Marketing With Empathy®

163. How Startup Potluck Reimagines Dinner for Moms - Shannon Amspacher

sarah@kindredspeak.com (Sarah Panus) — Fri, 20 Feb 2026 17:00:00 +0000

EP 163. What if the most overlooked opportunity in family marketing is sitting at the dinner table? In this episode, I talk with Shannon Amspacher, founder of startup Potluck, a new community-based meal swap app that helps families batch cook and share meals with people they already know and trust, like other parents from school, daycare, faith groups, or local communities. We explore the invisible mental load behind dinner, why traditional convenience solutions don’t go far enough, and what marketers can learn about building trust-based, empathy-driven products that solve real everyday pressures for moms.

SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/how-startup-potluck-reimagines-dinner-for-moms---shannon-amspacher-episode-163/

SCHEDULE FREE 30-MIN. CALL WITH SARAH PANUS to discuss your content strategy goals and challenges: ⁠⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠⁠

WATCH ON YOUTUBE: ⁠https://www.youtube.com/@iamsarahpanus⁠

FREE QUIZ: Find Out Which of Sarah’s Services Can Help Your Brand in 60-Seconds
Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. ⁠https://www.tryinteract.com/share/quiz/687925666cfb770015362513⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

162. Faye Helps Moms Ask for Help Without Guilt

sarah@kindredspeak.com (Sarah Panus) — Tue, 6 Jan 2026 11:30:00 +0000

EP 162. Sarah Panus sits down with Liz Hernandez, Head of Marketing at Faye, to unpack how the brand is helping moms ask for help without guilt. Liz shares how Faye is reimagining personal assistance for families, what tasks busy moms are most eager to outsource, and the surprising mindset barriers that keep many from seeking support. You’ll also hear how Faye builds trust in a deeply personal category, sparks authentic word-of-mouth and organic influencer partnerships without massive budgets, and communicates value in a way that feels empowering instead of pressure-filled. A must-listen for marketers who want to serve moms with empathy while driving real growth.

SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/faye-helps-moms-ask-for-help-without-guilt-liz-hernandez-episode-162/

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS to discuss your content strategy goals and challenges: ⁠⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠⁠

WATCH ON YOUTUBE: ⁠https://www.youtube.com/@iamsarahpanus⁠

FREE QUIZ: Which of Sarah’s Services Can Help Your Brand in 60-Seconds
Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. ⁠https://www.tryinteract.com/share/quiz/687925666cfb770015362513⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

161. Mental Load of Moms & How Brands Can Help | Alyssa Wolff

sarah@kindredspeak.com (Sarah Panus) — Tue, 25 Nov 2025 21:40:00 +0000

EP 161. What’s really weighing on moms today, and how can brands meaningfully support them instead of adding to the noise? In this episode, Sarah talks with Alyssa Wolff, founder of Unbusy and mom of five, about the invisible mental load moms carry, the emotional and practical pressures they’re juggling, and what marketers can overlook. We unpack why convenience and customization matter, what messaging actually resonates, and how brands can build deeper trust with women who are stretched thin.

SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/mental-load-of-moms--how-brands-can-help-with-alyssa-wolff-episode-161/

WATCH ON YOUTUBE: ⁠https://www.youtube.com/@iamsarahpanus⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

160. PR Formula to Stop Being Invisible | Amy Bartko

sarah@kindredspeak.com (Sarah Panus) — Tue, 30 Sep 2025 10:30:00 +0000

EP 160. PR is more than press—it’s the visibility that builds credibility and drives sales. In this episode, Sarah Panus talks with Amy Bartko, founder of Chatterbox PR & Marketing, about her PR formula: gain visibility to earn credibility and achieve profitability. Amy shares insider tips for landing media, influencer, and celebrity coverage, plus practical steps brands can take to stop being invisible and start getting noticed.

SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/pr-formula-to-stop-being-invisible--amy-bartko-episode-160/

SCHEDULE FREE 30-MIN. CALL WITH SARAH PANUS to discuss your content strategy goals and challenges: ⁠⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠⁠

WATCH ON YOUTUBE: ⁠https://youtu.be/CVf4nSGPD6s

FREE QUIZ: Find Out Which of Sarah’s Services Can Help Your Brand in 60-Seconds
Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. ⁠https://www.tryinteract.com/share/quiz/687925666cfb770015362513⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

159. Women 45+ Aren't Aging Out— They're Powering Up | Sharon Macey

sarah@kindredspeak.com (Sarah Panus) — Tue, 23 Sep 2025 10:30:00 +0000

EP 159. Women 45+ aren’t aging out—they’re powering up, and they move markets. In this episode, Sharon Macey (Mom to MORE®) shows how ditching clichés, using real representation, and messaging function, energy, and joy converts better with midlife decision-makers. We cover how to show up as a partner during reinvention moments (empty nest, caregiving, career pivots, menopause) and what to steal from brands like Dove, Athleta, and Eileen Fisher. Listen to sharpen your strategy, increase conversion, and earn decades-long loyalty.

SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/women-45-arent-aging-out-theyre-powering-up--sharon-macey-episode-159/

WATCH ON YOUTUBE: ⁠https://www.youtube.com/@iamsarahpanus⁠

FREE QUIZ: Find Out Which of Sarah’s Services Can Help Your Brand in 60-Seconds
Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. ⁠https://www.tryinteract.com/share/quiz/687925666cfb770015362513⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

158. Thought I Was Going Deaf. Turns Out, I’m Just Distracted.

sarah@kindredspeak.com (Sarah Panus) — Wed, 10 Sep 2025 10:30:00 +0000

EP 158. Ever feel like life is just too noisy to connect—at home or in your marketing? Host, Sarah Panus, shares a personal story that started with a hearing test and sparked powerful insights about distraction, parenting, and what it really takes to cut through the noise as a brand. Tune in for three actionable storytelling tips to help your marketing break through busy, distracted audiences and genuinely connect with today’s families; so your audience not only hears you but actually LISTENS.

SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/thought-i-was-going-deaf-turns-out-im-just-distracted-episode-158/

NEED TO FIX YOUR MESSAGING FAST? SARAH HAS A STORYBRAND WORKSHOP FOR THAT: ⁠https://www.kindredspeak.com/storybrand⁠

SCHEDULE FREE 30-MIN. CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠⁠ WATCH ON YOUTUBE: ⁠https://www.youtube.com/@iamsarahpanus⁠

FREE QUIZ: Confused About Where to Start? Let's Fix That.

Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. ⁠https://www.tryinteract.com/share/quiz/687925666cfb770015362513⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

157. Next Era Influencer Marketing: Co-Create With Moms – Monica Banks

sarah@kindredspeak.com (Sarah Panus) — Tue, 26 Aug 2025 10:30:00 +0000

EP 157. Connect with moms in a way that feels real—not forced. Monica Banks, founder of Mom Creators and Gugu Guru, explains the new playbook for influencer marketing. Discover why brands should think in terms of co-creation (not just paid posts), how to find the right mom creators, and the first steps to building your own mom ambassador community.

SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/monica-banks-mom-influencer-marketing-communities-episode-157/

NEED TO FIX YOUR MESSAGING FAST? SARAH HAS A STORYBRAND WORKSHOP FOR THAT: https://www.kindredspeak.com/storybrand

SCHEDULE FREE 30-MIN. CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠

WATCH ON YOUTUBE: https://youtu.be/IafHZm9rFcs

FREE QUIZ: Confused About Where to Start? Let's Fix That.

Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. https://www.tryinteract.com/share/quiz/687925666cfb770015362513

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

156. Partytrick Makes Event Planning Effortless for Busy Moms & Brands - Virginia Frischkorn

sarah@kindredspeak.com (Sarah Panus) — Tue, 12 Aug 2025 10:30:00 +0000

EP 156. What do moms really need from brands? Spoiler: it's not just more inspiration—it's easier execution! In this episode, host Sarah Panus chats with Virginia Frischkorn, award-winning event planner and founder of Partytrick.com, about the changing needs of moms and how brands can actually help. Dive into real talk about supporting moms at every stage, building authentic brand collaborations, and turning everyday moments into memorable celebrations (without all the stress!). Whether you're a marketer, founder, or curious parent, you’ll walk away with actionable insights for connecting with moms, making their lives easier, and earning their loyalty. Get ready to rethink your content strategy—and maybe plan your next get-together with this party planner in your pocket.

SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/partytrick-makes-event-planning-effortless-for-busy-moms--brands---virginia-frischkorn-founder-interview-episode-156/

NEED TO FIX YOUR MESSAGING FAST? SARAH HAS A STORYBRAND WORKSHOP FOR THAT: https://www.kindredspeak.com/storybrand

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠

WATCH ON YOUTUBE: https://youtu.be/ace20ArGndU

FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

155. Red vs. Blue Customers: Drive Growth with this Non-Political Approach

sarah@kindredspeak.com (Sarah Panus) — Tue, 5 Aug 2025 13:50:00 +0000

EP 155. In today’s increasingly polarized market, understanding your customer base can feel like navigating a minefield. Should brands pick a side, stay neutral, or simply avoid “controversial” topics altogether? On the latest episode of Marketing With Empathy®, I sat down with Chris Peterson—co-founder of LifeMind AI and author of Red and Blue Customers: How to Drive Growth and Manage Risk in Today’s Conservative and Liberal Markets—to discuss how marketers can unlock growth by understanding worldviews, not politics. Here’s a guide to what every marketing team should know about connecting meaningfully (and safely) with diverse audiences.

SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/red-vs-blue-customers-drive-growth-with-this-non-political-approach-episode-155/

ARE YOUR CUSTOMERS ARE MORE LIBERAL OR CONSERVATIVE ? FIND OUT WITH THIS FREE ANALYSIS OFFER: https://www.lifemind.ai/empathy

LEARN MORE ABOUT SARAH’S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠

WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus

QUIZ: Which of These Content Makeovers is Right for Your Brand?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

154. The Emotional Side of Value-Based Marketing - Emily Lyman

sarah@kindredspeak.com (Sarah Panus) — Wed, 16 Jul 2025 10:30:00 +0000

EP 154. Why feelings drive sales. Most marketers focus on data—but people buy based on emotion. Guest Emily Lyman, the Founder & CEO of Branch & Bramble agency, breaks down value-based marketing, the 4 core human values, and how to tweak your messaging to connect and convert with more moms and other customer segments.

SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/why-feelings-drive-sales-value-based-marketing-that-connects-and-converts-with-emily-lyman-episode-154/

LEARN MORE ABOUT SARAH’S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠

WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

153. Fix Your Messaging Fast – workshop options

sarah@kindredspeak.com (Sarah Panus) — Tue, 27 May 2025 10:30:00 +0000

EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go from foggy to focused in about a week.

SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/fix-your-messaging-strategy-fast--storybrand-workshop-options-episode-153/

LEARN MORE ABOUT SARAH’S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠

WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus

FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

152. Stop Guessing. Start Benchmarking Your Marketing with AI.

sarah@kindredspeak.com (Sarah Panus) — Tue, 13 May 2025 10:30:00 +0000

EP 152. Erik Huberman, CEO of Hawke Media, shares how AI and smart benchmarking are transforming marketing—and what brands need to do to earn moms’ trust and get better results. Discover how Hawke AI uses real-time data to flag wins, spot gaps, and guide your next move.

SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/stop-guessing-start-benchmarking-your-marketing-with-hawke-ai-episode-152/

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠

FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

151. Reach Women Going Through Menopause – ByWinona.com

sarah@kindredspeak.com (Sarah Panus) — Wed, 30 Apr 2025 16:52:00 +0000

EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and marketing lead, Brooke Matthews, of ByWinona.com share what women really experience during these seasons and how marketers can better connect with them through empathy, education, and simplicity.

SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/reach-women-going-through-menopause--bywinonacom-episode-151/

WATCH ON YOUTUBE: https://youtu.be/gL76aorWfFo

FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

150. Understand Mompreneurs to Win Her Business - Jacqueline Green

sarah@kindredspeak.com (Sarah Panus) — Tue, 1 Apr 2025 10:30:00 +0000

EP 150. Want to sell to mom entrepreneurs? First, you need to understand their juggle. In this episode, host Sarah Panus is joined by business owner and mom Jacqueline Green, of Behind the Design, to dive deep into the daily struggles, desires, and decision-making process of mompreneurs. Learn what they’re balancing, why they crave simplicity and realism, and how your brand can better serve, support, and sell to them. Packed with real-life insights and actionable takeaways, this conversation is a must-listen for marketers looking to connect authentically with mom entrepreneurs.

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

149. 8 Unexpected Industries Moms Have Big Buying Power

sarah@kindredspeak.com (Sarah Panus) — Tue, 18 Mar 2025 10:30:00 +0000

EP 149. Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions. Create a clear content plan to reach moms in these markets and drive more leads and sales.

SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/8-industries-moms-have-huge-buying-power-episode-149/

RSVP to join free "The Sell to More Moms Masterclass" led by Sarah Panus on Thursday, April 17, 2025 here: https://sarahpanus.podia.com/the-sell-to-more-moms-webinar

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

148. Inside Nickelodeon's Approach to Engaging Moms and Kids

sarah@kindredspeak.com (Sarah Panus) — Tue, 11 Mar 2025 10:30:00 +0000

EP 148. Inside look at how Nickelodeon approached marketing to moms and kids; capturing hearts and minds. Moms drive purchases of family experiences. Rob Garay is back to share his experiences working with Nickelodeon Recreation, a sector responsible for overseeing Broadway shows, the Nickelodeon Cruise, Nickelodeon Hotel, and other initiatives beyond television production.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/inside-nickelodeons-approach-to-engaging-moms-and-kids-rob-garay-part-2-episode-148/

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you

at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

147. Psychology Behind Marketing to Women - Rob Garay (part 1)

sarah@kindredspeak.com (Sarah Panus) — Tue, 4 Mar 2025 11:30:00 +0000

EP 147. What's the psychology behind marketing and what questions should we be asking ourselves when we're trying to reach more moms/women versus men? Rob Garay, author of the book Marketing Minds: A Look at Psychology and Marketing, joins Host, Sarah Panus to get Rob’s advice related to the words you use, amount of adjectives, colors and visuals.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/psychology-behind-marketing-to-women-rob-garay-part-1-episode-147/

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

146. Secrets to Repeatedly Selling Out Children's Events in North Carolina

sarah@kindredspeak.com (Sarah Panus) — Tue, 18 Feb 2025 11:30:00 +0000

EP 146. Local business spotlight: Paul Spring shares his secrets for repeatedly selling out more than 300 children’s events in North Carolina for his Birthday Party Rockstar and Rockstar Bubbles companies. From magic to foam; texting to google reviews; Facebook groups to local mommy blogs; referrals to repeat business – learn how Paul’s successfully selling to more moms.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/paul-spring-secrets-to-repeatedly-selling-out-childrens-events-in-north-carolina-birthday-party-rockstar-episode-146/

NEW - WATCH ON YOUTUBE: https://youtu.be/kiI7OQEikcQ

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS: https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

145. Mobile Marketing to Moms - Jennie Lewis, Airship

sarah@kindredspeak.com (Sarah Panus) — Tue, 4 Feb 2025 11:30:00 +0000

EP 145. Moms are on the move all the time, so mobile marketing is important for your brand. Jennie Lewis of Airship, joins Sarah in this episode to talk about ways to improve brand apps and the mobile web experience. What to look for and ask for in the first 30 days + other factors like metrics and cross-channel integrations to consider to better serve your mom customers via their cell phones.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/mobile-marketing-to-moms-with-jennie-lewis-episode-145/

NEW - WATCH ON YOUTUBE: https://youtu.be/AbNJZWJDxi4

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS: https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

144. My 3 Storytelling Pillars and How to Pick Yours

sarah@kindredspeak.com (Sarah Panus) — Tue, 28 Jan 2025 11:30:00 +0000

EP 144. “What should we talk about this year?” To help answer this in your content marketing plans, Sarah Panus teaches you how to pick your brand’s 3 storytelling pillars – and shares her own new company pillars. LEARN: Why 3 is the magic number. What phase of the content planning process you pick these? How and where to use them to more easily build an annual content calendar that markets with more empathy.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/my-3-storytelling-pillars-how-to-pick-yours-episode-144/

WATCH ON YOUTUBE: https://youtu.be/bGHOA7pYzfw

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS: https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

143. Engage Moms With Enriching Video Content – Matt Cornelison, FUNGI Media

sarah@kindredspeak.com (Sarah Panus) — Tue, 21 Jan 2025 11:30:00 +0000

EP 143. Award-winning visual storyteller and agency owner, Matt Cornelison of FUNGI Media, shares ways brands can engage moms with enriching video content marketing. Listen to hear about 3 brands doing this well, employees as influencers, the perfect recipe of convenience + enriching or entertaining content, humor moms appreciate, shared content libraries, and ways to repurpose content via videos.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/engage-moms-with-enriching-video-content-w-matt-cornelison-fungi-media-episode-143/

WATCH ON YOUTUBE: https://www.youtube.com/@marketingwithempathy

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

142. Bumpin Blends Smoothies Simplify Life for Busy Moms – Lisa Mastela

sarah@kindredspeak.com (Sarah Panus) — Tue, 14 Jan 2025 11:30:00 +0000

EP 142. Moms decide what she and others around her eat. Guest, Lisa Mastela, MPH, RD is the CEO of Bumpin Blends, frozen smoothie cubes that caters to moms. Lisa launched the company during maternity leave from her garage & has grown it into a 7-figure business available online, in Costco and 3,000+ stores. Originally launched for pregnant women, Bumpin Blends has expanded to cater to moms and families everywhere. Lisa shares crucial insights including the delicate art of niching without alienating potential customers, understanding the unique purchasing influences of moms, and the endless decision fatigue they face. Hear how Bumpin Blends carved its niche in the crowded marketplace and learn strategies to ensure a streamlined shopping experience that keeps moms coming back for more.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/bumpin-blends-smoothies-simplify-life-for-busy-moms-lisa-mastela-ep-142/

WATCH ON YOUTUBE: https://youtu.be/QG-euCphePM

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help

you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you

at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

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141. Storytelling Tips for Home Industry Success – Ericka Saurit

sarah@kindredspeak.com (Sarah Panus) — Tue, 26 Nov 2024 10:30:00 +0000

EP 141. Women make a majority of decisions in the home industry. There’s a lot of products and services sold in the home industry from interior designers to manufacturers and retailers. So what marketing and storytelling works best in the home industry? Home expert and agency owner, Ericka Saurit, walks us through her E3 Storytelling Framework. How to differentiate your products and services in a sea of sameness, so you can grow your brand with empathy.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/home-industry-storytelling-tips-content-marketing-women-marketing-ericka-saurit-episode-141/

Watch on YouTube: https://youtu.be/Q4Lusp6TlWQ

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

140. SEO Tips to Capture the Attention of Moms – Lorianna Sprague, SEO Expert

sarah@kindredspeak.com (Sarah Panus) — Tue, 29 Oct 2024 09:30:00 +0000

EP 140. SEO techniques to help your brand better reach and engage more mom customers. Guest, Lorianna Sprague is an SEO expert and founder and CEO of Upfront Mktg, and joins host, Sarah Panus, to share tips to think about in your brand’s SEO practices to better capture the attention of moms. Moms control a significant portion of household purchases, making them a critical audience for many brands. Tune in to explore how your brand can leverage SEO to reach these influential consumers, discussing strategies like keyword optimization, local SEO, importance of mobile with moms, and creating authentic, valuable content, so you can grow your brand with empathy.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/seo-marketing-tips-to-capture-attention-of-mom-customers-lorianna-sprague-episode-140/

WATCH ON YOUTUBE: https://youtu.be/lnRHyCHFrcw

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

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139. Reach Moms Locally: MoCo Mom Community - Kiley Stromberg

sarah@kindredspeak.com (Sarah Panus) — Tue, 17 Sep 2024 09:30:00 +0000

EP 139. How can you help more moms on a local level? Kiley Stromberg, the founder of MoCo Mom shares how she’s making a difference for moms in Moore County, North Carolina, by providing crucial resources, fostering a supportive environment, and addressing challenges local mothers face. Ideas and opportunities for brands looking to connect with moms at a local level.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/MoCo-Mom-Local-Community-Kiley-Stromberg-episode-139/

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

138. ANNOUNCEMENT: Marketing to Moms Pivot

sarah@kindredspeak.com (Sarah Panus) — Tue, 13 Aug 2024 09:30:00 +0000

EP 138. Host, Sarah Panus, has a big announcement about a pivot this podcast is making. Marketing With Empathy is niching down to focus specifically on Marketing With Empathy -- to Moms! It will now be the podcast for brands that want to target and engage moms. Listen to Sarah's quick announcement and what to expect going forward.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/138

Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

137. Inside Forum for Naturals Community - Ted Ning

sarah@kindredspeak.com (Sarah Panus) — Tue, 6 Aug 2024 10:30:00 +0000

EP 137. Forum for Naturals community founder, Ted Ning shares advice to help brands build and nurture engaged communities. Approaching it like a science experiment, Ted shares learnings, mistakes, listening, and high-level thinking he's learned to build and grow successful communities for marketers and sustainability leaders. Sarah and Ted explore the motivations behind creating and nurturing communities, the value of identifying a brand promise, the importance of active listening, and the pivotal role of super users. Want to build or grow your own brand community? Listen to Ted's first-hand journey and expertise.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/forum-for-naturals-community-building-ted-ning-episode-137/

Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

136. REI’s Premium Content Arm: Co-op Studios

sarah@kindredspeak.com (Sarah Panus) — Tue, 11 Jun 2024 16:17:00 +0000

EP 136. REI’s Divisional VP of Brand Marketing, Paolo Mottola, returns to give an inside look at how their internal content arm for premium brand storytelling content works. Creating films, podcasts, feature length content and more.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/REI-content-arm-co-op-studios-paolo-mottola-episode-136/

Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

135. REI's new #OptOutside Summer Campaign - Paolo Mottola

sarah@kindredspeak.com (Sarah Panus) — Tue, 4 Jun 2024 09:30:00 +0000

EP 135. Paolo Mottola, the divisional VP of brand marketing at REI co-op, joins Sarah to give a behind-the-scenes look at REI’s newest Summer #OptOutside campaign + why they lean into storytelling and advice for brands navigating the current tough economy. REI is an outdoor retailer and the largest consumer co-op in the U S with 23 million members. Paolo leads marketing strategy, campaigns, partnerships, and brand marketing channels, including advertising, social media and content marketing. He created and leads REI co-op studios, which develops and produces films, podcasts, and editorial programs to inspire audiences with transformative outdoor storytelling.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/REI-Opt-Outside-Summer-2024-Paolo-Mottola-episode-135/

Learn More About #OptOutside: https://www.rei.com/opt-outside

Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

134. Branded Quiz Tips from my Quiz Coach - Helen Munshi (part 3)

sarah@kindredspeak.com (Sarah Panus) — Wed, 15 May 2024 16:00:00 +0000

EP 134 - [Part 3 of 3 quiz mini-series] Create quizzes that generate thousands of ready-to-buy leads. Sarah chats with her Quiz Coach, Helen Munshi, to clarify key quiz funnel aspects you need to remember when making your own branded quizzes as part of your content marketing strategy. Get Helen’s free video training below. + Don’t forget to take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company’s content at link below.

Get Helen’s Free Quiz Video Training to get thousands of ready-to-buy leads at https://helenmunshi.lpages.co/css-the-qa-opt-in-to-lightbulb-sarah-panus/ .

Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/branded-quiz-tips-quiz-coach-helen-munshi-episode-134/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

133. Interact's AI Quiz Maker - Josh Haynam (part 2)

sarah@kindredspeak.com (Sarah Panus) — Wed, 1 May 2024 10:30:00 +0000

EP 133 - [Part 2 of 3 quiz mini-series] Josh Haynam, Co-Founder & CEO of the popular quiz platform, Interact, joins Sarah to share ideas of how to use quizzes to advance a variety of things across your business. + Interact’s new AI quiz maker. Don’t forget to take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ (hosted on Interact) for actionable tips to help improve your company’s content at link below.

Try Interact for Free Using Sarah's Link: https://get.tryinteract.com/wwxwhr49v40i

Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/quiz-interact-josh-haynam-episode-133/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

132. What You Can Learn from My First Quiz (part 1)

sarah@kindredspeak.com (Sarah Panus) — Tue, 23 Apr 2024 10:30:00 +0000

EP 132. [Part 1 of 3 quiz mini-series] BTS of Sarah’s first quiz creation journey and how she’s integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engaging questions; which quiz platform she recommends; and upcoming quiz expert guests. Take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company’s content at link below.

FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/what-you-can-learn-from-sarah-panus-first-quiz-episode-132/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

131. Building Niche Masterminds for Growth & Engagement

sarah@kindredspeak.com (Sarah Panus) — Tue, 9 Apr 2024 22:00:00 +0000

EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your career, your team's skills, or your customer's engagement! How it works, what's the content plan, timing, mistakes to avoid...

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/niche-masterminds-for-growth-engagement-matt-banker-episode-131/

FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

130. This AI-Data Engine is Your Brand’s Empathy Secret Weapon - Ian Baer, Sooth

sarah@kindredspeak.com (Sarah Panus) — Tue, 2 Apr 2024 10:30:00 +0000

EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula for an emotional connection to your brand. Increasing customer value 4x, and loyalty by an average of 20 months. These insights are a content marketers dream.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/this-ai-data-engine-is-your-brands-empathy-secret-weapon-ian-baer-sooth-episode-130/

FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

129. Gen Z Doesn't Buy Things, They Buy Inspiration - Ian Baer, Sooth

sarah@kindredspeak.com (Sarah Panus) — Tue, 26 Mar 2024 10:30:00 +0000

EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As they grow to become America's dominant generation, understanding the emotional difference in trends, culture and tech will separate brands that success with this demographic from those that fail. What you need to know...

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/genz-doesnt-buy-things-they-buy-inspiration-ian-baer-sooth-episode-129/

FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

128. Decode Consumer Buying Behavior - Mary Mathes, Alpha-Diver

sarah@kindredspeak.com (Sarah Panus) — Tue, 19 Mar 2024 10:30:00 +0000

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you. Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you?

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/decoding-consumer-buying-behaviors-mary-mathes-alpha-diver-episode-128/

FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

127. Social: 5 Steps to Attract More Leads & Get Unstuck in 1 Hour a Week - Karlyn Ankrom

sarah@kindredspeak.com (Sarah Panus) — Thu, 14 Mar 2024 17:10:00 +0000

EP 127. Social media marketing is powerful, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week? Guest, Karlyn Ankrom answers both of these questions, and she joins host. Sarah Panus, to share several examples of brands doing a great job of having fun with social to drive engagement.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/social-5-steps-to-attract-more-leads-get-unstuck-in-1-hour-a-week-episode-127/

FREE QUIZ: Ready to Improve Your Content Strategy?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

126. Hallow App's #Pray40 Content Brilliance

sarah@kindredspeak.com (Sarah Panus) — Wed, 21 Feb 2024 19:00:00 +0000

EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind Hallow’s wildly popular Pray40 challenge, with callouts to think about for your own brand challenges.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/hallow-apps-pray40-content-brilliance-episode-126/

(QUIZ) READY TO IMPROVE YOUR CONTENT STRATEGY?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704

MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

125. Write a One-Liner for More Impact

sarah@kindredspeak.com (Sarah Panus) — Tue, 6 Feb 2024 17:00:00 +0000

EP 125. Quickly explain what you do in a way that attracts more customers. Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it’s useful; who it’s good for; and how to craft and perfect yours to generate curiosity and get potential customers to say "tell me more".

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/write-a-one-liner-for-more-impact-episode-125/

SARAH’S ONE-LINER WORKSHOPS: https://www.kindredspeak.com/one-liner-workshop

(FREEBIE) Content Marketing Hourglass Funnel PDF from Sarah Panus https://sarahpanus.myflodesk.com/hourglassfunnel

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

124. Be a Better Networker - Author, Kurt Schmidt

sarah@kindredspeak.com (Sarah Panus) — Thu, 18 Jan 2024 22:57:00 +0000

EP 124. Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/be-a-better-networker-advice-from-kurt-schmidt-episode-124/

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

123. MWE's Plan to Improve Your Content & Drive Results

sarah@kindredspeak.com (Sarah Panus) — Tue, 9 Jan 2024 11:30:00 +0000

EP 123. Marketing and business leaders lack the time, skills and people to get their content done well. Host, Sarah Panus outlines what Marketing With Empathy® will cover this year + where she’s been the last two months. So, you can learn ways to improve your brand’s content strategies to drive better business results.

If you're a marketing or business leader seeking actionable strategies to enhance your content marketing efforts, this is the podcast for you.

SHOW NOTES: xx

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

122. Uncover Your Hidden Sabotage: How to Shift Your Mindset for Success

sarah@kindredspeak.com (Sarah Panus) — Fri, 13 Oct 2023 17:02:00 +0000

EP 122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah shares the tough observation from her husband that resulted in her own success epiphany, and realization that she's been making excuses the last 13 year when it comes to her wellness journey. Listen to see if you're doing the same thing in your life.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/uncover-your-hidden-sabotage-how-to-shift-your-mindset-for-success-episode-122/

JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

121. Use Freebies to Get Leads

sarah@kindredspeak.com (Sarah Panus) — Fri, 15 Sep 2023 11:45:00 +0000

EP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then nurture them over time so you stay top of mind with them when they're ready to buy. Why you need this, and examples of freebies to help you generate leads.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/121-use-freebies-transitional-ctas-to-get-leads/

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

READ FULL TRANSCRIPTION: https://app.castmagic.io/share/c47d268b-545d-470e-8e4c-3ce2b0e59ef7

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120. How Senior Marketers Can Soar by Balancing Art and Science - Nancie McDonnell Ruder

sarah@kindredspeak.com (Sarah Panus) — Tue, 29 Aug 2023 10:30:00 +0000

EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, and how embracing both can lead to new heights of success. She introduces the Noetic Art and Science assessment, a tool she created to help marketers navigate this blend and address gaps in their professional growth and career development. + insights on the role of empathy in marketing; the challenges organizations face in branding and people management; and the importance of curiosity and overcoming fear in embracing learning.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-senior-marketers-can-soar-by-balancing-art-science-nancie-mcdonnell-ruder/

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

READ FULL TRANSCRIPTION: https://app.castmagic.io/share/0110238e-c983-491f-9ce9-f14065f4a463

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119. Making Content Accessible for Disabilities -Aaron Page, Allyant

sarah@kindredspeak.com (Sarah Panus) — Tue, 15 Aug 2023 10:30:00 +0000

EP 119. 42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessible from expert, Aaron Page. Aaron’s also blind and gives us the inside scoop on the top mistakes company make when he's trying to access their content – including a listen to what his screen reader sounds like when reading a webpage.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/119-making-content-accessible-for-disabilities-aaron-page-allyant/

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

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118. Breaking Down White Papers - Jessica Mehring

sarah@kindredspeak.com (Sarah Panus) — Sat, 12 Aug 2023 20:11:00 +0000

EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

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117. Permission to Rest (Sometimes)

sarah@kindredspeak.com (Sarah Panus) — Tue, 11 Jul 2023 10:30:00 +0000

EP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/permission-to-rest-sometimes-episode-117/

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

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116. Make Your Customer the Hero

sarah@kindredspeak.com (Sarah Panus) — Mon, 3 Jul 2023 10:30:00 +0000

EP 116. Your audience is busy, and tunes you out —UNLESS — you talk about how you help them solve a problem they need help with. Host, Sarah Panus shares a quick tip about making your customer the hero in content (instead of your company) to drive better content results.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/make-your-customer-the-hero-episode-116/

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

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115. How SEO Informs Your Editorial Calendar - Agents of Change

sarah@kindredspeak.com (Sarah Panus) — Wed, 28 Jun 2023 10:30:00 +0000

EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel better armed to incorporate SEO, empathy and data insights into your content calendar planning.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-seo-informs-your-editorial-calendar-agents-of-change-episode-115/

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

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114. Build Stronger Bonds Between Sales & Marketing - Brooke Greening

sarah@kindredspeak.com (Sarah Panus) — Tue, 6 Jun 2023 20:55:00 +0000

EP 114. Marketing and Sales teams don't always communicate as well as they could, resulting in unnecessary stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful marketing to get the leads you need. You also need effective sales teams to get the sales you need. As a content marketer, here's how you can bridge the two better.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/build-stronger-bonds-between-sales-and-marketing-brooke-greening-episode-114/

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

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113. Summer Content Insights for Adults, College Students, Kids & Elderly

sarah@kindredspeak.com (Sarah Panus) — Tue, 30 May 2023 21:50:00 +0000

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to see if they spark any content ideas, or tweaks to help your Summer content better resonate with your target audience(s).

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/summer-content-insights-for-adults-college-students-kids-the-elderly-episode-113/

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

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112. Boost Internal Support for Your Company's Content - Joe Pulizzi

sarah@kindredspeak.com (Sarah Panus) — Wed, 24 May 2023 10:30:00 +0000

EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term results. What you can do to help get more internal support for the content marketing work you do/want to be doing.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/boost-internal-support-for-companys-content-joe-pulizzi-episode-112/

(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9

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111. 8 Mistakes to Avoid When Creating Content Marketing Strategy

sarah@kindredspeak.com (Sarah Panus) — Tue, 9 May 2023 10:30:00 +0000

EP 111. Sarah explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-mistakes-to-avoid-when-creating-content-marketing-strategy-episode-111/

(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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110. How StoryBrand Clarifies Marketing Messages

sarah@kindredspeak.com (Sarah Panus) — Tue, 2 May 2023 10:30:00 +0000

EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much she decided to become a Certified StoryBrand Guide herself? Sarah answers all your Qs, so you can decide how to infuse StoryBrand to help make your content marketing clearer and more effective every single day.

SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-storybrand-clarifies-marketing-messages/

(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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109. Creating Superfans, Brittany Hodak

sarah@kindredspeak.com (Sarah Panus) — Tue, 25 Apr 2023 10:30:00 +0000

EP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells you how, from her Creating Superfans book, including: the SUPER model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving you the first four chapters for free!

SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/creating-superfans-brittany-hodak-ep-109/

(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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108. How to Be More Influential (part 2) - Gordon Glenister

sarah@kindredspeak.com (Sarah Panus) — Wed, 19 Apr 2023 10:30:00 +0000

EP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; your circle of friends; and tips to network and build your community with other influential people.

SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/managing-influencer-marketing-and-becoming-more-influential-yourself-gordon-glenister-ep-107-108/

(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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107. Influencer Marketing (part 1) - Gordon Glenister

sarah@kindredspeak.com (Sarah Panus) — Tue, 18 Apr 2023 10:30:00 +0000

EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influencers beyond social media. Gordon’s favorite influencer tools and platforms. An example of employee influencer marketing. What makes the most successful campaigns; and how to invest in influencer marketing during budget cuts.

SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/managing-influencer-marketing-and-becoming-more-influential-yourself-gordon-glenister-ep-107-108/

(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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106. Better Decisions + Discover Yourself w/ These Frameworks, Brian Ondrako

sarah@kindredspeak.com (Sarah Panus) — Tue, 11 Apr 2023 10:30:00 +0000

EP 106. 3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework which includes auditing the people you surround yourself IRL and virtually; and the Feel Framework to map your short-term goals.

SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/better-decisions-discover-yourself-w-these-frameworks-brian-ondrako-ep-106/

(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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105. Time Management Hacks for Marketers

sarah@kindredspeak.com (Sarah Panus) — Tue, 4 Apr 2023 10:30:00 +0000

EP 105. Time management is a skill you can improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Useful time management strategies and hacks to implement for all content marketers from time management coach, Anna Dearmon Kornick.

SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/time-management-hacks-for-marketers-ep-105/

(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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104. Video Experts Share 9 Brands Doing Storytelling Well

sarah@kindredspeak.com (Sarah Panus) — Tue, 28 Mar 2023 10:30:00 +0000

EP 104. Four video experts share examples of brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.Crew, Marriott, HP and AirBnB. Are you looking for ideas to improve your company's video storytelling content? This is the fifth and final part of the show's 100th episode five part series look back.

SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/video-experts-share-9-brands-doing-storytelling-well-episode-104/

(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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103. 5 Top Personal Care Tips for Marketers from Last 2 Years

sarah@kindredspeak.com (Sarah Panus) — Tue, 21 Mar 2023 10:30:00 +0000

EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100 episode celebration, and recaps 5 of Sarah's favorite personal self-care guest tips from the last two years. What you deserve to know about your body, so you can lean into your God-given talents with joy each and every day.

SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/5-top-personal-care-tips-for-marketers-from-last-2-years-episode-103

(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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102. Best Influence Marketing Episodes from Last 2 Years

sarah@kindredspeak.com (Sarah Panus) — Tue, 7 Mar 2023 11:30:00 +0000

EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the huge landscape of opportunities to influence their audiences. Sarah shares her favorite influence marketing conversations from the last two years to help you define the best way you should be using influencers.

(free) JOIN Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/top-influence-marketing-episodes-from-last-2-years-episode-102/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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101. Top 4 Empathy Convos From Last 2 Years

sarah@kindredspeak.com (Sarah Panus) — Tue, 28 Feb 2023 11:30:00 +0000

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, to help you better connect with your audience, heart to heart and mind to mind. Hear from Rob Volpe, Kavita Lokchander, Laura Larios and April Seifert.

(free) JOIN Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/top-4-empathy-convos-from-last-2-years-episode-101/

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100. Top 6 Brand Storytelling Examples from Last 2 Years

sarah@kindredspeak.com (Sarah Panus) — Tue, 21 Feb 2023 11:30:00 +0000

EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and Red Wing Shoe Co.

(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/top-6-brand-storytelling-examples-from-last-2-years-episode-100/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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99. Create Better Corporate Videos - Tony Gnau

sarah@kindredspeak.com (Sarah Panus) — Tue, 14 Feb 2023 11:30:00 +0000

EP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions, shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from others; and how to make better (less boring) testimonial videos.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/title-tony-gnau-episode-99/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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98. Smash Organizational Silos w/Content Calendar - Annum

sarah@kindredspeak.com (Sarah Panus) — Tue, 7 Feb 2023 11:30:00 +0000

EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/smash-organizational-silos-w-integrated-content-calendar-episode-98/

(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

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97. Do This to Gather Deeper Consumer Insights - April Seifert, Sprocket

sarah@kindredspeak.com (Sarah Panus) — Tue, 31 Jan 2023 11:30:00 +0000

EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, April Seifert Ph.D helps companies understand their consumers even better, and then translate research findings into tangible action steps.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/do-this-to-gather-deeper-consumer-insights-april-siefert-episode-97/

(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

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96. Video Storytelling from National TV Anchor Turned Brand Storyteller

sarah@kindredspeak.com (Sarah Panus) — Tue, 24 Jan 2023 11:30:00 +0000

EP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = JournoMarketing™. Tips to make compelling video stories that still feel natural and genuine; which brands are doing it well; and how best to structure a team with a focus on JournoMarketing™.

(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/video-storytelling-from-national-tv-anchor-turned-corporate-storyteller-heidi-collins-episode-96/

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95. Quizzes to Attract & Engage Customers – Helen Munshi

sarah@kindredspeak.com (Sarah Panus) — Tue, 17 Jan 2023 15:45:00 +0000

EP 95. Quizzes! Online business growth strategist and trained quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content.

(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/quizzes-to-attract-engage-customers-helen-munshi-episode-95/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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94. Behavior Economics: Predict Shopping Trends, Product Packaging - Siena Dexter, SmashBrand

sarah@kindredspeak.com (Sarah Panus) — Tue, 10 Jan 2023 11:30:00 +0000

EP 94. Behavior economics expert, Siena Dexter from Smashbrand, shares current trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future. How these things can help predict retail behavior at point of sale, ultimately helping you connect with your customers to achieve business goals.

(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/behavior-economics-predict-shopping-trends-product-packaging-episode-94/

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93. Mental Health & Body Odor- Harrys & Lume - Michael Moore

sarah@kindredspeak.com (Sarah Panus) — Tue, 3 Jan 2023 11:30:00 +0000

EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensitive topic with women via iPhone content from its doctor founder.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/mental-health-body-odor-harrys-and-lume-storytelling-examples/

(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

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92. Year 2 Podcast & Business Insight Recap

sarah@kindredspeak.com (Sarah Panus) — Tue, 13 Dec 2022 17:06:00 +0000

EP 92. What can you learn from Sarah’s second year of running the Marketing with Empathy® podcast and Kindred Speak® brand storytelling consulting company? Listen as Sarah reflects on this past year; what she’s learned and changed with the podcast; and a key opp she sees all brands needing help with to advance brand storytelling inside their orgs.

(free) JOIN the Marketing With Empathy® Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/year-2-podcast-and-business-insights-episode-92/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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91. Alice Riot Uses NFTs This Way - Kelly Groehler

sarah@kindredspeak.com (Sarah Panus) — Tue, 6 Dec 2022 11:30:00 +0000

EP 91. Our journey to understand NFTs and Web3 continues. Sarah talks to a company using them. Kelly Groehler is CEO of art curation and Web3 agency, Alice Riot. How they’re using NFTs, her early thoughts on Web3, and storytelling marketing implications.

(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/nft-web3-metaverse-storytelling-marketing-alice-riot-kelly-groehler-ep-91/

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90. Intro to NFTs, Web3, Metaverse - Joseph Jaffe (is not Famous)

sarah@kindredspeak.com (Sarah Panus) — Tue, 29 Nov 2022 11:30:00 +0000

EP 90. Confused by NFTs, Web3, Metaverse, cryptocurrency, and how to think about them in your storytelling plans? Expert, Joseph Jaffe explains what each is, the notion of community capitalism, and storytelling marketing implications.

(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/intro-to-nfts-web3-metaverse-joseph-jaffe-is-not-famous-episode-90/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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89. Free Brand Storytelling Marketer Community

sarah@kindredspeak.com (Sarah Panus) — Tue, 22 Nov 2022 11:30:00 +0000

EP 89. Love the Marketing With Empathy podcast and can't wait to connect with other like-minded marketers? Want to learn more about connecting with audiences through storytelling? Be part of a free community with more content marketing strategists where you can meet and share ideas? There’s a new Marketing With Empathy podcast community Facebook group for this. What happens inside the group? Why join? Who’s already in it? and Why did Sarah create it?

(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab **UPDATED link - moved from Facebook to Slack now**

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/new-free-community-for-brand-storytelling-marketers-episode-89/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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88. Jia Loungewear: It's Not Bad to Think Small - Katie Charrier

sarah@kindredspeak.com (Sarah Panus) — Tue, 15 Nov 2022 11:30:00 +0000

EP 88. Usually we say it's bad to think small, right? But today we're kind of flipping this to find a moment when thinking small isn't bad. Are you racing past some key foundational storytelling elements that small businesses do really well to connect with their audiences? Guest and small business owner, Katie Charrier, of Jia Loungewear, shares what storytelling is like for her new small business. Reminder to be more thoughtful about the small ways you can connect with your audience through storytelling.

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/jia-loungewear-its-not-bad-to-think-small-katie-charrier-episode-88/

(free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

Shop: https://jialoungewear.com/

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87. How to Create a Content Performance Culture - Christoph Trappe

sarah@kindredspeak.com (Sarah Panus) — Tue, 8 Nov 2022 11:30:00 +0000

EP 87. What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss.

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-create-a-content-performance-culture-christoph-trappe-episode-87/

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86. How I Became a Successful Brand Storytelling Strategist (without sacrificing my family or sanity)

sarah@kindredspeak.com (Sarah Panus) — Tue, 1 Nov 2022 10:30:00 +0000

EP 86. What it took to become a successful brand storytelling strategist. Sarah's personal journey the last 20 years. Do you hear a bit of yourself in this story? How she learned to punch fear in the face, and step into her confidence to lead/grow $10 million content plans/teams. And, learned to do so without sacrificing time away from her number one priority: family.

(freebie) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-sarah-became-a-successful-brand-storytelling-strategist-without-sacrificing-family-or-sanity-episode-86/

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85. 9 Steps to Get Your Blog to Rank on Google - Antonie Meeker, AM Marketing SEO

sarah@kindredspeak.com (Sarah Panus) — Tue, 25 Oct 2022 10:30:00 +0000

EP 85. We reverse engineer the nine steps it takes to help get your blog to rank on Google, and discuss if you should be worried about Google's newest “quality content” algorithm change. Get your pen and paper ready to take notes as SEO expert, Antonie Meeker joins Sarah to outline a 9-step recipe to help you more confidently plan and review your brand's blog content going forward.

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/9-steps-to-help-your-blog-rank-on-google-antonie-meeker-episode-85/

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84. 3 Marketing Tactics to Grow Your Brand Podcast – Erik Jacobson, Lemonpie & Hatch CEO

sarah@kindredspeak.com (Sarah Panus) — Tue, 18 Oct 2022 10:30:00 +0000

EP 84. Podcasting guru and CEO, Erik Jacobson, shares a smart upper, mid, and low funnel tactical approach to podcasting to help you plan how your brand podcast best supports your content marketing funnel, and drives the best ROI. PLUS, three tested & proven techniques to attract more people to grow your podcast show. Erik’s gone from zero to seven figures in revenue helping more than 200 brands use podcast-to-podcast marketing techniques to build brand awareness, trust, generate qualified leads, and drive revenue.

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/3-marketing-tactics-to-grow-your-brand-podcast-erik-jacobson-episode-84/

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83. How Sleep Number Grew Storytelling – Lisa Bailey

sarah@kindredspeak.com (Sarah Panus) — Tue, 11 Oct 2022 10:30:00 +0000

EP 83. Revised Rerun- Sleep Number didn’t always have the support it does today to do brand storytelling. And, they didn’t know it would drive top ROI results either. Sarah and Lisa Bailey reflect on how you can track the results of your own brand storytelling; how quickly or slowly you should test the waters; and what they'd do differently that you can learn from.

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-sleep-number-grew-storytelling-lisa-bailey-episode-83/

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82. Do Mental Rehearsal to Set Yourself Up for Success - Mindi Huebner

sarah@kindredspeak.com (Sarah Panus) — Tue, 4 Oct 2022 10:30:00 +0000

EP 82. Can you hack your brain to be more creative & successful in your career? Mindset Mastery Coach, Mindi Huebner helps us explore a twist on “fake it till you make it” that might surprise you and become your secret sauce for maximum outcomes at work and in life.

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/do-mental-rehearsal-to-set-your-career-up-for-success-mindi-huebner-episode-82/

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81. The One Way to Monetize Your Brand Podcast

sarah@kindredspeak.com (Sarah Panus) — Tue, 20 Sep 2022 10:30:00 +0000

EP 81. Sarah outlines the one way to monetize your brand podcast. Don’t miss this in your content marketing and brand storytelling podcast plans.

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/the-one-way-to-monetize-your-brand-podcast-episode-81/

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80. Content Measurement: How Brand Storytelling Saves Money

sarah@kindredspeak.com (Sarah Panus) — Wed, 14 Sep 2022 18:30:00 +0000

EP 80. How to measure your brand content. You think about how to show the impact your brand storytelling content is having on the business. How much is it generating? BUT—what about how much money your content is SAVING your company? Sarah shares how to think about this in your next monthly metrics dashboard report at work.

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/content-measurement-how-brand-storytelling-saves-money-episode-80/

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79. Ask Your SEO Agency These Content Questions

sarah@kindredspeak.com (Sarah Panus) — Tue, 6 Sep 2022 10:30:00 +0000

EP 79. Types of content insights to ask your SEO Agency for. Timing recommendations about how frequently to meet and discuss. Measurement questions to ask for. Quick advice to improve your brand storytelling content plans and strategy with your SEO Agency.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/ask-your-seo-agency-these-content-questions-episode-79/

JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

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SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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78. Disrupt an Industry + Direct Mail in Digital– Dave Fink, Postie (former Dollar Shave Club)

sarah@kindredspeak.com (Sarah Panus) — Tue, 23 Aug 2022 10:30:00 +0000

EP 78. Stand out in your industry. First-hand account of what it was like the first five years of Dollar Shave Club’s explosive disruption in the razor industry? What did they do to make their story resonate w/their audience? And, how to use direct mail in the digital age through advanced metric-driven company, Postie. CEO Dave Fink unpacks his experiences to help you in your business.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/disrupt-an-industry-direct-mail-in-digital-dave-fink-postie-former-dollar-shave-club-episode-78/

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77. Red Wing Shoe Co. Embraces Positive Side of Cultural Tension Moments– Aaron Seymour-Anderson

sarah@kindredspeak.com (Sarah Panus) — Tue, 16 Aug 2022 10:30:00 +0000

EP 77. How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/red-wing-shoe-co-embraces-positive-side-of-cultural-tension-moments-aaron-seymour-anderson-episode-77/

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76. Are You Too Scared to Imagine Your Success?

sarah@kindredspeak.com (Sarah Panus) — Tue, 9 Aug 2022 10:30:00 +0000

EP 76. How much do you believe in yourself? There’s something about people who are so confident they get what they want—even though they aren’t as qualified. What is it about people like Anna Delvey and Barry Bremen? And how can we drink just a bit more of the kool-aid they’re taking to unlock the next level of our own confidence to excel in our careers and personal lives?

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/are-you-too-scared-to-pretendimagine-your-success-episode-76/

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75. 3M Experiential Storytelling at Events and Sponsorships – Collin Hummel

sarah@kindredspeak.com (Sarah Panus) — Tue, 2 Aug 2022 10:30:00 +0000

Ep 75. Collin Hummel, 3M’s Senior Manager, Global Strategy Group unpacks 3 recent clever experiential brand storytelling examples. Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/3m-experiential-storytelling-at-events-and-sponsorships-collin-hummel-episode-75/

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74. How Your Menstrual Cycle Can Help You Excel at Work – Leah Brueggemann, Hormone Coach

sarah@kindredspeak.com (Sarah Panus) — Tue, 19 Jul 2022 10:30:00 +0000

EP 74. What no one’s ever told women about how to be better at work. How your cycle influences your work output. Advice for how to structure your months. Tune into your body, with expert advice from Hormone Coach, Leah Brueggemann.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-your-menstrual-cycle-can-help-you-excel-at-work-leah-brueggemann-hormone-coach-episode-74/

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73. Sleep Number’s Award-Winning Customer Loyalty Community – Lisa Erickson, Sleep Number

sarah@kindredspeak.com (Sarah Panus) — Tue, 5 Jul 2022 10:30:00 +0000

EP 73. What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/sleep-numbers-award-winning-customer-loyalty-community-lisa-erickson-episode-73/

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72. BTS of Working With Podcast Networks– Jason Falls, MPN, Winfluence...

sarah@kindredspeak.com (Sarah Panus) — Tue, 21 Jun 2022 10:30:00 +0000

EP 72. Behind-the-scenes of the Marketing Podcast Network. Are podcast networks, like MPN, a good fit for your content’s influence marketing plans? Executive Producer, Jason Falls, and Sarah chat about the new Marketing Podcast Network.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/bts-of-working-with-podcast-networks-jason-falls-mpn-winfluence-episode-72/

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71. Data Storytelling Advice - Dr. Jillian Ney & Sarah Panus

sarah@kindredspeak.com (Sarah Panus) — Tue, 14 Jun 2022 10:30:00 +0000

EP 71. How can brands better leverage data AND empathy to improve brand storytelling plans? Sarah chats with Dr. Jillian Ney to share advice about how to become a Content Investigator for your brand.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/data-storytelling-advice-with-dr-jillian-ney-sarah-panus-episode-71/

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70. Blog Content Marketing Strategy Ideas

sarah@kindredspeak.com (Sarah Panus) — Tue, 31 May 2022 10:30:00 +0000

EP 70. Sarah breaks down blog content marketing. How to think about the value of your company’s blog. Ways to scale and repurpose blog content. Your blog’s role in the attracting and engaging clients, and examples of things she’s done as the Editor-in-Chief of a brand blog.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/blog-content-marketing-strategy-ideas-episode-70/

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69. Customers as an Extension of Your Marketing Team – Anna Tutckaia, ManyChat

sarah@kindredspeak.com (Sarah Panus) — Tue, 24 May 2022 10:30:00 +0000

EP 69. Your customers are influencers. How the company, ManyChat, taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/customers-as-an-extension-of-your-marketing-team-anna-tutckaia-episode-69/

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68. Use Social to Drive Lower-Funnel Conversions – Hannah Acosta, Ugly Mug Marketing

sarah@kindredspeak.com (Sarah Panus) — Tue, 17 May 2022 10:30:00 +0000

EP 68. How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/use-social-to-drive-lower-funnel-conversions-hannah-acosta-episode-68/

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67. TikTok Marketing for Business – Austin Armstong

sarah@kindredspeak.com (Sarah Panus) — Tue, 10 May 2022 10:30:00 +0000

EP 67. TikTok Marketing mini-masterclass for businesses. How your company can use TikTok to market your business with expert Austin Armstrong.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/tiktok-marketing-for-business-austin-armstrong-episode-67/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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66. How to Create a Killer PowerPoint Presentation – Emily Hall

sarah@kindredspeak.com (Sarah Panus) — Tue, 3 May 2022 10:30:00 +0000

EP 66. Have you ever been shown how to actually create a good ppt presentation at work? Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better).

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-create-a-killer-powerpoint-presentation-emily-hall-episode-66/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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65. Presentation Secrets of Steve Jobs

sarah@kindredspeak.com (Sarah Panus) — Tue, 26 Apr 2022 10:30:00 +0000

EP 65. Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/presentation-secrets-of-steve-jobs-episode-65/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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64. Benefits of Having a Brand Podcast

sarah@kindredspeak.com (Sarah Panus) — Tue, 12 Apr 2022 10:30:00 +0000

EP 64. Should your brand have a podcast? Is the podcast audio space oversaturated? Sarah shares recent podcast growth and user stats + the potential your brand has to engage your customers 20+ minutes every week.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/benefits-of-having-a-brand-podcast-episode-64/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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63. The ROI of Being a Nice Leader – Dave Delaney

sarah@kindredspeak.com (Sarah Panus) — Tue, 5 Apr 2022 10:30:00 +0000

EP 63. Learn more about the Nice Method Dave Delaney uses with Google, LinkedIn, FedEx, UPS to help leaders be nice. How it helps improve employee retention; team culture; and leadership skills.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/the-roi-of-being-a-nice-leader-dave-delaney-episode-63/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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62. Movement & Exercise Advice for Desk Workers – Paul Levitin

sarah@kindredspeak.com (Sarah Panus) — Tue, 22 Mar 2022 10:30:00 +0000

EP 62. You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/movement-exercise-advise-for-desk-workers-paul-levitin-episode-62/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/

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61. Taking Imperfect Action & Closing Creative Gaps – TJ Walsh

sarah@kindredspeak.com (Sarah Panus) — Tue, 15 Mar 2022 10:30:00 +0000

EP 61. Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/taking-imperfect-action-closing-creative-gaps-tj-walsh-episode-61/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/

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60. Sarah's 3 Brand Storytelling Pillars

sarah@kindredspeak.com (Sarah Panus) — Tue, 8 Mar 2022 11:30:00 +0000

EP 60. Inside peek at how a brand storytelling strategist outlines her own company's 3 storytelling pillars. What they are. How she selected them. Inspiration to refine your own storytelling pillars for more focus and better results.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/sarahs-3-brand-storytelling-pillars-episode-60/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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59. "Weird” Teaching Helps Businesses – CJ Casciotta

sarah@kindredspeak.com (Sarah Panus) — Tue, 1 Mar 2022 11:30:00 +0000

EP 59. Sought after speaker, author, TEDxalumnus, and creative studio owner, CJ Casciotta, joins Sarah to dive deeper into his book and real-life business results he’s seen helping teach businesses to embrace their “weird”.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/think-weird-to-improve-business-cj-casciotta-episode-59/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/

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58. 5 Steps of Empathy – Rob Volpe, ignite-360

sarah@kindredspeak.com (Sarah Panus) — Tue, 22 Feb 2022 11:30:00 +0000

EP 58. What are the 5 steps of empathy and how do they apply to your business and personal life? Author and CEO, Rob Volpe joins Sarah to break down cognitive and emotional empathy.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/5-steps-to-empathy-with-rob-volpe-episode-58/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/

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57. 3 Components to Trauma Sensitive Marketing – Laura Larios

sarah@kindredspeak.com (Sarah Panus) — Tue, 8 Feb 2022 11:30:00 +0000

EP 57. Increase client retention, referrals, and sales by learning trauma sensitive marketing and sales techniques from nervous system coach and consultant, Laura Larios. Good for leaders, employees, teammates, and results.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/3-components-of-trauma-sensitive-marketing-with-laura-larios-episode-57/

DONATE TO IJM WITH SARAH HERE: https://ijm.donordrive.com/participant/Sarah-Panus-2022

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LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/

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56. Put an End to Child Trafficking with $6 - Brittany Baker, IJM

sarah@kindredspeak.com (Sarah Panus) — Tue, 1 Feb 2022 11:30:00 +0000

EP 56. More people are trapped in slavery today than any time in history. How Sarah’s teaming up to support nonprofit International Justice Mission’s rescue and recovery efforts. And how you can help for $6. With IJM guest, Marketing Director, Brittany Baker.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/help-end-child-trafficking-with-6-brittany-baker-ijm-episode-56/

DONATE TO IJM WITH SARAH HERE: https://ijm.donordrive.com/participant/Sarah-Panus-2022

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55. Influencer Marketing: How to Leverage CSR and PR

sarah@kindredspeak.com (Sarah Panus) — Tue, 18 Jan 2022 11:30:00 +0000

EP 55. How are you leveraging CSR and PR relationships to advance influencer marketing results? Sarah shares the final two categories of influence marketing brands can leverage + offers questions to help your brand understand your influencers.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/influence-marketing-how-to-leverage-csr-and-pr-episode-55/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab

LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/

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54. Get Weird to Excel this Year | Book Review - Sarah Panus

sarah@kindredspeak.com (Sarah Panus) — Tue, 11 Jan 2022 17:01:00 +0000

EP 54. When did weird become an insult? Sarah shares her review of the book “Get Weird” by CJ Casciotta, and why brands and professionals need to embrace their weird to stand out in a good way.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/get-weird-to-excel-this-year-book-review-episode-54/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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53. Humanize Your Brand Through Storytelling - Susan Frech & Sarah Panus

sarah@kindredspeak.com (Sarah Panus) — Tue, 4 Jan 2022 10:30:00 +0000

EP 53. Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/humanize-your-brand-through-storytelling-susan-frech-episode-53/

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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52. Align Your Purpose and Your Paycheck – Shereese Floyd, Witness My Life

sarah@kindredspeak.com (Sarah Panus) — Tue, 14 Dec 2021 10:30:00 +0000

EP 51. Align your purpose and your paycheck with a storytelling model. Brand story strategist, TEDx speaker coach and Entrepreneur, Shereese (Reesy) Floyd and Sarah discuss how using storytelling in difficult conversations can lead to action and better connections.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/align-your-purpose-your-paycheck-shereese-floyd-episode-52/

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51. Establish a Personal Brand Throughout Your Career – Paige Arnof-Fenn, Mavens and Moguls

sarah@kindredspeak.com (Sarah Panus) — Tue, 7 Dec 2021 10:30:00 +0000

EP 51. Founder and CEO, Paige Arnof-Fenn joins Sarah to discuss what it takes to establish your personal brand during your career. Advice to those in search of manifesting their own personal brand.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/establish-a-personal-brand-throughout-your-career-paige-arnof-fenn-mavens-and-moguls-episode-51/

LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/

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50. From So What? To So Funded: How Nonprofits Use Storytelling – Lisa Gerber, Big Leap Creative

sarah@kindredspeak.com (Sarah Panus) — Tue, 30 Nov 2021 10:30:00 +0000

EP 50. Entrepreneur and Author, Lisa Gerber, joins Sarah to discuss how purpose-driven leaders can fuel their work by putting themselves out there through storytelling. + A peek into Lisa's new book.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/from-so-what-to-so-funded-how-nonprofits-use-storytelling-lisa-gerber-episode-50/

LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/

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49. What I Learned From My 1st Year Podcasting – Sarah Panus

sarah@kindredspeak.com (Sarah Panus) — Wed, 24 Nov 2021 20:08:00 +0000

EP 49. The Marketing With Empathy brand storytelling podcast is 1-year old! Sarah recaps her learnings, insights and yes, a blooper you don’t want to miss at the very end!

LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/

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CONNECT WITH SARAH ON SOCIAL: https://www.linkedin.com/in/sarahpanus/

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48. From National TV Anchor to Brand Storyteller - Heidi Collins, Storybones Media

sarah@kindredspeak.com (Sarah Panus) — Tue, 16 Nov 2021 10:30:00 +0000

EP 48. How Heidi Collins' experience as a National TV News Anchor prepared her for creating brand videos. Journomarketing, what’s working well, advice when growing your video plans, + inside scoop on Sundance for brands.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/from-national-tv-anchor-to-brand-storyteller-heidi-collins-storybones-media-episode-48/

LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/

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47. (part 2) BTS of Deluxe's Emmy-Nominated Brand Reality Series- Amanda Brinkman, Deluxe Corp.

sarah@kindredspeak.com (Sarah Panus) — Tue, 9 Nov 2021 11:00:00 +0000

Part 2 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares more about the brand’s Emmy-nominated reality series: Small Business Revolution. What’s next, learnings and measurement.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/part-2-bts-of-deluxes-emmy-nominated-brand-reality-series-amanda-brinkman-deluxe-corp-episode-47/

LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/

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46. (part 1) BTS of Deluxe's Emmy-Nominated Brand Reality Series- Amanda Brinkman, Deluxe Corp.

sarah@kindredspeak.com (Sarah Panus) — Tue, 9 Nov 2021 10:30:00 +0000

Part 1 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares what it took to create their Emmy-nominated reality series now in its 6th season. + Advice for brands, team structures.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/part-1-bts-of-deluxes-emmy-nominated-brand-reality-series-amanda-brinkman-deluxe-corp-episode-46/

LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/

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45. What I Learned During My Summer Podcast Content Test

sarah@kindredspeak.com (Sarah Panus) — Tue, 26 Oct 2021 09:30:00 +0000

What Sarah learned from the repurposing content test she did while pausing new podcast content for two months to spend more time with her kids. This episode recaps learnings (good and bad), implications and next steps.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/what-i-learned-during-summer-podcast-content-test-episode-45/

LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/

FREEBIE: 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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44. M.M. LaFleur's Blog & Email Storytelling Excellence – Caitlin Abber

sarah@kindredspeak.com (Sarah Panus) — Tue, 19 Oct 2021 09:30:00 +0000

EP 44. M.M.LaFleur's Brand Editor, Caitlin Abber, joins Sarah to share the inside scoop on their high-quality email newsletter and The M Dash digital magazine/blog. Best-in-class brand storytelling examples you need to know about.

VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/blog-email-storytelling-excellence-mmlafleur-caitlin-abber-episode-45/

LEARN ABOUT BRAND STORYTELLING ACADEMY®: https://sarahpanus.podia.com/

FREEBIE: 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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43. Generate More Ideas With This Mind Mapping Brainstorm Technique

sarah@kindredspeak.com (Sarah Panus) — Tue, 12 Oct 2021 16:09:00 +0000

SP. 43. Sarah walks you through her favorite content brainstorming technique which you can do solo or with a team to generate oodles of content ideas, quickly.

BRAND STORYTELLING ACADEMY: https://sarahpanus.podia.com/

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42. BTS of TD Bank's Stories Site & Podcast – Chad Mitchell

sarah@kindredspeak.com (Sarah Panus) — Tue, 21 Sep 2021 09:30:00 +0000

TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey.

BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/bts-of-td-bank-stories-site-podcast-chad-mitchell-episode-42/

WORK WITH SARAH: www.kindredspeak.com

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41. 6 Reasons Why Brand Storytelling Is Valuable 1-pager

sarah@kindredspeak.com (Sarah Panus) — Tue, 14 Sep 2021 09:30:00 +0000

There are so many reasons brand storytelling is valuable to your business. Sarah outlines six factoids you can bring up at work in this quick, info-packed episode.

BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply

SHOW NOTES:

WORK WITH SARAH: www.kindredspeak.com

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40. Do These 4 Things for Better Content Sharing Between Teams

sarah@kindredspeak.com (Sarah Panus) — Tue, 7 Sep 2021 09:30:00 +0000

EP. 40 Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results.

BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/4-ways-for-better-content-sharing-between-teams-episode-40/

WORK WITH SARAH: www.kindredspeak.com

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39. 8 Tips to Keep You & Your Content Team Engaged During the Great Resignation

sarah@kindredspeak.com (Sarah Panus) — Tue, 31 Aug 2021 09:30:00 +0000

Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”. 4 tips for YOUR career + 4 tips for your DIRECT REPORTS.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-tips-to-keep-your-content-team-engaged-during-great-resignation-episode-39/

BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply

WORK WITH SARAH: www.kindredspeak.com

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38. Storytelling to End Slavery and Human Trafficking – Brittany Baker, International Justice Mission

sarah@kindredspeak.com (Sarah Panus) — Tue, 24 Aug 2021 09:30:00 +0000

There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the survivors and drive donor action.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/storytelling-to-end-slavery-human-trafficking-ijm-episode-38/

DONATE: https://www.kindredspeak.com/donate

INSTAGRAM: https://www.instagram.com/iamsarahpanus/

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37. Reimagining Handwritten Notes in the Digital Age - David Wachs, Handwrytten

sarah@kindredspeak.com (Sarah Panus) — Tue, 17 Aug 2021 09:30:00 +0000

Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/handwritten-notes-re-imagined-for-digital-age-david-wachs-episode-37/

WORK WITH SARAH: www.kindredspeak.com

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36. Embrace the Suck! Vulnerability, Failure & Courage - The Daring Venture

sarah@kindredspeak.com (Sarah Panus) — Tue, 10 Aug 2021 09:30:00 +0000

Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your career/life.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/embrace-the-suck-vulnerability-failure-courage-tips-from-3-experts-episode-36/

LEARN MORE at www.kindredspeak.com

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35. Selling Your Brand Story Through Your Employees - Chris Wallace, InnerView

sarah@kindredspeak.com (Sarah Panus) — Tue, 3 Aug 2021 09:30:00 +0000

Chris Wallace, President of InnerView shares how to drive stronger biz results by selling your brand story through your employees using a Brand Transfer Score that helps bridge the confidence gap btw marketers & employees.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/selling-your-brand-story-through-your-employees-chris-wallace-innerview-episode-35/

LEARN MORE at www.kindredspeak.com

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34. Power of Tapping Community-based Marketing - Sue Frech, Vesta

sarah@kindredspeak.com (Sarah Panus) — Tue, 22 Jun 2021 09:30:00 +0000

EP 34. Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting your audience from a social channel.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/power-of-community-based-marketing-ceo-sue-frech-vesta-episode-34/

LINKEDIN: https://www.linkedin.com/in/sarahpanus/

LEARN MORE at www.kindredspeak.com

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33. Creativity Corner: The 4-minute Brainstorm?

sarah@kindredspeak.com (Sarah Panus) — Tue, 15 Jun 2021 09:30:00 +0000

EP 33. Can you actually have a productive brainstorm with others, in only 4-minutes? Sarah recaps a technique she read about in Harvard Business Review. How to do it, and when to use it.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/creativity-the-4-minute-brainstorm-episode-33/

LINKEDIN: https://www.linkedin.com/in/sarahpanus/

LEARN MORE at www.kindredspeak.com

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32. Content Advice for Financial Institutions - Shondell Varcianna, Varci Media

sarah@kindredspeak.com (Sarah Panus) — Tue, 8 Jun 2021 09:30:00 +0000

EP 32. Today we are niching down and getting into what storytelling content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/financial-institution-content-advice-shondell-varcianna-varci-media-episode-32/

LINKEDIN: https://www.linkedin.com/in/sarahpanus/

LEARN MORE at www.kindredspeak.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

31. Using SEO to Inform Brand Storytelling – Nick Noble, Ovative Group

sarah@kindredspeak.com (Sarah Panus) — Tue, 1 Jun 2021 20:38:00 +0000

EP 31. SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/using-seo-to-inform-brand-storytelling-ovative-group-nick-noble-episode-31/

LEARN MORE at www.kindredspeak.com

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30. Why and How to Use Storytelling on Your Website – Corrie Myers

sarah@kindredspeak.com (Sarah Panus) — Tue, 25 May 2021 09:30:00 +0000

EP 30. Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/why-and-how-to-use-storytelling-on-your-website-corrie-myers-episode-30/

LINKEDIN: https://www.linkedin.com/in/sarahpanus/

LEARN MORE at www.kindredspeak.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

29. Ways to Use Customers In Your Influence Marketing Plans

sarah@kindredspeak.com (Sarah Panus) — Tue, 18 May 2021 09:30:00 +0000

EP 29. Is influence marketing right for your brand? Part 2 of Sarah’s influencer marketing series, Sarah shares more about one of her six categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/ways-to-use-customers-in-your-influence-marketing-plans-episode-29/

LINKEDIN: https://www.linkedin.com/in/sarahpanus/

LEARN MORE at www.kindredspeak.com

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28. Using Data to Tell a Story – Shutterfly, Jennifer George Caligiuri

sarah@kindredspeak.com (Sarah Panus) — Tue, 11 May 2021 09:30:00 +0000

EP 28. What’s the insight that helps shape a story and solve your consumer's problems? VP of Communications & PR at Shutterfly, Jennifer joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful Company.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/using-data-to-tell-a-story-shutterfly-jennifer-george-caligiuri-episode-28/

LINKEDIN: https://www.linkedin.com/in/sarahpanus/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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27. Are Your Mineral Levels Holding You Back in Your Career? -- Victoria Franca, Omne Wellness

sarah@kindredspeak.com (Sarah Panus) — Tue, 4 May 2021 09:30:00 +0000

EP 27. Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may not know about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your career.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/are-your-mineral-levels-holding-you-back-in-your-career-victoria-franca-omne-wellness-episode-27/

INSTAGRAM: https://www.instagram.com/iamsarahpanus/

LEARN MORE at www.kindredspeak.com

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26. Cambria's Pinterest & IGTV Storytelling - Alyssa Greve

sarah@kindredspeak.com (Sarah Panus) — Tue, 27 Apr 2021 09:30:00 +0000

EP 26. Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces, joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/cambrias-pinterest-igtv-alyssa-greve-episode-26/

INSTAGRAM: https://www.instagram.com/iamsarahpanus/

LEARN MORE at www.kindredspeak.com

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25. Sleep Number's Storytelling Evolution- Lisa Bailey

sarah@kindredspeak.com (Sarah Panus) — Tue, 20 Apr 2021 09:30:00 +0000

EP 25. VP of Media and Digital Activation at Sleep Number, Lisa Bailey, goes down memory lane with Sarah to discuss their brand storytelling evolution the last 10+ years. Together, Sarah and Lisa have worked with Sleep Number more than 32 years combined! ALL sorts of juicy goodness. How Sleep Number makes mattresses engaging.

SHOW NOTES: https://blog.kindredspeak.com/sleep-number-episode 25

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24. BONUS- Brand Storytelling Webinar Replay

sarah@kindredspeak.com (Sarah Panus) — Wed, 14 Apr 2021 18:05:14 +0000

In case you missed it, listen to replay of Sarah Panus’ Brand Storytelling webinar. Discussing why EFD is a BFD; the 5 Essentials Every Brand Storytelling Blueprint Needs; and details about Sarah’s new online course, Brand Storytelling Blueprint.

BRAND STORYTELLING BLUEPRINT™ COURSE: https://sarah-panus.mykajabi.com/brand-storytelling-blueprint

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23. Too Busy? Think About This.

sarah@kindredspeak.com (Sarah Panus) — Tue, 6 Apr 2021 14:57:00 +0000

EP 23. What are you doing to advance your skills & stay competitive? Why feeling “too busy” isn’t doing you any favors, and a helpful way to quickly help your brand storytelling strategy work.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/too-busy-think-about-this-episode-23/

BRAND STORYTELLING BLUEPRINT COURSE: https://sarahpanus.podia.com/brand-storytelling-blueprint

LEARN MORE at www.kindredspeak.com

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22. Getting Alignment on Your Content Plan

sarah@kindredspeak.com (Sarah Panus) — Tue, 30 Mar 2021 09:30:00 +0000

EP 22. Is there a better way to get alignment on your content plans inside your organization, and reduce push-back and future revisions? Sarah’s advice to help.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/get-alignment-on-your-content-plan-episode-22/

LEARN MORE ABOUT SARAH'S ONLINE COURSE: https://www.kindredspeak.com/courses

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

LEARN MORE at www.kindredspeak.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

21. 9 Ways to Think Like a Brand Editorial Director

sarah@kindredspeak.com (Sarah Panus) — Tue, 23 Mar 2021 09:30:00 +0000

EP 21. Wondering what else you can do to better organize and plan your brand storytelling strategy? Sarah Panus shares advice and insights after extensive research/experience across content marketing roles. JOIN the Brand Storytelling Blueprint mini-course waitlist at www.kindredspeak.com/waitlist

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/9-ways-to-think-like-a-brand-editorial-director-episode-21/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

20. How to Increase Your Energy Levels, with Caroline Milton

sarah@kindredspeak.com (Sarah Panus) — Tue, 16 Mar 2021 09:30:00 +0000

EP 20. Energy Engineer, Caroline Milton from The Transformation Table, joins Sarah Panus to discuss habits to help increase your energy levels to help you thrive in your career and personal life.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-increase-your-energy-levels-caroline-milton-episode-20/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

LEARN MORE at www.kindredspeak.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

19. Influence vs. Influencer Marketing, with Jason Falls

sarah@kindredspeak.com (Sarah Panus) — Tue, 9 Mar 2021 10:30:00 +0000

EP 19. What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/influencer-vs-influence-marketing-jason-falls-episode-19/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

LEARN MORE at www.kindredspeak.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18. 8 Favorite E-Newsletters for Creative Inspiration

sarah@kindredspeak.com (Sarah Panus) — Tue, 2 Mar 2021 10:30:00 +0000

EP 18. Sarah shares eight of her favorite e-newsletters. What she likes about each of them, and how you can sign up if any sound interesting and creativity-inspiring to you.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-newsletters-for-creative-inspiration-episode-18/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

LEARN MORE at www.kindredspeak.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

17. Micro and Nano Influencer Marketing — Kelly Olexa, Lumanu

sarah@kindredspeak.com (Sarah Panus) — Tue, 23 Feb 2021 10:30:00 +0000

EP 17. Sarah and influencer expert guest, Kelly Olexa from Lumanu and The Kelly O Show, discuss: What brands should avoid to be successful with influencers; micro and nano influencers; paid social distribution; measurement & Kelly’s mistake you can learn from.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/micro-nano-influencer-marketing-kelly-olexa-episode-17/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

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16. All Things Video Storytelling with Emmy-Winner Jesse Roesler, CREDO NONFICTION

sarah@kindredspeak.com (Sarah Panus) — Tue, 16 Feb 2021 10:30:00 +0000

EP 16. Emmy-winning filmmaker, Jesse Roesler joins Sarah to discuss: Authenticity in storytelling; Documentary film; How to find great stories; When to use video; Components of emotional filmmaking; Power of music/sound; Brands as publishers & filmmakers; Best practices for brands partnering w/filmmakers.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/all-things-video-storytelling-with-emmy-winner-jesse-roesler-episode-16/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

15. Power of the Words We Use

sarah@kindredspeak.com (Sarah Panus) — Tue, 9 Feb 2021 10:30:00 +0000

EP 15. Can replacing the words you use improve your mood, reduce stress and increase productivity? Sarah shares advice on how to rephrase your words to have more positive outputs in life.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/power-of-the-words-we-use-episode-15/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

LEARN MORE https://www.kindredspeak.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

14. Can the StoryBrand Process Help You Do Brand Storytelling Better? with Katie Lantukh

sarah@kindredspeak.com (Sarah Panus) — Tue, 2 Feb 2021 10:30:00 +0000

EP 14. Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans, with guest Katie Lantukh, of Murphy Marketing.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/can-storybrand-process-help-your-brand-storytelling-plans-katie-lantukh-episode-14/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

LEARN MORE https://www.kindredspeak.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

13. Non-Profit Video Storytelling Tips with Mary Knox Miller, Harvard & Entrepreneur

sarah@kindredspeak.com (Sarah Panus) — Tue, 26 Jan 2021 10:00:00 +0000

EP 13. Why and how you can add video to your organization’s communications toolkit. Sarah's conversation with video storytelling expert & coach, Mary Knox Miller of Harvard Business School/ owner of maryknoxmiller.com.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/non-profit-video-storytelling-tips-mary-knox-miller-episode-13/

LINKEDIN: https://www.linkedin.com/in/sarahpanus/

3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

12. How to Be More Creative Using Boundaries -- Deanna Cioppa, Contently

sarah@kindredspeak.com (Sarah Panus) — Tue, 19 Jan 2021 10:00:00 +0000

EP 12. Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity; content measurement; and her answer to my "hot seat" question.

SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-be-more-creative-using-boundaries-contently-episode-12/

LINKEDIN: https://www.linkedin.com/in/sarahpanus/

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11. 9 Content Marketing & Brand Storytelling Trends for 2021

sarah@kindredspeak.com (Sarah Panus) — Tue, 12 Jan 2021 10:00:00 +0000

EP 11. What content marketing and brand storytelling trends should you be aware of in 2021? After loads of research and personal insight, Sarah Panus shares her top 9 content marketing and brand storytelling trends for 2021. SHOW NOTES: https://blog.kindredspeak.com/2021-content-marketing-trends-brand-storytelling-trends INSTAGRAM: https://www.instagram.com/iamsarahpanus/ LINKEDIN: https://www.linkedin.com/in/spanus/ SARAH WEBSITE: https://www.kindredspeak.com/

View show notes: https://www.podpage.com/marketing-with-empathy/blog/9-content-marketing-brand-storytelling-trends-of-2021-episode-11/

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10. Be Authentic With YOURSELF To Be Better Brand Storyteller, with 3M Heather Cmiel

sarah@kindredspeak.com (Sarah Panus) — Tue, 8 Dec 2020 10:30:00 +0000

Joining Sarah is Heather Cmiel, APR, Global Marketing Communications Strategy Lead at 3M. Heather unpacks her years of experience at 3M, past agencies and organizations to share the idea that empathy and storytelling means you have to bring your most authentic self to work every single day.

View show notes: https://www.podpage.com/marketing-with-empathy/blog/why-being-authentic-with-yourself-makes-you-a-better-brand-storyteller-3ms-heather-cmiel-episode-10/

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9. Business Leaders: How to Prioritize Your Health and Self-Care, with Ellen Leonard

sarah@kindredspeak.com (Sarah Panus) — Tue, 1 Dec 2020 10:30:00 +0000

Self-care isn't selfish. It's necessary if you want to remain healthy and thrive in life. Ellen Leonard, CEO, Wellness Coach, Stress Management Consultant, Professor, Ayurvedic Practitioner and Podcaster, joins Sarah to share actionable advice to help you work on your own health and self-care.

Read show notes: https://www.podpage.com/marketing-with-empathy/blog/business-leaders-how-to-prioritize-your-health-self-care-ellen-leonard-episode-9/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

8. What are Roots of Good Storytelling? with Thrive Global, Kavita Lokchander

sarah@kindredspeak.com (Sarah Panus) — Tue, 24 Nov 2020 10:30:00 +0000

EP 8. What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling efforts to the brand's bottom line; how to tell if an idea is right for your brand; what helps trigger creative inspiration for Kavita, and a mistake she's learned from.

Read show notes: https://www.podpage.com/marketing-with-empathy/blog/roots-of-good-storytelling-thrive-global-kavita-lokchander-episode-8/

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7. Is Influencer Marketing Right For Your Brand? | Social Influencers

sarah@kindredspeak.com (Sarah Panus) — Tue, 17 Nov 2020 10:30:00 +0000

EP 7. What is influencer marketing & why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into Social Media Influencers. Sarah discusses: Why anyone who influences your audience is an influencer. Which brands social media influencers are and aren't right for. Qs to ask to understand who your audience engages with. 2 mistakes Sarah's made selecting social influencers. Influencer marketing stats to help answer if influencer marketing is effective.

Show notes: https://www.podpage.com/marketing-with-empathy/blog/are-social-influencers-right-for-your-brand-episode-7/

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6. Tap Your Intuition To Lead An Authentic Life, with Holly O'Hanlon

sarah@kindredspeak.com (Sarah Panus) — Tue, 10 Nov 2020 11:00:00 +0000

Do you trust your intuition or gut? Or, are you finding yourself second guessing yourself more than you like? Well-being and leadership coach, Holly O'Hanlon, joins us on this episode to share wisdom about how to tap into your intuition to lead an authentic life. We cover what it means to actually life authentically. How to quiet your inner voice. What stops us from speaking up or sharing our creative ideas, and how to evaluate things as a third-party observer.

Show notes: https://www.podpage.com/marketing-with-empathy/blog/tap-into-your-intuition-to-lead-an-authentic-life-episode-6/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

5. What's an Empathy Filter and How Can It Drive Business Results?

sarah@kindredspeak.com (Sarah Panus) — Tue, 3 Nov 2020 12:00:00 +0000

EP 5. Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In this episode we discuss the definition of empathy (it’s more than you think); discuss nostalgia marketing examples; misconceptions about empathy; and how SEO can give you great empathy insights.

Show notes: https://www.podpage.com/marketing-with-empathy/blog/whats-an-empathy-filter-and-how-it-helps-business-results-episode-5/

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4. Tips to Nourish Success Through Personal Happiness & Identifying Purpose with Mark Mohammadpour

sarah@kindredspeak.com (Sarah Panus) — Mon, 26 Oct 2020 11:30:00 +0000

Want to feel happier, healthier & fulfilled in your job? Running yourself ragged? Feeling like you need a pick-me-up? Guest and wellness coach, Mark Mohammadpour, specializes in helping communications professionals like you. Mark talks about how he lost more than 150 lbs, and gives actionable and inspiring advice to help you nourish your success by being happier and identifying your purpose.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3. 5 Essentials Every Brand Storytelling Framework Needs

sarah@kindredspeak.com (Sarah Panus) — Mon, 26 Oct 2020 11:00:00 +0000

EP 3. What is a brand storytelling framework and why do you need one? Today, I’m going to talk more about the importance of having a strategic brand storytelling framework. What a brand storytelling framework includes, and tips to get started on yours. Or, revisions you should make to your current brand storytelling framework. Plus, a plug and play brand storytelling framework template for you.

Show notes: https://www.podpage.com/marketing-with-empathy/blog/5-essentials-every-brand-storytelling-framework-needs-episode-3/

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2. Use Emotional Storytelling to Save Lives with Ryan Pena, Be the Match

sarah@kindredspeak.com (Sarah Panus) — Mon, 26 Oct 2020 10:30:00 +0000

EP 2. Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR initiative you’re communicating. But even if you don’t work with a nonprofit—keep listening, because there’s lessons to be learned for any content marketer who wants to more emotionally connect with their audience and drive ACTION.

Show notes: https://www.podpage.com/marketing-with-empathy/blog/can-emotional-brand-storytelling-save-lives-ryan-pena-be-the-match-episode-2/

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1. What is Brand Storytelling Marketing & Who is Sarah Panus?

sarah@kindredspeak.com (Sarah Panus) — Sun, 18 Oct 2020 20:30:00 +0000

EP 1. First episode. Let's get on the same page, shall we? What is brand storytelling marketing? We'll discuss the brand storytelling definition, why I decided to create an entire podcast dedicated to brand storytelling and content marketing to help you; what my obsession with empathy is; and more about who the heck I (Sarah Panus) am.

Show notes: https://www.podpage.com/marketing-with-empathy/blog/what-is-brand-storytelling-marketing-episode-1/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Official Trailer: Marketing With Empathy with Sarah Panus

sarah@kindredspeak.com (Sarah Panus) — Wed, 14 Oct 2020 10:26:00 +0000

How do I focus my brand storytelling strategy so work is less overwhelming? What are other brands doing? How can I be more creative? Welcome to the Marketing With Empathy podcast with content strategist, Sarah Panus. If you’re a Brand Storytelling, Content Marketing or Communications pro, join Sarah and her smart brand storytelling guests as they discuss empathy-driven strategies, ideas and inspiration for brand storytelling, influencer marketing, creativity, and mindset topics to believe in yourself more.

(free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.