https://simplecast.com The Marketing Careers Podcast Don't navigate your marketing career alone. Our mission is to provide tips, tools, & connections to marketers everywhere. Whether you’re a marketing student, specialist, manager, or leader, we tackle burning industry questions and provide guidance on how to accelerate your career. In every episode, you'll also get links to helpful tools & templates available exclusively to our members. The Marketing Careers Podcast is sponsored by TheMarketingHelp.co, the only mentorship platform just for marketers. The podcast is hosted by Erik Harbison, industry veteran, CMO, and co-founder of TheMarketingHelp. Subscribe today: https://www.themarketinghelp.co/#join © 2021 TheMarketingHelp.co en Wed, 15 May 2024 13:30:00 +0000 Wed, 15 May 2024 13:30:10 +0000 https://members.themarketinghelp.co/c/marketing-careers-podcast The Marketing Careers Podcast https://image.simplecastcdn.com/images/aba8a174-315c-4113-83fd-ed263d3d0c5f/93cc1050-3360-43dd-8154-d6c41f17cd4a/3000x3000/the-marketing-career-podcast-cover-royal.jpg?aid=rss_feed https://members.themarketinghelp.co/c/marketing-careers-podcast episodic Don't navigate your marketing career alone. Our mission is to provide tips, tools, & connections to marketers everywhere. Whether you’re a marketing student, specialist, manager, or leader, we tackle burning industry questions and provide guidance on how to accelerate your career. In every episode, you'll also get links to helpful tools & templates available exclusively to our members. The Marketing Careers Podcast is sponsored by TheMarketingHelp.co, the only mentorship platform just for marketers. The podcast is hosted by Erik Harbison, industry veteran, CMO, and co-founder of TheMarketingHelp. Subscribe today: https://www.themarketinghelp.co/#join Erik Harbison false https://feeds.simplecast.com/0mGWt2Uv marketing, marketing jobs, marketing interview, marketing career, networking, careers, digitalmarketing, interview tips, marketing management, marketing interviews, career consulting, digital marketing, career coaching, marketing help, marketing leadership, advertising Erik Harbison erik.harbison@gmail.com 66c7edb3-3dda-4099-8387-e833bb3da05b Generative AI Disruption - Eps. 9: Marketing Pricing & Product Leader, Robert Campbell Key takeaways from our guest, Pricing Strategist & Product Marketing Leader, Robert Campbell: 

Start by understanding how generative AI models work. There are two main types of prompts used for generative AI: imperative and declarative. Imperative prompts provide step-by-step instructions, while declarative prompts ask for a specific output. Understanding these distinctions will help you get the most out of generative AI tools.

Don't replace human creativity and judgment entirely with generative AI outputs. While generative AI can be a valuable tool, it's important to remember that it is still under development. Be aware of potential biases in the training data and the limitations of the technology.

Focus on several metrics when using generative AI:

  • Engagement metrics: Track how well different content performs (human-created vs. generative AI-created) to measure effectiveness.
  • AB Testing: Use generative AI-generated content alongside human-created content to see which performs better.
  • Traditional marketing metrics: Keep focusing on revenue generation, churn rate, and other important marketing metrics.

 

AI tools and resources mentioned in the episode:
Runway.ai
Dall-E


Connect with Robert Campbell:

linkedin.com/in/robertwcampbell/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Wed, 15 May 2024 13:30:00 +0000 erik.harbison@gmail.com (Robert Campbell, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Key takeaways from our guest, Pricing Strategist & Product Marketing Leader, Robert Campbell: 

Start by understanding how generative AI models work. There are two main types of prompts used for generative AI: imperative and declarative. Imperative prompts provide step-by-step instructions, while declarative prompts ask for a specific output. Understanding these distinctions will help you get the most out of generative AI tools.

Don't replace human creativity and judgment entirely with generative AI outputs. While generative AI can be a valuable tool, it's important to remember that it is still under development. Be aware of potential biases in the training data and the limitations of the technology.

Focus on several metrics when using generative AI:

  • Engagement metrics: Track how well different content performs (human-created vs. generative AI-created) to measure effectiveness.
  • AB Testing: Use generative AI-generated content alongside human-created content to see which performs better.
  • Traditional marketing metrics: Keep focusing on revenue generation, churn rate, and other important marketing metrics.

 

AI tools and resources mentioned in the episode:
Runway.ai
Dall-E


Connect with Robert Campbell:

linkedin.com/in/robertwcampbell/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Generative AI Disruption - Eps. 9: Marketing Pricing & Product Leader, Robert Campbell Robert Campbell, Erik Harbison 00:54:05 This episode of The Marketing Careers Podcast welcomes pricing and product marketing leader, Robert Campbell. Robert has worked in various product and pricing roles with SaaS and tech companies like PayPal and, in his current role, at Klarna. In this episode, Robert dives into the transformative power of generative AI in marketing. With a rich background that spans finance to product marketing, Robert offers a unique perspective on the integration and impact of AI tools in the marketing sector, specifically with go-to-marketing campaigns. "Computers have really not been able to be creative in the same way humans can," Robert points out, challenging the audience to view AI as a tool rather than a replacement for human creativity. He discusses the importance of understanding AI's capabilities and limitations, urging marketers to experiment with AI to enhance efficiency without sacrificing the creative essence vital to compelling marketing. Highlighting his practical experiences and the lessons learned, Robert provides actionable advice for marketers at all levels. "Just play around with it...that's how I learned," he encourages, showcasing how hands-on experience with AI can demystify its complexities and reveal its potential. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Robert. This episode of The Marketing Careers Podcast welcomes pricing and product marketing leader, Robert Campbell. Robert has worked in various product and pricing roles with SaaS and tech companies like PayPal and, in his current role, at Klarna. In this episode, Robert dives into the transformative power of generative AI in marketing. With a rich background that spans finance to product marketing, Robert offers a unique perspective on the integration and impact of AI tools in the marketing sector, specifically with go-to-marketing campaigns. "Computers have really not been able to be creative in the same way humans can," Robert points out, challenging the audience to view AI as a tool rather than a replacement for human creativity. He discusses the importance of understanding AI's capabilities and limitations, urging marketers to experiment with AI to enhance efficiency without sacrificing the creative essence vital to compelling marketing. Highlighting his practical experiences and the lessons learned, Robert provides actionable advice for marketers at all levels. "Just play around with it...that's how I learned," he encourages, showcasing how hands-on experience with AI can demystify its complexities and reveal its potential. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Robert. price marketing, marketing ai, marketing help, generative ai, marketing jobs, career help, ai help, ai tools, cmo, cmo tips, product marketing, marketing tools, marketing career help, gen ai, job search, marketing careers, online marketing, ai, digital marketing false full 109 99d9af48-d82b-44f5-83ac-9a2d7b635553 Generative AI Disruption - Eps. 8: AI Marketing Tech Leader, Benjamin Hoehn Key takeaways from our guest, AI Marketing Tech Leader, Benjamin Hoehn: 

The Importance of Curiosity: Ben emphasized that curiosity is crucial, especially with the rapid developments in generative AI. He mentioned, "It is that level of curiosity that you really need to kind of propel yourself into success."

Generative AI as a Tool for Efficiency: Ben described generative AI as creating a "straw man," or a first draft, which helps in removing the ego from initial ideas and improves operational efficiency. He said, "The machine does not care about its idea. It's just saying, based on this data set that I've observed, these are five things that you can do."

AI's Role in Disrupting Traditional Processes: Ben shared insights on how AI is changing team dynamics and processes, especially in content creation and marketing strategies. AI tools like Rytr and Grammarly are helping to produce first drafts and reduce the workload on human editors.

Risk Management in AI Adoption: Discussing the risks associated with generative AI, Ben highlighted the need for companies to establish AI policies and ensure data security. He cautioned, "It gets super risky if you're exposing PII data or anything behind your company firewall to it."

Future of AI in Marketing and Beyond: Looking forward, Ben predicted that AI will be integrated more deeply into business and marketing practices. He discussed potential new roles like a "GPT creator" who optimizes AI tools for company use, emphasizing AI's broader impact on society and industries beyond marketing.

AI tools and resources mentioned in the episode:
rev.ai/
spiky.ai/
lavender.ai/
ai-suggests.com/
There'sAnAIForThat.com
Google Gemini (formerly Bard)

Connect with Benjamin Hoehn:

linkedin.com/in/mojomogul/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Wed, 1 May 2024 13:35:00 +0000 erik.harbison@gmail.com (Benjamin Hoehn, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Key takeaways from our guest, AI Marketing Tech Leader, Benjamin Hoehn: 

The Importance of Curiosity: Ben emphasized that curiosity is crucial, especially with the rapid developments in generative AI. He mentioned, "It is that level of curiosity that you really need to kind of propel yourself into success."

Generative AI as a Tool for Efficiency: Ben described generative AI as creating a "straw man," or a first draft, which helps in removing the ego from initial ideas and improves operational efficiency. He said, "The machine does not care about its idea. It's just saying, based on this data set that I've observed, these are five things that you can do."

AI's Role in Disrupting Traditional Processes: Ben shared insights on how AI is changing team dynamics and processes, especially in content creation and marketing strategies. AI tools like Rytr and Grammarly are helping to produce first drafts and reduce the workload on human editors.

Risk Management in AI Adoption: Discussing the risks associated with generative AI, Ben highlighted the need for companies to establish AI policies and ensure data security. He cautioned, "It gets super risky if you're exposing PII data or anything behind your company firewall to it."

Future of AI in Marketing and Beyond: Looking forward, Ben predicted that AI will be integrated more deeply into business and marketing practices. He discussed potential new roles like a "GPT creator" who optimizes AI tools for company use, emphasizing AI's broader impact on society and industries beyond marketing.

AI tools and resources mentioned in the episode:
rev.ai/
spiky.ai/
lavender.ai/
ai-suggests.com/
There'sAnAIForThat.com
Google Gemini (formerly Bard)

Connect with Benjamin Hoehn:

linkedin.com/in/mojomogul/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Generative AI Disruption - Eps. 8: AI Marketing Tech Leader, Benjamin Hoehn Benjamin Hoehn, Erik Harbison 00:48:22 This episode of The Marketing Careers Podcast welcomes tech marketing leader, Benjamin Hoehn. Ben has worked in various SaaS and tech startups, and is now the VP of Marketing for AI Tech company MARZ (Monsters, Aliens, Robots, Zombies). In this episode, Ben shares his journey from a database engineer to a marketing visionary, emphasizing the pivotal role of curiosity in embracing new technologies. He introduces us to the concept of using generative AI to create "straw man" drafts—first steps that streamline creativity without the personal bias tied to traditional brainstorming. Ben discusses the practical applications and efficiencies brought by AI, from speeding up content creation to enhancing operational procedures within marketing teams. He also touches on the potential risks and the importance of establishing robust AI policies to safeguard sensitive data. Ben also provides a glimpse into the future, discussing new roles that might emerge in the marketing landscape as AI technologies and LLM's (Large Language Models) evolve. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Ben. This episode of The Marketing Careers Podcast welcomes tech marketing leader, Benjamin Hoehn. Ben has worked in various SaaS and tech startups, and is now the VP of Marketing for AI Tech company MARZ (Monsters, Aliens, Robots, Zombies). In this episode, Ben shares his journey from a database engineer to a marketing visionary, emphasizing the pivotal role of curiosity in embracing new technologies. He introduces us to the concept of using generative AI to create "straw man" drafts—first steps that streamline creativity without the personal bias tied to traditional brainstorming. Ben discusses the practical applications and efficiencies brought by AI, from speeding up content creation to enhancing operational procedures within marketing teams. He also touches on the potential risks and the importance of establishing robust AI policies to safeguard sensitive data. Ben also provides a glimpse into the future, discussing new roles that might emerge in the marketing landscape as AI technologies and LLM's (Large Language Models) evolve. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Ben. marketing ai, marketing help, ai tips, generative ai, marketing jobs, career help, ai podcast, ai help, ai tools, cmo, cmo tips, marketing tools, gen ai tips, marketing career help, gen ai, job search, marketing careers, online marketing, ai, digital marketing false full 108 5fddc56e-13a9-4d95-9b45-e31d5b1cc891 Generative AI Disruption - Eps. 7: Jodie Lail from GE Healthcare Key takeaways from our guest, Jodie Lail (GE Healthcare): 

Gen AI Revolutionizes Marketing Operations: AI-powered tools offer marketers unprecedented efficiency and effectiveness in content creation, campaign optimization, and audience targeting. By leveraging AI, marketing teams can streamline processes and drive better results.

Collaboration Between Humans and Gen AI: Rather than viewing AI as a replacement for human creativity, embrace it as a collaborative tool. Maintain control over messaging and brand voice while harnessing AI to enhance productivity and innovation in marketing campaigns.

Securing Budget for Gen AI Initiatives: When seeking budgetary support for AI initiatives, focus on demonstrating quick wins and tangible ROI. Start with low-cost or free AI tools to showcase their impact before investing in larger initiatives.

Continuous Learning and Experimentation: Foster a culture of experimentation and continuous improvement within your marketing team. Encourage team members to explore new AI technologies, experiment with different approaches, and embrace a mindset of lifelong learning and innovation.

Connect with Jodie Lail:

linkedin.com/in/jodie-lail-26014431/
substack.com/@jodielail

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Tue, 23 Apr 2024 14:00:00 +0000 erik.harbison@gmail.com (Jodie Lail, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Key takeaways from our guest, Jodie Lail (GE Healthcare): 

Gen AI Revolutionizes Marketing Operations: AI-powered tools offer marketers unprecedented efficiency and effectiveness in content creation, campaign optimization, and audience targeting. By leveraging AI, marketing teams can streamline processes and drive better results.

Collaboration Between Humans and Gen AI: Rather than viewing AI as a replacement for human creativity, embrace it as a collaborative tool. Maintain control over messaging and brand voice while harnessing AI to enhance productivity and innovation in marketing campaigns.

Securing Budget for Gen AI Initiatives: When seeking budgetary support for AI initiatives, focus on demonstrating quick wins and tangible ROI. Start with low-cost or free AI tools to showcase their impact before investing in larger initiatives.

Continuous Learning and Experimentation: Foster a culture of experimentation and continuous improvement within your marketing team. Encourage team members to explore new AI technologies, experiment with different approaches, and embrace a mindset of lifelong learning and innovation.

Connect with Jodie Lail:

linkedin.com/in/jodie-lail-26014431/
substack.com/@jodielail

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Generative AI Disruption - Eps. 7: Jodie Lail from GE Healthcare Jodie Lail, Erik Harbison 00:49:36 This episode of The Marketing Careers Podcast welcomes Jodie Lail from GE Healthcare. Jodie shares her marketing career journey from a budding doctor to a leader in revenue marketing. Leveraging her unique background in biotechnology and microbiology, Jodie dives deep into the role of artificial intelligence (AI) in revolutionizing marketing strategies within the healthcare sector. She shares insightful examples of how AI has not only streamlined operations but also significantly boosted creative output and personalized marketing efforts. Jodie shares her specific tips for strategic use of AI in compliance-heavy environments, ensuring all creative outputs are rigorously vetted. Her discussion about forming a dedicated 'tiger team' within GE Healthcare to spearhead AI initiatives offers a blueprint for other leaders looking to harness AI's potential within their organizations. Her emphasis on the importance of A/B testing using AI tools, reflects her practical and innovative approach to marketing. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Jodie. This episode of The Marketing Careers Podcast welcomes Jodie Lail from GE Healthcare. Jodie shares her marketing career journey from a budding doctor to a leader in revenue marketing. Leveraging her unique background in biotechnology and microbiology, Jodie dives deep into the role of artificial intelligence (AI) in revolutionizing marketing strategies within the healthcare sector. She shares insightful examples of how AI has not only streamlined operations but also significantly boosted creative output and personalized marketing efforts. Jodie shares her specific tips for strategic use of AI in compliance-heavy environments, ensuring all creative outputs are rigorously vetted. Her discussion about forming a dedicated 'tiger team' within GE Healthcare to spearhead AI initiatives offers a blueprint for other leaders looking to harness AI's potential within their organizations. Her emphasis on the importance of A/B testing using AI tools, reflects her practical and innovative approach to marketing. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Jodie. marketing ai, marketing help, generative ai, marketing jobs, career help, ai help, ai tools, cmo, cmo tips, marketing tools, marketing career help, gen ai, marketing career tips, job search, marketing careers, online marketing, ai, digital marketing, ai marketing false full 107 1586e040-39db-430f-a910-6341e0208ad7 Generative AI Disruption - Eps. 6: Florian Delval from ActionIQ Key takeaways from our guest, Florian Delval: 

Integration of Generative AI in Practical Applications: Discussing the role of AI in his work, Florian highlights its potential to streamline marketing operations, "What we’re trying is really to add value to your existing IT investments... ultimately the use cases we solve for is everything around the customer experience notion." Marketers should look to integrate AI technologies to enhance customer experience and streamline data management, thereby boosting operational efficiency.

Prepare for the Future by Understanding AI: Florian suggests preparing for future disruptions by understanding and engaging with AI technology now. He describes generative AI as "helping generate information... it can be text, images, etc." Marketers should actively learn about and experiment with AI tools to stay ahead in their field, ensuring they can leverage these technologies as they become more integrated into everyday business practices.

AI tools & resources mentioned in this episode:
 foreignkey.substack.com/
Open AI Blog
Action IQ Blog
Google AI Blog

Connect with Florian Delval: 
linkedin.com/in/florian-delval/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Wed, 17 Apr 2024 13:00:00 +0000 erik.harbison@gmail.com (Florian Delval, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Key takeaways from our guest, Florian Delval: 

Integration of Generative AI in Practical Applications: Discussing the role of AI in his work, Florian highlights its potential to streamline marketing operations, "What we’re trying is really to add value to your existing IT investments... ultimately the use cases we solve for is everything around the customer experience notion." Marketers should look to integrate AI technologies to enhance customer experience and streamline data management, thereby boosting operational efficiency.

Prepare for the Future by Understanding AI: Florian suggests preparing for future disruptions by understanding and engaging with AI technology now. He describes generative AI as "helping generate information... it can be text, images, etc." Marketers should actively learn about and experiment with AI tools to stay ahead in their field, ensuring they can leverage these technologies as they become more integrated into everyday business practices.

AI tools & resources mentioned in this episode:
 foreignkey.substack.com/
Open AI Blog
Action IQ Blog
Google AI Blog

Connect with Florian Delval: 
linkedin.com/in/florian-delval/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Generative AI Disruption - Eps. 6: Florian Delval from ActionIQ Florian Delval, Erik Harbison 00:52:20 We kick off Part 2 of our series on Generative AI Disruption with our guest Florian Delval from Action IQ - where he is Director, Technical Product Marketing Manager. In this episode, Florian - a seasoned product marketing manager with a unique background in software development - shares learnings from his marketing career journey that has included roles starting in engineering to more technical and product marketing roles. "Marketing is as much about education as it is about promotion," Florian points out, discussing the crucial role of making complex technologies accessible and appealing. He provides a compelling overview of how ActionIQ is transforming the use of customer data from a mere cost center into a dynamic revenue-generating tool. His insights into the integration of generative AI into marketing tools reveal both current applications and visionary potentials for the industry. You will find Florian's perspective on the inevitable integration of AI into marketing tools both reassuring and invigorating. He stresses the importance of adapting to technological advancements not as a challenge but as an opportunity to enhance marketing strategies and outcomes. "If you educate properly and show real empathy towards your customers, the marketing goals and pipelines will follow," Florian advises, highlighting the strategic depth of effective marketing in the AI era. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Florian. We kick off Part 2 of our series on Generative AI Disruption with our guest Florian Delval from Action IQ - where he is Director, Technical Product Marketing Manager. In this episode, Florian - a seasoned product marketing manager with a unique background in software development - shares learnings from his marketing career journey that has included roles starting in engineering to more technical and product marketing roles. "Marketing is as much about education as it is about promotion," Florian points out, discussing the crucial role of making complex technologies accessible and appealing. He provides a compelling overview of how ActionIQ is transforming the use of customer data from a mere cost center into a dynamic revenue-generating tool. His insights into the integration of generative AI into marketing tools reveal both current applications and visionary potentials for the industry. You will find Florian's perspective on the inevitable integration of AI into marketing tools both reassuring and invigorating. He stresses the importance of adapting to technological advancements not as a challenge but as an opportunity to enhance marketing strategies and outcomes. "If you educate properly and show real empathy towards your customers, the marketing goals and pipelines will follow," Florian advises, highlighting the strategic depth of effective marketing in the AI era. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Florian. marketing ai, marketing help, generative ai, marketing jobs, career help, ai help, ai tools, cmo, cmo tips, product marketing, marketing tools, marketing career help, gen ai, job search, marketing careers, online marketing, ai, digital marketing, marketing podcast false full 106 22c25c50-b9e4-4ff7-937a-a5e8b83f028a Generative AI Disruption - Eps. 5: AI Strategist, Kaarin Howard Key takeaways from our guest, Kaarin Howard: 

Leadership's Role in Embracing and Driving AI Adoption:

Kaarin touches on the critical role of marketing leadership in embracing and driving AI adoption within organizations. She suggests that leaders must not only be open to AI but actively encourage their teams to explore and integrate AI solutions. This leadership approach is essential for fostering an innovative culture that leverages AI for strategic advantage.

The Impact of AI on Marketing Team Dynamics and Structure:

Reflecting on the future of marketing teams, Kaarin speculates on the potential for AI to streamline team structures. "Will I need six copywriters? No, now I only need two," she states, indicating that AI's efficiency gains may lead to leaner, more focused teams. This shift could impact hiring strategies, team dynamics, and the overall structure of marketing departments, pushing towards a model where quality and efficiency are prioritized over quantity.

AI tools & resources mentioned in this episode:
MidJourney
Mutiny
Hugging Face
The Rundown AI Newsletter

Connect with Kaarin Howard: 
linkedin.com/in/kaarin-howard/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Tue, 26 Mar 2024 13:05:00 +0000 erik.harbison@gmail.com (Kaarin Howard, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Key takeaways from our guest, Kaarin Howard: 

Leadership's Role in Embracing and Driving AI Adoption:

Kaarin touches on the critical role of marketing leadership in embracing and driving AI adoption within organizations. She suggests that leaders must not only be open to AI but actively encourage their teams to explore and integrate AI solutions. This leadership approach is essential for fostering an innovative culture that leverages AI for strategic advantage.

The Impact of AI on Marketing Team Dynamics and Structure:

Reflecting on the future of marketing teams, Kaarin speculates on the potential for AI to streamline team structures. "Will I need six copywriters? No, now I only need two," she states, indicating that AI's efficiency gains may lead to leaner, more focused teams. This shift could impact hiring strategies, team dynamics, and the overall structure of marketing departments, pushing towards a model where quality and efficiency are prioritized over quantity.

AI tools & resources mentioned in this episode:
MidJourney
Mutiny
Hugging Face
The Rundown AI Newsletter

Connect with Kaarin Howard: 
linkedin.com/in/kaarin-howard/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Generative AI Disruption - Eps. 5: AI Strategist, Kaarin Howard Kaarin Howard, Erik Harbison 01:01:09 As part of our series on Generative AI Disruption, this episode features Kaarin Howard, Marketing Operations Specialist and AI Strategist/Consultant for many growing tech and SaaS companies. Kaarin shares her unconventional marketing career journey, starting from her early interests in photography and graphic design, leading to her realization of a knack for marketing through various roles, including impactful work for brands like Adidas. Kaarin's expertise shines as she discusses the critical role of AI in modern marketing, offering insights into how businesses can leverage AI to streamline operations, enhance marketing strategies, and maintain a competitive edge. She emphasizes the importance of AI literacy among marketing teams, urging leaders and marketers at all stages to embrace AI tools for efficiency and innovation. This episode explores generative AI's potential to revolutionize marketing by creating fresh, innovative content at an unprecedented pace. Her practical advice on integrating AI into marketing practices, coupled with cautionary tales and frameworks for adoption, provides some great career guidance for marketing professionals looking to navigate the AI landscape successfully. "AI is not just a trend; it's a transformative tool that's reshaping marketing as we know it," Kaarin notes, highlighting the urgency for marketers to adapt and innovate. Check the show notes for links to the various AI tools mentioned and ways to connect with Kaarin. As part of our series on Generative AI Disruption, this episode features Kaarin Howard, Marketing Operations Specialist and AI Strategist/Consultant for many growing tech and SaaS companies. Kaarin shares her unconventional marketing career journey, starting from her early interests in photography and graphic design, leading to her realization of a knack for marketing through various roles, including impactful work for brands like Adidas. Kaarin's expertise shines as she discusses the critical role of AI in modern marketing, offering insights into how businesses can leverage AI to streamline operations, enhance marketing strategies, and maintain a competitive edge. She emphasizes the importance of AI literacy among marketing teams, urging leaders and marketers at all stages to embrace AI tools for efficiency and innovation. This episode explores generative AI's potential to revolutionize marketing by creating fresh, innovative content at an unprecedented pace. Her practical advice on integrating AI into marketing practices, coupled with cautionary tales and frameworks for adoption, provides some great career guidance for marketing professionals looking to navigate the AI landscape successfully. "AI is not just a trend; it's a transformative tool that's reshaping marketing as we know it," Kaarin notes, highlighting the urgency for marketers to adapt and innovate. Check the show notes for links to the various AI tools mentioned and ways to connect with Kaarin. marketing ai, marketing help, generative ai, marketing ai tools, marketing jobs, career help, ai help, ai tools, cmo, cmo tips, marketing tools, marketing career help, marketing ai jobs, marketing ops, gen ai, job search, marketing ai tips, marketing careers, online marketing, ai, digital marketing false full 105 a51589c1-5303-4dc3-8fce-16b7d1b877b4 Generative AI Disruption - Eps. 4: Chief AI Strategist, Andreas Welsch Key takeaways from our guest, Andreas Welsch (SAP and Intelligence-Briefing.com): 

AI Augments, Not Replaces, Human Creativity: Contrary to fears of AI replacing jobs, Welsch argues that AI serves to augment human creativity and efficiency. He provides examples of how AI can assist in content creation, customer engagement, and operational efficiency, stressing that AI is a tool for enhancement rather than replacement.

The Importance of AI Education in Marketing Departments: Welsh advocates for marketers at all levels to develop AI literacy, suggesting that understanding how to effectively use AI tools is crucial for staying competitive in the rapidly evolving marketing landscape. He encourages marketers to experiment with AI, learn from its applications, and integrate it into their strategies.

AI tools & resources mentioned in this episode:

descript.com
publer.io
jasper.ai
otter.ai

Connect with Andreas Welsch: 
linkedin.com/in/andreasmwelsch/
intelligence-briefing.com/

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Tue, 19 Mar 2024 14:15:00 +0000 erik.harbison@gmail.com (Andreas Welsch, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Key takeaways from our guest, Andreas Welsch (SAP and Intelligence-Briefing.com): 

AI Augments, Not Replaces, Human Creativity: Contrary to fears of AI replacing jobs, Welsch argues that AI serves to augment human creativity and efficiency. He provides examples of how AI can assist in content creation, customer engagement, and operational efficiency, stressing that AI is a tool for enhancement rather than replacement.

The Importance of AI Education in Marketing Departments: Welsh advocates for marketers at all levels to develop AI literacy, suggesting that understanding how to effectively use AI tools is crucial for staying competitive in the rapidly evolving marketing landscape. He encourages marketers to experiment with AI, learn from its applications, and integrate it into their strategies.

AI tools & resources mentioned in this episode:

descript.com
publer.io
jasper.ai
otter.ai

Connect with Andreas Welsch: 
linkedin.com/in/andreasmwelsch/
intelligence-briefing.com/

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Generative AI Disruption - Eps. 4: Chief AI Strategist, Andreas Welsch Andreas Welsch, Erik Harbison 00:56:31 As part of our series on Generative AI Disruption, this episode features Andreas Welsch, Chief AI Strategist at Intelligence-Briefing.com. Andreas shares his unconventional marketing career journey from IT to marketing leadership, emphasizing the critical role of AI in today's marketing strategies. He dispels myths about AI replacing human jobs, instead presenting AI as a powerful tool that augments human creativity and efficiency within the context of a marketing career, role or department. The episode also covers practical AI applications and tools that can revolutionize content creation, customer engagement, and operational processes. Welsch highlights several AI tools, including Descript for audio and video editing and Publer for social media management, showcasing how these technologies can enhance marketing efforts without breaking the bank. The conversation also delves into the importance of AI education among marketers. Welsch encourages marketing professionals to embrace AI, experiment consistently with its capabilities, and integrate it into their strategies to stay ahead in the competitive landscape. He shares valuable tips on how marketers can start their AI journey, suggesting that now is the opportune time to explore and leverage AI's potential. Check the show notes for ways to connect with Andreas, as well as a link to his leading platform covering all the latest news and impacts on generative AI. As part of our series on Generative AI Disruption, this episode features Andreas Welsch, Chief AI Strategist at Intelligence-Briefing.com. Andreas shares his unconventional marketing career journey from IT to marketing leadership, emphasizing the critical role of AI in today's marketing strategies. He dispels myths about AI replacing human jobs, instead presenting AI as a powerful tool that augments human creativity and efficiency within the context of a marketing career, role or department. The episode also covers practical AI applications and tools that can revolutionize content creation, customer engagement, and operational processes. Welsch highlights several AI tools, including Descript for audio and video editing and Publer for social media management, showcasing how these technologies can enhance marketing efforts without breaking the bank. The conversation also delves into the importance of AI education among marketers. Welsch encourages marketing professionals to embrace AI, experiment consistently with its capabilities, and integrate it into their strategies to stay ahead in the competitive landscape. He shares valuable tips on how marketers can start their AI journey, suggesting that now is the opportune time to explore and leverage AI's potential. Check the show notes for ways to connect with Andreas, as well as a link to his leading platform covering all the latest news and impacts on generative AI. marketing ai, marketing help, digital marketing jobs, generative ai, marketing jobs, career help, ai help, ai tools, cmo, cmo tips, artificial intelligence, marketing tools, marketing career help, gen ai, job search, marketing careers, online marketing, ai, digital marketing, ai marketing, marketing disruption false full 104 6e8e6e2a-d242-4818-8900-78847545bd97 Generative AI Disruption - Eps. 3: Ashley Gross from commercetools Key takeaways from our guest, Ashley Gross (commercetools): 

Generative AI as a Marketing Tool: Ashley emphasizes the integration of generative AI into marketing strategies, highlighting its role in streamlining tasks and enhancing productivity. This technology is portrayed as an invaluable asset for marketers looking to optimize their workflows and focus on creative and strategic tasks.

The Importance of Curiosity and Continuous Learning: It is paramount for marketers to stay curious and continuously learn about emerging technologies. Marketers are encouraged to dedicate time to exploring generative AI applications, as this can lead to innovative solutions and improvements in marketing strategies.

Leadership and Adoption of AI: The success of integrating generative AI into marketing efforts is partly attributed to supportive leadership. Ashley points out the necessity for leaders to advocate for and encourage the exploration of AI technologies, fostering an environment where team members feel empowered to experiment and innovate.

Human-Centric Approach to AI Implementation: Ashley advocates for a human-first approach when implementing generative AI, suggesting that understanding and addressing the specific dislikes or challenges of team members can lead to more effective and enthusiastic adoption of AI tools.

Future of Marketing Roles and Skills: The episode touches on the evolving landscape of marketing roles and the skills required in the age of AI. There's an anticipation of new job titles and responsibilities emerging, with a focus on specialists who can bridge technology and marketing needs effectively.

Connect with Ashley Gross: 
linkedin.com/in/ashley-a-gross/
thepromptnewsletter.beehiiv.com/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Tue, 12 Mar 2024 13:45:00 +0000 erik.harbison@gmail.com (Ashley Gross, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Key takeaways from our guest, Ashley Gross (commercetools): 

Generative AI as a Marketing Tool: Ashley emphasizes the integration of generative AI into marketing strategies, highlighting its role in streamlining tasks and enhancing productivity. This technology is portrayed as an invaluable asset for marketers looking to optimize their workflows and focus on creative and strategic tasks.

The Importance of Curiosity and Continuous Learning: It is paramount for marketers to stay curious and continuously learn about emerging technologies. Marketers are encouraged to dedicate time to exploring generative AI applications, as this can lead to innovative solutions and improvements in marketing strategies.

Leadership and Adoption of AI: The success of integrating generative AI into marketing efforts is partly attributed to supportive leadership. Ashley points out the necessity for leaders to advocate for and encourage the exploration of AI technologies, fostering an environment where team members feel empowered to experiment and innovate.

Human-Centric Approach to AI Implementation: Ashley advocates for a human-first approach when implementing generative AI, suggesting that understanding and addressing the specific dislikes or challenges of team members can lead to more effective and enthusiastic adoption of AI tools.

Future of Marketing Roles and Skills: The episode touches on the evolving landscape of marketing roles and the skills required in the age of AI. There's an anticipation of new job titles and responsibilities emerging, with a focus on specialists who can bridge technology and marketing needs effectively.

Connect with Ashley Gross: 
linkedin.com/in/ashley-a-gross/
thepromptnewsletter.beehiiv.com/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Generative AI Disruption - Eps. 3: Ashley Gross from commercetools Ashley Gross, Erik Harbison 00:36:38 As part of our series on Generative AI Disruption, our guest for this episode is Ashley Gross from commercetools, where she is the Global Campaigns Marketing Manager and liaison for an Internal marketing AI task force. Ashley shares her marketing career journey from a curious student fascinated by psychology and sociology to a leading figure in the intersection of marketing and AI technology. Ashley describes generative AI as the "marketing intern" that handles the grunt work, allowing marketers to focus on what they do best. This episode provides a strong list of tips for leaders of marketing teams, CMOs, and early-stage marketers looking to harness the potential of AI in their marketing careers. Ashly details her strategic approach to implementing AI in marketing campaigns and marketing teams. She also shares her forward-looking perspective on the skills and roles that will define the future of the industry. This episode is an active reminder for marketing leaders and professionals to embrace generative AI, explore its potential consistently, and prepare for the exciting changes it promises to bring to the marketing landscape. Check the show notes for ways to connect with Ashley, as well as a link to her amazing newsletter on all things AI. As part of our series on Generative AI Disruption, our guest for this episode is Ashley Gross from commercetools, where she is the Global Campaigns Marketing Manager and liaison for an Internal marketing AI task force. Ashley shares her marketing career journey from a curious student fascinated by psychology and sociology to a leading figure in the intersection of marketing and AI technology. Ashley describes generative AI as the "marketing intern" that handles the grunt work, allowing marketers to focus on what they do best. This episode provides a strong list of tips for leaders of marketing teams, CMOs, and early-stage marketers looking to harness the potential of AI in their marketing careers. Ashly details her strategic approach to implementing AI in marketing campaigns and marketing teams. She also shares her forward-looking perspective on the skills and roles that will define the future of the industry. This episode is an active reminder for marketing leaders and professionals to embrace generative AI, explore its potential consistently, and prepare for the exciting changes it promises to bring to the marketing landscape. Check the show notes for ways to connect with Ashley, as well as a link to her amazing newsletter on all things AI. marketing ai, marketing help, commercetools, generative ai, marketing careers podcast, marketing jobs, career help, ai help, ai tools, cmo, cmo tips, artificial intelligence, marketing tools, ashley gross, marketing career help, gen ai, ecommerce, the marketing help, erik harbison, job search, marketing careers, online marketing, ai, digital marketing false full 103 5f63de70-9463-4c3d-86a3-9a2640b581d3 Generative AI Disruption - Eps. 2: Tech/AI Leader, George Kamide Key takeaways from our guest - tech/AI/Cybersecurity specialist, George Kamide:

Generative AI's Transformative Potential: George  emphasizes the revolutionary impact of generative AI on marketing, highlighting its ability to understand and generate new data, including human language and creative expressions. This opens up unprecedented opportunities for marketers to innovate in content creation, customer engagement, and personalization.

The Importance of Adaptation and Education: George's journey from a diverse background into marketing underscores the critical need for continuous learning and adaptation, especially in the rapidly evolving fields of AI and technology. For marketing leaders and teams, staying informed and educated on AI advancements is crucial for leveraging these technologies effectively.

Reimagining Marketing Roles and Processes: The episode covers trends indicating a future where marketing roles become less specialized and more multidisciplinary. Marketers will need to evolve from being solely content creators to orchestrators who leverage AI for data analysis, customer insights, and strategic decision-making, emphasizing the importance of cross-functional collaboration and creativity.

Ethical Considerations and Authenticity: Kamide warns against the over-reliance on AI for cost optimization, stressing that it could lead to quality compromises and ethical issues, such as perpetuating biases. He advocates for using AI to enhance authentic human connections and trust, which will become key differentiators in a technology-saturated market.

 

Connect with George Kamide: 

linkedin.com/in/george-kamide/
bareknucklespod.com/

Marketing AI resources mentioned for you to check out:

guidde.com/
gamma.app   
elevenlabs.io/
copilot.microsoft.com/
cloud.google.com/ai/duet-ai
404media.co/
bit.ly/georgek_vol1


For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Tue, 5 Mar 2024 15:25:00 +0000 erik.harbison@gmail.com (George Kamide, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Key takeaways from our guest - tech/AI/Cybersecurity specialist, George Kamide:

Generative AI's Transformative Potential: George  emphasizes the revolutionary impact of generative AI on marketing, highlighting its ability to understand and generate new data, including human language and creative expressions. This opens up unprecedented opportunities for marketers to innovate in content creation, customer engagement, and personalization.

The Importance of Adaptation and Education: George's journey from a diverse background into marketing underscores the critical need for continuous learning and adaptation, especially in the rapidly evolving fields of AI and technology. For marketing leaders and teams, staying informed and educated on AI advancements is crucial for leveraging these technologies effectively.

Reimagining Marketing Roles and Processes: The episode covers trends indicating a future where marketing roles become less specialized and more multidisciplinary. Marketers will need to evolve from being solely content creators to orchestrators who leverage AI for data analysis, customer insights, and strategic decision-making, emphasizing the importance of cross-functional collaboration and creativity.

Ethical Considerations and Authenticity: Kamide warns against the over-reliance on AI for cost optimization, stressing that it could lead to quality compromises and ethical issues, such as perpetuating biases. He advocates for using AI to enhance authentic human connections and trust, which will become key differentiators in a technology-saturated market.

 

Connect with George Kamide: 

linkedin.com/in/george-kamide/
bareknucklespod.com/

Marketing AI resources mentioned for you to check out:

guidde.com/
gamma.app   
elevenlabs.io/
copilot.microsoft.com/
cloud.google.com/ai/duet-ai
404media.co/
bit.ly/georgek_vol1


For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

]]> Generative AI Disruption - Eps. 2: Tech/AI Leader, George Kamide George Kamide, Erik Harbison 01:02:26 As part of our series on Generative AI Disruption, our guest for this episode is George Kamide, a seasoned technology strategist, AI/ML/cybersecurity thought leader, and marketing professional. George shares his unique journey and marketing career story that is a testament to the power of curiosity, adaptability, and the relentless pursuit of learning. He discusses the shift from specialized roles to a future where marketers will need to become multidisciplinary orchestrators, leveraging AI not just for content creation but for strategic decision-making and customer engagement. This episode also touches on the ethical considerations of AI use, emphasizing the importance of authenticity and human connection in an expedited informational and digital age. Gain practical advice on integrating AI into marketing processes, with George sharing his specific experiences with various AI tools that have revolutionized his approach to content creation, customer feedback analysis, and more. Get a glimpse into the future of marketing with specific tips on how to embrace AI, educate yourself, your marketing teams, and rethink your marketing roles and strategies in an AI-driven world. Check the show notes for a full list of all the AI tools and resources that George mentions in this episode (and there are some must-try tools on his list). As part of our series on Generative AI Disruption, our guest for this episode is George Kamide, a seasoned technology strategist, AI/ML/cybersecurity thought leader, and marketing professional. George shares his unique journey and marketing career story that is a testament to the power of curiosity, adaptability, and the relentless pursuit of learning. He discusses the shift from specialized roles to a future where marketers will need to become multidisciplinary orchestrators, leveraging AI not just for content creation but for strategic decision-making and customer engagement. This episode also touches on the ethical considerations of AI use, emphasizing the importance of authenticity and human connection in an expedited informational and digital age. Gain practical advice on integrating AI into marketing processes, with George sharing his specific experiences with various AI tools that have revolutionized his approach to content creation, customer feedback analysis, and more. Get a glimpse into the future of marketing with specific tips on how to embrace AI, educate yourself, your marketing teams, and rethink your marketing roles and strategies in an AI-driven world. Check the show notes for a full list of all the AI tools and resources that George mentions in this episode (and there are some must-try tools on his list). marketing ai, marketing help, generative ai, marketing jobs, career help, ai help, ai tools, cmo, cmo tips, marketing tools, marketing career help, gen ai, job search, marketing careers, online marketing, ai, digital marketing false full 102 845bdbd3-7bad-496d-ac8f-1d8918f5e88c Generative AI Disruption - Eps. 1: Jessica Hreha from Jasper Key takeaways from Jessica Hreha from Jasper.ai:

The Importance of AI Literacy: For marketing teams to effectively leverage generative AI, they must invest in AI literacy. Understanding the technology's potential and limitations ensures its ethical and effective use.

Adoption and Integration Challenges: Successfully integrating generative AI into marketing strategies requires overcoming operational challenges, including workflow integration, team training, and setting clear guidelines for use.

Ethical Considerations and Guidelines: Establishing ethical guidelines for generative AI use is crucial. Marketers must navigate issues related to data privacy, content authenticity, and brand integrity while exploring AI's potential.

Connect with Jessica Hreaha:
https://www.linkedin.com/in/jessicahreha/

Marketing AI resources to check out: 

jasper.ai/ethics
marketingaiinstitute.com
character.ai
pi.ai

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now:  themarketinghelp.co/6sense

]]> Tue, 27 Feb 2024 15:00:00 +0000 erik.harbison@gmail.com (Erik Harbison, Jessica Hreha) https://members.themarketinghelp.co/c/marketing-careers-podcast Key takeaways from Jessica Hreha from Jasper.ai:

The Importance of AI Literacy: For marketing teams to effectively leverage generative AI, they must invest in AI literacy. Understanding the technology's potential and limitations ensures its ethical and effective use.

Adoption and Integration Challenges: Successfully integrating generative AI into marketing strategies requires overcoming operational challenges, including workflow integration, team training, and setting clear guidelines for use.

Ethical Considerations and Guidelines: Establishing ethical guidelines for generative AI use is crucial. Marketers must navigate issues related to data privacy, content authenticity, and brand integrity while exploring AI's potential.

Connect with Jessica Hreaha:
https://www.linkedin.com/in/jessicahreha/

Marketing AI resources to check out: 

jasper.ai/ethics
marketingaiinstitute.com
character.ai
pi.ai

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now:  themarketinghelp.co/6sense

]]> Generative AI Disruption - Eps. 1: Jessica Hreha from Jasper Erik Harbison, Jessica Hreha 00:49:58 As part of our series on Generative AI Disruption, our guest for this episode is Jessica Hreha, Head of AI Strategy & Transformation at leading AI tool - Jasper (jasper.ai). Jessica shares her unique journey from a PR and political science background into the heart of marketing and AI innovation. This episode offers a deep dive into how generative AI is reshaping marketing, from content creation to customer engagement. Jessica's marketing career story is not just about the technology but also about the strategic adoption and ethical considerations that come with it. She highlights the critical need for AI literacy among marketing teams and the importance of establishing clear guidelines to navigate this new landscape responsibly. Through her experiences at VMware and now Jasper, Jessica provides practical advice on integrating AI into marketing workflows, ensuring that teams can harness its power without losing the human touch that brands are built on. Marketers will gain a clear understanding of generative AI's potential to transform marketing practices, as well as the challenges and opportunities it presents. Whether you're a CMO, a leader of a marketing team, or an early-stage marketer, this episode is packed with valuable lessons on staying ahead in the rapidly evolving generative AI landscape. As part of our series on Generative AI Disruption, our guest for this episode is Jessica Hreha, Head of AI Strategy & Transformation at leading AI tool - Jasper (jasper.ai). Jessica shares her unique journey from a PR and political science background into the heart of marketing and AI innovation. This episode offers a deep dive into how generative AI is reshaping marketing, from content creation to customer engagement. Jessica's marketing career story is not just about the technology but also about the strategic adoption and ethical considerations that come with it. She highlights the critical need for AI literacy among marketing teams and the importance of establishing clear guidelines to navigate this new landscape responsibly. Through her experiences at VMware and now Jasper, Jessica provides practical advice on integrating AI into marketing workflows, ensuring that teams can harness its power without losing the human touch that brands are built on. Marketers will gain a clear understanding of generative AI's potential to transform marketing practices, as well as the challenges and opportunities it presents. Whether you're a CMO, a leader of a marketing team, or an early-stage marketer, this episode is packed with valuable lessons on staying ahead in the rapidly evolving generative AI landscape. ai ethical considerations, marketing help, content creation automation, ai literacy, strategic ai implementation, generative ai, marketing transformation, ai and data privacy, marketing technology integration, ai literacy, marketing team upskilling, ethical ai guidelines, digital marketing evolution, ai content strategy, ai in b2b marketing, ai strategy, operational efficiency with ai, ai for personalized marketing, predictive analytics, ai adoption challenges, future marketing trends, marketing careers, ai-driven customer engagement, ai marketing false full 101 05e9abcb-cb25-4d29-887b-57f9d86cff8d Marketing Disruption: Generative AI Season Trailer Looking for more information and resources to help you navigate the Gen A.I. disruption?

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: 6sense.com/schedule-your-personalized-demo/

 

]]> Mon, 19 Feb 2024 16:45:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Looking for more information and resources to help you navigate the Gen A.I. disruption?

Go to: themarketinghelp.co/genai to access:

  • A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
  • Your Gen A.I. Transformation checklist
  • Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

 

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: 6sense.com/schedule-your-personalized-demo/

 

]]> Marketing Disruption: Generative AI Season Trailer Erik Harbison 00:06:44 The challenge of marketers today: Engagement is down, churn is up, you’re struggling to communicate & collaborate, you’re not sure what your team is going to look like when the dust settles, or even if you / your leadership position survives it. Now add in the many disruptions that have made these challenges even greater to navigate - return-to-office, profit-over-people tied to mergers and acquisitions, and maybe the biggest of them all...Generative A.I. So it is time to launch another podcast season (series of episodes) to help you LEAD through major marketing disruptions and come out as a stronger team, team member, and marketer on the other side. This is a teaser for our upcoming season that will be solely focused on Generative A.I. All marketers can agree that Gen AI has disrupted all facets of a marketing organization - operations, planning, content creation, creative, personalization, staffing..and so on. As part of this new season, we're interviewing several Gen AI thought leaders, pioneers and practitioners (from companies like Jasper AI, GE Healthcare) who lead marketing functions and provide hands-on practical advice and wisdom about how their teams/clients navigated Gen AI disruption and specifically how they themselves championed that change from within. Subscribe and follow so you can be alerted when the latest episode from this season is live! The challenge of marketers today: Engagement is down, churn is up, you’re struggling to communicate & collaborate, you’re not sure what your team is going to look like when the dust settles, or even if you / your leadership position survives it. Now add in the many disruptions that have made these challenges even greater to navigate - return-to-office, profit-over-people tied to mergers and acquisitions, and maybe the biggest of them all...Generative A.I. So it is time to launch another podcast season (series of episodes) to help you LEAD through major marketing disruptions and come out as a stronger team, team member, and marketer on the other side. This is a teaser for our upcoming season that will be solely focused on Generative A.I. All marketers can agree that Gen AI has disrupted all facets of a marketing organization - operations, planning, content creation, creative, personalization, staffing..and so on. As part of this new season, we're interviewing several Gen AI thought leaders, pioneers and practitioners (from companies like Jasper AI, GE Healthcare) who lead marketing functions and provide hands-on practical advice and wisdom about how their teams/clients navigated Gen AI disruption and specifically how they themselves championed that change from within. Subscribe and follow so you can be alerted when the latest episode from this season is live! gen ai resources, marketing career, marketing ai, marketing help, generative ai, get marketing help, marketing ai tools, marketing jobs, marketing leaders, marketing leadership, cmo, podcast, digital marketing help, marketing and gen ai, marketing leadership help, marketing career help, gen ai, marketing careers, cmo help, ai, gen ai podcast, marketing podcast, gen ai help false full 100 0383ffeb-44fc-46d5-92df-e74ba432cb36 The Four Types of Marketing Job Listings & What They Really Mean The 4 Types of Marketing Job Listings:

  1. The "Genuine" Job Listing
  2. The "Talent Trap" Job Listing
  3. The "Lead Gen" Job Listing
  4. The "Unicorn Hunt" Job Listing

Having trouble navigating your marketing job search, or building and developing your marketing team? 
Let me help - email me - erik (at) themarketinghelp (dot) co


More information about CyberMarketingConference.com (attend live or virtually):

  • Use this promo code to get 10% off any a paid ticket: MRKHELP23 (case sensitive)
  • Want one of our 5 FREE PASSES to the conference? (first come, first. serve)
    • Email me -  erik (at) the marketing help (dot) co
    • Connect with and Message me in Linkedin -  linkedin.com/in/eharbison/ 


Other Marketing Career Resources:
Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- www.themarketinghelp.co/library

]]> Fri, 1 Dec 2023 18:28:58 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 4 Types of Marketing Job Listings:

  1. The "Genuine" Job Listing
  2. The "Talent Trap" Job Listing
  3. The "Lead Gen" Job Listing
  4. The "Unicorn Hunt" Job Listing

Having trouble navigating your marketing job search, or building and developing your marketing team? 
Let me help - email me - erik (at) themarketinghelp (dot) co


More information about CyberMarketingConference.com (attend live or virtually):

  • Use this promo code to get 10% off any a paid ticket: MRKHELP23 (case sensitive)
  • Want one of our 5 FREE PASSES to the conference? (first come, first. serve)
    • Email me -  erik (at) the marketing help (dot) co
    • Connect with and Message me in Linkedin -  linkedin.com/in/eharbison/ 


Other Marketing Career Resources:
Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- www.themarketinghelp.co/library

]]> The Four Types of Marketing Job Listings & What They Really Mean Erik Harbison 00:28:04 Before you start or continue your marketing job search, you will want to listen to this episode. This episode explores the hidden meanings and strategies behind four types of marketing job descriptions. We uncover why some companies post jobs they don't intend to fill and how this impacts your job search. You will be able to discover the difference between a genuine marketing job post and one that is considered a 'talent trap.' Understand the motivations behind marketing job posts, how to decipher them and what questions you should be asking in order to better navigate the job market and identify the right marketing job opportunities for you. Plus, we will provide you with some solutions on how to circumvent these job listing traps, and significantly increase your chances of getting a conversation for a role that you want. Also listen for a special announcement that provides you information on how to secure significant ticket discounts to the best virtual/in-person conference in the CyberSecurity and CyberMarketing industry... Before you start or continue your marketing job search, you will want to listen to this episode. This episode explores the hidden meanings and strategies behind four types of marketing job descriptions. We uncover why some companies post jobs they don't intend to fill and how this impacts your job search. You will be able to discover the difference between a genuine marketing job post and one that is considered a 'talent trap.' Understand the motivations behind marketing job posts, how to decipher them and what questions you should be asking in order to better navigate the job market and identify the right marketing job opportunities for you. Plus, we will provide you with some solutions on how to circumvent these job listing traps, and significantly increase your chances of getting a conversation for a role that you want. Also listen for a special announcement that provides you information on how to secure significant ticket discounts to the best virtual/in-person conference in the CyberSecurity and CyberMarketing industry... job search help, marketing career, marketing help, careers, marketing jobs, career help, digital marketing job search, job listings, career strategy, marketing career help, job search strategy, job search, marketing careers, job searching, digital marketing, career advice false full 99 b9340d06-34e3-430f-897c-7e7ca95521ce Two Marketing Job Traps To Avoid The 2 Marketing Job Traps to Avoid:

  1. Becoming the "Invisible Marketing Team Member."  There are 3 key actions you can take to proactively gain the right visibility in your role.
  2. Working with the "Hazy Marketing Manager."  There are 3 key questions you can ask to turn your  manager's style from hazy to crystal clear. 

Having trouble navigating these traps, or have questions about your marketing career? 
Let me help - email me - erik (at) themarketinghelp (dot) co


Other Marketing Career Resources:
Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- www.themarketinghelp.co/library

]]> Mon, 12 Jun 2023 15:15:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 2 Marketing Job Traps to Avoid:

  1. Becoming the "Invisible Marketing Team Member."  There are 3 key actions you can take to proactively gain the right visibility in your role.
  2. Working with the "Hazy Marketing Manager."  There are 3 key questions you can ask to turn your  manager's style from hazy to crystal clear. 

Having trouble navigating these traps, or have questions about your marketing career? 
Let me help - email me - erik (at) themarketinghelp (dot) co


Other Marketing Career Resources:
Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- www.themarketinghelp.co/library

]]> Two Marketing Job Traps To Avoid Erik Harbison 00:25:57 Every marketing career journey includes various traps. Marketing career traps are situations that can be avoided, if you know what to look for...and this episode will help every marketer do just that. For marketers starting/recently started a new role, you are most likely focused on making a positive impression in the first few weeks...by identifying and managing these two traps, you can significantly increase the likelihood of achieving 'rock star' status. For marketers that have been in a role for a few months, or years, and feel...stuck, stagnant, or that it is time to improve the visibility of your brand...you have most likely experienced/are experiencing these two traps. This episode will help all marketers identify these two traps - and provide you with specific tips and actions you can take immediately to allow for a smooth transition into a new marketing role, or into a more visible presence within your marketing team. Every marketing career journey includes various traps. Marketing career traps are situations that can be avoided, if you know what to look for...and this episode will help every marketer do just that. For marketers starting/recently started a new role, you are most likely focused on making a positive impression in the first few weeks...by identifying and managing these two traps, you can significantly increase the likelihood of achieving 'rock star' status. For marketers that have been in a role for a few months, or years, and feel...stuck, stagnant, or that it is time to improve the visibility of your brand...you have most likely experienced/are experiencing these two traps. This episode will help all marketers identify these two traps - and provide you with specific tips and actions you can take immediately to allow for a smooth transition into a new marketing role, or into a more visible presence within your marketing team. marketing career, digital marketing jobs, careers, job help, digital marketing careers, marketing careers podcast, marketing jobs, marketing management, podcast, marketing, marketing career help, the marketing help, managing up, erik harbison, marketing careers, job advice, career advice, marketing podcast false full 98 34837b3c-faa4-489e-88c8-8b71bf78d766 4 Success Steps For Securing Your Marketing Internship The 4 Success Steps For Securing Your Next Marketing Internship:

  1.  Research & Decide : Identifying and selecting a core marketing skillset
  2. Watch -> Do -> Teach: The learning model to develop hands-on experience in your core marketing skillset
  3. Show & Share Your Work: Providing more evidence of your applied learning
  4. Evaluate & Target the RIGHT Internships: Be selective and focus on having conversations first

Grab your Marketing Internship Success Kit Here: bit.ly/tmh_internships


Other Marketing Career Resources:

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- www.themarketinghelp.co/library

]]> Mon, 6 Mar 2023 14:05:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 4 Success Steps For Securing Your Next Marketing Internship:

  1.  Research & Decide : Identifying and selecting a core marketing skillset
  2. Watch -> Do -> Teach: The learning model to develop hands-on experience in your core marketing skillset
  3. Show & Share Your Work: Providing more evidence of your applied learning
  4. Evaluate & Target the RIGHT Internships: Be selective and focus on having conversations first

Grab your Marketing Internship Success Kit Here: bit.ly/tmh_internships


Other Marketing Career Resources:

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- www.themarketinghelp.co/library

]]> 4 Success Steps For Securing Your Marketing Internship Erik Harbison 00:27:50 For every undergrad marketer, one of the most stressful marketing career moments is securing that first marketing internship. Any undergrad marketer that has tried to find that first marketing internship has experienced the 'catch-22' of 'how can I land an internship that requires experience, without having experience from an internship?" No experience? No problem! This episode will spell out the success steps every undergrad marketer can follow in order to create a more focused process, and better results. Make sure to check out our Marketing Internship Success Kit - bit.ly/tmh_internships For every undergrad marketer, one of the most stressful marketing career moments is securing that first marketing internship. Any undergrad marketer that has tried to find that first marketing internship has experienced the 'catch-22' of 'how can I land an internship that requires experience, without having experience from an internship?" No experience? No problem! This episode will spell out the success steps every undergrad marketer can follow in order to create a more focused process, and better results. Make sure to check out our Marketing Internship Success Kit - bit.ly/tmh_internships marketing career, marketing help, digital marketing jobs, careers, marketing jobs, career coaching, marketing internships, marketing career coaching, skill development, college internships, apprenticeships, marketing skills, marketing career help, undergraduate career help, college graduates, internships, marketing careers false full 97 abc4720e-a64c-40d5-8009-faf6e150f0f2 Getting Annual Marketing Performance Reviews Right Some simple truths about the annual review process:  

  • You don't get promoted for simply being in your role for 'x' years
  • Any raise or promotion should not be a surprise - your manager and you should be consistently discussing your performance & expectations during 1x1s throughout the year
  • Be aware of the market/industry conditions - your company and role do not operate in a bubble (if the economy is in a downturn,  you did not sign any clients, your customer churn grew -- > don't expect a 7% raise)
  • It is a discussion - not a manager monologue or a direct report complain-session - discuss expectations, accomplishments, challenges, opportunities FROM EACH PERSON
  • You will be measured on you Performance/Skill vs Potential/Will. 

Some questions to ask during your annual performance review:

  • Direct report to marketing manager: 
    • What is the most challenging thing about your Role?
    • What are 3 projects I can take off your plate?
    • Can you confirm the process or path to get promoted?\
    • What are ways I can increase my salary?
  • Marketing manager to direct report:
    • Which accomplishment (personal and professional) are you most proud of?
    • What can I be doing better for you?
    • Where do you want to be - re your role -  in one year?
    • Do you understand the process for getting promoted?

 
Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

]]> Wed, 15 Feb 2023 15:00:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Some simple truths about the annual review process:  

  • You don't get promoted for simply being in your role for 'x' years
  • Any raise or promotion should not be a surprise - your manager and you should be consistently discussing your performance & expectations during 1x1s throughout the year
  • Be aware of the market/industry conditions - your company and role do not operate in a bubble (if the economy is in a downturn,  you did not sign any clients, your customer churn grew -- > don't expect a 7% raise)
  • It is a discussion - not a manager monologue or a direct report complain-session - discuss expectations, accomplishments, challenges, opportunities FROM EACH PERSON
  • You will be measured on you Performance/Skill vs Potential/Will. 

Some questions to ask during your annual performance review:

  • Direct report to marketing manager: 
    • What is the most challenging thing about your Role?
    • What are 3 projects I can take off your plate?
    • Can you confirm the process or path to get promoted?\
    • What are ways I can increase my salary?
  • Marketing manager to direct report:
    • Which accomplishment (personal and professional) are you most proud of?
    • What can I be doing better for you?
    • Where do you want to be - re your role -  in one year?
    • Do you understand the process for getting promoted?

 
Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

]]> Getting Annual Marketing Performance Reviews Right Erik Harbison 00:25:34 There is one marketing career moment that can be polarizing for many marketing teams. It's that annual event that every marketer needs to endure...and most of the time, every marketer hates it. It is the annual marketing performance review. Marketing performance reviews are all about expectation setting - and they involve two people. The direct report - who has an opportunity to increase the visibility of their value, or simply go through the motions. The manager - who has an opportunity to develop trust with their team members, or simply take the easy route. Very few companies can get this process right. But despite that, there are plenty of missed opportunities for both managers and direct reports to make it a positive experience. This episode will outline simple 'truths' that every marketer needs to understand about annual performance reviews, and provide key questions you should be asking during your annual performance review (and during your 1x1s), to generate a healthy, valuable discussion...and make annual marketing performance reviews suck less. There is one marketing career moment that can be polarizing for many marketing teams. It's that annual event that every marketer needs to endure...and most of the time, every marketer hates it. It is the annual marketing performance review. Marketing performance reviews are all about expectation setting - and they involve two people. The direct report - who has an opportunity to increase the visibility of their value, or simply go through the motions. The manager - who has an opportunity to develop trust with their team members, or simply take the easy route. Very few companies can get this process right. But despite that, there are plenty of missed opportunities for both managers and direct reports to make it a positive experience. This episode will outline simple 'truths' that every marketer needs to understand about annual performance reviews, and provide key questions you should be asking during your annual performance review (and during your 1x1s), to generate a healthy, valuable discussion...and make annual marketing performance reviews suck less. marketing career, marketing help, digital marketing careers, performance reviews, marketing careers podcast, career help, career coaching, marketing management, managing people, podcast, marketing, marketing managers, annual reviews, digital marketing help, digital marketing tips, marketing career help, marketing reviews, marketing careers, marketing career coach, career podcast, digital marketing, people manager, marketing podcast false full 96 22976117-7b47-43be-905e-96a0a58cabc8 5 ChatGPT Prompts To Help Advance Your Marketing Career The 5 prompt types to use with ChatGPT:  
(Prompts are included in quotes - just edit and copy/paste into ChatGPT.)

  1. Create personal branding content : Use to publish tweets, blog posts or Linkedin articles.
    1. "(#) things to watch out for when running a(n) (enter your marketing channel) campaign"
    2. "(x) Linkedin Publish article/blog post topic ideas for (enter your marketing channel) campaigns"
  2. Create your Professional Summary: Add to your Linkedin About section or personal website. 
    1. "Write a first person/third person professional summary, using (enter type of tone) tone, based on the resume content provided."
    2. Copy and paste the entire contents of your resume into ChatGPT
    3. Consider adding word count limitations (e.g. maximum of 500 words)
  3. Create interview answer frameworks: Get ideas specific to the type of role you're interviewing for. 
    1. "You are interviewing for a (enter the title of the role) role.  How do you answer the question "(enter specific question)."
    2. Question suggestions - Greatest strengths/weaknesses, a time when you had to use data to solve a problem, why you want this role.
  4. Interview prep - Keyword Research: Get ideas on terms you can suggest.
    1.   "List the top 20 [specific industry] keywords including a number, the keyword and worldwide search volume."
    2.  "Provide 20 keyword alternatives for [specific keywords]."
  5. Interview prep - Value asset content creation: Content to show how you can help them solve challenges.
    1. "10 alternative blog topics to (enter existing blog post title from the company)."
    2. Marketing plan ideas: "You are a marketing director.  Provide a marketing plan that includes target audience, objective, goals and key strategies and tactics for (enter assumed campaign outcomes - awareness, online sales, etc). You are a brand that (describe the product or service) to a target audience of (enter assumed persona information)."
    3. Google or Meta Ad copy: "Write 10 Google / Meta ad headlines for (enter company URL)."
    4. Organic social captions: "Write 10 (social channel) (type of tone) captions for (enter company URL)."
    5. Linkedin posts: "Write 10 (enter type of tone) Linkedin posts for (enter company URL).

A.I. Tools every marketers should be testing:
ChatGPT : chat.openai.com
Jasper.ai
Copy.ai
You.com
Looka.com

Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

]]> Mon, 9 Jan 2023 14:00:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 5 prompt types to use with ChatGPT:  
(Prompts are included in quotes - just edit and copy/paste into ChatGPT.)

  1. Create personal branding content : Use to publish tweets, blog posts or Linkedin articles.
    1. "(#) things to watch out for when running a(n) (enter your marketing channel) campaign"
    2. "(x) Linkedin Publish article/blog post topic ideas for (enter your marketing channel) campaigns"
  2. Create your Professional Summary: Add to your Linkedin About section or personal website. 
    1. "Write a first person/third person professional summary, using (enter type of tone) tone, based on the resume content provided."
    2. Copy and paste the entire contents of your resume into ChatGPT
    3. Consider adding word count limitations (e.g. maximum of 500 words)
  3. Create interview answer frameworks: Get ideas specific to the type of role you're interviewing for. 
    1. "You are interviewing for a (enter the title of the role) role.  How do you answer the question "(enter specific question)."
    2. Question suggestions - Greatest strengths/weaknesses, a time when you had to use data to solve a problem, why you want this role.
  4. Interview prep - Keyword Research: Get ideas on terms you can suggest.
    1.   "List the top 20 [specific industry] keywords including a number, the keyword and worldwide search volume."
    2.  "Provide 20 keyword alternatives for [specific keywords]."
  5. Interview prep - Value asset content creation: Content to show how you can help them solve challenges.
    1. "10 alternative blog topics to (enter existing blog post title from the company)."
    2. Marketing plan ideas: "You are a marketing director.  Provide a marketing plan that includes target audience, objective, goals and key strategies and tactics for (enter assumed campaign outcomes - awareness, online sales, etc). You are a brand that (describe the product or service) to a target audience of (enter assumed persona information)."
    3. Google or Meta Ad copy: "Write 10 Google / Meta ad headlines for (enter company URL)."
    4. Organic social captions: "Write 10 (social channel) (type of tone) captions for (enter company URL)."
    5. Linkedin posts: "Write 10 (enter type of tone) Linkedin posts for (enter company URL).

A.I. Tools every marketers should be testing:
ChatGPT : chat.openai.com
Jasper.ai
Copy.ai
You.com
Looka.com

Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

]]> 5 ChatGPT Prompts To Help Advance Your Marketing Career Erik Harbison 00:22:59 A key trend impacting all marketing careers is the adoption and evolution of Artificial Intelligence (A.I.) tools. One of the most popular tools is Chat GPT. It is a tool released by Open.ai, and it is a neural network-based machine learning model that is trained to generate human-like text by predicting the next word in a sequence based on the previous words. Huh? In layman's terms, it is an amazing tool that you can provide a prompt, and it can return countless amounts of results that can address any request including translations, summarizations, and text completions. This episode focuses on 5 specific prompt types you can submit to ChatGPT that can drastically help you with several marketing career moments. Check the show notes for those specific prompts and links to several A.I. tools every marketer should be testing. A key trend impacting all marketing careers is the adoption and evolution of Artificial Intelligence (A.I.) tools. One of the most popular tools is Chat GPT. It is a tool released by Open.ai, and it is a neural network-based machine learning model that is trained to generate human-like text by predicting the next word in a sequence based on the previous words. Huh? In layman's terms, it is an amazing tool that you can provide a prompt, and it can return countless amounts of results that can address any request including translations, summarizations, and text completions. This episode focuses on 5 specific prompt types you can submit to ChatGPT that can drastically help you with several marketing career moments. Check the show notes for those specific prompts and links to several A.I. tools every marketer should be testing. chatbots, marketing help, careers, gpt, marketing jobs, career coaching, marketing a.i., marketing mentorship, artificial intelligence, interviewing, marketing, a.i. marketing, a.i., marketing career help, marketing mentors, marketing career ideas, job search, marketing careers, job seeker, digital marketing, chatgpt, marketing interviews, marketing career mentors false full 95 ade91dca-9f3f-4189-9d6e-44befa300ea9 Updated: Key Marketing Interview Questions To Ask & Answer The questions you should be asking in marketing interviews now:

  1. Are you profitable?
  2. Have you gone through layoffs in the past six months?
  3. What is your client/customer churn rate?
  4. If you lose your largest client/customer, will you need to layoff team members?

The questions you should be prepared to answer in marketing interviews now:

  1. Tell me about a time when you used data to solve a problem.
  2. Why do you want to work here?
  3. How do you keep your skills sharp?

The Marketing Interview Questions Guidebook can be accessed here:
landing.themarketinghelp.co/interviews



Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

]]> Tue, 6 Dec 2022 16:00:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The questions you should be asking in marketing interviews now:

  1. Are you profitable?
  2. Have you gone through layoffs in the past six months?
  3. What is your client/customer churn rate?
  4. If you lose your largest client/customer, will you need to layoff team members?

The questions you should be prepared to answer in marketing interviews now:

  1. Tell me about a time when you used data to solve a problem.
  2. Why do you want to work here?
  3. How do you keep your skills sharp?

The Marketing Interview Questions Guidebook can be accessed here:
landing.themarketinghelp.co/interviews



Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

]]> Updated: Key Marketing Interview Questions To Ask & Answer Erik Harbison 00:18:22 Marketing interview preparation, questions and follow up have been some of the most popular topics covered in this podcast. This episode is an UPDATED list to the topic of marketing interview questions you should prepare to ASK and ANSWER. This updated list of questions was inspired by recent marketing career trends that have impacted what areas of the role and company should be the focus of the interview. The questions to ask shared in this episode now focus on identifying a company's stability and trends for success, or struggle. The questions to answer shared in this episode now focus on identifying that a candidate has done their proper due diligence and can authenticity 'connect the dots' on why they are a great fit for the marketing role. Marketing interview preparation, questions and follow up have been some of the most popular topics covered in this podcast. This episode is an UPDATED list to the topic of marketing interview questions you should prepare to ASK and ANSWER. This updated list of questions was inspired by recent marketing career trends that have impacted what areas of the role and company should be the focus of the interview. The questions to ask shared in this episode now focus on identifying a company's stability and trends for success, or struggle. The questions to answer shared in this episode now focus on identifying that a candidate has done their proper due diligence and can authenticity 'connect the dots' on why they are a great fit for the marketing role. interview advice, marketing help, interviewing tips, careers, interview prep, digital marketing careers, interviewing advice, marketing jobs, career coaching, interviewing, job seekers, interview tips, marketing careers, marketing career coach, digital marketing, career advice, marketing interviews false full 94 18dfb0db-d1d4-48e1-b6c7-259e62e87770 Reforge's Design Lead, Mike Smith on Marketing Design Career Paths Our episode guest Mike Smith - Design Lead at Reforge  - shares his insights on how to prepare for a marketing design career. 

Mike shares his marketing design career tips and advice on .. 

  • How to present your portfolio in an interview
  • How to manage-up and manage-down on your team
  • The must-have resources to developing your marketing design skills

Connect with Mike Smith:
via Linkedin: linkedin.com/in/mesmithdesign/-- (mention The Marketing Careers podcast!)
via his website: https://www.mesmith.co/

Careers at Reforge:  reforge.com/careers/all

Resources mentioned during the episode:
The book "Go" by Chip Kidd
A great YouTube Channel for learning design: youtube.com/c/TheFuturAcademy


Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> Mon, 21 Nov 2022 15:00:00 +0000 erik.harbison@gmail.com (Mike Smith, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Our episode guest Mike Smith - Design Lead at Reforge  - shares his insights on how to prepare for a marketing design career. 

Mike shares his marketing design career tips and advice on .. 

  • How to present your portfolio in an interview
  • How to manage-up and manage-down on your team
  • The must-have resources to developing your marketing design skills

Connect with Mike Smith:
via Linkedin: linkedin.com/in/mesmithdesign/-- (mention The Marketing Careers podcast!)
via his website: https://www.mesmith.co/

Careers at Reforge:  reforge.com/careers/all

Resources mentioned during the episode:
The book "Go" by Chip Kidd
A great YouTube Channel for learning design: youtube.com/c/TheFuturAcademy


Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> Reforge's Design Lead, Mike Smith on Marketing Design Career Paths Mike Smith, Erik Harbison 00:55:23 "Making things look pretty is not enough..you need to understand the business impact." This episode's guest shared this as a primary tip for any marketing designer seeking to create a successful career path. Mike Smith unknowingly started his marketing design career when he was in high school. As a member of the yearbook staff, and a photography enthusiast, he had a connection to visualizing the layout of certain assets and creations. He spent time in visual design, marketing design and art direction roles before becoming a Design Lead at Reforge. In this episode, Mike shares specific tips for any marketing designer seeking: - tips on how to present your portfolio in an interview - tips on how to manage-up and manage-down on your team - must-have resources to developing your marketing design skills "Making things look pretty is not enough..you need to understand the business impact." This episode's guest shared this as a primary tip for any marketing designer seeking to create a successful career path. Mike Smith unknowingly started his marketing design career when he was in high school. As a member of the yearbook staff, and a photography enthusiast, he had a connection to visualizing the layout of certain assets and creations. He spent time in visual design, marketing design and art direction roles before becoming a Design Lead at Reforge. In this episode, Mike shares specific tips for any marketing designer seeking: - tips on how to present your portfolio in an interview - tips on how to manage-up and manage-down on your team - must-have resources to developing your marketing design skills job search help, marketing help, career help, career coaching, design careers, marketing, reforge, career mentoring, marketing design, job search, marketing careers, marketing advice, marketing career coach, digital marketing, career advice false full 93 a80a8d39-dbcb-4381-8eea-d6656dd15754 Rebounding From A Marketing Job Layoff - 3 Actions For Success The 3 actions every marketer can take to rebound from a lay off:

  1. Take a break
  2. Stay active in your relationships, craft and personal brand
  3. Set measurable milestones 

Marketing specific communities to connect with other marketers:
The Marketing Help Community
SerialMarketers
Online Geniuses
 

Marketing specific job search sites and job boards: bit.ly/tmh_jobsearch 


Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

]]> Mon, 7 Nov 2022 16:37:01 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 3 actions every marketer can take to rebound from a lay off:

  1. Take a break
  2. Stay active in your relationships, craft and personal brand
  3. Set measurable milestones 

Marketing specific communities to connect with other marketers:
The Marketing Help Community
SerialMarketers
Online Geniuses
 

Marketing specific job search sites and job boards: bit.ly/tmh_jobsearch 


Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

]]> Rebounding From A Marketing Job Layoff - 3 Actions For Success Erik Harbison 00:24:59 It happens to most marketers during their career. Being part of an unexpected lay off or RIF (Reduction In Force) This episode reviews THREE key actions - not theories - you can take if you - or someone you know - has been impacted by this devastating marketing career moment, and wants to create a path for success. A few things to consider when it comes to getting let go from your marketing role unexpectedly... - Things happen for a reason. Let this be a re-direction. 99% of the time, you will end up in a better role, with a better company and surrounded by great people - Learn from this experience. You should now be HYPER AWARE of specific criteria or questions that you WILL ask the next company you interview with -- "what has been your client churn in the past 12 months?" , "have you been through a RIF in the last 12 months?", "Are you profitable?" - Embrace the grieving process. This is a major career moment. It can be traumatic. Feel angry. Feel Sad. Feel depressed. Let your emotions flow. You will eventually embrace and ACCEPT the fact that it will be time to move forward and greater things are in store for you. This episode will dive deeper into the three actions you can take create a measurable path back to finding your next marketing role: 1. Take a break. 2. Stay active in your relationships, craft and personal brand 3. Set measurable milestones It happens to most marketers during their career. Being part of an unexpected lay off or RIF (Reduction In Force) This episode reviews THREE key actions - not theories - you can take if you - or someone you know - has been impacted by this devastating marketing career moment, and wants to create a path for success. A few things to consider when it comes to getting let go from your marketing role unexpectedly... - Things happen for a reason. Let this be a re-direction. 99% of the time, you will end up in a better role, with a better company and surrounded by great people - Learn from this experience. You should now be HYPER AWARE of specific criteria or questions that you WILL ask the next company you interview with -- "what has been your client churn in the past 12 months?" , "have you been through a RIF in the last 12 months?", "Are you profitable?" - Embrace the grieving process. This is a major career moment. It can be traumatic. Feel angry. Feel Sad. Feel depressed. Let your emotions flow. You will eventually embrace and ACCEPT the fact that it will be time to move forward and greater things are in store for you. This episode will dive deeper into the three actions you can take create a measurable path back to finding your next marketing role: 1. Take a break. 2. Stay active in your relationships, craft and personal brand 3. Set measurable milestones marketing career, marketing help, digital marketing jobs, digital marketing careers, marketing jobs, career help, career coaching, marketing career mentor, laid off, find a job, marketing career help, job search, marketing careers, marketing career coach, job searching, get hired, career coach false full 92 7417f38e-d3e0-4a90-b72c-a4acbaa567eb PHD Media's Sarah Clayton on Creating A Marketing Career In Commerce Our episode guest Sarah Clayton - Head of Commerce at PHD Media  - shares her insights on how to prepare for a marketing career in commerce. 

Sarah shares her marketing career tips and advice on ..

  • How to create an effective marketing career plan
  • The pros and cons of working client side vs agency side
  • How to effectively manage-up
  • A fresh approach to your marketing interview

Connect with Sarah Clayton:
via Linkedin: linkedin.com/in/sclayton22/-- (mention The Marketing Careers podcast!)
Sarah (dot) Clayton (at) PHDMedia (dot) com

Careers at PHD Media: phdmedia.com/careers

Resources mentioned during the episode:
The Brave Commerce Podcast
Rishad Tobaccowala
AdWeek
Ad Age
 


Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> Tue, 11 Oct 2022 14:50:00 +0000 erik.harbison@gmail.com (Sarah Clayton, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Our episode guest Sarah Clayton - Head of Commerce at PHD Media  - shares her insights on how to prepare for a marketing career in commerce. 

Sarah shares her marketing career tips and advice on ..

  • How to create an effective marketing career plan
  • The pros and cons of working client side vs agency side
  • How to effectively manage-up
  • A fresh approach to your marketing interview

Connect with Sarah Clayton:
via Linkedin: linkedin.com/in/sclayton22/-- (mention The Marketing Careers podcast!)
Sarah (dot) Clayton (at) PHDMedia (dot) com

Careers at PHD Media: phdmedia.com/careers

Resources mentioned during the episode:
The Brave Commerce Podcast
Rishad Tobaccowala
AdWeek
Ad Age
 


Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> PHD Media's Sarah Clayton on Creating A Marketing Career In Commerce Sarah Clayton, Erik Harbison 01:04:25 "Be a consumer. Go to their website. See where their ads are...do your own little personal audit." This episode's guest shared this as a key way to develop necessary skills for becoming a commerce marketer. Sarah Clayton started her marketing career being obsessed with solving patient challenges in the Pharmaceutical space. Then after several successful roles as a brand manager, and one final re-org, decided to entertain a marketing career path in a few different environments. One last option that she considered was working for an agency in a net-new role that would leverage her experience connecting with consumers along their journey, and managing teams as a head of commerce. In this episode, Sarah shares specific tips for any marketer seeking: - to develop a marketing career plan - to start a marketing career in commerce - tips on how to effectively manage up - fresh ideas on how to approach your marketing interview "Be a consumer. Go to their website. See where their ads are...do your own little personal audit." This episode's guest shared this as a key way to develop necessary skills for becoming a commerce marketer. Sarah Clayton started her marketing career being obsessed with solving patient challenges in the Pharmaceutical space. Then after several successful roles as a brand manager, and one final re-org, decided to entertain a marketing career path in a few different environments. One last option that she considered was working for an agency in a net-new role that would leverage her experience connecting with consumers along their journey, and managing teams as a head of commerce. In this episode, Sarah shares specific tips for any marketer seeking: - to develop a marketing career plan - to start a marketing career in commerce - tips on how to effectively manage up - fresh ideas on how to approach your marketing interview job search help, marketing help, careers, career coaching, commerce, job seekers, marketing career help, ecommerce, ad agency, job search, marketing careers, career podcast, marketing podcast, podcasts false full 91 dd428396-ff66-44b9-baaa-4502f882a358 The Most Important 60 Minutes of Your Marketing Job Search The 5 marketing job search planning steps to complete in 60 minutes:

  1. Prioritize Your Marketing Career Factors
  2. Select Your Marketing Career Path
  3. Complete Your Marketing Career Profile
  4. Create a quick Marketing Job Search Plan
  5. Protect Your Calendar

Link to make a copy of your marketing career planning templates: bit.ly/tmh60

Link to a FREE webinar on finding your next marketing role (watch AFTER completing the 5 steps): bit.ly/3steps_tmh

Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

]]> Wed, 28 Sep 2022 14:25:08 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 5 marketing job search planning steps to complete in 60 minutes:

  1. Prioritize Your Marketing Career Factors
  2. Select Your Marketing Career Path
  3. Complete Your Marketing Career Profile
  4. Create a quick Marketing Job Search Plan
  5. Protect Your Calendar

Link to make a copy of your marketing career planning templates: bit.ly/tmh60

Link to a FREE webinar on finding your next marketing role (watch AFTER completing the 5 steps): bit.ly/3steps_tmh

Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

]]> The Most Important 60 Minutes of Your Marketing Job Search Erik Harbison 00:25:50 Where do you think the most important 60 minutes of your marketing job search should be allocated? Preparing your resume? Wrong... Preparing for your interview? Wrong... It is actually... Planning. Most advice has you focusing on getting your resume ready for the ATS so you get viewed...easy apply...mass apply....the path to an unsuccessful marketing job search is WAAAAAYYY too easy. If you take just 60 minutes - you can give yourself the right guardrails - guidance - clarity -- so you are not left frustrated -- rejected -- depressed. After listening to this episode - let it sink in -- then set aside 60 minutes and go through each of the 5 steps. You WILL feel more clarity at the end of those 60 min - and be energized - maybe even cautiously optimistic - but definitely more confident in your approach - and ready to make progress in your marketing job search. In this episode, I walk through the 5 marketing job search planning steps you can complete in only 60 minutes: 1. Prioritize Your Marketing Career Factors (10 minutes) 2. Select Your Marketing Career Path (10 minutes) 3. Complete Your Marketing Career Profile (10 minutes) 4. Create a quick Marketing Job Search Plan (15 minutes) 5. Protect Your Calendar (15 minutes) Where do you think the most important 60 minutes of your marketing job search should be allocated? Preparing your resume? Wrong... Preparing for your interview? Wrong... It is actually... Planning. Most advice has you focusing on getting your resume ready for the ATS so you get viewed...easy apply...mass apply....the path to an unsuccessful marketing job search is WAAAAAYYY too easy. If you take just 60 minutes - you can give yourself the right guardrails - guidance - clarity -- so you are not left frustrated -- rejected -- depressed. After listening to this episode - let it sink in -- then set aside 60 minutes and go through each of the 5 steps. You WILL feel more clarity at the end of those 60 min - and be energized - maybe even cautiously optimistic - but definitely more confident in your approach - and ready to make progress in your marketing job search. In this episode, I walk through the 5 marketing job search planning steps you can complete in only 60 minutes: 1. Prioritize Your Marketing Career Factors (10 minutes) 2. Select Your Marketing Career Path (10 minutes) 3. Complete Your Marketing Career Profile (10 minutes) 4. Create a quick Marketing Job Search Plan (15 minutes) 5. Protect Your Calendar (15 minutes) job search help, marketing career, marketing help, digital marketing jobs, careers, job search advice, digital marketing careers, career coaching, career planning, marketing, marketing job search, marketing career help, job search, marketing careers, job searching, job seeker, career advice false full 90 1d714d01-2e03-4153-97a9-b71c71c3cc68 Jared Roork on How To Secure Your First Marketing Agency Role Our episode guest Jared Roork - Media Planner at Media Futures Group (MFG)  - shares his insights on how to prepare for your start in a marketing career at an agency. 

Jared shares his marketing career tips and advice on ..

  • How to network effectively with warm introductions
  • Why an agency is a great first stop on a marketing career
  • The importance of making mistakes early in your career
  • What you can say to your manager to develop a strong working relationship 


Connect with Jared Roork:
via Linkedin: linkedin.com/in/jared-roork-2918ab1a8/-- (mention The Marketing Careers podcast!)
JaredRoork (at) gmail (dot) com


Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> Mon, 12 Sep 2022 16:28:30 +0000 erik.harbison@gmail.com (Jared Roork, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Our episode guest Jared Roork - Media Planner at Media Futures Group (MFG)  - shares his insights on how to prepare for your start in a marketing career at an agency. 

Jared shares his marketing career tips and advice on ..

  • How to network effectively with warm introductions
  • Why an agency is a great first stop on a marketing career
  • The importance of making mistakes early in your career
  • What you can say to your manager to develop a strong working relationship 


Connect with Jared Roork:
via Linkedin: linkedin.com/in/jared-roork-2918ab1a8/-- (mention The Marketing Careers podcast!)
JaredRoork (at) gmail (dot) com


Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> Jared Roork on How To Secure Your First Marketing Agency Role Jared Roork, Erik Harbison 00:53:24 "Solving problems under pressure." This episode's guest shared this as one of his biggest benefits of working at a digital agency. Jared Roork started considering his marketing career when he was in high school. Then through trial-and-error with a few classes and courses in college, he found strategy and planning as a marketing career path that was a passion for him. That focus led him to some selective networking experiences that opened exploratory conversations with several hiring managers. After a few internships, Jared was able to turn his experiences into a stellar Linkedin profile, that gained the attention by several large, global ad agencies, and turned into a full time marketing role in media planning. In a little over a year after graduating college, he has worked at two leading global agencies - Havas Media Group, and is currently working at Media Futures Group as a media planner. In this episode, Jared shares specific tips for any current high school or college undergrad seeking to launch their career in marketing - as well as - anyone wondering if an agency would be a good first place to start your marketing career. "Solving problems under pressure." This episode's guest shared this as one of his biggest benefits of working at a digital agency. Jared Roork started considering his marketing career when he was in high school. Then through trial-and-error with a few classes and courses in college, he found strategy and planning as a marketing career path that was a passion for him. That focus led him to some selective networking experiences that opened exploratory conversations with several hiring managers. After a few internships, Jared was able to turn his experiences into a stellar Linkedin profile, that gained the attention by several large, global ad agencies, and turned into a full time marketing role in media planning. In a little over a year after graduating college, he has worked at two leading global agencies - Havas Media Group, and is currently working at Media Futures Group as a media planner. In this episode, Jared shares specific tips for any current high school or college undergrad seeking to launch their career in marketing - as well as - anyone wondering if an agency would be a good first place to start your marketing career. marketing career, marketing help, careers, marketing jobs, agency life, marketing, marketing career help, entry level jobs, marketing agency, ad agency, marketing careers, job searching, career services, resume help false full 89 c9886691-1e09-4b4b-b4bf-491dce97ad77 5 Marketing Interview Questions Guaranteed To Identify Red (and Green) Flags The 5 marketing interview categories that will help you identify red, and green, flags: 

  1. The Executive Management
  2. The Hiring Manager
  3. The Company/Culture
  4. The Team
  5. The Role

Marketing Career Resources mentioned in this episode:
The Marketing Interview Questions Guidebook   (https://landing.themarketinghelp.co/interviews)


Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Tue, 9 Aug 2022 14:50:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 5 marketing interview categories that will help you identify red, and green, flags: 

  1. The Executive Management
  2. The Hiring Manager
  3. The Company/Culture
  4. The Team
  5. The Role

Marketing Career Resources mentioned in this episode:
The Marketing Interview Questions Guidebook   (https://landing.themarketinghelp.co/interviews)


Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> 5 Marketing Interview Questions Guaranteed To Identify Red (and Green) Flags Erik Harbison 00:27:25 We've covered a lot of content around marketing interviews on this podcast...and you like it! Our listeners wanted more! So we recorded this episode to help you be more confident and prepared for your marketing interviews. Some tenets we've already covered on marketing interviews are: - Your mindset is that YOU are interviewing THEM - you're in control - Your interview questions should focus on more than just the role and company And this episode will focus on FIVE specific question categories - and for each category I will share -- - Specific RESEARCH actions you should take in advance - The "WHY" behind the specific question - ONE specific question you should ask - Guidance on what answers qualify for RED FLAG or GREEN FLAG answers The question categories you should prepare for include: 1) The Executive Management 2) The Hiring Manager 3) The Company/Culture 4) The Team 5) The Role And listen for how to access one of THE most popular marketing interview resources that we offer. We've covered a lot of content around marketing interviews on this podcast...and you like it! Our listeners wanted more! So we recorded this episode to help you be more confident and prepared for your marketing interviews. Some tenets we've already covered on marketing interviews are: - Your mindset is that YOU are interviewing THEM - you're in control - Your interview questions should focus on more than just the role and company And this episode will focus on FIVE specific question categories - and for each category I will share -- - Specific RESEARCH actions you should take in advance - The "WHY" behind the specific question - ONE specific question you should ask - Guidance on what answers qualify for RED FLAG or GREEN FLAG answers The question categories you should prepare for include: 1) The Executive Management 2) The Hiring Manager 3) The Company/Culture 4) The Team 5) The Role And listen for how to access one of THE most popular marketing interview resources that we offer. marketing help, careers, career help, interviews, interviewing, marketing, find a job, marketing career help, job search, marketing careers, interview questions, marketing interviews false full 88 fcba30c9-db12-44d7-a42c-35a7926a22ed 3 Marketing Career Mindsets You Need To Finish The Year Strong The 3 powerful marketing career mindsets you can start embracing (and taking action on) today: 

  1. Control What You Can Control
  2. You "Get To" (Not "Have To")
  3. You Have More ____ Than You Think

Marketing Career Resources mentioned in this episode:
Your Case Study Template
Your Career Profile Worksheet

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing


Other Marketing Career Resources:
Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Mon, 18 Jul 2022 17:57:40 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 3 powerful marketing career mindsets you can start embracing (and taking action on) today: 

  1. Control What You Can Control
  2. You "Get To" (Not "Have To")
  3. You Have More ____ Than You Think

Marketing Career Resources mentioned in this episode:
Your Case Study Template
Your Career Profile Worksheet

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing


Other Marketing Career Resources:
Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> 3 Marketing Career Mindsets You Need To Finish The Year Strong Erik Harbison 00:17:58 It's been an interesting year in marketing careers, huh? Working remote, working hybrid, going to back to the office, layoffs, job searching, and the list goes on. This episode will help you take a step back and embrace some powerful marketing career mindsets that will set you up for immediate success. Positive mindsets are powerful. The episode will also share the emotions you should be experiencing, actions you should be taking and results you should be expecting after implementing these 3 powerful marketing career mindsets. Check the show notes for helpful resources (and a special limited time offer) that will help you implement these powerful marketing career mindsets for success. It's been an interesting year in marketing careers, huh? Working remote, working hybrid, going to back to the office, layoffs, job searching, and the list goes on. This episode will help you take a step back and embrace some powerful marketing career mindsets that will set you up for immediate success. Positive mindsets are powerful. The episode will also share the emotions you should be experiencing, actions you should be taking and results you should be expecting after implementing these 3 powerful marketing career mindsets. Check the show notes for helpful resources (and a special limited time offer) that will help you implement these powerful marketing career mindsets for success. marketing help, digital marketing jobs, digital marketing careers, career tips, career coaching, positive mindset, job seekers, marketing, marketing career tips, marketing careers, mindset, digital marketing false full 87 5232efeb-0d77-4dd4-8b3a-32e7e9613c75 SmartAcre CEO, Dave Snyder on Agency Ownership, Culture, and Cultivating Great Talent Our episode guest Dave Snyder - CEO at marketing tech agency SmartAcre - shares his insights on how to maximize your marketing career in project management, account executive and marketing leadership roles. 

Dave shares his marketing career tips and advice on ..

  • Why people make a difference in agency culture
  • Why alignment on goals is key in any team, company or partnership
  • The importance of making quick decisions in the face of adversity
  • What CEO's look for in marketing candidates - and it's not on your resume
  • The 3 areas agency CEO's will focus on every month


Connect with Dave Snyder:
via Linkedin: linkedin.com/in/davidbsnyder-- (mention The Marketing Careers podcast!)
GetSmartAcre.com
@getsmartacre
@davidbsnyder
Listent to Dave's podcast: agencybalance.com

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> Tue, 28 Jun 2022 14:00:00 +0000 erik.harbison@gmail.com (Dave Snyder, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Our episode guest Dave Snyder - CEO at marketing tech agency SmartAcre - shares his insights on how to maximize your marketing career in project management, account executive and marketing leadership roles. 

Dave shares his marketing career tips and advice on ..

  • Why people make a difference in agency culture
  • Why alignment on goals is key in any team, company or partnership
  • The importance of making quick decisions in the face of adversity
  • What CEO's look for in marketing candidates - and it's not on your resume
  • The 3 areas agency CEO's will focus on every month


Connect with Dave Snyder:
via Linkedin: linkedin.com/in/davidbsnyder-- (mention The Marketing Careers podcast!)
GetSmartAcre.com
@getsmartacre
@davidbsnyder
Listent to Dave's podcast: agencybalance.com

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> SmartAcre CEO, Dave Snyder on Agency Ownership, Culture, and Cultivating Great Talent Dave Snyder, Erik Harbison 01:07:44 "Be transparent and communicate." This episode's guest embraces this as his philosophy on how to best manage a team of marketers. Dave Snyder started his marketing career as a web designer. Then he coupled those skills with his super power of building meaningful relationships, to evolve his career as a project manager. Excelling as a project manager led him to becoming an account executive - focusing on solving client and company challenges. That experience prepared him to take on one of the most challenging decisions so far in his marketing career - becoming an agency CEO. Dave has been successfully growing his marketing technology agency - SmartAcre - and shares some of his great stories, learnings and marketing career tips on.. + Why people make a difference in agency culture + Why alignment on goals is key in any team, company or partnership + The importance of making quick decisions in the face of adversity + The value of putting people / team members first + What CEO's look for in marketing candidates - and it's not on your resume + The 3 areas of the business agency CEO's will focus on every month - and why you should be asking questions about them "Be transparent and communicate." This episode's guest embraces this as his philosophy on how to best manage a team of marketers. Dave Snyder started his marketing career as a web designer. Then he coupled those skills with his super power of building meaningful relationships, to evolve his career as a project manager. Excelling as a project manager led him to becoming an account executive - focusing on solving client and company challenges. That experience prepared him to take on one of the most challenging decisions so far in his marketing career - becoming an agency CEO. Dave has been successfully growing his marketing technology agency - SmartAcre - and shares some of his great stories, learnings and marketing career tips on.. + Why people make a difference in agency culture + Why alignment on goals is key in any team, company or partnership + The importance of making quick decisions in the face of adversity + The value of putting people / team members first + What CEO's look for in marketing candidates - and it's not on your resume + The 3 areas of the business agency CEO's will focus on every month - and why you should be asking questions about them marketing career, marketing help, ceo, podcast, marketing, marketing tecnology, marketing tech agency, marketing career help, digital ad agencies, marketing tech, marketing careers, account executive jobs, digital marketing, marketing podcast false full 86 cfe5a0f2-86b9-46ae-a18a-dddb51ce49be Liz Davis on Why Brand Management Roles Need Failure Our episode guest Liz Davis - Former brand manager at P&G, and current CMO at Shimmy - shares her insights on how to maximize your marketing career in brand management, consulting and startup marketing roles. 

Liz shares her marketing career tips and advice on ..

  • Knowing when it is time to leave your marketing job
  • How brand management is integrated with marketing
  • What skills are required to be a successful marketing consultant
  • Why the 'customer is boss' and how most brands miss that truth


Connect with Liz Davis:
via Linkedin: linkedin.com/in/lizmdavis/ -- (mention The Marketing Careers podcast!)
Liz (at) getshimmy (dot) com

Marketing Career Resources from the episode:

Playing to Win - How Strategy Really Works: A.J. Lafley
How Brands Grow: Byron Sharp

 

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> Wed, 15 Jun 2022 12:19:09 +0000 erik.harbison@gmail.com (Liz Davis, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Our episode guest Liz Davis - Former brand manager at P&G, and current CMO at Shimmy - shares her insights on how to maximize your marketing career in brand management, consulting and startup marketing roles. 

Liz shares her marketing career tips and advice on ..

  • Knowing when it is time to leave your marketing job
  • How brand management is integrated with marketing
  • What skills are required to be a successful marketing consultant
  • Why the 'customer is boss' and how most brands miss that truth


Connect with Liz Davis:
via Linkedin: linkedin.com/in/lizmdavis/ -- (mention The Marketing Careers podcast!)
Liz (at) getshimmy (dot) com

Marketing Career Resources from the episode:

Playing to Win - How Strategy Really Works: A.J. Lafley
How Brands Grow: Byron Sharp

 

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> Liz Davis on Why Brand Management Roles Need Failure Liz Davis, Erik Harbison 00:59:46 "Strategy is what you say 'no' to, not what you say 'yes' to." Liz Davis started her marketing career path as a brand manager with Proctor and Gamble (P&G), where she grew a passion for consumer brands, data and helping people. She is now CMO at lean startup Shimmy, where she is tapping into her experiences growing brands by making the customer the 'boss.' In this episode, Liz shares some great marketing career tips on.. + Knowing when it is time to leave your marketing job + How brand management is integrated with marketing + What skills are required to be a successful marketing consultant + Why the 'customer is boss' and how most brands miss that truth "Strategy is what you say 'no' to, not what you say 'yes' to." Liz Davis started her marketing career path as a brand manager with Proctor and Gamble (P&G), where she grew a passion for consumer brands, data and helping people. She is now CMO at lean startup Shimmy, where she is tapping into her experiences growing brands by making the customer the 'boss.' In this episode, Liz shares some great marketing career tips on.. + Knowing when it is time to leave your marketing job + How brand management is integrated with marketing + What skills are required to be a successful marketing consultant + Why the 'customer is boss' and how most brands miss that truth marketing career, marketing help, digital marketing careers, brand marketing jobs, career help, brand management, marketing career coaching, startup marketing, marketing consulting, brand marketing careers, marketing, branding jobs, branding, marketing careers, startup jobs, cpg jobs, digital marketing false full 85 5b43e3f9-7cb3-4413-8fa9-e1af92485256 Josh Palau on Maximizing Client-Side and Agency-Side Marketing Careers Our guest Josh Palau - digital media expert, marketing team builder, advisor - shares his  perspective on how to maximize your marketing career in both agency and client side roles. 

Josh shares his marketing career tips and advice on ..

  • The two outcomes you can expect when asking a lot of questions
  • How to be a 'C-suite whisperer' and get your ideas sold
  •  The  two most important things you should prepare for an interview 


Connect with Josh Palau:
via Linkedin: linkedin.com/in/joshuapalau/ -- (mention The Marketing Careers podcast!)

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> Wed, 25 May 2022 15:00:00 +0000 erik.harbison@gmail.com (Erik Harbison, Josh Palau) https://members.themarketinghelp.co/c/marketing-careers-podcast Our guest Josh Palau - digital media expert, marketing team builder, advisor - shares his  perspective on how to maximize your marketing career in both agency and client side roles. 

Josh shares his marketing career tips and advice on ..

  • The two outcomes you can expect when asking a lot of questions
  • How to be a 'C-suite whisperer' and get your ideas sold
  •  The  two most important things you should prepare for an interview 


Connect with Josh Palau:
via Linkedin: linkedin.com/in/joshuapalau/ -- (mention The Marketing Careers podcast!)

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

]]> Josh Palau on Maximizing Client-Side and Agency-Side Marketing Careers Erik Harbison, Josh Palau 00:59:57 "Should I work agency or client side?" This is a common marketing career question. Josh Palau is a digital marketing veteran that started his career in sales, and realized the power of targeting audiences through digital media. That experience led him to roles at agencies like Razorfish, and PHD. Plus, the opportunity for client-side marketing roles with household brands like Comcast, Disney and J&J. Josh was instrumental in developing an in-house agency structure for Bayer - which became a blueprint for brands to follow in the industry. A big thank you to Josh for joining me and sharing great marketing career tips on.. + How to have a successful career as a specialist and generalist + The two outcomes you can expect when asking a lot of questions + How to be a 'C-suite whisperer' and get your ideas sold + The only two things you should prepare for an interview "Should I work agency or client side?" This is a common marketing career question. Josh Palau is a digital marketing veteran that started his career in sales, and realized the power of targeting audiences through digital media. That experience led him to roles at agencies like Razorfish, and PHD. Plus, the opportunity for client-side marketing roles with household brands like Comcast, Disney and J&J. Josh was instrumental in developing an in-house agency structure for Bayer - which became a blueprint for brands to follow in the industry. A big thank you to Josh for joining me and sharing great marketing career tips on.. + How to have a successful career as a specialist and generalist + The two outcomes you can expect when asking a lot of questions + How to be a 'C-suite whisperer' and get your ideas sold + The only two things you should prepare for an interview marketing help, careers, marketing jobs, management tips, marketing career help, ad agency jobs, agency roles, digital media, ad agency, marketing careers, marketing career coach, career coach, digital marketing, marketing career advice, career advice, sales jobs false full 84 68b897e6-0d8f-4eeb-ba3f-76d9337d6be1 5 Action Steps For A Successful Exploratory Interview The 5 action steps every marketer should execute for a successful exploratory interview...

  1. Prepare or provide something of value
  2. Send the agenda in advance
  3. Prepare your answers for 'tell me about yourself.'
  4. Memorize your top 3 marketing impact statements and accomplishments.
  5. Send a relevant 'Thank you' (& provide more value).

How to secure the right exploratory conversations?

Watch our free webinar here - https://bit.ly/3steps_tmh

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Tue, 17 May 2022 13:50:21 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 5 action steps every marketer should execute for a successful exploratory interview...

  1. Prepare or provide something of value
  2. Send the agenda in advance
  3. Prepare your answers for 'tell me about yourself.'
  4. Memorize your top 3 marketing impact statements and accomplishments.
  5. Send a relevant 'Thank you' (& provide more value).

How to secure the right exploratory conversations?

Watch our free webinar here - https://bit.ly/3steps_tmh

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> 5 Action Steps For A Successful Exploratory Interview Erik Harbison 00:15:31 Congrats! You just scheduled a 30 minute exploratory conversation with the VP of marketing at the company you want to work for...and there isn't even a marketing role available. How do you prepare for a memorable conversation? Some of the best marketing careers start with a conversation. That conversation develops a relationship. That relationship helps you secure your next marketing interview, role or promotion. This episode will review the five key action steps you need to execute before, during and after that conversation in order to be memorable, and stay top-of-mind for consideration of a marketing role. Check the show notes for helpful resources on how to secure the right exploratory interview for your marketing career. Congrats! You just scheduled a 30 minute exploratory conversation with the VP of marketing at the company you want to work for...and there isn't even a marketing role available. How do you prepare for a memorable conversation? Some of the best marketing careers start with a conversation. That conversation develops a relationship. That relationship helps you secure your next marketing interview, role or promotion. This episode will review the five key action steps you need to execute before, during and after that conversation in order to be memorable, and stay top-of-mind for consideration of a marketing role. Check the show notes for helpful resources on how to secure the right exploratory interview for your marketing career. marketing career, marketing help, careers, digital marketing careers, jobs, career coaching, interviews, interviewing, marketing, marketing career help, job search, marketing careers, job seeker, digital marketing, marketing interviews false full 83 47da854a-6534-44bb-8d74-a20abac1b6c1 ManyChat's Anna Tutckaia on How To Land Your Next Marketing Role Through Networking Our guest Anna Tutchkaia - serial entrepreneur,  Head of Marketing for ManyChat- shares her  perspective on how to lead a marketing career that welcomes a focus on networking and saying 'yes' to learning opportunities.  

Anna shares her marketing career tips and advice on ..

  • The 3 step process for landing a marketing role without applying online
  • How to turn an internship into a FT role
  • How to get promoted within the first year in your marketing role


Connect with Anna Tutchkaia:
via Linkedin: linkedin.com/in/annatutckaia/ -- (mention The Marketing Careers podcast!)
Learn More on ManyChat marketing roles -- https://careers.manychat.com/
Find startups you want to work for -- https://www.crunchbase.com/

You can try 1-month of ManyChat Pro completely free - just go to manychat.com and click “Get Started.” 
Once you sign up for your account, all you’ll need to do to unlock this offer is use the code “PODCAST.” 
This is a limited opportunity though, so be sure to sign up before all of the offers are claimed! 

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Wed, 4 May 2022 15:49:19 +0000 erik.harbison@gmail.com (Erik Harbison, Anna Tutckaia) https://members.themarketinghelp.co/c/marketing-careers-podcast Our guest Anna Tutchkaia - serial entrepreneur,  Head of Marketing for ManyChat- shares her  perspective on how to lead a marketing career that welcomes a focus on networking and saying 'yes' to learning opportunities.  

Anna shares her marketing career tips and advice on ..

  • The 3 step process for landing a marketing role without applying online
  • How to turn an internship into a FT role
  • How to get promoted within the first year in your marketing role


Connect with Anna Tutchkaia:
via Linkedin: linkedin.com/in/annatutckaia/ -- (mention The Marketing Careers podcast!)
Learn More on ManyChat marketing roles -- https://careers.manychat.com/
Find startups you want to work for -- https://www.crunchbase.com/

You can try 1-month of ManyChat Pro completely free - just go to manychat.com and click “Get Started.” 
Once you sign up for your account, all you’ll need to do to unlock this offer is use the code “PODCAST.” 
This is a limited opportunity though, so be sure to sign up before all of the offers are claimed! 

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> ManyChat's Anna Tutckaia on How To Land Your Next Marketing Role Through Networking Erik Harbison, Anna Tutckaia 00:56:31 Anna Tutckaia - Head of Marketing for ManyChat - navigated her marketing career path leveraging the power of networking. She spent the early stages of her marketing career following her passions, which led her to a path of entrepreneurship. Anna quickly realized that digital marketing was a necessary skill in order to help her startups succeed. So she invested time in learning every digital marketing channel and finding ways to network with those that were experts. That curiosity for learning and strong work ethic let Anna advance her marketing career quickly - and caught the eye of digital communications leader - ManyChat. In this episode, Anna shares tips on marketing career moments like... - The 3 step process for landing a marketing role without applying online - How to turn an internship into a FT role - How to get promoted within the first year in your marketing role Anna Tutckaia - Head of Marketing for ManyChat - navigated her marketing career path leveraging the power of networking. She spent the early stages of her marketing career following her passions, which led her to a path of entrepreneurship. Anna quickly realized that digital marketing was a necessary skill in order to help her startups succeed. So she invested time in learning every digital marketing channel and finding ways to network with those that were experts. That curiosity for learning and strong work ethic let Anna advance her marketing career quickly - and caught the eye of digital communications leader - ManyChat. In this episode, Anna shares tips on marketing career moments like... - The 3 step process for landing a marketing role without applying online - How to turn an internship into a FT role - How to get promoted within the first year in your marketing role marketing career, marketing help, digital marketing jobs, careers, manychat, digital marketing careers, marketing jobs, career help, marketing job, entrepreneurship, career, marketing careers, networking, marketing internship, digital marketing, career advice, start ups false full 82 d56e2b6a-f702-47e7-814b-c8053f07a74e Deborah Choi on How To Make Adaptability Your Marketing Career Superpower Our guest Deborah Choi - serial entrepreneur, former Head of Social Media for COACH, and Managing Director at BosquePlants - shares her  perspective on how to lead a marketing career that welcomes courage and adaptability.  

Deborah shares her tips and advice on ..

* How to make an immediate impact when starting your marketing role

* How to effectively manage your agency partner.

* Why having a marketing specialty will future proof your career


Connect with Deborah Choi:
via Linkedin: linkedin.com/in/deborahchoi/ -- (mention The Marketing Careers podcast!)
More on Bosque Plants -- https://bosqueplants.com



Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Mon, 18 Apr 2022 14:00:00 +0000 erik.harbison@gmail.com (Erik Harbison, Deborah Choi) https://members.themarketinghelp.co/c/marketing-careers-podcast Our guest Deborah Choi - serial entrepreneur, former Head of Social Media for COACH, and Managing Director at BosquePlants - shares her  perspective on how to lead a marketing career that welcomes courage and adaptability.  

Deborah shares her tips and advice on ..

* How to make an immediate impact when starting your marketing role

* How to effectively manage your agency partner.

* Why having a marketing specialty will future proof your career


Connect with Deborah Choi:
via Linkedin: linkedin.com/in/deborahchoi/ -- (mention The Marketing Careers podcast!)
More on Bosque Plants -- https://bosqueplants.com



Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Deborah Choi on How To Make Adaptability Your Marketing Career Superpower Erik Harbison, Deborah Choi 01:01:31 Deborah Choi - Former Head of Social Media at COACH and current Managing Director at BosquePlants.com - considers her marketing career as 'Untraditional'. She spent the early stages of her marketing career seeking opportunities to learn new things. Those new things included starting and selling her own business and, in that process, learning the nuances of how to market products using digital marketing. In one word - Deborah's marketing career has been rooted in a mindset of Adaptability. She discusses how adaptability can be your marketing career superpower... - Be led by your curiosity to learn - Stop being your first 'no' - be courageous. - Leverage that curiosity to find and solve problems - figure things out. - Follow your competencies and passions to create or find opportunities you never thought you could achieve. - Find or create your own 'village' of marketers to be your support and networking system. In this episode, Deborah shares tips on marketing career moments like... - How to make an immediate impact when starting your marketing role. - Based on her experience on both agency and client side - gives the best advice on how to effectively manage your agency partner. - Why focusing on a core marketing skill will future-proof your career. Deborah Choi - Former Head of Social Media at COACH and current Managing Director at BosquePlants.com - considers her marketing career as 'Untraditional'. She spent the early stages of her marketing career seeking opportunities to learn new things. Those new things included starting and selling her own business and, in that process, learning the nuances of how to market products using digital marketing. In one word - Deborah's marketing career has been rooted in a mindset of Adaptability. She discusses how adaptability can be your marketing career superpower... - Be led by your curiosity to learn - Stop being your first 'no' - be courageous. - Leverage that curiosity to find and solve problems - figure things out. - Follow your competencies and passions to create or find opportunities you never thought you could achieve. - Find or create your own 'village' of marketers to be your support and networking system. In this episode, Deborah shares tips on marketing career moments like... - How to make an immediate impact when starting your marketing role. - Based on her experience on both agency and client side - gives the best advice on how to effectively manage your agency partner. - Why focusing on a core marketing skill will future-proof your career. marketing career, marketing help, careers, start up marketing, career help, career coaching, entrepreneurs, entrepreneurship, marketing, b2b marketing, d2c marketing, productivity, marketing careers, digital marketing, career advice, start ups, adaptability false full 81 8b0b12a1-a0e8-400c-a44e-c5b4890d852e Your Marketing Career Questions Answered - Mailbag FAQ : Marketing Student Edition The 3 marketing student career questions answered in this episode:

1. How can I decide on which area of marketing I should go with my career?

2. How can I get real world experience? (if i'm not a senior or can not apply for internships yet)?

3. What do I put in my Linkedin profile when I'm an undergrad and looking to get a marketing role eventually? 

 

Resources mentioned in this episode that you can check out:

TheMarketingHelp.co's Future of Marketing Scholarship
 

Marketing Skill Development Options:

Acadium.com
ParkerDewey.com
Internships.com

Marketing Career Path Planning: The 101 Roles In Marketing 

Marketing Certifications: HubSpot Academy, Google Digital Garage.

The Marketing Career Strategy Guidebook: Define & establish your priorities so you can focus on a successful job search or job advancement.

The Marketer's Resume Walkthrough:  See what you should be including in your marketing resume (free template link included)

The Marketer's Linkedin Profile Walkthrough:  See what you should be including in each section of your Linkedin profile.

TMH Community: Join hundreds of other marketers just like you.  FREE access to resources for supporting your marketing career planning and advancement.


TMH+ Membership: Unlock more resources & access exclusive mentorship and roundtable discussions.
“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

 

]]> Tue, 5 Apr 2022 14:16:24 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 3 marketing student career questions answered in this episode:

1. How can I decide on which area of marketing I should go with my career?

2. How can I get real world experience? (if i'm not a senior or can not apply for internships yet)?

3. What do I put in my Linkedin profile when I'm an undergrad and looking to get a marketing role eventually? 

 

Resources mentioned in this episode that you can check out:

TheMarketingHelp.co's Future of Marketing Scholarship
 

Marketing Skill Development Options:

Acadium.com
ParkerDewey.com
Internships.com

Marketing Career Path Planning: The 101 Roles In Marketing 

Marketing Certifications: HubSpot Academy, Google Digital Garage.

The Marketing Career Strategy Guidebook: Define & establish your priorities so you can focus on a successful job search or job advancement.

The Marketer's Resume Walkthrough:  See what you should be including in your marketing resume (free template link included)

The Marketer's Linkedin Profile Walkthrough:  See what you should be including in each section of your Linkedin profile.

TMH Community: Join hundreds of other marketers just like you.  FREE access to resources for supporting your marketing career planning and advancement.


TMH+ Membership: Unlock more resources & access exclusive mentorship and roundtable discussions.
“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

 

]]> Your Marketing Career Questions Answered - Mailbag FAQ : Marketing Student Edition Erik Harbison 00:31:42 It's another Marketer Mailbag FAQ episode - but this one is focused on questions from Marketing Students. We're answering common marketing career questions from undergrad marketing students that we've heard from in our community, via email and in virtual/in person classrooms. Your response, outreach and submissions has been great to see! We want to share your questions - and our answers - with our entire audience. Listen for guidance and answers on how to choose a marketing career path, how to easily develop the right marketing skills, and what your Linkedin profile should include if you're seeking your first marketing role. Keep sending your marketing questions to connect@themarketinghelp.co - and they may be included in a future FAQ episode. It's another Marketer Mailbag FAQ episode - but this one is focused on questions from Marketing Students. We're answering common marketing career questions from undergrad marketing students that we've heard from in our community, via email and in virtual/in person classrooms. Your response, outreach and submissions has been great to see! We want to share your questions - and our answers - with our entire audience. Listen for guidance and answers on how to choose a marketing career path, how to easily develop the right marketing skills, and what your Linkedin profile should include if you're seeking your first marketing role. Keep sending your marketing questions to connect@themarketinghelp.co - and they may be included in a future FAQ episode. marketing career, careers, marketing student, marketing mentor, marketing jobs, career coaching, marketing skills, marketing, mentorship, skill building, find a marketing job, job search, internships, marketing careers, job seeker, digital marketing false full 80 df86c981-04f9-4fec-ade6-5c9779d57c25 NASCAR's SVP Tim Clark on How To Launch Your Sports Marketing Career NASCAR's SVP and Chief Digital Officer, Tim Clark, shares his  perspective on how to start your  marketing career path in sports marketing, how to advocate for yourself effectively and what it takes to ace a sports marketing interview.


Connect with Tim Clark:
via Linkedin: linkedin.com/in/timclark3/ -- (mention The Marketing Careers podcast!)
via Email: tclark (at) nascar (dot) com -- (subject line: Marketing Careers Podcast)

Review NASCAR marketing roles:

careers.nascar.com



Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Mon, 21 Mar 2022 14:00:00 +0000 erik.harbison@gmail.com (Erik Harbison, Tim Clark) https://members.themarketinghelp.co/c/marketing-careers-podcast NASCAR's SVP and Chief Digital Officer, Tim Clark, shares his  perspective on how to start your  marketing career path in sports marketing, how to advocate for yourself effectively and what it takes to ace a sports marketing interview.


Connect with Tim Clark:
via Linkedin: linkedin.com/in/timclark3/ -- (mention The Marketing Careers podcast!)
via Email: tclark (at) nascar (dot) com -- (subject line: Marketing Careers Podcast)

Review NASCAR marketing roles:

careers.nascar.com



Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> NASCAR's SVP Tim Clark on How To Launch Your Sports Marketing Career Erik Harbison, Tim Clark 00:52:16 Does your marketing career path include a role in Sports? Over his marketing career, Tim Clark, envisioned working in sports at some point, but never knew how to find his way in. Through a focus on making connections, showing his value on a daily basis, and working harder than other candidates in networking, he was able to land a role at NASCAR. Tim then welcomed the opportunity to take on any and all responsibilities in his role, which helped him navigate his way through. few promotions. Now he is SVP and Chief Digital Officer for NASCAR. Tim joins The Marketing Careers Podcast to share some valuable tips and insights on -how to be an advocate for yourself in your marketing roles, how to develop your own path into a sports marketing career, and what NOT to do when interviewing for a sports marketing role. Does your marketing career path include a role in Sports? Over his marketing career, Tim Clark, envisioned working in sports at some point, but never knew how to find his way in. Through a focus on making connections, showing his value on a daily basis, and working harder than other candidates in networking, he was able to land a role at NASCAR. Tim then welcomed the opportunity to take on any and all responsibilities in his role, which helped him navigate his way through. few promotions. Now he is SVP and Chief Digital Officer for NASCAR. Tim joins The Marketing Careers Podcast to share some valuable tips and insights on -how to be an advocate for yourself in your marketing roles, how to develop your own path into a sports marketing career, and what NOT to do when interviewing for a sports marketing role. careers, marketing jobs, career coaching, sports, marketing, nascar, job search, marketing careers, work in sports, sports jobs, digital marketing, sports marketing false full 79 dada897a-a4fc-43a2-b4ad-5632caac184f Phenom's Tom Tate on Navigating A Product Marketing Career Path Phenom's Director of Product Marketing, Tom Tate, shares his  perspective on how to start your  marketing career path in product marketing, how to run effective 1-on-1 meetings, and what it takes to be a full-stack marketer.


Connect with Tom Tate:
via Linkedin: linkedin.com/in/tomtatejr/ -- (mention The Marketing Careers podcast!)
via Twitter: @tnrt

Marketing Resources mentioned:

Radical Candor by Jill Scott
Positioning: The Battle For Your Mind by Jack Trout and Al Ries
The Marketing Book Podcast with Douglass Burdett

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Tue, 1 Mar 2022 16:30:00 +0000 erik.harbison@gmail.com (Erik Harbison, Tom Tate) https://members.themarketinghelp.co/c/marketing-careers-podcast Phenom's Director of Product Marketing, Tom Tate, shares his  perspective on how to start your  marketing career path in product marketing, how to run effective 1-on-1 meetings, and what it takes to be a full-stack marketer.


Connect with Tom Tate:
via Linkedin: linkedin.com/in/tomtatejr/ -- (mention The Marketing Careers podcast!)
via Twitter: @tnrt

Marketing Resources mentioned:

Radical Candor by Jill Scott
Positioning: The Battle For Your Mind by Jack Trout and Al Ries
The Marketing Book Podcast with Douglass Burdett

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Phenom's Tom Tate on Navigating A Product Marketing Career Path Erik Harbison, Tom Tate 01:06:29 Does your marketing career path include a role in Product Marketing? Over his marketing career, Tom Tate leveraged his curiosity for learning - coupled with his ability to manage chaos - to go from a project manager to a leader in the product marketing industry. Tom's role as a project manager within an agency caused him to get the 'marketing bug.' This led him to pursue roles within a few product companies, where he could contribute to the full cycle of rolling out go-to-market campaigns. Tom joins The Marketing Careers Podcast to share some valuable tips and insights on - when you should know it is time to look for a new marketing role, which career factors drove him into a product marketing career path, and how to best run your next 1-on-1 meeting. Does your marketing career path include a role in Product Marketing? Over his marketing career, Tom Tate leveraged his curiosity for learning - coupled with his ability to manage chaos - to go from a project manager to a leader in the product marketing industry. Tom's role as a project manager within an agency caused him to get the 'marketing bug.' This led him to pursue roles within a few product companies, where he could contribute to the full cycle of rolling out go-to-market campaigns. Tom joins The Marketing Careers Podcast to share some valuable tips and insights on - when you should know it is time to look for a new marketing role, which career factors drove him into a product marketing career path, and how to best run your next 1-on-1 meeting. careers, digital marketing careers, jobs, marketing jobs, marketing management, product marketing, marketing, phenom, career mentor, job search, marketing careers, product marketing jobs, online marketing, career coach, digital marketing false full 78 23aa8d26-bfaa-48fe-af52-95e04e3f0088 Postie CEO, Dave Fink on Building Successful Startup Marketing Teams CEO of Postie, Dave Fink's perspective on building a marketing team within a startup includes focus on candidate motivation, intellect and culture fit - in addition to any relevant capabilities. 

Connect with Dave Fink:
via Linkedin: linkedin.com/in/davidlfink -- (mention this podcast)
via his website: www.postie.com

Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Mon, 14 Feb 2022 15:00:00 +0000 erik.harbison@gmail.com (Erik Harbison, Dave Fink) https://members.themarketinghelp.co/c/marketing-careers-podcast CEO of Postie, Dave Fink's perspective on building a marketing team within a startup includes focus on candidate motivation, intellect and culture fit - in addition to any relevant capabilities. 

Connect with Dave Fink:
via Linkedin: linkedin.com/in/davidlfink -- (mention this podcast)
via his website: www.postie.com

Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Postie CEO, Dave Fink on Building Successful Startup Marketing Teams Erik Harbison, Dave Fink 00:56:05 Is working for a startup part of your marketing career path? Over his marketing career, Dave Fink has embraced his interest in human motivations, and curiosity on how businesses work, to launch several startups. After a role in enterprise sales, Dave realized when advising several startup marketing leaders that there was a missed opportunity that would allow brands to programmatically scale targeted messages to their audiences..via direct mail...and his startup, Postie was born. Dave joins The Marketing Careers Podcast to share some valuable tips and insights on marketing a startup brand and the challenges faced when building a marketing team. Dave also shares the greatest story / example of the importance of networking and marketing yourself when seeking your next marketing role. Is working for a startup part of your marketing career path? Over his marketing career, Dave Fink has embraced his interest in human motivations, and curiosity on how businesses work, to launch several startups. After a role in enterprise sales, Dave realized when advising several startup marketing leaders that there was a missed opportunity that would allow brands to programmatically scale targeted messages to their audiences..via direct mail...and his startup, Postie was born. Dave joins The Marketing Careers Podcast to share some valuable tips and insights on marketing a startup brand and the challenges faced when building a marketing team. Dave also shares the greatest story / example of the importance of networking and marketing yourself when seeking your next marketing role. programmatic ads, advertising, startup founders, sales, startup marketing, interviewing, marketing, job search, marketing careers, networking, direct mail, digital marketing, startups false full 77 72d581e1-0830-4b15-8a41-95b92041b6a2 Barclay's Jennifer Hitchens on The Power of Mentors and Advocates Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation.

VP of Digital Experience and UX at Barclays, Jennifer Hitchens, shares her insights and tips on navigating your job search, establishing mentors and advocates,  and how to ace your marketing interview by focusing on sharing three specific things. 

Connect with Jennifer Hitchens
via Linkedin:  linkedin.com/in/jenniferhitchensgreenfield/
 
Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Mon, 31 Jan 2022 14:30:00 +0000 erik.harbison@gmail.com (Erik Harbison, Jennifer Hitchens) https://members.themarketinghelp.co/c/marketing-careers-podcast Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation.

VP of Digital Experience and UX at Barclays, Jennifer Hitchens, shares her insights and tips on navigating your job search, establishing mentors and advocates,  and how to ace your marketing interview by focusing on sharing three specific things. 

Connect with Jennifer Hitchens
via Linkedin:  linkedin.com/in/jenniferhitchensgreenfield/
 
Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Barclay's Jennifer Hitchens on The Power of Mentors and Advocates Erik Harbison, Jennifer Hitchens 00:54:37 In your marketing career, have you ever had to be your own advocate? Over her marketing career, Jennifer Hitchens has welcomed challenges big and small. From her first role as an assistant to an agency creative director to her role as VP of Digital Experience, she has always embraced the ability to help. Help herself, help others and help establish some pretty big initiatives within some big companies. Jennifer joins The Marketing Careers Podcast to share some valuable tips and insights on the marketing career moments that will help shape your journey - from embracing the difference between a manager, mentor and advocate, to the importance of self-confidence, to the 3 things you should prepare for acing any marketing interview. In your marketing career, have you ever had to be your own advocate? Over her marketing career, Jennifer Hitchens has welcomed challenges big and small. From her first role as an assistant to an agency creative director to her role as VP of Digital Experience, she has always embraced the ability to help. Help herself, help others and help establish some pretty big initiatives within some big companies. Jennifer joins The Marketing Careers Podcast to share some valuable tips and insights on the marketing career moments that will help shape your journey - from embracing the difference between a manager, mentor and advocate, to the importance of self-confidence, to the 3 things you should prepare for acing any marketing interview. marketing career, careers, career in marketing, marketing jobs, finance marketing, management, marketing, marketing careers, jobsearch, digital marketing false full 76 5eaef1de-0f6b-43db-8434-1ca81c7acf7a How To Talk About...New Ways To Network and Learn A popular marketing career trend for this upcoming year is the extremely accessible new ways to network and learn.

Jed and I discuss the key marketing career topics around this trend like..

  • Developing a networking and learning 'work out' routine.
  • Less is more when developing your network
  • The importance of establishing a Career Council
  • Embracing the Watch-Do-Teach learning model in your day to day


Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> Wed, 26 Jan 2022 17:17:13 +0000 erik.harbison@gmail.com (Erik Harbison, Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast A popular marketing career trend for this upcoming year is the extremely accessible new ways to network and learn.

Jed and I discuss the key marketing career topics around this trend like..

  • Developing a networking and learning 'work out' routine.
  • Less is more when developing your network
  • The importance of establishing a Career Council
  • Embracing the Watch-Do-Teach learning model in your day to day


Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

]]> How To Talk About...New Ways To Network and Learn Erik Harbison, Jed Singer 00:18:19 This "How To Talk About" episode continues our focus on marketing trends and predictions, for this year, and how they'll impact your career in business, marketing, & communications. In this episode, we're discussing the trend of how networking and learning has become much more ubiquitous and accessible as seemingly every brand has a community, and everyone is a coach. The barrier to entry of becoming a more connected marketer (both hard skills and soft skills) has become so low - that every marketer should be strengthening their network and learning progress. Jed and I discuss why this is even a marketing career trend, how marketers should, and should not, embrace it. Plus, we give predictions on why this will still be a marketing career trend 12 months from now. This "How To Talk About" episode continues our focus on marketing trends and predictions, for this year, and how they'll impact your career in business, marketing, & communications. In this episode, we're discussing the trend of how networking and learning has become much more ubiquitous and accessible as seemingly every brand has a community, and everyone is a coach. The barrier to entry of becoming a more connected marketer (both hard skills and soft skills) has become so low - that every marketer should be strengthening their network and learning progress. Jed and I discuss why this is even a marketing career trend, how marketers should, and should not, embrace it. Plus, we give predictions on why this will still be a marketing career trend 12 months from now. marketing career, careers, marketing skills, new skills, job search, marketing careers, networking, career council, career coach, digital marketing false full 75 54132e45-e2a7-4fbb-b3de-6bd391ecf369 How To Talk About...Hybrid Marketing Teams A popular marketing career trend for this upcoming year is the new phase of "hybrid marketing teams." 

Jed and I discuss the key topics around this trend like..

  • Navigating recency bias as a team member and manager
  • The importance of developing skills around People, Process and Technology
  • How to future-proof your career when your marketing team goes Hybrid


Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

 

]]> Mon, 10 Jan 2022 14:00:15 +0000 erik.harbison@gmail.com (Erik Harbison, Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast A popular marketing career trend for this upcoming year is the new phase of "hybrid marketing teams." 

Jed and I discuss the key topics around this trend like..

  • Navigating recency bias as a team member and manager
  • The importance of developing skills around People, Process and Technology
  • How to future-proof your career when your marketing team goes Hybrid


Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

 

]]> How To Talk About...Hybrid Marketing Teams Erik Harbison, Jed Singer 00:17:04 This "How To Talk About" episode continues our focus on marketing trends and predictions, for this year, and how they'll impact your career in business, marketing, & communications. In this episode, based on how the pandemic has forced companies to go 100% remote, we're discussing the upcoming phase of hybrid marketing teams, when half employees are remote and half are onsite, and how you can successfully prepare yourself by developing the necessary career management skills to effectively stay connected and relevant to peers, managers, and other professional connections. Jed and I discuss why this is even a marketing career trend, how marketers should, and should not, embrace it. Plus, we give predictions on why this will still be a marketing career trend 12 months from now. This "How To Talk About" episode continues our focus on marketing trends and predictions, for this year, and how they'll impact your career in business, marketing, & communications. In this episode, based on how the pandemic has forced companies to go 100% remote, we're discussing the upcoming phase of hybrid marketing teams, when half employees are remote and half are onsite, and how you can successfully prepare yourself by developing the necessary career management skills to effectively stay connected and relevant to peers, managers, and other professional connections. Jed and I discuss why this is even a marketing career trend, how marketers should, and should not, embrace it. Plus, we give predictions on why this will still be a marketing career trend 12 months from now. careers, work from home, remote jobs, career help, career coaching, wfh, remote teams, work remote, marketing, marketing careers, career trends, digital marketing, hybrid work, remote work false full 74 b1f1dfe5-265c-4537-b095-67a9c2c132f0 How To Talk About...Quitting In Public One of the most popular marketing career trends is quitting in a public forum - TikTok, Instagram, Linkedin.

Jed and I discuss the two most common types of this marketing career trend - 

  1. The Flamethrower - Someone that needs to publicly display dissatisfaction with their prior employer - and negative impact their personal brand in the process.
  2. The Award Speech - A marketer that publicly acknowledges a laundry list of those that have helped them - and identifies excitement towards their new employer (sometimes also tagging a list of names).

Marketers may have solid reasons to be either type.  However, first consider taking a second to validate the true value of making this type of post before proceeding -- it may help you in the long run.


Marketing Career Resources:

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

]]> Tue, 4 Jan 2022 14:00:00 +0000 erik.harbison@gmail.com (Erik Harbison, Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast One of the most popular marketing career trends is quitting in a public forum - TikTok, Instagram, Linkedin.

Jed and I discuss the two most common types of this marketing career trend - 

  1. The Flamethrower - Someone that needs to publicly display dissatisfaction with their prior employer - and negative impact their personal brand in the process.
  2. The Award Speech - A marketer that publicly acknowledges a laundry list of those that have helped them - and identifies excitement towards their new employer (sometimes also tagging a list of names).

Marketers may have solid reasons to be either type.  However, first consider taking a second to validate the true value of making this type of post before proceeding -- it may help you in the long run.


Marketing Career Resources:

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

]]> How To Talk About...Quitting In Public Erik Harbison, Jed Singer 00:20:24 This "How To Talk About" episode kicks off an annual mini-series on marketing trends and predictions and how they'll impact your career in business, marketing, & communications. In this episode related to the Great Resignation or Great Reshuffle, we're discussing the growing trend of "quitting in public" - i.e. publishing a post through social media about your resignation - and how you can successfully navigate conversations with peers, managers, and other professional connections about this topic. Jed and I discuss why this is even a marketing career trend, how marketers should, and should not, embrace it. Plus, we give predictions on why this will still be a marketing career trend 12 months from now. This "How To Talk About" episode kicks off an annual mini-series on marketing trends and predictions and how they'll impact your career in business, marketing, & communications. In this episode related to the Great Resignation or Great Reshuffle, we're discussing the growing trend of "quitting in public" - i.e. publishing a post through social media about your resignation - and how you can successfully navigate conversations with peers, managers, and other professional connections about this topic. Jed and I discuss why this is even a marketing career trend, how marketers should, and should not, embrace it. Plus, we give predictions on why this will still be a marketing career trend 12 months from now. coaching, marketing help, quit my job, careers, marketing jobs, career coaching, marketing, find a job, marketing careers, jobsearch, digital marketing false full 73 0cf97119-7302-4a34-8a54-deb27294b2b1 CSL's Piers Dickinson On Marketing In Regulated Industries Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation.

Head of Digital Communications and Brand Management at CSL, Piers Dickinson, shares his insights and tips on navigating your job search, effectively managing a marketing team,  and how to avoid job-hopping and build a fulfilling career with one employer over several years. 

Connect with Piers Dickinson
via Linkedin:  linkedin.com/in/piersdickinson/
 

Resources from this episode:
- eConsultancy.com
- Direct Marketing Institute
- Marketing jobs at CSL

Marketing Career Resources:

Find the right Marketing Skills Course for you: 
- themarketinghelp.co/linkedinlearning

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get the guided support you need in your marketing career:
- themarketinghelp.co/membership

 

]]> Thu, 16 Dec 2021 14:59:29 +0000 erik.harbison@gmail.com (Erik Harbison, Piers Dickinson) https://members.themarketinghelp.co/c/marketing-careers-podcast Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation.

Head of Digital Communications and Brand Management at CSL, Piers Dickinson, shares his insights and tips on navigating your job search, effectively managing a marketing team,  and how to avoid job-hopping and build a fulfilling career with one employer over several years. 

Connect with Piers Dickinson
via Linkedin:  linkedin.com/in/piersdickinson/
 

Resources from this episode:
- eConsultancy.com
- Direct Marketing Institute
- Marketing jobs at CSL

Marketing Career Resources:

Find the right Marketing Skills Course for you: 
- themarketinghelp.co/linkedinlearning

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get the guided support you need in your marketing career:
- themarketinghelp.co/membership

 

]]> CSL's Piers Dickinson On Marketing In Regulated Industries Erik Harbison, Piers Dickinson 00:57:12 As a marketer, have you considered working for a brand or company in a regulated industry? Over his marketing career, Piers Dickinson has held several roles in the bio-tech and Pharma industries - learning a ton about how to build high-functioning teams and how to champion a brand internally within an organization. Piers joins The Marketing Careers Podcast to some valuable tips and insights on the marketing career moments that will help shape your journey - from the importance of a networking, to maximizing career currency from a multi-year tenure with a company, to the value of always staying connected to your teams. As a marketer, have you considered working for a brand or company in a regulated industry? Over his marketing career, Piers Dickinson has held several roles in the bio-tech and Pharma industries - learning a ton about how to build high-functioning teams and how to champion a brand internally within an organization. Piers joins The Marketing Careers Podcast to some valuable tips and insights on the marketing career moments that will help shape your journey - from the importance of a networking, to maximizing career currency from a multi-year tenure with a company, to the value of always staying connected to your teams. careers, marketing jobs, marketing leadership, marketing, biotech, job search, marketing careers, digital marketing false full 72 f97b514b-bcf2-4672-8c9e-9709016b3e2a How To Talk About...Your Personal Brand In Marketing Interviews A consistent and relevant personal brand is critical for any successful marketing career.

But how do you, and should you, talk about your personal brand during a marketing interview?

You should focus on these three key areas - that will address the three most common types of questions you will be asked.

  1. What's your Personal Pitch - why you are relevant - "Why should we hire you?"
  2. Self Awareness - knowing your working style and behaviors - "What is your biggest strength or weakness?"
  3. Abilities - examples of tangible, relevant impact on projects, campaigns or program: "Tell me about time when..."

Resources to prepare for your marketing interview questions:

Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) co

Stay connected with marketing career trends, resources and the latest podcast episodes here:
themarketinghelp.co/subscribe

 

]]> Mon, 8 Nov 2021 20:19:54 +0000 erik.harbison@gmail.com (Erik Harbison, Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast A consistent and relevant personal brand is critical for any successful marketing career.

But how do you, and should you, talk about your personal brand during a marketing interview?

You should focus on these three key areas - that will address the three most common types of questions you will be asked.

  1. What's your Personal Pitch - why you are relevant - "Why should we hire you?"
  2. Self Awareness - knowing your working style and behaviors - "What is your biggest strength or weakness?"
  3. Abilities - examples of tangible, relevant impact on projects, campaigns or program: "Tell me about time when..."

Resources to prepare for your marketing interview questions:

Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) co

Stay connected with marketing career trends, resources and the latest podcast episodes here:
themarketinghelp.co/subscribe

 

]]> How To Talk About...Your Personal Brand In Marketing Interviews Erik Harbison, Jed Singer 00:50:15 In this "How To Talk About" episode, we tackle one of the most popular topics with marketers today - your personal brand. More specifically, how you talk about your personal brand during your marketing interview. Jed and I discuss the top 3 topic pillars every marketer should be preparing for any upcoming interview, and how to speak to each. Plus, we included a few bonus topics on some key actions you can execute to be a coveted and memorable candidate for any marketing interview. In this "How To Talk About" episode, we tackle one of the most popular topics with marketers today - your personal brand. More specifically, how you talk about your personal brand during your marketing interview. Jed and I discuss the top 3 topic pillars every marketer should be preparing for any upcoming interview, and how to speak to each. Plus, we included a few bonus topics on some key actions you can execute to be a coveted and memorable candidate for any marketing interview. marketing help, career coaching, personal branding, marketing, interview tips, branding, career, marketing careers, interview questions, interview false full 71 937bbd2b-9a5a-4b76-84d6-3d106e94a122 Pet Industry CMO Rebecca Pollard on How Networking and Niche Industry Experience is Key For Your Marketing Career Aligning your marketing career with a niche industry can be valuable and provide a strong foundation.

CMO at pet industry start up GreatPet, Rebecca Pollard, shares her insights and tips to help you navigate your job search, effectively manage a marketing team,  turn failures into learnings, and how to transition from contributor to marketing manager and leader.

Connect with Rebecca Pollard
via Linkedin:  linkedin.com/in/rebeccalpollard/
via email: rebecca (at) greatpet (dot) com
via website:  www.greatpetmedia.com
 

Resources from this episode:
- Marketing Tech for measuring customer LTV: lifetimely.io/
- The "4 Rooms of Change" team building exercise explained here - 
youtube.com/watch?v=j1dIiizegHE


Marketing Career Resources:

Find the right Marketing Skills Course for you: 
- themarketinghelp.co/linkedinlearning

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe 

]]> Tue, 26 Oct 2021 13:29:41 +0000 erik.harbison@gmail.com (Erik Harbison, Rebecca Pollard) https://members.themarketinghelp.co/c/marketing-careers-podcast Aligning your marketing career with a niche industry can be valuable and provide a strong foundation.

CMO at pet industry start up GreatPet, Rebecca Pollard, shares her insights and tips to help you navigate your job search, effectively manage a marketing team,  turn failures into learnings, and how to transition from contributor to marketing manager and leader.

Connect with Rebecca Pollard
via Linkedin:  linkedin.com/in/rebeccalpollard/
via email: rebecca (at) greatpet (dot) com
via website:  www.greatpetmedia.com
 

Resources from this episode:
- Marketing Tech for measuring customer LTV: lifetimely.io/
- The "4 Rooms of Change" team building exercise explained here - 
youtube.com/watch?v=j1dIiizegHE


Marketing Career Resources:

Find the right Marketing Skills Course for you: 
- themarketinghelp.co/linkedinlearning

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe 

]]> Pet Industry CMO Rebecca Pollard on How Networking and Niche Industry Experience is Key For Your Marketing Career Erik Harbison, Rebecca Pollard 00:59:23 As a marketer, have you considered becoming specialized in a niche industry? In her marketing career, Rebecca Pollard has held several roles in the pet industry (Pet360, PetCo, GreatPet) from a merchandise buyer to CMO. She joins The Marketing Careers Podcast to give tons of tips and insights on the marketing career moments that will help shape your journey - from the importance of a Career Council, to the value of setting professional goals, to navigating from contributor to manager roles. As a marketer, have you considered becoming specialized in a niche industry? In her marketing career, Rebecca Pollard has held several roles in the pet industry (Pet360, PetCo, GreatPet) from a merchandise buyer to CMO. She joins The Marketing Careers Podcast to give tons of tips and insights on the marketing career moments that will help shape your journey - from the importance of a Career Council, to the value of setting professional goals, to navigating from contributor to manager roles. marketing career, careers, marketing jobs, career coaching, cmo, leadership, interviewing, niche marketing, job search, marketing careers, marketing manager, digital marketing, pet marketing false full 70 3a30b425-a7f0-4bbf-87b6-e9f4f41f4755 Don't Miss These Q4 Career Moments The 3 Marketing Career Moment focus areas during your Q4 are...

  1. Your Role
  2. Your Career Strategy
  3. Your next 90 days


Key resources to support your amazing Q4.

Set or Reset your Marketing Career Strategy with these Free Career Planning Tools

Understand your marketing manager's  working style by reading the Marketypes Guidebook

Prepare for your next 1x1 with your manager with this 90-day plan template

Prepare to ace your next Marketing Interview with this one-week workshop

Find other Marketing Career courses and workshops here.

Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) co


Stay connected with marketing career trends, resources and the latest podcast episodes here:

themarketinghelp.co/subscribe

]]> Fri, 8 Oct 2021 14:00:00 +0000 erik.harbison@gmail.com (Erik Harbison, Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast The 3 Marketing Career Moment focus areas during your Q4 are...

  1. Your Role
  2. Your Career Strategy
  3. Your next 90 days


Key resources to support your amazing Q4.

Set or Reset your Marketing Career Strategy with these Free Career Planning Tools

Understand your marketing manager's  working style by reading the Marketypes Guidebook

Prepare for your next 1x1 with your manager with this 90-day plan template

Prepare to ace your next Marketing Interview with this one-week workshop

Find other Marketing Career courses and workshops here.

Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) co


Stay connected with marketing career trends, resources and the latest podcast episodes here:

themarketinghelp.co/subscribe

]]> Don't Miss These Q4 Career Moments Erik Harbison, Jed Singer 00:37:11 Every Q4 brings a lot of chaos for marketers. Typically, we are focusing on driving growth, sales and profits. Rarely, we focus on these 3 key Career areas that will let you finish strong and create opportunities for Q1 of next year. Every Q4 brings a lot of chaos for marketers. Typically, we are focusing on driving growth, sales and profits. Rarely, we focus on these 3 key Career areas that will let you finish strong and create opportunities for Q1 of next year. marketing teams, career coaching, q4 marketing, marketing, q4 planning, managing up, marketing careers, digital marketing false full 69 b20622d6-74c7-4e8c-89a4-8d32dad8c9c6 Marketing Leader Gerry McGoldrick on Pleasing Clients, Start-up Roles, Bad Bosses and Interview Nightmares Marketing careers provide a lot of moments for learning.

Marketing executive, Gerry McGoldrick, shares his insights and tips on the key marketing moments that you're struggling with right now.

Winning and managing new clients.
How to identify a bad marketing manager.
Mindsets and questions  to ace your marketing interview.

Connect with Gerry McGoldrick

via Linkedin:  linkedin.com/in/gmcgoldrickdigitalmarketing/

via email: gerry.mcgoldrick@gmail.com


Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Get guided support on your marketing job search and successful interviews:

- themarketinghelp.co/courses

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe 

]]> Mon, 20 Sep 2021 13:00:00 +0000 erik.harbison@gmail.com (Gerry McGoldrick, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Marketing careers provide a lot of moments for learning.

Marketing executive, Gerry McGoldrick, shares his insights and tips on the key marketing moments that you're struggling with right now.

Winning and managing new clients.
How to identify a bad marketing manager.
Mindsets and questions  to ace your marketing interview.

Connect with Gerry McGoldrick

via Linkedin:  linkedin.com/in/gmcgoldrickdigitalmarketing/

via email: gerry.mcgoldrick@gmail.com


Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Get guided support on your marketing job search and successful interviews:

- themarketinghelp.co/courses

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe 

]]> Marketing Leader Gerry McGoldrick on Pleasing Clients, Start-up Roles, Bad Bosses and Interview Nightmares Gerry McGoldrick, Erik Harbison 01:09:46 What would you ask someone that has experience in every type of marketing channel, in every type of marketing job, at every level? That someone is Gerry McGoldrick. He joins The Marketing Careers Podcast to give tons of tips and insights on the marketing career moments that you've had, will have and want to have. Gerry provides tips on managing agency clients, pitching new clients, managing marketing teams, dealing with bad marketing managers, and how to definitely shine in a marketing interview. What would you ask someone that has experience in every type of marketing channel, in every type of marketing job, at every level? That someone is Gerry McGoldrick. He joins The Marketing Careers Podcast to give tons of tips and insights on the marketing career moments that you've had, will have and want to have. Gerry provides tips on managing agency clients, pitching new clients, managing marketing teams, dealing with bad marketing managers, and how to definitely shine in a marketing interview. marketing career, marketing jobs, career coaching, interviewing, management, interview tips, marketing manager, startups false full 68 6061dfd5-61cf-46a2-a817-4e4029517f3a The 3 Biggest Trending Topics For Marketing Careers In 2021 The 3 biggest trending topics for marketing careers in 2021...

  1. The Great Resignation is creating opportunities for all marketers.
  2. The Marketing Job Interview process is very flawed, but can be mastered.
  3. Poor Marketing Managers are manageable.


Key resources to consider in taking action on these trends.

Set or Reset your Marketing Career Strategy with these Free Career Planning Tools

Prepare to ace your next Marketing Interview with this one-week workshop

Find other Marketing Career courses and workshops here.

Understand your marketing manager's  working style by reading the Marketypes Guidebook

Podcast episode: How To Effectively Managing Up
Podcast episode: The 3 Phases of Managing Up


Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) co


Stay connected with marketing career trends, resources and the latest podcast episodes here:

themarketinghelp.co/subscribe

]]> Wed, 8 Sep 2021 12:00:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 3 biggest trending topics for marketing careers in 2021...

  1. The Great Resignation is creating opportunities for all marketers.
  2. The Marketing Job Interview process is very flawed, but can be mastered.
  3. Poor Marketing Managers are manageable.


Key resources to consider in taking action on these trends.

Set or Reset your Marketing Career Strategy with these Free Career Planning Tools

Prepare to ace your next Marketing Interview with this one-week workshop

Find other Marketing Career courses and workshops here.

Understand your marketing manager's  working style by reading the Marketypes Guidebook

Podcast episode: How To Effectively Managing Up
Podcast episode: The 3 Phases of Managing Up


Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) co


Stay connected with marketing career trends, resources and the latest podcast episodes here:

themarketinghelp.co/subscribe

]]> The 3 Biggest Trending Topics For Marketing Careers In 2021 Erik Harbison 00:29:09 In the past three months, we've seen some very consistent trends within marketing careers. These trends are based on 30-40 hours per week of conversations with marketers at every level. This episode will cover each trend, distill what is happening, and what actions marketers can take now. In the past three months, we've seen some very consistent trends within marketing careers. These trends are based on 30-40 hours per week of conversations with marketers at every level. This episode will cover each trend, distill what is happening, and what actions marketers can take now. marketing career, interviewing tips, marketing jobs, career coaching, job search tips, interviewing, management, marketing, marketing career trends, great resignation, job search, digital marketing false full 67 380359fd-9ef8-4933-b042-5a8104ba6fe9 Shufflrr CEO James Ontra on Presentation Tips Your Marketing Team Needs To Hear Presentations have been a key vehicle for communication and story telling for thousands of years.  

But why do many companies still struggle with efficiently managing thousands of powerpoint deck iterations?

CEO of presentation management software Shufflrr, James Ontra, shares tips on how to deliver the most memorable presentations for your clients and  managers, and why you may be ready to hire your first "Chief Presentation Officer".  

Connect with James Ontra:

via Linkedin:  linkedin.com/in/jamesontra/

via Shufflrr.com

Resources from this episode:

Check out James' book -- Presentation Management: The New Strategy for Enterprise Content


Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe 

]]> Mon, 23 Aug 2021 11:53:34 +0000 erik.harbison@gmail.com (James Ontra, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Presentations have been a key vehicle for communication and story telling for thousands of years.  

But why do many companies still struggle with efficiently managing thousands of powerpoint deck iterations?

CEO of presentation management software Shufflrr, James Ontra, shares tips on how to deliver the most memorable presentations for your clients and  managers, and why you may be ready to hire your first "Chief Presentation Officer".  

Connect with James Ontra:

via Linkedin:  linkedin.com/in/jamesontra/

via Shufflrr.com

Resources from this episode:

Check out James' book -- Presentation Management: The New Strategy for Enterprise Content


Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe 

]]> Shufflrr CEO James Ontra on Presentation Tips Your Marketing Team Needs To Hear James Ontra, Erik Harbison 00:46:35 Presentations and slide decks can be considered one of the "necessary evils" for every marketer. But they don't have to be. If you follow the advice of our guest, then presentations will be seen as underutilized opportunities. Every presentation is a story, and every slide is a scene. Listen to the journey of Shufflrr CEO, James Ontra -- and how he successfully navigated his marketing career by staying focused on solving for a better way of managing presentations. James shares how he was able to maximize career moments like starting his own company, servicing Fortune 500 clients and solving the core presentation problem for every company that has ever created a powerpoint deck. Presentations and slide decks can be considered one of the "necessary evils" for every marketer. But they don't have to be. If you follow the advice of our guest, then presentations will be seen as underutilized opportunities. Every presentation is a story, and every slide is a scene. Listen to the journey of Shufflrr CEO, James Ontra -- and how he successfully navigated his marketing career by staying focused on solving for a better way of managing presentations. James shares how he was able to maximize career moments like starting his own company, servicing Fortune 500 clients and solving the core presentation problem for every company that has ever created a powerpoint deck. careers, marketing jobs, career coaching, presentations, podcast, marketing, mentorship, powerpoint, marketing careers, digital marketing false full 66 4bbb75f7-9d00-4548-b2ac-d54241ae0881 Rite Aid's Denise McNichol on Promotions, The First 90 days and Noodging A marketing career path that is focused on Operations will require a strong attention to detail, working well with cross-functional teams, and operating in a constant state of gray. 

Denise McNichol discusses how she was successful in identifying and landing several of her dream marketing jobs, how to overdeliver in your first 90 days and why being in a constant state of chaos is a good thing. 

Connect with Denise McNichol: 

via Linkedin:  linkedin.com/in/denise-mcnichol-9749741/

Resources from this episode:

Review open Marketing Jobs at Rite Aid:

careers.riteaid.com/jobs


Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe 

]]> Mon, 9 Aug 2021 12:30:00 +0000 erik.harbison@gmail.com (Denise McNichol, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career path that is focused on Operations will require a strong attention to detail, working well with cross-functional teams, and operating in a constant state of gray. 

Denise McNichol discusses how she was successful in identifying and landing several of her dream marketing jobs, how to overdeliver in your first 90 days and why being in a constant state of chaos is a good thing. 

Connect with Denise McNichol: 

via Linkedin:  linkedin.com/in/denise-mcnichol-9749741/

Resources from this episode:

Review open Marketing Jobs at Rite Aid:

careers.riteaid.com/jobs


Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe 

]]> Rite Aid's Denise McNichol on Promotions, The First 90 days and Noodging Denise McNichol, Erik Harbison 01:07:40 Ever wonder what a Marketing Operations role includes, and which skills are critical to success? Multi-tasking is a must, as well as another skill that our guest covers in this episode. Listen to the journey of Marketing Operations executive, Denise McNichol -- Director of Marketing Ops @ Rite Aid -- and how she successfully navigated her marketing career by having several 5+ year stints at some large corporations. Denise shares how she was able to maximize career moments like optimizing her first 90-days, getting an internal promotion and leading a team of marketers. Ever wonder what a Marketing Operations role includes, and which skills are critical to success? Multi-tasking is a must, as well as another skill that our guest covers in this episode. Listen to the journey of Marketing Operations executive, Denise McNichol -- Director of Marketing Ops @ Rite Aid -- and how she successfully navigated her marketing career by having several 5+ year stints at some large corporations. Denise shares how she was able to maximize career moments like optimizing her first 90-days, getting an internal promotion and leading a team of marketers. marketing jobs, career coaching, marketing, marketing ops, ecommerce, marketing careers, career coach, marketing operations, digital marketing false full 65 f58e8c2c-bd64-4e1b-9616-aea0d56c2e49 Ian Rohin on How To Future-Proof Agency-Client Relationships A marketing career path that is focused on agency roles,  specifically client management roles, needs to understand and master how to build and develop relationships. 

Ian Rohin discusses how advancing his marketing career in the same agency, over 20 years, gave him the opportunity to become one of the best Client Business Partners in the industry today. 

Connect with Ian Rohin: 

via Linkedin:  linkedin.com/in/ianrohin/
via Email: ianrohin (at) gmail (dot) com

Resources from this episode:

Marketing Jobs at UM Worldwide. 
https://www.umww.com/jobs/


Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe

]]> Mon, 2 Aug 2021 12:50:00 +0000 erik.harbison@gmail.com (Ian Rohin, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career path that is focused on agency roles,  specifically client management roles, needs to understand and master how to build and develop relationships. 

Ian Rohin discusses how advancing his marketing career in the same agency, over 20 years, gave him the opportunity to become one of the best Client Business Partners in the industry today. 

Connect with Ian Rohin: 

via Linkedin:  linkedin.com/in/ianrohin/
via Email: ianrohin (at) gmail (dot) com

Resources from this episode:

Marketing Jobs at UM Worldwide. 
https://www.umww.com/jobs/


Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe

]]> Ian Rohin on How To Future-Proof Agency-Client Relationships Ian Rohin, Erik Harbison 00:36:13 In an agency account marketing career role, what does it take to develop strong client relationships? By 'strong', we mean future-proof so that the clients become dependent on your knowledge, experience and advice. Listen to the journey of agency client partner pro Ian Rohin -- SVP, Client Business Partner @ UM Worldwide -- and how he found marketing career advancement by staying with the same agency for over 20 years, learned battle-tested tips on how to develop future-proof client relationships. In an agency account marketing career role, what does it take to develop strong client relationships? By 'strong', we mean future-proof so that the clients become dependent on your knowledge, experience and advice. Listen to the journey of agency client partner pro Ian Rohin -- SVP, Client Business Partner @ UM Worldwide -- and how he found marketing career advancement by staying with the same agency for over 20 years, learned battle-tested tips on how to develop future-proof client relationships. client service, marketing jobs, career coaching, client partner, agency jobs, marketing, account executive, marketing careers, online marketing, jobs in marketing, digital marketing false full 64 3eabaeb7-2c41-4e2c-ba6e-46f5baee9f50 Your Marketing Career Questions Answered - Mailbag FAQ Session Resources mentioned in this episode that you can check out:

The 6 Key Marketypes: Which one are you?  Use this guide to identify your marketing career working style.

The Marketing Career Strategy Guidebook: Define & establish your priorities so you can focus on a successful job search or job advancement.

The Marketer's Resume Walkthrough:  See what you should be including in your marketing resume (free template link included)

TMH+ Membership: Unlock more resources & access exclusive roundtable discussions.

TMH Community: Join hundreds of other marketers just like you.  FREE access to resources for supporting your marketing career planning and advancement.

The Marketing Help Mentorship:  Get access to your very own marketing career mentor.  Designed to help you  navigate key marketing career moments like finding. your next role, getting promoted or identifying the right marketing team members.

]]> Mon, 19 Jul 2021 12:50:00 +0000 erik.harbison@gmail.com (Erik Harbison, Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast Resources mentioned in this episode that you can check out:

The 6 Key Marketypes: Which one are you?  Use this guide to identify your marketing career working style.

The Marketing Career Strategy Guidebook: Define & establish your priorities so you can focus on a successful job search or job advancement.

The Marketer's Resume Walkthrough:  See what you should be including in your marketing resume (free template link included)

TMH+ Membership: Unlock more resources & access exclusive roundtable discussions.

TMH Community: Join hundreds of other marketers just like you.  FREE access to resources for supporting your marketing career planning and advancement.

The Marketing Help Mentorship:  Get access to your very own marketing career mentor.  Designed to help you  navigate key marketing career moments like finding. your next role, getting promoted or identifying the right marketing team members.

]]> Your Marketing Career Questions Answered - Mailbag FAQ Session Erik Harbison, Jed Singer 00:49:09 We're answering common marketing career questions from marketers we've heard from in various communities, groups and via email. Your response, outreach and submissions has been great to see! We want to share your questions - and our answers - with our entire audience. Listen for guidance and answers on how to include marketing certifications on your resume, how to deal with ambiguous marketing roles, how to manage up when your manager seems to have lost interest in your development...and much more! Keep sending your marketing questions to connect@themarketinghelp.co - and they may be included in a future FAQ episode. We're answering common marketing career questions from marketers we've heard from in various communities, groups and via email. Your response, outreach and submissions has been great to see! We want to share your questions - and our answers - with our entire audience. Listen for guidance and answers on how to include marketing certifications on your resume, how to deal with ambiguous marketing roles, how to manage up when your manager seems to have lost interest in your development...and much more! Keep sending your marketing questions to connect@themarketinghelp.co - and they may be included in a future FAQ episode. marketing career, marketing jobs, career coaching, marketing, marketing questions, managing up, marketing careers, career coach, digital marketing false full 63 602efe3d-37f4-45e9-9026-82367526d5df Jack Jokinen on How To Be An Effective Independent Contributor On A Marketing Team A marketing career path that includes an independent contributor role requires you to 'want the ball' and to set others up for success.  

Jack Jokinen discusses how a talk he gave at SXSW, plus his experiences at open mic nights as a stand-up comic, helped him shape his path to being a successful independent contributor. 

Connect with Jack Jokinen: 

via Linkedin:  linkedin.com/in/jackjokinen/
via Twitter & Instagram: @jjfromthebronx

Resources from this episode:

Marketing Jobs at Okta. 
https://www.okta.com/company/careers/#careers-job-postings


Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe

]]> Mon, 12 Jul 2021 12:50:00 +0000 erik.harbison@gmail.com (Jack Jokinen, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career path that includes an independent contributor role requires you to 'want the ball' and to set others up for success.  

Jack Jokinen discusses how a talk he gave at SXSW, plus his experiences at open mic nights as a stand-up comic, helped him shape his path to being a successful independent contributor. 

Connect with Jack Jokinen: 

via Linkedin:  linkedin.com/in/jackjokinen/
via Twitter & Instagram: @jjfromthebronx

Resources from this episode:

Marketing Jobs at Okta. 
https://www.okta.com/company/careers/#careers-job-postings


Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe

]]> Jack Jokinen on How To Be An Effective Independent Contributor On A Marketing Team Jack Jokinen, Erik Harbison 00:56:30 What does an independent contributor role look like in a Marketing Career Path? If you have not experienced an independent contributor role yet, you will most likely have the opportunity during your marketing career. Listen to the journey Jack Jokinen -- Senior Customer Success Manager @ Okta -- and how he leveraged his experiences at both startups and large organizations to master the independent contributor role. What does an independent contributor role look like in a Marketing Career Path? If you have not experienced an independent contributor role yet, you will most likely have the opportunity during your marketing career. Listen to the journey Jack Jokinen -- Senior Customer Success Manager @ Okta -- and how he leveraged his experiences at both startups and large organizations to master the independent contributor role. careers, sales, marketing jobs, client services, career coaching, marketing, marketing careers, digital marketing false full 62 6be33e8c-ce68-450c-9672-7428f322b9fe Liz Willits on How Mastering Linkedin Content Can Help You Be Your Own Boss A marketing career path from an in-house content marketer to being the boss of your own consultancy requires you to be consistent in sharing your value, and not ignoring the importance of your own personal brand. 

Liz Willits discusses her experiences on identifying when it was time to be her own boss, and how she supported her personal brand to result in consistent clients - to the point where now she is turning business away. 

Connect with Liz Willits: 

via Linkedin:  linkedin.com/in/liz-willits/
via Twitter: @lizwillits
via Email: Liz (at) LizWillits (dot) com

Resources from this episode:

Copyhackers
Marketing Profs
Digital Marketer
ConvertKit Blog
Really Good Emails
The SKIMM Newsletter
MorningBrew Newsletter

Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe

]]> Mon, 28 Jun 2021 12:50:00 +0000 erik.harbison@gmail.com (Liz Willits, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career path from an in-house content marketer to being the boss of your own consultancy requires you to be consistent in sharing your value, and not ignoring the importance of your own personal brand. 

Liz Willits discusses her experiences on identifying when it was time to be her own boss, and how she supported her personal brand to result in consistent clients - to the point where now she is turning business away. 

Connect with Liz Willits: 

via Linkedin:  linkedin.com/in/liz-willits/
via Twitter: @lizwillits
via Email: Liz (at) LizWillits (dot) com

Resources from this episode:

Copyhackers
Marketing Profs
Digital Marketer
ConvertKit Blog
Really Good Emails
The SKIMM Newsletter
MorningBrew Newsletter

Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe

]]> Liz Willits on How Mastering Linkedin Content Can Help You Be Your Own Boss Liz Willits, Erik Harbison 00:38:55 What does a Marketing Career Path to being your own boss require? You don't need to be a 15-year marketing executive. Listen to the journey of Liz Willits -- Founder of LizWillits.com -- and how she transitioned her experience in technology and SaaS to be one of the premier content, email and copywriting consultants for businesses in this space. What does a Marketing Career Path to being your own boss require? You don't need to be a 15-year marketing executive. Listen to the journey of Liz Willits -- Founder of LizWillits.com -- and how she transitioned her experience in technology and SaaS to be one of the premier content, email and copywriting consultants for businesses in this space. freelancing, content marketing, marketing jobs, email marketing, marketing, marketing careers, digital marketing, career advice, career coaches false full 61 895cfc82-8d97-4b30-a1b4-30c21feb454d Using Marketypes To Discover the Six Working Styles of Successful Marketers Marketypes help to…

  1. Identify & address skill gaps
  2. Manage up & influence across
  3. Level-up your direct reports
  4. Hire the right marketers
  5. Design high-performing teams
  6. Reduce marketing team churn

The Six Marketypes are...

  1. Swiss Army Knife: balanced skillset, able to quickly learn new tactics, no specialty
  2. Olympian: complete focus on one channel or discipline, very high level of expertise
  3. Gunslinger: trusts creative instincts, distrusts process, able to cut through red tape
  4. Data Nerd: expert at manipulating data, believes the numbers should drive all decisions
  5. Growth Hacker: mastery of martech, funnel building focus & conversion rate optimization
  6. Big Picture Planner: omnichannel, able to align marketing strategy to business strategy


Resources from this episode:
 
Learn More About Marketypes:  
- themarketinghelp.co/marketypes

Learn More About Marketypes:  
- themarketinghelp.co/linkedinlearning

Start getting Marketing Career tips:
- themarketinghelp.co/subscribe

]]> Mon, 21 Jun 2021 12:50:00 +0000 erik.harbison@gmail.com (Erik Harbison, Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast Marketypes help to…

  1. Identify & address skill gaps
  2. Manage up & influence across
  3. Level-up your direct reports
  4. Hire the right marketers
  5. Design high-performing teams
  6. Reduce marketing team churn

The Six Marketypes are...

  1. Swiss Army Knife: balanced skillset, able to quickly learn new tactics, no specialty
  2. Olympian: complete focus on one channel or discipline, very high level of expertise
  3. Gunslinger: trusts creative instincts, distrusts process, able to cut through red tape
  4. Data Nerd: expert at manipulating data, believes the numbers should drive all decisions
  5. Growth Hacker: mastery of martech, funnel building focus & conversion rate optimization
  6. Big Picture Planner: omnichannel, able to align marketing strategy to business strategy


Resources from this episode:
 
Learn More About Marketypes:  
- themarketinghelp.co/marketypes

Learn More About Marketypes:  
- themarketinghelp.co/linkedinlearning

Start getting Marketing Career tips:
- themarketinghelp.co/subscribe

]]> Using Marketypes To Discover the Six Working Styles of Successful Marketers Erik Harbison, Jed Singer 00:36:41 How can your personality influence your marketing career success? By identifying your Marketype. Marketypes are a set of six fundamental working styles of marketing professionals. Marketypes are used as a personal assessment tool by marketers all over the world to help understand strengths, highlight blindspots, improve teamwork & communication, and construct high-performing low-churn marketing teams. How can your personality influence your marketing career success? By identifying your Marketype. Marketypes are a set of six fundamental working styles of marketing professionals. Marketypes are used as a personal assessment tool by marketers all over the world to help understand strengths, highlight blindspots, improve teamwork & communication, and construct high-performing low-churn marketing teams. marketing career, digital marketing jobs, marketing jobs, career coaching, marketype, management, marketing, marketing careers, digital marketing false full 60 ed02092e-f0de-4a31-90d7-a1aeded95780 Comcast's Justin Silva on Why Every Marketer Should Work At An Agency A marketing career path from a digital agency to director-level role in a large media company requires you to be your own champion, obsessed with learning, document your accomplishments and always finding ways to leverage your network.

Justin Silva discusses his experiences on why he focused on being the best at social media,  how he got into more strategic roles and learnings from his biggest marketing career mistakes. 

Connect with Justin Silva: 

via Linkedin:  linkedin.com/in/justinjsilva/
via Twitter: @justinjsilva

Resources from this episode:

Association of National Advertisers
CMO Today
AdAge
Marketing Brew Newsletter

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Start your FREE TMH Quick Course on Landing Your Dream Marketing Job:
- themarketinghelp.co/dream-job

]]> Mon, 14 Jun 2021 13:00:00 +0000 erik.harbison@gmail.com (Justin Silva, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career path from a digital agency to director-level role in a large media company requires you to be your own champion, obsessed with learning, document your accomplishments and always finding ways to leverage your network.

Justin Silva discusses his experiences on why he focused on being the best at social media,  how he got into more strategic roles and learnings from his biggest marketing career mistakes. 

Connect with Justin Silva: 

via Linkedin:  linkedin.com/in/justinjsilva/
via Twitter: @justinjsilva

Resources from this episode:

Association of National Advertisers
CMO Today
AdAge
Marketing Brew Newsletter

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Start your FREE TMH Quick Course on Landing Your Dream Marketing Job:
- themarketinghelp.co/dream-job

]]> Comcast's Justin Silva on Why Every Marketer Should Work At An Agency Justin Silva, Erik Harbison 00:57:17 What does a Marketing Career Path from digital agency to in-house marketing team look like? And why is working for a digital agency a must for any marketer? Listen to Justin Silva -- Director, Media Strategy and Planning at Comcast -- share his journey and tips on transitioning from college grad, to a few agency roles, and then into a billion dollar plus media company. Justin shares how he was able to stand out and how he leveraged his agency experience as a positive for transition into an in-house marketing role. What does a Marketing Career Path from digital agency to in-house marketing team look like? And why is working for a digital agency a must for any marketer? Listen to Justin Silva -- Director, Media Strategy and Planning at Comcast -- share his journey and tips on transitioning from college grad, to a few agency roles, and then into a billion dollar plus media company. Justin shares how he was able to stand out and how he leveraged his agency experience as a positive for transition into an in-house marketing role. social media, marketing jobs, marketing, marketing careers, social media strategy, media planning, career coach, digital marketing, strategy false full 58 1a0c720b-249b-4adc-b2d2-669e0a356e35 Bill Sebald on What Makes A Great Full-Stack SEO Marketer A marketing career path from a musician to owner of an SEO agency requires a passion for learning all you can about your craft, and not being afraid to fail. 

Bill Sebald talks about what he learned working for both agencies and in-house marketing teams as the SEO expert.


Connect with Bill Sebald: 

via Linkedin:  linkedin.com/in/billsebald/
via Twitter: @billsebald
via Email: bill (at) greenlanemarketing (dot) com

SEO Resources from this episode:
Search Engine Roundtable
Rusty Brick
Moz
Ahrefs.com/awt

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Start your FREE TMH Quick Course on Landing Your Dream Marketing Job:
- themarketinghelp.co/dream-job

]]> Tue, 1 Jun 2021 12:11:21 +0000 erik.harbison@gmail.com (Erik Harbison, Bill Sebald) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career path from a musician to owner of an SEO agency requires a passion for learning all you can about your craft, and not being afraid to fail. 

Bill Sebald talks about what he learned working for both agencies and in-house marketing teams as the SEO expert.


Connect with Bill Sebald: 

via Linkedin:  linkedin.com/in/billsebald/
via Twitter: @billsebald
via Email: bill (at) greenlanemarketing (dot) com

SEO Resources from this episode:
Search Engine Roundtable
Rusty Brick
Moz
Ahrefs.com/awt

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Start your FREE TMH Quick Course on Landing Your Dream Marketing Job:
- themarketinghelp.co/dream-job

]]> Bill Sebald on What Makes A Great Full-Stack SEO Marketer Erik Harbison, Bill Sebald 00:39:44 What does a Marketing Career Path in SEO look like? And what is the difference doing SEO in-house vs for an agency vs for your own agency? Listen to SEO legend - Bill Sebald -- Founder of SEO agency Greenlane -- share his journey and tips on transitioning from a passion in music, to a few SEO agency roles, to running SEO in-house for a brand, to starting his own agency focused on SEO, Paid Search, and more! What does a Marketing Career Path in SEO look like? And what is the difference doing SEO in-house vs for an agency vs for your own agency? Listen to SEO legend - Bill Sebald -- Founder of SEO agency Greenlane -- share his journey and tips on transitioning from a passion in music, to a few SEO agency roles, to running SEO in-house for a brand, to starting his own agency focused on SEO, Paid Search, and more! marketing career, marketing jobs, seo jobs, marketing consulting, marketing, seo agency, seo, seo careers, career coach, digital marketing false full 59 0f7bf2c8-c69f-4902-b02a-cb89a2ecd324 Why A Marketing Career Council Is The Best Career Decision You Can Make When it comes to selecting your Marketing Career Council, what is the difference between a Mentor and a  Coach? 

Finding a Mentor is a long-term career advancement solution focused on building trust, a personal relationship, and a reference point. Some mentors can also provide coaching.

Finding a Coach is a  point-solution, focused on a time-based engagement to receive skills and drills to enhance a near term need.

When creating your marketing career council, consider these individuals. 
Develop your list, and be prepared to reach out when your marketing career is ready.

1.  A family member - someone you can vent to and may have some sound business advice.

2. A former co-worker / peer - they 'get' you, and probably have a second level, relevant connection.

3. A former manager - they know your strengths and weaknesses, and could give guidance on another course or be a reference.

4. An industry marketer - they are experts that have a significant amount of experience to leverage in providing you an answer or direction.

5. A marketing mentor - they have both marketing & career acceleration experience with a strong relevant network, and can provide personalized solutions,  honest feedback, and guide you on your career path.
 

Learn more about the TMH Mentorship Program:

 - themarketinghelp.co/mentorship

Build a Marketing Career Council in the TMH Community:
- members.themarketinghelp.co

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Create your free TMH account:
- access new resources and community here - themarketinghelp.co/subscribe

 

]]> Mon, 10 May 2021 12:50:51 +0000 erik.harbison@gmail.com (Erik Harbison, Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast When it comes to selecting your Marketing Career Council, what is the difference between a Mentor and a  Coach? 

Finding a Mentor is a long-term career advancement solution focused on building trust, a personal relationship, and a reference point. Some mentors can also provide coaching.

Finding a Coach is a  point-solution, focused on a time-based engagement to receive skills and drills to enhance a near term need.

When creating your marketing career council, consider these individuals. 
Develop your list, and be prepared to reach out when your marketing career is ready.

1.  A family member - someone you can vent to and may have some sound business advice.

2. A former co-worker / peer - they 'get' you, and probably have a second level, relevant connection.

3. A former manager - they know your strengths and weaknesses, and could give guidance on another course or be a reference.

4. An industry marketer - they are experts that have a significant amount of experience to leverage in providing you an answer or direction.

5. A marketing mentor - they have both marketing & career acceleration experience with a strong relevant network, and can provide personalized solutions,  honest feedback, and guide you on your career path.
 

Learn more about the TMH Mentorship Program:

 - themarketinghelp.co/mentorship

Build a Marketing Career Council in the TMH Community:
- members.themarketinghelp.co

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Create your free TMH account:
- access new resources and community here - themarketinghelp.co/subscribe

 

]]> Why A Marketing Career Council Is The Best Career Decision You Can Make Erik Harbison, Jed Singer 00:28:08 There are many times during your marketing career where you simply feel like you're stuck. You're not sure who you can connect with, let alone trust will point you in the right direction. And you've also felt like you maxed out your hard skills and are ready for developing your marketing management and leadership skills. Who can you go to? Remember, treat yourself as a business -- "YOU, INC" -- Advice can be found anywhere. Which is why establishing a Marketing Career Council will give you the ongoing support for any challenge. you face during your career journey. There are many times during your marketing career where you simply feel like you're stuck. You're not sure who you can connect with, let alone trust will point you in the right direction. And you've also felt like you maxed out your hard skills and are ready for developing your marketing management and leadership skills. Who can you go to? Remember, treat yourself as a business -- "YOU, INC" -- Advice can be found anywhere. Which is why establishing a Marketing Career Council will give you the ongoing support for any challenge. you face during your career journey. marketing jobs, career coaching, mentorship, marketing careers, mentoring, career coach, digital marketing false full 57 64bb7096-c33e-4c74-a97f-370b1cb12bda Kisha Velazquez on Effectively Managing Up In A Digital Marketing Team Of One A marketing career path to a  digital marketing manager role requires you to be curious on how things work, write a lot and tie your impact to overall business, company and CEO goals.

Kisha Velazquez discusses her experiences with the power of writing, managing a marketing department or one - with the responsibilities of many, setting expectations with a CEO, and some great resources for your marketing career.

Connect with Kisha Velazquez: 

via Linkedin:  linkedin.com/in/kishavelazquez

Learn more about IgniteSpot Accounting Services -  ignitespot.com

Resources from this episode:

Superpath.co
Animalz.co
Ann Handley - Everybody Writes
AcadiumPlus
TheMarketingHelp Membership (TMH+)

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account:
- access new resources and community here - themarketinghelp.co/subscribe

]]> Mon, 12 Apr 2021 12:49:40 +0000 erik.harbison@gmail.com (Erik Harbison, Kisha Velazquez) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career path to a  digital marketing manager role requires you to be curious on how things work, write a lot and tie your impact to overall business, company and CEO goals.

Kisha Velazquez discusses her experiences with the power of writing, managing a marketing department or one - with the responsibilities of many, setting expectations with a CEO, and some great resources for your marketing career.

Connect with Kisha Velazquez: 

via Linkedin:  linkedin.com/in/kishavelazquez

Learn more about IgniteSpot Accounting Services -  ignitespot.com

Resources from this episode:

Superpath.co
Animalz.co
Ann Handley - Everybody Writes
AcadiumPlus
TheMarketingHelp Membership (TMH+)

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account:
- access new resources and community here - themarketinghelp.co/subscribe

]]> Kisha Velazquez on Effectively Managing Up In A Digital Marketing Team Of One Erik Harbison, Kisha Velazquez 00:46:28 What does a Marketing Career Path for a Digital Marketing Manager (with a focus on content) look like? How can you effectively manage up when you're a marketing team of one, and the CEO is your direct manager? Listen to Kisha Velazquez -- Digital Marketing Manager at IgniteSpot Accounting Services -- share her journey and tips on transitioning from being a Theater major to running a marketing department, and what she did in order to get promoted to manager within four months of starting in her role. What does a Marketing Career Path for a Digital Marketing Manager (with a focus on content) look like? How can you effectively manage up when you're a marketing team of one, and the CEO is your direct manager? Listen to Kisha Velazquez -- Digital Marketing Manager at IgniteSpot Accounting Services -- share her journey and tips on transitioning from being a Theater major to running a marketing department, and what she did in order to get promoted to manager within four months of starting in her role. careers, content marketing, marketing jobs, marketing, marketing careers, digital marketing false full 56 2386a293-5254-466a-934f-fa78109f1cab FreshBooks CMO Paul Cowan on Ranking His Marketing Career Factors A marketing career path to a CMO role requires you to be aware of your strengths and to have a strong T-Shape. 

Paul Cowan discusses his experiences with a solution mindset, following curiosity, and leveraging his network to advance his marketing career to CMO of FreshBooks.

Paul's Interview Tips:
- Get the customer
- Understand the product
- Tell the truth/be honest

Connect with Paul Cowan: 

via Linkedin:  linkedin.com/in/paulcowan

via Twitter: @cowanpkc

Learn more about jobs @ Freshbooks here -  freshbooks.com/careers

 

Resources from this episode:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account:
- access new resources and community here - themarketinghelp.co/subscribe

]]> Fri, 26 Mar 2021 12:50:00 +0000 erik.harbison@gmail.com (Paul Cowan, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career path to a CMO role requires you to be aware of your strengths and to have a strong T-Shape. 

Paul Cowan discusses his experiences with a solution mindset, following curiosity, and leveraging his network to advance his marketing career to CMO of FreshBooks.

Paul's Interview Tips:
- Get the customer
- Understand the product
- Tell the truth/be honest

Connect with Paul Cowan: 

via Linkedin:  linkedin.com/in/paulcowan

via Twitter: @cowanpkc

Learn more about jobs @ Freshbooks here -  freshbooks.com/careers

 

Resources from this episode:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account:
- access new resources and community here - themarketinghelp.co/subscribe

]]> FreshBooks CMO Paul Cowan on Ranking His Marketing Career Factors Paul Cowan, Erik Harbison 00:52:48 What does a Marketing Career Path in becoming a CMO look like? How can marketers leveraging networking, solution mindsets and T-Shape skillsets to advance their career? Listen to Paul Cowan -- CMO at FreshBooks -- share his journey and tips on building a marketing career plan, following his marketing career factors, acing interviews and developing a T-Shape skillset led him to his CMO role. What does a Marketing Career Path in becoming a CMO look like? How can marketers leveraging networking, solution mindsets and T-Shape skillsets to advance their career? Listen to Paul Cowan -- CMO at FreshBooks -- share his journey and tips on building a marketing career plan, following his marketing career factors, acing interviews and developing a T-Shape skillset led him to his CMO role. interviewing tips, career tips, marketing jobs, cmo, saas jobs, career moments, marketing careers, digital marketing, careers podcast false full 55 1cedf1ee-9d24-4a24-be51-5518457f4db0 Jen Gutman on Why Social Selling Is Necessary For Every Marketing Career A marketing career path in social strategy and social selling only requires you to be curious about helping people and businesses share value. 

Establishing processes that empower employees to be evangelists, for your company and industry, in social media  is an overlooked social strategy.

Jen discusses her experiences identifying key internal personas and establishing strong internal relationships that support a strong social selling infrastructure. 

Our guest, Jen Gutman, turned her inquisitive nature, and a MBA in counter-terrorism, into successful sales and customer support roles into a social strategy role at B2B Social Media Management platform - Oktopost. . 

Connect with Jen Gutman:

via Linkedin: linkedin.com/in/jennifergutman

via Email: jen @ oktopost dot com

Learn more about jobs @ Oktopost here - oktopost.com/careers

Check out Linkedin's Social Selling Index here: bit.ly/tmhssi

Resources from this episode:
Find the right marketing course for you -themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribe

Email us at connect (at) the marketing help (dot) co if you have any questions on setting your marketing career path or want to connect with other marketers like you!

Let us help!  

]]> Sun, 14 Mar 2021 18:00:00 +0000 erik.harbison@gmail.com (Erik Harbison, Jen Gutman) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career path in social strategy and social selling only requires you to be curious about helping people and businesses share value. 

Establishing processes that empower employees to be evangelists, for your company and industry, in social media  is an overlooked social strategy.

Jen discusses her experiences identifying key internal personas and establishing strong internal relationships that support a strong social selling infrastructure. 

Our guest, Jen Gutman, turned her inquisitive nature, and a MBA in counter-terrorism, into successful sales and customer support roles into a social strategy role at B2B Social Media Management platform - Oktopost. . 

Connect with Jen Gutman:

via Linkedin: linkedin.com/in/jennifergutman

via Email: jen @ oktopost dot com

Learn more about jobs @ Oktopost here - oktopost.com/careers

Check out Linkedin's Social Selling Index here: bit.ly/tmhssi

Resources from this episode:
Find the right marketing course for you -themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribe

Email us at connect (at) the marketing help (dot) co if you have any questions on setting your marketing career path or want to connect with other marketers like you!

Let us help!  

]]> Jen Gutman on Why Social Selling Is Necessary For Every Marketing Career Erik Harbison, Jen Gutman 01:06:43 What does a Marketing Career Path in Social Strategy & Selling look like? What is Social Selling & Employee enablement? And why are most companies doing a horrible job at maximizing the value of it? Listen to Jen Gutman -- Director of Social Strategy & Enablement at Oktopost -- share her tips on knowing how to discuss social selling with leadership, and which 3 personas you WILL encounter when trying to execute social selling successfully. What does a Marketing Career Path in Social Strategy & Selling look like? What is Social Selling & Employee enablement? And why are most companies doing a horrible job at maximizing the value of it? Listen to Jen Gutman -- Director of Social Strategy & Enablement at Oktopost -- share her tips on knowing how to discuss social selling with leadership, and which 3 personas you WILL encounter when trying to execute social selling successfully. social media, digital marketing jobs, digital marketing careers, marketing jobs, social media jobs, social selling, oktopost, marketing careers, social media strategy false full 54 92c41838-df0b-410b-bc27-ef1ad3a45127 James Corr on What Makes Web Analytics A Must Skill For All Marketers A marketing career path in web analytics requires does NOT necessarily require a love for numbers, but does require insane curiosity.

Making sense of Google Analytics data and how to properly share results with leadership and clients.

James discusses his framework for providing web analytics value to clients: Audit, Strategy and Implementation.

Our guest James Corr turned stints in finance and start-ups, into a leadership role at one of the leading analytic-driven digital agencies. James shares specific tips and tricks on how he advanced his marketing career from co-op to a Team Lead, and why A.I. and M.L. should NOT be your focus right now. 

Connect with James Corr:

via Linkedin.

via Twitter

via Email: jamesc @ seerinteractive dot com

Learn more about available jobs at Seer Interactive here. 

Resources from this episode:
Find the right marketing course for you -themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribe

Get the right guidance for developing your marketing career plan here - themarketinghelp.co/dream-job

Have questions on setting your marketing career path or want to connect with other marketers like you?   
Let us help!  Email us at connect (at) the marketing help (dot) co

]]> Thu, 25 Feb 2021 14:00:00 +0000 erik.harbison@gmail.com (Erik Harbison, James Corr) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career path in web analytics requires does NOT necessarily require a love for numbers, but does require insane curiosity.

Making sense of Google Analytics data and how to properly share results with leadership and clients.

James discusses his framework for providing web analytics value to clients: Audit, Strategy and Implementation.

Our guest James Corr turned stints in finance and start-ups, into a leadership role at one of the leading analytic-driven digital agencies. James shares specific tips and tricks on how he advanced his marketing career from co-op to a Team Lead, and why A.I. and M.L. should NOT be your focus right now. 

Connect with James Corr:

via Linkedin.

via Twitter

via Email: jamesc @ seerinteractive dot com

Learn more about available jobs at Seer Interactive here. 

Resources from this episode:
Find the right marketing course for you -themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribe

Get the right guidance for developing your marketing career plan here - themarketinghelp.co/dream-job

Have questions on setting your marketing career path or want to connect with other marketers like you?   
Let us help!  Email us at connect (at) the marketing help (dot) co

]]> James Corr on What Makes Web Analytics A Must Skill For All Marketers Erik Harbison, James Corr 00:50:44 What does a Marketing Career Path in Web Analytics look like? What are the best tips on how to discus Web Analytics with your clients? Listen to James Corr share his tips on knowing how to discuss Web Analytics with leadership, which questions you should be asking clients and how to know if your marketing job is the right job for a fulfilling marketing career. What does a Marketing Career Path in Web Analytics look like? What are the best tips on how to discus Web Analytics with your clients? Listen to James Corr share his tips on knowing how to discuss Web Analytics with leadership, which questions you should be asking clients and how to know if your marketing job is the right job for a fulfilling marketing career. marketing career, web analytics, digital marketing careers, analytics, google, marketing job, a.i., ad agency, seer interactive, machine learning, digital marketing, google analytics false full 53 a9438531-ab30-491d-9afd-abb305202835 How To Talk About...The Clubhouse App A marketing career moment is when you get to educate your client or management team on how to leverage the new shiny object. 

The Clubhouse app is taking its place as a shiny object, much like we saw with Meerkat, Blab, Periscope,  Snapchat and TikTok.

How should marketers be talking about Clubhouse with clients, teams and managers?  Is it worth testing? Are there privacy concerns?   

Listen to find out.

If you need a refresher on how to use Clubhouse, then watch this video.

Other Marketing Career Resources for You:
Find the right marketing course for you -themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribe

Get the right guidance for developing your marketing career plan here - themarketinghelp.co/dream-job

Have questions on setting your marketing career path or want to connect with other marketers like you?   
Let us help!  Email us at connect (at) the marketing help (dot) co

]]> Tue, 23 Feb 2021 13:55:00 +0000 erik.harbison@gmail.com (Jed Singer, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career moment is when you get to educate your client or management team on how to leverage the new shiny object. 

The Clubhouse app is taking its place as a shiny object, much like we saw with Meerkat, Blab, Periscope,  Snapchat and TikTok.

How should marketers be talking about Clubhouse with clients, teams and managers?  Is it worth testing? Are there privacy concerns?   

Listen to find out.

If you need a refresher on how to use Clubhouse, then watch this video.

Other Marketing Career Resources for You:
Find the right marketing course for you -themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribe

Get the right guidance for developing your marketing career plan here - themarketinghelp.co/dream-job

Have questions on setting your marketing career path or want to connect with other marketers like you?   
Let us help!  Email us at connect (at) the marketing help (dot) co

]]> How To Talk About...The Clubhouse App Jed Singer, Erik Harbison 00:39:30 In your marketing career, you've seen tons of 'shiny objects' pop up that distract or empower your business or your client's business. Today's shiny marketing object is the Clubhouse app. This episode is not a 101 on how to USE the Clubhouse app. This episode will give you tips on how to TALK ABOUT the Clubhouse app in your marketing role. How do you pitch ideas to your clients? How do you educate your manager or executives on why it could be valuable? How do you let your manager know that the Clubhouse is a tool to help with your professional development? Listen now to find out. In your marketing career, you've seen tons of 'shiny objects' pop up that distract or empower your business or your client's business. Today's shiny marketing object is the Clubhouse app. This episode is not a 101 on how to USE the Clubhouse app. This episode will give you tips on how to TALK ABOUT the Clubhouse app in your marketing role. How do you pitch ideas to your clients? How do you educate your manager or executives on why it could be valuable? How do you let your manager know that the Clubhouse is a tool to help with your professional development? Listen now to find out. marketing career, marketing jobs, marketing tips, marketing careers, tiktok, snapchat, clubhouse, digital marketing false full 52 890ee8fa-1fdb-4ff5-b32f-e16a9b2caa91 Tinuiti's Aaron Levy on The One Skill You Need To Succeed In A Paid Media Role A marketing career path in an agency requires a certain focus and curiosity.

With the dynamic nature of Google and other ad platforms, a role in paid search or biddable media is not for everyone.

Our guest Aaron Levy learned early in his career on the importance of being a "T-shaped Marketer" and he shares specific tips and tricks on advancing his marketing career from co-op to a Group Director at one of the leading, global digital ad agencies. 

Connect with Aaron Levy here.

Learn more about Tinuiti agency marketing roles here.

The marketing book 22 Immutable Laws of Marketing

Resources from this episode:
Find the right marketing course for you -themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribe

Get the right guidance for developing your marketing career plan here - themarketinghelp.co/dream-job

Have questions on setting your marketing career path or want to connect with other marketers like you?   
Let us help!  Email us at connect (at) the marketing help (dot) co

]]> Thu, 18 Feb 2021 14:00:00 +0000 erik.harbison@gmail.com (Aaron Levy, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketing career path in an agency requires a certain focus and curiosity.

With the dynamic nature of Google and other ad platforms, a role in paid search or biddable media is not for everyone.

Our guest Aaron Levy learned early in his career on the importance of being a "T-shaped Marketer" and he shares specific tips and tricks on advancing his marketing career from co-op to a Group Director at one of the leading, global digital ad agencies. 

Connect with Aaron Levy here.

Learn more about Tinuiti agency marketing roles here.

The marketing book 22 Immutable Laws of Marketing

Resources from this episode:
Find the right marketing course for you -themarketinghelp.co/linkedinlearning

Start your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribe

Get the right guidance for developing your marketing career plan here - themarketinghelp.co/dream-job

Have questions on setting your marketing career path or want to connect with other marketers like you?   
Let us help!  Email us at connect (at) the marketing help (dot) co

]]> Tinuiti's Aaron Levy on The One Skill You Need To Succeed In A Paid Media Role Aaron Levy, Erik Harbison 00:54:04 What does a Marketing Career Path in Paid Search / Media look like? What are the best tips on how to embrace a role in a marketing agency? Listen to Aaron Levy share his tips on getting the most from an agency role, learning about managing clients and what it takes to drive results in paid search or biddable media. What does a Marketing Career Path in Paid Search / Media look like? What are the best tips on how to embrace a role in a marketing agency? Listen to Aaron Levy share his tips on getting the most from an agency role, learning about managing clients and what it takes to drive results in paid search or biddable media. marketing career, marketing jobs, career coaching, google, paid search, ad agency jobs, digital marketing career, ad agency false full 51 0598e2f7-89b3-48e6-8b80-0430b17d40c1 Tyler Rohrbaugh on the 3 Must-Have Mindsets For A Successful Sales & Marketing Career What is a 'normal' marketing career path for sales and business development professionals?

What is the day-in-the-life for an integrated sales, business development and inbound marketing role.

Our guest Tyler Rohrbaugh shares specific tips and tricks on how he effectively got outside of his comfort zone to advance his marketing career from co-op to a lead of a Sales & Marketing team at a leading tech start-up. 

Connect with Tyler Rohrbaugh here.

Learn more about Yellowdig here.

The marketing book Traction.

Resources from this episode:
Find the right marketing course for you -themarketinghelp.co/linkedinlearning
 

Start your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribe
 

Get the right guidance for developing your marketing career plan here - themarketinghelp.co/dream-job

Have questions on setting your marketing career path or want to connect with other marketers like you?   
Let us help!  Email us at connect (at) the marketing help (dot) co

]]> Wed, 3 Feb 2021 12:48:59 +0000 erik.harbison@gmail.com (Erik Harbison, Tyler Rohrbaugh) https://members.themarketinghelp.co/c/marketing-careers-podcast What is a 'normal' marketing career path for sales and business development professionals?

What is the day-in-the-life for an integrated sales, business development and inbound marketing role.

Our guest Tyler Rohrbaugh shares specific tips and tricks on how he effectively got outside of his comfort zone to advance his marketing career from co-op to a lead of a Sales & Marketing team at a leading tech start-up. 

Connect with Tyler Rohrbaugh here.

Learn more about Yellowdig here.

The marketing book Traction.

Resources from this episode:
Find the right marketing course for you -themarketinghelp.co/linkedinlearning
 

Start your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribe
 

Get the right guidance for developing your marketing career plan here - themarketinghelp.co/dream-job

Have questions on setting your marketing career path or want to connect with other marketers like you?   
Let us help!  Email us at connect (at) the marketing help (dot) co

]]> Tyler Rohrbaugh on the 3 Must-Have Mindsets For A Successful Sales & Marketing Career Erik Harbison, Tyler Rohrbaugh 00:37:05 What does a Marketing Career Path in Sales & Business Development look like? What are the best tips when working in a cross-functional Sales & Marketing role? Listen for my conversation with Tyler Rohrbaugh who has taken some amazing marketing career risks that have led him to be the executive leader of enterprise sales and inbound marketing at a leading Education Tech Startup. What does a Marketing Career Path in Sales & Business Development look like? What are the best tips when working in a cross-functional Sales & Marketing role? Listen for my conversation with Tyler Rohrbaugh who has taken some amazing marketing career risks that have led him to be the executive leader of enterprise sales and inbound marketing at a leading Education Tech Startup. career path, marketing jobs, marketing mountain, digital marketing job, marketing resources, marketing careers, digital marketing false full 50 6d1135e7-6b43-4582-9c79-9cc839c26b70 These New Year Resolutions Are Sabotaging Your Marketing Career Marketing Career resolutions should not be annual, they should be part of an overarching Marketing Career Plan.

Beware of these Marketing Career Resolutions...

  • "Get a new job"
  • "Get a raise"
  • "Get a promotion"
  • "Get into digital/traditional"
  • "Start a new career"

Focus on creating the right measurable mindsets, habits and micro-commitments.

Resources from this episode:
Find the right marketing course for you - themarketinghelp.co/linkedinlearning
Find marketing skill tracker or skill building templates here - themarketinghelp.co/membership
Get the right guidance for developing your marketing career plan here - themarketinghelp.co/dream-job

Have questions on setting your marketing career plan, establishing the right positive habits, or want feedback on your resume?  
Let us help!  Email us at connect (at) the marketing help (dot) co


Unlock tons of marketing career tools, templates, guides and community with a FREE membership  at www.themarketinghelp.co/membership

]]> Wed, 6 Jan 2021 14:00:00 +0000 erik.harbison@gmail.com (Erik Harbison, Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast Marketing Career resolutions should not be annual, they should be part of an overarching Marketing Career Plan.

Beware of these Marketing Career Resolutions...

  • "Get a new job"
  • "Get a raise"
  • "Get a promotion"
  • "Get into digital/traditional"
  • "Start a new career"

Focus on creating the right measurable mindsets, habits and micro-commitments.

Resources from this episode:
Find the right marketing course for you - themarketinghelp.co/linkedinlearning
Find marketing skill tracker or skill building templates here - themarketinghelp.co/membership
Get the right guidance for developing your marketing career plan here - themarketinghelp.co/dream-job

Have questions on setting your marketing career plan, establishing the right positive habits, or want feedback on your resume?  
Let us help!  Email us at connect (at) the marketing help (dot) co


Unlock tons of marketing career tools, templates, guides and community with a FREE membership  at www.themarketinghelp.co/membership

]]> These New Year Resolutions Are Sabotaging Your Marketing Career Erik Harbison, Jed Singer 00:38:06 Every year starts the same, right? New Year - New You! Resolutions are great, but are rarely successful because they're often too broad, too specific or not realistic. When you tie resolutions to your marketing career, there are many common mistakes made on what you are trying to accomplish. This episode will review the most dangerous marketing career resolutions and provide tips on more successful and proven methods to accomplish your career goals. Every year starts the same, right? New Year - New You! Resolutions are great, but are rarely successful because they're often too broad, too specific or not realistic. When you tie resolutions to your marketing career, there are many common mistakes made on what you are trying to accomplish. This episode will review the most dangerous marketing career resolutions and provide tips on more successful and proven methods to accomplish your career goals. marketing habits, marketing career, marketing jobs, career coaching, marketing resolutions, marketing careers, digital marketing, career advice false full 49 7f3fc690-c741-4975-9703-a818420c23fe Hiring Marketing Talent - Part 3: Successful Onboarding in 3 Steps The 3 steps for successfully onboarding your new marketing team member:  

  1. Connect them with a 'buddy'.
  2. Engage them early with a mini-project.
  3. Prepare and execute against a 90-day plan

Resources from this episode:
Get your 90-day plan template, and other helpful guides and tools, here - themarketinghelp.co/membership

Have questions around onboarding marketing talent or setting up a 90-day plan?  

Let us help!  Email us at connect (at) the marketing help (dot) co

Unlock tons of marketing career tools, templates, guides and community with a FREE membership  at www.themarketinghelp.co/membership

]]> Mon, 4 Jan 2021 15:00:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 3 steps for successfully onboarding your new marketing team member:  

  1. Connect them with a 'buddy'.
  2. Engage them early with a mini-project.
  3. Prepare and execute against a 90-day plan

Resources from this episode:
Get your 90-day plan template, and other helpful guides and tools, here - themarketinghelp.co/membership

Have questions around onboarding marketing talent or setting up a 90-day plan?  

Let us help!  Email us at connect (at) the marketing help (dot) co

Unlock tons of marketing career tools, templates, guides and community with a FREE membership  at www.themarketinghelp.co/membership

]]> Hiring Marketing Talent - Part 3: Successful Onboarding in 3 Steps Erik Harbison 00:15:40 You've invested time and money into finding and hiring that A-player for your marketing team. Now you have one last step to execute successfully -- the onboarding process. Listen for tips on what motivations matter to your new team member and how to successfully engage, empower and integrate them into your marketing team, their marketing role and the company. You've invested time and money into finding and hiring that A-player for your marketing team. Now you have one last step to execute successfully -- the onboarding process. Listen for tips on what motivations matter to your new team member and how to successfully engage, empower and integrate them into your marketing team, their marketing role and the company. careers, marketing teams, marketing jobs, hiring, marketing talent, marketing careers, digital marketing false full 48 7d363187-1068-43cc-8013-038dd7cc710b Hiring Marketing Talent - Part 2: Job Descriptions & Interviewing The 3 steps for identifying and hiring A-level marketing talent. 

  1. Building the business case - What is at stake if the role is NOT hired?
  2. The Marketing Job Description - Is it succinct and focused on candidate benefits?
  3. The Marketing Job Interview Process - Equip your interview team with a rubric and have your competency scorecard ready.

Resources from this episode:
Find behavioral assessments for your applicants - CrystalKnows.com
Slack communities for job description distribution:
OnlineGeniuses.com
SerialMarketers.net

Have questions on building your business case, developing a job description that attracts the right candidates or and developing the right rubric?  

Let us help!  Email us at connect (at) the marketing help (dot) co

Access ALL the templates discussed in this episode at www.themarketinghelp.co/membership

 

]]> Tue, 22 Dec 2020 14:20:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The 3 steps for identifying and hiring A-level marketing talent. 

  1. Building the business case - What is at stake if the role is NOT hired?
  2. The Marketing Job Description - Is it succinct and focused on candidate benefits?
  3. The Marketing Job Interview Process - Equip your interview team with a rubric and have your competency scorecard ready.

Resources from this episode:
Find behavioral assessments for your applicants - CrystalKnows.com
Slack communities for job description distribution:
OnlineGeniuses.com
SerialMarketers.net

Have questions on building your business case, developing a job description that attracts the right candidates or and developing the right rubric?  

Let us help!  Email us at connect (at) the marketing help (dot) co

Access ALL the templates discussed in this episode at www.themarketinghelp.co/membership

 

]]> Hiring Marketing Talent - Part 2: Job Descriptions & Interviewing Erik Harbison 00:26:08 Building a marketing team of A-players is not easy. Listen for tips on building your business case, developing a job description that makes candidates WANT to apply, and establishing an interview process that identifies unanimous, A-level talent. Building a marketing team of A-players is not easy. Listen for tips on building your business case, developing a job description that makes candidates WANT to apply, and establishing an interview process that identifies unanimous, A-level talent. digital marketing jobs, marketing jobs, digital marketin tips, marketing talent, marketing careers, career coach, digital marketing false full 47 7a530b16-ce3f-4951-9407-d42adf14c188 Hiring Marketing Talent - Part 1: The Marketing Team Audit Follow these two activities to audit the strength of your marketing team.

  1. Ask each team member to define the Purpose and Goals for your team AND their role.
  2. Complete a 9-box Performance & Potential model 

Not sure how to interpret the results of these two activities with your marketing team? 

Let us help!  Email us at connect (at) the marketing help (dot) co

Other key resources for your Marketing Career Journey

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Thu, 10 Dec 2020 14:00:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Follow these two activities to audit the strength of your marketing team.

  1. Ask each team member to define the Purpose and Goals for your team AND their role.
  2. Complete a 9-box Performance & Potential model 

Not sure how to interpret the results of these two activities with your marketing team? 

Let us help!  Email us at connect (at) the marketing help (dot) co

Other key resources for your Marketing Career Journey

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Hiring Marketing Talent - Part 1: The Marketing Team Audit Erik Harbison 00:21:33 Before you build or improve your current marketing team, you need to assess what you have. DO NOT hire another team member until you listen for the two activities you can do with your team - right now- to know where you have opportunities and what type of marketer you need in order to improve. Before you build or improve your current marketing team, you need to assess what you have. DO NOT hire another team member until you listen for the two activities you can do with your team - right now- to know where you have opportunities and what type of marketer you need in order to improve. marketing career, marketing teams, hiring talent, marketing team, marketing hiring, marketing talent, digital marketing false full 46 5850e803-ddba-47cc-9bad-1d85dcc9220a Sacha Connor on Mastering Virtual Marketing Leadership, Meetings & Mindsets Sometimes a strategic approach to your virtual role success is greater than a series of band-aid fixes.

Tips you’ll get in this episode..

- The 5 P’s that should manage EVERY meeting you have.
- The power of a "At Cause" vs “At Effect” mindset.
- The two main biases keeping you from advancing in your role and how to address them. 
- When to leverage synchronous vs asynchronous communication methods.


Resources from our episode guest:
Connect with Sacha Connor on Linkedin.
Learn more about Virtual Work Insiders
Check out other FREE Resources from Virtual Work Insider.
 

Other key resources for your Marketing Career Journey:

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Wed, 18 Nov 2020 14:00:00 +0000 erik.harbison@gmail.com (Erik Harbison, Sacha Connor) https://members.themarketinghelp.co/c/marketing-careers-podcast Sometimes a strategic approach to your virtual role success is greater than a series of band-aid fixes.

Tips you’ll get in this episode..

- The 5 P’s that should manage EVERY meeting you have.
- The power of a "At Cause" vs “At Effect” mindset.
- The two main biases keeping you from advancing in your role and how to address them. 
- When to leverage synchronous vs asynchronous communication methods.


Resources from our episode guest:
Connect with Sacha Connor on Linkedin.
Learn more about Virtual Work Insiders
Check out other FREE Resources from Virtual Work Insider.
 

Other key resources for your Marketing Career Journey:

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Sacha Connor on Mastering Virtual Marketing Leadership, Meetings & Mindsets Erik Harbison, Sacha Connor 00:40:04 "The best virtual meeting is the one that does not occur.” - Episode guest, Sacha Connor Our guest - Sacha Connor - is THE expert on making your virtual work situation more efficient and fulfilling. If you are a remote marketer and tired of executing band-aid fixes for your virtual role and team, this is your episode. "The best virtual meeting is the one that does not occur.” - Episode guest, Sacha Connor Our guest - Sacha Connor - is THE expert on making your virtual work situation more efficient and fulfilling. If you are a remote marketer and tired of executing band-aid fixes for your virtual role and team, this is your episode. digital marketing jobs, virtual work, marketing jobs, remote working, wfh, marketing, remote marketers, marketing career tips, marketing careers, remote work, virtual leadership false full 45 32e507b3-0dba-45bb-a919-ace4ae74b524 Successful Agency Partnerships - Part 3: Saying Goodbye To Your Agency The Right Way Four reasons why you need to have an exit conversation with your Agency partner.

  1. Performance
  2. Budget
  3. In-House
  4. The Network

Successful agency partnerships come down to approaching every agency partner as a...true partner.  Be ready to hold yourself accountable and be transparent with your feedback.


Work for an agency, and want to be a guest on a future podcast episode?

Email us at connect (at) the marketing help (dot) co.

 

Other key resources for your Marketing Career Journey

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Thu, 12 Nov 2020 14:00:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Four reasons why you need to have an exit conversation with your Agency partner.

  1. Performance
  2. Budget
  3. In-House
  4. The Network

Successful agency partnerships come down to approaching every agency partner as a...true partner.  Be ready to hold yourself accountable and be transparent with your feedback.


Work for an agency, and want to be a guest on a future podcast episode?

Email us at connect (at) the marketing help (dot) co.

 

Other key resources for your Marketing Career Journey

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Successful Agency Partnerships - Part 3: Saying Goodbye To Your Agency The Right Way Erik Harbison 00:16:44 History tells us that not all agency partnerships last forever. And yes, there is a "right way" to exit your agency partnership. Listen now for the 4 main reasons why it may be time to have an exit conversation with your agency. History tells us that not all agency partnerships last forever. And yes, there is a "right way" to exit your agency partnership. Listen now for the 4 main reasons why it may be time to have an exit conversation with your agency. ad agencies, careers, marekting, marketing jobs, ad agency, marketing careers, digital marketing, marketing agencies false full 44 3840baf8-d91d-4c5d-8de9-b270b1b42ace Successful Agency Partnerships - Part 2: Managing A Successful Relationship in 3 Steps Three ways to make sure you are building the strongest marketing agency partnership: 

  1. Identify and embrace the right mindset with your team.
  2. Include the right agenda topics for your kick-off meeting.
  3. Hold each other accountable.

Need help with finding an agency partner?
Work for an agency, and want to be a guest on a future podcast episode?

Email us at connect (at) the marketing help (dot) co.

Other key resources for your Marketing Career Journey

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Wed, 28 Oct 2020 13:05:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Three ways to make sure you are building the strongest marketing agency partnership: 

  1. Identify and embrace the right mindset with your team.
  2. Include the right agenda topics for your kick-off meeting.
  3. Hold each other accountable.

Need help with finding an agency partner?
Work for an agency, and want to be a guest on a future podcast episode?

Email us at connect (at) the marketing help (dot) co.

Other key resources for your Marketing Career Journey

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Successful Agency Partnerships - Part 2: Managing A Successful Relationship in 3 Steps Erik Harbison 00:21:08 You just decided on your next marketing Agency partner. How do you make sure things don't go sideways? Listen for the 3 key steps you can take to make sure you are building the most successful relationship from the first kick-off meeting. You just decided on your next marketing Agency partner. How do you make sure things don't go sideways? Listen for the 3 key steps you can take to make sure you are building the most successful relationship from the first kick-off meeting. digital marketing jobs, careers, marketing, marketing careers, networking, digital marketing, agencies, marketing agencies false full 43 f7131164-72b6-491b-8a2b-bd4cf49853e3 Successful Agency Partnerships - Part 1: Picking The Right Agency Follow these 3 steps to make sure you find the right agency partner.

  1. Develop your game plan
  2. Define the right selection process
  3. Deciding & Setting the right parameters

Need help with finding an agency partner?
Work for an agency, and want to be a guest on a future podcast episode?

Email us at connect (at) the marketing help (dot) co.

Other key resources for your Marketing Career Journey

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Thu, 8 Oct 2020 13:05:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Follow these 3 steps to make sure you find the right agency partner.

  1. Develop your game plan
  2. Define the right selection process
  3. Deciding & Setting the right parameters

Need help with finding an agency partner?
Work for an agency, and want to be a guest on a future podcast episode?

Email us at connect (at) the marketing help (dot) co.

Other key resources for your Marketing Career Journey

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Successful Agency Partnerships - Part 1: Picking The Right Agency Erik Harbison 00:26:06 The typical ad agency - client tenure is less than 3 years. Listen for the 3 key steps you can take to make sure the next agency you pick is a trusted partner, and not just a one-and-done vendor. The typical ad agency - client tenure is less than 3 years. Listen for the 3 key steps you can take to make sure the next agency you pick is a trusted partner, and not just a one-and-done vendor. marketing partnerships, agencylife, marketing careers, digital marketing, marketing agencies false full 42 4ff6005b-026c-4adc-a24f-d767479f5931 Julian Cole on Big-T Strategy, Black Lives Matter, & Planning Dirty Great takeaways on how to establish yourself as a BIG-T Strategist.

So much value for your career when focusing on Diplomacy, Management and the ability to Sell Strategy.

-----

Key resources mentioned in this episode:

Planning Dirty Academy

#BlackLivesMatter Response Toolkit

The 6-month transition into strategy framework

Over 25 Free PDA Resources

 

Other key resources for your Marketing Career Journey

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Tue, 22 Sep 2020 13:00:02 +0000 erik.harbison@gmail.com (Erik Harbison, Julian Cole) https://members.themarketinghelp.co/c/marketing-careers-podcast Great takeaways on how to establish yourself as a BIG-T Strategist.

So much value for your career when focusing on Diplomacy, Management and the ability to Sell Strategy.

-----

Key resources mentioned in this episode:

Planning Dirty Academy

#BlackLivesMatter Response Toolkit

The 6-month transition into strategy framework

Over 25 Free PDA Resources

 

Other key resources for your Marketing Career Journey

Linkedin Learning For Marketers  

The Marketing Help Membership Library

The Marketing Help Newsletter

]]> Julian Cole on Big-T Strategy, Black Lives Matter, & Planning Dirty Erik Harbison, Julian Cole 00:36:12 Interview guest Julian Cole discusses the key career moments that shaped his journey to becoming one of the industry leaders in strategy and comms planning. He shares insights on the why, what and who around one of the most popular #blacklivesmatter support resources aimed at supporting brands. Interview guest Julian Cole discusses the key career moments that shaped his journey to becoming one of the industry leaders in strategy and comms planning. He shares insights on the why, what and who around one of the most popular #blacklivesmatter support resources aimed at supporting brands. marketing jobs, comms planning, marketing, marketing careers, communication planning, digital marketing, strategy false full 41 b4d084ac-2f45-4df3-b125-0dc8a21ce724 3 Secrets To A Successful Marketing Job Search Just applying to the popular job boards is rarely the solution to finding your next marketing job.

Just networking with your alumni network can be more effective, but what do you ask for?

The  two necessary ingredients for a successful marketing job search are:

  1. Selective Job Search Boards
  2. Selective Networking

You have to execute BOTH of these to increase your chances for success.

 Leverage learning from the 3 main marketing job search secrets:

  1. Niche Marketing Job Boards & Groups:  Less is more. BONUS RESOURCE HERE: 
  2. Show Your Work: Include a screen share of you doing the work of the role.
  3. Your Network(ing):  How well are you networking and growing your network?

Tools to help you:

Crash.co
Loom.com
SerialMarketers.net
OnlineGeniuses.com
Internships.com

Curated List of Niche Job Sites & Groups 
http://bit.ly/tmh_jobsearch
 

Advance Your Marketing Career - Quickly - The Membership Library:
themarketinghelp.co/membership
 

LinkedIn Learning Marketing Courses and Videos:
themarketinghelp.co/linkedinlearning 

Have questions about finding your next marketing job? 

Connect and tag us in Twitter - @TheMKTGHelp
Email us - connect (at) themarketinghelp (dot) co
 

]]> Tue, 25 Aug 2020 13:00:07 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Just applying to the popular job boards is rarely the solution to finding your next marketing job.

Just networking with your alumni network can be more effective, but what do you ask for?

The  two necessary ingredients for a successful marketing job search are:

  1. Selective Job Search Boards
  2. Selective Networking

You have to execute BOTH of these to increase your chances for success.

 Leverage learning from the 3 main marketing job search secrets:

  1. Niche Marketing Job Boards & Groups:  Less is more. BONUS RESOURCE HERE: 
  2. Show Your Work: Include a screen share of you doing the work of the role.
  3. Your Network(ing):  How well are you networking and growing your network?

Tools to help you:

Crash.co
Loom.com
SerialMarketers.net
OnlineGeniuses.com
Internships.com

Curated List of Niche Job Sites & Groups 
http://bit.ly/tmh_jobsearch
 

Advance Your Marketing Career - Quickly - The Membership Library:
themarketinghelp.co/membership
 

LinkedIn Learning Marketing Courses and Videos:
themarketinghelp.co/linkedinlearning 

Have questions about finding your next marketing job? 

Connect and tag us in Twitter - @TheMKTGHelp
Email us - connect (at) themarketinghelp (dot) co
 

]]> 3 Secrets To A Successful Marketing Job Search Erik Harbison 00:25:20 Only 20% of jobs are posted online. Which means 80% of jobs are found via networking. But how can you maximize your job search efforts? Listen for the 3 secrets (plus a few bonus resources) to more effective marketing job searching. Only 20% of jobs are posted online. Which means 80% of jobs are found via networking. But how can you maximize your job search efforts? Listen for the 3 secrets (plus a few bonus resources) to more effective marketing job searching. marketing jobs, marketing mountain, job sites, marketing, job search, marketing careers, networking, digital marketing false full 40 aa5e8250-2674-4141-843c-2b531dc2b520 Do These 3 Things When Negotiating Your Marketing Job Offer Negotiating your marketing job offer can show the hiring manager that you actually have a comfort level with negotiation.

But do you know what to ask for?  How to ask for it?

 Always ask for at least 24 hours to review the offer.

  1. Prepare: Get a sense for your value, your leverage and the company culture.
  2. Practice the Ask:   These two starter sentences will make it easy for you to make that ask.
  3. Define your negotiables:  Your offer is more than just a salary.  You can pick from these 10 other items when  negotiating your offer.

Tools to help you:

PayScale.net
Salary.com
Glassdoor.com

Marketing Salary Guides -

2019 Marketing Job Salary guide from TheCreativeGroup

2020 Marketing Jon Salary guide from CreativeCircle 


Have questions about negotiating your upcoming marketing job offer? 

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co
 

Your Marketing Career  Resource Center

themarketinghelp.co/membership

]]> Tue, 18 Aug 2020 13:10:28 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Negotiating your marketing job offer can show the hiring manager that you actually have a comfort level with negotiation.

But do you know what to ask for?  How to ask for it?

 Always ask for at least 24 hours to review the offer.

  1. Prepare: Get a sense for your value, your leverage and the company culture.
  2. Practice the Ask:   These two starter sentences will make it easy for you to make that ask.
  3. Define your negotiables:  Your offer is more than just a salary.  You can pick from these 10 other items when  negotiating your offer.

Tools to help you:

PayScale.net
Salary.com
Glassdoor.com

Marketing Salary Guides -

2019 Marketing Job Salary guide from TheCreativeGroup

2020 Marketing Jon Salary guide from CreativeCircle 


Have questions about negotiating your upcoming marketing job offer? 

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co
 

Your Marketing Career  Resource Center

themarketinghelp.co/membership

]]> Do These 3 Things When Negotiating Your Marketing Job Offer Erik Harbison 00:20:56 You've heard that saying - "You don't get what you don't ask for." But what if you don't know what, or how, to ask for it? Listen for the 3 things you need to include in your next marketing job offer negotiation. You may just get what you ask for... :) You've heard that saying - "You don't get what you don't ask for." But what if you don't know what, or how, to ask for it? Listen for the 3 things you need to include in your next marketing job offer negotiation. You may just get what you ask for... :) marketing jobs, negotiation, marketing mountain, marketing, marketing careers, digital marketing, job offers false full 39 27cbc259-85e9-4abf-a97d-4dbab1a5864d Remote Marketing Team Cultures: Solutions To Your 3 Biggest Challenges With no more ping pong table, how are you keeping a strong remote marketing team culture?

We uncover the true meaning of a team's culture, plus solutions to the 3 biggest challenges every remote marketing team is facing.

Tools to help you:

OfficeVibe

Calendly

Loom

Have you had success in a remote marketing role or have questions about your current remote marketing role?

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co

 

Your Marketing Career  Resource Center

themarketinghelp.co/membership

 

Want to join hundreds of other remote marketers just like you?

themarketinghelp.co/remotemarketerslack

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

themarketinghelp.co/remotemarketers

]]> Tue, 4 Aug 2020 13:05:21 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast With no more ping pong table, how are you keeping a strong remote marketing team culture?

We uncover the true meaning of a team's culture, plus solutions to the 3 biggest challenges every remote marketing team is facing.

Tools to help you:

OfficeVibe

Calendly

Loom

Have you had success in a remote marketing role or have questions about your current remote marketing role?

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co

 

Your Marketing Career  Resource Center

themarketinghelp.co/membership

 

Want to join hundreds of other remote marketers just like you?

themarketinghelp.co/remotemarketerslack

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

themarketinghelp.co/remotemarketers

]]> Remote Marketing Team Cultures: Solutions To Your 3 Biggest Challenges Erik Harbison 00:26:06 Struggling to keep that great marketing team culture now that you're remote? Has it become clear that free lunches, ping pong and free massages did not equal culture? Listen for tangible 'what' and 'how' solutions to the 3 main challenges every remote marketing team is/will face. Struggling to keep that great marketing team culture now that you're remote? Has it become clear that free lunches, ping pong and free massages did not equal culture? Listen for tangible 'what' and 'how' solutions to the 3 main challenges every remote marketing team is/will face. marketing career, marketing help, marketing teams, marketing jobs, wfh, marketing mountain, marketing, remote marketers false full 38 98380c3a-d94b-4ba7-8a83-fe2cf2398d0a 3 Traits Of A Successful Remote Marketing Meeting Listen for the details on the 3 traits of a successful remote marketing meeting:

  1. Agenda
  2. Interaction
  3. Outcomes

 

Have you had success in a remote marketing role or have questions about your current remote marketing role? 

 

Connect and tag us in Twitter - @TheMKTGHelp

 

Email us - connect (at) themarketinghelp (dot) co 

 

 

Your Marketing Career  Resource Center 

 

 

Want to join hundreds of other remote marketers just like you?

Remote Marketing Help Slack community

>> themarketinghelp.co/remotemarketerslack

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

]]> Tue, 21 Jul 2020 13:10:01 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Listen for the details on the 3 traits of a successful remote marketing meeting:

  1. Agenda
  2. Interaction
  3. Outcomes

 

Have you had success in a remote marketing role or have questions about your current remote marketing role? 

 

Connect and tag us in Twitter - @TheMKTGHelp

 

Email us - connect (at) themarketinghelp (dot) co 

 

 

Your Marketing Career  Resource Center 

 

 

Want to join hundreds of other remote marketers just like you?

Remote Marketing Help Slack community

>> themarketinghelp.co/remotemarketerslack

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

]]> 3 Traits Of A Successful Remote Marketing Meeting Erik Harbison 00:12:40 Congrats! You're now working on a remote marketing team. How are those virtual meetings? Never own or attend a boring remote marketing meeting again. Listen for the 3 traits of a successful remote marketing meeting. Implement these, and your team will label your meetings as 'must attend'. Congrats! You're now working on a remote marketing team. How are those virtual meetings? Never own or attend a boring remote marketing meeting again. Listen for the 3 traits of a successful remote marketing meeting. Implement these, and your team will label your meetings as 'must attend'. marketing career, marketing jobs, career coaching, wfh, marketing mountain, remote marketer, remote work false full 37 cafb1bf1-fe3d-4b9f-87ae-5fe59c5cb025 Tips For Being a Successful Remote Marketer Listen for the 4 tips on being a successful remote marketer.

  1. Schedule
  2. Skills
  3. Celebration
  4. Say:Do

Have you had success in a remote marketing role or have questions about your current remote marketing role? 

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co 

 

Remote Marketer Resources

Want to join hundreds of other remote marketers just like you?

Remote Marketing Help Slack community

>> themarketinghelp.co/remotemarketerslack

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

]]> Tue, 23 Jun 2020 13:05:19 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Listen for the 4 tips on being a successful remote marketer.

  1. Schedule
  2. Skills
  3. Celebration
  4. Say:Do

Have you had success in a remote marketing role or have questions about your current remote marketing role? 

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co 

 

Remote Marketer Resources

Want to join hundreds of other remote marketers just like you?

Remote Marketing Help Slack community

>> themarketinghelp.co/remotemarketerslack

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

]]> Tips For Being a Successful Remote Marketer Erik Harbison 00:14:34 Congrats! You're now working on a remote marketing team. Your team was recently transitioned to be fully distributed after being in the office for years. You just joined an existing remote marketing team. And now you want to make sure you are successful as a team member and a marketer. Listen for 4 tips on how to manage a remote marketing role; focused on making a positive impact within your team and advancing your marketing career. Congrats! You're now working on a remote marketing team. Your team was recently transitioned to be fully distributed after being in the office for years. You just joined an existing remote marketing team. And now you want to make sure you are successful as a team member and a marketer. Listen for 4 tips on how to manage a remote marketing role; focused on making a positive impact within your team and advancing your marketing career. marketing jobs, wfh, marketing mountain, remote marketing teams, remote marketer, marketing careers, digital marketing false full 36 4168a7aa-ca73-40d6-b711-c189429c3718 Marketing Career Management: Managing Across Listen for the 3 traits of a successful marketer Managing Across in their roles. 

  1. A strong EQ (emotional intelligence)
  2. Setting a common purpose
  3. Building relationships, not barriers

Have you had success leveraging these traits in Managing Across? 

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co 

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

]]> Tue, 12 May 2020 13:27:30 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Listen for the 3 traits of a successful marketer Managing Across in their roles. 

  1. A strong EQ (emotional intelligence)
  2. Setting a common purpose
  3. Building relationships, not barriers

Have you had success leveraging these traits in Managing Across? 

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co 

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

]]> Marketing Career Management: Managing Across Erik Harbison 00:15:04 Were you ever in charge of leading a marketing project or campaign across functions? If so, then you have had experience in "Managing Across." However, most marketers don't recognize the opportunities to be more effective when managing across team-wide projects. Listen now for the 3 traits of a successful marketers "Managing Across" experience. Were you ever in charge of leading a marketing project or campaign across functions? If so, then you have had experience in "Managing Across." However, most marketers don't recognize the opportunities to be more effective when managing across team-wide projects. Listen now for the 3 traits of a successful marketers "Managing Across" experience. digital marketing jobs, managing across, marketing jobs, marketing management, marketing mountain, marketing careers, digital marketing false full 35 2ecf4d03-d3e8-4b95-bd5d-8355cc9d9640 Marketing Career Management: Managing Up Listen for the 3 phases of managing up - be more successful managing your manager.    

Have you had success in implementing your marketing project management tips?

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co

Tools and methods for managing marketing projects:

Complete a behavior assessment to identify and align on best ways to communicate:

CrystalKnows

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

]]> Mon, 4 May 2020 13:00:10 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Listen for the 3 phases of managing up - be more successful managing your manager.    

Have you had success in implementing your marketing project management tips?

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co

Tools and methods for managing marketing projects:

Complete a behavior assessment to identify and align on best ways to communicate:

CrystalKnows

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

]]> Marketing Career Management: Managing Up Erik Harbison 00:13:26 How well are you managing your manager? Are your goals clear? How does your manager think you are doing? Listen now for the 3 phases of Managing Up and how you can start building a stronger relationship with your manager today. How well are you managing your manager? Are your goals clear? How does your manager think you are doing? Listen now for the 3 phases of Managing Up and how you can start building a stronger relationship with your manager today. marketing jobs, marketing tips, marketing mountain, digital marketing tips, managing up, marketing careers false full 34 e8488f91-e668-41e1-9ee8-978298002faf Marketing Career Management: Managing Projects Listen for the 3 success tips on managing your marketing projects.  

Plus, get the 3 must-do lists to create during any project to ensure you're ALWAYS learning.  

Have you had success in implementing your marketing project management tips?

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co

Tools and methods for managing marketing projects:

Manage project workflow:

Trello, Asana, Basecamp.

Tracking your time:

Clockify. Monday.  Toggl. 

Methods for prioritizing your tasks: 

Eisenhower Method.  Pomodoro technique.

RACI - Responsible, Accountable, Consulted, Informed.

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

 


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Fri, 17 Apr 2020 21:50:00 +0000 erik.harbison@gmail.com (erik harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Listen for the 3 success tips on managing your marketing projects.  

Plus, get the 3 must-do lists to create during any project to ensure you're ALWAYS learning.  

Have you had success in implementing your marketing project management tips?

Connect and tag us in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co

Tools and methods for managing marketing projects:

Manage project workflow:

Trello, Asana, Basecamp.

Tracking your time:

Clockify. Monday.  Toggl. 

Methods for prioritizing your tasks: 

Eisenhower Method.  Pomodoro technique.

RACI - Responsible, Accountable, Consulted, Informed.

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

 


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Marketing Career Management: Managing Projects erik harbison 00:20:08 Every marketer has 168 hours in a given week. But how many of those hours are used for managing your marketing projects? Sometimes, not enough. Other times, too many. Listen to this episode for the 3 success steps for managing any marketing project. Every marketer has 168 hours in a given week. But how many of those hours are used for managing your marketing projects? Sometimes, not enough. Other times, too many. Listen to this episode for the 3 success steps for managing any marketing project. project management, marketing jobs, managing projects, marketing mountain, marketing projects, marketing careers, digital marketing false full 33 2b2a2637-b631-4007-990c-543327624716 Marketing Career Management: Managing Time Listen for your tips on how to best manage your marketing career in 168 hours every week.

Have you had success in implementing your time management planning and execution tips?

Connect in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

 


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Sat, 4 Apr 2020 20:13:35 +0000 erik.harbison@gmail.com (erik harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Listen for your tips on how to best manage your marketing career in 168 hours every week.

Have you had success in implementing your time management planning and execution tips?

Connect in Twitter - @TheMKTGHelp

Email us - connect (at) themarketinghelp (dot) co

 

Managing your marketing tasks in a remote role?  Check out our newest toolkit for you.

Remote Marketers Toolkit

 


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Marketing Career Management: Managing Time erik harbison 00:12:53 Everyone is busy. How can you get better at managing time in your marketing career? We all have 168 hours in the week. How can you better manage those hours? Listen to this episode for planning and execution tips so you can create time management habits that work. Everyone is busy. How can you get better at managing time in your marketing career? We all have 168 hours in the week. How can you better manage those hours? Listen to this episode for planning and execution tips so you can create time management habits that work. work from home, wfh, marketing mountain, time management, remote marketers, marketing careers, digital marketing false full 32 10acbf36-016f-44ac-a247-7432fcc63e41 Marketing In The Age of COVID-19 Find solutions to the impacts on marketing and marketing careers in the face of public crisis by following these 3 steps.

Have you had success in supporting marketing efforts and your career currency?

Connect in Twitter - @TheMKTGHelp

Have questions about managing your marketing team remotely?

Email us - connect (at) themarketinghelp (dot) co


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Thu, 12 Mar 2020 21:41:44 +0000 erik.harbison@gmail.com (Erik Harbison, jed singer) https://members.themarketinghelp.co/c/marketing-careers-podcast Find solutions to the impacts on marketing and marketing careers in the face of public crisis by following these 3 steps.

Have you had success in supporting marketing efforts and your career currency?

Connect in Twitter - @TheMKTGHelp

Have questions about managing your marketing team remotely?

Email us - connect (at) themarketinghelp (dot) co


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Marketing In The Age of COVID-19 Erik Harbison, jed singer 00:26:38 What are the impacts to marketing and marketing careers in the face of a crisis? As of now, COVID-19. Aside from focusing on solutions for your brand, customers and the public, consider the possible currency moments to your marketing career. Listen to this episode for the three things you can do right now to assist with right solutions for your marketing career. What are the impacts to marketing and marketing careers in the face of a crisis? As of now, COVID-19. Aside from focusing on solutions for your brand, customers and the public, consider the possible currency moments to your marketing career. Listen to this episode for the three things you can do right now to assist with right solutions for your marketing career. career coaching, crisis communications, marketing careers, career currency false full 31 d0e011df-32e3-4de4-b0cc-9f64389c9348 Marketing Career Skill Building: Measuring Your Impact Continue improving your marketing career currency by executing these two steps that will ensure you deliver direct and indirect impact.  

Our 3-part series on Skill Building is supported by our primary Marketing resources:

Coursera.com

Acadium.com

Let's keep the conversation going.  Comment or tag us with your marketing career questions...

Connect in Twitter - @TheMKTGHelp

Connect in LinkedIn - @TheMarketingHelp

Email us - connect (at) themarketinghelp (dot) co


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Mon, 9 Mar 2020 12:05:46 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Continue improving your marketing career currency by executing these two steps that will ensure you deliver direct and indirect impact.  

Our 3-part series on Skill Building is supported by our primary Marketing resources:

Coursera.com

Acadium.com

Let's keep the conversation going.  Comment or tag us with your marketing career questions...

Connect in Twitter - @TheMKTGHelp

Connect in LinkedIn - @TheMarketingHelp

Email us - connect (at) themarketinghelp (dot) co


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Marketing Career Skill Building: Measuring Your Impact Erik Harbison 00:09:31 After you've planned and obtained your latest marketing skill, how can you measure your impact? Listen to this episode (3 of 3) for the two key steps you can follow to deliver memorable impact with your new marketing skill. After you've planned and obtained your latest marketing skill, how can you measure your impact? Listen to this episode (3 of 3) for the two key steps you can follow to deliver memorable impact with your new marketing skill. marketing mountain, marketing, digital marketing false full 30 872b0376-ca95-48dd-8c83-ba8a8fb8bf06 Marketing Career Skill Building: Your Most Effective Learning Model Improve your marketing career currency by learning a new skill the right way.   Listen to hear about the  proven learning model that will ensure you effectively retain any marketing skill.

Our 3-part series on Skill Building is supported by our primary Marketing resources:

Coursera.com

Acadium.com

Let's keep the conversation going.  Comment or tag us with your marketing career questions...

Connect in Twitter - @TheMKTGHelp

Connect in LinkedIn - @TheMarketingHelp

Email us - connect (at) themarketinghelp (dot) co


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Sat, 22 Feb 2020 01:22:41 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Improve your marketing career currency by learning a new skill the right way.   Listen to hear about the  proven learning model that will ensure you effectively retain any marketing skill.

Our 3-part series on Skill Building is supported by our primary Marketing resources:

Coursera.com

Acadium.com

Let's keep the conversation going.  Comment or tag us with your marketing career questions...

Connect in Twitter - @TheMKTGHelp

Connect in LinkedIn - @TheMarketingHelp

Email us - connect (at) themarketinghelp (dot) co


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Marketing Career Skill Building: Your Most Effective Learning Model Erik Harbison 00:14:07 You can future-proof your marketing career by learning new marketing skills. A new marketing skill is your strongest career currency. Many marketers think they've learned a skill just by watching a video or completing a certification. But that is only the beginning to truly retaining and learning a marketing skill. Listen to this episode (2 of 3) and learn about a proven learning model to effectively learn and develop your next marketing skill. You can future-proof your marketing career by learning new marketing skills. A new marketing skill is your strongest career currency. Many marketers think they've learned a skill just by watching a video or completing a certification. But that is only the beginning to truly retaining and learning a marketing skill. Listen to this episode (2 of 3) and learn about a proven learning model to effectively learn and develop your next marketing skill. marketing career, marketing mountain, marketing skills, marketing, skill building, digital marketing, wodoto false full 29 0d07e269-83ac-442f-b124-470b7b1ca2e6 Marketing Career Skill Building: Overview & Planning Take control of your marketing career development by planning your skill building approach. Listen to hear our proven 3-step marketing skill building plan to get you started today.

Our 3-part series on Skill Building is supported by the following Marketing resources:

 Udemy.com

GeneralAssembly.com

Coursera.com

QuickSprout.com

CodeAcademy.com

Acadium.com

Google Academy

WordStream PPC

Google Primer App

HubSpot Academy

 

Let's keep the conversation going.  Comment or tag us with your marketing career questions...

Connect in Twitter - @TheMKTGHelp

Connect in LinkedIn - @TheMarketingHelp

Email us - connect (at) themarketinghelp (dot) co


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Sun, 26 Jan 2020 22:19:01 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Take control of your marketing career development by planning your skill building approach. Listen to hear our proven 3-step marketing skill building plan to get you started today.

Our 3-part series on Skill Building is supported by the following Marketing resources:

 Udemy.com

GeneralAssembly.com

Coursera.com

QuickSprout.com

CodeAcademy.com

Acadium.com

Google Academy

WordStream PPC

Google Primer App

HubSpot Academy

 

Let's keep the conversation going.  Comment or tag us with your marketing career questions...

Connect in Twitter - @TheMKTGHelp

Connect in LinkedIn - @TheMarketingHelp

Email us - connect (at) themarketinghelp (dot) co


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Marketing Career Skill Building: Overview & Planning Erik Harbison 00:17:38 Have you faced these moments in your marketing career, and do you wish you were better prepared? ...You’re passed over for the promotion because you’re ‘not ready’ ...You don’t move on to the final round of that social media marketing role because you just didn’t have enough ‘hands on’ experience. ...Your marketing team is using terms and talking about tools you never heard of...Do you even know how to develop them as marketers? The solution for these situations is simple. Skill building. Listen to this episode (1 of 3) and learn about our 3-step skill building plan that will help get you started. Have you faced these moments in your marketing career, and do you wish you were better prepared? ...You’re passed over for the promotion because you’re ‘not ready’ ...You don’t move on to the final round of that social media marketing role because you just didn’t have enough ‘hands on’ experience. ...Your marketing team is using terms and talking about tools you never heard of...Do you even know how to develop them as marketers? The solution for these situations is simple. Skill building. Listen to this episode (1 of 3) and learn about our 3-step skill building plan that will help get you started. marketing career, marketing jobs, marketing skills, marketing, skill building, marketing careers, digital marketing false full 28 bc48ae7c-2875-4623-9f45-a0d79642f438 Special Episode: How To Talk About...Marketing's Trending Topics For 2020 Be prepared to discuss 10 of the coming year's key marketing trends and topics.

Episode Guest: Jed Singer - Co-Founder @ TheMarketingHelp.co

Let's keep the conversation going. Agree/disagree with our trends? Comment or tag us...

Connect in Twitter - @TheMKTGHelp

Connect in LinkedIn - @TheMarketingHelp

Email us - connect (at) themarketinghelp (dot) co

 

Our Episode on How To Talk About Marketing Trends is supported by:

Zest.is - The Marketer's source for PRO content discovery. Stay on top of marketing trends that matter to you.


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Mon, 6 Jan 2020 14:16:08 +0000 erik.harbison@gmail.com (Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast Be prepared to discuss 10 of the coming year's key marketing trends and topics.

Episode Guest: Jed Singer - Co-Founder @ TheMarketingHelp.co

Let's keep the conversation going. Agree/disagree with our trends? Comment or tag us...

Connect in Twitter - @TheMKTGHelp

Connect in LinkedIn - @TheMarketingHelp

Email us - connect (at) themarketinghelp (dot) co

 

Our Episode on How To Talk About Marketing Trends is supported by:

Zest.is - The Marketer's source for PRO content discovery. Stay on top of marketing trends that matter to you.


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Special Episode: How To Talk About...Marketing's Trending Topics For 2020 Jed Singer 01:02:16 A successful marketing career requires familiarity with today's and tomorrow's marketing trends. However, this is not a "marketing predictions" episode. This episode is actionable. This episode is focused on identifying WHAT the key 10 marketing topics for the coming year are and HOW you should be talking about them. This episode will provide you guidance and equip you to master that conversation around key marketing topics in the upcoming interview, team meeting, networking event or trade show. A successful marketing career requires familiarity with today's and tomorrow's marketing trends. However, this is not a "marketing predictions" episode. This episode is actionable. This episode is focused on identifying WHAT the key 10 marketing topics for the coming year are and HOW you should be talking about them. This episode will provide you guidance and equip you to master that conversation around key marketing topics in the upcoming interview, team meeting, networking event or trade show. marketing jobs, career coaching, marketing mountain, marketing trends, marketing careers, digital marketing, marketing topics false full 27 c1b63bd0-7e6b-47ed-8379-946462634220 Your Marketing Career Strategy: Your Career Path Your marketing career will consist of working for one of three main company types.

Which company you work for now and in the future is what makes up your Marketing Career Path.

Episode Guest: Jed Singer - Co-Founder @ TheMarketingHelp.co

Connect with Jed :
via LinkedIn
via email : Jed (at) themarketinghelp (dot) co

Email us: connect (at) themarketinghelp (dot) co


Our Marketing Career Series is supported by: 

The Marketing Career Strategy Climb Guide. This is your opportunity to outline your specific marketing career steps in support of your career journey.


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Tue, 31 Dec 2019 17:17:38 +0000 erik.harbison@gmail.com (Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast Your marketing career will consist of working for one of three main company types.

Which company you work for now and in the future is what makes up your Marketing Career Path.

Episode Guest: Jed Singer - Co-Founder @ TheMarketingHelp.co

Connect with Jed :
via LinkedIn
via email : Jed (at) themarketinghelp (dot) co

Email us: connect (at) themarketinghelp (dot) co


Our Marketing Career Series is supported by: 

The Marketing Career Strategy Climb Guide. This is your opportunity to outline your specific marketing career steps in support of your career journey.


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Your Marketing Career Strategy: Your Career Path Jed Singer 00:22:24 Your marketing career will most likely include working for specific types of companies. The companies you choose to work for are heavily influenced by your career factors and career profile. Where you've been, where you are and where you're going is what we consider your Marketing Career Path. Listen to this episode for the 3 main types of companies you will work for and how to integrate your career path with your career factors and profile. Your marketing career will most likely include working for specific types of companies. The companies you choose to work for are heavily influenced by your career factors and career profile. Where you've been, where you are and where you're going is what we consider your Marketing Career Path. Listen to this episode for the 3 main types of companies you will work for and how to integrate your career path with your career factors and profile. marketing jobs, career coaching, marketing mountain, marketing, marketing careers, digital marketing false full 26 b96e64f5-397e-4cf6-bd95-9ebc17ba163b Your Marketing Career Strategy: Career Profile Your marketing career should consider both "what" you know and "who" you know.  

But did you know there are 8 key elements that make up a successful marketing career profile? 

Listen  to identify all 8 and where you have gaps that need to be addressed right now.

Episode Guest: Jed Singer - Co-Founder @ TheMarketingHelp.co

Connect with Jed :
via LinkedIn
via email : Jed (at) themarketinghelp (dot) co

 Email us: connect (at) themarketinghelp (dot) co


Our Marketing Career Series is supported by: 

The Marketing Career Strategy Climb Guide.  This is your opportunity to outline your specific marketing career steps in support of your career journey.


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Tue, 31 Dec 2019 00:35:25 +0000 erik.harbison@gmail.com (Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast Your marketing career should consider both "what" you know and "who" you know.  

But did you know there are 8 key elements that make up a successful marketing career profile? 

Listen  to identify all 8 and where you have gaps that need to be addressed right now.

Episode Guest: Jed Singer - Co-Founder @ TheMarketingHelp.co

Connect with Jed :
via LinkedIn
via email : Jed (at) themarketinghelp (dot) co

 Email us: connect (at) themarketinghelp (dot) co


Our Marketing Career Series is supported by: 

The Marketing Career Strategy Climb Guide.  This is your opportunity to outline your specific marketing career steps in support of your career journey.


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Your Marketing Career Strategy: Career Profile Jed Singer 00:35:18 Every marketer is familiar with the career advice of "It's not what you know, but who you know." And while that is sound advice, it is not completely accurate when developing your marketing career profile. Listen to this episode for the critical 8 components you need to identify and document now in order to successfully develop your marketing career profile. Every marketer is familiar with the career advice of "It's not what you know, but who you know." And while that is sound advice, it is not completely accurate when developing your marketing career profile. Listen to this episode for the critical 8 components you need to identify and document now in order to successfully develop your marketing career profile. marketing help, marketing jobs, career coaching, marketing mountain, marketing, marketing careers, digital marketing false full 25 a1e04f8c-c9a4-4407-ade3-25dada6a7c76 Your Marketing Career Strategy: The 6 Career Factors Your marketing career should start with the prioritization of these 6 career factors.  Do you want to work for a specific Company?  Work remotely?  Have a strong work/life balance?  Stop guessing. Get the clarity your marketing career needs right now!  

Episode Guest: Jed Singer - Co-Founder @ TheMarketingHelp.co

Connect with Jed :
via LinkedIn
via email : Jed (at) themarketinghelp (dot) co

Share your prioritized 6 career factors with us.
Just complete our 6 career factors worksheet.
Email us: connect (at) themarketinghelp (dot) co

 
Our Marketing Career Series is supported by: 

The Marketer's Bookshelf.   Cut through the clutter.  Pick your next marketing career inspirational read from TheMarketingHelp's curated list of marketing books. 


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Sat, 23 Nov 2019 00:47:32 +0000 erik.harbison@gmail.com (Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast Your marketing career should start with the prioritization of these 6 career factors.  Do you want to work for a specific Company?  Work remotely?  Have a strong work/life balance?  Stop guessing. Get the clarity your marketing career needs right now!  

Episode Guest: Jed Singer - Co-Founder @ TheMarketingHelp.co

Connect with Jed :
via LinkedIn
via email : Jed (at) themarketinghelp (dot) co

Share your prioritized 6 career factors with us.
Just complete our 6 career factors worksheet.
Email us: connect (at) themarketinghelp (dot) co

 
Our Marketing Career Series is supported by: 

The Marketer's Bookshelf.   Cut through the clutter.  Pick your next marketing career inspirational read from TheMarketingHelp's curated list of marketing books. 


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Your Marketing Career Strategy: The 6 Career Factors Jed Singer 00:35:18 Every marketer eventually asks themselves these questions - Where should I start my marketing career? Which marketing job is the best for me? Listen to this episode for the critical 6 factors you need to prioritize right now. Then, you'll have the confidence and clarity on how to navigate your marketing career. Every marketer eventually asks themselves these questions - Where should I start my marketing career? Which marketing job is the best for me? Listen to this episode for the critical 6 factors you need to prioritize right now. Then, you'll have the confidence and clarity on how to navigate your marketing career. marketing career, marketing jobs, career coaching, marketing mountain, marketing, digital marketing, career factors false full 24 77282670-32b5-436f-977d-d6303f331a57 Your Marketing Career Strategy: Career Currency & Career Moments Your marketing career should start with, or establish, a marketing career strategy.  Are you aware of your marketing career currency?  marketing career moments? or even your SuRF score?  Listen to find out.

Episode Guest: Jed Singer - Co-Founder @ TheMarketingHelp.co

Connect with Jed :
via LinkedIn
via email : Jed (at) themarketinghelp (dot) co

Not sure where to start with your marketing career? 
Check out marketing career mentorship opportunities with TheMarketingHelp.co


Our Marketing Career Series is supported by: 

Moo.com - Your marketing career resource for business cards, notebooks and other accessories to support your personal brand. 
Enter code THEMARKETINGHELP at checkout for 20% off your order.


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Mon, 28 Oct 2019 22:41:40 +0000 erik.harbison@gmail.com (Jed Singer) https://members.themarketinghelp.co/c/marketing-careers-podcast Your marketing career should start with, or establish, a marketing career strategy.  Are you aware of your marketing career currency?  marketing career moments? or even your SuRF score?  Listen to find out.

Episode Guest: Jed Singer - Co-Founder @ TheMarketingHelp.co

Connect with Jed :
via LinkedIn
via email : Jed (at) themarketinghelp (dot) co

Not sure where to start with your marketing career? 
Check out marketing career mentorship opportunities with TheMarketingHelp.co


Our Marketing Career Series is supported by: 

Moo.com - Your marketing career resource for business cards, notebooks and other accessories to support your personal brand. 
Enter code THEMARKETINGHELP at checkout for 20% off your order.


The Marketing Career Podcast is presented by:

TheMarketingHelp.co : Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Your Marketing Career Strategy: Career Currency & Career Moments Jed Singer 00:39:01 Every marketing career should start with, or eventually develop, a career strategy. It can be challenging to know where to start, what to consider important and what to identify as a focus. Listen now for how to identify, and embrace, your marketing career currency, moments and SuRF score. Every marketing career should start with, or eventually develop, a career strategy. It can be challenging to know where to start, what to consider important and what to identify as a focus. Listen now for how to identify, and embrace, your marketing career currency, moments and SuRF score. marketing career, marketing jobs, digital marketing false full 23 1a5d4f37-8144-4e65-82b2-6996dd32653d How To Be Successful In A Digital Marketing Agency Role How to be successful in a digital marketing agency role. And, how you can make it a valuable part of your marketing career.

Episode Guest: Garrett Gillin - Co-Founder @ 215Marketing

Connect with Garrett :
via LinkedIn
via 215 Marketing

Resources for your marketing career:

Udemy - Free Project Management Courses
Coursera Digital Marketing Courses

Not sure where to start with your marketing career? Check out marketing career mentorship opportunities with The Marketing Help

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Thu, 29 Aug 2019 14:47:28 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast How to be successful in a digital marketing agency role. And, how you can make it a valuable part of your marketing career.

Episode Guest: Garrett Gillin - Co-Founder @ 215Marketing

Connect with Garrett :
via LinkedIn
via 215 Marketing

Resources for your marketing career:

Udemy - Free Project Management Courses
Coursera Digital Marketing Courses

Not sure where to start with your marketing career? Check out marketing career mentorship opportunities with The Marketing Help

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> How To Be Successful In A Digital Marketing Agency Role Erik Harbison 00:43:46 One great path for your marketing career is to secure a job at digital marketing agency. Why? You have a chance to learn a lot - very quickly! You are able to increase the volume of value within your 'who you know' and 'what you know' marketing career profile in a relatively short amount of time. Hear what digital agency co-founder Garrett Gillin has to say about the challenges in starting a digital agency and the ONE most important skill you need to be successful in your role at a digital agency. One great path for your marketing career is to secure a job at digital marketing agency. Why? You have a chance to learn a lot - very quickly! You are able to increase the volume of value within your 'who you know' and 'what you know' marketing career profile in a relatively short amount of time. Hear what digital agency co-founder Garrett Gillin has to say about the challenges in starting a digital agency and the ONE most important skill you need to be successful in your role at a digital agency. false full 22 72e7e0ca-a9f0-4c37-b599-0860baf97120 Marketing Career Mistakes You Should Make Marketing career mistakes you should, and should not, make.

Episode Guest:
Bobby Louden - Director Of Marketing @ NetPlus Alliance

Connect with Bobby :
via LinkedIn
via Instagram

Resources for your marketing career:
Marketing Land
Search Engine Land
Moz Blog

Not sure where to start with your marketing career? Check out mentorship opportunities with The Marketing Help

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Tue, 23 Jul 2019 16:30:12 +0000 erik.harbison@gmail.com (Erik Harbison, Bobby Louden) https://members.themarketinghelp.co/c/marketing-careers-podcast Marketing career mistakes you should, and should not, make.

Episode Guest:
Bobby Louden - Director Of Marketing @ NetPlus Alliance

Connect with Bobby :
via LinkedIn
via Instagram

Resources for your marketing career:
Marketing Land
Search Engine Land
Moz Blog

Not sure where to start with your marketing career? Check out mentorship opportunities with The Marketing Help

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Marketing Career Mistakes You Should Make Erik Harbison, Bobby Louden 00:29:12 A marketing career is not a career without making mistakes. Mistakes can be valuable learning experiences. But which marketing career mistakes should be avoided at all costs? Hear what Bobby Louden, Director of Marketing for a leading industrial buying group, has to say about marketing career mistakes. Which ones he regrets. Which ones he has learned the most from. And, which marketing career mistakes you should be prepared for. A marketing career is not a career without making mistakes. Mistakes can be valuable learning experiences. But which marketing career mistakes should be avoided at all costs? Hear what Bobby Louden, Director of Marketing for a leading industrial buying group, has to say about marketing career mistakes. Which ones he regrets. Which ones he has learned the most from. And, which marketing career mistakes you should be prepared for. digital marketing jobs, career coaching, marketing career coaching, marketing coaching, marketing careers, digital marketing careeers, marketing moutain false full 21 b2acd2c4-62f1-40bd-9591-5a199777940d Preparing For A Role In Social Media Episode Guest:
Alex Gilson- Associate Director, Search & Social @ CMI/Compas

Connect with Alex :
via LinkedIn
via Twitter

Learn more about CMI/Compas:
via Twitter
via LinkedIn
Review available jobs

Resources for a Social Media career:
MarketingLand
SearchEngineWatch
Socialmediaexaminer
Social media day Philly

Not sure where to start with your marketing career? Check out mentorship opportunities with [The Marketing Help ]((https://www.themarketinghelp.co/career-mentor)

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Tue, 18 Jun 2019 11:51:25 +0000 erik.harbison@gmail.com (Erik Harbison, Alex Gilson) https://members.themarketinghelp.co/c/marketing-careers-podcast Episode Guest:
Alex Gilson- Associate Director, Search & Social @ CMI/Compas

Connect with Alex :
via LinkedIn
via Twitter

Learn more about CMI/Compas:
via Twitter
via LinkedIn
Review available jobs

Resources for a Social Media career:
MarketingLand
SearchEngineWatch
Socialmediaexaminer
Social media day Philly

Not sure where to start with your marketing career? Check out mentorship opportunities with [The Marketing Help ]((https://www.themarketinghelp.co/career-mentor)

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Preparing For A Role In Social Media Erik Harbison, Alex Gilson 00:26:58 A marketing career in social media is a popular path. But, it is not all about instagram posts with influencers. Alex Gilson, a leader in social media at a leading marketing agency, will cover how to prepare for a social media role interview, career and how it is successful in an industry like healthcare. A marketing career in social media is a popular path. But, it is not all about instagram posts with influencers. Alex Gilson, a leader in social media at a leading marketing agency, will cover how to prepare for a social media role interview, career and how it is successful in an industry like healthcare. marketing career, social media, marketing jobs, social media jobs, career coaching, healthcare marketing, digital marketing false full 20 bfd61cc3-b8e3-4ce0-b2c7-fdb8c2f80403 Expediting Your Career Development Episode Guest:
Kelly Deily - Assistant Director, Career Services @ Drexel University Lebow College of Business.

Connect with Kelly :
via LinkedIn
via her Podcast - Career Conversations with Kelly

Resources for Career Development:
Beyond B School
2 Hour Job Search

Check out the latest resources and mentoring program options - just for marketers - at TheMarketingHelp.co

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Sat, 8 Jun 2019 20:16:52 +0000 erik.harbison@gmail.com (Kelly Deily, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Episode Guest:
Kelly Deily - Assistant Director, Career Services @ Drexel University Lebow College of Business.

Connect with Kelly :
via LinkedIn
via her Podcast - Career Conversations with Kelly

Resources for Career Development:
Beyond B School
2 Hour Job Search

Check out the latest resources and mentoring program options - just for marketers - at TheMarketingHelp.co

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Expediting Your Career Development Kelly Deily, Erik Harbison 00:36:35 Developing your career takes work. Developing your career starts with developing yourself. Our career expert, Kelly Deily, will cover specific exercises, resources and best practices you can start executing tomorrow. Plus, we discuss those career behavioral assessments...what they mean and how you should approach them. Developing your career takes work. Developing your career starts with developing yourself. Our career expert, Kelly Deily, will cover specific exercises, resources and best practices you can start executing tomorrow. Plus, we discuss those career behavioral assessments...what they mean and how you should approach them. marketing career, career tips, digital marketing, career development false full 19 8e0f5289-eaef-47bb-8323-11f5537067d7 What Branding and Strategy Are & Are Not Episode Guest:
Bill Gullan - President at Finch Brands.

Connect with Bill :
via Finch Brands
via Twitter
via LinkedIn
via his podcast - Real World Branding

Resources for brand and strategy:

Harvard Business Review
PSFK

Check out the latest resources - just for marketers - at TheMarketingHelp.co

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Thu, 23 May 2019 15:00:41 +0000 erik.harbison@gmail.com (Bill Gullan, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Episode Guest:
Bill Gullan - President at Finch Brands.

Connect with Bill :
via Finch Brands
via Twitter
via LinkedIn
via his podcast - Real World Branding

Resources for brand and strategy:

Harvard Business Review
PSFK

Check out the latest resources - just for marketers - at TheMarketingHelp.co

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> What Branding and Strategy Are & Are Not Bill Gullan, Erik Harbison 00:35:12 Branding is more than just a logo. Strategy is more than just setting goals. The best brands are focused on creating emotional connections. Often times that requires brands to start creating that connection internally first, then let it propagate externally to customers. Building from the inside - out. Listen to tips and perspectives from my conversation with branding leader Bill Gullan. We discuss what branding and strategy is, and isn't. Plus, learn which skills are critical if you think a role in branding is for you. Branding is more than just a logo. Strategy is more than just setting goals. The best brands are focused on creating emotional connections. Often times that requires brands to start creating that connection internally first, then let it propagate externally to customers. Building from the inside - out. Listen to tips and perspectives from my conversation with branding leader Bill Gullan. We discuss what branding and strategy is, and isn't. Plus, learn which skills are critical if you think a role in branding is for you. marketing jobs, marketing, branding, marketing careers, strategy false full 18 7543f299-64ac-4516-a6f0-853cac19e754 Balancing Your Marketing Learning with Doing Episode Guest:
Valentina Elegante - Marketing Coordinator and Senior at Drexel University.

Connect with Valentina :
elegantevalentina (at) gmail (dot) com
Valentina's LinkedIn profile

Tools Mentioned:

Preview App for Instagram
Wix website builder
HubSpot Free Certifications
Unsplash - Royalty Free Images and Photos

Check out the latest resources - just for marketers - at TheMarketingHelp.co

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Thu, 2 May 2019 20:01:45 +0000 erik.harbison@gmail.com (Valentina Elegante, Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Episode Guest:
Valentina Elegante - Marketing Coordinator and Senior at Drexel University.

Connect with Valentina :
elegantevalentina (at) gmail (dot) com
Valentina's LinkedIn profile

Tools Mentioned:

Preview App for Instagram
Wix website builder
HubSpot Free Certifications
Unsplash - Royalty Free Images and Photos

Check out the latest resources - just for marketers - at TheMarketingHelp.co

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Balancing Your Marketing Learning with Doing Valentina Elegante, Erik Harbison 00:31:38 Getting a marketing certification is nice. But actually executing and applying what you've learned is a must. Listen to tips from soon-to-be graduating college senior & early-stage marketer Valentina Elegante. She provides some must-do tips on how you can easily execute and practice what you're learning. Plus, learn the productivity hack that will find you the time so you can execute what you've learned. Getting a marketing certification is nice. But actually executing and applying what you've learned is a must. Listen to tips from soon-to-be graduating college senior & early-stage marketer Valentina Elegante. She provides some must-do tips on how you can easily execute and practice what you're learning. Plus, learn the productivity hack that will find you the time so you can execute what you've learned. marketing career, marketing jobs, marketing tips, marketers, digital marketing false full 17 97855cf0-c6ac-470f-b99a-0c48740b660b Do You Have The "Marketer's Mindset"? Episode Guest: Matt Roberts : VP Collegiate Relations for American Marketing Association of Philadelphia

Connect with Matt :
MJRoberts777 (at) gmail (dot) com
Matt's LinkedIn profile
Learn more about AMA Philadelphia

Check out the latest resources - just for marketers - at TheMarketingHelp.co

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Tue, 23 Apr 2019 11:54:26 +0000 erik.harbison@gmail.com (Erik Harbison, Matt Roberts) https://members.themarketinghelp.co/c/marketing-careers-podcast Episode Guest: Matt Roberts : VP Collegiate Relations for American Marketing Association of Philadelphia

Connect with Matt :
MJRoberts777 (at) gmail (dot) com
Matt's LinkedIn profile
Learn more about AMA Philadelphia

Check out the latest resources - just for marketers - at TheMarketingHelp.co

Join other marketers that are getting the latest career tips on our newsletter - TheMarketingHelp.co/subscribe

]]> Do You Have The "Marketer's Mindset"? Erik Harbison, Matt Roberts 00:30:51 Successful marketers are always curious. Seeking to understanding behaviors and how to influence them. This insatiable curiosity and perpetual inquisitiveness is what drives a marketer's mindset. Listen to hear which brands do it well and how you can tap into your marketer's mindset everyday. Successful marketers are always curious. Seeking to understanding behaviors and how to influence them. This insatiable curiosity and perpetual inquisitiveness is what drives a marketer's mindset. Listen to hear which brands do it well and how you can tap into your marketer's mindset everyday. marketing career, marketing jobs, marketing tips, marketing false full 16 75c3bee2-92a4-4fb9-b12c-0080b8803ec3 'Manage Up' Effectively By Asking This One Question

  • "Managing up" is when you focus on proactively making your direct manager’s job easier.

  • A starting point for Managing up can include:

    • Seek to understand first - what is the situation?
    • Start having more proactive communication
    1. Tasks or tactics that you can implement when it comes to managing up:
    • Own the meeting agenda for that next weekly/monthly team meeting
    • Develop and OWN the agenda for your 1-on-1 meetings
    • Provide them with a 90-day plan for your role
    1. Document your wins!
    • If you have success in getting positive feedback from your manager or department leader then make sure to document on your linkedin profile or resume.
    ]]>     Tue, 26 Mar 2019 15:26:02 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast

  • "Managing up" is when you focus on proactively making your direct manager’s job easier.

  • A starting point for Managing up can include:

    • Seek to understand first - what is the situation?
    • Start having more proactive communication
    1. Tasks or tactics that you can implement when it comes to managing up:
    • Own the meeting agenda for that next weekly/monthly team meeting
    • Develop and OWN the agenda for your 1-on-1 meetings
    • Provide them with a 90-day plan for your role
    1. Document your wins!
    • If you have success in getting positive feedback from your manager or department leader then make sure to document on your linkedin profile or resume.
    ]]>     'Manage Up' Effectively By Asking This One Question Erik Harbison 00:11:09 When was the last time you asked your manager or someone responsible for your department this one question? We’re gonna discuss WHY you should ask that question and WAYS you can support it so you STAND OUT as an “A” PLAYER within your organization. When was the last time you asked your manager or someone responsible for your department this one question? We’re gonna discuss WHY you should ask that question and WAYS you can support it so you STAND OUT as an “A” PLAYER within your organization. marketing career, marketingjob, management, marketing, career, marketing careers, digital marketing false full 15     bc1ce513-d391-4053-a7fa-63089e2f908d Career update: Congratulations, You're in Sales. Things that matter for anyone focused on a sales role (..which is everyone).

    1. Preparation.
    2. Relationships.
    3. Storytelling.

    Hear from the Dean of St. Joseph's University Business school and a 30+ year veteran media sales executive on what matters when selling yourself.

    ** Don't miss all the marketing career content designed specifically for YOU at TheMarketingHelp.co **

    ]]>     Sat, 16 Feb 2019 18:47:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Things that matter for anyone focused on a sales role (..which is everyone).

    1. Preparation.
    2. Relationships.
    3. Storytelling.

    Hear from the Dean of St. Joseph's University Business school and a 30+ year veteran media sales executive on what matters when selling yourself.

    ** Don't miss all the marketing career content designed specifically for YOU at TheMarketingHelp.co **

    ]]>     Career update: Congratulations, You're in Sales. Erik Harbison 00:37:12 ** Special Episode ** - The Marketing Help went on the road to record this episode at St. Joseph's University during their Leads & Leadership one-day conference. Learn why you're already in Sales and how you can be better at it than everyone else. ** Special Episode ** - The Marketing Help went on the road to record this episode at St. Joseph's University during their Leads & Leadership one-day conference. Learn why you're already in Sales and how you can be better at it than everyone else. marketing career, personal branding, interview tips, sales jobs false full 14     cda25120-9743-44d5-8ffd-b61ae3e8205b 3 Ways to Get the Most Return From Networking Events Check out our latest marketing career guides, resources and services at TheMarketingHelp.co

    1. Research. Focus on QUALITY vs quantity. You can’t meet everyone.

    2. Be memorable...in a professional way. Do what no one else at the event would think of doing.

    3. Follow through with value. Provide value in your follow up so that it yields micro-commitments and another conversation.

    Get notified of our latest podcast and other marketing career tips - TheMarketingHelp.co/subscribe

    ]]>     Fri, 25 Jan 2019 14:01:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Check out our latest marketing career guides, resources and services at TheMarketingHelp.co

    1. Research. Focus on QUALITY vs quantity. You can’t meet everyone.

    2. Be memorable...in a professional way. Do what no one else at the event would think of doing.

    3. Follow through with value. Provide value in your follow up so that it yields micro-commitments and another conversation.

    Get notified of our latest podcast and other marketing career tips - TheMarketingHelp.co/subscribe

    ]]>     3 Ways to Get the Most Return From Networking Events Erik Harbison 00:13:02 It’s a day after you returned from a conference, expo, or networking event, and someone asks you -- How was it? Was it worth it? Here are 3 ways to get the most return from networking events, and answer with a definite 'YES' every time. It’s a day after you returned from a conference, expo, or networking event, and someone asks you -- How was it? Was it worth it? Here are 3 ways to get the most return from networking events, and answer with a definite 'YES' every time. marketing career, marketing jobs, personal branding, networking false full 13     836ef325-b092-457d-b643-73377a3684a4 Social Media Sleuthing For Marketing Interview Prep 1. Facebook ads

    Check the ‘Info and Ads’ link on their brand home page.

    2. LinkedIn company profile -- get smart about the operation & opportunities

    Review Jobs that are open -- maybe you know someone that is a fit for that engineering role -- you can mention that during the interview.

    3. Search Industry-specific social posts

    Identify top industry publications online and scan their recent social posts to get hyper-specific industry news -- mergers, hiring/firings, etc.

    4. Social sleuthing for interview team -- become a detective & build a profile

    Prepare specific interviewing profiles for anyone you think you’ll meet during that interview.

    Find more tips and guides to help you with your marketing career - TheMarketingHelp.com/blog

    ]]>     Tue, 22 Jan 2019 21:01:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast 1. Facebook ads

    Check the ‘Info and Ads’ link on their brand home page.

    2. LinkedIn company profile -- get smart about the operation & opportunities

    Review Jobs that are open -- maybe you know someone that is a fit for that engineering role -- you can mention that during the interview.

    3. Search Industry-specific social posts

    Identify top industry publications online and scan their recent social posts to get hyper-specific industry news -- mergers, hiring/firings, etc.

    4. Social sleuthing for interview team -- become a detective & build a profile

    Prepare specific interviewing profiles for anyone you think you’ll meet during that interview.

    Find more tips and guides to help you with your marketing career - TheMarketingHelp.com/blog

    ]]>     Social Media Sleuthing For Marketing Interview Prep Erik Harbison 00:08:28 There are TONS of resources you can be leveraging to prepare for an interview. Here are 4 tactics that are leveraging the power of information from existing social networks of that brand or company you want to work for. There are TONS of resources you can be leveraging to prepare for an interview. Here are 4 tactics that are leveraging the power of information from existing social networks of that brand or company you want to work for. marketing career, social media, marketing jobs false full 12     b6d29d61-e4fd-49f3-9fec-3fbf4ecf8e06 Optimize Your Social Presence For The Marketing Job Hunt Audit and optimize these 3 ares of your social presence.

    1. Personal Brand Site or page.

    A personal site or page can provide more depth about you. and serve as a testing bed for hands-on experience with other digital channels and skills.

    About.me

    Strikingly.com

    Wix.com

    2. Your Linkedin Profile

    It is your digital business card.

    Your Photo - Use proper lighting and smile.

    Your Headline - Focus on keywords that are used in the job description of the role you want.

    Students.linkedin.com

    3. Your Twitter profile

    A source for relevant content/knowledge and a way to connect with topics/people aligned with your ideal role.

    Pin a tweet that is relevant to the industry or a topic that the company you’re interviewing with.

    Tweetdeck

    For more resources and guides to help you with your marketing career - TheMarketingHelp.co/blog

    ]]>     Tue, 22 Jan 2019 19:48:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Audit and optimize these 3 ares of your social presence.

    1. Personal Brand Site or page.

    A personal site or page can provide more depth about you. and serve as a testing bed for hands-on experience with other digital channels and skills.

    About.me

    Strikingly.com

    Wix.com

    2. Your Linkedin Profile

    It is your digital business card.

    Your Photo - Use proper lighting and smile.

    Your Headline - Focus on keywords that are used in the job description of the role you want.

    Students.linkedin.com

    3. Your Twitter profile

    A source for relevant content/knowledge and a way to connect with topics/people aligned with your ideal role.

    Pin a tweet that is relevant to the industry or a topic that the company you’re interviewing with.

    Tweetdeck

    For more resources and guides to help you with your marketing career - TheMarketingHelp.co/blog

    ]]>     Optimize Your Social Presence For The Marketing Job Hunt Erik Harbison 00:10:57 You've applied to a marketing role and you haven't heard back. Execute this quick audit of your social presence to give yourself the best chance to get attention of the hiring manager. You've applied to a marketing role and you haven't heard back. Execute this quick audit of your social presence to give yourself the best chance to get attention of the hiring manager. marketing career, marketing jobs, social media false full 11     d101be40-833f-4160-b635-e165c97cdc87 The Marketer's Personal Branding Checklist A marketer's personal branding checklist..

    1. Knowledge is power. Find aggregators of content.

    Consider:

    Zest.is

    Flipboard app

    Nuzzel

    The Marketing Dive

    Daily Carnage

    The Serial Marketer


    2. Content and Content Channel creation

    Create valuable content, with actionable tips, that is relevant to your area of focus.

    Consider:

    Blog posts

    Linkedin Publish

    Medium

    Create a podcast.

    Create a YouTube channel.

    3. Distribution.

    Distributing beyond social posts — consider content feeds and automated sharing (using. Nuzzel, Zest.is or digital doughnut)


    4. Outreach

    Connect with people that can feature your voice/content.

    Consider:

    Ubersuggest

    HelpAReporter.com

    5. Linkedin Recommendations / Endorsements.

    Consider a recommendation that focuses on your character, drive and initiative to provide value to a company - not just your competence in a digital marketing skill.

    Find more marketing career resources here - TheMarketingHelp.co/blog

    ]]>     Tue, 22 Jan 2019 19:22:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast A marketer's personal branding checklist..

    1. Knowledge is power. Find aggregators of content.

    Consider:

    Zest.is

    Flipboard app

    Nuzzel

    The Marketing Dive

    Daily Carnage

    The Serial Marketer


    2. Content and Content Channel creation

    Create valuable content, with actionable tips, that is relevant to your area of focus.

    Consider:

    Blog posts

    Linkedin Publish

    Medium

    Create a podcast.

    Create a YouTube channel.

    3. Distribution.

    Distributing beyond social posts — consider content feeds and automated sharing (using. Nuzzel, Zest.is or digital doughnut)


    4. Outreach

    Connect with people that can feature your voice/content.

    Consider:

    Ubersuggest

    HelpAReporter.com

    5. Linkedin Recommendations / Endorsements.

    Consider a recommendation that focuses on your character, drive and initiative to provide value to a company - not just your competence in a digital marketing skill.

    Find more marketing career resources here - TheMarketingHelp.co/blog

    ]]>     The Marketer's Personal Branding Checklist Erik Harbison 00:14:50 What appears on Google when someone searches your name? By following these 5 steps, any marketer can establish a level of social proof with their personal brand that can play a huge roll in their ability to stand out in a marketing interview. What appears on Google when someone searches your name? By following these 5 steps, any marketer can establish a level of social proof with their personal brand that can play a huge roll in their ability to stand out in a marketing interview. marketing career, marketing jobs, personal branding false full 10     6a092779-2524-4dc6-b909-1d3b93bb9ced Kickstart your Network & Networking in 2 weeks The framework covered in this episode. Listen to get more details on how you can kickstart your network, and networking, in the next 2 weeks.

    1. Align with what you believe in and what drives you.

    Identify your professional Vision (where you want to be in x months/years)
    Identify your Values (what do you stand for?)

    2. Identify similar individuals and organizations that align your vision/values

    Set aside 60 minutes over the next two weeks to conduct research in...

    LinkedIn / Facebook / Slack groups
    Meetup.com -- search by topic of interest for
    Leverage your 1st degree connections

    Build a list of potential contacts, meetups, events that you discover during your research period.

    3. Set and execute against a networking schedule

    Map out a calendar of when/how you’re going to join/meet the networking connections from the list you just built...
    Set a networking budget
    Send an email to a 1st degree connection or friend.

    Check out more content at www.themarketinghelp.co/blog

    ]]>     Sat, 29 Dec 2018 22:01:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast The framework covered in this episode. Listen to get more details on how you can kickstart your network, and networking, in the next 2 weeks.

    1. Align with what you believe in and what drives you.

    Identify your professional Vision (where you want to be in x months/years)
    Identify your Values (what do you stand for?)

    2. Identify similar individuals and organizations that align your vision/values

    Set aside 60 minutes over the next two weeks to conduct research in...

    LinkedIn / Facebook / Slack groups
    Meetup.com -- search by topic of interest for
    Leverage your 1st degree connections

    Build a list of potential contacts, meetups, events that you discover during your research period.

    3. Set and execute against a networking schedule

    Map out a calendar of when/how you’re going to join/meet the networking connections from the list you just built...
    Set a networking budget
    Send an email to a 1st degree connection or friend.

    Check out more content at www.themarketinghelp.co/blog

    ]]>     Kickstart your Network & Networking in 2 weeks Erik Harbison 00:13:51 This 3-step framework will help you grow your network and get more results from your networking. This 3-step framework will help you grow your network and get more results from your networking. digital marketing jobs, marketing jobs, marketing resources, networking, marketing careers false full 9     47cf902c-89d5-4ea6-80c7-93df44479566 Marketing Career Resources To Bookmark Now Some marketing career resources for you to check out.

    1) Knowledge is power - these tools can help you identify new trends, tips and resources.

    Zest.is -- Chrome plugin that will aggregate marketing topics for you daily in one cool dashboard.

    MarketingSchool.io w Neil Patel and Eric Siu -- Practical tips. Quick how-tos. Short episodes.

    22 immutable laws of marketing (Jack Trout & Al Ries)- A classic and still relevant to the modern marketing ecosystem.

    Traction (Gabe Weinberg & Justin Mares)--Deconstructs 19 marketing channels any business should be testing to drive growth

    2) The Development of You - Resources to perfect your craft and develop your marketing skills.

    BrandYourself.com -- Provides an online reputation report in 60 seconds, identifying negative and positive content.

    Free education & Certification (NOTE -- these are ONLY valuable if you have a way to execute and practice what you've learned -- a certification alone is useless)

    Hubspot Academy

    Google Analytics

    Facebook Blueprint

    QuickSprout University

    GenM.co - Get real world experience. Secure a marketing apprenticeship , along with actual mentorship, for free.

    **Get my full comprehensive guide of 47 Tools and Resources for Marketers here -- bit.ly/tmhguide**

    ** Hear all podcast episodes at themarketinghelp.co/podcast **

    ]]>     Sat, 10 Nov 2018 15:26:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Some marketing career resources for you to check out.

    1) Knowledge is power - these tools can help you identify new trends, tips and resources.

    Zest.is -- Chrome plugin that will aggregate marketing topics for you daily in one cool dashboard.

    MarketingSchool.io w Neil Patel and Eric Siu -- Practical tips. Quick how-tos. Short episodes.

    22 immutable laws of marketing (Jack Trout & Al Ries)- A classic and still relevant to the modern marketing ecosystem.

    Traction (Gabe Weinberg & Justin Mares)--Deconstructs 19 marketing channels any business should be testing to drive growth

    2) The Development of You - Resources to perfect your craft and develop your marketing skills.

    BrandYourself.com -- Provides an online reputation report in 60 seconds, identifying negative and positive content.

    Free education & Certification (NOTE -- these are ONLY valuable if you have a way to execute and practice what you've learned -- a certification alone is useless)

    Hubspot Academy

    Google Analytics

    Facebook Blueprint

    QuickSprout University

    GenM.co - Get real world experience. Secure a marketing apprenticeship , along with actual mentorship, for free.

    **Get my full comprehensive guide of 47 Tools and Resources for Marketers here -- bit.ly/tmhguide**

    ** Hear all podcast episodes at themarketinghelp.co/podcast **

    ]]>     Marketing Career Resources To Bookmark Now Erik Harbison 00:13:43 These are resources and tools that you need to check out as you continue your marketing career journey. These are resources and tools that you need to check out as you continue your marketing career journey. marketing jobs, digital marketing jobs, marketing careers, marketing resources false full 8     16025cb0-2474-4626-8e71-55f273089822 Which Is Best For You? Agency or Client side role? What are the differences between marketing roles on the Agency side and the Client/Brand side?

    Some observations and things to consider:

    Agency side roles

    • Great for internships or entry level roles - opportunity to learn a ton.

    • And be a practitioner for a particular marketing channel.

    • Great for career switchers - someone wanting to learn about marketing.

    Client side roles

    • Great for exposure to breadth of learning multiple marketing channels

    • Greater collaboration with other departments within the business

    • Holistic view of how all departments and channels work together

    Have more questions about roles in agencies or brands/clients? Let's connect - erik@themarketinghelp.co

    Don't miss any marketing career resources and tips - Join The Marketing Help Newsletter - themarketinghelp.co/subscribe

    ]]>     Thu, 20 Sep 2018 00:39:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast What are the differences between marketing roles on the Agency side and the Client/Brand side?

    Some observations and things to consider:

    Agency side roles

    • Great for internships or entry level roles - opportunity to learn a ton.

    • And be a practitioner for a particular marketing channel.

    • Great for career switchers - someone wanting to learn about marketing.

    Client side roles

    • Great for exposure to breadth of learning multiple marketing channels

    • Greater collaboration with other departments within the business

    • Holistic view of how all departments and channels work together

    Have more questions about roles in agencies or brands/clients? Let's connect - erik@themarketinghelp.co

    Don't miss any marketing career resources and tips - Join The Marketing Help Newsletter - themarketinghelp.co/subscribe

    ]]>     Which Is Best For You? Agency or Client side role? Erik Harbison 00:12:59 Which marketing role is better for you? Agency side or client/brand side? This episode tackles the environments, opportunities and other things to consider for each path. Which marketing role is better for you? Agency side or client/brand side? This episode tackles the environments, opportunities and other things to consider for each path. marketing jobs, digital marketing jobs, marketing careers false full 7     0b9937f8-629d-413e-8472-be17c693eb50 Set Yourself Apart In 90 Days What should be in a 90 day plan? 


    a) Break out your projects into 3 timeboxes -- by day 30, by day 60 and by day 90


    b) Make sure to capture ‘expected outcomes’ or ‘goals’...otherwise it will not be clear if you were successful or not.


    c) Focus on these three areas:

    1. People - how are you helping others & yourself develop? How are you building relationships within the organization and externally with your networks?


    2. Process - Operations. How are you helping to manage costs?  What projects can you own that help find ways for the team/company to be more productive or efficient?


    3. Performance - Measurable impact. How are you helping to drive qualitative and quantitative metrics? This should be easy for any marketing role.


    If you want a copy of my 90-day plan template -- Just send me an email at erik @ themarketinghelp.co with subject line “90 Days” and I will send you a copy.

    Check out all episodes of this podcast: themarketinghelp.co/podcast

    Join our newsletter. Get resources to help you stand out in your marketing career : themarketinghelp.co/subscribe

    ]]>     Tue, 14 Aug 2018 01:05:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast What should be in a 90 day plan? 


    a) Break out your projects into 3 timeboxes -- by day 30, by day 60 and by day 90


    b) Make sure to capture ‘expected outcomes’ or ‘goals’...otherwise it will not be clear if you were successful or not.


    c) Focus on these three areas:

    1. People - how are you helping others & yourself develop? How are you building relationships within the organization and externally with your networks?


    2. Process - Operations. How are you helping to manage costs?  What projects can you own that help find ways for the team/company to be more productive or efficient?


    3. Performance - Measurable impact. How are you helping to drive qualitative and quantitative metrics? This should be easy for any marketing role.


    If you want a copy of my 90-day plan template -- Just send me an email at erik @ themarketinghelp.co with subject line “90 Days” and I will send you a copy.

    Check out all episodes of this podcast: themarketinghelp.co/podcast

    Join our newsletter. Get resources to help you stand out in your marketing career : themarketinghelp.co/subscribe

    ]]>     Set Yourself Apart In 90 Days Erik Harbison 00:12:01 90-day plans are not just for new hires. What should be your focus in 90 days so that you AND your manager are both successful? 90-day plans are not just for new hires. What should be your focus in 90 days so that you AND your manager are both successful? marketing jobs, marketing careers, digital marketing jobs false full 6     3287774e-5919-4a6a-b2fc-891a83abf798 The Marketing Interview 3-Part Follow Up 1. Send a better email.

    Ask a question.

    Provide another marketing idea, test or suggestion.

    2. Send a handwritten note.

    Be Succinct & Specific.

    Say Thank you. Include a sentence or two on which project you would be most excited about launching when you started.

    3. The check-in.

    Sending the check-in email will keep you top of mind...Including something relevant to the conversation will make you stand out.

    Marketing Interviews are a process.

    Set up a Google Alert for the hiring manager, the website, CEO, the brand.

    Download all episodes at themarketinghelp.co/podcast

    Subscribe to The Marketing Help Newsletter - Get templates and guides to advance your career - themarketinghelp.co/subscribe

    ]]>     Thu, 19 Jul 2018 03:02:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast 1. Send a better email.

    Ask a question.

    Provide another marketing idea, test or suggestion.

    2. Send a handwritten note.

    Be Succinct & Specific.

    Say Thank you. Include a sentence or two on which project you would be most excited about launching when you started.

    3. The check-in.

    Sending the check-in email will keep you top of mind...Including something relevant to the conversation will make you stand out.

    Marketing Interviews are a process.

    Set up a Google Alert for the hiring manager, the website, CEO, the brand.

    Download all episodes at themarketinghelp.co/podcast

    Subscribe to The Marketing Help Newsletter - Get templates and guides to advance your career - themarketinghelp.co/subscribe

    ]]>     The Marketing Interview 3-Part Follow Up Erik Harbison 00:08:19 We review an easy 3-part follow up process for any marketing interview that will help you stand out. We review an easy 3-part follow up process for any marketing interview that will help you stand out. interviewing, marketing jobs, digital marketing jobs, marketing careers false full 5     2c4b09ef-9765-47eb-9636-3f199d1a1945 Marketing Interview Questions to Ask & Answer I asked 100 digital marketing hiring managers, “what’s the ONE thing that negatively impacts a candidates chances of moving on or being hired”.

    The overwhelmingly most popular answer was “Not having questions prepared”.

    Here 3 questions you should be prepared to ASK during your interview (feel free to capture the gist of the question - phrase it in the way that works for you.):

    1. How do you find ways to continuously challenge your team to get better at what they do?
    2. How does the company address changes in the digital marketing landscape? Can you provide an example?
    3. After 90 days in this role, what metrics would we be discussing tied to success?

    Here are some questions you should be prepared to ANSWER:

    1. What’s an example of a brand you think does [enter digital marketing channel] well, and why?
    2. What is a hobby you’re passionate about? How to do it?
    3. Based on what you’ve researched about our brand, what can we be doing better?

    Do you have topics you want discussed on this podcast? Email me: erik (at) themarketinghelp.co

    Catch all episodes of this podcast at themarketinghelp.co/podcast.

    ]]>     Sat, 16 Jun 2018 19:10:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast I asked 100 digital marketing hiring managers, “what’s the ONE thing that negatively impacts a candidates chances of moving on or being hired”.

    The overwhelmingly most popular answer was “Not having questions prepared”.

    Here 3 questions you should be prepared to ASK during your interview (feel free to capture the gist of the question - phrase it in the way that works for you.):

    1. How do you find ways to continuously challenge your team to get better at what they do?
    2. How does the company address changes in the digital marketing landscape? Can you provide an example?
    3. After 90 days in this role, what metrics would we be discussing tied to success?

    Here are some questions you should be prepared to ANSWER:

    1. What’s an example of a brand you think does [enter digital marketing channel] well, and why?
    2. What is a hobby you’re passionate about? How to do it?
    3. Based on what you’ve researched about our brand, what can we be doing better?

    Do you have topics you want discussed on this podcast? Email me: erik (at) themarketinghelp.co

    Catch all episodes of this podcast at themarketinghelp.co/podcast.

    ]]>     Marketing Interview Questions to Ask & Answer Erik Harbison 00:09:37 The marketing job interview. These are the questions you should ask, and be prepared to answer. The marketing job interview. These are the questions you should ask, and be prepared to answer. marketing jobs, marketing careers, interviewing, digital marketing jobs false full 4     c2ece31c-2477-4964-a6b9-2870627684f1 Ace Your Marketing Interview Preparation - Do These 5 Things You can find all podcast episodes here.

    1 - Research The Company.

    Understand when they were founded. Who are the owners. What is their back story. Are they funded, public or private? Who do they primarily serve as clients or as partners. What is their primary product or service? What is their culture?
    Check out Google, Crunchbase or Glassdoor

    2 - Research The Business.

    Who are their competitors? Their target audiences? What are common best practices and relevant topics for their space? Who are likely strategic partners, resellers or influencers?

    3 - Research The Interview Panel.

    If you’re able, get a list in advance of who you will be interviewing you. Then audit their LinkedIn profile. Get a sense for where they worked, their network, skills and accomplishments.

    Leveraging this data during small talk or intros goes a long way in making a positive impression.

    4- Research The Marketing Footprint.

    Get a sense of what their doing and identify ways you can help.

    Sign up for their newsletter. Audit their social profiles or blog posts.

    See what types of ads they’re running on Moat.com.

    Download BuiltWith.com to see what other tech tools they’re using on their site - split testing tools, email providers, ad networks -- This can show interview panel that you’re digging deeper than most candidates to understand how they’re approaching their marketing executions...and at least make for a good conversation point.

    Use SimilarWeb.com to research their website traffic totals and inbound traffic sources. Another great source for conversation points and questions during the interview.

    5 - Prepare an Outline for a 90-day plan.

    Unless the company prepped you and asked for this, no one is going to expect it.

    Take the liberty of outlining what you would plan to do in 90 days to help drive positive growth for their company.

    Easy starting point: Make 3 columns - The role, The team, Growth/Performance.
    Then list things that only you can provide under each. E.g. Under 'Role', list things like curiosity, eagerness to learn, readiness to be challenged, or a sense of humor.

    Present this to the hiring manager or team at the end of the interview.

    Connect with questions, comments or feedback: erik (at) themarketinghelp (dot) co

    ]]>     Mon, 16 Apr 2018 23:32:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast You can find all podcast episodes here.

    1 - Research The Company.

    Understand when they were founded. Who are the owners. What is their back story. Are they funded, public or private? Who do they primarily serve as clients or as partners. What is their primary product or service? What is their culture?
    Check out Google, Crunchbase or Glassdoor

    2 - Research The Business.

    Who are their competitors? Their target audiences? What are common best practices and relevant topics for their space? Who are likely strategic partners, resellers or influencers?

    3 - Research The Interview Panel.

    If you’re able, get a list in advance of who you will be interviewing you. Then audit their LinkedIn profile. Get a sense for where they worked, their network, skills and accomplishments.

    Leveraging this data during small talk or intros goes a long way in making a positive impression.

    4- Research The Marketing Footprint.

    Get a sense of what their doing and identify ways you can help.

    Sign up for their newsletter. Audit their social profiles or blog posts.

    See what types of ads they’re running on Moat.com.

    Download BuiltWith.com to see what other tech tools they’re using on their site - split testing tools, email providers, ad networks -- This can show interview panel that you’re digging deeper than most candidates to understand how they’re approaching their marketing executions...and at least make for a good conversation point.

    Use SimilarWeb.com to research their website traffic totals and inbound traffic sources. Another great source for conversation points and questions during the interview.

    5 - Prepare an Outline for a 90-day plan.

    Unless the company prepped you and asked for this, no one is going to expect it.

    Take the liberty of outlining what you would plan to do in 90 days to help drive positive growth for their company.

    Easy starting point: Make 3 columns - The role, The team, Growth/Performance.
    Then list things that only you can provide under each. E.g. Under 'Role', list things like curiosity, eagerness to learn, readiness to be challenged, or a sense of humor.

    Present this to the hiring manager or team at the end of the interview.

    Connect with questions, comments or feedback: erik (at) themarketinghelp (dot) co

    ]]>     Ace Your Marketing Interview Preparation - Do These 5 Things Erik Harbison 00:13:14 Here are 5 things you can easily research or prepare in advance of that marketing role interview. Here are 5 things you can easily research or prepare in advance of that marketing role interview. digital marketing jobs, marketing jobs, marketing careers, interviewing false full 3     b14ba0ef-bc1d-47ee-9b82-9ab49bbb7ff4 3 Factors That Matter To Marketing Role Hiring Managers Access all podcast episodes here.

    First, start by Googling your name.

    What do you find? Are you seeing content that is supportive of what you’re trying to accomplish in your marketing career journey?
    If not, feel free to contact me to discuss.

    First Factor: Your LinkedIn Profile -

    • Over 90% of recruiters rely on the site, according to data from the
      Society of Human Resource Management.

    - Do - Research best practices. Add relevant media/articles/school
    projects. Use Linkedin Publish to post content relevant to your
    marketing craft or skill.

    - Don’t - Assume that your resume is the only career summary a hiring
    manager will review.

    Resources for Linkedin Profiles:

    Second Factor: Your Resume -

    • One question I always get - "Should my resume be more ‘creative’ than a standard word doc template?"
    • My answer is - "It's the content of you that matters..no matter how creative the resume is."

    - Do - Use this formula when summarizing your bullet points for your internship, co op or most recent marketing role.

    • “I [increased/decreased x] by [y%] over the course of [time frame] by executing [specific strategy or tactic]

    • Intern example - “I helped increase monthly leads from social media by 13%, over the course of 3 months, by researching competitor tactics and executing a sharing contest”

    • Experienced professional example - “I drove the plan that grew efficient paid media revenues, Year over Year, by executing a competitive bidding strategy & consistent conversion rate testing cadence”

    - Don’t - Use an objective statement - hiring managers know you want the role..that’s why they have your resume. Use the space for a summary on how you’ve driven growth or results & can help the company.

    Third Factor: Proactive Applied Learning -

    • This is largely rooted in certifications and other ancillary education or training that strengthens your marketing craft or skills.

    • Notice this isn’t just about ‘Getting certified’.

    • This Proactive Applied Learning is about having a strong balance between the "what" - certification/supplemental courses/learnings and the "how" - put them in action for client or side project.

    - Do - Find the right certification / online course that best fits your marketing interests, crafts or career journey -- please consider Google Analytics as a first step.

    - Don’t - Rush to get certified without having a plan on how you will implement what you’ve learned.

    • Remember, you can always stand up a free website as a testing ground for your newly found learnings. Sharing an example like that is much more appealing to a hiring manager then a list of empty certifications.

    Other Certifications:

    Google analytics: Popular Certification

    Google Adwords: A must for paid search

    Hubspot Academy: Content, Email, Sales

    Facebook Blueprint: Facebook ads certification ($150)

    SEO specific from MOZ: Deeper overview

    Paid Search specific from WordStream: Deeper overview

    Twitter Academy: Badges for completion

    Basic HTML and CSS coding: Important for website and email updates

    DigitalMarketer: For when you’re in your role for 1-2 years.

    ]]>     Sun, 8 Apr 2018 19:42:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Access all podcast episodes here.

    First, start by Googling your name.

    What do you find? Are you seeing content that is supportive of what you’re trying to accomplish in your marketing career journey?
    If not, feel free to contact me to discuss.

    First Factor: Your LinkedIn Profile -

    • Over 90% of recruiters rely on the site, according to data from the
      Society of Human Resource Management.

    - Do - Research best practices. Add relevant media/articles/school
    projects. Use Linkedin Publish to post content relevant to your
    marketing craft or skill.

    - Don’t - Assume that your resume is the only career summary a hiring
    manager will review.

    Resources for Linkedin Profiles:

    Second Factor: Your Resume -

    • One question I always get - "Should my resume be more ‘creative’ than a standard word doc template?"
    • My answer is - "It's the content of you that matters..no matter how creative the resume is."

    - Do - Use this formula when summarizing your bullet points for your internship, co op or most recent marketing role.

    • “I [increased/decreased x] by [y%] over the course of [time frame] by executing [specific strategy or tactic]

    • Intern example - “I helped increase monthly leads from social media by 13%, over the course of 3 months, by researching competitor tactics and executing a sharing contest”

    • Experienced professional example - “I drove the plan that grew efficient paid media revenues, Year over Year, by executing a competitive bidding strategy & consistent conversion rate testing cadence”

    - Don’t - Use an objective statement - hiring managers know you want the role..that’s why they have your resume. Use the space for a summary on how you’ve driven growth or results & can help the company.

    Third Factor: Proactive Applied Learning -

    • This is largely rooted in certifications and other ancillary education or training that strengthens your marketing craft or skills.

    • Notice this isn’t just about ‘Getting certified’.

    • This Proactive Applied Learning is about having a strong balance between the "what" - certification/supplemental courses/learnings and the "how" - put them in action for client or side project.

    - Do - Find the right certification / online course that best fits your marketing interests, crafts or career journey -- please consider Google Analytics as a first step.

    - Don’t - Rush to get certified without having a plan on how you will implement what you’ve learned.

    • Remember, you can always stand up a free website as a testing ground for your newly found learnings. Sharing an example like that is much more appealing to a hiring manager then a list of empty certifications.

    Other Certifications:

    Google analytics: Popular Certification

    Google Adwords: A must for paid search

    Hubspot Academy: Content, Email, Sales

    Facebook Blueprint: Facebook ads certification ($150)

    SEO specific from MOZ: Deeper overview

    Paid Search specific from WordStream: Deeper overview

    Twitter Academy: Badges for completion

    Basic HTML and CSS coding: Important for website and email updates

    DigitalMarketer: For when you’re in your role for 1-2 years.

    ]]>     3 Factors That Matter To Marketing Role Hiring Managers Erik Harbison 00:18:17 These are 3 factors that matter to the hiring manager for that marketing role you pursue. Plus, do's and dont's for each. These are 3 factors that matter to the hiring manager for that marketing role you pursue. Plus, do's and dont's for each. marketing jobs, marketing careers, digital marketing jobs false full 2     02ca4651-34d4-44f0-8178-7cb760bf7423 Finding Your New Marketing Role Access all podcast episodes here.

    How are you finding & where are you finding your dream modern marketing role?
    Listen for some alternative resources to those marketing job boards and learn this one thinking exercise that you should do before you start your marketing role search.

    Popular roles that you may be searching for at Associate, Specialist or Manager levels:

    Digital PR & Marketing Communications

    Content Marketing

    Search Marketing

    Social Media or Community

    Email Marketing/CRM/Automation

    Sales & Business Development

    Analyst

    Growth Marketing

    The 6 Career Factors That You Should Rank (1 = high priority, 6 = low priority):

    1. Balance - work/life - Ready to invest in yourself (50-60+ hrs per week) or do you need to work a side gig or play xbox?

    2. Challenge - Are you ready to be uncomfortable - learn a ton - be pushed -- or do you want to coast?

    3. Company - Are you dying to work at Google or Facebook? Or a culture-centric company w a focused mission and purpose?

    4. Location - Ready to relo? Must live close to family? Need to work remotely?

    5. Title - Must have a manager title? Believe it or not, this still matters to some.

    6. Salary - Can you live off of 35k per year or do you have certain expenses that are out of your control?

    Then...

    a) Review your top 3. Those should provide you with clarity on where/how you start your search.

    b) Ask someone you trust to rank the same 6 factors for you. If similar = keep moving. If different = rethink your priorities..try it again next month.

    Where You Can Find Those Marketing Roles:

    Other than indeed/ziprecruiter

    TheMuse.com

    RemoteOk.io

    Quora.com - Ask a question.

    Inbound.org

    Local American Marketing Association (ama.org)

    Alumni Association

    FB groups

    Slack.com channels

    Linkedin Profile- focus on keywords & content for roles you’ve had or roles you want

    Meetup.com - Search a topic. Go to the meetup. Grow your network.

    Connect with us: Twitter - @erikharbison , LinkedIn , or via email: erik (at) themarketinghelp (dot) co

    Subscribe to The Marketing Help newsletter - get the guides and templates to advance your career - themarketinghelp.co/subscribe

    Happy Marketing.

    ]]>     Fri, 23 Mar 2018 00:12:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Access all podcast episodes here.

    How are you finding & where are you finding your dream modern marketing role?
    Listen for some alternative resources to those marketing job boards and learn this one thinking exercise that you should do before you start your marketing role search.

    Popular roles that you may be searching for at Associate, Specialist or Manager levels:

    Digital PR & Marketing Communications

    Content Marketing

    Search Marketing

    Social Media or Community

    Email Marketing/CRM/Automation

    Sales & Business Development

    Analyst

    Growth Marketing

    The 6 Career Factors That You Should Rank (1 = high priority, 6 = low priority):

    1. Balance - work/life - Ready to invest in yourself (50-60+ hrs per week) or do you need to work a side gig or play xbox?

    2. Challenge - Are you ready to be uncomfortable - learn a ton - be pushed -- or do you want to coast?

    3. Company - Are you dying to work at Google or Facebook? Or a culture-centric company w a focused mission and purpose?

    4. Location - Ready to relo? Must live close to family? Need to work remotely?

    5. Title - Must have a manager title? Believe it or not, this still matters to some.

    6. Salary - Can you live off of 35k per year or do you have certain expenses that are out of your control?

    Then...

    a) Review your top 3. Those should provide you with clarity on where/how you start your search.

    b) Ask someone you trust to rank the same 6 factors for you. If similar = keep moving. If different = rethink your priorities..try it again next month.

    Where You Can Find Those Marketing Roles:

    Other than indeed/ziprecruiter

    TheMuse.com

    RemoteOk.io

    Quora.com - Ask a question.

    Inbound.org

    Local American Marketing Association (ama.org)

    Alumni Association

    FB groups

    Slack.com channels

    Linkedin Profile- focus on keywords & content for roles you’ve had or roles you want

    Meetup.com - Search a topic. Go to the meetup. Grow your network.

    Connect with us: Twitter - @erikharbison , LinkedIn , or via email: erik (at) themarketinghelp (dot) co

    Subscribe to The Marketing Help newsletter - get the guides and templates to advance your career - themarketinghelp.co/subscribe

    Happy Marketing.

    ]]>     Finding Your New Marketing Role Erik Harbison 00:17:01 How are you finding & where are you finding your dream modern marketing role? Listen for some alternative resources to those marketing job boards and learn this one thinking exercise that you should do before you start your marketing role search. How are you finding & where are you finding your dream modern marketing role? Listen for some alternative resources to those marketing job boards and learn this one thinking exercise that you should do before you start your marketing role search. marketing jobs, marketing careers, digital marketing jobs false full 1     d5130e64-a02b-488d-b6b9-4e1416030f44 Episode 0 - What Is This Podcast All About? Access all podcast episodes here.

    This podcast is for marketing students, marketing associates & specialists, and aspiring marketing managers & team leaders.

    We'll tackle common questions and provide tips and guidance on how to succeed in starting and growing your marketing career.

    Topics to include:

    • How to find the right marketing role for YOU
    • How to nail interviews & land your DREAM JOB
    • How to build marketing management skills FAST
    • How to ID and take advantage of CAREER MOMENTS
    • How to manage yourself, manage across & MANAGE UP
    • How to manage marketing campaigns, projects, & technology
    • How to accelerate your marketing career from FIRST ROLE to FIRST TEAM

    Subscribe anywhere you listen to podcasts - click or tap below to listen to the trailer of The Marketing Careers Podcast, presented by TheMarketingHelp.co

    ]]>     Sun, 18 Mar 2018 19:44:00 +0000 erik.harbison@gmail.com (Erik Harbison) https://members.themarketinghelp.co/c/marketing-careers-podcast Access all podcast episodes here.

    This podcast is for marketing students, marketing associates & specialists, and aspiring marketing managers & team leaders.

    We'll tackle common questions and provide tips and guidance on how to succeed in starting and growing your marketing career.

    Topics to include:

    • How to find the right marketing role for YOU
    • How to nail interviews & land your DREAM JOB
    • How to build marketing management skills FAST
    • How to ID and take advantage of CAREER MOMENTS
    • How to manage yourself, manage across & MANAGE UP
    • How to manage marketing campaigns, projects, & technology
    • How to accelerate your marketing career from FIRST ROLE to FIRST TEAM

    Subscribe anywhere you listen to podcasts - click or tap below to listen to the trailer of The Marketing Careers Podcast, presented by TheMarketingHelp.co

    ]]>     Episode 0 - What Is This Podcast All About? Erik Harbison 00:06:10 A preview on what The Marketing Careers Podcast is all about, presented by TheMarketingHelp.co A preview on what The Marketing Careers Podcast is all about, presented by TheMarketingHelp.co marketing jobs, marketing careers, digital marketing jobs false trailer