https://simplecast.com Welcome to RIPL Effect - a new podcast from Reinhart Shareholder Heidi Thole. In each episode, Thole explores various aspects of trademark law, from registration and enforcement to infringement and licensing. Anyone from business owners to entrepreneurs to simply one who is curious about IP, this podcast offers business-critical legal know-how and actionable information businesses can use to protect their brands and ensure their continued success. en Fri, 31 Oct 2025 14:58:49 +0000 Fri, 31 Oct 2025 14:58:59 +0000 https://ripl-effect.simplecast.com https://image.simplecastcdn.com/images/8a7f2f59-0108-40da-90cd-98c960c7863a/995a60de-6d2d-4c9c-8d1a-f4562179c607/3000x3000/ripl-avatar-201.jpg?aid=rss_feed https://ripl-effect.simplecast.com episodic Welcome to RIPL Effect - a new podcast from Reinhart Shareholder Heidi Thole. In each episode, Thole explores various aspects of trademark law, from registration and enforcement to infringement and licensing. Anyone from business owners to entrepreneurs to simply one who is curious about IP, this podcast offers business-critical legal know-how and actionable information businesses can use to protect their brands and ensure their continued success. Reinhart Boerner Van Deuren false https://feeds.simplecast.com/0_xXI9_J Reinhart Boerner Van Deuren bkristensen@reinhartlaw.com b212df9c-774a-4ff8-af09-bde006769bd6 Fri, 31 Oct 2025 14:58:49 +0000 bkristensen@reinhartlaw.com (Reinhart Boerner Van Deuren) https://ripl-effect.simplecast.com/episodes/whats-scary-and-whats-not-about-copyright-lessons-from-horror-film-and-tv-F3IX_JhI What’s Scary (and What’s Not) About Copyright: Lessons from Horror Film and TV Reinhart Boerner Van Deuren 00:10:16 In the third episode of her RIPL Effect podcast series, Reinhart Shareholder Heidi Thole explores a staple of the spooky season – horror film and television – examining the ins and outs of copyright – what it protects and what it doesn’t. Throughout the episode, Thole draws on several well-known examples from popular works of media, including Yellowjackets, The Legend of Sleepy Hollow, and Nosferatu. In the third episode of her RIPL Effect podcast series, Reinhart Shareholder Heidi Thole explores a staple of the spooky season – horror film and television – examining the ins and outs of copyright – what it protects and what it doesn’t. Throughout the episode, Thole draws on several well-known examples from popular works of media, including Yellowjackets, The Legend of Sleepy Hollow, and Nosferatu. false full 3 47cb8a6e-4579-4e2e-a59d-5a51e9e5d055 Tue, 14 Oct 2025 20:42:04 +0000 bkristensen@reinhartlaw.com (Reinhart Boerner Van Deuren) https://ripl-effect.simplecast.com/episodes/teeing-up-trademark-law-1R6YSAoA Teeing Up Trademark Law: U.S. and EU Differences Explained Reinhart Boerner Van Deuren 00:09:22 In our second episode of RIPL Effect, Reinhart Shareholder Heidi Thole draws inspiration from the Ryder Cup — a long-standing international golf competition pitting the U.S. against Europe — to explore a timely comparison of U.S. and EU trademark law. She breaks down four key areas of difference, including: Scope of protection; basis of trademark rights; application process; and maintenance and renewal. Thole explains the advantages, drawbacks and strategic considerations within each system, providing practical guidance on how to protect and manage trademarks more effectively across jurisdictions. In our second episode of RIPL Effect, Reinhart Shareholder Heidi Thole draws inspiration from the Ryder Cup — a long-standing international golf competition pitting the U.S. against Europe — to explore a timely comparison of U.S. and EU trademark law. She breaks down four key areas of difference, including: Scope of protection; basis of trademark rights; application process; and maintenance and renewal. Thole explains the advantages, drawbacks and strategic considerations within each system, providing practical guidance on how to protect and manage trademarks more effectively across jurisdictions. false full 2 bb04f548-77cc-401b-967b-d57c50ff7d1b Thu, 7 Nov 2024 18:00:00 +0000 bkristensen@reinhartlaw.com (Heidi Thole) https://ripl-effect.simplecast.com/episodes/whats-brewing-in-trademark-law-ip-and-the-craft-brewing-distilling-industry-4_yOXcIB What’s Brewing in Trademark Law: IP and the Craft Brewing/Distilling Industry Heidi Thole 00:44:32 Welcome to the premiere of Reinhart’s new podcast series, RIPL Effect. Reinhart Shareholder Heidi Thole will be serving up industry insights, business-critical knowledge and actionable information that craft brewers, distillers or anyone else interested in trademarks can use to protect their own work and brands. Guest experts will also join Thole in future episodes to discuss trending topics and legal updates across a variety of different industries. In this first episode, Thole takes a look into the world of trademarks, providing a comprehensive overview of what they are, how they work, and their importance in branding and marketing at the intersection of brewing and distilling. Thole also discusses the different types of trademarks that exist, their strength levels and the benefits of registering one. Additionally, the episode examines legal considerations such as trademark infringement and enforcement, and challenges like using a celebrity’s likeness or copyrighted material in branding. Welcome to the premiere of Reinhart’s new podcast series, RIPL Effect. Reinhart Shareholder Heidi Thole will be serving up industry insights, business-critical knowledge and actionable information that craft brewers, distillers or anyone else interested in trademarks can use to protect their own work and brands. Guest experts will also join Thole in future episodes to discuss trending topics and legal updates across a variety of different industries. In this first episode, Thole takes a look into the world of trademarks, providing a comprehensive overview of what they are, how they work, and their importance in branding and marketing at the intersection of brewing and distilling. Thole also discusses the different types of trademarks that exist, their strength levels and the benefits of registering one. Additionally, the episode examines legal considerations such as trademark infringement and enforcement, and challenges like using a celebrity’s likeness or copyrighted material in branding. craft distilling, craft beverage industry, craft brewing, intellectual property, trademarks false full 1