocal Training System called “Let The Voice Out.”  (LetTheVoiceOut.com) April quickly became one of Hollywood’s most sought after vocal coaches, guiding artists and actors for movies and tv shows The Voice, Glee and others.

April has toured through Europe and the US.  She was a guest star on David Longoria’s TV Special BAILA! on PBS Stations.  April is also featured on the theme song for the movie Bloodline: Now Or Never with David Longoria called Now Or Never.

April’s live streams on both Instagram and YouTube have become legendary in streaming.  Her streaming show is called “LIVE with April Diamond!”  She brings fun and relatable content to her followers.  She really gets to know her followers.  She created the Hashtag #MyFollowerFamily.

—

Connect with Catryn Becker: 

Connect with April Diamond: 

]]> Thu, 12 Oct 2023 05:00:00 +0000 catryn@optimizewe.com (april diamond, catryn becker) http://www.optimizewe.com/ Do you like hearing the sound of your own voice?  Most people don't but Billboard-charting recording artist and vocal coach April Diamond shares her insider tips on how to explore the potential of your voice, learn to love yourself, and how to avoid the trap of perfectionism.  

She also dishes on the journey to have her song, "I Got a Secret", up for consideration with the Grammy nomination committee.  If you have ever been curious to see behind the curtain to making music, then this episode with host Catryn Becker is not to be missed!

About April Diamond

April Diamond is a Billboard Charting Recording Artist, she was #1 on the National New Music Radio Charts in 2021, an Influencer on Social Media and a Vocal Coach.  April’s first dance club Hit Single “Lose Control” climbed the Billboard Dance Charts to #27.  and is still playing in clubs today.

Her follow-up single, “I Got The Music In Me” appeared on 8 National New Music Radio Charts for 24 weeks.  6 of those weeks at #1.  The song features Award winning Artist and Producer David Longoria on the trumpet, and introducing the iconic ShowChoir Powerhouse under the direction of Mr. Brandon Jennings to the music charts. The very first Showchoir to appear on a charting Recording Artists Single.

“I Got The Music In Me” also received the award for SONG OF THE YEAR from the Independent Music Network out of 3,000 songs!  The song is still playing on radio stations today.  April’s single “Feels So Good” is a high-energy feel good song and is another big hit.  Her latest song “I Got A Secret” is being considered for a Grammy nomination in the category of Best Pop Solo Performance!

April is a California girl who grew up singing.  She developed her powerful singing voice through college where she majored in voice in college which prepared her for the journey in the music world.

As a Vocal Coach, April works with many other up and coming Artists.  She is also releasing a book on her Vocal Training System called “Let The Voice Out.”  (LetTheVoiceOut.com) April quickly became one of Hollywood’s most sought after vocal coaches, guiding artists and actors for movies and tv shows The Voice, Glee and others.

April has toured through Europe and the US.  She was a guest star on David Longoria’s TV Special BAILA! on PBS Stations.  April is also featured on the theme song for the movie Bloodline: Now Or Never with David Longoria called Now Or Never.

April’s live streams on both Instagram and YouTube have become legendary in streaming.  Her streaming show is called “LIVE with April Diamond!”  She brings fun and relatable content to her followers.  She really gets to know her followers.  She created the Hashtag #MyFollowerFamily.

—

Connect with Catryn Becker: 

Connect with April Diamond: 

]]> 38 - Speak Up: How a Billboard-Charting Singer Found Her Voice april diamond, catryn becker 00:50:18 Do you like hearing the sound of your own voice? Most people don't but Billboard-charting recording artist and vocal coach April Diamond shares her insider tips on how to explore the potential of your voice, learn to love yourself, and how to avoid the trap of perfectionism. Do you like hearing the sound of your own voice? Most people don't but Billboard-charting recording artist and vocal coach April Diamond shares her insider tips on how to explore the potential of your voice, learn to love yourself, and how to avoid the trap of perfectionism. for your consideration, april diamond, recording artist, glam, dolly parton, catryn becker, i got a secret, grammy award, pop music, become a better singer, feel beautiful, grammy nomination, billboard chart, feels so good, speak up, let your voice out, vocal coach, music, vocal training, club music, learn to sing, singer false full 38 e0969654-e58b-4fb0-87da-d3738b5d7445 37 - Magic Maker: Lessons from a World Class Illusionist In a world craving escapism, meeting the most authentic illusionist on the planet - Norway's own Alexx Alexxander (https://www.alexx.no/?lang=en) 

Illusionist of The Decade

Alexx Alexxander was awarded one of the highest achievements in magic worldwide during an exclusive gala at The Orleans Ballroom in Las Vegas May 19th 2022. In front of the biggest and most famous in the industry and VIPs from all over the world and international press, he was awarded the great honor. A golden statuette in 24 karat gold entitled “Illusionist of The Decade”, the first in history.

One of the most impossible illusions in history

Summer 2018 the city of Oslo came to Alexx and wanted him to help them getting attention for them as they would become ”European Green Capitol 2019”. One of the reasons that they got the title is because they are making great efforts to preserve and restore all the rivers and natural resources in the city. Together with Alexx, they created attention to the importance of clean drinking water. One year later Alexx had produced a number of episodes of close-up magic with water and fishes and was ready to launch one of the biggest and most impossible illusions ever. Something that was never done by any magician in the history of man. Alexx made Oslo´s sole water supply, Lake Maridal, disappear. All of Norwegian media was present to cover this sensational event.

 

Contact Catryn Becker: 

]]> Tue, 10 Oct 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ In a world craving escapism, meeting the most authentic illusionist on the planet - Norway's own Alexx Alexxander (https://www.alexx.no/?lang=en) 

Illusionist of The Decade

Alexx Alexxander was awarded one of the highest achievements in magic worldwide during an exclusive gala at The Orleans Ballroom in Las Vegas May 19th 2022. In front of the biggest and most famous in the industry and VIPs from all over the world and international press, he was awarded the great honor. A golden statuette in 24 karat gold entitled “Illusionist of The Decade”, the first in history.

One of the most impossible illusions in history

Summer 2018 the city of Oslo came to Alexx and wanted him to help them getting attention for them as they would become ”European Green Capitol 2019”. One of the reasons that they got the title is because they are making great efforts to preserve and restore all the rivers and natural resources in the city. Together with Alexx, they created attention to the importance of clean drinking water. One year later Alexx had produced a number of episodes of close-up magic with water and fishes and was ready to launch one of the biggest and most impossible illusions ever. Something that was never done by any magician in the history of man. Alexx made Oslo´s sole water supply, Lake Maridal, disappear. All of Norwegian media was present to cover this sensational event.

 

Contact Catryn Becker: 

]]> 37 - Magic Maker: Lessons from a World Class Illusionist Catryn Becker 00:33:04 In a world craving escapism, meeting the most authentic illusionist on the planet - Norway's own Alexx Alexxander In a world craving escapism, meeting the most authentic illusionist on the planet - Norway's own Alexx Alexxander magic castle, magician, magic, catryn becker, hollywood, norway, illusion, illusionist, alexx alexxander, follow your dreams, las vegas false full 37 e3fd3fde-8ce1-4ca3-9c2b-542468ca9175 36 - SEO: What I Learned to Grow My Online Business Search Engine Optimization (SEO) - We have all heard of it but what does it really mean and can it really help our business grow?

About Mariah Magazine (https://www.mariahmagazine.com/) 

Mariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she’s helped over 150+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.

She’s been quoted on Forbes.com, interviewed on USA Weekly, and was the SEO Expert Educator in the Honeybook UPWRD Accelerator Program!  When she’s not zippin’ through cyberspace, she’s exploring new cities and supporting local creatives, or testing out new recipes she found on Pinterest. (Because life is too short to eat the same 5 dinners.)

]]> Thu, 5 Oct 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Search Engine Optimization (SEO) - We have all heard of it but what does it really mean and can it really help our business grow?

About Mariah Magazine (https://www.mariahmagazine.com/) 

Mariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she’s helped over 150+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.

She’s been quoted on Forbes.com, interviewed on USA Weekly, and was the SEO Expert Educator in the Honeybook UPWRD Accelerator Program!  When she’s not zippin’ through cyberspace, she’s exploring new cities and supporting local creatives, or testing out new recipes she found on Pinterest. (Because life is too short to eat the same 5 dinners.)

]]> 36 - SEO: What I Learned to Grow My Online Business Catryn Becker 00:41:02 Search Engine Optimization (SEO) - We have all heard of it but what does it really mean and can it really help our business grow? Search Engine Optimization (SEO) - We have all heard of it but what does it really mean and can it really help our business grow? false full 36 7d796303-cc43-4ce4-a25b-4fc58ef7b2c2 35 - Mindset of a Marathoner: Fearless Learning at Any Age Think you're too old to learn something new? Get ready to challenge that belief as we explore Gill Stapleton's incredible journey in this episode.

Gillian Stapleton, an accomplished CEO and entrepreneur, shattered the age-old belief that you're ever too old to learn something new. Gill's story is a testament to the power of unwavering self-belief and the courage to take on new challenges at any stage of life. She didn't just learn something new; she transformed herself into a marathon runner at the age of 47.

As we unravel Gill's remarkable story, we discover how she transitioned from the corporate world to the world of marathon running. Taking over as the CEO of Direct Selling Australia, a male-dominated industry, Gill faced the daunting task of leading with her unique, female perspective. She shares her insights into breaking free from the conventional ways of doing things and following her passion for entrepreneurs, despite initial failures.

But the heart of Gill's journey lies in her transformation into a marathoner. We explore the mindset she cultivated, one that emphasized setting audacious goals and using self-belief as a driving force. Gillian completed 13 marathons, each with its share of unexpected challenges, teaching her valuable lessons in mental resilience. Her experience at the Boston Marathon in 2013, where she was present during the bombing, is a poignant reminder of the power of the human spirit. Gill's story inspires us to break free from self-imposed limitations and reminds us that we're never too old to learn, grow, and embrace new challenges with unwavering belief in ourselves.

About Gillian Stapleton

Gillian Stapleton is a renowned leader, public speaker and author. Gill is the former CEO of Direct Selling Australia and is the only woman to be appointed in its 50+ history. She has led multinational global organisations and Australian-based not-for-profits. An entrepreneur at heart Gillian has run her own business, served on Boards and is passionate about empowering others, particularly women, to be the best they can be by finding their true passion and thriving.

Gillian has an infectious personality both onstage and in the boardroom. Goal driven; Gillian has taken many risks in life not least that of running her first marathon at the age of 49. Since then, she has gone on to achieve 12 marathons (to date) and is a holder of the World Majors Marathon medal. Her published memoir “Running in Circles’ retells the story of the journey it took and the lessons learnt from each one.

The ripple effect of running on her life, how she overcame many challenges as a result and the amazing friendships she has made, are what Gill is most proud of.

—

Contact Catryn Becker: 

Contact Gillian Stapleton: 

 

 

]]> Tue, 3 Oct 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Think you're too old to learn something new? Get ready to challenge that belief as we explore Gill Stapleton's incredible journey in this episode.

Gillian Stapleton, an accomplished CEO and entrepreneur, shattered the age-old belief that you're ever too old to learn something new. Gill's story is a testament to the power of unwavering self-belief and the courage to take on new challenges at any stage of life. She didn't just learn something new; she transformed herself into a marathon runner at the age of 47.

As we unravel Gill's remarkable story, we discover how she transitioned from the corporate world to the world of marathon running. Taking over as the CEO of Direct Selling Australia, a male-dominated industry, Gill faced the daunting task of leading with her unique, female perspective. She shares her insights into breaking free from the conventional ways of doing things and following her passion for entrepreneurs, despite initial failures.

But the heart of Gill's journey lies in her transformation into a marathoner. We explore the mindset she cultivated, one that emphasized setting audacious goals and using self-belief as a driving force. Gillian completed 13 marathons, each with its share of unexpected challenges, teaching her valuable lessons in mental resilience. Her experience at the Boston Marathon in 2013, where she was present during the bombing, is a poignant reminder of the power of the human spirit. Gill's story inspires us to break free from self-imposed limitations and reminds us that we're never too old to learn, grow, and embrace new challenges with unwavering belief in ourselves.

About Gillian Stapleton

Gillian Stapleton is a renowned leader, public speaker and author. Gill is the former CEO of Direct Selling Australia and is the only woman to be appointed in its 50+ history. She has led multinational global organisations and Australian-based not-for-profits. An entrepreneur at heart Gillian has run her own business, served on Boards and is passionate about empowering others, particularly women, to be the best they can be by finding their true passion and thriving.

Gillian has an infectious personality both onstage and in the boardroom. Goal driven; Gillian has taken many risks in life not least that of running her first marathon at the age of 49. Since then, she has gone on to achieve 12 marathons (to date) and is a holder of the World Majors Marathon medal. Her published memoir “Running in Circles’ retells the story of the journey it took and the lessons learnt from each one.

The ripple effect of running on her life, how she overcame many challenges as a result and the amazing friendships she has made, are what Gill is most proud of.

—

Contact Catryn Becker: 

Contact Gillian Stapleton: 

 

 

]]> 35 - Mindset of a Marathoner: Fearless Learning at Any Age Catryn Becker 00:32:31 Think you're too old to learn something new? Get ready to challenge that belief as we explore Gill Stapleton's incredible journey in this episode. Think you're too old to learn something new? Get ready to challenge that belief as we explore Gill Stapleton's incredible journey in this episode. mind over matter, mental resilience, personal development, breaking limitations, women in business, positive mindset, overcoming fear, podcast interview, ceo to marathon runner, bad, marathon running tips, running in circles, boston marathon experience, gillian stapleton, catryn becker, resilience in adversity, entrepreneurship, leadership journey, self-improvement, personal growth, the good, goal setting, fitness and empowerment, running and empowerment, fearless leadership, gill stapleton, inspirational journeys, inspiring stories, female leadership, age and learning, direct selling australia, unconventional journey, life after retirement, motivation and determination, marathon mindset, success and self-care, belief in yourself, lifelong learning, achieving goals, mindset transformation, challenging beliefs, running in circles: a memoir of 12 marathons and the journey to empowerment, empowerment, fearless learning, and ugly of business podcast, runner high, self-belief false full 35 505d3481-e620-4790-9fc2-ff6d0538abcd 34 - Ed-ventures in Marketing: The power of niching down In this episode, host Catryn Becker and guest Katie Stoddard take us on a fascinating 'ed-venture' through the world of education marketing. It's a story about finding your path and purpose, beginning with her career as a middle school teacher and culminating in her transformation into a marketing maven.

Discover how Katie's path from the classroom to the boardroom was profoundly shaped by the wisdom of Warren Buffett, who famously advised, "Invest in what you know." You'll learn how this simple yet powerful mantra led Katie to embrace niche marketing in the education sector, and the remarkable results that followed.

We delve into the strategies that enabled Katie to not only survive but thrive in a competitive market, and how her business, Ed2Market, has become a beacon of success in helping education companies find their voice and impact their audience. Join us as we explore the art of 'niching down,' uncover the secrets of education marketing, and celebrate the 'ed-venture' that led Katie Stoddard to make her mark in this ever-evolving industry.

About Katie Stoddard

Katie Stoddard is a seasoned marketing professional and agency owner with a strong background in K-12 education. With extensive experience in educational publishing and professional development, Katie has successfully transformed brands and led content development for industry-leading companies like Voyager Sopris Learning, Houghton Mifflin Harcourt, Corwin, and mindSpark Learning. Her expertise lies in crafting effective marketing strategies that resonate with educators and drive growth for educational businesses.

—

Contact Catryn Becker: 

Contact Katie Stoddard: 

]]> Wed, 27 Sep 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ In this episode, host Catryn Becker and guest Katie Stoddard take us on a fascinating 'ed-venture' through the world of education marketing. It's a story about finding your path and purpose, beginning with her career as a middle school teacher and culminating in her transformation into a marketing maven.

Discover how Katie's path from the classroom to the boardroom was profoundly shaped by the wisdom of Warren Buffett, who famously advised, "Invest in what you know." You'll learn how this simple yet powerful mantra led Katie to embrace niche marketing in the education sector, and the remarkable results that followed.

We delve into the strategies that enabled Katie to not only survive but thrive in a competitive market, and how her business, Ed2Market, has become a beacon of success in helping education companies find their voice and impact their audience. Join us as we explore the art of 'niching down,' uncover the secrets of education marketing, and celebrate the 'ed-venture' that led Katie Stoddard to make her mark in this ever-evolving industry.

About Katie Stoddard

Katie Stoddard is a seasoned marketing professional and agency owner with a strong background in K-12 education. With extensive experience in educational publishing and professional development, Katie has successfully transformed brands and led content development for industry-leading companies like Voyager Sopris Learning, Houghton Mifflin Harcourt, Corwin, and mindSpark Learning. Her expertise lies in crafting effective marketing strategies that resonate with educators and drive growth for educational businesses.

—

Contact Catryn Becker: 

Contact Katie Stoddard: 

]]> 34 - Ed-ventures in Marketing: The power of niching down Catryn Becker 00:36:32 What do niche marketing, Warren Buffett's sage advice, and the education industry have in common? It is more than just riches in the niches, it is about focusing on what you know! What do niche marketing, Warren Buffett's sage advice, and the education industry have in common? It is more than just riches in the niches, it is about focusing on what you know! false full 34 7a662848-111c-4f49-be08-e7323ffc512d 33 - Torturous Fun: Trusting the Leap into Entrepreneurship Have you ever wondered if there's a 'perfect job' waiting for you outside your comfort zone? Join us for a tale of courage, uncertainty, and the pursuit of 'torturous fun' in the quest for purpose.  In this episode, host Catryn Becker interviews Eric Detton, Founder and CEO of MindBlox, a passionate individual who once found himself trapped in the confines of a secure yet unfulfilling corporate career.  This isn't just about one person's leap into entrepreneurship; it's a story that resonates with anyone who's felt the call for something more in their professional life.

Together, we explore the inner turmoil and doubts that come with leaving the safety net of corporate life behind. We discuss the pivotal moments and inspirations that led Eric to trust his instincts and take the leap into the unknown. Along the way, we touch on the importance of aligning head, heart, and gut in decision-making, the value of play in personal and professional growth, and the power of laughter in fostering connections. This episode will leave you inspired to seek your own path, challenge the status quo, and find your 'torturous fun' in the pursuit of a more fulfilling and purpose-driven life. Join us as we unravel the intriguing journey of transformation and self-discovery in the pursuit of true passion and happiness.

About Eric Detton

Big-picture, detail-oriented hybrid, with a broad experience base in both technical and commercial roles. Motivated to make a positive impact, challenge sedentary status-quo, and create bottom-line value.  Proven track record of leading change and adding value through innovative thought leadership, improved tools and processes, team collaboration, insightful analysis, and strategic planning.

Strategy | Business Development | Financial Analysis | Market Intelligence | Planning | Analytics Innovator | Collaborator | Thought Leader | Problem Solver | Change Agent | Communicator

MBA and B.S./M.S. in Mechanical Engineering from Brigham Young University.

 

Contact Catryn Becker: 

Contact Eric Dutton: 

]]> Wed, 20 Sep 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Have you ever wondered if there's a 'perfect job' waiting for you outside your comfort zone? Join us for a tale of courage, uncertainty, and the pursuit of 'torturous fun' in the quest for purpose.  In this episode, host Catryn Becker interviews Eric Detton, Founder and CEO of MindBlox, a passionate individual who once found himself trapped in the confines of a secure yet unfulfilling corporate career.  This isn't just about one person's leap into entrepreneurship; it's a story that resonates with anyone who's felt the call for something more in their professional life.

Together, we explore the inner turmoil and doubts that come with leaving the safety net of corporate life behind. We discuss the pivotal moments and inspirations that led Eric to trust his instincts and take the leap into the unknown. Along the way, we touch on the importance of aligning head, heart, and gut in decision-making, the value of play in personal and professional growth, and the power of laughter in fostering connections. This episode will leave you inspired to seek your own path, challenge the status quo, and find your 'torturous fun' in the pursuit of a more fulfilling and purpose-driven life. Join us as we unravel the intriguing journey of transformation and self-discovery in the pursuit of true passion and happiness.

About Eric Detton

Big-picture, detail-oriented hybrid, with a broad experience base in both technical and commercial roles. Motivated to make a positive impact, challenge sedentary status-quo, and create bottom-line value.  Proven track record of leading change and adding value through innovative thought leadership, improved tools and processes, team collaboration, insightful analysis, and strategic planning.

Strategy | Business Development | Financial Analysis | Market Intelligence | Planning | Analytics Innovator | Collaborator | Thought Leader | Problem Solver | Change Agent | Communicator

MBA and B.S./M.S. in Mechanical Engineering from Brigham Young University.

 

Contact Catryn Becker: 

Contact Eric Dutton: 

]]> 33 - Torturous Fun: Trusting the Leap into Entrepreneurship Catryn Becker 00:30:03 Have you ever wondered if there's a 'perfect job' waiting for you outside your comfort zone? Join us for a tale of courage, uncertainty, and the pursuit of 'torturous fun' in the quest for purpose. Have you ever wondered if there's a 'perfect job' waiting for you outside your comfort zone? Join us for a tale of courage, uncertainty, and the pursuit of 'torturous fun' in the quest for purpose. purpose, quest for meaning, passion, transformation, unconventional, inspiration, career change, trust, connections, catryn becker, corporate life, entrepreneurship, professional growth, eric detton, personal growth, finding purpose, courage, laughter, entrepreneur, decision-making, engineer, instincts, self-discovery, mba, alignment, storytelling, lego, play, relationship building, status quo, fulfillment false full 33 364cecb1-204b-4f48-aaaa-89b3755113be 32 - Cracking the SAT: Lessons from a Harvard Grad Are you a parent dreaming of helping your child get into their dream college? In this episode, Dr. Dominque Padurano, a Harvard alumna, shares the insider tips and strategies that can turn that dream into reality.

Host Catryn Becker had the privilege of sitting down with Dr. Dominque Padurano, affectionately known as Dr. P, the founder of Crimson Coaching and a Harvard graduate. Dr. P, armed with her extensive experience in education, specializes in tutoring high school and secondary students, guiding them through the labyrinth of college preparation. During the interview, she shared her expertise in three pivotal areas: academics, test preparation, and college counseling.

Dr. P underscored the evolving landscape of standardized testing, offering sage advice on choosing between the SAT and ACT, and unveiling the imminent changes to the SAT that will revolutionize how students approach this critical exam. She highlighted the intricate balance she maintains between parents' aspirations and students' goals, emphasizing the importance of realistic expectations and open communication. Dr. P's commitment to exceptional customer service has led to her success, with referrals and word-of-mouth recommendations propelling her business. Her journey from art history to education and ultimately founding Crimson Coaching offers a compelling narrative of her dedication to empowering the next generation of students. Whether you're a parent seeking guidance for your child's academic journey or a student aiming for collegiate success, this interview with Dr. P is a treasure trove of insights and inspiration.

About Dr. P

Dominique Padurano, M.S., Ed., Ph.D. – aka “Dr. P.” – loves helping students of all ages fulfill their academic and personal goals.  President and Founder of Crimson Coaching, Dr. P. herself personally tutors students in History, English, Spanish, French, Math, and study, time management, and organizational skills; prepares them for tests like the SAT, ACT and GRE; and coaches them through the college and graduate school application process.  Essays that students have written under Dr. P.’s guidance have earned them admission to Harvard, Princeton, Stanford, and other top universities, as well as scholarships totaling more than $1 million.  Also an adjunct professor of U.S. history at the City University of New York and a published author, Dr. P.’s currently writing a memoir of her time as an undergraduate at Harvard.  Recently, she’s combined her college teaching and private tutoring backgrounds by coaching adult learners returning to the classroom after a long absence.  Read more about Dr. P.’s work at www.crimsoncoaching.com and on Google, straight from the hearts and minds of Crimson Coaching’s parents and students.

 

]]> Thu, 14 Sep 2023 01:55:50 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Are you a parent dreaming of helping your child get into their dream college? In this episode, Dr. Dominque Padurano, a Harvard alumna, shares the insider tips and strategies that can turn that dream into reality.

Host Catryn Becker had the privilege of sitting down with Dr. Dominque Padurano, affectionately known as Dr. P, the founder of Crimson Coaching and a Harvard graduate. Dr. P, armed with her extensive experience in education, specializes in tutoring high school and secondary students, guiding them through the labyrinth of college preparation. During the interview, she shared her expertise in three pivotal areas: academics, test preparation, and college counseling.

Dr. P underscored the evolving landscape of standardized testing, offering sage advice on choosing between the SAT and ACT, and unveiling the imminent changes to the SAT that will revolutionize how students approach this critical exam. She highlighted the intricate balance she maintains between parents' aspirations and students' goals, emphasizing the importance of realistic expectations and open communication. Dr. P's commitment to exceptional customer service has led to her success, with referrals and word-of-mouth recommendations propelling her business. Her journey from art history to education and ultimately founding Crimson Coaching offers a compelling narrative of her dedication to empowering the next generation of students. Whether you're a parent seeking guidance for your child's academic journey or a student aiming for collegiate success, this interview with Dr. P is a treasure trove of insights and inspiration.

About Dr. P

Dominique Padurano, M.S., Ed., Ph.D. – aka “Dr. P.” – loves helping students of all ages fulfill their academic and personal goals.  President and Founder of Crimson Coaching, Dr. P. herself personally tutors students in History, English, Spanish, French, Math, and study, time management, and organizational skills; prepares them for tests like the SAT, ACT and GRE; and coaches them through the college and graduate school application process.  Essays that students have written under Dr. P.’s guidance have earned them admission to Harvard, Princeton, Stanford, and other top universities, as well as scholarships totaling more than $1 million.  Also an adjunct professor of U.S. history at the City University of New York and a published author, Dr. P.’s currently writing a memoir of her time as an undergraduate at Harvard.  Recently, she’s combined her college teaching and private tutoring backgrounds by coaching adult learners returning to the classroom after a long absence.  Read more about Dr. P.’s work at www.crimsoncoaching.com and on Google, straight from the hearts and minds of Crimson Coaching’s parents and students.

 

]]> 32 - Cracking the SAT: Lessons from a Harvard Grad Catryn Becker 00:33:17 Are you a parent dreaming of helping your child get into their dream college? In this episode, Dr. Dominque Padurano, a Harvard alumna, shares the insider tips and strategies that can turn that dream into reality. Are you a parent dreaming of helping your child get into their dream college? In this episode, Dr. Dominque Padurano, a Harvard alumna, shares the insider tips and strategies that can turn that dream into reality. sat success strategies, college counseling insights, sat preparation, dr. dominque padurano interview, academic mentoring, catryn becker, education podcast, sat score improvement, crimson coaching expertise, harvard graduate advice, parenting for college success, test prep guidance, academic excellence, college admissions, college readiness, sat vs. act, sat test changes, college entrance exams, standardized testing tips, college application process, sat secrets false full 32 906dbfc1-1de7-450c-a105-aca575291d44 31 - Navigating the Gray: Engineering, Soft Skills, and Business Success Computers may be binary, only operating in ones and zeros, but humans must navigate the gray.   Get ready for an entertaining exploration of business success that transcends the conventional black-and-white mindset. Join us as we dive into Mark Herschberg's journey from MIT engineering to mastering the art of soft skills, exploring how his insights redefine the way we approach leadership, education, and the ever-changing landscape of AI.

In this episode, host Catryn Becker interviews Mark Herschberg – a trailblazing MIT engineer who defied norms to excel not only in technology but also in the art of mastering soft skills. From his humble beginnings as an '80s nerd immersed in chess, Star Trek, and math, Mark's transition from engineering to teaching marked the dawn of a new perspective, challenging the very essence of traditional education.

Discover how Mark Herschberg's experiences reveal the crucial gaps that exist between textbook knowledge and real-world complexities. As he shares insights from his groundbreaking book, 'The Career Toolkit,' you'll uncover how the evolving landscape of education is set to reshape the way we prepare for modern careers. Journey with us through the realms of AI's impact on society, the power of peer-to-peer learning, and innovative tools like Brain Bump that promise to revolutionize knowledge retention. This episode isn't just a conversation; it's a transformative experience that empowers you to embrace the nuanced hues of success in the ever-evolving world of business.

About Mark A. Herschberg

From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, current serving on the board of Plant a Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.

—

Contact Catryn Becker: 

Contact Mark A. Herschberg: 

]]> Wed, 6 Sep 2023 05:00:00 +0000 catryn@optimizewe.com (mark herschberg, Catryn Becker) http://www.optimizewe.com/ Computers may be binary, only operating in ones and zeros, but humans must navigate the gray.   Get ready for an entertaining exploration of business success that transcends the conventional black-and-white mindset. Join us as we dive into Mark Herschberg's journey from MIT engineering to mastering the art of soft skills, exploring how his insights redefine the way we approach leadership, education, and the ever-changing landscape of AI.

In this episode, host Catryn Becker interviews Mark Herschberg – a trailblazing MIT engineer who defied norms to excel not only in technology but also in the art of mastering soft skills. From his humble beginnings as an '80s nerd immersed in chess, Star Trek, and math, Mark's transition from engineering to teaching marked the dawn of a new perspective, challenging the very essence of traditional education.

Discover how Mark Herschberg's experiences reveal the crucial gaps that exist between textbook knowledge and real-world complexities. As he shares insights from his groundbreaking book, 'The Career Toolkit,' you'll uncover how the evolving landscape of education is set to reshape the way we prepare for modern careers. Journey with us through the realms of AI's impact on society, the power of peer-to-peer learning, and innovative tools like Brain Bump that promise to revolutionize knowledge retention. This episode isn't just a conversation; it's a transformative experience that empowers you to embrace the nuanced hues of success in the ever-evolving world of business.

About Mark A. Herschberg

From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, current serving on the board of Plant a Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.

—

Contact Catryn Becker: 

Contact Mark A. Herschberg: 

]]> 31 - Navigating the Gray: Engineering, Soft Skills, and Business Success mark herschberg, Catryn Becker 00:29:38 Computers may be binary, only operating in ones and zeros, but humans must navigate the gray. Get ready for an entertaining exploration of business success that transcends the conventional black-and-white mindset. Join us as we dive into Mark Herschberg's journey from MIT engineering to mastering the art of soft skills, exploring how his insights redefine the way we approach leadership, education, and the ever-changing landscape of AI. Computers may be binary, only operating in ones and zeros, but humans must navigate the gray. Get ready for an entertaining exploration of business success that transcends the conventional black-and-white mindset. Join us as we dive into Mark Herschberg's journey from MIT engineering to mastering the art of soft skills, exploring how his insights redefine the way we approach leadership, education, and the ever-changing landscape of AI. mit, education, lifelong learning., communication, peer-to-peer learning, technology trends, leadership, catryn becker, knowledge retention, business growth, ai impact on society, entrepreneurship, peer learning, problem-solving, modern careers, innovation in education, career toolkit, networking, podcast episode, professional development, career planning, unconventional career path, business skills, data security, business success, success, soft skills, engineering, education reform, teambuilding, negotiation, real estate investment, ai integration, modern workforce, mark herschberg, professor, nuances of success, traditional education, brain bump, knowledge retention techniques, ethical considerations, ai impact, executive skills, leadership development, technology, adaptability false full 31 08a0f11c-ac42-4e7a-ac9a-37a58b31225b 30 - Closing the Gap: Ensuring Fair Pay for Physicians In a world where physicians are often perceived to enjoy substantial financial rewards, a deeper exploration reveals an intricate web of complexities surrounding their earnings. Our latest episode features an enlightening conversation with host Catryn Becker and guest Ethan Nkana, founder of Rocky Mountain Physician Agency (RMPA). Join us as Ethan uncovers the untold stories behind the numbers, inviting listeners to question whether doctors truly receive the compensation they deserve.

Through an engaging dialogue with Ethan, we unravel the myths and misconceptions surrounding physicians' earnings. From the absence of negotiation training in medical education to the burden of student debt, Ethan sheds light on the unique hurdles doctors encounter when seeking fair compensation. As we peel back the layers of the medical profession, we also discover the gender and race pay disparities that further complicate the landscape. Drawing from real-world experiences and a personal commitment to advocate for change, Ethan reveals the inspiring journey of building RMPA, a platform dedicated to ensuring that physicians are paid what they truly deserve. Join us for a thought-provoking exploration of the intersection between medicine and business, as we challenge preconceived notions and seek a more equitable future for those who dedicate their lives to healing.

About Ethan Nkana

Ethan A. Nkana, a seasoned healthcare executive, is the visionary behind Rocky Mountain Physician Agency (RMPA). Drawing from a rich background that began as a Human Resources intern after earning his Bachelor’s Degree in Business Administration & Public Relations, Ethan's journey evolved over a decade into leadership roles in hospital finance, physician contracting, compensation, operations, and healthcare strategy. Bolstered by a Juris Doctor (J.D.) and Master’s in Business Administration (MBA) from the University of Dayton, Ethan's profound understanding of the healthcare landscape led him to address the striking gaps physicians encounter during negotiations. Witnessing the disparity of access to salary data, negotiation expertise, and time, Ethan founded RMPA with a deep-rooted commitment driven by his mother's experience as an anesthesiologist. Emulating sports agencies, RMPA serves as the champion for physicians, utilizing industry-leading salary data to ensure equitable compensation across specialties and career stages.

—

Contact Catryn Becker: 

Contact Ethan Nkana: 

]]> Wed, 30 Aug 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker, Ethan Nkana) http://www.optimizewe.com/ In a world where physicians are often perceived to enjoy substantial financial rewards, a deeper exploration reveals an intricate web of complexities surrounding their earnings. Our latest episode features an enlightening conversation with host Catryn Becker and guest Ethan Nkana, founder of Rocky Mountain Physician Agency (RMPA). Join us as Ethan uncovers the untold stories behind the numbers, inviting listeners to question whether doctors truly receive the compensation they deserve.

Through an engaging dialogue with Ethan, we unravel the myths and misconceptions surrounding physicians' earnings. From the absence of negotiation training in medical education to the burden of student debt, Ethan sheds light on the unique hurdles doctors encounter when seeking fair compensation. As we peel back the layers of the medical profession, we also discover the gender and race pay disparities that further complicate the landscape. Drawing from real-world experiences and a personal commitment to advocate for change, Ethan reveals the inspiring journey of building RMPA, a platform dedicated to ensuring that physicians are paid what they truly deserve. Join us for a thought-provoking exploration of the intersection between medicine and business, as we challenge preconceived notions and seek a more equitable future for those who dedicate their lives to healing.

About Ethan Nkana

Ethan A. Nkana, a seasoned healthcare executive, is the visionary behind Rocky Mountain Physician Agency (RMPA). Drawing from a rich background that began as a Human Resources intern after earning his Bachelor’s Degree in Business Administration & Public Relations, Ethan's journey evolved over a decade into leadership roles in hospital finance, physician contracting, compensation, operations, and healthcare strategy. Bolstered by a Juris Doctor (J.D.) and Master’s in Business Administration (MBA) from the University of Dayton, Ethan's profound understanding of the healthcare landscape led him to address the striking gaps physicians encounter during negotiations. Witnessing the disparity of access to salary data, negotiation expertise, and time, Ethan founded RMPA with a deep-rooted commitment driven by his mother's experience as an anesthesiologist. Emulating sports agencies, RMPA serves as the champion for physicians, utilizing industry-leading salary data to ensure equitable compensation across specialties and career stages.

—

Contact Catryn Becker: 

Contact Ethan Nkana: 

]]> 30 - Closing the Gap: Ensuring Fair Pay for Physicians Catryn Becker, Ethan Nkana 00:32:22 We all know doctors make a lot of money. Or do they? Delve into a revealing conversation as we uncover the surprising factors influencing physician pay and the quest for a fairer future. We all know doctors make a lot of money. Or do they? Delve into a revealing conversation as we uncover the surprising factors influencing physician pay and the quest for a fairer future. student debt, physician salaries, physician empowerment, financial challenges, fair compensation, negotiation challenges, healthcare equity, business insights, healthcare industry, catryn becker, medical business, healthcare economics, ethan nkana, rmpa, medical school, medical profession, medical education, race pay disparity, how much do doctors make, business advocacy, healthcare complexities, physician contracts, equitable pay, healthcare disparities, gender pay gap, doctor salaries, healthcare administration, rocky mountain physician agency, physician earnings, doctor salary, medical training, negotiate false full 30 964d1dcb-2361-404f-b865-c57b8cf591b3 29 - The Anatomy of Burnout: Insights from an Orthopedic Surgeon Join us for a revealing conversation with Dr. Dimitri Thomas, an orthopedic surgeon, as he opens up about the challenges of burnout in medicine and shares invaluable insights on how to maintain balance and passion in a demanding profession.

In this captivating podcast episode, host Catryn Becker sits down with Dr. Dimitri Thomas, an esteemed orthopedic surgeon with a remarkable journey that spans from serving in the Army to pursuing his dream in sports medicine. Born in Sri Lanka and raised in Texas, Dr. Thomas shares the pivotal moments that shaped his career, including his deployment to Afghanistan after completing his residency. He explains why he chose orthopedics, citing the instant gratification and job security of helping people heal from injuries and get back to their active lives.

However, amidst the highs of his profession, Dr. Thomas candidly opens up about the pervasive issue of burnout in the medical field. He reflects on the pressure to work relentlessly and the lack of emphasis on business education for doctors, leading to a perception of martyrdom. Throughout the conversation, he emphasizes the importance of understanding finances and seeking balance in one's life to prevent burnout.

Delving into the complexities of his profession, Dr. Thomas discusses the ethical dilemmas he faces, such as using bone and cartilage from cadavers for transplants. He provides profound insights into the realities of surgery and the responsibility patients have in caring for their bodies. Moreover, he speaks passionately about treating coworkers with respect, highlighting the need for humility in the pursuit of excellence.

In the wake of the COVID-19 pandemic, Dr. Thomas experienced a shift in perspective, realizing that true medical heroes are often found in the ER. He emphasizes the value of leaving work at work and focusing on providing cutting-edge care to his patients without getting consumed by personal glory.

Overall, this interview offers a rare glimpse into the life of an orthopedic surgeon, sharing valuable lessons on navigating the challenges of medicine, avoiding burnout, and finding fulfillment in serving others. Join us as we gain invaluable insights from Dr. Dimitri Thomas' inspiring journey.

About Dr. Dimitri Thomas

Dr. Dimitri M. Thomas is a highly skilled orthopedist based in Kinston, North Carolina, with affiliations to prestigious hospitals like Luminis Health Anne Arundel Medical Center and UNC Lenoir Healthcare-Kinston. Prior to his medical career, he excelled as a sprinter during high school and college, achieving an impressive 5th position in Texas for the 400m event and receiving the Texas All-State Scholar/Athlete Scholarship.

Dr. Thomas's journey also led him to serve as a U.S. Army Major, where he deployed to Afghanistan in 2014 as the orthopedic surgeon at a forward operating base in Ghanzi Province. There, he demonstrated his expertise in treating complex war injuries, showcasing his unwavering commitment to helping others.

After his 13 years of military service, he pursued a sports medicine fellowship in Missouri, further honing his skills and providing invaluable team coverage for the Mizzou Tigers athletic teams. Driven by his passion for assisting patients, Dr. Thomas chose to become a physician and specialized in orthopedics, finding joy in the immediate impact of his treatments and seeing patients regain their lives.

His clinical interests encompass various areas, including sports medicine, cartilage restoration, meniscus transplantation, osteotomy (bone realignment), ligament injuries, shoulder (rotator cuff and instability), and the innovative WALANT surgery for hand and wrist procedures.

—

Contact Catryn Becker: 

Contact Dr. Dimitri Thomas: 

]]> Wed, 23 Aug 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker, dr. dimitri thomas) http://www.optimizewe.com/ Join us for a revealing conversation with Dr. Dimitri Thomas, an orthopedic surgeon, as he opens up about the challenges of burnout in medicine and shares invaluable insights on how to maintain balance and passion in a demanding profession.

In this captivating podcast episode, host Catryn Becker sits down with Dr. Dimitri Thomas, an esteemed orthopedic surgeon with a remarkable journey that spans from serving in the Army to pursuing his dream in sports medicine. Born in Sri Lanka and raised in Texas, Dr. Thomas shares the pivotal moments that shaped his career, including his deployment to Afghanistan after completing his residency. He explains why he chose orthopedics, citing the instant gratification and job security of helping people heal from injuries and get back to their active lives.

However, amidst the highs of his profession, Dr. Thomas candidly opens up about the pervasive issue of burnout in the medical field. He reflects on the pressure to work relentlessly and the lack of emphasis on business education for doctors, leading to a perception of martyrdom. Throughout the conversation, he emphasizes the importance of understanding finances and seeking balance in one's life to prevent burnout.

Delving into the complexities of his profession, Dr. Thomas discusses the ethical dilemmas he faces, such as using bone and cartilage from cadavers for transplants. He provides profound insights into the realities of surgery and the responsibility patients have in caring for their bodies. Moreover, he speaks passionately about treating coworkers with respect, highlighting the need for humility in the pursuit of excellence.

In the wake of the COVID-19 pandemic, Dr. Thomas experienced a shift in perspective, realizing that true medical heroes are often found in the ER. He emphasizes the value of leaving work at work and focusing on providing cutting-edge care to his patients without getting consumed by personal glory.

Overall, this interview offers a rare glimpse into the life of an orthopedic surgeon, sharing valuable lessons on navigating the challenges of medicine, avoiding burnout, and finding fulfillment in serving others. Join us as we gain invaluable insights from Dr. Dimitri Thomas' inspiring journey.

About Dr. Dimitri Thomas

Dr. Dimitri M. Thomas is a highly skilled orthopedist based in Kinston, North Carolina, with affiliations to prestigious hospitals like Luminis Health Anne Arundel Medical Center and UNC Lenoir Healthcare-Kinston. Prior to his medical career, he excelled as a sprinter during high school and college, achieving an impressive 5th position in Texas for the 400m event and receiving the Texas All-State Scholar/Athlete Scholarship.

Dr. Thomas's journey also led him to serve as a U.S. Army Major, where he deployed to Afghanistan in 2014 as the orthopedic surgeon at a forward operating base in Ghanzi Province. There, he demonstrated his expertise in treating complex war injuries, showcasing his unwavering commitment to helping others.

After his 13 years of military service, he pursued a sports medicine fellowship in Missouri, further honing his skills and providing invaluable team coverage for the Mizzou Tigers athletic teams. Driven by his passion for assisting patients, Dr. Thomas chose to become a physician and specialized in orthopedics, finding joy in the immediate impact of his treatments and seeing patients regain their lives.

His clinical interests encompass various areas, including sports medicine, cartilage restoration, meniscus transplantation, osteotomy (bone realignment), ligament injuries, shoulder (rotator cuff and instability), and the innovative WALANT surgery for hand and wrist procedures.

—

Contact Catryn Becker: 

Contact Dr. Dimitri Thomas: 

]]> 29 - The Anatomy of Burnout: Insights from an Orthopedic Surgeon Catryn Becker, dr. dimitri thomas 00:40:25 Join us for a revealing conversation with Dr. Dimitri Thomas, an orthopedic surgeon, as he opens up about the challenges of burnout in medicine and shares invaluable insights on how to maintain balance and passion in a demanding profession. Join us for a revealing conversation with Dr. Dimitri Thomas, an orthopedic surgeon, as he opens up about the challenges of burnout in medicine and shares invaluable insights on how to maintain balance and passion in a demanding profession. surgical innovations in orthopedics, 400m sprinter achievements, army surgeon, sports medicine fellowship in missouri, cadaver bone and cartilage transplant, medical burnout, orthopedic surgery insights, orthopedic care and results, cartilage restoration and meniscus transplantation, military orthopedics, catryn becker, north carolina orthopedist, patient-centered orthopedics, expert orthopedist insights, kinston, orthopedic surgeon, regaining active lifestyle after treatment, sports injuries treatment, dr. dimitri thomas, achieving optimal orthopedic outcomes, no tourniquet (walant) surgery, ligament injury treatments, mizzou tigers athletic teams coverage, maintaining passion in medicine, treatment of acute sports injuries, dr. dimitri thomas interview, complex war injuries treatment, importance of patient involvement in treatment plans, unc lenoir healthcare-kinston, sports medicine and cartilage restoration, wide awake, rotator cuff and instability procedures, texas all-state scholar/athlete scholarship, revolutionary walant surgery techniques, sports medicine specialist, preventing medical burnout, luminis health anne arundel medical center, balancing work-life in healthcare, orthopedic care for athletes., north carolina healthcare, personal and professional balance in medicine, u.s. army deployment in afghanistan, hand and wrist surgeries, bone realignment surgery (osteotomy), local anesthesia false full 29 c914ab41-f7d0-464c-89d9-95941f26067c 28 - Dreams Fueled by Purpose: Jen Gaudet's Roadmap to Success Embark on an extraordinary voyage with Jen Gaudet, as she shares her incredible transformation from sports medicine to  visionary leadership. Uncover the secrets to balancing ambition and femininity, learning from failures, and daring to dream big in this captivating episode. Click to listen now and unleash your own potential for success!

Host Catryn Becker discussed with Jen how she overcame immense challenges at the start of her career as one of the few women in her field. She shares how this experience instilled in her an unyielding work ethic, unwavering persistence, and a hunger to be the best. As she transitioned from sports medicine to coaching, investing, speaking on global stages, and even writing a book, Jen's journey proved to be a testament to saying "yes" to aligned opportunities and embracing the unknown.

Throughout the conversation, Jen provides invaluable insights on how to dream big, even when the destination is unclear. She recounts a powerful story of sharing her mission of quality healthcare, clean water, and nutrient-rich food on stage, and the incredible support and connections she received as a result. Jen's experiences have taught her that sometimes, it's not just about the "how," but rather the unwavering commitment to the "why" that fuels transformative change.

Moreover, Jen dives into the importance of embracing femininity without sacrificing ambition. Reflecting on her own journey, she reveals that finding balance between her personal and professional life has been a challenge, and she encourages women to own their femininity unapologetically. Alongside this, Jen emphasizes the significance of surrounding oneself with supportive and growth-oriented individuals, setting boundaries, and letting go of those who don't align with your vision. Her advice on building a community of like-minded people who inspire and challenge you to reach new heights serves as a guiding light for any aspiring leader. 

Tune in to this episode to uncover Jen Gaudet's incredible journey, learn from her failures, and discover how to cultivate resilience, authenticity, and ambitious dreams in your own life.

About Jen Gaudet

With an illustrious background of 20 years in sports medicine, working with elite athletes, Jen discovered the common foundational pillars that set apart the truly exceptional from the great in both sports and business. As an accomplished Success Strategist, Transformational Life Coach, and International Best Selling Author, she empowers her clients to become the CEOs of their lives and businesses, merging human performance with business strategy and tactics.

As the host of the television show "Power CEOs: the truth behind the business," Jen brings her insights as a Human Performance Specialist to guide individuals towards peak performance. Her coaching approach focuses on dialing in the fundamentals of physiology, mastering mindset, and embracing high-performance habits to enhance focus and productivity. She fearlessly challenges her clients to step into the next level personally and professionally, enabling them to optimize their impact on the world.

  —

Contact Catryn Becker: 

Contact Jen Gaudet: 

]]> Wed, 16 Aug 2023 05:00:00 +0000 catryn@optimizewe.com (jen gaudet, catryn becker) http://www.optimizewe.com/ Embark on an extraordinary voyage with Jen Gaudet, as she shares her incredible transformation from sports medicine to  visionary leadership. Uncover the secrets to balancing ambition and femininity, learning from failures, and daring to dream big in this captivating episode. Click to listen now and unleash your own potential for success!

Host Catryn Becker discussed with Jen how she overcame immense challenges at the start of her career as one of the few women in her field. She shares how this experience instilled in her an unyielding work ethic, unwavering persistence, and a hunger to be the best. As she transitioned from sports medicine to coaching, investing, speaking on global stages, and even writing a book, Jen's journey proved to be a testament to saying "yes" to aligned opportunities and embracing the unknown.

Throughout the conversation, Jen provides invaluable insights on how to dream big, even when the destination is unclear. She recounts a powerful story of sharing her mission of quality healthcare, clean water, and nutrient-rich food on stage, and the incredible support and connections she received as a result. Jen's experiences have taught her that sometimes, it's not just about the "how," but rather the unwavering commitment to the "why" that fuels transformative change.

Moreover, Jen dives into the importance of embracing femininity without sacrificing ambition. Reflecting on her own journey, she reveals that finding balance between her personal and professional life has been a challenge, and she encourages women to own their femininity unapologetically. Alongside this, Jen emphasizes the significance of surrounding oneself with supportive and growth-oriented individuals, setting boundaries, and letting go of those who don't align with your vision. Her advice on building a community of like-minded people who inspire and challenge you to reach new heights serves as a guiding light for any aspiring leader. 

Tune in to this episode to uncover Jen Gaudet's incredible journey, learn from her failures, and discover how to cultivate resilience, authenticity, and ambitious dreams in your own life.

About Jen Gaudet

With an illustrious background of 20 years in sports medicine, working with elite athletes, Jen discovered the common foundational pillars that set apart the truly exceptional from the great in both sports and business. As an accomplished Success Strategist, Transformational Life Coach, and International Best Selling Author, she empowers her clients to become the CEOs of their lives and businesses, merging human performance with business strategy and tactics.

As the host of the television show "Power CEOs: the truth behind the business," Jen brings her insights as a Human Performance Specialist to guide individuals towards peak performance. Her coaching approach focuses on dialing in the fundamentals of physiology, mastering mindset, and embracing high-performance habits to enhance focus and productivity. She fearlessly challenges her clients to step into the next level personally and professionally, enabling them to optimize their impact on the world.

  —

Contact Catryn Becker: 

Contact Jen Gaudet: 

]]> 28 - Dreams Fueled by Purpose: Jen Gaudet's Roadmap to Success jen gaudet, catryn becker 00:32:54 Embark on an extraordinary voyage with Jen Gaudet, as she shares her incredible transformation from sports medicine to visionary leadership. Uncover the secrets to balancing ambition and femininity, learning from failures, and daring to dream big in this captivating episode. Click to listen now and unleash your own potential for success! Embark on an extraordinary voyage with Jen Gaudet, as she shares her incredible transformation from sports medicine to visionary leadership. Uncover the secrets to balancing ambition and femininity, learning from failures, and daring to dream big in this captivating episode. Click to listen now and unleash your own potential for success! women in business, authenticity in business, work ethic, empowering women in business, resilience in business, building a supporting network, balancing personal and professional life, catryn becker, trailblazing in male-dominated fields, visionary leadership, empowering mindset for success, finding purpose, sports medicine, jen gaudet, dreaming big, learning from failure, setting boundaries, femininity, ambition, entrepreneur, nowmedia television, entrepreneurial journey, achieving goals, personal growth and development false full 28 3c301bd1-ae4e-40be-8183-d2e1da153f1d 27 - Mindset Mastery for Entrepreneurs: The Black Mentor's Formula for Wealth, Part 2 In the captivating second part of our interview with Dr. Joseph Nantomah, The Black Mentor, we uncover the secrets to true success and wealth-building. Discover the power of investing in yourself and uplifting others, as he challenges conventional beliefs and shares the keys to duplicating your success.

As we navigate through the wisdom-packed conversation, you'll be inspired to embrace a mindset of gratitude and value-giving, understanding that success isn't just about being number one but leaving a positive impact on everyone you encounter. Dr. Nantomah shares profound reflections on love, its energy, and how it shapes both our personal and professional lives. As you immerse yourself in the captivating stories and life lessons, you'll realize that success is predictable, and it lies in what you build over time, not just quick wins. Don't miss this chance to explore the depths of wisdom and vision from The Black Mentor, propelling you towards a life of fulfillment, purpose, and unstoppable growth.

About Dr. Joseph Nantomah, aka The Black Mentor

Dr. Joseph Nantomah has become a notable and sought after millionaire investor from Africa.  In 2016, Nantomah and his family emigrated from Africa to Milwaukee, Wisconsin with less than $5,000.  With the help of mentors, he built real estate assets currently valued at over $23 million and growing.  Dr. Nantomah owns and operates 16 businesses as a Real Estate Investor, Serial Entrepreneur, and Life Coach.  In 2022, he was nominated as “Top Inspirational Entrepreneur of the Year” by the International Association of Top Professionals.

See Dr. Nantomah in person at his African-American Wealth Conference, held in Las Vegas, Nevada from September 29th to October 1st, 2023.  Links are below for other upcoming events.  

—

Contact Catryn Becker: 

Contact Dr. Joseph Nantomah: 

 

]]> Thu, 10 Aug 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ In the captivating second part of our interview with Dr. Joseph Nantomah, The Black Mentor, we uncover the secrets to true success and wealth-building. Discover the power of investing in yourself and uplifting others, as he challenges conventional beliefs and shares the keys to duplicating your success.

As we navigate through the wisdom-packed conversation, you'll be inspired to embrace a mindset of gratitude and value-giving, understanding that success isn't just about being number one but leaving a positive impact on everyone you encounter. Dr. Nantomah shares profound reflections on love, its energy, and how it shapes both our personal and professional lives. As you immerse yourself in the captivating stories and life lessons, you'll realize that success is predictable, and it lies in what you build over time, not just quick wins. Don't miss this chance to explore the depths of wisdom and vision from The Black Mentor, propelling you towards a life of fulfillment, purpose, and unstoppable growth.

About Dr. Joseph Nantomah, aka The Black Mentor

Dr. Joseph Nantomah has become a notable and sought after millionaire investor from Africa.  In 2016, Nantomah and his family emigrated from Africa to Milwaukee, Wisconsin with less than $5,000.  With the help of mentors, he built real estate assets currently valued at over $23 million and growing.  Dr. Nantomah owns and operates 16 businesses as a Real Estate Investor, Serial Entrepreneur, and Life Coach.  In 2022, he was nominated as “Top Inspirational Entrepreneur of the Year” by the International Association of Top Professionals.

See Dr. Nantomah in person at his African-American Wealth Conference, held in Las Vegas, Nevada from September 29th to October 1st, 2023.  Links are below for other upcoming events.  

—

Contact Catryn Becker: 

Contact Dr. Joseph Nantomah: 

 

]]> 27 - Mindset Mastery for Entrepreneurs: The Black Mentor's Formula for Wealth, Part 2 Catryn Becker 00:33:01 In the gripping second part of our interview with Dr. Joseph Nantomah, The Black Mentor, we uncover the secrets to true success and wealth-building. Discover the power of investing in yourself and uplifting others, as he challenges conventional beliefs and shares the keys to duplicating your success. In the gripping second part of our interview with Dr. Joseph Nantomah, The Black Mentor, we uncover the secrets to true success and wealth-building. Discover the power of investing in yourself and uplifting others, as he challenges conventional beliefs and shares the keys to duplicating your success. false full 27 1b8eb65b-62c1-49db-a65f-a3aa4b423f10 26 - Mindset Mastery for Entrepreneurs: The Black Mentor's Formula for Wealth, Part 1 Discover the awe-inspiring journey of Dr. Joseph Nantomah, also known as The Black Mentor, who rose from the slums of Nigeria to become a successful entrepreneur in America. Embrace the wisdom of self-confidence, discipline, and the power of giving back as he shares valuable insights on building wealth and leaving a positive legacy.

In this captivating two-part podcast, we bring you an exclusive interview with the remarkable Dr. Joseph Nantomah, a living embodiment of resilience and success. From humble beginnings in the slums of Nigeria, he defied all odds to become a thriving entrepreneur, affectionately known as The Black Mentor. In this first part, Dr. Nantomah delves into the core principles that guided him on his journey, offering invaluable insights that will inspire and empower you.

Discover the transformative power of self-confidence and discipline as essential stepping stones to achieving your dreams. Dr. Nantomah shares his philosophy on wealth-building, emphasizing that it's not just about making money but creating a lasting impact through giving back to others. Prepare to challenge your mindset as he shatters the concept of "small business" and reframes it as "growing business," shedding light on the power of thinking big.

Tune in as we explore the secrets of thinking like an entrepreneur, seeing with the mind rather than the eyes, and how acting on information is the key to becoming that very information. Learn the profound distinction between being broke-minded and achieving true financial freedom. This interview will ignite your passion, leaving you with a newfound clarity on success, wealth, and the fulfillment that comes from blessing others. Don't miss this incredible opportunity to gain life-changing insights from The Black Mentor himself.

 

About Dr. Joseph Nantomah, aka The Black Mentor

Dr. Joseph Nantomah has become a notable and sought after millionaire investor from Africa.  In 2016, Nantomah and his family emigrated from Africa to Milwaukee, Wisconsin with less than $5,000.  With the help of mentors, he built real estate assets currently valued at over $23 million and growing.  Dr. Nantomah owns and operates 16 businesses as a Real Estate Investor, Serial Entrepreneur, and Life Coach.  In 2022, he was nominated as “Top Inspirational Entrepreneur of the Year” by the International Association of Top Professionals.

See Dr. Nantomah in person at his African-American Wealth Conference, held in Las Vegas, Nevada from September 29th to October 1st, 2023.  Links are below for other upcoming events.  

—

Contact Catryn Becker: 

Contact Dr. Joseph Nantomah: 

]]> Tue, 8 Aug 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker, Joseph Nantomah, Dr. Joseph Nantomah, The Black Mentor) http://www.optimizewe.com/ Discover the awe-inspiring journey of Dr. Joseph Nantomah, also known as The Black Mentor, who rose from the slums of Nigeria to become a successful entrepreneur in America. Embrace the wisdom of self-confidence, discipline, and the power of giving back as he shares valuable insights on building wealth and leaving a positive legacy.

In this captivating two-part podcast, we bring you an exclusive interview with the remarkable Dr. Joseph Nantomah, a living embodiment of resilience and success. From humble beginnings in the slums of Nigeria, he defied all odds to become a thriving entrepreneur, affectionately known as The Black Mentor. In this first part, Dr. Nantomah delves into the core principles that guided him on his journey, offering invaluable insights that will inspire and empower you.

Discover the transformative power of self-confidence and discipline as essential stepping stones to achieving your dreams. Dr. Nantomah shares his philosophy on wealth-building, emphasizing that it's not just about making money but creating a lasting impact through giving back to others. Prepare to challenge your mindset as he shatters the concept of "small business" and reframes it as "growing business," shedding light on the power of thinking big.

Tune in as we explore the secrets of thinking like an entrepreneur, seeing with the mind rather than the eyes, and how acting on information is the key to becoming that very information. Learn the profound distinction between being broke-minded and achieving true financial freedom. This interview will ignite your passion, leaving you with a newfound clarity on success, wealth, and the fulfillment that comes from blessing others. Don't miss this incredible opportunity to gain life-changing insights from The Black Mentor himself.

 

About Dr. Joseph Nantomah, aka The Black Mentor

Dr. Joseph Nantomah has become a notable and sought after millionaire investor from Africa.  In 2016, Nantomah and his family emigrated from Africa to Milwaukee, Wisconsin with less than $5,000.  With the help of mentors, he built real estate assets currently valued at over $23 million and growing.  Dr. Nantomah owns and operates 16 businesses as a Real Estate Investor, Serial Entrepreneur, and Life Coach.  In 2022, he was nominated as “Top Inspirational Entrepreneur of the Year” by the International Association of Top Professionals.

See Dr. Nantomah in person at his African-American Wealth Conference, held in Las Vegas, Nevada from September 29th to October 1st, 2023.  Links are below for other upcoming events.  

—

Contact Catryn Becker: 

Contact Dr. Joseph Nantomah: 

]]> 26 - Mindset Mastery for Entrepreneurs: The Black Mentor's Formula for Wealth, Part 1 Catryn Becker, Joseph Nantomah, Dr. Joseph Nantomah, The Black Mentor 00:30:23 Discover the awe-inspiring journey of Dr. Joseph Nantomah, also known as The Black Mentor, who rose from the slums of Nigeria to become a successful entrepreneur in America. Embrace the wisdom of self-confidence, discipline, and the power of giving back as he shares valuable insights on building wealth and leaving a positive legacy. Discover the awe-inspiring journey of Dr. Joseph Nantomah, also known as The Black Mentor, who rose from the slums of Nigeria to become a successful entrepreneur in America. Embrace the wisdom of self-confidence, discipline, and the power of giving back as he shares valuable insights on building wealth and leaving a positive legacy. real estate, personal development, inspiring journey, motivation, financial freedom, mindset, mindset mastery, investors capital, impactful leadership, resilience, nigerian, catryn becker, inspriational, wealth flow, africa, growth mindset, nigeria, entrepreneurship, prosperity for africa, african-american wealth conference, multi-millionaire, success stories, wealth building, entrepreneur, the black mentor, success story, real estate investing, joseph nantomah, empowerment, dr. joseph nantomah false full 26 66469607-4ca0-4b6b-9341-01b1e70f0acc 25 - Overcoming Fear and Embracing Love: Nadia Asghar's Quest for Spiritual Connection Nadia Asghar, a Pakistani living outside Toronto, Canada, shares her transformative journey from aspiring to be a doctor to finding her purpose in social work and spirituality. Overcoming feelings of inadequacy, Nadia emphasizes the value of coaching and how it helped her live authentically. Her unshakable faith and deep connection with God led her from fear to love, inspiring her to bring others closer to God through love, transcending religious boundaries. 

Nadia's unwavering faith and profound spirituality have been pivotal in her personal evolution. Raised in a Muslim family, she recounts how stories of a vengeful God once kept her distant from a deeper connection. However, her perspective on faith transformed over time, and she now believes that spirituality transcends religious confines and is rooted in unconditional love. Nadia's journey from fear to faith is underscored by the realization that we are blessed with countless unseen gifts, and nurturing a loving relationship with God can provide immense strength and solace in life's trials.

Now a life coach, Nadia's mission is to guide others towards a purpose-driven life, helping them see the world from a fresh perspective. Through her own experiences, she emphasizes that living in alignment with one's purpose energizes rather than drains, and that fostering a deeper connection with faith can lead to a life of fulfillment and abundance. Her inspiring story serves as a beacon of hope for those seeking spiritual growth and a renewed sense of purpose in their journey of self-discovery.

 

About Nadia Asghar

Nadia is passionate about bringing her clients out of fear and breaking the patterns caused by generational trauma.

—

Contact Catryn Becker: 

Contact Nadia Asghar: 

]]> Wed, 2 Aug 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Nadia Asghar, a Pakistani living outside Toronto, Canada, shares her transformative journey from aspiring to be a doctor to finding her purpose in social work and spirituality. Overcoming feelings of inadequacy, Nadia emphasizes the value of coaching and how it helped her live authentically. Her unshakable faith and deep connection with God led her from fear to love, inspiring her to bring others closer to God through love, transcending religious boundaries. 

Nadia's unwavering faith and profound spirituality have been pivotal in her personal evolution. Raised in a Muslim family, she recounts how stories of a vengeful God once kept her distant from a deeper connection. However, her perspective on faith transformed over time, and she now believes that spirituality transcends religious confines and is rooted in unconditional love. Nadia's journey from fear to faith is underscored by the realization that we are blessed with countless unseen gifts, and nurturing a loving relationship with God can provide immense strength and solace in life's trials.

Now a life coach, Nadia's mission is to guide others towards a purpose-driven life, helping them see the world from a fresh perspective. Through her own experiences, she emphasizes that living in alignment with one's purpose energizes rather than drains, and that fostering a deeper connection with faith can lead to a life of fulfillment and abundance. Her inspiring story serves as a beacon of hope for those seeking spiritual growth and a renewed sense of purpose in their journey of self-discovery.

 

About Nadia Asghar

Nadia is passionate about bringing her clients out of fear and breaking the patterns caused by generational trauma.

—

Contact Catryn Becker: 

Contact Nadia Asghar: 

]]> 25 - Overcoming Fear and Embracing Love: Nadia Asghar's Quest for Spiritual Connection Catryn Becker 00:25:08 Nadia Asghar, a Pakistani living outside Toronto, Canada, shares her transformative journey from aspiring to be a doctor to finding her purpose in social work and spirituality. Overcoming feelings of inadequacy, Nadia emphasizes the value of coaching and how it helped her live authentically. Her unshakable faith and deep connection with God led her from fear to love, inspiring her to bring others closer to God through love, transcending religious boundaries. Nadia Asghar, a Pakistani living outside Toronto, Canada, shares her transformative journey from aspiring to be a doctor to finding her purpose in social work and spirituality. Overcoming feelings of inadequacy, Nadia emphasizes the value of coaching and how it helped her live authentically. Her unshakable faith and deep connection with God led her from fear to love, inspiring her to bring others closer to God through love, transcending religious boundaries. muslim, life coach, pakistan, pakistani, canada, catryn becker, islam, spirituality, connection with god, toronto, finding purpose, nadia asghar, loving god, finding my purpose, srt, religion, living in fear false full 25 6dceb07c-6e3d-4bc5-a646-1ec8daae25a2 24 - From Fairways to Finances: Brandi Jo Newman on Money and Success In this episode, host Catryn Becker sit down with Brandi Jo Newman, a former professional golfer turned non-traditional financial planner and retirement specialist. With a family background in banking, oil & gas, and real estate, Brandi Jo's unique journey has led her to a passion for financial literacy and a refreshing approach to managing money.

Inspired by the legendary golfer Jack Nicklaus, Brandi Jo shares how intuition and creativity play pivotal roles in both golf and finance. Through her unique insights and dedication to financial literacy, she empowers listeners to reassess their financial decisions, embrace their value, and approach their financial futures with newfound confidence. Join us for an inspiring conversation on financial empowerment and the secrets money holds when we view it through the lens of intuition.

 

About Brandi Jo Newman

Money is a tool to build the life you truly want to live. Eleanor Roosevelt once said, “the purpose of life is to live it, to taste experience at the utmost, to reach out eagerly and without fear for newer and richer experiences”.

Traditional retirement planning separates you from your money. Rarely does a traditional financial advisor teach you how you can enjoy your current income and still save for retirement with less risk and market uncertainty.

Brandi Jo  teaches her clients how to leverage their capital and even their debt to become financially independent.  She helps you retire early and have more income during your retirement years.

—

Contact Catryn Becker: 

Contact Brandi Jo: 

]]> Wed, 26 Jul 2023 05:00:00 +0000 catryn@optimizewe.com (brandi jo newman, Catryn Becker) http://www.optimizewe.com/ In this episode, host Catryn Becker sit down with Brandi Jo Newman, a former professional golfer turned non-traditional financial planner and retirement specialist. With a family background in banking, oil & gas, and real estate, Brandi Jo's unique journey has led her to a passion for financial literacy and a refreshing approach to managing money.

Inspired by the legendary golfer Jack Nicklaus, Brandi Jo shares how intuition and creativity play pivotal roles in both golf and finance. Through her unique insights and dedication to financial literacy, she empowers listeners to reassess their financial decisions, embrace their value, and approach their financial futures with newfound confidence. Join us for an inspiring conversation on financial empowerment and the secrets money holds when we view it through the lens of intuition.

 

About Brandi Jo Newman

Money is a tool to build the life you truly want to live. Eleanor Roosevelt once said, “the purpose of life is to live it, to taste experience at the utmost, to reach out eagerly and without fear for newer and richer experiences”.

Traditional retirement planning separates you from your money. Rarely does a traditional financial advisor teach you how you can enjoy your current income and still save for retirement with less risk and market uncertainty.

Brandi Jo  teaches her clients how to leverage their capital and even their debt to become financially independent.  She helps you retire early and have more income during your retirement years.

—

Contact Catryn Becker: 

Contact Brandi Jo: 

]]> 24 - From Fairways to Finances: Brandi Jo Newman on Money and Success brandi jo newman, Catryn Becker 00:28:03 In this episode, host Catryn Becker sits down with Brandi Jo Newman, a former professional golfer turned non-traditional financial planner and retirement specialist. With a family background in banking, oil & gas, and real estate, Brandi Jo's unique journey has led her to a passion for financial literacy and a refreshing approach to managing money. In this episode, host Catryn Becker sits down with Brandi Jo Newman, a former professional golfer turned non-traditional financial planner and retirement specialist. With a family background in banking, oil & gas, and real estate, Brandi Jo's unique journey has led her to a passion for financial literacy and a refreshing approach to managing money. brandi jo newman, wealth, financial planner, lessons from the fairway, catryn becker, intuition, texas, golf, eleanor roosevelt, saving, jack nicklaus, financial literacy, professional golfer, money, money is the root of all evil, complicated relationship with money, retirement false full 24 a1efa543-9ab6-4f54-a63f-0183dae22ac1 23 - Success vs. Happiness: Exploring the Key to Fulfillment with Dr. Gwendlyn Dolske and Rudy Salo In this captivating podcast episode, host Catryn Becker delves into a thought-provoking question: Is success the key to happiness, or is happiness the key to success? Joining her are the remarkable Dr. Gwendolyn Dolske, a philosophy professor, and Rudy Salo, a municipal bond attorney, who co-host the enlightening podcast "The Good is in the Details."

The conversation kicks off by addressing the notion that many people struggle to find happiness in their lives. The guests highlight how society often becomes entangled in the pursuit of busyness and productivity, mistakenly believing that success and financial gain are the ultimate markers of a good day. However, Gwendolyn and Rudy suggest that genuine fulfillment comes from meaningful connections and personal growth, with money and success naturally flowing as byproducts of such endeavors. They encourage listeners to reframe their aspirations, focusing on what they genuinely want to excel at, rather than obsessing over the constant "doing."

Delving deeper, the episode explores the link between failure and happiness. The guests emphasize that those who appear more successful have likely experienced more failures along the way. They discuss the importance of seeking feedback from friends and family, emphasizing the need to overcome the fear of starting and instead embracing the mindset of continuous improvement.

Another fascinating topic discussed is society's perception of creativity. Gwendolyn and Rudy adopt a broad perspective on creativity, highlighting its presence in every aspect of our lives. They stress the significance of developing skills to question the assumptions behind our existing knowledge. The conversation touches on the transferable skills acquired through endeavors like building a syllabus or creating a podcast, illustrating how sharing ideas fosters personal and collective growth.

Furthermore, the episode explores the benefits of podcasts, both as a listener and as a guest or host. Gwendolyn and Rudy explain the value of engaging with diverse perspectives and the joy of sharing knowledge. They emphasize the podcast medium as a powerful tool for pursuing knowledge and connecting with people.

Join Catryn Becker, Dr. Gwendolyn Dolske, and Rudy Salo as they navigate the intricate relationship between success and happiness, challenge societal perspectives on creativity, and uncover the transformative power of podcasts. Tune in to this thought-provoking episode of "The Good is in the Details" to gain valuable insights and inspire personal growth.

 

About Dr. Gwendolyn Dolske  -  Philosophy Professor at CalPoly, Pomona

Dr. Gwendolyn Dolske is a dynamic professional who bridges the realms of higher education and the podcasting platform. As the creator and producer of the popular podcast "Good Is In The Details," she has successfully established a strong connection between academia and the broader public. With a diverse skill set encompassing lecturing, editing, curriculum development, and public speaking, Dr. Dolske brings a wealth of expertise to her endeavors.

Driven by a passion for education, Dr. Dolske seeks to empower individuals by offering intellectual engagement and thought-provoking content. Her ability to craft compelling narratives and engage listeners in meaningful dialogue has garnered her a loyal following within and beyond academic circles. By embracing the podcasting medium, she has tapped into a powerful platform for sharing knowledge, challenging perspectives, and connecting with diverse communities.

About Rudy Salo  -  Partner at Nixon Peabody LLP Law Firm

Rudy Salo serves as counsel on a broad range of community impact financings involving governmental entities, transportation systems, educational institutions, cultural institutions and entertainment venues. His practice includes advising lenders in structuring various lending facilities throughout California and the United States, often involving real estate or other collateral. Mr. Salo also has experience advising new mobility companies and is the co-host of Good Is In The Details Podcast and a Transportation Contributor to Forbes.com. 

His experience involves financings related to transportation, including significant experience in funding transportation projects with a variety of funding sources. These projects include serving as counsel on numerous Bay Area Toll Authority toll road financings; serving as bond/disclosure counsel to Caltrain, the oldest running train west of the Mississippi; representing banks in providing credit facilities and loans to various transit agencies; and representing the USDOT as a lender in the financing of the extension of the 91 Express Lanes into Riverside County, California; the Dallas Area Rapid Transit’s Orange Line extension; the financial restructuring of the South Bay Expressway (State Road 125) toll road in Southern California upon its emergence from bankruptcy and the sale and financing of the sale of State Road 125. Mr. Salo also has significant experience in education, utility and museum financings.

 

Contact Catryn Becker: 

Contact Dr. Gwendolyn Dolske: 

Contact Rudy Salo: 

]]> Wed, 19 Jul 2023 07:20:00 +0000 catryn@optimizewe.com (gwendolyn dolkse, rudy salo, catryn becker) http://www.optimizewe.com/ In this captivating podcast episode, host Catryn Becker delves into a thought-provoking question: Is success the key to happiness, or is happiness the key to success? Joining her are the remarkable Dr. Gwendolyn Dolske, a philosophy professor, and Rudy Salo, a municipal bond attorney, who co-host the enlightening podcast "The Good is in the Details."

The conversation kicks off by addressing the notion that many people struggle to find happiness in their lives. The guests highlight how society often becomes entangled in the pursuit of busyness and productivity, mistakenly believing that success and financial gain are the ultimate markers of a good day. However, Gwendolyn and Rudy suggest that genuine fulfillment comes from meaningful connections and personal growth, with money and success naturally flowing as byproducts of such endeavors. They encourage listeners to reframe their aspirations, focusing on what they genuinely want to excel at, rather than obsessing over the constant "doing."

Delving deeper, the episode explores the link between failure and happiness. The guests emphasize that those who appear more successful have likely experienced more failures along the way. They discuss the importance of seeking feedback from friends and family, emphasizing the need to overcome the fear of starting and instead embracing the mindset of continuous improvement.

Another fascinating topic discussed is society's perception of creativity. Gwendolyn and Rudy adopt a broad perspective on creativity, highlighting its presence in every aspect of our lives. They stress the significance of developing skills to question the assumptions behind our existing knowledge. The conversation touches on the transferable skills acquired through endeavors like building a syllabus or creating a podcast, illustrating how sharing ideas fosters personal and collective growth.

Furthermore, the episode explores the benefits of podcasts, both as a listener and as a guest or host. Gwendolyn and Rudy explain the value of engaging with diverse perspectives and the joy of sharing knowledge. They emphasize the podcast medium as a powerful tool for pursuing knowledge and connecting with people.

Join Catryn Becker, Dr. Gwendolyn Dolske, and Rudy Salo as they navigate the intricate relationship between success and happiness, challenge societal perspectives on creativity, and uncover the transformative power of podcasts. Tune in to this thought-provoking episode of "The Good is in the Details" to gain valuable insights and inspire personal growth.

 

About Dr. Gwendolyn Dolske  -  Philosophy Professor at CalPoly, Pomona

Dr. Gwendolyn Dolske is a dynamic professional who bridges the realms of higher education and the podcasting platform. As the creator and producer of the popular podcast "Good Is In The Details," she has successfully established a strong connection between academia and the broader public. With a diverse skill set encompassing lecturing, editing, curriculum development, and public speaking, Dr. Dolske brings a wealth of expertise to her endeavors.

Driven by a passion for education, Dr. Dolske seeks to empower individuals by offering intellectual engagement and thought-provoking content. Her ability to craft compelling narratives and engage listeners in meaningful dialogue has garnered her a loyal following within and beyond academic circles. By embracing the podcasting medium, she has tapped into a powerful platform for sharing knowledge, challenging perspectives, and connecting with diverse communities.

About Rudy Salo  -  Partner at Nixon Peabody LLP Law Firm

Rudy Salo serves as counsel on a broad range of community impact financings involving governmental entities, transportation systems, educational institutions, cultural institutions and entertainment venues. His practice includes advising lenders in structuring various lending facilities throughout California and the United States, often involving real estate or other collateral. Mr. Salo also has experience advising new mobility companies and is the co-host of Good Is In The Details Podcast and a Transportation Contributor to Forbes.com. 

His experience involves financings related to transportation, including significant experience in funding transportation projects with a variety of funding sources. These projects include serving as counsel on numerous Bay Area Toll Authority toll road financings; serving as bond/disclosure counsel to Caltrain, the oldest running train west of the Mississippi; representing banks in providing credit facilities and loans to various transit agencies; and representing the USDOT as a lender in the financing of the extension of the 91 Express Lanes into Riverside County, California; the Dallas Area Rapid Transit’s Orange Line extension; the financial restructuring of the South Bay Expressway (State Road 125) toll road in Southern California upon its emergence from bankruptcy and the sale and financing of the sale of State Road 125. Mr. Salo also has significant experience in education, utility and museum financings.

 

Contact Catryn Becker: 

Contact Dr. Gwendolyn Dolske: 

Contact Rudy Salo: 

]]> 23 - Success vs. Happiness: Exploring the Key to Fulfillment with Dr. Gwendlyn Dolske and Rudy Salo gwendolyn dolkse, rudy salo, catryn becker 00:32:41 Is success the key to happiness or is happiness the key to success? It as an interesting concept to ponder and one that host Catryn Becker dives into with this weeks guests, Dr. Gwendolyn Dolske and Rudy Salo, the amazing hosts of the podcast “The Good is in the Details”. Is success the key to happiness or is happiness the key to success? It as an interesting concept to ponder and one that host Catryn Becker dives into with this weeks guests, Dr. Gwendolyn Dolske and Rudy Salo, the amazing hosts of the podcast “The Good is in the Details”. failure, podcast, knowledge, the good is in the details, catryn becker, gwendolyn dolske, is it too late to start a podcast, rudy salo, success, productive, transferable skills, productivity, how to start a podcast, happiness, fulfillment false full 23 5ca7f58a-897e-4a82-a719-ec7ddf9a1dd9 22 - Do you ask God or the Universe for signs? With Hope Taylor Do you ask God, The Universe, or a Higher Power for signs?  Whether you are asking for your personal or professional life, most people have looked to a higher power at some point for guidance.  In this episode, host Catryn Becker chats with former NICU nurse Hope Taylor about the signs she was given that lead her to her current profession as a member of the IV Society as well as the state of modern healthcare in America.

Hope first tells us how she worked with the littlest babies in the hospital as a NICU nurse.  She describes the burnout she felt and longed for a new opportunity when a spot with the IV Society popped up.  The IV Society is a premier concierge service providing IV infusions of vitamins in the comfort of your own home, office, hotel, or event in Houston and surrounding areas. 

From there the conversation flowed to discussing the current state of healthcare and how modern western medicine typically only addresses the symptoms rather than the whole person and the root cause.  Hope discusses her belief in aligning mind, body, and spirit.

If anyone is interested in learning more about IV infusions, Hope also shares a few of her favorite testimonials.

 

About Hope Taylor - The IV Society

A hustler at heart, Hope Taylor cares deeply about helping others to live their best life through IV infusions, clean makeup, and CBD products after spending many years as a NICU nurse.  

—

Contact Catryn Becker: 

Contact Hope Taylor: 

 

]]> Thu, 13 Jul 2023 18:08:52 +0000 catryn@optimizewe.com (Catryn Becker, Hope Taylor) http://www.optimizewe.com/ Do you ask God, The Universe, or a Higher Power for signs?  Whether you are asking for your personal or professional life, most people have looked to a higher power at some point for guidance.  In this episode, host Catryn Becker chats with former NICU nurse Hope Taylor about the signs she was given that lead her to her current profession as a member of the IV Society as well as the state of modern healthcare in America.

Hope first tells us how she worked with the littlest babies in the hospital as a NICU nurse.  She describes the burnout she felt and longed for a new opportunity when a spot with the IV Society popped up.  The IV Society is a premier concierge service providing IV infusions of vitamins in the comfort of your own home, office, hotel, or event in Houston and surrounding areas. 

From there the conversation flowed to discussing the current state of healthcare and how modern western medicine typically only addresses the symptoms rather than the whole person and the root cause.  Hope discusses her belief in aligning mind, body, and spirit.

If anyone is interested in learning more about IV infusions, Hope also shares a few of her favorite testimonials.

 

About Hope Taylor - The IV Society

A hustler at heart, Hope Taylor cares deeply about helping others to live their best life through IV infusions, clean makeup, and CBD products after spending many years as a NICU nurse.  

—

Contact Catryn Becker: 

Contact Hope Taylor: 

 

]]> 22 - Do you ask God or the Universe for signs? With Hope Taylor Catryn Becker, Hope Taylor 00:29:30 Do you ask God, The Universe, or a Higher Power for signs? Whether you are asking for your personal or professional life, most people have looked to a higher power at some point for guidance. In this episode, host Catryn Becker chats with former NICU nurse Hope Taylor about the signs she was given that lead her to her current profession as a member of the IV Society as well as the state of modern healthcare in America. Do you ask God, The Universe, or a Higher Power for signs? Whether you are asking for your personal or professional life, most people have looked to a higher power at some point for guidance. In this episode, host Catryn Becker chats with former NICU nurse Hope Taylor about the signs she was given that lead her to her current profession as a member of the IV Society as well as the state of modern healthcare in America. get your life back, community, catryn becker, marathon, marketing, symptoms, networking, change, iv infusions, food as medicine, nursing, nicu nurse, modern healthcare, autoimmune disease, testimonials, runner, i want my life back, hope taylor, grow the business, trying something new, post covid syndrome false full 22 82f7c92b-3224-4de9-8d74-707d7983364f 21 - Do I need a Coach? With Frank Iglesias Have you felt bored in your corporate job?  Even if there is nothing wrong with the job, the company, or your coworkers, you feel like there is more you could and should be doing.  Guest Frank Iglesias felt the same.  In this episode, he chats with host Catryn Becker how he moved from IT consulting into real estate investing and fix & flips with his company, Working With Houses.

Frank describes his entrepreneurial journey and the incredible role that coaching has had in his success.  Listen as he describes how he got into real estate investing (REI) and shares some behind the scenes stories of what it is like to be a fix and flipper - the stuff that they don't show on HGTV!  He also lets us in on what he looks for when hiring people.

 

Please subscribe to this channel to hear more great interviews like this one!   If you would like to be considered for an interview, please reach out to Catryn.

 

About Frank Iglesias - Managing Partner of Working with Houses

Frank is one of the founders and Managing Partners of Working With Houses, LLC. An Atlanta area Real Estate Investment Company, Working With Houses works primarily in the Residential Renovation Industry repairing and updating properties to bring value back to our neighborhoods that have been devalued by the recent housing crisis. Frank has been involved in this industry for the last five years in which tremendous change has brought much volatility. He has been able to adapt to the times to grow in the midst of this volatility. With a background in Education and Information Technology, Frank has been able to successfully help several people with their Atlanta Real Estate needs and continues to do so daily.

—

Contact Catryn Becker: 

Contact Frank Iglesias: 

 

Thank you for reading down this far!  Here is information on the percussion instrument discussed - The Marimba!  https://en.wikipedia.org/wiki/Marimba 

]]> Thu, 6 Jul 2023 15:46:35 +0000 catryn@optimizewe.com (Frank Iglesias, Catryn Becker) http://www.optimizewe.com/ Have you felt bored in your corporate job?  Even if there is nothing wrong with the job, the company, or your coworkers, you feel like there is more you could and should be doing.  Guest Frank Iglesias felt the same.  In this episode, he chats with host Catryn Becker how he moved from IT consulting into real estate investing and fix & flips with his company, Working With Houses.

Frank describes his entrepreneurial journey and the incredible role that coaching has had in his success.  Listen as he describes how he got into real estate investing (REI) and shares some behind the scenes stories of what it is like to be a fix and flipper - the stuff that they don't show on HGTV!  He also lets us in on what he looks for when hiring people.

 

Please subscribe to this channel to hear more great interviews like this one!   If you would like to be considered for an interview, please reach out to Catryn.

 

About Frank Iglesias - Managing Partner of Working with Houses

Frank is one of the founders and Managing Partners of Working With Houses, LLC. An Atlanta area Real Estate Investment Company, Working With Houses works primarily in the Residential Renovation Industry repairing and updating properties to bring value back to our neighborhoods that have been devalued by the recent housing crisis. Frank has been involved in this industry for the last five years in which tremendous change has brought much volatility. He has been able to adapt to the times to grow in the midst of this volatility. With a background in Education and Information Technology, Frank has been able to successfully help several people with their Atlanta Real Estate needs and continues to do so daily.

—

Contact Catryn Becker: 

Contact Frank Iglesias: 

 

Thank you for reading down this far!  Here is information on the percussion instrument discussed - The Marimba!  https://en.wikipedia.org/wiki/Marimba 

]]> 21 - Do I need a Coach? With Frank Iglesias Frank Iglesias, Catryn Becker 00:31:14 Have you felt bored in your corporate job? Even if there is nothing wrong with the job, the company, or your coworkers, you feel like there is more you could and should be doing. Guest Frank Iglesias felt the same. In this episode, he chats with host Catryn Becker how he moved from IT consulting into real estate investing and fix & flips with his company, Working With Houses. Have you felt bored in your corporate job? Even if there is nothing wrong with the job, the company, or your coworkers, you feel like there is more you could and should be doing. Guest Frank Iglesias felt the same. In this episode, he chats with host Catryn Becker how he moved from IT consulting into real estate investing and fix & flips with his company, Working With Houses. music education, podcast, what is real estate investing, catryn becker, coaching, fix n flip, music teacher, jt foxx, frank iglesias, do i need a coach?, interview, atlanta georgia, percussion, marimba, fix and flip, entrepreneur, real estate investing, rei false full 21 22aa16ab-cc2b-4fe1-83b4-3cb019a4d625 20 - The best way to schedule meetings with Dario De Santis Do you ever feel like you are wasting your life in pointless meetings?  So did Dario De Santis, the CEO and co-founder of Tweelin, the world’s first Artificial Intelligence (AI) virtual assistant that allows you to avoid the avoidable 1:1 meetings in your calendar.  In this episode, host Catryn Becker chats with Dario about the founding of Tweelin and how it can be used to declutter your life.

With Tweelin, workers have the chance to become more productive while working less overtime.

  • They spend less time coordinating people’s availability. No texting back and forth, no 1:1 meeting scheduling.
  • They have more time to focus. Their calendar has less 1:1 meetings (usually 40% of the total meetings) because they transform them into impromptu conversations.
  • They make decisions faster. Workers talk in an impromptu fashion today, rather than scheduling calls in the future.
  • They have a better work-life harmony. Workers get more things done by focusing during work hours and don’t need to work overtime on their individual tasks.

Listen to the episode to learn more ways to declutter your life and save your sanity.

 

About Dario De Santis - Chief Executive Officer of Tweelin

Long-termist visionary technology Product Leader and Entrepreneur, with a strong passion for improving people's productivity through innovative solutions. 

In-depth experience managing the entire life cycle of innovative Software-only and HW+SW products, both B2B and B2B2C. Strong educational foundation doing groundbreaking graduate study work in the domains of Computer Science, Networks and Management, topped off by an MBA from the most selective and top-rated international business school in Italy.

—

Contact Catryn Becker: 

Contact Dario De Santis - Tweelin: 

]]> Wed, 28 Jun 2023 14:33:02 +0000 catryn@optimizewe.com (Dario De Santis, Catryn Becker) http://www.optimizewe.com/ Do you ever feel like you are wasting your life in pointless meetings?  So did Dario De Santis, the CEO and co-founder of Tweelin, the world’s first Artificial Intelligence (AI) virtual assistant that allows you to avoid the avoidable 1:1 meetings in your calendar.  In this episode, host Catryn Becker chats with Dario about the founding of Tweelin and how it can be used to declutter your life.

With Tweelin, workers have the chance to become more productive while working less overtime.

  • They spend less time coordinating people’s availability. No texting back and forth, no 1:1 meeting scheduling.
  • They have more time to focus. Their calendar has less 1:1 meetings (usually 40% of the total meetings) because they transform them into impromptu conversations.
  • They make decisions faster. Workers talk in an impromptu fashion today, rather than scheduling calls in the future.
  • They have a better work-life harmony. Workers get more things done by focusing during work hours and don’t need to work overtime on their individual tasks.

Listen to the episode to learn more ways to declutter your life and save your sanity.

 

About Dario De Santis - Chief Executive Officer of Tweelin

Long-termist visionary technology Product Leader and Entrepreneur, with a strong passion for improving people's productivity through innovative solutions. 

In-depth experience managing the entire life cycle of innovative Software-only and HW+SW products, both B2B and B2B2C. Strong educational foundation doing groundbreaking graduate study work in the domains of Computer Science, Networks and Management, topped off by an MBA from the most selective and top-rated international business school in Italy.

—

Contact Catryn Becker: 

Contact Dario De Santis - Tweelin: 

]]> 20 - The best way to schedule meetings with Dario De Santis Dario De Santis, Catryn Becker 00:30:55 Do you ever feel like you are wasting your life in pointless meetings? So did Dario De Santis, the co-founder of Tweelin, the world’s first Artificial Intelligence (AI) virtual assistant that allows you to avoid the avoidable 1:1 meetings in your calendar. In this episode, host Catryn Becker chats with Dario about the founding of Tweelin and how it can be used to declutter your life. Do you ever feel like you are wasting your life in pointless meetings? So did Dario De Santis, the co-founder of Tweelin, the world’s first Artificial Intelligence (AI) virtual assistant that allows you to avoid the avoidable 1:1 meetings in your calendar. In this episode, host Catryn Becker chats with Dario about the founding of Tweelin and how it can be used to declutter your life. android, business, artificial intelligence, catryn becker, collaboration, more time at home, calendar, work life balance, dario de santis, app, scheduling, ai, meetings, meeting fatigue, tweelin false full 20 dd481a0b-b081-407e-86a6-5b138837893a 19 - How to find a job with Jennifer Osborn Are you currently on the lookout for a job? Then this episode of "The Good, Bad, and Ugly of Business" podcast is a must-listen for you! Join host Catryn Becker as she engages in a conversation with Jennifer Osborn, Founder of TalentSENSE, to unravel the secrets of HR and recruiting, and gain valuable insights into the current job market trends. Jennifer, an expert in HR and recruiting, provides practical advice and tips to empower job seekers, highlighting the nuances between HR and recruiting, the role of recruiters as allies, and leveraging bargaining power in today's job market. Don't miss out on this episode filled with job search strategies and actionable insights!

In this episode, Jennifer Osborn dives into the distinct roles of HR and recruiting, shedding light on their differences and the skill sets required for each. As a job seeker, understanding these nuances can significantly impact your job search strategy. Jennifer emphasizes how recruiters can become your strongest allies throughout the hiring process, advocating for your interests and ensuring the right fit between candidates and organizations. Their guidance and support can enhance your chances of securing your dream job.

Additionally, the episode delves into the current job market dynamics, providing insights into the trends that job seekers need to be aware of. Jennifer reveals that it's currently a job seekers' market, granting candidates increased bargaining power. Armed with this knowledge, job seekers can negotiate better salary offers and consider various aspects of an opportunity before making a decision. The episode equips you with practical tips to leverage this favorable market condition and maximize your chances of finding the right job.

Tune in to this episode to gain valuable job search strategies, understand the intricacies of HR and recruiting, and navigate the current job market with confidence. Don't miss the opportunity to learn from Jennifer Osborn's expertise and empower yourself in your job search journey!

 

About Jennifer Osborn - President of TalentSENSE

TalentSENSE is a human resources and recruiting consulting firm providing clients with competent HR solutions and unmatched red-carpet-style recruiting. Jennifer Osborn founded the company in 2013.  She wanted to own an HR/Recruiting Consulting business since college, finally remembered her dream after 12 years in corporate America, and went after it with just about nothing except her optimism and determination.  She now has a team of people supporting clients who share the same values around: Excellence, Authenticity, Courage, Integrity, Emotional intelligence, and Indispensable.​

The TalentSENSE team has diverse experience in a broad array of industries including legal, accounting, government, technology, marketing, manufacturing, medical, and retail.  Most have over 20 years of experience in HR and/or recruiting as well as advanced degrees and relevant certifications.

—

Contact Catryn Becker: 

Contact Jennifer Osborn - TalentSENSE: 

]]> Wed, 21 Jun 2023 16:42:37 +0000 catryn@optimizewe.com (Jennifer Osborn, Catryn Becker) http://www.optimizewe.com/ Are you currently on the lookout for a job? Then this episode of "The Good, Bad, and Ugly of Business" podcast is a must-listen for you! Join host Catryn Becker as she engages in a conversation with Jennifer Osborn, Founder of TalentSENSE, to unravel the secrets of HR and recruiting, and gain valuable insights into the current job market trends. Jennifer, an expert in HR and recruiting, provides practical advice and tips to empower job seekers, highlighting the nuances between HR and recruiting, the role of recruiters as allies, and leveraging bargaining power in today's job market. Don't miss out on this episode filled with job search strategies and actionable insights!

In this episode, Jennifer Osborn dives into the distinct roles of HR and recruiting, shedding light on their differences and the skill sets required for each. As a job seeker, understanding these nuances can significantly impact your job search strategy. Jennifer emphasizes how recruiters can become your strongest allies throughout the hiring process, advocating for your interests and ensuring the right fit between candidates and organizations. Their guidance and support can enhance your chances of securing your dream job.

Additionally, the episode delves into the current job market dynamics, providing insights into the trends that job seekers need to be aware of. Jennifer reveals that it's currently a job seekers' market, granting candidates increased bargaining power. Armed with this knowledge, job seekers can negotiate better salary offers and consider various aspects of an opportunity before making a decision. The episode equips you with practical tips to leverage this favorable market condition and maximize your chances of finding the right job.

Tune in to this episode to gain valuable job search strategies, understand the intricacies of HR and recruiting, and navigate the current job market with confidence. Don't miss the opportunity to learn from Jennifer Osborn's expertise and empower yourself in your job search journey!

 

About Jennifer Osborn - President of TalentSENSE

TalentSENSE is a human resources and recruiting consulting firm providing clients with competent HR solutions and unmatched red-carpet-style recruiting. Jennifer Osborn founded the company in 2013.  She wanted to own an HR/Recruiting Consulting business since college, finally remembered her dream after 12 years in corporate America, and went after it with just about nothing except her optimism and determination.  She now has a team of people supporting clients who share the same values around: Excellence, Authenticity, Courage, Integrity, Emotional intelligence, and Indispensable.​

The TalentSENSE team has diverse experience in a broad array of industries including legal, accounting, government, technology, marketing, manufacturing, medical, and retail.  Most have over 20 years of experience in HR and/or recruiting as well as advanced degrees and relevant certifications.

—

Contact Catryn Becker: 

Contact Jennifer Osborn - TalentSENSE: 

]]> 19 - How to find a job with Jennifer Osborn Jennifer Osborn, Catryn Becker 00:27:55 Are you currently on the lookout for a job? Then this episode of "The Good, Bad, and Ugly of Business" podcast is a must-listen for you! Join host Catryn Becker as she engages in a conversation with Jennifer Osborn, Founder of TalentSENSE, to unravel the secrets of HR and recruiting, and gain valuable insights into the current job market trends. Jennifer, an expert in HR and recruiting, provides practical advice and tips to empower job seekers, highlighting the nuances between HR and recruiting, the role of recruiters as allies, and leveraging bargaining power in today's job market. Don't miss out on this episode filled with job search strategies and actionable insights! Are you currently on the lookout for a job? Then this episode of "The Good, Bad, and Ugly of Business" podcast is a must-listen for you! Join host Catryn Becker as she engages in a conversation with Jennifer Osborn, Founder of TalentSENSE, to unravel the secrets of HR and recruiting, and gain valuable insights into the current job market trends. Jennifer, an expert in HR and recruiting, provides practical advice and tips to empower job seekers, highlighting the nuances between HR and recruiting, the role of recruiters as allies, and leveraging bargaining power in today's job market. Don't miss out on this episode filled with job search strategies and actionable insights! job search tips, how to interview like a pro, job market trends, hiring process, career, interview tips, bargaining power, job market insights, hr, salary negotiation, job promotions, flexibility in the workplace, remote work job opportunities, hr consulting, recruiter, job hunt strategies, job market dynamics, small businesses in hiring, recruiting, job seeker, career advice false full 19 d28e1e1e-9afd-4ade-9871-1d3f82ee9d72 18 - Is your ego getting in the way of your growth? With Stephanie Goshen "A wing and a prayer and a lot of turkey sandwiches."  This is how guest Stephanie Goshen describes the entrepreneurial journey for her.  In this episode, Stephanie, self described creative, and host Catryn Becker discuss the steps necessary to nurture a business mindset while still allowing the creative juices to flow.

Stephanie further describes the process she went through to learn all of the skills necessary to run her successful hair salon and apothecary business, Eden Reign, and how she needed to leave her ego at the door in order to do so.  She learned the value early on about surrounding herself with people who she admired.

The conversation really turns juicy as Stephanie shares how a major medication situation she experienced a few years ago changed her view on the world both personally and professionally.  She shares how letting go of others expectations really helped her to soar.

 

Contact Catryn Becker: 

Contact Stephanie Goshen - Owner of Eden Reign: 

]]> Wed, 14 Jun 2023 16:16:37 +0000 catryn@optimizewe.com (Stephanie Goshen, Eden Reign Salon, Eden Reign Apothecary) http://www.optimizewe.com/ "A wing and a prayer and a lot of turkey sandwiches."  This is how guest Stephanie Goshen describes the entrepreneurial journey for her.  In this episode, Stephanie, self described creative, and host Catryn Becker discuss the steps necessary to nurture a business mindset while still allowing the creative juices to flow.

Stephanie further describes the process she went through to learn all of the skills necessary to run her successful hair salon and apothecary business, Eden Reign, and how she needed to leave her ego at the door in order to do so.  She learned the value early on about surrounding herself with people who she admired.

The conversation really turns juicy as Stephanie shares how a major medication situation she experienced a few years ago changed her view on the world both personally and professionally.  She shares how letting go of others expectations really helped her to soar.

 

Contact Catryn Becker: 

Contact Stephanie Goshen - Owner of Eden Reign: 

]]> 18 - Is your ego getting in the way of your growth? With Stephanie Goshen Stephanie Goshen, Eden Reign Salon, Eden Reign Apothecary 00:37:44 "A wing and a prayer and a lot of turkey sandwiches." This is how guest Stephanie Goshen describes the entrepreneurial journey for her. In this episode, Stephanie, self described creative, and host Catryn Becker discuss the steps necessary to nurture a business mindset while still allowing the creative juices to flow. "A wing and a prayer and a lot of turkey sandwiches." This is how guest Stephanie Goshen describes the entrepreneurial journey for her. In this episode, Stephanie, self described creative, and host Catryn Becker discuss the steps necessary to nurture a business mindset while still allowing the creative juices to flow. eden reign salon, starting your own business, homemade soaps, life coach, how to let go of your ego, catryn becker, working for myself, old town spring, hair stylist, starting my own business, stephanie goshen, hair salon, entrepreneur, women supporting women, single mother, business journey, eden reign apothecary false full 18 b34152ea-2902-4447-94ec-3ab6ff12ef9b 17 - Coaching like NBA legend Phil Jackson. With Greg Hess How did Phil Jackson manage such huge egos like Michael Jordan from the Chicago Bulls or Kobe Bryant from the LA Lakers?  In this episode, host Catryn Becker interviews Coach Greg Hess about how his experience as a basketball coach relates to the business coaching he performs for and with various teams.  There are many parallels between the two.

Coach Hess does a remarkable job of relating our characteristics and team dynamics from the business world into sports analogy.  He even ties it back to relationship and loading the dishwasher!

Coach Hess shares incredible wisdom in the following three areas:

  • Know thy self
  • Know thy team
  • Know thy customers

If you like this interview, please like and subscribe to this podcast and leave a review!  Thanks for listening!

 

About Coach Greg Hess

Coach Hess has a proven track record of successful coaching endeavors. From the court, field or course to the boardroom, Coach Hess delivers winning systems and messages to help driven and energetic business owners and leaders increase their profits and their operating efficiencies.

As your coach and advisor, Coach Hess will help you achieve more using proven tools, methodologies and systems, tested and perfected over tens of thousands of businesses worldwide over the past three decades. He will hold you accountable for your results and, just like a sports coach, push you to perform at optimal levels.

—

Contact Catryn Becker: 

Contact Coach Greg Hess  | Business Accelerator Specialist: 

]]> Wed, 7 Jun 2023 05:00:00 +0000 catryn@optimizewe.com (Coach Greg Hess) http://www.optimizewe.com/ How did Phil Jackson manage such huge egos like Michael Jordan from the Chicago Bulls or Kobe Bryant from the LA Lakers?  In this episode, host Catryn Becker interviews Coach Greg Hess about how his experience as a basketball coach relates to the business coaching he performs for and with various teams.  There are many parallels between the two.

Coach Hess does a remarkable job of relating our characteristics and team dynamics from the business world into sports analogy.  He even ties it back to relationship and loading the dishwasher!

Coach Hess shares incredible wisdom in the following three areas:

  • Know thy self
  • Know thy team
  • Know thy customers

If you like this interview, please like and subscribe to this podcast and leave a review!  Thanks for listening!

 

About Coach Greg Hess

Coach Hess has a proven track record of successful coaching endeavors. From the court, field or course to the boardroom, Coach Hess delivers winning systems and messages to help driven and energetic business owners and leaders increase their profits and their operating efficiencies.

As your coach and advisor, Coach Hess will help you achieve more using proven tools, methodologies and systems, tested and perfected over tens of thousands of businesses worldwide over the past three decades. He will hold you accountable for your results and, just like a sports coach, push you to perform at optimal levels.

—

Contact Catryn Becker: 

Contact Coach Greg Hess  | Business Accelerator Specialist: 

]]> 17 - Coaching like NBA legend Phil Jackson. With Greg Hess Coach Greg Hess 00:24:49 How did Phil Jackson manage such huge egos like Michael Jordan from the Chicago Bulls or Kobe Bryant from the LA Lakers? In this episode, host Catryn Becker interviews Coach Greg Hess about how his experience as a basketball coach relates to the business coaching he performs for and with various teams. There are many parallels between the two. How did Phil Jackson manage such huge egos like Michael Jordan from the Chicago Bulls or Kobe Bryant from the LA Lakers? In this episode, host Catryn Becker interviews Coach Greg Hess about how his experience as a basketball coach relates to the business coaching he performs for and with various teams. There are many parallels between the two. nba, phil jackson, disc personality assessment, the platinum rule, chicago bulls, disc, la lakers, magic johnson, coach, michael jordan, the golden rule, team building, kobe bryant, know thy self, action coach, radical candor, basketball, business coach false full 17 6569d1f0-f07c-4258-8c63-d1478bfa259e 16 - Do you know how to create Wealth? With Linda Chung Is your money making you money?  It is possible with strategies that have been around for years and guest Linda Chung from Chung Financial Services.  Listen as Linda and host Catryn Becker discuss these strategies as well the journey that lead her to this career.  It is a journey of overcoming cultural and parental pressure to find a career that lights you up and energizes you!  A great listen for sure.

 

About Linda Chung

Creative and spontaneous, I'm a motivated and passionate entrepreneur with a history of success. Highly energetic and creative, I am adept at turning challenges into opportunities. My experience as an Agency Owner, real estate investor, emotional intelligence coach/consultant, angel investor/startup advisor/consultant has given me the opportunity to work in various roles across various industries such as marketing and management roles.

I have been successful in Sales, Business Development, Strategic Thinking, Coaching Facilitating Operations, Training Workshops, Marketing, Management, Consumer Products, Music Industry Mergers & Acquisitions, Corporate Finance. 

With a strong business development background and an MBA from Columbia, I have been able to work with clients in the music industry. My JD from Cornell has given me extensive experience in both corporate law and music law.

I am a woman who is compassionate, courageous, confident, creative, collaborative and curious. I am passionate about my work because it allows me to use all of my skills to help people grow their businesses or pursue their goals.

—

Contact Catryn Becker: 

Contact Linda Chung  | Chung Financial Services: 

]]> Thu, 1 Jun 2023 16:36:05 +0000 catryn@optimizewe.com (Linda Chung) http://www.optimizewe.com/ Is your money making you money?  It is possible with strategies that have been around for years and guest Linda Chung from Chung Financial Services.  Listen as Linda and host Catryn Becker discuss these strategies as well the journey that lead her to this career.  It is a journey of overcoming cultural and parental pressure to find a career that lights you up and energizes you!  A great listen for sure.

 

About Linda Chung

Creative and spontaneous, I'm a motivated and passionate entrepreneur with a history of success. Highly energetic and creative, I am adept at turning challenges into opportunities. My experience as an Agency Owner, real estate investor, emotional intelligence coach/consultant, angel investor/startup advisor/consultant has given me the opportunity to work in various roles across various industries such as marketing and management roles.

I have been successful in Sales, Business Development, Strategic Thinking, Coaching Facilitating Operations, Training Workshops, Marketing, Management, Consumer Products, Music Industry Mergers & Acquisitions, Corporate Finance. 

With a strong business development background and an MBA from Columbia, I have been able to work with clients in the music industry. My JD from Cornell has given me extensive experience in both corporate law and music law.

I am a woman who is compassionate, courageous, confident, creative, collaborative and curious. I am passionate about my work because it allows me to use all of my skills to help people grow their businesses or pursue their goals.

—

Contact Catryn Becker: 

Contact Linda Chung  | Chung Financial Services: 

]]> 16 - Do you know how to create Wealth? With Linda Chung Linda Chung 00:26:29 Is your money making you money? It is possible with strategies that have been around for years and guest Linda Chung from Chung Financial Services. Listen as Linda and host Catryn Becker discuss these strategies as well the journey that lead her to this career. It is a journey of overcoming cultural and parental pressure to find a career that lights you up and energizes you! A great listen for sure. Is your money making you money? It is possible with strategies that have been around for years and guest Linda Chung from Chung Financial Services. Listen as Linda and host Catryn Becker discuss these strategies as well the journey that lead her to this career. It is a journey of overcoming cultural and parental pressure to find a career that lights you up and energizes you! A great listen for sure. create wealth false full 16 b46f0084-f09b-4fe8-9ac9-451800e962b4 15 - You've been evicted!! Now what? With George Oggero. Eviction Notice.  The last thing anyone wants to see on their door when they come home.  Now what?!?  As an attorney providing real estate guidance to tenants and landlord, guest George Oggero is the person you want in your corner.  As George shares, tenants will have the best outcome if they can seek counsel BEFORE they receive the eviction notice.  He can help you work out a deal with the management company. 

Switching gears to the business of being a small business, George and podcast host Catryn Becker discuss the fears and scarcity mindset that can hold solopreneurs back from scaling their business.  Listen how George overcame this fear and how he makes sure he makes payroll.  Catryn and George also discuss another common obstacle that small business owners face - consistency.  

In wrapping up the interview, George ends with great advice - "Call me first".  If you have a question that you think you may need a lawyer, call George and he will lead you in the right direction.

About George Oggero

George Oggero is the managing partner at The Oggero Law Firm located in Houston, Texas.  The Oggero Law Firm provides guidance on real estate and real estate investment matters, estate planning and probate, business matters, and general civil litigation.

—

Contact Catryn Becker: 

Contact George Oggero  | The Oggero Law Firm: 

]]> Wed, 24 May 2023 05:00:00 +0000 catryn@optimizewe.com (George Oggero) http://www.optimizewe.com/ Eviction Notice.  The last thing anyone wants to see on their door when they come home.  Now what?!?  As an attorney providing real estate guidance to tenants and landlord, guest George Oggero is the person you want in your corner.  As George shares, tenants will have the best outcome if they can seek counsel BEFORE they receive the eviction notice.  He can help you work out a deal with the management company. 

Switching gears to the business of being a small business, George and podcast host Catryn Becker discuss the fears and scarcity mindset that can hold solopreneurs back from scaling their business.  Listen how George overcame this fear and how he makes sure he makes payroll.  Catryn and George also discuss another common obstacle that small business owners face - consistency.  

In wrapping up the interview, George ends with great advice - "Call me first".  If you have a question that you think you may need a lawyer, call George and he will lead you in the right direction.

About George Oggero

George Oggero is the managing partner at The Oggero Law Firm located in Houston, Texas.  The Oggero Law Firm provides guidance on real estate and real estate investment matters, estate planning and probate, business matters, and general civil litigation.

—

Contact Catryn Becker: 

Contact George Oggero  | The Oggero Law Firm: 

]]> 15 - You've been evicted!! Now what? With George Oggero. George Oggero 00:31:44 Eviction Notice. The last thing anyone wants to see on their door when they come home. Now what?!? As an attorney providing real estate guidance to tenants and landlord, guest George Oggero is the person you want in your corner. As George shares, tenants will have the best outcome if they can seek counsel BEFORE they receive the eviction notice. He can help you work out a deal with the management company. Eviction Notice. The last thing anyone wants to see on their door when they come home. Now what?!? As an attorney providing real estate guidance to tenants and landlord, guest George Oggero is the person you want in your corner. As George shares, tenants will have the best outcome if they can seek counsel BEFORE they receive the eviction notice. He can help you work out a deal with the management company. real estate, tenant, sacrifice, estate planning, probate, solopreneur, legal counsel, lonely journey, overcoming fears, laywer, litigation, eviction notice, landlord, george oggero, growth, entrepreneur, management company, limiting beliefs, scaling, eviction, attorney, scarcity mindset, home office, real estate investing, legal defense false full 15 7b4b818e-c2d5-4043-a560-eefbfb9f36a9 14 - How to Pivot from a Pink Slip with Jennifer Greene For most people, receiving a "pink slip" would be devastating news but Jennifer Greene and her husband used as a launching pad for following their hearts.   Listen in as host Catryn Becker chats with Jennifer about her journey from anti-human trafficking into real estate flipping, investing, and coaching.  It is quite the wild ride!

Additionally, Cat and Jen discuss the importance of creating firm boundaries, establishing guiding core values, and how to not let others determine your worth. Jen brings an interesting take on how she views the interview process, with keeping in my mind how she hires to protect her brand.  She shares how to see past people who are just really good at interviewing. We also share stories of being mothers and how we work differently now to balance family life.

About Jennifer Greene

Ever since Jen can remember, she has always had a passion for helping people.  Jen has a unique capability to strategize ways out of complicated real estate situations, such as probate, divorce, eviction, and she specializes in foreclosures.  Having faced foreclosure with her husband, Dan, she spent a long time educating herself and others on how to avoid foreclosure. Jen has built many solid relationships with attorneys throughout the Twin Cities and comes highly recommended to solve complex real estate situations.  In her spare time, you will find Jen traveling, boating, playing volleyball, and spending time with her husband and two sons at their cabin. Jen also serves as the Vice Chair on the Board of Directors for the Sexual Violence Center in Minneapolis.

—

Contact Catryn Becker: 

Contact Jennifer Greene  | Property Haus: 

]]> Wed, 17 May 2023 05:00:00 +0000 catryn@optimizewe.com (Jennifer Greene) http://www.optimizewe.com/ For most people, receiving a "pink slip" would be devastating news but Jennifer Greene and her husband used as a launching pad for following their hearts.   Listen in as host Catryn Becker chats with Jennifer about her journey from anti-human trafficking into real estate flipping, investing, and coaching.  It is quite the wild ride!

Additionally, Cat and Jen discuss the importance of creating firm boundaries, establishing guiding core values, and how to not let others determine your worth. Jen brings an interesting take on how she views the interview process, with keeping in my mind how she hires to protect her brand.  She shares how to see past people who are just really good at interviewing. We also share stories of being mothers and how we work differently now to balance family life.

About Jennifer Greene

Ever since Jen can remember, she has always had a passion for helping people.  Jen has a unique capability to strategize ways out of complicated real estate situations, such as probate, divorce, eviction, and she specializes in foreclosures.  Having faced foreclosure with her husband, Dan, she spent a long time educating herself and others on how to avoid foreclosure. Jen has built many solid relationships with attorneys throughout the Twin Cities and comes highly recommended to solve complex real estate situations.  In her spare time, you will find Jen traveling, boating, playing volleyball, and spending time with her husband and two sons at their cabin. Jen also serves as the Vice Chair on the Board of Directors for the Sexual Violence Center in Minneapolis.

—

Contact Catryn Becker: 

Contact Jennifer Greene  | Property Haus: 

]]> 14 - How to Pivot from a Pink Slip with Jennifer Greene Jennifer Greene 00:31:30 For most people, receiving a "pink slip" would be devastating news but Jennifer Greene and her husband used as a launching pad for following their hearts. Listen in as host Catryn Becker chats with Jennifer about her journey from anti-human trafficking into real estate flipping, investing, and coaching. It is quite the wild ride! For most people, receiving a "pink slip" would be devastating news but Jennifer Greene and her husband used as a launching pad for following their hearts. Listen in as host Catryn Becker chats with Jennifer about her journey from anti-human trafficking into real estate flipping, investing, and coaching. It is quite the wild ride! real estate, investors, bucket list, jennifer greene, estate planning, entrepreneurial spirit, real estate coaching, interview process, foreclosure, travel, probate, catryn becker, property haus, lawyer, empath, 9 to 5, relationships, emapthy, what's your why, estate planning attorney, business owner, for profit business, entrepreneur, pivot, distressed homeowner, real estate investing, relationship building, opportunity, working mom, core values, great deals first, gratefulness, small business false full 14 c5ca5034-812d-4100-a843-83e8a3b481d3 13 - Getting Comfortable with the Uncomfortable with Alyssa Webb-McCune Why does the topic of sex still make us so uncomfortable?  And how does this affect us in the workplace?  In this episode, Catryn discusses sex and how it impacts your brand and culture especially under the lens of Diversity, Equity, and Inclusion (DEI) programs and efforts with Alyssa Webb-McCune, the founder of Natural Balance Counseling.  

Among all aspects of mental health, Alyssa works a lot around the topic of sex, which is considered a taboo subject for many people.   We dive deeper into how to market and promote a brand when its considered taboo and how to lean into your company value's to keep true to yourself.

Additionally, if you have ever wondered if you need to see a therapist or a sex therapist, this is a great resource on how to find the right one for you and find comfort in how to seek the help you need.

Discussion topic resources:

 

Contact Catryn Becker: 

Contact Alyssa Webb-McCune  | Natural Balance Counseling: 

About Alyssa

Alyssa Webb-McCune, the founder of Natural Balance Counseling, has been a part of the Houston community for over a decade. She understands the unique variety of her neighbors and tailors her style for each individual that walks through her door. Her passion is providing a safe and supportive space for clients and clinicians to grow and be the best version of themselves. She understands that going to counseling for the first time, or starting back after a rocky first attempt, can be intimidating. She works hard to ensure everyone feels comfortable and heard in a caring, judgment-free space. 

]]> Wed, 10 May 2023 13:46:38 +0000 catryn@optimizewe.com (Alyssa Webb-McCune) http://www.optimizewe.com/ Why does the topic of sex still make us so uncomfortable?  And how does this affect us in the workplace?  In this episode, Catryn discusses sex and how it impacts your brand and culture especially under the lens of Diversity, Equity, and Inclusion (DEI) programs and efforts with Alyssa Webb-McCune, the founder of Natural Balance Counseling.  

Among all aspects of mental health, Alyssa works a lot around the topic of sex, which is considered a taboo subject for many people.   We dive deeper into how to market and promote a brand when its considered taboo and how to lean into your company value's to keep true to yourself.

Additionally, if you have ever wondered if you need to see a therapist or a sex therapist, this is a great resource on how to find the right one for you and find comfort in how to seek the help you need.

Discussion topic resources:

 

Contact Catryn Becker: 

Contact Alyssa Webb-McCune  | Natural Balance Counseling: 

About Alyssa

Alyssa Webb-McCune, the founder of Natural Balance Counseling, has been a part of the Houston community for over a decade. She understands the unique variety of her neighbors and tailors her style for each individual that walks through her door. Her passion is providing a safe and supportive space for clients and clinicians to grow and be the best version of themselves. She understands that going to counseling for the first time, or starting back after a rocky first attempt, can be intimidating. She works hard to ensure everyone feels comfortable and heard in a caring, judgment-free space. 

]]> 13 - Getting Comfortable with the Uncomfortable with Alyssa Webb-McCune Alyssa Webb-McCune 00:23:19 Why does the topic of sex still make us so uncomfortable? And how does this affect us in the workplace? In this episode, Catryn discusses sex and how it impacts your brand and culture especially under the lens of Diversity, Equity, and Inclusion (DEI) programs and efforts with Alyssa Webb-McCune, the founder of Natural Balance Counseling. Why does the topic of sex still make us so uncomfortable? And how does this affect us in the workplace? In this episode, Catryn discusses sex and how it impacts your brand and culture especially under the lens of Diversity, Equity, and Inclusion (DEI) programs and efforts with Alyssa Webb-McCune, the founder of Natural Balance Counseling. equity, the woodlands, natural balance counseling, dei, counseling, taboo subjects, sex therapist, self love, am i normal?, sex, alyssa webb-mccune, therapy, inclusion, self-love, dei initiative, diversity, dei initiatives, montgomery county false full 13 928d9e7d-1388-466d-9257-f25c4b49a8b9 12- Is something wrong with me? With Nila Raju At one point or another, most of us ask ourselves "What's wrong with me?".  As we get more life experience, we realize that we don't think the same as other people and for some reason think the deficit must be with us.  In this episode, Catryn talks with guest Nirmala (Nila or Nimi) Raju, an energy healer with certifications and trainings in over 50 modalities!  Nila shares with us just why she has so many certifications as well as how she came to start looking deeper and desiring more from her career first in chemical engineering and then in IT services.  

Enjoy!

 

Contact Catryn Becker: 

Contact Nirmala (Nila or Nimi) Raju  | Infinite Healing: 

]]> Wed, 26 Apr 2023 15:28:51 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ At one point or another, most of us ask ourselves "What's wrong with me?".  As we get more life experience, we realize that we don't think the same as other people and for some reason think the deficit must be with us.  In this episode, Catryn talks with guest Nirmala (Nila or Nimi) Raju, an energy healer with certifications and trainings in over 50 modalities!  Nila shares with us just why she has so many certifications as well as how she came to start looking deeper and desiring more from her career first in chemical engineering and then in IT services.  

Enjoy!

 

Contact Catryn Becker: 

Contact Nirmala (Nila or Nimi) Raju  | Infinite Healing: 

]]> 12- Is something wrong with me? With Nila Raju Catryn Becker 00:33:40 At one point or another, most of us ask ourselves "What's wrong with me?". As we get more life experience, we realize that we don't think the same as other people and for some reason think the deficit must be with us. At one point or another, most of us ask ourselves "What's wrong with me?". As we get more life experience, we realize that we don't think the same as other people and for some reason think the deficit must be with us. energy healing, energy healer, healing modality, chemical engineering, energy worker, it provider, healing modalities, what is wrong with me, engineering, chakras, it services, yoga, chakra balancing, chakra, is something wrong with me, engineer, changing careers false full 12 47c71743-cd68-4bf1-b9c3-81c055a28dfd 11-How to find "The One" with Andrea Walker How do you know if you have found "The One"?  This is something a lot of people spend time thinking about but it is usually only in connection with romantic relationships.  We rarely think of "The One" in terms of our career when it should garner just as much consideration, if not more, based on the percentage of time we will spend working during our lifetime.   In this episode, Catryn dives deep with Andrea Walker, a Gene Key Guide for Entrepreneurs, on how to look inwardly to understand who you were created to be and how that translates to finding and/or creating a fulfilling career for yourself.

Contact Catryn Becker: 

Contact Andrea Walker  | Gene Keys Guide for Entrepreneurs: 

 

]]> Thu, 13 Apr 2023 16:36:11 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ How do you know if you have found "The One"?  This is something a lot of people spend time thinking about but it is usually only in connection with romantic relationships.  We rarely think of "The One" in terms of our career when it should garner just as much consideration, if not more, based on the percentage of time we will spend working during our lifetime.   In this episode, Catryn dives deep with Andrea Walker, a Gene Key Guide for Entrepreneurs, on how to look inwardly to understand who you were created to be and how that translates to finding and/or creating a fulfilling career for yourself.

Contact Catryn Becker: 

Contact Andrea Walker  | Gene Keys Guide for Entrepreneurs: 

 

]]> 11-How to find "The One" with Andrea Walker Catryn Becker 00:25:28 How do you know if you have found "The One"? This is something a lot of people spend time thinking about but it is usually only in connection with romantic relationships. We rarely think of "The One" in terms of our career when it should garner just as much consideration, if not more, based on the percentage of time we will spend working during our lifetime. In this episode, Catryn dives deep with Andrea Walker, a Gene Key Guide for Entrepreneurs, on how to look inwardly to understand who you were created to be and how that translates to finding and/or creating a fulfilling career for yourself. How do you know if you have found "The One"? This is something a lot of people spend time thinking about but it is usually only in connection with romantic relationships. We rarely think of "The One" in terms of our career when it should garner just as much consideration, if not more, based on the percentage of time we will spend working during our lifetime. In this episode, Catryn dives deep with Andrea Walker, a Gene Key Guide for Entrepreneurs, on how to look inwardly to understand who you were created to be and how that translates to finding and/or creating a fulfilling career for yourself. gene keys, career, trust, catryn becker, the one, relationships, andrea walker, gene keys guide, job, entrepreneur, life long learner false full 11 6f4ac178-6398-4c5d-93c9-0451d4712b17 10 - How to attract and retain the best talent with Adam Coffey In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Adam Coffey, a successful CEO, to discuss the crucial role that culture plays in an organization's success.

The conversation kicks off with Catryn asking Adam about his experience in building and maintaining a strong company culture. Adam shares his insights on how he has created a culture that promotes accountability, transparency, and trust within his teams.

As the discussion continues, Catryn and Adam delve deeper into the ways in which culture can impact an organization's bottom line. They touch on topics such as employee retention, customer satisfaction, and attracting the best talent, and how each of these areas can be positively or negatively affected by an organization's culture.

Throughout the conversation, Catryn and Adam provide actionable insights for business leaders looking to improve their organization's culture, including tips for creating a culture of open communication, promoting diversity and inclusion, and encouraging employee feedback.

In summary, this episode of The Good, Bad, and Ugly of Business offers a thought-provoking discussion on the importance of culture in business, with practical advice for leaders looking to build a culture that fosters success and growth.

 

About Adam Coffey:

Adam has had an incredible career that began serving our great country as a humble soldier in the US Army to scaling a staggering three small businesses into empires.  He has done nearly 60 acquisitions and Billions of dollars in successful exits.  In his spare time he has managed to write two #1 best-selling books – The Private Equity Playbook and most recently The Exit Strategy Playbook. 

 

Contact Catryn Becker: 

 

Contact Adam E. Coffey:

]]> Wed, 29 Mar 2023 05:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with Adam Coffey, a successful CEO, to discuss the crucial role that culture plays in an organization's success.

The conversation kicks off with Catryn asking Adam about his experience in building and maintaining a strong company culture. Adam shares his insights on how he has created a culture that promotes accountability, transparency, and trust within his teams.

As the discussion continues, Catryn and Adam delve deeper into the ways in which culture can impact an organization's bottom line. They touch on topics such as employee retention, customer satisfaction, and attracting the best talent, and how each of these areas can be positively or negatively affected by an organization's culture.

Throughout the conversation, Catryn and Adam provide actionable insights for business leaders looking to improve their organization's culture, including tips for creating a culture of open communication, promoting diversity and inclusion, and encouraging employee feedback.

In summary, this episode of The Good, Bad, and Ugly of Business offers a thought-provoking discussion on the importance of culture in business, with practical advice for leaders looking to build a culture that fosters success and growth.

 

About Adam Coffey:

Adam has had an incredible career that began serving our great country as a humble soldier in the US Army to scaling a staggering three small businesses into empires.  He has done nearly 60 acquisitions and Billions of dollars in successful exits.  In his spare time he has managed to write two #1 best-selling books – The Private Equity Playbook and most recently The Exit Strategy Playbook. 

 

Contact Catryn Becker: 

 

Contact Adam E. Coffey:

]]> 10 - How to attract and retain the best talent with Adam Coffey Catryn Becker 00:35:12 In this episode, host Catryn Becker sits down with Adam Coffey, a successful CEO, to discuss the crucial role that culture plays in an organization's success. In this episode, host Catryn Becker sits down with Adam Coffey, a successful CEO, to discuss the crucial role that culture plays in an organization's success. business, fortune 500, adam e coffey, hiring, maximize revenue, turnaround, engineering, servant leaders, workforce, clear vision, best talent, culture, talent acquisition, employees, build trust, management, adam coffey false full 10 7a667354-e5e6-4014-8239-4c1e890d9e8c 09 - How to get Lucky in Business with Lila Taylor How do you get lucky in business?  In this week's episode, Catryn Becker discusses this very issue with Lila Taylor, the owner of The Laundry Fairy.  There is a formula for luck in business and Lila and Catryn share this along with how to become an overnight success.

About Lila Taylor:

Lila is a homeschool mother and the ultimate entrepreneur operating a successful wash, fold, and hang laundry service in the north Houston area.

Contact Catryn Becker: 

Contact Lila Taylor | The Laundry Fairy: 

]]> Thu, 16 Mar 2023 01:28:57 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ How do you get lucky in business?  In this week's episode, Catryn Becker discusses this very issue with Lila Taylor, the owner of The Laundry Fairy.  There is a formula for luck in business and Lila and Catryn share this along with how to become an overnight success.

About Lila Taylor:

Lila is a homeschool mother and the ultimate entrepreneur operating a successful wash, fold, and hang laundry service in the north Houston area.

Contact Catryn Becker: 

Contact Lila Taylor | The Laundry Fairy: 

]]> 09 - How to get Lucky in Business with Lila Taylor Catryn Becker 00:24:00 How do you get lucky in business? In this week's episode, Catryn Becker discusses this very issue with Lila Taylor, the owner of The Laundry Fairy. There is a formula for luck in business and Lila and Catryn share this along with how to become an overnight success. How do you get lucky in business? In this week's episode, Catryn Becker discusses this very issue with Lila Taylor, the owner of The Laundry Fairy. There is a formula for luck in business and Lila and Catryn share this along with how to become an overnight success. false full 9 e10ce4c2-71de-44b6-abd1-fb36a0d730cd 08 - Is seeing believing or is believing seeing? With Jenn Colmenares In this episode, Catryn Becker welcomes Jenn Colmenares, Success Coach at EDEN, to the show to discuss how business owners can harness the power of their thoughts to create a life they love.  Jenn has been utilizing manifestation techniques such as the Law of Attraction for many years and helps others to do the same.  

Catryn and Jenn geek out over holistic modalities and techniques such as muscle testing, Feng Shui, human design, astrology and moon cycles, the Creation Codes, and the Gene Keys.  But then bring it back into tangible tips to apply within business.

 

About Jenn Colmenares:

She began in the holistic health industry 17 years ago, it was then quickly realized business builders, sales professionals and employers were struggling, finding it near impossible to keep up with the ever evolving nature of their business. 

Fast-forward to 2022, she has collaborated with thousands of inter & entrepreneurs teaching Business Building Skills, leveraging social tools and implementing systems to authentically build their brand and organically grow their business with out the overwhelm of mastering ALL the medias and struggling to keep their marketing real. 
 

—

Contact Catryn Becker: 

Contact Jenn Colmenares | Success Coach at EDEN: 

]]> Wed, 1 Mar 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ In this episode, Catryn Becker welcomes Jenn Colmenares, Success Coach at EDEN, to the show to discuss how business owners can harness the power of their thoughts to create a life they love.  Jenn has been utilizing manifestation techniques such as the Law of Attraction for many years and helps others to do the same.  

Catryn and Jenn geek out over holistic modalities and techniques such as muscle testing, Feng Shui, human design, astrology and moon cycles, the Creation Codes, and the Gene Keys.  But then bring it back into tangible tips to apply within business.

 

About Jenn Colmenares:

She began in the holistic health industry 17 years ago, it was then quickly realized business builders, sales professionals and employers were struggling, finding it near impossible to keep up with the ever evolving nature of their business. 

Fast-forward to 2022, she has collaborated with thousands of inter & entrepreneurs teaching Business Building Skills, leveraging social tools and implementing systems to authentically build their brand and organically grow their business with out the overwhelm of mastering ALL the medias and struggling to keep their marketing real. 
 

—

Contact Catryn Becker: 

Contact Jenn Colmenares | Success Coach at EDEN: 

]]> 08 - Is seeing believing or is believing seeing? With Jenn Colmenares Catryn Becker 00:30:06 In this episode, Catryn Becker welcomes Jenn Colmenares, Success Coach at EDEN, to the show to discuss how business owners can harness the power of their thoughts to create a life they love. Jenn has been utilizing manifestation techniques such as the Law of Attraction for many years and helps others to do the same. In this episode, Catryn Becker welcomes Jenn Colmenares, Success Coach at EDEN, to the show to discuss how business owners can harness the power of their thoughts to create a life they love. Jenn has been utilizing manifestation techniques such as the Law of Attraction for many years and helps others to do the same. false full 8 3ce87695-3aeb-4297-8684-267eee1a3e16 07 - Do I need a Financial Planner? With Rick Salmeron How old were you when you opened your first bank account?  For most people this probably wasn't a very memorable or momentous occasion but not so for this week's guest, Financial Planner Rick Salmeron.  In fact, creating wealth and saving money are so intrinsic to Rick, it is like it is part of his DNA.  And isn't that exactly what you want in your financial planner?

In this episode, Catryn and Rick also discuss the concept of "Behavior Finance" and its impact on our wallet.  It is a fascinating topic and one that really gets you thinking about your own spending habits and how to make different changes in your life.  

If you have questions, don't currently have a financial planner yet or looking to make a change, please reach out to Rick using the contact information below.  He is happy to help!

Connect with Rick Salmeron:

Connect Catryn Becker: 

]]> Wed, 15 Feb 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ How old were you when you opened your first bank account?  For most people this probably wasn't a very memorable or momentous occasion but not so for this week's guest, Financial Planner Rick Salmeron.  In fact, creating wealth and saving money are so intrinsic to Rick, it is like it is part of his DNA.  And isn't that exactly what you want in your financial planner?

In this episode, Catryn and Rick also discuss the concept of "Behavior Finance" and its impact on our wallet.  It is a fascinating topic and one that really gets you thinking about your own spending habits and how to make different changes in your life.  

If you have questions, don't currently have a financial planner yet or looking to make a change, please reach out to Rick using the contact information below.  He is happy to help!

Connect with Rick Salmeron:

Connect Catryn Becker: 

]]> 07 - Do I need a Financial Planner? With Rick Salmeron Catryn Becker 00:26:45 How old were you when you opened your first bank account? For most people this probably wasn't a very memorable or momentous occasion but not so for this week's guest, Financial Planner Rick Salmeron. In fact, creating wealth and saving money are so intrinsic to Rick, it is like it is part of his DNA. And isn't that exactly what you want in your financial planner? How old were you when you opened your first bank account? For most people this probably wasn't a very memorable or momentous occasion but not so for this week's guest, Financial Planner Rick Salmeron. In fact, creating wealth and saving money are so intrinsic to Rick, it is like it is part of his DNA. And isn't that exactly what you want in your financial planner? false full 7 ef99e8eb-3cae-411e-aba7-c73a40c8ae2c 06 - What your Florist wants you to know about Valentine's Day with Melinda Lenzy Valentine's Day is the single biggest day for giving flowers but have you ever stopped to think about where the flowers came from?  In this episode, Catryn interviews florist Melinda Lenzy, the owner of Exotica, the Signature of Flowers in Houston, Texas, to get the inside of scoop of what florists experience on this day of love.

Contact Catryn Becker: 

 

Contact Melinda Lenzy:

Exotica the signature of flowers 
5600 NW Central Drive #136 Houston, TX 77092 
713-960-8484

www.exotica-thesignatureofflowers.com

https://www.facebook.com/profile.php?id=100063628777287

www.exoticaweddings.com

https://www.instagram.com/exotica.flowers/

https://www.linkedin.com/in/exotica-thesignatureofflowers/

]]> Wed, 1 Feb 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Valentine's Day is the single biggest day for giving flowers but have you ever stopped to think about where the flowers came from?  In this episode, Catryn interviews florist Melinda Lenzy, the owner of Exotica, the Signature of Flowers in Houston, Texas, to get the inside of scoop of what florists experience on this day of love.

Contact Catryn Becker: 

 

Contact Melinda Lenzy:

Exotica the signature of flowers 
5600 NW Central Drive #136 Houston, TX 77092 
713-960-8484

www.exotica-thesignatureofflowers.com

https://www.facebook.com/profile.php?id=100063628777287

www.exoticaweddings.com

https://www.instagram.com/exotica.flowers/

https://www.linkedin.com/in/exotica-thesignatureofflowers/

]]> 06 - What your Florist wants you to know about Valentine's Day with Melinda Lenzy Catryn Becker 00:29:50 Valentine's Day is the single biggest day for giving flowers but have you ever stopped to think about where the flowers came from? In this episode, Catryn interviews florist Melinda Lenzy, the owner of Exotica, the Signature of Flowers in Houston, Texas, to get the inside of scoop of what florists experience on this day of love. Valentine's Day is the single biggest day for giving flowers but have you ever stopped to think about where the flowers came from? In this episode, Catryn interviews florist Melinda Lenzy, the owner of Exotica, the Signature of Flowers in Houston, Texas, to get the inside of scoop of what florists experience on this day of love. false full 6 5c3f6201-37b9-4057-b95a-10a768b21c9a 05 - Work for someone else or work for yourself? With Chuck Swain Did you follow the typical path of going from high school, to college, to working for someone else?  This is the path for most people.  And although Catryn and Chuck Swain met when they worked for the same company, listen to this podcast as they discuss how they came to work for themselves.  

A great listen if you are considering going into business for yourself!

About Chuck Swain

Chuck began his career working for large corporations in the Human Resources department. During his time in that role, he was able to live all over the world but the desire to move towards becoming his own boss was just too strong.  Now he is an independent business owner of Modern Automotive in Christiansburg, Virginia.

 

Contact Catryn Becker: 

Contact Chuck Swain

]]> Wed, 18 Jan 2023 06:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Did you follow the typical path of going from high school, to college, to working for someone else?  This is the path for most people.  And although Catryn and Chuck Swain met when they worked for the same company, listen to this podcast as they discuss how they came to work for themselves.  

A great listen if you are considering going into business for yourself!

About Chuck Swain

Chuck began his career working for large corporations in the Human Resources department. During his time in that role, he was able to live all over the world but the desire to move towards becoming his own boss was just too strong.  Now he is an independent business owner of Modern Automotive in Christiansburg, Virginia.

 

Contact Catryn Becker: 

Contact Chuck Swain

]]> 05 - Work for someone else or work for yourself? With Chuck Swain Catryn Becker 00:23:59 Catryn and this weeks special guest, Chuck Swain, dissect the benefits of working for a corporation or working for yourself Catryn and this weeks special guest, Chuck Swain, dissect the benefits of working for a corporation or working for yourself business, career, corporate career, human resources, new, catryn becker, work for yourself, hr, chuck swain, automotive, business owner, owner, crossfit, cross fit, entrepreneur, changing careers, independent business owner, modern automotive false full 5 80e82147-d835-4d8d-91a8-4b8ededd6fab 04 - What Business Does Nature Have in Business? with Melanie Webb Catryn Becker welcomes Melanie Webb, Founder of WebbWell, to the show to discuss her journey in the health and wellness space. Melanie is a firm believer in weaving nature into health and wellness and has created a program called Mother Nature’s Gym to that effect.  

Having grown up in Utah with a biologist father who took her birdwatching and insect collecting, Melanie has been immersed in nature right from the start. As she explains to Catryn, she worked in a more traditional aspect of the fitness industry before finding herself burned out by the constant drive to take on more clients and earn more. When she returned to nature and wove that into her fitness and health ideals, she realized her entrepreneurship calling. 

In this episode Catryn and Melanie talk about the healing power of nature, Japan’s history of forest bathing and governmental support for hiking, how our brains respond to natural environments, Melanie’s Mother Nature’s Gym course and upcoming app, and women’s legacy of creation. Melanie keenly understands the power of natural settings and channels that into her app and fitness endeavors in beautiful ways.  

About Melanie Webb

Melanie Webb is the founder and creator of WebbWell and Sol Fitness Adventures. She is a recognized leader in the adventure travel industry and an innovator in extending fitness retreats into the outdoors.

Her purpose is to guide and support power players through their recovery and healing process so they can get back to maximum productivity and feel more connected.

An expert performance coach and outdoor fitness guide, the former wildlife biologist has been sought out by top-rated gyms, destination spas, and brands because of her unique fitness journey and perspective on the outdoors.

Melanie is grateful for all of the clients, colleagues and mentors who have played a role in her personal and business growth. A traveler and seeker at heart, Melanie has explored the globe, adventuring in over 30 countries and 25 of the United States.

—

Contact Catryn Becker: 

Contact Melanie Webb

]]> Wed, 4 Jan 2023 07:30:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Catryn Becker welcomes Melanie Webb, Founder of WebbWell, to the show to discuss her journey in the health and wellness space. Melanie is a firm believer in weaving nature into health and wellness and has created a program called Mother Nature’s Gym to that effect.  

Having grown up in Utah with a biologist father who took her birdwatching and insect collecting, Melanie has been immersed in nature right from the start. As she explains to Catryn, she worked in a more traditional aspect of the fitness industry before finding herself burned out by the constant drive to take on more clients and earn more. When she returned to nature and wove that into her fitness and health ideals, she realized her entrepreneurship calling. 

In this episode Catryn and Melanie talk about the healing power of nature, Japan’s history of forest bathing and governmental support for hiking, how our brains respond to natural environments, Melanie’s Mother Nature’s Gym course and upcoming app, and women’s legacy of creation. Melanie keenly understands the power of natural settings and channels that into her app and fitness endeavors in beautiful ways.  

About Melanie Webb

Melanie Webb is the founder and creator of WebbWell and Sol Fitness Adventures. She is a recognized leader in the adventure travel industry and an innovator in extending fitness retreats into the outdoors.

Her purpose is to guide and support power players through their recovery and healing process so they can get back to maximum productivity and feel more connected.

An expert performance coach and outdoor fitness guide, the former wildlife biologist has been sought out by top-rated gyms, destination spas, and brands because of her unique fitness journey and perspective on the outdoors.

Melanie is grateful for all of the clients, colleagues and mentors who have played a role in her personal and business growth. A traveler and seeker at heart, Melanie has explored the globe, adventuring in over 30 countries and 25 of the United States.

—

Contact Catryn Becker: 

Contact Melanie Webb

]]> 04 - What Business Does Nature Have in Business? with Melanie Webb Catryn Becker 00:28:47 Catryn Becker welcomes Melanie Webb, Founder of WebbWell, to the show to discuss her journey in the health and wellness space. Melanie is a firm believer in weaving nature into health and wellness and has created a program called Mother Nature’s Gym to that effect. Catryn Becker welcomes Melanie Webb, Founder of WebbWell, to the show to discuss her journey in the health and wellness space. Melanie is a firm believer in weaving nature into health and wellness and has created a program called Mother Nature’s Gym to that effect. melanie webb, webbwell, plants, fitness, natural wellness, nature, mother nature’s gym, wellness, biology, entrepreneur, app, health and wellness, meditation false full 4 70db815e-60b4-4720-8f0b-3008bf895876 03 - Which Social Media Platform is the best for connecting? With Lisa Marineau. Lisa Marineau joins host Catryn Becker to discuss LinkedIn and online business success. Lisa owns Virtual Success With Lisa and she dives into details about helping other business owners master the networking potential of LinkedIn.

Lisa first joined LinkedIn when asked to generate leads for a former job. She fell in love with the platform and was inspired to teach business owners exactly what LinkedIn could do for them. She believes the greatest potential of LinkedIn is the relationship building and networking that drives it. 

In this episode Catryn and Lisa talk about what makes LinkedIn so valuable for business, the sales aspects of the platform, why Lisa prefers her work from home business model, and all the details of what Lisa offers in her training sessions. There are a lot of social media platforms available and Lisa makes a strong case for LinkedIn: you’ll want to tune in to hear why.

About Lisa Marineau

Lisa Marineau is the founder of Virtual Success With Lisa. As a freelance lead generator, Lisa has helped 260+ businesses to create their personal LinkedIn profile strategy. Hands-on with full DIY support along every step of the way.

She helps her clients build up their online reputation, increase their engagement AND increase their targeted connections, while also showing them how to better grow not only their connections, but their tribes and master the art of communication in a virtual world.

—

Contact Catryn Becker: 

Contact Lisa Marineau

]]> Wed, 4 Jan 2023 07:20:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Lisa Marineau joins host Catryn Becker to discuss LinkedIn and online business success. Lisa owns Virtual Success With Lisa and she dives into details about helping other business owners master the networking potential of LinkedIn.

Lisa first joined LinkedIn when asked to generate leads for a former job. She fell in love with the platform and was inspired to teach business owners exactly what LinkedIn could do for them. She believes the greatest potential of LinkedIn is the relationship building and networking that drives it. 

In this episode Catryn and Lisa talk about what makes LinkedIn so valuable for business, the sales aspects of the platform, why Lisa prefers her work from home business model, and all the details of what Lisa offers in her training sessions. There are a lot of social media platforms available and Lisa makes a strong case for LinkedIn: you’ll want to tune in to hear why.

About Lisa Marineau

Lisa Marineau is the founder of Virtual Success With Lisa. As a freelance lead generator, Lisa has helped 260+ businesses to create their personal LinkedIn profile strategy. Hands-on with full DIY support along every step of the way.

She helps her clients build up their online reputation, increase their engagement AND increase their targeted connections, while also showing them how to better grow not only their connections, but their tribes and master the art of communication in a virtual world.

—

Contact Catryn Becker: 

Contact Lisa Marineau

]]> 03 - Which Social Media Platform is the best for connecting? With Lisa Marineau. Catryn Becker 00:23:23 Lisa Marineau joins host Catryn Becker to discuss LinkedIn and online business success. Lisa owns Virtual Success With Lisa and she dives into details about helping other business owners master the networking potential of LinkedIn. Lisa Marineau joins host Catryn Becker to discuss LinkedIn and online business success. Lisa owns Virtual Success With Lisa and she dives into details about helping other business owners master the networking potential of LinkedIn. business, marketing, social media, lisa marineau, b2b, profile, virtual success, networking, social media platform, relationship, linkedin, virtual success with lisa false full 3 276bac78-9d20-4fe7-8dcf-86d695a4fb1c 02 - Riches in the Niches - why finding your niche is important with Lesley Taylor Catryn Becker welcomes Lesley Taylor to The Good, Bad, and Ugly of Business. Lesley is an alternative and holistic healer who founded Mystical Charms Wellness Center. Lesley shares her personal story and insight from her business journey, which has ranged from Scotland to Texas.

Lesley Taylor owned a crystal shop in Scotland before bringing her passion to Texas with her. She opened her small crystal shop prior to COVID and opened her larger one in 2020. She says 2020 brought an awakening into the mystical and energy side of crystals that greatly benefited her business. In July of 2022 she opened the wellness center. She lost both her brother and sister to cancer which renewed her interest in healing, and that passion helped manifest the opening of the center. 

In this episode Catryn and Lesley talk about the power of having a niche business, why Lesley focuses on empathy and compassion when hiring, the care taken to ensure her crystals are genuine, her advice for business owners, and why alternative healing methods are powerful modalities. Lesley explains the vibrational field of people which puts her in tune with their emotions; it is her ability to truly help her customers that gives her the most satisfaction in her business. 

About Lesley Taylor

Lesley Taylor was born in Edinburgh, Scotland and moved to Texas in 2004 with her daughter. She has been in the holistic business since she was a child. After she lost both her brother and sister to cancer, she decided to work in the healing industry, utilizing her background in clearing and activating chakras.  Her specialty is in Alternative & Holistic Healing. Lesley is a certified Reiki Master, Chakra Healer, Shamanic Healer and sound frequency Healer and offers these modalities at the center she founded in Texas, Mystical Charms Wellness Center.

—

Contact Catryn Becker: 

Contact Lesley Taylor, Founder of Mystical Charms Wellness Center: 

]]> Wed, 4 Jan 2023 07:10:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Catryn Becker welcomes Lesley Taylor to The Good, Bad, and Ugly of Business. Lesley is an alternative and holistic healer who founded Mystical Charms Wellness Center. Lesley shares her personal story and insight from her business journey, which has ranged from Scotland to Texas.

Lesley Taylor owned a crystal shop in Scotland before bringing her passion to Texas with her. She opened her small crystal shop prior to COVID and opened her larger one in 2020. She says 2020 brought an awakening into the mystical and energy side of crystals that greatly benefited her business. In July of 2022 she opened the wellness center. She lost both her brother and sister to cancer which renewed her interest in healing, and that passion helped manifest the opening of the center. 

In this episode Catryn and Lesley talk about the power of having a niche business, why Lesley focuses on empathy and compassion when hiring, the care taken to ensure her crystals are genuine, her advice for business owners, and why alternative healing methods are powerful modalities. Lesley explains the vibrational field of people which puts her in tune with their emotions; it is her ability to truly help her customers that gives her the most satisfaction in her business. 

About Lesley Taylor

Lesley Taylor was born in Edinburgh, Scotland and moved to Texas in 2004 with her daughter. She has been in the holistic business since she was a child. After she lost both her brother and sister to cancer, she decided to work in the healing industry, utilizing her background in clearing and activating chakras.  Her specialty is in Alternative & Holistic Healing. Lesley is a certified Reiki Master, Chakra Healer, Shamanic Healer and sound frequency Healer and offers these modalities at the center she founded in Texas, Mystical Charms Wellness Center.

—

Contact Catryn Becker: 

Contact Lesley Taylor, Founder of Mystical Charms Wellness Center: 

]]> 02 - Riches in the Niches - why finding your niche is important with Lesley Taylor Catryn Becker 00:31:39 Catryn Becker welcomes Lesley Taylor to The Good, Bad, and Ugly of Business. Lesley is an alternative and holistic healer who founded Mystical Charms Wellness Center. Lesley shares her personal story and insight from her business journey, which has ranged from Scotland to Texas. Catryn Becker welcomes Lesley Taylor to The Good, Bad, and Ugly of Business. Lesley is an alternative and holistic healer who founded Mystical Charms Wellness Center. Lesley shares her personal story and insight from her business journey, which has ranged from Scotland to Texas. holistic health, clear quartz, business, lesley taylor, vibrational field, reiki, crystals, entrepreneur, spiritual, mystical, alternative healing, wellness center, mystical charms wellness center false full 2 2cc597a6-79bb-4802-87b8-76301713d9a6 01 - Is Print Media Dead? with Rick Gutierrez Welcome to Episode One of The Good, Bad, and Ugly of Business with host Catryn Becker. Catryn welcomes Rick Gutierrez, Owner of Priority Printing, to the show to discuss his entrepreneurship journey. Rick shares insight not only into becoming a business owner but the ins and outs of the printing industry.

Rick has been in the printing industry for 35 years and stayed committed to the industry through pride in learning to master a specific skill set. Nearly 10 years ago, Rick moved away from working for other print shops and founded his own. What he learned is that business ownership is very different from knowing the printing industry inside and out. He reveals some of the struggles he faced and lessons he had to learn.

In this episode Catryn and Rick dig into the details of Rick’s business growth, what he would do differently, advice he has for upcoming business owners, and a secret he adheres to. But Rick also lays out the intricacies of printing and paints a clear picture of what it requires and who his ideal client is. Learning through the experiences of business owners like Rick is the best way to enhance your own business journey, and Rick has a lot of wisdom to share. 

About Rick Gutierrez

Rick Gutierrez is the Owner of Priority Printing SS in the Houston, Texas area. Rick has been in the printing industry for 35 years in roles as varied as press operator, bindery operator, and shop foreman. He opened his own business within the industry, Priority Printing SS, nearly ten years ago. He is proud that his business boasts a highly experienced customer service team and talented graphic designers that provide file assistance and meet any design needs.

—

Contact Catryn Becker: 

Contact Rick Gutierrez, Owner of Priority Printing SS: 

]]> Wed, 4 Jan 2023 07:00:00 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ Welcome to Episode One of The Good, Bad, and Ugly of Business with host Catryn Becker. Catryn welcomes Rick Gutierrez, Owner of Priority Printing, to the show to discuss his entrepreneurship journey. Rick shares insight not only into becoming a business owner but the ins and outs of the printing industry.

Rick has been in the printing industry for 35 years and stayed committed to the industry through pride in learning to master a specific skill set. Nearly 10 years ago, Rick moved away from working for other print shops and founded his own. What he learned is that business ownership is very different from knowing the printing industry inside and out. He reveals some of the struggles he faced and lessons he had to learn.

In this episode Catryn and Rick dig into the details of Rick’s business growth, what he would do differently, advice he has for upcoming business owners, and a secret he adheres to. But Rick also lays out the intricacies of printing and paints a clear picture of what it requires and who his ideal client is. Learning through the experiences of business owners like Rick is the best way to enhance your own business journey, and Rick has a lot of wisdom to share. 

About Rick Gutierrez

Rick Gutierrez is the Owner of Priority Printing SS in the Houston, Texas area. Rick has been in the printing industry for 35 years in roles as varied as press operator, bindery operator, and shop foreman. He opened his own business within the industry, Priority Printing SS, nearly ten years ago. He is proud that his business boasts a highly experienced customer service team and talented graphic designers that provide file assistance and meet any design needs.

—

Contact Catryn Becker: 

Contact Rick Gutierrez, Owner of Priority Printing SS: 

]]> 01 - Is Print Media Dead? with Rick Gutierrez Catryn Becker 00:34:13 Welcome to Episode One of The Good, Bad, and Ugly of Business with host Catryn Becker. Catryn welcomes Rick Gutierrez, Owner of Priority Printing, to the show to discuss his entrepreneurship journey. Rick shares insight not only into becoming a business owner but the ins and outs of the printing industry. Welcome to Episode One of The Good, Bad, and Ugly of Business with host Catryn Becker. Catryn welcomes Rick Gutierrez, Owner of Priority Printing, to the show to discuss his entrepreneurship journey. Rick shares insight not only into becoming a business owner but the ins and outs of the printing industry. business, graphic design, industry, client, priority printing, business owner, printing industry, printing companies, mentor, skills, rick gutierrez, business coach false full 1 b940f5c8-b81a-430f-b5e9-f24da848c30c Trailer: The Good, Bad, and Ugly of Business As business owners and entrepreneurs, we often feel alone. This podcast dives deep into the inner workings from a variety of industries to uncover the commonalities in business that we all experience.

—

Contact Catryn Becker: 

]]> Wed, 9 Nov 2022 18:43:41 +0000 catryn@optimizewe.com (Catryn Becker) http://www.optimizewe.com/ As business owners and entrepreneurs, we often feel alone. This podcast dives deep into the inner workings from a variety of industries to uncover the commonalities in business that we all experience.

—

Contact Catryn Becker: 

]]> Trailer: The Good, Bad, and Ugly of Business Catryn Becker 00:00:45 As business owners and entrepreneurs, we often feel alone. This podcast dives deep into the inner workings from a variety of industries to uncover the commonalities in business that we all experience. As business owners and entrepreneurs, we often feel alone. This podcast dives deep into the inner workings from a variety of industries to uncover the commonalities in business that we all experience. false trailer