Marketing Moves

Marketing Trust in Healthcare: Apex Skin’s Growth Strategy

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 14 May 2026 18:55:00 +0000

There's a med spa on every corner. So how does one brand rise above the noise, earn 1 million+ patients, and maintain a a near 5-star satisfaction rating across 15 locations, all while keeping clinical credibility intact? In this episode of Marketing Moves, host Ashtyn Morris (VividFront) sits down with Ruth Barnum, VP of Marketing & Aesthetics, and Johanna Maas, Director of Marketing at Apex Skin, leaders of an all-women marketing team redefining what healthcare marketing looks like in 2026. In this episode, you'll learn: → How to market a healthcare brand without sacrificing clinical trust → Why the line between a healthcare decision and a lifestyle decision is completely blurred in 2026 → What happens when marketing outpaces clinic execution (and how to fix it) → How dual leadership between marketing and operations drives real growth → What it takes to scale a dermatology brand in one of the most competitive markets in the country → Why an all-women marketing team is changing the playbook for healthcare brands If you're in healthcare marketing, aesthetics, or scaling a service brand in a saturated market, this episode is required listening.

Cancer Survivor to Data Center Managing Director

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 7 May 2026 18:55:00 +0000

What happens when a political science grad with a construction background gets handed the keys to a data center? You get one of Cleveland's most fascinating business stories. In this episode of Marketing Moves, host Ashtyn Morris (VividFront) sits down with Kevin Goodman, Managing Director and Partner at Blue Bridge Networks, a Cleveland-based data center, managed IT, cloud computing, and cybersecurity company. Kevin shares how he went from battling cancer and losing his construction company to spending 21 years building Blue Bridge into a regional powerhouse, all without a traditional tech background. In this episode, you'll learn: → How to market a highly complex technical business in plain human language → Why relationships and board service outperform cold outreach in B2B → What the rise of AI really means for cybersecurity (beyond the hype) → Why 95% of Blue Bridge's lost clients leave because of their OWN success (M&A) → How a non-technical founder can lead and grow a cutting-edge IT company → What "love and service" has to do with building a pipeline Whether you're in B2B tech, professional services, or just trying to grow a business in a noisy market — Kevin's approach will challenge how you think about marketing, culture, and legacy.

Opened a Fitness Studio Mid-Pandemic. Now She Runs a Wellness Empire

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 30 Apr 2026 18:55:00 +0000

Giovanna Knudsen didn't follow the playbook. She rewrote it. After ditching a veterinary career in college, Giovanna bet on herself opening a boutique fitness studio in the middle of a pandemic with a signed lease and a world shutting down around her. Six years later, she's running two businesses, curating a 15,000 sq ft wellness hub with 12 women-owned businesses under one roof, and building one of the most community-driven fitness brands in Northeast Ohio. In this episode, host Ashtyn Morris sits down with Giovanna to talk about: — Why opening during COVID was the beginning, not the end — How multimodality became her secret weapon against fitness trends and churn — The community-first marketing strategy that turns members into lifelong brand advocates — Why being "off the beaten path" actually made her easier to find — How a referral system with non-expiring credits keeps members coming back on their terms — What TikTok, local collabs, and rubber ducks hidden around the studio have to do with retention — The moment reformer Pilates made her studio feel whole for the first time — How she's building a brand her daughter can be proud of Whether you're a fitness entrepreneur, a small business owner trying to grow through community, or a marketer looking for proof that word-of-mouth still wins, this one's for you.

From Best Buy to the Boardroom: What It Really Takes to Be a CMO

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 23 Apr 2026 18:55:00 +0000

Mike Linton didn't stumble into the C-suite. He earned his way there across five CMO roles — Best Buy, eBay, Farmers Insurance, Ancestry, and more, by treating marketing as a growth engine, not a line item, and by learning the hard lessons early. From washing clothes in P&G training programs to negotiating with the Rolling Stones in Amsterdam (without a signed contract), Mike has seen it all. And he's built a framework along the way that has outlasted every trend, every platform shift, and every AI hype cycle. In this episode, host Ashtyn Morris sits down with Mike, and the host of CMO Confidential to talk about: — Why all marketing is performance marketing, just with different time horizons — The career loss that changed how Mike interviews for every job — Why firing your agency on day one is one of the biggest CMO mistakes — The "averaging is killing us" principle that transforms how you think about LTV — What a corrupted Rolling Stones disc at 11:30pm taught him about risk — How to speak finance fluently enough to own a seat at the table — What the future of marketing looks like in the age of AI and bot-first content. Whether you're a new marketer building your foundation or a seasoned leader navigating the modern C-suite, this conversation is packed with the kind of real-world insight you won't find in a textbook. https://cmoconfidential.com

Making Candy from Scratch, Going Viral & Buying a Building

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 16 Apr 2026 18:55:00 +0000

Jeff didn't set out to build a viral candy brand. What started as late-night cooking sessions in college, during COVID, while working full-time, slowly became something much bigger: a real business rooted in craft, community, and genuine storytelling. Instead of chasing trends or running ads, Jeff leaned into the process. He showed people how candy is made, shared the mistakes along the way (including the corn syrup incident that changed everything), and built an audience that actually cared. Over six years, that approach evolved into a full business, and eventually led him to a historic space he hustled his way into, one unforgettable auction story at a time. In this episode, host Ashtyn Morris sits down with Jeff to talk about: — What those early days of building in public actually looked like — The craft lessons that shaped his product and his brand — Why organic content and genuine community are his most reliable growth engine — How he went from lemon drops in his kitchen to opening a physical location — The auction story that landed him a historic building, and a new business partner — How he's using storytelling to preserve a space and revitalize a community Whether you're just starting out or grinding through year three wondering if it'll ever click, this episode is for you.

The Truth About Fitness, Nutrition & Corporate Wellness

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 9 Apr 2026 18:55:00 +0000

Zero Doubt Club didn’t set out to be just another fitness brand. What started as personal training and health coaching quickly evolved into a full ecosystem designed to make healthy living simple, sustainable, and actually doable. Instead of overcomplicating fitness and nutrition, they built two complementary brands: Zero Doubt Club, focused on coaching and accountability, and Zero Doubt Kitchen, a locally sourced organic meal prep service delivering clean, ready-to-eat meals straight to your door every week. Along the way, they’ve also developed a smart, community-driven marketing strategy that’s helped them grow organically and build real relationships with their audience. From weekly meal drops to corporate wellness programs, they’re helping individuals and companies remove friction and finally stay consistent with their health. In this episode, host Ashtyn Morris sits down to talk about: — How Zero Doubt Club approaches personal training and health coaching differently — Why consistency, not intensity, is the real key to results — The role of meal prep in eliminating decision fatigue — How Zero Doubt Kitchen sources, prepares, and delivers clean meals weekly — How they’re leveraging social media to connect with existing and prospective customers — The structure behind their corporate wellness program and why businesses are investing in employee health — Simple ways to start improving your health without overhauling your entire life Whether you're trying to get back on track, optimize your routine, or build a healthier lifestyle that actually sticks, this episode keeps it real and practical.

From Wall Street to Craft Beer to THC: Building the Saucy Empire

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 2 Apr 2026 18:55:00 +0000

Brent Zimmerman didn't take the typical path into craft beer. After years in finance on Wall Street, he walked away from an investment opportunity in 2013, and decided to build his own brewery instead. What followed is one of Cleveland's most interesting brand-building stories: Saucy Brew Works, launched in Hingetown in 2017, has grown into a multi-location hospitality company through organic growth, crowdfunding, and strategic acquisitions. Brent has raised over $20 million through crowdfunding and has continued to expand the Saucy brand into new categories, including Saucy Seltzer, a premium hemp-derived THC beverage line navigating a rapidly evolving and highly regulated market. In this episode, host Ashtyn Morris sits down with Brent to talk about: — Why he passed on investing in a brewery to start his own — How internal culture became the foundation for scaling across locations — The brand architecture behind Saucy Brew Works, Saucy Seltzer, Saucy Coffee, Urban Meyer's Pint House & Cartridge Brewing — What crowdfunding $20M actually taught him about community-building as a marketing strategy — Navigating THC beverage marketing amid evolving regulations, including the recent Ohio hemp-derived THC legislation that has put brands like his in limbo — Why he's still betting on Cleveland! Whether you're building a brand, scaling a business, or just trying to figure out what's actually working in marketing right now, this one's worth your time.

0 to $170M in 3 Years: Home Services Marketing Secrets Ft. AJ Wadian & Vince Venditti (Premier Home Pros)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 26 Mar 2026 18:55:00 +0000

How does a home services startup go from $0 to $170 million in just three years? In this episode of Marketing Moves, host Ashtyn Morris sits down with AJ Wadian and Vince Venditti of Premier Home Pros to break down the exact marketing and lead generation strategy behind one of the fastest-growing home services companies in the country. 📈 Year One: $15 Million 📈 Year Two: $86 Million 📈 Year Three: ~$170 Million This isn't luck, it's a repeatable system built on disciplined demand generation, smart market timing, and aligning sales with marketing from day one. What You'll Learn: Home Services Marketing at Scale — How to evolve your lead-gen mix as you grow from local contractor to national brand Operationalizing Growth — Why more leads without operational alignment creates chaos, not revenue The Renovation Over Relocation Trend — How to capitalize on the market shift driving homeowner spending right now Customer Education as a Conversion Tool — How smarter prospects convert at higher rates and lower cost Whether you're a contractor, home services operator, or marketing professional trying to scale lead generation without breaking your business, this episode is your blueprint.

How Spilt Social Built a 7,500+ Person Community Through Authentic Events Ft. Josiah Myers (Spilt Social)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 18 Mar 2026 13:25:18 +0000

In this episode of Marketing Moves, we sat down with Josiah Myers, Founder & CEO of Spilt Social, to explore how he’s building one of the Midwest’s fastest-growing event communities. What started as a simple idea to create more authentic networking experiences has grown into a movement, with 7,500+ email subscribers, sold-out events, and expansion into new cities. Josiah shares how mentorship, referrals, and multi-touch marketing strategies are driving sustainable growth — and why listening to the market has been critical to shaping Spilt Social’s evolution.

How Encore Was Built for the 1.3 Million People Visiting Playhouse Square with Abbas Mandviwala (Encore)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 6 Mar 2026 21:35:00 +0000

On this episode of Marketing Moves, we sat down with Abbas Mandviwala, physician, entrepreneur, and managing partner behind Encore, a cocktail bar in the heart of Playhouse Square. Abbas shares the story behind building a hospitality concept designed for the 1.3 million people who visit the district each year, and how thoughtful design, branding, and experience came together to create something unique for Cleveland’s theater district. We also dive into his journey from medicine to entrepreneurship, launching a hospitality concept from scratch, and why creating spaces centered around human connection matters more than ever.

Employee Retention Over Sales: How to Scale to 1,600+ Employees with Jerry Schill

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 27 Feb 2026 16:55:23 +0000

On this episode of Marketing Moves, we sat down with Jerry Schill, President & CEO of Schill Grounds Management, to talk about scaling a service business from a 10x20 storage unit to 37 locations across multiple states and Canada. Jerry shares what it takes to grow through acquisitions, transition into commercial maintenance, and build a people-first culture that can withstand rapid change. If you’re building a business and trying to grow without losing your culture, this one’s for you.

Building Beyond the Solar Coaster Ft. Anthony Manna Jr. (Hello Sunray)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 20 Feb 2026 16:08:59 +0000

On this episode of Marketing Moves, we sat down with Anthony Manna Jr., President of Hello Sunray, and Vice President of M7 Ventures, to explore disciplined entrepreneurship, diversification strategy, and the rise of Hello Sunray. Anthony shares why market feedback matters more than assumptions, how M7 Ventures stabilizes growth through diversified investments, and why rising power costs are driving opportunity in commercial solar. We also discuss referral-based growth, long-term thinking, and how battery storage and microgrids will shape the future of energy.

A Milestone Moment: Episode 100

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 13 Feb 2026 16:02:27 +0000

On this special 100th episode of Marketing Moves, we’re turning the mic around and sitting down with our own host, Ashtyn Morris. From her unexpected path into marketing to building Marketing Moves into an award-winning podcast and brand growth engine for VividFront, Ashtyn reflects on the journey behind the show. We dive into her approach to authentic storytelling, guest prep, and balancing multiple roles—plus what’s next as the podcast continues to evolve beyond its first 100 episodes.

Where Human Insight Still Wins Ft. Adam Zuccaro

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 6 Feb 2026 17:20:20 +0000

In this episode of Marketing Moves, we sat down with Adam Zuccaro, longtime agency leader, to explore how marketing teams can balance data, technology, and human creativity in a rapidly evolving landscape. From the role agencies play today to the rise of AI tools reshaping workflows, Adam shares why the most effective campaigns still rely on human insight and storytelling. We also dive into what defines “good creative,” how brands should think about performance vs. brand building, and the trends shaping content, campaigns, and consumer connection in 2026 and beyond.

The Business Case for Mental Conditioning Ft. DJ Eidson (Limitless Minds)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 14 Jan 2026 16:34:40 +0000

In this episode of Marketing Moves, we sit down with DJ Eidson, President and co-founder of Limitless Minds, to unpack how elite sports mental conditioning has been translated into a powerful framework for business performance. DJ shares the principles behind neutral thinking, why mindset is the true performance multiplier, and how focusing on the “middle” of teams can elevate overall results. We also explore how leaders can build resilient cultures, reduce burnout in hybrid work environments, and embed mindset discipline into daily routines for long-term impact.

Blueprints for Resilience Ft. Scott Hernandez (Hernandez Building Corporation)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 7 Nov 2025 15:42:11 +0000

In this episode of Marketing Moves, we sit down with Scott Hernandez, founder of Hernandez Building Corporation, to discuss his journey from bankruptcy and $50 repair jobs to leading a construction firm with a $150M bond limit. Scott shares how mentorship, trust, and integrity shaped his company’s national growth, renovating 150 projects across 25 states, while staying true to his values. We also dive into his personal transformation through guided psilocybin therapy, how it redefined his leadership style, and his next venture, Shifting Perspectives, a podcast dedicated to resilience, healing, and purpose beyond profit.

Pouring Purpose Into Every Bottle Ft. Jarred Smith (Nooma)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 24 Oct 2025 14:45:11 +0000

In this episode of Marketing Moves, we chat with Jarred Smith, co-founder of Nooma, the clean sports drink brand redefining hydration. Founded in 2014, Nooma set out to create a better-for-you alternative to traditional sports drinks, made with organic, plant-based ingredients and no added sugar. Jarred shares how the brand evolved from retail shelves to a thriving direct-to-consumer model, built around community, education, and sustainability. We also explore Nooma’s commitment to eco-friendly packaging and its vision for the future of functional beverages.

Turning Sweet Dreams into Shelf Space Ft. Elisabeth Sapell (All City Candy)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 17 Oct 2025 18:21:01 +0000

In this episode of Marketing Moves, we sat down with Elisabeth Sapell, founder of All City Candy, to explore how she turned her lifelong love of sweets into a thriving business and beloved local brand. From opening her first shop to navigating supply chain challenges, Elisabeth shares how creativity, community, and customer experience have shaped All City Candy’s success. She discusses the evolution of retail marketing, her approach to experiential in-store activations, and how authenticity fuels loyalty in an increasingly digital world. Tune in for an inspiring look at the business of joy, and how one entrepreneur continues to make life just a little sweeter.

The Founder-First Growth Model Ft. Michael Sirpilla (Society Brands)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 9 Oct 2025 16:41:54 +0000

On this episode of Marketing Moves, we sat down with Michael Sirpilla, co-founder and CEO of Society Brands to unpack their founder-first acquisition model and how it’s redefining the way challenger brands scale. Michael explains why Society Brands keeps founders in the driver’s seat post-acquisition, the importance of shared services in accelerating growth, and how quarterly masterminds create a community of collaboration. We dive into their strategic pivot from Amazon reliance to a diversified omnichannel presence, the role of loyalty programs and influencer partnerships in driving retention, and why authenticity is at the core of both marketing and AI integration. Michael also shares Society Brands' long-term vision to lead the clean, toxin-free movement, building brands that not only grow, but last.

Whiskey Without Boundaries Ft. Andrew Lix & Johanna Barnowski (Cleveland Whiskey)

vf-inception-team@vividfront.com (VividFront, LLC) — Tue, 30 Sep 2025 14:14:49 +0000

On this episode of Marketing Moves, we sat down with Andrew Lix, National Sales Director, and Johanna Barnowski, Marketing Manager at Cleveland Whiskey. Known for pushing boundaries, Cleveland Whiskey blends tradition, science, and creativity to craft award-winning spirits that stand out in a crowded market. Andrew and Johanna share the company’s journey from its family roots to national distribution, what it means to be “radically different,” and how they’re using innovation in both product development and marketing to grow a loyal customer base. From experimental woods to seasonal releases like Magic Rabbit and Christmas Bourbon, we dive into the challenges and opportunities of the whiskey industry today, and how Cleveland Whiskey is building a brand that resonates far beyond its hometown.

Why Brands Need More Than Exposure Ft. Sean Cain (Superlative Group)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 11 Sep 2025 16:00:34 +0000

On this episode of Marketing Moves, we sat down with Sean Cain, Senior Director at the Superlative Group, to discuss the evolving world of sponsorship marketing. Sean shares lessons from navigating long sales cycles and explains how sponsorships have shifted from logo placements to meaningful community partnerships. We explore how the Superlative Group blends local and global strategies, why municipalities are increasingly turning to sponsorships for alternative revenue, and how digital integration is transforming packages. Sean also highlights what’s next in sponsorships and why the most successful deals are built on authentic connections and long-term vision.

Winning Q4: Strategies for Holiday Success

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 3 Sep 2025 14:52:03 +0000

On this episode of Mini Moves, we sat down to break down the ultimate Q4 playbook for brands preparing for the holiday rush. From analyzing last year’s performance to forecasting inventory and optimizing promotional calendars, timing is everything when it comes to Black Friday and beyond. We explore why 80% of your paid media budget should shift to retargeting, how SMS is outpacing email in engagement, and why user-generated content consistently beats high-production creative. Plus, we discuss building audiences early, leaning on trusted influencer partners, and operational planning to avoid dreaded stockouts. Whether you’re finalizing your strategy or just getting started, this conversation will help you maximize impact in the most competitive season of the year.

Match Point for Media Innovation Ft. Alex Gruskin (Cracked Racquets)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 27 Aug 2025 19:31:55 +0000

In this episode of Marketing Moves, we sat down with Alex Gruskin, Chief Creative Officer of Cracked Racquets, to hear how a single tweet sparked his journey into building one of tennis media’s fastest-growing platforms. Alex shares how he and founder Dalton turned a three-hour phone call into a lasting partnership, how Cracked Racquets adapted and thrived during the pandemic, and what it means to cover NCAA championships and WTA events like Tennis in the Land. We also dive into the power of analytics in sports media, uncovering why tennis is ripe for a data revolution.

Commissioning a Legacy Ft. Laura Gray & Nick Lippert (USS Cleveland Legacy Foundation)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 22 Aug 2025 13:27:06 +0000

In this episode of Marketing Moves, we sat down with Laura Gray, Director of Development, and Nick Lippert, Managing Director of the USS Cleveland Legacy Foundation, to talk about the city’s unique role in Navy history. Established in 2019, the foundation is preparing for the commissioning of the fourth USS Cleveland, a Littoral Combat Ship that represents both advanced naval innovation and Cleveland pride. We explore how grassroots fundraising and corporate partnerships are fueling this effort, how the crew of young sailors is connecting with the community as “Cleveland’s hometown team,” and why marketing and engagement have been central to building momentum. From social media strategy and creative fundraisers to strengthening ties with local organizations, this conversation highlights how the USS Cleveland is becoming a powerful symbol for both the Navy and the city it represents.

Throttle Meets Tech Stack Ft. Scott Colosimo (LAND Moto)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 7 Aug 2025 20:24:26 +0000

In this episode of Marketing Moves, we break down the electrifying journey of Scott Colosimo, founder of LAND Moto. What started with BMX tricks evolved into a mission to reshape urban mobility - and LAND Moto is leading the charge. Scott shares how his experience in battery innovation and product development led to building a vertically integrated electric vehicle company rooted in Cleveland. Designed for the 95% of Americans who don't ride motorcycles, LAND's emoto bikes blend e-bike ease with motorcycle thrill. We talk ride modes, first-time rider events, direct-to-consumer strategy, and why LAND's 10-year vision is about more than just the road - it’s about impact.

Click, Cart, Convert: The AI Formula for E-Commerce Wins

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 31 Jul 2025 19:45:14 +0000

On this special episode of Marketing Moves, we unpack how artificial intelligence is transforming the e-commerce landscape just in time for the holidays at our second annual Christmas in July event hosted at VividFront HQ in Cleveland. From hyper-personalized recommendations and dynamic pricing to chatbots that close sales in real time, AI is now embedded in every touchpoint of the customer journey. We’ll explore how generative tools are reshaping digital marketing content, how Google’s evolving AI search is rewriting SEO rules, and why Performance Max deserves a second look despite the skepticism. Whether you're a brand leader or a digital strategist, this episode is your cheat sheet for staying ahead in the AI-powered shopping season.

Dinner with a Side of Strategy Ft. Emily Pentecost (@thingsivebeeneating)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 25 Jul 2025 14:37:39 +0000

In this episode of Marketing Moves, we sat down with Emily Pentecost, the creator behind @thingsivebeeneating, built a social media following of over 170,000 across Instagram and TikTok—all while working full-time in legal marketing. In this episode, she shares how a personal food journal evolved into a viral content platform, thanks to consistent visual style, genuine voice, and a Cleveland-first mindset. From her haunted house restaurant video that hit 11.9 million views to partnerships rooted in personal values, Emily talks about the challenges of creating content in public, the power of community over competition, and what it takes to stay inspired without selling out. Plus, her must-visit spots for anyone hungry in Cleveland.

Building BRITE Futures in Clean Energy Ft. Manoj Jhaveri (BRITE Energy Innovators)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 18 Jul 2025 14:04:41 +0000

On this episode of Marketing Moves, we sat down with Manoj Jhaveri, Innovation Services Director at BRITE Energy Innovators. Manoj shares his journey from engineering and entrepreneurship to empowering over 130 clean energy startups across the Midwest. He breaks down how BRITE functions more like an energy-focused startup ecosystem than a traditional incubator, and how programs like their CXO Network are helping founders level up. Manoj also unpacks the real differences between building software and hard tech, from longer timelines to bigger funding gaps—and why communication, coachability, and founder wellness are critical to bridging the “valley of death” in energy innovation.

Stopping Microplastics at the Source Ft. Max Pennington (CLEANR)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 10 Jul 2025 19:01:06 +0000

In this episode of Marketing Moves, we sat down with Max Pennington, CEO and Co-Founder of CLEANR. Max shares how an internship at P&G and an entrepreneurial drive from Case Western Reserve University sparked his mission to tackle microplastic pollution. With most microplastics coming straight from our washing machines, Max and his team developed a vortex-based filter that captures over 90% of microplastics before they reach waterways. He talks about the product’s nature-inspired design process, early engineering hurdles, and a go-to-market strategy focused on universities and long-term B2B goals. Max also dives into brand storytelling, upcoming regulatory pushes in the US and EU, and how CLEANR’s vision extends from everyday households to hospitals and hotels. If you’re passionate about sustainability and real-world tech innovation, this episode is a must-listen.

Building a Climate-Conscious Cheese Brand Ft. Sorosh Tavakoli (Stockeld Dreamery)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 3 Jul 2025 20:48:16 +0000

In this episode of Marketing Moves, Sorosh Tavakoli shares how he went from tech entrepreneur to founder of Stockeld Dreamery, reimagining cheese with climate-friendly, legume-based creations. Inspired by Bay Area pioneers like Oatly and Beyond, Sorosh invested four years in R&D to craft fermented chickpea, lentil, and yellow pea cheeses that use 75% fewer resources than dairy—without compromising on taste or texture. From managing tricky fermentation to launching in 200 NYC stores and driving a 33% demo conversion rate, Sorosh dives into what it takes to stand out in a tough plant-based market. He also talks brand identity, playful Swedish storytelling, and how partnerships with local bagel shops and influencers are helping Stockeld build a category as complex and craveable as wine.

Live from Cleveland, It’s 50 Years of Music Ft. Greg Harris (Rock & Roll Hall of Fame and Museum)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 26 Jun 2025 19:24:09 +0000

In this episode of Marketing Moves, Greg Harris, President and CEO of the Rock & Roll Hall of Fame and Museum, shares how Cleveland became the forever home of rock history—and why the museum continues to shape the culture today. With 31 years in the museum world and a record store legacy of his own, Greg breaks down how the Rock Hall drives a $240 million economic impact, connects with 1.5 million students annually, and keeps evolving through digital marketing, live music, and immersive exhibits like SNL: Ladies and Gentlemen… 50 Years of Music. From pairing classic legends with contemporary stars to embracing hip hop and EDM, Greg reveals how the Rock Hall honors the past while staying plugged into the pulse of now.

Small Business Advocacy in Ohio Ft. Megan Kim (COSE)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 20 Jun 2025 15:40:53 +0000

In this episode of Marketing Moves, we sit down with Megan Kim, Executive Director at COSE and Senior Vice President of Membership Development & Marketing at the Greater Cleveland Partnership, to explore her 20-year journey from event coordinator to strategic leader at the helm of Ohio’s largest small business support organization. Representing 11,000 of GCP’s 12,000 members, COSE provides advocacy, resources, and access to benefits like affordable healthcare through a MEWA with Medical Mutual. Megan shares how COSE is tackling small business challenges—like limited time, budget, and marketing expertise—through AI adoption, educational content, and a newsroom-style marketing team. With a growing LinkedIn presence and targeted support for industries like food, construction, and the arts, COSE is redefining what it means to serve entrepreneurs at every stage.

Beyond the Grid: How Influencer Events are Changing the Social Game

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 12 Jun 2025 16:38:09 +0000

In this Mini Moves episode, we dive into the rising trend of influencer-led brand activations and how major names like Rare Beauty and Gymshark are redefining what successful events look like. Gone are the days of follower-count-first strategies—today, it's all about real connection, local relevance, and community-driven storytelling. From intimate micro-influencer gatherings to consumer-inclusive experiences, we explore how aesthetically curated events are built to be shared and remembered. Discover what makes an activation effective in today’s social landscape and how even small brands can make a big impact on a budget.

The Tech Behind the Takeout Ft. Aaron Hoffman (DeliverThat)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 6 Jun 2025 16:07:15 +0000

In this episode of Marketing Moves, we sat down with Aaron Hoffman, co-founder of DeliverThat, to explore how a college hustle evolved into a nationwide B2B catering delivery platform. From a viral tweet that jumpstarted their following to a strategic pivot during the pandemic, DeliverThat has grown to support over 35,000 drivers and partnerships with brands like Wegmans and Taco Cabana. Aaron unpacks how the company’s proprietary tech stack powers flexible, high-performance solutions across five verticals—and why their shift from product-first to brand-led storytelling is central to their next chapter. With the U.S. catering market projected to hit $110 billion by 2030, this conversation reveals what it really takes to build a delivery business that scales with strategy, not just speed.

Scaling Health Innovation Ft. Duane Mancini (Project MedTech)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 28 May 2025 19:50:22 +0000

In this episode of Marketing Moves, we sit down with Duane Mancini, CEO and co-founder of Project MedTech, to explore how his background in medicinal chemistry evolved into a mission-driven journey to support early-stage medtech startups. Duane shares how launching Project MedTech during the pandemic created an opportunity to provide consulting and capital support to healthcare innovators. The conversation covers the unique strengths of Midwest medtech, the power of storytelling in scientific marketing, and the growing role of AI in healthcare solutions. With eyes on expansion in 2025, Duane offers candid insights for founders—reminding us all that building a great company is a marathon, not a sprint.

Grit, Gutters, and Giving Back Ft. Matt Kaulig (Kaulig Companies Ltd.)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 23 May 2025 16:30:39 +0000

In this episode of Marketing Moves, Matt Kaulig shares his journey from college athlete to executive chairman of Kaulig Companies Ltd., a growing enterprise spanning sports, media, and consumer products. He discusses founding LeafFilter Gutter Protection and how a bold, contrarian mindset helped him scale during the 2008 recession. Matt reflects on his leadership values—urgency, resilience, and a belief that not everyone needs to be a leader to make an impact. He also dives into Kaulig Charitable Giving and how aligning business with community support is core to his mission, including the company's role as title sponsor of a major PGA Tour Champions event in Northeast Ohio.

Good Pizza, Great Strategy Ft. Charlie Anderson (Good Pizza)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 14 May 2025 15:53:36 +0000

In this episode of Marketing Moves, we chatted with Charlie Anderson, the YouTube creator turned pizza maker behind Cleveland’s viral sensation, Good Pizza. Charlie shares how a pandemic-fueled passion for sourdough baking launched his online following—and ultimately, a brick-and-mortar restaurant serving up artisan New York-style pies. From mastering fermentation to crafting content that converts followers into loyal customers, Charlie dives into the strategy behind blending digital influence with a physical food brand. Tune in for a behind-the-scenes look at growing a business that’s as much about community and craft as it is about crust.

Marketing Recovery With Impact Ft. Montana Banner (Thrive Peer Recovery Services)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 9 May 2025 17:47:18 +0000

In this episode of Marketing Moves, we sat down with Montana Banner, Director of Project Management and Communications at Thrive Peer Recovery Services. Montana shares Thrive’s inspiring origin story and its mission to support individuals through all stages of recovery, from ER visits to incarceration. She discusses the power of lived experience in building trust, the importance of peer-led programs like Survive to Thrive, and how Thrive addresses underserved populations—including survivors of human trafficking and isolated older adults. With a focus on grassroots outreach and workforce development, Montana offers a powerful perspective on what it means to market hope, healing, and human connection. In need of peer recovery support? Call 1-877-636-3777 or refer at https://thrivepeersupport.com/referrals/. To reach the Cuyahoga County Mental Health Warmline, call 440-886-5950.

Why Real Connections Win Ft. Manny Larcher (colaeb)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 1 May 2025 16:36:28 +0000

In this episode of Marketing Moves, entrepreneur and community builder Manny Larcher shares his journey from his roots in St. Lucia to launching colaeb, a platform helping businesses cut costs and boost efficiency through authentic networking and AI tools. He reflects on the contrast between communal and individualist cultures and how that shaped his approach to leadership, business, and meaningful relationships. Manny shares the founding story of colaeb during the pandemic, the value of face-to-face connection in a digital world, and how problem-solving can be the most effective networking strategy. This episode is packed with practical wisdom on building community, leading with authenticity, and driving growth through strategic collaboration.

The Business of Ethical Home Goods Ft. Jordan Bigelow & Julian Ayzman (YaYa & Co.)

vf-inception-team@vividfront.com (VividFront, LLC) — Tue, 15 Apr 2025 18:15:26 +0000

This episode of Marketing Moves features Jordan Bigelow and Julian Ayzman, co-founders of YaYa & Co, a sustainable home decor brand making waves with small-batch products and ethical sourcing. The duo shares how co-founder Candy launched YaYa & Co to disrupt fast furniture with community-driven craftsmanship and a mission rooted in social impact. The conversation covers how YaYa & Co markets to values-driven Gen Z shoppers, collaborates directly with artisans, and creates content that reflects their handmade ethos. Plus, they offer a behind-the-scenes look at growing the business, expanding product lines, and building out their new headquarters—all while staying true to their core values.

How to Build a Premium Retail Brand Ft. Jackie Wachter (FOUNT)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 9 Apr 2025 15:18:00 +0000

In this episode of Marketing Moves, we are joined by Jackie Wachter, Co-Founder of luxury leather goods brand, FOUNT. In an energizing conversation with Madison Riddell, Jackie shares how a simple Christmas gift idea sparked an omnichannel business rooted in craftsmanship, sustainability, and community. From making each bag by hand alongside her business partner and husband, Phillip, to launching several brick-and-mortar locations and an eCommerce store, the FOUNT story is equal parts heart and hustle. Jackie and Madison dive into the brand’s go-to marketing tactics—like creating hype around “color drops” and launching viral giveaways—and how their retail storefronts create an immersive brand experience. Jackie also unpacks FOUNT's sustainable approach, commitment to repair over replace, and their exciting roadmap for product growth. This episode is full of gems for any brand-builder looking to dominate in premium retail.

The Perfect Spread for Success Ft. Ali Bonar (Oat Haus)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 2 Apr 2025 20:16:06 +0000

In this episode of Marketing Moves, Ali Bonar, co-founder and CEO of Oat Haus, shares how her personal recovery from an eating disorder led to the creation of Granola Butter, the first oat-based spread of its kind. She opens up about the challenges of launching a new product category, the power of organic influencer partnerships, and the strategic storytelling that helped Oat Haus land in major retailers like Whole Foods and Costco. Ali also gets real about the mental health side of entrepreneurship, managing social media pressures, and what’s next for Oat Haus.

From Bans to Breakthroughs: The 2025 Social Media Situation

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 28 Mar 2025 21:52:44 +0000

In this special episode of Marketing Moves, we take you inside From Bans to Breakthroughs: The 2025 Social Media Situation, a live event hosted at VividFront. With social media platforms in flux, ad costs rising, and emerging players like Neptune and Lemon8 making waves, our expert panel explored the shifting digital landscape and how brands can stay ahead. From leveraging first-party data to optimizing paid social strategies and embracing new content formats, this discussion uncovers the key tactics marketers need to future-proof their strategies. Tune in for actionable insights on diversifying social media approaches, maximizing ROI, and staying agile in an ever-changing market.

Desserts with a Purpose Ft Devin Climer & Nina Lawless (Mugsy Bakes)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 21 Mar 2025 16:33:23 +0000

Mugsy Bakes co-founders Devin Climer and Nina Lawless share their inspiring journey from healthcare to entrepreneurship, crafting gluten-free, dairy-free desserts that celebrate indulgence without guilt. They discuss building an authentic brand, standing out with innovative packaging, and fostering a loyal community in a competitive market. Balancing motherhood and business, they reveal their approach to sustainability, marketing strategies, and the exciting future of Mugsy Bakes. This episode is a masterclass in turning pass ion into a purpose-driven brand that resonates with consumers.

Building Brands Through Experience Ft. Andy Tran (Arthur Street Ventures)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 14 Mar 2025 19:46:40 +0000

Entrepreneur and CMO Andy Tran takes us on a dynamic journey from launching an architecture firm in his early career to spearheading Arthur Street Ventures, a powerhouse in venture design and investment. He reveals the secrets to marketing in high-stakes industries like defense and wellness, emphasizing the power of authenticity, bold storytelling, and deep relationship-building. Andy also dives into his work with brands like La Caza Spirits and SISU Lifestyle, sharing how community engagement fuels brand success. With a spirit of adventure and an insatiable curiosity, he unpacks the lessons that have shaped his career and his fearless approach to business and marketing.

Leveraging Personal Branding in the Workplace Ft. Blake Babcock (Staffing Solutions Enterprises)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 7 Mar 2025 18:53:07 +0000

This episode of Marketing Moves features Blake Babcock, VP of Client Engagement at Staffing Solutions Enterprises, in a conversation about the power of personal branding in today’s professional landscape. Blake shares insights from his journey in the staffing industry, the evolving world of recruitment, and how professionals can align their personal brands with company values to build trust and credibility. The discussion explores authenticity, the impact of social media on visibility, and strategies for navigating today’s candidate-driven job market.

Fund Reporting for the Next Generation Ft. Owen Hester (LPx)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 28 Feb 2025 15:37:41 +0000

This episode of Marketing Moves features Owen Hester, CEO and founder of LPx, a platform revolutionizing private fund reporting and investor relations. Owen shares his journey from finance to entrepreneurship, the challenges of marketing a SaaS product in a complex industry, and the growing need for transparency in fund administration. The conversation explores the distinctions between private equity, venture capital, and hedge funds, as well as the role of relationships and word-of-mouth in LPx’s growth. Owen also reflects on his vision for the future of private investing.

The Future of Streaming Ft. Ryan Schreiber (Streamline)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 21 Feb 2025 21:29:54 +0000

This episode of Marketing Moves features Ryan Schreiber, founder of Streamline, an app simplifying the streaming experience by consolidating sports, shows, and movies in one platform. Ryan shares his journey of launching Streamline, balancing startup life with fatherhood, securing funding, and building a loyal community. He highlights the app’s unique social features, sports integration, and user-driven growth. The conversation also explores marketing strategies, influencer collaborations, and the importance of adapting to user feedback in a competitive market.

Beyond the Mission Statement Ft. Heidi Baumgart (Small Giants Community)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 12 Feb 2025 18:27:12 +0000

This episode of Marketing Moves explores the power of branding core values in shaping business culture and client relationships with Heidi Baumgart, co-executive director of the Small Giants Community. Heidi shares her leadership journey and insights on how well-defined values drive decision-making, employee engagement, and customer loyalty. The conversation offers practical strategies for integrating core values into daily operations, making this episode a must-listen for businesses looking to stand out in a competitive market.

Cleveland’s Healthcare Revolution Ft. David Sylvan (University Hospitals & UH Ventures)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 6 Feb 2025 15:03:09 +0000

On this episode of Marketing Moves, we chat with David Sylvan, Chief Strategy, Innovation, and Marketing Officer at University Hospitals and President of UH Ventures, about the intersection of healthcare innovation and marketing. David provided insights on UH Ventures’ approach to tackling industry challenges through internal development and external partnerships, the role of hospital-affiliated venture capital, and Cleveland’s impact as a healthcare innovation hub. David also shed light on using AI, data, and personalized marketing to enhance patient engagement and transform healthcare delivery.

The Feedback Formula Ft. Darlene Campagna

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 31 Jan 2025 22:10:01 +0000

On this episode of Marketing Moves, we sat down with Darlene Campana, Owner and President of Direct Opinions, to explore the power of customer feedback in driving business growth. Direct Opinions uses customized surveys to uncover valuable insights for B2B and B2C organizations—going beyond satisfaction scores to truly understand customer experiences. Darlene shares her expertise in market research, revealing how feedback can shape marketing strategies, improve operations, and boost revenue. Listen to learn the importance of leadership buy-in and turning insights into action.

HubSpot Demystified: Insights for Businesses of All Sizes

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 22 Jan 2025 15:31:46 +0000

On this episode of Mini Moves, we chatted about why HubSpot stands out as a comprehensive CRM solution. We explored HubSpot's marketing-friendly features, which are grounded in inbound principles, and the critical role of team buy-in for successful adoption. We also share tips for evaluating business processes and data models before integration, discuss common CRM pitfalls, and explain why HubSpot is an excellent fit for businesses with long sales cycles and active lead-generation efforts. Tune in for practical advice on optimizing CRM strategies and determining if HubSpot is right for your business.

Behind the Creator Boom Ft. Lindsey Gamble

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 16 Jan 2025 16:21:08 +0000

On this episode of the Marketing Moves podcast, we interviewed Lindsey Gamble, an Influencer Marketing & Creator Economy Consultant and Advisor, recognized as a LinkedIn Top Voice in the Creator Economy. Lindsey shares his journey to becoming a prominent industry expert, with insights from his time at Mavrck (now Later). The discussion explores the evolution of influencer marketing, the rising importance of creators in both B2B and B2C strategies, and Lindsey’s tips for building a standout LinkedIn presence. They also tackle hot topics like TikTok’s regulatory hurdles and the transformative potential of AI in the creator economy. Tune in to learn how brands can forge authentic creator partnerships, diversify marketing strategies, and navigate the ever-changing digital landscape.

Navigating the VC Maze Ft. Justis Mendez (OneSixOne Ventures)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 10 Jan 2025 16:45:41 +0000

On this episode of Marketing Moves, we interviewed Justis Mendez, managing partner at OneSixOne Ventures, about his inspiring rise from a challenging upbringing to leading the way in venture capital. Mendez shares his journey in the tech industry, his work supporting startups in enterprise software and government tech, and the key role of community and relationships in the startup ecosystem. The conversation also explores his collaboration with Jake Paul on BETR, a revolutionary micro-betting platform, and how innovation in sports tech intersects with venture capital. Discover insights on founder-market fit, fundraising, and marketing strategies for emerging companies in this compelling conversation.

The Art of Marketing Kraut Ft. Mac Anderson (Cleveland Kitchen)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 3 Jan 2025 20:25:10 +0000

In this episode of Marketing Moves, we sat down with Mac Anderson, co-founder and chief commercial officer of Cleveland Kitchen, the top kraut and kimchi brand in the U.S. Mac shares the journey from farmers' markets to CPG success, revealing key marketing strategies, the power of influencer partnerships, and the role of consumer education in promoting fermented foods. Discover how Cleveland Kitchen blends quality, sustainability, and community to thrive in a competitive market.

A New Kind of ACO Ft. Matt Buder Shapiro (Vytalize Health)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 19 Dec 2024 17:44:04 +0000

On this episode of Marketing Moves, we sat down with Matt Buder Shapiro, Chief Marketing Officer of Vytalize Health, to explore the strategies behind the fastest-growing private company in the U.S. Matt shares his entrepreneurial journey, insights into Cleveland's thriving startup scene, and the innovative tactics driving success in healthcare marketing. From cultivating trust with primary care physicians to leveraging personalized medicine, Matt offers actionable advice for navigating the complexities of the healthcare tech industry. Tune in to discover how relationships and innovation can transform patient care.

Redefining Healthtech Startups Ft. Franco Kraiselburd (Asclepii)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 11 Dec 2024 17:34:46 +0000

In this episode of Marketing Moves, we chatted with Franco Kraiselburd, the founder and CEO of Asclepii, a biotech startup redefining regenerative medicine. Franco discusses his inspiring journey from scientist to entrepreneur, the groundbreaking Artemis technology, and his mission to make advanced medical treatments affordable and accessible to all. Along the way, he shares valuable insights on mentorship, personal branding, and navigating challenges as a young founder in healthcare. Don’t miss this thought-provoking conversation about innovation, passion, and the future of medicine.

Mastering Niche Marketing Agencies Ft. John Ghiorso

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 6 Dec 2024 15:50:19 +0000

In this episode of Marketing Moves, John Ghiorso, founder of Orca Pacific, shares his journey from leading a top Amazon-focused agency to creating a venture studio for scaling marketing agencies. He discusses the importance of timing, niche specialization, LinkedIn strategies, and streamlining operations with the Entrepreneurial Operating System (EOS). John also highlights the role of strong general managers in building teams and driving growth, offering actionable insights for agency success in today’s digital landscape.

Storytelling Through Motion Ft. Adam Wilde (TRG Multimedia)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 27 Nov 2024 16:39:57 +0000

In this episode of Marketing Moves, we sat down with Adam Wilde, CEO of TRG Multimedia, as he shared how his company is redefining content creation through high-quality video, photography, and CGI. From his journey as a creative professional to TRG's innovative approach to storytelling, Adam dives into the importance of investing in quality content to scale your brand. Learn about TRG's comprehensive services, their client-first philosophy, and future trends in marketing content. Plus, Adam offers final advice for brands looking to streamline their content strategy.

Brewing Brand Authenticity Ft. Connor Balderson (Market Garden Brewery)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 21 Nov 2024 19:16:41 +0000

In this episode of Marketing Moves, we sat down with Connor Balderson, Marketing Manager at Market Garden Brewery, to uncover the art and strategy behind marketing in the craft beer industry. From maintaining brand authenticity to building impactful partnerships, the conversation dives deep into how the brewery balances tradition, innovation, and community engagement. Tune in to explore the evolving trends in beer marketing and how Market Garden Brewery is staying ahead in the competitive craft beer scene.

Beyond the Last Click: Mastering Marketing Attribution

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 14 Nov 2024 18:54:42 +0000

In this episode of Mini Moves, our team sat down to unpack the evolving world of marketing attribution. As privacy regulations and the decline of third-party cookies reshape attribution, we share strategies for measuring meaningful conversions throughout the funnel. We also discuss the role of AI and media mix modeling in tackling these challenges, offering listeners a fresh, holistic approach to evaluating marketing success.

Crafting Consumer Connections Ft. Dan Perella (CEO of Chagrinovations)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 8 Nov 2024 17:31:43 +0000

In this episode of Marketing Moves, we sat down with Dan Perella, a trailblazer in the consumer products industry, to explore his journey from co-founding Ideastream Consumer Products to helping lead Chagrinovations. Dan shares invaluable lessons on the power of consumer feedback in shaping successful products, overcoming scaling challenges, and building lasting relationships with suppliers. He also dives into the evolving role of social media and e-commerce in modern marketing, offering actionable insights for marketers and entrepreneurs eager to innovate in the consumer space.

The Great Debate: Sales vs. Marketing

vf-inception-team@vividfront.com (VividFront, LLC) — Tue, 29 Oct 2024 15:17:26 +0000

Dana Allender, Founder of SUN - We Grow You, and Kyle Mollison, Director of B2B Marketing at VividFront, dive into a dynamic debate on whether sales or marketing leads the way in B2B success. Dana focuses on relationship-building and understanding customer needs, while Kyle highlights the power of targeted strategies and AI-driven personalization. They emphasize the importance of aligning both teams to generate leads, close deals, and sustain growth, wrapping up with a Q&A on fostering collaboration.

Building Ventures From The Ground Up Ft. Andrew Rising (Encore Venture Labs)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 24 Oct 2024 17:13:13 +0000

On this episode of Marketing Moves, we sat down with Andrew Rising, Managing Partner of Encore Venture Labs, a Cleveland-based venture studio. Listen as Andrew talks about his professional journey, Encore’s mission to fuel regional growth by tapping into Cleveland’s industrial roots, and the studio’s unique approach to building businesses from scratch. Andrew discusses the power of founder-led marketing, the importance of community-driven innovation, and Encore’s focus on sectors like advanced manufacturing and clean energy. This insightful conversation unpacks the keys to creating sustainable ventures through authentic, market-aligned strategies.

The Future of Finance is Female Ft. Brooke Sirak (VP of Kaulig Capital)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 16 Oct 2024 13:43:55 +0000

In this episode of Marketing Moves, we sat down with Brooke Sirak, VP of Kaulig Capital, to talk about her path into investment banking and her current leadership role. She shares insights on building meaningful relationships post-COVID, overcoming challenges for women in finance, the importance of mentorship, and achieving work-life balance. Plus, she offers inspiring advice for women stepping into leadership roles.

Bringing Ohio's Premier VC Event to Life Ft. Rachna Lather (Jumpstart)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 10 Oct 2024 16:30:13 +0000

On this episode of Marketing Moves, we are joined by Rachna Lathar, Commercial Strategy Director at Jumpstart, to talk about the impressive growth of Ohio VC Fest. Learn how the event scaled from 550 to 700 attendees in just nine months through strategic marketing, featuring LinkedIn outreach, personalized communication, and more. Rachna also shares event highlights, from startup showcases to a panel on resilience for women entrepreneurs, and offers a sneak peek at planning for 2025. Perfect for event marketers and startup enthusiasts alike.

Unlocking Digital Strategies to Scale Small to Mid-Size B2B

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 2 Oct 2024 18:07:23 +0000

In this Mini Moves, we sat down with Kyle Mollison, the Director of B2B Marketing at VividFront, to explore how small and mid-sized B2B brands can create scalable digital go-to-market strategies. Drawing from his extensive background in industrial B2B advertising, the conversation compares digital/inbound strategies with sales-led approaches and emphasizes how SMBs can leverage digital experiences to build customer trust. Tune in to learn how to map out your customer’s journey and craft a strategy that resonates in today's digital-first world.

The AI Classroom: Ft. Doan Winkel (AI Education Expert and Entrepreneur)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 25 Sep 2024 16:21:59 +0000

In this episode of Marketing Moves, we chatted with AI education expert Doan Winkel about his journey to becoming a pioneer in AI-driven learning. Listen as we explore how AI is transforming education by boosting efficiency, personalizing learning experiences, and reshaping teacher-student interactions. Doan also shares practical AI applications in the classroom and addresses common misconceptions, highlighting the profound impact AI can have on modern education.

Effective EOS Implementation: Ft. Kris Snyder (CRO of Ninety.io)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 20 Sep 2024 15:15:39 +0000

In this episode of Marketing Moves, we sat down with Kris Snyder, Chief Revenue Officer at Ninety and founder of Impact Architects. Kris shares his entrepreneurial journey, from growing up in a farming community to scaling companies like Vox Mobile during the dot-com era. Learn how EOS (Entrepreneurial Operating System) helps streamline operations, and discover how Ninety's platform is driving data-driven decision-making and accountability in organizations. Plus, Kris hints at the future of AI and automation in business processes. Tune in for insights on entrepreneurship, technology, and efficiency!

Building Authentic Connections: Ft. Natalie Bell (Founder of The City Social)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 12 Sep 2024 14:34:15 +0000

In this episode of Marketing Moves, we chat with Natalie Bell, a prominent content creator and founder of The City Social. Natalie shares her journey and offers insights into her approach to social media and shares her story on building a singles community through The City Social. Natalie's story illustrates the intersection of personal authenticity and strategic planning in building successful social media and community-driven business ventures.

Leveraging TikTok for Business Growth: Ft. Keenya Kelly

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 4 Sep 2024 16:46:30 +0000

In this episode of Mini Moves, Keenya Kelly, a video marketing and social media strategist, dives deep into how businesses can harness the power of TikTok for growth. Focusing on her work with female entrepreneurs, product-based businesses, and consultants, Keenya shares actionable strategies for leveraging TikTok shop, creating authentic content, and collaborating with influencers. Tune in for insights on why staying proactive on TikTok is crucial for your business success.

Investing in Ohio's Future: Ft. Jeffrey Stern (Principal of O.H.I.O. Fund & Co-Founder of Axuall)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 28 Aug 2024 16:22:38 +0000

In this episode of Marketing Moves, Jeffrey Stern, Principal of O.H.I.O. Fund and Co-Founder of Axuall, talks about his entrepreneurial journey, emphasizing the significance of open communication in startups. He discusses his Lay of the Land podcast, designed to inspire Cleveland's entrepreneurial community. Jeffrey shares insights on the O.H.I.O. Fund and highlights the power of storytelling in attracting venture capital.

E-Commerce Marketing Strategies for the Holidays: Expert Panel Discussion

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 21 Aug 2024 16:10:41 +0000

Last month we held our inaugural Christmas in July panel discussion here at VividFront! We brought together industry experts to share valuable insights on how e-commerce brands can effectively prepare for the upcoming Black Friday and Cyber Monday sales. The panel included Aaron Saks, President of Green Paper Products, and our very own VividFront specialists, Toni Pekar and Nate Statt. Together, they discussed actionable marketing strategies that brands can implement now to ensure success during the holiday shopping season.

Bringing Pro Tennis To Cleveland: Ft. Sam Duvall (President of Topnotch Management)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 14 Aug 2024 13:35:39 +0000

On this episode of Marketing Moves, we are joined by Sam Duvall, President of Topnotch Management. Listen as Sam talks about all things Tennis in the Land powered by Rocket Mortgage. Learn the innovative marketing strategies that Sam and his team used, how they fostered key partnerships with Rocket Mortgage and Rocket Entertainment Group to deliver enhanced player and fan experiences, and about the Changeover initiative focused on making tennis more accessible.

Revitalizing Cleveland: Ft. Baiju Shah (President & CEO of the Greater Cleveland Partnership)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 7 Aug 2024 13:09:18 +0000

On this episode of Marketing Moves, we interviewed Baiju Shah, President and CEO of the Greater Cleveland Partnership. Discover how Baiju, a Cleveland native, is spearheading efforts to revitalize the city. Learn about GCP's focus on dynamic businesses, talent growth, inclusive opportunities, and community appeal. Listen to learn about success stories that highlight Cleveland's potential for growth and why it’s an attractive place to live.

Making Steel Sexy: Ft. Dallas Hogensen (Co-Founder & CEO of Felux)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 1 Aug 2024 19:06:07 +0000

On this episode of Marketing Moves, we are joined by Dallas Hogensen, co-founder and CEO of Felux, a B2B marketplace transforming the steel industry. Dallas discusses his journey from working at companies like Lyft to developing Felux in Ohio. He shares how Felux addresses technology gaps, their new Account-Based Marketing strategy, and achieving $16 million in revenue without prior marketing. Tune in for a deep dive into the future of the steel industry and Felux's innovative approach, including their use of AI, plans for a venture capital fund, and commitment to the Midwest startup ecosystem.

Mastering Authentic Content: Tips for Social Media Success

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 24 Jul 2024 13:35:52 +0000

In this Mini Moves episode, we dive into the importance of content creation with an in-house content creator and brand specialist. Learn why every brand must prioritize content in their marketing strategy and discover actionable insights on staying authentic, leveraging trends, and creating impactful content that resonates with your audience. Don't miss tips for aspiring content creators and a pitch to business owners on the future of social media marketing.

What it Means to be a Serial Creative ft. Zosimo Maximo (Co-Founder of GrooveRyde)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 19 Jul 2024 14:52:22 +0000

Co-founder of GrooveRyde, a former boutique fitness studio in Cleveland, Zosimo Maximo, shares his journey from working in film production and creative direction for Fortune 500 companies to co-founding a unique fitness boutique and private social club in Cleveland. Listen as Zosimo shares his secrets to brand consistency and invaluable advice for creatives! You won’t want to miss this exciting dive into all aspects of being a serial creative. Press play to listen now!

Championing Cleveland: Marketing Strategies & Economic Impacts with David Gilbert

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 10 Jul 2024 14:00:00 +0000

In this episode of Marketing Moves, we are joined by David Gilbert, the President and CEO of Destination Cleveland and the Greater Cleveland Sports Commission. David shares his journey and the strategic efforts behind promoting Cleveland as a premier destination for major sporting events. Learn about the marketing tactics, community engagement, and economic benefits that come with hosting high-profile events. Discover how Cleveland's unique appeal and robust planning process have successfully attracted events like the Women's Final Four. Tune in for an insightful discussion on the challenges and triumphs of positioning Cleveland on the national stage, and gain invaluable marketing insights applicable to any city or business looking to scale. Click the play button to listen now!

Stay Green & Make Green: A Conversation with Russ Bates (NXTGEN Clean Energy Solutions)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 3 Jul 2024 20:47:10 +0000

In this episode of Marketing Moves, we sit down with Russ Bates, the visionary CEO of NXTGEN Clean Energy Solutions, to explore the transformative impact of clean energy on small to medium-sized businesses (SMBs). Russ shares insights on how NXTGEN helps businesses achieve their sustainability goals while enhancing their bottom line. Discover the importance of sustainability policies, the role of clean energy products like solar panels and EV charging stations, and the value of customized solutions. Learn how embracing sustainability can attract eco-conscious customers, talented employees, and investors. Tune in to uncover actionable strategies and inspiring initiatives that can digitally scale your business and contribute to a greener future. Click the play button to listen now!

Cleveland is the New Center of the World: Discussing the Future of the City with Mayor Bibb

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 26 Jun 2024 15:47:30 +0000

We sat down with the Mayor of Cleveland, Justin Bibb, to discuss his inspiring journey from the private sector to the heart of Cleveland's political landscape. Tune in to hear Mayor Bibb's actionable plans and his vision for a brighter, more prosperous Cleveland. This episode is a must-listen for anyone interested in urban development, political strategy, and the future of this great city.

Influencer Brand Trips: How Gen Z is Reshaping Brand Engagement

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 19 Jun 2024 13:19:32 +0000

Learn about the evolution of influencer brand trips from YouTube to TikTok. In this episode of Mini Movies, we tackle the costs, logistics, and smart cost-cutting hacks of influencer brand trips, while addressing criticisms of extravagance and brand disconnect. Learn how diverse and micro-influencers are changing the game, featuring stories like Jenna Palek’s influencer and Waterboy’s customer-inclusive trips. You won’t want to miss this exciting look into the world of influencer brand trips, press play to listen now.

Connecting with Gen Z: Ft. Andrew Roth (dcdx)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 30 May 2024 16:03:44 +0000

A lifetime of exposure to technology has significantly shaped Gen Z’s behavior when it comes to purchasing habits and media consumption. Andrew Roth, Founder and CEO of dcdx, helps businesses better understand and connect with Gen Z through tailored marketing. He joins Marketing Moves to talk about his research business, the relevance of Gen Z culture, favorite brands amongst Gen Z, and how to speak their language. If you want to appeal to Gen Z as a marketer, click here and press play!

Making Your Mark as an Entrepreneur: Ft. Kumar Arora (Arora Ventures)

vf-inception-team@vividfront.com (VividFront, LLC) — Tue, 21 May 2024 19:37:55 +0000

Want to engage a community? Sell love – that’s the key, according to Kumar Arora, CEO of Arora Ventures. Behind everything he does as an entrepreneur, he contemplates how he can positively impact those around him. He joins this episode to discuss turning your brand into a gift for others, the importance of content, overcoming the battle scars, making time for silence, and how to leave a legacy as a business owner. If you want to leave your mark as an entrepreneur, start now, by listening to this week's episode.

Tell Stories to Market Your Mission: Ft. John Litten (Habitat for Humanity)

vf-inception-team@vividfront.com (VividFront, LLC) — Tue, 14 May 2024 16:43:52 +0000

In the non-profit sector, marketing should remain a critical priority despite common resource challenges. John Litten, President & CEO of the Greater Cleveland Habitat for Humanity, encourages nonprofit leaders to focus on storytelling. He joins Marketing Moves to talk about the nuances of non-profit marketing, cultivating volunteers, measuring success, and maintaining good rapport within the community. If you're a nonprofit leader looking to better connect with your audience, tune in for this week’s episode!

Let’s Talk Shoptalk: Ft. Nate Statt and Joe Testa (VividFront)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 8 May 2024 13:57:23 +0000

Let’s Talk Shoptalk: Ft. Nate Statt and Joe Testa (VividFront) Join VividFront Director of Web Accounts Nate Statt and Chief Technology Officer Joe Testa as they break down Shoptalk, the conference highlighting the latest and greatest in the commerce space. They talk what worked and what didn’t, their favorite sessions, what the networking was like, and a white-out beach party that included Ludacris. Yes, that Ludacris. If you’re into ShopTalk and to learn more about these types of events, grab a snack and press play!

Building a Business through Meaningful Relationships: Ft. John Lurtz (MorelandConnect)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 1 May 2024 14:18:17 +0000

Hustle is important, but building a business with heart can be the real key to success. John Lurtz, Executive Chairman and Founder of Moreland Connect, started and continues to build his Software Development business by creating meaningful relationships. He joins VividFront’s Chief Technology Officer, Joe Testa, to talk about cultivating trust in tech industries and the balance between subject matter expertise and compassion. If you’re looking to establish trust with every potential new client, make sure to listen into this weeks Marketing Moves episode!

How Social Media Has Revolutionized the Sports World: Ft. Brenan Betro (Cleveland Browns)

vf-inception-team@vividfront.com (VividFront, LLC) — Tue, 23 Apr 2024 14:26:07 +0000

Sports and social media are a match made in heaven. Keeping up with the rollercoaster ride of the NFL season can be tough, but our guest embraces the responsibility. Brenan Betro, Social Media Manager for the Cleveland Browns, is here to discuss weathering the ups and downs of a season, keys to fan engagement, how they measure success, social media's impact on the sports world, how they’re able to be so real-time on game days, and more. If you’re curious about the future of social media and sports and/or love the Browns, press the play button!

Event Marketing for Brand Activation: Ft. Marcus Madison (Cleveland Clinic)

vf-inception-team@vividfront.com (VividFront, LLC) — Tue, 16 Apr 2024 15:42:17 +0000

Event marketing is one of the most powerful ways to connect with your audience. Marcus Madison, Community Relations Program Manager for the Cleveland Clinic, believes events are a critical tool in healthcare. Hear him shed light on a typical day in his role at a world-renowned healthcare organization, the best swag to give away at events, tips for measuring event success KPIs, and the biggest challenges when it comes to event marketing. If you want to take your connection with your audience to the next level, this episode is for you.

Embracing AI in the C-Suite: Ft. Ted Souder (Former Google Exec)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 12 Apr 2024 14:54:14 +0000

How big is artificial intelligence? According to Ted Souder, it’s “fire and electricity level innovation.” Ted spent more than 20 years as an executive at Google. He played a key role in every major milestone of the organization’s journey: the early days of display banners and search advertising, going mobile-first, and becoming an AI organization. Ted joins VividFront’s President, Madison Riddell, to discuss how to become part of the AI class, how to leverage AI in your sales team, how much your organization should invest in AI, and the ethics surrounding AI personalization. If you’re ready to step up your AI game, this episode is for you.

Social Media Marketing in Hospitality and Tourism: Ft. Gabe Wasylko (Destination Cleveland)

vf-inception-team@vividfront.com (VividFront, LLC) — Mon, 1 Apr 2024 15:58:32 +0000

Cleveland is best shared through the lens of the people who live and experience it every day. Gabe Wasylko is one of those people. That also happens to be his philosophy when it comes to sharing the experience of Cleveland on social media. Gabe, Social Media Manager for Destination Cleveland, joins VividFront Senior Account Executive Ashtyn Morris to share how he builds connection with social content, how his team utilizes paid media, their approach to influencer marketing, and his plans for the big year Cleveland has ahead. If you’re looking to shine on social media, this episode is for you.

AI-Driven Decision Making: Shaping How We Lead & Scale Ft. Ted Souder & Andrew Spott

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 15 Mar 2024 21:54:13 +0000

Artificial intelligence has revolutionized business and will continue to reshape the economy—but for the better. In this special Marketing Moves episode, Former Google Executive and Artificial Intelligence thought leader, Ted Souder, and Andrew Spott, Founder of AI-driven companies: HR Signal and VividFront, discuss AI's role in the global economy with VividFront's President, Madison Riddell. They shed light on how companies can effectively leverage AI to scale and inform business decisions.

Mission-Based Business Marketing: Ft. Vishnu Chandran (Wild Republic)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 1 Mar 2024 19:25:10 +0000

For Vishnu Chandran, CEO of Wild Republic, actions speak louder than words. Vishnu joins VividFront’s Director of B2B Marketing, Kyle Mollison, to talk mission-based business, how corporate social responsibility plays into marketing, how to build your brand by doing good, and the importance of being authentic. If you’re serious about making a difference with your business, you’ll want to listen to this one.

3 Ways AI Is Revolutionizing Digital Marketing

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 21 Feb 2024 18:44:14 +0000

On this episode of (Mini) Marketing Moves, VividFront's Paid Media Specialist Amy Kessler dives into the world of AI (artificial intelligence) in the digital marketing landscape. Listen now to learn the ins and outs of how AI works, and 3 ways it’s revolutionizing digital marketing.

How Tech Start-Ups Leverage Thought Leadership: Ft. Gerald Hetrick (CEO of Docket)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 1 Feb 2024 17:13:34 +0000

Crafting a go-to-market strategy in the alluring SaaS space requires confidence and content.

Gerald Hetrick, CEO of manufacturing operations platform Docket, repeat tech entrepreneur, and EOS Implementer, chats with VividFront’s President, Madison Riddell, about his approach to building B2B brands that sell. Gerald unpacks why he chose the tech industry, his velocity vs. quality mindset for producing thought leadership, insourcing vs. outsourcing marketing execution, and his secrets to generating multiple successful start-up exits.

Aspiring leaders in software, manufacturing, recruiting, IT...this one is for you.

How Your Personal Brand Can Transcend Into Measurable Business Success: Ft. Raquel Eatmon (Author, Restaurateur & Founder of Woman of Power Conference)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 19 Jan 2024 15:23:56 +0000

What do a Restaurateur, Author, Keynote Speaker, and CEO have in common? They're all hats Raquel Eatmon has worn throughout her impressive entrepreneurial journey. In this episode, Raquel chats with VividFront’s President, Madison Riddell, about building your personal brand by trying on many hats, while still staying true to yourself. She shares her lessons learned, mistakes made, and thought-provoking advice, including her trials & tribulations in running her own “Woman of Power” leadership conference for over a decade. If you're looking to feel inspired, than this is the episode for you.

Awards Events for B2B Growth: Ft. Kelly Keefe (ERC)

vf-inception-team@vividfront.com (VividFront, LLC) — Mon, 8 Jan 2024 17:22:50 +0000

Building a great workplace is key to attracting and retaining top talent. Kelly Keefe, President of ERC, helps company leaders build their workplaces through thought leadership, comprehensive data, and HR solutions. Through ERC’s awards program, NorthCoast 99, Keefe and her team collect data to see what top performers are looking for when it comes to workplace culture. In this episode, Kelly talks with VividFront’s CEO, Lisa Perry Kovacs, about how to keep an award program credible, how it’s an effective marketing tool, shifts in talent attraction and retention, and how awards events help B2B organizations to grow.

The Evolution of a Marketing Strategy: Ft. Aaron Saks (Green Paper Products)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 21 Dec 2023 18:24:27 +0000

As your business grows and evolves, so will your marketing mix. Aaron Saks, General Manager of Green Paper Products, doesn’t look at a marketing budget as a fixed cost, but as a variable cost. In this episode, Aaron talks with VividFront’s Director of Web Accounts, Nate Statt, about Green Paper Products' fluid approach to marketing and the state of working in the eco-friendly space.

The Godfather of Content Marketing: Ft. Joe Pulizzi

vf-inception-team@vividfront.com (VividFront, LLC) — Mon, 11 Dec 2023 20:24:36 +0000

Building a content business starts with the audience and what they want to know. Joe Pulizzi, “The Godfather of Content Marketing,” Bestselling Author, and Founder of CEX (Content Entrepreneur Expo), CMI (Content Marketing Institute), Content Marketing World, and The Tilt, helps content creators become content entrepreneurs. Joe talks with VividFront’s CEO, Lisa Perry Kovacs, about what creators need to focus on to build a viable business, what exactly a content entrepreneur is, a preview of CEX 2024, and the possibilities of audiobooks and AI.

Culture as a Revenue Driver: Ft. Ron Kaminski (CultureShoc)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 1 Dec 2023 14:00:00 +0000

Company culture is more than foosball tables and team outings. Ron Kaminski, Founder and Visionary of CultureShoc, helps companies build culture and turn employees into brand reps. Ron shares his insights with VividFront’s CEO, Lisa Perry Kovacs, about defining company culture, helping organizations find their purpose and share that with their people, and how culture is an unexpected, yet powerful revenue driver.

Branding in the Luxury Apparel Space: Ft. Ali Putnam (A.Putnam)

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 16 Nov 2023 15:57:30 +0000

Branding from the ground up is no easy feat. On our latest episode, special guest, Ali Putnam, shares with VividFront's President, Madison Riddell, the vision and marketing tactics behind her brand of luxury women's golf apparel, A.Putnam. With versatility at the forefront, Ali's brand focuses on elevated style, on and off the course.

Direct Mail, but Make It Digital

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 10 Nov 2023 16:39:54 +0000

On this episode of (Mini) Marketing Moves, VividFront's Consumer Marketing Directors Molly Killeen and McKenzie Clark discuss their current favorite eCommerce marketing tactic - Direct Mail Retargeting. Listen now to learn why it's an effective way to reach prospective customers outside of crowded digital advertising platforms...just in time for the busiest shopping season of the year.

The Art of Organic Social Media: Ft. Kyle and Kaitie Nickel (Cleveland Vibes)

vf-inception-team@vividfront.com (VividFront, LLC) — Tue, 31 Oct 2023 13:00:00 +0000

Growing your social media organically can be a tough code to crack. Kyle and Kaitie Nickel, founders of digital media company, Cleveland Vibes, seem to have found the key. Hear these proud Clevelanders chat with VividFront's Ashtyn Morris, about how they help local creators thrive, their most successful social channel, and advice to brands looking to build their business from the ground up through organic social media.

Is SMS Superior to Email Marketing?

vf-inception-team@vividfront.com (VividFront, LLC) — Mon, 23 Oct 2023 13:00:00 +0000

Introducing Mini Moves, a spinoff of Marketing Moves that provides you with the same valuable marketing content, but in 10 minutes or less. This series is perfect to listen to while you're making your morning coffee, commuting to work, or taking a break during the busy work day. On our first episode, Kyle Mollison, VividFront's Director of B2B Marketing, and Rachel Reed, Senior Marketing Executive, discuss the impact and success they've seen from SMS texts rather than traditional email marketing. If you're looking for a fresh way to directly reach your audience, SMS may be the way to go.

Start-Ups, Venture Capital & Building a Personal Brand: Ft. Adam Kaufman (Up2)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 20 Oct 2023 13:36:15 +0000

Building authentic relationships is key to building a business. On this episode, special guest Adam Kaufman, Founder of Up2 Opportunity Fund - a technology venture capital company - and Host of the Up2 podcast, shares why true humility is the foundation for greatness. Hear Adam talk about everything from what he looks for in entrepreneurs when considering investments to how he preps for podcasts with VividFront's President, Madison Riddell. If you’re an entrepreneur, working at a startup, interested in venture capital, or starting your own podcast, this one’s for you.

Niche Marketing in the Non-Alcoholic Beverage Space: Ft. Molly Cheraso (Verbena Free Spirited)

vf-inception-team@vividfront.com (VividFront, LLC) — Wed, 18 Oct 2023 15:51:13 +0000

Starting your first business is challenging. Starting your first business in a new, relatively unexplored industry is even more challenging. This episode's special guest, Molly Cheraso, Founder of Verbena Free Spirited, had a vision for the first non-alcoholic cafe & bar in Cleveland, and she delivered. Hear Molly talk about her sources of inspiration, market research process, brand-building, and more with VividFront's President, Madison Riddell. If you're marketing in a growing niche segment, this episode's for you.

Bridging the Relationship Between Sales and Marketing: Ft. Dana Allender (SUN - We Grow You)

vf-inception-team@vividfront.com (VividFront, LLC) — Fri, 8 Sep 2023 15:28:38 +0000

Building A Multi-Million Dollar Jewelry Brand: Ft. Meg DiVincenzo (The Sis Kiss)

vf-inception-team@vividfront.com (VividFront, LLC) — Mon, 19 Jun 2023 15:30:14 +0000

Branded Search - Should You Bid On Your Own Brand Name?

vf-inception-team@vividfront.com (VividFront, LLC) — Thu, 13 Apr 2023 15:40:53 +0000

Are you bidding on your brand name? The controversial ‘branded search debate’ is the hot topic of our newest podcast episode. Listen to Marketing Executive, Karen Steinbauer, unpack our POV as a Google Premier agency managing millions in search advertising spend each year. If you're a branded search skeptic, this episode is for you.

What is Headless?

vf-inception-team@vividfront.com (VividFront, LLC) — Mon, 20 Mar 2023 17:36:55 +0000

Are Marketing Agencies Worth It?

vf-inception-team@vividfront.com (VividFront, LLC) — Mon, 30 Jan 2023 19:18:53 +0000

How to Negotiate with Influencers

vf-inception-team@vividfront.com (Lisa Perry) — Fri, 9 Dec 2022 21:54:00 +0000

Influencer marketing is such a key strategy for brands - it needs no introduction. But as the supply of influencers increases rapidly, so does the demand - and you know what that means! The price of influencers is going Up... and Up...and Up. How can we be sure to get the most bang for our buck, and design profitable influencer programs? Here to help - we have VividFront’s Director of eComm Paid Media, McKenzie Clark.